JP2009237894A - Member management system, member management method and server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a member management system for introducing admission to a membership card through word of mouth by using a portable terminal. <P>SOLUTION: When an introducer A who owns a portable telephone 7-1 introduces admission to an introduced person B who owns a portable telephone 7-2, the introducer A creates introduction mail by the portable telephone 7-1, and transmits it to a store server 3. The store server 3 receives the introduction mail from the portable telephone 7-1, and transmits the introduction mail including URL created by using a member ID of the introducer A as a parameter to the portable telephone 7-2 of the introduced person B. The introduced person B accesses a store server 3 by selecting the URL included in the mail text of the introduction mail from the store server 3 by the portable telephone 7-2, and requests download of the membership card application. When the store server 3 permits the download of the membership card application to the portable telephone 7-2, the portable telephone 7-2 downloads a membership card application 42 from the store server 3. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a member management system using a mobile terminal.

A large number of “membership cards” and “point cards” used for membership management have been issued, especially in the distribution industry. In recent years, the number of cases where such a “membership card” or “point card” is realized by an application on a mobile phone as a mobile terminal is increasing.
The membership card realized by the application on the mobile phone has a high threshold before joining, such as application download and data setting, and the number of members cannot be expected to increase. Therefore, as a method for increasing the number of members, notifications through advertisements on paper media at stores, notifications through flyers, direct mails, etc., notifications on websites, and the like are performed.

  In the announcement on the website, by clicking on the banner advertisement included in the content provided on the website, the server for advertisement is called, giving the advertisement viewer points according to the number of times the banner advertisement is clicked, It is possible to increase the number of advertisement viewers by giving a certain number of points.

Patent Document 1 discloses an electronic advertising drum system for advertising to customers on the side of a store or the like.
JP 2003-208543 A

  However, since any of the above methods is a store-led advertisement, the store side needs to pay advertising expenses. Further, by giving incentives such as enrollment campaign points, the store side has a double of advertising expenses and incentives. Expenses are required and advertising is one-way from the store to the consumer, so it is difficult to strengthen PR.

  The present invention has been made in view of such problems, and an object thereof is to provide a member management system or the like that introduces membership card membership in a word-of-mouth format using a portable terminal. .

  In order to achieve the above-described object, the first invention is a member management system comprising a first mobile terminal, a second mobile terminal, and a server connected via a network. A member information holding unit including at least a member ID for uniquely identifying a member to be performed, and the first mobile terminal notifies the server of a mail address of the second mobile terminal by mail, And the server notifies the second mobile terminal of a URL indicating the download destination of the application to be downloaded at the time of enrollment by mail in response to the mail from the first mobile terminal. Membership management system.

The URL includes the member ID related to the owner of the first mobile terminal.
The server sends the application to the second mobile terminal when the second mobile terminal accesses the URL.
When the server receives a notification of the completion of installation of the application from the second portable terminal, the server registers information on the owner of the second portable terminal in the member information holding unit.

The member information holding means further holds a parent ID that is a member ID of a member introducer, a child ID that is a member ID of a member to be introduced, member point information, a monthly purchase amount, and the like.
The server, after registering the information of the owner of the second portable terminal in the member information holding means, the point of the owner of the first portable terminal and the owner of the second portable terminal Add certain points to the information.

  A second invention is a member management method comprising a first mobile terminal, a second mobile terminal, and a server connected via a network, wherein the first mobile terminal is connected to the server, Notifying the e-mail address of the second portable terminal by e-mail, and in response to the e-mail from the first portable terminal, the server sends a URL indicating the download destination of the application to be downloaded at the time of enrollment. And a step of notifying the portable terminal by e-mail.

  A third invention is a server connected to a first portable terminal, a second portable terminal, and a network, and holds member information including at least a member ID for uniquely identifying a member to be managed When the member information holding means and the first portable terminal notify the server of the mail address of the second portable terminal by e-mail in response to the e-mail from the first portable terminal, it is downloaded at the time of enrollment. And a means for notifying the second portable terminal of the URL indicating the download destination of the application by e-mail.

  ADVANTAGE OF THE INVENTION According to this invention, the member management system etc. which introduce membership to a membership card etc. in a word-of-mouth format using a portable terminal can be provided.

  Hereinafter, a preferred embodiment of a member management system according to the present invention will be described in detail with reference to the accompanying drawings.

First, the member management system 1 according to the present embodiment will be described with reference to FIG.
FIG. 1 is a diagram showing an outline of the member management system 1.

  In the member management system 1, mobile phones 7-1 and 7-2 as mobile terminals equipped with IC chips and a store server 3 are connected via a network 9 such as the Internet. The store server 3 is a server installed in a store, a company, or an ASP (Application Service Provider), and has a member DB 5 including information on members such as a membership card and a point card. The store server 3 may have a mail server function.

The mobile phones 7-1 and 7-2 are equipped with IC chips and have functions such as various membership cards, point cards, credit cards with point functions, as well as train and bus / passenger tickets and air tickets. be able to.
The mobile phones 7-1 and 7-2 are connected to the network 9 via a base station (not shown) and communicate with the store server 3.

  When introducer A who has already joined is going to introduce a membership card to introducer B who has not joined, introducer A's mobile phone 7-1 to store server 3 from introducer A's mobile phone 7-1 An introduction mail including the mail address of the mobile phone 7-2 is transmitted. When the store server 3 receives the introduction mail from the mobile phone 7-1, the store server 3 transmits an introduction mail for introducing the membership to the mail address of the mobile phone 7-2 included in the introduction mail. This introduction mail includes a URL (Uniform Resource Locator) whose parameter is the member ID (identifier) of the introducer A.

When the referee B wants to join, he / she accesses the store server 3 via the network 9 by selecting the URL included in the received introduction mail, and downloads the membership card application, so that the membership procedure is performed. Do.
After completing the procedure for enrollment, for example, points may be given to both the introducer A and the introducer B as an incentive.

Next, the store server 3 and the member DB 5 will be described with reference to FIGS.
FIG. 2 is a diagram showing a hardware configuration of the store server 3, and FIG. 3 is a diagram showing details of the member DB 5.

  The store server 3 includes a control unit 11, a storage device 12, a media input / output unit 13, an input unit 14, a printing unit 15, a display unit 16, a communication unit 17, and the like interconnected by a bus 18.

  The control unit 11 includes a CPU (Central Processing Unit) that executes a program, an OS (Operating System), a ROM (Read Only Memory) for storing program instructions or data, a RAM (Random Access Memory), and the like. Consists of The control unit 11 controls the operation of the store server 3 as a whole.

The storage device 12 is a storage medium for storing fixed data such as a control program of the store server 3 and various data.
The media input / output unit 13 is a medium drive such as CD-ROM (Compact Disc Read Only Memory) or CD-RW (CD-ReWriteable), flexible disk, MO (Magneto Optical Disc), etc. Write data to the medium.

The input unit 14 is an input device such as a keyboard and a mouse.
The printing unit 15 is a printer, and prints necessary information and the like according to a request from a user.
The display unit 16 is a display device such as a CRT or LCD.
The communication unit 17 is a communication control device, a communication port, and the like, and controls communication via the network 9.

As shown in FIG. 3, the member DB 5 of the store server 3 holds member data 21-1, 21-2, 21-3, 21-4,.
The member data 21-1, 21-2, 21-3, 21-4, and the like have a member name 22, a member ID 23, a parent ID 24, a child ID 25, points 26, a monthly purchase amount 27, and the like.
At the time of enrollment, new member data 21 is registered.

The member name 22 is the name of the member.
The member ID 23 is a member number of the member and is unique in the member management system 1.
The parent ID 24 is the member ID 23 of the member who introduced the membership. When a member joins by a method that is not an introduction from another member, there is no parent ID 24 value.
The child ID 25 is the member ID 23 of the introduced person introduced by the member and includes a plurality of member IDs 23 when introducing to a plurality of members.
The point 26 is information such as a point acquired by the member.
The monthly purchase amount 27 is the total amount of money that a member purchased a product, service, etc. in a month.

Next, the mobile phone 7 will be described with reference to FIGS.
FIG. 4 is a diagram showing a hardware configuration of the mobile phone 7, and FIG. 5 is a diagram showing details of the memory 36 of the mobile phone 7.

  As shown in FIG. 4, the mobile phone 7 includes a control unit 31, a wireless communication unit 32, a display unit 33, an input unit 34, a call processing unit 35, a memory 36, an IC chip I / F 37, an IC chip 38, etc. Connected through.

  The control unit 31 includes a CPU that executes a program, a memory such as an OS, a ROM that stores program instructions or data, and a RAM that stores temporary work data. The control unit 31 controls the entire mobile phone 7.

  The wireless communication unit 32 controls wireless communication performed with a base station (not shown). Under the control of the control unit 31, the wireless communication unit 32 generates a signal such as data relating to voice or data for packet communication, and transmits the signal to the base station or receives a radio signal transmitted from the base station. Then, the received signal is demodulated to obtain audio data and packet communication data.

The display unit 33 includes a liquid crystal display panel and performs display control.
The input unit 34 includes a key button for inputting numbers, characters, operation instructions, and the like, and outputs a signal corresponding to the operation of the key button to the control unit 31.
The call processing unit 35 includes a microphone, a speaker, a voice processing unit, and the like, and performs call processing including call connection and disconnection processing under the control of the control unit 31.
The memory 36 stores application programs installed in the mobile phone 7, address book data such as telephone numbers and mail addresses, and the like.

  The IC chip I / F 37 is connected to the IC chip 38 and controls serial communication between the control unit 31 and the IC chip 38. The IC chip I / F 37 may control non-contact communication between the IC chip 38 and a reader / writer (not shown).

  The IC chip 38 is an IC chip such as a FeliCa (registered trademark) IC chip or a USIM (Universal Subscriber Identity Module) card, and includes the telephone number of the user of the mobile phone 7, information on the contracted mobile phone carrier, etc. Is recorded.

As shown in FIG. 5, the memory 36 of the mobile phone 7 includes an OS 41, a membership card application 42, and the like.
The OS 41 is a program that controls the entire program executed by the control unit 31 of the mobile phone 7.
The membership card application 42 is an application downloaded from the store server 3 at the time of membership, and performs management of points given at the time of purchasing products and services, communication processing with a reader / writer installed in the store, and the like.

Next, the IC chip 38 will be described with reference to FIGS.
FIG. 6 is a diagram showing a hardware configuration of the IC chip 38, and FIG. 7 is a diagram showing details of the memory 54 of the IC chip 38.

  As shown in FIG. 6, the IC chip 38 is connected to a CPU 51, a ROM 52, a RAM 53, a memory 54, and a communication unit 55 via a bus 56.

The CPU 51 executes the program. The ROM 52 stores program instructions or data. The RAM 53 temporarily stores data and the like during execution of the program.
The memory 54 stores data and the like necessary for the operation of the IC chip 38.
The communication unit 55 communicates with the mobile phone 7 or the reader / writer.

As shown in FIG. 7, the memory 54 of the IC chip 38 has IC card 62 for membership card application.
The membership card application IC data 62 is IC data used by the membership card application 42 downloaded to the mobile phone 7.

Next, the operation of the embodiment of the member management system 1 will be described with reference to FIGS. 8, 9, 10, 11, and 12.
FIG. 8 is a flowchart showing the flow of processing by the member management system 1, FIG. 9 is a diagram showing an example of the member data 21 of the introducer A before the introduction processing is started, and FIG. FIG. 11 is a diagram illustrating an example of an introduction mail transmitted from the store server 3 to the mobile phone 7-2, and FIG. 12 is an introducer A after the introduction process is completed. It is a figure which shows an example of the member data 21 of the person B.

FIG. 9 shows the member data 21 of the introducer A before the introducer A introduces the introducer B.
As shown in FIG. 9, the member data 21 of the introducer A is that the member name 22 is “A”, the member ID 23 is “0001”, and the parent ID 24 is “−”. Since no other members have been introduced at this time, the child ID 25 is “−”. Further, the point 26 given so far is “10”, and the monthly purchase amount 27 is “35,000”.

When the introducer A who owns the mobile phone 7-1 introduces the membership to the referee B who owns the mobile phone 7-2, the introducer A uses the membership card application 42 or the like on the mobile phone 7-1. The mail 201 including the mail address of the introduced person B shown in FIG. 10 is created and transmitted to the store server 3 (step 101).
As shown in FIG. 10, the mail 201 includes a recipient mail address 202 indicating a mail address of the store server 3, a mail title 203, a mail text 204, and the like. In the mail body 204, the mail address of the introducer B's mobile phone 7-2 is input.

The store server 3 receives the mail 201 from the mobile phone 7-1 and transmits the introduction mail 211 shown in FIG. 11 to the mobile phone 7-2 of the introducer B (step 102).
As shown in FIG. 11, the introduction mail 211 includes a sender mail address 212 indicating the mail address of the store server 3, a mail title 213, a mail text 214, and the like. The mail text 214 includes a URL 215 for downloading the membership card application 42 to the mobile phone 7-2. The URL 215 is created by the store server 3 using the member ID of the introducer A as a parameter, and may be encrypted to prevent fraud.

  The introducer B receives an introduction email from the store server 3 with the mobile phone 7-2 (step 103), and when he / she wants to join, selects the URL 215 included in the email body 214 and stores the store via the network 9. The server 3 is accessed, and a download request for the membership card application 42 is transmitted to the store server 3 (step 104).

The store server 3 determines whether fraud or the like has been performed from the parameters transmitted from the mobile phone 7-2, and permits the mobile phone 7-2 to download the membership card application 42 (step 105).
The cellular phone 7-2 downloads the membership card application 42 from the store server 3 and installs it in the memory 36. Also, the membership card application IC data 62 necessary for the membership card application 42 is stored in the memory 54 of the IC chip 38. Installation is performed (step 106), and the download completion is notified to the store server 3 (step 107).
In the installation of the membership card application 42, the introducer B appropriately inputs a member name and the like necessary as member information.

The store server 3 generates member data 21 of the introduced person B and registers it in the member DB 5 (step 108).
Further, for example, 10 points may be given to both the introducer A and the introducer B as incentives for introducing members.
FIG. 12 shows the member data 21 of the introducer A and the introducer B after the member data 21 of the introducer B is registered in the member DB 5. Since the introducer A introduced the introducer B, the child ID 25 of the member data 21 of the introducer A becomes the member ID “0002” of the introducer B, and the parent ID 24 of the member data 21 of the introducer B is introduced. The member ID of person A is “0001”.

  As described above, in the solicitation for membership using the member management system 1 according to the present embodiment, there is a word-of-mouth effect from person to person instead of one-way from the store by introduction by a member, and a two-way approach is possible. The number of members is expected to increase.

In addition to the introduction of membership by members, in the hierarchical structure based on the introduction of existing members and the parent-child relationship of the referee, points can be obtained by purchasing products and services with a specific number of people exceeding a specific amount within a specific period By giving such a purchase privilege, it is possible to further increase the word-of-mouth effect by members.
The purchase privilege in the member management system 1 is demonstrated using FIG.
FIG. 13 is a diagram illustrating a hierarchical structure based on a parent-child relationship of members, and FIG. 14 is a diagram illustrating an example of a purchase privilege.

  When member A introduces member B, member B introduces member C and member D, member D introduces member E, member E introduces member F, member G, and member H, the parent-child relationship is as shown in FIG. It becomes a structure. Further, as shown in FIG. 14, members A, B, C, D, and E are members B, C, D, and E, and members C, D, E, F, G, H, and members B are member B. Members in the lower three layers of D are members E, F, G, and H, and members in the lower three layers of member E are members F, G, and H. Member C, Member F, Member G, and Member H do not have any members at lower levels.

  Here, for example, when five or more members purchase a product of 30,000 yen or more per month among members from themselves to the lower three layers, a rule is given that points are given as a purchase privilege. Member A, B, C, D, E, F, G, H monthly purchases are 35,000 yen, 30,000 yen, 80,000 yen, 40,000 yen, 30,000 yen, 10,000, respectively. In the case of Yen, 0 Yen, and 40,000 Yen, the members who purchased 30,000 Yen or more are Members A, B, C, D, E, H, and 5 or more members among themselves and the lower three members are 3 The members A and B purchase the product of 10,000 yen or more, and the members A and B are given points as purchase privileges.

As described above, according to this embodiment, it is possible to provide a member management system that introduces a membership card in a word-of-mouth format using a mobile phone.
In addition to referrals by members, purchasing benefits are expected to have the same effect as word of mouth, and the number of members is expected to increase.

  In addition, a large system is not required and the system load can be operated lightly. Since the store side can also reduce the advertising cost compared with the conventional method, the amount can be given to the member as a privilege, and it is considered that the member can be greatly satisfied with a small investment effect.

  The preferred embodiment of the member management system according to the present invention has been described above with reference to the accompanying drawings, but is not limited to the above-described embodiment. It is obvious for those skilled in the art that various modifications or modifications can be conceived within the scope of the technical idea described in the claims, and these are naturally within the technical scope of the present invention. It is understood that it belongs.

The figure which shows the outline of member management system 1 The figure which shows the hardware constitutions of the store server 3 The figure which shows the details of member DB5 The figure which shows the hardware constitutions of the mobile telephone 7 The figure which shows the detail of the memory 36 of the mobile telephone 7 The figure which shows the hardware constitutions of IC chip 38 The figure which shows the detail of the memory 54 of IC chip 38 The flowchart which shows the flow of processing by member management system 1 The figure which shows an example of the member data 21 of the introducer A before the introduction process starts The figure which shows an example of the mail transmitted to the shop server 3 from the mobile telephone 7-1. The figure which shows an example of the introductory mail transmitted to the mobile telephone 7-2 from the shop server 3 The figure which shows an example of the member data 21 of the introducer A and the introducer B after the introduction process is completed Diagram showing the hierarchical structure of member parent-child relationships Diagram showing an example of purchasing benefits

Explanation of symbols

1 ... Membership management system 3 ... Store server 5 ... Member DB
7-1, 7-2 ... Mobile phone 9 ... Network

Claims (8)

A member management system comprising a first mobile terminal, a second mobile terminal, and a server connected via a network,
The server has member information holding means including at least a member ID for uniquely identifying a member to be managed,
The first mobile terminal has means for notifying the server of the mail address of the second mobile terminal by e-mail;
In response to a mail from the first mobile terminal, the server notifies the second mobile terminal of a URL indicating a download destination of an application to be downloaded at the time of joining by mail.   The member management system according to claim 1, wherein the URL includes the member ID related to an owner of the first portable terminal.   3. The member management system according to claim 1, wherein the server further comprises means for sending the application to the second portable terminal when the second portable terminal accesses the URL. .   The server further comprises means for registering information of the owner of the second portable terminal in the member information holding means when receiving a notification of completion of installation of the application from the second portable terminal. The member management system according to claim 3, wherein:   The member information holding means further holds a parent ID that is a member ID of a member introducer, a child ID that is a member ID of a member to be introduced, member point information, a monthly purchase amount, and the like. The member management system according to claim 4.   The server, after registering the information of the owner of the second portable terminal in the member information holding means, the point of the owner of the first portable terminal and the owner of the second portable terminal 5. The member management system according to claim 4, further comprising means for adding a certain point to information. A member management method comprising a first mobile terminal, a second mobile terminal, and a server connected via a network,
The first portable terminal notifying the server of the mail address of the second portable terminal by e-mail;
In response to the mail from the first mobile terminal, the server notifies the second mobile terminal of a URL indicating the download destination of the application to be downloaded at the time of membership;
A member management method characterized by including: A server connected to the first portable terminal, the second portable terminal, and the network,
Member information holding means for holding member information including at least a member ID for uniquely identifying a member to be managed;
When the first mobile terminal notifies the server of the e-mail address of the second mobile terminal by e-mail, a URL indicating a download destination of an application to be downloaded upon enrollment in response to the e-mail from the first mobile terminal Means for notifying the second portable terminal by email;
The server characterized by having.

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