KR100605960B1 - Method for broadcasting advertisement using image contents - Google Patents

Abstract

The present invention relates to an advertising broadcast, and more particularly, to a commercial broadcasting method through the playback of the video content to display the commercial with the video content when using the video content service through the wireless Internet of the portable terminal. To this end, the present invention provides a commercial broadcasting method using video content playback, parsing a header of video content to be played in a video content playback mode, and whether there is an atom for storing commercial information in the parsed header. And determining, if the atom exists, displaying the text advertisement data included in the advertisement information when playing the video content.

Handheld Terminal, Video Content, Commercial, Advertisement, Text

Description

Advertisement broadcasting method through playing video content {METHOD FOR BROADCASTING ADVERTISEMENT USING IMAGE CONTENTS}             

1 is a view showing the configuration of a portable terminal according to an embodiment of the present invention.

2 is an exemplary view showing a commercial atom field in accordance with an embodiment of the present invention.

3A and 3B are flowcharts illustrating an advertisement broadcasting method through image content reproduction according to an embodiment of the present invention.

*** Explanation of symbols for main parts of drawing ***

10: control unit 20: multimedia processing unit

21: RF unit 23: modem

25: audio processor 27: keypad

29: Memory 31: Multimedia Memory

50: camera portion 80: display portion

ANT: antenna MIC: microphone

SPK: Speaker

The present invention relates to an advertising broadcast, and more particularly, to a method of advertising broadcasting by playing video content to display an advertising broadcast together with the video content when playing the video content through a portable terminal.

Recently, portable terminals have been equipped with various additional functions in addition to the basic call function of the portable terminal. Such additional functions may include a camera function, a camcorder function, a multimedia function, and the like. Here, the multimedia function is to play data of various media mixed with voice, text, picture, video, etc., and a plurality of multimedia contents by multimedia providers, that is, video content such as movies or music videos (for example, VOD content) can receive VOD service through a wireless network.

The VOD service allows video content to be streamed, that is, serviced in real time, or downloaded to the portable terminal. Thereafter, the image content downloaded to the portable terminal is played back when the user requests playback. In this case, a single multimedia chip (multimedia processing unit) is embedded in addition to a mobile station modem (MSM) for overall control of the portable terminal in order to process the VOD content in a stable manner. Accordingly, the MSM can be processed faster than a portable terminal which processes multimedia data such as VOD content alone.

In general, the purpose of commercials is to maximize synergy. Advertisement time is limited, so an effective advertising strategy is to make a lot of information visible to consumers in a short time. In other words, even if the content is similar to the advertisement service implementation method and system, the effect can be different.

Today, the advertisement service technology using a portable terminal is a service method that allows a user to listen to an advertisement for a predetermined time before or after using the portable terminal and to make a free call to a user for a predetermined time. The conventional advertising method using a portable terminal has not been activated due to the inconvenience of the user having to listen to an advertisement before or after a call, and thus the effect of the advertisement does not meet expectations. In order to solve the problem of commercial broadcasting, a recent advertising method is serviced by using SMS including short message service information and phone number information to access the advertisement with limited text capacity of the SMS through SMS (Short Messaging Service). .

However, this also has not been activated as a commercial due to the cumbersome problem that the user of the mobile terminal receiving the SMS has to directly access the phone number transmitted through the SMS.

Accordingly, the present invention has been created to solve the above problems, and more specifically, when playing video content through a portable terminal, the commercial broadcast through the video content playback to display the commercial with the video content The purpose is to provide a method.

In accordance with an aspect of the present invention, there is provided a commercial broadcasting method for playing video content, the method including parsing a header of video content to be played in a video content playing mode, and storing commercial information in the parsed header. Determining whether an atom exists, and displaying the text advertisement data included in the commercial information when the image content is played.

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Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in detail.

It should be noted that in the following description, only parts necessary for understanding the operation and operation according to the present invention will be described, and descriptions of other parts will be omitted so as not to distract from the gist of the present invention.

1 is a diagram illustrating a configuration of a portable terminal according to an embodiment of the present invention. Here, the portable terminal may be a portable telephone.

Referring to FIG. 1, the RF unit 21 performs communication of a portable terminal. The RF unit 21 includes an RF transmitter for upconverting and amplifying a frequency of a transmitted signal, and an RF receiver for low noise amplifying and downconverting a received signal.

The modem 23 includes a transmitter for encoding and modulating the transmitted signal and a receiver for demodulating and decoding the received signal.

The audio processor 25 receives the received audio signal output from the modem 23 from the controller 10, converts the received audio signal into an audible sound through a speaker SPK, and converts the audio signal input from the microphone MIC to the controller 10.

The keypad 27 has keys for inputting numeric and text information and function keys for setting various functions. In addition, the keypad 27 may include a function key for accessing a wireless network and playing image content and a function key for accessing an advertisement broadcast displayed with the image content.

The memory 29 may be composed of program memory and data memories. The program memory stores programs for controlling call processing and general operations of the portable terminal. Also, according to an embodiment of the present invention, programs for reproducing and displaying an advertisement broadcast together with image content reproduction are stored. In addition, the data memory may store data related to a call (for example, a phone book, etc.) and temporarily store data generated while executing the programs.

The multimedia processing unit 20 controls the overall operation according to the video content playback mode when the multimedia data is reproduced and the video content and the advertisement are broadcasted in the stored video content playback mode according to an embodiment of the present invention. . In addition, the multimedia processing unit 20 displays the camera image data input through the camera unit 50 and the image content received through the wireless network on the display unit 80 or stores it in the multimedia memory 31. Also, the multimedia data of MP3 and MPEG are decoded and output to the audio processor 25. In addition, the multimedia processing unit 20 according to an embodiment of the present invention according to the embodiment of the present invention according to whether or not the information contained in the data of the video content in order to play the commercial together with the video content in accordance with the advertisement broadcast Together or play only the video content. In this case, the multimedia processing unit 20 decodes and outputs the advertisement data of the text TEXT together with the image content according to the corresponding advertisement time (Start time ~ End time). In this case, the multimedia processing unit 20 parses the commercial data together with the video content. In addition, when the signal for requesting detailed broadcasting of the commercial data is input, the multimedia processing unit 20 may access a wider commercial by accessing a URL (Universal Resource Locater) linked to the commercial data of the text. At this time, the reproduction of the URL and the advertisement data is performed by the advertisement information, that is, the field value of the Atom field of the advertisement data. A detailed description of the Atom field and the field value of the commercial data will be described later.

The multimedia memory 31 stores image data and multimedia data received from the wireless network by the multimedia processing unit 20 according to an embodiment of the present invention.

The controller 10 performs a function of controlling the overall operation of the portable terminal. In addition, the controller 10 may include a modem 23. In addition, the controller 10 transfers control to the multimedia processor 20 in a video content playback mode in which multimedia data stored in the multimedia memory 31 is to be played.

The camera unit 50 includes a camera sensor for converting an optical signal detected at the time of capturing an image into an electrical signal, and a signal processor for converting an analog image signal photographed from the camera sensor into digital data. Here, the camera sensor is assumed to be a charge coupled device (CCD) sensor, and the signal processor may be implemented by a digital signal processor (DSP). In addition, the camera sensor and the signal processor may be integrally implemented or may be separately implemented.

The display unit 80 displays messages generated during program execution under the control of the controller 10. In addition, the display unit 31 displays an image signal captured in the camera photographing mode on a screen, and displays user data output from the controller 10. Here, the user data refers to an icon indicating a reception sensitivity rate, a battery level and a current time, and whether the morning call is set. In addition, the display unit 31 displays the video content reproduced by the multimedia processing unit 20 according to an embodiment of the present invention, and displays text according to the advertisement data on one side of the screen. Here, the text is linked to the URL of the commercial as described above. The display unit 80 may use an LCD. In this case, the display unit 80 may include an LCD controller, a memory capable of storing image data, and an LCD display device. In this case, when the LCD is implemented in a touch screen manner, the keypad 27 and the LCD may be input units.

Looking at the operation of the portable terminal with reference to FIG. 1, when the user performs a dialing operation through the keypad 27 when the call is set, and the call mode is set, the control unit 10 detects this and receives dial information received through the modem 23. After processing, the RF unit 21 converts the RF signal into an output signal. After the counter subscriber generates a response signal, it detects it through the RF unit 21 and the modem 23. Thereafter, a user establishes a voice call path through the audio processor 25 to perform a communication function. In addition, in the incoming mode, the controller 10 detects the incoming mode through the modem 23 and generates a ring signal through the audio processor 25. Thereafter, when the user responds, the controller 10 detects this, and a voice call path is formed through the audio processor 25 to perform a communication function. In the outgoing and incoming modes, voice communication is described as an example, but a data communication function for communicating image data in addition to the voice communication may be performed. In addition, when performing a standby mode or text communication, the controller 10 displays text data processed through the modem 23 on the display 31.

In addition, the portable terminal converts a photographed image of a person or a surrounding environment into an electrical signal through the camera unit 50 under the control of the controller 10, converts the converted electrical signal into digital image data, and displays the captured image through the display unit 80. Outputs

The operation of the portable terminal during advertisement broadcasting through the reproduction of the video content is as follows.

The control unit 10 transfers control to the multimedia processing unit 20 in the video playback mode for playing the video content through the wireless network. Accordingly, the multimedia processor 20 receives the data of the video content from the RF unit 21 and the modem 23 that receive the video content from the wireless network, stores the data of the video content in the multimedia memory 31, or displays the data on the display 80. At this time, the multimedia processing unit 20 checks whether the information on the advertisement broadcast is included in the header information of the data of the video content in the video content mode of playing the video content stored in the multimedia memory 31, and as a result of the checking, the advertisement If information on the broadcast is included, the advertisement broadcast is reproduced as text on one side of the display unit 80 where the video content is displayed for a predetermined time. The commercial describes the contents of the commercial in short text of one to two lines, and provides detailed commercials of the commercial through the URL linked with the text. In other words, when the text is being played, a key included in the keypad 27 is input, the cursor is moved to a text position, or the text is selected by using a pointer to move to the URL linked with the text. . The multimedia processing unit 20 controls to be connected to the linked URL, and displays the image of the commercial on the display unit 80, and outputs the audio of the commercial through the speaker SPK.

The header information of the data of the video content described above is the video content based on the field values of fields such as (a) and (b) of FIG. 2 subtracted from the Atom field for commercial broadcasting. In addition to displaying, a commercial of text may be displayed.

First, (a) of FIG. 2 is a user data atom, which is a header field for confirming whether the header field is related to the reproduction of video content played over a wireless network. Fields and field sizes of the user data atom and field values corresponding to the fields are as follows.

That is, a size field indicating the size of the user data atom is a field size of 32 bits, and a field value is a size of a user data atom. do. In addition, a type field indicating a type may have a field size of 32 bits, and a field value, for example, "udta" indicating that it is user data. When the user data atom is configured with the header field as shown in FIG. 2A, the portable terminal recognizes that the data is the user data atom.

Among the lower atoms of the user data atom, an advertisement atom field for displaying an advertisement broadcast together with image content reproduction according to the present invention is composed of a field as shown in FIG. 2 (b) is assuming that the number of advertisements to be broadcasted is two.

That is, the size field indicating the size of the commercial atom has a field size of 32 bits, and the field value is a size of an advertising atom. In addition, the type field indicating the type may have a field size of 32 bits, and the field value may be, for example, "adve" indicating that it is an advertisement data.

A version field indicating a version of the advertisement has a field size of 8 bits and a field value of 1, for example. Here, the field value indicates that when the advertisement is upgraded, the field value is upgraded by changing the field value to 1-> 2.

In addition, a flag field for adjusting the bit number of the version field with the field size of the version field to 32 bits for parsing has a field size of 24 bits. The field value is 0. This field is basically a field present in the header field. However, it should be noted that the field to be described below is a field existing when the field value of the type field is "adve" and is a field related to the present invention.

First, the ad-count field indicating the number of advertisements to be advertised through commercial broadcasting has a field size of 32 bits, and the field value indicates the number of advertisements to be advertised ( n). In FIG. 2B, it is assumed as two examples.

In addition, the advertisement expiration date field indicating the advertisement expiration period has a field size of 96 bits, and the field value is the year-month-date (xxxx-) of the advertisement expiration period. xx-xx).

In addition, a start time field indicating an advertisement start time is 32 bits in a field size, and a field value is an advertisement start time. At this time, the advertisement start time is expressed in units of hours / minutes / seconds.

In addition, the end time field indicating the end time of the advertisement has a field size of 32 bits, and the field value is an end time of the advertisement. In this case, the end time of the advertisement is expressed in units of hours / minutes / seconds.

In addition, a key value field indicating a key that can be accessed from the corresponding URL of the advertisement has a field size of 32 bits, and a field value is a key value of the advertisement. (0 to 9, one of the * or # keys).

In addition, the URL field indicating the URL information has a field size of 320 bits, and a field value is a URL of a commercial.

In addition, the Ad Content field displaying text along with the video content has a field size of 320 bits, and the Field value represents the advertisement content to be advertised as text. do. Thus, the advertisement field for one commercial is terminated, and since the field value of the ad-count field is 2, the advertisement field for the other commercial is added to the header field. do. Thus, as shown in (b) of FIG. 2, an advertisement expiration date field, a start time field, an end time field, and a key value for the remaining one commercial value) field, the URL field, and the Ad Content field.

2 (b) is a case in which an Atom field for an advertisement is shown when the number of advertisements is two, the one commercial when the number of advertisements is three to n. The number of corresponding advertisement content fields is 3 to n from the corresponding advertisement expiration date field.

3A and 3B are flowcharts illustrating a method of broadcasting an advertisement through playing video content according to an embodiment of the present invention.

Referring to FIGS. 3A and 3B, first, when a video content playback request is input while controlling a call processing and a general operation of a portable terminal, the controller 10 passes the control right to the multimedia processing unit 20 in step 311.

In response to the video content playback request, the video content playback mode is executed, and the multimedia processing unit 20 receives control from the controller 10 in step 313 and parses the header field of the video content in step 315.

In operation 317, the multimedia processing unit 20 determines whether there is an advertisement broadcast atom among user data atoms in the header field of the data of the image content.

As a result of the determination, if the commercial Atom does not exist, the multimedia processing unit 20 reproduces only the video content without the commercial in step 319 and displays it on the display unit 80.

However, as a result of the determination, if the advertisement broadcast atom exists, the multimedia processing unit 20 checks the number n of advertisements to be broadcasted in the header field of the video content in step 321.

In step 323, the multimedia processor 20 detects the current time (year / month / day and current time), and proceeds to step 325 to determine whether the advertisement display has expired. In this case, in order to determine whether the advertisement display has expired, the field value of the advertisement expiration period field of FIG.

As a result of the determination, if the advertisement display has expired, the multimedia processing unit 20 plays the video content without an advertisement in step 327.

Thereafter, the multimedia processing unit 20 determines whether there is still an advertisement to be displayed together with the video content according to the number of advertisements n checked in step 321 in step 329, and returns to step 323 if there is an advertisement to be displayed. And detects whether the advertisement display according to the next advertisement has expired.

However, when the number n of advertisements identified in step 329 is one, the multimedia processing unit 10 does not have an advertisement to be displayed together with the image content. Therefore, the multimedia processor 10 proceeds to step 331 to play only the image content without an advertisement broadcast.

On the other hand, if the display of the advertisement does not expire as a result of the determination, the multimedia processing unit 20 determines whether the start time of displaying the corresponding advertisement is the current time detected in step 333. The start time to display the advertisement is a field value of the start time field of FIG. 2 (b).

Thus, if the start time to display the advertisement is the current time, the multimedia processing unit 20 displays the advertisement together with the image content in step 335. Here, the advertisement displays the contents of the advertisement in one or two lines of text so as not to inconvenience the video content displayed on the display unit 80. Such advertisement content is broadcasted according to the text which is the field value of the advertisement content field of FIG. 2 (b) described above. Here, the text is linked to the field value of the URL field mentioned in FIG. 2 (b), that is, the detailed advertisement URL for the advertisement.

During the commercial, the multimedia processing unit 20 determines whether a key value input corresponding to the commercial occurs in step 337.

As a result of the determination, when a key value corresponding to the current advertisement is generated, the multimedia processing unit 20 accesses the corresponding URL in step 339, moves to the WAP page of the advertisement provider, and displays the advertisement broadcast according to the WAP page on the display unit 80. do.

That is, step 337 is a step of determining whether a detailed commercial of the advertisement at the time of being advertised as text is selected, and can be checked according to whether or not the same key value is generated as the field value of the key value field of FIG. . Here, the key value field value may set a different key value for each advertisement provider. Alternatively, it may be determined whether the user wants to access the URL. For example, moving the cursor to a text position or selecting the text using a pointer may move to a URL linked to the text.

However, as a result of the determination, if a key value input corresponding to the current advertisement does not occur, the multimedia processing unit 20 detects the current time in step 341, and proceeds to step 343 to determine whether the advertisement display end time is the current time. Thus, if the advertisement display end time is the current time, the process proceeds to step 345. Otherwise, if the advertisement display end time is not the current time, the process returns to the step 335 and the detected end time coincides with the advertisement display end time. The flow proceeds to step 345. The advertisement display end time is a field value of the end time field of FIG. 2 (b).

In step 345, the multimedia processing unit 20 determines whether the advertisement to be displayed still remains. Thus, if there are still advertisements to be displayed, the process returns to step 323 described above so as to display the advertisement together with the image content, and the above-described process is repeated as many times as the number of advertisements identified in step 321.

Accordingly, the advertisement broadcasting method through the reproduction of the video content of the present invention simultaneously displays the advertisement according to the field value of the Atom field of the advertisement data located in the header field of the data of the video content while playing the video content. do. Such advertisement display may be text and the text may be linked to the URL of the advertisement to be taken to the WAP page of the advertisement provider.

Meanwhile, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by the equivalents of the claims.

As described in detail above, the present invention provides a useful commercial service simultaneously while watching video content, so that a user can obtain useful information in life through commercials while using the video content.

In addition, by playing an advertisement simultaneously with playing video content, it is possible to minimize the time required for the user to search for an advertisement in order to obtain an advertisement or life information.

In addition, instead of allowing an advertising provider to insert an advertisement into video content, that is, VOD (MPEG) content, and to insert an advertisement, the content provider may have to pay part or all of the fee charged while the user uses the video content. There is an effect that can increase the advertising effect while reducing the burden on the video content fee paid by the user.

Claims (17)

In the commercial method by playing the video content, Parsing a header of the video content to be played in the video content playback mode; Determining whether there is an atom storing commercial information in the parsed header; And displaying the text advertisement data included in the advertisement broadcast information when the image content is reproduced, if the atom exists. The method of claim 1, wherein the marking process is performed. Checking the number of advertisements to be advertised through the advertisement broadcasting information; Detecting a current time; Displaying the text advertisement data together with the image content until an advertisement display end time when the detected current time is a time for displaying an advertisement according to the advertisement information; And repeating the detecting and displaying steps as many as the number of the confirmed advertisements. The method of claim 1, The atom field for storing the commercial information includes a size field indicating the size of the commercial information; A version field indicating the version of the ad, A flag field for matching the field size and the number of bits of the version field for parsing; And an advertisement number field indicating the number of advertisements. The method of claim 3, wherein the atom field is The advertisement expiration period field of the commercial, the start time field indicating the start time of the advertisement, the end time field indicating the end time of the advertisement, the key value field indicating the key to access the corresponding URL of the advertisement, and the advertisement by the field value of the advertisement number field. The method according to claim 1, further comprising a URL field indicating the URL information and the advertisement content field indicating the content of the advertisement to move to the WAP page of the provider. delete delete delete 5. The method of claim 4, wherein the field value indicating the information of the advertisement expiration period is year-month-day. The method of claim 2, wherein the current time is year, month, day, or time. The method of claim 1, wherein the marking process is performed. And accessing the currently displayed advertisement data and the linked URL when a specific key is input. The method of claim 10, wherein the specific key is determined by an advertisement provider. The method of claim 10, wherein the displaying process is performed. Moving the cursor to the currently displayed text advertisement data position or selecting the text advertisement data by using a pointer to access the linked URL. . delete delete delete delete The method of claim 2, And repeating the detecting and displaying steps as many as the number of the confirmed advertisements, and then replaying only the video contents.

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