JP3085050U - Passive advertising material - Google Patents

Abstract

(57) [Summary] [Problem] To easily display a website that provides information on the advertisement content of an advertisement displayed on a street or a train on a mobile information terminal owned by a user upon request,
Provide a passive advertisement that can transmit various data. SOLUTION: The communication module is provided by being attached, enclosed or printed on an advertisement medium. Upon receiving a request signal consisting of a radio signal or an infrared signal transmitted from a portable information terminal such as a user's mobile phone or mobile, a response signal obtained by converting a pre-recorded information signal sequence into a radio signal or an infrared signal is transmitted to the portable information terminal. Send to. The information signal sequence of the response signal includes the URL of a website that provides information on the advertisement content of the advertising medium, and the portable information terminal that has received the response signal is automatically connected to the website corresponding to the URL. .

Description

[Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention relates to a sheet-shaped or panel-shaped advertising material such as a poster or a signboard, and more particularly to a kind of passive advertising material capable of presenting required electronic information to a portable information terminal such as a mobile phone or a mobile device as needed. Things.

[0002]

[Prior art]

 Even when you are walking around the city or riding a train, even if you find an advertisement such as a product or event that interests you, it is almost impossible to know the details of the advertisement content from the advertisement. Was. Therefore, when they wanted to obtain detailed information about the contents of the advertisement, they would go to a store, order a catalog, or make inquiries by telephone. On the other hand, the recent spread of the Internet has made it possible to easily obtain detailed information on advertising contents on the Internet, but the URL of the website on which the target information is posted is If they didn't understand, they would have to search using the search engine or go to a potentially relevant home site for clues, which was surprisingly time-consuming. In order to save such time and effort, recent advertisements include URLs of websites that provide information on advertisement contents. However, since URLs are generally written in small characters, they are often ignored. In addition, remember or copy down the URL written in the advertisement, and later input it to a personal computer or the like. It must be accessed or entered on the portable information terminal on the spot, and is not used because of the troublesome odor.

[0003]

[Problems to be solved by the invention]

 The present invention proposes a passive advertising material that allows a user to easily connect a mobile information terminal owned by a user to a website that provides information on the advertising content of the advertising material displayed on the street or on a train. I will provide a.

[0004]

[Means for Solving the Problems]

 The passive advertisement according to the present invention is a non-contact IC for performing local wireless communication or infrared communication between a sheet-like or panel-like advertisement medium such as a poster and a signboard and a user's portable information terminal. And a communication module consisting of an infrared communication module. The communication module is attached to, enclosed with, or printed on the advertising medium. When a request signal consisting of a radio signal or an infrared signal transmitted from a portable information terminal such as a user's mobile phone or mobile device is received, a response signal obtained by converting a prerecorded information signal sequence into a radio signal or an infrared signal is transmitted to the mobile information terminal. Make a call to the terminal. The information signal sequence of the response signal includes the URL of the website that provides information on the advertising content of the advertising medium, and the display corresponding to the portable information terminal that has received the response signal automatically displays the website corresponding to the URL. Voice, music or data communication corresponding to the URL is transmitted to the portable information terminal.

[0005] Accordingly, the passive advertising matter of the present invention can be obtained by directing the portable information terminal to an advertising medium in which the advertisement content of which the user is interested is posted and sending a request signal consisting of a radio signal or an infrared signal. A website that provides information on advertising content can be displayed on a portable information terminal and can receive voice, music, or data communications.

[0006]

[Embodiment of the invention]

 As shown in FIG. 1, a passive advertisement according to an embodiment of the present invention includes a poster, a signboard or a similar sheet or panel-shaped advertisement medium 1, and a communication module 2 attached to, enclosed or printed on the advertisement medium 1. It is composed of

As the communication module 2, a non-contact IC module or an infrared communication module for performing local communication with a portable information terminal 3 such as a mobile phone or a mobile is used, as shown in FIG. A receiving unit 21 for receiving a request signal S1 composed of a radio signal or an infrared signal transmitted from the portable information terminal 3 and recording the request signal S1 in response to the reception unit 21 receiving the request signal S1. A transmitting unit 23 for transmitting a response signal S3 converted into a radio signal or an infrared signal including an information signal sequence S2 recorded in advance in the unit 22 to the portable information terminal 3, and a control unit for controlling these operations. 24.

[0008] The information signal sequence S2 stored in the recording unit 22 includes at least the URL of a website that provides information on the advertising content of the advertising medium 1. When the information signal sequence S2 is received by the mobile information terminal 3, the information signal sequence S2 3 is configured to automatically display the website on the display or to receive voice, music or data communications. As a means for automatically displaying a website on the portable information terminal 3 or receiving various data, a general-purpose application such as a java script can be used. On the other hand, the portable information terminal 3 is provided with means necessary for performing local communication such as Bluetooth and infrared communication.

[0009] The passive advertising matter of the present invention configured as described above is posted on a bulletin board, an appropriate wall surface, a wall in a train, or the like. When the user is interested in the content of the advertisement and wants to obtain more information, the user directs the portable information terminal 3 to the passive advertisement (more specifically, the communication module 2) and sends a request signal. All that is required is to send S1. For this purpose, it is preferable that means for indicating the location of the communication module 2 such as a mark, a URL, a guidance display, etc. be provided on the surface of the advertising medium 1. When the request signal S1 is received by the receiving unit 21 of the communication module 2, the control unit 24 responds to the request by transmitting the information signal sequence S2 recorded in the recording unit 22 as a response signal S3 from the transmitting unit 23 to the portable information. Transmit to terminal 3. The portable information terminal 3 receiving the response signal S3 is automatically connected to the website of the URL included in the information signal sequence S2 of the response signal S3, and displays the website on the display of the portable information terminal 3, Alternatively, a voice, music or data communication corresponding to the URL is transmitted, so that the user can obtain desired information.

[0010]

[Effects of the Invention] According to the present invention, simply transmitting a request signal S1 with the portable information terminal directed to the passive advertising matter enables the portable information terminal to easily provide a website that provides information on desired advertisement contents to the portable information terminal. It can be displayed or transmit voice, music or data communication corresponding to the URL.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating an outline of a passive advertisement according to an embodiment of the present invention.

FIG. 2 is a diagram for explaining a configuration of a communication module used in the passive advertisement in FIG. 1;

[Explanation of symbols]

REFERENCE SIGNS LIST 1 advertisement medium 2 communication module 3 portable information terminal 21 receiving unit 22 recording unit 23 transmitting unit 24 control unit S1 request signal S2 information signal sequence S3 response signal

Claims (1)

[Utility model registration claims] 1. A communication module comprising a non-contact IC module or an infrared communication module, and a sheet or panel advertising medium such as a poster or signboard to which the communication module is attached, enclosed, or printed, The communication module includes a URL of a website that provides information on the content of an advertisement placed in an advertisement medium in response to a request signal including a radio signal or an infrared signal transmitted from a portable information terminal, the URL including a URL recorded in advance. By transmitting a response signal obtained by converting the information signal sequence into a radio signal or an infrared signal to the portable information terminal, the website corresponding to the URL is automatically displayed on the display of the portable information terminal, or the URL is supported. A passive advertisement which transmits voice, music or data communication to a portable information terminal.