JPH11328266A - Customer data processor, customer data processing system and storage medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a customer data processor which provides a customer with guidance such as product information corresponding to the customer. SOLUTION: A terminal device 3 acquires customer data (customer's height data and customer's image data) and transmits customer strata data of the acquisition result to a server device 2. The device 2 analyzes the received customer strata data, decides the classification (age and sex) of a customer based on the analytical result and specifies guidance data (POP content and product explanation content) based on the customer's classification of the analytical result. And, the device 2 outputs the specified guidance data to the device 3. The device 3 offers the received guidance data to the customer.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a customer data processing device, and more particularly, to a customer data processing device for providing various information to a customer based on acquired customer information.

[0002]

2. Description of the Related Art Conventionally, merchandise information has been provided to customers at mass retailers, co-ops and the like by posting POP (Point of Purchase) advertisements at stores or distributing POP advertisements as flyers to customers. . In addition, collecting customer information such as customer demographics (age, gender) and customer dwell time,
It was performed by a clerk.

[0003]

However, in the above-described conventional case, since the product information is provided to the customer based on the content of the POP advertisement created in advance, the product information according to the customer class that changes with time is provided to the customer. It was difficult to provide to. It has also been difficult to provide customers with information on products that change with time. In addition, there is also a problem that costs such as printing costs are constantly required to distribute the POP advertisement.

[0004] Further, as described above, since customer information is collected manually, detailed customer information for each product, for example, what kind of customer stays and how long the product A stays is described. It was difficult to collect.

[0005] It is an object of the present invention to provide a customer data processing device capable of providing guide data such as product information according to the customer to the customer.

[0006]

According to the first aspect of the present invention,
Customer information acquisition means for acquiring customer information including customer imaging data; storage means for storing guidance data in association with the customer type; and customer type based on the customer information obtained by the customer information acquisition means. Determination means for determining the type of the customer, and output control means for reading and outputting guidance data corresponding to the type of the customer stored in the storage means based on the type of the customer determined by the determination means. I do.

According to the first aspect of the present invention, the customer information acquiring means acquires customer information including image data of the customer, and the storage means stores the guide data in association with the type of the customer.
The determining means determines the type of the customer based on the customer information obtained by the customer information obtaining means, and the output control means is stored in the storage means based on the type of the customer determined by the determining means. The guidance data corresponding to the type of the customer is read and output.

Therefore, customer information is obtained by the customer information obtaining means, the type of the customer is determined by the determining means based on the obtained customer information, and the guidance data is stored in the storage means by the output control means based on the determination result. Since the data is read and output, it is possible to realize a customer data processing device that provides guidance data such as product information according to the customer to the customer.

According to a third aspect of the present invention, there is provided a customer information acquiring means for acquiring customer information including information indicating whether a customer exists or not, The apparatus includes a residence time measurement unit that measures the residence time, and a storage unit that stores the residence time measured by the residence time measurement unit.

According to the third aspect of the invention, the customer information acquiring means acquires customer information including information indicating whether or not a customer exists, and the residence time measuring means acquires the customer information acquired by the customer information acquiring means. The residence time of the customer is measured based on the information, and the storage unit stores the residence time measured by the residence time measurement unit.

Accordingly, the customer information is acquired by the customer information acquiring means, the residence time of the customer is measured by the residence time measuring means based on the acquired customer information, and the residence time of the measurement result is stored in the storage means. Therefore, it is possible to realize a customer data processing device capable of automatically creating a database of customer residence time.

[0012]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of a customer data processing system according to the present invention will be described below in detail with reference to FIGS. First, the configuration will be described. FIG. 1 is a diagram illustrating an overall configuration of a customer data processing system 1 according to an embodiment of the present invention. 1, a customer data processing system 1 includes a server device 2 and at least one terminal device 3.
The server device 2 and each terminal device 3 are connected by a communication line 4 such as a network.

The terminal device 3 acquires various information such as information indicating the stay time of the customer, imaging data of the customer, and height data of the customer. Further, the terminal device 3 transmits the above information to the server device 2. Further, the terminal device 3 receives data from the server device 2 and outputs the received data. The details of the terminal device 3 will be described later.

The server device 2 stores guidance data in association with the type of customer. Further, the server device 2 receives each information from the terminal device 3, determines the type of the customer based on the received information, and, based on the determination result, the type of the customer,
The guidance data corresponding to the type of the customer is specified, and the specified guidance data is output to the terminal device 3. Further, the server device 2 creates a database of the residence time of the customer based on the information received from the terminal device 3 and indicating the residence time of the customer,
Store the created database. The server device 2
Will be described later in detail.

The internal configuration of the terminal device 3 of the customer data processing system 1 shown in FIG. 1 will be described with reference to FIGS. Here, FIG. 2 is a block diagram showing an internal configuration of the terminal device 3 shown in FIG. FIG. 3 shows the RAM 303 of FIG.
FIG.

In FIG. 2, a terminal device 3 has a CPU
(Central processing Unit) 301, timer device 30
2. RAM (Random Access Memor) with various areas
y) 303, camera 304, interpersonal sensor 305, height measuring sensor 306, display device 307, audio output device 30
8, a storage device 309, and a storage medium 310, and each unit except the storage medium 310 is connected by a bus 311.

The CPU 301 operates in accordance with the procedure of the program stored in the storage device 309, and
05, a timer device 302, a camera 304, and a height measurement sensor 306.
To output the operation signal. Further, upon receiving a non-detection signal described later from the personal sensor 305, the CPU 301 outputs a stop signal to the timer device 302.

The CPU 301 further includes a timer 30
2 to store the customer's residence time in the residence time storage area 303c of the RAM 303, which will be described later. Further, the CPU 301 controls the camera 304 and stores the image data in the image data storage area 30 of the RAM 303 described later.
3a. Further, the CPU 301
A process for controlling the height measuring sensor 306 and storing the height data in a height data storage area 303b of the RAM 303 described later is performed.

Further, the CPU 301 has a RAM, which will be described later.
The customer layer data is created from the image data stored in the image data storage area 303a of the RAM 303 and the height data stored in a height data storage area 303b of the RAM 303, which will be described later. The transmission data is created by adding the terminal ID stored in the terminal ID storage area 303g. CP
U301 transmits the created transmission data to server device 2 via communication line 4. Further, the CPU 301 outputs the stay time stored in the stay time storage area 303 c of the RAM 303 to be described later to the server device 2 via the communication line 4.

Further, the CPU 301 performs processing for storing the POP content and the product description content received from the server device 2 via the communication line 4 in the POP content storage area 303e and the product description content storage area 303f of the RAM 303, respectively, which will be described later. . In addition, the CPU 301 executes RA
POP stored in the POP content storage area 303e and the product description content storage area 303f of M303, respectively.
Display device 307 and audio output device 3 for contents and product description
08 is performed.

The timer device 302 is controlled by the CPU 301 to measure the residence time of the customer, and outputs the residence time of the measurement result to the residence time storage area 303c of the RAM 303.

As shown in FIG. 3, the RAM 303 has an image data storage area 303a for storing the image data of the customer photographed by the camera 304, and the height measuring sensor 30.
6, a height data storage area 303b for storing the height data measured by the timer 6, a dwell time storage area 303c for storing the dwell time measured by the timer device 302, and a transmission time used when information is transmitted to the server device 2. An area 303d, a POP content storage area 303e for storing POP content received from the server device 2, a product description content storage area 303f for storing product description content received from the server device 2, and a terminal I preset in the terminal device 2.
Terminal ID storage area 303 for storing D (Identifier)
g, and a work area 303h used when the CPU 301 performs each process.

The camera 304 is controlled by the CPU 301 to take an image of a customer,
03 to the imaging data storage area 303a.

The personal sensor 305 automatically detects the presence of a customer, outputs a detection signal to the CPU 301 when the customer is detected, and outputs a non-detection signal to the CPU 301 when the customer is gone.

The height measuring sensor 306 includes a CPU 301.
The height of the customer is measured and the height data of the measurement result is stored in the height data storage area 303b of the RAM 303.
And a heat detection type or light reflection type sensor. The light reflection type sensor can move the sensor in a predetermined range and measure how many centimeters the height of the customer is in accordance with the range in which reflection from the sensor is detected.

The display device 307 is controlled by the CPU 301 to display the POP content and the product description stored in the POP content storage area 303e and the product description content storage area 303f of the RAM 303, respectively.

The audio output device 308 is controlled by the CPU 301 to store the POP content storage area 303 in the RAM 303.
e and the POP contents and the product description contents stored in the product description content storage area 303f are output by voice.

The storage device 309 has a storage medium 310 in which programs and data are stored in advance.
This storage medium 310 is constituted by a magnetic or optical storage medium or a semiconductor memory. This storage medium 310
Is fixedly provided in the storage device 309 or is detachably mounted. The storage medium 310 stores a system program, various application programs corresponding to the system, and customer information obtained by acquiring customer information. It stores a program in which a code to be transmitted to the server device 2 is written.

The program, data, and the like stored in the storage medium 310 may be received and stored from another device connected via a communication line or the like. A storage device having the storage medium may be provided on another connected device side, and the program and data stored in the storage medium may be used via a communication line.

Next, the internal configuration of the server device 2 of the customer data processing system 1 of FIG. 1 will be described with reference to FIGS. FIG. 4 is a block diagram showing an internal configuration of the server device 2 shown in FIG. FIG. 5 shows the RAM 20 of FIG.
FIG. 3 is a diagram for explaining No. 3; FIG. 6 is a diagram for explaining a customer demographic age analysis database, and FIG. 7 is a diagram for explaining a customer demographic gender analysis database.
FIG. 9 is a diagram for explaining a POP content database, and FIG. 9 is a diagram for explaining a stay time database.

In FIG. 4, the server device 2 has a CP
U201, input device 202, RAM2 having each area
03, clock 204, display device 205, printing device 206,
The storage device 207 includes a storage device 207 and a storage medium 208, and each unit except the storage medium 208 is connected by a bus 209.

In accordance with the procedure of the program stored in the storage medium 208, the CPU 201 stores a RAM 203 (to be described later) based on height data and image data included in transmission data received from the terminal device 3 via the communication line 4. And demographic analysis database stored in the customer demographic age analysis database storage area 203a and a RAM 2 to be described later.
With reference to the customer demographic gender analysis database 203 stored in the customer demographic gender analysis database storage area 203b,
The type (age, gender) of the customer corresponding to the height data and the imaging data is determined. Further, based on the type of the customer as a result of the determination, the CPU 201
The POP contents corresponding to the type of the customer are selected with reference to the POP contents database stored in the OP contents database storage area 203c, and the POP contents of the selection result are transmitted to the terminal device 3. Also, the CPU 201
The product description content stored in the product-specific file storage area 203 e of the AM 203 is output to the terminal device 3.

Further, the CPU 201 uses the customer layer data and the stay time included in the transmission data received from the terminal device 3 via the communication line 4 and the stay time, and the stay time database of the RAM 203 described later using the time measured by the clock 204. The stay time database of the customer layer data and the stay time stored in the storage area 203d is updated, and the updated stay time database is stored in the stay time database storage area 203d and the storage medium 208.

The input device 202 includes a keyboard provided with a cursor key, numeric input keys, various function keys, and the like.
Output to 01.

As shown in FIG. 5, the RAM 203 stores a customer demographic age analysis database storage area 203a for storing a customer demographic age analysis database shown as an example in FIG. 6 described later, and a customer demographic analysis database shown as an example in FIG. 7 described later. Customer area gender analysis database storage area 203b,
A POP content database storage area 203c for storing a POP content database, an example of which is shown in FIG. 8 described below, a dwell time database storage area 203d, for storing a dwell time database shown in an example of FIG. It has a product storage area 203e and a work area 203f used when the CPU 201 performs each process.

The clock 204 measures and displays the current time.

The display device 205 displays each data stored in the RAM 203 and the storage medium 208 under the control of the CPU 201.

Under the control of the CPU 201, the printing device 206 prints each data stored in the RAM 203 or the storage medium 208 on a predetermined sheet.

The storage device 207 has a storage medium 208 in which programs and data are stored in advance.
This storage medium 208 is constituted by a magnetic or optical storage medium or a semiconductor memory. This storage medium 208
Is fixedly provided in the storage device 207 or is detachably mounted. The storage medium 208 analyzes the system program, various application programs corresponding to the system, and customer information received from the terminal device 3. Then, based on the analysis result, the POP content and the product description content stored in the RAM 203 are stored in the terminal device 3.
It stores a program or the like in which a code to be transmitted to is written.

The program, data, and the like stored in the storage medium 208 may be configured to be received and stored from another device connected via a communication line or the like. A storage device having the storage medium may be provided on another connected device side, and the program and data stored in the storage medium may be used via a communication line.

Each database will be described. As shown in an example in FIG. 6, the customer age analysis database is created by associating heights and ages (infants, elementary and junior high school students, and adults).
If 150 (cm), it is a small and middle school student, and if 150 (cm) or more, it is an adult.

As shown in an example in FIG. 7, the gender analysis database for customers is created by associating genders with appearances, and women with skirts, women with makeup, and long hair. If there is a woman, it is a man if you have a beard, and a woman if you have a big breast.

As shown in FIG. 8, the POP content database includes gender (female, male, unisex, common), age (infant, elementary and junior high, adult), and POP content (Type A to Type A).
(Type J).

As shown in an example in FIG. 9, the residence time database includes gender (female, male, unisex, common), age (infant, elementary and junior high school, adult), and POP contents (Types A to T).
ypeJ), residence time (first person's residence time, second person's residence time, ..., average residence time) and each time zone (10 to 10)
12 o'clock, 12 to 3 o'clock, 3 to 5 o'clock, 5 to 7 o'clock).

Next, the operation will be described. First, the operation of the terminal device 3 will be described in detail with reference to FIG. Here, FIG. 10A is a flowchart illustrating an operation example of the terminal device 3. The personal sensor 305 automatically detects the presence of the customer and outputs a detection signal to the CPU 301 (step A1).

The CPU 301 outputs an operation signal to the timer device 302, the camera 304, and the height measuring sensor 306 according to the detection signal from the personal sensor 305, and the height measuring sensor 306 measures the height of the customer according to the operation signal. Then, the height data is output to the height data storage area 303b of the RAM 303, and the camera 304 takes an image of the customer and stores the imaging data in the imaging data storage area 303a of the RAM 303.
The timer device 302 counts the count, and the height measurement sensor 306 and the camera 304 output an end signal to the CPU 301 when the above processing ends (step A2).

The CPU 301 has a height measuring sensor 306.
And the end signal is received from both the camera 304 and
Customer layer data is created from the height data and the imaging data stored in the height data storage area 303b and the imaging data storage area 303a of the RAM 303, respectively.
The transmission data is created by adding the terminal ID stored in the device ID storage area 303g of No. 03 to the customer layer data of the creation result, and the created transmission data is transmitted to the server device 2 (step A3).

When the CPU 301 receives the POP content from the server device 2, the CPU 301 performs processing for storing the received POP content in the POP content storage area 303 e of the RAM 303, and stores the POP content in the POP content storage area 3
A process of outputting the POP content stored in the device 03e to the display device 307 and the audio output device 308 (step A).
4).

When the CPU 301 receives the product description from the server device 2, the CPU 301 stores the received product description in the product description storage area 303 f of the RAM 303 and stores the received product description in the product description storage area 303 f of the RAM 303. Display device 3
07 and a process of outputting to the audio output device 308 (step A5).

When there is no customer detected in step A1, the interpersonal sensor 305 outputs a non-detection signal to the CPU 301 (step A6).

The CPU 301 outputs a stop signal to the timer device 302 in response to a non-detection signal from the human sensor 305, and the timer device 302 stops counting by the stop signal, and the count value at the time of stop (residence time). RA
M303 is stored in the residence time storage area 303c,
U301 is a retention time storage area 303c of the RAM 303.
Is output to the server device 2 (step A7).

In step A6, the non-detection signal is
Step A3 to Step A
Step 6 is repeated.

Next, the operation of the server device 2 will be described with reference to FIG.
This will be described in detail with reference to FIG. Here, FIG.
3B is a flowchart illustrating an operation example of the server device 2.

When receiving the transmission data including the imaging data and the height data from the terminal device 3, the CPU 201 specifies the transmission source terminal device 3 by the terminal ID added to the transmission data (step B1).

CPU 201 analyzes the imaging data and height data included in the transmission data received in step B1, and determines the gender and age of the customer. That is, in the customer's age analysis, the CPU 201 uses the height data shown in FIG.
Height and age (toddlers, elementary and junior high school students, adults)
With reference to the customer demographic analysis database corresponding to the above, if the height indicated by the height data is 130 (cm) or less, an infant, and if the height is 130 to 150 (cm), an elementary and middle school student, 150
(Cm) or more is determined as an adult. Further, in the gender analysis of the customer, the CPU 201 refers to the customer demographic analysis database in which the gender and the appearance are matched as shown in an example in FIG. It is determined that a woman has makeup, a woman has long hair, a man has a beard, and a woman has a large breast. More specifically, an example of gender analysis of a customer will be described. A plurality of reference images of a skirt, a makeup face, a long hair, and a chest are respectively stored (not shown), and a reference image of each of these items and imaging data of the customer are stored. And if they match, it is determined that the gender is the gender set in the reference image. That is, if there are many items determined to be female, it is determined to be female, and if there are many items that are not determined to be female (including those determined to be male), it is determined to be male. And C
The PU 201 retrieves the POP content and the product from the POP content database and the product description content database stored in the POP content database storage area 203c and the product-specific file storage area 203e of the RAM 203 based on the analysis result of the customer's age and gender. Identify the description. For example, when it is determined that the customer is a woman and an adult, the CPU 201
The P contents are specified as Type C (step B2).

The CPU 201 transmits the POP content specified in step B2 to the terminal device 3 corresponding to the terminal ID based on the terminal ID specified in step B1 (step B3).

Based on the terminal ID specified in step B1, the CPU 201 transmits the product description content specified in step B2 to the terminal device 3 corresponding to the terminal ID (step B4).

When receiving the residence time from the terminal device 3 (step B5), the CPU 201 converts the customer layer data into a database based on the imaging data and the height data included in the transmission data received in step B1, and further proceeds to step B5. Based on the received residence time, a database of the residence time is created, and the database is stored in the storage medium 208 (step B6). For example, as shown in FIG. 9, the CPU 201 associates the residence time of the customer with the age and gender determined based on the imaging data and the height data of the customer,
The age and the average residence time of the customer belonging to the gender are managed, and the time period (10 to 1 to 1) is used in accordance with the age and the gender of the customer using the time measured by the clock 204.
At 2 o'clock, 12 to 3 o'clock, 3 to 5 o'clock, 5 o'clock to 7 o'clock), a database for managing the number of customers of the age and the gender to visit is created.

Further, a procedure for specifying the POP contents of the server device 2 will be described in detail with reference to FIG. Here, FIG. 11 is a flowchart showing an operation example of the server device 2 for specifying the POP contents.

The server device 2 receives the customer layer data including the imaging data and the height data from the terminal device 3 (step C).
1) and the CPU 201 stores the customer age analysis database storage area 203a of the RAM 203 in FIG.
The age corresponding to the received height data is estimated with reference to the customer demographic analysis database shown in FIG.
2). Further, the CPU 201 estimates the gender corresponding to the received imaging data with reference to the customer demographic gender analysis database as shown in FIG. 7 stored in the customer demographic gender analysis database storage area 203b of the RAM 203 (step C3).

The CPU 201 determines whether the gender has been estimated in step C3 (step C4).

If it is determined in step C4 that the gender could be estimated by the CPU 201, the CPU 201 stores the gender in the POP content database storage area 203c of the RAM 203 based on the age and gender estimated in step C2 and step C3, respectively. The POP contents are specified by referring to the existing POP contents database (step C).
5). Here, data used in the POP content database is TypeA to TypeF.

On the other hand, if it is determined in step C4 that the gender could not be estimated by the CPU 201, the CPU 20
1 is a RAM2 based on the age estimated in step C2.
03 with reference to the POP content database stored in the POP content database storage area 203c.
The content is specified (step C5). Here, data used in the POP content database is from Type G to Type I.

In the POP content database, Ty
In the case where only Type I from peA is used,
Depending on the content of the product, TypeJ may be specified regardless of gender or age.

As described above, by implementing the present embodiment, it is possible to provide POP contents and merchandise description contents to the customer in real time according to the customer group. Further, it becomes possible to automatically create a database of customers, which had to be manually performed conventionally.

In the present embodiment, a server device and a terminal device are provided separately to provide POP contents and product description contents to customers. However, the function of the server device 2 of the present embodiment is And the terminal device alone may realize the functions of the above-described embodiment.

By arranging the terminal device 2 for each product, it is possible to create a customer database for each product and to provide POP contents and product description contents to the customer for each product.

[0068]

According to the first and sixth aspects of the present invention, the guide data (POP) according to the customers in real time is provided.
Content, product description, etc.) can be provided to the customer.

According to the second aspect of the invention, it is possible to provide the customer with guidance data (POP contents, product description contents, etc.) according to the age and gender of the customer group.

According to the third aspect of the present invention, it is possible to automatically create a database of customer residence time.

According to the fourth aspect of the present invention, it is possible to create a database of residence time corresponding to the age and gender of the customer segment.

According to the fifth aspect of the present invention, guidance data (POP) according to the customer layer at a plurality of places (for example, sales floors).
In the case of providing the customer with the content and the description of the product, the guidance data can be provided to the customer at one place.

[Brief description of the drawings]

FIG. 1 is a diagram showing an overall configuration of a customer data processing system 1 according to an embodiment of the present invention.

FIG. 2 is a block diagram showing an internal configuration of the terminal device 3 shown in FIG.

FIG. 3 is a diagram for explaining a RAM 303 in FIG. 2;

FIG. 4 is a block diagram illustrating an internal configuration of the server device 2 illustrated in FIG. 1;

FIG. 5 is a diagram for explaining a RAM 203 of FIG. 4;

FIG. 6 is a diagram for explaining a customer demographic age analysis database;

FIG. 7 is a diagram for explaining a customer demographic and gender analysis database.

FIG. 8 is a diagram for explaining a POP content database;

FIG. 9 is a diagram for explaining a residence time database.

FIG. 10A is a flowchart illustrating an operation example of the terminal device 3, and FIG. 10B is a flowchart illustrating an operation example of the server device 2.

FIG. 11 is a flowchart showing an operation example of the server device 2 for specifying POP contents.

[Explanation of symbols]

 Reference Signs List 1 customer data processing system 2 server device 201 CPU 202 input device 203 RAM 204 clock 205 display device 206 printing device 207 storage device 208 storage medium 209 bus 3 terminal device 301 CPU 302 timer device 303 RAM 304 camera 305 personal sensor 306 for height measurement Sensor 307 Display device 308 Audio output device 309 Storage device 310 Storage medium 311 Bus 4 Communication line

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁶ Identification code FI G09F 3/00 G06F 15/40 310F 370Z 15/403 340A

Claims (6)

[Claims] 1. Customer information acquisition means for acquiring customer information including customer imaging data; storage means for storing guidance data in association with a customer type; and customer information obtained by the customer information acquisition means. To
Determining means for determining the type of customer; output control means for reading and outputting guidance data corresponding to the type of customer stored in the storage means based on the type of customer determined by the determining means; A customer data processing device, comprising: 2. The customer data processing apparatus according to claim 1, wherein said customer type is a customer age and a customer gender. 3. A customer information acquiring means for acquiring customer information including information indicating whether or not a customer exists, and based on the customer information obtained by the customer information acquiring means.
A customer data processing device comprising: a residence time measuring unit that measures a residence time of a customer; and a storage unit that stores the residence time measured by the residence time measuring unit. 4. The customer data processing apparatus according to claim 3, wherein said storage means stores the staying time in association with at least one of the customer's age and the customer's gender. 5. A customer data processing system having at least one terminal device and a server device, and outputting guidance data according to the type of customer, wherein each of the terminal devices includes customer imaging data. Transmission information generating means for obtaining customer information and adding a preset terminal identifier to the customer information to generate transmission information; and transmitting the transmission information generated by the transmission information generating means to the server device. A transmitting unit; and an output unit that receives the guidance data from the server device and outputs the guidance data, wherein the server device stores the guidance data in association with a type of a customer, and the terminal. Receiving means for receiving transmission information from an apparatus; determining means for determining a type of a customer based on customer information included in the transmission information received by the receiving means; Reading means for reading guidance data corresponding to the type of customer stored in the storage means, based on the type of customer determined by the receiving means; Transmission control means for transmitting to a terminal device corresponding to the terminal identifier included in the received transmission information, the customer data processing system comprising: 6. A storage medium storing a computer-executable program for controlling output of guidance data according to a customer, wherein the computer causes a customer information acquisition unit to acquire customer information including imaging data of the customer. Executable program code, Based on the customer information acquired by the customer information acquisition means, a computer-executable program code for determining the type of customer, Based on the determined customer type And a computer-executable program code for reading and outputting guidance data corresponding to the type of the customer from the storage means.