JP5824020B2 - A system for managing promotions - Google Patents

Description

Guidelines for Interpreting the Application In the following, sections I to X provide guidance to the interpretation of the application.

I. The term “product” means any machine, manufacture and / or composition unless otherwise indicated.

  The term “method” means any process, algorithm, method or the like, unless otherwise specified.

  Each process (even method, algorithm or other designations) inherently includes one or more steps, so all references to “steps” or “steps” of a process are “ The mere enumeration of “process” or similar terms has an essentially preceding description. Thus, any reference to a “step” or “steps” of a process has a sufficiently preceding description.

  Terms such as “invention” mean “one or more inventions disclosed herein” unless specifically stated otherwise.

  “One embodiment”, “embodiment”, “embodiment (s)”, “the embodiment”, “the embodiment (s)”, “one or more embodiments”, “some embodiments” , "An embodiment," "one embodiment," "another embodiment," etc., unless stated otherwise, "one or more (but not all) implementations of the disclosed invention. Means "form".

  The term “variation” of the present invention means an embodiment of the present invention, unless otherwise specified.

  Reference to “another embodiment” in the description of an embodiment refers to an embodiment in which the referenced embodiment is different from another embodiment (eg, an embodiment described before the referenced embodiment, unless otherwise specified). ) And the meaning of being mutually exclusive.

  “Contains”, “includes” and variations thereof mean “including but not limited to”, unless expressly specified otherwise.

  The terms “a”, “an” and “the” mean “one or more” unless specifically stated otherwise.

  The term “plurality” means “two or more” unless specifically stated otherwise.

  The term “herein” means “including in this application all that may be incorporated by reference” unless specifically stated otherwise.

  The phrase “at least one” means any combination of one or more of such phrases when the phrase modifies more than one (such as a list of listed items) unless specifically stated otherwise. For example, the phrase “at least one of a widget, a car and a wheel” refers to (i) a small instrument, (ii) a car, (iii) a wheel, (iv) a small instrument and a vehicle, (v) a small instrument. And (vi) a car and a wheel, or (vii) a small appliance, a car and a wheel. The phrase “at least one” does not mean “one of each” of the plurality when the phrase modifies more than one.

  When “one”, “two” other numerical terms are used as a radix to indicate the quantity of something (eg, one small instrument, two small instruments) are indicated by the numerical term By quantity is meant, but not at least the quantity indicated by the numerical term. For example, since the term “one small appliance” does not mean “at least one small appliance”, the term “one small appliance” does not correspond to, for example, “two small appliances”.

  The phrase “based on” does not mean “based only on,” unless expressly specified otherwise. The phrase “based on” describes both “based only on” and “based at least on”. The phrase “based at least on” is equivalent to the phrase “based at least in part on”.

  The terms “represent” and like terms are not exclusive unless specifically stated otherwise. For example, the term “represents” does not mean “represents only”, unless expressly specified otherwise. In other words, the phrase “the data represents a credit card number” means “the data represents only a credit card number” and “the data represents a credit card number, and the data also represents something else. "And both.

  The term “where” is used herein only to precede a clause or other set of words that express only the intended result, purpose, or consequences of those explicitly listed previously. Used for. The term “where” is used in the claims to mean that a clause or other term that is modified by the term “where” means that the claim may be further limited in any other way. Means that no term meaning or scope constraints are established.

  “Example” (eg) and like terms mean “for example” and thus do not limit the term or phrase it explains. For example, in the sentence “a computer sends data (eg, instructions, data structure) via the Internet”, the term “example” may mean that the “command” is sent by the computer via the Internet. It describes that it is an example of “data”, and “data structure” also describes that it is an example of “data” that a computer may transmit via the Internet. However, both “instructions” and “data structures” are merely examples of “data”, and anything other than “instructions” and “data structures” can be “data”.

  “Each” and like terms mean “viewed individually”. Thus, if two or more things have “respective” characteristics, any such thing has its own characteristics, which may be different from each other, but need not be. . For example, the phrase “both machines have their respective functions” means that the first machine has a function and the second machine has a function as well. The function of the first machine may or may not be the same as the function of the second machine.

  "I.e." and like terms mean "that is" and thus limit the term or phrase it explains. For example, in the sentence “a computer sends data (ie, instructions) over the Internet”, the term “ie” describes that “instructions” are “data” that the computer sends over the Internet. To do.

  Any given numerical range shall include all or part of the numbers in the range. For example, the range “1 to 10” is an integer from 1 to 10 (eg, 1, 2, 3, 4,... 9) and a non-integer (eg, 1.1, 1.2,...). 1.9) is specifically interpreted.

  Where two or more terms or phrases are synonymous (eg, for explicit description that the term or phrase is synonymous), one example of that term / phrase is another relevant term / phrase Does not mean that the examples must have different meanings. For example, if a description expresses the meaning of "including" as a synonym for "including but not limited to", simply using the phrase "including but not limiting" means that the term "including" It does not mean to mean anything other than "no limitation".

II. Determination The term “determine” and this grammatical variation (eg, determine price, determine value, determine an object that meets a certain norm, etc.) are used in a very broad sense. The term “determining” assumes a wide range of behavior, so “determining” is calculating, computing, processing, deriving, examining, examining (eg, a table, database or another data structure) Search), confirm, etc. Similarly, “determining” can include receiving (eg, receiving information), accessing (eg, accessing data in a memory) and the like. Similarly, “determining” can include resolving, selecting, choosing, establishing and the like.

  Since the term “determining” does not include certainty or absolute accuracy, “determining” can include meanings such as estimating, estimating, predicting, inferring, and the like.

  The term “determining” does not include that a mathematical process must be performed, does not include that a numerical method must be used, and does not imply that an algorithm or process is used.

  The term “determining” does not imply that any particular device must be used. For example, a computer does not necessarily have to make a decision.

III. Stylistic When the limitation of the first claim extends to one feature and one or more features (eg, the limitation of “at least one small appliance” extends to one small appliance and one or more small appliances); and In a second claim subordinate to the first claim, if the second claim uses the definite article “the” (eg “the small appliance”) to refer to this limitation, The first claim does not include only one feature, and this does not imply that the second claim covers only one feature (for example, “the small appliance” One small instrument and one or more small instruments).

  Ordinal numbers (eg, “first”, “second”, “third”, etc.) are used as adjectives before terms, and this ordinal number (unless specifically stated otherwise) For illustrative purposes only, for example, that particular feature is used to distinguish it from another feature described by the same or similar term. For example, the “first small appliance” may be named only for distinction from the “second small appliance”, for example. Thus, simply using the ordinal numbers “first” and “second” before the term “small device” does not indicate any other relationship between the two small devices, as well. It does not show any features of either or both of the small appliances. For example, simply using the ordinal numbers "first" and "second" before the term "small instrument" means that (1) any small instrument precedes any other in order or place. (2) In time, do not indicate that any small appliance will operate before or after any other, and (3) In importance or quality, It does not indicate that such small appliances will be ranked below any other. In addition, the mere use of ordinal numbers does not define numerical limits on features identified using ordinal numbers. For example, simply using the ordinal numbers “first” and “second” before the term “small device” does not indicate that there should be no more than two small devices.

  When a single device, article or other product is described herein, one or more devices / articles (whether or not they work together) It may alternatively be used in place of a device / article. Thus, the functionality described as having a device may have one or more devices / articles (whether or not they cooperate).

  Similarly, where more than one device, article or other product is described herein (whether or not they cooperate), a single device / article is described as The above apparatus or article may be replaced and used alternatively. For example, a plurality of computer system devices may be replaced with a single computer device. Thus, a single device / article may alternatively have various functionalities described as having one or more devices or articles.

  The functionality and / or characteristics of a single device being described are described by one or more other devices that are described but not explicitly described as having such functionality and / or features, Alternatively, it may be embodied. Thus, other embodiments need not include the described device itself, but rather comprise one or more other devices that would have the functionality / features in those other embodiments. Can do.

IV. The disclosed examples and terminology are not limiting.
Neither the title of the invention (explained at the beginning of page 1 of this application) nor the abstract (explained at the end of this application) shall be construed as limiting the scope of the invention of this disclosure in any way. . The abstract is included herein simply because an abstract not exceeding 150 words is a requirement of 37 CFR 1.72 (b).

  The titles of the invention and chapter headings provided in this application are for convenience only and should not be construed as limiting the present disclosure in any way.

  Numerous embodiments are described in this application and are presented for illustrative purposes only. The described embodiments are not limiting in any way and are not intended. The invention of this disclosure applies broadly to numerous embodiments, as will be readily apparent from the disclosure. Those skilled in the art will recognize that the disclosed invention may be practiced with various modifications, changes, such as structure, logic, software, and electrical modifications. Certain features of the disclosed invention may be described with reference to one or more particular embodiments and / or drawings, but such features may relate to what is described, unless stated otherwise. It should be understood that the invention is not limited to use in one or more embodiments or drawings.

  No embodiment of the method steps or product elements described in this application constitutes the invention claimed herein, unless stated otherwise in this specification or otherwise recited in the claims. It is not essential to the invention claimed in the present specification and is not in the same scope as the invention claimed in the present specification.

  All words in the claims have the broadest scope of meaning that one of ordinary skill in the art would have on the priority date. The terms used in any claim are not specifically defined or limited by this specification unless stated otherwise in this specification or in the claims.

  The following claims are merely an enumeration of the objects, benefits and possible uses of the claimed invention and do not limit the claimed invention.

  This disclosure does not describe every embodiment of the present invention verbatim. Likewise, this disclosure does not enumerate features of the present invention that must be present in all embodiments.

  Devices that are described to communicate with each other need not continually communicate with each other, unless otherwise noted. Conversely, such devices only need to transmit to each other when necessary or desired, and may actually cease exchanging data for most of the time. For example, a machine that communicates with another machine via the Internet may not send data to another machine for an extended period of time (eg, weeks at a time). In addition, devices that communicate with each other may communicate directly or indirectly through one or more intermediate means.

  The description of embodiments having various components or features does not imply that all or even all of the components or features are required. On the contrary, a variety of optional components are described to illustrate the wide variety of possible embodiments of the present invention. Unless otherwise stated, no component / feature is essential or required.

  Although method steps, algorithms, and the like may be described or claimed in a particular order, such methods may be configured to operate in a different order. In other words, any order or sequence of steps that may be explicitly described or claimed does not necessarily indicate a requirement that the steps be performed in that order. The method steps described herein may be performed in any order possible. Further, some steps may be performed simultaneously, even though they are described or implied as occurring non-simultaneously (eg, one step is described after the other). Moreover, the illustration of the method by drawing does not imply that the illustrated method is exclusive to other variations and changes thereto, and the illustrated method or any of its steps is Does not mean that it is necessary, and does not imply that the illustrated method is suitable.

  Although a method may be described as including a plurality of steps, it does not imply that all or any of those steps are preferred, essential or necessary. Various other embodiments within the scope of the described invention (s) include other methods that exclude some or all of the described steps. Unless otherwise stated, no step is essential or necessary.

  Although a method may be described alone or without reference to other products or methods, in one embodiment, the method may interact with other products or methods. For example, such an interaction may include linking one business model to another business model. Such interactions may be provided to enhance the flexibility or desirability of the method.

  A product may be described as including a plurality of components, aspects, qualities, characteristics and / or features, but does not imply that all or any of the plurality is preferred, indispensable or necessary. Various other embodiments within the scope of the described invention (s) include other products except some or all of the described plurality.

  An enumerated list of items (which may or may not be numbered) does not imply that all or any of those items are mutually exclusive, unless stated otherwise. Similarly, an enumerated list of items (which may or may not be numbered) does not include the meaning that all or any of those items encompass any classification, unless stated otherwise. For example, an enumerated list of “computer, laptop, PDA” does not imply that all or any of the three items of the list are mutually exclusive, and all or any of the three items of the list are Any classification is not meant to be comprehensive.

  An enumerated list of items (which may or may not be numbered) does not imply that all or any of those items are equivalent to each other or are immediately replaced with each other.

  All embodiments are illustrative and do not imply that the present invention or any embodiment was made or implemented in some cases.

V. Computing It will be readily apparent to those skilled in the art that the various methods described herein may be implemented, for example, on appropriately programmed general purpose computers, special purpose computers and computer computing devices. . Typically, a processor (eg, one or more microprocessors, one or more microcontrollers, one or more digital signal processors) receives instructions (eg, from a memory or similar device), executes those instructions, This implements one or more methods defined in the instruction. The instructions may be embodied in one or more computer programs, one or more scripts, for example.

  “Processor” means one or more microprocessors, regardless of architecture (eg, chip-label multiprocessing / multicore, RISC, CISC, pipeline stage uninterlocked microprocessor, pipeline configuration, simultaneous multithreading, etc.) Means a central processing unit (CPU), computer computing device, microcontroller, digital signal processor, or similar device or any combination thereof.

  Accordingly, the description of the method is similar to the description of the apparatus for carrying out the method. An apparatus for performing the method can include, for example, suitable processors and their input and output devices for performing the method.

  Further, programs that implement such methods (as well as other types of data) may be stored and sent on various media (eg, computer readable media) in a number of ways. In some embodiments, hardware-implemented circuitry or custom hardware can be replaced or combined with some or all software instructions that can implement the methods of the various embodiments, It may be used. Therefore, various combinations of software and hardware may be used in place of the software alone.

  The term “computer-readable medium” refers to any medium, multiple identical, or combination of different media that together provide data (eg, instructions, data structures) that may be read by a computer, processor, or similar device. Point to. Such a medium may take many forms, including but not limited to, non-volatile media, volatile media, and transmission media. Non-volatile media includes, for example, optical or magnetic disks and other persistent memories. Volatile media include dynamic random access memory (DRAM), which typically constitutes main memory. Transmission media includes coaxial cable, copper wire, and optical fiber, and includes wire that includes a system bus connected to the processor. Transmission media may include or transmit acoustic, light and electromagnetic radiation, such as those generated during radio frequency (RF) and infrared (IR) data communications. Common formats of computer-readable media include, for example, floppy disk (trademark), flexible disk, hard disk, magnetic tape, any other magnetic medium, CD-ROM, DVD, any other optical medium, punch card, paper tape, Any other physical medium with a pattern or hole, RAM, PROM, EPROM, flash EEPROM, any other memory chip or cartridge, carrier wave as described herein, or any other medium that can be read by a computer Is mentioned.

  Various forms of computer readable media may be involved in transmitting data (eg, a sequence of instructions, etc.) to a processor. For example, data may be (i) carried from RAM to a processor, (ii) transmitted over a wireless transmission medium, (iii) Ethernet (or IEEE 802.3), SAP, ATP, Bluetooth (registration) Trademark) and / or may be formatted and / or transmitted according to a number of formats, standards or protocols such as TCP / IP, TDMA, CDMA, and 3G, and / or (iv) various ways known in the art May be encrypted for privacy protection or fraud prevention.

  Accordingly, the description of the method is similar to the description of the computer-readable medium that stores a program for performing the method. The computer readable medium can store program elements suitable for performing the method (in any suitable format).

  Just as a description of the various steps in a method does not indicate that all described steps are required, an embodiment of the apparatus may (but need not necessarily be all) some of the described methods. Including a computer / computer computing device operable to implement.

  Similarly, embodiments of a computer readable medium storing a program or data structure are described at runtime, just as the description of the various steps in the method does not indicate that all described steps are required. Including a computer readable medium storing a program that can cause a processor to implement some (but not necessarily all) of the methods.

  When a database is described, one of ordinary skill in the art will recognize that (i) an alternative database to that described may be used immediately, and (ii) other memory structures other than the database may be used immediately. to understand. Any illustration or description of any example database presented herein is an illustrative arrangement for expressing that information has been stored. For example, any number of other configurations may be used in place of those presented in the drawings or in tables shown elsewhere. Similarly, any illustrated entry in the database represents exemplary information only, and those skilled in the art will understand that the number and content of entries may differ from those described herein. Furthermore, despite any representation of the database as a table, other formats (including relational databases, object-based models and / or distributed databases) can be used to store and manipulate the types of data described herein. It may be used. Similarly, an objective method or operation of the database can be used to implement various methods, such as those described herein. In addition, the database may be stored locally or remotely from devices that access data in the database in a known manner.

  Various embodiments may be configured to operate in a network environment including a computer in communication with one or more devices (eg, via a communication network). The computer may be any wired or wireless medium (eg, Internet, LAN, WAN or Ethernet, token ring, telephone line, cable line, radio channel, optical communication line, commercial online service provider, electronic bulletin board system, satellite communication link, as described above. May communicate with the device either directly or indirectly via any combination of Each device may itself include a computer or other computer computing device, such as an Intel® Pentium® or Centrino® processor, connected to communicate with the computer. Any number and type of devices may communicate with the computer.

  In one embodiment, a server computer or centralized basis may not be necessary or desirable. For example, the present invention may be implemented on one or more devices without a central engine in one embodiment. In such embodiments, any functionality described herein when implemented by a server computer, or data described as being stored on a server computer, may instead be by one or more such devices. It may be implemented or stored in it.

  Where a method is described, in one embodiment, the method may operate without any user intervention. In another embodiment, the method includes some human intervention (eg, the steps are performed with or with human assistance).

VI. Continuation Application This disclosure provides those skilled in the art with a description that allows various embodiments and / or inventions to be practiced. Some of these embodiments and / or inventions may not be claimed in this application, but may nevertheless be claimed in one or more continuing applications claiming the benefit of priority of this application. .

  Applicants are willing to file additional specifications to continue patenting on subject matter that meets the disclosure and enablement requirements but is not claimed in this application.

VII. 35 USC 112, sixth paragraph In a claim, a claim limitation that includes the phrase "means to do" or "step to do" is intended to limit such limitation to 35 USC 112, sixth paragraph. Means to apply.

  In the claims, a claim limitation that does not include the phrase “means to do” or “step to do” means that the limitation enumerates functions without action to perform the structure, material, or function thereof. Regardless, this means that US Patent Act 112, sixth paragraph does not apply to that limitation. For example, in the claims, referring to one or more steps in a claim or another claim, and simply using the phrase “steps of” or the phrase “steps of” is not It does not imply that Article 112, sixth paragraph applies to this step.

  With respect to means or steps for performing a particular function under 35 USC 112, sixth paragraph, the corresponding structure, material or operation described in the specification, and equivalents thereof, shall Similarly, additional functions may be implemented.

  Computers, processors, computer computing devices, and similar products are structures that can perform a wide variety of functions. Such a product operates to perform a specific function by executing one or more programs, such as a program stored in a memory device of the product or a memory device accessed by the product. Can do. Unless stated otherwise, such a program need not be based on any particular algorithm, such as a particular program that may be disclosed in the present application. It is well known to those skilled in the art that a particular function may be implemented through different algorithms, and that any number of different algorithms may be just a design choice for the execution of a particular function. .

  Thus, with respect to means or steps for performing a particular function according to 35 USC 112, sixth paragraph, the structure corresponding to the particular function may be any program programmed to perform that particular function. Including products. Such structures include programmed products that perform the function, where the product is (i) a disclosed algorithm for performing the function, (ii) a disclosed algorithm. It does not matter whether it is programmed with a similar algorithm or (iii) a different algorithm to perform the function.

  When means for performing a function that is a method are listed, one structure for performing the method is programmed and / or configured with appropriate hardware to perform the function. A computer device (for example, a general-purpose computer). Similarly, a computer device (e.g., a general purpose computer) programmed and / or configured with appropriate hardware to perform its functions via other algorithms as would be understood by one of ordinary skill in the art. Computer).

VIII. Disclaimers Numerous references to a particular embodiment do not indicate a disclaimer or negation of the additional different embodiments, and similarly, references to descriptions of embodiments that include all particular features are It does not indicate a disclaimer or negation of an embodiment that does not include the feature. Any express disclaimer or negation in this application shall be prefixed by the phrase “does not include” or the phrase “does not implement”.

IX. INCORPORATION BY REFERENCE Any patent or other document referenced herein is hereby incorporated by reference into this patent application as part of this disclosure, but is a description requirement under 35 USC 112, first paragraph. And for the purposes of enablement requirements under 35 U.S.C. 112, first paragraph, this application does not provide a clarifiable meaning without such reference, Rather, it allows for a clarifiable meaning to the term provided, but in no way should any term in this application be limited, defined, or otherwise interpreted. Accordingly, the skilled artisan need not be limited in any way by any embodiment presented in the reference.

  Incorporation by reference does not include the meaning of approval, approval, or toleration of any declaration, opinion, discussion or feature contained in any patent, patent application, or other document incorporated, unless stated otherwise.

X. Application History In interpreting this application (including claims), there are other patent applications that share priority claims with this application, regardless of whether there are other patent applications that may be relevant to this application. Regardless, those skilled in the art should refer to the filing history of this application, not the filing history of any other application or patent application.

FIG. 1 illustrates a system according to some embodiments. 1 is a diagram illustrating a mobile game device according to some embodiments. FIG. It is a figure which shows the game device which concerns on some embodiment. 1 is a diagram illustrating a casino server according to some embodiments. FIG. It is a figure which shows the point-of-sale information management terminal which concerns on some embodiment. 1 is a diagram illustrating a mobile game device according to some embodiments. FIG.

Order advertising in virtual game environments Various virtual game environments, interactive environments, role-playing environments, virtual worlds, virtual societies or other environments may exist or exist in the future. Examples include “Second Life”, “Everquest”, “World of Warcraft”, and “Guild Wars”. Such environments include slots, media, or other opportunities for displaying promotions such as advertisements. Promotions may relate to the virtual world or the real world. For example, the promotion may be an advertisement of a real world product. For example, a virtual world signboard advertisement can be used to advertise a soft drink that is actually sold and drunk in the real world.

  In various embodiments, a player or customer in a virtual environment registers or provides information about himself. For example, a player provides a name and email address when registering to play in a virtual game environment. Other information about the player can be obtained in other ways. For example, information regarding the player may be collected from the player's gaming habits. For example, information about the player can be collected by dividing in detail the time of the day in which the player can be active in the virtual society. From such information, for example, the player's sleeping time and meal time are estimated. In various embodiments, information about a player is obtained by interacting with his computer. For example, information on the physical location of the player can be obtained by the interaction between the player's computer and the server operating the virtual environment.

  In various embodiments, information about a player or a participant in a virtual environment is used in selecting which promotions to display to the player. In various embodiments, information about a player or a participant in a virtual environment is used in conjunction with the current situation, eg, time of day, in displaying promotions to the player.

  In various embodiments, at certain locations in the virtual world, different promotions may be displayed depending on where the player is currently viewing. For example, assume that a player drives on the road in a virtual world. The road may include a billboard advertisement that displays an advertisement for a passing car. The player's real address may be recorded on the server operating the virtual world. The actual address may be West Virginia, for example. Thus, the virtual world may display advertisements on billboard advertisements related to business in West Virginia. For example, the promotion may be an advertisement for a takeaway restaurant in the vicinity of a West Virginia player's home. A different promotion may be displayed to the second player when the second player drives near the same billboard advertisement in the virtual world. The different advertisements may be advertisements that are tailored to information about the second player, such as the player's home address in the real world. In various embodiments, two players may see the same virtual location and may see different promotions at the same location. In this way, the two players are in a parallel virtual universe where they can see different things while staying at the same place. Promotions displayed to the player may be tailored to the player's individual information.

  In various embodiments, the promotions displayed to the player may be selected based on the time of the day (eg, by the game server). For example, if it is a daytime regionally by a real world player, a promotion about a fast food restaurant may be displayed. In the evening, a promotion about a prime time television program may be displayed.

Payment to a Person Receiving an Advertisement on a Mobile Phone In various embodiments, a user of a mobile device, such as a mobile phone, can be paid to receive an advertisement on his mobile phone. A person can receive payment from his telephone company and / or marketer. Payments can be made by a person for cash, a reduction in mobile phone charges (for example, a person can reduce their mobile phone charges from $ 40 to $ 35), gift certificates (from marketers who offer advertisements to this person) Gift certificate) or other benefits may be received. A person may agree to download a certain amount of advertisements on his mobile device. This amount may include the amount of time to play. For example, the quantity may include a promotion worth 1 hour per month. The quantity may include the total number of promotions (eg, 20 promotions per month). The quantity may include the total number of bits or bytes of the promotion. For example, the quantity may include 30 megabytes corresponding to promotions downloaded in a month. A person may receive different payments and benefits depending on the amount of advertisements downloaded. For example, a person who downloads a 20-minute promotion per week can receive a $ 10 profit per month, while a person who downloads a 10-minute promotion per week costs $ 4 a month. You can receive a profit.

  In various embodiments, the downloaded advertisement may include a ringtone. One possible benefit of the ringtone is that it can be heard not only by the owner of the portable device (eg, mobile phone) but also by others in the vicinity of the owner when the device rings. Thus, if the ringtone promotes a particular product or service, the promotion may reach more than one person. In various embodiments, a person may be paid or profited for downloading a particular ringtone. In various embodiments, a person may benefit from using a particular ringtone. For example, a cell phone may report to a telephone company (or other trading partner or authorized person) about the use of a particular ringtone. A person can be paid according to this usage report. In various embodiments, a person can be paid depending on the number of calls he receives and the number of times a particular ringtone is played. In various embodiments, a person can be paid depending on his or her location when a ringtone is played from a mobile phone. For example, a person may receive more payment when ringing in a crowded or high traffic area than when ringing in an isolated area. In various embodiments, a person can be paid according to the time of the day when the ringtone sounds. For example, when a person is at home or working in a particular area, a ringtone will sound at a busy time of the day (eg, lunch time) rather than a time of day. If you hear, you can get more payments.

Software that prevents or prevents the mobile device from displaying unauthorized advertisements (or other things).
In various embodiments, an organization that is not affiliated with a casino may attempt to send promotional data to a mobile gaming device. The organization may wish to display advertisements on the mobile gaming device. However, to do so, the organization may circumvent the casino or thereby avoid paying the casino to be paid fairly to the casino.

  In various embodiments, the mobile gaming device may include software that prevents the display of unauthorized advertising.

  In various embodiments, data relating to authorized promotions may include tags, labels, or other related data. The tag may be an authorized code, for example. The mobile gaming device may include software that determines whether the tag is valid. For example, a valid tag may include an electronic signature from a casino server. The mobile gaming device may include software that confirms whether the tag is a valid electronic signature from a Gino server. In various embodiments, the electronic signature may include data embedded from a promotion. In this way, other organizations cannot effectively retrieve an electronic signature from an authorized promotion and move it to an unauthorized promotion.

  In various embodiments, the data may be related to the advertisement may include a time stamp. The timestamp may indicate, for example, when the promotion has been approved by a casino server or other authorized authority. The mobile gaming device may include software that determines whether the time stamp is displaying the past. If the time displayed by the time stamp is too far in the past, the mobile gaming device can prevent the display of advertisements. In various embodiments, the promotion must be displayed within a certain amount of time from the time the timestamp is received. In this way, an old time stamp can be intercepted, attached to an unauthenticated advertisement, and an organization attempting to display the advertisement can be repelled. In certain embodiments, the time stamp provided by an authorized institution, such as a casino server, may include the date of promotion. In this way, it is impossible for another organization to obtain a time stamp associated with one promotion and use it for another.

  In various embodiments, the data associated with the promotion may be encrypted on the route to the mobile gaming device. For example, the casino server may use a secret key to encrypt data associated with the promotion. The mobile gaming device may use the casino server's public key to decrypt the data associated with the promotion and display the unencrypted promotion. Organizations attempting to send unauthorized authorizations to the mobile gaming device will not have access to the casino server's private key. For this reason, organizations will not be able to cheat unauthorized advertisements as legitimate advertisements.

  In various embodiments, a human inspector may view the advertisement display before the advertisement is displayed to the person via the mobile gaming device. If the promotion does not meet certain standards, a human inspector can prevent the display of the promotion. The human inspector may signal the promotion, for example with a tag that prevents the casino server from sending the promotion to the mobile gaming device.

  In various embodiments, a player may have an opportunity to display a response to a promotion. The player, for example, liked the promotion, the promotion was interesting, the promotion was related to him, the promotion was the right length, the promotion was the right amount, the promotion was a player May be displayed related to a product or service that the user wants to know more about. A player may evaluate a promotion using, for example, a numerical ranking. For example, a player may give a promotion a rating of 1 to 5 with a reasonable grade. In various embodiments, a player may provide a negative response as well. The player may indicate that the promotion was aggressive, inappropriate, too long, distracted, or undesirable in any way.

  The reaction to the player's promotion may be forwarded by the casino server to the marketer that brought the promotion. Marketers may thus have the opportunity to print better promotions. The player's reaction may also be used to build a player's profile. The profile may include a player's favorite set. The profile may be used to determine future promotions to be displayed to the player.

  Reactions to player promotions may be used to prevent the promotion from being displayed to other players. The player may signal that the advertisement be stopped, for example, as being offensive or inappropriate. The casino server may decide not to display the advertisement any more. In one embodiment, when a player signals to stop the promotion, the casino representative views the promotion. The casino representative may then decide whether or not to continue displaying the advertisement. In various embodiments, a promotion may no longer be displayed if it is signaled to stop by a predetermined number of players. For example, if three or more players tag a promotion as inappropriate, the casino server may stop displaying the promotion. The casino server may stop displaying advertisements by not sending any further advertisement data to the mobile game device. The casino server may stop displaying the advertisement by sending a signal of data describing that the advertisement has already been locally stored in the mobile game apparatus to one or more mobile game devices. The casino server may instruct the mobile gaming device not to display such promotions. The casino server may instruct the mobile gaming device to delete such promotions.

  In various embodiments, the mobile gaming device may notify the casino server when a promotion is displayed. For example, the mobile gaming device may notify the casino server of the date and time when the advertisement was displayed. The mobile gaming device may further provide an identifier for the promotion. The casino server may then charge the account to the marketer that sent the promotion for display of the promotion. In various embodiments, the mobile gaming device transmits one or more subsequent pieces of information to the casino server. (A) the date the advertisement was displayed, (b) the time the advertisement was displayed, (c) an indication of which advertisement was displayed (for example, an identifier for the advertisement, eg “Ford Promotion”), (d) the advertisement displayed Format (e.g., the promotion was displayed in a static image only, e.g., the promotion was displayed in a simple 3 second format, e.g., the promotion was displayed in a full 20 second format, e.g., the promotion was audio only) ), (E) the sponsor of the promotion, (f) the length of the advertisement, (g) the game where the advertisement is displayed, (h) the location of the display screen where the advertisement is displayed (i) prior to the advertisement One or more outcomes that have occurred on the player's mobile gaming device (e.g., if the promotion is made after a series of winning results by the player, the promotion may be more expensive for the marketer), (j) Reaction to advertising (for example, Skills who wanted to find more information, for example, the player was bored to advertise), (k) other relevant information.

  In various embodiments, the casino server may include accounting software. The software will display the amount the casino incurs based on the display, the number of remaining promotions to be performed, the amount already paid by the marketer, who has displayed the promotion, and any other Information related to the promotion and amount of money may be tracked.

  In various embodiments, the mobile gaming device may confirm with the casino server that the promotion should be displayed before actually displaying the promotion. For example, the mobile gaming device may send an identifier associated with the promotion to the casino server. The casino server may query the promotional record sent to the mobile gaming device. If the record does not include an identifier sent from the mobile gaming device to the casino server, the casino server can instruct the mobile gaming device not to display the advertisement that the mobile gaming device has indicated.

Prevention of difficult-to-understand, advertisements that look like symbols.
In various embodiments, certain types of advertisements may be banned from being displayed because they can be confusing and misleading. As an example, a promotion may be displayed instead of a symbol. If the promotion looks like a jackpot symbol, the player may be confident that he has won a big prize when the promotion lines up multiple actual jackpot symbols. Players will be very disappointed to learn that they did not win as they thought.

  In various embodiments, the casino server may include software that analyzes images associated with promotions. The software may use an image recognition or image comparison algorithm to confirm that the image displayed in the advertisement appears to be sufficiently different from the image typically seen in the game. For example, image processing algorithms are used to determine symbol boundaries. Image processing algorithms are similarly used to determine graphic boundaries in advertisements. The two boundaries are displayed, for example, as a closed circle with a black line. The two boundaries may also overlay on top of each other. If two boundaries are within a predetermined distance of each other over the entire length (eg, within 3 pixels), the boundaries are interpreted as defining similar shapes. Promotion may be prohibited based on the fact that it contains graphics that are similar in shape to the symbol. In various embodiments, matching both shape and color may be a good reason to forbid promotional graphics. As will be appreciated, many other algorithms may be used to perform image recognition and image comparison.

  In various embodiments, the comparison between the promotional image and the image used in the game may be performed on the mobile gaming device. For example, the mobile gaming device can store software that performs image comparison and / or image recognition. In various embodiments, comparing the promotional image with the image used in the game may be performed on a fixed gaming device.

  In various embodiments, promotions may be limited to display only with certain types of games. The restriction may be based on a comparison between the image in the promotion and the image in the game. If the image in the promotion is too similar to the image in the game, the display of the promotion for use with the game may not be acceptable. However, if the image in the advertisement does not appear to be very similar to the image in the game, display of the advertisement used in combination with the game can be allowed. Thus, in various embodiments, it is permissible to display a given advertisement in conjunction with the first game, but not in conjunction with the second game. For example, suppose that a promotion contains an image that is displayed on a reel in a slot machine game. The advertisement may be displayed in the first slot machine game but not in the second slot machine game.

  In various embodiments, advertisements may be allowed to be displayed at one location on the display screen, but may not be allowed to be displayed at other locations. If an image in a promotion can be confused with standard game elements or images, it may not be allowed to display the promotion in the first location on the display screen. For example, if an image in a promotion looks like a symbol used in a game, it may not be allowed to display the promotion in the area of the game (eg, on a reel symbol, eg, a card is normally handled) Area). However, it may be acceptable to display advertisements in other areas of the screen. For example, it may be acceptable to display advertisements on the right side of the game area. As another example, a promotion may include numbers (eg, “5% annual rate with new credit card!”). Displaying such promotions in places where numbers are normally displayed as part of the game may not be allowed. For example, it may not be acceptable to display a promotion with a numeric image near an area where the player's deposit balance is normally displayed. Thus, in various embodiments, the software may perform a comparison between an image in a promotion and an image found primarily in different areas of the display screen. An image comparison algorithm may be used. If the promotional image is too similar to the image of a standard game element in a particular area of the display screen, it may not be allowed to display the advertisement in that area. On the other hand, if there is not much similarity between the image of the advertisement and the image of the main game element in a certain area, the advertisement can be displayed in that area. In various embodiments, a human may visually compare the images or make a determination as to whether a promotion can be allowed to be displayed in a particular area of the display screen. The foregoing may be understood to relate to a mobile gaming device or gaming device in various embodiments.

  In various embodiments, it may be acceptable to display promotions at some time during the game, but may not be allowed to be displayed at other times. For example, an image associated with a game may appear normally only during one stage of the game. Such images may not appear at other points in the game. Accordingly, the display of advertisements showing images that look similar may only be allowed during the stage when the game images are not being displayed primarily. For example, a slot machine game may include a bonus round. Bonus rounds may include images that are not seen early in the game. Thus, the display of advertisements that include images similar to images displayed in the bonus round is not allowed during the bonus round, but may be allowed during other stages of the game.

  In various embodiments, certain colors may not be acceptable in advertising. Such a color may be the same color as a symbol or other game element. In various embodiments, certain shapes may not be allowed in advertising. Such a shape may be a shape used as a symbol or other game element. In various embodiments, lists, tables, or other indicators of forbidden shapes may be printed, mailed, transmitted, or made available to marketers.

  In various embodiments, game developers can submit graphics and graphics displays used in the game. Game developers can submit the graphics to regulators, marketers, casino servers, or other organizations. Graphics from different games may be stored together, eg, stored in association with each other, such as stored in a single database or a set of linked databases.

  The marketer can then refer to the graphic to plan an advertisement that does not resemble the graphic. Similarly, the regulator or casino server can compare the game graphic with the advertising graphic to confirm that there is no collision.

  In various embodiments, a consulting company or other company can access a collection of graphics used in a database or game. Companies can help promote marketing so that marketers do not use graphics that are too similar to the graphics used in the game. In various embodiments, consulting companies can individually access a collection of graphics, for example, game developers do not need to share graphics knowledge with competing developers.

  In various embodiments, a human may be used to compare graphics used in advertising with graphics used in games. In various embodiments, a human tester can play a game with advertising. The human may later be asked if the advertisement has confused or misunderstood. For example, a human may be asked if he thought he would win something when he did not win. Promotion may be allowed as part of the game if a human reports that it was not confused. In various embodiments, the test may require a certain number of people to report that they were not confused. For example, the test must report that everyone involved that at least 6 people were involved and not confused by the promotion.

  In various embodiments, the audio associated with the promotion may be compared to the audio provided in the game. In various embodiments, an algorithm may be used to compare promotional sounds with game-provided sounds. The algorithm may compare timbre, tempo, rhythm, range, volume, instrumental sound (eg, violin, eg, piano) or other sound characteristics. In various embodiments, if the sound of the promotion is deemed too similar to the sound provided in the game, it may not be allowed to display the promotion in the game. In various embodiments, if the promotional sound is deemed too similar to that of the game, the promotion may be displayed, but there may be no audio. For example, advertisements are displayed using only graphics.

  In various embodiments, humans can hear audio from advertisements and games. Humans can use their own judgment to determine whether the sound of the advertisement is confused with the sound of the game. In various embodiments, a group of subjects hears both sounds. The promotion may be allowed to be displayed in the game only if there are no subjects or fewer than a predetermined number of people who say they will not confuse audio. In various embodiments, one or more subjects are allowed to play a game in which promotions are displayed. The subjects are then asked if they were confused by the promotion, for example, whether they thought the sound of the promotion at some point in time to do something in the game. In various embodiments, the promotion may be used in the game only if the subject reports that there is no confusion.

  In various embodiments, displaying a face in a promotion may not be allowed. In various embodiments, it may not be acceptable to display a face in a promotion without prior approval from the face owner. In various embodiments, software or a human can analyze a graphic associated with a promotion to determine if the promotion has a face. For example, a face recognition algorithm may be used to detect faces in advertisements. In various embodiments, the use of certain celebrity faces in promotions may not be acceptable. For example, a celebrity may not have given permission to appear in a promotion. In order to confirm that a celebrity does not appear in the promotion, an algorithm such as a human or face recognition algorithm may be used to compare the face appearing in the promotion with the face of a known celebrity.

  In various embodiments, a person or software can confirm that a promotion does not contain certain words. For example, software can identify words that are rough or modest.

  In various embodiments, software may be utilized to confirm that the data for promotion is in a satisfactory format. For example, the software can confirm that the image data meets a certain capacity or pixel limit. For example, the software can check that the image data accurately displays 100 pixels × 200 pixels. As another example, the software can verify that the image contains the appropriate color encoding. For example, the software can verify that the promotional image uses 8 bits to depict each of the three primary colors. In various embodiments, the software can verify that the data describing the advertisement is not excessive. For example, promotions may be limited to 10 megabytes or other limits.

  In various embodiments, the casino server can send instructions to the mobile gaming device. The instructions may instruct when to display the promotion on the mobile gaming device or only when the mobile gaming device is in a specific area of the casino. For example, the casino server may instruct the mobile gaming device to display promotions only when the mobile gaming device is within 3 meters (10 feet) of a particular restaurant. As another example, the casino server may instruct the mobile gaming device to display promotions only when the mobile gaming device is in a casino swimming area.

Propose the player to move from a mobile game device to a fixed game device.
In various embodiments, a player may be enthusiastic about a mobile gaming device. A player may wish to play the same game on a fixed game device. For example, a fixed game device may provide a place for a player to sit, provide a larger display screen, provide improved audio, and provide other advantages and conveniences. In various embodiments, the casino server can provide players with an opportunity to move from gaming on a mobile gaming device to gaming on a fixed gaming device. A player may have the opportunity to move to a fixed game device and play the same game that was played on the mobile game device.

  When a player moves from a mobile game device to a fixed device, all credit balances that the player has in the mobile game device can be transmitted to the fixed game device. Thus, for example, a fixed device may generate a credit balance equivalent to that on a mobile gaming device, while the credit balance of the mobile gaming device may be set to zero. In various embodiments, a player may be given additional credit at a fixed device, for example as a reward for travel. In various embodiments, a player may be given less credit balance on a stationary device. In various embodiments, a portion of the player's credit balance may be transmitted and some may remain on the mobile gaming device.

  When providing the player with the opportunity to transmit, the casino server may provide an indication of the location of the stationary device. For example, the casino server may send an indication of the location of the fixed device to the player's mobile gaming device. The casino server may instruct directions to the fixed game device. The direction may include a direction from a standard location in the casino (eg, front door) or a direction from the current location of the mobile gaming device. In various embodiments, the direction may include a direction from the current location of the mobile gaming device.

Implementation The term “execution” as used herein is used in the context of a game, for example, as the phrase “execute a game”. Performing a game receives a stake, stores a record of the amount of the stake, determines or produces the outcome of the game (eg, by executing an algorithm that produces a random outcome, etc.) Determining the amount to be paid as a refund based on the outcome and stake (eg, determining multiple stakes to be paid at the winning outcome event), indication of the refund to be paid or paid, other aspects of the game Execution may be included. In various embodiments, the game may be played by a remote entity. For example, even if a player interacts with a mobile gaming device, the casino server can generate results that occur in the player's game. In various embodiments, the game may be played by a close presence, such as a mobile gaming device with which a player interacts. In various embodiments, the game may be played in close proximity and with a remote entity. For example, the mobile game device and the casino server may jointly execute a game.

Fixed Device As used herein, the term “fixed device” may include a game device for a fixed game, a terminal device used for a game, and a table game. For example, the fixed device may include a slot machine, a video poker machine, a terminal on which a player places a wager, a blackjack table, a poker table.

  In various embodiments, the casino server may provide instructions to the mobile gaming device. The instructions may indicate where the mobile gaming device should be before displaying the advertisement. For example, the mobile gaming device must be in the vicinity of a particular tavern before the advertisement is displayed. The advertisement may be, for example, an advertisement of an alcoholic beverage.

Demographic data As used herein, the term demographic data refers to age, arbitrary range, race, gender, income level, income level range, marital status, education level, child presence, children Number, net property, spoken language, religion, political orientation, or any other characteristic used to categorize a person into some population segment.

House Edge, House Advantage As used herein, the terms “house edge (deduction rate)” and “house advantage” are expected to average that house per unit bet by the player. May refer to an amount. House edges may be expressed in terms of percentages. For example, a 5% house edge may indicate that the house can be expected to hold 5 cents on an average $ 1 bet by a player. It should be noted that presenting a house edge does not necessarily mean that the house holds the player's bet amount in each game. Rather, house edge refers to an expected value or average. For example, assume that a player bets $ 1 ($ 1) in a game, the chance of winning $ 2 ($ 2) is 45%, and the chance that nothing wins is 55%. This house edge is calculated as (0.55 * ($ 1- $ 0) +0.45 * ($ 1- $ 2)) / $ 1 = 10%. Thus, the house can expect to win 10 cents per dollar a player bets.

Results As used herein, the term “result” can be earned (eg, randomly generated; eg, selected by a player) in a game (eg, a game played with a wager). , May refer to a set of symbols or visual features that can determine the course or direction in the game and / or determine the payments or awards awarded from the game. The term “result”, in various embodiments, refers to both symbols and visual features, and may refer to a payment or award awarded in a game. The term “result” may refer to a prize or payment awarded in a game in various embodiments. In various embodiments, multiple results may occur during a game. For example, in a slot machine game, each active payline may have a different result. Furthermore, in various embodiments, consecutive results may be included in one game. For example, in a video poker game, the first five card sets that are dealt to a player can constitute the first result. After discarding a card from the first five card set, the final hand of the card acquired by the player can constitute the second result. In various embodiments, the collective outcome of the various outcomes in the game may itself constitute the outcome. For example, in a slot machine game, a player can activate three paylines, thereby receiving three results. Payment with three results may be 2 coins, 5 coins, and 3 coins. Thus, the collective outcome of the game may be that the player receives 10 coins. Examples of results include: (a) a set of symbols reached across the reel slot machine payline, (b) a set of cards dealt in a poker game, (c) a player's hand dealt in a blackjack game, ( d) a player's hand in a blackjack game, (e) a player's hand combined with a dealer's hand in blackjack (ie, the result in a blackjack game is the card received by the player and the card received by the dealer). (F) a number in a craps game, (g) a series of numbers in a craps game (for example, in a craps game, the result includes the time the player made the bet The time when the player was paid for or lost the bet A series of may contain a number), which came out between, (a series of numbers that came out in the game of g) Kino, the amount of the award that appeared to (h) bonus round, and the like.

Product As used herein, the term “product” may include tools. As used herein, the term “product” may include services.

Gaming As used herein, the term “gaming” takes the risk of one or more events where the outcome is unpredictable with certainty, giving the first value, the actual outcome of that particular event. It may refer to input with the possibility of winning second value. Gaming includes (a) betting money on the result of a dice, (b) betting money on one or more card distributions, (c) betting money on the rotating disk, (d ) Betting money on slot machine reels, (e) betting money on sporting results, (f) betting money on election results, (g) paying money for natural phenomena such as typhoons. And betting money on any other event that cannot be predicted with certainty. Gaming involves: (a) playing a poker game with money at risk, (b) playing a craps game with money at risk, (c) taking money with risk Playing a roulette game, (d) betting money on the outcome of a football game, or betting money on any other game or competition. A “value” that is put at risk in gaming includes any person or other entity that benefits, whether or not profit is experienced by a person involved in gaming. The value may or may not be palpable. Values include: (a) cash, (b) credits, (c) tokens, (d) rights (eg right to bypass queue for buffets, eg right to turn slot machines for free), (e) products, (F) services, (g) comp points, (h) coupons, (i) vouchers, (j) movie tickets, (k) rights to receive loans, (l) miles to receive mileage services and any Other value items. The value of winning from gaming need not be of the same type as that which is put at risk. For example, a person may take risk and insert cash to get a movie ticket. Events that are the subject of gaming may in principle be predictable, but may not be predictable with a given applicable rule, criterion or possibility. For example, a person may be able to predict which cards have been dealt illegally. However, unauthorized operation of the card is against the rules of the game. Taking a valuable item at risk may involve allowing the possibility of losing some or all of the valuable item. Gaming may include taking value at risk, even if that value is not owned by the gamer. For example, a business owner can bet half of his future business profits for the next full year. Gaming can include investments, such as investments in stocks or financial markets. Gaming can further include taking a derivative product position, such as buying a put option or a call option to the stock.

Detection by Another of One Device As used herein, various embodiments may refer to an interaction between a first device and a “near” second device. In various embodiments, the first device may operate when the second device is in the vicinity. In various embodiments, the second device may operate when the first device is in the vicinity. When the terms “near”, “near”, “to the side”, “close”, “present” or similar terms are used, the first device may recognize the presence of the second device in various ways. The second device may recognize the presence of the first device in various ways, the first device may react to the presence of the second device in various ways, It should be understood that the device may react to the presence of the first device in various ways. For example, if a first device is instructed to operate for a third device that recognizes that the second device is in the vicinity of the first device, the first device will Note that it may react to the presence of the second device without recognizing its presence. In various embodiments, the first device and / or the second device may move. For example, the first device may move (eg, the first device may be carried by a pedestrian), while the second device may be fixed.

Various techniques may allow the first device to recognize and / or react to the presence of the second device. By various techniques, the second device may be able to recognize and / or react to the presence of the first device. As used herein, the term “beacon” is a signal that can be used as a reference signal by another device or person, for example, so that another device can determine its own location or location. Including a device for generating. A beacon can emit a continuous, periodic, sporadic, or other type of signal. A beacon may emit a directional signal (eg, a signal that is most easily detected by a device at an angle of incidence with respect to the beacon), and the beacon may emit a signal of equal strength in all directions. . A beacon may emit a signal when triggered by the presence of another device, and may emit a signal independent of the other device. The beacon may broadcast a reference signal as a single function. A beacon may simply serve as a beacon incidentally. For example, a light bulb may incidentally function as a beacon, even if its primary purpose is room lighting. The beacon may be a natural object (for example, the sun) or an artificial object. A beacon may emit light, sound, radio waves, microwaves, odors, or any other type of signal.
A radio frequency identification (RFID) tag or transponder is a generally small device that uses such a signal or the like as a means to transmit signals and / or transfer signals and provide identification. The signal transmitted or transferred is generally a radio wave. The transmitted or transferred signal can include a unique signature or pattern that can serve to uniquely identify the RFID tag. If a device is associated with the tag (eg, by attachment or introduction into the device), the unique identification of the tag can serve to uniquely identify the device by association. .
Near Field Communication (NFC) enables secure wireless communication over short distances, typically in the range of a few inches. An exemplary application by Motorola and MasterCard® has been tested and the mobile phone is equipped with NFC and credit card payments can be made using the mobile phone.
Infrared data communication can be used as a communication means between two adjacent devices. For example, an infrared light emitting diode (LED) can be used for signal generation. The signal pattern can be generated by switching the LED on and off. As a receiver, a silicon photodiode can be used, and incident infrared light can be converted into an electric signal. Infrared signals can also be transmitted using a laser.
The device may be recognized by photo capture means or an image of the device. For example, the first device may take a picture of the second device. The first device may use an image processing algorithm to detect the salient features of the second device. For example, if the second device has a black and white pattern, the first device can look for the pattern in the captured image.
• One or more devices may use position measurement techniques to determine their own location. Once the locations of the two devices are known, a simple algorithm can be used to determine whether the two devices are close to each other. For example, the distance between two devices using known x and y coordinates can be estimated at least using the Pythagorean theorem. Various position measurement techniques may be used. For example, the device may receive a signal from a beacon or other signal generator at a known location. Specifically, if the beacon is at a short distance, the position of the device can be estimated by estimating the position of the beacon. In various embodiments, the device may receive signals from multiple beacons or signal generators. The signal generator may be adjusted to transmit signals simultaneously. However, depending on the location of the device, the device does not necessarily receive signals from all beacons at the same time. For example, if the device is closer to beacon 1 than beacon 2, the device receives the signal from beacon 1 before receiving the signal from beacon 2. The location of the device can be estimated based on the arrival times of signals from various beacons. For example, geometric or triangulation algorithms may be used to determine the location of the device based on the known location of the beacon and based on the arrival times of signals transmitted simultaneously from the beacon. In a manner similar to systems involving beacons, the positioning system may utilize a receiver (eg, a fixed receiver) at a known location. Each fixed receiver receives a signal from a device whose location is desired. The same signal from the device may reach different receivers at different times or at different angles. Based on the arrival times or angles of the signals at the various receivers, an algorithm can be used to determine the location of the device. Exemplary positioning systems include the following.
The Global Positioning System (GPS) is based on a group of satellites that transmit reference signals to ground locations. GPS can pick up reference signals from multiple satellites and use signals to determine position or altitude.
.. Long distance navigation (LORAN) is navigation based on surface radio wave transmission. The location of the device can be approximated based on the arrival time difference at the device of signals from more than two transmitters.
・ ・ Radio wave location using a mobile phone network is a system in which a mobile phone functions as a fixed receiver. Signals from mobile phones can be received at a plurality of base stations. The location of the mobile phone is based on the time at which the signal from the mobile phone was received at each of the base stations, based on the angle at which the signal from the mobile phone was received at each of the base stations, and / or A determination can be made based on characteristic distortions in the mobile phone signal that would indicate a particular location.
-The first device may transmit an audio signal. The audio signal may include a well-defined series of codes or pulses. The second device may pick up this signal using, for example, a microphone. The second device may recognize a clear pattern of the audio signal, and thereby estimate the presence of the first device. Similarly, the second device may transmit an audio signal that allows the first device to identify the second device.
The first device may recognize the presence of the second device from physical or electrical contact. For example, the first device may have a port to which the second device can be docked. When docked, the second device can come into electrical contact with the first device. This allows the first device to recognize the presence of the second device and / or allows the second device to recognize the presence of the first device.

There are various ways in which one or more devices can detect the presence of one or more other devices. There are various ways in which it is possible to detect the proximity of two devices.
The first device may detect a signal from the second device. Thereby, the first device may detect the presence of the second device.
The first device may determine its own location. For example, the first device may use a positioning system to determine its own location. The first device may already know the location of the second device. For example, the second device may be in a known fixed location. The first device may store the location of the second device in memory. When the first device knows its own location and the location of the second device, the first device determines when the first device is in the vicinity of the second device (eg, using a geometric algorithm). ) Can be guessed.
The third device can detect the location of the first device using, for example, a positioning system. The third device can detect the location of the second device. The third device can then notify the first, second, or both devices of the location of either or both of the first and second devices. Thereby, the first device can determine whether or not it is close to the second device. Thereby, the second device can determine whether or not it is close to the first device. In some embodiments, the third device may notify the first device that the first device is in the vicinity of the second device. In some embodiments, the third device may notify the second device that the second device is in the vicinity of the first device. In some embodiments, the third device does not necessarily determine that the first device is necessarily near the second device based on the fact that the first device is near the second device. The first device may be instructed to take some action without notifying the device. In some embodiments, the third device determines that the second device is not necessarily in the vicinity of the first device based on the fact that the second device is in the vicinity of the first device. The second device may be instructed to take some action without notifying the device. The third device may detect the position of both the first device and the second device. The third device can then notify the first, second, or both devices as described above. That is, the third device may inform the first and / or second device of the location of the first and / or second device, and the fact that the first and second devices are in proximity to each other. May be notified. The third device can also provide instructions to the first and / or second device based on the fact that the two devices are in close proximity to each other.
The third device may detect the position of the first device. The fourth device may detect the position of the second device. Then, the third and fourth devices may notify the first device of both positions. The third and fourth devices may notify the second device of both positions. The third and fourth devices may notify the first device that the first device is in the vicinity of the second device. The third and fourth devices may notify the second device that the first device is in the vicinity of the second device. The third and / or fourth device may instruct the first device to take some action based on the fact that the first device is in the vicinity of the second device. The third and / or fourth device may instruct the second device to take some action based on the fact that the first device is in the vicinity of the second device. The fourth device may detect the position of the second device. The third device may notify the first device of the positions of the first device and the second device. The third device may notify the first device that the first device is in the vicinity of the second device. The third device may instruct the first device to take some action based on the fact that the first device is in the vicinity of the second device. The third device may notify the second device of the positions of the first device and the second device. The third device may notify the second device of the positions of the first device and the second device. The third device may instruct the second device to take some action based on the fact that the first device is in the vicinity of the second device.
The third device may detect the position of the first device. The fourth device may detect the position of the second device. The third and fourth devices may notify the fifth device of both positions. The fifth device may notify the first and / or second device of both positions. The fifth device may notify the first device that it is in the vicinity of the second device. The fifth device may notify the second device that it is in the vicinity of the first device. The fifth device may instruct the first device to take some action based on the fact that the first device is in the vicinity of the second device. The fifth device may instruct the second device to take some action based on the fact that the second device is in the vicinity of the first device.

Transmission and Communication Various embodiments described herein can be used for digital or electronic components such as digital images, text files, computer programs, audio files, video files, or any other object or entity. “Transmission” or “communication” is described. The transmission or communication of a digital or electronic component may include the transmission of data such that the data alone is sufficient to reconstruct the entire composition. For example, transmission of a digital image includes the transmission of a million bytes of data, each byte having one pixel feature in the digital image, so that the digital image can be completely reconstructed from the data alone There is a case. Transmission or communication of a digital or electronic component may include the transmission of data such that the transmitted data is used in combination with other data to reconstruct the component. For example, a digital image may be transmitted in a compressed format. The transmitted data may be used in combination with data describing a decompression algorithm for reconstructing the digital image. The transmission or communication of a digital or electronic component may include the transmission of data indicating or characterizing the component so that the component can be read or acquired elsewhere. For example, data describing the title of the image may be communicated from the first device to the second device. The second device may already store various images in the second device and index them by title. The second device may reconstruct the image communicated from the first device using the title to restore a complete depiction of the second image from the storage device of the second device.

  In various embodiments, the transmission or communication of a promotion may include the transmission or communication of a digital or electronic component.

Encoding As used herein, a signal that “encodes” a digital or electronic component may contain sufficient data to reconstruct the component from data alone. For example, a signal that encodes an advertisement that includes an image may itself contain sufficient data to reconstruct the image.

  As used herein, a signal that “identifies” a digital or electronic component may include data that provides information indicating where or how to search for that component. A signal that identifies a digital or electronic component may be a name, title, Or it may contain data providing other identifiers.

Encryption The term “encryption” as used herein may refer to a process for concealing or concealing information so that the information is not immediately understandable without special knowledge. Through encryption processing, raw information called plaintext can be converted into encrypted information. Encrypted information may be called ciphertext, and an algorithm for converting plaintext into ciphertext may be referred to as cipher. Ciphers can also be used to perform the reverse operation of converting ciphertext to plaintext. Examples of ciphers include substitution ciphers, transposition ciphers, and ciphers implemented using rotary ciphers.

  In various encryption methods, encryption may require an auxiliary component of information called a key. The key may include a bit string, for example. The key may be used in combination with a cipher to encrypt the plaintext. Similarly, the key may be used in combination with a cipher to decrypt the ciphertext. In a category of encryption called symmetric key algorithms (eg, secret key encryption), the same key is used for encryption and decryption. Therefore, the inviolability of the encrypted information may depend on the key that is kept secret. Examples of symmetric key algorithms are DES and AES. In a cryptographic category called asymmetric key algorithms (eg, public key encryption), different keys are used for encryption and decryption. When using an asymmetric key algorithm, any general member can use the first key for encrypting plaintext into ciphertext. However, only the owner of the second key (eg, the private key) can decrypt the ciphertext into plaintext. An example of an asymmetric key algorithm is the RSA algorithm.

  Note that other methods than encryption, such as encoding or electronic camouflage technology, may be used to conceal or conceal information. Such a method may be used in combination with encryption.

Encryption can be used for:
Send a message that only certain recipients can read. For example, assume that Alice and Bob both have the same secret key. Alice can encrypt plaintext messages using a secret key. She can send the resulting ciphertext to Bob. Bob can then decrypt the ciphertext using the encryption key and view the plaintext version of the message.
-Many people can encrypt messages and only one person can decrypt them (eg, PGP). For example, suppose Alice owns a public key and a private key. Bob wants to send Alice a message that only Alice can read. Bob can create a message in plain text and encrypt it using Alice's public key. Bob can send the resulting ciphertext to Alice. Alice can then decrypt the ciphertext using her private key and view the plaintext message. Even if Cindy intercepts the ciphertext message on the way from Bob to Alice, Cindy has no access to Alice's private key, so Cindy cannot decrypt this message. Alice's public key can also be used by Cindy, but not enough to decrypt the ciphertext message within a practical amount of time.
・ Authenticate the message sender. Using this encryption involves having the sender generate a digital signature. For example, suppose Alice wants to send a message to Bob in such a way that Bob can be sure that the message is from herself. Alice can compose a plaintext message and encrypt this plaintext into ciphertext using her private key. Alice can then send this ciphertext message to Bob. Bob can then use Alice's public key to decrypt the ciphertext back to plaintext. Since Alice's public key works only to decrypt ciphertext messages created with Alice's private key, and only Alice is assumed to have access to his private key, Bob You can be sure that Alice is due.
・ Prevents non-repudiation. If the sender attaches a digital signature to the message or part of the message, the sender cannot later claim that he did not send the message.
・ Guaranteed transmission time / data. See hash below.
• Guarantees reception by recipients. See hash below.
• Verify that the message is not altered after transmission by the sender. See hash below.

Hashing is a process whereby input data of an arbitrary length is typically converted to a shorter length and / or a fixed length. The hash function is a function that performs this conversion. Often useful hash functions are one-way functions. That is, for a given input, the output can be calculated immediately. However, for a given output, the input that generated the output is difficult to calculate. Similarly, useful hash functions often have the property that two different inputs rarely produce the same output. The hash can be used for the following purposes.
-Check data redundancy. For example, the database contains a huge number of names. This name can be of any length. To check for redundant names, a hash value for the name can be generated. The hash value is smaller than the name and can all be the same length. Thus, it may be easier to compare the hash values of the names than to compare the names themselves.
• Authenticate that the message has not been altered. For example, Alice can send plaintext to Bob along with the hash value of the message. Alice can attach a digital signature to the hash value so that Bob can be assured that this hash value has been sent by Alice. When Bob receives this plaintext message from Alice, he can calculate the hash value of the message. If the hash value that Bob calculates is the same as the hash value that Alice has sent to Bob, Bob can be confident that the message has not been altered on the way from Alice to Bob.
Prove ownership of the message without having to open the message. For example, Alice can send a message to Bob. Bob can take the hash value of the message and send it back to Alice. Alice can then confirm that Bob has the message without the risk of the message being intercepted on the way from Bob to Alice.
Prove ownership of the message at some point without having to open the message. For example, Alice may have a great idea and may want to prove at some point that she has come up with this idea without having to publish it. Alice can then write out the idea in the form of a text and take the hash value of the text. Alice can then publish the hash value of the text to the newspaper. Then it is immediately clear that Alice owned the idea, at least on the publication date of the newspaper.
・ Time stamp the document. For example, the document may be sent to a time stamping service. The service can then determine the hash value of the document. The service can add the current date and time at that time to the hash value of the document and attach a digital signature to the result. The digitally signed hash value is then published with the date and time added. As long as it is reliable that the time stamping service provides the correct date and time (eg, not using the old date and time), the published time stamp is provided by the service where the document is time stamped. It can serve as evidence that it existed as of a certain date and time. Furthermore, precautions may ensure that even a time stamping service makes it very difficult to provide a fake time and date. For example, a time stamping service may add a serial number (eg, 1, 2, 3, etc.) to each time stamped document. If the service wants to supply an older date, the service must find an older sequence number. The older sequence number must match between the two sequence numbers immediately before and after the desired fake date. However, for example, if there is no number skipped at the beginning, there is no such usable serial number.

  FIG. 1 illustrates a system 100 according to some embodiments. In various embodiments, the system can function within casino boundaries. In various embodiments, the system can function within the boundaries of casinos and associated areas, such as retail stores, exercise rooms, restaurants, swimming areas, showrooms, conference halls, and the like. In various embodiments, the system can function across casino boundaries. Casino server 105 can communicate with one or more mobile gaming devices, such as devices 110, 115, and 120. The casino server can communicate with one or more marketer devices, such as marketer device 125. The marketer device has information describing the advertisements to be streamed (eg, images and sounds with advertisements), when to stream the advertisements, which player views the advertisements, and how much money is paid for the advertisements. Information such as what is the medium used to advertise (for example, a symbol, for example, the background area of the display screen) can be transmitted to the casino server. Casino server 105 can communicate with one or more display devices, such as display device 130. Display devices include billboards, electronic signatures, signs, television monitors, projectors, or other display devices. The casino server may instruct the display device to display an image with a promotion in various embodiments. The casino server can communicate with one or more receivers, such as receiver 135. Examples of the receiver include an antenna, an RFID tag reader, and a barcode reader. The receiver can detect a signal transmitted from the mobile gaming device. The receiver can use such a signal to determine the location of the mobile gaming device. The receiver can also receive data from the mobile gaming device. Such data may be relayed to the casino server. Casino server 105 can communicate with one or more beacons, such as beacon 140. A beacon may form part of a positioning system that may be used by a mobile gaming device to determine location. For example, a beacon can send a signal within a casino. A mobile gaming device may be able to triangulate its position within the casino by receiving signals from various beacons. Casino server 105 can communicate with one or more game devices, such as game device 145. Examples of the game apparatus include a slot machine, a video poker machine, a video blackjack machine, and a video kino machine. The casino server can communicate with one or more point of sale information management (POS) terminals, such as POS terminal 150. POS terminals include any terminal with a retail facility or any other terminal capable of handling sales operations. In various embodiments, the POS terminal can determine the appropriate promotion to display on nearby mobile gaming devices. The POS terminal can send advertisements to the casino server. The casino server can now send advertisements to the mobile gaming device.

  FIG. 2 illustrates a mobile gaming device according to some embodiments. As used herein, the term “mobile gaming device” refers to any device that is immediately mobile or portable, and a device that allows a player to gamble in at least one of the following. (A) a game where luck is a thing, (b) a sport competition, (c) a game where luck and skill are mixed (for example, blackjack), (d) a game where skill is a thing, (e) a slot machine game ( For example, a video slot game), (f) a lottery game, (g) a card game (eg, a poker game), (h) a pull-tab game, (i) a natural phenomenon (eg, a typhoon), (K) political events (e.g. election winners), (l) popular culture events (e.g. the date of marriage of two celebrities), etc. Mobile gaming devices include Blackberry®, iPod®, personal digital assistant, mobile phone, laptop computer, camera, personal computer, TV, eBook, or any other suitable device, etc. The apparatus may be used. Mobile gaming devices are mobile or portable in the sense that the average person can carry the device without significant effort and without the help of large machines. The mobile gaming device is mobile or portable in the sense that by design, it will not be locked, bolted, or nailed into the same location for an extended period (eg, months). However, the mobile gaming device is primarily fixed in place so that humans can interact non-physically with the device without the danger of the device being accidentally pushed, moved, or knocked down It is also envisaged that it will be done (eg using a lock or bolt). Mobile gaming devices include various programs, including a program for operating a game, a program for communicating with other devices, a program for displaying advertisements, a program for displaying entertainment works, and any other program A processor 225 for executing the various programs 240 may be provided. The mobile game device stores program data, stores image data, stores data about players, stores information about results of games played on the mobile game device, stores checkout data, etc. A memory 235 may be provided. The mobile gaming device can include various output devices 210. An example of such an output device is a display screen such as a liquid crystal display. The display screen can display images, videos, cartoons, animations, text, or any other practical output. The output device may include a speaker. The speaker may generate an audio output. For example, the speaker may generate speech output, bell sound, engine sound, or any other sound. The speaker may generate vibration. The mobile gaming device can include one or more input devices 215. The input device allows the player to interact with the mobile gaming device. The mobile game device may include a button, a keypad, a roller ball, a scroll wheel, and the like. The mobile gaming device may include a touch screen that can detect contact from, for example, a person touching and / or from a stylus. The mobile gaming device may include a microphone for receiving voice input. The microphone may be used to receive speech input. The mobile gaming device may include a card reader for receiving input from a magnetic strip card (eg, a credit card or player tracking card). The mobile gaming device may similarly include a smart card reader. The mobile gaming device may include a camera for capturing images or videos. The mobile game device may include a biometric reader such as a fingerprint reader or a retina scanner. The mobile game device may include a communication port 220. The communication port may include an antenna 205 for broadcasting and / or for receiving electromagnetic signals such as radio signals. The communication port may include an optical communication mechanism such as a laser or a diode. The communication port may comprise an electrical contact, which can interface the electrical contact of another device to create a wired, cable, or electrical contact. The electrical contacts may be used for communication purposes and / or power extraction purposes. A mobile gaming device may include a portion that is geometrically configured to fit into a docking area of another device. Other devices may comprise portions having complementary geometric configurations. When a mobile gaming device docks to another device, the mobile gaming device may communicate with the device and / or draw power from the device. For example, a mobile gaming device may upload game software from another device and download information about a player betting on an activity to another device. The mobile game device may include a power source such as a battery or a fuel cell. The mobile game device may further include a sensor that measures when power is reduced. The mobile gaming device that may trigger an indicator that can indicate the amount of remaining power may include a radio frequency identification (RFID) tag 230. The mobile gaming device may be provided with a unique signature, and other devices may be able to recognize the presence of the mobile gaming device. For example, a signal embedded in a mobile game device may be detected by a sensor embedded in a door frame, thereby recognizing the presence of the mobile game device. In a typical operation example, the mobile gaming device may receive an indication of a player identifier, such as by passing a player tracking card through a magnetic card reader associated with the mobile gaming device. The mobile gaming device may wirelessly transmit the player identifier to the casino server. The casino server may send a confirmation signal back to the mobile gaming device to confirm that the player has the appropriate credit amount to participate in the gambling activity. For example, the mobile game device may receive a game start signal from the player via one button on the mobile game device. The mobile gaming device may then execute a game program that generates a random result and present the player with a random result. For example, on the display screen, the mobile gaming device may mimic the reel rotation of the slot machine, which may be displayed to stop with a specific result displayed in the center. The mobile game device may notify the casino server of the game result. In response, the casino server may add credit to the player's account and may deduct credit from it. Note that there are many other ways in which a mobile gaming device can operate. The mobile game device may include a more general-purpose device that is configured to allow a game activity to be performed, for example, by downloading game-related software to the device. The mobile gaming device may similarly include a special purpose device dedicated to the game. The mobile gaming device may comprise the device shown in Nevada Bill AB471.

  FIG. 3 shows a game device according to some embodiments. As used herein, the term “game device” refers to any machine, article, or player that can participate in a game, competition, or other program, where the player takes the risk of money or other consideration. May refer to a device capable of throwing. As game devices, class II game devices, class III game devices, video bingo machines, instant bingo machines, video poker machines (eg, Action Gaming's Triple Play (registered trademark) draw poker), video slot machines (eg, WMS) 's Jackpot Party Classic® machines), mechanical slot machines (eg, IGT's Cleopatra® machines), electromechanical slot machines, video blackjack machines, video kino machines, and multi-game machines Can be mentioned. The gaming device may comprise a non-game related device that can be used or applied to a game as well. For example, a personal computer can run software to run a game, for example, collect money from the player and receive a credit card number from the player for the purpose of paying the player Therefore, a game device can be configured. The gaming device may comprise a mobile gaming device (eg, a mobile device as defined in Nevada Bill AB471) or any mobile device that can be used for gaming. The game device may include a personal digital assistant, a mobile phone, a laptop computer, Blackberry (registered trademark), and the like.

  FIG. 4 illustrates a casino server 105 according to some embodiments. The antenna 405 allows the casino server to wirelessly communicate with various devices such as mobile game devices. The output device 410 can comprise a display such as a liquid crystal display monitor, a speaker, or any other device capable of communicating information. The output device may present information in a suitable manner near the person. For example, the output device may present text for human reading. The input device 415 can include a button, a keypad, a mouse, a roller, a ball, a microphone, a stylus, a touch screen, and the like. The input device allows a human to communicate information to the casino server. The communication port 420 may comprise an antenna, a serial port, a parallel port, a FireWire, a universal serial bus (USB), or any other interface for communication. The storage device 430 can include a hard disk, flash memory, random access memory (RAM), read only memory (ROM), compact disk, digital multipurpose disk, optical disk, magnetic storage device, semiconductor memory, magneto-optical storage device, and the like. . The storage device 430 can store program data 435 and various databases including a promotion database 440, a marketer database 445, a player database 450, and a point-of-sale information management (POS) terminal database 455. The program data may include instructions that can direct the processor 425 to operate in accordance with various embodiments.

  The promotion database 440 may store data related to the promotion. Such data includes: (a) image data (eg, an image of the product being advertised), (b) video data (eg, a video advertisement), (c) audio data (eg, a jingle associated with product promotion), (d ) Text data (e.g. text for display in a promotion), (e) data describing the promotion (e.g. the promotion may have tags indicating what products are promoted), (f ) Data describing the size of the promotion (eg data describing the number of pixels in each dimension of the image), (g) Data describing the execution time of the promotion (eg 30 seconds), (h) Where the promotion should take place Or data describing the media (eg, the promotion is preferably displayed as a symbol of a simulated slot machine game), (i) the promotion is executed Data describing the number of powers (e.g., promotion is preferably executed 100 times), (j) data describing to which viewers the promotion should be presented (e.g., promotion is 40-60 years old) (K) data describing the time the promotion should be presented (e.g., the promotion is presented between 11:00 am and 1:00 pm) Preferably), (l) data describing the priority of the promotion (eg, higher priority promotions may be presented before or instead of lower priority promotions), (m) Data describing the sponsor or marketer in the background of the promotion (eg, Procter & Gamble is the sponsor of the promotion), (n) the price paid by the sponsor or marketer to present the promotion Data to be posted (for example, the marketer pays 2 cents per viewer per presentation. For example, the marketer pays $ 100 to promote the product all day in the game), (o) the number of times the promotion has already been presented (P) data describing the remaining number of times an advertisement must be presented, (q) data describing the number of people who saw the advertisement, (r) demographics of people who viewed the advertisement Data describing the data, and any other data related to the promotion.

  The marketer database 445 may store data related to sponsors or marketers. The marketer database includes (a) the name of the marketer, (b) the marketer's advertising budget, (c) the marketer-related promotions, (d) the amount that the marketer borrows from the casino, (e) the preferred viewer of the marketer, (F) data including marketer billing information (eg, a credit card identifier associated with the marketer, eg, an address for the marketer), (g) media the marketer is primarily interested in (eg, symbols, eg, bonus rounds), etc. It may be stored.

  The player database 450 may store data related to the player. The player database 450 includes (a) the player's name, (b) the player's tracking card number, (c) the player's age, (d) the player's demographic data, and (e) the player's preference. Product category, (f) a player's preferred advertising category, (g) a player's stay in the casino, (h) a player's past purchase behavior (e.g., a player has responded to an advertisement three times in the past) (I) the outcome or result of the player's game (eg, the player earned $ 120 today, eg, the player lost in the last 5 outcomes), (j) Data including player friends, relatives, friends or other group members, etc. may be stored.

  The point-of-sale information management (POS) terminal database 455 may include data describing various POS terminals. In various embodiments, such a terminal may be associated with a casino. For example, such a POS terminal may manage processing for various retail facilities within a casino. In various embodiments, such terminals may include terminals external to the casino. The POS terminal database 455 includes (a) data describing the location of the POS terminal, (b) data describing the retail facility provided by the POS terminal, and (c) data describing the presentation function of the POS terminal (for example, POS). The terminal may include a display screen and / or a speaker that may be used to present images and / or audio associated with the promotion.

  FIG. 5 illustrates a POS terminal 150 according to some embodiments. The inventory database 545 may include data describing products in the store. The inventory database includes (a) the number of products remaining, (b) the expected shelf life of the product, (c) the expected remaining shelf life of the product, and (d) the arrival of a new inventory. (E) data describing product characteristics (eg product color, eg product size), etc. The pricing database 550 includes (a) the price of the product, (b) a discount available for the product (for example, there is a 25% discount valid for the next two days), (c) the wholesale price of the product, (d) the product Data related to the price of the product may be included, including the cost to acquire (eg, the cost of retailer purchasing the product from a wholesaler or manufacturer), (e) the clearing price of the product, etc.

  FIG. 6 illustrates a mobile gaming device 600 according to some embodiments. The mobile game device 600 includes a slot machine game. The slot machine game includes three reels. Among the symbols shown on the reel, there are three symbols that display advertisements. These symbols (605, 610 and 615) represent the Coca-Cola (registered trademark) company logo. By arranging such three symbols in a line, the player may win a prize. An award may be associated with a product or company indicated by a symbol. For example, the award may be for one year of a Coca-Cola (registered trademark) beverage.

1. Types of Promotions In various embodiments, promotions may be presented using a mobile gaming device. Promotions include: (a) advertisements (eg for products or services), (b) announcements (eg announcements about when a new show will start in a casino, eg announcement that a car was rated as the number one in the country) (C) warnings (eg warnings about bad weather approach), (d) information statements (eg Jones just won the election), (e) profits offered (eg discounts offered eg coupons offered), (E.g. providing gift certificates), (f) providing benefits that are exchanged for any activity on the recipient's side (e.g. providing gift certificates in exchange for receiving the answers to survey questions), (g) Requests (eg, requests to answer survey questions), (h) unconditional benefits (eg, unconditional cash, eg, unconditional quotients) Ticket), and the like (i) a lottery or entry to other chance events (e.g. entry into the lottery for a car of a particular merchant). Promotions may be presented in various forms and in various situations. Promotions may be presented in audio, video or text form, for example. Promotions may be presented at various times relative to other events. For example, promotions may be presented between games played on mobile devices.

1.1. voice.
Promotions may be presented in audio form. The promotion may include verbal audio. For example, an announcer or narrator may describe the characteristics of the product being advertised. The promotion may include a song. Promotions may include musical songs. The promotion may include a soundtrack (eg, a rotating sound of a motorcycle engine). The promotion may include jingles (eg, jingles generally associated with the product).

1.2. text.
The promotion may include text. For example, the text may include information, slogans or subtitles.

1.3. Still image.
The promotion may include still images. The image may occupy all or part of a display screen (eg, a display screen on a mobile gaming device). The image may display, for example, an actual photograph, an image created by an artist, or an image created by a computer.

1.4. video.
The promotion may include a video. A video may consist of a series of still images, for example. For example, the video may occupy the entire display screen or a portion of the display screen. The video may be, for example, a camera work or an animation.

1.5. vibration.
The promotion may include vibrations of the mobile gaming device or any guided movement. For example, a mobile gaming device may vibrate in conjunction with a car racing advertisement, where vibrations may be useful for a player of the mobile gaming device to imagine the vibration sound of a car.

1.6. Flashing light.
Promotions may include flashing or blinking light. For example, a light emitting diode (LED) on a mobile gaming device may flash to convey excitement associated with advertising.

1.7. odor.
The advertisement may include a smell. For example, a mobile gaming device may release a small amount of chemicals to create a fragrance in conjunction with food advertising.

1.8. Operates to display advertisements on nearby signs or slot machines.
In some embodiments, the promotion may include signals for other displays or devices. The signal instructs such a display or device to participate in the promotion. For example, as part of an advertisement, the mobile gaming device may be in the vicinity of a nearby slot machine (eg, for a slot in a range that is audible, for example, for a slot machine that is within the line of sight of the mobile gaming device). The slot machine may be signaled to perform one or more activities related to the promotion. In some embodiments, the mobile gaming device may instruct the slot machine to generate an audio output. For example, the mobile gaming device may instruct the slot machine to play a bell sound that rings through a speaker that is part of the slot machine. In some embodiments, the mobile gaming device may instruct the slot machine to generate video output. For example, the mobile gaming device may instruct the slot machine to display a particular video or video clip. In some embodiments, the mobile gaming device may instruct the slot machine to display an image. For example, the mobile gaming device may instruct the slot machine to display an image of a product advertised by the mobile gaming device.

1.8.1. distance.
In various embodiments, a slot machine, another gaming device, a display screen, or any other device may be involved in the promotion presentation to enhance the effectiveness of the promotion. For example, the promotion may be more effective when all five slot machines surrounding the player display the same sound and image than when only the display screen on the mobile gaming device is involved. In some embodiments, the promotion may be particularly effective if the slot machine or other device involved can affect the player of the mobile gaming device. Thus, particularly effective devices may include devices that are visible or audible to the player. In various embodiments, if a device is within a certain range of the mobile gaming device, the device is instructed to participate in advertising. For example, if the slot machine is within 3 meters (10 feet) of the mobile gaming device, the mobile gaming device may instruct the slot machine to participate in the promotion. In various embodiments, (a) the device is within a predetermined distance of the mobile gaming device, (b) the device is within the direct line of sight of the mobile gaming device (eg, between the mobile gaming device and the device). (If there is no other device or equipment in between), (c) if the device is in the same room as the mobile gaming device, (d) if the device is on the same building floor as the mobile gaming device, (e) mobile If the device faces the game device at least to some extent (for example, if the slot machine screen faces the direction of the mobile game device, the mobile game device requests that the slot machine be involved in the promotion. (F) When the mobile game device can detect a signal from the device (for example, when the mobile game device is close to the game device) The game device may radiate a short-range signal that the mobile game device can detect), (g) if the device can detect the signal from the mobile game device, (h) the signal from the device When the mobile gaming device receives a certain minimum threshold power (eg, if the signal power in the detected signal is strong, the device may be considered in the vicinity of the mobile gaming device), (i) mobile If the device receives a signal from the game device at a certain minimum threshold power level, (j) if the device has a video display function, (k) if the device has an audio output function, (l) if the device is constant The mobile gaming device may instruct the device to participate in advertising, such as when having a speaker with minimal output capability. In various embodiments, the mobile gaming device may determine whether another device is available for promotional involvement. When another device is available: (a) if such a device is not currently involved in a different promotion (eg, the device is not displaying graphics as part of the promotion for a different player) (B) if such a device is not currently used for gaming purposes (eg, a slot machine may be available if not currently being played by another player), (C) If such a device is not currently used for other purposes (eg, a plasma display monitor is not available if programming is not currently being broadcast to people who are passing through. (D) if such a device is functioning (e.g. if the device has not encountered mechanical or electrical problems), (e) such a device is imminent (F) if such devices are not restricted from participating in the type of advertising that is required to be involved (eg, devices made by the first manufacturer) May be restricted from advertising products of competing manufacturers). In various embodiments, devices that can be instructed to participate in advertising include slot machines, video poker machines, other gaming devices, display monitors (eg, plasma display screens, eg, cathode ray tube (CRT) monitors), billboards. Projection display, speaker, public address device output, light bulb, lighting equipment, etc.

  In various embodiments, the device may be in close proximity to several players having mobile gaming devices. For example, the slot machine may be within 3 meters (10 feet) from each of three mobile gaming device players. Such players may happen to be in the same area by chance, for example. The three mobile gaming devices (belonging to each of the three players) are the same so that devices that are close to all three players can simultaneously display advertisements that affect all three players You may collaborate to schedule the promotion of For example, each of the three mobile gaming devices may schedule a cruise vacation advertisement to be run simultaneously. As broadcast audio of the mobile gaming device for three players, a slot machine in the vicinity of all three players may display a video of a cruise ship sailing in the blue sea and anchored on tropical islands.

  In various embodiments, multiple mobile gaming devices may coordinate to schedule the same or similar promotions simultaneously. Devices that can affect mobile gaming device players may be ordered or requested to participate in promotions. The device may be a slot machine, TV monitor, billboard, or any other device. Thus, the device may broadcast audio, images, or other information that supports advertising. The device is within a certain distance from all mobile gaming device players, within the range of view of all mobile gaming device players, within the listening distance of all mobile gaming device players, and / or Selection or selection may be made for any other reason. In various embodiments, a device (eg, a slot machine) may participate in promotions that are presented to multiple players, even if the device cannot affect one of the multiple players. May be selected. For example, even if one of the players cannot see the screen of the slot machine, the slot machine may be selected to participate in a promotion presented to several players.

  In various embodiments, a device may have the potential to participate in more than one promotion at a given time. For example, each of the first player of the mobile gaming device and the second player of the mobile gaming device may be proximate to the device. Various criteria may be used to determine whether a device is involved in a promotion presented to a first player or a second player. The device may be involved in the promotion presented to the first player if (a) the first player is closer to the device than the second player; If one player can see the device better than the second player (for example, the display screen of the device faces the first player, but the second player (C) if the first player is considered more susceptible to advertising than the second player, (d) the first player is the second player If the customer is a better customer of the casino than the player (e.g. if the first player has bet more in the casino than the second player in the past), (e) the second player's (F) the first player is more involved in the promotion if he is a better customer of the casino than the first player (G) it is promoted to the first player rather than the second player's interest in the product to be promoted to the second player. If the first player is more interested in the product to be scheduled, (h) the second player will be in close proximity to another device that may be involved in the promotion that is scheduled to be presented to the second player. And / or other criteria are met. It will be appreciated that similar criteria can be used to select which promotions a device (eg, a slot machine) is involved, assuming that there are three or more mobile device players nearby. In some embodiments, if the promotion is presented to the majority (or multiple) players of a mobile gaming device in the vicinity of the device, the device (eg, slot machine) may be involved in such promotion. Good.

1.8.2. Signal transmission.
The determination of whether it is appropriate for a device (eg, a slot machine) to participate in advertising a mobile gaming device may be determined in various ways. In some embodiments, the mobile gaming device may detect the presence of a device (eg, a slot machine). The mobile gaming device may detect the presence of the device by detecting a signal emitted from the device. The signal may be generated by a radio frequency identification (RFID) tag associated with the device. The signal may be an infrared signal or any other signal. In some embodiments, a device (eg, a slot machine) may detect the presence of a mobile gaming device. The device may detect a signal from the mobile gaming device (eg, an RFID tag signature associated with the mobile gaming device, eg, an infrared signal from the mobile gaming device, or any other signal). In various embodiments, a device (eg, a slot machine) may detect the presence of a mobile gaming device using optical means. For example, the device may include a camera and may use an image processing algorithm that recognizes when a player in the vicinity of the gaming device has a mobile gaming device. In various embodiments, the mobile gaming device may include a positioning system (eg, a global positioning system (GPS)). A mobile gaming device may determine whether it is currently in proximity to a device (eg, a slot machine) based on its location. For example, a mobile gaming device may access an internal storage map that describes the location of one or more devices. In various embodiments, the mobile gaming device and / or device (eg, slot machine) may relay any received signal to the central server. For example, a device (eg, a slot machine) may relay a signal from a mobile gaming device to a central server. The central server may recognize that the signal has been generated by the mobile gaming device. Thus, the central server may recognize that the mobile gaming device may be in proximity to the device (eg, slot machine). Similarly, the mobile gaming device may relay signals from the device (eg, slot machine) to the central server. The central server may recognize that such a signal originates from a device (eg, a slot machine), thereby recognizing that the mobile device is in close proximity to the device (eg, a slot machine). May be. In various embodiments, one or more sensors may detect the presence of a mobile gaming device via a signal emitted or transmitted from the mobile gaming device. The sensor may not be associated with a device (eg, a slot machine). The sensor may communicate with the central server. Thus, the central server may detect the presence of the mobile gaming device using signals detected from the sensors, possibly using triangulation or other location algorithms.

  In various embodiments, once the central server recognizes that the mobile gaming device is in proximity to the device (eg, a slot machine), the central server is involved in the promotion that is to be presented by the mobile gaming device. You may be prepared to do that. For example, the central server may instruct mobile gaming devices and devices (eg, slot machines) to simultaneously present promotions. For example, a mobile gaming device may present the audio and video portion of a promotion, and nearby devices (eg, slot machines) may present a video sequence as part of the promotion. In various embodiments, when the central server recognizes that a mobile gaming device and device (eg, a slot machine) are in close proximity, the central server may include a device (eg, It may be determined whether it is appropriate to involve a slot machine). For example, the central server may take into account the ambient noise level of the casino and determine whether the audio broadcast by the device can be heard by the player of the mobile gaming device. As another example, the central server may determine whether the device is currently in use and, therefore, whether the device should be used for advertising presentation in the first place.

  In various embodiments, a device (eg, a slot machine) may be the sole presenter of a promotion. The mobile gaming device may not be involved in presenting promotions to players. However, the mobile gaming device may send a signal for the device (eg, slot machine) to present. For example, a player having a mobile game device may walk in the vicinity of the slot machine. The mobile gaming device may send a signal so that the slot machine presents an advertisement. Thus, the slot machine may present video, audio, or other information related to the promotion. On the other hand, the mobile gaming device may continue to allow the player to play the game without the mobile gaming device involved in the promotion. In various embodiments, more than one device may be involved in the presentation for promotion to the player. The mobile device may not be involved in the presentation. However, the mobile device may signal the device to present material according to the advertisement.

1.9. A message about where to go to win something. For example, the mobile device knows where you are and can tell you what you can earn there if you are in the vicinity of a jewelry store.
In various embodiments, a promotion may include a message indicating where a product or service can be purchased, used or experienced. For example, the mobile gaming device may present a text message to the player indicating that there is a jewelry store on the right side of the player. For example, the mobile game device may present a voice message to the player indicating that a show is being performed nearby. In various embodiments, a promotion may be activated when a player with a mobile gaming device walks in the vicinity of a retail store or other related location. The promotion may be related to the location.

2. media.
Where advertising can be placed. Images or videos related to the promotion may be presented at various locations. Images and videos associated with the promotion may be presented on the display screen of the mobile gaming device. Images and videos may be presented on display screens at different locations and under different circumstances. For example, the images may be presented in the foreground or background during or between games. Other output related to the promotion may also be presented in various ways.

2.1. symbol.
In various embodiments, an image or video associated with a promotion may be placed on the symbol. In various embodiments, an image or video associated with a promotion may constitute the entire symbol. For example, an image of a soda drink may constitute a symbol. A symbol having such an image or video may function in the same way as any other symbol. For example, in a slot machine game, a player may be able to win a prize when three identical symbols are lined up. An image or video associated with the promotion may be a card, a game token (eg, a game token moving through a monopoly game board may take the form of a luxury car brand image), a game character (eg, Bidders in an auction game may take the form of a video Chlorox® box), a valuable token (eg, three sparkling Rolex® when a game player opens a treasure chest) Or a wristwatch may appear).

2.2. Background (eg background graphics).
The image or video associated with the promotion may be displayed as background graphics on the display screen of the mobile gaming device. For example, the portion of the screen that is not occupied by graphics associated with the game may be occupied by images or video associated with the promotion.

2.3. Sign.
An image or video associated with the promotion may be displayed on a sign or other landmark in the virtual world associated with the game. For example, a game played on a mobile gaming device may feature a virtual world with a racing car. The car may pass through a billboard in the virtual world. The billboard may include images that promote the product or service.

2.4. A chip surface such as a surface on a game chip.
In various embodiments, an image or video associated with a promotion may be displayed on a game chip. Such a game chip may be an actual physical game chip (for example, one used in a casino table game). Such game chips may also include chips used in games played on computer computing devices (eg, mobile gaming devices). For example, a player may participate in a poker game using his mobile gaming device. A game chip that is graphically displayed in a game may include an image (eg, an image of a product or service) associated with a promotion.

2.5. card.
In various embodiments, an image or video associated with a promotion may be displayed on a card. Such game cards may be actual physical cards (e.g., those used in poker or blackjack table games). Such cards may also include cards used in games played on computer computing devices (eg, mobile gaming devices). For example, a player may participate in a poker game using his mobile gaming device. Cards that are graphically displayed in a game may include images (eg, product or service images) associated with the promotion.

2.6. voice.
In various embodiments, the audio output of the mobile gaming device may be used as part of a promotion. The audio output may broadcast product songs, jingles, voices, songs, stories, sounds (eg, the sound of a horse stepping on a horse riding advertisement).

2.7. Promotions are displayed in bonus rounds.
The overall theme of the bonus round may be based on advertising. In various embodiments, an image or video associated with a promotion may be displayed in a bonus round of the game. Bonus rounds may include any game sequence that is not part of the normal flow of the game and that the player has an opportunity to earn an extraordinary amount of credit. For example, in a Wheel of Fortune® game, the bonus round may include a simulated spinning disk rotation, where the player is given the opportunity to win a large prize posted on the spinning disk. The promotional image may be displayed in the background of the bonus round scene. The promotional image may also function as a character or game token in a bonus round. For example, the serial box may be the main character of the bonus round. The serial box moves around the game board and settles at a square, and the player wins a prize. In various embodiments, the bonus round theme may focus on a particular promotion. For example, a bonus round set in a chocolate factory may be designed to promote the Mars company. In various embodiments, the audio associated with the promotion may be broadcast during the bonus round. For example, whenever a player wins more prize money in a bonus round, a sound of a shoe opening a soft drink bottle may be broadcast.

2.8. Pop-up advertisement.
In various embodiments, a pop-up box or window may be used to display a video or image associated with a promotion. The pop-up box or window may include a separate window that is displayed on a display (eg, a display screen of a mobile gaming device) without instructions from the player. Images or videos associated with the promotion may be displayed within a pop-up box or window.

2.9. housing.
In various embodiments, the promotion may be placed on the casing, housing, or other hardware component of the mobile gaming device. For example, the housing of the mobile gaming device may be decorated with the color of a Coca-Cola (R) can. In various embodiments, the advertisement is on a mobile gaming device accessory (e.g., on an iPod leather case, e.g., on a Blackberry (R) holster, e.g., on an iPod dock, or any other accessory). May be placed on top).

2.10. Constraints.
Symbols have inherent constraints. For example, a symbol consists of graphics. A symbol may only have a certain pixel size (eg, 20 × 20 pixels). In various embodiments, a particular media or slot for image or video display may have inherent constraints. Accordingly, marketers who wish to use such media or slots for promotional presentation may have to devise images or videos that meet the constraints presented by the media. For example, an image associated with a promotion may replace (or play a role in) a symbol in a reel-type slot game. Since the symbol occupies only a small portion of the display screen area, the image or video associated with the promotion may likewise be constrained to occupy only that small area of the display screen. A symbol may have a defined constraint on size. For example, a symbol may occupy an area of 2.32 square centimeters (0.36 square inches), or an area of 20 × 20 pixels. Thus, any image or video that is to serve as a symbol must be limited to a defined area limit. In various embodiments, an image or video associated with a promotion is constrained to occupy a certain area. The area may be measured by square inches, dimensions, square millimeters, or any other unit. In various embodiments, a central server, or a party that sells promotional opportunities to marketers, may publish or notify potential marketers of restrictions imposed on various types of promotions. For example, the central server may enumerate available locations for display images or videos and enumerate corresponding size limits. For example, the following may be a partial list of media and constraints. That is, (a) Symbol (20 × 20 pixels), (b) Billboard in bonus round (30 × 50 pixels), (c) Screen left side (70 × 20 pixels), (d) Screen background top (20 × 80 pixels), etc. In various embodiments, the cost for a marketer displaying an image or video may be based at least in part on the display area of the image or video. For example, the cost to the advertiser may be proportional to the image or video display area. In various embodiments, the cost to a marketer for promotion may be other factors (e.g., how long the promotion is presented, when the promotion is presented in the game, how many times the promotion is presented (e.g., multiple presentations). In some cases, the cost of each presentation may be reduced).

  In various embodiments, there may be time constraints imposed on the promotion. For example, the promotion must last only 3 seconds. Thus, any video related to the promotion may be constrained to last for 3 seconds. Also, any audio associated with the promotion may be constrained to last only 3 seconds. In various embodiments, the cost for a marketer to present a promotion may depend at least in part on the duration of the promotion.

  In various embodiments, the image may be at least a certain size or constrained to occupy at least a certain area. For example, the image may be constrained to be at least 20 × 20 pixels. In this way, the casino server can ensure that the free space on the display screen is kept to a minimum. Similarly, the video may be constrained to occupy at least a certain amount of area. In various embodiments, an image or video may be constrained to be exactly a particular size. In various embodiments, the audio clip associated with the promotion may be constrained to be exactly a specific duration. In this way, the casino server can ensure that there is no undesirable quiet time.

3. Players show their preferences in advertising.
In various embodiments, a player may influence the promotions presented to him. If a player has an input to a promotion presented to him, the player is likely to respond positively to the promotion.

3.1. In games with advertisements on various game elements, the player selects the category, genre, brand, or other item from which the advertisements are selected. This information about the player's advertising preferences may be valuable because the player has just answered the survey question. For example, when the game is about to start, the launch screen can display three options (eg, three large boxes with descriptive text and graphics) that are selected using the touch screen.
In various embodiments, a player may indicate a type, category, or other limitation regarding promotions. The promotion may then be presented to the player based on the type or category indicated. Such types or categories may represent player preferences. For example, a player may prefer to see a vacation related commercial, a car related commercial, or a food related commercial. In indicating the category of advertising, the player may: (a) product type, (b) service type, (c) product or service price range, (d) brand, (e) manufacturer, (f) The format of the promotion (eg, the promotion is a movie trailer. For example, the promotion should last 5 seconds. For example, the promotion may be an informational commercial. For example, the promotion is preferably video. For example, the promotion is preferably audio. ), (G) a specific product (eg, a player may wish to see advertisements for a specific model and year of Mercedes), (h) a specific cause (eg, a player may have a specific cause) (I) may want to see a promotion for a product (such as the environment) or a charity), (i) certain attributes of the product (eg a player wants to see only red clothing) (J) Teira (e.g., a player may indicate that he wants to see Macy department store products), (k) the promotion is for a specific product or service, or simply provides information It may be a thing or the like.

  In various embodiments, a player may indicate a category of advertising in various ways. When a player first receives a mobile gaming device, the player may indicate a category of promotion. The player may indicate the category by notifying the casino agent. Next, the casino agent may program the settings on the mobile gaming device so that the mobile gaming device only presents promotions for the category indicated by the player. A player may also display using a mobile gaming device. For example, a player may select a promotion category from a menu, a series of check boxes, or a text box. Using the text box, the player may enter a promotion category that the player desires or any description of the promotion. For example, a player may enter “Show what to do in Kansas in August”. In various embodiments, a player may designate a promotion more than once. For example, a player may specify a broad category (eg, car) first. The player may then specify a narrower category (eg, “car” or “truck”).

  In various embodiments, a player may indicate a category of advertising via the Internet. For example, a player may visit the internet before visiting a casino. A player may navigate through a series of menus, check boxes, text boxes, or other input media to specify a category for the promotion. The category of promotion shown may be stored by the casino server. The casino server may then ensure that the player is only presented with promotions that fall within a given category during play. In various embodiments, the mobile gaming device may filter the promotions such that only the category promotions shown by the player are presented to the player. In various embodiments, promotions of categories related to those selected by the player may be presented to the player.

  In various embodiments, a player may indicate a new category of promotions at some point during a playing session. For example, a player may indicate that he is no longer interested in seeing advertisements related to jewelry and instead wishes to see advertisements related to wallets. The mobile gaming device may include a menu or icon that can be accessed during the session being played. A player may access such a menu or icon to indicate a change to the category of the promotion.

  In various embodiments, a player may first see one or more promotions. The player may then indicate whether he wants to see more similar promotions, or wants to see a different type of promotion. Based on the player's answer, a new promotion may be presented to the player. The player may be asked again whether he wants to see a similar promotion or a different type of promotion. In this way, the casino server may iteratively reach the advertising categories that are of interest to the player.

  In various embodiments, a player may indicate a category of advertising. All of the promotions presented to the player may or may not match the indicated category. For example, a casino server does not necessarily have an inventory of advertisements presented to a player for a category indicated by the player. In various embodiments, the casino server may determine a promotion that is considered to most closely fall into the category indicated by the player (even if such promotion is directly in the category indicated by the player. Even if not applicable). For example, a player may indicate a desire to see promotions related to spending vacations in the Bahamas. The casino may not have any promotions on the topic directly. However, the casino may have promotions related to spending vacation in the Virgin Islands. Accordingly, the casino may present such promotions to the player. The casino may use an algorithm for associating related concepts. The algorithm may learn from preferences indicated by the player. For example, the algorithm may associate concept A with concept B if it indicates that a given player wishes to be presented with promotions related to concept A and concept B. In the future, the casino server may present a promotion related to concept B to the player if another player wishes to be presented with a promotion related to concept A. As will be appreciated, many algorithms can be used to derive associations between concepts. In various embodiments, such types of algorithms may be used to select promotions that are presented to the player.

  In various embodiments, a player may indicate a category of advertising. By indicating such a category, a player may indicate that he is a potential customer of a merchant who creates a promotion that falls within the indicated category. For example, a player may indicate that he wants to watch a promotion for a luxury car. By providing such an indication, the player may indicate that he is a potential buyer of a luxury car. Information that a player is a potential buyer of a luxury car may be valuable to a luxury car dealer or manufacturer. Thus, in various embodiments, if a merchant deals with a category of goods or services and the player has a preference to view promotions related to that category, the casino provides the merchant with the player's contact information. Also good. The merchant may then be able to send further promotions to the player. For example, a merchant may be able to send advertisements to a player's home. In some embodiments, the merchant may pay the casino to provide the casino with contact information for players interested in seeing advertisements for that category of merchant products. .

  In some embodiments, the merchant may not be provided with direct contact information for players interested in promotions applicable to the merchant's business area. Rather, the casino may forward promotions from the merchant to the player even after the player leaves the casino border. For example, the merchant may send a promotional email to the casino, and the casino may forward the promotional email to the player. In this way, the player's contact information may be hidden from the merchant and the player's privacy may be maintained.

  In various embodiments, a player may indicate a particular category of promotion. Next, the casino may find a marketer that may be expected to make a promotion that falls into that category. For example, a player may indicate that he wants to see promotions related to car insurance. The casino may then find various car insurance companies. The casino may encourage marketers to advertise to players. In various embodiments, the casino may provide the marketer with a general description of the player. For example, a casino may provide a marketer with a player's age, income level, and / or other demographic characteristics. Information about the player provided to the marketer may assist the marketer in determining whether or not to advertise to the player. Based on information about the player, the marketer may decide whether or not it wants to advertise to the player. For example, the marketer may determine whether the player is likely to purchase the marketer's product based on the player's age. The marketer may make a determination as to whether or not to advertise to the player based solely on the fact that the player has expressed interest in a particular category of promotion. In various embodiments, a casino may estimate a marketer for a price to advertise to a particular player. Marketers may accept or reject offers to advertise. In various embodiments, the casino may estimate a range of prices (each price corresponds to a different constraint on the promotion). For example, the first price may be estimated to place the symbol on the reel, the second price may be estimated to fill the entire screen with 30 seconds of video, and so on.

  In various embodiments, a casino may solicit bids from marketers to present promotions to specific players. A marketer who makes the highest bid for a given media or slot may be given the opportunity to present promotions to the player. In various embodiments, multiple marketers who place bids may be given the opportunity to advertise to a player. Marketers with higher bids may be given preferential slots. For example, a marketer with the highest bid may be given the largest screen area to advertise. For example, the marketer with the highest bid may be given the longest time slot to have the promotion presented.

  In various embodiments, the casino server may include an inventory of promotions available for presentation to the player. The casino server may store rules describing the criteria for presenting the promotion (eg, rules provided by the sponsor of the promotion). Promotions may be stored as one or more computer files including image files, audio files, video files, and the like. In various embodiments, a casino may request a promotion from a marketer. For example, as soon as a casino receives an indication of a promotion category from a player, the casino may seek a promotion from a marketer who may wish to present an advertisement corresponding to the indicated category.

3.2. The sponsor or marketer may notify the player what results the player can get when the sponsor is reached. “Choose Pepsi and get free spins.”
In various embodiments, a player may be informed of benefits that can be received in exchange for agreeing to view a promotion. In various embodiments, a player may be informed of benefits that can be received in exchange for agreeing to view a category of promotions. In various embodiments, the marketer may be willing to compensate the player for viewing and listening to promotions. The compensation may take a number of forms. Compensation includes (a) money, (b) game chips or credits, (c) increased prize odds, (d) higher payouts (eg jackpots may increase), (e) reduced bets Cost (eg, a player may be given the opportunity to place a bet for $ 5, usually $ 10), (f) free games (eg, free spins in slot machines, eg free video poker) Games), (g) free opportunities to enter bonus rounds, (h) hints given in games (for example, in video poker games, players may receive hints), (i) free or discounted Music download, (j) free or discounted software download, (k) free or discounted ringer download, (l) video, Nga, movie trailers, animations, sample TV dramas, news clips, or other sequence downloads, (l) cashless game tickets, (m) show tickets, (n) movie tickets, (o) complement (Free) points, (p) gift certificates, (q) gift certificates, (r) free meal vouchers, (s) free or discounted hotel room stays, and any other benefits It is. The marketer may provide any benefit directly or indirectly to the player. In various embodiments, the marketer may provide cash directly to the player in exchange for the player agreeing to view the marketer's promotions. In various embodiments, the marketer may provide compensation to the casino, which in turn may provide the player with a profit (eg, increased prize odds). The compensation provided to the casino may be equal to the expected cost for the casino providing benefits to the player.

  In various embodiments, more than one marketer may contribute to the benefits provided to the player. For example, each of the two car manufacturers may contribute to some of the benefits provided to the player for viewing promotions related to the car.

  In various embodiments, a player may receive a fixed benefit from a casino for agreeing to be presented with a promotion. The casino may then sell the marketer an opportunity to present a promotion to the player. The casino may attempt to sell such an opportunity for an amount it can earn. The casino may benefit from the difference between the profit provided to the player and the amount received from the marketer.

  In various embodiments, a player may be presented with a table or other list of benefits that he may receive along with criteria for receiving the benefits. For example, the table may include a first column listing different categories of advertisements. The second column of the table may list the benefits that the player receives in exchange for being presented with such a promotion. For example, a table row may list “View Pepsi (registered trademark) advertisement” as a promotion category and “Acquire 10 free spins” as a profit.

4). Trigger for promotion.
Promotions can be provided at different times and under different circumstances. In one situation, a player can participate in playing a game on a mobile gaming device. Promotions are displayed on the screen in the presence of the game (eg, the promotion is presented as a symbol, eg, the promotion is presented on the screen space beside the screen space displaying the game), between games. On the screen, while the game is unsolved, it can be presented to the player as an audio broadcast during the game on the screen. In one situation, the player may not participate in the game of the game and the promotion may be displayed on the mobile gaming device. Promotions can be presented continuously, periodically, sporadically, such as when the mobile gaming device comes to a specific location.

4.1. Broadcast advertising content to others in the physical vicinity of the player. If the player is in the vicinity of the other person, the volume can be increased so that the other person hears an advertisement on the device that “a free Coca-Cola (registered trademark) is now hit”.
In various embodiments, a promotion can be triggered by the presence of a nearby person. A nearby person is some other person other than the player of the mobile gaming device presenting the advertisement. For example, the mobile game device may broadcast an advertisement when the mobile game device detects the presence of a person other than a player. In various embodiments, a mobile gaming device may broadcast a promotion in response to any person including a mobile gaming device player. The mobile gaming device may detect the presence of another person in various ways. The mobile game device may include a microphone. The microphone may pick up environmental audio signals. The mobile game device may analyze environmental voice signals such as speech voice, breathing voice, footsteps, etc., and obtain voices of talkers (tell-tell human sounds). For example, the mobile game device may use special software adjusted to the speech signal. The mobile gaming device may recognize the human presence by other means. For example, the mobile gaming device may include a thermal or infrared sensor. Mobile gaming devices may use such sensors to pick up human thermal signatures. In various embodiments, the mobile gaming device may include a camera. The camera may periodically snap a picture of the surroundings. The mobile gaming device may include image processing software for analyzing the photos. The image processing software may have a function of recognizing an image associated with a person. In various embodiments, a mobile gaming device may recognize a human presence via a device associated with the human. For example, the mobile game device may recognize the signal from the vicinity of the mobile phone by receiving the signal with an antenna attached to the mobile game device, for example. The mobile phone is carried by a human. Therefore, by recognizing the presence of the mobile phone, the mobile game device can indirectly recognize the presence of a human. In various embodiments, a mobile gaming device may recognize the presence of another mobile gaming device. Presumably, other mobile gaming devices are held or carried by another person. Therefore, by recognizing another mobile game device, the first mobile game device can indirectly recognize the presence of another person.

  In various embodiments, a mobile gaming device may present a promotion in recognition of the presence of another person. Thus, the promotion can have an opportunity to be perceived not only by the player of the mobile gaming device, but also by other people in close proximity to the mobile gaming device. Therefore, the advertising effect can be increased.

  In various embodiments, recognizing the presence of another person, the mobile gaming device may increase the volume at which the promotion is presented. Increasing the volume may make other people perceive advertising more.

  In various embodiments, recognizing the presence of another person, the mobile gaming device may increase the brightness of the display. Increasing the brightness of the display may cause other people to perceive the image on the screen more. This image may include an image accompanying advertising.

4.2. In brightly lit environments (pools, etc.), broadcast with increased light.
In various embodiments, the mobile gaming device may increase screen brightness based on ambient light intensity. For example, the mobile game device may increase the brightness of the screen as the ambient light intensity increases. For example, a mobile gaming device may brighten the screen when the mobile gaming device is outdoors in sunlight, while the mobile gaming device dimmes the screen when the mobile gaming device is in a casino. Also good. In various embodiments, the mobile gaming device may include an optical sensor. This sensor may detect the state of ambient light. Based on the reading from the sensor, the mobile game device can either decrease or increase the brightness of the screen. In various embodiments, increasing the screen brightness allows a mobile gaming device player to more easily perceive advertisements and / or other images in the presence of bright light. In various embodiments, reducing the screen brightness allows the mobile gaming device to extend battery life. In various embodiments, the mobile game device can reduce screen brightness in areas where a bright screen is unnecessary, such as indoors.

4.3. Someone nearby will win. For example, someone in a nearby slot machine wins. Your mobile device will say "I'm coming to you, now, if ...".
In various embodiments, promotions may be presented to a first player of a mobile gaming device based on game results of nearby players. A nearby player may be a player on a slot machine, video poker machine, mobile gaming device, or any other gaming device. A nearby player just (a) won the game, (b) won a big payout (for example, 40 coins or more), (c) won the jackpot, (d) entered the bonus round ( e) There was a near miss, (f) lost the game, (g) used up money, (h) settled, or participated in any other game event or result. Promotions can be presented to the first player based on game events, achievements, or results of nearby players.

  In various embodiments, an advertisement may be presented to the first player if a nearby player has a favorable result. If the first player is only going to participate in some activity, the promotion may provide the first player with an opportunity to experience similar results as nearby players. This activity may include viewing advertisements or presentations, driving a car, responding to market research, testing or sampling a product or service, providing any information about him or her (eg, demographic data information), himself Providing a contact for a person, providing a contact for another person (eg, a friend, for example, a member of a family), and the like. Thus, for example, if a first player simply watches a 10-minute promotion on his mobile gaming device and answers the two survey questions that accompany this promotion, the results are similar to those experienced by nearby players. The first player may have an opportunity to experience the results.

  In various embodiments, the mobile gaming device may measure the sexualization or outcome of nearby players in various ways. The mobile gaming device may send the location to the casino server. The casino server can determine a gaming device that is proximate to the location of the mobile gaming device. The casino server may measure a result that has just occurred in the game device. The casino server may send an indication of this result to the mobile gaming device.

  If the first player accepts the offer for the mobile game device, the mobile game device may allow the first player to participate in the activity. For example, the mobile gaming device may present a 10 minute promotion followed by a survey question about the advertisement that the first player answers. If the first player is able to participate in the activity, the mobile gaming device may provide the first player with the same result as that achieved by a nearby player. For example, if a nearby player wins a payout of 50 credits, 50 credits may be awarded to the first player. For example, if a nearby player wins a bonus round, the first player may be given access to the bonus round.

4.4. If you win the result.
In various embodiments, a promotion may be presented to a player when the player reaches a winning result. When a player receives (a) a positive payout, (b) receives a payout greater than the amount spent, (c) receives a payout exceeding a certain threshold (for example, 10 coins), ( d) Promotions may be presented to the player, such as when a bonus round is reached. The time at which a player has won may be an appropriate opportunity time to present an advertisement to the player because the player may be in a good atmosphere. Thus, the player may be more likely to accept promotional messages. The player may also populate the promotional subject with positive emotions associated with the outcome of the win. For example, if a player is presented with a particular brand of potato chips immediately after reaching a winning result, the player may associate a positive feeling of winning with the potato chip.

  In various embodiments, a marketer may pay more to present a promotion when the promotion is presented following a winning outcome. This may be done because players tend to associate positive emotions with the promotions that follow the winning results than after the unwinning results. Thus, in various embodiments, a marketer can pay a first amount to present a promotion at a first time that does not follow a winning result, and a promotion at a second time following the winning result. To present a second amount greater than or equal to the first amount.

4.5. Win big payouts.
In various embodiments, a promotion may be presented to a player if the player wins a large payout. Large payouts can be defined as payouts that exceed X credits, where X can be, for example, 50, 100, 1000, or any credit threshold number. In various embodiments, a large payout is defined as a payout amount greater than X times the amount bet, where X is, for example, 50, 100, 1000, or any threshold multiplier. Can do.

4.6. Win a certain amount.
In various embodiments, a promotion may be presented to a player if the player has won a certain amount. The aggregate amount may represent that the overall payment over a period of time is a smaller bet amount. The total amount may represent the total payout regardless of the bet amount. For example, an advertisement may be presented when a player has won 100 coins for the net amount of bet over the past hour.

4.7. Have a near miss.
In various embodiments, a promotion may be presented if a player has a near miss. For example, when a player reaches a royal flush with 4 cards, when a person reaches 4 out of 5 cards required for a jackpot, or when a person leaves the jackpot space on the rotating disk When riding on, the player may be presented with an advertisement. The promotion may say, “Oh, I was regrettable, but you can rent a car for just $ 20 a day with a Jim's car rental”. In some embodiments, a promotion may provide a player with an opportunity to achieve a missed result when the player is performing some activity. For example, if a player approves that he / she spends a day at a simple accommodation facility in an elderly residential area, the player may receive a payout that has reached the result of a near miss.

4.8. place.
In various embodiments, promotions may be triggered by a player's location. In various embodiments, promotions may be presented to the player when the player is in the first location, but not when the player is in the second location. In various embodiments, the first promotion may be presented to the player when the player is in the first location, and the second promotion when the player is in the second location. May be presented to the player. In various embodiments, promotions may be presented to a player when the player's mobile gaming device is in a particular location. It can be assumed that the player is in the same location as the mobile gaming device.

4.8.1. Walk near the store.
In various embodiments, a promotion may be triggered when a mobile gaming device is in proximity to a store. The promotion may display an image or video that represents the product in the store. The promotion may present a textual description of the store's items. The promotion may list discounts available in the store. In various embodiments, a mobile gaming device may trigger a promotion when in proximity to any retailer, such as a store, restaurant, roadside stand, gas station, auto repair shop, and the like. In various embodiments, proximity is within 30 meters (100 feet), is the same block, is in view, is within walking distance, is within 1 mile, is directly in front of eyes, or Any other suitable distance range can be defined.

  In various embodiments, a promotion provides a benefit when a mobile gaming device player walks to a retailer, purchases a product at the retailer, tests a product at the retailer, or otherwise interacts with the retailer. Can be included. Benefits provided include (a) money, (b) game chips or credits, (c) higher odds of winning, (d) higher payouts (e.g. increasing jackpots), (e ) Bet cost reduction (eg, players may be given the opportunity to make a $ 10 bet, typically $ 5), and (f) free games (eg, turning slot machines for free, eg free games at video poker) ), (G) opportunities for free progress to the bonus round, (h) in-game hints (for example, a player can receive hints in a video poker game), and the like. Thus, for example, a player of a mobile gaming device can be provided with a free 10-time turn in a slot game when walking to a retailer.

  In various embodiments, a retailer representative, such as a store owner or manager, may be notified when the mobile gaming device approaches the store. The retailer representative can have an opportunity to determine the offer to the player in near real time. For example, the representative can determine whether any item in the store is currently overstocked. Thus, the representative can provide the player with special discounts on such items. The representative may also be given information about the player. For example, the representative may receive information on the player's age, race, marital status, sex, and the like. The representative may also receive information about recent results achieved by the player. The representative can use such information in adjusting advertisements for the player. For example, if the player is a man, the store owner may offer him a tie discount. If the player is a woman, the store owner may offer her a blouse discount. The mobile gaming device may send information about the player to a nearby store so that the store representative can know information about the player. In various embodiments, the mobile gaming device may send a player identifier, such as a player name, to nearby retailers. The retailer may send the player's identifier to the casino server. This allows the retailer to receive further information about the player from the casino server. Information received about a player includes: (a) the last result achieved by the player, (b) the last major result achieved by the player, (c) the entire player in time period X (For example, the player's overall win in the past 10 minutes, the past 1 day, the past 1 hour, the past 2 days, etc.), (d) the player's net or total win in the past time period X, etc. Is mentioned.

  In various embodiments, the retailer may include a retail computer or retail server. The computer or server can execute an algorithm for determining the advertisements to send to the player. Promotion can be determined based on the in-store situation. Promotions can similarly be determined based on information received about the player. For example, a promotion can be determined based on whether a player has recently won a significant amount during gambling. For example, if a player has recently won a large amount, the store may advertise an expensive product to the player. The idea behind the promotion is that, given the recent good luck, the player is in a good consuming atmosphere. The retail server can receive a signal from the mobile gaming device and / or the casino server, where the signal describes information about the player. The retail server can use such information to automatically determine promotions for players. The promotion can be automatically sent to the player's mobile gaming device. A promotion may then appear on the screen of the mobile gaming device. The advertisement may be broadcast using a speaker of the mobile game device. In various embodiments, the retail server can determine a promotion to the player. The retail server may show an advertisement display to the retailer representative. The representative may then communicate a promotion to the player. For example, the representative may walk in front of the retail facility, greet the player, and present an advertisement to the player (eg, provide the player with a discount on a product in the store).

  In various embodiments, the retailer and / or casino server can track purchase data from players. For example, retailers and / or casino servers can maintain a database. The database contains data describing the amount consumed by the player (eg for a product or service), the type of product purchased by the player (eg clothes, eg shoes, jewelry), and the player trying the product or service. Information about the player can be included in association with data describing whether the player has walked into the store, whether the player has expressed interest in the item, and the like. Data about a player can include player demographic data including age, race, gender, income, marital status, and the like. The data for the player is also likely to be the result of a recent achievement, the amount of recent wins, the instrumental instruments won in the past time period X, the total amount less than the total amount bet in the past time period X. Data about the player's gambling results can be included, including payouts, bet amounts, bet amounts per game, and the like. Thus, the database may include demographic data information about the player, information about the player's gambling results, and the player's purchase results. The database may comprise such information for a large number of players. For example, the database may comprise one record for each player. Each record may include player demographic data, purchase information, and information about gambling achievements.

  In various embodiments, an algorithm may be used to derive a correlation between two types of information, such as a purchase decision and a game result achieved before the purchase decision. For example, an algorithm may be used to determine the correlation between the amount won during a given time period and the amount consumed at the retailer after that time period. The output of the algorithm may indicate that, for example, the more a player wins in the time before visiting a retail store, the more likely that player will consume at that retail store.

  In general, we assume historical information about a player's game results and purchase decisions, and assume information about a particular player's recent game results (or game results beyond the most recent past) An algorithm can be used to predict the tendency of a person to make purchase decisions. Such an algorithm can also be used to predict the tendency of players to react to promotions. For example, a retail facility representative can receive information about an approaching player. This information may indicate that the player has won the jackpot in the past hour. The retailer may input that information into the prediction algorithm. The algorithm can inform the retailer that the player tends to purchase items that are more expensive than a normal person. The algorithm may further recommend items to be provided to the player. The algorithm may have access to a database or other list of store items. The algorithm may have access to a list of databases or other value measures of prices, costs, or store items. Based on the player's predicted consumption, and based on the description of the item and its value, the algorithm may determine which item to provide to the player. The algorithm may output a trial description of the item to the store representative. The representative can approach the player to inform that the item is available and that the player can receive a special discount on the item. In some embodiments, the algorithm may send the advertisement directly to the approaching player's mobile gaming device. For example, the algorithm may send a promotion indicating that a good court is available to the player for as little as $ 700.

  In various embodiments, the information recorded about a player may include data describing promotions that are presented to that player. The recorded and / or stored data may further include data describing the player's response to promotions presented to the player. An algorithm may be used to correlate information about the player's recent game results with the player's response to the promotion. For example, the algorithm shows that when a player wins money, the player tends to react to humorous promotions, and when the player just loses money, the player tends to react to price-based promotions. You can find something strong. Thus, the algorithm can be used to predict which promotions or types of promotions are most effectively given to a player's recent game results.

  In various embodiments, information about a player's game results may be received from a player's mobile gaming device at a retail computer. In various embodiments, information about a player's game results can be received from a casino server by a retail computer. In various embodiments, the algorithm used to predict which products a player tends to purchase may be executed by the casino server. In various embodiments, the algorithm used to predict which products a player tends to purchase may be executed by a retail server. Such an algorithm may be executed by a player's mobile gaming device in various embodiments. In various embodiments, one or more human representatives can work with a prediction algorithm in order to determine a specific promotion to a player. For example, the prediction algorithm can determine the price range of products to be offered to the player. Based on this price range, the representative can determine a specific product to provide to the player, assuming that the representative has knowledge of different pricing for the product. As another example, the prediction algorithm may determine the type of advertisement (eg, video, eg, audio, eg, still image, eg, 30 seconds, eg, 5 seconds, eg, offer of discounts, etc.). A person, such as a retailer representative, can determine the exact advertisement to send to the player. In various embodiments, a human may demonstrate and present a promotion. For example, a retailer representative may call a player to a mobile gaming device. The mobile game device may function as a mobile phone, for example. The human may tell the player about the sale. Humans may also present advertisements via text as well. In various embodiments, promotional decisions and presentations may be made on children without any human intervention. For example, a player having a mobile game device may approach a retail store while walking along a corridor in a shopping street. The mobile gaming device can detect its own coordinates using an internal positioning system. The mobile gaming device can send its coordinates to the casino server. The casino server can determine that the mobile gaming device is in the vicinity of a particular retail store based on the coordinates. The casino server can receive in advance information about the player's game results via a signal from the mobile gaming device. This allows the casino server to use information about the player's recent game results along with information about the product at the retail store in order to derive promotions for the player. The casino server can transmit such information to the player. In some embodiments, the casino server may send a promotion to the retail store. The retail store may then relay this information to the player's mobile gaming device. As will be appreciated, information about the player, such as information about the results achieved by the player, can be received at various locations, such as a retail store or casino server. Similarly, as will be appreciated, promotions may be determined at various locations including casino servers, mobile gaming devices, or any retail store. Promotions can be sent to the player's mobile gaming device from various locations, such as a retail store or casino server. In various embodiments, the mobile gaming device may initially store information about the retail store. For example, a mobile gaming device may be able to store advertisements available from retail stores. The mobile gaming device may determine which of the initially stored advertisements should actually be presented to the player based on the game results of the mobile gaming device player. The mobile game device may use a prediction algorithm when presenting this.

  In various embodiments, information about a player's purchase week may be shared between retail facilities. For example, a large database may be constructed from information gathered at various retail facilities. The database may include records for various players that a player has made a purchase at a first retail facility and a player has made a purchase at a second retail facility. Where the sample size of such a database, as opposed to a database with a single retail facility customer, would be able to find a better prediction algorithm for player purchase decisions There is.

Perspective for determining provision to retail facilities.
In various embodiments, the casino server can determine one or more results for the player of the mobile gaming device. The casino server can send the result to the mobile gaming device. The mobile game device can present the result to the player.

  The casino server can track the location of the mobile gaming device. The casino server can determine when the mobile gaming device is in proximity to the retail facility.

  The casino server can receive data from the retail facility. For example, a retail facility POS terminal can indicate inventory levels of various products and can transmit these inventory levels to a casino server. Retail facilities communicate other data such as product value, product wholesale costs, expected new product supply dates, historical demand for products, customer traffic at retail stores, and any other ancillary data Can do.

  The casino server may use the data received from the retailer to determine promotions on behalf of the retail facility. For example, if a retailer has an excess of a product, the casino server may determine a promotion that offers the product at a discount.

  Based on the results generated for the mobile gaming device player, the casino server may determine the promotion to the mobile gaming device player. The casino server may determine a first promotion when a first result occurs and a second promotion when a second result occurs. For example, if the outcome that occurs is a winning outcome, the casino server may determine a promotion that advertises an expensive product. If the outcome that is generated is a losing outcome, the casino server may determine an advertisement that provides a discount to the player.

  The casino server is based on the fact that the player is within a certain distance from the retail facility, or based on the fact that the player is within a certain geographic area, region, or area. You may decide the advertisement to present. For example, the casino server may send an advertisement for presentation to the player's mobile gaming device only if the player is within 15 meters (50 feet) of the recommended retail facility.

  The casino server can then determine the outcome that occurred to the mobile gaming device player. The casino server can receive data from the retail facility. The casino server can determine the distance between the mobile gaming device and the retail facility. Based on these factors, the casino server can determine promotions that promote retail facilities to players. The casino server can present promotions to the player via the player's mobile gaming device. For example, a casino server can send data to a mobile gaming device, such data describing or encoding a promotion. The mobile gaming device can then present the advertisement to the player.

  In various embodiments, the retail facility may receive an indication that the mobile gaming device is proximate to the retail facility. This indication may be via direct communication from the mobile gaming device or via communication from the casino server (e.g., the casino server determines that the mobile gaming device is in proximity to the retail facility and You may communicate with a retail facility) or receive. The retail facility may decide to advertise mobile gaming device players. The retail facility may determine such promotions based on various data such as inventory levels, future new product supply dates, wholesale costs, and ability to return unsold items. The retail facility may similarly receive an indication of the results achieved by the mobile gaming device player. The retail facility may receive any information about the player's results, including recent win indications, gross win indications, net win indications, and the like. The retail facility can determine promotions to be presented to the player based on the results received by the player. The retail facility can determine promotions to be presented to the player based on any historical results of the player. The retail facility can determine advertisements based on both the player's historical results and the fact that the player is in the proximity of the retailer. For example, if a player is in close proximity to a retail facility and the player wins a large payout, the retail facility may determine an advertisement that highlights the luxury goods of the retail facility. Retail facilities can send advertisements to mobile gaming devices. Retail facilities can send advertisements to the casino server. The casino server can then send the advertisement to the mobile gaming device.

  In various embodiments, the mobile gaming device may receive information from a retail facility. This information may include inventory levels, current customer traffic levels, historical customer traffic levels, or any other ancillary information. The mobile gaming device may determine whether it is in the vicinity of the retail facility. If the mobile gaming device is in the vicinity of the retail facility, the mobile gaming device may determine an advertisement to present to the player, an advertisement that functions as a product advertisement, or a retail facility service. Promotions can be determined based on information provided by the retail facility. Information provided by the retail facility may be transmitted directly from the retail facility to the mobile gaming device. Information provided by the retail facility may be transmitted first to the casino server and then to the mobile gaming device. In various embodiments, the retail facility can determine whether the mobile gaming device is in the vicinity of the retail facility. The retail facility may then notify the mobile gaming device directly or through a casino server. In various embodiments, the casino server can determine whether the mobile gaming device is in the vicinity of the retail facility. The casino server can notify the mobile gaming device if it is in the vicinity of the retail facility.

4.8.1.1. Use the mobile gaming device as an automatically custom adjusted coupon. A personalized coupon.
In various embodiments, the mobile gaming device may store coupons, gift certificates, or other tokens that confer value or discounts. Coupons may be sent to the mobile gaming device at various times. In various embodiments, a player may earn coupons, gift certificates, or other benefits during gaming. For example, if a player has three “Macy's Store” symbols in a row on a slot machine, the player may get a $ 100 gift certificate for Macy's store. In various embodiments, coupons, gift certificates, or other value tokens may be stored in electronic form at the mobile gaming device. In order to use the coupon, gift certificate, etc. at the retail facility, the player may bring his / her mobile game device to the retail facility. The mobile gaming device can communicate information about coupons, gift certificates, or other tokens to the retail facility computer. This communication can occur in various ways. For example, a mobile gaming device may communicate a series of bits to a retail facility computer that uniquely identify a particular certificate, coupon, or the like. In various embodiments, the mobile gaming device may display a barcode on the display screen that identifies a coupon, gift certificate, or other value token. The barcode displayed on the display screen of the mobile gaming device may be scanned into a retail facility using, for example, a normal barcode scanner. In this manner, the player can carry around a coupon or gift certificate on his mobile gaming device. The player can redeem these from his mobile gaming device at the retail facility.

4.8.2. Proximity to another mobile device.
In various embodiments, the presentation of advertisements on the first mobile gaming device may be triggered by proximity to the second mobile gaming device. When the second mobile gaming device is in the vicinity, the advertisement on the first mobile gaming device may be seen or heard by the player of the second mobile gaming device.

4.9. time.
In various embodiments, time may serve to trigger a promotion. For example, a promotion may be triggered at a certain time of day, a date, or a year. As another example, time from an event may function as a trigger. For example, a promotion may be triggered 5 minutes after the last promotion is presented.

4.9.1. A certain amount of time has passed since the last promotion.
In various embodiments, a promotion may be triggered when a certain amount of time has elapsed since a previous promotion. The previous advertisement may be any advertisement. For example, the current promotion may be triggered for presentation when one minute has passed since the last promotion was presented on the mobile gaming device. Previous promotions may be of the same type or category. For example, a toothpaste promotion may be triggered when 30 minutes have passed since the last promotion of toothpaste. However, the same promotion may be triggered when only one minute has passed since the last unrelated promotion. By making longer time intervals between advertisements of the same type, player fatigue can be reduced. In various embodiments, keeping a certain minimum time gap between the presentation of any promotions can reduce annoying impressions to the player. In various embodiments, allowing a certain maximum time gap during the presentation of any promotion may increase player presence in the promotion and thus increase revenues to casinos and marketers. .

4.9.2.1 A certain time of day. For example, advertising food during lunch hours.
In various embodiments, the advertisement presentation may be triggered by the time of the day. Typically, products purchased during a particular time of day may be promoted during that time of day. A breakfast promotion may be triggered early in the day, such as 7:00 AM. The lunch promotion may be triggered at 11:45. An evening show promotion may be triggered at 6:00 pm. Promotions may be triggered based on the merchant's business hours. For example, the promotion of a merchant product may trigger a presentation at times when the lawyer is open.

4.9.3. Environmental conditions (eg temperature).
In various embodiments, promotions may be triggered based on environmental conditions. Promotions may be triggered based on temperature. If the temperature exceeds 32.2 ° C. (90 degrees Fahrenheit), for example, the promotion of a soft drink may be triggered. The mobile gaming device may include a temperature sensor. A reading from the temperature sensor may be used to trigger a promotion. In various embodiments, the mobile gaming device may include other sensors to detect or determine environmental conditions. The mobile gaming device may include a humidity sensor for detecting environmental humidity or rain conditions. The mobile gaming device may include a light sensor to detect the brightness of the environment, the amount of clouds, and the like. The mobile gaming device may include a microphone to detect environmental noise conditions. In various embodiments, certain types of promotions may be presented depending on environmental conditions. For example, if the environmental noise level is high, visual advertisements may be triggered and presented. If the environmental noise level is low, a promotion including audio components may be presented. Thus, in various embodiments, a mobile gaming device, casino server, or another entity can determine the ambient noise level in the vicinity of the mobile gaming device. Based on this ambient noise level, advertisements can be selected and presented. The selection process may take into account whether the promotion has an audio component. In various embodiments, the light intensity level of the environment may be used to determine what type of promotion to present. If the ambient light intensity level is high, an advertisement with more audio components may be presented. For example, in a bright sunlight environment, mobile gaming devices may tend to present more promotions with higher audio components. In a dim environment, mobile gaming devices may tend to present more promotions with more visual components.

  In various embodiments, rules, conventions, standards, and other conditions can determine which promotions may be used. For example, the mobile gaming device may be in a theater where a show is in progress. In such an environment, advertisements with audio behavior elements can be annoying to the surrounding theater audience. Thus, the mobile gaming device may determine a promotion with little or no audio component. It should be understood that selecting an advertisement that has no audio component includes selecting an advertisement that has an audio component and suppressing the audio component. For example, if the mobile gaming device determines that it should present an advertisement without an audio component, the mobile gaming device selects an advertisement that previously had the audio component, and that audio The component can be silenced. Further, it should be understood that selecting a promotion that does not have a visual component includes selecting a promotion that has a visual component and suppressing the visual component.

  In various embodiments, the mobile gaming device can receive signals from the casino server describing rules, conventions, criteria, etc. to the mobile gaming device. Based on such signals, the mobile gaming device can determine which particular promotions are appropriate for presentation. In various embodiments, based on the location of the mobile gaming device, the casino server can direct the mobile gaming device directly as to whether certain promotions may be presented. For example, the casino server can transmit to the mobile gaming device an instruction that specifically prohibits the presentation of a particular promotion, or an explicit instruction to the mobile gaming device to present a particular promotion.

  In various embodiments, the casino server can send advertisements that are appropriate for presentation to the mobile gaming device based on conditions in the vicinity of the mobile gaming device. For example, the casino server can receive location information from a mobile gaming device. The casino server can then determine what the appropriate promotion is based on the location of the mobile gaming device. For example, if the mobile gaming device is in a meeting room during a meeting time, the casino server can determine that the audio component is inappropriate. Thus, the casino server may send only promotions with video components to the mobile gaming device.

  In various embodiments, an umbrella promotion may be indicated if the environmental conditions include rainfall. If the environmental conditions include rainfall, an advertisement for indoor activities (eg, shows) may be triggered. In various embodiments, promotions may be suppressed based on environmental conditions. For example, when the environmental conditions include rainfall, the promotion of outdoor tours may be suppressed.

  In various embodiments, environmental conditions surrounding the mobile gaming device may be detected by the mobile gaming device. In various embodiments, the environmental condition may be detected by some other entity, such as a weather service. The mobile gaming device can receive signals about environmental conditions from other entities such as a weather service or a casino server. The mobile gaming device can then use such information to determine which promotions should be presented. In various embodiments, the mobile gaming device may simply be instructed regarding which promotions to present. The decision regarding which advertisements to present may be made by some other entity, such as a casino server. The casino server can now use information about the environmental conditions in determining which promotions to present.

4.9.4. Based on the player's own interests.
In various embodiments, a mobile gaming device player's interest may serve to trigger which promotions are presented to the mobile gaming device. For example, if a player is interested in a car, a car-related promotion may be presented. For example, if a player is interested in sports, promotions for sports tickets, fantasy sports leagues, or sports memorabilia may be presented. In various embodiments, player interest may be estimated in various ways. A player may be asked questions about his interests. Players ask questions about their interest when they first check their mobile gaming device, when they first start playing games on their mobile gaming device, during the course of a game session, or at any other time You may receive. The player's interest may be inferred from the player's behavior. For example, suppose a promotion is shown to a player. If a player responds to an advertisement, for example by touching the display screen in an area labeled “Please touch here for more information about this product,” the player will be the subject of the promotion. It can be inferred that a product related to a product is interested. Player interest may be estimated by other means as well. For example, a player may make a purchase at a retailer. The retailer may forward the player's name to the casino server and may optionally include an indication of the product purchased by the player along with the player's name. The casino server may then infer that the player is interested in products similar to those purchased at the retailer.

4.9.5. You are between games.
In various embodiments, the trigger for the promotion may be that the game on the mobile gaming device has ended. For example, it may be most appropriate that a particular promotion occurs only between games. For example, the promotion may require the entire display screen area of the mobile gaming device. For example, promotions may require the player's full attention. In various embodiments, a promotion can be presented when a game is over and a new game has not started within a predetermined period of time. For example, the mobile gaming device may trigger the presentation of a new advertisement if the player has completed the game and has not started a new game within 5 seconds. Players may be more likely to accept promotions if they are not currently participating in the game.

4.10. Low quality connection. For example, an advertisement is displayed when the server cannot be connected.
In various embodiments, a promotion may be presented if there is any communication or connection disruption between the mobile gaming device and the casino server. In various embodiments, the mobile gaming device may need to maintain communication while the casino server allows players to participate in gaming activities. For example, a casino server may need to continually authenticate that a mobile gaming device is within a casino premises so that a player of the mobile gaming device can participate in gaming activities. Therefore, if there is a communication interruption, the mobile game device may prevent the player from playing a game. Therefore, the disruption of communication may be a good opportunity for the presentation of advertisements because the player may not be able to play the game.

4.11. The remaining battery life.
In various embodiments, the remaining battery life in a mobile gaming device can affect whether a promotion is presented. In various embodiments, the remaining battery life in a mobile gaming device may affect which promotions are presented. In various embodiments, the remaining battery life in a mobile gaming device may affect the manner in which promotions are presented. The presentation of advertisements requires battery power. For example, audio with advertising may require a power supply for a mobile gaming device speaker to generate audio output. As another example, the presentation of a promotion between games may require power to illuminate the display screen. As another example, in various embodiments, presenting a promotion may require first downloading the promotion from a casino server. As an example, the casino server can send an image and audio file to be played as part of the promotion to the mobile gaming device. The download process may require wireless communication, which may exhaust the battery power of the mobile gaming device. In situations where the remaining battery power is low, storing this battery power may allow the player to play additional games on the mobile gaming device before the battery runs out. As a result, additional income to the casino can be obtained, and the player's frustration can be reduced. Thus, in various embodiments, advertising may be suppressed when the power remaining in the battery is below a certain threshold. In various embodiments, when the power remaining in the battery is below a certain threshold, a promotion that requires less battery power may be preferable to the presentation than a promotion that requires more battery power to present. . If priority is equal to the two advertisements, the mobile gaming device may tend not to present the one that requires more power for the remaining battery life. In various embodiments, based on the battery power remaining in the mobile gaming device battery, the mobile gaming device may change the manner in which advertisements are presented. In various embodiments, an image associated with a promotion can be darkened when battery power is low. In various embodiments, when the battery power is low, the sound associated with the promotion may be played at a lower volume or may not be played at all. In various embodiments, advertisements can be interrupted or compressed when battery power is low. For example, a 5-second version of a video advertisement may be played rather than a full-length 15-second version. In various embodiments, the remaining battery life, remaining battery power, remaining, in determining whether to present an advertisement, whether to present more than one advertisement, and the manner in which the declaration is presented. All of the energy and other measured quantities may be used. In various embodiments, promotions stored locally on a mobile gaming device are preferred over promotions that must be newly downloaded from a casino server or some other device if battery life falls below a certain threshold. It may be. In this way, power costs associated with downloading advertisements may be saved.

4.12. The amount of the balance.
In various embodiments, the amount of money remaining in a player may affect what promotions are presented. The amount of money remaining in the player may also affect whether or not an advertisement is presented. In various embodiments, if the player has a relatively small balance, an advertisement may be presented to the player that provides a monetary benefit or a discount on gambling opportunities. For example, if the player has less than $ 5 left, he will provide 5 free reel spins if the player agrees to be mailed an information packet about the new post-retirement savings means May be presented to the player. In various embodiments, if the player has left a relatively large amount of money (eg, $ 500 or more), the player is advertised to advertise a relatively expensive product or service, such as a car or jewelry. May be presented.

4.13. Alerts and Messaging In various embodiments, alerts or messages may be sent to the mobile gaming device player. In various embodiments, the same alert or message may be sent to multiple different players of the mobile gaming device. If there are many players using mobile game devices, those mobile game devices can function as an effective mass communication medium for messages such as messages communicated to casino customers. Various situations can trigger a warning or message. If the alert is accompanied by sound, when the alert is sent to multiple mobile gaming devices in the casino, the sound will add emphasis and interest to the occurrence of the alert by the mobile gaming device simultaneously sounding around the casino (For example, someone in the player has won a big jackpot).

4.13.1. When someone wins progressive, all player mobile devices vibrate and / or ring. Messages can also be displayed on the mobile device.
In various embodiments, the first player of the mobile gaming device can be alerted when the second player wins a significant payout. Remarkable payouts include jackpots, first prizes, prizes exceeding the amount X (for example, $ 1000 or more), and the like. In various embodiments, the alert may take the form of ringing, mobile gaming device vibration, flashing light, and the like. The warning may include the name of the second player, the amount won by the second player, the game that the second player was playing when won, the home state of the second player, or any Other information may be displayed. The alert or message may take the form of a text message, a voice message, or any other type of message.

4.13.2. Alerts can occur in response to other events, such as daily bonuses, someone has won more than $ 100 in a slot machine, or any other significant event, or any other event.
In various embodiments, one or more players may be alerted when a prize lottery is likely to occur. For example, one or more players may be warned when a keno lottery occurs. In various embodiments, one or more players may be alerted when a lottery is in the process of being generated. The warning may notify the player of the partial result. For example, a warning may be transmitted from the casino server to the mobile game device. The warning may detail one or more numbers drawn in the Keno game. What is included in the warning need not be all the numbers that will be drawn for the game of Keno. Thereby, the player who is watching the warning can track the game of keno during the progress. In various embodiments, the alert may notify one or more players that a lottery, chance event, contest, or other event is about to occur, is in the process of occurring, or has occurred. For example, a casino may perform a general promotion that players who visit three casinos per day can get a car in a daily lottery. This lottery may occur daily at a specific time, such as 4:00 pm. Thus, the casino can send an alert to one or more players prior to the lottery time. The warning can help make the lottery have the deliberate effect of promoting the casino by making the player expect the lottery. The casino may send an alert during the lottery. The casino may send a warning after a lottery has occurred. The warning may include, for example, the name of the winner who was drawn. The warning may include an image and a description of the winning people. In various embodiments, any warning regarding the winner of a prize, lottery, contest, or other event may include information about the winner, such as a photo, current residence, etc.

4.13.3. The settings (which event triggers the alert) can be configurable by the user.
In various embodiments, a player may indicate a situation in which he wishes to receive an alert. In various embodiments, a player may indicate a trigger for an alert. The player can issue such instructions at various times. For example, when a player checks the mobile device for the first time, the player can give an indication of what kind of alert he wants to receive. The player may give an instruction when playing the game. For example, a player can access a menu on the display screen of his mobile gaming device. The menu allows the player to configure what alerts he wishes to receive. The menu may list alert categories. For example, one of the alert categories may be an alert that someone has won the jackpot. Another category of alerts may be alerts sent when a jackpot reaches a certain level. Another category of alerts may be alerts sent when a lottery or other event occurrence is set. The player may select a warning category, for example, by a check box or a selectable menu item. The player can also configure a numerical level for the award before the alert is sent. For example, a player may specify that he wants to receive an alert only when a payout over $ 1000 has been made in a casino. In various embodiments, a player can configure alerts on the Internet. For example, a player may visit a web page of a casino server. In this web page, the player can decide what kind of alert he wants to receive. A player can follow menus, check boxes, enter text, or otherwise indicate the type of alert that he is interested in receiving. Once the player has checked the mobile gaming device or otherwise obtained the mobile gaming device, the player's alert selection can be communicated to the mobile gaming device. Accordingly, the mobile game device can display only warnings that the player has expressed interest in.

  In various embodiments, a player can receive an alert. The player can then indicate whether he or she wants to continue receiving alerts of the same type or category. For example, the warning may be presented to the player in a pop-up window. The player may check the box in this pop-up window indicating that he no longer wants to receive the type of alert he just received.

4.13.4. Alerts after certain events may not be disabled by the player (eg, the player cannot change the fact that a progressive win gives him a warning).
In various embodiments, the player has the option of suppressing certain warnings. For example, a player may indicate that he does not want to see a warning about Kino's lottery. Accordingly, the player's mobile game device can stop presenting the player with a warning about keno's lottery. In various embodiments, the player has no option to suppress the warning. For example, a warning may be presented to a player's mobile gaming device even if the player does not wish to receive the warning, even if the player has indicated that he does not wish to receive the warning. Good. In various embodiments, a player is prevented from ignoring warnings or other promotions by having to react to the promotions in some way. For example, when a promotion is presented to a player, the player is required to press a button, touch a screen area, answer a question about the promotion, or otherwise react to the promotion. May be. If the player does not respond, the player may be prevented from playing further games on his mobile gaming device. For example, until the player reacts to the advertisement, the image accompanying the advertisement may occupy the screen body of the mobile game device. Only after that, the advertisement may disappear, and the player may be able to view the images accompanying the game.

4.13.5. Warning when a friend, family member or group member gets good results.
In various embodiments, a player can receive an alert or message when one of a group of people reaches a particular result. The group of people includes people who have some relationship with the player. For example, a group of people may include friends, family members, business colleagues, members of the same club, members of the same religious corporation, classmates, social club members, and the like. The player may indicate to the casino server who is in his group. For example, when first checking a mobile gaming device from a casino, a player can provide the names of his fellow group members. In various embodiments, when a member of a group indicates the name or identifier of another group member, two or more members of the group (eg, all members of the group) can receive messages related to the other group members. Or you can receive a warning. For example, when a group member receives a high payout result, all other group members can receive a warning. In various embodiments, an alert can be sent to a player when a group member who is not using a mobile gaming device reaches a noticeable or noticeable result. For example, if a fellow group member wins a $ 1000 payout in a fixed slot machine, the player can receive a warning that "a friend has won $ 1000 now!"

  4.13.6. Booking a poker table. Receive alerts for poker tables. Booking of the buffet line. Taxi reservation.

4.13.6.1 Tables In various embodiments, a player can spot a game table using a mobile gaming device. The game table includes a poker table, a jackpot table, or other tables. To spot a table, the player can communicate with the casino server. For example, a player can access a casino server scheduling system using a mobile gaming device. The scheduling system may comprise a web page interface or other type of interface. The schedule system may enumerate game tables in the casino. For example, the schedule system may enumerate a set of poker tables, and each poker table describes the games and betting limits on that table. The scheduling system may further list the names, initials, or other identifiers of players waiting for the game at that table. When visiting a scheduling system, a player may add his name to one or more player lists waiting for a game at that table. For example, a player may add his name to a list of players waiting for a $ 2 and $ 4 Texas Hold'em (eg, 2-4 Texas Hold'em) game game. . When a player's name is added to the list of players waiting for the game, either all players in the list that precedes them have been seated or declined to participate in the game At that point, the player may have the right to sit in the game. For example, if a game (eg, a blackjack game, such as a poker game) is available, the player at the top of the list of players waiting to play in that game will be seated in that game. it can. The player at the top of the list is then removed from the list, and before that the second player is now at the top of the list.

  In various embodiments, a player can access a scheduling system for games using a mobile gaming device. The scheduling system allows players to reserve queues for table games, slot machine games, or any other game. The scheduling system allows players to spot a queue for vacancies or any other event or activity with limited availability.

  In various embodiments, a player can use a mobile gaming device to list available games or tables in the casino. For example, a game table may be visually indicated by a map of a casino and may include which table is free for a player. If there is currently a vacancy, the player can reserve the vacancy for himself using his mobile game device. For example, the player may touch an area on the schematic of the casino floor. The area may represent a poker table. When touching the area, the mobile gaming device may ask the player whether to reserve a spot for the table. The player can indicate consent by touching a button on the screen of his / her mobile game device, such as touching a button labeled “Yes”. The mobile gaming device may notify the player of any time limit associated with the spot reservation claim. For example, the mobile gaming device may notify the player that the player has 10 minutes for the spot reservation and then the spot reservation is given to someone else. In various embodiments, when a player places a spot reservation on a game table, the player may indicate an amount that he / she wishes to use at the game table. The player may indicate the amount of money he / she wants to convert to game chips first before starting to play at that game table. The player may indicate the amount of game chips he wishes to start playing at the game table. After the player indicates the amount of game chips that he wants to start, the casino representative may arrange for chips to be placed on the game table while waiting for the player to arrive. Thus, when a player arrives at the game table, chips can already be counted for that player.

  In various embodiments, a player may desire to reserve a seat on a game table. However, the game table may currently be full. Thus, a player may interact with the scheduling system for the purpose of placing himself in a table seat queue. In various embodiments, a casino (eg, a casino server) can indicate to a player an approximate amount of time before a game table is available for that player. For example, the casino server can send an estimate that the waiting time will be one hour to the player's mobile gaming device. The waiting time can then be displayed to the player on the screen of the player's mobile gaming device. The casino server can use various algorithms to approximate latency. The casino server may have historical data indicating the rate at which spot reservations occur in certain types of games, certain betting conditions, certain times of the day, etc. Using such data, using the data about the number of people preceding the player against the table, the casino server can approximate the time it takes for the player to be seated at the table. For example, the approximate time it takes for a player to sit at the table is equal to the average time it takes for a single seat to be added to the number of preceding players in the seat queue plus one. It can be.

  In various embodiments, the casino may inform the player of any game tables that can be vacated in the future. For example, the casino can inform the player that a new poker table will be available within half an hour. Thus, the player can place himself on the waiting list for the new table.

  In various embodiments, a player can play a game on a mobile gaming device. The mobile gaming device or another device may then provide the player with an opportunity to play the same game at the fixed gaming device and / or physical game table. For example, if a player has played a game on a mobile gaming device for a period of time, the player may be interested in playing the same game on a fixed gaming device and / or physical game table. May be. In various embodiments, a player can play a poker game on a mobile gaming device. For example, a player can play a Texas Holdem (registered trademark) game. At that time, the mobile gaming device asks if the player wants to sit at the poker table playing the game of poker with the live dealer, physical card, and live opponent. Can be displayed. The player can show his interest. An indication of the player's interest can be sent to the casino server. Then, the casino server can transmit, for example, an instruction to the casino representative to make a spot reservation for the table for the player. In various embodiments, a player can participate in a slot machine game on a mobile gaming device, for example, the player can play a game in which a slot machine reel is simulated on the screen of the mobile gaming device. At that time, it can be suggested to the player to play the same game in the fixed slot machine. The player can accept this proposal. Thereafter, a slot machine can be reserved for the player. In various embodiments, when a player plays a particular type of game on a mobile gaming device, this spot or space is available when there is a spot or space in a similar game on a fixed gaming device or game table. Can be provided to the player of the mobile game device.

4.13.7. Win a spot at the poker table or blackjack table during play.
In various embodiments, a player who is waiting for a spot at a game table, game, or some other activity must continue to play for the purpose of maintaining his spot in the queue. Continuous games may be defined separately in various embodiments. For example, continuous gaming may mean that the player must play one game every 30 seconds at the shortest. As another example, continuous gaming may mean that a player must spend at least $ 3 per minute. In various embodiments, a player who does not maintain a continuous game may retreat in the queue. For example, for each two-minute gap in a player's game, the player may retreat one place in the queue. If the player is fifth in the spot queue in the game table, the player may retreat to the sixth spot in the game table.

  In various embodiments, a player can obtain a queue location during game play. For example, a player can play a game on a mobile game device. The player can obtain a result of advancing the spot queue in the game table by one. A player may retreat from the queue based on certain results. For example, a player who is waiting for a spot on a game table may reach a result of “retreat” when playing another game on his mobile gaming device. Thus, the location in the player's queue may retreat. In some embodiments, a player may compete for a spot when the spot is available. For example, five players may be waiting for one spot on a poker table. When the spot on the table becomes available, each waiting player may play a game on each of his or her mobile gaming devices. The player who has the highest score in the game can get a free spot on the game table. For example, a player who has won the highest amount in the game can obtain a spot on the game table.

4.13.8. Recreational activities as registration for any contest or lottery.
In various embodiments, a game game may qualify a player to register for a contest or lottery. For example, for each game played on a mobile gaming device, the player can be registered for a new car raffle lottery. This car can be a prize for raffle lottery for a player who has played a mobile game device in a sponsor casino. In various embodiments, a player must meet a minimum threshold for gaming before being enrolled in a contest or lottery. For example, a player must play at least 100 games to receive registration. For example, a player must bet at least $ 250 to receive registration. In various embodiments, a player may receive a contest or lottery registration number proportional to the amount spent by the player. For example, a player may be registered for a show ticket lottery, but the number of registrations is proportional to the amount bet by the player. In various embodiments, a game on a mobile gaming device can present a player with a registration to a state-run lottery, an interstate lottery, a national lottery, or the like. In various embodiments, a game on a mobile gaming device can present a player with a contest or lottery registration in addition to games played on the mobile gaming device. In various embodiments, a game on a mobile gaming device may present a player with a contest or lottery registration that is independent of the game played on the mobile gaming device.

4.13.9. Play poker against other people waiting for an actual table spot.
In various embodiments, a player can mimic a table game game using a mobile gaming device. In various embodiments, a player with a mobile gaming device can mimic a table game game with or against other players with mobile gaming devices. For example, several players with mobile gaming devices can compete with each other in a poker game. As another example, several players with mobile gaming devices may play a blackjack game using a common dealer and a common card deck, for example, whether the players are at a physical blackjack table. Can participate. In various embodiments, a player can seek seating at a table or game. For example, a player can ask for a seat in a poker game. A player may be informed that there are no seats available for a poker game. However, the player may be provided with an opportunity to play a game using the mobile game device. Players may be provided with the opportunity to play the same version of poker that they have requested to sit. Accordingly, the player can receive the mobile game device and start playing the game of poker. When a seat becomes available in a physical poker game, the player's mobile gaming device can alert the player that the seat is available. For example, the casino representative may input a message for the player in the terminal. This message can be forwarded to the player's mobile gaming device (eg, via a casino server). This can inform the player that the spot for the player is just available on the physical poker table. In various embodiments, a player waiting for a physical game table seat can compete with a mobile gaming device against other players with mobile gaming devices. Players waiting for the same table may compete with each other. For example, five players waiting for a $ 4 and $ 8 poker table can compete in a poker game on their respective mobile gaming devices. Players can compete in up to $ 4 and $ 8 games on their mobile gaming devices. Thus, in various embodiments, a player waiting for a physical game table featuring a particular game can play the same or similar game using a mobile gaming device. In various embodiments, a player waiting for a spot at a table can use the mobile gaming device to play a game with or against other players physically seated at the table. A player having a mobile gaming device can play an electronic version of a game being played using actual cards, dice, or other gaming tokens on a physical game table.

5. An indication that there is a promotion.
Various signals can be used to get the player's attention to inform the player that there are advertisements that the player should read carefully. In various embodiments, such a signal can be generated when it is unknown whether the player is currently watching his mobile gaming device. For example, if a player has participated in a game within the past 5 seconds, it can be assumed that the player is currently looking at his mobile gaming device. Therefore, it is not necessary to transmit the advertising signal. However, if the player has not participated in the game within the past 5 seconds, a signal may be generated to indicate that an advertisement is presented.

5.1. vibration.
In various embodiments, the mobile gaming device can vibrate to indicate that there is a promotion to the player. The vibration can be effective when the mobile gaming device is in physical contact with the player, for example, in the player's pocket. In various embodiments, the vibration associated with the advertisement may be separate from the vibration associated with the telephone call or email. For example, the mobile gaming device may vibrate at one frequency for the transmission of an incoming call and at another frequency for the transmission of an advertisement being presented.

5.2. Beep sound.
In various embodiments, the mobile gaming device may beep to convey that a promotion is present or just presented. In various embodiments, the beep that conveys the advertisement presentation may be separate from the beep that conveys some other event, such as an email.

5.3. Bell sound.
In various embodiments, the mobile gaming device may sound a bell to convey a promotional presentation. A bell with a promotion may be separate from a beep that conveys some other event, such as a telephone call.

6). For example, the player reacts to the advertisement, such as the player showing interest.
In various embodiments, a player may react to promotions. A player may react in such a way as to indicate interest in the product, service, event, etc. being advertised. A player may be interested, for example, in purchasing a product or service, or finding more information about a product or service. A player can react in many ways. During or after the promotion, the player may have the opportunity to press or click a button labeled “I want to know more”, “I want to get more information”, or the like. A signal can be sent to the casino server by pressing such a button, for example on a mobile gaming device. The casino server can then transfer more information about the product, service, event, etc. to the player. For example, the casino can send a text message to the player describing further details about the product. As another example, the casino can send more images of products or services that the player is interested in to the player. The casino server may have further information related to promotions stored on the casino server. For example, information about the subject of an advertisement may be stored in a casino database in association with the advertisement itself. The casino server can receive further information related to the promotion when the marketer submits the promotion. When submitting a promotion, the marketer may provide additional information. Additional information may include (a) further description of the subject of the product, service, event or other promotion, (b) information about where to buy the product or service being advertised, and (c) the company or marketer performing the promotion. Information about (d) safety information, (e) information about related products or services, (f) information about other products sold by the same company, (g) other products made by the same manufacturer (H) Information on pricing for products or services, (i) Transportation information for products (for example, where is the destination of the products, for example, what is the transportation cost), (j) Product availability (K) Information about where the product can be purchased, (l) Information about the magnetism from which the product or service can be purchased, (m) For the product or service Review, and the product being advertised or advertised services, and any other information associated with the events.

6.1. More information about the product that is mailed or emailed to the player.
When the player expresses interest in the promotional subject, additional information about the promotional subject can be sent to the player. Information can be sent via email. If the information is sent at the start of the email, the player has the opportunity to view the information at a later time that is not in the middle of the game session. The casino server can have the player's email address in the file. For example, a casino may play a game when a player registers for a player tracking card, registers with a signature, when a player verifies his or her mobile gaming device, or when a player registers with a casino hotel. E-mail address can be obtained. If the casino does not have player contact information, the player may enter such information at the time of expressing interest in the promotion. In various embodiments, additional information associated with the promotion may be mailed to the mailing address player. The mailing address may be on the casino file or may be provided by the player when seeking additional information regarding the promotion.

6.2. More information shown to mobile device players.
In various embodiments, more information about the promotion can be presented to the player on the mobile gaming device when the player is interested in the subject of the promotion. More information can be shown to the player in the form of text, audio, still images, comics, or any other presentation format. Additional information may be received in advance from the marketer at the casino and stored in the casino. In various embodiments, when a player is interested in the subject of the promotion, the casino may forward an indication to the marketer that the player has expressed interest. The marketer can then send information to the player. Marketers can send information directly to, for example, a player's email address or mailing address. In various embodiments, the marketer may send information about the subject of the promotion to the casino. The casino can then transmit this information to the player's mobile gaming device. Using his mobile gaming device, the player may repeatedly seek additional information about the subject of the promotion. As the player asks for more information, more information can be sent to the player's mobile game device and presented to the player from the mobile game device.

  In various embodiments, the player can request more information about the subject of the promotion. However, for the purpose of providing additional information, marketers must pay the casino. The marketer shall compensate the casino for the space taken on the casino's mobile gaming device and / or potentially diverting the player's attention from the player's gaming session with respect to that additional information. And you have to make a payment to the casino. Thus, in various embodiments, when a player requests more information, the marketer must first confirm that he wishes to provide additional information and to provide that additional information. You must make sure that you are willing to pay.

  In various embodiments, when the player expresses interest in the subject of the promotion, additional information can be presented to the player using the same slot used for the original promotion. For example, the promotion may be a car advertisement. The promotion may include a still image of the car that replaces the symbol on the reel of the slot machine. A player may be interested in a car. Therefore, after that, a car image may appear as a symbol replacement. These additional images may show the car from other angles, may show the interior of the car, may show the car in a different color and model, and display any other car depiction. May be. In various embodiments, the additional information provided about the promotion may take the form of additional promotions or additional promotions.

6.3. More information displayed to players in nearby slot machines.
In various embodiments, additional information related to the promotion can be presented to a player using a nearby gaming device. Nearby game devices may provide a large screen area to display advertisements. Further, the game device may not be in use. Thus, the entire screen area can be used to display advertisements. Furthermore, nearby game devices may be able to display advertisements to the player even while the player continues to play on his mobile game device.

  In various embodiments, additional information displayed to the player can be displayed on the fixed gaming device. However, the player may be moving while the additional information is displayed. For example, a player may be walking. Accordingly, in various embodiments, the information displayed to the player may move to follow the player. For example, a player may walk along a row of slot machines. When the player is in front of the first slot machine, the first slot machine can display a promotional message. As the player walks, the player may be closer to the second slot machine and further away from the first slot machine. Accordingly, the second slot machine may now display the same promotional message. The message may disappear from the first slot machine. Therefore, the message can follow the player. The message displayed to the player can be displayed on the game device that is available closest to the player at any given time. Examples of the game device that can be used include a game device that is not used, a game device that has a capability of displaying necessary types of information, and the like. In various embodiments, information displayed to the player can be displayed on a gaming device that is also closest to the player, also facing the player's direction. In various embodiments, the display of information may be transferred from one game device to another according to which game devices are adjacent to each other. For example, a player may walk with two game devices on his left side. As the player walks, the display may move from the first game device to the second game device. Meanwhile, the player may walk closer to the game device on his right side. However, the display of information may be maintained on a gaming device on the left side of the player so that the player does not turn his head from left to right so that a more continuous view is experienced. Good. The player's location may be tracked in a variety of ways so that information about the advertisement is displayed in the vicinity of the player. For example, a player's mobile gaming device can communicate its location to a casino server. Accordingly, the casino server can estimate the player's location assuming that the player continues to hold the mobile gaming device.

  In various embodiments, more information related to the promotion may be displayed on the fixed gaming device only if the player is playing with the gaming device. For example, additional information may be displayed to the player only if the player bets on at least three games per minute.

  In various embodiments, the player may be presented with additional information related to the promotion, and this additional information is presented on the fixed gaming device. After the additional information is presented to the player, the player may be allowed to play freely on the fixed game device. For example, the fixed game device may display a message “A customer, how about a little game here” to the player. A fixed game device can even provide a player with a reward for playing on the fixed game device. For example, the fixed game device may present a message to the player that if the player makes eight spins on the fixed game device, at least two spins will be free.

  In various embodiments, additional information related to promotions may be presented to a first player having a mobile gaming device. The fixed game device may be selected from various game devices such as all fixed game devices within a predetermined distance from the first player. In addition, the fixed game device may be selected to be in proximity to the second player. The second player may be in a fixed game device adjacent to what is being used to present additional information about the promotion.

6.4. The casino attendant brings more information to present to the player.
In various embodiments, the casino service representative may bring additional information about the promotion to the player of the mobile gaming device. For example, a player can use his mobile gaming device to request additional information. The casino server can then send a page or email notification to the casino representative to go looking for that player. The casino server can indicate the player's location to the casino representative. For example, the casino server may indicate that the player is in the vicinity of a 924 fixed gaming device or that the player is perceiving the east entrance. Anyway, the casino representative may search for the player. Casino representatives can bring additional information related to the promotion. Additional information may include catalogs, coupons, paper advertisements, gift certificates, or any other information. Additional information may include a general purpose serial bus drive, a CD, a DVD, and the like. In various embodiments, the casino attendant may bring a free sample of the product to the player. For example, if the promotion is a new lipstick, the casino representative may bring a lipstick free sample to the player.

6.5. Player information sent to marketers.
In various embodiments, player information may be sent to marketers. The player information may be sent to the marketer that devised an advertisement to be sent to the player. The player's contact information may be forwarded to the marketer so that the marketer can later contact the player and provide the player with more information about the product.

7). Show marketers available marketing opportunities (eg, who is playing now).
In various embodiments, the casino server can show potential marketers the current viewers available to view promotions. Current viewers include players who are currently playing games on mobile game devices, players who own mobile game devices, players who are leaving money for games on mobile game devices, mobile games Those who are within the viewing range of the device (for example, those who are likely to be able to see the advertisement displayed on the mobile game device), those who are within the listening range of the mobile game device, and the like. Potential viewers may include people within a limited geographic area. For example, a marketer with a retail store in Nevada may only be interested in sending promotions to people currently in Nevada. Potential viewers may include only people within a certain age range. For example, the casino server may show the marketer only those who are between the ages of 18 and 35, such as those who may be marketers' primary target audience. In various embodiments, potential viewers may include only those who have certain demographic data, such as only married people, only French-speaking people, only those who earn more than $ 150,000. Potential viewers may be presented to marketers in the form of one or more collective statistics. For example, a marketer may be taught that there are currently 3500 people playing mobile gaming devices between the ages of 18 and 25.

  In various embodiments, potential marketers can be shown available advertising media. For example, a marketer may be taught that there are currently 1258 places where a product logo can be used as a symbol on a reel. As another example, a marketer may be informed that there are currently 100 slots in which promotions are inserted between games played on a mobile gaming device. As will be appreciated, any statistics describing slots or media available for promotion may be presented to the marketer.

  In various embodiments, a marketer may be shown available slots for promotion to a specific target audience. For example, marketers can tell you that there are 200 mobile gaming devices that may use marketer promotions as background images and where there are mobile gaming devices being played by the marketer's target audience. May be.

7.1. Track the number of laptops operating throughout the country.
In various embodiments, the casino server may track the number of mobile gaming devices currently in use over a particular location or geographic region. The casino server may track the number of active mobile gaming devices, for example, indoors, within a casino, within a neighborhood (eg, the Las Vegas Strip), within the same manager's casino, within a state, or across countries. . In this way, in various embodiments, the casino server can track the number of mobile gaming devices that are in use nationwide. Statistics describing the number of mobile gaming devices in operation may be presented to the marketer.

7.1.1. Number of laptops with specific demographic data.
In various embodiments, the casino server may keep track of the number of mobile gaming devices that are being used by players with specific demographic data. For example, the casino server can count 584 people who are using mobile gaming devices and are between the ages of 60 and 65. As another example, the casino server can count 2690 people using mobile gaming devices who are also gun owners.

7.1.2. Number of laptop computers that play a specific denomination.
In various embodiments, the casino server may track the number of mobile gaming devices in which a player is playing a denominated game. For example, the casino server may track the number of mobile gaming devices in which a player is playing a game that requires a $ 1 bet.

  In various embodiments, the casino server may track the number of mobile gaming devices in which a particular type of game is being played. For example, the casino server may track the number of mobile gaming devices on which triple video poker is being played. In various embodiments, the casino server may track the number of mobile gaming devices on which a game by a game developer is being played.

  In various embodiments, any group that is tracked may have gaming characteristics represented by one or more statistics. Such statistics may be presented to marketers. Based on such statistics, the marketer can decide whether to advertise to the group.

7.2. Make space available instantly.
In various embodiments, promotional slots, spaces, or media may be made available to marketers quickly, instantaneously, or in real time. For example, a marketer may make a decision to present a promotion one minute before it is actually presented. For example, the central server can enumerate slots available for future promotion. Marketers can view such available slots. The marketer may select one or more slots, even if the slots occur in less than a minute. In this way, promotions can occur as scheduled. If a marketer promotion is not yet stored on the casino server (eg, image and audio data is not yet stored on the casino server), the marketer may need to upload the promotion to the casino server before it can be presented. is there. Once uploaded, the promotion can be transferred from the casino server to the mobile gaming device for presentation.

7.3. Advertisers can deliver ads instantly to everyone on the fly or to everyone who meets certain criteria. Immediately means to display this immediately.
In various embodiments, the marketer can specify one or more criteria. Criteria include criteria that define the target audience, such as demographic data criteria. This criterion may also define the game being played, the results achieved, etc. The criteria may define the current location of the target viewer. For example, the marketer-defined criteria may specify that target audiences include people only in Mississippi. Once the marketer identifies the criteria that the target viewer, or a member of the target viewer, must meet, promotions from that marketer can be presented to the target viewer. The promotion can be presented to all target audiences or some portion of the target audience. For example, 1000 people may currently meet the criteria defined by marketers. Thus, marketer promotions can be presented to all 1000 people who meet the criteria. However, in some embodiments, payments that reach the entire target audience may not be desired. For example, instead, the marketer may determine a payment that reaches only a portion of the target viewer, such as one third of the target viewer. Once the marketer defines a target audience for promotion, the promotion can be presented to the target audience members almost immediately. Alternatively, the promotion may be presented to the target audience member at a later time, such as when the marketer desires.

7.4. Advertisers have the opportunity to see a list of people in the vicinity of a product such as, for example, Coca-Cola.
In various embodiments, the marketer can view data indicating how many mobile gaming device players are in the vicinity of the marketer's product. For example, a marketer may wish to view a count of the number of mobile gaming device players in the vicinity of a fast food restaurant for which the marketer is an agent. In this way, the marketer may decide whether to present a promotion to some or all of such players.

7.5. A mechanism that allows advertisers to find what is available and should be bid. Advertisers have a mechanism for acquiring ad blocks. Advertisers have a mechanism to place advertisements in their blocks.
In various embodiments, the marketer can view a list or other description of available slots or media that may insert promotions. This list may include a list of slots in units of time of day, games, game denominations, player demographic data, and the like. For example, the list of slots may indicate that a 5 second slot is free for 500 players between the ages of 50 and 55. Marketers may have the opportunity to purchase the slot and present their advertisements during the slot. The marketer can then present his advertisement to 500 players. A marketer may be able to bid on that slot. A marketer who bids the highest amount may have the opportunity to place a promotion in the slot. In various embodiments, a marketer may be able to present an advertisement to a first number of players. The marketer may bid a high price to present a promotion to a second number of players, where the second number of players is less than or equal to the first number of players. For example, 500 players may currently be playing a mobile gaming device. Marketers can bid to present their advertisements to 200 players. If a marketer bids for a high price, the marketer may be successful in presenting his advertisement to the 200 players. The marketer who bids for the second highest amount may have the opportunity to present his advertisements to players from among the remaining player groups. In this way, in various embodiments, the marketer may include not only the time of day, game, length of promotion, size of promotion, etc., but also the number of players where the promotion is presented, You can bid.

  In various embodiments, the marketer may purchase a slot for promotion using the casino server website and may bid for the advertisement to be placed. The casino server website can list available slots, maximum bids, any prohibitions on the types of advertisements that may be displayed, and so forth. Marketers can use this website to bid, purchase, pay (eg, by submitting credit card members), submit actual promotions (eg, image data, eg, video data, eg, audio data), and the like. Marketers may submit bids and other information in many other ways, as will be appreciated. For example, marketers can bid via telephone, facsimile, e-mail, mail, etc.

8). A pricing framework for advertising.
In various embodiments, the casino can charge the marketer different prices for marketer promotional offers. The price charged depends on many factors.

8.1. Real estate space.
The price of a promotion may depend on the amount of physical space taken for that promotion. The physical space taken may include space taken on the display screen. For example, a first promotion that takes 6.45 square centimeters (1 square inch) may cost 5 cents per viewer, while a second promotion that takes 25.8 square centimeters (4 square inches) The cost may be 15 cents. Physical space can be measured in many ways. The physical space can be square inches, square centimeters, pixels, a portion or percentage of the space on the entire screen (for example, a promotion can take up 25% of the space on the display screen; You can take one). The physical space may be measured in units of other items. For example, the physical space may be measured in symbol units. That is, for example, an advertisement can take up two symbol spaces. In various embodiments, the price of a promotion may monotonically increase relative to the amount of space taken by the promotion when all else is equal. The promotion may take up space in the sense that the image accompanying the promotion takes up space. For example, a space taken by a promotion may be a space taken by an image or video associated with the promotion.

8.2. Depending on the time displayed.
In various embodiments, the price of a promotion may depend on the amount of time taken by the promotion. For example, a promotion may be presented for 1 second, 5 seconds, or 30 seconds. For example, an image accompanying a promotion may be presented for 1 second, 5 seconds, or 30 seconds. Promotions that are presented for longer periods may result in more monetary costs to marketers.

8.3. Depends on which customer saw the ad.
In various embodiments, the price of a promotion depends on the target audience for the promotion. The price of the promotion may increase as the target audience's income level increases. The price of the promotion may increase as the average bet amount of the target audience increases. The price of the promotion may increase as the target viewer's skill level increases. The price of the promotion may increase as the target audience age decreases. The price of the promotion may be higher for the target audience of urban residents than for suburban residents. In various embodiments, the target audience may include a set of players that have achieved similar results. For example, the target audience may include all players who have won money in the past hour. In various embodiments, the price of a promotion may be higher for a target viewer who has won money in the past hour than to a target viewer who has not won money in the past hour. In various embodiments, a marketer communicates to a person who has a better fortune (eg, in the form of a winning result) than to a bad person (eg, in the form of a losing result). In addition, you may pay more. In various embodiments, the price of an advertisement for a jackpot winner may be higher than the price of an advertisement for a person who has never won the jackpot or who has not just won the jackpot.

8.4. Advertisers are charged more for customers with more money.
In various embodiments, the price of the promotion may depend on the amount of money the viewer has. Promotions displayed to a player with a $ 900 credit balance may cost more to the marketer than promotions displayed to a player with a $ 40 credit balance. Promotions displayed to a player with $ 200000 revenue may cost more to the marketer than costs to a promotion displayed to a player with $ 50000 revenue. Promotions displayed to players with hotel room costs of $ 300 per night are more costly to marketers than costs to promotions displayed to players with hotel room costs of $ 50 per night. There may be.

8.5. Advertisers are charged more for customers with specific demographic data.
In various embodiments, the price of the promotion may depend on one or more demographic data of the target audience. For example, a marketer may require more payment to display advertisements to a player with one child than a player with two children.

8.6. Candid price.
In various embodiments, the price of a promotion with certain characteristics (eg, presented to a specific target audience for a specific time period, etc.) may be fixed. That is, this price may not be subject to change or negotiation. This price can be estimated in various ways. For example, the price of an advertisement can be estimated on a player basis (eg, the price of an advertisement is 5 cents per player on which it is displayed). The price of a promotion can be estimated in units of a group of players who will see the promotion. For example, the price of a promotion can be estimated as the price at which the promotion is displayed to 500 players.

8.7. A bidding process is possible. If the marketer is a successful bidder, he gets an advertising space.
In various embodiments, marketers may compete with each other for opportunities to present promotions. An opportunity to present a promotion may include an opportunity to present a promotion under a combination of specific circumstances. Opportunities for presenting advertisements include one or more of the following. (A) the time of day during which the advertisement is presented, (b) the player where the advertisement is presented, (c) the set of players where the advertisement is presented, (d) the game where the advertisement is presented (eg, (E) promotion is presented on the surface of a video poker game card), (e) the amount of time the promotion is presented, (f) the amount of space taken for promotion, (g) the mobile gaming device where the promotion is presented Type or model (e.g., promotion may be presented on a model of a mobile gaming device with a particular large bright screen), (h) where the promotion is presented (e.g. only to players at a particular restaurant) Promotions may be presented, for example, advertisements may be presented only to players within 6 meters (20 feet) of a particular jewelry store, for example, advertisements may be presented only to players near the pool May)) and any Situation of. As will be appreciated, the circumstances surrounding the presentation of an advertisement may affect the desirability of presenting the advertisement, which may affect the amount that marketers will be willing to pay for the advertisement presentation. .

  In various embodiments, marketers can bid for the opportunity to present promotions under a particular set of circumstances. For example, a casino may guide a set of situations. This guidance is available to marketers on 25.8 square centimeters (4 square inches) of screen space for 300 women aged 35 to 55 years between 2:30 pm and 2:35 pm. It may be possible to present a 30-second advertisement. In other words, the advertisements of marketers who are winning bidders are displayed to 300 different players as described, and each advertisement is displayed on the mobile game device of each player.

  When this opportunity is guided, the marketer can have the opportunity to bid in order for the promotion to be presented in the guided situation. Marketers may notice this guidance by checking the web page of the casino server. For example, a marketer may register with a casino server, thereby obtaining access to a website that presents an opportunity to present an advertisement. In various embodiments, marketers may notice this opportunity through an email or other alert sent by the casino. For example, at any point where the casino guides an opportunity to present a promotion, the casino may alert marketers on the mailing list of this opportunity.

  Marketers can enter bids for opportunities to present promotions in various ways. In various embodiments, the marketer can key in the price he is willing to pay. The marketer can key the limit on the web page operated by the casino server. In various embodiments, the marketer may deliver a limit to the casino representative over the phone. In various embodiments, the marketer may submit a bid strategy to the casino. For example, a bid strategy may declare that this marketer is always willing to bid more than $ 10 above any competitive bid until the bid level reaches $ 300. Thus, the casino can automatically enter a bid for this marketer in accordance with the marketer's bidding strategy.

  In various embodiments, marketers can bid for only some of the promotional opportunities offered. For example, the casino can guide 300 people from the Midwest to display a still image between 3:00 pm and 3:05 pm. The marketer may wish to present advertisements to westerners between 3:00 pm and 3:05 pm. However, marketers may desire to present advertisements to only 100 people. Accordingly, marketers may bid for the opportunity to present advertisements to 100 of 300 people from the Midwest. Another marketer may wish to present to 200 people between 3:00 pm and 3:05 pm. Accordingly, the first marketer and the second marketer can obtain their own desires. In various embodiments, all winning bidders pay the same price per person. For example, a marketer that successfully bids to present advertisements to 200 of the 300 available, a marketer that successfully bids to present advertisements to 100 of the 300 available, and You may pay the same price per person. The amount paid per person by both marketers may be based on a lower limit. The amount paid per person may be based on a higher limit price. The amount paid per person by both of the marketers may be the average or weighted average of both bids (eg, the weight is proportional to the number of people who will view each advertisement of each marketer).

8.8. Advertiser dominates a specific “slot” (card-like medium). Advertisers can pay for this separately.
In various embodiments, marketers can gain exclusive use of slots, media, or other advertising venues or opportunities. Marketers may obtain exclusive rights to: (A) a mobile gaming device (eg, a marketer may have exclusive rights to present promotions to a particular mobile gaming device during a period of time); (b) a particular symbol (eg, (For example, a marketer may have an exclusive right to present an advertisement on the third symbol of the second reel of the gaming device) in a spade jackpot. (C) a particular area of the screen (e.g., the marketer may have exclusive rights to present advertisements in the upper right corner of the display screen of the mobile gaming device, e.g., the marketer on the display screen of the mobile gaming device) (D) certain display monitors (e.g., marketers are not allowed in casinos) (E) a particular gaming device (eg, a marketer presents an advertisement on a particular gaming device) (F) may have exclusive rights), (f) a specific location (eg, a marketer may have an exclusive right to present promotions when a player is in a specific location), (g) one A specific time of day (for example, a marketer may have the exclusive right to present advertisements during a period of time for a specific day), (h) a specific group of humans (for example, marketers within a casino May have exclusive rights to present advertisements to certain demographic data, for example, marketers may have exclusive rights to present advertisements to a defined set of people, such as the Jones family. For example, the marketer has It may have the exclusive right to present a promotion for any person who won more than $ 500), or any of the other categories of advertising opportunities.

  In various embodiments, when a marketer gains exclusive use of a slot, medium, or other advertising venue or opportunity, during the period that the monopoly continues, other marketers will present the advertisement on the spot. Can be eliminated. In various embodiments, an exclusive marketer may allow other marketers to present advertisements at their discretion. Marketers that allow other marketers to present advertisements may receive fees from other marketers.

  In various embodiments, a marketer may pay a separate fee for exclusivity to use a particular slot, media, venue, etc. For example, assume that the cost per square centimeter (6.45 square inches) per minute of advertising space on a mobile gaming device is typically 10 cents. If the marketer wants to purchase an entire square inch of screen space on the mobile gaming device for one hour, the marketer may pay 12 cents per square inch per minute.

  In various embodiments, a marketer may obtain exclusivity for a particular slot, medium, venue, etc. with a group of marketers. The group of marketers may be, for example, a group of competing marketers. For example, a marketer may obtain an exclusive right to present an airline related promotion on a particular mobile gaming device. As another example, marketers have the exclusive right to present food related promotions on all mobile gaming devices in the casino between 12:00 pm and 1:00 pm. Also good. In various embodiments, a marketer may pay an additional fee for the exclusive right to present a particular type of promotion, or to exclude other marketers from a particular group from presenting the promotion.

8.9. When various advertisers seek slots, each time a slot appears in the game, one advertisement is randomly selected. Advertisers can pay more for increasing the stochastic weighting applied to their advertisements. For example, if four advertisers pay $ 2, 5, 6 and $ 10 respectively, the respective weights can be 2/23, 5/23, 6/23 and 10/23.
In various embodiments, marketers can pay for the opportunity or probability that their advertisement will be presented. For example, a marketer can pay 5 cents, thereby having a 50% opportunity to present his promotion in a particular slot. In various embodiments, various marketers may pay to present promotions in the same slot. For each marketer, the opportunity for promotion to be presented in that slot can be determined. For example, it can be determined that the marketer 1 promotion is presented at 40%, the marketer 2 promotion is presented at 20%, and the marketer 32 promotion is presented at 20%. Can be determined. The opportunity for each marketer's promotion to be presented may be based on the amount each marketer pays. In various embodiments, the opportunity for a marketer promotion to be presented is set in proportion to the amount paid by the marketer. Therefore, if the marketer 1 pays twice as much as the marketer 2 to present his own advertisement, the opportunity for the advertisement of the marketer 1 to be presented may be set twice as high as that of the marketer 2.

  In various embodiments, the slot may include a number of presentation opportunities. For example, a slot may include an opportunity to present a promotion to 100 people during a specific 5 minute time frame. When multiple marketers pay to present an advertisement in the same slot, the advertisement opportunity may be divided among marketers. For example, one marketer can present his promotion to 60 out of 100 while another marketer can present his promotion to 40 out of 100.

  In various embodiments, the number of presentation opportunities that can be given to each marketer may be proportional to the amount paid by that marketer. For example, if marketer 1 pays $ 7 and marketer 2 pays $ 3, marketer 1 can present 70 promotions and marketer 2 can present 30 promotions.

  In various embodiments, a slot may include an opportunity to present an advertisement when that symbol appears in a game on (or in place of) a particular symbol. As will be appreciated, a symbol may appear multiple times over multiple game progressions. If more than one marketer pays to present an advertisement in that slot, one of the marketer's promotions may be selected randomly each time an opportunity occurs (eg, every time the symbol appears in the game) . The probability that a marketer's promotion will be presented at each time an opportunity occurs may be proportional to the amount paid by that marketer. In various embodiments, the promotions that are presented may alternate from among all marketers that have paid to present the promotion in a particular slot. Marketers who pay more can show their promotions more often. For example, suppose a first marketer pays twice as much as a second marketer to present a promotion in a particular slot. The first marketer may then be given the first and third opportunities for every third opportunity to present a promotion in that slot, while the second marketer has the second opportunity. May be given.

8.10. There may also be a second market for the advertising space. This advertising space may be transferred, for example, by a central service making a small cut.
In various embodiments, the marketer may purchase slots, venues, etc. directly from the casino. In various embodiments, the first marketer may purchase slots, venues, etc. from another marketer or from any other third party. In various embodiments, slots, venues, and any other promotional opportunities may be purchased and resold. There may be a second marketer for promotional opportunities.

  In various embodiments, the casino may operate an exchange transaction for promotional opportunities. In various embodiments, the exchange transaction may be operated by a third party. In various embodiments, an exchange transaction may not have an individual controlling power. Exchange transactions may allow marketers to post offers to sell promotional opportunities. Exchange transactions may allow marketers to post offers to purchase promotional opportunities. The offer to purchase may include quantity and price. For example, an offer to purchase may specify the number of people who will be presented with the promotion, as well as the amount paid for the promotion presentation. Similarly, offers for sale may also specify price and quantity.

  In various embodiments, the offer to purchase and the offer to sell can include a description of the opportunity to purchase or sell. The description includes the following. (A) the number of people that the promotion will be presented; (b) the time of the day that the promotion will be presented; (c) the number of mobile gaming devices where the promotion will be presented; (d) the promotion. Demographic data of people who will be presented, (e) the amount of time that the promotion will occupy (eg, the promotion must be a 30 second spot), (f) the form of the declaration (eg, (G) the amount of screen or display space that an advertisement may occupy, (i) a game that will be accompanied by a declaration (eg, an advertisement is played by a player playing video poker) (J) the symbol that the promotion will represent or replace (e.g., the promotion represents a jackpot symbol), and any other promotional description, or under which the promotion is presented The situation that will be done.

  A description of the promotion that is purchased or sold may be provided by the casino. In fact, the casino may be the source of this opportunity, and thus may have a description of the opportunity generated. In various embodiments, each opportunity may receive a unique identifier. For example, between 11:00 am and 11:05 am, in a 30-second video spot that takes half of the screen, the opportunity to advertise to 100 people aged 55 to 65, each with an income of over $ 100,000, It may have a unique identifier of 1112234453. In various embodiments, the same or interchangeable opportunities may receive the same identifier. For example, an opportunity to advertise to a first person from Tennessee at 9:00 am may be indistinguishable from an opportunity to present to a second person from Tennessee at 9:00 am. Thus, the two opportunities may have the same identifier. However, every opportunity that is different can receive a different identifier. A description of the opportunity may be associated with each identifier. A marketer interested in purchasing a particular opportunity may have an opportunity to access a description of that opportunity, for example, using an identifier associated with that opportunity. For example, a casino can store a database that includes a description of opportunities with identifiers. Once the marketer submits the identifier to the database, the casino can retrieve the description and present the description to the marketer. The description may be presented to the marketer, for example, on a web interface to an exchange transaction.

  In various embodiments, the quantity specified by the marketer may refer to the number of specific opportunities associated with the identifier. For example, a marketer may wish to purchase 100 opportunities with the identifier 1112233999. This may correspond to an opportunity to present a still image to 100 people between 12:00 pm and 2:00 pm on a particular restaurant in the casino.

  In various embodiments, the opportunity may include an opportunity to present a 10-second video clip to a particular individual between 6:00 pm and 9:00 pm. 100 such opportunities may be available in the sense that the same individual will display 100 10-second video clips on his mobile gaming device between 6:00 pm and 9:00 pm . However, the specific times at which video clips are presented may be chosen randomly, so that each independent opportunity in this 100 may not be a priori distinguishable from each other. Thus, each of the 100 opportunities may have the same identifier. Thus, for example, a marketer may bid on 10 such occasions to present to the player. If the marketer needs to find a 10 opportunity merchant, the marketer can send a 10 10 second video clip to a person at any time between 6:00 pm and 9:00 pm. Has the ability to present.

  In various embodiments, one purpose of the exchange transaction may be to match buyers and sellers with the same purpose. Buyers and sellers can be adapted if a buyer bids a price for a certain amount of a particular opportunity and the seller offers the same price for the same amount of the same special opportunity . Can sell. The purchaser can then acquire an opportunity to present the promotion, and the merchant can deliver the opportunity. In the exchange transaction, the seller can receive payment from the purchaser based on the limit price and the offer fee. Power in the responsibility of a casino or other exchange transaction may incur a fee for matching buyers and sellers. For example, the casino may receive transaction fees from either the purchaser, the seller, or both. This fee may come from the last thing the buyer and seller have adapted to the price of the other party. This fee may be derived from the first of the prices at which the transaction occurred, posted by the buyer and seller. This fee may take the form of a percentage of the selling price and may be deducted from the amount the seller collects from the purchaser.

  In various embodiments, a potential purchaser may pay only for a bid limit. In various embodiments, potential merchants may only pay for offering offers. In various embodiments, participants in an exchange transaction may pay a fixed fee, a fixed fee per time period, and a fixed fee per completed transaction for the purpose of participating in the exchange transaction.

  When an opportunity reaches the purchaser, the purchaser's name or other identifying information can be stored in association with the opportunity. Thus, the casino can keep a record of which marketers own which opportunities for advertising presentations. When it is time to present a promotion, the casino may allow the owner of the promotional opportunity to present its promotion during that time.

  In various embodiments, the owner of an advertising opportunity must submit the advertisement to the casino within a predetermined time before the opportunity is owned. For example, the purchaser may be required to submit an advertisement to the casino within one hour after purchase of the promotional opportunity. Thereafter, the casino may approve the advertisement before it can be displayed. In various embodiments, the owner of the promotional opportunity must submit the promotion to the casino within a predetermined time period for displaying the promotion or displaying the first potential. For example, a promotion may have a 10% opportunity displayed at an early time of 8:00 am. At this time, the owner of the promotional opportunity may need to submit the advertisement by 7:00 am. If the promotion is not submitted on time, the owner of the promotional opportunity may lose the opportunity and be unable to display his promotion. In various embodiments, if the opportunity owner does not submit his promotion in time, the opportunity may be returned to the market for opportunity acquisition by the new owner.

  In various embodiments, an occasional opportunity to present a promotion may be sold. An accidental opportunity may include an opportunity for the second marketer to present the promotion if the first marketer overriding the second marketer decides not to present the promotion. For example, a first marketer can purchase an opportunity to present a promotion to a specific person at a specific time. The second marketer can purchase an opportunity to present a promotion to the same person at the same time if the first marketer does not.

  In various embodiments, the identifier for the opportunity may include a ticker symbol. Ticker symbols may be a compact way to display or identify opportunities. For example, the ticker symbol may consist of 4 characters.

8.11. By means of presentation (audio vs. video).
In various embodiments, the price of an advertising opportunity may depend on the type of signal used to broadcast the advertisement. For example, promotions using visual or lighting-based presentations may be priced differently than advertisements using auditory or audio-based presentations. Promotions using video and audio may be priced differently than promotions using only video. Promotions using video and audio may be priced differently than promotions using only audio. Promotions that use vibration or other tactile stimuli may be priced differently than advertisements that do not use tactile stimuli. Promotions that use scents may be priced differently than advertisements that do not use scents.

9. Data about players available for reference.
In various embodiments, the casino can store various data associated with the player. Data may be received in various ways. A player may provide the casino with data about himself. For example, a player may provide data when making a reservation or registering a player tracking card. The casino may receive data about the player when performing a check on the player, such as when performing a check on the player prior to granting credit to the player. The casino may receive data about the player by tracking interactions with the player. For example, through interaction with a player's casino, the casino may collect data about the player's wins and losses, and the like.

  In various embodiments, data about a player may be used by a marketer to select a target audience for promotion. For example, a marketer may decide that an ad is desired only for players who have a high skill level for video poker. In various embodiments, the marketer may select a target viewer through a series of menus. One menu may be related to age. Using this menu, the marketer may select an age range for his target audience. Another menu may relate to income. Using this menu, the marketer may select a revenue range for his target audience.

  In various ways, selecting a target audience can allow marketers to indicate that their promotions are destined for the target audience. In various embodiments, upon selecting a target audience, the marketer may first look at statistics describing how many of his target audiences are currently available for listening to advertisements. For example, a marketer may view statistics that describe how many of his target viewers are currently using a mobile gaming device. If a marketer is satisfied with the number of his target viewers available, the marketer may indicate that he wants his target advertisements to be displayed to that target viewer.

  In various embodiments, one or more of the following types of data may be available for a player. (A) Name, (b) Address, (c) Gender, (d) Birthday, (e) Data derived from the game played by the player, (f) Skill level of the player in the game, (g) Black Player skill level at Jack, (h) Player skill level at video poker, (i) Transaction data for player, (j) Average deposit size for player, (k) Bet amount made by player (L) an average bet amount made by a player, (m) a player's upper bet limit (for example, the maximum amount allowed per player, for example, a game session, etc. (N) the maximum bet on the player imposed by the player himself (for example, the maximum amount allowed by the player per game at the request of the player), o) Loss limits for the player (eg, the maximum amount that the player is allowed to lose over a period of time beyond which the player is deterred from further games), (p) the player Deposit limit for (e.g., the maximum amount that a player is allowed to deposit in the gaming machine, e.g., the maximum amount of chips that the player is allowed to purchase at the game table).

  In various embodiments, one or more of the following types of data may be available for a player. (A) address of residence, (b) city of address of residence, (c) country of address of residence, (d) preference of address of residence, (e) address of residence, (f) of address of residence Suburb, (g) postal code of residence address, (h) mailing address, (i) mailing address city, (j) mailing address country, (k) mailing address preference, (l) mailing (M) Suburb of postal address, (n) Postal code of postal address, (o) Contact details, (p) Email, (q) Second email, (r) Facsimile number, (s) mobile (eg, player's mobile device phone number), (t) pager (eg, player's pager contact number), (u) preferred contact method, (v) work Phone number (eg, phone number for player's work), (w) home number (eg, player's home phone number) (X) credit card details, (y) person details, (z) agent code, (aa) birthday, (bb) first name, (cc) last name, (dd) middle name, (Ee) Country ID, (ff) Nationality (eg, player's country of origin, eg, country where player has citizenship), (gg) Promotion code, (hh) Gender, (ii) Title, (jj) Authentication Questions and answers (eg, the player's mother's maiden name and answer to the question), (kk) bank account details, (ll) bank name, (mm) bank account ID, (nn) branch address, (Oo) Branch code, (pp) Country name, (qq) Account name, and (rr) Account number.

When the player checks the mobile device, he selects the type of advertisement.
In various embodiments, a player may make one or more designations when receiving a mobile device. Such designation may affect the promotions and advertisements displayed to the player. For example, such designations may affect the type of company that advertises to the player and the type of product that is advertised to the player.

  A player can receive a mobile device in a number of ways. In various embodiments, a player may receive a mobile device at a casino cage, vending machine, or casino hotel front desk. In various embodiments, a player can receive a mobile device from a casino representative. For example, a player may be in front of a slot machine and continue to participate in a game and desire to move within a casino. Accordingly, the player may require the casino representative to provide the player with a mobile device for the game. A player may own his mobile device (eg, a player may have a personal mobile phone). A player who already owns a mobile device may attach one or more designations to the advertisement at the time of configuring or enabling his mobile device for gaming purposes.

  When receiving or configuring a mobile device, a player may make many designations. The player may instruct: (A) product (eg, Coca-Cola (registered trademark)), (b) product category (eg, soft drink, eg leisure cruise), (c) brand, (d) country, (e) manufacturer, (f) product (G) price range (for example, a price range that a player wants to purchase), (h) budget range (for example, an amount that can be consumed by a player), ( i) The desired sales representative or type of sales representative (e.g., life insurance agent) that the player may be interested in contacting. Such designation by the player allows the marketer to determine the desirability of sending an advertisement or promotion to the player. For example, if a player specifies a product category for a particular marketer, that marketer may be more willing to pay for the player to view advertisements for the marketer product. This designation may help the casino in selling advertising space to marketers. For example, a casino can persuade a shipping company if it can show the marketer of a shipping company that many such players are interested in a vacation on a boat trip to advertise on the player's mobile device. There is a case.

  When receiving or configuring the mobile device, the player can also show characteristics about himself / herself. A player may indicate age, race, income level, place of residence, family structure, gender, supporting party, occupation, or any other piece of information. Such information is further used in marketers in determining which players to advertise, how much to pay for the delivery of advertisements, and in determining what advertisements to send to one or more players. May help.

Bonus Rounds on Separate Devices In various embodiments, a player can participate in a part of a game on a mobile device and part of the same game on another device. The other device may be a game device that is not a mobile device. For example, the other device may be a slot machine, a video poker machine, a video blackjack machine, etc. In some embodiments, a gaming device can provide a player with an experience that is not available on a mobile device. Thus, it may be more exciting or different to play a part of the game on another game device, rather than the player playing the entire game on the mobile game device. In some embodiments, the player may reach reach times while playing on the mobile gaming device. The game bonus round may be characterized by random events embodied in a physics process. For example, the bonus round can be characterized by the rotation of a rotating disk. For example, if the rotation of the rotating disk can be visually imitated using the display screen of the mobile gaming device, but it is more exciting for the player to actually see the rotation of the physical disk, for example There is. Therefore, the player may develop the bonus round of his game using a non-mobile game device. The game device used for the bonus round may include a physical rotating disk. This disc may rotate to reveal the player's award in the bonus round.

  In various embodiments, when a first part of a game is played on a mobile gaming device and a second part of the game is played on another device, the outcome of the game can be determined in various ways. The outcome of the game may be determined solely based on a random number or event generated by the mobile gaming device. Game results may be determined solely based on random numbers or events generated by other devices (eg, non-mobile gaming devices). The result of the game may be determined solely by a third device such as a casino server. The outcome of the game may be determined solely based on random numbers or events generated by both mobile gaming devices and other devices (eg, non-mobile gaming devices). For example, entering the bonus round may be determined based on random numbers generated on the mobile gaming device. The result of the bonus round may be based on a random number generated on another device (eg, a non-mobile game device). The outcome of the game may be determined solely based on a random number or event generated by both the mobile gaming device and a third device (eg, casino server). Game results may be determined solely based on random numbers or events generated by both other devices (eg, non-mobile gaming devices) and third devices (eg, casino servers). . Game results are determined solely based on random numbers or events generated by mobile gaming devices, other devices (eg, non-mobile gaming devices) and third devices (eg, casino servers) Also good.

100% Refund Device In various embodiments, a game on a mobile gaming device may have a 0% house edge. In various embodiments, a game on a mobile gaming device may have a negative house edge. As will be appreciated, games with 0% house edge may not benefit the casino. As will be appreciated, games with a negative house edge can potentially cost money to the casino. Thus, in various embodiments, the casino can use revenue from advertising presentations to compensate for the costs associated with games having 0% or a negative house edge.

  In various embodiments, the casino can present enough promotion on the mobile gaming device to generate the desired positive house edge when profit is expected from the promotion. For example, five promotions may be presented for each $ 1 game played on a mobile gaming device. For example, the five promotions can include five products that replace the symbols on the simulated slot machine reels. For each promotion presented, the marketer who invests in the promotion can pay the cent to the casino. In this way, the casino can earn 5 cents from the marketer for each $ 1 game played. Even if the house edge in the game itself is 0%, the casino can effectively maintain a house edge of 5%, taking into account the benefits from advertising. In order to reach the desired effective house edge, the casino can adjust the number of promotions presented per game played and / or adjust the fees charged to marketers per promotion. For example, in the previous example, if the casino wanted to receive 6% house edge, the casino could have 6 promotions per game instead of 5.

  In various embodiments, a game player may be required to view or peruse one or more promotions for the purpose of playing a game with zero or negative house edges. While viewing the promotion, the player may accumulate points, tokens, or other certificates. A player may be required to save a certain number of points for the purpose of playing a game with zero or negative house edges. As the player reaches the target number of points, the house edge becomes steadily lower, and when the player reaches the target number of points, it becomes zero. For example, a game may typically have a 10% house edge. However, the house edge may drop to 5% when the player views half of the promotion required to play a game with 0% house edge. In various embodiments, as a player accumulates points, the player may use the points to play a game with a 0% or negative house edge. Once the player runs out of points, the player may be asked to earn more points for the purpose of playing a game with 0% or a negative house edge (eg, watch more ads) By).

  In various embodiments, a meter or other memory may indicate a player's progress to play a game with 0% or a negative house edge. As the player views more promotions, for example, the meter may approach closer to the target. When the goal is reached, the player may be able to play a game with 0% house edge. In various embodiments, a player is required to view additional advertisements continuously, periodically, or sporadically in order to maintain the privilege to play a game with 0% or a negative house edge. If the player may fail to view the advertisement at the desired speed, the player may lose points and / or move the meter away from its target range. Thus, a player may be allowed to play a game with a positive house edge until the player views additional promotions.

Obtaining Regulatory Permission for Advertising In various embodiments, a casino may seek regulatory permission to place or insert a promotion into a game. In various embodiments, a casino may seek regulatory permission to post or insert an image associated with a promotion into a game. In various embodiments, the casino may seek regulatory permission to post or insert any image into the game. The game may be a game that seeks money by luck, such as a slot machine game or a video poker game. In various embodiments, a casino may receive full acceptance to insert any one of various images into the game at the casino's discretion. For example, a casino may desire regulatory permission to insert any one of 50 different images into a game. For example, a casino may desire regulatory permission to insert any one of 50 different images into a game as a symbol. The image or any data related to the promotion may be presented to the regulator in advance. Regulators may allow all images or other data and then allow the casino to insert any one of the images into the game at their discretion.

  Regulatory permission terms for inserting images into the game include any one or more of the following. (A) the presence of an image that has no effect on the game when compared to the situation of the game played when no image exists, (b) the comparison with the game payment when there is no image In addition, the existence of an image that has no effect on the payment of the game, (c) something that is not true (for example, if the image does not form part of the winning result, the image will display “winner”) (D) The image does not show or represent the game itself (eg, the image is the amount of the payment, the result of winning or losing, the bonus round) Does not suggest entering, etc. The image can simply carry a message independent of the game game), (e) the image is not aggressive, (f) the image is already part of the game Confused with image (G) images are not confused with images that are part of any game (for example, clown images may be banned because they may be confused with joker symbols), (h ) Images must not appeal to children or minors (eg, images must not display toys or brands that appeal to children), etc. Note that the above term applies to video, comics, animation, audio, or any other information that is characteristic of advertising.

  Obtaining regulatory approval in relation to the foregoing allows the casino to solicit promotions that can be obtained from marketers and then plug them into the game. A new advertisement can be received and then introduced between the time the advertisement is received and the time the advertisement is introduced without the need for regulatory approval. As a result, the marketer can speed up the rotation time between the time when the advertisement is submitted and the time when the advertisement is introduced.

  In various embodiments, the mobile gaming device can display advertisements that serve to facilitate a player's game on a fixed gaming device. For example, a player may hold a mobile game device while walking in a casino. The mobile gaming device may sound a buzzer and then display a message. The message may inform the player that some type of fixed gaming device is nearby. For example, the message may be displayed as “Jackpot Juncle is a great game on your right. In various embodiments, the mobile gaming device may or may not detect the presence of a fixed gaming device in the vicinity. The mobile gaming device may then prompt the player to go to a nearby fixed gaming device. There may be any number of trigger conditions that trigger a message display to the player that prompts the player to go to a nearby fixed game device. The trigger conditions include the following. (A) the fixed game device is within a predetermined distance of the mobile game device; (b) the fixed game device has a higher bet limit than the mobile game device; (c) the player plays on the mobile game device; The fixed game device supports the same game, (d) the fixed game device supports the same game that the player played in the past, (e) the player is good in the past Games that have experienced results are supported by a fixed game device (eg, a game where the player has won more than $ 100 in the past), (f) the fixed game device features a new game (eg, a casino Games that want to be tested, such as games that manufacturers want to test, such as new games that casinos want to spread, and any other trigger conditions.

  In various embodiments, a mobile gaming device, or any other device, may serve as an information display or information path to nearby objects, people, or other things or entities. In various embodiments, a player may hold a mobile gaming device near a fixed gaming device for the purpose of finding information about the fixed gaming device. For example, a player may lift a mobile game device near a fixed game device for the purpose of finding historical game results on the fixed game device. The information about the fixed game device that appears in the mobile game device includes the following. (A) Last result, (b) Last payout, (c) Last 10 results, (d) Last 10 payouts, (e) Last X results, (f) Last X (G) the last time that the bonus round was reached, (h) the net win of the previous player on the fixed game device, (i) the total of the previous player on the fixed game device Winning, (j) the amount of money won in the last X times on the fixed game device, (k) the last time the jackpot was bought, (l) the maximum payout that won the last hour, (m ) Identification of any celebrities who played on the fixed game device, and any other information about the fixed game device.

  In various embodiments, the mobile gaming device may publish information about the game table. The mobile gaming device may publish results or results in the table. For example, the mobile gaming device may show a display of cards that are currently playing at the table. For example, the mobile gaming device may show a display of a community card currently playing in a Texas Hold'em game. In various embodiments, the mobile gaming device may show an indication of the current total size or bet amount on the table. The mobile gaming device may show a hidden or secret card display. For example, the mobile gaming device may show a display of cards that the player has in his hand, or a display of cards that will be dealt. In various embodiments, a mobile gaming device can be achieved by (a) identifying one or more players at a table, (b) game history of one or more players at a table (eg, achieved by a player at the table). (F) The most recent result (e.g., win against player at that table in the last hour), (c) identification of dealer at that table, (d) bet on that table, (e) bet limit on that table, (F) Last X cards dealt at the table, (g) Manufacturer of the table, (h) Degree of availability of seats on the table (for example, the fact that one seat can be used on the table is mobile The game device may display, for example, a mobile game device may display that three people are seated in a row on the table), ( ) Information about the dealer at the table, (j) information about how much the player won when playing with the dealer, and any other information about the game at the table, and any other information about the table Information.

  In various embodiments, the mobile gaming device may display information about the restaurant. Examples of information that the mobile game device may display include the following. (A) display of one or more menu items in the restaurant, (b) display of the amount of the restaurant, (c) display of ratings or reviews for the restaurant, (c) display of seats available in the restaurant, (d) restaurant Information about the chef in (e) Display of expected waiting time, (f) Display of time expected to serve dinner, (g) Display of any special items provided, (h) In restaurant Any associated advertising display (eg, current recommendations can offer drinks at half price), and any other information about the restaurant.

  In various embodiments, the mobile gaming device may display information about other stores or retail facilities. Examples of information that the mobile game device may display include the following. (A) Product list, (b) Product price, (c) Promotion (e.g., a 50% discount for all items in the store may be promoted), (d) Product review, (e) Product size (e.g., Clothing size), (f) available quantity of all products, and any other information about the store.

  In various embodiments, a mobile gaming device means in terms of what type of information, or how much information it may publish about a fixed gaming device, about a person, or about any other entity. , May have different settings. In various embodiments, different settings may allow a player to view information about different time periods. With the first setting, the player may be able to view information from a specific point in the past. The second setting may allow the player to view information from another more distant point in the past. For example, the first setting may allow the player to view historical game information about a fixed game device within the past 10 minutes. In other words, the player may be able to see what is the result generated in the game device in the past 10 minutes. However, the result generated in the game device over the past 10 minutes must not be visible by the player. Depending on the second setting of the mobile game device, the player may be able to view historical game results from the game device within the past hour. In various embodiments, the settings may determine the extent to which the mobile gaming device may display information about a fixed gaming device or other person, object, or entity. In a first setting, the mobile gaming device may be able to display information about a fixed gaming device that is within a distance of 3 meters (10 feet). In a second setting, the mobile gaming device may be able to display information about a fixed gaming device that is within a distance of 15 meters (50 feet). If a player has a mobile game device in the second setting, the player will shake the mobile game device in an arc with his hand, thereby information about many different fixed game devices without having to move his feet. You may be able to find In various embodiments, the settings may determine the type of stationary game device, person, object, or other entity that the mobile game device may display. For example, in the first setting, the mobile game device may display only information about a fixed game device characterized by a video poker game. In the second setting, the mobile game device may display only information about a fixed game device characterized by a slot machine game.

  In various embodiments, the mobile gaming device must first detect the stationary gaming device prior to displaying information about the stationary gaming device, person or other object or entity. Further, in various embodiments, it must be determined which of the fixed gaming devices among the various adjacent gaming devices are those that display information on the mobile gaming device. For example, the mobile gaming device may be in close proximity to various fixed gaming devices. It must then be determined which of the various nearby fixed gaming device presences are the information displayed on the mobile gaming device. In various embodiments, the mobile gaming device displays information about the closest fixed gaming device. In various embodiments, the mobile gaming device displays information about the stationary gaming device that is closest to it. For example, a mobile gaming device can have a side or surface that may be considered to constitute the front of the mobile gaming device. The mobile gaming device may display information about the fixed gaming device when the front of the mobile gaming device faces or faces a particular stationary gaming device. In various embodiments, the mobile gaming device may display information about the fixed gaming device that faces the direction of the mobile gaming device. Thus, for example, the mobile game device may provide information about the first fixed game device that is further away than the second fixed game device, and if the presence of the first fixed game device is If the second fixed game apparatus faces in a different direction and may be displayed in a different direction.

  In various embodiments, a player may pay for having certain settings on his mobile gaming device, such that the amount of information that may be displayed on the mobile gaming device is reduced. decide. For example, in the first setting, it is possible to hold a mobile game device up to a fixed game device and display the last ten results of the fixed game device displayed on the mobile game device. On the other hand, the player may pay 5 dollars per day. Against a second setting where you can hold your mobile gaming device up to a fixed gaming device and view the last 100 results of that stationary gaming device displayed on your mobile gaming device The player may pay $ 10 per day. In various embodiments, the mobile gaming device may receive information so that information available for any possible setting can be displayed. However, the mobile gaming device may withhold or not display certain information received based on the current settings. For example, the mobile gaming device may be in a first setting that can only display the last 10 results that occurred on the fixed gaming device. The fixed game device may actually communicate the last 100 results generated in the fixed game device to the mobile game device. However, the mobile gaming device may display only 10 of those results for the current settings. If the mobile gaming device is in the second setting, the mobile gaming device may display all 100 of those results. In various embodiments, the mobile gaming device is only information that can be communicated to the player from the fixed gaming device, from the casino server, or from any other source based on the current settings of the mobile gaming device. Can be requested.

Several aspects are described.
[Aspect 1]
Receiving a wireless signal from a mobile game device, wherein the mobile game device is operable to allow a player of the mobile game device to gamble;
An advertisement is output to the player based at least in part on receiving the wireless signal, wherein the advertisement includes at least one of video and audio;
Including methods.
[Aspect 2]
The method of aspect 1, wherein outputting the advertisement includes outputting the advertisement to the player via the mobile gaming device.
[Aspect 3]
Determining the advertisement;
Sending the advertisement to the mobile gaming device;
The method of embodiment 2, further comprising:
[Aspect 4]
The method of aspect 2, wherein the mobile gaming device determines the promotion at least in part.
[Aspect 5]
Receiving an indication from the mobile gaming device to obtain additional information related to the advertisement;
Transmitting the additional information to the mobile gaming device;
Outputting the additional information to the player via the mobile gaming device;
The method of embodiment 2, further comprising:
[Aspect 6]
Receiving an indication from the mobile gaming device to obtain additional information related to the advertisement;
Transmitting the additional information to a device other than the mobile game device;
Outputting the additional information to the player via the other device;
The method of embodiment 2, further comprising:
[Aspect 7]
The method of aspect 6, wherein the other device is adjacent to the player.
[Aspect 8]
The method of aspect 7, wherein the other apparatus comprises a slot machine.
[Aspect 9]
The method of aspect 1, wherein outputting the advertisement includes outputting the advertisement to the player via a device other than the mobile gaming device.
[Aspect 10]
The method of aspect 9, wherein the other device is adjacent to the player.
[Aspect 11]
The method of aspect 10, wherein the other apparatus comprises a slot machine.
[Aspect 12]
The advertisement is output when the first part of the advertisement is output to the player via the mobile game device, and the advertisement is output to the player via the other device. A method according to aspect 1, comprising outputting a second part.
[Aspect 13]
Receiving the wireless signal includes receiving the wireless signal via a device other than the mobile game device;
Outputting the advertisement includes outputting the advertisement to the player via the other device.
A method according to aspect 1.
[Aspect 14]
The wireless signal originates at least partially from a device other than the game device,
Outputting the advertisement includes outputting the advertisement to the player via the other device.
A method according to aspect 1.
[Aspect 15]
Receiving the wireless signal includes a device other than the mobile game device that receives the wireless signal,
Outputting the advertisement includes the other device outputting the advertisement to the player;
A method according to aspect 1.
[Aspect 16]
16. The method of aspect 15, wherein the other device is adjacent to the player.
[Aspect 17]
A method according to aspect 16, wherein the other apparatus comprises a slot machine.
[Aspect 18]
16. The method of aspect 15, wherein the wireless signal encodes the advertisement.
[Aspect 19]
The wireless signal identifies the advertisement,
The method further includes the other apparatus for determining the signal based at least in part on the signal;
The method according to embodiment 15.
[Aspect 20]
Determining that the mobile gaming device is in proximity to another device other than the mobile gaming device based at least in part on the wireless signal;
The advertisement is output when the advertisement is sent to the player via the other device based at least in part on determining that the mobile gaming device is in proximity to the other device. Further including being output,
A method according to aspect 1.
[Aspect 21]
21. The method of aspect 20, wherein the method is performed at least in part by the other device.
[Aspect 22]
The method according to aspect 20, wherein receiving the wireless signal includes receiving the wireless signal via the other device.
[Aspect 23]
21. The method of aspect 20, wherein the radio based signal originates at least in part from the other device.
[Aspect 24]
21. The method of aspect 20, wherein the other apparatus comprises a slot machine.
[Aspect 25]
Determining that the mobile gaming device is in proximity to another device other than the gaming device based at least in part on the wireless signal,
The advertisement is output when the advertisement is provided to the player via the mobile gaming device based at least in part on determining that the mobile gaming device is in proximity to the other device. Further including being output,
A method according to aspect 1.
[Aspect 26]
26. The method according to aspect 25, wherein receiving the wireless signal includes receiving the wireless signal via the other device.
[Aspect 27]
26. The method of aspect 25, wherein the wireless signal originates at least in part from the other device.
[Aspect 28]
Determining that the mobile gaming device is within a predetermined distance of another device other than the mobile gaming device based at least in part on the wireless signal,
The promotion is output to the player via the other device based on determining that the mobile gaming device is within the predetermined distance of the other device. Further including the output of a promotion,
A method according to aspect 1.
[Aspect 29]
29. The method of aspect 28, wherein the other device comprises a slot machine.
[Aspect 30]
Determining that the mobile gaming device is within a predetermined distance of another device other than the mobile gaming device based at least in part on the wireless signal,
The advertisement is output to the player via the mobile game device based on determining that the mobile game device is within the predetermined distance of the other device. Further including the output of a promotion,
A method according to aspect 1.
[Aspect 31]
Determining that the mobile gaming device is in proximity to a retailer based at least in part on the wireless signal.
The promotion is output when the promotion is output to the player via the mobile gaming device based at least in part on determining that the mobile gaming device is in proximity to the retailer. Further including
A method according to aspect 1.
[Aspect 32]
32. The method of aspect 31, wherein the advertisement is associated with the retailer.
[Aspect 33]
The method of aspect 32, further comprising: determining the advertisement and transmitting the advertisement to the mobile gaming device.
[Aspect 34]
The method of aspect 32, wherein the mobile gaming device determines the advertisement at least in part.
[Aspect 35]
Determining that the mobile gaming device is within a predetermined distance of the retailer based at least in part on the wireless signal.
The advertisement is output when the advertisement is output to the player via the mobile gaming device based at least in part on determining that the mobile gaming device is within a predetermined distance of the retailer. Further comprising
A method according to aspect 1.
[Aspect 36]
36. The method of aspect 35, wherein the advertisement is associated with the retailer.
[Aspect 37]
38. The method of aspect 36, wherein the mobile gaming device determines the promotion at least in part.
[Aspect 38]
Determining that the mobile gaming device is within the predetermined location based at least in part on the wireless signal,
The advertisement is output when the advertisement is output to the player via the mobile gaming device based at least in part on determining that the mobile gaming device is in place. Further including
A method according to aspect 1.
[Aspect 39]
40. The method of aspect 38, further comprising determining the advertisement based at least in part within the predetermined location.
[Aspect 40]
40. The method of aspect 38, wherein the signal includes a location of the mobile gaming device.
[Aspect 41]
The method of aspect 1, further comprising determining the advertisement based at least in part on information about the player.
[Aspect 42]
42. The method of aspect 41, wherein the signal includes the information about the player.
[Aspect 43]
42. The method of aspect 41, wherein the signal identifies a mechanism for accessing the information about the player.
[Aspect 44]
44. The method of aspect 43, further comprising retrieving the information about the player using the mechanism identified in the signal.
[Aspect 45]
A processor;
A computer readable medium storing instructions,
The instructions instruct the processor to perform the method of aspect 1 when executed by the processor;
apparatus.
[Aspect 46]
For a user of a mobile gaming device, determining a gambling result based on a game played by the user via the mobile gaming device;
Determining that the mobile gaming device is in proximity to a retail facility;
Determining an advertisement based at least in part on the result and based at least in part on the mobile gaming device being in proximity to the retail facility, the advertisement comprising at least one of the retail facility What you are doing with the product,
Causing the mobile gaming device to output the advertisement to the user;
Including methods.
[Aspect 47]
49. The method of aspect 46, wherein determining that the mobile gaming device is proximate to the retail facility includes determining that the mobile gaming device is within a predetermined distance of the retail facility.
[Aspect 48]
A processor;
A computer readable medium storing instructions,
47. The apparatus, wherein the instructions instruct the processor to perform the method of aspect 46 when executed by the processor.
[Aspect 49]
Displaying at least one display on at least one marketer, wherein the display includes an opportunity for the marketer to present a promotion through at least one mobile gaming device, the mobile gaming device providing a gambling game Being able to operate,
Receiving a bid for the opportunity from the marketer, the bid including a quantity of money and determining that the bid meets one or more first sets of predetermined criteria;
Accepting the bid price based at least in part on the bid price meeting the one or more first sets of predetermined criteria;
Identifying at least one mobile gaming device, wherein the at least one mobile gaming device is currently in use by a player;
Providing the identified mobile gaming device with an advertisement of the marketer to the player;
Including methods.
[Aspect 50]
50. The method of aspect 49, wherein the opportunity includes at least one situation in which the promotion of the marketer is provided.
[Aspect 51]
51. The aspect of aspect 50, wherein causing the identified mobile gaming device to provide the promotion of the marketer comprises causing the identified mobile gaming device to provide the promotion of the marketer according to the at least one situation. Method.
[Aspect 52]
51. The method of aspect 50, wherein identifying the at least one mobile gaming device includes identifying the at least one mobile gaming device based on the at least one situation.
[Aspect 53]
The at least one situation is:
(A) the date on which the advertisement of the marketer is provided;
(B) the time at which the advertisement of the marketer is provided;
51. The aspect 50, comprising: (c) at least one person in which the promotion of the marketer is presented; and (d) at least one of demographic data of at least one person in which the promotion of the marketer is presented. the method of.
[Aspect 54]
50. The method of aspect 49, wherein determining that the limit price meets one or more of the first set of predetermined criteria includes determining that the amount of money exceeds a predetermined amount.
[Aspect 55]
Determining that the limit meets one or more of the first set of predetermined criteria includes determining that the amount of money exceeds the amount of money associated with any other limit. 50. The method of embodiment 49.
[Aspect 56]
Receiving the advertisement of the marketer from the marketer;
Determining that the advertisement of the marketer meets one or more second sets of predetermined criteria;
50. The method of embodiment 49, further comprising:
[Aspect 57]
The second set of predetermined criteria is
(A) the advertisement of the marketer does not contain any rough language;
(B) the advertisement of the marketer includes only images having a certain pixel size;
(C) the advertisement of the marketer has a predetermined run length;
(D) the advertisement of the marketer does not include any image identical to an image used in one or more predetermined games; and (e) the advertisement of the marketer is used in one or more predetermined games. 57. The method according to aspect 56, comprising at least one of not including the same audio as the audio.
[Aspect 58]
50. The method of aspect 49, further comprising transmitting the advertisement of the marketer to the identified mobile gaming device.
[Aspect 59]
59. The method of aspect 58, further comprising transmitting a first instruction to the identified mobile gaming device, wherein the first instruction describes a method for presenting the advertisement of the marketer.
[Aspect 60]
The first instruction is
(A) a location on a display screen that presents the advertisement of the marketer;
(B) the time between presenting the advertisements of the marketers;
(C) a volume for presenting the advertisement of the marketer;
(D) the length of time to present the advertisement of the marketer;
60. The method of aspect 59, comprising at least one of (e) a situation that must occur in a game before the promotion of the marketer is presented.
[Aspect 61]
Further comprising transmitting a second command to the identified mobile gaming device, wherein the second command is present if the identified mobile gaming device is not present when the advertisement of the marketer is presented. 60. A method according to aspect 59, wherein the location is not to be described.
[Aspect 62]
64. The method of aspect 61, wherein the location includes a restaurant.
[Aspect 63]
Determining the category of the promotion of the marketer;
The identified mobile gaming device has not presented different promotions within the same category within a previous predetermined period of time;
Having the identified mobile gaming device present the promotion of the marketer means that the identified mobile gaming device has not presented a different promotion within the same category within the previous predetermined period of time. Including causing the identified mobile gaming device to present the promotion of the marketer to the player based at least in part on:
50. A method according to embodiment 49.
[Aspect 64]
50. An apparatus comprising a processor and a computer readable medium storing instructions, wherein the instructions instruct the processor to perform the method of aspect 49 when executed by the processor.
[Aspect 65]
Receiving at least one display, the display including an opportunity to present a promotion via the at least one mobile gaming device when the mobile gaming device is in a particular location in a casino; The mobile gaming device is operable to provide a gambling game;
Bidding for a bid for the opportunity, the bid including a quantity of money;
Receiving an indication that the limit is accepted;
Sending data to a server that may present a specific promotion; receiving an indication that the specific promotion was presented by a mobile gaming device at the location in the casino;
Including methods.
[Aspect 66]
Receiving a limit on the amount of money;
Providing a quantity of the money;
68. The method of aspect 65, further comprising:
[Aspect 67]
68. The method of aspect 65, further comprising generating the data that may present the particular promotion.
[Aspect 68]
Generating the data includes
(A) image data,
68. The method of aspect 67, comprising generating at least one of (b) video data, and (c) audio data.
[Aspect 69]
A processor;
A computer readable medium storing instructions,
The instructions instruct the processor to perform the method of aspect 65 when executed by the processor.
apparatus.
[Aspect 70]
Determining a first game played by a first player on a mobile gaming device;
Identifying a stationary device operable to perform the same type of game as the first game;
Determining that the fixed device is usable; presenting the first player with a proposal to participate in a second game on the fixed device;
Receiving an indication from the first player that the first player accepts the proposal;
Reserving the fixed device for the first player;
Including methods.
[Aspect 71]
71. The method of aspect 70, wherein the first game comprises a slot machine game and the fixed device comprises a slot machine.
[Aspect 72]
71. The method of aspect 70, wherein the first game comprises a poker game and the fixed device comprises a poker table.
[Aspect 73]
71. The aspect of aspect 70, wherein the reserving includes deterring a second player from using the fixed device prior to the first player using the fixed device. Method.
[Aspect 74]
Determining a first credit balance of the first player, wherein the first credit balance is associated with the mobile gaming device;
Sending a command to the fixed device, wherein the command indicates that the fixed device establishes a second credit balance;
Sending an instruction to the mobile gaming device, the instruction instructing the mobile gaming device to establish a zero credit balance;
71. The method of aspect 70, further comprising:
[Aspect 75]
75. The method of aspect 74, wherein the second credit balance is equal to the first credit balance.
[Aspect 76]
75. The method of aspect 74, wherein the second credit balance is greater than the first credit balance.
[Aspect 77]
71. The method of aspect 70, further comprising sending an indication of the location of the stationary device to the mobile gaming device.
[Aspect 78]
A processor;
A computer readable medium storing instructions,
The instructions instruct the processor to perform the method of aspect 70 when executed by the processor.
apparatus.
[Aspect 79]
Receiving an advertisement to be presented to a user of the mobile game device at a mobile game device, the mobile game device being operable to provide a gambling game;
Receiving a first command at the mobile gaming device, wherein the first command describes a method of presenting the advertisement;
Presenting the advertisement to the user according to the first instruction;
Including methods.
[Aspect 80]
The first instruction is
(A) a location on a display screen for presenting the advertisement;
(B) the time during which the advertisement is presented;
(C) volume for presenting the advertisement,
(D) the length of time to present the advertisement;
80. The method of aspect 79, comprising (e) at least one of the situations that must occur in the game before the advertisement is presented.
[Aspect 81]
Further comprising receiving a second command at the mobile gaming device;
The second instruction describes where the mobile gaming device must be present when the promotion is presented, and presenting the promotion is to the user when the mobile gaming device is at the location. Including presenting the advertisement,
80. A method according to embodiment 79.
[Aspect 82]
Receiving a promotion on a mobile phone, wherein the promotion includes audio, wherein the promotion advertises at least one of a product and a service;
Receiving an indication of an incoming call at the mobile phone;
Playing the advertisement as a ringtone in response to the incoming call;
Including methods.
[Aspect 83]
The method of aspect 82, further comprising reporting on the use of the advertisement as a ringtone.
[Aspect 84]
84. The method of aspect 83, wherein the use includes the number of times the advertisement has been played as the ringtone.
[Aspect 85]
Further reporting at least one location where the advertisement was played as the ringtone and at least one of the times when the advertisement was played as the ringtone.
85. A method according to embodiment 84.
[Aspect 86]
Presenting a first advertisement to a player of the game device on the game device, the game device being operable to provide the player with a gambling game;
Receiving a display from the game device, wherein the display is transmitted by the game device in response to an action by the player;
Determining a second promotion based at least in part on the display;
Presenting the second advertisement to the player on the game device;
Including methods.
[Aspect 87]
The display includes an indication of a response by the player to the advertisement;
Determining the second promotion includes determining the second promotion based at least in part on the player's response.
90. A method according to aspect 86.
[Aspect 88]
90. The method of aspect 87, further comprising deterring another gaming device from presenting the first advertisement based at least in part on the reaction by the player.
[Aspect 89]
The first promotion is the first category,
The display includes a display of a second category that is different from the first category;
Determining the second promotion includes determining the second promotion based at least in part on the second category;
90. A method according to aspect 86.
[Aspect 90]
Determining a fixed gaming device in proximity to the mobile gaming device by the mobile gaming device;
Requesting a historical game result generated in the fixed game device by the mobile game device;
Displaying the historical game result by the mobile gaming device;
Including methods.
[Aspect 91]
The historical game result is
At least one result of a game generated in the fixed game device;
At least one payout made by the fixed game device;
The last time a bonus round reached on the fixed gaming device,
91. The method of aspect 90, comprising at least one of a previous player's net win at the fixed game device and an overall previous player's win at the fixed game device.
[Aspect 92]
95. The method of aspect 90, wherein determining the fixed game device by the mobile game device comprises detecting the fixed game device by the mobile game device.
[Aspect 93]
91. The method of aspect 90, further comprising receiving the historical game result from the fixed game device by the mobile game device.

Claims (13)

A device having a processor and a machine-readable medium having instructions stored thereon, wherein when the instructions are executed by the processor, the device has the following method:
Displaying instructions to an advertiser for opportunities for future promotions to be presented, the opportunities including specific outcomes of the game that may occur in the future;
Receiving from the advertiser a bid for an opportunity for the promotion to be presented in the future, wherein the bid includes a quantity of money;
Accepting the limit based on the amount of money;
In response to accepting the limit price, receiving from the advertiser content for the promotion including at least one of image data, video data, and audio data;
Determining that the content meets one or more of a set of predetermined criteria, the criteria defining a set of features that the content must satisfy for the promotion;
Identifying a mobile handheld gaming device, wherein the mobile handheld gaming device is in use by a player;
Determining that the opportunity to present the advertisement occurs on the mobile handheld gaming device, and determining that the opportunity occurs indicates that the result of the game has occurred. Determining, wherein the game includes a game played on the mobile handheld gaming device;
Transmitting the content to the mobile handheld gaming device in response to determining that the opportunity occurs;
Responsive to determining that the opportunity occurs, sending a first command to the mobile handheld gaming device, the first command describing a method for presenting the advertisement Do, stage;
Responsive to determining that the opportunity occurs, sending a second command to the mobile handheld game device, the second command being sent by the mobile handheld game device describes a location that must be present when the advertisement is presented rather than the location exists, and a step,
An apparatus that causes a method to be performed. Displaying the indication of the opportunity for the promotion to be presented includes:
(A) date,
(B) time,
(C) a person, and (d) demographic data,
The apparatus of claim 1, comprising at least one of the following: The set of predetermined criteria is:
(A) the content does not contain any rough language;
(B) the content includes only an image having a certain pixel size;
(C) the content does not include any image that is the same as an image used in one or more predetermined games; and (d) the content has the same audio as that used in one or more predetermined games. Not including anything,
The apparatus of claim 1, comprising one or more of:   Further comprising determining whether the limit price meets one or more of a first set of predetermined criteria, and determining whether the limit price meets one or more of the first set of predetermined criteria. 2. The apparatus of claim 1, comprising determining whether the amount of money exceeds a threshold amount that is independent of other limits.   The apparatus of claim 1, further comprising: receiving a numerical rating instruction for the advertisement provided by the player; and transmitting the numerical rating instruction to the advertiser. Sending a first command includes sending a first command to the mobile handheld gaming device, the first command comprising:
(A) the location on the display screen where the advertisement is presented;
(B) the length of time to present the advertisement;
(C) a situation that must occur in the game before the advertisement is presented;
The apparatus of claim 1, wherein at least one of: Sending a second command to the mobile handheld gaming device indicates a minimum proximity indication to the restaurant that the mobile handheld gaming device must be present before the advertisement is presented Including sending
Said method further the mobile handheld stage game device determines that present in the range of the minimum proximity and; within the mobile handheld gaming device of the minimum proximity Presenting the advertisement in response to determining that it exists,
The apparatus of claim 1. Determining the category of the advertisement;
Determining whether the mobile handheld gaming device has not recently been presented with a different promotion within the same category,
Transmitting the content includes transmitting the content to the mobile handheld gaming device only if the mobile handheld gaming device has not recently been presented with a different promotion in the same category.
The apparatus of claim 1.   The apparatus of claim 1, wherein displaying an indication of an opportunity for the promotion to be presented includes displaying the player's credit balance.   The apparatus of claim 1, wherein the opportunity for the promotion to be presented comprises an exclusive opportunity to promote on the mobile handheld gaming device.   The apparatus of claim 1, wherein displaying an indication of an opportunity for the promotion to be presented includes displaying the player's winning characteristics.   The apparatus of claim 11, wherein the feature includes an amount won by a stake in the game.   Further comprising determining that the promotion is to be presented on the mobile handheld gaming device, the determining step comprising: random determination based on probabilistic weighting applied to each of a plurality of advertisers The apparatus of claim 1, wherein the probabilistic weighting is based on a respective monetary amount associated with a respective bid received from each advertiser.

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