JP2016004474A - Advertisement server, advertisement system and advertisement transmission method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To display an advertisement high in advertisement effect relative to many contents.SOLUTION: An advertisement server 3 comprises: an advertisement information storage unit 312 that sores advertisement information and attribute information indicative of an attribute of the advertisement information in association with each other; an acquisition unit 321 that acquires information relating to a common display menu to be displayed commonly on a display content to be displayed by a common menu display module installed in a terminal 1; an identification unit 322 that identifies an attribute of the common display menu on the basis of the information relating to the common display menu; a selection unit 323 that selects the advertisement information from the advertisement information storage unit 312 on the basis of the identified attribute of the common display menu; and an advertisement transmission unit 324 that transmits the selected advertisement information to the terminal 1.

Description

  The present invention relates to an advertisement server, an advertisement system, and an advertisement transmission method.

  2. Description of the Related Art Conventionally, analysis of web content is performed to identify an advertisement suitable for the web content, and the identified advertisement is displayed on the web content (see, for example, Patent Document 1). By doing in this way, the advertisement suitable for a web content is displayed on the said web content, and an advertising effect can be improved.

JP 2012-68950 A

  By the way, although the advertiser wants to place an advertisement on many web contents, the web contents highly relevant to the products that the advertiser wants to advertise are limited. Then, although it is possible to display an advertisement with respect to the web content that is not related to the product to be advertised, there has been a problem that a sufficient advertisement effect cannot be obtained.

  The present invention has been made in view of these points, and an object of the present invention is to provide an advertisement server, an advertisement system, and an advertisement transmission method that can display an advertisement with a high advertisement effect on many contents.

  The advertisement server according to the first aspect of the present invention is displayed by an advertisement information storage unit that stores advertisement information in association with attribute information indicating an attribute of the advertisement information, and a common menu display module incorporated in the terminal. An acquisition unit that acquires information related to a common display menu that is displayed in common with display content, a specifying unit that specifies an attribute of the common display menu based on information related to the common display menu, and the specified common A selection unit configured to select advertisement information from the advertisement information storage unit based on an attribute of the display menu; and a transmission unit configured to transmit the selected advertisement information to the terminal.

  The acquisition unit acquires the selection history of each of a plurality of categories included in the common display menu as information on the common display menu, and the specifying unit determines the number of times of selection based on the selection history. Attributes corresponding to a large number of categories may be specified as attributes of the common display menu.

  The acquisition unit further acquires information on the display content displayed on the terminal, the specifying unit specifies an attribute of the display content based on the information on the display content, and the selection unit specifies The advertisement information may be selected from the advertisement information storage unit based on the attribute of the common display menu and the attribute of the display content.

  The acquisition unit acquires information indicating an update frequency of content corresponding to each of a plurality of categories included in the common display menu as information on the common display menu, and the specifying unit includes information indicating the update frequency. Based on this, an attribute corresponding to a content category having a relatively high update frequency may be specified as an attribute of the common display menu.

  The advertisement information storage unit stores the advertisement information and the attribute information in association with a time zone in which the advertisement information is displayed, and the selection unit further selects the advertisement based on a time zone to which a current time belongs. The advertisement information may be selected from the information storage unit.

  The acquisition unit acquires action history information indicating an action history on the web of the user of the terminal, the specifying unit specifies an attribute of the user based on the action history information, and the selection unit The advertisement information may be selected from the advertisement information storage unit further based on user attributes.

  An advertising system according to a second aspect of the present invention is an advertising system comprising a terminal and an advertising server that is communicably connected to the terminal, wherein the terminal is a common menu display module incorporated in the terminal. A display control unit that displays a menu screen that is displayed in common with the display content displayed by the display unit and includes a common display menu including a link to the display content for each category and the advertisement information received from the advertisement server. And the advertisement server obtains information related to the common display menu displayed on the terminal, an advertisement information storage unit that stores the advertisement information in association with attribute information indicating an attribute of the advertisement information, and And an identifying unit that identifies an attribute of the common display menu based on the information related to the common display menu; Based on the attributes of the common display menu includes a selection unit for selecting the advertisement information from the advertisement information storing unit, and a transmission unit for transmitting the selected advertisement information to the terminal.

  The advertisement transmission method according to the third aspect of the present invention includes a step of acquiring information related to a common display menu displayed in common with display content displayed by a common menu display module incorporated in a terminal, and the common The step of identifying the attribute of the common display menu based on information related to the display menu, and the association of the advertisement information and the attribute information indicating the attribute of the advertisement information based on the identified attribute of the common display menu are stored. Selecting advertisement information from the advertisement information storage unit; and transmitting the selected advertisement information to the terminal.

  According to the present invention, there is an effect that an advertisement with a high advertising effect can be displayed for many contents.

It is a figure showing an example of composition of an advertising system of a 1st embodiment. It is a figure which shows the example by which the service content was displayed on the display part of the terminal. It is a figure which shows the example by which the menu screen of the service content was displayed on the display part of the terminal. It is a figure which shows the example of the whole structure of a menu screen. It is a functional block diagram of the terminal and menu generation server which concern on 1st Embodiment. It is a figure which shows an example of the some service partner information which concerns on 1st Embodiment. It is a functional lineblock diagram of an advertising server concerning a 1st embodiment. It is a figure which shows an example of the attribute management information which concerns on 1st Embodiment. It is a figure which shows an example of the advertisement management information which concerns on 1st Embodiment. In the advertising system concerning a 1st embodiment, it is a sequence figure showing the flow of processing until a common display menu is displayed. In the advertising system concerning a 1st embodiment, after a common display menu is displayed, it is a sequence figure showing a flow of processing until advertising information is displayed. It is a figure which shows the selection history information which concerns on 2nd Embodiment. It is a figure which shows an example of the advertisement management information which concerns on 4th Embodiment.

<First Embodiment>
[Configuration example of advertising system S]
FIG. 1 is a diagram illustrating a configuration example of the advertisement system S according to the first embodiment.
The advertisement system S is a system for displaying advertisement information on a common display menu in a common display menu service as a predetermined service for displaying a common display menu on each of a plurality of service contents. The advertisement system S includes a terminal 1, a menu generation server 2 that generates a common display menu, an advertisement server 3 that selects advertisement information displayed on the common display menu, and a plurality of content servers 4 that provide service content. It is configured. The terminal 1, the menu generation server 2, the advertisement server 3, and the plurality of content servers 4 are connected to be communicable via a communication network 5.

The content server 4 is a server managed by each of a plurality of service partners that use the common display menu service.
The terminal 1 is, for example, a mobile terminal such as a smartphone, and a common menu display module for displaying a common display menu is incorporated in advance. The terminal 1 accesses a plurality of content servers 4 to receive service content, and displays the service content on the display unit 12 included in the terminal 1. FIG. 2 is a diagram illustrating an example in which service content is displayed on the display unit 12 of the terminal 1. As shown in FIG. 2, service content related to the news site “AAA news” is displayed on the display unit 12, and a tab 121 is displayed. Hereinafter, the service content displayed on the display unit 12 is also referred to as display content.

  When the user of the terminal 1 touches the tab 121, a display content menu screen is displayed instead of the display content display screen. FIG. 3 is a diagram illustrating an example in which a display content menu screen is displayed on the display unit 12 of the terminal 1. FIG. 4 is a diagram illustrating an example of the overall configuration of a menu screen for display content. Hereinafter, the display content menu screen is simply referred to as a menu screen.

  As shown in FIG. 4, the menu screen includes an advertising space, a site service menu, a common display menu, and a tab 122. As shown in FIG. 3, at least a part of the menu screen is displayed on the display unit 12 of the terminal 1.

  The site service menu is for displaying a menu of display content that was displayed immediately before the menu screen is displayed, and is provided by the content server 4. For example, in FIG. 3, a menu of AAA news is displayed.

  The common display menu is a menu provided by the menu generation server 2 and displayed in common for the contents of a plurality of partners who subscribe to the common display menu service. The common display menu displays multiple categories such as news and shopping. Each of these categories is associated with address information (link) that calls the display content of multiple service partners that use the common display menu service. It has been.

  When the user of the terminal 1 touches the category name displayed in the common display menu, the service content of the service partner is displayed based on the address information corresponding to the category. For example, the user touches the category name “TV / Radio” in the common display menu of the AAA news display content shown in FIG. Can access content. As a result, the user can be guided from the currently displayed display content to the service content of another service partner that uses the common display menu service. Therefore, the service partner using the advertising system S can receive access to the display content not only from its own customers but also from other customers who have accessed the service content of other service partners, thereby improving the effect of attracting customers. be able to.

  The advertisement space is a display area for displaying advertisement information selected by the advertisement server 3. The advertisement server 3 selects one advertisement information from the plurality of advertisement information based on the display content and the attributes of the common display menu. If the advertisement information is selected based on the attributes of the common display menu, the selected advertisement information is likely to be information related to at least one of the common display menus, and the common display menu is operated. There is a possibility that the user may be interested. Therefore, even if the advertisement information selected based on the attributes of the display content and the common display menu is advertisement information that does not correspond to the attributes of the display content, the advertisement information is related to at least one of the common display menus. It becomes some advertising information. Therefore, for users who are relatively likely to be interested, while displaying the advertisement information more frequently than when displaying the advertisement information on the condition that display content related to the advertisement information is displayed. Since the advertisement information can be displayed, a higher advertisement effect can be obtained compared to the case where the advertisement information is displayed at random.

  Thereafter, the advertisement server 3 transmits the selected advertisement information to the terminal 1. When the advertising information displayed in the advertising space is touched by the user of the terminal 1, the content of the advertiser corresponding to the advertising information is displayed on the display unit 12.

  The tab 122 is an image for transitioning to a display screen for display content. For example, when the tab 122 is touched by the user of the terminal 1 in the state shown in FIG. 3, the display content screen shown in FIG. 2 is redisplayed.

  Next, functional configurations of the terminal 1, the menu generation server 2, and the advertisement server 3 that constitute the advertisement system S will be described. FIG. 5 is a functional configuration diagram of the terminal 1 and the menu generation server 2 according to the first embodiment.

[Configuration example of terminal 1]
First, the functional configuration of the terminal 1 will be described. The terminal 1 includes an input unit 11, a display unit 12, a wireless unit 13, a storage unit 14, and a control unit 15.

The input unit 11 includes, for example, a button, a contact sensor arranged so as to overlap the display unit 12, and receives an operation input from the user of the terminal 1.
The display unit 12 includes, for example, a liquid crystal display, an organic EL (Electro-Luminescence) display, and the like, and displays characters, figures, and the like according to control of the control unit 15.

  The radio unit 13 modulates the signal output from the control unit 15 to generate an RF (Radio Frequency) signal, and the RF signal is transmitted to an antenna such as a base station (not shown) or a wireless LAN via an antenna (not shown). Wireless transmission to an access point (not shown). The radio unit 13 demodulates the RF signal received from the base station or the access point via the antenna, and outputs a signal obtained by the demodulation to the control unit 15. In the following description, it is assumed that the terminal 1 communicates with the menu generation server 2, the advertisement server 3, and the content server 4 via the wireless unit 13.

  The storage unit 14 is configured by, for example, a ROM and a RAM. The storage unit 14 stores various programs for causing the terminal 1 to function. The storage unit 14 stores display content and a common menu display module that causes the display unit 12 to display a common display menu displayed in common with the display content. For example, the storage unit 14 stores a web browser program for causing the control unit 15 of the terminal 1 to function as a terminal transmission unit 151, a terminal reception unit 152, and a display control unit 153, which will be described later, as a common menu display module. The storage unit 14 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via the communication network 5.

  The control part 15 is comprised by CPU, for example. The control unit 15 comprehensively controls functions related to the terminal 1 by executing various programs stored in the storage unit 14. The control unit 15 includes a terminal transmission unit 151, a terminal reception unit 152, and a display control unit 153.

The terminal transmission unit 151 transmits a service content acquisition request to the content server 4 in response to the input unit 11 receiving a service content acquisition operation.
The terminal receiving unit 152 receives service content corresponding to the acquisition request from the content server 4 and also receives a site service menu of the service content.

  As shown in FIG. 2, the display control unit 153 displays the service content received from the content server 4 and the tab 121 for displaying the menu screen on the display unit 12. Here, since the site service menu of the service content is displayed after the tab 121 is touched, the display wait state is entered. For this reason, the site service menu is temporarily stored in the storage unit 14 by the terminal reception unit 152.

  Thereafter, when receiving an operation for selecting the tab 121 by the input unit 11, the display control unit 153 displays a menu screen on the display unit 12, and the site service menu temporarily stored in the storage unit 14 on the menu screen. Is displayed.

  Here, the source code of the menu screen includes a script for acquiring the common display menu from the menu generation server 2, and the terminal transmission unit 151 displays the common display menu on the menu generation server 2 based on the script. Send a menu acquisition request. For example, the terminal transmission unit 151 transmits an acquisition request using Ajax.

The terminal reception unit 152 receives a common display menu from the menu generation server 2.
The display control unit 153 displays the common display menu received by the terminal reception unit 152 on the menu screen displayed on the display unit 12. By doing in this way, the display control part 153 performs independently the display of the site service menu which concerns on a display content, and the display of a common display menu as different processes.

  Thereafter, the terminal transmission unit 151 transmits an advertisement information acquisition request to the advertisement server 3 based on a script for acquiring advertisement information from the advertisement server 3 included in the source code of the menu screen. Here, the terminal transmission unit 151 transmits the information related to the display content and the information related to the common display menu to the advertisement server 3 together with the advertisement information acquisition request. The information related to the display content is display content address information. The information related to the common display menu is address information of service content corresponding to each of a plurality of links included in the common display menu. The information related to the common display menu may be any information that includes address information, and may be the common display menu itself.

  When the terminal receiving unit 152 receives the advertising information from the advertising server 3, the display control unit 153 displays the advertising information received by the terminal receiving unit 152 on the menu screen displayed on the display unit 12.

[Configuration Example of Menu Generation Server 2]
Next, the functional configuration of the menu generation server 2 will be described. The menu generation server 2 includes a storage unit 21 and a control unit 22.

  The storage unit 21 is configured by, for example, a ROM and a RAM. The storage unit 21 stores various programs for causing the menu generation server 2 to function. For example, the storage unit 21 stores a menu generation program for causing the control unit 22 of the menu generation server 2 to function as a server reception unit 221, an address specification unit 222, a generation unit 223, and a server transmission unit 224, which will be described later. The storage unit 21 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via the communication network 5.

  In addition, the storage unit 21 stores information for calling service content of a service partner using the common display menu service. Specifically, the storage unit 21 includes a service partner information storage unit 211 that stores a plurality of service partner information. FIG. 6 is a diagram illustrating an example of a plurality of service partner information according to the first embodiment. As shown in FIG. 6, the service partner information is information in which the name of the service content, address information for calling the service content, and the category to which the service content belongs are associated with each other. The address information for calling the service content may be a URL for reading a Web page, for example, or may be a URL scheme described so as to include an application activation instruction. Here, when the application instructed to be activated is not installed in the terminal 1, the terminal 1 displays the content of the store site for installing the application on the display unit 12, and the application is installed. Activates the application whose activation is instructed.

  The control part 22 is comprised by CPU, for example. The control unit 22 comprehensively controls functions related to the menu generation server 2 by executing various programs stored in the storage unit 21. The control unit 22 includes a server reception unit 221, an address specification unit 222, a generation unit 223, and a server transmission unit 224.

The server reception unit 221 receives a common display menu acquisition request from the terminal 1.
When the server receiving unit 221 receives the common display menu acquisition request, the address specifying unit 222 refers to a plurality of service partner information stored in the service partner information storage unit 211, and services corresponding to the category of the common display menu Specify the address information of the content. Here, it is assumed that the category displayed in the common display menu is determined in advance.

  Further, when there are a plurality of service contents corresponding to the category of the common display menu, the address specifying unit 222 may specify any one of these service contents at random. The address specifying unit 222 may specify a plurality of service contents for one category.

  The generation unit 223 generates a common display menu that includes the category and the address information specified by the address specifying unit 222 in association with each other. When the address specifying unit 222 specifies a plurality of service contents for one category, the generation unit 223 selects a plurality of services related to the category in response to selection of a category displayed on the common display menu. The common display menu is generated so as to display the address of the content.

Here, the generation unit 223 may display at least one of a category, a service content name, and an icon corresponding to the service content in the common display menu. For example, the generation unit 223 may write the category and the service content name together in the common display menu, or may display the service content name instead of the category. Further, the generation unit 223 may display the service content displayed on the common display menu by distinguishing whether the service content is a web page or an application.
The server transmission unit 224 transmits the common display menu generated by the generation unit 223 to the terminal 1.

[Configuration example of advertisement server 3]
Next, the functional configuration of the advertisement server 3 will be described. FIG. 7 is a functional configuration diagram of the advertisement server 3 according to the first embodiment. The advertisement server 3 includes a storage unit 31 and a control unit 32.

  The storage unit 31 is configured by, for example, a ROM and a RAM. The storage unit 31 stores various programs for causing the advertisement server 3 to function. For example, the storage unit 31 stores a program for causing the control unit 32 of the advertisement server 3 to function as an acquisition unit 321, a specification unit 322, a selection unit 323, and an advertisement transmission unit 324 described later. The storage unit 31 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via the communication network 5.

  In addition, the storage unit 31 includes an attribute management information storage unit 311 that associates and stores service content names, service content address information, and service content attribute information as attribute management information. FIG. 8 is a diagram illustrating an example of attribute management information according to the first embodiment.

  In addition, the storage unit 31 includes an advertisement information storage unit 312 that stores advertisement information and attribute information indicating an attribute of the advertisement information in association with each other and stored as advertisement management information. FIG. 9 is a diagram illustrating an example of advertisement management information according to the first embodiment. As illustrated in FIG. 9, the advertisement management information is information in which an advertisement ID, advertisement content, and an advertisement image serving as advertisement information are associated with attribute information indicating advertisement attributes. The advertisement information may include an advertisement message instead of the advertisement image.

  The control part 32 is comprised by CPU, for example. The control unit 32 comprehensively controls functions related to the advertisement server 3 by executing various programs stored in the storage unit 31. The control unit 32 includes an acquisition unit 321, a specification unit 322, a selection unit 323, and an advertisement transmission unit 324.

  The acquisition unit 321 acquires information regarding the common display menu displayed on the terminal 1 and information regarding display content from the terminal 1. Specifically, the acquisition unit 321 acquires the address information of the service content corresponding to the link included in the common display menu as information regarding the common display menu transmitted from the terminal 1 together with the advertisement information acquisition request. In addition, the acquisition unit 321 acquires the address information of the display content as information regarding the display content transmitted together with the advertisement information acquisition request from the terminal 1.

  The specifying unit 322 specifies the attributes of the common display menu based on the service content address information acquired by the acquiring unit 321. Specifically, the specifying unit 322 refers to the attribute management information in the storage unit 31 and specifies the attribute information associated with the address information of the service content acquired by the acquiring unit 321 as the attribute of the common display menu. For example, when the address information of the service content of the company that sells clothing and the address information of the service content of the company that sells jewelry are included in the “shopping” of the common display menu, the specifying unit 322 specifies The attributes of the common display menu include the attributes “clothing” and “jewelry”.

  Further, the specifying unit 322 specifies the attribute of the display content based on the display content address information acquired by the acquiring unit 321. Specifically, the specifying unit 322 refers to the attribute management information in the storage unit 31 and specifies the attribute information associated with the display content address information acquired by the acquiring unit 321 as the display content attribute.

  The selection unit 323 selects the advertisement information from the advertisement information storage unit 312 of the storage unit 31 based on the specified common display menu attribute and display content attribute. Specifically, the selection unit 323 refers to the advertisement information storage unit 312 and selects advertisement information related to either the specified display content attribute or the common display menu attribute. As shown in the above example, when the attributes of the common display menu include the attributes “clothing” and “jewelry”, the selection unit 323 relates the display content attribute to “clothing” or “jewelry”. Even if the attribute is not set, the advertisement information related to “clothing” or “jewelry” can be selected.

Note that the selection unit 323 displays advertisement information related to the attribute of the specified display content and the attribute of the common display menu, advertisement information related only to the attribute of the specified display content, or the specified common display menu. Advertising information related only to attributes may be selected. In this way, it is possible to select advertisement information related to at least one of the site service menu and the common display menu constituting the menu screen.
The advertisement transmission unit 324 transmits the selected advertisement information to the terminal 1.

[Sequence for displaying advertisement information]
Next, the flow of processing until advertisement information is displayed on the menu screen of the terminal 1 will be described. First, the flow of processing until the common display menu is displayed will be described. FIG. 10 is a sequence diagram showing the flow of processing until the common display menu is displayed in the advertising system S according to the first embodiment.

First, the terminal transmission unit 151 of the terminal 1 transmits a service content acquisition request to the content server 4.
In response to receiving the service content acquisition request, the content server 4 acquires the service content and site service menu stored in its storage unit (S10), and the acquired service content and site service menu are stored in the terminal. 1 to send.

  Subsequently, when the terminal reception unit 152 receives the service content and the site service menu from the content server 4, the display control unit 153 displays the service content and the tab 121 for displaying the menu screen on the display unit 12. (S20).

  Subsequently, the display control unit 153 determines whether or not the tab 121 is selected (S30). When determining that the tab 121 is selected, the display control unit 153 displays a menu screen on the display unit 12 and displays the site service menu received from the content server 4 on the menu screen (S40).

  Subsequently, the terminal transmission unit 151 transmits a common display menu acquisition request to the menu generation server 2 based on a script included in the menu screen for acquiring the common display menu from the menu generation server 2.

  Subsequently, when the server receiving unit 221 receives the common display menu acquisition request from the terminal 1, the address specifying unit 222 refers to the service partner information storage unit 211, and the address of the service content corresponding to the category of the common display menu Information is specified (S50).

  Subsequently, the generating unit 223 generates a common display menu that includes the category and the address information specified by the address specifying unit 222 in association with each other (S60). The server transmission unit 224 transmits the generated common display menu to the terminal 1.

  Subsequently, when the terminal reception unit 152 receives the common display menu from the menu generation server 2, the display control unit 153 displays the common display menu on the menu screen displayed on the display unit 12 (S70).

  Next, the flow of processing from when the common display menu is displayed until the advertisement information is displayed will be described. FIG. 11 is a sequence diagram showing a flow of processing from when the common display menu is displayed until the advertisement information is displayed in the advertisement system S according to the first embodiment.

  After the common display menu is displayed on the menu screen, the terminal transmission unit 151 acquires advertisement information from the advertisement server 3 based on a script included in the menu screen for acquiring advertisement information from the advertisement server 3. Send a request. Here, the terminal transmission unit 151 transmits the address information of the service content corresponding to the common display menu and the address information of the display content to the advertisement server 3 together with the advertisement information acquisition request.

  Subsequently, when the acquisition unit 321 receives the advertisement information acquisition request, the address information of the service content corresponding to the common display menu, and the address information of the display content, the specifying unit 322 displays the service content corresponding to the common display menu. Based on the address information and the display content address information, the common display menu attribute and the display content attribute are specified (S80).

  Subsequently, the selection unit 323 selects advertisement information from the advertisement information storage unit 312 of the storage unit 31 based on the identified common display menu attribute and display content attribute (S90). Subsequently, the advertisement transmission unit 324 transmits the selected advertisement information to the terminal 1 as advertisement information to be displayed on the menu screen.

  Subsequently, when the terminal receiving unit 152 receives the advertising information from the advertising server 3, the display control unit 153 displays the advertising information received by the terminal receiving unit 152 on the menu screen displayed on the display unit 12 (S100). .

[Effect in the first embodiment]
As described above, the advertisement server 3 specifies the attribute of the common display menu, and transmits the advertisement information selected based on the attribute to the terminal 1 as the advertisement information displayed on the menu screen. By selecting the advertisement information related to the attributes of the common display menu, the advertisement server 3 can select a wide range of highly relevant advertisement information on the menu screen, and as a result, many of the common display menus are displayed. By displaying the advertisement on the content, it is possible to display an advertisement with a high advertising effect while increasing the frequency of displaying the advertisement.

<Second Embodiment>
[Select advertisement information based on category selection history in common display menu]
Next, the second embodiment will be described. A plurality of categories displayed in the common menu are selected at different times. For example, advertisement information related to a category with a large number of selected times is classified into advertisement information related to a category with a small number of selected times. Compared with many users, it is considered that the interest is high. Therefore, in the second embodiment, the advertisement server 3 identifies an attribute that is considered to be of high interest for many users based on the category selection history included in the common display menu, and the advertisement information corresponding to the attribute. Select. Hereinafter, a second embodiment will be described with reference to the drawings. In addition, about the structure similar to 1st Embodiment, the same code | symbol is attached | subjected and detailed description is abbreviate | omitted.

  In the second embodiment, the storage unit 21 of the menu generation server 2 stores selection history information indicating the number of times each of a plurality of categories included in the common display menu has been selected. FIG. 12 is a diagram illustrating selection history information according to the second embodiment.

Specifically, the selection history information is updated as follows.
First, when generating the common display menu, the generation unit 223 of the menu generation server 2 uses the redirect format for accessing the service content address information related to each category via the menu generation server 2. Convert to address information.

  Thereafter, when the category name displayed in the common display menu is selected in the terminal 1, a service content acquisition request is transmitted to the menu generation server 2. When the server reception unit 221 of the menu generation server 2 receives the acquisition request, the server transmission unit 224 determines that the category corresponding to the acquisition request has been selected. Then, the server transmission unit 224 refers to the selection history information in the storage unit 21, updates the number of selections of the category, and redirects to the service content page corresponding to the acquisition request.

  The acquisition unit 321 of the advertisement server 3 acquires the selection history of each of the plurality of categories included in the common display menu as information related to the common display menu from the menu generation server 2. Specifically, the acquisition unit 321 acquires selection history information from the menu generation server 2 in response to receiving an advertisement information acquisition request, service content address information, and display content address information from the terminal 1.

  Based on the selection history information, the specifying unit 322 specifies an attribute corresponding to a category with a relatively large number of selections as an attribute of the common display menu. Specifically, the specifying unit 322 determines the common display menu based on the address information of the service content corresponding to the category having a relatively large number of selected times out of the address information of the service content corresponding to the common display menu. Identify attributes.

Further, the specifying unit 322 specifies attribute information associated with the address information of the display content acquired by the acquiring unit 321 as an attribute of the display content.
The selection unit 323 selects the advertisement information from the advertisement information storage unit 312 of the storage unit 31 based on the specified common display menu attribute and display content attribute.

[Effects of Second Embodiment]
As described above, the advertisement server 3 according to the second embodiment uses the common display menu to display the attributes corresponding to the categories having a relatively large number of selections based on the selection history of each of the plurality of categories included in the common display menu. Specified as an attribute. By doing in this way, advertising information considered to be of high interest for many users can be displayed on the menu screen.

<Third Embodiment>
[Select advertisement information based on the update frequency of the service content corresponding to the common display menu]
Subsequently, a third embodiment will be described. The service content corresponding to each of the plurality of categories displayed on the common menu has a different number of updates. For example, service content that is updated frequently is considered to be more interested for many users than service content that is updated less frequently, and advertisement information related to service content that is updated frequently is displayed. By doing so, a high advertising effect can be expected. Therefore, in the third embodiment, the advertisement server 3 identifies an attribute that is considered to be of high interest for many users based on the update frequency of the service content corresponding to the category included in the common display menu, and the attribute Select advertisement information corresponding to.

  In the third embodiment, the storage unit 21 of the menu generation server 2 stores update frequency information indicating the number of times service content corresponding to each of a plurality of categories included in the common display menu is updated. The update frequency information is updated by, for example, the control unit 22 of the menu generation server 2. Specifically, the control unit 22 periodically acquires service content corresponding to each of a plurality of categories, and when the content of the acquired service content has changed compared to the content acquired last time, the update frequency information Update.

  The acquisition unit 321 of the advertisement server 3 acquires update frequency information indicating the update frequency of service content corresponding to each of a plurality of categories included in the common display menu as information related to the common display menu from the menu generation server 2.

Based on the update frequency information, the specifying unit 322 displays, in the common display menu, attributes corresponding to a category of service content having a relatively large number of updates, among service contents corresponding to a plurality of categories included in the common display menu. Specified as an attribute. Further, the specifying unit 322 specifies attribute information associated with the address information of the display content acquired by the acquiring unit 321 as an attribute of the display content.
The selection unit 323 selects the advertisement information from the advertisement information storage unit 312 of the storage unit 31 based on the specified common display menu attribute and display content attribute.

[Effect in the third embodiment]
As described above, the advertisement server 3 according to the third embodiment corresponds to a category with a relatively large number of updates based on the update frequency of service content corresponding to each of a plurality of categories included in the common display menu. Specify the attribute as an attribute of the common display menu. By doing in this way, advertising information considered to be of high interest for many users can be displayed on the menu screen.

<Fourth Embodiment>
[Select different advertising information depending on display time]
Subsequently, a fourth embodiment will be described. Attributes that the user of the terminal 1 is interested in may vary depending on the life rhythm of the user. For example, when the user of the terminal 1 is a member of society, it is considered that there is a high tendency to be interested in information related to business during the day and to information related to private at night. Therefore, in the fourth embodiment, the advertisement server 3 selects different advertisement information depending on the display time of the common display menu.

  The advertisement information storage unit 312 of the advertisement server 3 according to the fourth embodiment stores the advertisement information and the attribute information in association with a time zone for displaying the advertisement information. FIG. 13 is a diagram illustrating an example of advertisement management information according to the fourth embodiment. For example, the advertiser can set the information on the display time zone of the advertisement shown in FIG.

  In the fourth embodiment, the selection unit 323 selects advertisement information from the advertisement information storage unit 312 based further on the time zone to which the current time belongs. Specifically, the selection unit 323 selects a predetermined attribute associated with the time zone from among a plurality of attributes associated with the common display menu, and selects advertisement information associated with the selected attribute. For example, it is assumed that the common display menu attribute specified by the specifying unit 322 includes “computer” and “soccer”, and the current time is 20:00. In this case, the selection unit 323 selects the advertisement information with the advertisement ID A00004 as the advertisement information corresponding to the specified attribute and the display time zone corresponding to the current time (20:00).

[Effects of the fourth embodiment]
As described above, the advertisement server 3 according to the fourth embodiment selects the advertisement information based further on the time zone to which the current time belongs. Therefore, the advertisement information suitable for the user is selected according to the user's life rhythm. You can choose.

<Fifth Embodiment>
[Select advertising information based on user attributes]
Subsequently, a fifth embodiment will be described. In the first embodiment, since the attributes of the common display menu are specified based on the address information of the service content corresponding to each of the plurality of links included in the common display menu, there are various attributes of the common menu. Become. However, when the attributes of the common menu are diverse, not all attributes are attributes that are of great interest to the user of the terminal 1. Therefore, the advertisement server 3 identifies an attribute that is considered to be of high interest to the user based on the action history of the user of the terminal 1, and selects advertisement information corresponding to the attribute.

  In the fifth embodiment, the storage unit 14 of the terminal 1 stores action history information indicating an action history on the web of the user of the terminal 1. The action history information is updated by the control unit 15 of the terminal 1. For example, when the browser is activated in the terminal 1 and the terminal reception unit 152 receives web content, the control unit 15 of the terminal 1 operates the input unit 11 by operating the input unit 11 on the sales site of the product or the like. When the user purchases the web content, the storage history is stored in the storage unit 14 as the behavior history information.

When the terminal transmission unit 151 transmits the advertisement information acquisition request to the advertisement server 3, the address information of the service content, the address information of the display content corresponding to each of the plurality of links included in the common display menu, the behavior The history information is transmitted to the advertisement server 3.
When the acquisition unit 321 of the advertisement server 3 receives the action history information from the terminal 1, the specifying unit 322 specifies the attribute of the user of the terminal 1 based on the action history information.

  Specifically, the storage unit 31 stores product attribute information in which a product or the like is associated with an attribute of the product or the like. The specifying unit 322 specifies the attribute of the user of the terminal 1 by referring to the product attribute information and specifying the attribute of the product included in the purchase history included in the action history information.

  In the fifth embodiment, the attribute management information storage unit 311 stores not only attribute information related to service content but also attribute information related to arbitrary web content. The identifying unit 322 refers to the attribute management information storage unit 311 and identifies the attribute of the user of the terminal 1 by identifying the attribute of the web content included in the browsing history of the web content included in the action history information. Identify.

  The selection unit 323 selects advertisement information from the advertisement information storage unit 312 based further on the user attribute specified by the specification unit 322. For example, when there are a plurality of user attributes, the selection unit 323 selects advertisement information related to at least one of the user attributes and related to the common display menu or the display content attribute.

[Effects of Fifth Embodiment]
As described above, the advertisement server 3 according to the fifth embodiment specifies the attribute of the user based on the action history of the user of the terminal 1, and selects the advertisement information based further on the attribute of the user. In this way, the advertisement server 3 can preferentially select advertisement information that is likely to be of interest to the user of the terminal 1, and can increase the possibility that the advertisement will be viewed.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above embodiment. In particular, the specific embodiments of the distribution / integration of the devices are not limited to those illustrated above, and all or a part thereof may be added in arbitrary units according to various additions or according to functional loads. It can be configured functionally or physically distributed and integrated. For example, the menu generation server 2 and the advertisement server 3 of the above embodiment may be configured by a single server.

DESCRIPTION OF SYMBOLS 1 ... Terminal, 11 ... Input part, 12 ... Display part, 13 ... Radio | wireless part, 14 ... Memory | storage part, 15 ... Control part, 151 ... Terminal transmission part, 152 ... terminal receiving unit, 153 ... display control unit, 2 ... menu generation server, 21 ... storage unit, 211 ... service partner information storage unit, 22 ... control unit, 221 ... Server receiving unit, 222... Address specifying unit, 223... Generating unit, 224... Server transmitting unit, 3 .. advertising server, 31. , 312 ... advertising information storage unit, 32 ... control unit, 321 ... acquisition unit, 322 ... identification unit, 323 ... selection unit, 324 ... advertisement transmission unit, 4 ...・ Content server, 5 ... Communication network, S ... Advertising system

Claims (8)

An advertisement information storage unit that stores advertisement information and attribute information indicating an attribute of the advertisement information in association with each other;
An acquisition unit that acquires information related to a common display menu displayed in common with display content displayed by a common menu display module incorporated in the terminal;
A specifying unit for specifying an attribute of the common display menu based on information on the common display menu;
A selection unit that selects advertisement information from the advertisement information storage unit based on the identified attribute of the common display menu;
A transmission unit for transmitting the selected advertisement information to the terminal;
An advertising server comprising: The acquisition unit acquires a selection history of each of a plurality of categories included in the common display menu as information on the common display menu,
The specifying unit specifies an attribute corresponding to a category having a relatively large number of selections as an attribute of the common display menu based on the selection history.
The advertisement server according to claim 1. The acquisition unit further acquires information related to the display content displayed on the terminal,
The specifying unit specifies an attribute of the display content based on information on the display content,
The selection unit selects advertisement information from the advertisement information storage unit based on the identified attribute of the common display menu and the attribute of the display content.
The advertisement server according to claim 1 or 2. The acquisition unit acquires information indicating an update frequency of content corresponding to each of a plurality of categories included in the common display menu as information on the common display menu,
The specifying unit specifies an attribute corresponding to a category of content having a relatively high update frequency as an attribute of the common display menu based on the information indicating the update frequency;
The advertisement server according to any one of claims 1 to 3. The advertisement information storage unit further stores a time zone for displaying the advertisement information in association with the advertisement information and the attribute information,
The selection unit further selects the advertisement information from the advertisement information storage unit based on a time zone to which the current time belongs,
The advertisement server according to any one of claims 1 to 4. The acquisition unit acquires action history information indicating an action history on the web of the user of the terminal,
The specifying unit specifies the attribute of the user based on the behavior history information,
The selection unit selects the advertisement information from the advertisement information storage unit further based on the attribute of the user.
The advertisement server according to any one of claims 1 to 5. An advertising system comprising a terminal and an advertising server that is communicably connected to the terminal,
The terminal
A menu including a common display menu that is displayed in common with display content displayed by the common menu display module incorporated in the terminal and includes a link to the display content for each category, and advertisement information received from the advertisement server A display control unit for displaying a screen on the display unit;
The advertising server
An advertisement information storage unit that stores the advertisement information in association with attribute information indicating an attribute of the advertisement information;
An acquisition unit for acquiring information related to the common display menu displayed on the terminal;
A specifying unit for specifying an attribute of the common display menu based on information on the common display menu;
A selection unit that selects advertisement information from the advertisement information storage unit based on the identified attribute of the common display menu;
A transmission unit that transmits the selected advertisement information to the terminal,
Advertising system. Obtaining information on a common display menu displayed in common with display content displayed by a common menu display module incorporated in the terminal;
Identifying attributes of the common display menu based on information about the common display menu;
Selecting advertisement information from an advertisement information storage unit that associates and stores advertisement information and attribute information indicating the attribute of the advertisement information based on the identified attribute of the common display menu;
Transmitting the selected advertising information to the terminal;
An advertisement transmission method comprising:

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