KR100750408B1 - Method and apparatus for requesting service using multi-dimensional code - Google Patents

Abstract

The present invention relates to a service request method and apparatus using a multidimensional code. According to a preferred embodiment of the present invention, the user terminal recognizes the multi-dimensional code displayed together with the information or advertisement on any information transmission medium (for example, television, newspaper, magazine, etc.), and thus the detailed information corresponding to the information or advertisement. Receives and displays or performs order / payment of goods corresponding to the advertisement. According to the present invention, not only the order / payment of the advertised product is easy but also various content services corresponding to the corresponding product can be provided.

Codes, orders, merchandise, mobile phones

Description

Method and apparatus for requesting service using multi-dimensional code

1 is a view schematically showing the overall system configuration for performing an order payment method using a multi-dimensional code according to an embodiment of the present invention.

Figure 2 is an illustration of a color palette using a four-dimensional code in accordance with a preferred embodiment of the present invention.

3 and 4 illustrate the form of a multidimensional code in accordance with a preferred embodiment of the present invention.

5 is a flow chart showing a product ordering and payment method using a multi-dimensional code according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

110: advertising media

120: order payment terminal

125: imaging unit

130: conversion unit

135: storage unit

140: request information generation unit

145: key input unit

150: display unit

155: transceiver

160: control unit

170: merchandise management device

The present invention relates to service requests, and more particularly, to service requests using multi-dimensional code.

Many products are currently sold through TV home shopping, product catalogs, and Internet shopping malls. In order to purchase products advertised through various advertising media, buyers may try to order the desired product by calling the phone number listed on the advertising media, or go to the product purchase webpage to purchase a desired product. To perform. In this process, buyers specify a product to purchase by inputting a 6-7 digit product code assigned to the corresponding product during telephone consultation or automatic telephone ordering.

As such, the conventional product order and payment is performed by various steps such as a telephone call attempt, a telephone call with an agent, a product check and payment, etc., thus causing a lot of time and resources.

In addition, since a product advertised through an advertisement medium (ie, an image medium, a print medium, etc.) and detailed information thereof may not be provided to be interlocked, a buyer may use a separate communication terminal to access detailed information about the product. There is inconvenience to use. In addition, the access address for accessing the detailed information must be manually entered by the purchaser. Recently, in order to solve the inconvenience of manual entry of the access address, attempts have been made to use barcodes, two-dimensional barcodes, etc., but they have not been greatly activated.

In addition, in general, a lot of information is provided through the image or print media. However, the information is only information provided unilaterally to the user, and the user who wants to receive detailed information about the information provided through the corresponding medium has a inconvenience in that he or she needs to retrieve detailed information from another information transmission medium.

Accordingly, an object of the present invention for solving the above problems is to provide a multidimensional code with information corresponding to an information transmission medium (for example, a medium for providing arbitrary information such as a television, a newspaper, a magazine, a business card, a bill, etc.). It is to provide a service request method and apparatus using a multi-dimensional code by allowing the user to easily access the detailed information corresponding to the information by using the multi-dimensional code.

Another object of the present invention is to provide a service request method and apparatus using a multi-dimensional code that enables a buyer to conveniently order a product using a communication terminal by displaying a product to be sold on an advertisement medium and a multi-dimensional code for ordering the product. .

Still another object of the present invention is to provide a service request method and apparatus using a multi-dimensional code that allows a buyer to access a detailed information area without a separate manual input process by linking a product advertisement screen with detailed information on the product. will be.

Still another object of the present invention is to provide a service request method and apparatus using a multi-dimensional code that enables a purchaser to pay for an ordered product using a communication terminal.

Another object of the present invention is that the buyer can order the product in non-real time using the image data, the conversion information and / or the connection information file corresponding to any one of the advertisement screen stored in the communication terminal impulse purchase To provide a service request method and apparatus using a multi-dimensional code that can suppress and carefully determine whether to purchase a product. That is, in the present invention, even if the buyer takes an advertisement screen (eg, TV home shopping) in which an advertisement is provided in real time, photographs an advertisement screen of a product desired to be purchased and stores it in a communication terminal, after the advertisement time of the corresponding product ends. In addition, the corresponding product may be ordered using the stored image data, the converted information converted from the image data, or the access information file stored to correspond to any one of them.

Still another object of the present invention is a buyer who recognizes a multi-dimensional code for paying for a product (eg, gasoline, food) used in a real store (eg, a gas station, a restaurant, etc.) or using a reserved word to present a cost in a store. To provide a service request method and apparatus using a multi-dimensional code that can be paid using a communication terminal of.

It is still another object of the present invention to provide a second user with a connection information file stored so as to correspond to any one of the image data, the conversion information obtained by converting the image data, or any one of them. It is to provide a service request method and apparatus using a multi-dimensional code that the second user can purchase a product corresponding to the image data by transmitting to the user. In this case, when the conversion information or the connection information file is transmitted, the transmission efficiency may be improved than when the image data is transmitted.

Still another object of the present invention is to provide a method and apparatus for requesting a service using a multi-dimensional code for correcting an error occurring between times when data is received and displayed, even in satellite broadcasting or the same broadcast medium, to enable accurate ordering of goods. .

Other objects of the present invention will be readily understood through the description of the following examples.

In order to achieve the above objects, in accordance with an aspect of the present invention, a method and / or method for requesting a service corresponding to a post corresponding to at least one of information displayed on an information transmission medium and advertisement using a user terminal. A recording medium is provided which records a program for execution.

According to a preferred embodiment of the present invention, a method for requesting a service corresponding to a post corresponding to at least one of information and advertisement displayed on an information transmission medium using a user terminal, the method comprising: (a) to correspond to the post; Imaging the displayed multi-dimensional code to generate image data; (b) converting the image data into conversion information according to a predetermined rule; (c) generating request information corresponding to at least one of an order request and a detailed information request using acquisition information which is at least one of the image data and the conversion information and visual information corresponding to the image data; (d) transmitting the generated request information to an information providing device through a communication network; And (e) displaying information corresponding to the data or the access URL received from the information providing apparatus.

The step (b) may include extracting a multi-dimensional code image using at least one of contour extraction technique, skip scan technique, multi scan technique, and region priority information in the image data; And converting the extracted multidimensional code image into the conversion information by using the rule.

The service request method includes storing the acquisition information and the time information; And receiving the selection command of the acquisition information, the generation and transmission command of the request information, may precede step (c).

In the storing of the acquisition information and the time information, the acquisition information and the time information may be stored as an electronic file having a predetermined file format. Here, the electronic file may be generated by further including one or more additional information corresponding to a data storage structure which is previously designated or selected by the user, wherein the additional information may include location information, personal information, payment information, and identification of the user terminal. Information, hobby information, gender information, email address, designated service number information, and the like.

The visual information may be visual information in which a time at which the image data is generated is compensated by a predetermined error value.

In the service request method, step (c) may include generating location information of the user terminal; And generating the request information by using the location information, the acquisition information, and the time information.

The service request method may include receiving a payment information request corresponding to the order request from the information providing device; And transmitting payment information to the information providing device through a communication network in response to the payment information request.

The multi-dimensional code may be represented by an m (natural number) x n (natural number) grid to which arbitrary attributes are applied to each grid, and the conversion information may be interpreted by attributes of each grid according to a predetermined rule.

The multi-dimensional code is a concentric circle structure in which a plurality of circles having different diameters are hierarchically formed, and each circle is divided into n (natural numbers) regions in which arbitrary attributes are applied to each region, and the conversion information is clocked from the center to the outer edge. The attributes of each region may be interpreted according to a predetermined rule in a direction or counterclockwise direction.

The attribute may be at least one of color, pattern, pattern, and text.

The information transfer medium may be at least one of an image medium and a print medium.

The multidimensional code may include information corresponding to at least one of a media identifier, a channel identifier, serial number information, region information, language identification information, and dimension identification information.

The service request method may further include storing connection information corresponding to one or more pieces of conversion information in advance; Determining whether the conversion information of step (b) matches the stored conversion information; If the stored conversion information does not match, the step (c) may be further included. The method may further include extracting connection information corresponding to the conversion information when the stored conversion information matches the stored conversion information; And attempting to connect using a communication network by using the extracted connection information.

According to another preferred embodiment of the present invention, a program of instructions, which can be executed by a digital processing apparatus for performing a service request method corresponding to a post of an information transmission medium, is tangibly implemented and read by the digital processing apparatus. A recording medium recording a program that can be performed, the method comprising: photographing a multi-dimensional code displayed to correspond to the post corresponding to at least one of information and advertisement displayed on an information transmission medium to generate image data; Converting the image data into conversion information according to a predetermined rule; Generating request information corresponding to at least one of an order request and a detailed information request by using acquisition information which is at least one of the image data and the conversion information and visual information corresponding to the image data; Transmitting the generated request information to an information providing device through a communication network; And a recording medium recording a program for executing the step of displaying the data corresponding to the data or the access URL received from the information providing apparatus.

In order to achieve the above objects, according to another aspect of the present invention, a user terminal for requesting a service corresponding to a post corresponding to at least one of information and advertisement displayed on an information transmission medium is provided.

According to a preferred embodiment of the present invention, a user terminal for requesting a service corresponding to a post corresponding to at least one of information and advertisement displayed on an information transmission medium, the multi-dimensional code displayed to correspond to the post An imaging unit for generating image data; A conversion unit for converting the image data into conversion information according to a predetermined rule; A request information generation unit generating request information by using acquisition information which is at least one of the image data and the conversion information and visual information corresponding to the image data; And a transmission / reception unit configured to transmit the generated request information to an information providing device through a communication network, and to receive data or an access URL corresponding to the request information from the information providing device, wherein the request information includes an order request and a detailed information request. At least one of the user terminal is provided.

The transform unit extracts a multi-dimensional code image using at least one of contour extraction technique, skip scan technique, multi-scan technique, and region priority information in the image data, and extracts the extracted multi-dimensional code image by using the rule. The conversion information can be converted.

The multi-dimensional code may be represented by an m (natural number) x n (natural number) grid to which arbitrary attributes are applied to each grid, and the conversion information may be interpreted by attributes of each grid according to a predetermined rule.

The multi-dimensional code is a concentric circle structure in which a plurality of circles having different diameters are hierarchically formed, and each circle is divided into n (natural numbers) regions in which arbitrary attributes are applied to each region, and the conversion information is clocked from the center to the outer edge. The attributes of each region may be interpreted according to a predetermined rule in a direction or counterclockwise direction.

The attribute may be at least one of color, pattern, pattern, and text.

The user terminal comprises a storage unit for storing the acquisition information and the time information; And an input unit for inputting a command for selecting the acquisition information and a command for generating and transmitting the request information. The storage unit may store an electronic file of a predetermined file format generated to correspond to the acquisition information and the time information. Here, the electronic file may be generated by further including one or more additional information corresponding to a data storage structure which is previously designated or selected by the user, wherein the additional information may include location information, personal information, payment information, and identification of the user terminal. Information, hobby information, gender information, email address, designated service number information, and the like.

In the user terminal, when the command for selecting the acquisition information and the receiver information are input through the key input unit, the transceiver may transmit the acquisition information and the time information corresponding to the receiver information.

The advertising medium may be at least one of an image medium and a print medium.

The user terminal may further include an error compensator configured to generate the visual information in which the time at which the image data is generated is compensated by a predetermined error value.

The user terminal may further include a location information generator for generating location information of the user terminal, and the request information generator may further include the location information to generate the request information.

The user terminal may include a storage unit for storing payment information including at least one of credit card information, a phone number, and authentication information; And an extractor for extracting the payment information. In this case, when the transceiver receives the payment information request corresponding to the order request from the information providing apparatus, the transceiver may transmit the payment information extracted by the extracting unit to the information providing apparatus.

The multidimensional code may include information corresponding to at least one of a media identifier, a channel identifier, serial number information, region information, language identification information, and dimension identification information.

The user terminal storage unit for storing the connection information corresponding to the one or more conversion information; And a connection information extraction unit for extracting connection information corresponding to the conversion information converted by the conversion unit from the storage unit.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, the same reference numerals will be used for the same means regardless of the reference numerals in order to facilitate the overall understanding.

The user terminal according to the present invention recognizes the multi-dimensional code displayed on the information transmission medium or receives the auxiliary code corresponding to the multi-dimensional code converted into conversion information (for example, a string, a string or a combination of letters / numbers) to provide information By transmitting to the device, detailed information (for example, in-depth information, related information, history information, etc.) can be received and displayed. Here, the information delivery medium is a medium for delivering arbitrary information such as a television, a book, a newspaper, a magazine, a business card, a bill, a notice, an advertisement banner, and the like. In addition, when the information transmitted through the information transmission medium is, for example, advertising information, the user may use the multi-dimensional code displayed to correspond to the advertising information, and may order and / or pay for the product. You can also be provided with detailed information. The multi-dimensional code for ordering and / or payment and the multi-dimensional code for receiving detailed information may be provided separately or identically, and may require a user's selection. The auxiliary code may be identical to the transform information as information displayed to correspond to the multidimensional code. The auxiliary code may be displayed to correspond to the bottom of the multidimensional code, for example.

Hereinafter, the description will be focused on the case where the information transmission medium is an advertisement medium, and the case where the auxiliary code and the conversion information are the same information. Those skilled in the art can easily understand that it is possible to provide detailed information using the multi-dimensional code displayed on other information providing media by explaining that it is possible to provide order / payment and detailed information by using the multi-dimensional code displayed with the advertisement on the following advertising media. There will be.

The advertisement medium to which the present invention can be applied may include, for example, a television commercial, a home shopping broadcast, a newspaper, a magazine, a radio broadcast, a monitor on which a web page of an Internet shopping mall is displayed. In addition, entertainment broadcasts such as dramas and movies also include ordering / payment and requesting detailed information on items, items, etc. appearing in the scene, and product names appearing on specific information (eg, an analysis article about a specific product). It is obvious that the function of the advertising medium can be performed if multidimensional codes are displayed together to make it possible.

In addition, the user terminal may be a communication terminal capable of performing the above-described functions, and may be implemented in the form of, for example, a remote controller of a PDA, a mobile phone, or an electronic device.

1 is a view schematically showing the overall system configuration for performing an order payment method using a multi-dimensional code according to an embodiment of the present invention, Figure 2 is using a four-dimensional code according to a preferred embodiment of the present invention 3 and 4 are diagrams illustrating the shape of a multi-dimensional code according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the order payment terminal 120 (that is, the user terminal) according to the present invention recognizes a multi-dimensional code displayed on the advertisement medium 110 and transmits the multi-dimensional code to the product management apparatus 170 (information providing apparatus) to determine a corresponding product. Orders and / or payments are performed, or detailed information corresponding to the product is received and displayed on the display unit 150. Of course, the information providing device may be divided into a first device for ordering / payment and a second device for providing detailed information. Also, the first device and the second device may be separate devices coupled through a communication network.

The advertisement medium 110 may include any medium that enables visual or audio recognition of advertisements such as televisions 110a and 110b, newspapers 110c, magazines 110d, radios, and the like. In general, the advertisement through a television includes a TV advertisement 110a provided for a short time between broadcast programs, a home shopping broadcast 110b for inducing a purchase of one or more products for a specified time through a home shopping channel. In addition, as described above, if a multi-dimensional code is displayed to allow for ordering / payment of a place worn by a shooting place or a character, or even a movie played using a broadcast program (eg, a soap opera) or a DVD, Of course, this can also be an advertising medium. In addition, advertisements are displayed in one or more pages or page specific areas in newspapers 110c and magazines 110d. Of course, as described above, certain words (for example, an MP3 player of iRiver, etc.) in the information area (for example, newspaper article, etc.), which are not the advertisement areas of the newspaper 110c and the magazine 110d, may be ordered / payed. It is obvious that if a multidimensional code is printed and displayed to enable this, it can also be an advertising medium. In addition, as described above, it is obvious that a monitor on which a specific web page of the Internet shopping mall is displayed may be an advertisement medium.

In order to apply the present invention, a multi-dimensional code (and an auxiliary code) is displayed together in some areas of the advertisement output through the advertisement medium 110. 2 illustrates a case where a four-dimensional code is used as an example of the multi-dimensional code.

Referring to FIG. 2, each of the four-dimensional codes 201 may be preset to correspond to any one of the code values 0 to 15 203 and an arbitrary color value 205. That is, when referring to the four-dimensional code, any one of 16 kinds of information can be represented in one grid for multi-dimensional code display, so that the hexadecimal representation can be expressed in one grid. For example, the code value corresponding to the four-dimensional code '0000' is '0' (ie 0x2 ³ + 0x2 ² + 0x2 ¹ + 0x2 ⁰ = 0), and the corresponding color value is preset to 'white'. Can be. In addition, the code value corresponding to the 4D code '1111' is '15 (that is, 1x2 ³ + 1x2 ² + 1x2 ¹ + 1x2 ⁰ = 15), and the corresponding color value may be preset to 'black'. have. Of course, the dimension information 201, the code value 203, and the color value 205 may be set differently. In addition, it can be applied as a pattern value instead of a color value.

If the four-dimensional code 201 configured as described above is included in one grid in an arbitrary color value form and is configured as 12 grids, the total number of representable branches is 2 ^(4x12) (= 2 ⁴⁸ ).

Likewise, if the grid consists of grids that can display 1 to 8 letters, and each grid displays one alphabet letter instead of the color value 205, the number of branches that can be expressed is' 1x26 ¹ + 1x26 ² + 1x26 ³ + … + 1x26 ⁷ + 1x26 ⁸ '.

As described above, the number of representations can be increased exponentially by increasing the number of representations or increasing the number of representations of the multidimensional code.

3 and 4 illustrate the display form of the multidimensional code.

As shown in FIG. 3, the multi-dimensional code may have a rectangular shape in which n grids are formed in series such as 301 and 303. As the number of grids increases or the colors and / or patterns that can be represented in each grid increase, the amount of information that can be represented through the multidimensional code increases. At the bottom of the multidimensional code, transform information corresponding to each grid is displayed as an auxiliary code such as 302 and 303. A purchaser having a terminal that cannot recognize a multi-dimensional code may input an auxiliary code below through the key input unit 145 to order and / or settle a product and request detailed information. Therefore, the auxiliary code may not be displayed.

301 is a simple multi-dimensional code displayed in the form of a three-digit number in the channel identifier only in the video media such as air television broadcasting, satellite television broadcasting, cable television broadcasting, Internet television. In this case, one of the three gratings is for specifying an image medium type, and the two subsequent gratings may be channel identifiers.

The 303 is a multi-dimensional code further including serial number information when there are a plurality of products having different product codes or requiring distinction in the same time zone so as to enable configuration of packaged goods, option selection, and the like, such as home shopping broadcasting and internet home shopping. That is, the grid located at the end may represent serial number information.

Of course, as shown in 304, the number of grids for displaying serial number information may be increased, and in this case, serial number information may be omitted when the auxiliary code is written. In addition, when there are a plurality of products sold in the same time zone, but the multidimensional code does not include serial number information such as 303 or 304, the user wants to perform a product order or request for detailed information using a multidimensional code such as 301. In this case, the product management apparatus 170 may allow the selection menu screen to be displayed on the display unit 150 of the order settlement terminal 120. The user may select an arbitrary product on the selection menu screen displayed on the display unit 150 to request an order or request detailed information about the corresponding product. In this case, the user may transmit the order quantity, mobile phone number, authentication information (for example, a password), etc. together when ordering any product so that the order and payment can be made at the same time.

305 is intended to facilitate reading of the multidimensional code by indicating the start position 306 and the end position 307 of the multidimensional code together. For example, the multi-dimensional code at the order payment terminal 120 by displaying the start position 306 of the multi-dimensional code differently in the height of the grid or by setting the end position 307 of the multi-dimensional code to a right triangle (that is, a period function). The recognition can be made easy. Of course, the display of the start position 306 and the end position 307 can also be performed by different colors, patterns, and the like. Similarly, the auxiliary code corresponding to the lattice indicating the start position 306 and the end position 307 of the multidimensional code may be preset to 0, 9, or the like. When the start position 306 and / or the end position 370 are displayed together, accurate multi-dimensional code recognition can be performed even when the captured image is left or right or upside down, such as in a landscape phone.

4 is a diagram illustrating a case of displaying a multi-dimensional code in a circular form.

As shown in FIG. 4, the multidimensional code may be represented by a concentric circle structure. When multidimensional code is displayed in concentric circles, it can be expressed in two parts whenever it goes out from the center point. For example, the circle located at the outer side with respect to the center point may be equally divided into equally proportional or proportional areas. The method of dividing into proportional regions may be divided into multiples of two (e.g., 2, 4, 8, 16), equal parts (e.g. 1, 2, 3, 4 or 2, 3, 4, 5 or 2, 4, 6, 8, etc.). The order payment terminal 120 displays the center point as a triangle so that the reference position of the multi-dimensional code can be easily recognized and read regardless of the direction, starting from one vertex of the circle outside the triangle and clockwise or counterclockwise. Read it. If the center is represented by a rectangle, it may be represented by an odd matrix structure (for example, 8, 16, 24, 32, 40, etc.) or an even matrix structure that extends toward an outer circle. Of course, the multi-dimensional code may be formed in various shapes (for example, cumulative triangle) in addition to the concentric circle structure.

401 of FIG. 4 illustrates a form in which seven hexadecimal numbers are displayed by expressing a multidimensional code in three concentric circles. In addition, 402 is a form in which the center point of the concentric circles is expressed in a triangle so as to easily recognize the start position, and exemplified a form in which transformation information '1234392', which is a code value, is displayed together at the bottom of the concentric circles.

The multidimensional code according to the present invention can ensure compatibility between media. Therefore, when setting information (for example, dimensional information, language, advertising medium, etc.) is used as a standard setting, a grid for indicating separate setting information can be omitted as described above.

However, if the dimensional information generated by the same type of multidimensional code may be different, one lattice, which is the smallest unit that can be displayed in color, pattern, or figure, may be included in the multidimensional code as the dimensional identification lattice.

Similarly, if the languages (for example, Korean, English, etc.) indicated by the same type of multidimensional code may be different, one grid may be included in the multidimensional code as a language identification grid. For example, '0', '1', '2', etc. may be assigned to Korean, English, Japanese, and the like, and may be displayed in colors, patterns, and shapes. Of course, the language identification grid is not included in the multi-dimensional code, and after the multi-dimensional code is recognized, the user may designate a language to be serviced by using a key input unit. Whether the user selects any language may be identified by the number of digits of the conversion information or may be distinguished by a predetermined delimiter (eg, *, #, etc.). Through this, when requesting detailed information about the same product, each user can be provided with a corresponding service in a language used by the user.

In addition, if the advertising medium displayed by the same type of multidimensional code may be different, one grid may be included in the multidimensional code as the medium identification grid. For example, the multidimensional code may also be composed of one or more media identification grids, channel identification grids, manufacturer indication grids, and serial number indication grids, respectively. When the multi-dimensional code including the media identification grid is used, the product management apparatus 170 and / or the advertiser may additionally obtain information access characteristics, statistical information, etc. of the buyer for the advertising media. In order to minimize the length of the multidimensional code, the media identifier may be omitted and not displayed. In this case, the buyer sets, for example, a media identifier corresponding to the advertisement medium mainly used for the order payment terminal 120, similarly to a function of automatically displaying a user-designated area code when using a local telephone. You can do that.

In addition, since different advertisements may be provided in the same time zone for each region even in the same broadcast channel, the multidimensional code may further include a location indication grid. Of course, even if the location display grid is omitted, the order management terminal 170 includes the position information recognized by the GPS satellite signal, the base station signal, etc., and transmits it to the merchandise management device 170, so that the order management terminal 170 receives the order payment terminal. The location of 120 may also be recognized. In addition, even if the location identifier is omitted, the purchaser may register the location information of the user in advance by using the region setting function of the order payment terminal 120 to use the product when ordering or requesting detailed information. This is because, in general, coverage may be different depending on a transmission medium in case of broadcasting. For example, satellite broadcasts cover the whole country, and terrestrial broadcasts may have different regional coverage and cable television broadcasts (CATV). As a result, countries with a large land area such as the United States, Europe, China, etc., can be allocated by different broadcasting operators for each region even if they are the same broadcasting channel. The case where the position display grid is used when ordering a product or requesting detailed information will be described in detail later.

In general, in the case of an image medium or a print medium such as a television broadcast or a video taped video tape, it should be displayed in the form of a multi-dimensional code that can be input through the imaging unit 125. In this case, the auxiliary code may be displayed together. Therefore, the form of the multidimensional code is not limited as long as it is a visually recognizable form such as color, pattern, or figure. However, in a print medium, a multi-dimensional code composed of grids represented by color values may be preferable when displayed in color, and a multi-dimensional code composed of grids represented by patterns, figures, etc. may be preferable when displayed in black and white.

The above-described multi-dimensional code may be divided and used for product order and / or payment and request for detailed information. When the multi-dimensional code is used, a plurality of multi-dimensional codes may be displayed for one product. In addition, a usage identification grid may be included in the multidimensional code to indicate what the purpose of the multidimensional code is.

In addition, the above-described multidimensional code may further include a service identification grid. The service identification grid is for specifying a service (eg, email consultation, telephone consultation, etc.) provided to the user. As in the case of the language identification grid described above, the service identification grid is not included in the multidimensional code, and after the multidimensional code is recognized, the user may designate a specific service to be serviced using a key input unit. Whether the user designates a specific service may be identified by the number of digits of the conversion information or by a predetermined delimiter (eg, *, #, etc.). Through this, the user can receive the desired service in real time without going through a plurality of procedures.

Referring back to FIG. 1, the order payment terminal 120 according to the present invention includes an imaging unit 125, a conversion unit 130, a storage unit 135, a request information generation unit 140, a key input unit 145, And a display unit 150, a transceiver 155, and a controller 160.

The imaging unit 125 captures the multi-dimensional code displayed on the advertising medium 110 and generates the image data. The imaging unit 125 may include a lens, a camera module, and the like.

The conversion unit 130 converts the image data into conversion information (for example, a string, a string, or a combination of letters and numbers) by using the multi-dimensional code conversion rule information stored in the storage unit 135. The conversion unit 130 may omit the conversion of the image data when the conversion information corresponding to the image data is already stored in the storage unit 135 when the image data is converted into the conversion information. Of course, the conversion unit 130 may perform a selective conversion operation only on the image data selected by the user. The conversion unit 130 may insert the reconversion prevention tag into the image data converted into the conversion information. The conversion unit 130 may omit the conversion of the image data in which the conversion information is generated by the reconversion prevention tag.

In addition, when the auxiliary code is input through the key input unit 145, the converting unit 130 may convert the auxiliary code information input through the key input unit 145 into image data corresponding to the multi-dimensional code. The information may be converted into information (the auxiliary code and the conversion information may be identical information). In addition, the conversion unit 130 may convert image data, conversion information, and / or auxiliary code information into a corresponding connection information file. The connection information file may be in any file format (eg, * .tml (text meta link), * .iml (image meta link), etc.) in which conversion information and visual information are integrated into one. The conversion unit 130 may generate a connection information file so that payment information is further included when generating the connection information file. The data storage structure of the access information file generated by the conversion unit 130 and stored in the storage unit 135 may be variously implemented as shown in Table 1 below.

[Table 1] Data Storage Structure

Data storage structure Record of N Fields 001 Conversion information, visual information 002 Conversion information, time information, location information 003 Conversion information, visual information, personal information (e.g., taste classification code) 004 Conversion information, visual information, personal information (for example, membership information) 005 Conversion information, time information, terminal identification information 006 Conversion information, time information, terminal identification information, email address 007 Conversion information, time information, terminal identification information, payment information 008 Conversion information, visual information, gender 009 Conversion information, time information, payment information, optional information (time limit, purchase quantity limit, etc.) … … 999 Conversion information, visual information, terminal identification information, hobby, email address, payment information

As described above, by diversifying the data storage structure, even in the case of an order request or a detailed information request based on the same acquisition information (for example, image data, conversion information, input auxiliary code, etc.) and the same visual information, Different details or items to be ordered may be presented. For example, by adopting a data storage structure as 008, even if a product is advertised at the same time in the same channel, it may be possible to provide an order or detailed information on a product differentiated according to each gender.

In addition, the above-described format of the data storage structure may be applied by default, and the user may select any format when generating each connection information file. For example, in order to make an order later using a connection information file currently created by the user but to perform an order and payment at once without providing separate payment information, the user selects the data storage structure of the corresponding connection information file as 007. Later, when ordering the product, payment information does not need to be provided through a separate process.

Of course, in selecting the data storage structure, additional information (eg, terminal identification information, payment information, etc.) other than the essential information (that is, the conversion information and the time information) may be selected by the user on the option selection screen displayed on the display unit 140. It may be implemented to be individually selectable using. The number or option selection of the data storage structure may be possible, for example, through a separate function menu displayed on the user screen.

The connection information files generated by the various data storage structures described above may be automatically stored in separate directories, or may be stored in directories designated by a user.

Similar to the conventional shortcut number function that enables the quick selection of the stored telephone number, the connection information file stored in the storage unit 135 may be implemented to enable quick selection by any short code.

In addition, the name of the connection storage file generated by the above-described method may be automatically generated by a preset generation method. For example, it may be generated by a combination of a media identifier and a creation time. Also, for example, in order to facilitate a user's future search, the broadcaster name and / or the title of the broadcast program may be included. If the broadcaster name corresponding to the corresponding conversion information and the title of the broadcast program at the corresponding time are already stored in the storage unit 135 of the order payment terminal 120, the conversion unit 130 extracts the information and displays the name of the access information file. Can be generated automatically. In this case, the format of the file stored in the storage unit 135 may be a temporary storage file or a permanent storage file. However, if the broadcaster name and the program title corresponding to the conversion information are not stored, the conversion information and the time information are transmitted to the commodity management device 170 through the communication network to receive the corresponding information to rename the connection information file. You can also create one automatically. Of course, the name of the connection information file may be temporarily generated and stored, and then the corresponding information may be received and updated from the product management apparatus 170.

In addition, the converter 130 may further perform a function of extracting a multi-dimensional code from the captured image data.

For example, it is assumed that a user photographs a television screen on which a multi-dimensional code is displayed using the order payment terminal 120. In this case, not only the multi-dimensional code but also broadcast information (for example, an advertisement screen, a drama screen, etc.) output through the television screen is included in the captured image. The converter 130 extracts a multi-dimensional code from the captured image data using a contour extraction technique, a skip scan technique, a multi scan technique, and the like, and uses the above-described method. Can be converted into conversion information. Techniques for extracting multidimensional codes from image data are generally applied to those skilled in the art to extract specific information regions from any image, and thus description thereof will be omitted.

In this case, it may take some time to extract the multi-dimensional code existing at a specific position in the entire image data. In order to minimize the time required in this process, the conversion unit 130 may specify and use the area priority. That is, if the multi-dimensional code is set to be displayed most frequently on the upper left side of the television screen and then displayed on the lower right side of the television screen, the conversion unit 130 clips only the upper left region of the image data to use for analysis. The method can be applied. However, if the multi-dimensional code is not extracted in the clipped region, only the lower right region, which is the next-order region, may be clipped and interpreted. If the multi-dimensional code is not extracted, the multi-dimensional code may be extracted from the remaining region. Similarly, if it is possible to recognize in advance that a multi-dimensional code exists in a specific area, it may be implemented as an auto zoom-in function so that only the corresponding area is enlarged and captured.

Obviously, the function of extracting the multidimensional code from the above-described image data may be performed by a separately configured code extracting unit (not shown).

The storage unit 135 stores operation programs, multi-dimensional code conversion rule information, and the like of the order payment terminal 120. In addition, the storage unit 135 may include at least one of the image data, the conversion information, and the input auxiliary code (hereinafter, referred to as 'acquisition information') and time information in which the information is stored (for example, year, month, hour, and second) (YMD). -HMS), etc.) can be stored. When the conversion information corresponding to the image data is stored, the corresponding image data may be automatically deleted for efficient use of the storage space. The conversion information stored in the storage unit 135 may be image data captured by the imaging unit 125 or received from another user by conversion unit 130 or conversion information received from another user. As described above, the storage unit 135 may be stored in the form of a connection information file generated using acquisition information, time information, or the like. By storing the acquisition information and the visual information in the storage unit 135 (or storing the access information file-which is the same below), the buyer can receive a real-time commercial broadcast (for example, advertisements between broadcast programs, home shopping broadcasts, drama broadcasts, movies, etc.). ), It is possible to request the order and / or detailed information of the products previously broadcasted using the stored acquisition information and time information without having to decide to purchase at that time. However, it may be necessary to store information for recognizing which product the acquisition information relates to, etc. later (this may be implemented in the form of a 'memo function'). In addition, when the order payment terminal 120 is a terminal capable of receiving a broadcast such as a DMB phone, the storage unit 135 may record a broadcast screen, and store the recorded time information together.

In addition, the storage unit 135 may further store additional information (eg, terminal identification information, payment information, hobby, gender, personal information, etc.) according to the type or need of the order payment terminal 120. For example, when the order payment terminal 120 is a mobile phone, communication function performance information (for example, device identification number, phone number, etc.) may be further stored. As described above, if the stored information can identify the purchaser and can function as information that can be used at the time of payment, the purchaser does not have to register as a separate member or provide a card number to the product management apparatus 170. By sending only it is possible to pay for the cost of goods purchased. Therefore, the present invention has a convenient feature in ordering and payment even when a purchaser who does not subscribe to a particular service as a member receives a service or uses a shopping mall.

In addition, the storage 135 may further store a connection information template file corresponding to each advertisement medium in order to facilitate a user's product order or request for detailed information. The connection information template file may be any electronic file (for example, a file having a * .lit (Link Information Template) extension) generated with only the time information omitted, and the template file name indicates the broadcaster. Can be generated to The access information template file may be pre-generated to correspond to a main broadcaster, a shopping mall, or the like, and may be provided from a corresponding broadcaster, a shopping mall, or any template file provider, and the template file may be collectively stored in a predetermined directory. For example, if a user wants to purchase a product broadcasted at 10:10 through Hyundai Home Shopping Broadcasting, the user selects a template file corresponding to Hyundai Home Shopping Broadcasting Station from the corresponding directory and inputs a connection information file generation command to automatically display the corresponding time. The information is inserted to generate a connection information file. In this case, the name of the generated connection information file may include at least one of a program title, a product name, and the like corresponding to the corresponding time. The program title for generating a name of the access information file may be information previously stored in the storage unit 135 or information provided from the product management apparatus 170.

The request information generation unit 140 generates request information including acquisition information (ie, at least one of image data and conversion information) and visual information from which the acquisition information is generated under the control of the controller 160. The conversion information may include one or more of a medium identifier, a channel identifier, and serial number information. The request information may be an order information or a detailed information request. The request information may be generated to correspond to the use identification grid included in the multidimensional code, or to correspond to a control command (eg, an order request or a detailed information request) input through the key input unit 145. In addition, the request information generation unit 140 may generate request information by further including location information (for example, a region code) corresponding to the current location of the order payment terminal 120. This is to prevent a malfunction or an incorrect order when the advertisement is performed only in a local broadcast. For example, the area code may be automatically reflected to correspond to the current location of the order payment terminal 120. In addition, even if the channel identifiers are the same due to the use of a region code, the regions may be recognized as different operators.

As described above, when the access information file is stored in the storage unit 135, the request information generator 140 may generate the request information using the access information file. However, since the information included in the request information may be the same even when various pieces of information are collectively stored in the access information file or each piece of information is stored separately, the request information is generated using the acquired information and the time information. The explanation will focus on the case.

The key input unit 145 is a means for inputting a multi-dimensional code photographing command, a search and selection of stored acquisition information (i.e., image data and / or conversion information), a request information generation command, an auxiliary code by a purchaser, and the like. The key input unit 145 may be implemented in the form of, for example, a keypad or a touch screen formed of a plurality of key buttons.

The purchaser uses the key input unit 145 to transmit the stored acquisition information and the stored visual information (or access information file) to various recipients (for example, electronic file transmission, text message, instant messenger, multimedia message, and email). Etc.), and the other receiver who receives the request may perform an order or request for detailed information of the corresponding product using the corresponding information. In this case, it is better to transmit the conversion information in terms of transmission efficiency or transmission load than to transmit image data obtained by photographing a multi-dimensional code. The transport box would be most desirable. As such, when the present invention is used, the buyer may recommend or purchase a purchased product or the like to a third party. Of course, the ability to recommend an order or a detailed information request for a specific product by transmitting the acquisition information and corresponding visual information (or access information file) to other recipients is not limited to the ability to transmit and receive between each user, For example, a communication company, a broadcaster, a content provider, etc.) may be extended and used in the form of sending an advertisement message to a subscribed member and / or a non-subscribed member. However, in this case, when a particular purchaser generates a connection information file in which payment information is inserted for use only by the purchaser, the connection information file itself cannot be transmitted to other recipients. It may further include a file modification function for removing payment information within. Of course, it is obvious that the buyer may generate a connection information file in which payment information is inserted and provide it as a gift to other recipients, and the other recipient may use the payment information of the buyer to pay for the purchase, It is also possible to have a purchased item shipped to the shipping destination. However, the purchaser may allow the option information to be inserted in the access information file in order to minimize inadvertent damage caused by the access information file (see 009 of Table 1 above). The option information may include a time limit for allowing the access information file to function effectively and a limit on the number of orders using the access information file.

In addition, when a purchaser wants to order a product corresponding to the acquisition information later, the purchaser may execute a memo function using the key input unit 145, and then related information about what product and what characteristics the acquisition information represents. Can be entered.

The display unit 150 corresponds to data (for example, web data, access URL, etc.) received from the commodity management device 170 through the transmission / reception unit 155 by the operation state of the order payment terminal 120 and the request information. Display order and payment screens, detailed information screens, and the like. In addition, acquisition information, related information, and the like stored in the storage unit 135 may be displayed in a form such as a call list to allow a user to select.

The transceiving unit 155 converts the request information generated by the request information generating unit 140 into data of a predetermined format for transmission through the communication network and transmits the data to the merchandise management device 170. In addition, arbitrary data is received from the product management apparatus 170.

The control unit 160 is the image pickup unit 125, the conversion unit 130, the storage unit 135, the request information generation unit 140, so that the order payment terminal 120 according to the present invention to perform the above-described function, The key input unit 145, the display unit 150, and the transceiver unit 155 are controlled. In addition, the controller 160 controls the transmission path so that the request information can be transmitted to the product management apparatus 170 through the transceiver 155. The control function of the transmission path, the conversion information generation function by the conversion unit 130, and the request information generation function by the request information generation unit 140 may be implemented by a software program implemented to perform the same function.

Although not shown in FIG. 1, the order payment terminal 120 may further include a conversion information analyzer (or connection information extractor). The conversion information interpreter may store the conversion information input by the user as a request for information (eg, detailed information, product order, etc.) in a mapping table (store), which includes connection information to a destination. Can be analyzed and processed. In the case of the information that can be interpreted by the identification code analysis unit, the request payment terminal 120 can make its own request to the corresponding destination without transmitting the request information to the product management apparatus 170 or the like. That is, the order payment terminal 120 performs some or all of the functions such as extracting the access address to the detailed information performed by the merchandise management device 170. For example, using a telephone number, an emergency call (for example, 114, 119, 123, 128), a life guidance telephone or a general hospital emergency room, a traffic tour guide, a media company, a financial company, an insurance company, a securities company, etc. If the request is for a service corresponding to the main telephone number of, and the corresponding identification code is already stored as a mapping table, the order payment terminal 120 interprets the destination so that it can be directly processed without the help of the commodity management device 170 or the like. do. The order payment terminal 120 may include a conversion information interpreter to perform services such as basic channel connection and reserved words. Other embodiments using reserved words will be described separately in the relevant section.

The merchandise management device 170 interprets the request information received from the order payment terminal 120 through a communication network, extracts the corresponding web data or the access URL (for example, a specific home page, a link, etc.) and orders the payment terminal. Send to 120. For example, the product management apparatus 170 may recognize what is the product advertised at the corresponding time of the corresponding channel by using the conversion information (for example, the channel identifier) and the time information included in the request information. To this end, the product management apparatus 170 may manage program programming information of each broadcasting channel by itself or may be combined with a separate system for managing the corresponding information through a communication network. As such, since the multidimensional code and the visual information are configured to designate a specific product by interworking, the same multidimensional code may be used universally to refer to different products.

Of course, when there are a plurality of products advertised at the corresponding time in the corresponding channel, the list information of the corresponding products may be transmitted to the order payment terminal 120 to enable the purchaser to select. Accordingly, after recognizing the corresponding product, the product management apparatus 170 may determine whether the product is an order or a request for detailed information and perform a corresponding operation. The access URL may be for displaying a service screen including relevant menu items such as order / pay, text message, e-mail, telephone consultation with a counselor, call back, etc. in a menu manner. The purchaser may perform a consultation with a counselor, a text inquiry to a counselor, etc. using the service screen.

In addition, the product management device 170 transmits a payment request corresponding to the order requested product from the order payment terminal 120 to the order payment terminal 120, the payment information received from the order payment terminal 120 (for example For example, payment can be performed using a credit card number, a telephone number, authentication information, and the like. That is, the product management apparatus 170 may transmit a parameter request value for providing a service such as payment to the order payment terminal 120 through a payment request, and the parameter request value may be, for example, a request such as a mobile phone number or various certificates. It may be for.

In addition, the parameter request value may further include a request for necessary information for membership of the buyer. The order payment terminal 120 extracts and transmits a parameter value corresponding to the parameter request value received from the merchandise management device 170 from personal information previously stored in the storage unit 135 of the order payment terminal 120, or the buyer makes a key. The information input through the input unit 145 may be transmitted.

In addition, when the request information received from the order payment terminal 120 includes the image data itself instead of the conversion information through the communication network 170 may be converted to the conversion information to provide a corresponding service Self-explanatory

1 to 4, the system configuration for the corresponding processing is performed by performing the order / payment of the product and request for detailed information by using the advertisement and the multi-dimensional code displayed on various advertisement media with reference to FIGS.

According to another preferred embodiment of the present invention, there is provided an order payment terminal 120 capable of performing a correction function of the time information in which the acquisition information is stored.

In the case of satellite broadcasting or internet broadcasting, the same broadcast data may be displayed with a time error (for example, 1 to 3 seconds) between a plurality of viewers due to a non-uniformity in transmission speed or a network failure. In some cases, even in the same airwave broadcasting, a temporal error may occur.

In this case, there may be a case where there is a mismatch between the time by the program information managed by the system and the time information generated by the order payment terminal 120. For example, if the electronic dictionary advertisement is played only from 9:10:05 pm to 9:10:35 pm in the program programming information, from 9:10:08 pm, which is a relatively late time due to time error, If the user who watched the electronic dictionary advertisement by 9:10:38 seconds captured the multi-dimensional code at 9:10:37 seconds, even if the user sends the purchase request to the merchandise management device 170 including the corresponding visual information, the merchandise management device 170 ) Can't recognize what the product is at that time.

In order to solve the above-described problem, the order payment terminal 120 according to the present invention may allow the time to be set slightly earlier than the actual storage time in storing the acquisition information. This is because very few buyers are required to generate the acquisition information as soon as the product advertisement starts, and relatively many buyers are required to generate the acquisition information at the end of the product advertisement.

In addition, if the grid indicating the medium identifier is included in the multi-dimensional code, when the order payment terminal 120 stores the acquisition information corresponding to the arbitrary time information, the time corresponding to the time error of the advertisement medium corresponding to the medium identifier is stored. It can also be rewarded only.

The above-described correction of the time information may be performed by the controller 160.

In addition, according to another preferred embodiment of the present invention, an order payment terminal 120 capable of transmitting request information including location information is provided.

As described above, even in the same broadcast channel, different advertisements may be provided in the same time zone for each region. For example, the central broadcast and the local broadcast may be different even if the channel number is different or the broadcast signal of the same broadcasting station for each region.

In this case, the location indication grid may be further included in the multidimensional code to indicate that the advertisement corresponds to a certain area. Of course, even if the location display grid is omitted, the commodity management device 170 including location information (for example, area code, latitude and longitude information) recognized by the order payment terminal 120 by the GPS satellite signal, the base station signal, or the like. ) Can be sent.

5 is a flow chart showing a product ordering and payment method using a multi-dimensional code according to an embodiment of the present invention.

In describing a product order and payment method using a multi-dimensional code according to the present invention with reference to FIG. 5, each step may be a step performed separately by each component of the order payment terminal 120. It is collectively described as being performed in the order payment terminal 120 for convenience. In addition, the purchaser may transmit a request for detailed information as well as an order request corresponding to an advertisement recognized through the advertisement medium using the order payment terminal 120, but the process is the same or similar, and in the following case, the order request is transmitted. Explain the center.

Referring to FIG. 5, the order payment terminal 120 receives a multidimensional code displayed on an advertisement medium (step 510), and converts the input multidimensional code into conversion information (ie, a string, a string, a combination of letters and numbers, etc.). (Step 515). The multi-dimensional code may be generated as image data through the imaging unit 125 and then converted into conversion information by the conversion unit 130. Alternatively, an auxiliary code corresponding to the multidimensional code may be input through the key input unit 145.

In step 520, the order payment terminal 120 is requested to transmit the order information corresponding to the acquisition information (that is, at least one of the image data, conversion information, sub-code, etc., the conversion information and the sub-code may be matched). Determine whether or not.

If the transmission of the order information is not requested, the order payment terminal 120 proceeds to step 525 to determine whether or not a storage instruction for obtaining information is input. If the storage command of the acquisition information is not input, the process proceeds to step 520 again. If the storage instruction of the acquisition information is input, the process proceeds to step 530 and stores the acquisition information in the storage unit 135 corresponding to the generated time information. When storing the acquisition information in the storage unit 135, the above-described visual correction function may be performed.

However, if transmission of the order information is requested, the order payment terminal 120 generates the request information in step 535 and transmits the request information to the product management apparatus 170 of the preset access address through the communication network.

In FIG. 5, the request for storing the order information or the transmission of the order information is shown as being an optional step and only the storage step is shown as preceding, but the request information is transmitted through step 535 without a save command being input in step 525. In this case, the order payment terminal 120 may be preset to automatically store conversion information and time information (or a connection information file) corresponding to the transmitted request information. Of course, it is obvious that the automatic save function may be omitted by the user's setting.

The request information transmitted through operation 535 may include conversion information and time information. In this case, the connection information file may be used as described above. At least one of the conversion information and the visual information may be converted into a predetermined information format. In addition, when the payment is to be made at the same time with the product order may be further included payment information (for example, credit card number, phone number, authentication information, etc.). In addition, when the advertisement may be different for each region, location information may be further included.

The order payment terminal 120 displays a purchase request screen corresponding to the data or access URL received from the product management apparatus 170 by the request information in step 540. As described above, when payment information is included in the request information, a purchase confirmation screen may be displayed in step 540.

The order payment terminal 120 receives payment information corresponding to the purchase request screen from the buyer in step 545 and transmits it to the product management apparatus 170 through a communication network. As described above, the product management apparatus 170 transmits a parameter request value for providing a service such as payment through the payment request to the order payment terminal 120, and the order payment terminal 120 stores the corresponding parameter value. In the case of extracting and transmitting from the personal information previously stored at 135, the purchase information input process of steps 540 and 550 may be omitted.

So far, the related drawings have been described focusing on the process of requesting orders / payments and requesting detailed information of advertisements displayed on advertising media.

However, according to another preferred embodiment of the present invention, there is provided a payment method using the order payment terminal 120 in exchange for the use of the tangible / intangible services provided in the real shop.

For example, the purchaser sets the service by setting a number such as 2424 (moving service), 4989 (commodity sale), 5151 (gas station), and 7575 (giro service) to the order payment terminal 120 as a reserved word for a specific service. It is available. That is, the purchaser inputs a reserved word and transmits current time information to a preset payment system, thereby making payment for the service or the product used.

For example, when a buyer fills in oil at a gas station and requests transmission by inputting a reserved word 5151 and a payment request amount, the order payment terminal 120 recognizes the current location information and transmits it to a corresponding payment system. In this case, the buyer may store the vehicle number in advance in the order payment terminal 120 to be used at the time of payment. In addition, the location information of the order payment terminal 120 may be a gas station code input by the buyer. The payment system recognizes the gas station corresponding to the received current location information and processes the payment request amount from the buyer to the corresponding gas station. Therefore, the purchaser does not have to carry a credit card or the like to pay the payment request amount, and the credit card can be prevented from being illegally copied by the gas station employee. In addition, the gas station can carry out customer reward programs online, such as reserves, coupons, and events, regardless of the buyer's type of payment (e.g., unpaid deposit, cash payment by debit card, credit card payment, etc.).

In addition, as described above, the purchaser may preset the reserved word to be linked to a specific connection information file. That is, the buyer may store in advance such that information corresponding to an arbitrary reserved word (for example, a vehicle number and payment information when payment is essential) is corresponded. However, the time information will not be included in the connection information file. This is because the time information requested by the buyer to input the reserved word should be used. For example, when the buyer stores the vehicle number in advance in the storage unit 135 of the order payment terminal 120 to correspond to the reserved word 5151, when the user inputs only 5151 after oiling at the gas station and requests transmission, the order payment terminal 120 transmits the stored vehicle number and the current time information to the payment system. Similarly, the gas station transmits the oil value information and the vehicle number to the same payment system, the payment system checks the matching relationship between the vehicle information and transmits the detected oil value information to the order payment terminal 120, and the buyer displays the display unit. The payment information may be transmitted to the payment system by confirming the oil value information displayed on the 150 and requesting payment. Of course, it is apparent that the buyer may set the corresponding payment information to be transmitted to the payment system when the reserved word is input, thereby completing the payment without additional procedures.

Similarly, a buyer can set up reserved words such as '1662' and '1313 (key store)' to receive location-based services (e.g. restaurant search, nearby key repair shops, etc.) corresponding to the current location. It may be.

Of course, even if the above-described reserved words are not used, the same effect may be obtained by using the multidimensional code as described above with reference to the related drawings. For example, when a gas station employee presents a multi-dimensional code indicating a corresponding fee to a buyer who has oiled a certain amount of oil at a gas station, or the multi-dimensional code is displayed on a display device located near the gas station, the buyer pays for the order payment terminal 120. It is also possible to transmit the payment request information by photographing the multi-dimensional code using. This is only partly different from the multi-dimensional code displayed on the advertising medium and its use, the configuration or processing method is the same or similar, it will be easily understood by those skilled in the art even without a separate description. Therefore, description thereof will be omitted.

As described above, the service requesting method and apparatus using the multi-dimensional code according to the present invention are information corresponding to an information transmission medium (for example, a medium for providing arbitrary information such as a television, a newspaper, a magazine, a business card, a bill, etc.). In addition, by displaying the multidimensional code, the user can easily access detailed information corresponding to the corresponding information by using the multidimensional code.

In addition, the present invention has an effect that can be conveniently ordered by the buyer using the communication terminal by displaying the product to be sold on the advertising medium and the multi-dimensional code for the order of the product.

In addition, the present invention has the effect that the buyer can access the detailed information area without a separate manual input process by linking the product advertisement screen and the detailed information about the product.

In addition, the present invention has the effect that the purchaser can pay for the goods ordered using a communication terminal.

In addition, according to the present invention, the purchaser can order the corresponding product in non-real time using the image data of the advertisement screen stored in the communication terminal, the conversion information converted from the image data, or the connection information file corresponding to any one of them. It has the effect of curbing impulse purchases and carefully deciding whether to buy them. That is, in the present invention, even if the buyer takes an advertisement screen (eg, TV home shopping) in which an advertisement is provided in real time, photographs an advertisement screen of a product desired to be purchased and stores it in a communication terminal, after the advertisement time of the corresponding product ends. In addition, the corresponding product may be ordered using the stored image data, the converted information converted from the image data, or the access information file stored to correspond to any one of them.

In addition, the present invention is a communication of the buyer to recognize the multi-dimensional code that the payment for the goods (eg, gasoline, food) used in the actual store (for example, gas station, restaurant, etc.) using the reserved word or present in the store There is an effect that you can pay using the terminal.

In addition, the present invention provides a second user to the second user, the first user who has generated any advertisement screen as image data to the second user via the communication network, the image data, the conversion information is converted to the image data, or a connection information file stored so as to correspond to any one of them. By transmitting, the second user can purchase a product corresponding to the image data. In this case, when the conversion information or the connection information file is transmitted, the transmission efficiency may be improved than when the image data is transmitted.

In addition, the present invention has the effect of enabling correct ordering of goods by automatically correcting errors occurring between the time when data is received and displayed, even in satellite broadcasting or the same broadcast medium.

Although the above has been described with reference to a preferred embodiment of the present invention, those skilled in the art to which the present invention pertains without departing from the spirit and scope of the present invention as set forth in the claims below It will be appreciated that modifications and variations can be made.

Claims (31)

A method of requesting a service corresponding to a post corresponding to at least one of information and advertisement displayed on an information transmission medium by using a user terminal, (a) photographing the multi-dimensional code displayed to correspond to the post to generate image data; (b) converting the image data into conversion information according to a predetermined rule; (c) generating request information corresponding to at least one of an order request and a detailed information request by using acquisition information which is at least one of the image data and the conversion information and visual information corresponding to the acquisition information; (d) transmitting the generated request information to an information providing device through a communication network; And (e) displaying information corresponding to data or an access URL received from the information providing apparatus, And the post is specified by the acquisition information and the visual information. The method of claim 1, Step (b) is, Extracting a multi-dimensional code image from the image data using at least one of an outline extraction technique, a skip scan technique, a multi-scan technique, and region priority information; And And converting the extracted multi-dimensional code image into the conversion information using the rule. The method of claim 1, Storing the acquisition information and the time information; And And receiving the selection command of the acquisition information and the generation and transmission command of the request information correspond to a post of the information transmission medium preceding the step (c). The method of claim 3, And in the storing of the acquisition information and the time information, the acquisition information and the time information correspond to a post of an information transmission medium which is stored as an electronic file having a predetermined file format. The method of claim 4, wherein The electronic file further includes one or more additional information corresponding to a data storage structure that is previously designated or selected by the user, wherein the additional information includes location information, personal information, payment information, identification information of the user terminal, and hobby information. A method of requesting a service corresponding to a post of an information delivery medium which is at least one of a gender information, an email address, and a designated service number information. The method of claim 1, And the time information corresponds to a post of an information transmission medium in which time at which the acquisition information is generated is time information compensated by a predetermined error value. The method of claim 1, Step (c) is, Generating location information of the user terminal; And And generating the request information using the location information, the acquisition information, and the time information. The method of claim 1, Receiving a payment information request corresponding to the order request from the information providing device; And And transmitting the payment information to the information providing device through a communication network in response to the payment information request. The method of claim 1, The multidimensional code is represented by an m (natural number) xn (natural number) grid with arbitrary attributes applied to each grid, and the conversion information corresponds to a post of an information transmission medium in which the attributes of each grid are interpreted according to a predetermined rule. Service request method. The method of claim 1, The multi-dimensional code is a concentric circle structure in which a plurality of circles having different diameters are hierarchically formed, and each circle is divided into n (natural numbers) regions in which arbitrary attributes are applied to each region, and the conversion information is clocked from the center to the outer edge. A service request method corresponding to a post of an information transmission medium in which an attribute of each region is interpreted according to a predetermined rule in a direction or counterclockwise direction. The method of claim 9 or 10, And said attribute corresponds to a post of an information delivery medium having at least one of color, pattern, pattern, and text. The method of claim 1, And the information delivery medium corresponds to a post of the information delivery medium, which is at least one of an image medium and a print medium. The method of claim 1, And the multi-dimensional code corresponds to a post of an information transmission medium including information corresponding to at least one of a media identifier, a channel identifier, serial number information, region information, language identification information, and dimension identification information. The method of claim 1, Pre-storing connection information corresponding to one or more pieces of conversion information; Determining whether the conversion information of step (b) matches the stored conversion information; And if the stored conversion information does not match, the step (c) is further performed. The method of claim 14, Extracting connection information corresponding to the conversion information when it matches the stored conversion information; And And attempting to connect using a communication network using the extracted connection information. A user terminal for requesting a service corresponding to a post corresponding to at least one of information and advertisement displayed on an information transmission medium, An imaging unit for photographing a multi-dimensional code displayed to correspond to the post to generate image data; A conversion unit for converting the image data into conversion information according to a predetermined rule; A request information generation unit generating request information by using acquisition information which is at least one of the image data and the conversion information and visual information corresponding to the acquisition information; And And a transmitting / receiving unit configured to transmit the generated request information to an information providing apparatus through a communication network and to receive data or an access URL corresponding to the request information from the information providing apparatus. The request information is at least one of an order request and a detailed information request, wherein the post is specified by the acquisition information and the time information. The method of claim 16, The transform unit extracts a multi-dimensional code image using at least one of contour extraction technique, skip scan technique, multi-scan technique, and region priority information in the image data, and extracts the extracted multi-dimensional code image by using the rule. And converting the conversion information into the conversion information. The method of claim 16, The multi-dimensional code is represented by an m (natural number) x n (natural number) lattice to which any attribute is applied to each lattice, and the conversion information interprets the attributes of each lattice according to a predetermined rule. The method of claim 16, The multi-dimensional code is a concentric circle structure in which a plurality of circles having different diameters are hierarchically formed, and each circle is divided into n (natural numbers) regions in which arbitrary attributes are applied to each region, and the conversion information is clocked from the center to the outer edge. A user terminal in which an attribute of each region is interpreted according to a predetermined rule in a direction or counterclockwise direction. The method of claim 18 or 19, The attribute of the user terminal is at least one of color, pattern, pattern, text. The method of claim 16, A storage unit which stores the acquisition information and the time information; And And an input unit for inputting the selection command of the acquisition information and the generation and transmission command of the request information. The method of claim 21, The storage unit stores an electronic file of a predetermined file format generated to correspond to the acquisition information and the time information. The method of claim 22, The electronic file further includes one or more additional information corresponding to a data storage structure that is previously designated or selected by the user, wherein the additional information includes location information, personal information, payment information, identification information of the user terminal, and hobby information. And at least one of gender information, email address, and designated service number information. The method of claim 16, And the receiver is configured to transmit the acquisition information and the time information corresponding to the receiver information when the selection command and the receiver information of the acquisition information are input through the key input unit. The method of claim 16, The advertisement medium is at least one of a video medium and a print medium. The method of claim 16, And an error compensator configured to generate the time information at which the time at which the acquisition information is generated is compensated by a predetermined error value. The method of claim 16, Further comprising a location information generation unit for generating location information of the user terminal, The request information generation unit further includes the location information to generate the request information. The method of claim 16, A storage unit for storing payment information including at least one of credit card information, a phone number, and authentication information; And Further including an extraction unit for extracting the payment information, And when the transceiver receives a payment information request corresponding to the order request from the information providing apparatus, the transmitting and receiving unit transmits the payment information extracted by the extracting unit to the information providing apparatus. The method of claim 16, The multidimensional code includes information corresponding to at least one of a media identifier, a channel identifier, serial number information, region information, language identification information, and dimension identification information. The method of claim 16, A storage unit for storing connection information corresponding to one or more pieces of conversion information; And And a connection information extraction unit for extracting connection information corresponding to the conversion information converted by the conversion unit from the storage unit. In the recording medium recording a program that can be read by the digital processing device is implemented in the form of a program of instructions that can be executed by the digital processing device to perform the service request method corresponding to the post of the information transmission medium. , Generating image data by photographing a multi-dimensional code displayed to correspond to the post corresponding to at least one of information displayed on an information transmission medium and advertisement; Converting the image data into conversion information according to a predetermined rule; Generating request information corresponding to at least one of an order request and a detailed information request by using acquisition information which is at least one of the image data and the conversion information and visual information corresponding to the acquisition information; Transmitting the generated request information to an information providing device through a communication network; And Displaying information corresponding to the data or the access URL received from the information providing apparatus; And the post is specified by the acquisition information and the time information.

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