JP5593019B2 - Route advertising space setting device, route advertising space setting method, and route advertising space setting program - Google Patents

Description

  The present invention relates to a route advertisement frame setting device, a route advertisement frame setting method, and a route advertisement frame setting program.

Currently, advertisement-based promotion contributes to the improvement of users' willingness to purchase, and therefore advertisement-based advertisement is one of the important factors in corporate strategy. In such a situation, various advertisement space setting methods for performing more useful advertisements to users have been attempted. For example, advertisement information about surrounding facilities such as a route on which the mobile body travels is supplied via a navigation device mounted on a mobile body such as a car, and is also supplied via a navigation device mounted on the mobile body. A mobile advertising system that sells advertising space for advertising information to advertisers is disclosed (see Patent Document 1).
JP 2002-156234 A

  The mobile advertisement system described in Patent Document 1 distributes advertisement information according to the current position of the mobile object, the destination, or the route from the current position to the destination. Therefore, the advertisement information is distributed according to the position of the moving body and the route determined by the user registering the destination in advance. In the mobile advertisement system described in Patent Document 1, the advertisement information to be distributed is associated with each area on the map. For example, even if the mobile object deviates from a predetermined route, the area is within the area. The advertisement information around the moving position of the moving object associated with is distributed.

  The present invention provides a route advertisement frame setting device, a route advertisement frame setting method, and a route advertisement frame setting program capable of distributing advertisement information according to a route on a map instead of an area as a new association of advertisement information. For the purpose.

  The present invention provides the following solutions.

(1) Route information receiving means (for example, a route) for receiving route information regarding a route on a map from an advertiser terminal (for example, the advertiser terminal 3) connected via a communication network (for example, the communication network 2) Information receiving means 15);
An advertising space setting unit (for example, an advertisement) is set in the route information received by the route information receiving unit and stored in a route database (for example, the route DB 22) in the storage unit (for example, the storage unit 20, 220). Frame setting means 16);
A route advertisement frame setting device (for example, advertisement servers 1, 201).

  (1) According to such a configuration, the route advertisement frame setting device receives route information regarding a route on a map from an advertiser terminal connected via a communication network, and includes the received route information in the received route information. An advertising space is set and stored in the route database in the storage unit.

  Therefore, as a new association of advertising information, the advertiser can set the advertising space on various routes on the map instead of the area, so that the advertisement can be distributed to the favorite route according to the request of the advertiser. it can.

(2) The storage unit (for example, the storage unit 20, 220) has a bid database (for example, a bid DB 24) that stores the advertisement space and bid information related to the advertisement space in association with each other,
Advertisement that calculates the advertising space unit price stored in advance in the bid database in association with the advertising space based on at least one of the distance of the route, the speed limit on the route, and the number of users of the route within a predetermined time Providing a frame unit price calculation means (for example, advertising frame unit price calculation means 14),
The route advertisement frame setting device according to (1) (for example, the advertisement server 1).

  (2) According to such a configuration, the route advertisement space setting device has a bid database that stores the advertisement space and bid information related to the advertisement space in association with each other in the storage unit. The associated advertising frame unit price that is stored in the bid database in advance is calculated based on at least one of the distance of the route, the speed limit on the route, and the number of users of the route within a predetermined time.

  Therefore, by calculating the advertising space unit price according to the distance of the route, the speed limit in the route, and the number of users of the route within a predetermined time, it is possible to set the advertising frame unit price that matches the characteristics of the route.

(3) The storage unit (for example, the storage unit 20, 220) has an advertisement database (for example, an advertisement DB 26) that stores advertisement information corresponding to the advertisement space,
Position information acquisition means (for example, position information acquisition means 17) for acquiring position information of a user terminal (for example, user terminal 5);
Route specifying means for specifying the route including the position information acquired by the position information acquiring means from the route database (for example, route specifying means 18);
Advertising information transmitting means (for example, advertising information transmitting means 19) for extracting the advertising information of the advertising space related to the route specified by the route specifying means from the advertising database and transmitting it to the user terminal;
Providing
The route advertisement frame setting device according to (1) or (2) (for example, advertisement servers 1 and 201), characterized in that:

  (3) According to such a configuration, the route advertisement frame setting device has an advertisement database that stores advertisement information corresponding to the advertisement frame in the storage unit, and acquires position information of the user's terminal. The route including the acquired position information is identified from the route database, and the advertisement information of the advertising space related to the identified route is extracted from the advertisement database and transmitted to the user terminal. .

  Accordingly, by acquiring the position of the user moving along the route, the advertisement information of the advertising space related to the route including the acquired position is transmitted to the user, so that the user can register the destination in advance. It is possible to deliver more useful advertisements without the need for preparation.

(4) Based on the route specified by the route specifying means (for example, the route specifying means 18), the user terminal (for example, the user terminal 5) by the position information acquiring means (for example, the position information acquiring means 17). By sequentially acquiring the location information of the user, the passage time calculating means (for example, the passage time calculating means 210A) for calculating the time that the user terminal passes the route,
The advertisement information transmitting means (for example, the advertisement information transmitting means 19) transmits advertisement information of the advertising space related to the route according to the time calculated by the transit time calculating means to the user terminal;
The route advertisement frame setting device (for example, the advertisement server 201) described in (3).

  (4) According to such a configuration, the route advertisement frame setting device sequentially acquires position information of the user terminal based on the specified route, so that the user terminal passes the route. And the advertising information of the advertising space related to the route according to the calculated time is transmitted to the user terminal.

  Therefore, since the kind of advertisement can be determined based on the transit time concerning the movement of the user, an advertisement having an appropriate length can be provided to the user according to the transit time of the route.

(5) The advertisement information transmitting unit (for example, the advertisement information transmitting unit 19) is provided by the user including at least one of a display unit (for example, the display unit 6) and an audio output unit (for example, the audio output unit 7). Transmitting the advertisement information in a format that can be output at a terminal (for example, the user terminal 5);
(3) or (4), the route advertisement frame setting device (for example, the advertisement servers 1 and 201).

  (5) According to such a configuration, the route advertisement frame setting device transmits the advertisement information in a format that can be output by the user terminal including at least one of a display unit and an audio output unit.

  Therefore, since the advertisement is provided to at least one of the display unit and the audio output unit, it is possible to provide an advertisement appealing to at least one of the user's vision and hearing.

(6) bid information receiving means (for example, bid information receiving means 11) for receiving advertising space bid information from the advertiser terminal (for example, advertiser terminal 3);
The bid information included in the advertisement space bid information received by the bid information receiving means is stored in the bid database (for example, the bid DB 24) in association with the bid target advertisement space included in the advertisement space bid information. Bid information storage means (for example, bid information storage means 12);
Successful bid determination means (for example, successful bid determination means 13) for determining the advertiser who makes a successful bid for the advertising space based on the bid information of the advertising space stored by the bid information storage means;
Providing
The route advertisement frame setting device (for example, the advertisement servers 1 and 201) described in (2).

  (6) According to such a configuration, the route advertisement space setting device receives the advertisement space bid information from the advertiser terminal, and the bid information included in the received advertisement space bid information is The advertiser is stored in the bid database in association with the bid target advertising space included in the advertising space bid information, and the advertiser who makes a successful bid for the advertising space is determined based on the stored bid information of the advertising space.

  Therefore, it is possible for the service provider to provide a new advertising business in which an advertising space is set for a route on the map and an advertisement corresponding to the route can be output. Moreover, since the advertising space set for the route can be awarded, for example, advertisement information related to the route on the map can be distributed.

(7) The successful bid determination means (for example, the successful bid determination means 13) transmits the bid information to the successful bidder of the advertising space when the bid price included in the bid information is equal to or higher than the advertising frame unit price. Determined to the advertiser
(6), the route advertisement frame setting device (for example, the advertisement server 1).

  (7) According to such a configuration, the route advertising space setting device, when the bid price included in the bidding information is equal to or higher than the advertising space unit price, designates the bid information as the winning bidder of the advertising space. Is determined to the advertiser who sent the message.

  Therefore, since a successful bid is made when a bid price equal to or higher than the pre-stored advertising space unit price is presented, it is possible to provide the service provider with a stable opportunity for advertising revenue.

(8) The successful bid determination means (for example, the successful bid determination means 13) has a higher bid price included in the bid information among the plurality of bid information stored in the bid database (for example, the bid DB 24). Determining a successful bid for the advertiser of bid information;
(6), the route advertisement frame setting device (for example, the advertisement server 201).

  (8) According to such a configuration, the route advertisement frame setting device includes the bid information having a higher bid price included in the bid information among the plurality of bid information stored in the bid database. Make a successful bid for the advertiser.

  Therefore, when a plurality of advertisers bid, the advertiser who bids with a higher amount can make a successful bid, and therefore, it is possible to provide the advertiser with an opportunity to make a fair bid and make a successful bid. In addition, it is possible to provide the service provider with an opportunity for a large amount of advertising revenue.

(9) The advertising space can be set in at least one of a time zone, a day of the week, and a period,
The route advertisement frame setting device according to any one of (1) to (8) (for example, advertisement servers 1 and 201), characterized in that:

  (9) According to such a configuration, the route advertisement frame setting device can set the advertisement frame in units of at least one of a time zone, a day of the week, and a period.

  Therefore, for example, since the advertisement according to a specific date and time can be distributed to the advertiser, the advertising effect can be further enhanced.

(10) A route advertisement frame setting method by a computer (for example, advertisement servers 1 and 201) connected to an advertiser terminal (for example, advertiser terminal 3) via a communication network (for example, communication network 2). ,
A route information receiving step for receiving route information about a route on a map from the advertiser terminal;
An advertising space setting step for setting an advertising space in the route information received by the route information receiving step and storing it in a route database (for example, the route DB 22) in the storage unit (for example, the storage unit 20, 220);
Route inventory setting method including.

  According to the configuration of (10), the same effect as in (1) can be expected by using this method.

(11) a position information acquisition step of acquiring position information of a user terminal (for example, user terminal 5);
A route specifying step for specifying, from the route database (for example, route DB 22), the route including the position information acquired by the position information acquiring step;
The advertising information of the advertising space related to the route specified by the route specifying step is extracted from the advertising database (for example, the advertising DB 26) storing the advertising information corresponding to the advertising space and transmitted to the user terminal. An advertising information transmission step;
Including,
(10) The route advertisement frame setting method according to (10).

  According to the configuration of (11), the same effect as in (3) can be expected by using this method.

(12) To a computer (for example, advertisement server 1,201),
A route information receiving step of receiving route information related to a route on a map from an advertiser terminal (eg, advertiser terminal 3) connected via a communication network (eg, communication network 2);
An advertising space setting step for setting an advertising space in the route information received by the route information receiving step and storing it in a route database (for example, the route DB 22) in the storage unit (for example, the storage unit 20, 220);
Route advertisement space setting program to execute.

  According to the configuration of (12), the same effect as in (1) can be expected by executing the program on a computer.

(13) To a computer (for example, advertisement server 1,201),
A position information acquisition step of acquiring position information of a user terminal (for example, user terminal 5);
A route specifying step for specifying, from the route database (for example, route DB 22), the route including the position information acquired by the position information acquiring step;
The advertising information of the advertising space related to the route specified by the route specifying step is extracted from the advertising database (for example, the advertising DB 26) storing the advertising information corresponding to the advertising space and transmitted to the user terminal. An advertising information transmission step;
Running
(12) The route advertisement frame setting program according to (12).

  According to the configuration of (13), the same effect as in (3) can be expected by executing the program on a computer.

  According to the present invention, as a new association of advertisement information, a route advertisement frame setting device, a route advertisement frame setting method, and a route advertisement frame setting program capable of delivering advertisement information according to a route on a map instead of an area are provided. Can be provided.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

(First embodiment)
[System overall configuration]
FIG. 1 is a diagram illustrating a functional configuration of a route advertisement frame setting system 100 according to the first embodiment. In the route advertisement frame setting system 100 according to the first embodiment, the advertisement server 1 is connected to the advertiser terminal 3 and the user terminal 5 via the communication network 2 so as to communicate with each other.

  The advertisement server 1 is a device that receives bid information related to the advertising space set for the route from the advertiser terminal 3 and determines an advertiser who makes a successful bid. Here, the route refers to a certain section represented on a line such as a road, a railroad, and a navigation route on a map that can be moved by the user himself / herself or by a vehicle. In addition, the advertisement server 1 acquires the location information of the user terminal 5, identifies the route by grasping the location of the user terminal 5, and transmits the advertisement determined by the advertising space associated with the route to the user terminal 5. It is a device to do. In addition, there is no restriction | limiting in the number of hardware of the advertisement server 1, You may comprise by 1 or several hardware as needed.

  The advertisement server 1 includes a control unit 10 and a storage unit 20. The control unit 10 of the advertisement server 1 further includes a bid information receiving unit 11, a bid information storage unit 12, a successful bid determining unit 13, an advertising frame unit price calculating unit 14, a route information receiving unit 15, an advertising frame setting unit 16, and a position information acquiring unit. 17, a route specifying unit 18 and an advertisement information transmitting unit 19. Each of these functions will be described with reference to a flowchart described later. The storage unit 20 includes a route DB (database) 22, a bid DB 24, and an advertisement DB 26. These contents will be appropriately described later.

  The communication network 2 refers to, for example, the Internet that connects the advertisement server 1 to the advertiser terminal 3 and the user terminal 5. Here, the communication network 2 is not only realized by a cable, but also a part realized by wireless via a base station, a part realized by a wireless LAN via an access point, and the like. As long as it matches the above, it may be realized by various communication networks.

  The advertiser terminal 3 is a communication terminal such as a PC (personal computer), and is a terminal capable of browsing, for example, a web page created on a web basis for bidding. A dedicated terminal used only for communication with the advertisement server 1 may be used, or a dual-purpose terminal that performs communication with another server (not shown) via the communication network 2 may be used.

  The user terminal 5 indicates a portable terminal 5A, a car navigation (car navigation system) 5B, a portable radio 5C, and the like. The user terminal 5 has a function of acquiring position information of the user terminal 5 typified by, for example, GPS (Global Positioning System). By enabling the GPS function in the user terminal 5, position information using the longitude and latitude of the user terminal 5 is automatically transmitted at predetermined intervals, and the advertisement server 1 can acquire the position information of the user terminal 5. The user terminal 5 includes at least one of a display unit 6 such as a display and an audio output unit 7 such as a speaker. For example, a mobile terminal 5A represented by a mobile phone or PDA (Personal Digital Assistants) has a display unit 6A and an audio output unit 7A. Similarly, the car navigation system 5B includes a display unit 6B and an audio output unit 7B. The portable radio 5C has only the audio output unit 7C. The user terminal 5 outputs advertisement information through at least one of the display unit 6 and the audio output unit 7 included in the terminal.

[Hardware configuration of advertisement server 1]
Next, an example of the hardware configuration of the advertisement server 1 shown in FIG. 1 will be described with reference to FIG. FIG. 2 is a diagram illustrating a hardware configuration of the advertisement server 1 according to the first embodiment. The advertisement server 1 includes a CPU (Central Processing Unit) 1010 (a plurality of CPUs such as a CPU 1012 may be added in a multiprocessor configuration), a bus line 1005, a communication I / F 1040, a main memory 1050, A BIOS (Basic Input Output System) 1060, a USB port 1090, an I / O controller 1070, a keyboard and a mouse 1100, and other input means and a display device 1022 are provided.

  The I / O controller 1070 can be connected to storage means such as a tape drive 1072, a hard disk 1074, an optical disk drive 1076, and a semiconductor memory 1078 that constitute the storage unit 20. The BIOS 1060 stores a boot program executed by the CPU 1010 when the advertisement server 1 is activated, a program depending on the hardware of the advertisement server 1, and the like.

  The hard disk 1074 stores various programs for the advertisement server 1 to function as a device and programs for executing the functions of the present invention, and can configure various databases as necessary. The route DB 22, the bid DB 24, and the advertisement DB 26 described later are stored in, for example, the hard disk 1074.

  As the optical disc drive 1076, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, or a CD-RAM drive can be used. In this case, the optical disk 1077 corresponding to each drive is used.

  A program or data may be read from the optical disk 1077 by the optical disk drive 1076 and provided to the main memory 1050 or the hard disk 1074 via the I / O controller 1070. Similarly, the tape medium 1071 corresponding to the tape drive 1072 can be used mainly for backup.

  The program provided to the advertisement server 1 is stored and provided in a recording medium such as a hard disk 1074, an optical disk 1077, or a memory card. The program may be installed in the advertisement server 1 and executed by being read from the recording medium via the I / O controller 1070 or downloaded via the communication I / F 1040.

  The above-described program may be stored in an internal or external storage medium. Here, in addition to the hard disk 1074, the optical disk 1077, or the memory card, a magneto-optical recording medium such as an MD or a tape medium can be used as the storage medium. Further, a storage device such as a hard disk 1074 or an optical disk library provided in a server system connected to a dedicated communication line or the Internet may be used as a recording medium, and the program may be provided to the advertisement server 1 via the communication line.

  Here, the display device 1022 displays a screen for accepting data input to the user (server administrator) or displays a screen of a calculation processing result by the advertisement server 1, and is a cathode ray tube display device (CRT). And a display device such as a liquid crystal display (LCD).

  Here, the input means accepts input by a user (server administrator), and may be configured with a keyboard and a mouse 1100 or the like. The communication I / F 1040 is a network adapter for enabling the advertisement server 1 to be connected to a terminal via a dedicated network or a public network. The communication I / F 1040 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  In the above example, the hardware configuration of the advertisement server 1 has been mainly described. However, the functions described above may be realized by installing a program in a computer and causing the computer to operate as the advertisement server 1. it can. Therefore, the functions realized by the advertisement server 1 described as an embodiment in the present invention can be realized by executing the above-described method by the computer or by introducing the above-described program into the computer and executing it. It is feasible.

[Screen example]
Next, a screen example when the advertiser terminal 3 bids will be described with reference to the drawings. FIG. 3 is a diagram illustrating a screen example when setting a route displayed on the advertiser terminal 3 according to the first embodiment. FIG. 4 is a diagram illustrating a screen example when setting other items displayed on the advertiser terminal 3 according to the first embodiment.

  First, FIG. 3A shows an example of a screen for selecting a route in order to set an advertising space corresponding to the route using the advertiser terminal 3. As shown in FIG. 3A, a map of a range selected by another screen (not shown) is displayed as a map portion 31 at the approximate center of the route setting screen 30. The map unit 31 displays three existing routes (routes) already set on the map as routes 31A, 31B, and 31C. When any one of the routes 31A, 31B, and 31C is selected by an operation from the advertiser terminal 3, a transition is made to a bid setting screen described later with reference to FIG.

  On the other hand, when it is desired to set a new route instead of the route already shown in the map section 31, the “set by yourself” button 32 in FIG. By doing so, as shown in FIG. 3B, the screen changes to a screen for setting a new route. For example, using an input unit (not shown) such as a mouse provided in the advertiser terminal 3, A new route can be set by drawing a route so as to draw a line. FIG. 3B shows an example in the middle of adding the fourth route, not the existing three routes.

  In FIG. 3B, after drawing the route, as shown in FIG. 3C, the route 31D, which is a new fourth route, can be set as the advertisement frame setting route.

  Next, FIG. 4A shows an example of a screen for setting the period of the advertising space, which is a part of the bid setting screen displayed on the advertiser terminal 3. As shown to Fig.4 (a), it displays on the period setting screen 40 displayed on the advertiser terminal 3 as conditions regarding the period which the period designation | designated part 41A, 41B and 41C can set. The period specifying unit 41A specifies a period in units of one day. The period designation unit 41B sets the time zone in units of 6 hours. The period specifying unit 41C specifies the day of the week. After setting, the period setting is completed by selecting the “Send” button 42.

  FIG. 4B shows a screen example for setting the price of the advertising space, which is a part of the bid setting screen displayed on the advertiser terminal 3. FIG. 4B shows a price input unit 44 and a “Send” button 45 as a price setting screen 43 displayed on the advertiser terminal 3. The advertisement server 1 determines whether or not bidding is possible by inputting a bid price from the advertiser terminal 3 to the price input unit 44 and selecting a “Send” button 45. Thereafter, as shown in FIG. 4 (c), a successful bid result screen 46 under a bid condition is displayed.

[Bid acceptance and bidding process flow]
Next, a flow of processing in which the advertisement server 1 receives bid information from the advertiser terminal 3 and determines an advertiser to make a successful bid will be described. FIG. 5 is a flowchart of bid acceptance and successful bid determination processing according to the first embodiment. FIG. 6 is a flowchart of route determination processing according to the first embodiment. FIG. 7 is a diagram illustrating an example of the route DB 22 according to the first embodiment. FIG. 8 is a diagram illustrating an example of the bid DB 24 according to the first embodiment.

  In FIG. 5, first, in step S11, the control unit 10 performs a route determination process.

  Here, the route determination process will be described with reference to FIG. First, in step S <b> 111, the control unit 10 (bid information receiving unit 11) receives a route condition for setting an advertising space from the advertiser terminal 3. For example, if the route is a road or the like, this means that the route condition at the prefecture or city level is received from the advertiser terminal 3, and the location of the route is easily identified. Next, in step S <b> 112, the control unit 10 extracts a route within a range corresponding to the route condition from the route DB 22 and transmits the route to the advertiser terminal 3. The information transmitted to the advertiser terminal 3 is displayed on the advertiser terminal 3 as shown in FIG.

  In step S <b> 113, the control unit 10 (bid information receiving unit 11) receives selection information from the advertiser terminal 3. Here, the selection information is information indicating whether a selection related to an existing route or a selection related to a new route. Specifically, the selection related to the existing route refers to the case where one of the routes 31A to 31C is selected in FIG. 3A described above, and the selection related to the new route refers to the selection related to FIG. ) And a case where a new route 31D is selected as shown in (c).

  Next, in step S114, the control unit 10 determines whether or not the selection information relates to an existing route. When the selection information is related to an existing route (step S114: YES), the control unit 10 moves the process to step S118, determines the selected existing route as a setting target of the advertising space, This process ends. On the other hand, when the selection information is not related to an existing route (step S114: NO), the control unit 10 moves the process to step S115.

  In step S115, the control unit 10 (route information receiving means 15) receives new route information from the advertiser terminal 3 as shown in FIG. The route information refers to information including a starting point and an ending point of the route, and may include a road name, a distance, a speed limit, and the like. In step S116, the control unit 10 (advertisement space setting means 16) registers the received new route information in the route DB 22. Next, in step S117, the control unit 10 (advertisement space setting means 16) determines a new route registered in the route DB 22 as an advertisement space setting target, and ends this processing.

Here, the route DB 22 will be described with reference to FIG. The route DB 22 has items of road ID 22a, route ID 22b, start point 22c, end point 22d, distance 22e, and speed limit 22f. The road ID 22a stores a symbol uniquely indicating a road such as “National road x”. The route ID 22b stores a unique symbol indicating a part of the road, which is a unit for setting an advertising space. The starting point 22c stores the coordinates serving as the starting point of the route, and the end point 22d stores the coordinates serving as the ending point of the route. The starting point and the ending point may be reversed, and the direction does not matter. The distance 22e stores the distance of the route. The speed limit 22f stores the legal speed limit on the route.
For example, in the case of the example of FIG. 3 described above, by newly setting the route 31D, the record (X) is stored in the route DB 22 as shown in the diagram shown in the lower portion of FIG. Added.

  Returning to FIG. 5, after the route is determined in FIG. 6 described above, in step S <b> 12, the control unit 10 (bid information receiving means 11) receives the advertising space bid information related to the advertising space from the advertiser terminal 3. The advertising space bid information refers to the specification of the advertising space when a plurality of advertising spaces are specified in one route, the conditions such as the setting period of the advertising space, and the bid price corresponding to the advertising space. In step S13, the control unit 10 (bid information storage unit 12) stores bid information related to the advertising space in the bid DB 24.

  Here, the bid DB 24 will be described with reference to FIG. The bid DB 24 has items of bid ID 24a, advertiser ID 24b, route ID 24c, period 24d, time zone 24e, day of week 24f, bid price 24g, and flag 24h. In the bid ID 24a, a unique number is stored for each bid. A unique symbol representing the advertiser is stored in the advertiser ID 24b. The route ID 24c stores a symbol that uniquely represents the route. In the period 24d, the time zone 24e, the day of the week 24f, and the bid price 24g, the contents set in the advertiser terminal 3 described above with reference to FIG. 4 are stored. The flag 24h stores ON (“1”) when a successful bid is made.

  Returning to FIG. 5, next, in step S14, the control unit 10 (advertisement frame unit price calculation means 14) calculates the advertisement frame unit price according to the bid condition. The bidding conditions refer to the distance of the route for setting the advertising space, the speed limit on the route, the prediction of the number of users on the route in the period of the condition, and the like. Since the number of users viewing the advertisement set in the advertisement space can be predicted based on the bid condition, the value of the advertisement space according to the number of users viewing the advertisement can be calculated.

  In step S15, the control unit 10 determines whether or not the bid price is equal to or higher than the calculated unit price of the advertising space. If the bid price is equal to or higher than the unit price of the calculated advertising space (step S15: YES), the control unit 10 moves the process to step S16, and the control unit 10 (successful bid determination means 13) sets the unit price condition. After the advertiser who has bid for the ad space to be satisfied is determined as the ad space winning bidder, this processing is terminated. On the other hand, when the bid price is not equal to or higher than the calculated unit price of the advertising space (step S15: NO), the control unit 10 ends this process.

[Ad delivery processing flow]
Next, a flow of processing in which the advertisement server 1 distributes advertisements to the user terminal 5 will be described. FIG. 9 is a flowchart of the advertisement distribution process according to the first embodiment. FIG. 10 is a diagram illustrating an example of the advertisement DB 26 according to the first embodiment.

  In FIG. 9, first, in step S <b> 31, the control unit 10 (position information acquisition unit 17) receives the position information of the user terminal 5. This can be acquired by the advertisement server 1 by setting the user terminal 5 to be able to transmit position information, for example.

  Next, in step S32, the control unit 10 searches the route DB 22 for a route according to the position information of the user terminal 5 received in step S31. In step S <b> 33, the control unit 10 determines whether there is a route according to the location information of the user terminal 5 received as a search result. If there is a route (step S33: YES), the control unit 10 moves the process to step S34. On the other hand, when there is no route (step S33: NO), the control unit 10 ends this process.

  In step S <b> 34, the control unit 10 (route specifying unit 18) determines whether or not the advertising space that matches the condition has been successfully bid and exists in the bid DB 24. This is based on whether or not the bid DB 24 described with reference to FIG. 8 has been successfully bid with the flag 24h set to “1” and the conditions of the period, time zone, and day of the week are met. I can judge. If there is an advertising space that matches the condition (step S34: YES), the control unit 10 moves the process to step S35. On the other hand, when there is no advertising space that matches the condition (step S34: NO), the control unit 10 ends this process.

  In step S35, the control unit 10 determines whether or not the user terminal 5 can display an image. This is a process for determining whether or not the user terminal 5 has the display unit 6. If the user terminal 5 can display an image (step S35: YES), the control unit 10 (advertisement information transmitting means 19) moves the process to step S36, and sends the advertisement image data related to the advertising space to the user terminal 5. After the transmission, the process proceeds to step S37. On the other hand, when the user terminal 5 cannot display an image (step S35: NO), the control unit 10 moves the process to step S37.

  Here, the advertisement DB 26 will be described with reference to FIG. The advertisement DB 26 includes items of an advertiser ID 26a, advertisement image data 26b, advertisement sound data 26c, and bid ID 26d. The advertiser ID 26a stores a unique symbol representing the advertiser. The advertisement image data 26b stores, for example, image data of a moving image created by MPEG (Moving Picture Experts Group) or the like. The advertisement audio data 26c stores audio data created by, for example, MP3 (MPEG Audio Layer-3). The bid ID 26d stores a symbol that uniquely represents bid information.

  Returning to FIG. 9, in step S <b> 37, the control unit 10 determines whether or not the user terminal 5 can output sound. This is a process of determining whether or not the user terminal 5 has the audio output unit 7. If the user terminal 5 is capable of outputting sound (step S37: YES), the control unit 10 (advertisement information transmitting means 19) moves the process to step S38, and sends the sound data of the advertisement related to the advertising space to the user terminal 5. After the transmission, this process ends. On the other hand, when the user terminal 5 cannot output sound (step S37: NO), the control unit 10 ends this process.

  In FIG. 9, the advertisement image data and sound data to be transmitted to the user terminal 5 are determined by the advertisement server 1 based on information from the user terminal 5. However, the advertisement image data and sound data are uniformly determined. You may make it transmit to the user terminal 5, and the user terminal 5 judges and outputs.

(Second Embodiment)
Next, a second embodiment to which the present invention is applied will be described. In the second embodiment, a successful bidder of an advertising space is determined from a plurality of bid information. Moreover, the advertisement output to the user terminal is changed according to the movement amount of the user terminal. Note that, in the following description and drawings, the same reference numerals or the same reference numerals are given to portions that perform the same functions as those in the first embodiment described above, and overlapping descriptions will be omitted as appropriate.

[System overall configuration]
FIG. 11 is a diagram illustrating a functional configuration of the route advertisement frame setting system 200 according to the second embodiment.
The advertisement server 201 includes a control unit 210 and a storage unit 220. The control unit 210 of the advertisement server 201 further includes a bid information receiving unit 11, a bid information storage unit 12, a successful bid determination unit 13, a position information acquisition unit 17, a route specifying unit 18, a passage time calculation unit 210A, and an advertisement information transmission unit 19. Have. Each of these functions will be described with reference to a flowchart described later. The storage unit 220 includes a route DB 22, a bid DB 24, and an advertisement DB 26.

[Bid acceptance and bidding process flow]
Next, a flow of processing in which the advertisement server 201 receives bid information from the advertiser terminal 3 and determines an advertiser to make a successful bid will be described. FIG. 12 is a flowchart of bid acceptance and successful bid determination processing according to the second embodiment.

  First, in step S <b> 201, the control unit 210 transmits an advertising space for which a bid is being accepted to the advertiser terminal 3. Next, in step S <b> 202, the control unit 210 (bid information receiving unit 11) receives advertisement frame bid information from the advertiser terminal 3. In step S203, the control unit 210 (bid information storage unit 12) stores the bid information in the bid DB 24.

  In step S204, the control unit 210 determines whether or not a predetermined bidable period has elapsed. When the bidable period has elapsed (step S204: YES), the control unit 210 moves the process to step S205. On the other hand, when the bidable period has not elapsed (step S204: NO), the control unit 210 returns the process to step S202 and continues to receive the advertising space bid information from the advertiser terminal 3.

  In step S205, the control unit 210 (successful bid determination means 13) determines the successful bidder of the advertising space based on the bid information stored in the bid DB 24. The determination of the winning bidder may be, for example, an advertiser of bid information having the highest bid price among a plurality of bid information. In this way, it is possible to provide the advertiser with an opportunity to make a fair bid and make a successful bid, and to provide the service provider with an opportunity for a large amount of advertising revenue. Thereafter, the control unit 210 ends this process.

[Ad delivery processing flow]
Next, a flow of processing in which the advertisement server 201 distributes advertisements to the user terminal 5 will be described. FIG. 13 is a flowchart of the advertisement distribution process according to the second embodiment.

  First, in step S231, the control unit 210 (position information acquisition unit 17) receives the position information of the user terminal 5. This can be acquired by the advertisement server 201 by, for example, setting the user terminal 5 to be able to transmit position information.

  Next, in step S232, the control unit 210 searches the route DB 22 for a route according to the location information of the user terminal 5 received in step S231. In step S233, the control unit 210 determines whether there is a route according to the location information of the user terminal 5 received as the search result. When the route exists (step S233: YES), the control unit 210 moves the process to step S234. On the other hand, when there is no route (step S233: NO), the control unit 210 ends this process.

  In step S234, the control unit 210 (route specifying means 18) determines whether or not the advertising space that matches the condition has been successfully bid and exists in the bid DB 24. If there is an advertisement space that matches the conditions (step S234: YES), the control unit 210 moves the process to step S235. On the other hand, when there is no advertising space that matches the condition (step S234: NO), the control unit 210 ends this process.

  In step S235, the control unit 210 (position information acquisition unit 17) receives the position information of the user terminal 5. In step S236, the control unit 210 (passing time calculation unit 210A) acquires the position information of the user terminal 5 received in step S231, the position information of the user terminal 5 received in step S235, and information on both. Based on the time difference, the passage time of the corresponding route is calculated. In step S237, the control unit 210 extracts advertisement data corresponding to the calculated time from the advertisement DB. In this case, a plurality of advertisements having different times may be prepared in the advertisement DB 26 in advance, and advertisements that match the conditions may be extracted, or the advertisement stored in the advertisement DB 26 may be shortened according to time. You may edit it. In step S238, the control unit 210 (advertisement information transmission unit 19) transmits the advertisement data extracted in step S237 to the user terminal 5. Thereafter, the control unit 210 ends this process.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

(Deformation)
As described above, various modifications and changes are possible without being limited to the embodiments described above, and these are also within the scope of the present invention.

  In each embodiment, the route is set mainly based on a map such as a road, and is mainly based on the movement of a car or a person. However, in a route of a vehicle such as a train, a route such as a ship or an airplane. It may be used.

It is a figure which shows the function structure of the route advertisement frame setting system which concerns on 1st Embodiment. It is a figure which shows the hardware constitutions of the advertisement server which concerns on 1st Embodiment. It is a figure which shows the example of a screen in the case of the route setting displayed on the advertiser terminal which concerns on 1st Embodiment. It is a figure which shows the example of a screen in the case of the setting of the other item displayed on the advertiser terminal which concerns on 1st Embodiment. It is a flowchart of the bid reception and successful bid determination process which concern on 1st Embodiment. It is a flowchart of the route determination process which concerns on 1st Embodiment. It is a figure which shows the example of path | route DB which concerns on 1st Embodiment. It is a figure which shows the example of bid DB which concerns on 1st Embodiment. It is a flowchart of the advertisement delivery process which concerns on 1st Embodiment. It is a figure which shows the example of advertisement DB which concerns on 1st Embodiment. It is a figure which shows the function structure of the route advertisement frame setting system which concerns on 2nd Embodiment. It is a flowchart of the bid reception and successful bid determination process which concern on 2nd Embodiment. It is a flowchart of the advertisement delivery process which concerns on 2nd Embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1,201 Advertisement server 2 Communication network 3 Advertiser terminal 5 User terminal 6 Display part 7 Audio | voice output part 10,210 Control part 11 Bid information receiving means 12 Bid information storage means 13 Successful bid determination means 14 Advertising frame unit price calculation means 15 Path information Receiving means 16 Advertising space setting means 17 Location information obtaining means 18 Route specifying means 19 Advertising information transmitting means 20, 220 Storage unit 22 Route DB
24 bid DB
26 Advertising DB
100,200 Advertising space setting system 210A Passing time calculation means

Claims (9)

From advertisers that are linked through a communications network terminal, a route information receiving unit that receives related that route information to the route on a map that is set in inventory setting screen of the terminal,
Advertising space setting means for setting an advertising space in the route information received by the route information receiving means and storing it in a route database in the storage unit;
Bid information receiving means for receiving advertising space bid information from the advertiser's terminal;
Bid information storage that stores the bid information included in the advertising space bid information received by the bid information receiving means in a bid database in the storage unit in association with the advertising space targeted for bidding included in the advertising space bid information. Means,
Successful bid determination means for determining the advertiser who makes a successful bid for the advertising space based on the bid information of the advertising space stored by the bid information storage means;
Position information acquisition means for acquiring position information of the user's terminal after an advertising space is set in the route information;
Route specifying means for specifying the route including the position information acquired by the position information acquiring means from the route database;
Advertising information transmitting means for extracting advertising information of the advertising space related to the route specified by the route specifying means from an advertising database storing advertising information corresponding to the advertising space, and transmitting the advertising information to the user terminal;
Based on the route specified by the route specifying unit, the position information acquiring unit sequentially acquires the position information of the user's terminal, thereby calculating the time for the user terminal to pass the route. Means,
Equipped with a,
The advertisement information transmitting means includes
A route advertisement space setting device for transmitting advertisement information of an advertisement space related to the route according to the time calculated by the passage time calculation means to the user terminal . The advertisement information transmitting means includes
Performing a shortened editing according to the time calculated by the transit time calculating means in the advertising information of the advertising space related to the route, and transmitting to the user terminal
The route advertisement frame setting device according to claim 1. Providing the placement bid calculation means inventory bid previously stored in the bid database in association with the placement, is calculated on the basis of the limit speed at the previous SL pathway,
The route advertisement frame setting device according to claim 1 or 2 . The advertisement information transmitting means transmits the advertisement information in a format that can be output in the user terminal including at least one of a display unit and an audio output unit;
The route advertisement frame setting device according to any one of claims 1 to 3. The successful bid determination means determines, when the bid price included in the bid information is equal to or higher than the unit price of the advertising space, the successful bidder of the advertising space as the advertiser who transmitted the bid information;
The route advertisement frame setting device according to claim 3 . The successful bid determination means determines a successful bid for the advertiser of the bid information having a higher bid price included in the bid information among the plurality of bid information stored in the bid database;
The route advertisement frame setting device according to claim 3 . The advertising space can be set in at least one of a time zone, a day of the week, and a period,
The route advertisement frame setting device according to any one of claims 1 to 6 . A route advertisement space setting method executed by a route advertisement space setting device connected to an advertiser's terminal via a communication network and having a storage unit,
From the advertiser terminal, a route information receiving step of receiving the route related that routing information on a map that is set in the inventory setup screen of the terminal,
An advertising space setting step for setting an advertising space in the route information received in the processing of the route information receiving step, and storing the advertising space in a route database included in the storage unit;
A bid information receiving step for receiving advertising space bid information from the advertiser's terminal;
Bid information storage for storing the bid information included in the advertising space bid information received by the bid information receiving step in a bid database in the storage unit in association with the advertising space targeted for bidding included in the advertising space bid information Steps,
A successful bid determination step of determining the advertiser who makes a successful bid for the advertising space based on the bidding information of the advertising space stored by the bidding information storage step;
A location information acquisition step of acquiring location information of the user's terminal after an advertising space is set in the route information;
A route specifying step for specifying the route including the position information acquired in the processing of the position information acquisition step from the route database;
Advertising information transmission step of extracting advertising information of the advertising space related to the route specified in the processing of the route specifying step from an advertising database storing advertising information corresponding to the advertising space and transmitting it to the user terminal When,
Based on the route specified by the route specifying step, the location information acquisition step sequentially acquires the location information of the user's terminal, thereby calculating the time for the user's terminal to pass the route. Steps,
Only including,
The advertisement information transmitting step includes:
A route advertisement space setting method for transmitting advertisement information of an advertisement space related to the route according to the time calculated in the transit time calculating step to the user's terminal . A computer for controlling a route advertisement space setting device having a storage unit connected to an advertiser's terminal via a communication network,
From the terminal, the route information receiving control means executes control to receive the concerning that route information to the route on a map that is set in inventory setting screen of the terminal in the route advertisement frame setting unit,
Advertising space setting means for executing control for setting an advertising space in the route information received by the control of the route information reception control means and storing the advertising space in a route database included in the storage unit;
Bid information receiving means for receiving advertising space bid information from the advertiser's terminal;
Bid information storage that stores the bid information included in the advertising space bid information received by the bid information receiving means in a bid database in the storage unit in association with the advertising space targeted for bidding included in the advertising space bid information. means,
Successful bid determination means for determining the advertiser who makes a successful bid for the advertising space based on the bidding information of the advertising space stored by the bid information storage means;
Position information acquisition means for acquiring position information of the user's terminal after an advertising space is set in the route information;
Route specifying means for specifying the route including the position information acquired by the position information acquiring means from the route database;
The advertising information of the advertising space related to the route specified by the route specifying means is extracted from the advertising database storing the advertising information corresponding to the advertising space, and is transferred from the route advertising space setting device to the user's terminal. Advertising information transmission control means for executing control to transmit,
Based on the route specified by the route specifying unit, the position information acquiring unit sequentially acquires the position information of the user's terminal, thereby calculating the time for the user terminal to pass the route. means,
To function as,
The advertisement information transmission control means includes
A route advertisement frame setting program for causing the route advertisement frame setting device to transmit advertisement information of an advertisement frame related to the route according to the time calculated by the passage time calculation means to the user terminal .

Images