JP6124858B2 - Content system, server apparatus, and operation method of server apparatus - Google Patents

Description

  The present invention relates to a technique for giving a mission according to a state of a user terminal and performing an advertisement or the like through giving a user motivation to complete the mission.

  Development of mobile terminals that can be connected to a network is in progress. In addition, as mobile terminals become more advanced, mobile terminals have functions for operating various applications including games, functions for detecting the current position using GPS (Global Positioning System), electronic compass functions, camera functions, etc. Have been equipped.

  Under such circumstances, a technique is known in which a game is developed based on position information of a user terminal and a user who executes the game is guided to an actual store or the like (see, for example, Patent Document 1). ). In addition, a technique is known in which characters appearing and items that can be acquired are changed according to position information of the user terminal (see, for example, Patent Document 2).

Japanese Patent Laid-Open No. 2002-49681 Japanese Patent No. 4137152

  When a game is developed based on the location information of the user terminal as in Patent Document 1, it takes time and money to create a new game scenario and produce a game according to the scenario. For this reason, the provision frequency of a new game becomes small and the user gets bored. Also, as in Patent Document 2, when changing the items that can be acquired according to the position information of the user terminal, if the item desired by the user does not match the item that can be acquired by the game, the user is willing to play the game. Will be lost.

  On the other hand, many game applications that can be executed on a mobile terminal have been developed, and a service that allows a user to execute a game on the mobile terminal has been provided.

  Therefore, it is desired to provide a technique for acquiring what a user desires while using an existing game application.

  As one aspect of the present invention, a content system having a server device and a user terminal that can communicate with each other, wherein the server device is status information indicating the status information of the user terminal and the status of the user terminal. A condition information storage unit that stores condition information that is determined to be established or not established in association with each other, a content storage unit that stores content corresponding to the condition information, and status information received from the user terminal When the condition information stored in the storage unit is established by the storage unit that acquires and stores the condition information stored in the condition information storage unit and the situation information transmitted from the user terminal. A content transmission unit that transmits the content stored in the content storage unit corresponding to the condition information to the user terminal, and the user The end is received by a transmitting unit that transmits the status information to the server device, a second transmitting unit that transmits the status information to the server device, and a receiving unit that receives content transmitted from the server. A content system having a storage unit for storing the content is provided.

  As one aspect of the present invention, a condition information storage unit that associates and stores state information of a user terminal and condition information that is determined to be established or not established based on the situation information that represents the situation of the user terminal, and the condition information Correspondingly, a content storage unit that stores content, a storage unit that stores condition information stored in the condition information storage unit in association with state information received from the user terminal, and a transmission from the user terminal A content transmission unit that transmits content stored in the content storage unit corresponding to the condition information to the user terminal when the condition information stored in the storage unit is satisfied by the status information Are provided.

  As one aspect of the present invention, a condition information storage unit that associates and stores state information of a user terminal and condition information that is determined to be established or not established based on the situation information that represents the situation of the user terminal, and the condition information A method of operating a server device having a content storage unit that stores content correspondingly, storing condition information stored in the condition information storage unit in association with state information received from the user terminal, The content information stored in the content storage unit corresponding to the condition information is transmitted to the user terminal when the stored condition information is satisfied by the situation information transmitted from the user terminal. A method of operating a server device including the above is provided.

  According to the present invention, a mission can be given to a user without newly creating a game application, and the acquisition of what the user desires through the game application and the completion of the mission are both compatible. Can do. Further, when the user completes the mission, a new mission is given to the user, and the user can be prevented from getting bored.

1 is a schematic diagram of a system according to an embodiment of the present invention. The sequence diagram explaining operation | movement of the system which concerns on one Embodiment of this invention. An example of the appearance of a user terminal concerning one embodiment of the present invention An example of the appearance of a user terminal concerning one embodiment of the present invention An example of the appearance of a user terminal concerning one embodiment of the present invention An example of the appearance of a user terminal concerning one embodiment of the present invention An example of the appearance of a user terminal concerning one embodiment of the present invention An example of the appearance of a user terminal concerning one embodiment of the present invention An example of the appearance of a user terminal concerning one embodiment of the present invention An example of the appearance of a user terminal concerning one embodiment of the present invention An example of the appearance of a user terminal concerning one embodiment of the present invention An example of the appearance of a user terminal concerning one embodiment of the present invention An example of the appearance of a user terminal concerning one embodiment of the present invention Functional block diagram of a user terminal according to an embodiment of the present invention The functional block diagram of the hardware level of the user terminal which concerns on one Embodiment of this invention Functional block diagram of a server apparatus according to an embodiment of the present invention An example figure of information which a server apparatus concerning one embodiment of the present invention manages The flowchart of the process of the server apparatus which concerns on one Embodiment of this invention.

  Hereinafter, modes for carrying out the present invention will be described as some embodiments. The present invention is not limited to these embodiments, and various modifications can be made without departing from the spirit of the present invention.

(Embodiment 1)
FIG. 1 is a schematic diagram of a system according to an embodiment of the present invention. As shown in FIG. 1, the system 100 includes a server device 101 and a user terminal 102. The server device 101 and the user terminal 102 can communicate with each other via the network 103. The network 103 is a wireless LAN (Local Area) for connecting to the Internet.
Network), a communication network for mobile phones, and the like. The network 103 is mainly assumed to be a wireless communication network, but may include a wired communication network.

  In FIG. 1, one server device 101 and one user terminal 102 are shown. However, a plurality of server devices 101 may be provided in combination with a plurality of servers. For example, a server device may be provided for each function according to each function, and a plurality of functions may be provided by a plurality of server devices. In FIG. 1, a user terminal 102 is illustrated on behalf of a plurality of user terminals, and the plurality of user terminals can communicate with the server apparatus 101.

  FIG. 2 is an example of a sequence diagram for explaining the operation of the system according to the embodiment of the present invention. On the user terminal 102, an application according to an embodiment of the present invention is activated. This application is referred to as “launcher application” or “launcher application”. When the launcher application is activated, authentication information is transmitted from the user terminal 102 to the server apparatus 101 by the application as processing in step S201. In step S201 and other steps, it is assumed that the network 103 is used for communication between the user terminal 102 and the server apparatus 101. The authentication information includes, for example, a combination of the user ID of the user terminal 102 and a password. Further, the authentication information may include biometric information such as the fingerprint of the user of the user terminal 102 and information calculated from the biometric information (for example, a hash value of the biometric information). The authentication information is input to the user terminal 102 by the user when the launcher application is set, when the launcher application is started, or immediately before the authentication information is transmitted.

  FIG. 3 shows an example of the appearance of the user terminal 102 immediately after the authentication information is transmitted from the user terminal 102 to the server apparatus 101 in step S201. On the main screen 311, a character string “under authentication” is displayed. The user terminal 301 includes a speaker 302 and operation buttons 303. The user terminal 301 may include a microphone that is not shown. However, although the user terminal 301 is shown as a kind of mobile phone in FIG. 3, the user terminal 301 does not have to be a mobile phone having a call function. Any terminal device having a communication function and a function for operating an application may be used.

  In FIG. 3, a user terminal 301 includes a display, and an indicator 304 indicating the strength of radio waves from the base station, a remaining battery indicator 305, and the like are displayed on the display. The user terminal 301 may be able to communicate with the server device 101 via a base station. In addition, a user name 306 is shown on the display. An arbitrary character string can be used for the user name 306. The user name 306 may be a user ID included in the authentication information. A button 307 displayed on the display is for returning the display content of the main screen described later, and a button 308 is for redrawing the main screen. The button 309 is a button for displaying an initial screen display (top screen display) displayed when the launcher application according to the embodiment of the present invention is started. In addition, the button 310 is an application (“card application” or “card application”) for viewing content obtained by completing a mission presented to the user by the launcher application according to an embodiment of the present invention. This button is for starting up. The main screen 311 is displayed by an application.

  The mission is information displayed on the user terminal 102 as one or a plurality of assignments given from the server apparatus 101. Examples of tasks include running a specific game a predetermined number of times and ending it, clearing a specific game a predetermined number of times (in other words, achieving the purpose of the game, etc.), going to a specific place and posting on that place, etc. Such as entering specific information. In addition, the type and number of games executed, the number of points acquired in the game, and the like can be included. An example of a mission for inputting posted information is to capture information of a two-dimensional barcode with a camera or the like provided in a user terminal and transmit it to the server apparatus 101.

  The mission is stored as condition information corresponding to the task in the server apparatus 101. The condition information is a condition for determining whether or not the condition is established based on the situation information indicating the situation of the user terminal 102. The situation information indicating the situation of the user terminal 102 is information that changes when a user who changes due to the action of the user of the user terminal 102 performs some action. For example, positional information, acceleration information, image information indicating surrounding scenery, ambient temperature information, atmospheric pressure information, biological information such as user body temperature and pulse, blood pressure, brain waves, etc. It is. Such information is measured by a sensor, a photographing device (camera) or the like provided in the user terminal.

  In addition, the status information includes the remaining amount of memory of the user terminal 102, information stored in the user terminal 102 (for example, the type of content stored, the type and number of stored content, and the content belongs to Series). In addition, date / time, day of the week, and time can be included in the status information.

  The condition information includes a specific game that has been cleared a predetermined number of times, information posted in a specific location, input by a user to a specific location, and an acceleration in a predetermined range. The image information that represents the information of the image of the specific landscape, the specific content stored in the user terminal 102, and the like.

  In addition, information indicating that the user has operated the user terminal 102 can also be information that changes due to the action of the user of the user terminal 102. For example, the information indicates that the user has pressed a button provided on the operation unit of the user terminal 102 or touched the display. The status information also includes information indicating that the user has started the game application on the user terminal 102 and played the game, information indicating which stage of the game has been reached, and information indicating whether or not the game has been cleared. Can be included.

  As will be described later, the condition information is stored in the server apparatus 101 in association with the state information. Also, when status information indicating the status is received from the user terminal 102 from the server device 101, the condition information stored in association with the status information is read and acquired, and the user terminal 102 or the user terminal 102 is read out. Are stored in association with the user identification information.

  In addition, when all the mission tasks are completed, that is, when all the condition information corresponding to the mission tasks is satisfied, in the present embodiment, content indicating that may be received from the server device 101. . Note that the content received from the server device 101 and stored in the user terminal 102 is also referred to as “obtaining content”. The content received and stored in the user terminal 102 upon completion of the mission is referred to as “obtained content”. " In addition, completion of all mission tasks is also referred to as “completion of the mission”.

  The content may be a still image, moving image information, audio information or a program, or a combination thereof. Such content can indicate that the mission has been completed. When the mission is composed of a plurality of tasks, content indicating that the task has been completed may be received from the server device 101 each time the task is completed.

  The content may be identification information of information stored in the server apparatus 101 or another server apparatus. In this case, after the content as the identification information is stored in the user terminal 102, when the identification information is selected, the information stored in the server device 101 or another server device is transferred to the user terminal 102. Is started and information is reproduced and displayed on the user terminal 102. In this case, the content may further include an icon, and the icon may be used to predict what kind of information the content is. Further, instead of storing the identification information in the user terminal 102, the content may be associated with the user ID in the server apparatus 101 or another server apparatus and can be browsed from a portal page dedicated to the user. . In this case, the user terminal 102 may receive the URL of the portal page dedicated to the user as content.

  In the present embodiment, a series is formed by combining a predetermined number of types or a predetermined number of contents. Then, one series of content is stored in the user terminal 102 to express that one mission has been completed. The series is recognized as, for example, a group of ideas such as Shochiku-ume, a group of picture patterns, a group of meanings indicated by contents, a group of stories represented by contents, or a continuous series of numbers and characters.

  When one series of content is stored in the user terminal 102, it can be handled as coupon information that can be used at a store or the like. In one series of contents, for example, information such as a store that can be used as a coupon or information about a preferential treatment that can be received may be included in the content obtained at the end. Further, when one series of contents is prepared, it may be possible to decrypt information on stores or the like included as encryption or information on preferential treatment.

  In addition, each content may not be used as a coupon, but may include advertisement information. This motivates the user who has acquired the content to be interested in the advertisement and to acquire all the content that forms the series.

  In FIG. 3, buttons for newly starting and switching applications are arranged below the main screen 311. For example, “game” is a button for starting an application for playing a game or switching to an application for playing a game. As described above, in this embodiment, playing a game can be one of missions. “Profile” is a button for inputting or changing the attribute information of the user of the user terminal 301. “Message” is a button for exchanging messages with other users via the server apparatus 101. The message exchange is performed, for example, to inform an acquaintance that the mission has been completed or to transfer or exchange the obtained content.

  When the server apparatus 101 receives the authentication information, it generates an authentication result that determines whether the authentication information stored in the server apparatus 101 matches the received authentication information. For example, the password associated with the user ID is searched from the user ID included in the received authentication information, and it is determined whether the hash value of the password and the information included in the received authentication information are equal. To do. In step S202, the authentication result is transmitted from the server apparatus 101 to the user terminal 102.

  Although described as “user ID” in the previous paragraph, it may be desirable that the authentication information does not include the user ID but includes a terminal ID for authenticating the user terminal 102. As will be described below, in the present embodiment, the content is stored in the user terminal 102, so it may be desirable for the server device 101 to authenticate the user terminal 102 in which the content is stored. As an example of the terminal ID, a subscriber ID used in a mobile phone or the like can be used.

  When the authentication result indicates that the user of the user terminal 102 has been authenticated by the server apparatus 101, the launcher application of the user terminal 102 generates state information and transmits it to the server apparatus 101 in step S203. . The state information is information indicating the state of the user terminal 102. The state information includes position information indicating the position of the user terminal 102. The position information can be expressed by longitude and latitude information indicating the position of the user terminal 102, for example. Such position information is acquired using, for example, a GPS function. Further, the state information may be image information obtained by photographing the surroundings with a camera (photographing device) included in the user terminal 102. In this case, when the image information as the state information is transmitted to the server apparatus 101, the server apparatus 101 approximates the feature amount by extracting a feature amount such as a color or shape taken from the image information. An image having a feature amount may be searched to estimate the position of the user terminal 102 and the direction in which the camera is facing.

  The status information can also include the amount of memory used by the user terminal 102, the name of the folder stored in the memory of the user terminal 102, and the name of the file stored in the folder. In addition, ambient information such as the ambient temperature and humidity around the user terminal 102 and the electric field strength of radio waves used for wireless communication can also be included. In addition, time information indicating the current time can also be included in the state information.

  When the server apparatus 101 receives status information from the user terminal 102, mission information is generated based on the status information. The mission information is information representing a mission for the user of the user terminal 102. As described above, when it is detected that the task of the mission represented by the mission information has been completed, content indicating that the task has been completed is transmitted to the user terminal 102 and stored in the user terminal 102.

  The server apparatus 101 may have a database that stores state information and mission information in association with each other. In this case, the server apparatus 101 generates mission information by searching for mission information from the received state information. Alternatively, the conditions for the state information are stored, and the conditions and the mission information may be stored in association with each other. In this case, the server apparatus 101 obtains a condition established by the received state information, and generates mission information by searching for mission information associated with the established condition. The server apparatus 101 may generate mission information after supplementing the received state information with other information. For example, the server apparatus 101 inquires weather information such as weather, temperature, humidity, and time at the position indicated by the position information included in the state information to the other server apparatus, or the server apparatus 101 collects weather information of each place from the other server apparatus. For example, the weather information at the position indicated by the position information may be obtained, and the information may be generated by searching for mission information by combining these information and the received state information.

  It should be noted that the system operation according to the present embodiment can be started from step S203 without performing steps S201 and S202. In this case, since the mission information is generated in a state where the user and the user terminal 102 are not authenticated, there is a case where the mission information cannot be generated based on the attribute of the user. For example, mission information according to age and mission information according to gender may not be generated.

  When the server apparatus 101 generates mission information, the generated mission information is transmitted from the server apparatus 101 to the user terminal 102 as processing in step S204. Then, the user terminal 102 displays the mission information on the display of the received mission information. Note that mission information corresponding to a plurality of missions may be generated by the server apparatus 101 and transmitted to the user terminal 102. In this case, the user of the user terminal 102 selects the mission.

  FIG. 4 shows an example in which the user terminal 102 displays the received mission information on the main screen. In FIG. 4, “Current position: in front of Shibuya station” is displayed on the main screen, and with a mark indicating sunny, “sunny weather”, “temperature 27 ° C.”, etc., the server device 101 etc. The result of searching for weather and temperature is displayed. Also, two icons 401 and 402 corresponding to the mission are displayed under “Mission”. The icon 401 indicates that “a full beer is free”, and when a mission corresponding to this icon is completed, a beer can be finally obtained free of charge. The icon 402 displays “Go to shaved ice shop”, and when the mission corresponding to this icon is completed, it is finally shown that preferential treatment or the like can be received at a store or the like where shaved ice is provided.

  FIG. 5 shows an example of the main screen displayed when an operation is performed such as pressing one of the icons 401 and 402. In FIG. 5, a map is displayed on the main screen, and marks A to D are shown. These marks notify places where benefits can be obtained by fulfilling the mission (for example, places such as stores that can be used as coupons). In other words, in the case of FIG. 4, the location of a place where a glass of beer can be obtained free of charge, a store that provides shaved ice that can be used for preferential treatment, etc. is notified in advance.

  Alternatively, when the mission information received by the user terminal 102 is displayed on the main screen, a map indicating a location related to the mission may be displayed as shown in FIG. In this case, the user who views the map may select the marks A to D displayed on the map of FIG. 5 and confirm the mission contents.

  FIG. 6 is an example of a screen displayed by selecting any of the marks A to D or operating any of the icons 401 and 402. On this screen, it is displayed that when a mission is completed and one series of contents is stored in the user terminal 102, a coupon that allows a beer to be obtained free of charge at a tavern is obtained. Further, in order to obtain a coupon, three cards as contents are required, and it is shown that the difficulty of obtaining the coupon (rare degree) is two out of five. Here, it is assumed that the card is image information.

  The card as image information is, for example, precise still image information, and may be composed of a still image on the front surface and a still image on the back surface, like a real card. On either the front side or the back side, there is a description of a store or the like that can be used as a coupon when the mission is completed, and the contents of special treatment. Or the hyperlink for obtaining the description of a store etc. and the content of special treatment may be included.

  When a mission displayed on the user terminal 102 is selected and an action for completing the mission is started, mission start information is transmitted from the user terminal 102 to the server apparatus 101 as processing in step S205. When the server apparatus 101 receives the mission start information, information necessary for completing the mission may be downloaded, for example, a game to be cleared may be downloaded to the user terminal 102 as necessary. If information necessary for completing the mission is already downloaded and stored in the user terminal, step S205 may be omitted.

  In addition, after an action for completing one mission is started, an action for completing another mission can be started before the mission is completed. At this time, if an action for completing is started but an uncompleted mission is an uncompleted mission, the number of uncompleted missions can be limited for one user terminal or one user. . For example, in the situation where the number of incomplete missions is a predetermined number, when a user tries to start an action to complete a new mission, one of the incomplete missions is set to an unstarted state. You can also ask them to do it. By performing such a restriction, the user can be concentrated on the completion of the mission. Therefore, the mission start information can be transmitted from the user terminal 102 to the server apparatus 101, and the number of incomplete missions can be managed by the server apparatus 101. Note that when the mission is in an unstarted state, the action history for completing the mission is cleared, and all the tasks of the mission must be completed in order to complete the mission again. The number of incomplete missions can be managed by the user terminal 102 by a launcher application or the like.

  FIG. 7 is an example of a state in which a game application is started in order to fulfill the mission displayed in FIG. The game application is activated by operating a start icon displayed on the main screen of FIG. The game application can be started by operating the “game” button below the main screen.

  The game application is preferably an application different from the launcher application. This is because it becomes easy to download and add a game to be played to complete the mission.

  In addition, when the game application and the launcher application are separate, the contents of the authentication information used by the game application may be different from the contents of the authentication information used by the launcher application. For example, the authentication information used by the game application includes a user ID for identifying the user, and the authentication information used by the launcher application includes a terminal ID for identifying the terminal. The ID and terminal ID may be different. Further, the user can acquire a plurality of user IDs, and can use different user IDs for each application executing the game. Therefore, when starting a game application from a launcher application, a means for temporarily replacing authentication information used by the game application with authentication information used by the launcher application is required. For example, authentication information stored in the registry area of the launcher application is temporarily replaced with authentication information used by the launcher application. Further, when the authentication information is temporarily replaced in this way, it is preferable that a dialog screen for obtaining user permission for replacement is displayed on the main screen or the like.

  In this way, by making the authentication information used by the game application the same as the authentication information used by the launcher application, the server device 101 has cleared the game provided by the game application started by which user terminal. Can be detected, and the degree of completion of the mission (how much condition information corresponding to the mission has been established) can be managed.

  When the mission or the task of the mission is completed, mission completion information that is information indicating the completion is transmitted from the user terminal 102 to the server apparatus 101 as processing in step S206. And the server apparatus 101 transmits a content to the user terminal 102 as a process of step S207 according to mission completion information.

  FIG. 8 shows an example of a state in which the game by this game application is cleared, and it is shown that 63756 is obtained as a score. Mission completion information including this score is transmitted to the server apparatus 101, and in response to this, content representing three cards is transmitted from the server apparatus 101 and received by the user terminal 102 as content. As described above, when the task for completing the mission proceeds one step (for example, when one task is completed) such as clearing a game by a game application, the content obtained is not limited to one, and a plurality of contents can be obtained. May be. Further, when a plurality of contents are obtained, the same contents may be obtained in duplicate. In this way, by making the user terminal 102 receive content that seems to be useless when arranging a series of content, the user tries to transfer the received content to another user. At the time of this transfer, word-of-mouth information about games, coupons, etc. is transmitted to other users, and the advertising effect can be improved.

  The transfer of content means that the content stored in the user terminal 102 is transmitted to another user terminal and the content stored in the user terminal 102 is deleted.

  Whether or not to obtain a plurality of contents is preferably determined by a secret condition stored in the server apparatus 101. Secret here means that it is not widely known among users. For example, if you clear the game at a certain time, you will get 2 cards. If you clear the game at another time, you will get 1 card. When is the specific time? The user is not notified. By doing in this way, when a specific time zone is, it becomes a hot topic among users, and the advertising effect is further increased.

  FIG. 9 shows an example in which card information 901 as received content is displayed on the main screen. In addition, a button 902 displaying “TRY AGAIN” is displayed on the main screen. When the button 902 is pressed, the game starts again. In addition, a button 903 displayed as “Communicate feelings” is also displayed on the main screen. When this button 903 is effective, a message can be transmitted to another user via the server apparatus 101 or the like. In addition, the acquired content can be transferred to other users. When content is transferred, a message of a user who transfers the content can be attached.

  As described above, in the present embodiment, since mission information is transmitted from the server device according to the state information transmitted from the user terminal, the user is determined according to the state of the user terminal user. Will be motivated to complete the mission with interest. Further, by using the content obtained by completing the mission as a coupon or the like, an advertising effect can be obtained. Also, by temporarily replacing the authentication information, it is necessary to use the game application to complete the mission. Even if the authentication information used by the game application is different from the authentication information of the launcher application, a smooth application Switching is possible.

(Embodiment 2)
As an embodiment 2 of the present invention, an embodiment will be described in which an action for completing a mission is started from an application (card application) for browsing and managing the obtained content.

  FIG. 10 shows an example in which a folder in which the obtained content is classified is displayed on the main screen. This display is performed, for example, when the button 310 displaying “collection rack” in FIG. 3 is pressed. A folder 1001 displayed as “complete” indicates a folder in which all contents belonging to one series are stored after the mission is completed, and a folder 1002 displayed as “being challenged” is for managing incomplete missions. Folder.

  FIG. 11 shows an example in which the folder 1002 displayed as “being challenged” is selected and its contents are displayed. An icon 1101 displaying “Izakaya Iroha 3/4” is displayed. As for this, regarding the “Izakaya Iroha” mission, not all the contents belonging to one series have been obtained, and three or three contents out of four or four contents in the series have been obtained. It has been shown. When the icon 1101 is pressed, a process for completing the mission is started. For example, an application for playing a game is activated.

  When the folder 1002 displayed as “challenge” is selected, an incomplete mission is selected, and when the mission is completed, content is transmitted from the server apparatus 101 and the mission is completed. Information is also transmitted to the user terminal 102, and in response to receiving this information, the user terminal 102 moves the mission from the folder 1002 displaying “challenge” to the folder 1001 displaying “complete”. The information indicating that the mission transmitted from the server apparatus 101 has been completed may be content. For example, a bit indicating that the mission has been completed is embedded in the content, and if the bit is 1, the fact that the mission has been completed may be indicated.

  FIG. 12 shows an example in which the folder 1001 displayed as “Complete” is selected and its contents are displayed. In FIG. 12, it is displayed that a series of contents for “Sweet Manner” and “◯ Δ Department Store” have been collected. In FIG. 12, when “Sweet treatment” is selected, the display of FIG. 13 is performed.

  In FIG. 13, icons 1301 to 1304 of content belonging to one series of “Sweetness and hoho” are displayed. By performing an operation such as clicking on each icon, it is possible to perform an enlarged display or to reproduce a sound or a moving image.

  Further, in FIG. 13, a button 1305 displayed as “Give to a friend” is displayed. When this button 1305 is pressed, when a plurality of the same contents are obtained, the contents can be transferred to an acquaintance. At this time, you can attach a message to an acquaintance. Thereby, it is possible to transmit word-of-mouth information about missions, contents, impressions of use as coupons, etc., and an advertising effect can be improved.

  In addition, when a plurality of the same contents are obtained, transferring a content to an acquaintance can be a new mission. That is, when the server device 101 advances a step toward completion of a mission by completing a game or the like (when one mission task is completed), a plurality of the same content (such content is ("Duplicate content") is transmitted to the user terminal 102. And, as a new mission to transfer duplicate content to other users, bonus content can be obtained or content of incomplete missions of users can be obtained when duplicate content disappears It may be. Thereby, more advertising effects by word of mouth can be obtained.

(Embodiment 3)
As a third embodiment of the present invention, configurations of a user terminal and a server device will be described.

  FIG. 14 shows a functional block diagram of a user terminal according to an embodiment of the present invention. The user terminal 1401 includes a launcher application operation unit 1402, a game application operation unit 1403, and a card application operation unit 1404.

  The launcher application operation unit 1402 is a unit for receiving mission information from the server apparatus 101, displaying the mission, and operating an application for starting another application such as a game application for completing the mission. For example, the mission information is received from the server device 101, the mission is displayed, the program for starting another application such as a game application for completing the mission, and other programs to be started to complete the mission Contains data associated with the application.

  The game application operation unit 1403 is a unit for operating a game application. For example, a program for executing a game and data necessary for executing the game are included.

  The card application operation unit 1404 is a unit for managing content collected upon completion of a mission. Includes the program, content collected upon mission completion, and necessary data.

  In the present embodiment, the launcher application operation unit 1402, the game application operation unit 1403, and the card application operation unit 1404 can be mutually activated. For example, the game application operation unit 1403 can be activated and the game application can be operated from the state in which the launcher application is operating by the launcher application operation unit 1402. Further, by pressing a button displayed as “collection rack”, the card application operation unit 1404 can be activated to operate the card application.

  In addition, when the game application is operated by the game application operation unit 1403 and the game is cleared, the launcher application operation unit 1402 is activated, and the mission for which the game is to be cleared can be continuously performed. it can. Also, the card application operating unit 1404 can be activated to operate the card application in order to add content collected by clearing the game to a folder or the like.

  Further, the card application operation unit 1404 can display a folder under challenge, activate the game application operation unit 1403, and operate the game application. Further, when the situation changes, such as moving, the launcher application operation unit 1402 can be activated to operate the launcher application.

  FIG. 15 shows a functional block diagram of the user terminal at the hardware level. A user terminal 1501 includes a CPU 1502, a RAM 1503, a ROM 1504, a secondary storage unit 1505, an interface unit 1506, and a communication unit 1507. When the power of the user terminal 1501 is turned on, the monitor stored in the ROM 1504 is activated, the operating system is read from the secondary storage unit 1505 which is a nonvolatile storage device into the RAM 1503, and is executed by the CPU 1502. . The interface unit 1506 is in charge of input / output with respect to the user, and a new program (application) is read from the secondary storage unit 1505 into the RAM 1503 and executed by the CPU 1502 by the user's operation. A communication unit 1507 is used when a program executed by the CPU 1502 communicates with the server device.

  For example, the communication unit 1507 is used to transmit status information and status information to the server apparatus 101 and to receive mission information and content from the server. The received mission information and content are stored in the secondary storage unit 1505.

  FIG. 16 is a functional block diagram of a server device according to an embodiment of the present invention. The server device 1601 includes a user authentication unit 1602, a user database 1603, a state information processing unit 1604, a mission information management unit 1605, and a mission information generation unit 1606.

  The user authentication unit 1602 authenticates the user of the user terminal using authentication information transmitted from the user terminal 102. A user database (storage unit) 1603 manages attribute information such as user IDs. In addition, the user database 1603 manages which condition information is established and which condition information is not established for the condition corresponding to the task of the mission for each of the challenging missions in the user terminal of the user. To do. In addition, a history of contents transmitted to the user terminal 102 can be stored. The state information processing unit 1604 receives the state information transmitted from the user terminal 102, and if necessary, supplements the received state information with other information (for example, weather information) and transmits it to the mission information generation unit 1606. To do.

  A mission information management unit (condition information storage unit) 1605 stores and manages mission information and its management information. For example, state information and mission condition information are stored in association with each other.

  FIG. 17 shows an example of information managed by the mission information management unit 1605 for each mission. In FIG. 17, the “mission condition” column stores that the place is in front of Shibuya Station and the temperature is 25 ° C. or higher. Therefore, this mission is selected when the user terminal is located in front of Shibuya Station and the temperature in front of Shibuya Station is 25 ° C or higher. Further, “◯ △ Game Clear” is stored in the “Mission Completion Condition” column, and when the ○ △ game is cleared, the mission is completed. “Card 175, card 187, card 574, card 612” is stored in the “card” column, and the ID of the obtained content is indicated each time the mission is completed. That is, when the game is cleared for the first time as a mission, the content indicated by the ID of “card 175” is transmitted to the user terminal. Next, when the game is cleared as a mission, the content indicated by the ID of “card 187” is transmitted to the user terminal.

  The content main body is stored in a content storage unit (not shown in FIG. 16) corresponding to the condition information.

  “1” is stored in the “last card” column. This is because when the number of contents stored in the “last card” field minus the number stored in the “card” field is stored in the user terminal, the “card” field automatically This means that content not stored in the user terminal among the content stored in is transmitted to the user terminal. In the example of FIG. 17, when the card 175 and the card 187 are stored in the user terminal and the card 574 is newly transmitted and stored in the user terminal, the remaining card 612 is also used. Will be sent to the user terminal. If the content that is automatically transmitted to the user terminal indicates that the content series is complete, the user of the user terminal can easily know that the content collection has been completed. . Further, if the last content can be used as a coupon, the coupon can be easily confirmed.

  In the “card attribute” field, card attribute information is stored. In FIG. 17, the rare degree is stored. In addition, a condition regarding the attribute of the user of the user terminal may be stored. For example, it may be stored that it is a mission for women or a mission for adults. This makes it possible to generate mission information with reference to the user attribute information stored in the user database 1603.

  The mission information generation unit 1606 refers to information managed by the mission information management unit 1605 and information (for example, user attribute information) stored in the user database as necessary, and from the state information processing unit 1604. Mission information is generated from the transmitted information and transmitted to the user terminal.

  When the server apparatus 101 receives the mission completion information, the content transmission unit 1607 transmits content corresponding to the condition information established by the mission completion information. At this time, the content transmission unit 1607 refers to the content transmission history stored in the user database, determines whether to transmit the content redundantly, determines whether to transmit the bonus content, and the like. May be.

  FIG. 18 is an example of a flowchart of processing of the server apparatus. In step S1801, the user authentication unit 1602 authenticates the user. In step S1802, the state information processing unit 1604 receives state information. As the processing in step S1803, the mission information generation unit 1606 generates mission information. In step S1804, the mission information generation unit 1606 transmits mission information to the user terminal. When the mission is completed, the content transmission unit 1607 transmits the content as the processing of step S1805.

  As described above, according to the present invention, a mission can be given to a user without newly creating a game application, and both the acquisition of what the user desires and the completion of the mission are compatible. be able to. Further, when the user completes the mission, a new mission is given to the user, and the user can be prevented from getting bored.

Claims (18)

A content system having a server device and a user terminal that can communicate with each other,
The server device
A condition information storage unit that stores the state information of the user terminal and the condition information that is determined to be established or not established by the situation information indicating the situation of the user terminal;
A condition information generator for generating the condition information;
A content storage unit for storing content corresponding to the condition information;
A storage unit that acquires and stores condition information stored in the condition information storage unit in association with state information received from the user terminal;
When the condition information stored in the storage unit is satisfied by the situation information transmitted from the user terminal, the content stored in the content storage unit corresponding to the condition information is stored in the user terminal. A content transmitter to transmit;
Have
The user terminal is
A transmission unit for transmitting the state information to the server device;
A second transmitter for transmitting the status information to the server device;
A receiving unit for receiving content transmitted from the server;
A storage unit for storing the received content;
The content transmission unit transmits a plurality of the same content to the user terminal in duplicate.
The condition information generation unit generates , as new condition information, transmission of all of the plurality of duplicate contents transmitted to another user terminal, and the content transmission unit establishes the new condition information In this case, the content system transmits to the user terminal content that is different from the duplicately transmitted content stored in the content storage unit . A content system having a server device and a user terminal that can communicate with each other,
The server device
A condition information storage unit that stores the state information of the user terminal and the condition information that is determined to be established or not established by the situation information indicating the situation of the user terminal;
A content storage unit for storing a plurality of contents corresponding to the condition information;
A storage unit that acquires and stores condition information stored in the condition information storage unit in association with state information received from the user terminal;
When the condition information stored in the storage unit is satisfied by the situation information transmitted from the user terminal, a part of the content stored in the content storage unit corresponding to the condition information A content transmission unit for transmitting content to the user terminal;
Have
The user terminal is
A transmission unit for transmitting the state information to the server device;
A second transmitter for transmitting the status information to the server device;
A receiving unit for receiving content transmitted from the server;
A storage unit for storing the received content;
The content transmitting unit automatically determines whether or not a predetermined number of contents among a plurality of contents stored corresponding to one condition information in the content storage unit has been received by the user terminal. When the predetermined number of contents are received by the user terminal, the content unit corresponds to the same condition information as the predetermined number of contents among the plurality of contents stored in the content storage unit A content system for transmitting unsent content to the user terminal.   The content system according to claim 1, wherein the content includes advertisement information or coupon information.   The content system according to claim 1, wherein the status information indicates that the execution of a game by a specific game application is ended at the user terminal. The condition information is stored in the condition information storage unit in association with weather information of a place where the user terminal is located,
The storage unit stores the condition information stored in the condition information storage unit in association with the state information received from the user terminal and the weather information at the location of the position information included in the state information. The content system according to claim 1 or 2, characterized in that In the server device,
There is a predetermined number of condition information stored in association with one state information in the condition information storage unit,
The storage unit stores the predetermined number of condition information in association with user terminal or user identification information,
The content transmitting unit transmits content indicating that all of the predetermined number of condition information are satisfied when all of the predetermined number of condition information are satisfied. The content system described in 1.   The content system according to claim 6, wherein the content representing that all of the predetermined number of condition information is satisfied includes coupon information.   The user terminal is received when each of the predetermined number of condition information is satisfied when the reception unit receives content indicating that all of the predetermined number of condition information is satisfied. The content system according to claim 6 or 7, wherein the content is moved to the second storage unit.   The content system according to claim 2, wherein the content transmission unit transmits a plurality of the same content to the user terminal in duplicate.   10. The content system according to claim 1, wherein the user terminal has a transfer unit that transmits a plurality of duplicate contents transmitted to another user terminal and deletes the contents. A server device capable of communicating with a user terminal,
A condition information storage unit that stores the state information of the user terminal and the condition information that is determined to be established or not established by the situation information indicating the situation of the user terminal;
A condition information generator for generating the condition information;
A content storage unit for storing content corresponding to the condition information;
A storage unit for storing condition information stored in the condition information storage unit in association with the state information received from the user terminal;
When the condition information stored in the storage unit is satisfied by the situation information transmitted from the user terminal, the content stored in the content storage unit corresponding to the condition information is stored in the user terminal. A content transmitter to transmit;
Have
The content transmission unit transmits a plurality of the same content to the user terminal in duplicate.
The condition information generation unit generates , as new condition information, transmission of all of the plurality of duplicate contents transmitted to another user terminal, and the content transmission unit establishes the new condition information In this case, the server device transmits content different from the duplicately transmitted content stored in the content storage unit to the user terminal . A server device capable of communicating with a user terminal,
A condition information storage unit that stores the state information of the user terminal and the condition information that is determined to be established or not established by the situation information indicating the situation of the user terminal;
A content storage unit for storing a plurality of contents corresponding to the condition information;
A storage unit for storing condition information stored in the condition information storage unit in association with the state information received from the user terminal;
When the condition information stored in the storage unit is satisfied by the situation information transmitted from the user terminal, a part of the content stored in the content storage unit corresponding to the condition information A content transmission unit for transmitting content to the user terminal;
Have
The content transmitting unit automatically determines whether or not a predetermined number of contents among a plurality of contents stored corresponding to one condition information in the content storage unit has been received by the user terminal. When the predetermined number of contents are received by the user terminal, the content unit is not yet compatible with the same condition information as the predetermined number of contents among the plurality of contents stored in the content storage unit. A server device characterized by transmitting content to be transmitted to the user terminal.   The server apparatus according to claim 11, wherein the content includes advertisement information or coupon information.   The server apparatus according to claim 11 or 12, wherein the status information indicates that the execution of a game by a specific game application is ended at the user terminal. A condition information storage unit that stores the state information of the user terminal and the condition information that is determined to be established or not established by the situation information that represents the situation of the user terminal;
A condition information generator for generating the condition information;
An operation method of a server device having a content storage unit that stores content corresponding to the condition information,
Storing the condition information stored in the condition information storage unit in association with the state information received from the user terminal;
According to the situation information transmitted from the user terminal, a plurality of the same content stored in the content storage unit corresponding to the condition information when the stored condition information is satisfied are duplicated. Sent to the user terminal,
A new condition information is generated as a new condition information to transmit all of the plurality of duplicated contents to other user terminals, and is stored in the contents storage unit when the new condition information is satisfied. A method of operating a server device, comprising: transmitting content different from the content that has been duplicately transmitted to the user terminal . A condition information storage unit that stores the state information of the user terminal and the condition information that is determined to be established or not established by the situation information that represents the situation of the user terminal;
An operation method of a server apparatus having a content storage unit that stores a plurality of contents corresponding to the condition information,
Storing the condition information stored in the condition information storage unit in association with the state information received from the user terminal;
When the stored condition information is satisfied by the situation information transmitted from the user terminal, a part of the content is stored from the plurality of contents stored in the content storage unit corresponding to the condition information. Including sending to the user terminal,
The content transmitting unit automatically determines whether or not a predetermined number of contents among a plurality of contents stored corresponding to one condition information in the content storage unit has been received by the user terminal. When the predetermined number of contents are received by the user terminal, the content unit corresponds to the same condition information as the predetermined number of contents among the plurality of contents stored in the content storage unit A method of operating a server device, comprising: transmitting untransmitted content to the user terminal.   The method according to claim 16, wherein the content includes advertisement information or a coupon. The operation method of the server device according to claim 16, wherein the situation information indicates that the execution of a game by a specific game application is ended at the user terminal.