JP6516037B2 - Product information providing system and product information providing method - Google Patents

Description

The present invention relates to a commodity information providing system and commodity information providing how.

In stores, coupons are issued to customers, and the clerk confirms the coupons presented by the customers, and offers benefits to the customers according to the coupons, including discounts on products. .
In this case, if the coupon is a paper medium, the customer must always have the coupon, which is troublesome for the customer.
Therefore, there is known a system in which additional information such as a discount that can be read by an input terminal and output on a display screen can be transmitted to a mobile phone so that the additional information displayed on the display screen can be authenticated by the input terminal For example, refer to Patent Document 1). In this way, the coupon is digitized as the additional information and distributed via the online, so that the customer does not have to possess the coupon of the paper medium.

JP 2003-303297

Since many stores are sold at supermarkets and other stores, there are many products that are subject to services such as discount. In such a case, if it is attempted to distribute the digitized coupons to the terminals of each customer, the number of coupons will increase considerably.
However, since the customer does not necessarily need all of the received coupons, many waste coupons are also received. In this case, it is very troublesome for the customer to search for the necessary coupon for the user out of many received coupons.

  The present invention has been made in view of such circumstances, and it is an object of the present invention to enable a customer to easily enjoy a service related to a discount necessary for him / her.

  One aspect of the present invention includes a terminal device and a product information providing server, and the terminal device transmits a captured image transmission control unit that transmits a captured image obtained by imaging to the product information providing server; and the captured image transmission And a display control unit for causing the display unit to display the low price presentation image transmitted from the product information providing server in response to the transmission of the captured image by the control unit; From the storage unit that stores the price presentation image information in which the basic price presentation image and the low price presentation image that presents a price lower than the price indicated by the basic price presentation image are associated with each product The price presentation image control unit acquires a low price presentation image associated with the same basic price presentation image as included, and transmits the acquired low price presentation image to the terminal device. Is an article information providing system.

  One aspect of the present invention is the product information providing system described above, wherein the storage unit is configured to show the basic price presentation image having the contents of the image of the electronic shelf label installed in the store and the image of the electronic shelf label And storing price presentation image information in which low price presentation images presenting prices lower than prices are associated with each product, and the price presentation image control unit is configured to use the electronic information included in the captured image received from the storage unit. You may acquire the low price presentation image matched with the same basic price presentation image as the content of the image of a shelf label.

  One aspect of the present invention is the product information providing system as described above, wherein the captured image transmission control unit transmits, together with the captured image, the captured date and time when the captured image was captured to the product information providing server. The storage unit includes, for each product, price presentation image information in which the basic price presentation image, the low price presentation image, and a valid period indicating a price valid period indicated by the low price presentation image are associated with each other. The low price acquisition image control unit stores the acquired low when the imaging date and time received together with the imaging image is included in the valid period associated with the acquired low price presentation image. The price presentation image may be transmitted to the terminal device.

  One aspect of the present invention is the product information providing system described above, wherein the captured image transmission control unit transmits, together with the captured image, an imaging position at which the captured image is captured to the product information providing server. The price presentation image control unit may obtain the acquired low price presentation image when the imaging position received together with the captured image corresponds to a position where it is possible to purchase a product at a price indicated by the low price presentation image. May be sent to the terminal device.

  One embodiment of the present invention is the product information providing system described above, wherein the terminal device further comprises a short distance wireless communication unit for performing short distance wireless communication, and the captured image transmission control unit is the short distance wireless communication unit. When the specific data is not received by the communication unit, the specific image is not transmitted to the product information providing server when the specific information is received by the short distance wireless communication unit without the captured image obtained by the imaging being received. The obtained captured image may be transmitted to the product information providing server.

  One embodiment of the present invention is the product information providing system as described above, wherein the storage unit includes the basic price presentation image having the contents of the image of the label attached to the product sold in the store and the label. The price presentation image information in which the low price presentation image presenting the price lower than the price indicated by the image is associated with each product is stored, and the price presentation image control unit is configured to receive the captured image received from the storage unit. You may acquire the low price presentation image matched with the same basic price presentation image as the content of the image of the label contained.

  One aspect of the present invention is the product information providing system as described above, wherein the storage unit includes the basic price presentation image having the contents of an image of a part on which a corresponding product is posted in a leaflet and the part in the leaflet Stores price presentation image information in which a low price presentation image presenting a price lower than the price indicated by the image is associated with each product, and the price presentation image control unit receives the captured image received from the storage unit A low price presentation image may be acquired that is associated with the same basic price presentation image as the content of the image of a part of the flyer included in.

  One aspect of the present invention is a price presentation image in which a basic price presentation image having contents for presenting a basic price and a low price presentation image presenting a price lower than the price indicated by the basic price presentation image are associated with each product. The low price presentation image associated with the same basic price presentation image included in the captured image transmitted by the terminal device that has taken the image is acquired from the storage unit that stores the information, and the acquired low price presentation image is It is a goods information offer server provided with a price presentation image control part which displays the low price presentation image on the terminal device by transmitting to the terminal device.

  One aspect of the present invention is a method for providing product information in a product information providing system including a terminal device and a product information providing server, wherein the terminal device transmits a captured image obtained by imaging to the product information providing server. And a display control step of causing a display unit to display a low price presentation image transmitted from the product information providing server in response to transmission of a captured image by the captured image transmission control step; The information providing server stores price presentation image information in which a basic price presentation image having contents for presenting a basic price and a low price presentation image presenting a price lower than the price indicated by the basic price presentation image are associated with each product. The low price presentation image associated with the same basic price presentation image included in the received captured image is acquired from the storage unit to be stored, A commodity information providing method comprising the bidding image control step of transmitting the low-cost presentation images to the terminal device.

  One aspect of the present invention is a method for providing product information in a product information providing server that communicates with a terminal device, the method being lower than a price indicated by a base price presentation image having contents for presenting a base price and the base price presentation image From the storage unit that stores the price presentation image information in which the low price presentation images for presenting prices are associated with each product, the same basic price presentation image included in the captured image transmitted by the terminal device that has performed imaging A product including a price presentation image control step of displaying the low price presentation image on the terminal device by acquiring the associated low price presentation image and transmitting the acquired low price presentation image to the terminal device. It is an information provision method.

  One aspect of the present invention associates, on a product-by-product basis, a basic price presentation image having contents for presenting a basic price and a low price presentation image presenting a price lower than the price indicated by the basic price presentation image on a computer. The low price presentation image associated with the same basic price presentation image included in the captured image transmitted by the terminal device that has captured is acquired from the storage unit that stores the price presentation image information, and the acquired low price It is a program for executing a price presentation image control step of displaying the low price presentation image on the terminal device by transmitting the presentation image to the terminal device.

  As described above, according to the present invention, it is possible to obtain an effect that the customer can easily enjoy the service related to the discount necessary for him / her.

It is a figure which shows the structural example of the goods information provision system in 1st Embodiment. It is a figure which shows an example of the content of the goods presentation information displayed on the screen of the electronic shelf label in 1st Embodiment. It is a figure which shows the example of a content of the low price presentation image displayed on the screen of the terminal device in 1st Embodiment. It is a figure which shows the structural example of the terminal device in 1st Embodiment. It is a figure which shows the structural example of the goods information provision server in 1st Embodiment. It is a figure which shows the structural example of the price presentation image information in 1st Embodiment. It is a flowchart which shows the process procedure example which the terminal device and goods information provision server in 1st Embodiment perform. It is a figure which shows the other example about the content of the goods presentation information displayed on the screen of an electronic shelf label as a modification of 1st Embodiment. It is a figure which shows the structural example of the terminal device in 2nd Embodiment. It is a figure which shows the structural example of the price presentation image information in 2nd Embodiment. It is a flowchart which shows the process procedure example which the terminal device and goods information provision server in 2nd Embodiment perform. It is a figure which shows the structural example of the terminal device in 3rd Embodiment. It is a flowchart which shows the example of a process sequence which the terminal device and goods information provision server in 3rd Embodiment perform. It is a figure which shows the structural example of the goods information provision system in 4th Embodiment. It is a figure which shows the structural example of the goods information provision system in 5th Embodiment.

First Embodiment
[Composition of product information provision system]
FIG. 1 shows a configuration example of a commodity information providing system in the first embodiment. The product information providing system of the present embodiment is configured to include the terminal device 100 and the product information providing server 200. Further, the product information providing system of the present embodiment includes the electronic shelf label 10 and the electronic shelf label management device 2.

In the present embodiment, the store 1 provided with the electronic shelf label 10 is, for example, a supermarket, a home center, a convenience store, or the like.
The electronic shelf label 10 is attached at a position at which the customer can easily view, such as the front of a product shelf, corresponding to each displayed product in the store 1. The electronic shelf label 10 displays an image of product presentation information on the corresponding product on the screen 10A. The item presentation information is information to be presented to the customer as a reference at the time of purchase, such as the item name and the price.

  FIG. 2 shows an example of the content of the product presentation information displayed on the screen 10A of the electronic shelf label 10. By looking at the image displayed on the screen 10A of the electronic shelf label 10 shown in the figure, the customer can confirm that the corresponding product is cabbage, the corresponding area for producing the cabbage, and the corresponding product for the cabbage You can know the price per ball about.

The explanation is returned to FIG. The electronic shelf label management device 2 manages an image to be displayed for each electronic shelf label 10 in the store 1. The electronic shelf label management device 2 stores an image to be displayed on each of the electronic shelf labels 10 in the store 1.
That is, the electronic shelf label management device 2 includes the electronic shelf label information storage unit 21 that stores electronic shelf label information. The electronic shelf label information stored in the electronic shelf label information storage unit 21 corresponds the image data of the image to be displayed on the screen 10A for each identifier (electronic shelf label identifier) of the electronic shelf label 10 provided in the store 1 It is a structure.
The electronic shelf label management device 2 may be provided in the store 1 or may be installed in a place different from the store 1.

The electronic shelf label management device 2 is capable of wireless communication with each of the electronic shelf labels 10 provided in the store 1, for example, by radio waves or infrared rays. The electronic shelf label management device 2 transmits display control data in which the electronic shelf label identifier is associated with the image data to the shop 1 in accordance with the electronic shelf label information stored in the electronic shelf label information storage unit 21.
Each of the electronic shelf labels 10 provided in the store 1 inputs image data included in display control data indicating an electronic shelf label identifier indicating self among display control data received, and displays the input image data as a screen Display on 10A.
In this manner, the electronic shelf label management device 2 writes the image data to each electronic shelf label 10 in the store 1. Then, on the screen 10A of each electronic shelf label 10, product presentation information on the corresponding product is displayed as illustrated in FIG.

In the present embodiment, of the electronic shelf label information stored in the electronic shelf label information storage unit 21 in the electronic shelf label management device 2, electronic shelf label information of a product to be discounted is provided to the product information providing server 200.
The image data in the electronic shelf label information in the present embodiment includes, as illustrated in FIG. 2, image content indicating the price for the corresponding product. The product information provision server 200 handles the image data of the electronic shelf label information provided from the electronic shelf label management device 2 as a basic price presentation image in which the basic price for the corresponding product is indicated. The basic price here is the price before the discount is made for the corresponding product.
The image data in the electronic shelf label information in the present embodiment includes, as illustrated in FIG. 2, image content indicating the price for the corresponding product.

In addition, the product information providing server 200 stores the price presentation image information in which the basic price presentation image and the low price presentation image are associated with each other among the products sold at the store 1 that are to be discounted.
The low price presentation image is image data having image content in which a price lower than the base price is indicated for the corresponding product to be discounted. That is, the low price presentation image has an image content indicating the price after discount as the price for the corresponding product.
The price presentation image information is stored in the price presentation image information storage unit 231 in the product information providing server 200.

The terminal device 100 is installed with a discount purchase application that is used when a customer enjoys a product discount service.
In the store 1, the customer activates the discount purchase application and then captures an image displayed on the screen 10A of the electronic shelf label 10 of the product for which the customer wants to receive the discount service. The discount purchase application operating on the terminal device 100 transmits the captured image obtained by imaging to the product information providing server 200.

Here, the content of the image in the screen 10A included in the captured image transmitted by the terminal device 100 matches one of the reference price presentation images in the price presentation image information stored in the price presentation image information storage unit 231. Do.
Therefore, the product information providing server 200 uses the matching process, for example, to match the image portion in the screen 10A included in the received captured image with the reference price in the price presentation image information stored in the price presentation image information storage unit 231. Compare with each of the images. The product information providing server 200 specifies, as a comparison result, price presentation image information having the same content as the image portion in the screen 10A included in the captured image.
The product information providing server 200 acquires a low price presentation image associated with the same product as the specified price presentation image information from the price presentation image information storage unit 231.
Then, the product information provision server 200 transmits the acquired low price presentation image to the terminal device 100 that is the transmission source of the captured image.

The discount purchase application operating on the terminal device 100 displays the received low price presentation image on the screen of the terminal device 100.
FIG. 3 shows an example of the contents of the low price presentation image P1 displayed on the screen 105A of the terminal device 100 in response to the terminal device 100 imaging the screen 10A of the electronic shelf label 10 shown in FIG. .
Although the low price presented image P1 shown in the figure shows the same product ("Cabbage, produced from AB prefecture") as in FIG. 2, the price per ball is "128 yen". That is, as can be seen in comparison with FIG. 2, in the low price presented image P1, for the same product, the price reduced from 148 yen to 128 yen is shown by the discount.

As described above, in the present embodiment, the customer captures the screen 10A of the electronic shelf label 10 of the commodity to be discounted by the terminal device 100 that has activated the discount purchase application. As a result, on the screen 105A of the terminal device 100, a low price presentation image P1 indicating a discount price for a product corresponding to the captured electronic shelf label 10 is displayed.
Then, the customer performs an operation of capturing (saving) the displayed low price presentation image P1. The customer brings the product corresponding to the captured electronic shelf label 10 to, for example, a register, and causes the low price presentation image P1 captured earlier to be displayed on the screen 105A of the terminal device 100 in accounting and presented to the clerk .
When the clerk confirms the image on the screen 105A of the terminal device 100 presented by the customer, the clerk applies the discount price, not the basic price, to the relevant product for accounting. Thus, in the present embodiment, the customer can receive a discount service using the terminal device 100.

  By providing the discount service according to such an aspect, it is not necessary for the customer to obtain, for example, data of coupons of all the products to be discounted. This eliminates the need for the customer to carry out such troublesome work as searching for a coupon ticket for a product that he / she wants to use among coupon tickets for a large number of products, for example. That is, the customer can easily receive the discount service for a desired product simply by carrying the terminal device 100 and visiting the store 1 and imaging the electronic shelf label 10 of the product to be discounted.

  In addition, in the example of FIG. 3, the price which reduced the unit price per cabbage is shown. However, as an aspect showing discounting, it is not limited to the example of FIG. For example, the discount may be expressed by indicating a discount rate to the base price. Alternatively, a price determined to be cheaper than the base price when converted to a unit price may be indicated as a price when a plurality of pieces are purchased in a batch.

[Configuration Example of Terminal Device]
FIG. 4 shows a configuration example of the terminal device 100. The terminal device 100 illustrated in the figure includes a server communication unit 101, an imaging unit 102, a control unit 103, a storage unit 104, a display unit 105, and an operation unit 106.
The server corresponding communication unit 101 communicates with the product information providing server 200 via, for example, a network.

The imaging unit 102 obtains a captured image by performing imaging.
The control unit 103 executes various controls in the terminal device 100. The function as the control unit 103 is realized, for example, by executing a program by a CPU (Central Processing Unit) configuring the control unit 103. When the control unit 103 executes the discount purchase application program, the control unit 103 can execute the operation of transmitting the captured image described in FIG. 1 and displaying the received low price presentation image.

The control unit 103 includes a captured image transmission control unit 131 and a display control unit 132 as functional units realized by the discount purchase application.
The captured image transmission control unit 131 transmits the captured image obtained by imaging to the product information providing server 200. That is, the captured image transmission control unit 131 executes control such that the image data of the captured image generated by the imaging unit 102 performing imaging is transmitted from the server compatible communication unit 101 to the product information providing server 200.

  The display control unit 132 causes the display unit 105 to display the low price presentation image transmitted from the product information providing server 200 in response to the transmission of the imaged image by the imaged image transmission control unit 131.

The storage unit 104 stores various types of information used by the control unit 103.
The display unit 105 displays an image according to the control of the control unit 103. The display unit 105 displays an image, for example, on the screen 105A disposed on the front surface of the terminal device 100 as illustrated in FIG. 3.
For the display unit 105, for example, electronic paper, a liquid crystal display device, or the like can be used as a display device.

The operation unit 106 includes an operation element such as a key provided in the terminal device 100 and an operation device, and is a portion where an operation by a user (customer) is performed. When the terminal device 100 according to the present embodiment includes a touch panel integrated with the display unit 105, the touch panel is also included in the operation unit 106.
Control unit 103 executes a predetermined process in accordance with an operation performed on operation unit 106.

[Configuration example of the product information provision server]
Next, a configuration example of the product information provision server 200 will be described with reference to FIG. The product information providing server 200 shown in the figure includes a communication unit 201, a control unit 202, and a storage unit 203.
The communication unit 201 communicates with the terminal device 100 via, for example, a network.

The control unit 202 executes various controls in the product information providing server 200. The function as the control unit 202 is realized, for example, by the CPU configuring the control unit 202 executing a program.
The control unit 202 includes a price presentation image control unit 221 as a functional unit. The price presentation image control unit 221 is configured such that the price presentation image information stored in the price presentation image information storage unit 231 is associated with the same basic price presentation image included in the captured image received by the communication unit 201. Get a price presentation image. Then, the price presentation image control unit 221 transmits the acquired low price presentation image to the terminal device 100 as a provision image.

The storage unit 203 stores various types of information used by the control unit 202. The storage unit 203 includes a price presentation image information storage unit 231.
The price presentation image information storage unit 231 stores the price presentation image information.

FIG. 6 shows an example of the structure of price presentation image information stored in the price presentation image information storage unit 231.
As shown in the figure, the price presentation image information has a structure in which the file of the basic price presentation image and the file of the low price presentation image are associated for each product ID. That is, the price presentation image information is information in which the basic price presentation image and the low price presentation image are associated with each product.

The base price presentation image is an image having contents for presenting a base price (price before discount). As described above, the basic price presentation image is obtained based on the image data included in the electronic shelf label information of the commodity to be discounted supplied from the electronic shelf label management device 2. That is, the basic price presentation image in the present embodiment has the contents of the image of the electronic shelf label installed in the store 1.
As illustrated in FIG. 3, the low price presentation image is an image that presents a price (a price discounted on the basic price) lower than the price indicated by the price presentation image, for the corresponding product.

  In response to such price presentation image information, the price presentation image control unit 221 is associated with the same basic price presentation image as the content of the image of the electronic shelf label included in the captured image received by the communication unit 201. The low price presentation image is acquired from the price presentation image information storage unit 231.

[Example of procedure]
Then, with reference to the flowchart of FIG. 7, the process procedure example which the terminal device 100 and the merchandise information provision server 200 in this embodiment perform is demonstrated.
In the terminal device 100, the control unit 103 activates the discount purchase application according to the operation for activating the discount purchase application of the customer (user) (step S101). When the discount purchase application is activated, the functions as the captured image transmission control unit 131 and the display control unit 132 in the control unit 103 become effective.

The captured image transmission control unit 131 in the control unit 103 causes the imaging unit 102 to perform imaging in response to an operation (imaging operation) instructing the imaging by the customer (step S102). That is, the imaging unit 102 generates, as image data, a captured image captured when the imaging operation is performed.
As understood from the above description, the imaging operation corresponding to step S102 is an operation for the customer to capture an image of the screen 10A of the electronic shelf label 10 of the commodity to be discounted.

Next, the captured image transmission control unit 131 causes the server compatible communication unit 101 to transmit the low price presentation image request including the captured image obtained in response to step S102 to the product information providing server 200 (step S103). ).
That is, in the case of step S103, transmission of a captured image to the product information providing server 200 is realized by including the captured image in the low price presentation image request for requesting the low price presentation image.

Next, the display control unit 132 in the control unit 103 waits for reception of the low price presentation image transmitted from the product information providing server 200 in response to the low price presentation image request transmitted in step S103 (step S104). : NO).
Then, in response to the low price presentation image being received (step S104: YES), the display control unit 132 executes control for causing the display unit 105 to display the received low price presentation image (step S105). ).

  In addition, the price presentation image control unit 221 in the control unit 202 of the product information providing server 200 stands by until the low price presentation image request transmitted from the terminal device 100 in step S103 is received (step S201: NO) ).

Then, in response to the low price presentation image request being received (step S201: YES), the price presentation image control unit 221 acquires a captured image included in the low price presentation image request.
In addition, the price presentation image control unit 221 stores the price presentation image information stored in the price presentation image information storage unit 231 for the same basic price presentation image as the image of the screen 10A of the electronic shelf label 10 included in the acquired captured image. Identify from among The price presentation image control unit 221 acquires the low price presentation image associated with the specified basic price presentation image from the price presentation image information (step S202).

  The price presentation image control unit 221 causes the communication unit 201 to transmit the low price presentation image acquired from the price presentation image information in step S202 to the terminal device 100 that is the transmission source of the low price presentation image request (step S203).

As the customer operates the terminal device 100 to capture the image of the screen 10A of the electronic shelf label 10 of the commodity to be discounted by execution of the process shown in the figure, as illustrated in FIG. The low price presentation image P1 in which the price after discount is presented is displayed on the terminal device 100.
Then, as described above, the customer saves the low price presentation image P1 displayed on the terminal device 100, and presents to the store clerk the low price presentation image P1 displayed on the terminal device 100 at the time of accounting. , You can purchase the product at a discounted price.

Even after the discount purchase application is activated once in step S101, the processing from the imaging in steps S102 to S105 to the display of the low price presentation image can be repeatedly executed according to the operation of the customer. Good.
In this case, the customer may save the displayed low price offer image each time the low price offer image is displayed in step S105. Then, the customer can display a plurality of stored low price presentation images in a list on the screen 105A of the terminal device 100 at the time of accounting, or display the images in a switchable mode one by one according to the operation, etc. You can show it to the store clerk.

[Modification]
Subsequently, a modification of the first embodiment will be described. In the modification, in the image displayed on the screen 10A of the electronic shelf label 10, as shown in FIG. 8, a barcode BC is displayed in addition to the product name, the price, and the like.
The barcode BC is, for example, a barcode of a numerical value as a product identifier or the like uniquely associated with the corresponding product. In addition to the product identifier described above, the barcode BC may include a numerical value of a store identifier indicating the store 1 and the like.

  The basic price presentation image in the price presentation image information stored in the price presentation image information storage unit 231 of the commodity information providing server 200 is based on image data as electronic shelf label information supplied from the electronic shelf label management device 2. Therefore, when the image of the screen 10A of the electronic shelf label 10 includes the bar code BC as shown in FIG. 8, the bar code uniquely indicates the product corresponding also to the basic price presentation image in the price presentation image information. Includes BC.

When the price presentation image control unit 221 in the product information providing server 200 specifies the same basic price presentation image as the received captured image from the price presentation image information, the captured image is compared with the basic price presentation image in the price presentation image information. Do.
At this time, since the barcode BC is included in the basic price presentation image as in the present embodiment, the price presentation image control unit 221 uses the product name or the like when comparing the captured image with the basic price presentation image. The comparison is performed not only on the image portion such as the price but also on the image portion of the barcode BC.
Since the barcode BC uniquely corresponds to a product, the same product as the electronic shelf label 10 targeted for imaging corresponds to when the comparison is performed also on the image portion of the barcode BC as described above It is possible to improve the accuracy of identifying the basic price presentation image of.
In addition, as an image which shows goods uniquely, the image by aspects other than barcode BC may be used including the specific mark etc. which were defined for every goods, for example. Further, when comparing the captured image and the basic price provided image, the price presentation image control unit 221 may compare only the image portion of the barcode BC as a comparison target.

Second Embodiment
[Overview]
Next, a second embodiment will be described. With regard to discounting of products in the store 1, it is general that the discount target period is predetermined in units of daily units and time zones for each product. From this point of view, even if the terminal device 100 captures an image of the screen 10A of the electronic shelf label 10 of a product that is not a discount target period, it is preferable that the corresponding low price presentation image is not displayed on the terminal device 100.

For this purpose, for example, the price presentation image information storage unit 231 of the product information providing server 200 may manage so that only the price presentation image information of the product for which the current date and time falls in the discount target period is stored.
However, performing such management is not preferable from the point of view of the store side because it requires considerable time and effort. From the viewpoint of ease of management, the price presentation image information can be registered (stored) in the price presentation image information storage unit 231 in advance even before the discount target period starts. Is preferred.

  Therefore, as the product information providing system of the second embodiment, among the low price presentation image information stored in the price presentation image information storage unit 231, the low price presentation of the product whose current date and time falls within the discount target period Only the image information is configured to be displayed on the terminal device 100.

Further, as understood from the description according to FIG. 1, in order for the customer to receive the discount service, it is necessary to capture the screen 10A of the electronic shelf label 10 of the commodity to be discounted in the store to obtain a captured image.
However, for example, there is absolutely no possibility that the image of screen 10A of electronic shelf label 10 for a certain discounted product will be the same as the image of screen 10A of electronic shelf label 10 for the same type of product in another store. It can not be said that there is no.
In such a case, for example, when a customer re-sends a captured image used to receive a discount service at another store different from the store 1 at the store 1, the following problems occur. Will occur. That is, although the customer does not capture the image of the screen 10A of the electronic shelf label 10 at the store 1, the low price presentation image is displayed on the terminal device 100.
Therefore, in the case of the product information providing system according to the second embodiment, a captured image obtained by capturing an image of the screen 10A of the electronic shelf label 10 by the customer at the store 1 is transmitted to the product information providing server 200. Only the low price presentation image is displayed on the terminal device 100 as well.
The configuration of the product information providing system according to the second embodiment will be described below.

[Configuration Example of Terminal Device]
With reference to FIG. 9, the structural example of the terminal device 100 in 2nd Embodiment is demonstrated. In the figure, the same parts as those in FIG.
The terminal device 100 shown in the figure further includes a positioning unit 107 in addition to the configuration shown in FIG. Further, in addition to the functional units (the captured image transmission control unit 131 and the display control unit 132) illustrated in FIG. 4, the control unit 103 of the terminal device 100 illustrated in FIG. And 134.

  The positioning unit 107 measures the current position. For example, a positioning device compatible with GPS (Global Positioning System) may be used as the positioning unit 107.

In the control unit 103, the imaging date and time acquiring unit 133 acquires the date and time (imaging date and time) when the imaging unit 102 captured an imaged image under an environment where the discount purchase application operates.
The imaging date and time acquisition unit 133 acquires the date and time when the imaging unit 102 captures an imaged image by the imaging operation of the customer under the environment where the discount purchase application is operating. Specifically, for example, the imaging date and time acquiring unit 133 may acquire, as an imaging date and time, the current date and time which has been clocked when the clock included in the control unit 103 has performed imaging of a captured image.

  The imaging position acquisition unit 134 acquires a position (imaging position) when the imaging unit 102 performs imaging for generation of a captured image. Specifically, the imaging position acquisition unit 134 acquires, as an imaging position, the current position measured by the positioning unit 107 when imaging by the imaging unit 102 is performed by the imaging operation of the customer.

  Then, the captured image transmission control unit 131 according to the present embodiment includes the captured image captured by the imaging unit 102, the captured date and time acquired by the captured date acquisition unit 133, and the captured position acquired by the captured position acquisition unit 134. Are sent to the product information providing server 200.

[Configuration example of the product information provision server]
In the present embodiment, the configuration example of the product information providing server 200 may be the same as that shown in FIG.
However, in the product information providing server 200 according to the present embodiment, the price presentation image information stored in the price presentation image information storage unit 231 has a structure shown in FIG.
The price presentation image information shown in FIG. 10 has a structure in which the basic price presentation image, the low price presentation image, and the validity period are further associated for each product ID.
The term of validity indicates a date and time or a time zone as a period in which the product can be purchased at the price indicated by the corresponding low price presentation image.

In addition, the price presentation image control unit 221 in the present embodiment transmits the low price presentation image acquired from the price presentation image information storage unit 231 only when the following two conditions are satisfied.
The first condition is that the imaging date and time received together with the captured image is included in the effective period associated with the acquired low price presentation image.
The second condition is that the imaging position received together with the captured image corresponds to a position where it is possible to purchase a product at a price indicated by the low price presentation image.
Specifically, the position where the product can be purchased at the price indicated by the low price presentation image is a position included in the range of the location as the store 1 if it corresponds to FIG.

  With such a configuration, in the second embodiment, the electronic shelf label 10 of the discounted product provided in the store 1 is imaged by the terminal device 100 in a period during which the discounted product is valid. The low price presentation image is displayed on the terminal device 100 only in the case where it is determined.

[Example of procedure]
Then, with reference to the flowchart of FIG. 11, the process procedure example which the terminal device 100 and the goods information provision server 200 in this embodiment perform is demonstrated. In the same figure, the same numerals are attached about the step which serves as the same processing as Drawing 7.

  In the terminal device 100, after the discount purchase application is activated according to the operation of the customer (step S101), the captured image transmission control unit 131 causes the imaging unit 102 to execute imaging according to the imaging operation by the customer ( Step S102).

Further, the imaging date and time acquisition unit 133 acquires, as an imaging date and time, the current date and time that the clock function of the control unit 103 is counting when imaging is performed in step S102 (step S102-1).
In addition, the imaging position acquisition unit 134 acquires and generates, as an imaging position, the current position that has been positioned by the positioning unit 107 when imaging is performed in step S102 (step S102-2).

Then, the captured image transmission control unit 131 requests a low price presentation image including the captured image obtained in step S102, the imaging date and time acquired in step S102-1, and the imaging position acquired in step S102-2. Are transmitted to the product information providing server 200 (step S103A).
The processing of the subsequent steps S104 and S105 is the same as that of FIG.

  Further, in the product information providing server 200, the processing of steps S201 and S202 is the same as that of FIG.

And the price presentation image control part 221 in the goods information provision server 200 will perform the following processes, if a low price presentation image is acquired by step S202.
That is, the price presentation image control unit 221 acquires, from the price presentation image information stored in the price presentation image information storage unit 231, the valid period associated with the low price presentation image acquired in step S202. In addition, the price presentation image control unit 221 determines whether the imaging date and time included in the low price presentation image request received in step S201 is included in the acquired valid period (step S202-1).

  Next, the price presentation image control unit 221 determines whether or not the determination result that the imaging date and time is included in the effective period is obtained by the determination in step S202-1 (step S202). When the determination result that the imaging date and time is included in the effective period is not obtained (step S202-2: NO), the price presentation image control unit 221 ends the process illustrated in FIG. That is, in this case, the low price presentation image acquired in step S202 is not transmitted to the terminal device 100.

  On the other hand, when the determination result that the imaging date and time is included in the effective period is obtained (step S202-2: YES), the price presentation image control unit 221 further executes the following processing. That is, the price presentation image control unit 221 determines whether the imaging position included in the low price presentation image request received in step S201 corresponds to the position of the store (whether the position range of the store is included or not ) (Step S202-3).

Next, the price presentation image control unit 221 determines whether or not the determination result that the imaging position corresponds to the position of the store is obtained by the determination of step S202-3 (step S202-4).
When the determination result that the imaging position corresponds to the position of the store is not obtained (step S202-4: NO), the price presentation image control unit 221 ends the process shown in the figure. That is, also in this case, the low price presentation image acquired in step S202 is not transmitted to the terminal device 100.

  On the other hand, when the determination result that the imaging position corresponds to the position of the store is obtained (step S202-4: YES), the price presentation image control unit 221 transmits the low price presentation image acquired in step S202 to the terminal device 100. To the terminal (step S203).

By performing the above process, the customer is imaging the electronic shelf label 10 at the store 1, and the date and time when the imaging is performed corresponds to the electronic shelf label 10 for which the imaging target is set. Only when it is included in the term of validity of the discount, the display of the low price presentation image is performed on the terminal device 100.
In other words, depending on the process described above, when the customer captures an image of the screen 10A of the electronic shelf label 10 captured at a location other than the store 1, the display of the low price presentation image is not performed on the terminal device 100 You can do so. In addition, depending on the above process, even if the customer is inside the store 1, when the image of the screen 10A of the electronic shelf label 10 of the commodity that is not the effective period of the discount is captured, the low price presentation image in the terminal device 100 Can be prevented from being displayed.

In the configuration of the second embodiment described above, the low price presentation image is displayed when the imaging date and time is included in the effective period and the imaging position corresponds to the position of the store. There is.
However, for example, the low price presentation image may be displayed as long as only one condition that the imaging date and time is included in the effective period is satisfied without considering the imaging position. Or, conversely, the low price presentation image may be displayed as long as the other condition that the imaging position corresponds to the position of the store is satisfied without considering the imaging date and time. .

Third Embodiment
[Overview]
In the second embodiment, the imaging position, which is the position at which imaging was performed, is used to control whether to display the low-priced offer image depending on whether the terminal device 100 has performed imaging at the store 1 or not. It was acquired by the apparatus 100. Then, the product information providing server 200 determines whether the imaging position transmitted from the terminal device 100 corresponds to the position of the store 1 or not.

On the other hand, in the third embodiment, although the illustration is omitted in order to control whether or not the low price presentation image is displayed depending on whether or not the terminal device 100 has taken an image at the store 1, In the above, the short distance wireless communication device which makes the inside of the store 1 a communication range is provided. In addition, from the short distance wireless communication device provided in the store 1, predetermined identification data (an example of specific data) defined corresponding to the discount purchase application is always transmitted.
Moreover, about the terminal device 100, it is comprised so that the near field communication according to the same communication system as the near field communication apparatus provided in the shop 1 (specific place) can be performed.
In addition, as a communication system of near field communication, Bluetooth (registered trademark) etc. may be sufficient, for example. Alternatively, the communication method of near field communication may be a wireless local area network (LAN) or the like. Furthermore, the communication method of the short distance wireless communication may be a data communication method using sound waves in a frequency band higher than the audible band.
In addition, the terminal device 100 in which the discount purchase application operates operates the communication by the short distance wireless communication when the imaging operation is performed. Then, the terminal device 100 determines whether or not identification data can be acquired by communication with the short distance wireless communication device provided in the store 1.

If the identification data can not be acquired, the terminal device 100 is not located in the store 1. Therefore, the terminal device 100 in this case does not transmit the captured image to the product information providing server 200.
In order not to transmit the captured image, the terminal device 100 may not generate the captured image according to the imaging operation, or discard without transmitting the imaging generated according to the imaging operation. You may do it.
In any case, if the captured image is not transmitted to the product information providing server 200, the product information providing server 200 can not transmit the low price presentation image, so the low price presentation image is not displayed on the terminal device 100. It will be.

On the other hand, when the identification data can be acquired, the terminal device 100 is located in the store 1. Therefore, the terminal device 100 in this case generates a captured image according to the imaging operation, and transmits the generated captured image to the product information providing server 200.
As described above, when the transmission of the captured image is performed, the product information providing server 200 can transmit the low price presentation image according to the reception of the captured image. As a result, the low price presentation image is displayed on the terminal device 100.
Also according to such a configuration, it is possible to control whether or not the low price presentation image can be displayed depending on whether or not the terminal device 100 has performed imaging at the store 1.

[Configuration Example of Terminal Device]
A configuration example of the terminal device 100 in the third embodiment will be described with reference to FIG. In the figure, the same parts as those in FIG.
The terminal device 100 shown in the figure further includes a short distance wireless communication unit 108 as compared with the configuration of FIG. 4.
The short distance wireless communication unit 108 communicates with the short distance wireless communication device provided in the store 1 as described above. When the short-distance wireless communication unit 108 communicates with the short-distance wireless communication device provided in the store 1, the short-distance wireless communication device provided in the store 1 receives the identification data transmitted in response to the discount purchase application. . The control unit 103 acquires identification data by inputting the received identification data from the short distance wireless communication unit 108.

[Example of procedure]
Next, with reference to the flowchart in FIG. 13, an example of a processing procedure executed by the terminal device 100 and the product information providing server 200 in the present embodiment will be described. In the same figure, the same numerals are attached about the step which serves as the same processing as Drawing 7.
After the discount purchase application is activated in step S101, the captured image transmission control unit 131 waits for an imaging operation to be performed (step S101-1: NO).

  In response to the imaging operation being performed (step S101-1: YES), the captured image transmission control unit 131 causes the short distance wireless communication unit 108 to execute communication. In addition, the captured image transmission control unit 131 determines whether or not identification data can be acquired from the near field communication device of the communication partner as a result of the communication performed by the near field communication unit 108 (step S101-2). .

  When identification data can not be acquired (step S101-2: NO), the terminal device 100 is not located in the store 1. Therefore, in this case, the captured image transmission control unit 131 ends the process illustrated in FIG. That is, the captured image transmission control unit 131 in this case does not transmit the low price presentation image request including the captured image.

On the other hand, when the identification data can be acquired (step S101-2: YES), the captured image transmission control unit 131 causes the imaging unit 102 to perform imaging according to the imaging operation determined in step S101-1 and capture an image. An image is generated (step S102).
Thereafter, the processes of steps S103 to S105 similar to those of FIG. 7 are performed.
The processing of the product information providing server 200 in this case is the same as that shown in FIG.

By such processing, the captured image is transmitted to the product information providing server 200 when the terminal device 100 is located in the store 1, but when the terminal device 100 is not present in the store 1, an imaging operation is performed. Even if done, the captured image is not transmitted to the product information providing server 200.
As a result, only when the terminal device 100 is imaging at the store 1, it is possible to display the low price presentation image on the terminal device 100.

Also in the third embodiment, the imaging date and time may be included in the low price presentation image request and transmitted to the terminal device 100 according to the second embodiment. Then, if the received imaging date and time is included in the effective period, the product information providing server 200 transmits the low price presentation image, and the terminal device 100 displays the transmitted low price presentation image.
According to this configuration, in the third embodiment, as in the second embodiment, in a period in which the imaging position is in the store 1 and the discount on the product of the electronic shelf label 10 to be imaged is effective. Only the low price presentation image can be displayed on the terminal device 100.

Fourth Embodiment
Next, a fourth embodiment will be described. In the first to third embodiments, the terminal device 100 captures an image of the screen 10A of the electronic shelf label 10 provided in the store 1 as an image to be compared with the basic price presentation image.
On the other hand, in the fourth embodiment, the terminal device 100 may pick up a label attached to the packed product sold at the store 1 as an image to be compared with the basic price presentation image. To be done.

  FIG. 14 shows a configuration example of a product information providing system in the fourth embodiment. As shown to the same figure, the label management apparatus 3 is provided in the goods information provision system of this embodiment. The label management device 3 includes a label data storage unit 31 that stores label data.

  The label data stored in the label data storage unit 31 is print data indicating the print content of the label 20 a to be attached to the packed product 20 to be displayed for sale at the store 1.

The label management device 3 issues a label 20 a by printing on a label sheet using label data stored in the label data storage unit 31. The issued labels 20a are attached to the corresponding packed products 20 respectively.
The label 20a attached to the packed product 20 in this way indicates predetermined information such as the product name and the price for the corresponding product, as in the image displayed on the screen 10A of the electronic shelf label 10, for example. It is done.

The label management device 3 provides the product information providing server 200 with label data of a product that is a discount target among the label data stored in the label data storage unit 31.
In the product information providing server 200 in the present embodiment, the price presentation image information storage unit 231 stores the price presentation image information corresponding to the supplied label data.
Specifically, when the price presentation image information of the present embodiment has a structure according to FIG. 6, the basic price presentation images in the price presentation image information are printed on the sheet according to the label data supplied from the label management device 3 respectively. Print content obtained when the above is performed.
The low price offer image has content in which a price reduced from the price shown in the base price offer image of the corresponding product is indicated.

In the case of the present embodiment, the customer at the store 1 captures an image of the label 20a attached to the packed product 20 to be discounted that he / she intends to purchase, using the terminal device 100 in which the discount purchase application operates.
The terminal device 100 transmits the captured image obtained by imaging to the product information providing server 200.
The product information providing server 200 acquires, from the price presentation image information storage unit 231, the low price presentation image associated with the basic price presentation image of the same content of the label 20a as included in the captured image received from the terminal device 100. Do. The product information providing server 200 transmits the acquired low price presentation image to the terminal device 100.
The terminal device 100 displays the transmitted low price presentation image on the screen 105A.
Thus, in the product information providing system of the fourth embodiment, it is possible to provide the customer with a discount service for the packed products 20.

In addition, the price may be determined as follows for a product that can not have a uniform weight of an item to be packed in a container, such as meat as a packed product 20. That is, in such a packed product 20, the price per unit weight (weight unit price) is determined.
As an example, in the case of meat etc., the price per 100 g is often determined, and then the price for each packed product 20 is determined based on the result of multiplying the weight packed in the container and the unit price. The label 20a shows the price thus determined. In such a packed product 20, even for the same type of product, the price shown on the label differs according to the weight packed in the container.
In the case of such packed products 20, for example, after the discount rate is determined, the discounted price is often determined by applying the discount rate to the base price.

The product information providing system according to the present embodiment may be configured as follows, corresponding to the packed product 20 for which the discount is performed based on the discount rate as described above.
That is, in the product information providing server 200, the price presentation image information storage unit 231 stores the basic price determined for the corresponding product and the discount rate in association with the basic price presentation image.
Then, the price presentation image control unit 221 in the product information providing server 200 executes the following processing in response to receiving the captured image of the label 20 a from the terminal device 100. That is, the price presentation image control unit 221 acquires, from the price presentation image information storage unit 231, the basic price and the discount rate that are associated with the basic price presentation image that matches the label 20a included in the received captured image.
In addition, for the basic price, for example, the price presentation image control unit 221 performs character recognition for the basic price presentation image stored in the received captured image or the price presentation image information storage unit 231 and acquires it. May be Also, as illustrated in FIG. 8, when the barcode BC is included in the label 20 a, the price presentation image control unit 221 acquires information of the basic price recorded in the barcode BC, for example. It is also good.
The price presentation image control unit 221 obtains the discounted price of the corresponding product using the acquired basic price and the discount rate. The price presentation image control unit 221 generates a low price image in which the price after discounting is obtained, and transmits the generated low price presentation image to the terminal device 100.
With such a configuration, it is possible to cause the terminal device 100 to display the low price presentation image in which the correct discount amount is presented corresponding to the product whose price is determined based on the weight unit price.

  In addition, it is possible to use together the service of discount for the packed product 20 according to the fourth embodiment with the service of discount of the product whose price is presented by the electronic shelf label 10 according to the first to third embodiments. is there.

Fifth Embodiment
Next, a fifth embodiment will be described. In all of the embodiments described above, the terminal device 100 captures an image of the screen 10A of the electronic shelf label 10 provided in the store 1 as an image to be compared with the basic price presentation image.
On the other hand, in the present embodiment, a captured image obtained by capturing an image of a part of the leaflet distributed to the home by the terminal device 100 is an image to be compared with the basic price presentation image.

  FIG. 15 shows a configuration example of a product information providing system according to the fifth embodiment. As shown in the figure, a leaflet 61 as a paper medium is distributed from the advertisement distributor 5 to the home 6 of the customer. The advertisement distributor 5 may be the same as a person who operates the shop 1 or may be a person who is requested to distribute the leaflets 61 by a person who operates the shop 1.

  The label management device 3 provides the product information providing server 200 with the leaflet data of the commodity which is the discount target among the commodities listed in the leaflet 61. The flyer data here is image data obtained by extracting a portion of the flyer 61 on which the corresponding product is posted.

In the product information providing server 200 in the present embodiment, the price presentation image information storage unit 231 stores the price presentation image information corresponding to the supplied leaflet data.
Specifically, when the price presentation image information of the present embodiment has a structure according to FIG. 6, the basic price presentation images in the price presentation image information are leaflet data supplied from the advertisement distributor 5 respectively.
The low price presentation image is an image showing a price discounted from the price shown in the basic price presentation image (leaflet data) of the corresponding product.

A terminal device in which a discount purchase application operates a leaflet portion 61a on which a product which the customer considers to purchase is listed among the products shown to be discounted in the leaflet 61 at home 6 The image is taken at 100.
In the present embodiment, a captured image obtained by capturing as described above is stored (stored) in the terminal device 100.

  After storing the captured image in the terminal device 100 as described above, the customer goes to the store 1 which is the advertisement source of the leaflet 61, and operates the terminal device 100 that operates the discount purchase application to make a terminal at home 6 The captured image stored in the device 100 is transmitted to the product information providing server 200.

The product information providing server 200 receives the price presentation image information storage unit 231 for the low price presentation image associated with the basic price presentation image having the same content as the same leaflet portion 61 a as included in the captured image received from the terminal device 100. Get from The product information providing server 200 transmits the acquired low price presentation image to the terminal device 100. The terminal device 100 displays the transmitted low price presentation image on the screen 105A.
In this manner, in the product information providing system of the fifth embodiment, the customer can provide the customer with a discount service for the product placed in the leaflet 61 distributed to the home 6.

  A program for realizing the functions of the terminal device 100 and the product information providing server 200 described above is recorded in a computer-readable recording medium, and the computer system reads the program recorded in the recording medium and executes the program. Thus, the processing as the terminal device 100 and the product information providing server 200 described above may be performed. Here, "to read and execute the program recorded on the recording medium into the computer system" includes installing the program on the computer system. The “computer system” mentioned here includes an OS and hardware such as peripheral devices. Also, the “computer system” may include a plurality of computer devices connected via a network including communication lines such as the Internet, WAN, LAN, and dedicated lines. The term "computer-readable recording medium" refers to a storage medium such as a flexible disk, a magneto-optical disk, a ROM, a portable medium such as a ROM or a CD-ROM, or a hard disk built in a computer system. As described above, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM. The recording medium also includes a recording medium provided internally or externally accessible from the distribution server for distributing the program. The code of the program stored in the recording medium of the distribution server may be different from the code of the program executable in the terminal device. That is, the format stored in the distribution server does not matter as long as it can be downloaded from the distribution server and installed in a form that can be executed by the terminal device. Note that the program may be divided into a plurality of parts, and the configuration may be such that the terminal device integrates after being downloaded at different timings, or the distribution server that distributes each of the divided programs may be different. Furthermore, "computer-readable recording medium" holds a program for a certain period of time, such as a volatile memory (RAM) in a computer system serving as a server or a client when the program is transmitted via a network. We shall include things. Further, the program may be for realizing a part of the functions described above. Furthermore, it may be a so-called difference file (difference program) that can realize the above-described functions in combination with a program already recorded in the computer system.

1 store, 2 electronic shelf label management device, 3 label management device, 21 electronic shelf label information storage unit, 1
00 terminal device, 101 server compatible communication unit, 102 imaging unit, 103 control unit, 104
Storage unit 105 Display unit 106 Operation unit 107 Positioning unit 108 Short-range wireless communication unit 131 Captured image transmission control unit 132 Display control unit 133 Captured date and time acquisition unit 13
4 imaging position acquisition unit, 200 product information providing server, 201 communication unit, 202 control unit,
203 storage unit 221 price presentation image control unit 231 price presentation image information storage unit

Claims (10)

A terminal device and a product information providing server;
A captured image transmission control unit configured to transmit a captured image obtained by imaging to the product information providing server in the terminal device;
In the terminal device, a display control unit that causes a display unit to display a low price presentation image transmitted from the product information providing server according to transmission of a captured image by the captured image transmission control unit;
In the product information providing server, a price presentation image in which a basic price presentation image having contents for presenting a basic price and a low price presentation image presenting a price lower than the price indicated by the basic price presentation image are associated with each product The low price presentation image acquired from the storage unit storing the information and associated with the same basic price presentation image included in the captured image transmitted by the terminal device is transmitted from the product information providing server to the terminal device And a price presentation image control unit that controls to
The display control unit is configured to transmit a plurality of low price presentation images transmitted from the product information providing server each time transmission of a captured image is performed by the captured image transmission control unit, in a predetermined mode corresponding to one transaction. Product information provision system that can be presented. The product information providing system according to claim 1, wherein the display control unit displays a list of the plurality of low price presentation images corresponding to one accounting. The product information providing system according to claim 1, wherein the display control unit displays the plurality of low price presentation images so as to be switchable one by one in correspondence to one of the accounts. The storage unit is
Price presentation in which the basic price presentation image having the content of the image of the electronic shelf label installed in the store and the low price presentation image presenting a price lower than the price indicated by the image of the electronic shelf label are associated with each product Store image information,
The price presentation image control unit
The low price presentation image corresponding to the same basic price presentation image as the content of the image of the electronic shelf label contained in the received captured image is acquired from the said storage part in any one of Claim 1 to 3. Product information provision system. The captured image transmission control unit
Together with the captured image, transmitting to the product information providing server the captured date and time when the captured image was captured;
The storage unit is
Storing, for each product, price presentation image information in which the basic price presentation image, the low price presentation image, and an effective period indicating a period in which the price indicated by the low price presentation image is valid are associated;
The price presentation image control unit
When the imaging date and time received together with the captured image is included in a valid period associated with the acquired low price presentation image, the acquired low price presentation image is transmitted to the terminal device. The goods information-providing system according to any one of Items 1 to 4. The captured image transmission control unit
Together with the captured image, transmitting to the product information providing server an imaging position at which the captured image has been captured;
The price presentation image control unit
When the imaging position received together with the captured image corresponds to a position where it is possible to purchase a product at a price indicated by the low price presentation image, the acquired low price presentation image is transmitted to the terminal device. The product information providing system according to any one of 1 to 5. The terminal device is
It further comprises a short distance wireless communication unit for performing short distance wireless communication,
The captured image transmission control unit
When the specific data is not received by the short distance wireless communication unit, the captured image obtained by imaging is not transmitted to the product information providing server.
The commodity information providing system according to any one of claims 1 to 6, wherein when the specific data is received by the short distance wireless communication unit, a captured image obtained by imaging is transmitted to the commodity information providing server. . The storage unit is
The basic price presentation image having the content of the image of the label attached to the product sold in the store is associated with the low price presentation image presenting a price lower than the price indicated by the image of the label for each product Memorize the price presentation image information
The price presentation image control unit
The product according to any one of claims 1 to 7, wherein a low price presentation image associated with the same basic price presentation image as the content of the image of the label included in the received captured image is acquired from the storage unit. Information provision system. The storage unit is
The basic price presentation image having the contents of a partial image on which the corresponding product is posted in a flyer, and the low price presentation image presenting a price lower than the price indicated by the partial image in the flyer correspond to each commodity Store the attached price presentation image information,
The price presentation image control unit
The low price presentation image corresponding to the same basic price presentation image as the content of the image of the part of the leaflet included in the received captured image is acquired from the storage unit. Product information provision system. A product information providing method in a product information providing system including a terminal device and a product information providing server,
A captured image transmission control step of transmitting a captured image obtained by imaging to the product information providing server in the terminal device;
A display control step of causing the display unit to display a low price presentation image transmitted from the product information providing server in response to transmission of a captured image by the captured image transmission control step in the terminal device;
In the product information providing server, a price presentation image in which a basic price presentation image having contents for presenting a basic price and a low price presentation image presenting a price lower than the price indicated by the basic price presentation image are associated with each product The low price presentation image acquired from the storage unit storing the information and associated with the same basic price presentation image included in the captured image transmitted by the terminal device is transmitted from the product information providing server to the terminal device Control of the price presentation image control step to control
In the display control step, a plurality of low price presentation images transmitted from the product information providing server each time transmission of a captured image by the captured image transmission control step is performed in a predetermined mode corresponding to one accounting A method of providing product information that can be presented.

Images