JP2004070382A - Ordering system and ordering method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a commodity ordering method by which a user can simply and accurately place an order using printed commodity advertisement, and an order receiver side can simply and accurately receive the order. <P>SOLUTION: Using printed matter P on which pieces of commodity information G1, G2, and further code information for identifying the commodity, order entry fields C1, C2, M1, M2 for entering an ordering intention on the commodity by the user, a shipping destination entry field A for entering destination information on the commodity by the user, and an additional information bar code B including information for identifying the positions of the order entry fields and the shipping destination entry field are printed, the user fills in necessary fields C1, C2, M1, M2 with marks, fills in the shipping destination entry field A with a destination, and transmits the printed matter P by facsimile. An order receiving side reads images on the printed matter P, receives the order of the ordered commodity according to the order entry fields, and prints out the destination information described in the shipping destination entry field for shipping the commodity. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a technology for ordering a product using product information printed on a medium such as paper, and in particular, a technology that allows a user to easily place an order and easily receive an order for an ordered product. About.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, a catalog containing product information is provided to a user by mail or facsimile transmission, and a user who wishes to purchase orders by telephone, or fills out a catalog or an order form and sends it by mail or facsimile transmission An ordering method in a form of saying that an order is to be returned and used has been put to practical use.
Such a form is widely referred to as mail-order sales, but mail-order sales using catalogs (printed matter) printed on a medium such as paper have characteristics superior to those using broadcasts such as the Internet, television, and radio.
[0003]
In other words, users who are unfamiliar with computer operations can easily place orders, and because product information is provided in the form of printed matter, there is no omission or misunderstanding as in broadcasting, and product information described in the catalog is sufficient. You can place an order after considering it.
[0004]
[Problems to be solved by the invention]
Although the provision of product information by printed matter has various advantages as described above, on the other hand, there are also some problems.
When ordering by phone, the user may make a mistake or the orderer may hear wrongly, which may result in an incorrect order.In addition, the user may have to make multiple phone calls to place an order due to congested telephone lines. Some inconveniences, such as the need to fix them, also occur.
[0005]
On the other hand, in the form where the necessary items are filled in the catalog or order form and the order is sent by mail or facsimile, there is no problem with the telephone order as described above, but the operator reads the contents written by the user on the order receiving side and the contents of the order Must confirm the user's intention to order, and create destination information in order to actually ship the ordered product. It was easy to make mistakes.
[0006]
The present invention has been made in view of the above-mentioned conventional circumstances, and realizes an ordering method using a printed material that allows a user to easily and accurately place an order, and that enables a contractor to easily and accurately place an order. It is an object.
Further objects of the present invention will be apparent in the following description.
[0007]
[Means for Solving the Problems]
The present invention is a technology for ordering a product using product information printed on a medium such as paper. As an ordering system according to the present invention, additional information for ordering the product is provided together with the product information. The system includes a user device that prints out and prints a printed matter, and an order receiving device that reads an image of the printed material and provides the order processing.
Here, the additional information includes code information for specifying the product, an order entry field for the user to enter the intention to order the product, and information for specifying the position of the order entry column on the print medium. Further, a shipping destination entry column for the user to enter destination information of the product and information for specifying the position of the shipping destination entry column on the print medium may be included.
[0008]
Therefore, the user can fill in the order intention including the contents of the order necessary for the printed matter, further fill in the destination information of the product, and order the product only by facsimile transmission or mailing. By simply reading and recognizing the printed matter received from the user, it is possible to accurately specify the ordered product by the code information, and to accurately confirm the order intention such as the order content by specifying the position. According to the present invention, the destination information is accurately cut out and printed out as a label or the like to be attached to a product, and this is used in the shipping operation, so that complicated addressing work can be omitted.
[0009]
As a general embodiment, the merchandise information and the additional information will be provided from an information source device such as a server to a user device via a communication line. For example, a facsimile function installed in a convenience store or the like is provided. In a multifunction machine with a printer or a copy function, the provided product information and additional information may be combined with user information input by a user for printer printing or copy printing, and printed out. Then, the usage fee of the MFP can be reduced by the product advertisement fee.
[0010]
That is, according to the present invention, together with the product information, code information for specifying the product, an order entry column for the user to fill in the order intention of the product, and information for specifying the position of the order entry column on the print medium This is an ordering method in which an image of a printed matter is read using a printed matter printed with additional information including the following, and an order is received for an ordered product in an order entry field.
Further, according to the present invention, together with the product information, code information for specifying the product, an order entry field for the user to fill in the order intention of the product, and a shipping destination for the user to fill in the destination information of the product. Using a printed matter printed with an entry field and additional information including information specifying the positions of the order entry field and the shipping destination entry field on the print medium, read the image of the printed matter and use the order entry field to identify the ordered product. This is an ordering method in which an order is received, and the destination information described in the destination entry field is sent and printed for product shipment.
[0011]
Here, the provision of the printed matter to the user and the return of the printed matter from the user to the contractor will generally be performed by facsimile communication or the like, but these may be performed by mail.
The present invention is also an order receiving device or a printed material for realizing the above method.
[0012]
BEST MODE FOR CARRYING OUT THE INVENTION
The present invention will be specifically described based on examples.
1 and 2 show a system configuration according to an embodiment of the present invention. FIG. 1 shows a system configuration relating to output of a printed matter, and FIG. 2 shows a system configuration relating to receiving an order by a printed matter.
[0013]
In FIG. 1, an information source terminal 1 is a data server that provides merchandise information via a communication line N. The merchandise data memory 11 stores the merchandise information to be provided and additional information, and the merchandise information and additional information read from the memory 11. Is transmitted to the user terminal 2 set or requested in advance. The user terminal 2 is a facsimile machine owned by the user, and has a communication function 21 for receiving transmitted information from the communication line N, and a printing function 22 for printing the received information on a medium (paper) and outputting it as a printed matter P. have.
[0014]
In FIG. 2, the user terminal 2 is the above-described facsimile apparatus, has a reading function 23 for reading an image of a printed matter P, and transmits the read image information to a designated destination by the communication function 21 via the communication line N. . The order receiving terminal 3 is an order processing server, and has a communication function 31 for receiving the image information of the printed matter P from the user terminal 2 via the communication line N, analyzing the received image information, order content information, destination information, etc. , An output function 33 for displaying and outputting the extracted order contents, and a printing function 34 for printing and outputting the extracted destination information on the label L.
[0015]
Therefore, the order contents (attributes such as product code, product color, order quantity, orderer, etc.) output and displayed are listed on the screen by the display function 33, whereby the orderer operator orders the ordered product. Perform order processing for. Further, as described later, destination information written by the user on the printed matter P is extracted by image analysis by the analysis function 32, and the label L for attaching the cut and extracted destination information to a product to be sent out from the printing function 33. Printed out as
[0016]
The information source terminal 1 and the order receiving terminal 3 may be configured as the same device, and the user terminal 2 is different from a user terminal (FIG. 1) for outputting a printed material and a user terminal (FIG. 2) for ordering. May be configured as a device. In the case where the user fills in necessary items and mails the printed matter P to the contractor, the order receiving terminal 3 is provided with a function of reading the printed matter P as an image.
In this example, the information source terminal 1 and the order receiving terminal 3 are configured to realize predetermined functions by executing a program with computer hardware.
[0017]
In this example, the merchandise information to be printed on the printed matter P is image information including a description of an appearance photograph of the merchandise, a selling price, merchandise characteristics, and the like. This is information for describing the type of content and destination.
As shown in FIG. 3, the additional information has a data format such as a product number code for specifying each product and some additional information associated with the product number code. In the illustrated example, the product numbers “12345” and “ 12346 ", and three additional information items are added to the respective product numbers, and the additional information items are included as a coordinate position in the printed matter P and a type of the additional information. .
[0018]
For example, for the product with the product number “12345” corresponding to the product information printed on the printed matter P, the check box field for the user to specify the color of the product has the coordinates (X1, Y1, X2, Y2), the check box for the user to specify the order quantity of the product is printed at the position of the coordinates (X3, Y3, X4, Y4) in the printed matter P, and the user specifies the destination of the product. This indicates that the shipping destination entry column for printing is printed at the position of the coordinates (X5, Y5, X6, Y6) in the printed matter P.
[0019]
In this example, the additional information is printed as a barcode on the printed matter P, and the analysis function 32 of the order receiving terminal 3 accurately specifies the ordered product from the image of the printed matter P. Can accurately determine the order content described in the additional information and accurately extract the destination information.
In this example, the additional information is in a barcode format, but any other format suitable for mechanical reading, such as printing in a numeric format, may be adopted.
[0020]
The printed matter P according to the present example is, for example, as shown in FIG.
A product code, additional information barcode B indicating the type and position of the order of each product, product information G1 of product number "12345", and colors (red, blue, black, white) of the ordered product for product information G1 are specified. Box column C1 for specifying the number of ordered products (1, 2, 3, 4, etc.) for the product information G1, check box column M1, product information G2 of product number "12346", and product information G2 Check box column C2 for specifying the color (black, white) of the ordered product, check box column M2 for specifying the quantity (1, 2, 3) of the ordered product for the product information G2, destination of the ordered product Is written on the medium for the user to describe the destination.
[0021]
Therefore, when ordering a product by looking at the product information G1 and G2, the user enters a mark in the corresponding check box column C1 or C2 to specify the color of the product, and the corresponding check box column M1 or M2. , The number of the product is designated, the address and name of the destination are entered in the destination entry column A, and the printed matter P is transmitted from the user terminal 2 to the order receiving terminal 3 by facsimile.
[0022]
That is, the user terminal 2 reads the image of the printed matter P by the reading function 23 such as a scanner, and transmits the image information to the order receiving terminal 3 via the communication line N by the communication function 21. On the other hand, in the order receiving terminal 3, the image information of the printed matter P is received by the communication function 31, the analysis function 32 specifies the product by the barcode B, and specifies the position of the check column in which the color and quantity of the order are entered. The color and quantity of the ordered item are determined from the mark positions entered in the check box, and the position of the shipping destination entry box A is specified, and the image of the box is cut out. The code, color, and quantity of the ordered product are displayed on the screen by the display function 33 and provided for the operator's order receiving work. The image of the shipping destination entry column A is printed from the printing function 34 as shown in FIG. It is output as a label L on which the address and name of the destination are described and provided for the shipping operation.
[0023]
Here, instead of facsimile transmission, a printed matter P in which items necessary for the order are filled may be mailed to the order receiving party. In this case, the order receiving terminal 3 is provided with an image reading function, and the received printed matter P is sent. The image may be read, and the analysis by the analysis function 32, the presentation of the order contents, and the output of the label L may be performed in the same manner as described above.
In this example, the user's intention to place an order is confirmed by the necessary mark being entered in the corresponding check box box. However, a separate column for entering the order intention may be provided. Further, in addition to the color and quantity of the product, various product attributes such as material, size, and pattern can be set as additional information.
[0024]
FIG. 6 shows another example according to the present invention. Note that, in the drawings, the same reference numerals are given to the same functional parts shown in FIGS. 1 and 2.
In this example, for example, when an image (user data) D photographed by a user with a digital camera is printed out using a multifunction device (user terminal) installed in a convenience store, product information is placed as an advertisement on the printed matter P. In this system, the printing fee is discounted.
[0025]
In this example, the information source terminal 1 is provided with an input function 15 for an advertiser or an advertising agency to input product information G and additional information, and the user terminal 2 is an input function for inputting user data D. 25, and a synthesizing function 26 for synthesizing the image of the user data D, the product information G, and the additional information.
Therefore, when an advertiser or the like wants to place an advertisement, the input function 15 inputs the product information G and the additional information, and the communication function 12 transmits the information to the user terminal 2 via the communication line N. In the user terminal 2, the received product information G and the additional information are held in the memory for a period designated by the advertiser, and are held in the user data D when the user inputs the user data D from the input function 25. The merchandise information G and the additional information are synthesized by the image synthesizing function 26, and the print function 22 outputs a printed matter P on which the synthesized image is printed.
[0026]
The printed matter P in which the images are combined according to the present example is as shown in FIG. 7, for example.
Along with a user data image D such as a digital camera image, product information G, a bar code B, a check box column C for specifying a color by additional information, a check box column M for specifying a quantity, and a shipping destination entry column A for entering a destination are provided. Printed on media.
Therefore, if the printed matter P is used, the user can order a product in the same manner as in the above example, and the order receiving process can be performed in the same manner. In this case, the merchandise information and the additional information may be reduced to some extent by securing a sufficient space for printing the user image D. Since the information field is positioned on the paper, it can be accurately analyzed and extracted by image reading.
[0027]
【The invention's effect】
As described above, according to the present invention, the order intention and the contents together with the product information, and further, since the column for entering the product destination is positioned and printed, the user can easily and accurately place an order, In addition, a product ordering method using printed matter that enables the orderer to easily and accurately receive an order is realized.
[Brief description of the drawings]
FIG. 1 is a system configuration diagram according to an example of the present invention.
FIG. 2 is a system configuration diagram according to an example of the present invention.
FIG. 3 is a diagram illustrating additional information according to an example of the present invention.
FIG. 4 is a diagram showing a printed matter according to an example of the present invention.
FIG. 5 is a diagram showing a shipping destination label according to an example of the present invention.
FIG. 6 is a system configuration diagram according to another example of the present invention.
FIG. 7 is a diagram showing a printed matter according to another example of the present invention.
[Explanation of symbols]
1: information source terminal, 2: user terminal,
3: Order receiving terminal, P: Printed matter,
G: Product information, B: Additional information barcode,
C: color specification entry field, M: quantity specification entry field,
A: Shipping address entry field, D: User image,

Claims (11)

A system for ordering products using product information printed on a medium,
Along with the product information, additional information including code information for specifying the product, an order entry column for the user to enter the order intention of the product, and information for specifying the position of the order entry column on the print medium is printed. A user device for printing out as
An order receiving device that reads an image of a printed material and specifies an ordered product by an order entry field that is located;
An ordering system comprising: A system for ordering products using product information printed on a medium,
Along with the product information, code information for specifying the product, an order entry field for the user to fill in the order intention of the product, a shipping address entry field for the user to fill in the destination information of the product, and printing A user device that prints out additional information including information specifying the positions of the order entry field and the shipping address entry field on the medium as a printed matter;
An order receiving device that reads an image of a printed matter, specifies an ordered product in an order entry field to be located, and prints out destination information described in a destination entry field to be located,
An ordering system comprising: In the ordering system according to claim 1 or 2,
An ordering system comprising: an information source device that provides a user device with product information and additional information to be printed on the medium via a communication line. In the ordering system according to claim 3,
An order system, wherein the user device combines user information to be printed for the user with the provided product information and additional information and prints out the combined information. A method of ordering a product using product information printed on a medium,
Along with the product information, additional information including code information for specifying the product, an order entry field for the user to enter the order intention of the product, and information for specifying the position of the order entry field on the print medium is printed. Using the printed material
An ordering method characterized by reading an image of a printed matter and receiving an order for an ordered product in an order entry field. A method of ordering a product using product information printed on a medium,
Along with the product information, code information for specifying the product, an order entry field for the user to fill in the order intention of the product, a shipping address entry field for the user to fill in the destination information of the product, and printing Using a printed matter printed with additional information including information specifying the positions of the order entry field and the shipping address entry field on the medium,
An ordering method comprising reading an image of a printed material, receiving an order for an ordered product in an order entry field, and sending and printing out destination information described in the destination entry field for shipping the product. Along with the product information, additional information including code information for specifying the product, an order entry field for the user to fill in the order intention of the product, and information for specifying the position of the order entry field on the print medium is printed. An order receiving device for reading an image of a printed material obtained and identifying an ordered product in an order entry field. Along with the product information, code information for specifying the product, an order entry field for the user to fill in the order intention of the product, a shipping address entry field for the user to fill in the destination information of the product, and printing Read the image of the printed matter on which the additional information including the information specifying the positions of the order entry field and the shipping address entry field on the medium is printed, specify the ordered product in the order entry field, and further enter the destination address entry field. An order receiving device, which prints out the described destination information for shipping products. Along with the product information, additional information including code information for specifying the product, an order entry field for the user to enter the order intention of the product, and information for specifying the position of the order entry field on the print medium is printed. Printed matter characterized by having done. Along with the product information, code information for specifying the product, an order entry field for the user to fill in the order intention of the product, a shipping address entry field for the user to fill in the destination information of the product, and printing A printed matter characterized by printing additional information including information for specifying the positions of an order entry column and a shipping destination entry column on a medium. In the printed matter according to claim 9 or 10,
A printed matter, wherein the product information and the additional information are printed on a medium together with user information to be printed for a user.

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