KR100246455B1 - Apparatus and method for supporting stand-alone commercial message using korean broadcasting program service - Google Patents

Abstract

The present invention detects an end identifier indicating the end of an arbitrary program from a broadcast signal based on a Korean-type broadcast program service method transmitted from a broadcasting station, and if the end identifier is detected, an independent independent advertisement is performed at the point where the television broadcast receiver is located. After switching the operation mode to the single advertisement mode to be able to export, the advertisement inputted to the storage medium is exported, and thereafter, whether a start identifier indicating the start of another program immediately after the arbitrary program is detected. When the start identifier is detected, the independent advertisement is terminated, and then the operation mode is switched to the normal broadcasting mode to output the broadcast for the another program, thereby outputting an independent exclusive advertisement at the point where the television broadcasting receiver is located. Korean Broadcasting Program It offers exclusive ad using the bus system relates to apparatus and methods.

According to the present invention, a point where a television broadcast receiver is located by excluding an advertisement provided by a broadcaster during a commercial time between television programs and displaying a predetermined advertisement, thereby providing operability of a change of use for the commercial. There is an advantage in that you can export independent standalone ads.

Description

Apparatus and method for providing a single advertisement using Korean broadcast program service system

The present invention relates to an Apparatus and Method for Supporting Stand-Alone Commercial message using Korea Broadcasting Program Service, and more particularly, to a Korean broadcast program service system. Single advertisement using Korean broadcast program service system that allows independent single advertisements to be exported at the point where the television broadcast receiver is located by excluding the commercials provided by the broadcaster during the commercial time between programs. The present invention relates to a providing apparatus and a method.

TV. In a video system such as a VTR, researches for increasing the degree of freedom and satisfaction of limited resources have been conducted in various aspects in response to the desire of consumers to provide high quality video services.

As a sideline to this trend, the “Korea Broadcasting Program Service” (KBPS), named “K” on the one hand, is Samsung Electronics, LG Electronics, and Daewoo Electronics. , A joint corporate standard established by Anam Electronics Co., Ltd., Culture Broadcasting (MBC), Korea Broadcasting Corporation (KBS) and Seoul Broadcasting (SBS), in the form of packet data in the reserved area of TV broadcasting signals at broadcasting stations. Demodulate this signal on your home TV or VTR (Video Tape Recorder) when you send the program's start identification and end identification, the start and end times of the program, the station name, and program list information. Also referred to as a system for displaying on a TV monitor.

In general, a carrier signal that transmits a TV signal has a free space (that is, a reserved area, etc.) in which other additional information can be loaded and transmitted in addition to a video signal, thereby adding additional information such as text broadcasting information or K information. By transmitting the data in a free space, it is creating a video service of another aspect such as broadcasting information guide and reservation recording.

For example, the reservation recording method using the KBPS system includes 10 packet data in a broadcast signal transmitted from a broadcasting station, and the video cassette recorder stores the packet data in a storage medium. As the user selects the reserved recording function, the sequence of broadcast programs broadcast on the corresponding days among the packet data stored in the storage medium is displayed on the monitor. Subsequently, when a user selects a broadcast program to be scheduled and recorded among the broadcast program order of the corresponding date, various types of information about the broadcast program are recorded in the storage medium. The packet 7 data includes information about a program start time and an end time. When the program start time indicated by the packet 7 data and the current time coincide, the scheduled recording is executed. When the current time coincides with the end time, the reserved recording is released.

On the other hand, in commercial broadcasting, commercial advertising is usually broadcast between programs. According to the KBPS system, a commercial advertisement is broadcasted by detecting a start identifier and an end identifier of each program from a broadcast signal transmitted from a broadcasting station. It is characterized by knowing.

In other words, the section in which a commercial advertisement is broadcast means a section from the time when the end identifier of one program is detected to the time when the start identifier of another program is detected.

The present invention was conceived in that it is possible to detect a section in which a commercial advertisement is broadcasted through the start identifier and the end identifier of each program. In the Korean-type broadcast program service system, a broadcaster is provided at a commercial time between television programs. Korean broadcast program service that allows independent commercials to be exported at the point where the television receiver is located by excluding the commercials provided and allowing the display of specific inputs. Its purpose is to provide a single advertisement providing device and method using the system.

1 is a block diagram showing a preferred embodiment of a single advertisement providing apparatus using a Korean-type broadcast program service system according to the present invention.

2 is a flowchart illustrating a preferred embodiment of a single advertisement providing method using a Korean-type broadcast program service system according to the present invention.

* Explanation of symbols for main parts of the drawings

10: signal tuning unit 20: packet extraction unit

30: start / end identifier detection unit 40: storage medium

50: output control unit

In order to achieve the above object, the independent advertisement providing apparatus and method using the Korean-type broadcast program service system according to the present invention, an end identifier for notifying the end of any program from a broadcast signal based on the Korean-type broadcast program service method transmitted from a broadcasting station If the end identifier is detected, the operation mode is switched to the single advertisement mode to send an independent single advertisement at the point where the television broadcasting receiver is located, and then the advertisement inputted in the storage medium is output. .

Thereafter, it is determined whether a start identifier indicating the start of another program immediately after the arbitrary program is detected. If the start identifier is detected, the single advertisement is terminated and the operation mode is switched to the normal broadcast mode. By outputting the broadcast for another program, it is possible to send an independent single advertisement at the point where the television broadcast receiver is located.

Hereinafter, a preferred embodiment of a single advertisement providing apparatus using a Korean-type broadcast program service system according to the present invention will be described with reference to FIG.

1 is a block diagram showing a preferred embodiment of a single advertisement providing apparatus using a Korean-type broadcast program service system according to the present invention.

According to an embodiment of the present invention, a single advertisement providing apparatus using the Korean broadcast program service system according to an embodiment of the present invention is a signal tuning unit 10 for tuning a broadcast signal based on a Korean broadcast program service method transmitted from a broadcasting station. );

A packet extraction unit 20 for extracting packet data for a Korean broadcast program service from a broadcast signal tuned by the signal tuning unit 10;

A start / end identifier detector (30) for detecting and outputting an end identifier for notifying the end of an arbitrary program from the extracted packet data and a start identifier for notifying the start of another program immediately after the arbitrary program;

A storage medium 40 for storing advertisement contents for outputting an independent single advertisement at a point where a television broadcasting receiver is located; And

In response to receiving the end identifier detected by the start / end identifier detector 30, the advertisement content for an independent single advertisement is read and output from the storage medium 40, and the start / end identifier detector 30 is detected. And an output control section 50 which stops reading the advertisement contents from the storage medium 40 in response to receiving the start identifier, and then broadcasts another program.

The operation of the preferred embodiment of the device according to the present invention configured as described above will be described in detail with reference to the preferred embodiment of the method for providing a single advertisement using the Korean-type broadcast program service system according to the present invention shown in FIG.

2 is a flowchart illustrating a preferred embodiment of a single advertisement providing method using a Korean-type broadcast program service system according to the present invention.

As shown in FIG. 2, the preferred embodiment of the single advertisement providing method using the Korean broadcast program service system according to the present invention is based on the Korean broadcast program service method transmitted from a broadcasting station through the signal tuning unit 10. After the broadcast signal is tuned, the packet extractor 20 extracts packet data for the Korean broadcast program service from the broadcast signal based on the Korean broadcast program service method transmitted from the broadcast station, which is tuned by the signal tuner 10. In operation S10, an end identifier detection step of detecting an end identifier indicating the end of a program from the packet data is performed.

Subsequently, when the end identifier is detected, in the exclusive advertisement providing step (S20), after switching the operation mode to the exclusive advertisement mode so that an independent exclusive advertisement can be exported at the point where the television broadcasting receiver is located, the advertisement is input to the storage medium. Export exported ads.

In other words, when the start / end identifier detector 30 detects and outputs an end identifier indicating the end of an arbitrary program from the extracted packet data, the output controller 50 detects that the start / end identifier detector 30 detects the end identifier. Advertisement provided by a broadcaster during a commercial broadcast time (that is, a section in which a commercial commercial is broadcasted) between television programs by reading and outputting advertisement contents for an independent single advertisement from the storage medium 40 in response to receiving the termination identifier. You can exclude broadcasts and export specific advertisements.

This means that, as described above, the operability of the change of use for the commercial can be provided so that an independent single advertisement can be exported at the point where the television broadcast receiver is located.

Subsequently, in the start identifier detection determining step (S30), it is determined whether a start identifier indicating the start of another program immediately after the arbitrary program is detected while performing the single advertisement providing step (S20). If is detected, the normal broadcast returning step (S40) terminates the single advertisement step (S20), then transfers the operation mode to the normal broadcast mode and outputs a broadcast for the another program.

More specifically, when the start / end identifier detection unit 30 detects and detects a start identifier indicating the start of another program immediately after the arbitrary program from the extracted packet data, the output control unit 50 starts. / Stops reading the advertisement content from the storage medium 40 in response to receiving the start identifier detected by the end identifier detector 30, and then broadcasts another program.

It is possible to send an independent standalone advertisement for a special purpose instead of a commercial advertisement without excluding the contents of a broadcasting program normally provided from a broadcasting station, so that a water receiver equipped with such a function is used in bus terminals, waiting rooms, parks, exhibition halls, By actively using it in public places such as performance halls, it is possible to expect a unique advertising effect.

At this time, the storage medium 40 may use a storage means such as a ROM pack (Read Only Memory Pack), a flash memory, a magnetic recording tape, a hard disk, a CD ROM, a DVD ROM, and if possible, is provided to be detachable. It is preferable.

Terminologies used herein are terms defined in consideration of functions in the present invention, which may vary according to the intention or customs of those skilled in the art, and the definitions should be made based on the contents throughout the present application. will be.

In addition, since the present invention has been described through the preferred embodiment of the present invention, in view of the technical difficulty aspects of the present invention, those having ordinary skill in the art can easily be different from another embodiment of the present invention. Since modifications may be made, it is obvious that both the embodiments and modifications cited in the above description belong to the claims of the present invention.

As described in detail above, an end identifier indicating the end of an arbitrary program is detected from a broadcast signal based on the Korean-type broadcast program service method transmitted from a broadcasting station, and when the end identifier is detected, the end point is independent from the point where the television broadcast receiver is located. After switching the operation mode to the single advertisement mode in order to be able to export a single advertisement, the advertisement inputted to the storage medium is exported, and thereafter, a start identifier indicating the start of another program immediately after the arbitrary program. Is detected, and if the start identifier is detected, after the single advertisement is terminated, the operation mode is switched to the normal broadcast mode and the broadcast for the another program is output, thereby independent of the position where the television broadcast receiver is located. So that you can export exclusive ads According to the independent advertisement providing apparatus and method using the Korean-type broadcast program service system according to the present invention, it is possible to exclude a commercial provided by a broadcaster during a commercial time between television programs, and to display a specific advertisement that has been input. Providing operability of repurposed usage, independent standalone advertisements can be sent at the point where the television broadcast receiver is located.

Claims (2)

A signal tuning unit for tuning a broadcast signal based on a broadcast program service method transmitted from a broadcasting station; A packet extraction unit for extracting packet data for a broadcast program service from the broadcast signal tuned by the signal tuning unit; A start / end identifier detector for detecting and outputting an end identifier for notifying the end of an arbitrary program from the extracted packet data and a start identifier for notifying the start of another program immediately after the arbitrary program; A storage medium storing advertisement contents for outputting an independent single advertisement at a point where a television broadcasting receiver is located; And reading and outputting advertisement contents for an independent single advertisement from the storage medium in response to receiving the end identifier detected by the start / end identifier detector, and receiving the start identifier detected by the start / end identifier detector. And an output control unit which stops reading the advertisement contents from the storage medium, and then broadcasts the another program. An end identifier detecting step of detecting an end identifier for notifying end of an arbitrary program from a broadcast signal based on a broadcast program service method transmitted from a broadcasting station; If the end identifier is detected, switching the operation mode for allowing an independent exclusive advertisement to be exported at the point where the television broadcasting receiver is located, and then providing the exclusive advertisement to output the advertisement previously input to the storage medium. ; A start identifier detection determining step of determining whether a start identifier indicating the start of another program immediately after the arbitrary program is detected while performing the single advertisement providing step; And if the start identifier is detected, after the single advertisement step is finished, the broadcast program is switched to the normal broadcast mode to perform a normal broadcast return step of outputting a broadcast for the another program. Method of providing a single advertisement using a service system.

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