JP2009038481A - Data transmitter, receiver, data transmitting and receiving method, program and recording medium - Google Patents

Data transmitter, receiver, data transmitting and receiving method, program and recording medium Download PDF

Info

Publication number
JP2009038481A
JP2009038481A JP2007199293A JP2007199293A JP2009038481A JP 2009038481 A JP2009038481 A JP 2009038481A JP 2007199293 A JP2007199293 A JP 2007199293A JP 2007199293 A JP2007199293 A JP 2007199293A JP 2009038481 A JP2009038481 A JP 2009038481A
Authority
JP
Japan
Prior art keywords
data
advertisement
terminal device
receiving
program
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
JP2007199293A
Other languages
Japanese (ja)
Inventor
Yasushi Adachi
Haruo Hide
Ikuo Karashi
Masayuki Nakazawa
Keiko Watanuki
Tomoaki Yamamoto
正幸 中沢
靖 安達
智昭 山本
晴夫 日出
啓子 綿貫
育雄 芥子
Original Assignee
Sharp Corp
シャープ株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sharp Corp, シャープ株式会社 filed Critical Sharp Corp
Priority to JP2007199293A priority Critical patent/JP2009038481A/en
Publication of JP2009038481A publication Critical patent/JP2009038481A/en
Pending legal-status Critical Current

Links

Images

Abstract

<P>PROBLEM TO BE SOLVED: To provide a data transmitter capable of distributing advertisement data suitable for characteristics of video data or a terminal device for the video data, a receiver, a data transmitting and receiving method, a program and a recording medium. <P>SOLUTION: The data transmitter 3 multiplexes program data from a program DB 1 and advertisement data from an advertisement DB 2 and transmits the multiplexed data to a terminal device A4. In the terminal device A4, a data separating part 32 separates the program data from the advertisement data, and a control part 33 selects data for an advertisement frame from advertisement data forming a layered structure, determines a display method of the advertisement data and displays the advertisement data. A terminal device B5 acquires position information from a GPS 6, a data retrieving part 42 communicates with the terminal device A4, acquires the advertisement data and/or the program data from the position information, and displays the data on the basis of controlled advertisement data. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a technique for distributing advertisement data suitable for a terminal device.

  In general, in a broadcasting system having an advertisement distribution function, an advertisement is inserted between a broadcast program and transmitted. At that time, in order to increase the advertising effect, the main audience layer is identified according to the program content and the broadcast time zone, and an advertisement suitable for this audience layer is selected and distributed to increase the advertising effect. Yes.

  However, specifying a viewer segment for each broadcast program does not necessarily mean that the viewer segment is an object of advertising, and it is difficult to say that the selected advertisement can maximize its advertising effect.

  In addition, advertising activities using mass media are expensive and time-consuming, so it is difficult to use unless you are a large company. Even if small and medium-sized enterprises and shops that are rooted in the region want to appeal to consumers in their own business area, it is difficult to conduct advertising activities using mass media from the viewpoint of cost and effort.

  In view of this, an advertisement is attached to video content using a content distribution service based on the Internet technology, and is advertised by distributing it to a PC (Personal Computer) or a portable terminal. This advertising method does not cost a lot of money unlike CMs for broadcast programs, and can also be used by small and medium-sized businesses and stores.

With regard to advertisements using this content distribution, for example, a technology related to video and advertisement distribution in which video content is divided into a plurality of video scenes, and advertising data selected by the advertiser is associated with each video scene and registered. Is disclosed (for example, see Patent Document 1).
JP 2002-191037 A

However, in the data transmission device according to Patent Document 1, since video scenes and advertisements are allocated in a one-to-one relationship, only one advertisement can be linked to a certain video scene.
FIG. 37 shows a structure example of conventional advertisement data. Only one advertisement data is attached to certain program data.

  Further, in Patent Document 1, the association between the video scene and the advertisement is made by referring to information such as the genre of the program, the audience rating, etc., by the advertiser himself selecting for each program.

The video content program is divided into video scenes, and the advertisement is switched for each video scene. However, each time the video scene in the program is switched, the advertisements registered in the program are allocated in chronological order. It ’s just that.
Even within a single program, the audience may differ depending on the video scene, and it cannot be said that the effect of advertising is necessarily improved.

  Also, suitable advertisement data varies depending on the type of terminal device that receives the advertisement. In the prior art, in order to distribute video data with an advertisement, for example, a PC and a mobile phone must have different distribution systems.

  The present invention has been made to solve the above-described problems, and is a data transmission device, a reception device, and the like that can distribute advertisement data suitable for video data characteristics or terminal devices to video data. An object is to provide a data transmission / reception method, a program, and a recording medium.

  In view of such circumstances, the data transmission device according to the first invention is a data transmission device that transmits video data composed of one or more scenes, and adds a plurality of advertisement data related to the scene of the video data A control unit, a multiplexing unit that multiplexes the plurality of advertisement data, and a transmission unit that transmits the video data and the advertisement data, wherein the plurality of advertisement data is a display device or a display method, respectively. Are different.

  In the data transmission device according to the second invention, the control unit hierarchizes the plurality of advertisement data and adds it as a header to the video data.

  The data transmitting apparatus according to a third aspect is characterized in that a plurality of the advertisement data can be selected by a receiving apparatus.

  According to a fourth aspect of the present invention, the control unit adds the advertisement data in scene units, shot units, or frame units of the video data.

  In the data transmitting apparatus according to the fifth invention, the advertisement data includes control data representing a data type or a method of superimposing the video data on displaying the advertisement.

  The data transmission device according to a sixth aspect is characterized in that the advertisement data includes control data representing information on an advertisement display period, a display time zone, or a display area, or an advertisement display target person. To do.

  According to a seventh aspect of the present invention, there is provided a receiving device that receives video data and advertisement data related to the video data, and selects adaptive advertisement data from the plurality of advertisement data added to the video data. And a control unit, wherein the control unit determines a display method according to the advertisement data.

  Moreover, the receiving apparatus according to an eighth aspect is characterized in that the control unit performs control to switch advertisement display in units of scenes of the video data.

  According to a ninth aspect of the present invention, there is provided a receiving device comprising a second terminal communication control unit for controlling communication with another receiving device, and when receiving a data acquisition request from the other receiving device, the other receiving device. Data is transmitted to the apparatus.

  In the receiving device according to the tenth invention, the data acquisition request from the other receiving device includes position information of the other receiving device, and the advertising data and / or the video data is sent to the other receiving device. To the receiving device.

  According to an eleventh aspect of the present invention, the data acquisition request from the other receiving device includes advertisement identification information, and the video data corresponding to the advertisement identification information is sent to the other receiving device. It is characterized by transmitting.

  According to a twelfth aspect of the present invention, there is provided a receiving apparatus that communicates with a position information receiving unit that receives position information indicating a current position, and a first receiving apparatus that manages video data and advertisement data related to the video data. A transmission / reception unit for receiving the advertisement data and / or the video data from the first reception device.

  According to a thirteenth aspect of the present invention, there is provided a receiving device that receives a video data receiving unit that receives video data and advertisement control data related to the video data, and an advertisement adapted from the plurality of advertisement control data added to the video data. A control unit that selects control data; and an advertisement data receiving unit that receives advertisement data corresponding to the advertisement control data from an information management device, wherein the control unit determines a display method based on the advertisement control data. Features.

  A data transmission / reception method according to a fourteenth invention is a data transmission / reception method in which a data transmission device transmits video data to a reception device, wherein the data transmission device includes video data and a plurality of advertisements related to the video data. Transmitting data, the receiving apparatus comprising: selecting advertisement data suitable for the receiving apparatus from the plurality of advertisement data; and determining an advertisement display method from the advertisement data. Features.

  In the data transmission / reception method according to the fifteenth aspect of the present invention, the receiving device receives a data acquisition request from another receiving device, and transmits the advertisement data and / or the video data to the other receiving device. It is characterized by comprising.

  A program according to the present invention causes a computer to execute the advertisement distribution method.

  The recording medium according to the present invention is characterized in that the program is recorded so as to be readable by a computer.

  As described above, according to the present invention, since the advertisement data includes data for controlling the display device or the display method, various advertisement display modes can be used for the same video data scene (program scene). Is possible.

  In addition, since the advertisement data is made into a hierarchical structure as a header, a plurality of advertisement data can be added to a scene, shot or frame of one video data, and advertisement data suitable for the receiving device is selected and displayed. be able to.

  In addition, it is not necessary to construct a system for each target device and data display format, and it can be realized by processing headers in one system, so the cost for system construction can be reduced and the advertising cost can be reduced. Therefore, it is an advertising method that is easy to use for small businesses and shopkeepers.

  In addition, since the advertisement data includes control information for specifying a display period, a display time zone, a display area, or a target person, distribution of advertisement data in accordance with the viewer group of video data in units of scenes, shots, or frames. Is possible.

  In addition, since advertisement data and / or video data can be received and displayed from the location information of the receiving device, information such as a store close to the current location can be provided to the user on the go, and the user's store The visit rate can be increased, the user's willingness to purchase can be increased, and the advertising effectiveness can be improved.

  Also, advertisement identification information (advertisement space data) is added to the video data transmitted from the broadcasting station, and the receiving apparatus communicates with the information management apparatus (advertisement server) of the advertising company and receives the advertisement data by the advertisement identification information. Therefore, it is not necessary to store advertisement data in advance in the information management device of the broadcasting station, and the latest advertisement data can always be distributed from the advertising company.

  In addition, when the receiving device acquires the advertising data based on the position information, the advertising data can also be received from the information management device of the advertising company, so that the user can always watch the latest advertising data on the go. it can.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[First Embodiment]
(Data transmission system)
FIG. 1 is a configuration diagram showing an outline of a data transmission system according to the first embodiment of the present invention.
This system includes a program database (DB) 1 that stores program data, an advertisement DB 2 that stores advertisement data, program data acquired from the program DB 1 and advertisement data acquired from the advertisement DB 2 in the broadcasting station. A data transmission device 3 that multiplexes and transmits as broadcast data, an indoor terminal device A4 that receives the broadcast data by wired or wireless digital broadcasting, and an outdoor terminal that performs wireless communication via a base station (not shown) Device B5.

  In FIG. 1, the program DB 1 and the advertisement DB 2 are described separately from the data transmission apparatus 3, but the program DB 1, the advertisement DB 2, and the data transmission apparatus 3 may be implemented by one apparatus, and The action and effect are the same.

  The terminal device A4 is, for example, a stationary terminal device such as a television or a PC installed at the user's home or the like, and the terminal device B5 is a portable terminal device such as a mobile phone, a portable PC, or a car navigation system.

  In addition, the terminal device B5 can acquire position information by a GPS (Global Positioning System, global positioning system) 6 or the like.

  Next, individual devices in this system will be described.

(Data transmission device)
FIG. 2 is a block diagram illustrating a configuration of the data transmission device 3 in the present embodiment.
As shown in FIG. 2, the data transmission device 3 includes a data acquisition control unit 11 that acquires data from the program DB 1 and the advertisement DB 2, and a broadcast DB 12 that stores information on programs and advertisement schedules broadcast by the data transmission device 3. The program data including video data and audio data output from the program DB 1 and the advertisement data output from the advertisement DB 2 as additional information are transport stream packets defined by the MPEG2 (Moving Picture Experts Group 2) system ( A data multiplexing unit 13 that divides and multiplexes the data into a TSP (Transport Stream packet) format, and an error correction code such as a Reed-Solomon code is added to the output data of the data multiplexing unit 13 to modulate the broadcast data. Transmitter 1 that sends out as It is configured to include and.

FIG. 3 is a table example of advertisement data stored in the advertisement DB 2.
The advertisement data includes an advertisement space ID, advertisement data, store ID, store name, store location information, and the like. The advertisement space ID is data that defines a display device and a display method of advertisement data.
In addition, information such as the display period (season, year, month, etc.), display time zone (morning, noon, night, time, etc.) or display area (Kanto, Kansai, Japan, overseas, etc.) You may make it control the display of an advertisement. Also, based on the personal information (age, gender, residence, preference information, etc.) of the user registered in advance so as to include the information of the display target person (age, sex, residence, preference information, etc.) The display may be controlled.

FIG. 4 is a diagram illustrating a format example of an output bit stream that is broadcast data of the data transmission device 3.
The output bit frame includes a TSP data content and other fixed-length header 21 defined by the MPEG2 system, a variable-length extension header (adaptation field) 22 that can describe information determined by the sender, video, , And a payload 23 composed of data such as voice.

  In this embodiment, for example, program data (video data and audio data) can be transmitted by the payload 23, and advertisement data as additional information can be transmitted by the extension header 22.

  Note that different data streams of program data and advertisement data may be multiplexed and transmitted.

FIG. 5 is a diagram showing the structure of the extension header 22 and the payload 23 in the broadcast data.
The present embodiment is characterized in that the TSP extension header 22 has a hierarchical structure as shown in FIG. On the other hand, in the prior art, as shown in FIG. 37, the broadcast data has a single layer structure, and one program data and one advertisement data are associated and broadcast.

FIG. 6 is a diagram illustrating an example of the type of advertisement frame data in the extension header in FIG.
For example, each advertisement space data has a function as shown in FIG.
The advertisement data described in the extended header 22 having a hierarchical structure is advertisement data generated for each device type and advertisement display method, and on the receiving device side, the device that uses the advertisement data and the display based on the advertisement space ID. Can recognize the method.
On the receiving device side, only advertisement data suitable for the receiving device can be extracted and used.
The hierarchized advertisement data is multiplexed by the data multiplexing unit 13 and separated on the receiving device side.

  For example, as shown in FIG. 7, the data 22a for the advertising space A includes information for controlling the advertisement to be displayed as the advertising space A 24a on the entire screen of the stationary terminal device. The advertisement is inserted on a full screen between program scenes, for example.

  As shown in FIG. 8, the data 22b for the advertising space B includes information for controlling the advertisement to be displayed as the advertising space B 24b on the screen divided into two in the stationary terminal device. The advertisement is displayed in conjunction with the program scene. For example, text data, image data, or moving image data is used as the advertisement data.

  As shown in FIG. 9, the data 22c for the advertising space C includes information for controlling the advertisement to be displayed as the advertising space C24c on the screen divided into two in the stationary terminal device, and is different from the advertising space B. The size is displayed, for example, small in FIG. 9, and is displayed in conjunction with the program scene. For example, text data is used as the advertisement data.

  As shown in FIG. 10, the data 22d for the advertising space D includes information for controlling the advertisement to be displayed as the advertising space D24d on the screen divided into two in the portable terminal device. Since the advertisement data has the hierarchical structure shown in FIG. 5, a plurality of advertisements can be assigned to the same program scene, and the program scene is displayed in conjunction with the advertisement.

  As shown in FIG. 11, the data 22e for the advertising space E includes information for controlling to display the advertising as the advertising space E24e on the entire screen of the portable terminal device. The program scene does not flow and only the advertisement is displayed.

Further, not only data for one advertising space but also display using a plurality of data for advertising space is possible.
For example, when advertising data is displayed on a stationary terminal device, when a plurality of advertising frames for stationary terminal devices are set in the same program data, the data of the plurality of advertising frames set are displayed at the same time. Will be.

FIG. 12 is a display example of a screen using a plurality of advertisement space data.
For example, as shown in FIG. 12, while the program scene is being broadcast, the advertisement frame B 24 b and the advertisement frame C 24 c can be simultaneously displayed by the control information included in the data 22 b for the advertisement frame B and the data 22 c for the advertisement frame C. it can.

Even when the data transmission device 3 is set to display a plurality of advertisement spaces on the same program data, the advertisement space may be further selected depending on the reception device side.
For example, as described above, when the control information is added to the advertisement data for the advertisement display period, the display time zone or the display area, or the advertisement display target person, the receiving device side according to the control information The advertising space to be displayed on is selected.
That is, it is possible to set a plurality of advertisements (for example, a plurality of advertisements for the advertisement space B) in the advertisement space shown in FIG.

  With the above-described configuration, it is possible to distribute the advertisement by changing the display method depending on the display destination according to the display destination (device) of the advertisement.

  Unlike conventional systems, there is no need to construct a system for each target device and each data display format, and it can be realized by header processing in one system, so the cost for system construction can be reduced and advertising costs can be reduced. Therefore, it is an advertising method that is easy to use for small and medium-sized businesses and shop owners.

  In addition, since the above-described advertisement data uses an extension header, it can be added in units of video data frames, shots, or program data scenes. For example, advertisement data can be added to a specific shot (such as a shot showing a specific actor or object) according to the advertiser's intention, and the advertisement can be displayed by displaying an advertisement that matches the video. Increase the effectiveness of advertising.

(Deferred terminal equipment)
FIG. 13 is a block diagram illustrating a configuration of a terminal device A4 that is a stationary terminal device.
The terminal device A4 receives broadcast data from the data transmission device 3 in the broadcast station via wire or wireless, and decodes the broadcast data, and program data from the output data of the broadcast data reception unit 31. A data separation unit 32 that separates and extracts each of the advertisement data, and the program data and the advertisement data separated by the data separation unit 32 are input, the advertisement data is analyzed, and the advertisement data suitable for the terminal is selected. A control unit 33 for determining the display form, a data multiplexing / reproducing unit 34 for multiplexing and reproducing the program data and the controlled advertisement data, and a recording DB 35 for storing the program data and the advertisement data separated by the data separation unit 32 The second terminal communication control unit 36 for generating data to be transmitted to the terminal device B (portable terminal device) 5 and the terminal device B5. It constructed a data transceiver 37, a display device 38, and a input unit 39 for accepting an operation by a user.
The display device 38 may be externally attached in the case of a PC or the like.
Alternatively, the function of the terminal device A4 does not have to be provided in one terminal device, and may be realized by linking devices such as home personal computers, peripheral devices, and AV devices connected via a network. For this, for example, it is conceivable to use UPnP (Universal Plug and Play) AV technology based on the technology standardized on the Internet.

  The broadcast data receiving unit 31 also performs a process of decoding the advertisement data portion of the extension header multiplexed for transmission into a hierarchical state.

The control unit 33 selects appropriate advertisement data from a plurality of advertisement data that are hierarchized, and controls the advertisement display method control data to reproduce the function of the advertisement space data shown in FIG. Is output to the data multiplexing / reproducing unit 34.
When the advertising space data is set to select a plurality of advertising spaces, the control unit 33 selects a plurality of advertising spaces according to the advertising space data.
Thereby, various advertisement display forms are possible for the same program scene.
When a control signal for instructing reproduction of program data is input from the input unit 39 by a user operation, the control unit 33 acquires program data and advertisement data from the recording DB 35.

FIG. 14 is a table example of the recording DB 35 of the terminal device A4.
The recording DB 35 stores program data and a plurality of advertisement data corresponding thereto, that is, data such as an advertisement space ID, advertisement data, a shop ID, a shop name, and shop location information.

(Portable terminal device)
FIG. 15 is a block diagram illustrating a configuration of a terminal device B5 that is a portable terminal device.
A data search for a position information receiving unit 41 that receives current position information indicating the current position of the terminal device B5 from the GPS 6 and a control process for inquiring the terminal device A4 about the corresponding advertisement data and / or program data based on the position information. The communication unit 43 communicates with the terminal device A4 based on the position information input from the search unit 42, receives the advertisement data and / or program data, and the received advertisement data and / or program data. A data multiplexing / reproducing unit 44 for multiplexing and reproducing and a display device 45 for displaying data are included.

  When the terminal device B5 is, for example, a mobile phone, the data transmission / reception unit 43 has a wireless communication function and an information input / output function, and is connected to a network via a mobile phone base station (not shown).

  Below, the flow of the process in this embodiment is demonstrated.

(Processing in data transmission device)
FIG. 16 is a flowchart showing broadcast data transmission processing in the data transmission device 3.
The data acquisition control unit 11 of the data transmission device 3 in the broadcast station refers to the broadcast DB 12 (S101), and associates the program data with the program data from the program DB 1 and the advertisement DB 2, respectively, according to the referred broadcast schedule data. The advertisement data registered in the broadcast schedule data is acquired (S102).

Next, the data acquisition control unit 11 performs a process of hierarchizing a plurality of advertisement data, and outputs the program data and the advertisement data to the data multiplexing unit 13. The data multiplexing unit 13 multiplexes the program data and the advertisement data. The broadcast data is output to the transmitter 14 (S103).
The transmission unit 14 transmits broadcast data to the terminal device A4 (S104).

  In this way, the program data and a plurality of advertisement data corresponding to the program data are transmitted to the receiving device (terminal device A4).

(Processing in the receiving device)
Hereinafter, processing in the receiving apparatus will be described.
FIG. 17 is a flowchart showing broadcast data reception processing in the terminal device A4.
The broadcast data reception unit 31 of the terminal device A4 receives the broadcast data and outputs it to the data separation unit 32 (S201).

  The data separation unit 32 separates the program data and the advertisement data (S202), and registers the program data and the advertisement data in the recording DB 35 (S203).

  Next, the data separation unit 32 outputs the program data and the advertisement data to the control unit 33, and the control unit 33 determines the advertisement display method from the advertisement data, and the data multiplexing / playback unit 34 controls the program data and the control data. Advertisement data is output (S204).

  The data multiplexing / reproducing unit 34 multiplexes and reproduces the program data input from the control unit 33 and the controlled advertisement data, and displays them on the display device 38 (S205).

  By the way, the processing described above is based on broadcasting, but it is also possible to reproduce program data and advertisement data stored in the recording DB 35.

In this case, when a control signal instructing program reproduction is input from the input unit 39 to the control unit 33 by a user operation, the control unit 33 obtains, for example, a list relating to program data from the recording DB 35, and the data A list is displayed on the display device 38 via the multiplexing / playback unit 34. Furthermore, when an input for designating program data is made from the input unit 39, the control unit 33 acquires the corresponding program data and advertisement data corresponding to the program data from the recording DB 35.
The subsequent processing is the same as the processing in S204 and S205 in FIG.

The processing in the control unit 33 will be described in detail.
FIG. 18 is a flowchart showing the advertisement data processing by the control unit 33 in S204.
First, the control unit 33 acquires the advertisement data separated by the data separation unit 32 (S301).

  Next, the control unit 33 extracts an advertising space ID from the advertising data (S302).

  The control unit 33 determines whether or not the terminal is a terminal requested by the advertising space ID (S303).

  If the advertising space ID is a requested terminal ("YES" in S303), the control information describing the display method corresponding to the advertising space ID is included in the header, and the controlled advertising data is multiplexed and reproduced together with the program data. It outputs to the part 34 (S304), and a process is complete | finished. Here, when there are a plurality of advertising space IDs for the terminal, a plurality of advertising space IDs are selected. That is, for example, as shown in FIG. 12, a plurality of advertisement spaces may be displayed.

  If the terminal is not the terminal requested by the advertising space ID (“NO” in S303), the process ends without doing anything.

FIG. 19 is a flowchart showing another advertisement data processing by the control unit 33.
This is an embodiment in which a plurality of advertising space IDs can be applied to the receiving device, and the receiving device selects them.
S301 to S303 are the same as those in FIG.

  In S303, when the advertising space ID is the requested terminal, the control unit 33 performs the advertising according to the setting for the advertising display period, the display time zone or the display area, or the advertising display target person included in the advertising data. A frame ID is selected, and an advertisement display method is determined based on the advertisement frame ID (S305).

  Next, the controlled advertisement data is output to the data multiplexing / reproducing unit 34 together with the program data (S306), and the process is terminated.

  Thereby, according to the display device 38, the advertisement data can be linked with the program data and can be displayed in the display form as shown in FIGS.

FIG. 20 is a flowchart illustrating a process of data transmission to the terminal device B5 in the terminal device A4.
First, when the data transmitting / receiving unit 37 of the terminal device A4 receives the position information from the terminal device B5, the data transmitting / receiving unit 37 outputs the position information to the second terminal communication control unit 36 (S401).

  Next, the second terminal communication control unit 36 searches the recording DB 35 based on the position information to determine whether or not there is a corresponding store (store ID) within a predetermined distance range. (S402).

  If there is a corresponding store ID (“YES” in S402), the store ID is output to the control unit 33 (S403).

  If there is no corresponding store ID (“NO” in S402), a notification that there is no corresponding data is attached to the terminal device B5, and the position information is attached and transmitted via the data transmitting / receiving unit 37 (S409).

  Since the position information is attached to the notification, the terminal device B5 can recognize which position information corresponds to the reply.

  The control unit 33 that searches the recording DB 35 from the store ID and acquires the program data and the advertisement data determines from the advertisement data whether or not the terminal device B5 is a terminal that requests the advertisement data (S404).

  When the terminal device B5 is not a terminal that requests advertisement data (“NO” in S404), the control unit 33 corresponds to the terminal device B5 via the second terminal communication control unit 36 and the data transmission / reception unit 37. A notification that there is no data is sent with position information (S409).

  When the terminal device B5 is a terminal that requests advertisement data (“YES” in S404), the control unit 33 determines whether or not to display program data from the advertisement space ID (S405).

  When it is determined that the program data is to be displayed (“YES” in S405), the control unit 33 determines an advertisement display method from the advertisement space ID, generates controlled advertisement data, and sends it to the second terminal communication control unit 36. Program data and controlled advertisement data are output (S406).

  If it is determined not to display the program data (“NO” in S405), the control unit 33 determines the advertisement display method from the advertisement space ID, generates the controlled advertisement data, and generates the second terminal communication control unit 36. The controlled advertisement data is output (S407).

  And the 2nd terminal communication control part 36 attaches | subjects positional information to the controlled advertisement data and / or program data, and outputs it to the data transmission / reception part 37. The data transmission / reception part 37 is the position information, controlled advertisement data. And / or program data are transmitted to terminal unit B5 (S408).

  By performing the processing as described above, the terminal device A4 that has received the position information from the terminal device B5 can transmit the controlled advertisement data and / or program data to the terminal device B5.

Next, the reception process of the terminal device B5 will be described.
In the case of the terminal device B5 which is a portable terminal device such as a mobile phone, a portable PC or a car navigation system to be carried around, there are two possible reception processes and advertisement display modes.

  The first is a case where the broadcast data transmitted from the data transmission device 3 is received wirelessly and the program data is reproduced / displayed at the outside location. In this case, the terminal device A4 shown in FIG. The same process as the broadcast data reception process is performed and has the same function as the reception process.

  Second, based on the current position of the user, the advertisement of a nearby store is reproduced together with the accumulated program data (for example, FIG. 10) or displayed without the program data (for example, FIG. 11). The following processing flow can be considered.

FIG. 21 is a flowchart showing the second reception process in the terminal device B5.
First, the position information receiving unit 41 receives current position information indicating the current position from the GPS 6 or the like, and outputs it to the data search unit 42 (S501).

  Next, the data search unit 42 sends a transmission request for advertisement data and program data to the terminal device A4 via the data transmission / reception unit 43 based on the position information (S502).

  The data search unit 42 determines whether there is corresponding advertisement data or the like based on the data received by the data transmitting / receiving unit 43 from the terminal device A4 (S503).

  When the data transmission / reception unit 43 receives the controlled advertisement data and / or program data from the terminal device A4 (“YES” in S503), the data search unit 42 outputs the data to the data multiplexing / playback unit 44. The data multiplexing / reproducing unit 44 performs a process of multiplexing the data and reproducing it on the display device 45 (S504).

  When the data transmitting / receiving unit 43 receives a notification from the terminal device A4 that there is no corresponding data (“NO” in S503), the process ends. Alternatively, it may be displayed that there is no corresponding data on the display device 45.

  As a result, the user can view the advertisement of a nearby store in the form as shown in FIG. 10 or 11 together with the pre-recorded program data or only the advertisement data at the place of going out.

  As described above, the store location information may be obtained by receiving the current location information of the user from the GPS 6 and extracting store location information within a predetermined distance from the current location information. Alternatively, by receiving the store ID that is constantly transmitted by the store information transmitting device installed for each store that is the advertiser by wireless or the like, and transmitting the store ID to the terminal device A4, the terminal device A4, It may search its own recording DB 35 and transmit the corresponding advertisement data and / or program data to the terminal device B5.

  Alternatively, only when there is an advertisement display request from the user, the current position information from the GPS 6 or the store position information from the store information transmitting device may be received to search for advertisement data or the like.

  By doing in this way, information, such as a store near a present position, can be provided to a user, a user's store visit rate can be raised, and an advertising effect can be improved.

[Second Embodiment]
(Data transmission system)
FIG. 22 is a configuration diagram showing an outline of a data transmission system according to the second embodiment of the present invention.
In the first embodiment, the data transmission apparatus 3 broadcasts (transmits) the advertisement data body as advertisement data. In the present embodiment, the broadcast station does not transmit the advertisement data body, and the advertisement control data. The advertising space data is broadcast (transmitted).

  In the first embodiment, it is necessary to prepare advertisement data in advance before broadcasting. In this embodiment, the advertisement data main body is separately prepared in the advertisement DB 51 in the advertisement company, and the advertisement server 52 of the advertisement company acquires the advertisement space data from the advertisement DB 51 for the advertisement space data during or after the broadcast from the broadcasting station. As a result, the latest advertising data can be distributed.

  Here, the advertising space data has a hierarchical structure like the advertising space data shown in FIG. 5, and an ID is assigned to each. FIG. 23 is an example of the advertising space data structure in the present embodiment. For example, the ID of the advertising space A inserted in the program scene S1001 is 1001A. The ID of the advertising space B inserted in conjunction with the program scene S1001 is 1001B, the ID of the advertising space C is 1001C, the ID of the advertising space D is 1001D, and the ID of the advertising space E is 1001E.

  This system includes a program DB 1 that stores program data, an advertising space DB 53 that stores advertising space data, program data acquired from the program DB 1, and advertising space data acquired from the advertising space DB 53. The data transmission device 54 that multiplexes the advertisement control data generated based on the data and transmits it as broadcast data, the indoor terminal device A55 that receives the broadcast data by wired or wireless digital broadcasting, and a base station (not shown). An outdoor terminal device B5 that performs wireless communication via the Internet, an advertisement DB 51 that stores advertisement data in an advertising company, and an advertisement server 52 that retrieves the corresponding advertisement data from the advertisement DB 51 and transmits it to the terminal device A55. Consists of

  Also in FIG. 22, the program DB 1 and the advertisement space DB 53 are described separately from the data transmission device 54, but the program DB 1, the advertisement space DB 53, and the data transmission device 54 may be implemented by one device, The operation and effect of the present invention are the same.

  For example, similarly to the first embodiment, the terminal device A55 is a stationary terminal device such as a television or a PC installed in the user's home or the like, and the terminal device B5 is a mobile phone, a portable PC, a car navigation system, or the like. It is a portable terminal device.

  Further, the terminal device B5 can acquire position information by the GPS 6 or the like.

  In the advertising company, when the advertiser updates the advertisement, the advertisement data in the advertisement DB 51 is updated. Further, when the information regarding the store becomes unnecessary due to the termination of the contract, the store information is deleted from the advertisement DB 51.

  FIG. 24 is a table example of the advertisement DB 51. For example, advertisement space ID, advertisement data, store ID, store name, store location information, etc. are stored.

  Next, individual devices in this system will be described.

(Data transmission device)
In the first embodiment, the data transmission device 54 performs the process of acquiring the advertisement data from the advertisement DB 2, whereas in the second embodiment, the data transmission apparatus 54 acquires the advertisement space data from the advertisement space DB 53, The process is the same except that the process of generating the advertisement control data from the data is performed.

(Deferred terminal equipment)
FIG. 25 is a block diagram showing a configuration of the terminal device A55 in the present embodiment.
The difference from the first embodiment is that the data transmission / reception unit 61 receives the advertisement frame ID from the control unit 62 or the position information from the second terminal communication control unit 63 as input, communicates with the advertisement server 52, and receives advertisement data. It is a process to acquire.

(Portable terminal device)
The configuration of the terminal device B5 in this embodiment is the same as that in FIG. 15 of the first embodiment.

  Below, the flow of the process in this embodiment is demonstrated.

(Processing in data transmission device)
FIG. 26 is a flowchart showing broadcast data transmission processing in the data transmission device 54.
The data acquisition control unit 11 of the data transmission device 54 in the broadcasting station refers to the broadcast DB 12 (S601), and acquires program data and advertisement space data from the program DB 1 and the advertisement space DB 53, respectively, according to the referred broadcast schedule data ( S602).

Next, the data acquisition control unit 11 generates advertisement space data as advertisement control data, and outputs program data and advertisement control data to the data multiplexing unit 13. The data multiplexing unit 13 multiplexes program data and advertisement control data. Is converted into broadcast data and output to the transmission unit 14 (S603).
The transmission unit 14 transmits the broadcast data to the terminal device A55 (S604).

(Processing in the receiving device)
Hereinafter, processing in the receiving apparatus will be described.
FIG. 27 is a flowchart showing broadcast data reception processing in the terminal device A55.
The broadcast data receiver 31 of the terminal device A55 receives the broadcast data and outputs it to the data separator 32 (S701).

  The data separation unit 32 separates the program data and the advertisement control data (S702), and registers the program data and the advertisement control data in the recording DB 64 (S703).

  FIG. 28 is a table example of the recording DB 64 in the present embodiment. Here, program data and an advertisement space ID corresponding to the program data are stored.

  Next, the data separation unit 32 outputs the program data and the advertisement control data to the control unit 62, and the control unit 62 extracts the advertisement space ID from the advertisement control data, and sends the advertisement space ID via the data transmission / reception unit 61. Are transmitted to the advertisement server 52, and the corresponding advertisement data is received from the advertisement server 52 (S704).

  The control unit 62 determines an advertisement display method from the advertisement data, generates controlled advertisement data including control information describing the display method corresponding to the advertisement space ID in the header, and generates program data and controlled advertisement data. Is output to the data multiplexing / reproducing unit 34 (S705).

  The data multiplexing / reproducing unit 34 multiplexes and reproduces the program data input from the control unit 62 and the controlled advertisement data, and displays them on the display device 38 (S706).

  By the way, the processing described above is premised on broadcasting, but it is also possible to acquire program data and advertisement control data stored in the recording DB 64 and perform playback processing.

In this case, when a control signal instructing program reproduction is input from the input unit 39 to the control unit 62 by a user operation, the control unit 62 obtains, for example, a list relating to program data from the recording DB 64, and the data A list is displayed on the display device 38 via the multiplexing / playback unit 34. Further, when an input designating program data is made from the input unit 39, the control unit 62 acquires the corresponding program data and advertisement control data corresponding to the program data.
The subsequent processing is the same as the processing in S704 to S706 in FIG.

FIG. 29 is a flowchart showing the advertisement data processing performed by the control unit 62 in steps S704 to S706.
Processing in the control unit 62 will be described in detail.

  First, the control unit 62 acquires the advertisement control data separated by the data separation unit 32 (S801).

  Next, the control unit 62 extracts an advertising space ID from the advertising control data (S802).

  The control unit 62 determines whether or not the terminal is a terminal requested by the advertising space ID (S803).

  When the advertising space ID is a requesting terminal (“YES” in S803), the advertising space ID is output to the data transmitting / receiving unit 61, and the data transmitting / receiving unit 61 transmits the advertising space ID to the advertising server 52.

  When receiving the advertising space ID and the advertising data from the advertising server 52, the data transmitting / receiving unit 61 outputs them to the control unit 62 (S804).

  The control unit 62 that has acquired the advertisement data outputs the controlled advertisement data including the control information describing the display method corresponding to the advertisement space ID in the header to the data multiplexing / reproducing unit 34 together with the program data (S805). The process is terminated. Here, when there are a plurality of advertising space IDs for the terminal, a plurality of advertising space IDs are selected. That is, for example, as shown in FIG. 12, a plurality of advertisement space IDs may be displayed.

  If the advertising space ID is not the requested terminal (“NO” in S803), the process ends without doing anything.

FIG. 30 is a flowchart showing another advertisement data processing by the control unit 62.
This is an embodiment in which a plurality of advertising space IDs can be applied to the receiving device, and the receiving device selects them.
Since S801 to S804 are the same as those in FIG. 29, description thereof is omitted.

  In S804, the control unit 62 that has acquired the advertisement data selects the advertisement frame ID according to the setting for the advertisement display period, the display time zone or the display region, or the advertisement display target included in the advertisement data, and The advertisement display method is determined based on the advertisement space ID (S806).

  Further, the controlled advertisement data is output to the data multiplexing / reproducing unit 34 together with the program data (S807), and the process is terminated.

  Thereby, according to the display device 38, the latest advertisement data can be linked with the program data, and can be displayed in the display form as shown in FIGS.

  Further, since the advertisement data is directly acquired from the advertisement server 52, it is not necessary to store the advertisement data in the recording DB 64 of the terminal device A55, and the used storage capacity of the recording DB 64 can be reduced.

FIG. 31 is a flowchart showing a process of data transmission to the terminal device B5 in the terminal device A55.
First, when the data transmitting / receiving unit 61 of the terminal device A55 receives the position information from the terminal device B5, the data transmitting / receiving unit 61 outputs the position information to the second terminal communication control unit 63 (S901).

  Next, the second terminal communication control unit 63 transmits the position information to the advertisement server 52 via the data transmission / reception unit 61 (S902).

The advertisement server 52 searches the advertisement DB 51 based on the received position information to determine whether or not there is a store (store ID) that falls within a predetermined distance range.
When there is a corresponding store ID, the advertisement server 52 acquires the advertisement data corresponding to the store ID from the advertisement DB 51, attaches the position information, and transmits it to the terminal device A55.
If there is no corresponding store ID, a notification that there is no corresponding data is sent to the terminal device A55 with the location information.
Since the position information is attached to the notification, the terminal device A55 can recognize which position information corresponds to the reply.

  The second terminal communication control unit 63 of the terminal device A55 determines whether or not advertisement data has been received from the advertisement server 52 (S903).

  When the advertisement data is received from the advertisement server 52 (“YES” in S903), the second terminal communication control unit 63 outputs the advertisement data to the control unit 62, and the control unit 62 targets the terminal device B5 from the advertisement data. It is determined whether or not (S904).

  When the notification that there is no corresponding advertisement data is received from the advertisement server 52 (“NO” in S903), or when the control unit 62 determines that the advertisement data is not targeted for the terminal device B5 (“NO” in S904). The second terminal communication control unit 63 transmits a notification that there is no corresponding data to the terminal device B5 with the location information (S909).

  When the advertisement data is targeted for the terminal device B5, the control unit 62 further determines whether or not to display the program data from the advertisement space ID of the advertisement data (S905).

  If the advertisement data does not require display of the program data (“NO” in S905), the process proceeds to S907.

  In the case of advertisement data that requires display of program data (“YES” in S905), the control unit 62 acquires program data from the recording DB 64 based on the advertisement space ID (S906).

  The control unit 62 determines an advertisement display method from the advertisement space ID, and generates controlled advertisement data (S907).

  Then, the control unit 62 outputs the controlled advertisement data and / or program data to the second terminal communication control unit 63, and the second terminal communication control unit 63 attaches position information and passes through the data transmission / reception unit 61. Is transmitted to the terminal device B5 (S908).

  By performing the processing as described above, the terminal device A55 that has received the position information from the terminal device B5 can transmit the latest advertisement data acquired from the advertisement server 52 to the terminal device B5.

  The processing in the terminal device B5 is the same as that in the first embodiment. That is, the terminal device B5 acquires the position information from the GPS 6, and acquires the advertisement data and / or program data from the terminal device A55 by transmitting the position information to the terminal device A55.

[Third Embodiment]
(Data transmission system)
FIG. 32 is a configuration diagram showing an outline of a data transmission system according to the third embodiment of the present invention.
In the second embodiment, the terminal device B5 has acquired the advertisement data via the terminal device A55. However, in this embodiment, the terminal device B71 itself communicates with the advertisement server 52 and acquires the advertisement data. It is characterized by doing.

(Deferred terminal equipment)
FIG. 33 is a block diagram showing a configuration of the terminal device A72 in the present embodiment.
The difference from the second embodiment is that when the data transmission / reception unit 81 receives the advertising space ID from the terminal device B71, the second terminal communication control unit 82 acquires the program data from the recording DB 64 based on the advertising space ID. It is processing.
The recording DB 64 is similar to the second embodiment, and stores program data and an advertising space ID corresponding to the program data.

(Portable terminal device)
FIG. 34 is a block diagram showing a configuration of the terminal device B71 in the present embodiment.
The difference from the first embodiment is that the data transmission / reception unit 91 communicates with the advertisement server 52 to acquire the advertising space ID from the position information, or to acquire the advertising data from the advertising space ID, and the data search unit 92 The display method is determined from the advertisement data including the advertisement space ID.

(Processing in data transmission device)
Since the processing in the data transmission device 54 is the same as that in the second embodiment, description thereof is omitted.

(Processing in the receiving device)
Next, processing in the receiving apparatus will be described.
Hereinafter, communication between the terminal device A72 and the terminal device B71, which is different from the second embodiment, will be described.
FIG. 35 is a flowchart showing a process of data transmission to the terminal device B71 in the terminal device A72.
First, when the data transmission / reception unit 81 of the terminal device A72 receives the advertising space ID from the terminal device B71, the data transmission / reception unit 81 outputs the advertising space ID to the second terminal communication control unit 82 (S1001).

  Next, the second terminal communication control unit 82 searches and acquires program data from the recording DB 64 based on the advertising space ID (S1002).

The 2nd terminal communication control part 82 which acquired program data outputs advertisement space ID and program data to the data transmission / reception part 81 (S1003).
The reason why the advertising space ID is added to the program data is that the terminal device B 71 recognizes which advertising space ID corresponds to the data.

  The data transmitter / receiver 81 transmits the advertising space ID and the program data to the terminal device B71 (S1004).

  By performing the processing as described above, the terminal device A72 that has received the advertising space ID from the terminal device B71 can transmit the program data to the terminal device B71.

Next, the reception process of the terminal device B71 will be described.
Also in the present embodiment, as described in the first embodiment, there are two possible reception processes and advertisement display forms in the terminal device B71.

FIG. 36 is a flowchart showing the second reception process in the terminal device B71.
First, the position information receiving unit 41 receives current position information indicating the current position from the GPS 6 or the like, and outputs it to the data search unit 92 (S1101).

  Next, the data search unit 92 transmits the position information to the advertisement server 52 via the data transmission / reception unit 91 (S1102).

  The advertisement server 52 that has received the position information refers to the advertisement DB 51 that stores data as shown in FIG. The advertisement server 52 searches the advertisement DB 51 based on the position information received from the terminal device B71 to determine whether or not there is a store (store ID) that falls within a predetermined distance range. When there is corresponding store data (store ID), the advertisement server 52 acquires an advertisement space ID corresponding to the store data, and transmits an advertisement space ID with position information to the terminal device B71.

  When there is no corresponding store data, the advertisement server 52 transmits a notification that there is no corresponding advertisement data to the terminal device B71 together with the position information.

  The data search unit 92 determines whether there is corresponding advertisement data based on the data received from the advertisement server 52 by the data transmitting / receiving unit 91 (S1103).

  When the data transmission / reception unit 91 receives the advertising space ID from the advertising server 52 (“YES” in S1103), the data search unit 92 is a terminal device that the terminal requests for the advertising space ID based on the advertising space ID. It is determined whether or not there is (S1104).

  When the data transmission / reception unit 91 receives a notification from the advertisement server 52 that there is no corresponding data (“NO” in S1103), or the data search unit 92 is a terminal for which the terminal requests the advertising space ID If it is determined that the device is not a device (“NO” in S1104), the process is terminated.

  When the data search unit 92 determines that the terminal is a terminal device that requests the advertising space ID (“YES” in S1104), it further determines whether to display program data based on the advertising space ID. (S1105).

  When it is determined that the program data is to be displayed based on the advertisement space ID (“YES” in S1105), the data search unit 92 transmits the advertisement space ID to the advertisement server 52 via the data transmission / reception unit 91.

  The advertisement server 52 that has received the advertisement space ID refers to the advertisement DB 51, acquires the advertisement data, and transmits the advertisement space ID and the advertisement data to the terminal device B71.

  Further, the data search unit 92 transmits the advertising space ID to the terminal device A 72 via the data transmission / reception unit 91.

  Receiving the advertising space ID, the second terminal communication control unit 82 of the terminal device A72 refers to the recording DB 64 to acquire program data, and transmits the advertising space ID and program data to the terminal device B71.

The data search unit 92 of the terminal device B 71 that has received the advertisement data from the advertisement server 52 and the program data from the terminal device A 72 generates the advertisement data as controlled advertisement data as described in the first embodiment, and performs data multiplexing. Program data and controlled advertisement data are output to the playback unit 44 (S1106).
The data multiplexing / reproducing unit 44 performs a process of multiplexing the data and reproducing it on the display device 45.

  When it is determined that the program data is not displayed based on the advertisement space ID (“NO” in S1105), the data search unit 92 transmits the advertisement space ID to the advertisement server 52 via the data transmission / reception unit 91.

  The advertisement server 52 that has received the advertisement space ID refers to the advertisement DB 51, acquires the advertisement data, and transmits the advertisement space ID and the advertisement data to the terminal device B71.

The data search unit 92 of the terminal device B71 that has received the advertisement data from the advertisement server 52 generates the advertisement data as controlled advertisement data, and outputs the controlled advertisement data to the data multiplexing / playback unit 44 (S1107).
The data multiplexing / reproducing unit 44 performs processing for reproducing data on the display device 45.

  If the data transmitting / receiving unit 91 receives a notification from the advertisement server 52 that there is no corresponding data (“NO” in S1103), the data transmitting / receiving unit 91 may display that there is no corresponding data on the display device 45. Good.

  Thereby, the user can obtain the latest advertisement of a nearby store by communicating with the advertisement server 52 directly from the mobile terminal device (terminal device B71) and view it in the form as shown in FIG. It becomes possible.

  As described above, the store location information may be obtained by receiving the current location information of the user from the GPS 6 and extracting store location information within a predetermined distance from the current location information. Alternatively, the store information transmitting device installed for each store that is the advertiser receives the store ID that is constantly transmitted by wireless or the like, and transmits the store ID to the advertisement server 52 so that the advertisement server 52 stores the store ID. The advertisement DB 51 may be searched from the ID, and the corresponding advertisement space ID may be transmitted to the terminal device B71.

  Alternatively, only when there is an advertisement display request from the user, the current position information from the GPS 6 or the store position information from the store information transmitting device may be received to search for advertisement data.

By the way, in 1st-3rd embodiment, the stationary terminal device (terminal device A) and the portable terminal device (terminal device B) which display broadcast data or the data currently recorded were demonstrated as a receiver. In addition, it is conceivable that a stationary terminal device such as a PC accesses the Internet, for example, and a server that stores program data and advertisement data distributes the program data and advertisement data to the terminal device.
At this time, when the advertisement data according to the present invention is distributed, the terminal device analyzes the advertisement data including a plurality of advertisement space data having a hierarchy, and the advertisement data and / or program data suitable for the terminal device. Can be displayed.
That is, in the advertisement distribution on the Internet, it is possible to determine and display an advertisement display method according to the terminal device, and the effects and actions are also the same.

  The data transmission device, reception device, data transmission / reception method, program, and recording medium of the present invention are not limited to the illustrated examples described above, and various modifications can be made without departing from the scope of the present invention. Of course.

It is a block diagram which shows the outline | summary of the data transmission system in 1st Embodiment. It is a block diagram which shows the structure of the data transmitter in 1st Embodiment. It is an example of a table of advertisement data stored in the advertisement DB in the first embodiment. It is a figure which shows the example of a format of the output bit stream of a data transmitter. It is the figure which showed the structure of the extension header and payload in broadcast data. It is a figure which shows the example of the classification of the advertising space data of an extension header. It is a display example of a screen using data for one advertising space. It is a display example of a screen using data for one advertising space. It is a display example of a screen using data for one advertising space. It is a display example of a screen using data for one advertising space. It is a display example of a screen using data for one advertising space. It is a display example of a screen using a plurality of advertisement space data. It is a block diagram which shows the structure of the terminal device A which is a stationary terminal device in 1st Embodiment. It is a table example of recording DB of the terminal device A in 1st Embodiment. It is a block diagram which shows the structure of the terminal device B which is a portable terminal device in 1st Embodiment. It is the flowchart which showed the transmission process of the broadcast data in the data transmitter in 1st Embodiment. It is the flowchart which showed the reception process of the broadcast data in the terminal device A in 1st Embodiment. It is the flowchart shown about the advertisement data process by the control part in 1st Embodiment. It is the flowchart shown about another advertisement data process by the control part in 1st Embodiment. It is the flowchart shown about the process of the data transmission from the terminal device A to the terminal device B in 1st Embodiment. It is the flowchart which showed the reception process in the terminal device in 1st Embodiment. It is a block diagram which shows the outline | summary of the data transmission system in 2nd Embodiment. It is an example of the advertising space data structure in 2nd Embodiment. It is an example of a table of advertisement DB in a 2nd embodiment. It is a block diagram which shows the structure of the terminal device A in 2nd Embodiment. It is the flowchart which showed the transmission process of the broadcast data in the data transmitter in 2nd Embodiment. It is the flowchart which showed the reception process of the broadcast data in the terminal device A in 2nd Embodiment. It is a table example of video recording DB in 2nd Embodiment. It is the flowchart shown about the advertisement data process by the control part in 2nd Embodiment. It is the flowchart shown about another advertisement data process by the control part in 2nd Embodiment. It is the flowchart shown about the process of the data transmission from the terminal device A to the terminal device B in 2nd Embodiment. It is a block diagram which shows the outline | summary of the data transmission system in 3rd Embodiment. It is a block diagram which shows the structure of the terminal device A in 3rd Embodiment. It is a block diagram which shows the structure of the terminal device B in 3rd Embodiment. It is the flowchart shown about the process of the data transmission from the terminal device A to the terminal device B in 3rd Embodiment. It is the flowchart which showed the reception process in the terminal device B in 3rd Embodiment. It is an example of the structure of conventional advertisement data.

Explanation of symbols

1 Program DB
2,51 Advertising DB
3, 54 Data transmission device 4, 5, 55, 71, 72 Terminal device 6 GPS
11 Data acquisition control unit 12 Broadcast DB
13 Data multiplexer 14 Transmitter 21 Header 22 Extension header 23 Payload 24 Advertisement frame 31 Broadcast data receiver 32 Data separator 33, 62 Controller 34, 44 Data multiplexer / reproducer 35, 64 Recording DB
36, 63, 82 Second terminal communication control unit 37, 43, 61, 81, 91 Data transmitting / receiving unit 38, 45 Display device 39 Input unit 41 Location information receiving unit 42, 92 Data search unit 52 Advertising server 53 Advertising space DB

Claims (17)

  1. A data transmission device for transmitting video data composed of one or more scenes,
    A control unit for adding a plurality of advertisement data related to the scene of the video data;
    A multiplexing unit for multiplexing the plurality of advertisement data;
    A transmission unit for transmitting the video data and the advertisement data,
    The data transmission device, wherein each of the plurality of advertisement data has a different display device or display method.
  2.   The data transmission device according to claim 1, wherein the control unit tiers the plurality of advertisement data and adds the advertisement data as a header to the video data.
  3.   The data transmission device according to claim 1, wherein a plurality of the advertisement data can be selected by a receiving device.
  4.   The data transmission device according to any one of claims 1 to 3, wherein the control unit adds the advertisement data in a scene unit, a shot unit, or a frame unit of the video data.
  5.   The advertisement data includes control data representing a type of data or a method of superimposing the video data on displaying the advertisement, according to any one of claims 1 to 4. The data transmission device described.
  6.   6. The advertisement data includes control data representing information of an advertisement display period, a display time zone, a display area, or an advertisement display target person. The data transmission device according to one.
  7. A receiver for receiving video data and advertisement data related to the video data;
    A controller that selects advertisement data to be adapted from the plurality of advertisement data added to the video data,
    The receiving apparatus, wherein the control unit determines a display method based on the advertisement data.
  8.   The receiving apparatus according to claim 7, wherein the control unit performs control to switch advertisement display in units of scenes of the video data.
  9. A second terminal communication control unit for controlling communication with another receiving device;
    The receiving apparatus according to claim 7 or 8, wherein when receiving a data acquisition request from the other receiving apparatus, data is transmitted to the other receiving apparatus.
  10.   The data acquisition request from the other receiving device includes position information of the other receiving device, and the advertisement data and / or the video data is transmitted to the other receiving device. The receiving device according to any one of claims 7 to 9.
  11.   The data acquisition request from the other receiving device includes advertisement identification information, and the video data corresponding to the advertisement identification information is transmitted to the other receiving device. The receiving device according to claim 9.
  12. A position information receiving unit for receiving position information indicating the current position;
    A data transmission / reception unit that communicates with the first receiving device that manages the video data and advertisement data related to the video data;
    A receiving apparatus that receives the advertisement data and / or the video data from the first receiving apparatus.
  13. A video data receiving unit for receiving video data and advertisement control data related to the video data;
    A control unit that selects advertisement control data to be adapted from the plurality of advertisement control data added to the video data;
    An advertisement data receiving unit that receives advertisement data corresponding to the advertisement control data from an information management device;
    The receiving apparatus, wherein the control unit determines a display method based on the advertisement control data.
  14. A data transmission method in which a data transmission device transmits video data to a reception device,
    The data transmitting device is
    Transmitting video data and a plurality of advertisement data related to the video data;
    The receiving device is
    Selecting advertisement data suitable for the receiving device from the plurality of advertisement data;
    A method for determining a method for displaying an advertisement from the advertisement data.
  15. The receiving device receiving a data acquisition request from another receiving device;
    15. The data transmission / reception method according to claim 14, further comprising a step of transmitting the advertisement data and / or the video data to the other receiving device.
  16.   A program for causing a computer to execute the data transmission / reception method according to claim 14 or 15.
  17.   A recording medium in which the program according to claim 16 is recorded so as to be readable by a computer.
JP2007199293A 2007-07-31 2007-07-31 Data transmitter, receiver, data transmitting and receiving method, program and recording medium Pending JP2009038481A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2007199293A JP2009038481A (en) 2007-07-31 2007-07-31 Data transmitter, receiver, data transmitting and receiving method, program and recording medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP2007199293A JP2009038481A (en) 2007-07-31 2007-07-31 Data transmitter, receiver, data transmitting and receiving method, program and recording medium

Publications (1)

Publication Number Publication Date
JP2009038481A true JP2009038481A (en) 2009-02-19

Family

ID=40440048

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2007199293A Pending JP2009038481A (en) 2007-07-31 2007-07-31 Data transmitter, receiver, data transmitting and receiving method, program and recording medium

Country Status (1)

Country Link
JP (1) JP2009038481A (en)

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2012059133A (en) * 2010-09-10 2012-03-22 Sharp Corp Terminal, terminal control method, terminal control program, and computer-readable recording medium with terminal control program recorded
JP2012523775A (en) 2009-04-13 2012-10-04 エコスター テクノロジーズ エル.エル.シー.Echostar Technologies L.L.C. Method and apparatus for overlaying content on a common video stream
JP2012235467A (en) * 2011-04-30 2012-11-29 Samsung Electronics Co Ltd Computer-implemented method, system and device for crowdsourcing
JP2013090107A (en) * 2011-10-17 2013-05-13 Mapion Co Ltd Distribution system, distribution method, and computer program
JP2013525916A (en) * 2010-04-26 2013-06-20 マイクロソフト コーポレーション Enhanced online video through content detection, search, and information aggregation
CN104052560A (en) * 2014-06-30 2014-09-17 北京悦迪文化传媒有限公司 Radio advertisement broadcasting method based on position
JP2015142376A (en) * 2014-01-30 2015-08-03 パナソニック株式会社 Image decoding device, image transmission device, image processing system, image decoding method and image transmission method
JP2016178535A (en) * 2015-03-20 2016-10-06 ヤフー株式会社 Advertisement distribution device, advertisement distribution method, advertisement distribution program, and information processing program

Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001258012A (en) * 2000-03-09 2001-09-21 Nec Corp Article and service advertisement method utilizing digital broadcast and internet, and article and service sales method
JP2001308857A (en) * 2000-04-24 2001-11-02 Mitsubishi Electric Corp System and method for distributing information and computer-readable recording medium with program for making computer execute the method recorded
JP2001309328A (en) * 2000-04-24 2001-11-02 Nec Microsystems Ltd System and method for providing digitally broadcasted advertisement
JP2002101396A (en) * 2000-09-22 2002-04-05 Fujitsu Ltd Digital broadcasting transmitter and digital television broadcasting receiver
JP2002232861A (en) * 2001-01-30 2002-08-16 Hitachi Ltd Video information distributing device and operation device
JP2003009111A (en) * 2001-06-22 2003-01-10 Hitachi Commun Syst Inc Broadcasting equipment and receiver of commercial message and program information, and providing method of commercial message to viewer
JP2004063058A (en) * 2002-06-05 2004-02-26 Matsushita Electric Ind Co Ltd Content reproducing apparatus and content transmitting/receiving system
JP2006041808A (en) * 2004-07-26 2006-02-09 Tokyo Hoso:Kk Program distribution apparatus and receiver
JP2007116669A (en) * 2005-09-22 2007-05-10 Sharp Corp Sub-content reproducing device and content-related service providing system

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001258012A (en) * 2000-03-09 2001-09-21 Nec Corp Article and service advertisement method utilizing digital broadcast and internet, and article and service sales method
JP2001308857A (en) * 2000-04-24 2001-11-02 Mitsubishi Electric Corp System and method for distributing information and computer-readable recording medium with program for making computer execute the method recorded
JP2001309328A (en) * 2000-04-24 2001-11-02 Nec Microsystems Ltd System and method for providing digitally broadcasted advertisement
JP2002101396A (en) * 2000-09-22 2002-04-05 Fujitsu Ltd Digital broadcasting transmitter and digital television broadcasting receiver
JP2002232861A (en) * 2001-01-30 2002-08-16 Hitachi Ltd Video information distributing device and operation device
JP2003009111A (en) * 2001-06-22 2003-01-10 Hitachi Commun Syst Inc Broadcasting equipment and receiver of commercial message and program information, and providing method of commercial message to viewer
JP2004063058A (en) * 2002-06-05 2004-02-26 Matsushita Electric Ind Co Ltd Content reproducing apparatus and content transmitting/receiving system
JP2006041808A (en) * 2004-07-26 2006-02-09 Tokyo Hoso:Kk Program distribution apparatus and receiver
JP2007116669A (en) * 2005-09-22 2007-05-10 Sharp Corp Sub-content reproducing device and content-related service providing system

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2012523775A (en) 2009-04-13 2012-10-04 エコスター テクノロジーズ エル.エル.シー.Echostar Technologies L.L.C. Method and apparatus for overlaying content on a common video stream
JP2013525916A (en) * 2010-04-26 2013-06-20 マイクロソフト コーポレーション Enhanced online video through content detection, search, and information aggregation
US9443147B2 (en) 2010-04-26 2016-09-13 Microsoft Technology Licensing, Llc Enriching online videos by content detection, searching, and information aggregation
JP2012059133A (en) * 2010-09-10 2012-03-22 Sharp Corp Terminal, terminal control method, terminal control program, and computer-readable recording medium with terminal control program recorded
JP2012235467A (en) * 2011-04-30 2012-11-29 Samsung Electronics Co Ltd Computer-implemented method, system and device for crowdsourcing
JP2013090107A (en) * 2011-10-17 2013-05-13 Mapion Co Ltd Distribution system, distribution method, and computer program
JP2015142376A (en) * 2014-01-30 2015-08-03 パナソニック株式会社 Image decoding device, image transmission device, image processing system, image decoding method and image transmission method
CN104052560A (en) * 2014-06-30 2014-09-17 北京悦迪文化传媒有限公司 Radio advertisement broadcasting method based on position
JP2016178535A (en) * 2015-03-20 2016-10-06 ヤフー株式会社 Advertisement distribution device, advertisement distribution method, advertisement distribution program, and information processing program

Similar Documents

Publication Publication Date Title
US9955215B2 (en) Media processing methods and arrangements
US20180367867A1 (en) System and method for metadata-linked advertisements
US9462341B2 (en) Second screen methods and arrangements
US20160286253A1 (en) Method and device for synchronizing data
US20170105033A1 (en) Collective broadcasting based on geo-localized video streaming
US9544660B2 (en) Apparatus, systems and methods for accessing and synchronizing presentation of media content and supplemental media rich content in response to selection of a presented object
US10055750B2 (en) Distributing virtual items for collection in the real world
US10554872B2 (en) Method and apparatus for managing a camera network
JP5544426B2 (en) Video bitstream transmission system
US20200045376A1 (en) Systems and methods for providing media content listings according to points of interest
US10419809B2 (en) Selection and presentation of context-relevant supplemental content and advertising
ES2703213T3 (en) Media insertion system
US8539523B2 (en) System and method for delivering content to mobile devices
JP5395813B2 (en) Content and metadata consumption techniques
US9252897B2 (en) Multi-feed event viewing
US8416070B1 (en) Media tracker
CN101529909B (en) Method for assigning advertisement and / or content to multimedia devices and device thereof
US8813118B2 (en) Interactive content for media content access systems and methods
US7900818B2 (en) System and method for accessing electronic program guide information and media content from multiple locations using mobile devices
CN101681371B (en) Multimedia content search and recording scheduling system
KR100971699B1 (en) Method and system for providing various types of adverts
KR101487381B1 (en) A method to provide a widget, and TV using the same
US8776117B2 (en) Method and apparatus for providing expanded displayable applications
US8935727B2 (en) Information processing apparatus, information processing method, and program
TWI283131B (en) Method and apparatus for facilitating toggling between internet and TV broadcasts

Legal Events

Date Code Title Description
A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20090805

A977 Report on retrieval

Free format text: JAPANESE INTERMEDIATE CODE: A971007

Effective date: 20120201

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20120207

A521 Written amendment

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20120329

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20120424

A02 Decision of refusal

Free format text: JAPANESE INTERMEDIATE CODE: A02

Effective date: 20120817