JP6128411B2 - Marketing research equipment - Google Patents

Description

  The present invention relates to a marketing research apparatus that collects and analyzes a customer's willingness to purchase, interest level, and the like regarding an object to be traded such as goods and services via a network.

  Patent Document 1 discloses a system for creating and distributing contents by conducting marketing research by customer attitude survey, analyzing information collected by this marketing research, and the like. This system records user attribute information in a customer database, picks up an arbitrary customer from the user database, transmits a questionnaire to the user's user terminal through a network communication network such as the Internet, and transmits the questionnaire from the user terminal to the network communication network. The result information answered through is analyzed based on the attribute information of the user, and the content is created and distributed based on the analysis result. According to this system, for example, it is possible to know a user's favorite tendency with respect to the color and pattern of clothes worn by a person, and to anticipate and anticipate future trends, and to create and distribute content suitable for customers. It becomes possible.

JP 2001-357192 A

  In the marketing research described in Patent Document 1, the questionnaire transmitted to the user terminal is a still image, and is less interesting and less attractive to the user. On the other hand, a moving image has a great power to attract the user's interest, and the user is expected to react positively. However, since a moving image changes with time, there is a problem that it is difficult to set the timing when the user reacts. In addition, there is a problem that it is difficult to automatically appeal to users and provide information to clients in real time.

  The present invention has been made in consideration of such problems, and while using moving images for marketing research, it is possible to easily obtain the timing of the user's reaction to moving images, and to appeal in real time. It is an object of the present invention to provide a marketing research apparatus that can be performed.

Marketing research device of the present invention, the main server connected by a communication line consisting of the net communication line and digital terrestrial, made from the user terminal and a client server, a marketing research system for performing marketing research based on clicking of the user terminal And
The main server is
ID, password, and a user database that stores user information with e-mail address, gender, the attribute information of the user, which consists of age,
Client's name, address, products and services, business information, and the client database that stores the client information with the attribute information consisting of URL client,
A moving image database storing a plurality of moving images;
A specific position information database storing specific position information for specifying a specific position in the moving image with respect to an object in the moving image being reproduced;
A receiving unit for receiving signals from the user terminal and the client server;
The signal from the user terminal received by the receiving unit is the first click for a moving image distribution request, the second click to a specific position of the moving image being reproduced, or the reproduction is stopped. A click discriminating unit that discriminates whether the stop click of the moving image is clicked,
An advertisement information database storing a plurality of advertisement information corresponding to the URL and specific position information of the client corresponding to the specific position information;
A first click recording unit that records the first click determined by the click determination unit as first click information and accumulates and records past first click information by the user terminal;
A second click recording unit that records the second click determined by the click determination unit as second click information and accumulates and records past second click information by the user terminal;
By inputting the first click information, user information in the user database, client information in the client database, moving images in the moving image database, and specific position information in the specific position information database The URL and advertisement information in the advertisement information database, the first click information in the first click recording unit and the accumulated past first click information, the second click information in the second click recording unit and the accumulated A first analysis unit that collates and compares past second click information and selects a moving image, specific position information, and advertisement information according to the user terminal;
By inputting the second click information, user information in the user database, client information in the client database, moving images in the moving image database, and specific position information in the specific position information database The URL and advertisement information in the advertisement information database, the first click information in the first click recording unit and the accumulated past first click information, the second click information in the second click recording unit and the accumulated A second analysis unit that collates and compares past second click information and selects client information, moving images, specific position information, and advertisement information according to the user terminal;
A first transmission unit that transmits the moving image, the specific position information, and the advertisement information selected by the first analysis unit to the user terminal;
A second transmission unit that transmits the client information, the moving image, the specific position information, and the advertisement information selected by the second analysis unit to the user terminal;
In addition to the selection based on the input of the first click information, the first analysis unit includes user information in the user database, client information in the client database, a moving image in the moving image database, Specific position information in the specific position information database, URL and advertisement information in the advertisement information database, first click information in the first click recording unit and accumulated past first click information, and the second click record By selecting and leveling research factors common to the second click information in the department and the accumulated past second click information, it consists of the user's willingness to purchase and the degree of interest in the purchase and sale items consisting of products and services. Create first research information for each client server,
In addition to the selection based on the input of the second click information, the second analysis unit includes user information in the user database, client information in the client database, a moving image in the moving image database, Specific position information in the specific position information database, URL and advertisement information in the advertisement information database, first click information in the first click recording unit and accumulated past first click information, and the second click record By selecting and leveling research factors common to the second click information in the department and the accumulated past second click information, it consists of the user's willingness to purchase and the degree of interest in the purchase and sale items consisting of products and services. Create second research information for each client server,
The first transmitting unit transmits the moving image selected by the first analyzing unit, the specific position information, and the advertisement information to the user terminal, and simultaneously transmits the first research information created by the first analyzing unit to the client server. ,
The second transmission unit transmits the client information, the moving image, the specific position information, and the advertisement information selected by the second analysis unit to the user terminal, and simultaneously transmits the second research information created by the second analysis unit to the client server. It is characterized by transmitting .

In the above configuration, the first analysis unit receives a GPS signal of the user terminal when the first click information is input, and the GPS signal is input to the moving image, the specific position information, and the advertisement information by the GPS signal. The second analysis unit receives the GPS signal of the user terminal when the second click information is input, and the input of the GPS signal causes the client information, the moving image, the specific position information, and the advertisement. The information is preferably selected according to the GPS signal .
The first analysis unit receives a GPS signal of the user terminal when the first click information is input, and generates the first research information according to the GPS signal by inputting the GPS signal. Preferably, the second analysis unit receives the GPS signal of the user terminal when the second click information is input, and generates the second research information according to the GPS signal by inputting the GPS signal.
The main server further includes a balloon storage unit that stores a plurality of balloons reproduced together with the object having the specific position information, and the first analysis unit and the second analysis unit select the selected moving image and specific position information. It is preferable that a balloon corresponding to advertisement information and client information is selected from the balloon storage unit and edited into the specific position information.
The balloon storage unit stores the balloon corresponding to user information in the user database, client information in the client database, specific position information in the specific position information database, and advertisement information in the advertisement information database. Is preferred.
In addition, the main server pauses the reproduction of the moving image transmitted by the first transmission unit or the moving image transmitted by the second transmission unit, and when the user terminal clicks on the moving image reproduction thereafter, the moving image It is preferable to further include a reproduction control unit that resumes reproduction of the video.
Moreover, it is preferable that the balloon is the specific position information.

  According to the present invention, the analysis is performed using the first click information of the user terminal of the moving image distribution request and the second click information of the user terminal to the specific position of the moving image being reproduced as a trigger. It is possible to easily obtain the user's willingness to purchase and the degree of interest with respect to goods, persons, services such as services. In addition, it is possible to automatically appeal to the user in real time and to automatically provide information to the client in real time. For this reason, it is possible to appeal to the user in anticipation of future trends, and clients who have obtained information on the user's willingness to purchase and the degree of interest can develop products and services that anticipate trends. Become.

It is a block diagram which shows one Embodiment of this invention. It is a timing chart of one embodiment. It is a front view which shows the reproduction | regeneration state of an example of a moving image. It is a front view which shows the reproduction | regeneration state when 2nd click is made | formed. It is a front view which shows the reproduction | regeneration state of the moving image in which the speech balloon was edited.

  Hereinafter, the present invention will be described in detail with reference to the illustrated embodiments. FIG. 1 is a block diagram showing a marketing research apparatus 1 according to an embodiment of the present invention.

  The marketing research apparatus 1 is formed by connecting a main server 2, a plurality of client servers 3, and a plurality of user terminals 4 via a network communication line such as the Internet or a communication line 5 such as terrestrial digital. Yes.

  The plurality of client servers 3 are computers provided by a trader who provides trading objects such as goods and services, and have a communication function. The user terminal 4 is a terminal possessed by a user who is interested in the object to be traded, and a personal computer, a mobile phone, a mobile terminal, a TV, a digital signage, and other communication terminals are used.

  The main server 2 is a computer for conducting marketing research of this embodiment. The main server 2 includes a communication interface 11, a user database 12, a client database 13, a moving image database 14, a specific position information database 15, an advertisement information database 16, a first click recording unit 17, and a second click recording. Unit 18, timer 19, time recording unit 20, reception unit 21, click determination unit 22, first analysis unit 23, first transmission unit 24, second analysis unit 25, and second transmission unit 26, a balloon storage unit 27, and a reproduction control unit 28, which are connected to each other by a bus 10.

  The communication interface 11 communicates with a communication line 5 such as a net communication line or terrestrial digital.

  The user database 12 is a database that stores user information including user attribute information. The user attribute information includes name, sex, age, telephone number, user ID, password, mail address, and other appropriate information, and this attribute information is stored as user information associated with each user. This user information is information necessary for marketing research.

  The client database 13 is a database that stores client information including client attribute information. The client attribute information is name, name, address, telephone number, product or service, business information, URL, type of business, person in charge, etc., and other appropriate information, and this attribute information is associated with each client. Is stored as This client information becomes information necessary for marketing research.

The moving image database 14 is a database that stores a plurality of moving images to be transmitted to the user terminal 4. Each stored moving image is an image in which a story continues for a certain time (for example, 5 minutes). For example, a series of moving images of a story where a person moves for shopping or stops at a shop, a moving image of a series of stories where a car travels to a destination on a highway, and other moving images are arbitrarily stored. Can do. The moving image stored in the moving image database 14 may be created by the main server 2 and transmitted to the user terminal 4. The moving image may be created by the client and from the client server 3 via the main server 2 to the user terminal. 4 may be transmitted to the user terminal 4, or may be generated by the client and transmitted from the client server 3 to the user terminal 4. Such a moving image can be arbitrarily updated, so that the moving image can be changed as necessary.
Each moving image is provided with information such as a keyword that is a clue for searching and analyzing the moving image. Specifically, if the moving image is a moving image that appeals to wine, information that appeals wine, such as product name, country / region of origin, manufacturer, manufacturing method, vintage, type, price, taste, flavor, The moving image is provided with other appropriate information such as quality, suitable meal, client selling the wine, moving image theme and motif (subject).

  The specific position information database 15 is a database that stores specific position information for designating a specific position in a moving image for an object displayed in the moving image being reproduced. For example, glasses, watches, necklaces, wine, automobiles, people, clothes, furniture, and other objects and objects correspond to the objects. The specific position information can be the coordinates of the object displayed on the moving image screen. Specifically, food, drinks, clothes, furniture, toys, vehicles, etc. displayed on the screen of moving images can be used as specific location information, such as hotels, hospitals, entertainment venues, sports gym facilities, etc. Can be used as the specific position information. The setting of the specific position information in these moving images can be performed by the method described in Japanese Patent No. 3555083, for example.

  The advertisement information database 16 is a database that stores a plurality of URLs of clients corresponding to specific position information and advertisement information corresponding to specific position information. The advertisement information is information corresponding to the object in the moving image in which the specific position information is specified. In addition to the URL of the client, the information that appeals the goods and services and the keywords that can be used for searching and analyzing the goods and services Information. Advertising information includes, for example, Western or Japanese food for food, design and color for clothing, van type and sedan type for cars, paint color, room type for hotels, etc. And incidental services can be selected. This advertisement information can be stored in the advertisement information database 16 in association with the client information in the client database 13. By this storage, the advertisement information and the URL of the client can be associated. For example, when wine is used as the advertisement information, for example, the product name, the country / region of production, the manufacturer, the production method, the vintage, the type, the price, the taste, Information about wine such as flavor, quality, and suitable meal is appeal information, and this appeal information can be associated with a client who sells the wine.

  The first click recording unit 17 is a recording unit that records a click from a user terminal for a moving image distribution request as first click information. This click is made on the moving image distribution request button displayed on the user terminal 4. The first click information can be recorded in the user database 12 or the first click recording unit 17 in association with the user terminal 4 that has input the first click. The first click recording unit 17 accumulates and records past first click information by the user terminal 4 in addition to recording the current first click information. Thereby, it can be set as the log | history for every user terminal about 1st click, and the interest degree of a user terminal can be grasped | ascertained.

  The second click recording unit 18 is a recording unit that records a click from the user terminal during reproduction of the moving image transmitted from the main server 2 as second click information. The second click information is a click performed by the user terminal 4 on the advertisement information including specific position information for the object in the moving image being reproduced. The second click information can be recorded in the user database 12 or the second click recording unit 18 in association with the user terminal 4 that has input the second click. In addition to recording the current second click information, the second click recording unit 18 accumulates and records past second click information by the user terminal 4 for each user terminal 4. Thereby, it can be set as the history of the user terminal about the 2nd click, and the user terminal's interest degree to an object can be grasped.

  The timer 19 measures time by inputting the first click information or the second click information to the receiving unit. In addition to this, the timer 19 measures the time of the moving image that has been replayed when there is a moving image replay click from the user terminal 4 on the moving image whose reproduction has been paused by the input of the second click information. Do.

  The time recording unit 20 records the time and time measured by the timer 19. The recorded time and time can be stored in the user database 12 in association with the clicked user terminal.

  The receiving unit 21 receives signals from the client server 3 and the user terminal 4. In this embodiment, receiving part 21 receives a GPS signal.

  The click determination unit 22 determines the click signal received by the reception unit 21. That is, the click determination unit 22 determines whether the received click is the first click for the moving image distribution request, the second click of the user terminal 4 for the specific position of the moving image being reproduced, or the reproduction is paused. It is determined whether or not the click is from the user terminal 4 requesting release cancellation of the moving image. In the case of the first click of the moving image distribution request, the click determination unit 22 outputs the first click information to the first click recording unit 17, the first analysis unit 23, and the timer 19. In the case of the second click to the specific position of the moving image being reproduced, the click determination unit 22 outputs the second click information to the second click recording unit 18, the second analysis unit 25, and the timer 19. In the case of a click requesting release cancellation of a moving image, the click determination unit 22 outputs the click signal to the reproduction control unit 28 and the timer 19.

  In this embodiment, the click discrimination | determination part 22 discriminate | determines the GPS signal received with the receiving part 21 simultaneously with the input of 1st click information and the input of 2nd click information. The determination of the GPS signal is an additional element in the marketing research apparatus 1 of the present invention, but the current location of the user terminal 4 can be specified by determining the GPS signal, and the current location information of the specified user terminal Can be used as area information in the analysis by the first analysis unit 23 and the analysis by the second analysis unit 25.

  As an aspect of utilization of the area information, for example, the current location of the user terminal 4 is the district A by the GPS signal received by the receiving unit 21, and the client information or advertisement information selected by the first analyzing unit 23 or the second analyzing unit 25 is When it is a store B, the advertisement information is output to the user terminal 4 as information on the store B in the district A.

  The first analysis unit 23 receives the first click information from the click determination unit 22 and performs analysis based on the input first click information. This analysis includes user information in the user database 12, client information in the client database 13, moving images in the moving image database 14, specific position information in the specific position information database 15, and advertisement information database 16. URL and advertisement information, first click information in the first click recording unit 17 and accumulated past first click information, second click information in the second click recording unit 18 and accumulated past second click information Are compared, and the moving image, the specific position information, and the advertisement information are selected according to the user terminal 4 and compared.

  For example, when there is a click on a moving image that appeals to a party dress for a teenage woman, the first analysis unit 23 selects a moving image that has the party dress as an element, specific position information, and advertisement information. . Also, when there is a click to select a moving image that appeals to a sports type car in a man in his thirties, the first analysis unit 23 displays a moving image, a specific position information, Select advertising information.

  In the first analysis unit, it is possible to create first research information such as a user's willingness to purchase and an interest degree with respect to an object to be traded such as a product or a service, in addition to the above-described comparison and comparison. The first research information includes user information in the user database 12, client information in the client database 13, moving images in the moving image database 14, specific position information in the specific position information database 15, and an advertisement information database. 16 URL and advertisement information, first click information in the first click recording unit 17 and accumulated past first click information, second click information in the second click recording unit 18 and accumulated past first click information. It is created by picking up and leveling research factors common to the two-click information. As the research factor, for example, a flag set for each user, each product, each service, etc. can be used. The level is determined according to the number of common research factors, the distribution density of the common research factors, the distribution state, etc. Create research information. By such a method, for example, when there is a click on a moving image that appeals to a party dress for a teenage woman, the first analysis unit 23 adds to the above selections, goods and services of the clicked teenage woman, etc. 1st research information, such as the purchase willingness and the degree of interest with respect to the buying and selling object, person, etc., is created. In addition, when there is a click to select a moving image that appeals to a sports car in a man in his thirties, the first analysis unit 23, in addition to the above selection, buys and sells items such as goods and services of the man in his thirties, First research information such as a purchase intention and a degree of interest for a person is created. The first research information can also be created by other methods.

  When there is a GPS signal received by the receiving unit 21, the first analyzing unit 23 selects the information described above according to the area information of the user terminal 4 based on the GPS signal. Thereby, for example, the advertisement information of the store B in the district A is transmitted to the user terminal 4.

  The first transmission unit 24 transmits the moving image, the specific position information, and the advertisement information selected by the first analysis unit 23 to the user terminal 4. Transmission to the user terminal 4 is automatically performed in real time. By this transmission, the user terminal 4 reproduces the moving image, the specific position information, and the advertisement information. In addition, when the 1st analysis part 23 created the 1st research information, such as a user's willingness to purchase and interest degree with respect to trading objects, such as goods and services, the 1st analysis part 23 created the 1st transmission part 24 The first research information is transmitted to the client server 3. By transmitting the first research information, the client server 3 can automatically acquire the marketing research information in real time.

  The second analysis unit 25 receives the second click information from the click determination unit 22 and performs analysis based on the input second click information. This analysis includes user information in the user database 12, client information in the client database 13, moving images in the moving image database 14, specific position information in the specific position information database 15, and advertisement information database 16. URL and advertisement information, first click information in the first click recording unit 17 and accumulated past first click information, second click information in the second click recording unit 18 and accumulated past second click information Are compared, and the client information, the moving image, the specific position information, and the advertisement information are selected according to the user terminal 4.

  For example, when a teenage woman clicks on a party dress displayed in a moving image during playback, client information about the party dress is selected from the client database 13 and displayed. Alternatively, a new moving image, specific position information, and advertisement information that appeals for a party dress is selected from the moving image database 14, the specific position information database 15, and the advertisement information database 16 and reproduced on the user terminal 4. Further, when a sports type car displayed in the moving image during reproduction is clicked by a man in his thirties, client information including a sports type car and parts of the car is selected from the client database 13, and the user terminal 4 Is displayed. Alternatively, a new moving image, specific position information, and advertisement information, each of which is a sport-type vehicle or a part of the vehicle, is selected from the moving image database 14, the specific position information database 15, and the advertisement information database 16 and reproduced on the user terminal 4. The When there is a GPS signal received by the receiving unit 21, the second analyzing unit 25 selects the information described above according to the area information of the user terminal 4 based on the GPS signal.

  In the second analysis unit 25, in addition to the above information collation and selection by comparison, it is possible to create second research information such as the user's willingness to purchase and the degree of interest with respect to an object to be traded such as a product or service. . Similar to the first research information, the second research information includes user information in the user database 12, client information in the client database 13, moving images in the moving image database 14, and specific position information database 15. Specific position information, URL and advertisement information in the advertisement information database 16, first click information in the first click recording unit 17, accumulated past first click information, and second in the second click recording unit 18 It is created by picking up and leveling research factors common to the click information and the accumulated past second click information. As a research factor, for example, a flag set for each user, each product, each service, etc. can be used. The level is determined by the number of common research factors, the distribution density of common research factors, the distribution state, etc. Create research information. The second research information can be created by other methods. By such a method, for example, when a female teenager clicks on a dress for a party that is displayed in the moving image being played, the second analysis unit 25 performs the selection in addition to the above-mentioned selection. The second research information such as the purchase intention and interest level of a person's goods and services such as goods and services of women is created. In addition, when a male in his 30's clicks on a sports-type car displayed in the moving image being played back, the second analysis unit 25 adds the above-mentioned selections, goods and services of the male in his 30's 2nd research information, such as buying and selling object of a person, the willingness to purchase, and the degree of interest with respect to a person, are created. The created second research information is transmitted from the second transmission unit 26 to the client server 3. In this case, the second research information and the first research information may be different or the same content. Note that the second research information can also be created by other methods.

  If there is a GPS signal received by the receiving unit 21, the second analyzing unit 23 selects the above-described information according to the area information of the user terminal 4 based on the GPS signal, and creates second research information.

  The second transmission unit 26 transmits the client information selected by the second analysis unit 25 or the new moving image, the specific position information, and the advertisement information to the user terminal 4. Transmission to the user terminal 4 is automatically performed in real time. By this transmission, the user terminal 4 reproduces client information, or a new moving image, specific position information, and advertisement information. In this case, when the second analysis unit 25 generates the second research information such as the user's willingness to purchase and the degree of interest with respect to the object to be traded such as goods and services, the second transmission unit 26 is generated by the second analysis unit 25. The second research information is transmitted to the client server 3. By transmitting the second research information, the client server 3 can automatically acquire the marketing research information in real time.

  The balloon storage unit 27 stores balloons displayed as moving images. The balloon is set for each moving image or for each screen in one moving image, and therefore, a large number of balloons are stored in the balloon storage unit 27. The stored balloon is edited into specific position information and reproduced together with the specific position information. In this case, the balloon can be stored as specific position information including advertisement information. When the balloon is the specific position information including the advertisement information, the user terminal 4 performs the same action as the click on the specific position information including the advertisement information when the user terminal 4 clicks the balloon. That is, a click on a balloon is determined as an input to the second click by the click determination unit 22 after being received by the reception unit 21, and user attribute information in the user database 12 is obtained based on the input second click information. Provided user information, client information stored in the client database 13, moving images stored in the moving image database 14, specific position information stored in the specific position information database 15, advertisement information stored in the advertisement information database 16, The second analysis unit 25 collates the first click information stored in the first click recording unit 17 by the past click and the second click information stored in the second click recording unit 18 by the past click, Compare and analyze client information corresponding to the analysis result in the client information database 3 selected from, or to select a new video image and the specific position information and the advertisement information to the moving picture database 14, the specific position information database 15 and the advertisement information database 16.

  Here, when the click on the balloon is correct, the second analysis unit 25 can also create the second research information described above. That is, when there is a click on the speech balloon, the second analysis unit 25, the user information in the user database 12, the client information in the client database 13, the moving image in the moving image database 14, and the specific position information database 15 Specific position information in the URL, URL and advertisement information in the advertisement information database 16, first click information in the first click recording unit 17 and accumulated past first click information, and in the second click recording unit 18 The second research information is created by picking up and leveling a research factor common to the second click information and the accumulated past second click information.

  The reproduction control unit 28 temporarily stops the transmission of the moving image from the first transmission unit 24 to the user terminal 4 or the transmission of the moving image from the second transmission unit 26 to the user terminal 4. As a result, the user terminal 4 is in a paused state of reproduction of moving images. The timer 19 measures the time in the pause state, and the time recording unit 20 records the time. When a stop release click is received from the user terminal 4 in the pause state, the playback control unit 28 resumes moving image transmission from the first transmission unit 24 or the second transmission unit 26. By this restart, the timer 19 stops time measurement. Since the time recording unit 20 measures the pause time of reproduction of the moving image, the time recording unit 20 grasps the degree of interest in the object including the moving image, the specific position information, and the advertisement information on the user terminal 4 side based on the measurement time. be able to.

  Next, the operation of this embodiment will be described with reference to FIGS.

  In step S1, the user terminal 4 transmits a click (first click) for requesting a moving image distribution to the main server 2. In the main server 2, the timer 19 is set to the moving image reproduction time by the input of the first click. Start measuring. In the main server 2, the click click determination unit 22 determines the first click information, and the first click recording unit 17 stores the first click information (step S2).

  In step S3 following step S2, the first analysis unit 23 performs the first selection based on the first click information. This first selection includes user information in the user database 12, client information in the client database 13, moving images in the moving image database 14, specific position information in the specific position information database 15, and advertisement information database. 16 URL and advertisement information, first click information in the first click recording unit 17 and accumulated past first click information, second click information in the second click recording unit 18 and accumulated past first click information. Two-click information is collated and compared, and a moving image, specific position information, and advertisement information are selected according to the user terminal 4. At the same time, in the first selection, the first research information such as the user's willingness to purchase and the degree of interest with respect to the objects to be bought and sold such as the goods and services found by the comparison and comparison is created according to the client server 3. . The creation of the first research information includes user information in the user database 12, client information in the client database 13, moving images in the moving image database 14, specific position information in the specific position information database 15, and advertisement information. URL and advertisement information in the database 16, first click information in the first click recording unit 17 and accumulated past first click information, second click information in the second click recording unit 18 and accumulated past This is done by picking up and leveling research factors common to the second click information.

  3 and 4 show a moving image 57 selected and stored in the user database 12 by a user who has a drive as a hobby. FIG. 3 is a moving image selected from the moving image database 14 corresponding to the attribute information, and is a moving image in which two cars 51 and 52 are traveling from the left side to the right side on the expressway. Yes. In addition, the passenger aircraft 53 flies over the sky from the right side to the left side. The selected moving image 57 is transmitted to the user terminal 4 (step S4).

  In the main server 2, the first research information created according to the client server 3 in step S3 is transmitted to the client server 3 (step S5). This transmission is performed simultaneously with the transmission in step S4.

  In the user terminal 4, the reproduction is performed together with the travel of the automobiles 51 and 52 of FIG. 3, the flight movement of the passenger aircraft 53 and the change of the surrounding scenery (step S <b> 6). Here, the specific location information is not specified for the automobile 52 and the passenger aircraft 53, and these objects are not stored in the specific location information database 15. For this reason, the click of the user terminal 4 with respect to the image of the car 52 and the passenger plane 53 becomes invalid. On the other hand, the specific position information of the automobile 51 is specified, the specific position information of the automobile 51 is stored in the specific position information database 15, and the user terminal 4 can click the image of the automobile 51.

  The click on the automobile 51 is a second click by the user terminal 4, and this second click signal is transmitted to the main server 2 (step S 7) and is determined as second click information by the click determination unit 22. Then, the second click recording unit 18 stores the second click information (step S8).

  Next, the second analysis unit 25 performs a second selection based on the second click information. The second selection includes user information in the user database 12, client information in the client database 13, moving images in the moving image database 14, specific position information in the specific position information database 15, and advertisement information database 16. URL and advertisement information, first click information in the first click recording unit 17 and accumulated past first click information, second click information in the second click recording unit 18 and accumulated past second information This is performed by comparing and comparing the click information and selecting client information, moving images, specific position information, and advertisement information according to the user terminal 4. At the same time, in the second selection, the second research information such as the user's willingness to purchase and the degree of interest with respect to the objects to be bought and sold such as goods and services found by the comparison and comparison of the above information is created according to the client server 3. The creation of the second research information includes user information in the user database 12, client information in the client database 13, moving images in the moving image database 14, specific position information in the specific position information database 15, and advertisement information. URL and advertisement information in the database 16, first click information in the first click recording unit 17 and accumulated past first click information, second click information in the second click recording unit 18 and accumulated past This is done by picking up and leveling research factors common to the second click information.

  The selected client information, or moving image, specific position information, and advertisement information are transmitted to the user terminal 4 together with the client URL by the second transmitting unit 26 (step S10). Further, second research information such as the user's willingness to purchase and the degree of interest with respect to traded items such as goods and services found by collating and comparing information is transmitted from the second transmission unit 26 to the client server 3 (step S11).

  The advertisement information is reproduced on the user terminal 4 by the transmission in step S10 (step S12). FIG. 4 shows the reproduction state at this time, and the home page 55 of the client server 3 is displayed together with the car 51 and its explanation 54. At this time, the playback control unit 28 pauses the playback of the moving image 57 in FIG. 3, the timer 19 ends the measurement of the moving image playback time started by the input of the first click, and the time recording unit 20 measures. Record the video playback time. Subsequently, the timer 19 starts measuring the time during which the reproduction of the moving image is paused. In FIG. 4, this stop state is indicated by a broken line.

  The user terminal 4 can click on the home page 55. For example, it is possible to shift to the next screen of the client server 3 by clicking the “next” button 61, and to shift to the previous screen by clicking the “return” button 62. When the net shop function is set on the home page 55, the user can purchase the car 51 by clicking the “decision” button 63 on the home page (step S13).

  In the screen of FIG. 4, a “play” button 64 is displayed. The “playback” button 64 is a playback button for a moving image that has been temporarily stopped. By clicking this button 64 (step S14), the main server 2 transmits a moving image following the image 57 in FIG. The user terminal 4 resumes (step S15), and the user terminal 4 resumes moving image reproduction following the moving image 57 of FIG. 3 (step S16). When the “play” button 64 is clicked, the timer 19 finishes measuring the time during which the playback of the moving image is paused, and the time recording unit 20 records the measured pause time of the moving image.

  The moving image 57 is reproduced by the above flow. Note that the timer 19 starts measuring the reproduction time of the moving image.

  FIG. 5 shows a reproduction state when the first analysis unit 23 selects from the balloon storage unit 27 corresponding to the moving image and edits the moving image. A balloon 65a is edited for the automobile 65 traveling on the highway, and a balloon 66a is edited for the store 66 in the service area. The advertisement information corresponds to these balloons 65a and 66a. When the user terminal 4 clicks the balloon 65a, a homepage related to the automobile 65a is displayed, and when the user clicks the balloon 66a, a cooking menu related to the store 66 is displayed. A homepage such as is displayed. Therefore, it is possible to connect to the client server 3 by clicking on the balloons 65a and 66a.

DESCRIPTION OF SYMBOLS 1 Marketing research apparatus 2 Main server 3 Client server 4 User terminal 5 Communication line, such as a network communication line and terrestrial digital 12 User database 13 Client database 14 Moving image database 15 Specific position information database 16 Advertising information database 17 1st click recording part 18 Second click recording unit 19 Timer 20 Time recording unit 21 Reception unit 22 Click discrimination unit 23 First analysis unit 24 First transmission unit 25 Second analysis unit 26 Second transmission unit 27 Balloon storage unit 28 Playback control unit

Claims (7)

A marketing research apparatus comprising a main server, a user terminal, and a client server connected by a communication line consisting of a net communication line or a terrestrial digital, and performing a marketing research based on a click of the user terminal,
The main server is
ID, password, and a user database that stores user information with e-mail address, gender, the attribute information of the user, which consists of age,
Client's name, address, products and services, business information, and the client database that stores the client information with the attribute information consisting of URL client,
A moving image database storing a plurality of moving images;
A specific position information database storing specific position information for specifying a specific position in the moving image with respect to an object in the moving image being reproduced;
A receiving unit for receiving signals from the user terminal and the client server;
The signal from the user terminal received by the receiving unit is the first click for a moving image distribution request, the second click to a specific position of the moving image being reproduced, or the reproduction is stopped. A click discriminating unit that discriminates whether the stop click of the moving image is clicked,
An advertisement information database storing a plurality of advertisement information corresponding to the URL and specific position information of the client corresponding to the specific position information;
A first click recording unit that records the first click determined by the click determination unit as first click information and accumulates and records past first click information by the user terminal;
A second click recording unit that records the second click determined by the click determination unit as second click information and accumulates and records past second click information by the user terminal;
By inputting the first click information, user information in the user database, client information in the client database, moving images in the moving image database, and specific position information in the specific position information database The URL and advertisement information in the advertisement information database, the first click information in the first click recording unit and the accumulated past first click information, the second click information in the second click recording unit and the accumulated A first analysis unit that collates and compares past second click information and selects a moving image, specific position information, and advertisement information according to the user terminal;
By inputting the second click information, user information in the user database, client information in the client database, moving images in the moving image database, and specific position information in the specific position information database The URL and advertisement information in the advertisement information database, the first click information in the first click recording unit and the accumulated past first click information, the second click information in the second click recording unit and the accumulated A second analysis unit that collates and compares past second click information and selects client information, moving images, specific position information, and advertisement information according to the user terminal;
A first transmission unit that transmits the moving image, the specific position information, and the advertisement information selected by the first analysis unit to the user terminal;
A second transmission unit that transmits the client information, the moving image, the specific position information, and the advertisement information selected by the second analysis unit to the user terminal;
In addition to the selection based on the input of the first click information, the first analysis unit includes user information in the user database, client information in the client database, a moving image in the moving image database, Specific position information in the specific position information database, URL and advertisement information in the advertisement information database, first click information in the first click recording unit and accumulated past first click information, and the second click record By selecting and leveling research factors common to the second click information in the department and the accumulated past second click information, it consists of the user's willingness to purchase and the degree of interest in the purchase and sale items consisting of products and services. Create first research information for each client server,
In addition to the selection based on the input of the second click information, the second analysis unit includes user information in the user database, client information in the client database, a moving image in the moving image database, Specific position information in the specific position information database, URL and advertisement information in the advertisement information database, first click information in the first click recording unit and accumulated past first click information, and the second click record By selecting and leveling research factors common to the second click information in the department and the accumulated past second click information, it consists of the user's willingness to purchase and the degree of interest in the purchase and sale items consisting of products and services. Create second research information for each client server,
The first transmitting unit transmits the moving image selected by the first analyzing unit, the specific position information, and the advertisement information to the user terminal, and simultaneously transmits the first research information created by the first analyzing unit to the client server. ,
The second transmission unit transmits the client information, the moving image, the specific position information, and the advertisement information selected by the second analysis unit to the user terminal, and simultaneously transmits the second research information created by the second analysis unit to the client server. A marketing research apparatus characterized by transmitting . The first analysis unit receives a GPS signal of the user terminal when the first click information is input, and selects the moving image, the specific position information, and the advertisement information according to the GPS signal by inputting the GPS signal. And
The second analysis unit receives a GPS signal of the user terminal when the second click information is input, and the input of the GPS signal matches the client information, the moving image, the specific position information, and the advertisement information with the GPS signal. selecting Te marketing research system of claim 1, wherein. The first analysis unit receives a GPS signal of the user terminal when the first click information is input, generates the first research information according to the GPS signal by inputting the GPS signal, and performs the second analysis. 2. The unit according to claim 1, wherein a GPS signal of a user terminal when the second click information is input is input, and the second research information is generated according to the GPS signal by inputting the GPS signal. marketing research device. The main server further includes a balloon storage unit that stores a plurality of balloons played together with the object having the specific position information,
The first analysis unit and the second analysis unit select a balloon corresponding to the selected moving image, specific position information, advertisement information, and client information from the balloon storage unit and edit the balloon into the specific position information. The marketing research apparatus according to claim 1 . The balloon storage unit stores the balloon corresponding to user information in the user database, client information in a client database, specific position information in a specific position information database, and advertisement information in an advertisement information database. The marketing research apparatus according to claim 4 . The main server pauses the reproduction of the moving image transmitted by the first transmission unit or the moving image transmitted by the second transmission unit, and reproduces the moving image when there is a subsequent moving image reproduction click of the user terminal. The marketing research apparatus according to claim 1, further comprising a reproduction control unit that resumes the process . 6. The marketing research apparatus according to claim 4, wherein the balloon is the specific position information .

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