JP2011033785A - Animation viewing system using actual vehicle - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enhance an advertising effect by an actual vehicle placed in a car dealer or the like. <P>SOLUTION: A rear projection film is stuck to the outside surface of a windshield of the actual vehicle, and animation data (including specification information of the actual vehicle, animation of a traveling condition, payment simulation information or the like) are projected from the outside by a projector so that a prospective customer can view the information while being on board in the actual vehicle with a salesperson. In addition, information such as an advertisement can be displayed on a paned window of the actual vehicle in travel. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a moving image browsing system that projects a moving image on a window glass of a real vehicle.

  At the car dealership, the biggest bottleneck when a salesperson conducts a business negotiation with a customer visiting the store is immediately preparing a test ride of the customer's desired specifications (eg grade, color, external options, in-vehicle options, etc.) It was impossible.

  For this purpose, the customer (probable customer) who is wondering about purchasing has been devised to view and view the moving image with a catalog or a display device to improve the purchase intention of the prospective customer.

  However, it is difficult for the prospective customer to imagine the specifications he / she wants from catalogs or video data alone, and lacks the opportunity to lead to a psychological purchasing motivation as to how it looks from the outside when he / she actually gets on board. The current situation is that it does not lead to purchasing behavior.

JP 2009-128395 A

  The present invention has been made in view of such a point, and firstly, it is to provide a moving image browsing system capable of stimulating purchase intention using an actual vehicle dispatched to a car dealer. Secondly, it is to provide a browsing system for advertisement information using a running vehicle.

  In order to solve the above problems, the present invention employs the following means.

  The first aspect of the present invention relates to a rear projection film affixed to the outer surface of a windshield of an actual vehicle and a rear projection film disposed on the outer surface side of the front windshield of the actual vehicle and affixed to the windshield. Riding using a real vehicle, comprising: a projector that projects moving image data; an output device that outputs moving image data projected from the projector; and a control device disposed in the vehicle to control the output device This is a type moving image browsing system.

Here, the rear projection film is a general term for a rear projection screen and a rear projection screen, and “Vikuiti” (trademark of 3M, RPF120 rear projection film) of 3M can be used. This film is provided with a pressure-sensitive adhesive layer on one side of a transparent film made of vinyl chloride, a black vinyl chloride layer having light absorption characteristics on the other side, and a glass lens in a matrix on the upper layer. It is arrange | positioned and the said adhesive bond layer side is stuck on the window glass surface. Then, by projecting a moving image from the outside of the glass lens on the other surface side with a projector, it is possible for the viewer who is outside the window glass on the one surface side to view the moving image.

In addition to the above, “DILAD screen” (Kimoto's trademark, product numbers T40Si, T90SK, GSK, WSK, etc.) can also be used as the rear projection film. There is “T40Si” etc. that can display the background while displaying an image and can secure a feeling of open space.

  According to a second aspect of the present invention, the moving image data is a moving image indicating a running state of the actual vehicle. In this way, the user's willingness to purchase the actual vehicle can be improved by browsing the travel mode of the actual vehicle in a moving image while the vehicle is in the actual vehicle.

  According to a third aspect of the present invention, as the moving image data, business information including moving image, still image, character information, or the like such as specification information, price information, or payment simulation information of the actual vehicle is used. The business negotiation is advanced while browsing the business negotiation information output from the output device and the projector via the personal computer as the control device operated by the salesperson who rides in the vehicle.

  In this way, by viewing the specification information, price information, and payment simulation displayed on the windshield while the salesperson and the customer (prospect customer) are in the passenger seat of the actual vehicle, there is a sense of presence inside the actual vehicle. By proceeding with business negotiations in space, it is possible to increase the possibility of leading to business negotiations.

  According to a fourth aspect of the present invention, a viewer outside the vehicle views the rear projection film affixed to the inner surface of the window glass of the actual vehicle, and the rear projection film disposed in the car of the actual vehicle and affixed to the window glass. Information for a viewer outside the vehicle, comprising: a projector that projects possible moving image data; an output device that outputs moving image data projected from the projector; and a control device that controls the output device. It is the information browsing system using the real vehicle which displays.

  According to this, in order to display a moving image through the window glass for a viewer (a prospective customer) outside the vehicle using the actual vehicle, the actual vehicle as a display medium is associated with the viewer's brain together with the moving image. It becomes possible to improve the advertising effect and promote purchasing behavior.

  According to a fifth aspect of the present invention, the moving image data projected onto the window glass is used as option information relating to specifications in the vehicle such as seat arrangement and seat color of the actual vehicle.

  In other words, by visually projecting the interior of the vehicle (seat color, seat arrangement, and family riding state) that would be visible through the window glass of the actual vehicle onto the window glass itself, the viewer can be externally You can easily imagine what it looks like, and can promote purchasing behavior.

  According to a sixth aspect of the present invention, a rear projection film affixed to the inner surface of the rear glass of an actual vehicle and a rear projection film disposed in the vehicle and affixed to the rear glass can be viewed by passengers of the following vehicle at the time of traveling Moving image information for a occupant of a following vehicle, comprising: a projector that projects dynamic moving image data; an output device that outputs moving image data projected from the projector; and a control device that controls the output device. It is an information browsing system using an actual vehicle for browsing.

  According to this, moving image information (for example, display information indicating advertisement information or the state of the vehicle (hazard or emergency stop)) is displayed to the occupant of the following vehicle (driver in the driver's seat or passenger in the passenger seat). Can be made.

  According to a seventh aspect of the present invention, in addition to the above, an imaging unit that images the front shape of the subsequent vehicle, a vehicle type determination unit that is provided in the control device and determines the vehicle type of the subsequent vehicle from the front shape, and the above are determined. An advertisement moving image related table that associates an optimal advertising moving image with a subsequent vehicle based on the vehicle type, and a moving image that reads out the advertisement moving image data associated with the advertisement related table from the storage means and outputs the data to the output device Output means.

  That is, the vehicle type of the following vehicle is further discriminated in the configuration described in the sixth embodiment (for example, if the subsequent vehicle is a hybrid car, the moving image advertisement information of the hybrid car lined up as an actual vehicle) The adapted advertisement moving image data can be viewed by the occupant of the following vehicle.

  According to the present invention, by using the window glass of an actual vehicle to display moving image information on the window glass, information on promotion of purchase behavior and advertising effect that is considered to be an actual vehicle for the viewer can be obtained. You can browse.

Explanatory drawing which shows the state which stuck the rear projection film on the outer surface of the windshield, and projected the information data from the outside System configuration schematic diagram for allowing passengers in boarding state to browse information from outside Cross-sectional configuration diagram of rear projection film Display example when projecting a moving image from the inside of a car with a rear projection film affixed to the inside of the side glass with a projector installed inside the car Explanatory drawing showing the arrangement configuration of the projector in the car Explanatory drawing which shows the example of a display for making a following vehicle browse information. System configuration block diagram for discriminating the type of the following vehicle using the rear camera and displaying the optimum information Explanatory drawing showing the table structure

  Hereinafter, the best embodiment of the present invention will be described with reference to the drawings.

(First embodiment: System for boarding and browsing inside a car)
1-3 is a figure for demonstrating the 1st Embodiment of this invention. In this embodiment, a rear projection film is affixed to the outer surface of the windshield of the actual vehicle. As this rear projection film, “Vikuiti” manufactured by 3M (trademark of 3M, RPF120 rear projection film) can be used. As shown in FIG. 3, this film is provided with an adhesive layer made of an adhesive on one side (left side in the figure) of a transparent film (transparent vinyl chloride layer) made of vinyl chloride, and the other side (right side in the figure). Is provided with a light-absorbing black vinyl chloride layer having a light-absorbing property, and further, glass lenses are arranged in a matrix on the upper layer, and the adhesive layer side is attached to the window glass (FG) surface. Yes. Then, by projecting a moving image with a projector (PRJ) from the outside of the glass lens on the other surface side, a moving image can be viewed by a viewer who is outside the window glass on the one surface side. ing.

In addition to the above, “DILAD screen” (trademark of Kimoto Co., Ltd., product numbers T40Si, T90SK, GSK, WSK, etc.) can be used as the rear projection film. There is “T40Si” etc. that can display the background while displaying the image and can secure a feeling of openness of the space.

  In short, as long as the rear projection film has a mechanism in which a moving image is projected from the rear side and can be viewed from the front side, any material, thickness such as film, sheet, screen, panel etc. It may be of a shape.

  In these rear projection films, since the projection light from the projector (PRJ) can be viewed by the viewer through the glass lens or the diffusion layer, the light source is not visually recognized by the viewer as a hot point. .

  As shown in FIG. 2, the projector (PRJ) is disposed in front of the windshield (FG) of the actual vehicle, and a moving image is displayed on the rear projection film (RPF) attached to the outside of the windshield (FG). Projection is possible. Here, the amount of light of the projector (PRJ) depends on the application area of the rear projection film (RPF), but when the aspect ratio of the screen is 16: 9, it corresponds to 35 inches, 1500 lumens or more, and 45 inches. 2000 lumens or more, equivalent to 60 inches and 4000 lumens or more are preferable.

  In the figure, the projector (PRJ) is disposed on the front upper side of the windshield (FG) of the actual vehicle, but may be disposed on the hood of the actual vehicle or on the lower front side. Preferably, the projector (PRJ) has a function of correcting the projected moving image, and the rear projection film (RPF) is disposed in an oblique state with respect to the projection axis of the projector. However, it is possible to project moving images.

  The projector (PRJ) is connected to an output device. This output device is a personal computer, video playback device, etc. in which moving image data is stored in a hard disk device, and can be controlled from a control device (car navigation device, video operation remote control, personal computer device, etc.) disposed in the vehicle. It has become.

  In this state, the viewer gets on the driver's seat and the passenger seat of the actual vehicle and controls the control device (car navigation device, video operation remote control, personal computer device, etc.) to control the windshield from the projector (PRJ). A desired moving image can be displayed on (FG). At this time, by displaying the actual driving image of the actual vehicle, the viewer can experience as if he / she is driving the actual vehicle.

  In addition, a drive simulator or a drive game using an actual vehicle is controlled by attaching a switch or a sensor to an actual vehicle driving device such as a handle (HD), a brake, an accelerator, or a brake as a control device to control the projected image. It can also be.

  Furthermore, in the case of an actual vehicle placed at a car dealer, etc., a prospective customer gets on the driver's seat, a salesperson rides on the passenger seat, and the salesperson brings a control device such as a personal computer. By displaying the actual vehicle price list, specification image, character information, payment simulation calculation result data, etc. calculated from the projector (PRJ) on the windshield (FG) through an external output device connected by wireless LAN. Various data can be browsed by a prospective customer who has boarded the driver's seat in the state of getting on the actual vehicle.

In this embodiment, a windshield (RPF) pasted on a rear projection film (RPF) with a prospective customer and a sales person getting on the driver's seat and the passenger's seat of the actual vehicle, respectively, and the sales person bringing a control device such as a personal computer. FG) describes the case of projecting a moving image. At this time, the seating sensor provided in the actual vehicle detects whether or not the driver seat or the passenger seat is seated, and the moving image associated with each seating state Image data may be projected.

  For example, when only the driver's seat is detected, there is a high possibility that the prospective customer is seated in the driver's seat, so a moving image indicating the running state of the actual vehicle is projected. On the other hand, when both the driver's seat and the passenger's seat are detected, a price list of the actual vehicle, an image of specifications, character information, payment simulation calculation result data, and the like may be projected.

  In order to realize the system as described above, it is only necessary to provide a seating state correspondence table in which a seating state and an output moving image are associated with each other in a table set in a flash memory (FM) of a control device described later. Specifically, when the seating state of only the driver's seat is detected, a moving image indicating the driving state of the actual vehicle is output, and when the seating state of both the driver's seat and the passenger seat is detected, the price list and specifications of the actual vehicle are displayed. What is necessary is just to be related so that a moving image may be output.

  Furthermore, the first embodiment can also be applied as a driving simulator required by a non-life insurance company or the like.

  For example, a steering wheel switch for detecting a steering operation on a real vehicle, a brake switch for detecting a braking operation, an accelerator switch for detecting an accelerator operation, and the like are connected to a control device in advance, and a subject seated in a driver's seat takes a projector (PRJ) The driving ability of the subject may be calculated by measuring how long the handle operation, the brake operation, or the accelerator operation is performed on the projected moving image.

  As described above, in the present embodiment, a driving simulator can be realized only by adding a few mechanisms to an actual vehicle, and it is possible to construct a driving simulation system at an insurance company, the police, or the like at a low cost.

(Second embodiment: a system in which a projector is arranged in a vehicle and viewed from the outside)
4-6 is explanatory drawing which shows the 2nd Embodiment of this invention. The present embodiment is characterized in that a projector (PRJ) is arranged inside a real vehicle, a rear projection film (RPF) is attached to the inside of the window glass of the real vehicle, and a moving image is displayed to the outside. That is, the viewer browses the moving image projected on the window glass from the outside of the actual vehicle.

  FIG. 5 shows an arrangement state of a pair of projectors (PRJ) suspended from the ceiling of the actual vehicle. In this figure, a moving image is projected from each projector onto a rear projection film (RPF) affixed to the inner surface of the side glass (SG). Since these system configurations are the same as those in the first embodiment, description thereof will be omitted.

  In the figure, a moving image in a state where the same family (for example, the person, his wife, a pet, etc.) as the family arrangement of the customer himself / herself is on the side window of the actual vehicle can be displayed.

  At this time, a plurality of moving images showing the riding state in a plurality of different family configurations (number of people and presence / absence of pets) are stored in advance in the hard disk device in the output device, and the family configuration etc. By inputting information, a corresponding moving image can be projected from the output device from the projector (PRJ).

  As a result, the prospective customer can easily assume a state where his / her family is in the actual vehicle.

Also, moving images of different seat colors of the actual vehicle or moving images of a plurality of seat arrangements may be stored in advance in a hard disk device in the output device and sequentially projected from the projector (PRJ).

  In the present embodiment, a case has been described where a moving image is projected from a projector (PRJ) disposed in-house to a rear projection film (PRF) affixed to the inner surface of the side glass (SG). Alternatively, a rear projection film (RPF) may be affixed to the vehicle interior side such as a glass sunroof or a moon roof, and a moving image may be projected from a projector (PRJ) installed in the vehicle.

(Third embodiment: a system in which a projector is arranged in a vehicle and a subsequent vehicle that is running browses it)
6-8 is explanatory drawing which shows the 3rd Embodiment of this invention. In the present embodiment, a moving image projected from a projector (PRJ) in a vehicle is displayed on a window glass such as a side glass or a rear glass from the inside of a running vehicle and viewed by a viewer outside the vehicle.

  Since the projector (PRJ) disposed in the vehicle is the same as that in FIG. 5 described in the second embodiment, the description thereof is omitted.

  When displaying a moving image on the side glass, it is the same as in the second embodiment. However, in this embodiment, a rear projection film (RPF) is attached to the inner surface of the rear glass, and a moving image is displayed on the rear glass with respect to the rear vehicle behind. The feature is that the image is displayed and browsed.

  FIG. 7 is a block diagram showing a hardware configuration for realizing the third embodiment. As shown in the figure, this system includes a central processing unit (CPU), a main memory (MM), a flash memory (FM) as a storage device, and an interface (I / O) connected around a bus (BUS). It is composed of a rear camera, a 3G terminal, a projector (PRJ), a car navigation device, etc. connected via

  In the flash memory (FM), in addition to the operating system (OS), various programs (PRG), an image database (DB) storing moving image data, and various tables (TBL) are set. In this table, as shown in FIG. 8, the corresponding advertisement ID corresponding to the recognition image ID given to the recognition image captured from the rear camera and its image storage address are registered in association with each other.

  As shown in FIG. 6, the rear camera is attached to the rear panel of the actual vehicle, and can capture the subsequent vehicle of the actual vehicle.

  The image data of the following vehicle imaged by the rear camera is subjected to image recognition processing by a program (PRG) read into the central processing unit (CPU), and the vehicle type of the following vehicle is determined. A recognition image ID is given to the recognition image of the succeeding vehicle, and an image database associated with the advertisement image ID is determined by referring to the table (TBL) to determine the advertisement image ID corresponding to the vehicle type of the recognition image. Corresponding image data is read from the image storage address in (DB), and projected onto the rear projection film (RPF) attached to the rear glass from the projector (PRJ) via the interface (I / O).

  In this manner, the driver or passenger of the following vehicle can browse advertisement information related to the actual vehicle ahead corresponding to the vehicle that the driver is driving.

Note that the image data stored in the image database (DB) may be constantly updated to the latest advertisement image data via the 3G terminal. In addition, information related to the car navigation system, such as “Further, the curve will continue” or “Turn left at the 3rd traffic light” is displayed on the rear glass to provide information to the occupants of the following vehicle. You may do it.

  INDUSTRIAL APPLICABILITY The present invention can be used for an actual vehicle sales promotion system for displaying information on a window glass of an actual vehicle or an advertisement system using an actual vehicle.

FG front glass HD handle PRJ projector RPF rear projection film SG side glass RG rear glass CPU central processing unit MM main memory BUS bus I / O interface FM flash memory OS operating system PRG program TBL table

Claims (7)

Rear projection film affixed to the outer surface of the windshield of the actual vehicle,
A projector for projecting moving image data to a rear projection film disposed on the outer surface side of the windshield of the actual vehicle and attached to the windshield;
An output device for outputting moving image data projected from the projector;
A control device arranged in the vehicle for controlling the output device,
Ride-type video browsing system using real vehicles.   The riding type moving image browsing system using an actual vehicle according to claim 1, wherein the moving image data is a moving image showing a running state of the actual vehicle.   The moving image data is business negotiation information composed of moving images such as specification information, price information or payment simulation information of the actual vehicle, still images or character information, etc., and a customer operates a salesperson who rides in the state of riding the actual vehicle. The business negotiation system using the ride type moving image browsing system according to claim 1, wherein the business negotiation is advanced while browsing the business negotiation information output from an output device and a projector via a personal computer as the control device. Rear projection film affixed to the inside of the window glass of the actual vehicle,
A projector for projecting moving image data that can be viewed by a viewer outside the vehicle, with respect to a rear projection film that is disposed inside a vehicle and is attached to the window glass,
An output device for outputting moving image data projected from the projector;
A control device for controlling the output device,
An information browsing system using an actual vehicle that displays information to a viewer outside the vehicle.   5. The information browsing system using an actual vehicle according to claim 4, wherein the moving image data projected on the window glass is optional information related to specifications in the vehicle such as seat arrangement and seat color of the actual vehicle. A rear projection film affixed to the inner surface of the rear glass of the actual vehicle,
A projector for projecting moving image data that can be viewed by a passenger of a subsequent vehicle when traveling on a rear projection film disposed in a vehicle and affixed to the rear glass,
An output device for outputting moving image data projected from the projector;
A control device for controlling the output device,
An information browsing system using an actual vehicle that allows a passenger of a following vehicle to browse moving image information. In addition to the above
Imaging means for imaging the front shape of the following vehicle;
Vehicle type discriminating means provided in the control device for discriminating the vehicle type of the following vehicle from the front shape;
Based on the vehicle type determined above, an advertisement moving image related table for associating an optimal advertisement moving image with the following vehicle,
The advertisement moving image browsing with respect to the following vehicle using the information browsing system of the said Claim 6 provided with the moving image output means which reads the advertisement moving image data linked | related by the said advertisement relevant table from a memory | storage means, and outputs it to an output device system.

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