KR100557023B1 - System and Method for lease service of a partial frame or specified frame at website - Google Patents

Abstract

The present invention relates to a part of a page of a website or a method and a system for renting a specific frame. By allowing some of the leasing site providers' pages or specific frames to be operated directly by the leasing site operator, the client can simultaneously run two websites (a leasing site provider and a leasing site) within a single website (renting site provider site) without moving the site. Service provider) to enable the rental site provider to generate rental revenue for commercial use of his or her own website, and to allow the rental site provider to rent the rented site. To be used as a web site related to a method and system that allows you to get a high click-through rate of ads without hongbobi.

In the method of selecting a rental site operator according to the present invention, a client information type for selecting a rental site operator using client information that can be checked when the client connects to the rental site provider, and selecting a rental site operator through the member registration information of the client. CRM information types that select rental site operators using CRM information that exists inside or outside the rental site provider, and client preemptive, strategic alliances that use the behavior patterns of clients visiting the rental site provider in real time. After two or more content providers or commercial websites have made a reservation for a rental area on their respective websites, the client uses the internal scheduler of a site-switchable, leasing site provider that shares them with each other. The method of connecting the rental site operator and the client according to the present invention includes a centrally distributed and CDN (Contents Delivery) in which the rental site provider connects the rental site operator and the client directly using an internal database. A regional segmentation type that connects clients with rental site operators using a regional segmentation network such as a network.

Website leasing, leasing site providers, leasing site operators

Description

System and Method for lease service of a partial frame or specified frame at website}             

Figure 1 is a simplified block diagram of the correlation of the leasing site providers, leasing site operators, and Internet users that are components of the present invention.

2 is a simple flowchart of a process of providing a rental site operator's service to an Internet user connected to a rental site provider.

3 is a simple block diagram of a method of selecting a client information type rental site operator using client information of an Internet user connected to a rental site provider.

4 is a simple flowchart of a process of selecting a rental site operator using client information.

5 is a simple block diagram of a method for selecting a personal information using rental site operator using personal information such as member information of an Internet user connected to a rental site provider.                 

6 is a simple flowchart of a process of selecting a rental site operator using personal information such as member information.

7 is a simple block diagram of a CRM information type rental site operator selection method for determining a rental site operator using Internet user CRM information connected to a rental site provider.

8 is a simple flowchart of a process of selecting a rental site operator using CRM information of an Internet user.

9 is a simple block diagram of a client preemptive lease site operator selection method of determining a lease site operator by analyzing behavior patterns of Internet users connected to a lease site provider in real time.

FIG. 10 is a simple flowchart illustrating a process of selecting a rental site operator for a behavior pattern reserved by a rental site operator from among the behavior patterns after analyzing the behavior pattern of the Internet user in real time.

11 is a simple block diagram of a lease site exchange method in which a plurality of content providers in a strategic alliance or a commercial purpose website leases a site from each other.

12 is a simple flow diagram of a process in which a plurality of content providers having a strategic alliance or a commercial purpose website exchange sites with each other.

FIG. 13 is a simplified diagram of a method of selecting a rental site operator corresponding to a time when an internet user is connected after classifying lease site operators connected to Internet users by time slots using a scheduler mounted in the rental site provider. It is a block diagram.

14 is a simple flowchart of a method of selecting a time-division rental site.

15 is a simple block diagram of a centralized rental site connection method in which a rental site provider directly connects a selected rental site operator with an Internet user.

16 is a simple flow diagram for a method of centrally rented site connection.

FIG. 17 is a simple block diagram of a method of connecting a rental site operator through a locally divided local area network when connecting to a rental site operator.

18 is a simple flowchart of a method of connecting a district-based rental site.

<Description of main parts of drawing>

100: leasing site provider 105: leasing site operators

110: Internet User 115: Server Daemon

120: rental site distribution unit 125: rental site processing unit

The present invention rents a page or a specific frame of a website (rental site provider) with a large number of visitors to a specific website (rental site operator) so that the rental site operator can directly run a part or a specific frame of the rental site provider. Thereby allowing clients to receive services from two websites (a rental site provider and a rental site operator site) at the same time within a single website (rental site provider site) without having to move the site. It is possible to generate rent income through commercial use of the lease of the website of the website, and to allow the rental site provider to use the leased well-known site as their own website to obtain a high clickthrough rate without any advertisement advertising fee. It relates to a method and system.

The Internet began to spread rapidly to the general public in 1989 with the creation of the basic principles of the HTTP protocol from the European Institute of Particle Physics (CERN) and the creation of a web browser called Mosaic in 1993. As the Commerce Net consortium was established to commercially use the Internet in 2011, commercialization of the Internet using e-commerce began in earnest.

Currently, the Internet is being used commercially in various fields, including e-commerce, and at this moment, numerous commercial websites are being created, and many commercial websites are becoming more and more common. This is because of the nature of the Internet, the website that first acquires the recognition of Internet users through the provision of domain names and various contents continuously increases the number of visitors to achieve commercial purposes, while the new website is difficult to obtain recognition from Internet users. Because it is very difficult. After all, in the grim reality that new commercial websites that have not gained recognition from Internet users are forced to die, all new commercial websites must somehow inform their users of their websites. It is an internet advertisement.

Representative advertisements using the Internet include banner advertisements. Banner advertisements include a rectangular image file, a video file, and a file produced using Java or Shockwave at a specific location on a web page. An advertising technique that induces a visitor to see or click a page. Such banner advertisements are divided into fixed banner advertisements and animated banner advertisements according to the exposure method, and are divided into one-way banner advertisements and two-way banner advertisements according to processing methods.

A banner ad is a banner ad that places an image file that induces a visitor's interest or interest in a specific location on a web page. A banner ad uses a concise yet memorable phrase and image to attract visitors. It is an advertisement. An animated banner ad is a banner ad designed to run after using animated GIFs or frames of multiple image files using a scripting language. Recently, sound effects are added to a video using a vector-based animation tool such as Flash. Even animated banner ads are being produced.

The one-way banner advertisement is a banner advertisement that serves as a path for moving Internet users who click on the banner advertisement by using hyperlinks to a website desired by the advertisement client. The majority of banner advertisements are one-way banner advertisements. Interactive banner ads, unlike unidirectional banner ads, are banner ads that allow Internet users to obtain more specific information by allowing interaction between the Internet users and the content of the ads within the banner. A dialogue produced by scripts such as Java or Shockwave. Type banner ads.

However, such banner advertisements are difficult to expect sufficient advertisement effect for the Internet users exposed to the banner by the structural characteristics of the banner, and because the Internet users recognize the banner itself as consuming network resources, simple banner advertisements It is difficult to obtain commercial effects alone. Therefore, a large number of banner ads are constantly trying to increase the effectiveness of their ads by encouraging Internet users to click on a banner through a variety of ideas rather than through simple banner impressions, then visiting the linked website. have.                         

However, the above attempt is not only inconvenient for Internet users because they visit the linked website through the process of encouraging the user to click on the banner and the user's action of clicking, but also exposes the banner even when the user clicks on the banner. Internet users may not be able to see the banner click itself because a new website linked to the web browser is being printed, or a new web browser is displayed on top of an existing web browser, causing the web site to lose information on the screen. I have a strong sense of rejection.

Therefore, for the same reason, the bad perception and inconvenience of internet users and banner users about banner advertisements and banner clicks indicates that banner advertisements can no longer produce continuous advertising effects on the Internet. It can be seen that the click rate of Internet users for the frequency of banner advertisements is low, around 1%.

An object of the present invention for solving the above problems is to rent a part of a page or a specific frame of a website (rental site provider) with a large number of visitors to a specific website (rental site operator) to provide a part or specific page of the rental site provider By allowing the leased site operator to operate the frame directly, clients can receive services from two websites (a lease site provider and a lease site operator site) at the same time within a single website (rent site provider site) without moving the site. Allow the rental site provider to generate rent revenue for commercial use of his website, and allow the rental site provider to use the leased site as its own website. Separate And to provide a method and system that allows you to get a high click-through rates without hongbobi to provide.

Another object of the present invention is a method of selecting a rental site operator using client information that can be checked when a client connects to a rental site provider, a method of selecting a rental site operator through membership registration information of a client, and a rental site. How to select a lease site operator using CRM information that exists inside or outside the provider, how to select a lease site operator using real-time behavioral patterns of clients visiting the lease site provider, and two or more strategic alliances. Provides a way for content providers or commercial websites to book rental areas on each website, then share them with each other, and use the rental site provider's internal scheduler to select the necessary rental site operators for clients. Is in.

It is still another object of the present invention to provide a method of connecting a leasing site operator and a client by directly using the internal database to a leasing site provider and a client, and a locally divided network such as a contents delivery network (CDN). The present invention provides a method for connecting a client to a rental site operator using a network.

The present invention provides a lease service method for a part of a page or a specific frame of a website, and the network component of the lease service is a lease site provider (LSP) for leasing a website. Lease site operators (LSOs), and Internet users who receive content from leasing site providers and leasing site operators. The present invention relates to a method of renting a service provider, a method of providing a content to an internet user by a renting site provider and a renting site operator, and a method of paying a renting site provider to the renting site provider and providing additional services.

The leasing site provider and the leasing site operator are the content providers and commercial website operators on the Internet, respectively, the leasing site provider is the content provider or commercial website to lease the site, and the leasing site operator is a part or specific part of the website from the leasing site provider. It's a website that leases frames.                     

The leasing site provider and the leasing site operator are not clearly distinguishable on the Internet, and in the process of providing content, if you reserve a rental area on your website for use by other content providers or commercial websites, A leasing site is a website that is a leasing site provider, and has acquired the right to use a lease area, such as a page or a specific frame, on another website, and then provides content directly through the lease area to Internet users connected to the website. Is the operator. An internet user refers to a user on the Internet who receives content from a rental site provider or a rental site operator or purchases a product at an e-commerce site and pays the bill, and a client refers to a computing system used by an internet user.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First, in adding reference numerals to the elements of each drawing, it should be noted that the same elements are denoted by the same reference numerals as much as possible even if they are shown in different drawings. In addition, in the following description, in order to explain the embodiments of the present invention, specific details such as specific elements are illustrated, which are provided to help a more general understanding of the present invention, and the present invention may be practiced without these specific details. It will be obvious to those of ordinary skill in the art. In describing the present invention, when it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

1 is a simplified block diagram of the correlation of the leasing site provider 100, the leasing site operator 105, and the Internet user 110, which are components of the present invention.

The lease site provider 100 is a content provider or a commercial purpose website having a lease site distributor 120 mounted on a web server, and an internet user 110 accesses the lease site provider 100. Then, the rental site provider 100 not only provides the original service to the Internet user 110 through the server daemon 115, but also reserves a rental area in the web browser of the Internet user 110, and then the rental site distribution unit ( In step 120, the rental site operator 105 providing the content directly to the rental area is selected.

The rental site distribution unit 120 analyzes various information of the client when the Internet user 110, that is, the client accesses the rental site provider 100, refers to the rental site operator 105 suitable for the currently connected client. ), The lease site operator 105 connects the client, and the lease site operator 105 provides various contents through the lease zone reserved in the web browser of the Internet user 110. .

The lease site operator 105 is a content provider or a commercial purpose website in which a lease site executor 125 is mounted on a web server, and an internet user 110 accesses the lease site provider 100. When the rental site distribution unit 120 connects the rental site operator 105 and the Internet user 110, the rental site processing unit 125 may perform various lease zones that are reserved on the web browser of the Internet user 110. It provides the content directly.

The rental site processing unit 125 serves to directly provide the content to the Internet user 110 connected through the rental site distribution unit 120, and what content is to be provided to the Internet user 110 in what way. It manages and tracks the response of the Internet user 110 and delivers it to the rental site distributor 120 of the rental site provider 100.

If the Internet user 110's response to the service provided by the leasing site operator 105 to the internet user 110 through the lease zone is tracked or a valid result is extracted, the leasing site processing unit 125 leases the final result. The site provider 100 transmits the rental site distribution unit 120.

The information of the leased site operator 105 transmitted to the leased site distribution unit 120 is used as a data for estimating the lease cost for the service provided to the internet user 110 through the leased area. In the future, when the same Internet user 110 accesses the rental site provider 100, more accurate and various client information for the Internet user 110, personal information and member information for the Internet user 110, And CRM information such as Customer Relationship Management for the Internet user 110.

A web browser screen showing the contents of various rental site operators 105 connected to the rental site provider 100 through the Internet user 110 web browser and receiving necessary services, and connected by the rental site distributor 120. It can be provided at the same time.

In addition, the rental site operator 105 is difficult to access the user, and is not through a banner advertisement that is realistically ignored by many Internet users 110, but to various clients managed systematically by the rental site provider 100. Provides a direct content providing service.

2 is a simple flowchart of a process of providing a service of a rental site operator 105 to an internet user 110 connected to a rental site provider 100.

When the internet user 110 accesses the website of the rental site provider 100 (200), the rental site provider 100 provides the necessary content to the internet user 110 and at the same time to the web browser of the internet user 110. After the lease site operator 105 has booked a lease zone that can provide services, the lease site operator 105 selects the lease site operator 105 to provide content directly to the Internet user 110 through the lease zone. The distribution unit 120 extracts client information, personal information, and CRM information of the Internet user 110 (205).

The rental site distribution unit 120 selects the rental site operator 105 optimized for the Internet user 110 through various information of the extracted Internet user 110 (210), and thus selects the rental site operator. The rental site operator 105 and the internet user 110 are connected 215 so that the 105 can provide the content directly to the internet user 110.

The rental site operator 105 provides the content directly through the rental site processing unit 125 to the reserved rental area of the Internet user 110 web browser connected to the rental site provider 100 (220), and the rental site processing unit ( 125 records the result in its database as well as forwarding it to the rental site provider 100 (225). After renting a site from the leasing site operator 105 and providing the content directly to the internet user 110, the rental site provider 100 receiving the result receives client information for the corresponding internet user 110 based on the result. After updating personal information, CRM information, and the like (230), the site rent is calculated (235). The site rent is determined by a contract between the rent site provider 100 and the rent site operator 105, and the rent site distributor 120 of the rent site provider 100 performs an automatic settlement of the site rent in some cases. .

As a method of operating a rental site as described above, there is a method of using client information and a method of not using client information for selecting a rental site operator 105, and an Internet user 110 to the selected rental site operator 105. ), The rental site provider 100 directly connects the rental site operator 105 and the Internet user 110, and uses a locally divided local area network.

The method of selecting the lease site operator 105 using the client information may include client information for selecting the lease site operator 105 using the client information that can be checked when the Internet user 110 accesses the lease site provider 100. Type, personal information usage type to select the rental site operator 105 through the membership registration information of the Internet user 110, lease site operator 105 using the CRM information existing inside or outside the rental site provider 100 Selected CRM information type, and client preemption type that uses the behavior pattern of the Internet user 110 who visited the rental site provider 100 in real time, etc. Two or more content providers that form a strategic alliance in a method that does not use the client information Or after a commercial website has reserved a rental area on each website, And a time-slicing type for selecting a rental site operator 105 required by the Internet user 110 by using an internal scheduler of the site exchange type and the rental site provider 100 sharing each other.

The method of connecting the Internet user 110 to the selected lease site operator 105 may include a central distribution type in which the lease site provider 100 directly connects the lease site operator 105 to the Internet user 110 using an internal database. A regional division type that connects the Internet user 110 and the rental site operator 105 using a locally divided network such as a CDN (Contents Delivery Network).

However, in most cases, the method of linking the rental site operator 105 with the method of selecting one is not used in any of the above-listed methods, but rather it is appropriately mixed and used. It is called a method of operating a rental site.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the following examples are representative of the various methods for explaining the present invention most appropriately, and the present invention is not limited to the following examples.

3 is a simple block diagram of a method of selecting a client information type rental site operator 105 using client information of an internet user 110 connected to a rental site provider 100. As shown in FIG.

Client information rental site operator 105 selection method is mainly used when it is difficult to extract personal information or CRM information of the Internet user 110, such as search engines, promotional websites or academic websites, Internet users 110 In the process of accessing the web site, the rental site operator 105 is selected using the client network information on the communication protocol.

The client analyzer 300 of FIG. 3 extracts client network information of the Internet user 110 accessing the rental site provider 100 and processes the network information. The network information of the client accessing the leased site provider 100 is basically a port number, an IP (Internet Protocol) address, a gateway, and a domain name server (DNS), system information, a client web browser type and version, and Browser information such as the type of Multipurpose Internet Mail Extensions (MIME) that can be accepted.

The client analysis unit 300 analyzes such client information in real time, and requests the Internet user 110 to select an optimized rental site operator 105 through the rental site distribution unit 120.

4 is a simple flowchart of a process of selecting a rental site operator 105 using client information.

The process of accessing the rental site provider 100 by the Internet user 110, that is, the client, is as follows. When the Internet user 110 enters a URL in a web browser or clicks a linked site, the client forwards this request to the leasing site provider 100 via the gateway and DNS (400) via the TCP / IP protocol and leases it. The server daemon 115 of the site provider 100 sends a Hyper Text Markup Language (HTML) document to the client for this request.

This HTML document is simply a text file that contains not only text information displayed on the web page, but also link URL information of objects for use in a web browser, and the URL information indicates the rental site provider 100 itself. In some cases, it may point to other websites. After receiving the HTML document, the client refers to the link URL in the document and requests the web site that stores the objects to send each object.

In the above process, the rental site provider 100 may check the network information of the client, etc. Using this, the client analyzer 300 may provide information such as the country and region in which the client is located and the language system used. Extract (405). However, if the client information cannot be extracted in this process, or if the extracted information is not normal (415), the client analysis unit 300 is a server daemon because the client attempts to connect in an abnormal manner or malicious access. In step 420, the connection with the corresponding client is released and the connection request is rejected (420).

When the client information is normally extracted in the above manner, the client analyzer 300 transmits the information to the rental site distributor 120, and the rental site distributor 120 uses the information to provide the rental site operator 105. Select (425).

FIG. 5 is a simple block diagram of a method for selecting a personal information-enabled rental site operator 105 using personal information such as member information of an internet user 110 connected to a rental site provider 100.

The method of selecting a rental site operator 105 for personal information is applied to a website operated by a membership system, and the internet user 110 accessing the rental site provider 100 receives the member information through the login process through the login process. To be extracted. The membership registration information is for the case where the internet user 110 visits the rental site provider 100 for the first time, and according to the request of the rental site provider 100 and the selection of the internet user 110, Personal and additional personal information will be disclosed, and this information is not dependent on the client's network information. That is, the member information becomes valid even if the Internet user 110 accesses the rental site provider 100 through a client.

The member information analyzer 500 extracts and processes the information of the Internet user 110 logged into the rental site to the member information D / B 505, and processes the member information. Through 120 is used to select the rental site operator 105 optimized for the Internet user 110.

The member information D / B 505 may provide basic information such as the name, social security number, age, gender, and address of the Internet user 110 logged into the rental site, and additional information such as education, occupation, income, marital status, and income amount. The member information analyzing unit 500 extracts and processes information necessary for selecting the rental site operator 105 from such member information.

6 is a simple flowchart of a process of selecting a rental site operator 105 using personal information such as member information.

When the Internet user 110 accesses the rental site provider 100 (600), the member information analysis unit 500 obtains the member information of the Internet user 110 from the member information D / B 505 through a login process. Extract (605). If the member information of the Internet user 110 is normally extracted, the member information analysis unit 500 processes the information necessary for selecting the rental site operator 105 among these, and transmits the information to the rental site distribution unit 120 ( 610).

On the contrary, if the member information of the Internet user 110 does not exist in the member information D / B 505 or the member information cannot be extracted normally (615), the member information analyzer 500 may execute the server daemon 115. A request for membership registration or member information change is requested to the corresponding internet user 110 (620). When the Internet user 110 accepts the request of the rental site provider 100 and inputs or changes member information, the member information analyzer 500 stores the information in the member information D / B 505. Of course, after extracting and processing the information necessary to select the rental site operator 105 from this information, and delivers to the rental site distribution unit 120.

When the member information is transferred to the rental site distribution unit 120 through the above process, the rental site distribution unit 120 checks whether there is a rental site operator 105 optimized for the Internet user 110 (630). For the case where there is an appropriate rental site operator 105 for the Internet user 110, the corresponding rental site operator 105 is selected (640).

FIG. 7 is a simple block diagram of a method for selecting a CRM information type rental site operator 105 to determine a rental site operator 105 using Internet information 110 CRM information connected to the rental site provider 100. Referring to FIG.

CRM is a customer relationship management method that accumulates information related to customers in order to maximize the value of interactions with customers, and uses them to select and attract the best customers or to transform ordinary customers into good customers. The commercial purpose website internally accumulates and manages CRM information for the Internet user 110 visiting the website through the CRM D / B 710.

The CRM information type rental site operator 105 may select a rental site operator 105 that may use the CRM information of the Internet user 110 who visits the rental site provider 100 to perform the best effect on the Internet user 110. ).

The CRM analyzing unit 705 extracts CRM information of the Internet user 110 who visits the rental site provider 100, and the CRM information is installed in the CRM D / B installed inside the rental site provider 100. 710 or CRM information for the Internet user 110 is accumulated and obtained from the CRM provider 700 which performs database marketing using this information.

When the CRM analysis unit 705 obtains CRM information for the Internet user 110 in the above-described manner, the CRM analysis unit 705 extracts information necessary for selecting the rental site operator 105 from the information, and then the rental site distribution unit 120. To pass.

8 is a simple flowchart of the process of selecting the rental site operator 105 using the CRM information of the Internet user 110.

When the Internet user 110 accesses the rental site provider 100 (800), the CRM analysis unit 705 searches the internal CRM D / B 710 (805) and CRM information of the corresponding Internet user 110 is displayed. Check for existence. If the CRM information of the Internet user 110 exists in the internal CRM D / B 710, after extracting the CRM information (810), it is checked whether the rental site operator 105 optimized for the Internet user 110 exists. (815).

However, if the CRM information does not exist in the internal CRM D / B 710 or abnormal CRM information exists (820), the CRM analysis unit 705 is the CRM information of the Internet user 110 from the external CRM provider 700 After obtaining the CRM information for the Internet user 110 by requesting (825), it is checked whether there is a rental site operator 105 optimized for the Internet user 110 (840). If the CRM information of the Internet user 110 is obtained through the above process, the CRM analyzer 705 transmits the CRM information to the rental site distributor 120.

The rental site distribution unit 120 that has received the CRM information checks whether there is a rental site operator 105 optimized for the Internet user 110 (815), and the rental site operator 105 appropriate for the Internet user 110. ), Select a corresponding rental site operator 105 (830).

9 is a simple block diagram of a method for selecting a client preemptive lease site operator 105 to determine a lease site operator 105 by analyzing in real time the behavior pattern of an Internet user 110 accessing the lease site provider 100. It is also.

The client preemptive rental site operator 105 selection method is applied to a website that provides content such as a search site or an internet newspaper, and tracks the behavioral patterns of the Internet users 110 who visited the rental site provider 100 in real time. When the Internet user 110 takes an action reserved by the rental site from among various behavior patterns of the Internet user 110, or analyzes and uses it as a data for selecting the rental site operator 105 based on the analysis. Application to the rental site operator 105. In other words, the client preemptive lease site operator 105 selection method tracks the behavior pattern of the Internet user 110 and the rental site operator 105 reserves the behavior pattern.

Real-time tracking of behavior patterns of Internet users 110 in the client preemptive lease site operator 105 selection method is improvised and dynamic, unlike other methods that use fixed information such as client network information, personal information, CRM information, and the like. It is to track the behavior pattern of the Internet user 110, and when the rental site operator 105 makes a reservation, the Internet user 110 when the Internet user 110 shows the reserved behavior pattern, Choosing lease site operator 105 with respect to &lt; RTI ID = 0.0 &gt; are not &lt; / RTI &gt; selected by lease site provider 100, but rather by the lease site operator 105. To choose.

The client tracking unit 900 of the method of selecting a client preemptive rental site operator 105 may analyze and analyze in real time the work and content of the Internet user 110 who visited the rental site provider 100 for the above purpose. In this case, it is checked whether the behavior pattern of the Internet user 110 exists in the database reserved by the rental site operator 105. If a particular job of the Internet user 110 matches a behavior pattern that is scheduled in the database, the client tracker 900 forwards this information to the rental site distribution unit 120.

FIG. 10 is a simple flowchart illustrating a process of selecting a rental site operator 105 with respect to a behavior pattern reserved by the rental site operator 105 after analyzing the behavior pattern of the Internet user 110 in real time. .

When the internet user 110 accesses the rental site provider 100 (1000), the client tracking unit 900 tracks (1005) the work and behavior patterns of the internet user 110 in real time (1005), and the characteristic internet user 110 In step 1010, the pattern of behavior is extracted. For example, the client tracking unit 900 mounted in the search engine tracks operations such as which search word the Internet user 110 inputs, and which address is clicked among the output search results. Of course, such an impromptu work of the Internet user 110 may be immediately stored in the CRM D / B 710, but the present embodiment uses this information as a material necessary for selecting the rental site operator 105 earlier. .

As described above, when the behavior pattern of the Internet user 110 is extracted in real time, the client analyzer 300 searches a database that stores the behavior pattern reserved by the rental site operator 105 to extract the extracted Internet user 110. Check whether the behavior pattern matches the reserved behavior pattern (1015). If there is a matched behavior pattern, the client analyzer 300 selects the rental site operator 105 who reserved the extracted behavior pattern of the Internet user 110 (1020).

However, if a match with the extracted behavior pattern of the Internet user 110 is not found in the database (1025), the client analyzer 300 starts tracking the behavior pattern of the Internet user 110 again. The repetition is repeated until the Internet user 110 terminates the connection with the rental site provider 100.

11 is a simple block diagram illustrating a lease site exchange method in which a plurality of content providers in a strategic alliance or a website for commercial purposes rent each other.

In most cases, the rental site exchange method is to share the Internet user 110 through a strategic alliance between content providers or commercial purpose websites that are not competing and have the same customer base. The content provider or commercial purpose websites may be the rental site provider 100 or the rental site operator 105 in some cases. That is, a content provider or a website for a commercial purpose visited directly by the Internet user 110 by inputting a URL becomes a rental site provider 100, and another website connected by the rental site distribution unit 120 is a rental site operator ( 105). The content provider or commercial purpose website serving as the lease site provider 100 may be leased site processing unit mounted on another content provider or commercial purpose website that has a strategic alliance through the lease site distribution unit 120. By allowing 125 to provide content directly to the rental zone, the site is rented and the Internet users 110 are shared with each other.

12 is a simple flow diagram of a process in which a plurality of content providers in a strategic alliance or a website for a commercial purpose exchanges sites with each other.

When the Internet user 110 accesses a content provider or a commercial website (1200), the website serves as a rental site provider 100 and through the rental site distribution unit 120 mounted therein. Check whether a strategic alliance content provider or commercial purpose website exists (1205). If there is a strategic alliance website, the website serving as the rental site provider 100 selects the website as the rental site operator 105 that connects the website with the Internet user 110 (1210).

On the contrary, if there is no strategic alliance website, or if the relationship with the strategic alliance website is broken (1215), the rental site distribution unit 120 rents another content provider or a commercial purpose website. The selection with the operator 105 ends.

FIG. 13 shows the leased site operator 105 connecting to the internet user 110 by using the scheduler 1300 mounted inside the leased site provider 100 by time zone, and then the internet user 110 accesses it. A simple block diagram of how to select a rental site operator 105 that corresponds to the time required.

The time division lease site selection method may classify the lease site operator 105 preselected according to a request of an Internet user 110 or a marketing strategy of the lease site provider 100 and the lease site operator 105 by time zone. After storing the information in the database, the visit time of the Internet user 110 accessing the rental site provider 100 is analyzed to select the rental site operator 105 stored in the database. For example, a content provider providing domestic stock or securities information is not efficient to serve as a rental site operator 105 after an evening when the exchange closes, and a content provider providing US stock or NASDAQ information It is inefficient to act as a leasing site operator 105 during the daytime when US exchanges close.

As described above, the rental site operator 105 whose role of providing real-time content varies according to time zones needs to adjust site lease according to time zones according to its own marketing strategy, and the rental site provider 105 requests the corresponding rental site operator 105. 100 manages this by the time division rental site selection method. For married men who work at work during the day and access the Internet at home at night, they can get the information they need from a content provider that maximizes work efficiency during the day, and content such as adult information and club activities at night. It is more efficient to receive.

14 is a simple flowchart of a time division rental site selection method.

When the Internet user 110 accesses the rental site provider 100 (1400), the site rental scheduler 1300 extracts the access time of the Internet user 110 (1405), and based on this, the rental site operator for each time zone. In operation 1010, the user 105 retrieves the leased site operator 105 information by searching the stored database. If the rental site manager 105 information that is processed at the time the Internet user 110 is connected exists in the database, the site rental scheduler 1300 selects the rental site (1415).

However, if there is no rental site operator 105 information for the time the Internet user 110 is connected (1420), the site rental scheduler 1300 ends the rental site operator 105 selection.

The above-mentioned rental site operator 105 selection method is not applicable to any single rental site provider 100, but in most cases, a plurality of rental site operator 105 selection methods are applied. Among the plurality of rental site operators 105 selected through the process, the rental site operator 105 to be actually connected with the Internet user 110 is selected as a priority.

15 is a simple block diagram of a centrally distributed leasing site connection method in which the leasing site provider 100 directly connects the selected leasing site operator 105 with the Internet user 110.

The centrally distributed leasing site connection method is a lease site operator 120 using a lease site operator 105 database (LSO D / B) 1500 mounted in the lease site provider 100 directly. The method of connecting the 105 and the Internet user 110 is performed. The LSO D / B stores information of leasing site operators 105 who have formed a strategic alliance with the leasing site provider 100 or leased a part of a website or a specific frame of the leasing site provider 100 in an appropriate manner. The site distribution unit 120 selects the rental site operator 105 optimized for the currently connected Internet user 110 and transmits client related information to the rental site operator 105.

And by reserving the lease zone for the lease site operator 105 in the HTML document sent to the client, the lease site operator issuing a connection or content request from the client through the lease zone of the lease site provider 100. The rental site processing unit 125 of 105 is notified.                     

The lease site processor 125 of the lease site operator 105 connects to the server daemon 115 of the lease site operator 105 based on the information transmitted from the lease site distributor 120 of the lease site provider 100. Or it processes the content optimized to the client requesting the content provided, and transmits it to the client.

When the content transmission is completed to the client, the rental site processing unit 125 of the rental site operator 105 transmits the result to the rental site distribution unit 120 of the rental site provider 100, and the rental site distribution unit 120. Based on this, the company calculates rent for site lease or updates CRM information.

As described above, the rental site distribution unit 120 transmits the client related information to the rental site processing unit 125, and the rental site processing unit 125 provides the optimized content to the Internet user 110 or the client based on this information. Processing and transmitting the result, and to deliver the result to the rental site distribution unit 120 is the biggest difference from the present invention is different from the existing banner advertisement or simple link service.

Figure 16 is a simple flow diagram for a centrally distributed leasing site connection method.

When the internet user 110 accesses the rental site provider 100 (1600), the rental site distributor 120 uses the given conditions and information to optimize the rental site operator 105 for the corresponding internet user 110. Select (1605), extract information of the selected lease site operator 105 from the LSO D / B 1500 (1610), and then transmit the client related information to the lease site processing unit 125 (1615). If the transmission is terminated normally and the leasing site operator 105 recognizes the client information, the leasing site provider 100 reserves a lease area for use by the leasing site operator 105 in the HTML document requested by the client, and After including the path of the site administrator 105, it sends it to the client (1620).

However, if the client related transfer from the rental site provider 100 to the rental site operator 105 is not completed (1625) due to various problems occurring on the Internet, it repeats until this is complete. In some cases, the rental site provider 100 and the rental site operator 105 are connected through a leased line or a cache server of a CDN. In this case, packet retransmission due to transmission delay does not occur.

The client receiving the HTML document including the information of the lease site operator 105 accesses the lease site operator 105 with reference to the information (1630). At this time, the leased site operator 105 stores information about the client received from the leased site provider 100, and the leased site processor 125 of the leased site operator 105 uses the information to transmit the content to the client. After processing (1640), this is transmitted to the client (1645). At this time, the content transmission from the rental site operator 105 to the client is guaranteed by the TCP / IP protocol on the Internet. When the content transmission to the client is completed, the rental site processing unit 125 returns the result to the rental site distribution unit. Forward to 120 (1650).

The rental site distribution unit 120, which has received information about the site lease from the rental site processing unit 125, updates the CRM information for the corresponding Internet user 110 based on this information (1655), and then, The site rent is calculated by (1660). The site rent assessment is based on the contract terms of the rent site provider 100 and the rent site operator 105, and in some cases the site rent is settled in real time.

FIG. 17 illustrates a geographically divided regional network without using the LSO D / B 1500 mounted inside the rental site provider 100 in the process of connecting the rental site operator 105 to the rental site provider 100. A simple block diagram of how to connect over a network.

The representative method of connecting the rental site operator 105 through the regional division is to use the cache server 1700 of the CDN, and the difference with the centralized distribution is to connect the Internet user 110 and the rental site operator 105. In this process, the local network information such as CDN network is used without using LSO D / B 1500.

The CDN installs the cache server 1700 at a position where the middle-mile is minimal between the content providing server and the Internet user 110, and caches all or part of the contents of the main server in advance or before the service is started. After replicating to 1700, when the Internet user 110 requests the corresponding content, the cache server 1700 is automatically selected by selecting the cache server 1700 having the minimum Internet user 110 and Middle-Mile. The method of preventing transmission delay by causing the Internet user 110 to transmit content. In this process, the CDN network constitutes a locally divided network network, and the network information is stored in the CDN service provider or the cache server 1700, and the method of connecting the regionally divided rental site operator 105 is the CDN network information. Connect the Internet user 110 and the rental site operator 105 using the.

Figure 17 uses a cache server 1700 that is connected to the lease site operator 105 in an appropriate description of this embodiment, but the location of the cache server 1700 is the lease site provider 100, lease site operator 105, Alternatively, it may be located anywhere among the Internet users 110, but the CDN network information may be used by the rental site distributor 120 of the rental site provider 100.

The rental site distribution unit 120 requests CDN network information from the CDN service provider or the cache server 1700 in the process of connecting the Internet user 110 and the rental site operator 105, and the rental site distribution unit 120 The network information is used to connect the internet user 110 and the rental site.

18 is a simple flowchart of a method of connecting a subdivision lease site.

When the Internet user 110 accesses the rental site provider 100 (1800), the rental site distribution unit 120 uses the given conditions and information to provide a rental site operator 105 optimized for the Internet user 110. The network information of the rented site operator 105 or the Internet user 110, which is divided locally through the CDN service provider or the cache server 1700, is extracted (1810).

When the network information of the Internet user 110 or the rental site operator 105 is extracted in the above manner, the rental site distribution unit 120 uses the information to rent the site processing unit 125 of the selected rental site operator 105. In step 1815, the client related information is transmitted. If the transmission using the CDN is normally terminated and the leasing site operator 105 recognizes the client information, the leasing site provider 100 reserves a lease area for the leasing site operator 105 to use in the HTML document requested by the client. After including the route and the CDN network information of the leased site operator 105, the information is transmitted to the client (1820), and the packet transmission is guaranteed by the CDN network in this process.

The client receiving the HTML document including the information of the rental site operator 105 accesses the rental site operator 105 using the CDN network with reference to the information (1830), and this process is a content providing process using the CDN. Is the same as

In response to the content providing request of the Internet user 110, the rental site operator 105 processes the content using information of the corresponding Internet user 110 or the client received from the rental site distribution unit 120 (1840). This is replicated to the cache server 1700, and the client receives the content from the cache server 1700.

When the content transmission is completed from the rental site to the Internet user 110 through the above process (1845), the rental site processing unit 125 transmits the result to the rental site distribution unit 120 (1850). The rental site distribution unit 120, which has received information about the site lease from the rental site processing unit 125, updates the CRM information for the Internet user 110 based on this information (1855), The site rent is calculated by (1860). The site rent assessment is based on the contract terms of the rent site provider 100 and the rent site operator 105, and in some cases the site rent is settled in real time.

According to the present invention, by allowing a client to receive services from two websites (a rental site provider and a rental site operator site) at the same time within a single website (rent site provider site) without moving the website, the existing banner The inconvenience of visiting the linked website through the process of encouraging the click and the user's action of clicking, and the new website linked to the web browser that exposes the banner even when the banner is clicked, The new web browser is displayed on top of the existing web browser, and the effect is to solve the problem of losing the website on the screen that is currently getting the information that you want.

The rental site provider has the advantage of generating a rental income from the commercial use of the lease of his website, by allowing the rental site provider to use the leased high-name site as its own website, It provides direct content services to various clients that are difficult to access and realistically managed by leased site providers, not through banner advertisements that are ignored by many clients. There is an advantage to getting it.

Claims (20)

A website that leases a portion of a website (a portion of a web page or a specific frame) on the Internet (hereafter lease site provider) and a website that rents a portion of the website from the lease site provider (hereafter leased). And a client (a computing system used by an Internet user) receiving content from the lease site provider and the lease site operator. A first step of selecting a lease site operator optimized for the client and extracting information of the selected lease site operator from a LSO (Lease Site Operator) D / B (Data Base) when accessing the lease site provider of the client; HTML that transmits the client related information data to the leasing site operator based on the extracted leasing site operator information data, and includes a route between the client and the leasing site operator, and the lease area is reserved for use by the leasing site operator. A second step of transmitting a Hyper Text Markup Language document to the client; And A third step of transmitting the requested content from the rental site operator to the client through the predetermined path when a request of the client occurs through the transmitted Hyper Text Markup Language (HTML) document; Characterized in that, Each of these steps allows the client to use content delivered by more than one website (rental site provider and rental site operators) simultaneously within a single website (rental site provider site) without moving the website. Part of the page or specific frame rental service method. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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