JP6420132B2 - Electronic advertisement display system, electronic advertisement display device, and portable terminal - Google Patents

Description

  The present invention relates to an electronic advertisement display system, an electronic advertisement display device, and a portable terminal, and more particularly, to a technique for displaying advertisement content in a display area designated by a user on a display screen of the electronic advertisement display device.

  Patent Document 1 uses an advertiser's mobile terminal that uploads advertising content to a server by e-mail, a server that converts the uploaded advertising content into a file format corresponding to each mobile company, and a QR code or URL. An electronic advertisement display system including a user's mobile terminal that displays advertisement content stored in the server by accessing the site is disclosed.

JP 2007-279791 A

  However, in the electronic advertisement display system as described in Patent Document 1, since the network environment such as the Internet is used, the system becomes large-scale, and the construction cost and maintenance cost of the system increase.

  The present invention has been made in view of this point, and is to reduce the construction cost and maintenance cost of an electronic advertisement display system.

  In order to achieve the above object, the present invention is characterized in that advertisement content is obtained by photographing a code displayed on a display of a portable terminal with a camera of an electronic advertisement display device.

  Specifically, the first invention is an electronic advertisement display system, based on a first camera, a first display, and a portable terminal side code included in an image photographed by the first camera. A first decryption unit for acquiring advertisement content and region information for identifying any one of the plurality of display regions included in the first display; and included in the screen of the first display. A display area designated by the area information acquired by the first decoding unit, and a code display process for displaying a display device side code indicating area information for identifying each display area in a plurality of display areas, An electronic advertisement display device having a first display unit for executing an advertisement display process for displaying the advertisement content acquired by the first decryption unit, a second camera, and a second camera A display, a second decoding unit that acquires the region information based on a display-device-side code included in the image captured by the second camera, and the region information acquired by the second decoding unit; An encoding unit that collectively converts the advertising content into a mobile terminal side code, and a code display process for displaying the mobile terminal side code obtained by the conversion process by the encoding unit on the second display. And a portable terminal having two display units.

  As a result, the electronic advertisement display device can be obtained by simply photographing the portable terminal side code displayed on the second display of the portable terminal with the first camera of the electronic advertisement display device without using a network environment such as the Internet. Advertisement content can be acquired from a mobile device and displayed. In addition, a display area where an advertisement content is desired to be displayed can be obtained without using a network environment such as the Internet simply by photographing one of the display areas of the first display of the electronic advertisement display device with the second camera of the mobile terminal. Can be specified. Therefore, system construction costs and maintenance costs can be reduced.

  According to a second invention, in the electronic advertisement display system according to the first invention, the display device side code displayed by the code display processing of the first display unit of the electronic advertisement display device can be displayed in addition to the area information. The timing is further indicated, and the first decoding unit of the electronic advertisement display device adds the advertisement content and the region information based on the mobile terminal side code included in the image photographed by the first camera. The display timing is further acquired, and the first display unit of the electronic advertisement display device executes the advertisement display process at the display timing acquired by the first decoding unit, and the mobile terminal is An input unit for inputting display timing is further included, and the second decoding unit of the portable terminal is included in an image photographed by the second camera. Based on the display device side code, in addition to the area information, the displayable timing is further acquired, and the second display unit of the mobile terminal uses the second displayable timing acquired by the second decoding unit as the second displayable timing. Timing display processing to be displayed on the display is further performed, and the encoding unit of the mobile terminal inputs the user input to the input unit in addition to the area information acquired by the second decoding unit and the advertising content. The display timings specified by the above are collectively converted into a mobile terminal side code.

  Accordingly, the advertisement content can be displayed on the electronic advertisement display device at the display timing designated by the user input to the mobile terminal, and convenience is improved.

  In addition, the electronic advertisement display device can be used by the user only by photographing the portable terminal side code displayed on the second display of the portable terminal with the first camera of the electronic advertisement display device without using a network environment such as the Internet. The display timing specified by input can be acquired.

  According to a third aspect of the present invention, in the electronic advertisement display system according to the first aspect, the display device side code displayed by the code display processing of the first display unit of the electronic advertisement display device is a display timing in addition to the area information. In addition to the advertisement content and the region information, the first decryption unit of the electronic advertisement display device is based on a mobile terminal side code included in an image photographed by the first camera. The display timing is acquired, and the first display unit of the electronic advertisement display device executes the advertisement display process at the display timing acquired by the first decoding unit, and the second decoding unit of the portable terminal Obtains the display timing in addition to the region information based on the display device side code included in the image captured by the second camera, and The converting unit collectively converts the display timing acquired by the second decoding unit into the mobile terminal side code in addition to the area information acquired by the second decoding unit and the advertising content. Features.

  Thus, the advertisement content can be displayed only by photographing the display area of the first display of the electronic advertisement display device with the second camera of the portable terminal without performing input for designating the display timing to the portable terminal. Since the display timing to be displayed can be specified, convenience is improved.

  According to a fourth aspect of the present invention, in the electronic advertisement display system according to the first aspect, the first decoding unit of the electronic advertisement display device is based on a portable terminal side code included in an image photographed by the first camera. The advertisement content and the plurality of area information are acquired, and the advertisement display process of the first display unit of the electronic advertisement display device is specified by the plurality of area information acquired by the first decoding unit. The advertising content acquired by the first decoding unit is displayed so as to straddle the display area, and the second decoding unit of the mobile terminal is an image captured by the second camera. A plurality of region information is obtained based on a plurality of display device side codes included in the mobile terminal, and the encoding unit of the mobile terminal obtains the plurality of region information obtained by the second decoding unit and the advertisement content. Stopping and converting the mobile terminal side code.

  Thereby, since the advertising content can be displayed so that the electronic advertising display device extends over a plurality of display areas, the display size of the advertising content can be increased.

  According to a fifth invention, in the electronic advertisement display system according to any one of the first to fourth inventions, the mobile terminal side code is a CSK code compliant with the IEEE standard.

  Thereby, since the CSK code has a high transmission rate, the electronic advertisement display device can acquire the advertisement content and the region information at high speed by photographing the mobile terminal side code with the first camera of the electronic advertisement display device.

  6th invention is an electronic advertisement display device, Comprising: Based on the portable terminal side code | cord | chord included in the camera, the display, and the image image | photographed with the said camera, advertising content and the some display contained in the said display A decoding unit that acquires area information for identifying one of the display areas, and a display device side code that indicates area information for identifying each display area in each of the plurality of display areas included in the display screen. A code display process for display, and a display unit for executing an advertisement display process for displaying the advertisement content acquired by the decoding unit in a display area specified by the area information acquired by the decoding unit. And

  Thus, by displaying the mobile terminal side code on the display of the mobile terminal, it is possible to acquire and display the advertising content by photographing with the camera of the electronic advertisement display device without using a network environment such as the Internet. In addition, by letting the camera of the mobile terminal shoot any display area of the display of the electronic advertisement display device, it is possible to specify a display area where advertisement content is to be displayed without using a network environment such as the Internet. Therefore, system construction costs and maintenance costs can be reduced.

  7th invention is a portable terminal, Comprising: Based on the display apparatus side code | cord | chord included in the image image | photographed with the camera, the display, and the said camera, either of the display areas of the display of an electronic advertisement display apparatus A decoding unit that acquires region information for identifying a display region; an encoding unit that collectively converts the region information acquired by the decoding unit and the advertising content into a mobile terminal side code; and conversion processing by the encoding unit And a display unit for executing a code display process for displaying the code on the portable terminal obtained on the display on the display.

  This allows the mobile terminal side code displayed on the display of the mobile terminal to be photographed by the camera of the electronic advertisement display device, so that the advertisement content from the mobile terminal by the electronic advertisement display device can be used without using a network environment such as the Internet. Can be obtained. In addition, the display device side code is displayed on each display area of the display of the electronic advertisement display device, and any one of the display areas is photographed by the camera of the mobile terminal without using a network environment such as the Internet. It is possible to specify a display area in which advertisement content is to be displayed. Therefore, system construction costs and maintenance costs can be reduced.

  According to the present invention, the construction cost and maintenance cost of the electronic advertisement display system can be reduced.

It is an external view which shows the structure of the electronic advertisement display system which concerns on Embodiment 1 of this invention. It is a functional block diagram which shows the structure of the electronic advertisement display system which concerns on Embodiment 1 of this invention. It is a flowchart which shows the procedure in which an electronic advertisement display apparatus displays a CSK code. It is a flowchart which shows the procedure in which a smart phone displays a CSK code. It is a flowchart which shows the procedure in which an electronic advertisement display apparatus displays advertisement content. It is a figure which shows the screen displayed on the display of an electronic advertisement display apparatus in step. It is a figure which shows the screen displayed on the display of a smart phone in step 203. FIG. It is a figure which shows the screen displayed on the display of a smart phone in step 206. FIG. It is a figure which shows the screen displayed on the display of an electronic advertisement display apparatus in step 304. FIG. It is explanatory drawing which shows the transition of the screen displayed on the display of an electronic advertisement display apparatus in step 102 of Embodiment 2. FIG. FIG. 7 is a diagram corresponding to FIG. 6 of the third embodiment. FIG. 10 is a diagram corresponding to FIG. 9 of the third embodiment.

  FIG. 1 is an external view showing a configuration of an electronic advertisement display system 1 according to Embodiment 1 of the present invention. The electronic advertisement display system 1 includes an electronic advertisement display device 10 including a camera 11 and a display 12 and a smartphone 20 as a portable terminal including a camera 21 and a display 22 as shown in FIG. The display 22 of the smartphone 20 is a touch panel and also has a function as an input unit.

  The electronic advertisement display device 10 is composed of, for example, an LFD (Large Format Display) terminal. As shown in FIG. 2, in addition to the camera 11 and the display 12, a storage unit 13, an encoding unit 14, and a decoding unit 15 are provided. And a display unit 16.

  The storage unit 13 includes a device ID (identification), a region ID as region information, a displayable timing, and a cost, an image photographed by the camera 11, advertising content and accompanying information, and the encoding unit 14 The CSK code 30 and the like obtained by the conversion process (described later) are stored. The device ID is information for identifying the electronic advertisement display device 10, and the area ID is information for identifying a plurality of display areas 12 a included in the screen of the display 12. In the present embodiment, the screen of the display 12 is divided into a total of 16 display areas 12a of 4 rows and 4 columns, and 16 area IDs for identifying each display area 12a are stored. The displayable timing is, for example, information indicating a displayable date and time, and the cost is a cost required for displaying the advertising content in a predetermined unit time in one display area 12a.

  Specifically, the storage unit 13 can be realized by, for example, cloud computing, a built-in memory such as a flash memory, an external memory, or the like.

  The encoding unit 14 converts the device ID, the region ID, the displayable timing, and the cost stored in the storage unit 13 into a CSK (Color Shift Keying) code 30 as a display device side code, and stores it in the storage unit 13. To do. The CSK code is a code compliant with the IEEE standard, and is generated by a visible light communication modulation method using color coordinates.

  The decoding unit 15 reads an image captured by the camera 11 from the storage unit 13 and acquires display timing, advertisement content, device ID, and area ID based on a CSK code 40 (described later) included in the image. And stored in the storage unit 13.

  The display unit 16 includes a code display process for displaying the CSK code 30 obtained by the conversion process by the encoding unit 14 in each display area 12 a of the display 12, and an advertisement acquired by the decoding unit 15 and stored in the storage unit 13. An advertisement display process for displaying content on the display 12 is executed.

  Specifically, the functions of the encoding unit 14, the decoding unit 15, and the display unit 16 are realized by, for example, a CPU (Central Processing Unit) and a memory.

  The smartphone 20 includes a storage unit 23, a decoding unit 24, an encoding unit 25, and a display unit 26 in addition to the camera 21 and the display 22.

  The storage unit 23 includes advertisement content, an image taken by the camera 21, display timing designated by a user input to the display 22, various information acquired by a decoding unit 24 described later, and the encoding. The CSK code 40 and the like obtained by the conversion process (described later) by the unit 25 is stored. The advertisement content is a moving image, a still image, HTML (HyperText Markup Language) content, text, or the like. Further, the advertising content may include audio in addition to moving images, still images, HTML content, text, or the like.

  Specifically, the storage unit 23 can be realized by, for example, cloud computing, a built-in memory such as a flash memory, an SD memory card, or the like.

  The decoding unit 24 acquires the device ID, region ID, displayable timing, and cost based on the CSK code 30 included in the image captured by the camera 21 and stores the acquired device ID in the storage unit 23.

  The encoding unit 25 reads out the advertising content, the display timing designated by the user's input, and the device ID and the area ID acquired by the decoding unit 24 from the storage unit 23, and collectively collects the CSK as the mobile terminal side code. It is converted into a code 40 and stored in the storage unit 23.

  The display unit 26 reads the displayable timing and cost acquired by the decoding unit 24 from the storage unit 23 and displays the CSK code 40 obtained by the timing display process for displaying on the display 22 and the conversion process by the encoding unit 25. A code display process of reading out from the storage unit 23 and displaying it on the display 22 is executed.

  Specifically, the functions of the decoding unit 24, the encoding unit 25, and the display unit 26 are realized, for example, by installing an application on the smartphone 20, and are realized by a CPU (Central Processing Unit) and a memory.

  Next, the operation of the electronic advertisement display system 1 according to Embodiment 1 of the present invention will be described with reference to FIGS.

  First, the procedure shown in FIG. 3 is executed on the electronic advertisement display device 10 side.

  In step 101, the encoding unit 14 of the electronic advertisement display device 10 converts the device ID, area ID, displayable timing, and cost stored in the storage unit 13 into the CSK code 30 and stores it in the storage unit 13. To do.

  In step 102, the display unit 16 of the electronic advertisement display device 10 reads the CSK code 30 obtained by the conversion process by the encoding unit 14 in step 101 from the storage unit 13 as shown in FIG. Code display processing to be displayed on each of the 16 display areas 12a is executed.

  Next, the procedure shown in FIG. 4 is executed on the smartphone 20 side.

  In step 201, the user points the camera 21 of the smartphone 20 toward the display 12 of the electronic advertisement display device 10, and images any display area 12 a with the camera 21. For example, the display area 12a surrounded by a thick line in FIG. 6 is photographed. As a result, an image including the CSK code 30 displayed in the display area 12 a in step 102 is captured and stored in the storage unit 23. Here, the image including the CSK code 30 photographed by the camera 21 may be a still image or a moving image.

  In step 202, the decoding unit 24 of the smartphone 20 reads the image captured by the camera 21 in step 201 from the storage unit 23, and based on the CSK code 30 included in the image, the device ID, the region ID, and the display The possible timing and cost are acquired and stored in the storage unit 23.

  In step 203, for example, as shown in FIG. 7, the display unit 26 of the smartphone 20 reads the displayable timing acquired by the decoding unit 24 in the above step 202 and the cost from the storage unit 23 and displays them on the display 22. Execute display processing.

  In step 204, an input for designating any one of the displayable timings displayed in step 203 is made by the user on the display 22 (input unit) of the smartphone 20, and the display timing designated by the input is displayed. It is stored in the storage unit 23. In the example of FIG. 7, the user can specify the date to be displayed by selecting the date to be displayed and clicking the code generation button.

  In step 205, the encoding unit 25 of the smartphone 20 obtains the advertisement content, the display timing designated by the user input in step 204, and the device ID and area ID acquired by the decoding unit 24 in step 202. The data is read from the storage unit 23, collectively converted into the CSK code 40, and stored in the storage unit 23.

  In step 206, the display unit 26 of the smartphone 20 reads out the CSK code 40 obtained in step 205 from the storage unit 23 and executes a code display process for displaying the CSK code 40 on the display 22. For example, an image shown in FIG. 8 is displayed on the display 22.

  Next, the procedure shown in FIG. 5 is executed on the electronic advertisement display device 10 side.

  In step 301, the user holds the display 22 of the smartphone 20 over the camera 11 of the electronic advertisement display device 10 and causes the camera 11 to capture the screen of the display 22 of the smartphone 20. Thereby, the image displayed on the display 22 of the smartphone 20 in the above step 206, that is, the image including the CSK code 40 is captured and stored in the storage unit 13. Here, the image including the CSK code 40 photographed by the camera 11 may be a still image or a moving image.

  In step 302, the decoding unit 15 of the electronic advertisement display device 10 reads the image taken by the camera 11 in step 301 from the storage unit 13, and displays the display timing, the advertisement content based on the CSK code 40 included in the image. The device ID and the area ID are acquired and stored in the storage unit 13.

  In step 303, whether or not the display unit 16 of the electronic advertisement display device 10 reads out the device ID obtained by the decryption unit 15 in step 302 from the storage unit 13 and indicates the device ID of the electronic advertisement display device 10 Determine. If the device ID obtained by the decryption unit in step 302 indicates the device ID of the electronic advertisement display device 10, the process proceeds to step 304. If not, the process ends. In addition, when the process is ended, a predetermined error display may be displayed on the display 12.

  In step 304, the display unit 16 of the electronic advertisement display device 10 reads the display timing, advertisement content, and area ID acquired by the decryption unit 15 in step 302 from the storage unit 13. Then, for example, as shown in FIG. 9, an advertisement display process for displaying the read advertisement content on the display area 12a specified by the read area ID on the display 12 is executed at the read display timing.

  Therefore, according to the first embodiment, it is possible to display an electronic advertisement without using a network environment such as the Internet simply by photographing the CSK code 40 displayed on the display 22 of the smartphone 20 with the camera 11 of the electronic advertisement display device 10. The apparatus 10 can acquire and display advertisement content from the smartphone 20. In addition, the user can specify the display area 12a in which the advertisement content is to be displayed without using a network environment such as the Internet simply by photographing one of the display areas 12a of the display 12 of the electronic advertisement display device 10 with the camera 21 of the smartphone 20. it can. Therefore, system construction costs and maintenance costs can be reduced.

  Moreover, since the advertisement content can be displayed on the electronic advertisement display device 10 at the display timing designated by the user input to the smartphone 20, the convenience is improved.

  In addition, the electronic advertisement display device 10 can be input by a user's input without using a network environment such as the Internet simply by photographing the CSK code 40 displayed on the display 22 of the smartphone 20 with the camera 11 of the electronic advertisement display device 10. The specified display timing can be acquired.

  Further, since the CSK code 40 has a high transmission rate, the electronic advertisement display device 10 can acquire the advertisement content and the area ID at high speed by photographing the CSK code 40 with the camera 11 of the electronic advertisement display device 10.

(Embodiment 2)
In the electronic advertisement display system 1 according to the second embodiment of the present invention, the screen displayed on the display 12 in step 102, that is, the display screen displaying the 16 CSK codes 30 is switched every 5 seconds. That is, as shown in FIG. 10, the screen 121 is displayed for 5 seconds from the start of display, the screen 122 is displayed for the next 5 seconds, the screen 123 is displayed for the next 5 seconds, and the last The screen 124 is displayed for 5 seconds. The 16 CSK codes 30 displayed on the screens 121 to 124 are the same as those in the first embodiment in that they indicate the device ID and the area ID. However, instead of the displayable timing, the display timing is changed. It is shown. For example, the 16 CSK codes 30 displayed on the screen 121 are displayed on the screen 123 at the display timing T1, and the 16 CSK codes 30 displayed on the screen 122 are displayed on the screen 123 at the display timing T2 after 5 seconds from T1. The 16 CSK codes 30 are set to indicate the display timing T3 after 5 seconds from T2, and the 16 CSK codes 30 displayed on the screen 124 are set to indicate the display timing T4 after 5 seconds from T3.

  Specifically, in step 101, the encoding unit 14 of the electronic advertisement display device 10 converts the device ID, the region ID, the display timing, and the cost stored in the storage unit 13 into the CSK code 30. The CSK code 30 for 4 screens of -124 is acquired.

  In step 102, the display unit 16 of the electronic advertisement display device 10 is obtained by the conversion process by the encoding unit 14 in step 101 in each of the 16 display areas 12a of the display 12, as shown in FIG. The code display process for displaying the CSK code 30 is executed for the four screens 121 to 124.

  In step 202, the decoding unit 24 of the smartphone 20 acquires the device ID, the region ID, the display timing, and the cost based on the CSK code 30 included in the image captured by the camera 21 in step 201. .

  In step 205, the encoding unit 25 of the smartphone 20 collectively converts the advertising content, the device ID, the region ID, and the display timing acquired by the decoding unit 24 in step 202 into the CSK code 40.

  In the second embodiment, the smartphone 20 does not execute Step 203 and Step 204.

  Since other configurations and operations are the same as those in the first embodiment, detailed description thereof is omitted.

  Therefore, according to the second embodiment, only the display area 12a of the display 12 of the electronic advertisement display device 10 is captured by the camera 21 of the smartphone 20 without performing input for designating the display timing to the smartphone 20. Since the display timing for displaying the advertising content can be specified, the convenience is improved.

  In the second embodiment, the four screens 121 to 124 displayed on the display 12 are switched every 5 seconds. However, the number of screens to be switched is not limited to four, and the screen switching interval is also 5 seconds. Not limited. Further, the interval between the display timings T1 to T4 is not limited to 5 seconds.

(Embodiment 3)
In the electronic advertisement display system 1 according to Embodiment 3 of the present invention, an advertisement is made so as to straddle the plurality of display areas 12a by photographing the plurality of display areas 12a of the display 12 of the electronic advertisement display device 10 with the camera 21. Can display content. For example, by capturing an area 12b surrounded by a thick line in FIG. 11, that is, an area including four display areas 12a, advertisement content is displayed so as to straddle the four display areas 12a as shown in FIG. it can.

  Specifically, when the image photographed by the camera 21 in step 201 includes a plurality of CSK codes 30, the decoding unit 24 of the smartphone 20 in step 202 determines that the above-described information is based on the plurality of CSK codes 30. A plurality of area IDs, displayable timings, and costs are acquired. Since the device IDs should be common, a plurality of device IDs may be acquired and stored in the storage unit 23, or may be acquired from any one of the CSK codes 30.

  In step 203, the display unit 26 of the smartphone 20 causes the display 22 to display the common displayable timing among the plurality of acquired displayable timings and the total of the plurality of acquired expenses.

  In step 205, the encoding unit 25 of the smartphone 20 collectively converts the advertising content, the display timing, and the device ID and the plurality of region IDs acquired by the decoding unit 24 in step 202 into the CSK code 40. .

  In step 302, the decoding unit 15 of the electronic advertisement display device 10 displays the display timing, the advertisement content, the device ID, and the plurality of information based on the CSK code 40 included in the image captured by the camera 11 in step 301. Get the region ID.

  In step 304, the display unit 16 of the electronic advertisement display device 10 advertises to the display 12 so as to straddle the plurality of display regions 12a specified by the plurality of region IDs acquired by the decryption unit 15 in step 302. Display content.

  Since other configurations and operations are the same as those in the first embodiment, detailed description thereof is omitted.

  Therefore, according to the third embodiment, since the electronic advertisement display device 10 can display the advertisement content so as to straddle the plurality of display areas 12a, the display size of the advertisement content can be increased.

  The third embodiment can be combined with the second embodiment.

  In the first to third embodiments, the CSK code is used as the mobile terminal side code and the display device side code. However, another code such as a code improved from the CSK code or a QR code (registered trademark) is used. Also good.

  The electronic advertisement display system, the electronic advertisement display device, and the mobile terminal according to the present invention are useful for reducing the system construction cost and the maintenance cost.

1 Electronic advertisement display system
10 Electronic advertisement display device
11 Camera (first camera)
12 Display (first display)
12a Display area
15 Decoding unit (first decoding unit)
16 Display section (first display section)
20 Smartphone (mobile terminal)
21 Camera (second camera)
22 Display (second display, input unit)
24 Decoding unit (second decoding unit)
25 Encoding unit
26 Display section (second display section)
30 CSK code (display device side code)
40 CSK code (mobile terminal code)

Claims (7)

A first camera;
A first display;
Based on the mobile terminal side code included in the image photographed by the first camera, the advertisement content and area information for identifying any one of the plurality of display areas included in the first display A first decryption unit for obtaining
Code display processing for displaying a display device side code indicating area information for identifying each display area on a plurality of display areas included in the screen of the first display, and an area acquired by the first decoding unit An electronic advertisement display device having a first display unit for executing an advertisement display process for displaying the advertisement content acquired by the first decryption unit in a display area specified by the information, and a second camera;
A second display;
A second decoding unit that obtains the region information based on a display-device-side code included in an image captured by the second camera;
An encoding unit that collectively converts the area information acquired by the second decoding unit and the advertising content into a mobile terminal side code;
The electronic advertisement display system provided with the portable terminal which has a 2nd display part which performs the code | symbol display process which displays the portable terminal side code | cord | chord obtained by the conversion process by the said encoding part on a said 2nd display. The electronic advertisement display system according to claim 1,
The display device side code displayed by the code display process of the first display unit of the electronic advertisement display device further indicates displayable timing in addition to the region information,
The first decryption unit of the electronic advertisement display device further acquires a display timing in addition to the advertisement content and the region information based on the mobile terminal side code included in the image photographed by the first camera,
The first display unit of the electronic advertisement display device executes the advertisement display process at the display timing acquired by the first decryption unit,
The portable terminal further includes an input unit for inputting a display timing by a user,
The second decoding unit of the mobile terminal further acquires a displayable timing in addition to the area information based on a display device side code included in an image captured by the second camera,
The second display unit of the mobile terminal further executes a timing display process for causing the second display to display the displayable timing acquired by the second decoding unit,
The encoding unit of the mobile terminal collects the display timing specified by the user input to the input unit in addition to the area information acquired by the second decoding unit and the advertising content, An electronic advertisement display system characterized by being converted into a code. The electronic advertisement display system according to claim 1,
The display device side code displayed by the code display process of the first display unit of the electronic advertisement display device further indicates display timing in addition to the region information,
The first decryption unit of the electronic advertisement display device acquires a display timing in addition to the advertisement content and the region information based on the mobile terminal side code included in the image photographed by the first camera,
The first display unit of the electronic advertisement display device executes the advertisement display process at the display timing acquired by the first decryption unit,
The second decoding unit of the mobile terminal further acquires display timing in addition to the area information based on the display device side code included in the image captured by the second camera,
In addition to the area information acquired by the second decoding unit and the advertising content, the encoding unit of the mobile terminal collectively combines the display timings acquired by the second decoding unit with the code on the mobile terminal side. An electronic advertisement display system characterized by being converted into an electronic advertisement. The electronic advertisement display system according to claim 1,
The first decryption unit of the electronic advertisement display device acquires the advertisement content and the plurality of area information based on the mobile terminal side code included in the image captured by the first camera,
The advertisement display process of the first display unit of the electronic advertisement display device includes the first display unit so as to straddle a plurality of display regions specified by the plurality of region information acquired by the first decoding unit. Display the advertising content acquired by the decryption unit,
The second decoding unit of the mobile terminal acquires a plurality of the region information based on a plurality of display device side codes included in an image captured by the second camera,
The electronic advertisement display system, wherein the encoding unit of the portable terminal collectively converts the plurality of area information acquired by the second decoding unit and the advertising content into a portable terminal side code. In the electronic advertisement display system according to any one of claims 1 to 4,
The electronic advertisement display system, wherein the mobile terminal side code is a CSK code conforming to the IEEE standard. A camera,
Display,
A decoding unit that acquires advertisement content and region information for identifying any one of a plurality of display regions included in the display, based on a mobile terminal side code included in an image photographed by the camera; ,
Code display processing for displaying a display device side code indicating area information for identifying each display area in a plurality of display areas included in the display screen, and display specified by area information acquired by the decoding unit An electronic advertisement display device comprising: a display unit that executes an advertisement display process for displaying the advertisement content acquired by the decoding unit in the area. A camera,
Display,
A decoding unit that acquires region information for identifying any one of the display regions of the display of the electronic advertisement display device, based on the display device-side code included in the image captured by the camera;
An encoding unit that collectively converts the area information acquired by the decoding unit and the advertising content into a mobile terminal side code;
A portable terminal comprising: a display unit that executes a code display process for displaying on the display the portable terminal side code obtained by the conversion process by the encoding unit.