JP2009265685A - Message delivery system and message delivery method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To automatically deliver a message which a user desires by making a delivery destination changeable appropriately according to the content of the message. <P>SOLUTION: When delivering a message of a delivery person who belongs to a second network 12 to a terminal of each user belonging to a first network 11, the first network 11 side is equipped with a statistical information collection server 23 and a delivery SIP application server 24. The statistical information collection server 23 periodically collects information about content under viewing from each user's terminal and carries out statistical processing of the information for a fixed duration. The delivery SIP application server 24 determines a delivery destination based on the content information which is carried out statistical processing by the statistical information collection server 23, and user's attribute information and the message content designated by the delivery person, and the messages of the delivery person are carried out delivery processing to each of the user terminal which are decided as a destination. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a message distribution system for distributing messages such as advertisements, and more particularly to a communication partner terminal using SIP (Session Initiation Protocol) in IMS (IP Multimedia Subsystem) standardized by 3GPP (Third Generation Partnership Project). The present invention relates to a message delivery system and a message delivery method used in the system.

  NGN (Next Generation Network) discussed in ITU and the like assumes a network architecture in which services are provided via an IP network. In addition, NGN has decided to adopt an IP multimedia subsystem (IMS) formulated by 3GPP, which is a standard organization for third-generation mobile networks, and is considering the provision of network services using IMS.

  IMS is a subsystem that uses a SIP base and performs session control between terminals, registration processing, billing processing, and the like. As a function that can be used in combination with IMS, there is a presence server, which is a function for managing the presence status of a user on IMS by the presence server, and standard specifications are discussed in IETF, OMA, and the like.

  As for the message service using the SIP technology, a desired message can be inserted into the SIP packet to notify the user of the message (for example, see Non-Patent Documents 1 and 2).

"RFC 2543 SIP: Session Initiation Protocol", M. Handly, H. Schulzrinne et al. March 1999

"The IMS: IP Multimedia Concepts And Services", Miikka Poikselka et al., John Wiley & Sons Inc; 2nd edition (2006/03)

  As described above, when a message is transmitted using SIP, the message is embedded in the SIP packet and transmitted. At this time, the user or application program that transmits the message must designate the URI (for example, e-mail address, telephone number, etc.) of the destination party each time.

  When the same message is distributed to a plurality of users, a group URI such as a mailing list is designated. However, the members in this group are fixed in advance, and the delivery destination cannot be changed according to the content of the message.

  The present invention has been made in view of the above points, and provides a message distribution system and a message distribution method capable of appropriately changing a distribution destination according to the content of a message and automatically distributing a message desired by a user. For the purpose.

  A message delivery system according to the present invention is a message delivery system for delivering a message of a distributor belonging to a second network different from the first network to each user terminal belonging to the first network. , Statistical processing means for periodically collecting information on the content being viewed from each user terminal, statistical processing of information for a certain period, content information statistically processed by the statistical processing means, and the distributor A delivery destination determination means for determining a delivery destination based on the user's attribute information and message content designated by the user, and a delivery process of the distributor's message to the terminal of each user determined as a delivery destination by the delivery destination determination means Distribution processing means.

  According to such a configuration, information on the content being viewed is periodically collected from each user's terminal, and information for a certain period is statistically processed. The distribution destination is determined based on the statistically processed content information, the user attribute information specified by the distributor, and the message content, and the distributor's message is automatically sent to each user terminal determined as the distribution destination. be delivered.

  According to the present invention, by statistically processing the information of the content viewed by each user, each user who is suitable for the message content of the distributor is selected, and a desired message is sent to the terminals of these users. Can be delivered automatically.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a diagram showing an overall configuration of a message delivery system according to an embodiment of the present invention.

  This message distribution system includes a first network 11 and a second network 12. The first network 11 is assumed to be a network using IMS. That is, the first network 11 is a so-called “managed network” operated by a carrier such as a communication operator. On the other hand, the second network 12 is assumed to be a wide-area communication network such as the Internet.

  In the following, an advertisement created by an advertising company from the second network 12 side for each user terminal watching the web, blog, video on demand (VoD), IPTV, etc. on the first network 11 side. A description will be given assuming that a message is distributed.

  Now, the terminals 13a, 13b, and 13c of the users A, B, and C as content receivers are connected to the first network 11, and the terminals 14a and 14b of the advertisement message distributors α and β are connected to the second network 12. It shall be connected. The terminals 13a, 13b, and 13c include SIP used in the IMS system. The terminals 14a and 14b are made up of general-purpose computers having a function for connecting to the Internet.

  As shown in FIG. 1, on the first network 11, a content distribution server 21 that provides content distribution services such as web, blog, video on demand (VoD), and IPTV, and a presence server that manages the presence status of users 22, a statistical information collecting server 23 for managing statistical information based on information of the presence server 22 and a SIP application server (SIP-AS) 24 for delivering messages are connected.

  The statistical information collection server 23 and the distribution SIP application server 24 have an interface (IF) using a protocol such as SOAP. The Web server 25 on the second network 12 is connected via this interface.

  As shown in FIG. 2, each of the servers 21 to 25 includes a computer including a CPU 31, a program memory 32, a data memory 33, a communication I / F (interface) 34, and the like. A program memory 32 provided in each of the servers 21 to 25 stores a program for realizing the function of each server.

  In particular, a program for realizing the following functions is stored in the program memory 32 in the statistical information collection server 23 and the SIP application server 24 for distribution, which are features of this system.

  That is, the statistical information collection server 23 has a program that periodically collects information about the content being viewed from each user's terminal and implements a function for statistically processing the information for a certain period.

  The distribution SIP application server 24 also has a function of determining a distribution destination based on the content information statistically processed by the statistical information collection server 23, user attribute information specified by the distributor, and message content, and the distribution It has a program for realizing a function of distributing a message of a distributor to each user terminal determined as a destination.

  In such a configuration, in the presence service, the user on the first network 11 usually registers presence information for notifying the presence information (address, etc.) of his / her terminal in the presence server 22. In addition to such presence information, content information (channel name, content type: movie title, video name, etc.) and user attribute information (age, gender, location, etc.) Register with the presence server 22.

  The result of statistical processing of these pieces of information is shown in FIG. FIG. 3A shows an example of a statistical result, and FIG. 3B shows an example of a distribution fee calculated from the statistical result. Further, FIG. 4 shows the result of the statistical results and the delivery charges summarized in a list format.

  Note that the delivery charges shown in FIGS. 3 and 4 may be set on the first network 11 side, or on the second network 12 side or a third party. In this case, the distribution fee is determined with each business operator, but the first network 11 side manages statistical information as basic data for setting the fee.

  The operation of each function realized by this system will be described in detail below with reference to FIGS.

  Here, it is assumed that a distribution Web application server (distribution Web-AS) 24, an advertisement α Web server 27, and an advertisement β Web server 28 are provided as the Web server 25 on the second network 12 side.

  The delivery Web application server 24 is a server that performs message delivery processing on the second network 12 side. The statistical information collection server 23 and the delivery SIP application server 24 on the first network 11 side may be XCAP or SOAP. And so on through an IF (interface). The advertisement α web server 27 manages information related to advertisements provided by the distributor α. The advertisement β Web server 28 manages information related to advertisements provided by the distributor β.

  Reference numeral 29 in the figure denotes a gateway (GW), which has a function of connecting the first network 11 and the second network 12.

  In FIG. 5 to FIG. 12, the circled numbers in the drawings indicate processing procedures. Further, the processing procedures shown in the following sequence diagrams are executed by reading a predetermined program stored in the program memory 32 by a control unit (CPU) 31 mounted on each server or terminal.

(A) Information Collection Function First, the operation of the information collection function of this system will be described.

  FIG. 5 is a system configuration diagram showing a flow when viewer information is collected and statistical processing is performed on the first network 11 side, and FIG. 6 is a sequence diagram thereof.

  Now, it is assumed that the user A is viewing the content distributed from the content distribution server 21 using the terminal 13a. This content is, for example, IPTV, VoD or the like, and is not particularly limited to the type.

  As shown in FIG. 5, when the user A views the content of the same channel through the terminal 13a for a certain period of time (steps S101 and S102), viewer information is transmitted from the terminal 13a of the user A via the first network 11. Are periodically sent to the presence server 22 (steps S103 and S104).

  In step S102, the reason for waiting for viewing the content of the same channel for a certain time or more is that unnecessary traffic is generated when the user frequently changes the channel.

Here, the viewer information includes the following user attribute information in addition to information (channel name, content type, etc.) regarding the content that each user is viewing.
・ Gender of viewer ・ Age of viewer ・ Location of viewer This attribute information is registered in the user terminal in advance by a predetermined operation, and is sent to the presence server 22 together with the content information. .

  When the presence server 22 receives the viewer information (information about the content being viewed and the user attribute information) from the terminal 13a of the user A, the presence server 22 registers this in a predetermined memory (data memory 22), and then sends a registration completion notification. It returns to the terminal 13a (steps S105 and S106). The same applies to the other users B and C, and viewer information is periodically sent to the statistical information collection server 23 from the respective terminals 13b and 13c.

  Here, the presence server 22 statistically processes the viewer information for a certain period collected from each of the users A, B, and C (step S107), and transmits the result to the statistical information collection server 23 (step S108).

  Specifically, as shown in FIG. 3 and FIG. 4, the viewer information obtained from each user is classified by channel, gender, age, viewing location, and the number of viewers is calculated for each classification unit. It is transmitted to the statistical information collection server 23 as statistical information.

(B) Statistical Information Transmission Function Next, the operation of the statistical information transmission function will be described.

  FIG. 7 is a system configuration diagram showing a flow when statistical information is transmitted from the statistical information collection server 23 on the first network 11 to the distribution Web application server 26 on the second network 12, and FIG. 8 is a sequence diagram thereof. It is.

  The statistical information collection server 23 on the first network 11 and the delivery Web application server 26 on the second network 12 have a role of transmitting statistical information. Further, the delivery Web application server 26 has a function of calculating a message delivery fee for each user attribute based on the statistical information acquired from the statistical information collection server 23.

  As shown in FIG. 8, communication is performed between the statistical information collection server 23 and the distribution Web application server 26 using a protocol such as XCAP or SOAP, and the statistical information collected by the statistical information collection server 23 is used for distribution. It is given to the Web application server 26 (steps S201 and S202).

  Here, the delivery Web application server 26 calculates a message delivery fee for each user attribute based on the statistical information acquired from the statistical information collection server 23 (step S203). Note that the statistical information collection server 23 may be provided with a function for calculating the message delivery fee.

  Subsequently, the distribution Web application server 26 creates a Web screen for the advertisement distributor belonging to the second network 12 and notifies a message distribution fee for each user attribute (steps S205 to S208). The message delivery fee at this time is positioned as an advertising fee on the message transmission side, and also serves as a service usage fee when the user belonging to the first network 11 wants to receive desired information in a push type.

(C) Message Distribution Function Next, the operation of the message distribution function will be described.

  FIG. 9 is a system configuration diagram showing a flow when a message of a distributor belonging to the second network 12 is distributed to a user group belonging to the first network 11, and FIG. 10 is a sequence diagram thereof.

  The message distributor α designates keywords such as user attributes, content types, and usage charges as distribution conditions, and registers the contents of the message to be distributed in the distribution Web application server 26 on the second network 12. Keep it. As a result, when the keyword included in the content distributed from the content distribution server 21 to each user matches the keyword specified by the distributor α, the message registered in the distribution Web application server 26 is sent to the corresponding user. It becomes possible to deliver to.

  For example, when a plurality of distributors register the same keyword, a system is also realized in which the distribution Web application server 26 performs an auction and distributes the message of the distributor who presents the most expensive fee. it can.

  Hereinafter, a case where an advertisement message is distributed will be described as an example.

  For example, a case is assumed in which a 20-year-old woman who lives in Shinjuku, Tokyo sends a time bargain advertisement message from a cosmetic store in Shinjuku-ku (here, a distributor α).

  As shown in FIG. 10, first, the distributor α belonging to the second network 12 makes an advertisement distribution request to the distribution Web application server 26 using a terminal 14a by a predetermined operation, together with the specific contents of the advertisement message. The following keywords are registered (step S301).

User attribute: Female in twenties Content type: Cosmetics Usage fee: Within X yen In addition to the above keywords, keywords for further limiting users, such as regions to be distributed, may be added.

  When the distribution web application server 26 receives the advertisement distribution request including the keyword from the terminal 14a of the distributor α, the distribution web application server 26 transfers the advertisement distribution request to the distribution SIP application server 24 on the first network 11 via the IF such as SOAP. (Step S302). When the distribution SIP application server 24 receives this advertisement distribution request, it returns a reception completion notification to the terminal 14a of the distributor α via the distribution Web application server 26 (steps S303 and S304).

  In addition, the SIP application server for distribution 24 accesses the statistical information collection server 23 to acquire the statistical information (FIG. 4) of the contents (Steps S305 and S306). The distribution SIP application server 24 determines the distribution destination of the advertisement message based on the statistical information obtained from the statistical information collection server 23 and the keyword registered by the distributor α, and creates a list (SIP-URL, etc.) of the distribution destination. Obtained from the statistical information collection server 23 (step S306a).

  When the delivery destination is determined in this way, the delivery SIP application server 24 sends the delivery user to the terminal of the corresponding user group on the first network 11 based on the obtained delivery destination list. Distribution processing of the advertisement message registered by α is performed (steps S307 to S314).

  Here, the destination address of the user to whom the final message is transmitted is managed on the first network 11 side, and the information that can be known on the second network 12 is only a user attribute. Therefore, if the first network 11 is a safe and secure network such as IMS, it is possible to ensure the reliability of security management of personal information.

  When there is a distribution status reference request from the distributor α (steps S315 and S316), the distribution SIP application server 24 responds to the reference request and distributes, for example, a list of users who have already distributed the message. The status information is returned to the terminal 13a of the distributor α (steps S315 to S318).

(D) Link Function Next, the operation of the link function will be described.

  FIG. 10 is a system configuration diagram showing a flow when a user who has received an advertisement message connects to an advertisement destination, and FIG. 10 is a sequence diagram thereof.

  Now, it is assumed that the user A belonging to the first network 11 has received the advertisement message of the distributor α. When the user A clicks on the received message, the user A is automatically connected to the advertisement α Web server 27 on the second network 12 so that a desired advertisement can be browsed.

  That is, as shown in FIG. 11, when the advertisement message of the distributor α is sent to the terminal 13a of the user A, when the user A clicks the advertisement message, the gateway provided on the first network 11 The link destination information (Web page) is obtained via the link 29 (steps S401 and S402). With this link destination information, the terminal 13a is connected to the advertisement α Web server 27 that is the distribution destination of the advertisement message, and the advertisement provided by the advertisement α Web server 27 can be viewed.

  As described above, according to the present system, it is possible to automatically distribute a message by determining a user group as a distribution destination according to the content of the message without requiring a troublesome operation such as specifying a destination each time. it can. Specifically, by statistically processing the content information collected periodically from each user, and using each result to determine each user suitable for the message content as a delivery destination, messages are sent to the terminals of these users. To deliver. Therefore, for example, if a cosmetic advertisement message is distributed, the advertisement message can be distributed efficiently and targeted to each user who is interested in cosmetics, thereby obtaining an advertising effect.

  Further, it is not the delivery Web application server 26 on the second network 12 but the delivery SIP application server 24 belonging to the first network 11 that actually performs the message delivery processing. Thereby, a user's delivery destination (address etc.) can be concealed to message delivery companies, such as an advertising agency by the side of the 2nd network 12, and a user's security can be ensured.

  In particular, in a system using IMS as the first network 11 and a system using a network other than IMS as the second network 12, the message distribution processing is performed on the first network 11 side. It is possible to realize message delivery from a heterogeneous network without impairing reliability in the other network.

  In addition, when collecting the content information being viewed from each user terminal (terminals 13a, 13b, 13c) belonging to the first network 11, the content information being viewed is not collected immediately but the content of the same channel. Content that waits for at least a certain amount of time to be collected before the user frequently collects unnecessary information when the channel is changed frequently. Can be collected and reflected in statistical processing.

  In the above embodiment, the case where an advertisement message is distributed has been described as an example. However, the type of message is not particularly limited, and a message other than an advertisement is distributed to a user group that matches the message content. If so, the method of the present invention can be applied.

  In short, the present invention is not limited to the above-described embodiments as they are, and can be embodied by modifying the components without departing from the scope of the invention in the implementation stage. In addition, various inventions can be formed by appropriately combining a plurality of components disclosed in the embodiment. For example, some components may be deleted from all the components shown in the embodiment. Furthermore, constituent elements over different embodiments may be appropriately combined.

FIG. 1 is a diagram showing an overall configuration of a message delivery system according to an embodiment of the present invention. FIG. 2 is a block diagram showing a basic configuration of each server used in the message delivery system in the embodiment. FIG. 3 is a diagram showing a result of statistical processing of content information viewed by the user and user attribute information in the embodiment. FIG. 4 is a diagram showing the results of the statistical results and the distribution charges in the form of a list in the same embodiment. FIG. 5 is a system configuration diagram for explaining the information collection function in the embodiment. FIG. 6 is a sequence diagram showing the processing operation of the information collection function in the embodiment. FIG. 7 is a system configuration diagram for explaining a statistical information transmission function in the embodiment. FIG. 8 is a sequence diagram showing the processing operation of the statistical information transmission function in the embodiment. FIG. 9 is a system configuration diagram for explaining the message delivery function in the embodiment. FIG. 10 is a sequence diagram showing the processing operation of the message delivery function in the same embodiment. FIG. 11 is a system configuration diagram for explaining a link function in the embodiment. FIG. 12 is a sequence diagram showing the processing operation of the link function in the same embodiment.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 11 ... 1st network, 12 ... 2nd network, 13a, 13b, 13c ... User's terminal, 14a, 14b, 14c ... Distributor's terminal, 21 ... Content distribution server, 22 ... Presence server, 23 ... Statistical information Collection server, 24 ... SIP application server for distribution, 25 ... Web server, 26 ... Web application server for distribution, 27 ... Advertisement α Web server, 28 ... Advertisement β Web server, 31 ... CPU, 32 ... Program memory, 33 ... Data memory, 34: Communication I / F.

Claims (5)

A message delivery system for delivering a message of a distributor belonging to a second network different from the first network to each user terminal belonging to the first network,
Statistical processing means for periodically collecting information on the content being viewed from each user's terminal and statistically processing information for a certain period;
Content information statistically processed by the statistical processing means, distribution destination determination means for determining a distribution destination based on user attribute information and message content specified by the distributor,
A message distribution system comprising: distribution processing means for distributing the message of the distributor to the terminals of the respective users determined as distribution destinations by the distribution destination determination means. A distribution server provided on the first network for managing attribute information including a destination of each user;
The message distribution system according to claim 1, wherein the message distribution processing by the distribution processing means is executed by the distribution server.   3. The message delivery system according to claim 1, wherein the first network is constructed by a network using IMS, and the second network is constructed by a network other than IMS.   3. The message delivery system according to claim 1, wherein the statistical processing means collects information regarding the content as a statistical target when the user views the content of the same channel for a certain period of time or longer. A message delivery method for delivering a message of a distributor belonging to a second network different from the first network to each user terminal belonging to the first network,
Periodically collecting information about the content being viewed from each user ’s terminal, statistically processing the information for a certain period,
Based on the statistically processed content information, the user attribute information specified by the distributor, and the message content, the distribution destination is determined,
A message delivery method comprising delivering the message of the distributor to the terminal of each user determined as the delivery destination.

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