JP2006340191A - Operating system and method for viewer participation type television program, program, and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an operating system or the like in which charges of participation in programs are collected, even without utilizing premium rate services of the dial Q<SP>2</SP>(R), in operating a viewer participation type television program which requires real time performance. <P>SOLUTION: On the basis of an interactive event log 250 for every registered viewer 50 regarding an interactive event recorded in an interactive event DB 200, a charging server 30 creates a billing record billing every viewer 50 for a predetermined charge regarding a participation in the interactive event and records it in a charging DB 400. The predetermined charge is a charge of a mode of keeping relevant laws, e.g., an access charge for processing a transaction that occurs when the registered viewer 50 accesses the interactive event. On the basis of the billing record and a predetermined method of payment for every viewer, the collection of the predetermined charges is entrusted to a settlement system inside or outside the operating system 1. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a viewer participation television program management system and the like, and in particular, customer registration for collecting predetermined information about a registered applicant satisfying a predetermined registration condition and registering the registered applicant as a customer in a customer database. A server on the studio side for instructing the start and end of an interactive event executed between the viewer and the operating system, and for delivering the television corresponding to the interactive event; A transaction processing server that controls the participation of viewers in interactive events instructed to start by the server and performs transaction processing of interactive events, and charging that performs charging processing based on transaction processing performed by the transaction processing server For operating system of viewer participation television program equipped with server To.

  Conventionally, viewer-participatory television programs with real-time characteristics have been broadcast in Japan and other countries. For example, as a viewer participation television program in Europe, one type of program such as a quiz program or an auction program is broadcast in one time zone of one channel. Alternatively, viewer-participation-type contents such as a quiz program may be incorporated in a general program broadcasted in one time zone of one channel. If the viewer knows the answer of a quiz that is given in a viewer-participation-type quiz program, he / she participates in the quiz program in real time by telephone or the like, and if it is correct, Prizes can be obtained. Then, in the quiz program, it moves to the next quiz question. In such European television programs with real-time viewer participation, the participation fee is collected from the viewers who participate in the program, and the collection of the participation fee is a so-called premium rate service (premium rate service). service).

  In the premium rate service, first, a viewer calls a service provider using a telephone number starting with a specific combination of numbers to receive a desired service. There are various forms of service provision, such as content provision. Next, the telephone company charges the fee for the service provided by the service provider side to the viewer side together with the telephone fee. Finally, the telephone company pays the service fee collected from the viewer side to the service provider side. For European viewer-participation television programs, this premium rate service is used to first call the program side using a phone number that begins with a specific combination of numbers, quiz programs, etc. Participate in. In this case, the provision of services includes the provision of prize money for quizzes. Next, the telephone company charges the participation fee for the program side to the viewer side together with the telephone fee. Finally, the telephone company pays the participation fee collected from the viewer side to the program side.

In the case where the above-mentioned European television program with participation by viewers is to be introduced into Japan, the use of Dial Q ² (registered trademark) can be considered as a premium rate service. As described in Non-Patent Document 1, in the dial Q ² (registered trademark), when a customer first dials a telephone number “0990-*-******” starting with a specific combination of numbers “0990”. A pre-charge notification guidance that informs each call charge and information charge is played. Thereafter, a program provided by the information provider side starts. When about 10 to 30 seconds elapse from the start of the program, a beep sound is emitted, and provision of information is started after about 10 seconds elapses after the signal sound. The notification of the program name and the like flows for about 20 to 40 seconds from the start of the program to the start of the provision of information. Eventually, however, the customer is kept waiting. When the provision of information is started, charging of the information fee is started. Information charges are collected by NTT (registered trademark) East Japan, which is added to the call charges and billed to the customer side. NTT (registered trademark) East Japan pays the information charges minus the collection agency fee to the information provider side.

"How dial Q2 works", [online], NTT East, [Search May 10, 2005], Internet <URL: http://www.ntt-east.co.jp/q2/>

As mentioned above, if you intend to introduce a television program that participates in viewers in Europe to Japan, using Dial Q ² (registered trademark) as a premium rate service will collect the participation fee directly from the viewer. Is possible. However, when dial Q ² (registered trademark) is used, when a viewer makes a call to participate in, for example, a quiz program, the advance fee notification guidance first flows as described above, and then provision of information starts. The viewer will wait for about 20 seconds to 40 seconds. For this reason, it is highly likely that the quiz has already ended in the quiz program that the viewer is trying to participate in, and that the next quiz question has started. In other words, dial Q ² (registered trademark) is a service lacking in real time because it waits for about 20 to 40 seconds until the provision of information is started even if a viewer calls for participation. ing. Therefore, there is a problem that it is practically impossible to use Dial Q ² (registered trademark) as a premium rate service for collecting a participation fee in a viewer-participation-type television program that requires real-time performance. there were. In addition, dial Q ² (registered trademark) has a problem that there is only a collection method through a communication carrier such as NTT (registered trademark) East Japan.

  As described above, in European viewer participation television programs, one type of program such as a quiz program or an auction program is broadcast in one time zone of one channel. In other words, the daily program organization of one channel is a static organization with a predetermined time zone. For this reason, if a viewer-participating television program of interest is broadcast on another channel in the same time zone, the viewer can easily move to the other channel. However, there is a problem that it is extremely difficult to prepare a program that always attracts viewers for 24 hours and 365 days. Even for viewer-participation-type television programs that have gained popularity and increased the number of viewers participating, the daily programming of one channel is a static programming with a predetermined time zone, so the end time There was also a problem that it would have to end once we arrived.

  In the above-mentioned television participation type television program in Europe, the participation fee is collected by the premium rate service, so the participation of the viewer is limited to the participation by telephone. For this reason, there is a problem that if there is no telephone available at hand when the viewer tries to participate, the opportunity to participate is lost.

Accordingly, an object of the present invention has been made to solve the above-described problem, and in the operation of a viewer participation type television program that requires real-time performance, the premium rate of Dial Q ² (registered trademark) is used. An object of the present invention is to provide a viewer participation television program management system and the like that can collect a participation fee for each program without using a service.

  A second object of the present invention is to provide a viewer participation type television program management system and the like that can use a variety of collection methods other than a participation fee collection method via a communication carrier. .

  A third object of the present invention is to provide a program that always attracts viewers for 24 hours, 365 days, and easily realizes dynamic change of program organization according to the popularity of the program. Another object is to provide a viewer participation television program management system and the like.

  The fourth object of the present invention is to provide a viewer participation television program management system and the like that can participate by means other than the telephone and can increase the opportunities for the viewer to participate. It is in.

  A viewer participation television program operating system according to the present invention includes a customer registration server that collects predetermined information about a registered applicant satisfying a predetermined registration condition and registers the registered applicant as a customer in a customer database, A server on the studio side for instructing the start and end of an interactive event executed between the user and the management system, and delivering the television corresponding to the interactive event, and starting from the server on the studio side A transaction processing server that controls the participation of viewers in the instructed interactive event and performs transaction processing of the interactive event; and a charging server that performs charging processing based on the transaction processing performed by the transaction processing server. The studio-side server records a bidirectional event that records a bidirectional event. A bi-directional event start means for fetching the instructed bi-directional event from the database and instructing the transaction processing server to start the bi-directional event; a bi-directional event extracted by the bi-directional event start means; Interactive event control means for controlling interactive events and delivering television to viewers based on the content corresponding to the interactive events extracted from the content database in which the information is recorded, and the interactive event start means When a predetermined end condition regarding the bidirectional event instructed to start by is established, bidirectional event termination means for instructing the transaction processing server and the accounting server to terminate the bidirectional event; Interactive event data recording information Graphic display means for creating a predetermined graphic display based on the predetermined information in the database and displaying the predetermined graphic display on a terminal connected to the studio-side server, wherein the predetermined graphic display is on the viewer side The transaction processing server is related to a bi-directional event that is instructed to start by the bi-directional event start means and is not instructed to end by the bi-directional event end means, With respect to participation in the interactive event performed through a predetermined platform from a viewer who has viewed the content distributed on the television by the interactive event control means, the viewer is registered as a customer in the customer database. Customer registration judgment means to judge whether or not If the customer registration determining means determines that the viewer is registered as a customer, a contest type obtaining means for obtaining the type of contest to which the interactive event that the viewer participates belongs, and a mode of the interactive event An interactive event processing means for performing an evaluation process on the information presented by the viewer according to and recording a predetermined item regarding the interactive event in the interactive event database as an interactive event log for each viewer. If the contest type obtained by the contest type acquisition means is a predetermined type, the viewer can select either one of points, prizes or prizes based on the result of the evaluation process and predetermined provision conditions. The bi-directional event instructed to be terminated by the bi-directional event ending means. The participation in the interactive event for each viewer based on the registered interactive event log for each viewer related to the interactive event recorded in the interactive event database by the interactive event processing means. A billing record creating means for creating a billing record for charging a predetermined fee related to the billing database and recording the billing record in the billing database, wherein the predetermined fee is billed according to the interactive event, Based on the billing record for each registered viewer recorded in the charging database and the predetermined payment method for each viewer, the collection of the predetermined fee is entrusted to an internal or external settlement system in the operating system. And a collecting means.

  Here, in the viewer participation television program operating system according to the present invention, the predetermined registration condition may include a condition that the age of the registration applicant is 18 years or older.

  Here, in the viewer participation television program operating system of the present invention, the predetermined type may be a category in which a prize or a prize amount is limited based on the relevant laws and regulations.

  Here, in the viewer participation type television program operating system according to the present invention, the interactive event mode is such that a registered viewer participating in the interactive event provides information on an answer based on the skill of the viewer. As a quiz aspect presented as:

  Here, in the viewer participation television program operating system of the present invention, the predetermined fee may be a fee that complies with applicable laws and regulations.

  Here, in the viewer participation television program operating system according to the present invention, the fee in a mode of complying with the relevant laws is an access for processing a transaction generated when a registered viewer accesses a bidirectional event. It can be a fee.

  Here, in the viewer participation television program operating system of the present invention, the interactive event recorded in the interactive event database is produced in advance as a template having the attribute of the interactive event. The predetermined condition regarding the interactive event and the predetermined information regarding the material used in the interactive event can be included.

  Here, in the viewer participation television program operating system according to the present invention, the content database is a graphic template recording in which a graphic template having an element to be displayed as an attribute as an attribute is recorded in advance. The predetermined graphic display in the graphic display means is the interactive event recorded in the interactive event database for the attribute of the predetermined graphic template recorded in the graphic template recording unit. Can be created based on.

  Here, in the viewer participation type television program operating system of the present invention, the graphic template attribute includes a predetermined platform used when participating in the interactive event and statistical information regarding the participating viewer. Can be included.

  Here, in the viewer participation television program operating system according to the present invention, the predetermined platform is for an automatic voice response device that responds to voice data from a fixed phone or a mobile phone, a web access from a mobile phone or a computer. Any one or more of set-top-box terminal devices used when using a communication interface, cable television broadcasting, or satellite broadcasting can be included.

  Here, in the viewer participation television program operating system according to the present invention, the predetermined provision condition is that a registered viewer who participates in the interactive event receives a prize or a prize received within a predetermined period in the past. It may be a condition that the amount does not exceed the maximum amount stipulated in applicable laws.

  Here, in the viewer participation television program operating system of the present invention, the predetermined payment method includes payment by a credit card, payment by a third party company including a communication carrier, and the inside of the operating system. Payment may be included through an established account.

  The program according to the present invention provides instructions for starting and ending an interactive event executed between a viewer and the operating system in an operating system for a viewer-participating television program, and corresponds to the interactive event. A program for distributing contents on television, wherein a computer on a studio side server retrieves an instructed interactive event from an interactive event database in which the interactive event is recorded, and starts the interactive event. , Record the interactive event taken out by the interactive event start means, the interactive event start means that instructs the transaction processing server to control the participation of the viewer in the interactive event and perform the transaction processing of the interactive event, and the content Retrieved from the selected content database Bidirectional event control means for performing interactive event control and television distribution to the viewer based on content corresponding to the directional event, and predetermined end related to the bidirectional event instructed to start by the interactive event start means Bi-directional event ending means for instructing the transaction processing server and the accounting server to end the bi-directional event when the condition is satisfied, and the predetermined information in the bi-directional event database in which predetermined information regarding the bi-directional event is recorded And a graphic display means for displaying the predetermined graphic display that can be distributed to the viewer side in real time on a terminal connected to the studio-side server. It is a program for.

  Here, in the program of the present invention, the bidirectional event recorded in the bidirectional event database is created in advance as a template having the attribute of the bidirectional event, and the attribute includes a predetermined condition regarding the bidirectional event. And predetermined information related to the material used in the interactive event.

  Here, in the program according to the present invention, the content database further includes a graphic template recording unit that records a graphic template whose attribute is an element to be displayed as a graphic, and which has been produced in advance. The predetermined graphic display can be generated based on the bidirectional event recorded in the interactive event database for the attribute of the predetermined graphic template recorded in the graphic template recording unit.

  Here, in the program of the present invention, the attribute of the graphic template may include statistical information about a predetermined platform used when participating in the interactive event and a participating viewer.

  The program according to the present invention provides instructions for starting and ending an interactive event executed between a viewer and the operating system in an operating system for a viewer-participating television program, and corresponds to the interactive event. A program for controlling the participation of viewers in interactive events instructed to start or end by a studio server that performs content television distribution, and for performing transaction processing of interactive events, With respect to an interactive event that is instructed to start by the studio side server and is not instructed to end by the studio side server, the computer receives a predetermined platform from a viewer who has viewed the content distributed by the studio side server. The bi-directional event performed via Whether or not the viewer is registered as a customer in the customer database in which the customer registration server collects predetermined information about the registered applicant satisfying the predetermined registration condition and registers the registered applicant as a customer. A customer registration determination unit for determining, a contest type acquisition unit for determining a type of a contest to which the interactive event in which the viewer participates belongs when the customer registration determination unit determines that the viewer is registered as a customer; Bidirectionally performing evaluation processing of information presented by the viewer according to the mode of the bilateral event, and recording predetermined items regarding the bi-directional event in the bi-directional event database as a bi-directional event log for each viewer Event processing means, wherein the contest type determined by the contest type acquisition means is a predetermined type If, based on the result with a predetermined supply condition of the evaluation process, a program for functioning as providing points, any one or more of the prize or prizes to the viewer.

  Here, in the program of the present invention, the predetermined type may be a category in which a limit is set on a prize amount or a prize amount based on the applicable law.

  Here, in the program of the present invention, the interactive event mode is a quiz mode in which registered viewers participating in the interactive event present answers as information based on the skills of the viewers. It can be.

  Here, in the program of the present invention, the predetermined platform is an automatic voice response device that responds to voice data from a fixed phone or a mobile phone, a communication interface for web access from a mobile phone or a computer, cable television broadcasting, or satellite. Any one or more of set-top-box terminal devices used when using broadcasting can be included.

  Here, in the program according to the present invention, the predetermined provision condition is that a registered viewer who participates in an interactive event receives a prize or prize amount received within a predetermined period in the past, and is the highest specified by applicable law. It can be a condition that the amount is not exceeded.

  The program according to the present invention provides instructions for starting and ending an interactive event executed between a viewer and the operating system in an operating system for a viewer-participating television program, and corresponds to the interactive event. Charge processing based on transaction processing performed by a transaction processing server that controls the participation of viewers in interactive events instructed to start by the studio server that performs content television distribution, and performs transaction processing of interactive events The transaction processing server is connected to the studio side with respect to a bidirectional event in which the transaction processing server is instructed to start by the studio side server and is not instructed to end by the studio side server. Television distribution by server The customer registration server collects predetermined information on registered applicants that satisfy predetermined registration conditions and participates in the interactive event performed by a viewer who has viewed the received content via a predetermined platform, and the registration application If it is determined that the viewer is registered as a customer in the customer database in which the viewer is registered as a customer, and the type of contest to which the interactive event that the viewer participates belongs is a predetermined type, A process of providing one or more of points, prizes or prizes to the viewer based on a predetermined provision condition including evaluation of information presented by the viewer in response to the interactive event of Predetermined items related to interactive events are recorded in the interactive event database as interactive event logs for each viewer. With respect to the interactive event instructed to be ended by the studio side server, the viewing is performed based on the registered interactive event log for each viewer regarding the interactive event recorded in the interactive event database by the transaction processing server. A billing record creating means for creating a billing record for charging a predetermined fee for participation in the interactive event for each person and recording it in a charging database, wherein the predetermined fee is charged according to the interactive event Based on the billing record for each registered viewer recorded in the billing database by the billing record creation means and the predetermined payment method for each viewer, the collection of the predetermined fee is performed in the operation. It is a program for functioning as a collection unit entrusted to an internal or external settlement system.

  Here, in the program of the present invention, the predetermined fee may be a fee that complies with applicable laws.

  Here, in the program of the present invention, the fee in a mode of complying with the relevant laws and regulations may be an access fee for processing a transaction that occurs when a registered viewer accesses a bidirectional event. .

  Here, in the program of the present invention, the predetermined payment method includes payment by credit card, payment by a third party company including a telecommunications carrier, and payment by an account provided in the operation system. Can do.

  The recording medium of the present invention is a computer-readable recording medium on which any program of the present invention is recorded.

  A method for operating a viewer-participation-type television program according to the present invention includes a customer registration server that collects predetermined information about a registered applicant satisfying predetermined registration conditions and registers the registered applicant as a customer in a customer database, and viewing A server on the studio side for instructing the start and end of an interactive event executed between the user and the management system, and delivering the television corresponding to the interactive event, and starting from the server on the studio side A transaction processing server that controls the participation of viewers in an instructed interactive event and performs transaction processing of the interactive event, and a charging server that performs charging processing based on the transaction processing performed by the transaction processing server are used. The studio server records the bi-directional event. A bidirectional event start step for retrieving the indicated bidirectional event from the bidirectional event database and instructing the transaction processing server to start the bidirectional event; a bidirectional event extracted by the bidirectional event start step; A bi-directional event control step for controlling the bi-directional event and delivering a television to the viewer based on the content corresponding to the bi-directional event extracted from the content database in which the content is recorded; A graphic display step of creating a predetermined graphic display based on the predetermined information in the interactive event database in which the information is recorded, and displaying the predetermined graphic display on a terminal connected to the studio-side server, The predetermined graph The interactive display can be delivered to the viewer side in real time, and the transaction processing server is instructed to start by the interactive event start step and the interactive event is not instructed to end by the studio side server. With respect to participation in the interactive event performed via a predetermined platform from a viewer who has viewed the content distributed by the interactive event control step, the viewer registers as a customer in the customer database. A customer registration determination step for determining whether or not the viewer is registered, and if the viewer registration determination step determines that the viewer is registered as a customer, the type of contest to which the interactive event that the viewer participates belongs is The required contest type acquisition step and interactive An interactive event in which the information presented by the viewer is evaluated according to the mode of the event, and predetermined items related to the interactive event are recorded in the interactive event database as an interactive event log for each viewer If the contest type determined in the contest type acquisition step is a predetermined type, the viewer is provided with points, prizes or prizes based on the result of the evaluation process and predetermined provision conditions. When one or more of the above-mentioned servers and the studio-side server satisfy a predetermined end condition regarding an interactive event instructed to start by the interactive event start step, the end of the interactive event is A bi-directional event ending step for instructing the transaction processing server and the billing server; The interactive event log for each viewer registered for the interactive event recorded in the interactive event database by the interactive event processing step with respect to the interactive event instructed to end by the interactive event ending step. A billing record creation step of creating a billing record for charging a predetermined fee for participation in the interactive event for each viewer and recording the billing record in a billing database, wherein the predetermined fee is the interactive event The predetermined fee is determined based on the billing record for each registered viewer recorded in the billing database by the billing record creation step and the predetermined payment method for each viewer. And a collection step for entrusting the collection to an internal or external settlement system.

  Here, in the method for operating a viewer-participation-type television program according to the present invention, the predetermined registration condition may include a condition that the age of the registration applicant is 18 years or older.

  Here, in the method for operating a viewer-participation-type television program according to the present invention, the predetermined type may be a category in which a prize or a prize is limited based on a relevant law.

  Here, in the method of operating a viewer-participation-type television program according to the present invention, the interactive event mode is such that a registered viewer participating in the interactive event provides information on an answer based on the skill of the viewer. As a quiz aspect to be presented.

  Here, in the method for operating a viewer-participation-type television program according to the present invention, the predetermined fee may be a fee that complies with applicable laws.

  Here, in the method of operating a viewer-participation-type television program according to the present invention, the fee in a mode of complying with the applicable laws is an access for processing a transaction generated when a registered viewer accesses a bidirectional event. It can be a fee.

  Here, in the method for operating a viewer-participation-type television program according to the present invention, the interactive event recorded in the interactive event database is produced in advance as a template having the attribute of the interactive event, and the attribute is The predetermined condition regarding the interactive event and the predetermined information regarding the material used in the interactive event can be included.

  Here, in the method of operating a viewer-participation-type television program according to the present invention, the content database is a graphic template recording in which a graphic template having an element to be displayed as an attribute as an attribute is recorded in advance. And the creation of the predetermined graphic display in the graphic display step includes the interactive event recorded in the interactive event database for the attribute of the predetermined graphic template recorded in the graphic template recording unit. Can be created based on.

  Here, in the method of operating a viewer-participation-type television program according to the present invention, the attribute of the graphic template is a predetermined platform used when participating in an interactive event and statistical information relating to a participating viewer. Can be included.

  Here, in the method of operating a viewer-participation-type television program according to the present invention, the predetermined platform corresponds to web automatic access from a fixed phone or a mobile phone, or a web access from a mobile phone or a computer. Any one or more of set top box terminal devices used when using a communication interface, cable television broadcasting, or satellite broadcasting can be included.

  Here, in the method for operating a viewer-participation-type television program according to the present invention, the predetermined provision condition is that a registered viewer who participates in an interactive event receives a prize or a prize received within a predetermined period in the past. It may be a condition that the amount does not exceed the maximum amount stipulated in applicable laws.

  Here, in the operation method of the viewer participation television program of the present invention, the predetermined payment method includes payment by a credit card, payment by a third party company including a telecommunications carrier, and the operation method. Payment may be included through an established account.

According to the viewer participation television program operating system and the like of the present invention, the billing server is based on the interactive event log for each viewer related to the interactive event recorded in the interactive event database. A billing record for charging a predetermined fee related to participation in the interactive event for each viewer is created and recorded in the billing database. Based on the billing record for each registered viewer recorded in the charging database and the predetermined payment method for each viewer, the collection of the predetermined fee is entrusted to an internal or external settlement system of the operating system. By collecting the collection of a predetermined fee as described above, the premium rate service of Dial Q ² (registered trademark) is not used in the operation of a viewer participation television program that requires real-time performance. In addition, there is an effect that it is possible to provide a viewer participation type television program management system or the like that can collect the participation fee for each program.

  Viewers can select a desired payment method from a plurality of payment methods, so viewer participation type that can use many types of collection methods other than the method of collecting participation fee through a telecommunications carrier There is an effect that a television program management system can be provided.

  A template is recorded in the interactive event database in advance, and the server on the studio side uses this template as appropriate so that interactive events in a plurality of genres can be easily distributed on television for 24 hours and 365 days. be able to. Therefore, it is possible to provide a program that always attracts viewers. The interactive event end unit can also extend the specified time for all interactive events by manual input by members of the program production unit. For this reason, there is an effect that it is possible to provide a viewer participation type television program management system and the like that can easily realize dynamic change of program organization according to the popularity of the program.

  Participation in interactive events should be performed via a common interface (I / F) by various platforms (predetermined platforms) such as personal computers, mobile phones, set-top box terminal devices, and automatic voice response devices. Can do. Therefore, it is possible to provide a management system for a viewer-participation-type television program that can participate by means other than the telephone and can increase the opportunity for the viewer to participate. .

  Hereinafter, each embodiment will be described in detail with reference to the drawings.

  FIG. 1 shows a viewer participation type television program management system 1 in Embodiment 1 of the present invention. First, the overall outline will be described. In FIG. 1, reference numeral 40 denotes a customer registration server that collects predetermined information related to a registered applicant satisfying a predetermined registration condition and registers the registered applicant as a customer in the customer database 100. Reference numeral 10 designates the start and end of an interactive event executed between the viewer 50 and the management system 1 and transmits the content corresponding to the interactive event to the television device 51 on the viewer 50 side. John's studio server. Reference numeral 20 denotes a transaction processing server that controls the participation of the viewer 50 in an interactive event instructed to start by the studio-side server 10 and performs transaction processing of the interactive event. As shown in FIG. 1, the participation of the viewer 50 in the interactive event is a receiver for using a computer PC52 such as a personal computer, a mobile phone 53, a CATV or a digital satellite broadcast, Automatic response with pre-recorded voice by dial operation from Set Top Box (STB) 54, mobile phone 53 or fixed phone 56 to realize interactive service It can be performed through a common interface (I / F) 28 by various platforms (predetermined platforms) such as an interactive voice response (IVR) 55 for performing and collecting participant information. . The PC 52 can participate via a web (Web) network (not shown) such as the Internet, and the mobile phone 53 can use a packet communication network (not shown) for the mobile phone 53 and a web such as the Internet. Participation can be done via the network. Reference numeral 30 denotes a billing server that performs billing processing based on the transaction processing performed by the transaction processing server 20.

  The predetermined registration conditions of the registration applicant collected by the customer registration server 40 include that the age of the registration applicant is 18 years old or more, that the customer is not an employee of the management system 1, and the like. In the management system 1, pre-registration is required even when participating in an interactive event in any form. The reasons for this are acquisition of information necessary for direct charge of participation fee, which will be described later, confirmation of payment method of participation fee, acquisition of basic information in case of setting restrictions on participation in interactive events, other marketing For example, acquisition of participant information for strategy. As shown in FIG. 1, the registration can be performed through a web network using the PC 52 or the mobile phone 53. In addition, there are registration by calling a call center (not shown) of the operation system 1, registration by sending a registration form to the operation system 1, and the like. Registration is divided into two stages: a basic registration stage for collecting predetermined information relating to a registered applicant, and an approval stage for a request for registration (registration). The approval of the bill can be sent to the PC 52 or the mobile phone 53 via the web network. Alternatively, the document may be sent.

  Next, predetermined information collected by the customer registration server 40 and registered in the customer database (DB) 100 will be described. FIG. 2 illustrates predetermined information registered in the customer DB 100. In FIG. 2, reference numeral 101 denotes a customer ID for uniquely identifying the viewer 50 registered as a customer, and 102 denotes the last name of the viewer 50 (kanji: required registration information. Hereinafter, simply referred to as “required”). , 103 is the last name of the viewer 50 (kana characters: required), 104 is the name of the viewer 50 (kanji: required), 105 is the name of the viewer 50 (kana characters: required), and 106 is desired by the viewer 50 Although it is a nickname (arbitrary registration information; hereinafter simply abbreviated as “arbitrary”), a nickname that is not acceptable for broadcasting is ignored and the viewer's 50 name 104 or the like is used instead. Reference numeral 107 denotes an accurate address (essential) of the viewer 50, which can be surely mailed, and 108 denotes a postal code of the correct address 107 of the viewer 50. Reference numeral 109 is the gender (arbitrary) of the viewer 50, and 110 is the date of birth (arbitrary) of the viewer 50. Reference numeral 111 is the telephone number 1 (essential) of the viewer 50, and may be either the fixed telephone 56 or the mobile telephone 53. All telephone numbers 1 (111) are uniquely identifiable in the operating system 1, and can therefore be used as customer IDs. Reference numeral 112 is the last name (kanji or kana characters) of the holder of the telephone number 1 (111), 113 is the name of the holder of the telephone number 1 (111) (kanji or kana letters), and 114 is another phone of the viewer 50 Number 2 (optional), 115 is another telephone number 3 of the viewer 50 (optional), 116 is an electronic mail (e-mail) address for the PC 52 of the viewer 50 (optional), 117 is a mobile phone of the viewer 50 This is an e-mail address for the web of the device 53 (optional). Reference numeral 118 denotes a viewing method (essential) of the television apparatus 51 by the viewer 50, which is either cable television broadcasting such as CATV or satellite television broadcasting. However, any other viewing method may be input. Good. As another arbitrary viewing method, for example, a viewing method by IP broadcasting that performs television broadcasting on an IP (Internet protocol) network, and playback starts immediately upon arrival of the head portion of the audio and / or video transmitted from the server. A viewing method using Internet broadcast using streaming reproduction, a viewing method using terrestrial television broadcasting, and the like can be given. Reference numeral 119 is either the name of the cable television broadcasting company or the name of the satellite television broadcasting company that operates the viewing method 118 (required), but if the viewing method 118 is any of the other viewing methods described above, the broadcast is managed. Is the company name. Reference numeral 120 denotes a payment method (required) for the participation fee of the viewer 50, the winning bid amount when winning a bid at an auction (described later), and a donation (hereinafter referred to as “participation fee etc.”) in a charity (described later). Payment by credit card, payment by a third party company including a telecommunications carrier, or payment by a house account provided in the operation system 1. When the payment method 120 is payment by a credit card, it is preferable that the payment method 120 is a credit card of a credit company having an external settlement system 60 that can be connected to the charging server 30 of the operation system 1 via a network. When the payment method 120 is a payment by a request from a third party company including a telecommunications carrier, the billing server 30 entrusts the third party company with a request for a participation fee to the viewer 50, and the third party company The participation fee and the like are collected from the viewer 50, and the collected participation fee and the like are paid from the third party company to the management system 1. When the payment method 120 is payment by a house account, the viewer 50 purchases a prepaid card for payment of a participation fee in advance, and the purchase record corresponding to the viewer 50 in the billing DB 400 has an amount equivalent to the purchased prepaid card. It is recorded in the house account 264 (described later). The participation fee and the like are automatically withdrawn from the house account 264. Reference numeral 121 designates the registration date (required) when the viewer 50 is registered, designated by the management system 1, 122 is a playing password used on the IVR 55, and 123 is a registered viewer 50 's own information in the customer DB 100. This is the password for account information used for access.

  Next, returning to FIG. 1, the studio-side server 10 will be described. In FIG. 1, reference numeral 13 is a functional block showing functions of the studio server 10, and a bidirectional event start unit (bidirectional event start unit) 12, a bidirectional event control unit (bidirectional event control unit) 14, both A bidirectional event ending unit (bidirectional event ending unit) 16 and a graphic display unit (graphic display unit) 18. The bidirectional event starter 12 takes out the specified bidirectional event from the bidirectional event database (DB) 200 in which the bidirectional event is recorded, and instructs the transaction processing server 20 to start the bidirectional event. Interactive events are television programs in which viewers participate. Depending on the program genre, quiz interactive events, auction interactive events, voting interactive events, charity interactive events, sales interactive events, etc. There is. Details of the interactive event DB 200 will be described later.

  The bidirectional event control unit 14 includes a bidirectional event (specifically, a bidirectional event template described later) taken out by the bidirectional event starting means and a content database (DB) 300 in which the content is recorded. Based on the content corresponding to the direction event, the interactive event is controlled and the television distribution is performed via the network 58 to the viewer 50 side. Content includes text information, audio information, video information, and the like. Details will be described later together with details of the interactive event DB 200.

  The bi-directional event end unit 16 instructs the transaction processing server 20 and the billing server 30 to end the bi-directional event when a predetermined end condition regarding the bi-directional event instructed to start by the bi-directional event start unit 12 is satisfied. To do. As the predetermined end condition, for example, there is a case where a correct answer to the quiz is issued from the participant in the quiz interactive event. Details will be described later in the flowchart of bidirectional events (FIG. 12).

  The graphic display unit 18 creates a predetermined graphic display based on the predetermined information in the interactive event DB 200 in which predetermined information (described later) relating to the interactive event is recorded. Subsequently, the created predetermined graphic display is displayed on the terminal 11 connected to the studio side server 10. This predetermined graphic display can be distributed in real time to the television apparatus 51 on the viewer 50 side. Examples of the predetermined graphic display include an image and a video created using CG (Computer Graphics) used for questions in a quiz interactive event. The content DB 300 further includes a graphic template recording unit 350 that records a graphic template produced in advance. The graphic template has various elements for graphic display as attributes, for example, the participation status or response status (number of people, etc.) of viewers to interactive events, gender, age group, content enhancement to promote participation Information (phone number for participation, URL for access, etc.). The graphic display unit 18 uses the interactive event log 250 (described later) recorded in the bidirectional event DB 200 to obtain necessary information (for example, the current attribute) of the predetermined graphic template recorded in the graphic template recording unit 350. Real-time information (participation status, etc.) can be taken out to create the predetermined graphic display described above. As attributes, in addition to various statistical information on the viewers participating in the interactive event as described above, the ranking of the participants in the quiz interactive event described below, and what kind of person in the interactive vote event Statistical information such as what voted for. Furthermore, information regarding a predetermined platform used when participating can be included.

  Next, details of the interactive event DB 200 will be described. The bidirectional event recorded in the bidirectional event DB 200 is created in advance as a template having various attributes of the bidirectional event. This attribute includes a predetermined condition regarding a bidirectional event and predetermined information regarding a material used in the bidirectional event. FIG. 3 shows a template 201 of interactive events recorded in the interactive event DB 200. As shown in FIG. 3, the interactive event template 201 includes a condition setting item 202, a reception line setting item 207, and a used material management information item 210 relating to a material to be used. The condition setting item 202 is an item that prescribes participation in an interactive event defined by the interactive event template 201, a game to be executed, a prize, and the like, and includes the following items. First, the participation rule item 203 defines various conditions for participation in the interactive event, such as age, sex, region (prefecture, etc.), payment method, and the like. Next, the game logic item 204 includes a title of the interactive event displayed on the television device 51 on the viewer 50 side in the interactive event (such as a simple indication of the contents of the game), and the interactive event. It defines the time and date of implementation, the budget given to the interactive event, etc. The prize granting rule item 205 is a rule for determining how to give a prize (1st prize, etc. 10,000 yen) together with a rule for determining the winner of the interactive event. An entry fee definition item 206 defines an entry fee.

  The reception line setting item 207 is an item that prescribes a platform that is accepted when participating in a bidirectional event. The line reception item 208 that prescribes a line (phone number) for accepting participation, and the PC 52 or the mobile phone 53 WEB reception item 209 that defines a URL for accepting participation through the web. When the telephone number and URL used for normal reception are used, the content of the reception line setting item 207 can be omitted.

  The used material management information item 210 is an item that defines predetermined information related to a material used in an interactive event. For example, in the case of a quiz interactive event, the question (text) item 211 is to a text data recording area 211T (preferably an area in the interactive event DB 200; the same applies hereinafter) that holds a sentence (text data) displayed as the question. Has a pointer. In the text data recording area (simply abbreviated as “text data”) 211T, for example, “What is the nearest planet to the sun? 1. Saturn 2. Pluto 3. Jupiter 4. Mercury” are recorded. In the case of the text data 211T, the question is selected from four choices, but is not limited to the question indicating the choice. The question (CG) item 212 has a pointer to an image data recording area 212C that holds CG image data displayed at the time of the question. For example, CG image data 212C as shown in FIG. 3 is recorded in the image data recording area (simply abbreviated as “image data”) 212C. The CG image data 212C is a still image, but may be a moving image. The question (audio) item 213 has a pointer to a recording area that holds audio data used for the question. As the voice data, for example, in the case of a quiz interactive event for hitting a person's name, a message spoken by the person can be cited. The question (video) item 214 has a pointer to a recording area for holding video data used for the question. As video data, for example, in the case of a quiz interactive event for assigning a person's name, image data of the person is taken. The answer (text) item 215 has a pointer to text data 215T that holds a sentence (text data) displayed as an answer. For example, “4. Mercury” is recorded in the text data 215T. The answer (CG) item 216 has a pointer to a recording area for holding CG image data displayed at the time of answering. The answer (audio) item 217 has a pointer to a recording area that holds audio data used in answering. The answer (video) item 218 has a pointer to a recording area for holding video data used for answering. The interactive event template 201 can include various other attributes (items) according to the interactive event. The interactive event control unit 14 reads each item of the template as described above based on the interactive event template 201 and the content specified by the template extracted from the content database DB 300 and responds accordingly. The interactive event is executed, that is, the interactive event is controlled and the television 50 is distributed to the viewer 50 side.

  FIG. 4 shows a quiz interactive event template 201 a recorded in the interactive event DB 200. In FIG. 4, portions denoted by the same reference numerals as those in FIG. As shown in FIG. 4, the game logic item 204 in the condition setting item 202 is a title of a quiz interactive event (also referred to as a segment title; hereinafter the same), and the type of the quiz is “how many. . ”Indicates the type of quiz to which the number is applied. The quiz interactive event is held for 5 to 10 minutes (referred to as segment time, the same applies hereinafter), the date and time varies (means not fixed, and the same applies hereinafter), and the budget given to the quiz interactive event. Stipulates that the amount is low. The prize giving rule item 205 defines “the viewer who has estimated the number closest to the actual number (the number of correct answers)” as a rule for determining the winner of the quiz interactive event. The entry fee definition item 206 defines 100 yen as an entry fee. Since the participation rule is not particularly limited, the display itself of the participation rule item 203 is omitted in FIG. The area itself of the participation rule item 203 exists. The same applies to the reception line setting item 207. Since the telephone number and URL used for normal reception are used, the display itself of the reception line setting item 207 is omitted in FIG. The area itself of the reception line setting item 207 exists. The question item (text) item 211 in the management information item 210 of the used material points to the text data 211T, “How many tennis balls will be in this swimming pool?” It shows that. The question (CG) item 212 indicates the CG image data 212C. As shown in CG image data 212C, the swimming pool size (length 25m, width 12m, depth 1.5m) and tennis ball size (diameter 7cm) are displayed. A state in which a tennis ball enters is displayed as a moving image. A moving image may be included that displays a state where a tennis ball does not enter the swimming pool or a state where a tennis ball overflows from the swimming pool. Other items are omitted, but can be set as appropriate.

  FIG. 5 shows a quiz interactive event template 201 b recorded in the interactive event DB 200. In FIG. 5, the same reference numerals as those in FIG. As shown in FIG. 5, the game logic item 204 in the condition setting item 202 indicates that the quiz type is a quiz type related to “shopping” as the segment title of the quiz interactive event. The segment time for the quiz interactive event is 15 to 20 minutes, the date and time are various, and the budget given to the quiz interactive event is specified to be low. The prize giving rule item 205 is a rule for determining the winner of the quiz interactive event “A viewer who estimates the closest price without exceeding the actual price. 10 people will receive a special prize. " The entry fee definition item 206 defines 100 yen as an entry fee. Omission of the participation rule item 203 is the same as in the case of the template 201a in FIG. The reception line setting item 207 defines a fixed line and a mobile phone as the line reception item 208, and indicates that participation is accepted from both the fixed phone and the mobile phone. The PC 52 is defined as the WEB reception item 209, and indicates that participation can be received from the PC 52 by a predetermined URL. The question item (text) item 211 in the management information item 210 of the used material points to the text data 211T “What is the total amount of the five items?”, Which indicates that it is in line with the segment title. The question (video) item 214 indicates the video data 214V. As shown in the video data 214V, five items are displayed. Other items are omitted, but can be set as appropriate.

  FIG. 6 shows a quiz interactive event template 201 c recorded in the interactive event DB 200. In FIG. 6, the same reference numerals as those in FIG. As shown in FIG. 6, the game logic item 204 in the condition setting item 202 indicates that the type of the quiz is a type of quiz related to “zoomed-in photo puzzle” as the segment title of the quiz interactive event. . The segment time for the quiz interactive event is 15 to 20 minutes, the date and time are various, and the budget given to the quiz interactive event is specified to be low. The prize giving rule item 205 is a rule for determining a winner of a quiz interactive event and a rule for giving a prize. “If there is no correct answer in the first few minutes, the photograph is further enlarged. ”. The entry fee definition item 206 defines 100 yen as an entry fee. Omission of the participation rule item 203 and the reception line setting item 207 is the same as in the case of the template 201a in FIG. The question (text) item 211 in the management information item 210 of the used material points to the text data 211T “What is this close-up thing?” And indicates that it is in line with the segment title. . The question (video) item 214 indicates video data 214V indicating a close-up object. The answer (video) item 218 indicates video data 218V indicating an enlarged object (car). Other items are omitted, but can be set as appropriate.

  FIG. 7 shows a voting interactive event template 201 d recorded in the interactive event DB 200. In FIG. 7, portions denoted by the same reference numerals as those in FIG. 3 indicate the same elements, and redundant description is omitted. As shown in FIG. 7, the participation rule item 203 in the condition setting item 202 stipulates, as a participation condition for the voting interactive event, “voting (participation) only once. Only women can vote”. ing. The game logic item 204 indicates that the type of voting is a type of voting related to “public court” as the title of the interactive ballot event (also referred to as show time). The segment time (also referred to as show time) where the voting interactive event is held is 1 hour, and can be extended during the day. As will be described later, the interactive event end unit 16 can extend the designated time for all interactive events by manual input by a member of the program production unit. There are various dates and times, and the budget given to the voting interactive event stipulates that the budget is medium to high. The prize giving rule item 205 is omitted. The entry fee definition item 206 stipulates 75 yen (one vote) as the entry fee. Omission of the participation rule item 203 and the reception line setting item 207 is the same as in the case of the template 201a in FIG. A voting (text) item 219 in the management information item 210 of the used material is an item corresponding to the question (text) item 211 in the quiz interactive event. The vote (text) item 219 is “Housewife accuses her husband of“ Drinking with colleagues ”. She appeals to the viewer with her husband's defense. Vote for guilt or innocence. If you feel guilty, please choose one of the following punishments: 1. My husband stays with my wife for two weeks. 2. The husband may leave but should not drink. 3. The husband stays at home while his wife goes drinking with his friends. ”Indicates text data 219T along the title of the interactive ballot event. A voting (video) item 220 indicates video data 220V indicating a voting result by a participant. The judgment (video) item 221 indicates video data 221V indicating judgment by the participant. Various items can be set as appropriate according to the bidirectional event, such as a decision item.

  FIG. 8 shows a charity interactive event template 201e recorded in the interactive event DB 200. FIG. In FIG. 8, portions denoted by the same reference numerals as those in FIG. 3 indicate the same elements, and redundant description is omitted. As shown in FIG. 8, the game logic item 204 in the condition setting item 202 indicates that the charity type is a charity of the type related to “Round with a prominent golfer” as the segment title of the charity interactive event. Show. The segment time for the charity interactive event is 5 to 20 minutes, the dates and times vary, and the budget given to the quiz interactive event is defined as medium. The prize giving rule item 205 is a rule for determining a winner of a charity interactive event and a rule for giving a prize. “One donor is selected and given an opportunity to play one round with a prominent golfer”. It stipulates. The entry fee definition item 206 is defined as 500 yen as an entry fee, and further defined as "When you call a specific phone number or access a specific URL, you are automatically donated 500 yen to a charity." Omission of the participation rule item 203 and the reception line setting item 207 is the same as in the case of the template 201a in FIG. The charity (audio) item 225 in the management information item 210 of the used material points to audio data 225A “tape (of audio data) that appeals donation to the association by a prominent golfer”, and follows the segment title. It shows that. Other items are omitted, but can be set as appropriate. In the above-described charity interactive event template 201e, an entry fee definition item 206 and a prize giving rule item 205 are set. However, it is also possible to set a charity interactive event template that does not set the entry fee definition item 206 and the prize-giving rule item 205. In other words, it can be a charity interactive event in a pure charity format that does not take a participation fee and does not give a prize. In this case, a donation definition item (not shown) is provided in place of the entry fee definition item 206, and when a specific telephone number is accessed or a specific URL is accessed, 500 yen is automatically donated to the charity. You just have to.

  As described above, by preparing the interactive event as a template, the video data 214V of the question (video) 214 used in a certain template 201b or the like can be easily used in another template. For example, a charity interactive event can be considered as a voting interactive event if it is regarded as voting for money. For this reason, a template can be shared between interactive events of different genres. In principle, the creation of the question item 211 and the like in the interactive event and the creation of the answer item 215 and the like are performed by different staff. This is a security principle that eliminates the presence of staff who know both questions and answers at the same time. It may be added to the principle that these staff members do not even know when the interactive event will take place. The types of interactive events are not limited to those described above. For example, an auction interactive event can be cited. In this case, an arbitrary auction participation condition may be set as the participation rule item, and the game logic item may indicate “auction (related to some target)” as the title. The segment time, date and time, budget, etc. where the auction interactive event is carried out can also be set arbitrarily. As a prize giving rule item, an object may be given to the viewer 50 who presents the highest amount as information as in a normal auction. Or what is necessary is just to give an object to the viewer 50 who presented the lowest price as information like a reverse auction.

  Next, returning to FIG. 1, the transaction processing server 20 will be described. In FIG. 1, reference numeral 21 denotes a functional block indicating functions of the transaction processing server 20, and includes a customer registration determination unit (customer registration determination unit) 22, a contest type acquisition unit (contest type acquisition unit) 24, and an interactive event processing unit (Bidirectional event processing means) 26 is provided. These functions are related to an interactive event in which the transaction processing server 20 is instructed to start by the interactive event start unit 12 of the studio side server 10 and is not instructed to end by the interactive event end unit 16 of the studio side server 10. Function. The customer registration determination unit 22 receives the interactive event from the viewer 50 who has watched the content distributed on the television by the interactive event control unit 14 of the studio-side server 10 via a predetermined platform (PC 52 or the like). As for participation, it is determined whether or not the viewer 50 is registered as a customer in the customer DB 100. In other words, participation in the interactive event is limited to the viewer 50 who has viewed (viewed) the content distributed on the television.

  When the customer registration determination unit 22 determines that the viewer 50 is registered as a customer, the contest type acquisition unit 24 obtains the type of contest to which the interactive event in which the viewer 50 participates belongs. The types of contests include categories (predetermined types) in which the amount of prizes or prizes is limited based on applicable laws, and categories that are not. Applicable laws and regulations are unfair prizes and the illegal labeling prevention law (premium labeling law), and there are certain restrictions on goods, money, etc. provided with transactions as stipulated in the law. The category in which the amount of prizes or prizes is limited is a category such as a general sweepstakes in which the maximum amount of prizes and the total amount are limited based on the law, and corresponds to a so-called closed sweepstakes. Applicable laws include the prohibition of private monopolies and the law concerning the securing of fair transactions (the Antimonopoly Act). Unfair transaction methods (particularly unfair customer attraction) are prohibited under this law. The category with restrictions on prize money based on the Antimonopoly Law is the so-called open sweepstakes. The quiz interactive event such as the template 201a described above corresponds to a predetermined type (closed prize). On the other hand, the quiz interactive event of a format that does not provide a prize or the like and the above-described voting interactive event do not provide a prize or the like, and therefore do not fall under a predetermined type (closed prize). The above-described charity interactive event in the form of a charity that does not take a participation fee and does not give a prize or the like as described above does not fall under the predetermined category (closed sweepstakes).

  The interactive event processing unit 26 performs an evaluation process on information presented by the viewer 50 according to the mode of the interactive event. When the interactive event mode is a quiz, the information presented by the viewer 50 is an answer, and the evaluation process is a process for determining whether the answer is correct. When the mode of the interactive event is voting, the information presented by the viewer 50 is content such as approval or disagreement, and the evaluation process is a totaling process of approval or disagreement. When the interactive event mode is charity, the information presented by the viewer 50 is the amount of donation, etc., and the evaluation process selects the total amount of donation or one donor when using the template 201e described above. It becomes processing. Furthermore, predetermined items related to the interactive event are recorded in the interactive event DB 200 as an interactive event log 250 for each viewer 50. When the type of contest obtained by the contest type acquisition unit 24 is the predetermined type described above, the interactive event processing unit 26 determines the result of the evaluation process (for example, the result that the viewer 50 answers the quiz is correct). And a process of providing one or more of points, prizes or prizes to the viewer 50 based on predetermined provision conditions (described later). If the contest type determined by the contest type acquisition unit 24 is not the predetermined type described above, no prize is awarded, and thus the processing to be provided is not performed.

  The predetermined mode of the interactive event includes, for example, a quiz mode in which a registered viewer 50 who participates in the interactive event presents an answer as information based on the skill of the viewer 50. In other words, the quiz mode of the interactive event performed in the management system 1 of the present invention is not a quiz mode in which an answer can be obtained based on chance (such as a kite or a dice), but the viewer 50 has. This is a quiz that eliminates chances by answering based on skills. The interactive event processing unit 26 performs an evaluation process of information presented by the viewer 50, that is, an answer. In the evaluation process, when the answer is correct as described above, any one or more of points, prizes, and prizes can be provided to the viewer 50 based on predetermined provision conditions. The predetermined provision conditions are that the prizes etc. provided are those that are kept in the common sense of society and are not overly irritated as defined in the Broadcasting Standards of the Japan Commercial Broadcasting Corporation, for example. For example, a condition that the viewer is not likely to be misunderstood. The predetermined provision conditions also include a condition that the amount of prizes or prizes received by viewers 50 participating in the interactive event within a predetermined period in the past does not exceed the maximum amount stipulated by applicable laws and regulations. . That is, a condition that the prize money or prize amount does not exceed the maximum amount and the total amount limit according to the type of contest (closed prize, etc.) to which the above-mentioned interactive event belongs is also included. For example, in a quiz interactive event that falls under the category of the general sweepstakes, when the transaction price is less than 5000 yen, the maximum amount is defined as 20 times the transaction price based on the prize display method. For this reason, for example, if the broadcast reception fee paid by the viewer 50 to the operating system 1 is 2500 yen per month, the transaction is considered to be once a month, so the maximum amount of prize money paid to a certain viewer 50 is It becomes 2500 yen x 20 times = 50,000 yen per month. The interactive event processing unit 26 has a function of managing predetermined provision conditions including such management of the maximum payment amount.

  In the quiz interactive event as described above, the quiz interactive event template 201a shown in FIG. 4 is used. For example, in the case of an interactive event using the template 201a, the answer that the registered viewer 50 presents as information based on the skill of the viewer 50 is the number of tennis balls that enter the swimming pool. The viewer 50 calculates the volume of the swimming pool from the size of the swimming pool displayed in the CG image data 212C, calculates the volume from the size of the tennis ball, and then calculates the number of tennis balls that enter the swimming pool. It is necessary to have the skill to do. The interactive event processing unit 26 performs evaluation processing (processing of whether or not the number is correct) of information presented by the viewer 50, that is, an answer (the number of tennis balls entering the swimming pool). In the case of this interactive event, a prize giving rule 205 is set as shown in the template 201a. For this reason, the evaluation process performed by the interactive event processing unit 26 may provide the viewer 50 with one or more of points, prizes or prizes based on the predetermined provision condition when the answer is correct. it can.

  The predetermined provision condition including the above evaluation includes a condition when the interactive event processing unit 26 provides points. As for the evaluation, it is a condition that a correct answer is shown by participating in an interactive event as described above. Alternatively, the day on which the interactive event takes place can be conditioned, such as providing 100 points for all participants today for marketing. Similarly, the genre of the interactive event, the date and time of the event, the gender of the participant, etc. may be used as conditions, such as providing 10,000 points to women participating in a sports quiz interactive event this Saturday. it can. The point provision conditions can be fixed in advance as provision condition items and point number items in the interactive event template. Alternatively, in addition to the function of manually ending an interactive event and extending the time, which will be described later, the interactive event control unit 14 has a function that allows manual entry of point provision condition items and point number items. You can also With this function, the bidirectional event processing unit 26 can dynamically determine or change the point provision conditions and the number of points in real time. For example, a program producer likes this participant today and can provide 100 points to the participant. Or, if the correct answerer for a particular quiz doesn't come out easily even when the time limit is approaching, the program producer will provide 1000 more points to the correct answerer for this particular quiz in addition to a predetermined number of points. You may do it.

  Next, the bidirectional event log 250 will be described. FIG. 9 illustrates the contents of the interactive event log 250. 9, reference numeral 251 denotes a customer ID assigned to the participant on the management system 1 side, 252 denotes a platform ID for identifying the platform used by the participant 50, and 253 identifies an interactive event in which the participant 50 participates. Event ID 254 is an event sequence number for indicating the order of each interactive event when there are a plurality of interactive events to be described later, 255 is a customer ID 101, 256 of the viewer 50 registered in the customer DB 100, Participation start time when participation in the interactive event is started, 257 is the participation end time when participation in the interactive event is ended, and 258 is the status of the interactive event (for example, information presented by the participating viewers 50, viewers If 50 cancels participation on the way, an event event indicating the matter etc.) The task code 259 is a participation fee for the interactive event, which is defined in the participation fee definition item 206 such as the template 201a, 260 is a participation bonus specially provided for participation, 261 is a participation fee 259 An entry fee code for identification, 262 is a point provided in an interactive event, 263 is a code for indicating other payments and fees, and 264 is the house account described above.

  Next, the accounting server 30 will be described. In FIG. 1, reference numeral 31 is a functional block showing the function of the accounting server 30, and has a billing record creation unit (billing record creation unit) 32 and a collection unit (collection unit) 34. The claim record creation unit 32 relates to a bidirectional event whose termination is instructed by the bidirectional event termination unit 16 of the studio-side server 10 and is recorded in the bidirectional event DB 200 by the bidirectional event processing unit 26 of the transaction processing server 20. Based on the interactive event log 250 for each registered viewer 50 related to the interactive event, a billing record for charging a predetermined fee for participation in the interactive event is created for each viewer 50 to create an accounting database (DB) Record to 400. The predetermined fee related to participation is charged according to the interactive event. For example, in the above-described quiz interactive event, voting interactive event, auction interactive event, etc., the predetermined fee related to participation can be charged. . On the other hand, the above-mentioned pure charity-type charity interactive event may not charge a predetermined fee for participation. An interactive event that does not charge a predetermined fee for participation even if it is a quiz interactive event can be an interactive event that charges a predetermined fee for participation even for a charity interactive event. It is also possible. The predetermined fee is a fee that complies with applicable laws and regulations. The applicable laws include criminal law and the like, and the mode of compliance is, for example, a mode of participation fee in which the predetermined fee is not allocated to prize money and prizes (purchase price thereof). Instead of the participation fee described above, an access fee for processing a transaction generated when the registered viewer 50 accesses the interactive event may be used. The name of the predetermined fee is not limited to the participation fee or the access fee as long as the fee complies with applicable laws and regulations, and may be called an entertainment fee, for example.

  The collection unit 34 manages the collection of the above-mentioned predetermined fee based on the registered billing record for each viewer 50 recorded in the billing DB 400 by the billing record creation unit 32 and the predetermined payment method for each viewer 50. The system 1 is entrusted to the payment system 60 inside or outside. As described above, the predetermined payment method can be one of payment by a credit card, payment by a third party company including a telecommunications carrier, and payment by a house account provided in the operation system 1. . That is, the viewer 50 can select a desired payment method from among a plurality of payment methods. Payment includes charity donations, auction winning bids, etc., in addition to participation or access fees.

  FIG. 10 shows information recorded in the accounting DB 400. As shown in FIG. 10, since the customer ID 101 to the sex 109, the telephone number 1 (111), the payment method May 19, 2005, and the registration date 121 are the data that has been transferred from the customer DB 100, description thereof will be omitted. In FIG. 10, reference numeral 401 is a charging period start date, 402 is a charging period end date, 403 is a total participation fee totaling the participation fee 259 of the interactive event log 250 for the viewer 50 indicated by the customer ID 101, and 404 is a customer The total order fee ordered by the viewer 50 indicated by ID 101, 405 is the total charge fee obtained by adding the total participation fee 403 and the total order fee 4040, 406 is the credit card number, 407 is the expiration date of the credit card, and 408 is the credit A card owner name, 409 is a bank account number, and 410 is a bank account holder. When the payment method 120 is a credit card, the credit card number 406, the credit card expiration date 407, and the credit card owner name 408 are essential. When the payment method is payment by a request from a third party company including a communication carrier, the bank account number 409 and the bank account holder 310 are essential.

  As described above, participation in an interactive event is performed for each interactive event, and a participation fee or access fee is paid for each interactive event. Apart from this, there is also a passport type participation form in which it is possible to participate in any interactive event for a predetermined period. In the case of the passport type, for example, if a 1000 yen passport is purchased, the participation fee or access fee is only 1000 yen regardless of which interactive event is attended during a predetermined period. On the other hand, if only the participation fee for 950 yen was used (not participated) during the predetermined period, the participation fee may be 950 yen. In order to realize the passport type participation form, for example, a separate check item column is provided in the participation fee 259 of the interactive event log 250 of the participant, or a separate check item column is provided in the interactive event log 250. The billing record creation unit 32 creates an interactive event for more than 1000 yen with respect to the interactive event log 250 of the viewer 50 who purchased the passport (the purchase of the passport is assumed to be registered in the customer DB 100). The log 250 is marked in its check item column. The billing record creation unit 32 may not add the participation fee 259 for the interactive event log 250 whose check item column is marked when calculating the participation fee of the viewer 50.

  FIG. 11 is a flowchart showing the flow of the operation method of the viewer participation type television program or the function of the operation system in Embodiment 1 of the present invention. In FIG. 11, the flowchart on the left shows the function of the accounting server 30, the center shows the function of the studio server 10, the right shows the function of the transaction processing server 20, and the communication relationship between the servers is indicated by a dotted line between the flowcharts. As shown in FIG. 11, the studio-side server 10 first extracts a bidirectional event instructed by a program production staff or an operator from the interactive event DB 200 that records the interactive event, and starts the interactive event. The transaction processing server 20 is instructed (bidirectional event start step, step S10). Next, based on the bidirectional event extracted in the interactive event start step and the content corresponding to the interactive event extracted from the content DB 300 in which the content is recorded, the interactive event control and viewer 50 side TV distribution is performed (bidirectional event control step, step S12). The predetermined graphic display described above is created based on the predetermined information in the interactive event DB 200 in which predetermined information related to the bidirectional event is recorded, and the predetermined graphic display is displayed on the terminal 11 connected to the studio side server 10. (Graphic display step. Step S14). Here, the predetermined graphic display can be delivered to the viewer's television 50 in real time.

  The transaction processing server 20 distributes the television by the interactive event control step (step S12) regarding the interactive event that is instructed to start by the interactive event start step (step S10) and is not instructed to end by the studio side server 10. Whether or not the viewer is registered as a customer in the customer DB 100 with respect to participation in an interactive event performed via a predetermined platform from a viewer who has viewed the received content (customer registration determination step). Step S20). If it is determined in the customer registration determination step (step S20) that the viewer is registered as a customer, the type of the contest to which the interactive event that the viewer participates belongs is determined (contest type acquisition step, step S22). If it is determined in the customer registration determination step (step S20) that the viewer is not registered as a customer, the process ends. Subsequently, the information presented by the viewer 50 is evaluated according to the mode of the interactive event, and predetermined items regarding the interactive event are recorded in the interactive event DB 200 as the interactive event log 250 for each viewer 50. (Bidirectional event processing step; step S24), the process is terminated. In the interactive event processing step (step S24), when the contest type obtained in the contest type acquisition step (step S22) is a predetermined type, the viewer 50 is based on the result of the evaluation process and the predetermined provision condition. Provide any one or more of points, prizes or prizes. If the contest type is not a predetermined type, the process ends.

  When the predetermined end condition for the bidirectional event instructed to start by the interactive event start step (step S10) is satisfied (step S16), the studio side server 10 determines the end of the interactive event as a transaction processing server. 20 and billing server 30 (bidirectional event end step, step S18). If the predetermined end condition is not satisfied in step S16, the process returns to step S10 to instruct to start another bidirectional event.

  Based on the registered bi-directional event log 250 for each viewer related to the bi-directional event recorded in the bi-directional event DB 200 in the bi-directional event processing step (step S24), the billing server performs the bi-directional event for each viewer. A billing record for charging the above-mentioned predetermined fee related to participation in is created and recorded in the billing DB 400 (billing record creation step, step S30). The predetermined fee for participation is charged according to the interactive event. Based on the billing record for each registered viewer recorded in the billing DB 400 in the billing record creation step (step S30) and the predetermined payment method for each viewer, the collection of the predetermined fee is performed inside the operating system 1 or Entrust to an external settlement system 60 (collection step, step 32).

  FIG. 12 shows a flowchart from the start to the end of a bidirectional event in Embodiment 1 of the present invention. Detailed functions of the interactive event start unit 12 and the interactive event end unit 16 of the studio server 10 will be described. In FIG. 12, the interactive event is indicated as “i-event k (event sequence number 254 of k = 1 to n)”. Thus, a bidirectional event may be a component of a collection of multiple interactive events. A collection of a plurality of interactive events is called “i-show”. For example, in the quiz program show (i-show), there are 10 questions (k = 10) of quiz problems (i-events) during the show. Evaluation of a quiz program can be performed not only at the level of each quiz problem (i-event k (k = 1 to 10)) but also at the level of a quiz program show (i-show). The i-show is recorded in the interactive event DB 200, but it can also be recorded in a database on the show plan system (not shown) side to manage updates and the like.

  As shown in FIG. 12, when the i-show is started (F1), quizzes, auctions, voting, sales, charities, etc. are started according to the type of interactive event (F7). The start of the entry fee (F8) and the start of related scoring / rules (F9) are also performed.

When a specific i-event 1 is started (F2), the interactive event starter 12 performs the following four main activities under the control (F6) by the studio side computer 10.
1. Start or activate (F10)
A predetermined platform is started and set to an available state so that a participant (viewer) can access the management system 1. For example, start of a mobile phone WEB for accessing via a packet communication network, that is, activation of a URL used for the mobile phone WEB, start of a URL for a PC for accessing via the Internet, that is, a URL used for a PC Activation of IVR for accessing via IVR, that is, activation of a script used in IVR, start of STB for accessing via STB, that is, activation of STB, and the like. For example, if the template corresponding to a specific i-event 1 is the template 201b shown in FIG. 5, since the line reception item 207 (fixed phone, mobile phone) is defined in the template 201b, the start of IVR (valid) ). Further, the URL defined by the WEB reception item 209 is started (validated).
2. Start or activate (F10)
A broadcast management system (Broadcast Management System: BMS) such as a graphic template, audio, video, CG, clock, counter, etc. is started and set to an available state. Various data such as a participation fee, prize money, prizes, URL, telephone number, etc. are also started (initialized etc.) and set to a usable state.
3. Start or activate (F10)
Start scoring or game logic and set them both available.
4). Display (F11)
Start general statistical information on information about participants (participation information) and set it to an available state. For example, a standard inquiry management screen is started for a specific interactive event. That is, it is set so that an inquiry can be made to the bidirectional event DB 200 for information for each bidirectional event. The above main activities are similarly performed for each i-event from the start of i-event 2 (F3) to the start of i-event n (F4).

The continuous bidirectional event can be terminated by the bidirectional event termination unit 16 by any of the following methods (predetermined termination condition) (F12).
1. Participants get correct answers to questions, quizzes, etc. that satisfy the rules of participating genres (games).
2. A member of the program production department (for example, a producer) inputs an end command for i-event k (k = 1 to n) from the terminal 11 or the like. In other words, the i-event k (k = 1 to n) can be arbitrarily terminated manually by the judgment of the producer or the like.
3. When the designated time specified in the quiz template elapses and the i-event k (k = 1 to n) end command is triggered by the clock, timer or other timing function. This can be done while displaying the remaining time of a specific event on the viewer's television 50 side.

  The above-described termination is performed by terminating each started platform, terminating BMS, terminating scoring, or the like.

  The interactive event end unit 16 can also extend the specified time for all interactive events by manual input by members of the program production unit. For this reason, for i-event k (k = 1 to n), which has become popular and the number of viewers has increased, the designated time of i-event k (k = 1 to n) is extended by manual input. You can also. That is, it is possible to easily realize dynamic change of program organization according to the popularity of i-event k (k = 1 to n).

  When all i-events k (k = 1 to n) included in the i-show are finished, the i-show is finished (F5). Specifically, prizes, prizes, and points are determined, and a function for providing prizes and the like to specific participants is activated. The profit generated by the interactive event is recorded in a show planning system (not shown) as a final report for comparison purposes. The show plan is updated as necessary, and the i-event included in the i-show is replaced in accordance with the update.

As described above, according to the first embodiment of the present invention, the studio-side server 10 takes out the bidirectional event instructed by the program production staff or the operator from the interactive event DB 200 in which the interactive event is recorded. Is instructed to the transaction processing server 20. Next, based on the bidirectional event extracted in the interactive event start step and the content corresponding to the interactive event extracted from the content DB 300 in which the content is recorded, the interactive event control and viewer 50 side TV distribution to. Subsequently, the above-described predetermined graphic display is created based on the above-mentioned predetermined information in the interactive event DB 200 in which the predetermined information related to the bidirectional event is recorded, and the predetermined graphic display is displayed on the terminal 11 connected to the studio side server 10. Is displayed. The predetermined graphic display can also be distributed in real time to the viewer's television 50 side. The transaction processing server 20 is related to an interactive event that is instructed to start and is not instructed to be ended by the studio-side server 10, and an interactive event that is performed via a predetermined platform from a viewer who has viewed the content distributed on the television. As for participation, it is determined whether or not the viewer is registered as a customer in the customer DB 100. When it is determined that the viewer is registered as a customer, a determination is made as to the type of contest to which the interactive event in which the viewer participates belongs. The above-mentioned information presented by the viewer in response to the interactive event of the above-described predetermined mode when it is determined that the type of the contest to which the interactive event to which the registered viewer participates belongs is the above-mentioned predetermined type Based on the above-mentioned predetermined provision conditions including the evaluation of the above, a process of providing one or more of points, prizes or prizes to the viewer is performed. Furthermore, predetermined items related to the interactive event are recorded in the interactive event DB 200 as an interactive event log for each viewer. The studio server 10 instructs the transaction processing server 20 and the billing server 30 to end the bidirectional event when the predetermined termination condition regarding the bidirectional event is satisfied. Based on the registered bi-directional event log 250 for each viewer related to the bi-directional event recorded in the bi-directional event DB 200, the billing server obtains the predetermined fee for participation in the bi-directional event for each viewer. A billing record to be charged is created and recorded in the billing DB 400. Based on the registered billing record for each viewer recorded in the billing DB 400 and a predetermined payment method for each viewer, the collection of a predetermined fee is entrusted to a settlement system 60 inside or outside the operation system 1. By collecting the collection of a predetermined fee as described above, the premium rate service of Dial Q ² (registered trademark) is not used in the operation of a viewer participation television program that requires real-time performance. In addition, it is possible to provide an operating system for a viewer participation type television program that can collect the participation fee for each program.

  As the predetermined payment method, payment by a credit card, payment by a request from a third party company including a telecommunications carrier, or payment by a house account provided in the operation system 1 can be used. That is, the viewer 50 can select a desired payment method from among a plurality of payment methods. Therefore, it is possible to provide a viewer participation type television program management system and the like that can use a variety of collection methods other than the participation fee collection method via the communication carrier.

  A template 201a and the like, such as a graphic template, are recorded in the interactive event DB 200 in advance, and the studio server 10 appropriately uses the template 201a and the like, such as a graphic template, so that interactive events over a plurality of genres can be performed. Television can be easily distributed for 24 hours, 365 days. Therefore, it is possible to provide a program that always attracts viewers. The interactive event end unit 16 can also extend the specified time for all interactive events by manual input by members of the program production unit. Therefore, it is possible to provide a viewer participation television program management system and the like that can easily realize dynamic change in program organization according to the popularity of the program.

  Participation in the interactive event can be performed via a common interface (I / F) 28 by various platforms (predetermined platforms) such as the PC 52, the mobile phone 53, the STB 54, and the IVR 55. For this reason, it is possible to provide a management system for a viewer participation television program that can participate by means other than the telephone and can increase the opportunities for the viewer to participate.

  FIG. 13 is a block diagram showing an internal circuit 500 of the studio side server 10, the transaction processing server 20, the billing server 30, and the customer registration server 40 that execute the computer program of the present invention for realizing the above-described embodiment. . As shown in FIG. 13, the CPU 501, ROM 502, RAM 503, image control unit 504, controller 508, input control unit 510, and external interface (I / F) unit 511 are connected to a bus 512. In FIG. 13, the above-described computer program of the present invention is recorded on a recording medium (including a removable recording medium) such as a ROM 502, a disk 507a, or a CD-ROM 507n. On the disk 507a, the above-described customer DB 100, interactive event DB 200, content DB 300, billing DB 400, and the like are recorded. The computer program of the present invention is loaded into the RAM 503 from the ROM 502 via the bus 512 or from a recording medium such as the disk 507a or CD-ROM 507n via the controller 508 via the bus 512. An input control unit 510 is connected to an input operation unit 509 such as a numeric keypad and a mouse to perform input control and the like. A VRAM 505 that is an image memory has a capacity corresponding to the data capacity of at least one screen of a display unit (display) 506 that performs graphic display on the terminal 11 connected to the studio-side server 10. The image control unit 504 It has a function of converting data in the VRAM 505 into image data and sending it to the display unit 506. The external I / F unit 511 has an input / output interface function among the studio side server 10, transaction processing server 20, billing server 30, and customer registration server 40. It also has an input / output interface function for performing television distribution from the studio-side server 10 to the viewer-side television 50 via the network 58.

  As described above, the CPU 501 executes the computer program of the present invention described above, thereby achieving the object of the present invention. The computer program can be supplied to the computer CPU 501 in the form of a recording medium such as the CD-ROM 507n as described above, and the recording medium such as the CD-ROM 507n on which the computer program is recorded similarly constitutes the present invention. It will be. As the recording medium on which the computer program is recorded, for example, a DVD, an optical disk, a memory card, a memory stick, an FD, or the like can be used in addition to the recording medium described above.

  Next, another embodiment of the transaction processing server 20 will be described. FIG. 14 is a flowchart showing functions of the transaction processing server 20 according to the third embodiment of the present invention, in particular, another embodiment of the bidirectional event processing unit 26. In FIG. 14, the same reference numerals as those in FIG. As shown in FIG. 14, the transaction processing server 20 inputs a customer ID 101, a password (Personal identification number: PIN), etc. from the STB 54 or the PC 52 or the mobile phone 53 via the WEB 59 (step S50). When it is not recognized that the customer is registered in the customer DB 100 (step S56), an announcement is made that the customer is not registered (step S62. Display on the display of the PC 52 or the mobile phone 53, or voice announcement) (Hereinafter referred to as “display”), the process proceeds to the registration process (step S600). Caller number recognition data (ON data) is input from the mobile phone 53 or the fixed phone 56 via the IVR 55 (step S52). If the ONI data has not been authenticated (step S58), the fact that it has not been registered is announced (step S62), and the process proceeds to the registration process (step S600). If it is determined in step S56 that the customer is a customer, and it is determined that the number of participants exceeds the predetermined number (step S54), a message indicating that the player cannot be played is displayed (step S64), and the process ends. When the ONI data is authenticated in step S58 and it is determined that the number of participants exceeds the predetermined number (step S60), the fact that the player cannot be played is displayed (step S64), and the process ends.

  When it is determined in step S54 and step S60 that the number of participants has not exceeded the predetermined number, a password (such as a PIN number) is requested (step S66), and it is determined that the password is not valid (Step S76) displays that a password is required (Step S78), and proceeds to registration processing (Step S600). If no password is requested in step S66, or if it is determined that the password is valid in step S76, it is determined whether or not the customer's payment method 120 is recorded in the customer DB 100 (step S68). If it is determined in step S68 that the payment method 120 is recorded and it is not a closed contest (step S70), or if it is determined in step S68 that the payment method 120 is not recorded but it is not a closed contest (step S70) S80), the process proceeds to the open contest process (step S200). If it is determined in step S70 that the contest is closed and the customer has reached the maximum amount that can be acquired (step S72), the fact that the maximum amount has been reached is displayed (step S74). The process ends. If it is determined in step S72 that the maximum limit has not been reached, the process proceeds to the closed contest process (step S100). If it is determined in step S80 that the contest is closed and the payment method limit for participation has been reached (step S82), the closed contest indicates that a payment method is required (step S88). The process proceeds to registration processing (step S600). If it is determined in step S82 that the payment method limit for participation has not been reached, the payment method data 120 for participation is updated (step S84), and it is displayed that there is no qualification to receive a prize or prize. (Step S86), the process proceeds to the closed contest process (Step S100).

  FIG. 15 is a flowchart showing the open contest process (step S200). As shown in FIG. 15, first, recording to the interactive event log 250 corresponding to the interactive event used in the contest is started (step S202). It is determined whether or not the customer's payment method 120 is recorded in the customer DB 100 (step S204). If it is determined in step S204 that the payment method 120 is not recorded and it is determined that the payment method limit for participation has been reached (step S206), participation is performed only once without payment method information. Displayed as possible (step S212), and if it is determined to proceed to registration (step S214), the process proceeds to registration processing (step S600). If it is determined in step S204 that the payment method 120 has been recorded, it participates in an open contest (step S208). Thereafter, necessary items are recorded in the bidirectional event log 250 (step S210), and the process proceeds to a point grant process (step S300). Even if it is not determined in step S214 to proceed to registration, necessary items are recorded in the bidirectional event log 250 (step S210), and the process proceeds to point grant processing (step S300).

  FIG. 16 is a flowchart showing the closed contest process (step S100). As shown in FIG. 16, first, recording to the interactive event log 250 corresponding to the interactive event used in the contest is started (step S102). The type of interactive event is determined (step S104). If it is a quiz, the process proceeds to quiz interactive event processing (step S106). If it is a sale, the process proceeds to sail interactive event processing (step S130, step S700). In the case of voting, the process proceeds to the processing of the interactive event for voting (step S140). In the case of charity, the process proceeds to the processing of the interactive event for charity (steps S150 and S500). The process proceeds (step S160).

  When it is determined in the processing of a quiz interactive event that the maximum prize amount in the quiz interactive event exceeds the customer's acquirable amount (Open to Win: OTW) specified by the predetermined provision conditions (steps) S108), to that effect is displayed (step S110). If it is determined in step S108 that the maximum prize amount does not exceed OTW, or after step S110, it is determined whether or not an accurate answer is required in the quiz interactive event (step S112). If it is determined in step S112 that an accurate answer is required, and if it is determined that the answer presented by the customer (participant) is not correct, the necessary items are recorded in the interactive event log 250. (Step S116) After proceeding to the point giving process (Step S300), the process is terminated. If it is determined in step S114 that the answer presented by the customer is correct, there are more questions (step S118), and if it is determined that the upper limit of the number of questions has not been reached (step S122), the process returns to step S114. Repeat the process. If it is determined in step S118 that there are no more questions, if it is determined in step S122 that the upper limit of the number of questions has been reached, or if it is not determined in step S112 that an accurate answer is required, It is determined whether or not to display the result (step S120). If it is determined not to display the result in step S120, or if it is determined to display the result, the result is displayed (step S126), and necessary items are recorded in the bidirectional event log 250. After proceeding to (Step S124), a point giving process (Step S300), and a prize giving process (Step S400), the process is terminated.

  In the voting interactive event process, a vote is first accepted (step S142). If it is determined that the vote is not valid (step S144), and if it is determined that the maximum number of votes has not been reached (step S146), the process returns to step S142 and the process is repeated. If it is determined in step S144 that the vote is valid, or if it is determined in step S146 that the maximum number of votes has been reached, necessary items are recorded in the interactive event log 250 (step S148), and points are given. After proceeding to the process (step S300), the process is terminated.

  In the auction interactive event, first, a successful bid price (Bid) is assigned (step S162), and it is determined that Bid is larger than the minimum value defined in the auction interactive event (step S164) and is equal to or less than the maximum value (step S164). In step S166), Bid is displayed (step S168), confirmation is obtained (step S170), and when it is determined that Bid is higher than the maximum amount (leader) so far (step S172), the Bid is set as a new reader. (Step S178), necessary items are recorded in the bidirectional event log 250 (Step S182), and after proceeding to the point grant processing (Step S300), the processing is terminated. Even when it is determined that the price is lower than that of the reader in step S172, necessary items are recorded in the bidirectional event log 250 (step S182), and after proceeding to the point giving process (step S300), the process is terminated.

  If it is determined in step S164 that Bid is less than or equal to the minimum value defined in the auction interactive event, a message indicating that a higher bid is required is displayed (step S174), and it is determined that the maximum number of participants has been exceeded. If necessary (step S180), necessary items are recorded in the bidirectional event log 250 (step S182), and after proceeding to the point giving process (step S300), the process is terminated. If it is determined in step S166 that Bid exceeds the maximum value defined in the auction interactive event, a message indicating that Bid is too high is displayed (step S176), and it is determined that the maximum number of participants has been exceeded. In the case (step S180), necessary items are recorded in the bidirectional event log 250 (step S182), and after proceeding to the point giving process (step S300), the process is terminated. If it is not confirmed in step S170 and it is determined that the maximum number of participation is exceeded (step S180), necessary items are recorded in the bidirectional event log 250 (step S182), and point grant processing is performed. After proceeding to (Step S300), the process is terminated. If it is not determined in step S180 that the maximum number of participants has been exceeded, the process returns to step S162 and the process is repeated.

  FIG. 17 is a flowchart showing the point giving process (step S300). As shown in FIG. 17, first, it is determined whether or not a point is given in the interactive event (step S302). If it is determined in step S302 that points are to be granted and it is determined that the payment method 120 has not been recorded (step S304), it is displayed that there is no qualification for winning a prize or prize (step S312), Return to the caller. If it is determined in step S304 that the payment method 120 is recorded, the number of points is determined based on the corresponding template 201a or the like (step S306), and the number of points is added to the point 262 of the bidirectional event log 250 ( In step S308), congratulations such as congratulations are displayed (step S310), and the process returns to the caller.

  FIG. 18 is a flowchart showing the prize giving process (step S400). As shown in FIG. 18, first, when it is determined that the payment method 120 is not recorded (step S402), it is displayed that there is no qualification for winning a prize or prize (step S404), and the caller is notified. Return. If it is determined in step S404 that the payment method 120 has been recorded, a prize amount is calculated (step S406). The award amount is calculated based on the corresponding template 201a or the like, but can be dynamically changed by manual input by a member of the program production unit or the like. In this case, the manual input processing function may be added to the bidirectional event control unit 14. Subsequently, the prize amount is added to the participant's account (step S408), and congratulations such as congratulations are displayed (step S410). The account may be a bank account number 409 or a house account 264 that the participant dedicates for payment. If it is determined that there is an on-air request (step S412) and the transfer limit to on-air has not been reached (step S414), a transfer call is made (step S416). If it is not determined that there is an on-air request in step S412, or if it is determined that the transfer limit to on-air has been reached in step S414, the process returns to the caller.

  FIG. 19 is a flowchart showing the charity bidirectional event process (step S500). As shown in FIG. 19, first, recording in the interactive event log 250 corresponding to the interactive event used in the contest is started (step S502). If it is determined that the donation is a mere donation (step S504), an appreciation message is displayed (step S506), necessary items are recorded in the interactive event log 250 (step S528), and a prize is awarded (step S400). ), After proceeding to the point giving process (step S300), the process is terminated. If it is determined in step S504 that the donation is not a mere donation, a donation value (Bid) is first presented (step S508), and the Bid is greater than the minimum value specified in the charity interactive event (step S510) and is less than the maximum value. If it is determined (step S512), Bid is displayed (step S514), confirmation is obtained (step S516), and it is determined that Bid is higher than the maximum amount (leader) so far (step S518). ), Displaying that it is the largest donation (step S524), recording necessary items in the interactive event log 250 (step S528), winning award process (step S400) and point award process (step S300) After proceeding to, the process is terminated. Even if it is determined that the price is lower than that of the leader in step S518, necessary items are recorded in the bidirectional event log 250 (step S528), and then the process proceeds to the prize giving process (step S400) and the point giving process (step S300). The process is terminated.

  If it is determined in step S510 that Bid is less than or equal to the minimum value specified in the charity bi-directional event, a message indicating that a higher amount of Bid is required is displayed (step S520), and it is determined that the maximum number of participants has been exceeded. If necessary (step S526), necessary items are recorded in the bidirectional event log 250 (step S528), and after proceeding to a prize giving process (step S400) and a point giving process (step S300), the process is terminated. If it is determined in step S512 that Bid exceeds the maximum value specified in the charity interactive event, a message indicating that Bid is too high is displayed (step S522), and it is determined that the maximum number of participations has been exceeded. In the case (step S526), necessary items are recorded in the bidirectional event log 250 (step S528), and after proceeding to the prize giving process (step S400) and the point giving process (step S300), the process is terminated.

  If it is not confirmed in step S516 and it is determined that the maximum number of participation has been exceeded (step S526), necessary items are recorded in the bidirectional event log 250 (step S528), and a prize giving process ( After proceeding to step S400) and point grant processing (step S300), the processing is terminated. If it is not determined in step S526 that the maximum number of participants has been exceeded, the process returns to step S508 and the process is repeated.

  The registration process (step S600) is a process performed by the customer registration server 40 described in the first embodiment, that is, collects predetermined information regarding a registered applicant satisfying a predetermined registration condition, and uses the registered applicant as a customer. This is similar to the process of registering in the customer database 100. In the sale interactive event process (step S700), it is checked whether or not the payment method of the participant is recorded in the customer DB 100 in the same manner as the other interactive event processes, and items that can be purchased are then checked. Make it specific. If it is determined that there is an on-air request and the transfer limit to on-air has not been reached, a transfer call is made.

  As described above, the same effects as in the first embodiment can be obtained also in the third embodiment of the present invention. In particular, a template 201a or the like, such as a graphic template, is recorded in advance in the interactive event DB 200, and the studio server 10 uses the template 201a or the like, such as a graphic template, as appropriate, so that bidirectional communication over a plurality of genres is possible. Events can be easily broadcast on television for 24 hours, 365 days. Therefore, it is possible to provide a program that always attracts viewers. Participation in the interactive event can be performed via a common interface (I / F) 28 by various platforms (predetermined platforms) such as the PC 52, the mobile phone 53, the STB 54, and the IVR 55. For this reason, it is possible to provide a management system for a viewer participation television program that can participate by means other than the telephone and can increase the opportunities for the viewer to participate.

  As an application example of the present invention, the present invention can be applied to the management of a viewer participation television program.

It is a figure which shows the management system 1 of the viewer participation type television program in Example 1 of this invention. It is a figure which illustrates the predetermined information registered into customer DB100. It is a figure which shows the template of the bidirectional | two-way event recorded on interactive event DB200. It is a figure which shows the template 201a of the quiz interactive event recorded on interactive event DB200. It is a figure which shows the template 201b of the quiz interactive event recorded on interactive event DB200. It is a figure which shows the template 201c of the quiz interactive event recorded on the interactive event DB200. It is a figure which shows the template 201d of the vote interactive event recorded on interactive event DB200. It is a figure which shows the template 201e of the vote interactive event recorded on the interactive event DB200. 5 is a diagram illustrating the contents of a bidirectional event log 250. FIG. It is a figure which shows the information recorded on accounting DB400. It is a flowchart which shows the flow of the operation method of the viewer participation type television program in Example 1 of this invention, or the function of an operation system. It is a flowchart from the start of a bidirectional | two-way event in Example 1 of this invention to completion | finish. It is a block diagram which shows the internal circuit 500 of the studio side server 10, the transaction processing server 20, the accounting server 30, and the customer registration server 40 which execute the computer program of this invention. It is a flowchart which shows the function of the transaction processing server 20 in Example 3 of this invention. It is a flowchart which shows a process (step S200) of an open contest. It is a flowchart which shows the process (step S100) of a closed contest. It is a flowchart which shows a point provision process (step S300). It is a flowchart which shows a prize grant process (step S400). It is a flowchart which shows the process (step S500) of a charity bidirectional event.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Management system, 10 Studio side server, 11 Terminal, 12 Interactive event start part, 13 Functional block of studio side server 10, 14 Interactive event control part, 16 Interactive event end part, 18 Graphic display part, 20 Transaction processing Server, 21 functional block of transaction processing server 20, 22 customer registration determination unit, 24 contest type determination unit, 26 interactive event processing unit, 28 common interface (I / F), 30 charging server, 31 functional block of charging server 30 , 32 billing record creation unit, 34 collection unit, 40 customer registration server, 50 viewer, 51 television device, 52 PC, 53 mobile phone, 54 STB, 55 IVR, 56 fixed phone, 58 network, 100 customer DB 101, 255 Customer ID, 102 Last name of viewer 50 (kanji), 103 First name of viewer 50 (kanji), 104 Last name of viewer 50 (kana characters), 105 First name of viewer 50 (kana characters), 106 Nickname, 107 Viewing The exact address of the viewer 50, 108 The postal code of the correct address 107 of the viewer 50, 109 The gender of the viewer 50, 110 The date of birth of the viewer 50, 111 The telephone number 1 of the viewer 50, 112 The telephone number 1 ( 111) the last name of the holder 113, the name of the holder of the telephone number 1 (111), 114 the other telephone number 2 of the viewer 50, 115 the other telephone number 3 of the viewer 50, 116 the PC 52 of the viewer 50 E-mail address for web, 117 E-mail address for web of mobile phone 53 of viewer 50, 118 Viewing method, 119 Cable television broadcasting company name or satellite telephone Vision Broadcasting Company Name, 120 Participation Fee, 121 Registration Date when Viewer 50 is Registered, 122 Playing Password, 123 Account Information Password, 201, 201a, 201b, 201c, 201d, 201e Template, 202 Condition Setting Item, 203 Participation Rule item, 204 Game logic item, 205 Prize giving rule item, 207 Accepted line setting item, 208 Line accepting item, 209 WEB accepting item, 210 Management information on material to be used, 211 Questions (text) item, 211T, 215T, 219T Text data, 212 questions (CG) item, 212C CG image data, 213 questions (audio) item, 214 questions (video) item, 214V, 218V, 220V, 221V video data, 215 answer ( Text) item, 216 answer (CG) item, 217 answer (audio) item, 218 answer (video) item, 219 vote (text) item, 220 vote (video) item, 225 charity (audio) item, 225A audio data, 250 interactive event log, 251 customer ID assigned to the participant on the operating system 1 side, 252 platform ID, 253 event ID, 254 event sequence number, 256 participation start time, 257 participation end time, 258 event status code, 259 Participation Fee, 260 Participation Bonus, 261 Participation Fee Code, 262 Points, 263 Code to Show Other Payments and Fees, 264 House Account, 300 Content DB, 350 Graphic Template Description Recording section, 401 Charging period start date, 402 Charging period end date, 403 Participation fee total, 404 Order fee total, 405 Total billing fee, 406 Credit card number, 407 Credit card expiration date, 408 Credit card owner name, 409 Bank account number, 410 Bank account holder, 500 Internal circuit, 501 CPU, 502 ROM, 503 RAM, 504 Image control unit, 505 VRAM, 506 Display unit, 507a Disc, 507n CD-ROM, 508 controller, 509 Input operation unit , 510 input control unit, 511 external I / F unit, 512 bus.

Claims (38)

A customer registration server that is an operating system for a viewer-participation-type television program, collects predetermined information about a registered applicant that satisfies a predetermined registration condition, and registers the registered applicant as a customer in a customer database, and a viewer And a management server for instructing start and end of an interactive event to be executed between the management server and the management system, and delivering a television distribution of content corresponding to the interactive event, and instructing the start from the studio server A transaction processing server that controls the participation of viewers in the interactive event and performs transaction processing of the interactive event, and a charging server that performs charging processing based on the transaction processing performed by the transaction processing server,
The studio server is
Bi-directional event start means for fetching the instructed bi-directional event from the bi-directional event database recording the bi-directional event and instructing the transaction processing server to start the bi-directional event;
Control of interactive events and distribution of television to viewers based on interactive events retrieved by interactive event initiation means and content corresponding to the interactive events retrieved from the content database that recorded the content Bidirectional event control means for performing
Bi-directional event end means for instructing the transaction processing server and the accounting server to end the bi-directional event when a predetermined end condition for the bi-directional event instructed to start by the bi-directional event start means is satisfied;
Graphic display for creating a predetermined graphic display based on the predetermined information in the interactive event database in which predetermined information related to the bidirectional event is recorded, and displaying the predetermined graphic display on a terminal connected to the studio side server The predetermined graphic display is capable of being distributed to the viewer in real time by television,
The transaction processing server relates to a bi-directional event that is instructed to start by the bi-directional event start unit and is not instructed to end by the bi-directional event end unit.
With respect to participation in the interactive event performed through a predetermined platform from a viewer who has viewed the content distributed on the television by the interactive event control means, the viewer is registered as a customer in the customer database. Customer registration determination means for determining whether or not,
When it is determined by the customer registration determination means that the viewer is registered as a customer, a contest type acquisition means for obtaining the type of contest to which the interactive event that the viewer participates,
Both perform evaluation processing of information presented by the viewer according to the mode of the interactive event, and record predetermined items regarding the interactive event in the interactive event database as an interactive event log for each viewer If the contest type determined by the contest type acquisition means is a predetermined type, the viewer is provided with points, prizes, or prizes based on the result of the evaluation process and predetermined provision conditions. Offering any one or more of the prizes,
The billing server
A bi-directional event log for each registered viewer related to the bi-directional event recorded in the bi-directional event database by the bi-directional event processing unit with respect to the bi-directional event instructed to end by the bi-directional event ending unit. A billing record creating means for creating a billing record for charging a predetermined fee for participation in the interactive event for each viewer and recording it in a charging database, wherein the predetermined fee is the interactive event Will be charged according to
Based on a billing record for each registered viewer recorded in the billing database by the billing record creation means and a predetermined payment method for each viewer, the collection of the predetermined fee is performed inside or outside the operating system. A viewer participation type television program management system comprising: a collection unit entrusted to a payment system.   The viewer participation type television program management system according to claim 1, wherein the predetermined registration condition includes a condition that the age of the registration applicant is 18 years or older. Management system.   3. The viewer participation type television program management system according to claim 1 or 2, wherein the predetermined type is a category in which a prize or a prize is limited based on a relevant law. Participatory television program management system.   4. The viewer participation type television program management system according to claim 3, wherein the interactive event is configured such that a registered viewer participating in the interactive event uses an answer as information based on the skill of the viewer. A system for operating a viewer-participation-type television program, characterized by being a form of a quiz to be presented.   5. The viewer-participating television program according to claim 1, wherein the predetermined fee is a fee that complies with applicable laws and regulations. Management system.   6. The viewer participation television program management system according to claim 5, wherein the fee in a mode of complying with the applicable laws is an access fee for processing a transaction generated when a registered viewer accesses a bidirectional event. This is an operating system for a viewer-participation-type television program.   The viewer participation type television program management system according to any one of claims 1 to 6, wherein the interactive event recorded in the interactive event database is produced in advance as a template having attributes of the interactive event. And the attribute includes a predetermined condition relating to an interactive event and predetermined information relating to a material used in the interactive event. 8. The viewer participation television program management system according to claim 1, wherein the content database is a graphic template having an attribute of an element for graphic display and recorded in advance. The graphic template recording unit
The creation of the predetermined graphic display in the graphic display means is made based on the bidirectional event recorded in the bidirectional event database for the attribute of the predetermined graphic template recorded in the graphic template recording unit. An operating system for viewer-participation-type television programs.   9. The system for operating a viewer-participation-type television program according to claim 8, wherein the attributes of the graphic template include statistical information about a predetermined platform used when participating in an interactive event and a participating viewer. An operating system for viewer-participation-type television programs.   10. The viewer participation television program management system according to claim 1, wherein the predetermined platform is an automatic voice response device, mobile phone, or computer that responds to voice data from a fixed phone or a mobile phone. A television-based television program including one or more of set-top-box terminal devices used when using a communication interface for cable web access, cable television broadcasting, or satellite broadcasting Management system.   11. The system for operating a viewer participation television program according to claim 1, wherein the predetermined provision condition is received by a registered viewer who participates in an interactive event within a predetermined period in the past. An operating system for a viewer-participation-type television program, characterized in that the amount of prize money or prizes does not exceed the maximum amount stipulated by applicable laws and regulations.   12. The viewer participation television program management system according to claim 1, wherein the predetermined payment method is payment by a credit card, payment by a request from a third party company including a communication carrier, A viewer participation television program management system comprising payment by an account provided in the management system. In an operating system for a viewer-participation-type television program, instructions for starting and ending an interactive event executed between the viewer and the operating system are given, and television distribution of content corresponding to the interactive event is performed. This is a program for performing the studio server computer.
The instructed interactive event is extracted from the interactive event database that records the interactive event, and the interactive event is processed by controlling the participation of the viewer in the interactive event at the start of the interactive event. A bidirectional event start means for instructing the transaction processing server;
Control of interactive events and distribution of television to viewers based on interactive events retrieved by interactive event initiation means and content corresponding to the interactive events retrieved from the content database that recorded the content Two-way event control means,
Bi-directional event end means for instructing the transaction processing server and the accounting server to end the bi-directional event when a predetermined end condition for the bi-directional event instructed to start by the bi-directional event start means is satisfied;
A predetermined graphic display is created based on the predetermined information in the interactive event database in which the predetermined information related to the interactive event is recorded, and the predetermined graphic display is displayed on the terminal connected to the studio side server. A program for functioning as a graphic display means for displaying what can be distributed to a television in real time.   14. The program according to claim 13, wherein the interactive event recorded in the interactive event database is created in advance as a template having an attribute of the interactive event, and the attribute includes a predetermined condition relating to the interactive event and the attribute. A program characterized by including predetermined information relating to a material used in an interactive event. The program according to claim 13 or 14, wherein the content database further includes a graphic template recording unit that records a graphic template having an attribute of an element to be displayed as a graphic and produced in advance.
The creation of the predetermined graphic display in the graphic display means is made based on the bidirectional event recorded in the bidirectional event database for the attribute of the predetermined graphic template recorded in the graphic template recording unit. A program characterized by   16. The program according to claim 15, wherein the attribute of the graphic template includes statistical information about a predetermined platform used when participating in an interactive event and a participating viewer. In an operating system for a viewer-participation-type television program, instructions for starting and ending an interactive event executed between the viewer and the operating system are given, and television distribution of content corresponding to the interactive event is performed. A program for controlling the participation of a viewer in an interactive event instructed to start or end from a studio server to perform transaction processing of the interactive event, the computer of the transaction processing server,
Regarding an interactive event that is instructed to start by the studio side server and is not instructed to end by the studio side server,
For participation in the interactive event performed via a predetermined platform by a viewer who has viewed the content distributed on the television by the studio side server, a predetermined registration related to a registered applicant satisfying a predetermined registration condition by a customer registration server. Customer registration determination means for determining whether or not the viewer is registered as a customer in a customer database in which the information is collected and the registration applicant is registered as a customer;
When it is determined by the customer registration determination means that the viewer is registered as a customer, a contest type acquisition means for determining the type of contest to which the interactive event that the viewer participates belongs,
Both perform evaluation processing of information presented by the viewer according to the mode of the interactive event, and record predetermined items regarding the interactive event in the interactive event database as an interactive event log for each viewer If the contest type determined by the contest type acquisition means is a predetermined type, the viewer is provided with points, prizes, or prizes based on the result of the evaluation process and predetermined provision conditions. A program for functioning as providing one or more prizes.   18. The program according to claim 17, wherein the predetermined type is a category in which a prize or a prize amount is limited based on a relevant law.   19. The program according to claim 18, wherein the interactive event mode is a quiz mode in which registered viewers who participate in the interactive event present answers as information based on skills of the viewer. A featured program.   20. The program according to claim 17, wherein the predetermined platform is an automatic voice response device that responds to voice data from a fixed phone or a mobile phone, a communication interface for web access from a mobile phone or a computer, and a cable. A program comprising any one or more of set top box terminal devices used when using television broadcasting or satellite broadcasting.   21. The program according to claim 17, wherein the predetermined provision condition is a prize or prize amount received by a registered viewer participating in the interactive event within a predetermined period in the past. Program characterized by not exceeding the maximum amount stipulated in. In an operating system for a viewer-participation-type television program, instructions for starting and ending an interactive event executed between the viewer and the operating system are given, and television distribution of content corresponding to the interactive event is performed. A program for controlling the participation of viewers in interactive events instructed to start from the studio server, and performing accounting processing based on transaction processing performed by the transaction processing server that performs transaction processing of interactive events And the billing server computer
The transaction processing server is predetermined by a viewer who has viewed the content distributed by the studio server with respect to an interactive event that is instructed to start by the studio server and not ended by the studio server. The customer registration server collects predetermined information about a registered applicant satisfying a predetermined registration condition and participates in the interactive event performed via the platform of the customer database in the customer database in which the registered applicant is registered as a customer. When it is determined that the viewer is registered as a customer and the type of the contest to which the interactive event that the viewer participates belongs is a predetermined type, according to the interactive event of a predetermined mode Based on predetermined provision conditions including evaluation of information presented by the viewer, DOO, performs a process of providing any one or more of the prize or prizes, and a predetermined regarding bidirectional events intended to be recorded on the bidirectional event database as a two-way event log for each said viewer,
Based on the registered bi-directional event log for each viewer related to the bi-directional event recorded in the bi-directional event database by the transaction processing server with respect to the bi-directional event instructed to end by the studio side server, Billing record creating means for creating a billing record for charging a predetermined fee related to participation in the interactive event for each viewer and recording it in a charging database, wherein the predetermined fee is charged according to the interactive event Is,
Based on a billing record for each registered viewer recorded in the billing database by the billing record creation means and a predetermined payment method for each viewer, the collection of the predetermined fee is performed inside or outside the operating system. A program for functioning as a collection means entrusted to a payment system.   23. The program according to claim 22, wherein the predetermined fee is a fee that complies with applicable laws and regulations.   24. The program according to claim 23, wherein the fee in a mode of complying with the applicable law is an access fee for processing a transaction generated when a registered viewer accesses a bidirectional event.   25. The program according to any one of claims 22 to 24, wherein the predetermined payment method is payment by a credit card, payment by a third party company including a telecommunications carrier, and an account provided in the operation system. A program characterized by including payment by.   A computer-readable recording medium on which the program according to any one of claims 13 to 25 is recorded. A customer registration server for operating a viewer-participation-type television program, collecting predetermined information relating to a registered applicant satisfying a predetermined registration condition, and registering the registered applicant as a customer in a customer database, and a viewer And a management server for instructing start and end of an interactive event to be executed between the management server and the management system, and delivering a television distribution of content corresponding to the interactive event, and instructing the start from the studio server A transaction processing server that controls the participation of viewers in the interactive event and performs transaction processing of the interactive event, and a charging server that performs charging processing based on the transaction processing performed by the transaction processing server And
The studio server is
A bidirectional event start step of retrieving the indicated bidirectional event from the bidirectional event database in which the bidirectional event is recorded, and instructing the transaction processing server to start the bidirectional event;
Control of interactive events and distribution of television to viewers based on interactive events extracted by the interactive event start step and contents corresponding to the interactive events extracted from the content database in which the content is recorded. A bidirectional event control step for performing
Graphic display for creating a predetermined graphic display based on the predetermined information in the interactive event database in which predetermined information related to the bidirectional event is recorded, and displaying the predetermined graphic display on a terminal connected to the studio side server The predetermined graphic display can be delivered to the viewer in real time on the television;
The transaction processing server is related to an interactive event that is instructed to start by the interactive event start step and is not instructed to end by the studio side server,
With regard to participation in the interactive event performed via a predetermined platform from a viewer who has viewed the content distributed on the television by the interactive event control step, the viewer is registered as a customer in the customer database. A customer registration determination step for determining whether or not,
If it is determined by the customer registration determination step that the viewer is registered as a customer, a contest type acquisition step for determining the type of contest to which the interactive event that the viewer participates,
Both perform evaluation processing of information presented by the viewer according to the mode of the interactive event, and record predetermined items regarding the interactive event in the interactive event database as an interactive event log for each viewer If the contest type determined in the contest type acquisition step is a predetermined type, points, prizes or rewards to the viewer based on the result of the evaluation process and predetermined provision conditions Offering one or more of the prizes,
Bidirectional instructing the transaction processing server and the billing server to end the bi-directional event when the studio-side server satisfies a predetermined end condition regarding the bi-directional event instructed to start by the bi-directional event start step. An event end step;
The billing server is
A bi-directional event log for each viewer registered regarding the bi-directional event recorded in the bi-directional event database by the bi-directional event processing step with respect to the bi-directional event instructed to end by the bi-directional event ending step. A billing record creation step of creating a billing record for charging a predetermined fee for participation in the interactive event for each viewer and recording the billing record in a billing database, wherein the predetermined fee is the interactive event Will be charged according to
Based on the billing record for each registered viewer recorded in the billing database and the predetermined payment method for each viewer recorded in the billing database by the billing record creation step, the collection of the predetermined fee is performed inside or outside the operating system. A method for operating a viewer-participating television program, comprising: a collection step entrusted to a payment system.   28. The method for operating a viewer participation television program according to claim 27, wherein the predetermined registration condition includes a condition that the age of the registration applicant is 18 years or older. Management method.   29. The method for operating a viewer-participation-type television program according to claim 27 or 28, wherein the predetermined type is a category in which a prize or a prize is limited based on a relevant law. How to manage viewer-participation television programs.   30. The method of operating a viewer-participation-type television program according to claim 29, wherein the interactive event is configured such that a registered viewer participating in the interactive event uses an answer as information based on the skill of the viewer. A method for operating a viewer-participation-type television program, characterized in that it is a form of a quiz to be presented.   31. A viewer-participating television program according to any one of claims 27 to 30, wherein the predetermined fee is a fee that complies with applicable laws and regulations. Management method.   32. The method of operating a viewer-participation-type television program according to claim 31, wherein the fee in a mode of complying with the applicable laws is an access fee for processing a transaction that occurs when a registered viewer accesses a bidirectional event. A method of operating a viewer-participation television program characterized by   33. The method for operating a viewer-participation-type television program according to claim 27, wherein the interactive event recorded in the interactive event database is produced in advance as a template having attributes of the interactive event. And the attribute includes a predetermined condition regarding the interactive event and predetermined information regarding the material used in the interactive event. 34. The method for operating a viewer-participation-type television program according to claim 27, wherein the content database records a graphic template having a graphic display element as an attribute and produced in advance. The graphic template recording unit
The creation of the predetermined graphic display in the graphic display step is created based on the bidirectional event recorded in the bidirectional event database for the attribute of the predetermined graphic template recorded in the graphic template recording unit. A method of operating a viewer-participation-type television program characterized by   35. The method of operating a viewer participatory television program according to claim 34, wherein the attributes of the graphic template include statistical information about a predetermined platform used when participating in an interactive event and a participating viewer. A method of operating a viewer-participation-type television program characterized by the above.   36. The method for operating a viewer-participation-type television program according to any one of claims 27 to 35, wherein the predetermined platform is an automatic voice response apparatus, mobile phone or computer that responds to voice data from a fixed phone or a mobile phone. A television-based television program including one or more of set-top-box terminal devices used when using a communication interface for cable web access, cable television broadcasting, or satellite broadcasting Management method.   37. The method for operating a viewer-participation-type television program according to claim 27, wherein the predetermined provision condition is received by a registered viewer who participates in an interactive event within a predetermined period in the past. A method for operating a viewer-participating television program, characterized in that the amount of prize money or prizes does not exceed the maximum amount stipulated in applicable laws and regulations. 38. The method for operating a viewer-participation-type television program according to any one of claims 27 to 37, wherein the predetermined payment method is payment by a credit card, payment by a third party company including a telecommunications carrier, A method for operating a viewer-participating television program, comprising payment by an account provided in the operation method.