JP2015040719A - Route generation system, route generation device, and route generation method - Google Patents

Route generation system, route generation device, and route generation method Download PDF

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JP2015040719A
JP2015040719A JP2013170673A JP2013170673A JP2015040719A JP 2015040719 A JP2015040719 A JP 2015040719A JP 2013170673 A JP2013170673 A JP 2013170673A JP 2013170673 A JP2013170673 A JP 2013170673A JP 2015040719 A JP2015040719 A JP 2015040719A
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information
route
unit
user
route generation
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JP2013170673A
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JP5986545B2 (en
Inventor
和幸 江口
Kazuyuki Eguchi
和幸 江口
耕平 安井
Kohei Yasui
耕平 安井
公樹 安藤
Koki Ando
公樹 安藤
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Kddi株式会社
Kddi Corp
Kddi株式会社
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Abstract

A moving route of a user is generated with high accuracy. A path generation system including a plurality of ultrasonic generators arranged in a predetermined area, a portable terminal, and a path generation apparatus that provides provided information to the portable terminal, the plurality of ultrasonic generation Each of the devices 1 includes a signal generation unit 12 that generates an ultrasonic signal on which distribution information is superimposed, and the mobile terminal 2 superimposes the ultrasonic signal on the ultrasonic signal reception unit 21 that receives the ultrasonic signal. An extraction unit 261 that extracts the distributed information and a terminal-side transmission unit 262 that transmits the distribution information to the route generation device. The route generation device 3 receives the distribution information from the mobile terminal 2. A route generation unit 324 that generates route information indicating a movement route of the user of the mobile terminal 2 in a predetermined area based on the unit 321, the received plurality of distribution information, and the time when the distribution information is received; Have[Selection] Figure 6

Description

  The present invention relates to a route generation system, a route generation device, and a route generation method for generating route information indicating a moving route of a mobile phone.

  2. Description of the Related Art Conventionally, an action history such as a user's travel route is analyzed using a GPS (Global Positioning System) or a wireless LAN. For example, Patent Document 1 discloses a technique for recording a movement route of a user of a mobile terminal using a GPS function provided in the mobile terminal.

JP 2009-288233 A

  However, the technique of recording the movement path of the user of the mobile terminal using GPS or wireless LAN has a problem that the movement path of the user in a narrow area cannot be recorded with high accuracy. For example, when a user's travel route is recorded using GPS, there is a problem that it is impossible to specify the floor of the building. In addition, since wireless LAN radio waves pass through walls, in areas where a plurality of stores are adjacent, such as shopping malls, based on radio waves transmitted from wireless LAN access points installed in adjacent stores. The mobile terminal user may be identified as being in the adjacent store. Thus, when recording the movement path | route of the user of a portable terminal using wireless LAN, there exists a problem that the shop which the user visited cannot be pinpointed correctly.

  Accordingly, the present invention has been made to solve these problems, and an object thereof is to provide a route generation system, a route generation device, and a route generation method capable of generating a user's movement route with high accuracy. .

  The route generation system according to the first aspect of the present invention includes a plurality of ultrasonic generators arranged in a predetermined area, a portable terminal, and route generation that generates route information indicating a movement route of a user of the portable terminal. Each of the plurality of ultrasonic generators includes a signal generator that generates an ultrasonic signal on which distribution information is superimposed, and the portable terminal includes the ultrasonic signal An ultrasonic signal receiving unit that receives the signal, an extraction unit that extracts the distribution information superimposed on the ultrasonic signal, and a terminal-side transmission unit that transmits the distribution information to the route generation device, The route generation device is configured to receive the distribution information from the portable terminal, the plurality of received distribution information, and the user in the predetermined area based on the time when the distribution information is received. of It has a route generating unit that generates a serial path information.

  According to this invention, since the route generation device generates route information based on a plurality of pieces of distribution information superimposed on each of the plurality of ultrasonic signals, for example, a wall that blocks the ultrasonic signals in a predetermined area Etc. can prevent the mobile terminal from receiving a plurality of ultrasonic signals simultaneously. Further, since ultrasonic waves have high directivity, reception of ultrasonic signals can be limited to a predetermined range. Therefore, the route generation system can accurately generate the movement route of the user of the mobile terminal.

The route generation device further includes an attribute information storage unit that stores the user identification information and the user attribute information in association with each other, and the terminal-side transmission unit includes the distribution information and the user identification. Information is transmitted to the route generation device, the device-side receiving unit receives the distribution information and the user identification information from the mobile terminal, and the route generation unit is configured to receive the user based on the user identification information. The attribute information is specified, and the specified attribute information and the generated route information are associated with each other and stored in a storage unit.
According to the present invention, the route generation device generates route information in association with the user's attribute information, so that the tendency of the movement route for each attribute information can be analyzed.

The route generation unit may generate average route information indicating an average travel route for each attribute information.
According to this invention, it is possible to analyze the relationship between attribute information and route information based on an average travel route for each attribute information.

The predetermined area is an area of a facility including a plurality of stores, and the route generation device selects at least one of the plurality of stores based on the route information and recommends the selected store. It further has these.
According to this invention, the route generation system can recommend, for example, stores that are not included in the route information of the user as stores that the user should enter.

In addition, the route generation device further includes an attribute information determination unit that determines estimated attribute information indicating attribute information corresponding to the user based on the route information. Further, the attribute information determination unit determines the estimated attribute information corresponding to the user based on a type of a product placed on the travel route of the user.
According to this invention, even if attribute information is not associated with a user in advance, the attribute information of the user can be estimated based on the travel route indicated by the route information. Thereby, the route generation system can make a recommendation suitable for the user using the estimated attribute information, for example.

In addition, the route generation device further includes an acquisition unit that acquires provision information based on the route information, and a device-side transmission unit that transmits the acquired provision information to the mobile terminal.
According to the present invention, the route generation device provides provision information that is likely to be of interest to the user, for example, by transmitting provision information related to a product or the like arranged on the route traveled by the user. can do. Therefore, more effective provision information can be provided to the user than when provision information that does not correspond to the route information is provided to the user.

  A route generation device according to a second aspect of the present invention is a device that receives distribution information extracted from an ultrasonic signal generated by a plurality of ultrasonic generators installed in a predetermined area from a mobile terminal. A route generation unit that generates route information indicating a movement route of the user of the mobile terminal in the predetermined area based on the reception unit, the plurality of received distribution information, and the time when the distribution information is received With.

In the route generation method according to the third aspect of the present invention, each of a plurality of ultrasonic generators arranged in a predetermined area generates an ultrasonic signal on which distribution information is superimposed; Receiving the ultrasonic signal; extracting the distribution information superimposed on the ultrasonic signal; transmitting the distribution information to a route generation device by the portable terminal; and receiving the plurality of distributions Generating route information indicating a moving route of the user of the mobile terminal in the predetermined area based on the information and the time when the distribution information is received.
According to these inventions, it is possible to achieve the same effect as the route generation system according to the first aspect.

  ADVANTAGE OF THE INVENTION According to this invention, a user's movement path | route can be produced | generated accurately.

1 is a schematic diagram of a route generation system according to a first embodiment. It is a functional lineblock diagram of an ultrasonic generator concerning a 1st embodiment, and a personal digital assistant. It is a functional lineblock diagram of the course generating device concerning a 1st embodiment. It is a figure which shows the example of arrangement | positioning of an ultrasonic generator in case the predetermined area which concerns on 1st Embodiment is an area which consists of a some shop. It is a figure which shows the user's movement path | route in the predetermined area shown to FIG. 4A. It is a figure which shows the example of arrangement | positioning of an ultrasonic generator in case the predetermined area which concerns on 1st Embodiment is an area which consists of one shop. It is the figure which produced | generated the graph in the shop layout shown by FIG. 5A. It is a figure which shows the user's movement path | route in the predetermined area shown to FIG. 5A. It is a figure which shows an example of the communication sequence until the route generation apparatus 3 produces | generates route information in the route generation system which concerns on 1st Embodiment. It is a functional lineblock diagram of the course generating device concerning a 2nd embodiment. It is a flowchart which shows the flow of the process which concerns on the recommendation part which concerns on 2nd Embodiment. It is a function block diagram of the route generation apparatus which concerns on 3rd Embodiment. It is a figure which shows the goods classification currently sold in the shop provided in the predetermined area which concerns on 3rd Embodiment, and a user's movement path | route.

Hereinafter, embodiments of the present invention will be described.
<First Embodiment>
[Outline of the route generation system S]
FIG. 1 is a schematic diagram of a route generation system S according to the first embodiment.
The route generation system S includes an ultrasonic generator 1, a mobile terminal 2, a route generation device 3, and a base station 4.

  The mobile terminal 2 receives an ultrasonic signal generated by each of the plurality of ultrasonic generators 1 arranged in a predetermined area, and extracts distribution information superimposed on the ultrasonic signal. The portable terminal 2 transmits the distribution information to the route generation device 3 via the base station 4. Here, the predetermined area may have various sizes. For example, the predetermined area may be the entire shopping mall or a single store provided in the shopping mall or the like.

  Here, the base station 4 is communicably connected to the mobile terminal 2 via a mobile phone line, and is communicably connected to the route generation device 3 via a network N composed of the Internet network or the like. Yes. The base station 4 transmits distribution information received from the mobile terminal 2 via the mobile phone line to the route generation device 3 via the network N.

When receiving the distribution information from the mobile terminal 2, the route generation device 3 acquires the provision information to be provided to the mobile terminal 2 based on the distribution information, and transmits the provision information to the mobile terminal 2. Here, the provision information is coupon information indicating a coupon that can be used in a store where the ultrasonic generator 1 is installed, or discount information or point information that can discount a product sold in the store. The route generation system S may further include a management system 8 that manages the provision information, and the route generation device 3 may acquire the provision information from the management system 8.
In addition, the route generation device 3 generates route information indicating the movement route of the user of the mobile terminal 2 in a predetermined area based on a plurality of pieces of distribution information received from the mobile terminal 2 within a predetermined period.

[Configuration Example of Ultrasonic Generator 1 and Portable Terminal 2]
Then, the function with which the ultrasonic generator 1 and the portable terminal 2 are provided is demonstrated. FIG. 2 is a functional configuration diagram of the ultrasonic generator 1 and the mobile terminal 2 according to the first embodiment.

A plurality of ultrasonic generators 1 are arranged in a predetermined area. The plurality of ultrasonic generators 1 are arranged, for example, so that generated ultrasonic signals do not interfere with each other.
The ultrasonic generator 1 stores a distribution information storage unit 11 and a signal generation unit 12.
The distribution information storage unit 11 stores distribution information. Here, the distribution information includes a device ID indicating identification information for identifying the ultrasonic generator 1 that transmits the distribution information. The distribution information may include, for example, a store ID for identifying a store where the ultrasonic generator 1 is installed, a facility ID for identifying a facility where the ultrasonic generator 1 is installed, and the like.

  The signal generation unit 12 modulates the distribution information stored in the distribution information storage unit 11 into ultrasonic waves, thereby generating an ultrasonic signal on which the distribution information is superimposed. Here, the intensity of the ultrasonic signal generated by the signal generator 12 may be changeable according to the size of a predetermined area and the number of ultrasonic generators 1 to be arranged. For example, an administrator of the ultrasonic generator 1 inputs the intensity of the ultrasonic signal of each ultrasonic generator 1 to a management apparatus that is communicably connected to the plurality of ultrasonic generators 1. The intensity of the ultrasonic signal of the sound wave generator 1 may be set. In addition, a floor map that can identify the position of the ultrasonic generator 1 installed in a venue or store where layout can be changed is displayed on the display unit provided in the management apparatus. Thus, the intensity of the ultrasonic signal of each ultrasonic generator 1 may be set.

The mobile terminal 2 includes an ultrasonic signal receiving unit 21, a terminal-side storage unit 22, an input unit 23, a display unit 24, a wireless unit 25, and a terminal-side control unit 26.
The ultrasonic signal receiver 21 is a receiver, for example, and receives an ultrasonic signal generated by the ultrasonic generator 1.

  The terminal side storage unit 22 is configured by, for example, a ROM and a RAM. The terminal-side storage unit 22 stores various programs for causing the mobile terminal 2 to function. The terminal-side storage unit 22 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via the network N.

The input unit 23 includes, for example, a button, a contact sensor arranged so as to be superimposed on the display unit 24, and the like. The input unit 23 receives an operation input from the user of the mobile terminal 2.
The display unit 24 is configured by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display. The display unit 24 displays provided information and the like according to the control of the terminal side control unit 26.

  The radio unit 25 modulates the signal output from the terminal-side control unit 26 to generate an RF (Radio Frequency) signal, and wirelessly transmits the RF signal to the base station 4 via an antenna (not shown). Further, the radio unit 25 demodulates the RF signal received via the antenna and outputs the demodulated signal to the terminal side control unit 26.

  The terminal side control part 26 is comprised by CPU, for example. The terminal-side control unit 26 comprehensively controls functions related to the mobile terminal 2 by executing various programs stored in the terminal-side storage unit 22. The terminal-side control unit 26 includes an extraction unit 261, a terminal-side transmission unit 262, and a terminal-side reception unit 263.

  The extraction unit 261 causes the ultrasonic signal reception unit 21 to start receiving an ultrasonic signal in response to an operation for obtaining the provision information being performed in the input unit 23. Then, the extraction unit 261 extracts the distribution information superimposed on the ultrasonic signal by demodulating the ultrasonic signal received by the ultrasonic signal receiving unit 21. The ultrasonic signal receiving unit 21 is operated so that the ultrasonic signal can be received at all times, and the extraction unit 261 is superimposed on the ultrasonic signal in response to the ultrasonic signal receiving unit 21 receiving the ultrasonic wave. The distribution information may be extracted.

  The terminal-side transmission unit 262 includes distribution information extracted from the ultrasonic signal by the extraction unit 261, reception time information indicating the time when the mobile terminal 2 received the distribution information, and a user ID that identifies the user of the mobile terminal 2. And transmitted to the route generation device 3 via the wireless unit 25. Specifically, the user ID is stored in advance in the terminal-side storage unit 22 of the mobile terminal 2, and the terminal-side transmission unit 262 responds that the extraction unit 261 has extracted the distribution information from the ultrasonic signal. The user ID is acquired. Note that the terminal-side transmission unit 262 may acquire a terminal ID for identifying the mobile terminal 2 instead of the user ID and transmit the acquired terminal ID to the route generation device 3.

  The terminal side receiving unit 263 receives the provision information from the route generation device 3 via the wireless unit 25. The terminal-side receiving unit 263 stores the received provision information in the terminal-side storage unit 22. The terminal side receiving unit 263 may display the provision information stored in the terminal side storage unit 22 on the display unit 24. Further, the terminal side receiving unit 263 may display the received provided information directly on the display unit 24.

[Configuration Example of Route Generation Device 3]
Next, functions provided in the route generation device 3 will be described. FIG. 3 is a functional configuration diagram of the route generation device 3 according to the first embodiment.
The path generation device 3 is a server, for example, and includes a device-side storage unit 31 and a device-side control unit 32.

  The device-side storage unit 31 is configured by, for example, a ROM and a RAM. The device-side storage unit 31 stores various programs for causing the route generation device 3 to function. The device-side storage unit 31 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via the network N.

  The apparatus-side storage unit 31 stores attribute information that associates and stores a provision information storage unit 311 that stores provision information to be provided to the mobile terminal 2, a user ID of the user of the mobile terminal 2, and attribute information indicating the attribute of the user. The storage unit 312 and the route information storage unit 313 that stores the route information generated by the route generation device 3 are stored.

  The device side control unit 32 is configured by, for example, a CPU. The device-side control unit 32 comprehensively controls functions related to the route generation device 3 by executing various programs stored in the device-side storage unit 31. The device-side control unit 32 includes a device-side reception unit 321, an acquisition unit 322, a device-side transmission unit 323, and a path generation unit 324.

  The device-side receiving unit 321 receives the distribution information, the reception time information, and the user ID from the mobile terminal 2, and stores the distribution information, the reception time information, and the user ID in the device-side storage unit 31 in association with each other.

  The acquisition unit 322 acquires the provision information stored in the provision information storage unit 311 based on the distribution information received by the device-side reception unit 321. Specifically, the provision information storage unit 311 stores, for example, the device ID included in the distribution information and the provision information, and the acquisition unit 322 refers to the provision information storage unit 311 and receives the information. Provided information associated with the device ID included in the distributed information is acquired.

  The device-side transmission unit 323 transmits the provision information acquired by the acquisition unit 322 to the mobile terminal 2 that transmitted the distribution information. In addition, after transmitting provision information, the apparatus side transmission part 323 associates provision information ID which identifies the provision information transmitted to the portable terminal 2, user ID of the said portable terminal 2, and transmission history information. May be stored in the device-side storage unit 31. Then, when transmitting the provided information acquired by the acquisition unit 322, the device-side transmission unit 323 refers to the transmission history information, and the user ID received by the device-side reception unit 321 within a predetermined period from the current time, It may be determined whether or not the provision information ID of the provision information is stored in association with each other. And the apparatus side transmission part 323 is that provision information is already transmitted with respect to the portable terminal 2 which transmitted the said user ID, when the user ID and the said provision information ID are linked | related and memorize | stored. It may be determined so that the same provision information is not transmitted.

  The route generation unit 324 generates route information indicating the movement route of the user of the mobile terminal 2 in a predetermined area based on the plurality of pieces of distribution information received by the device-side receiving unit 321 and the time when the distribution information is received. Generate. Specifically, the route generation unit 324 refers to the reception history information, is associated with the user ID received by the device-side reception unit 321, and is based on a plurality of distribution information and reception time information received within a predetermined period. To generate route information. In addition, although the time (reception time) which received delivery information is specified based on the reception time information received from the portable terminal 2, the time when the apparatus side receiving part 321 received delivery information is good also as reception time.

  Subsequently, the route generation unit 324 stores the received user ID and the generated route information in the route information storage unit 313 in association with each other. Here, when the user ID and the route information are already associated and stored in the route information storage unit 313, the route generation unit 324 newly adds the route information stored in the route information storage unit 313. You may update to the produced | generated route information.

  FIG. 4A is a diagram illustrating an arrangement example of the ultrasonic generator 1 when the predetermined area according to the first embodiment is an area including a plurality of stores. In the arrangement example shown in FIG. 4A, it can be confirmed that a plurality of stores (store A to store I) are provided side by side across the passage. And the ultrasonic generator 1 (ultrasonic generator 1-1, 1-2, ..., 1-8, 1-9) is arrange | positioned in the entrance vicinity of these stores A-store I, respectively. I can confirm that.

  For example, it is assumed that the user U who has the portable terminal 2 enters the store A, the store G, and the store D in order. And the portable terminal 2 is the ultrasonic generator 1-1 arrange | positioned in the store A, the ultrasonic generator 1-8 arrange | positioned in the store G, and the ultrasonic generator 1- arrange | positioned in the store D. It is assumed that the ultrasonic signals are received from 4 and the distribution information included in these ultrasonic signals is transmitted to the route generation device 3.

  Then, the device-side receiving unit 321 receives the user ID, the distribution information, and the reception time information from the mobile terminal 2 three times, and stores them in the device-side storage unit 31 as reception history information. The route generation unit 324 refers to the reception history information and generates route information indicating the movement route R1 of the user U based on the received distribution information and reception time information. FIG. 4B is a diagram illustrating a travel route R1 of the user U in the predetermined area illustrated in FIG. 4A. According to the movement route R1, it can be confirmed that the user U has entered the store A, the store G, and the store D in this order.

  FIG. 5A is a diagram illustrating an arrangement example of the ultrasonic generator 1 when the predetermined area according to the first embodiment is an area including one store. In FIG. 5A, a plurality of product shelves are arranged in the store, and a passage is formed. 5A, a plurality of ultrasonic generators 1 (ultrasonic generators 1-11, 1-12,..., 1-15, 1-16) are arranged in the passage. .

  Here, when arrange | positioning the some ultrasonic generator 1 in one shop, it arrange | positions as follows. First, a graph is generated with the intersections and entrances on the passages as nodes and the passages between the nodes as edges. And according to the number of the produced | generated nodes, the some ultrasonic generator 1 is arrange | positioned. FIG. 5B is a diagram in which a graph is generated in the store layout shown in FIG. 5A. In the layout shown in FIG. 5A, since there are two entrances and four intersections on the passage, as shown in FIG. 5B, six nodes (nodes N-1, N-2,..., N- 5, N-6) is generated, and a graph with the paths between these nodes as edges is generated. And since the number of produced | generated nodes is 6, the six ultrasonic generators 1 are arrange | positioned.

  For example, the user U who has the mobile terminal 2 enters the store shown in FIG. 5A, and the mobile terminal 2 starts from the ultrasonic generators 1-11, 1-12, 1-15, and 1-16 in order. It is assumed that the sound wave signals are received and the distribution information, the user ID, and the reception time information included in these ultrasonic signals are transmitted to the route generation device 3. Then, the device-side receiving unit 321 receives the distribution information, the user ID, and the reception time information from the mobile terminal 2 four times, and stores them in the device-side storage unit 31 as reception history information. Then, the route generation unit 324 refers to the reception history information and generates route information indicating the movement route R2 of the user U based on the received distribution information and reception time information. FIG. 5C is a diagram illustrating a travel route R2 of the user U in the predetermined area illustrated in FIG. 5A. According to the movement route R2, it can be confirmed that the user U has moved the position where the ultrasonic generators 1-11, 1-12, 1-15, and 1-16 are arranged.

  As described above, the route information generated by the route generation unit 324 includes at least the reception time, the position of the received ultrasonic generator 1 or the position specified by the distribution information, or the store ID for identifying the store. A combination may be used, and any combination of the order specified by the reception time, the position of the received ultrasonic generator 1 or the position specified by the distribution information, or the store ID may be used. Further, when the route generation unit 324 stores network information including nodes and edges in the store, it is based on at least the reception time, the received distribution information of the ultrasonic generator 1, and the network information. Information obtained by route search may be generated as route information.

  The path generation unit 324 may further store an area where ultrasound can be acquired from the ultrasound generator 1 and an area where ultrasound cannot be acquired. Based on the distribution information and the reception time received from the mobile terminal 2 at predetermined intervals, the route generation unit 324 determines that the distribution signal is present in the area indicated by the distribution signal, and if there is no distribution signal, The area may be determined as an area where ultrasonic waves cannot be acquired (for example, a staircase, a common space, a passage portion, etc.), and route information may be generated with a combination thereof.

  The route generation unit 324 specifies user attribute information based on the user ID, and stores the specified attribute information and the generated route information in the device-side storage unit 31 in association with each other. Specifically, the route generation unit 324 refers to the attribute information storage unit 312 and identifies user attribute information associated with the user ID received from the mobile terminal 2. Then, the route generation unit 324 stores the identified attribute information and the generated route information in the route information storage unit 313 in association with each other.

  In addition, the route generation unit 324 periodically generates average route information indicating an average travel route for each attribute information for a plurality of route information stored in the route information storage unit 313, and generates the generated average route. The information is stored in the route information storage unit 313 in association with the attribute information. For example, the route generation unit 324 generates, as attribute information, average route information of “30's male” and average route information of “20's female”.

[Communication sequence of the route generation system S]
FIG. 6 is a diagram illustrating an example of a communication sequence until the route generation device 3 generates route information in the route generation system S according to the first embodiment.
First, the ultrasonic generator 1 generates an ultrasonic signal on which distribution information including at least a device ID is superimposed (S1).

Subsequently, when the ultrasonic signal receiving unit 21 receives the ultrasonic signal, the extracting unit 261 extracts the distribution information included in the ultrasonic signal (S2). Subsequently, the terminal-side transmission unit 262 acquires the user ID of the mobile terminal 2 and transmits the distribution information, the reception time information indicating the reception time of the distribution information, and the user ID to the route generation device 3.
Subsequently, the device-side receiving unit 321 receives distribution information, reception time information, and a user ID from the mobile terminal 2.

Subsequently, the acquisition unit 322 refers to the provision information storage unit 311 and obtains provision information related to the received distribution information (S3). Subsequently, the device-side transmission unit 323 transmits the provision information acquired by the acquisition unit 322 to the mobile terminal 2.
Subsequently, the terminal-side receiving unit 263 receives the provision information from the route generation device 3 via the wireless unit 25 and stores the provision information in the terminal-side storage unit 22 (S4).

  Subsequently, the route generation unit 324 generates route information based on the distribution information, the reception time information, and the user ID received by the device side reception unit 321 (S5). Specifically, the route generation unit 324 refers to the reception history information, is associated with the user ID received by the device-side reception unit 321, and is based on a plurality of distribution information and reception time information received within a predetermined period. To generate route information.

Subsequently, the path generation unit 324 refers to the attribute information storage unit 312 and acquires user attribute information associated with the user ID received by the device-side receiving unit 321 (S6).
Subsequently, the route generation unit 324 associates the generated route information with the acquired user attribute information, and stores them in the route information storage unit 313 (S7).

  In addition, the order of the process of S3 and the process from S5 to S7 is not limited to the above-described one. For example, the process of S3 and the process from S5 to S7 may be executed in parallel. After executing the processing from S5 to S7, the processing of S3 may be executed.

  Here, when executing the process of S3 after executing the processes from S5 to S7, the apparatus-side transmitting unit 323 may transmit the provided information acquired based on the generated route information to the portable terminal 2. . Specifically, a product ID for identifying a product and provision information are stored in the device-side storage unit 31 in association with each other, and the acquisition unit 322 is displayed on the route indicated by the route information generated by the route generation unit 324. The product ID is specified based on the product being sold. Then, the acquisition unit 322 refers to the device-side storage unit 31 and acquires the provision information associated with the specified product ID. Then, the device-side transmission unit 323 transmits the acquired provision information to the mobile terminal 2.

[Effect in the first embodiment]
As described above, the mobile terminal 2 of the route generation system S according to the first embodiment transmits the distribution information extracted from the ultrasonic signal to the route generation device 3. Then, the route generation device 3 obtains route information indicating the movement route of the user of the portable terminal 2 in a predetermined area based on the plurality of pieces of distribution information received from the portable terminal 2 and the time when the distribution information is received. Generate.

  As described above, the path generation system S generates path information based on a plurality of pieces of distribution information superimposed on each of the plurality of ultrasonic signals. For example, a wall that blocks the ultrasonic signals within a predetermined area, or the like. It is possible to prevent the mobile terminal 2 from receiving a plurality of ultrasonic signals at the same time. Therefore, the route generation system S can accurately generate the movement route of the user of the mobile terminal 2.

<Second Embodiment>
[Recommend the store based on other users' trends]
Next, the second embodiment will be described. The second embodiment is different from the first embodiment in that the route generation device 3 selects a store based on another user's tendency and recommends information related to the selected store to the user. The same. In the second embodiment, the predetermined area is an area of a facility including a plurality of stores. Further, in the second embodiment, the description is made on the assumption that the target of the recommendation is information related to the store. For example, information related to the product displayed in the store, Other information such as event information held in the area shall also be included.

FIG. 7 is a functional configuration diagram of the route generation device 3 according to the second embodiment.
The route generation device 3 according to the second embodiment further includes a recommendation unit 325 that selects a store to recommend to a user based on a tendency of another user.

  Specifically, the recommendation unit 325 selects at least one of a plurality of stores existing in a predetermined area based on the route information, and recommends the selected store. Hereinafter, detailed functions of the recommendation unit 325 will be described with reference to flowcharts. FIG. 8 is a flowchart showing a flow of processing related to the recommendation unit 325 according to the second embodiment.

  First, the recommendation part 325 specifies the user who becomes the object which recommends a shop, and acquires the route information of the said user (S11). For example, the recommendation unit 325 sets the user corresponding to the user ID received by the device-side reception unit 321 as a recommendation target user, and acquires the route information of the user generated by the route generation unit 324. The recommendation unit 325 selects one or a plurality of user IDs from the user IDs stored in association with the route information in the route information storage unit 313, and selects a user corresponding to the user ID as a recommendation target. It may be a user. Then, the recommendation unit 325 may acquire the route information associated with the selected user ID from the route information storage unit 313.

Subsequently, the recommendation unit 325 refers to the attribute information storage unit 312 and identifies attribute information associated with the identified user ID of the user (S12).
Subsequently, the recommendation unit 325 refers to the route information storage unit 313 and acquires average route information corresponding to the specified attribute information (S13).

  Subsequently, the recommendation unit 325 selects a store based on the user's route information acquired in S11 and the average route information acquired in S13 (S14). Specifically, the recommendation unit 325 compares the travel route indicated by the user route information with the travel route indicated by the average route information, and is not included in the travel route indicated by the user route information. A store included in the travel route indicated by the information is specified.

  Subsequently, the recommendation unit 325 generates recommendation information including a message prompting entry to the specified store, and transmits the recommendation information to the mobile terminal 2 via the device-side transmission unit 323, thereby selecting the selected store. The user is recommended to the mobile terminal 2 (S15).

  In addition, although the recommendation part 325 selected the shop recommended to a user using route information, it is not restricted to this. For example, the device-side storage unit 31 stores the user ID and the identification information of the store where the user has entered in association with each other, and the recommendation unit 325 identifies the store where another user has entered as a store to recommend. May be.

[Effects of Second Embodiment]
As described above, the recommendation unit 325 of the route generation device 3 according to the second embodiment selects at least one of a plurality of stores based on the user's route information, and recommends the selected store to the user.

  In this way, the route generation system S identifies, for example, stores that are not included in the travel route indicated by the route information of the user, that is, stores that the user has not entered, and the user enters the store. It can be recommended as a store to store. Further, by selecting a store that is included in the travel route indicated by the average route information associated with the user's attribute and is not included in the user's travel route, a store suitable for the user's attribute is selected. Can recommend.

<Third Embodiment>
[Estimating user attribute information based on route information]
Subsequently, a third embodiment will be described. The third embodiment is different from the first embodiment in that attribute information corresponding to a user and estimated attribute information estimated are determined based on route information, and is the same in other points.

FIG. 9 is a functional configuration diagram of the route generation device 3 according to the third embodiment.
As illustrated in FIG. 9, the route generation device 3 according to the third embodiment further includes an attribute information determination unit 326.

  The attribute information determination unit 326 determines estimated attribute information that is estimated as attribute information corresponding to the user, based on the route information generated from the distribution information. Specifically, the attribute information determination unit 326 determines the estimated attribute information corresponding to the user based on the type of product placed on the user's travel route. More specifically, the attribute information determination unit 326 determines the estimated attribute information based on the type of product displayed in common with the store where the user entered. Here, the product type displayed in the store is stored in the store information storage unit 314. The attribute information determination unit 326 may store the determined estimated attribute information and the user ID in the attribute information storage unit 312 in association with each other.

  FIG. 10 is a diagram illustrating the types of products displayed in a store provided in a predetermined area according to the third embodiment and the movement route R3 of the user U. In FIG. 10, information such as “Ladies' wear” and “Clothing accessories” displayed under each store indicates the type of product displayed at the store.

  From the movement route R3 shown in FIG. 10, it can be confirmed that the user U has entered the store A, the store G, and the store D. The type of the product displayed in the store A is “Ladies' wear”, the type of the product displayed in the store G is “Men's / Ladieswear” and “Clothing goods”, and the product displayed in the store D It can be confirmed that the type is “Ladies' wear” and “Clothing goods”. In this case, the attribute information determination unit 326, based on the product type “Ladiesware” displayed in common with the store where the user U has entered, the attribute information “ "Women" is determined as estimated attribute information.

  Note that the attribute information determination unit 326 is not limited to the above-described method, and may determine the estimated attribute information by another method. For example, the attribute information determination unit 326 aggregates the products arranged on the travel route indicated by the user's route information for each product type, and determines the attribute corresponding to the product type with many aggregation results as estimated attribute information. May be.

[Effect in the third embodiment]
As described above, the attribute information determination unit 326 of the route generation device 3 according to the third embodiment determines the estimated attribute information indicating the attribute information corresponding to the user based on the route information. Further, the attribute information determination unit 326 determines the estimated attribute information corresponding to the user based on the type of product placed on the user's travel route.

  By doing in this way, even if it is a case where attribute information is not previously linked | related with a user, the said user's attribute information can be estimated based on the movement route which route information shows. Thereby, the route generation system S can make a recommendation suitable for the user using the estimated attribute information, for example.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above embodiment. In particular, the specific embodiments of the distribution / integration of the devices are not limited to those illustrated above, and all or a part thereof may be added in arbitrary units according to various additions or according to functional loads. It can be configured functionally or physically distributed and integrated.

DESCRIPTION OF SYMBOLS 1 ... Ultrasonic generator, 11 ... Distribution information storage part, 12 ... Signal generation part, 2 ... Portable terminal, 21 ... Ultrasonic signal receiving part, 22 ... Terminal side memory | storage , 23 ... input unit, 24 ... display unit, 25 ... radio unit, 26 ... terminal side control unit, 261 ... extraction unit, 262 ... terminal side transmission unit, 263 ··· Terminal side receiving unit, 3 ... Route generation device, 31 ... Device side storage unit, 311 ... Provided information storage unit, 312 ... Attribute information storage unit, 313 ... Route information storage unit 314: Store information storage unit, 32: Device side control unit, 321 ... Device side reception unit, 322 ... Acquisition unit, 323 ... Device side transmission unit, 324 ... Path side Generation unit, 325 ... recommendation unit, 326 ... attribute information determination unit, 4 ... base station, 8 ... management system, S ... route generation system

Claims (9)

  1. A path generation system comprising a plurality of ultrasonic generators arranged in a predetermined area, a mobile terminal, and a path generation apparatus that generates path information indicating a movement path of a user of the mobile terminal,
    Each of the plurality of ultrasonic generators has a signal generator that generates an ultrasonic signal on which distribution information is superimposed,
    The portable terminal is
    An ultrasonic signal receiving unit for receiving the ultrasonic signal;
    An extraction unit for extracting the distribution information superimposed on the ultrasonic signal;
    A terminal-side transmitter that transmits the distribution information to the route generation device;
    Have
    The route generation device includes:
    A device-side receiving unit that receives the distribution information from the mobile terminal;
    A route generation unit that generates the route information of the user in the predetermined area based on the plurality of received distribution information and the time when the distribution information is received;
    A route generation system having:
  2. The route generation device further includes an attribute information storage unit that stores the identification information of the user and the attribute information of the user in association with each other,
    The terminal-side transmission unit transmits the distribution information and the user identification information to the route generation device,
    The device-side receiving unit receives the distribution information and the user identification information from the mobile terminal,
    The route generation unit identifies the user attribute information based on the user identification information, associates the identified attribute information with the generated route information, and causes the storage unit to store the attribute information.
    The route generation system according to claim 1.
  3. The route generation unit generates average route information indicating an average travel route for each attribute information.
    The route generation system according to claim 2.
  4. The predetermined area is an area of a facility including a plurality of stores,
    The route generation device further includes a recommendation unit that selects at least one of the plurality of stores based on the route information and recommends the selected store.
    The route generation system according to any one of claims 1 to 3.
  5. The route generation device further includes an attribute information determination unit that determines estimated attribute information indicating attribute information corresponding to the user based on the route information.
    The route generation system according to any one of claims 1 to 4.
  6. The attribute information determination unit determines the estimated attribute information corresponding to the user based on the type of product placed on the travel route of the user.
    The route generation system according to claim 5.
  7. The route generation device includes:
    An acquisition unit for acquiring provided information based on the route information;
    A device-side transmission unit that transmits the acquired provision information to the portable terminal;
    The route generation system according to any one of claims 1 to 6.
  8. A device-side receiving unit that receives distribution information extracted from the ultrasonic signals generated by a plurality of ultrasonic generators installed in a predetermined area from the mobile terminal;
    A route generation unit that generates route information indicating a movement route of the user of the mobile terminal in the predetermined area based on the plurality of received distribution information and the time when the distribution information is received;
    A path generation device comprising:
  9. Each of a plurality of ultrasonic generators arranged in a predetermined area generates an ultrasonic signal on which distribution information is superimposed;
    A portable terminal receiving the ultrasonic signal;
    Extracting the delivery information superimposed on the ultrasound signal;
    The portable terminal transmitting the distribution information to a route generation device;
    Generating route information indicating a movement route of the user of the mobile terminal in the predetermined area based on the plurality of received distribution information and the time when the distribution information is received;
    A path generation method comprising:
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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001143184A (en) * 1999-11-09 2001-05-25 Oichi Atoda System for analyzing and totalizing movement history of mobile object
JP2006185293A (en) * 2004-12-28 2006-07-13 Hitachi Software Eng Co Ltd Customer information collection system
JP2010026696A (en) * 2008-07-17 2010-02-04 Oki Electric Ind Co Ltd Marketing information collection system
JP2010231470A (en) * 2009-03-27 2010-10-14 Advanced Telecommunication Research Institute International Information providing system
JP2012073915A (en) * 2010-09-29 2012-04-12 Dainippon Printing Co Ltd Movement management system, information processor, movement management method and program

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001143184A (en) * 1999-11-09 2001-05-25 Oichi Atoda System for analyzing and totalizing movement history of mobile object
JP2006185293A (en) * 2004-12-28 2006-07-13 Hitachi Software Eng Co Ltd Customer information collection system
JP2010026696A (en) * 2008-07-17 2010-02-04 Oki Electric Ind Co Ltd Marketing information collection system
JP2010231470A (en) * 2009-03-27 2010-10-14 Advanced Telecommunication Research Institute International Information providing system
JP2012073915A (en) * 2010-09-29 2012-04-12 Dainippon Printing Co Ltd Movement management system, information processor, movement management method and program

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