JP2010178874A - Trend analysis server and trend analysis program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a trend analysis server and trend analysis program, capable of outputting information related to a player who plays with a game machine. <P>SOLUTION: The trend analysis server 1 connected to the game machine for outputting log information related to a play history through a communication network 2 in response to operation of the game machine 3 by the player comprises a tag memorizing part 21 to memorize tag information related to the log information 40, a log information-receiving means 11 to receive the log information 40 outputted from the game machine 3, a tag information selection means 12 to select the tag information by using the tag memorizing part 21 based on the log information 40 received by the log information-receiving means 11, a tag information storage part 22 to memorize tag information selected by the tag information selection means 12, and a trend determination means 13 to analyze the tag information memorized in the tag information storage part 22 so as to determine the trend of the player's operation. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a trend analysis server and a trend analysis program for analyzing a tendency of a player who plays with a game machine.

  Conventionally, a system for providing advertisement information corresponding to advertisement implementation conditions to a player's terminal has been proposed (for example, Patent Document 1).

JP 2004-344353 A

  However, the system described in Patent Document 1 provides advertisement information during a game desired by the advertiser, for example, when the advertiser selects a game program. Therefore, the advertisement information is output to a game that the advertiser considers appropriate, and is not related to the player of the game.

  An object of the present invention is to provide a trend analysis server and a trend analysis program capable of outputting information related to a player.

  The present invention solves the above problems by the following means. In addition, in order to make an understanding easy, although the code | symbol corresponding to embodiment of this invention is attached | subjected and demonstrated, it is not limited to this. In addition, the configuration described with reference numerals may be improved as appropriate, or at least a part thereof may be replaced with another configuration.

According to the first aspect of the present invention, the player is connected via the communication line (2) to the game machine that outputs log information (40) relating to the play history in response to the player operating the game machine (3). In the analysis server (1), tag storage means (21) storing tag information related to the log information, log information receiving means (11) for receiving the log information output from the game machine, and the log Tag information extracting means (12) for extracting the tag information using the tag storage means based on the log information received by the information receiving means, and a tag for storing the tag information extracted by the tag information extracting means An inclination comprising: an information storage unit (22); and a tendency determination unit (13) that analyzes the tag information stored in the tag information storage unit and determines a tendency of the player's operation. Analysis is a server.
According to a second invention, in the trend analysis server (1) of the first invention, the log information receiving means (11) receives the log information (40) including player identification information for identifying the player, Tag information storage means (22) stores the tag information in association with the player identification information, and the tendency determination means (13) corresponds to the player identification information and is stored in the tag information storage means. It is a tendency analysis server characterized by analyzing tag information and determining an operation tendency for each player.
According to a third aspect of the present invention, in the trend analysis server (1) of the second aspect, the log information receiving means (11) is provided from each of the game machines (3, 3a, 3b, 3c) having different types of play. A trend analysis server characterized by receiving the output log information (40).
In a fourth aspect of the present invention, in any one of the trend analysis servers (1) from the first aspect to the third aspect, the tag storage means (21) includes one piece of the log information, a plurality of pieces of the tag information, Are associated with each other, and the tag information extracting means (12) has a plurality of tag information based on each of the plurality of log information (40) received by the log information receiving means (11) using the tag storage means. The tag analysis information is extracted.
In a fifth aspect of the present invention, in any one of the trend analysis servers (1) from the first aspect to the fourth aspect, the player-provided information provided to the player and the operation tendency of the player are stored in association with each other. Provided information storage means (23) and provided information extraction means (14) for extracting the player provided information using the provided information storage means based on the tendency of the player's operation determined by the tendency determining means (13). And a trend analysis server.
A sixth invention is a trend analysis server characterized in that, in the trend analysis server (1) of the fifth invention, the provided information storage means (23) stores advertisement information as the player provided information. .
In a seventh invention, the game in which the player operates the player provided information extracted by the provided information extracting means (14) in the trend analysis server (1) of the fifth invention or the sixth invention. It is a tendency analysis server characterized by including provision information transmission means (15) which transmits to a machine (3).
In an eighth aspect of the present invention, in any one of the trend analysis servers (1) from the first aspect to the seventh aspect, the tag storage means (21) stores the tag information representing the preference of the player. It is a trend analysis server characterized by
In a ninth aspect of the present invention, in any one of the trend analysis servers (1) from the first aspect to the eighth aspect, the tendency determination means (13) is stored in the tag information storage means (22). It is a tendency analysis server characterized by extracting and analyzing the tag information having a large accumulation amount from the tag information.

  According to a tenth aspect of the present invention, there is provided a computer connected via a communication line (2) to the game machine that outputs log information (40) relating to a play history in response to a player operating the game machine (3). (1), tag storage means (21) storing tag information related to the log information, log information receiving means (11) for receiving the log information output from the game machine, and receiving the log information Tag information extraction means (12) for extracting the tag information using the tag storage means based on the log information received by the means, and tag information storage for storing the tag information extracted by the tag information extraction means Means (22) and a tendency determination means (13) for analyzing the tag information stored in the tag information storage means to determine the tendency of the player's operation. A trend analysis program characterized (29).

According to the present invention, the following effects can be obtained.
(1) The present invention extracts and accumulates tag information based on log information output from a game machine using the association between log information and tag information, analyzes the accumulated tag information, Determine the tendency of the operation. Therefore, by associating the tag information with the log information output according to the player's operation, the tendency of the player's operation can be determined from the log information. Further, the analysis result can represent the tendency of the player's operation. Further, by accumulating a large amount of tag information, it is possible to determine the player's operation tendency more remarkably. Furthermore, the tendency of the player's operation is not the personal information which is information such as the player's individual date of birth, address, password, but log information including the tendency of the player's operation output by the player's operation. Therefore, there is no fear of leakage of personal information and the player can play with peace of mind.

(2) Since the present invention includes player identification information in log information, the tendency of operation for each player can be determined by using the player identification information when analyzing tag information.
(3) Since the present invention uses various types of log information output from a plurality of types of game machines with different types of play, the range of log information to be analyzed can be widened, and the corresponding tag information is also diverse. Various types can be used. By analyzing using a lot of tag information, as a result, the tendency of the player's operation can become an interesting thing that cannot be predicted from the play, or the player can make a new discovery. Further, the system can be supported without being limited to the type of game machine.

(4) Since one log information and a plurality of tag information are stored in association with each other in the present invention, multifaceted tag information can be associated with one log information. Therefore, multifaceted tag information related to log information can be used as an analysis target.
(5) Since the present invention extracts the player-provided information based on the player's operation tendency, various information can be provided based on the player's operation tendency.

(6) Since the present invention uses advertisement information as player-provided information, it is possible to output advertisement information that the player is likely to be interested based on the player's operation tendency. Since the output advertisement information relates to the player, it can contribute to improvement of the player's willingness to purchase.
(7) In the present invention, the player-provided information is transmitted to the game machine being played, so the player-provided information can be output by the game machine. Therefore, the player-provided information can be recognized during or after the player plays.
(8) According to the present invention, the tag information represents the player's preference, and therefore, the player's operation tendency analyzed based on the log information output by the player's operation represents the player's preference. Can do.

(9) The present invention analyzes a tag with a large accumulated amount and outputs it as a tendency of the player's operation. Therefore, what is output as a result can further represent the tendency of the player's operation. Then, the output is new or unexpected for the player, and the player can make a new discovery.

It is a figure showing the whole trend analysis system composition concerning this embodiment. It is a figure which shows the function structure of the tendency analysis server which concerns on this embodiment. It is a flowchart which shows the main process of the tendency analysis server which concerns on this embodiment. It is a figure which shows the example of the log information which concerns on this embodiment. It is a figure which shows the example of the tag memory | storage part which concerns on this embodiment. It is a figure which shows the example regarding the tag information storage part and provision information storage part which concern on this embodiment, and player information provision using the same.

(Embodiment)
DESCRIPTION OF EMBODIMENTS Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. This is merely an example, and the technical scope of the present invention is not limited to this.
FIG. 1 is a diagram showing an overall configuration of a trend analysis system 100 according to the present embodiment.
FIG. 2 is a diagram illustrating a functional configuration of the trend analysis server 1 according to the present embodiment.
As shown in FIG. 1, the trend analysis system 100 includes a trend analysis server 1, a communication network 2 (communication line), and a plurality of game machines 3. The trend analysis server 1 and the plurality of game machines 3 are connected via a communication network 2.

The trend analysis server 1 is a server that receives log information from the game machine 3 and analyzes a player's tendency based on the log information.
The communication network 2 is a communication network such as the Internet for performing communication between the trend analysis server 1 and the game machine 3. Communication by the communication network 2 may be wired or wireless.
The game machines 3 may be different types of game machines. The game machine 3 is a game device in which play progresses when a player operates an input device (not shown). The game machine 3a is a device that performs a car racing game, the game machine 3b is a shooting game, and the game machine 3c is a quiz game. The game machine 3 may be a device that performs other types of play. The game machine 3 is installed in a play facility such as a game center, for example.

As shown in FIG. 2, the trend analysis server 1 includes a control unit 10, a storage unit 20, an input unit 31, an output unit 32, and a communication interface unit 33, and is a line that transmits address signals and data. Each is connected via a certain bus line 30.
The control unit 10 includes a log information reception unit 11, a tag information extraction unit 12, a tendency determination unit 13, a provision information extraction unit 14, and a provision information transmission unit 15.
The control unit 10 is an information calculation processing device (CPU) that performs calculation and processing of information, and controls the entire trend analysis server 1. The control unit 10 reads and executes various programs stored in the storage unit 20 as appropriate, thereby realizing various functions according to the present invention in cooperation with the hardware of the trend analysis server 1.

The log information receiving unit 11 is a control unit that receives log information output from the game machine 3. The log information refers to information related to a play history generated by the game machine 3 each time the player operates the game machine 3, and includes game-related information (described later) that is information related to the game.
The tag information extraction unit 12 is a control unit that extracts tag information based on log information. Tag information refers to character information related to log information and expressed in words or phrases. As will be described later, information on items in a range that can be associated with game-related information included in log information is set in advance by the administrator as tag information.

The tendency determination means 13 is a control unit that analyzes the tag information and determines the tendency of the player's operation.
The provided information extracting unit 14 is a control unit that extracts player provided information that is information to be provided to the player based on the player's operation tendency determined by the tendency determining unit 13.
The provided information transmitting unit 15 is a control unit that transmits the player provided information extracted by the provided information extracting unit 14 to the game machine 3 being played by the player.
Details of these will be described later.

The storage unit 20 includes a tag storage unit 21, a tag information storage unit 22, each storage unit (database) of the provision information storage unit 23, and a tendency analysis program 29. Details of each storage unit will be described later. The trend analysis program 29 is a game program for performing a process of analyzing the tendency of the player's operation from the log information executed by the control unit 10. In addition, the storage unit 20 includes a program that executes each process of the control unit 10. In addition, the storage unit 20 may include, as a temporary storage area, a local memory and a cache memory for developing tables and the like when various programs are executed.
As what implement | achieves the memory | storage part 20, you may include what implement | achieves electrically, magnetically, optically, and electromagnetically. More specifically, a semiconductor memory device including a random access memory (RAM), a read only memory (ROM), a magnetic disk, and the like are included.
The computer referred to in the present invention refers to an information processing device including a storage device, a control unit, and the like, and the trend analysis server 1 is an information processing device including the storage unit 20, the control unit 10, and the like. Included in the concept of computers.

The input unit 31 is, for example, a keyboard for the administrator of the trend analysis server 1 to operate the trend analysis server 1 during various maintenances.
The output unit 32 is, for example, a monitor that the administrator of the trend analysis server 1 visually recognizes when the trend analysis server 1 is operated.
The communication interface unit 33 is, for example, a network adapter for the trend analysis server 1 to transmit and receive data to and from the communication network 2.
In addition, there is no restriction | limiting in the number of hardware which comprises the trend analysis server 1. FIG. You may comprise by 1 or multiple as needed. Moreover, the hardware of the trend analysis server 1 may be configured to include various servers such as an application server and a database server as necessary, or may be configured by one server or another server. May be.

Next, processing of the trend analysis server 1 will be described.
FIG. 3 is a flowchart showing main processing of the trend analysis server 1 according to the present embodiment.
FIG. 4 is a diagram illustrating an example of the log information 40 according to the present embodiment.
FIG. 5 is a diagram illustrating an example of the tag storage unit 21 according to the present embodiment.
FIG. 6 is a diagram showing an example of tag information storage unit 22 and provision information storage unit 23 according to the present embodiment and player information provision using the tag information accumulation unit 22 and provision information storage unit 23.
First, in step S <b> 1 of FIG. 3, the control unit 10 (log information receiving unit 11) receives the log information output from the game machine 3 via the communication network 2.

Here, log information received from the game machine 3 will be described with reference to FIG.
4A to 4D show four pieces of log information 40 received from two game machines 3 (game machines 3a and 3b). The four pieces of log information 40 are each output in response to an operation by the same player on the game machine 3. The trend analysis server 1 sequentially receives the log information 40 in the order of output from the game machine 3. The game machine 3a and the game machine 3b are devices with different types of play. The log information 40 shown in FIG. 4 is shown in the order received by the trend analysis server 1. The log information 40 related to the game machine 3a is shown in FIGS. 4A and 4B, and the log information 40 related to the game machine 3b is shown in FIGS. 4C and 4D, respectively.

Among the log information 40, the game machine 3a shown in FIG. 4A is data composed of “device identification symbol, player ID 41, log generation date and time, game related information 42,...”.
Here, the player ID 41 is player identification information for identifying the player. For example, the game machine 3 obtains the player ID 41 when the player uses a play card that can identify the player or inputs an ID (identifier) and a password when the game machine 3 is played. As described above, since the log information 40 includes the player ID 41, the tendency analysis server 1 can determine the tendency of the operation for each player when analyzing tag information described later.

The game related information 42 is information regarding the operation of the game machine 3a by the player, and is information indicating the operation content. For example, when the player inserts a coin into the game machine 3a of the “race game A1” and identifies the player, the log information 40 of the game-related information 42 of the “race game A1” shown in FIG. The log information 40 is generated in 3 a and transmitted to the trend analysis server 1.
Further, when the player selects, for example, “stage B2” from a stage selection screen having a plurality of stages by the game machine 3a, the log information 40 of the game-related information 44 of “stage B2” shown in FIG. The log information 40 is generated by the game machine 3 a and transmitted to the trend analysis server 1.

Among the log information 40, the game machine 3b shown in FIG. 4C is data composed of “player ID 45, device identification number, game-related information 46, log generation date,. The log information 40 in FIG. 4C is output from the game machine 3b when coins are inserted into the “gun game D” and the player is identified, as indicated by the game related information 46.
Similarly, the log information 40 in FIG. 4D is output from the game machine 3b when the player selects and operates “Stage E” as indicated by the game related information 48.

The log information 40 of the game machine 3a and the log information 40 of the game machine 3b are different in the order of the items of the log information 40. Further, the log information 40 of the game machine 3a and the log information 40 of the game machine 3b are different in the format of the log generation date / time item of the log information 40. Thus, the log information of both game machines 3a and 3b has different configurations. That is, the configuration of the log information 40 differs depending on the type of the game machine 3.
Thus, since the trend analysis server 1 uses the log information 40 received from a plurality of game machines 3 having different types of play, the number and types of log information 40 to be analyzed can be expanded. The number and type of tag information to be performed can be varied.

Returning to FIG. 3, in step S <b> 2, the control unit 10 acquires game-related information from the received log information. In the example of FIG. 4 described above, the control unit 10 acquires the game related information 42 from the log information 40 illustrated in FIG. As described above with reference to FIG. 4, the log information has a different configuration depending on the type of play of the game machine 3. Therefore, for example, the acquisition position of the game related information is stored in the storage unit 20 for each type of play of the game machine 3, and the control unit 10 determines the game machine 3 from the received log information and stores the storage unit in advance. By using the information of the acquisition position stored in 20, it is possible to acquire game related information from the log information.
Returning to FIG. 3, in step S <b> 3, the control unit 10 (tag information extraction unit 12) refers to the tag storage unit 21 and extracts tag information related to the log information.

Here, the tag memory | storage part 21 is demonstrated using FIG. The tag storage unit 21 is a database that stores information in which tag information 21b is associated with game-related information 21a. The tag storage unit 21 is stored in the storage unit 20 in advance.
In the game related information 21a, items of game related information included in log information of the game machine 3 are stored in advance. For example, the “race game A1” stored in the game related information 21a is information included in log information output when the player is charged. Further, “stage B1” and “car C” stored in the game related information 21a are information included in log information output when the player performs an environment setting operation before the start of play.

On the other hand, information associated with the game related information 21a is stored in the tag information 21b. The information stored in the tag information 21b is, for example, character data such as words and phrases attached by the administrator of the trend analysis server 1 based on the item 50. The item 50 is determined in advance by, for example, an administrator of the trend analysis server 1 in order to collect information indicating the player's preference in creating information to be stored in the tag information 21b from information stored in the game related information 21a. This is reference information for creating tag information. In this system, when the administrator determines the item 50 in advance, when the administrator sets the tag information, the tag information indicating the preference of the player can be set based on the item 50. In the example of FIG. 5, when “Race Game A1” is stored in the game-related information 21a, the information is related to the race game such as “Genre”, “Motif”, “Year”, etc. Is created as tag information by the administrator, and the created tag information is stored in the tag information 21b corresponding to “Race Game A1”.
In this way, the system sets the tag information to indicate the preference of the player, and thus the tendency of the player's operation analyzed by the tendency analysis server 1 based on the log information output by the player's operation is displayed. It can be representative of preferences.

The tag storage unit 21 stores a plurality of tag information in association with each game related information. Therefore, the trend analysis server 1 can acquire game-related information from the log information received from the game machine 3, and can acquire a plurality of tag information by referring to the tag storage unit 21 from the game-related information. By doing in this way, the information content of the tag information showing a player's preference can be increased.
In this embodiment, log information and tag information are associated with each other using game-related information included in the log information. However, log information and tag information may be directly associated with each other.

Returning to FIG. 3, in step S4, the control unit 10 stores the extracted tag information in the tag information storage unit 22 in association with the player ID included in the log information.
As shown in FIG. 6A, the tag information storage unit 22 stores a player ID 22a and tag information 22b in association with each other. For example, when the control unit 10 receives the log information 40 with the game-related information “race game A1” together with the player ID “UIDxxx”, the control unit 10 refers to the tag storage unit 21 illustrated in FIG. 5. The tag information 21b corresponding to the record whose game related information 21a is “race game A1” is extracted, and the record 22y in which the player ID is associated with the extracted tag information is stored in the tag information storage unit 22.

Returning to FIG. 3, in step S <b> 5, the control unit 10 extracts tag information related to the player ID of the tag information storage unit 22.
In step S <b> 6, the control unit 10 (the tendency determination unit 13) analyzes the extracted tag information and determines the tendency of the player's operation.
For example, as illustrated in FIGS. 6A and 6B, the control unit 10 extracts and analyzes the tag information of the player whose player ID is “UIDzzzz” from the tag information storage unit 22. In the extraction, for example, tag information with a large accumulation amount that is present in a plurality of accumulated tag information is extracted. Analysis refers to determining character data such as words or phrases that are characteristic from the extracted tag information. By doing in this way, what is output as a result can be used as tag information that more represents the tendency of the player's operation. FIG. 6B shows an analysis result tag in which a plurality of existing tags are collected, and this represents a tendency of the player's operation.

Returning to FIG. 3, in step S <b> 7, the control unit 10 (provided information extraction unit 14) refers to the provided information storage unit 23 and extracts player provided information based on the analysis result tag.
In step S8, the control unit 10 (provided information transmitting means 15) transmits the extracted player provided information to the game machine 3 being played by the player. Then, the control part 10 complete | finishes this process.

The provided information storage unit 23 is, for example, a database that stores information related to advertisement information as shown in FIG.
The provided information storage unit 23 stores advertisement data 23a and advertisement tag information 23b in association with each other. What is stored in the advertisement data 23a may be any product or service. It may be an advertisement related to a game, an advertisement of a product related to the game, or an advertisement of a product not related to the game. The data stored in the advertisement data 23a is content created with a moving image, a still image, or the like, and an image can be displayed on the monitor of the game machine 3 or sound can be output to the speaker of the game machine 3. The advertisement tag information 23b stores words and phrases that briefly represent the advertisement data. The provider of advertisement data may give the word and phrase memorize | stored in the advertisement tag information 23b, for example.

  In the example of FIG. 6, the control unit 10 collates the analysis result tag of FIG. 6B with the advertisement tag information 23b of FIG. 6C, and extracts the wine advertisement data as a result from the advertisement data 23a. To do. The control unit 10 transmits the extracted wine advertisement data to the game machine 3 so that the game machine 3 outputs the wine advertisement. As a result of the player enjoying the race game or the quiz game, in this example, a wine advertisement is output to the game machine 3, which is an object that is not directly related to the game. Therefore, the advertisement content gives the player a surprise, and the trend analysis system 100 can provide a new discovery opportunity as an interesting target that is latent in the player. When an advertisement related to a game is output to the game machine 3, the player can be interested in the advertisement.

In this manner, the trend analysis server 1 can extract and output advertisement information related to the player based on the player's operation tendency. For example, since the advertisement information output in the game machine 3 being played by the player is related to the player, it can contribute to improvement of the player's willingness to purchase.
The trend analysis server 1 uses the tag storage unit 21 in which log information and tag information are associated with each other, extracts the tag information from the log information output from the game machine 3, accumulates the tag information in the tag information storage unit 22, and stores the tag information. The tag information can be analyzed to determine the tendency of the player's operation. By associating the tag information with the log information, the trend analysis server 1 can determine the tendency of the player's operation from the log information, and can output information related to the player as the determination result.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to embodiment mentioned above. In addition, the effects described in the embodiments are merely the most preferable effects resulting from the present invention, and the effects of the present invention are not limited to those described in the embodiments. In addition, although embodiment mentioned above and the deformation | transformation form mentioned later can also be used in combination as appropriate, detailed description is abbreviate | omitted.

(Deformation)
(1) In the present embodiment, the game-related information has been described with respect to pre-play settings prior to play, but is not limited thereto. For example, an operation related to an actual play operation such as a car operation in the case of a racing game or a character movement in the case of an action game may be included. By doing in this way, the tendency analysis server can determine the tendency of the player's operation based on the characteristic of the player's operation.

(2) In the present embodiment, an example in which the player-provided information is transmitted to the game machine being played by the player is shown, but the present invention is not limited to this. For example, it may be transmitted to a personal computer provided at the player's home or a mobile phone carried by the player. For example, by transmitting the player ID from a personal computer or a mobile phone, the trend analysis server can transmit player-provided information to the transmission source device. Then, the player can concentrate on the play during the play, and can carefully check the player-provided information after the play.

  DESCRIPTION OF SYMBOLS 1 ... Trend analysis server, 3 ... Game machine, 10 ... Control part, 11 ... Log information receiving means, 12 ... Tag information extraction means, 13 ... Trend judgment means, 14 ... Provision information extraction means, 15 ... Provision information transmission means, DESCRIPTION OF SYMBOLS 20 ... Memory | storage part, 21 ... Tag memory | storage part, 22 ... Tag information storage part, 23 ... Provision information memory | storage part, 29 ... Trend analysis program, 40 ... Log information, 41, 43, 45, 47 ... Player ID, 42, 44 , 46, 48 ... Game related information, 100 ... Trend analysis system

Claims (10)

In a trend analysis server connected via a communication line to the game machine that outputs log information relating to a play history in response to the player operating the game machine,
Tag storage means for storing tag information related to the log information;
Log information receiving means for receiving the log information output from the game machine;
Tag information extracting means for extracting the tag information using the tag storage means based on the log information received by the log information receiving means;
Tag information storage means for storing the tag information extracted by the tag information extraction means;
A trend determination unit that analyzes the tag information stored in the tag information storage unit and determines a tendency of the player's operation;
A trend analysis server. In the trend analysis server according to claim 1,
The log information receiving means receives the log information including player identification information for identifying the player;
The tag information storage means stores the tag information in association with the player identification information,
The tendency determination means analyzes the tag information stored in the tag information storage means corresponding to the player identification information, and determines a tendency of operation for each player;
Trend analysis server characterized by In the trend analysis server according to claim 2,
The log information receiving means receives the log information output from each of the game machines having different types of play;
Trend analysis server characterized by In the trend analysis server according to any one of claims 1 to 3,
The tag storage means stores one piece of the log information and a plurality of the tag information in association with each other,
The tag information extracting means extracts a plurality of the tag information based on each of the plurality of log information received by the log information receiving means using the tag storage means;
Trend analysis server characterized by In the trend analysis server according to any one of claims 1 to 4,
Providing information storage means for storing the player providing information provided to the player and the operation tendency of the player in association with each other;
Providing information extracting means for extracting the player providing information using the providing information storage means based on the tendency of the player's operation determined by the tendency determining means;
Providing
Trend analysis server characterized by In the trend analysis server according to claim 5,
The provision information storage means stores advertisement information as the player provision information;
Trend analysis server characterized by In the trend analysis server according to claim 5 or 6,
Providing providing information transmitting means for transmitting the player providing information extracted by the providing information extracting means to the game machine operated by the player;
Trend analysis server characterized by In the trend analysis server according to any one of claims 1 to 7,
The tag storage means stores the tag information representing the preference of the player;
Trend analysis server characterized by In the trend analysis server according to any one of claims 1 to 8,
The tendency determination means extracts and analyzes the tag information having a large accumulation amount among the tag information accumulated in the tag information accumulation means;
Trend analysis server characterized by A computer connected via a communication line to the game machine that outputs log information relating to a play history in response to the player operating the game machine;
Tag storage means for storing tag information related to the log information;
Log information receiving means for receiving the log information output from the game machine;
Tag information extracting means for extracting the tag information using the tag storage means based on the log information received by the log information receiving means;
Tag information storage means for storing the tag information extracted by the tag information extraction means;
A trend determination unit that analyzes the tag information stored in the tag information storage unit and determines a tendency of the player's operation;
Make it work,
A trend analysis program characterized by

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