JP2004054500A - Selling activity evaluation system, program, and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To correct selling activities by setting evaluation indexes for every salesperson in charge and evaluating quantitatively respective selling activities of each salesperson in charge by using the set evaluation indexes. <P>SOLUTION: A server device 10 which has an evaluation item setting means 10a and an evaluation index setting means 10b, is connected to a terminal device 21 used by the salesperson in charge via a network 1, and can access to a selling information DB (database) 11 with stored selling information including result data regarding to a business discussion and/or selling activity input from the salesperson in charge stored therein and to an individual information DB 12 with individual information regarding to the selling activity registered therein. The server 10 which sets evaluation items regarding to the business discussion and/or the selling activity for every salesperson in charge, sets the evaluation items at every salesperson in charge against the set evaluation items based on the result data stored into the information DB 11 and the individual information registered in the information DB 12, and transmits an evaluation result to which the evaluation indexes are set to the terminal device 21. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a sales activity evaluation system, a program, and a recording medium, and more particularly, to a sales activity evaluation system for quantitatively evaluating a sales activity by setting an evaluation index for each sales person.
[0002]
[Prior art]
Conventionally, an index for quantitatively evaluating sales activities of each sales representative is merely set for the number of visits to a customer. For example, if an index is set for this number of visits, Sales representatives tend to act on their own initiative to increase the number of visits in order to fulfill their number target, for example, when they are troubled by the places they visit. Thus, it is difficult to accurately evaluate an activity pattern in a sales activity only by setting an index for the number of visits. In addition, the manager of the sales rep manages the deal when the targeted customer develops into a negotiation deal, and the specific evaluation items for the sales activities according to the deal are the sales rep described above. The fact is that it has not been possible to quantitatively evaluate the activity patterns in sales activities, such as the number of visits and the results.
[0003]
Here, there is a method using a KPI (Key Performance Indicator) as a criterion for quantitatively evaluating the performance of a company or the like. This performance evaluation method presents management goals, measures and evaluates the strategies and tactics for achieving the management goals, and the processes and actions to implement them, and aims to solve problems. It sets the index value and the level of the index. The performance evaluation index used in this method indicates a number calculated by a certain calculation method.For example, evaluation of organizations such as business divisions and affiliated companies in the field of management accounting and evaluation of employees etc. in the field of human resources It is often used in a meaningful way, and performance evaluation criteria have rarely been used as a comprehensive business management system.
[0004]
Generally, the above-mentioned performance indicators are evaluation indicators for strategies and tactics that are important for improving corporate missions and strategic goals, and are used for strategies and tactics for realizing corporate missions and strategic goals. An analysis is performed, and as a result, a performance evaluation index for a strategy or tactic having high importance is particularly called a KPI. A company or the like sets a target for the KPI, monitors the actual value, and, if the target is not achieved, can take a corrective action to achieve the corporate mission and the strategic target.
[0005]
Here, also in sales activities, reforms of business contents are being promoted as represented by the recent SFA (Sales Force Automation) system. As described above, the quality of sales activity patterns is directly related to the performance of each sales person and, in turn, the performance of companies, etc. It is necessary to optimize sales activities according to the evaluation results. To that end, it is necessary to create a mechanism to monitor the execution of reforms and results in sales activities.
[0006]
[Problems to be solved by the invention]
The present invention has been made in view of the above situation, and sets an evaluation index for each salesperson, and quantitatively evaluates the sales activities of each salesperson using the set evaluation index. The purpose of the present invention is to provide a sales activity evaluation system, a program, and a recording medium capable of optimizing sales activities.
[0007]
[Means for Solving the Problems]
According to the first aspect of the present invention, a sales person side terminal device used by a sales person and a server device for evaluating sales activities based on information on sales activities input from the sales person are connected via a network. In the connected sales activity evaluation system, the server device can access a sales information database that stores sales information including a sales negotiation item input from a sales representative and / or performance data related to sales activities. And / or an evaluation item setting means for setting evaluation items related to sales activities for each sales person, and evaluating each of the set evaluation items for each sales person based on actual data accumulated in the sales information database. Evaluation index setting means for setting an index, which can evaluate the sales activity of each sales representative based on the set evaluation index. Is obtained is characterized in that the the.
[0008]
According to a second aspect of the present invention, in the first aspect of the present invention, the evaluation index setting means stores the negotiation item stored in the sales information database with respect to an evaluation item related to the negotiation item set by the evaluation item setting means. It is characterized in that an evaluation index is set on the basis of performance data related to the evaluation.
[0009]
According to a third aspect of the present invention, in the first or second aspect, the server device is capable of accessing an individual information database in which individual information relating to sales activities of each salesperson is registered, and the evaluation index setting means includes Setting an evaluation index for the evaluation item set by the evaluation item setting means based on the actual data on the negotiation matter stored in the sales information database and the individual information stored in the individual information database. It is a characteristic.
[0010]
According to a fourth aspect of the present invention, in the first aspect of the present invention, the evaluation index setting means stores sales activities stored in the sales information database with respect to evaluation items related to sales activities set by the evaluation item setting means. It is characterized in that an evaluation index is set on the basis of performance data related to the evaluation.
[0011]
According to a fifth aspect of the present invention, in the invention of any one of the first to fourth aspects, the server device sets an evaluation item set by the evaluation item setting means from among sales activity results input by a sales person. Sales activity corresponding to the sales pattern corresponding to the sales pattern according to the activity pattern. And classifying the classified activity patterns into the sales information database for each sales person in charge.
[0012]
According to a sixth aspect of the present invention, in the invention of the fifth aspect, the server device extracts, from the activity patterns stored in the sales information database, an activity pattern at the time of successful sales, and sets the evaluation index setting means. Is characterized in that an evaluation index is set for an evaluation item included in the extracted activity pattern.
[0013]
According to a seventh aspect of the present invention, in the fifth or sixth aspect, the evaluation index setting means converts the performance data relating to the sales activity accumulated in the sales information database and the individual information accumulated in the individual information database. Based on the above, an evaluation index is set for the evaluation item set by the evaluation item setting means.
[0014]
In the invention according to claim 8, in the invention according to any one of claims 5 to 7, the server device includes in the activity pattern whether or not the activity pattern created by the activity pattern creating means needs to be modified. It is characterized in that it has a judging means for judging using an evaluation index set for an evaluation item.
[0015]
According to a ninth aspect of the present invention, in the invention of the eighth aspect, the server device is connected via a network to an administrator-side terminal device used by an administrator of a salesperson, and as a result of the determination by the determination means, When it is determined that the activity pattern needs to be corrected, transmitting the alarm information to the sales person side terminal device or the administrator side terminal device to prompt the user to correct the activity pattern of the sales representative. It is a characteristic.
[0016]
In a tenth aspect based on the eighth or ninth aspect, the server device accesses an improvement information database in which information relating to a sales activity improvement measure corresponding to the activity pattern created by the activity pattern creation means is registered. Information from the improvement information database in accordance with the activity pattern determined to be required to be corrected by the determination means, and extracts the information on the extracted improvement measures from the sales person side terminal device. Or transmitting to the administrator side terminal device.
[0017]
According to an eleventh aspect of the present invention, in the first aspect of the present invention, the server device transmits an evaluation result including an evaluation item for which an evaluation index has been set by the evaluation index setting means according to the evaluation item. The information is transmitted to a sales clerk terminal used by the sales clerk, or to an administrator terminal used by the manager of the sales clerk.
[0018]
A twelfth aspect of the present invention is a program for causing a computer to execute the function as the sales activity evaluation system according to any one of the first to eleventh aspects.
[0019]
According to a thirteenth aspect of the present invention, there is provided a computer-readable recording medium storing the program according to the twelfth aspect.
[0020]
BEST MODE FOR CARRYING OUT THE INVENTION
FIG. 1 is a diagram for explaining a configuration example of a sales activity evaluation system according to an embodiment of the present invention. In the figure, reference numeral 1 denotes a network, and 10 denotes a key performance indicator (KPI) for setting an evaluation index (KPI: Key Performance Indicator). A server device, 11 is a sales information DB that stores sales information including business negotiation cases and sales data relating to sales activities input by a sales person, and 12 is an individual information DB that registers individual information on sales activities of each sales person. , 13 is an improvement information DB in which information on sales activity improvement measures is registered, 20 is a sales person, 21 is a sales person side terminal device used by the sales person, 30 is a manager, and 31 is used by the manager. The administrator-side terminal device and the server device 10 include an evaluation item setting unit 10a, an evaluation index setting unit 10b, an activity pattern creating unit 10c, It has means 10d.
[0021]
In FIG. 1, a server device 10 is connected to a sales person side terminal device 21 and a manager side terminal device 31 via a network 1. Here, a form in which a plurality of sales clerk terminal devices 21 and manager terminal devices 31 are connected to the server device 10 via the network 1 can be adopted. The server device 10 can access the sales information DB 11, the individual information DB 12, and the improvement information DB 13. In the present embodiment, it is assumed that the sales information DB 11, the individual information DB 12, and the improvement information DB 13 are installed in the same place as the server device 10. In the individual information DB 12, for example, the skill level of the salesperson, the status of the area in charge, and the like are registered for each salesperson as individual information on sales activities. In the improvement information DB 13, information relating to a sales activity improvement measure corresponding to the activity pattern created by the activity pattern creating means 10c is registered.
[0022]
Here, the installation location of the server device 10 may be any location such as a sales company side, a head office side, or an external service provider side, as long as it is connected to each terminal device via the network 1. Further, as an embodiment of the present sales activity evaluation system, a case where the server device 10 physically includes the sales information DB 11, the individual information DB 12, and the improvement information DB 13 or is connected via the network 1 and is physically discrete Either form can be taken. Further, the form of the server device 10 may be a computer having a server function having a hierarchical structure such as a server for connecting to the network 1 and a server for authenticating each user. It is sufficient that a program for executing the above is stored. This program may be provided with a GUI (graphical user interface) so that the user can easily operate each means when using the means.
[0023]
Further, in the description of each embodiment of the present invention, the server device 10 is shown as one device, but the functions may be distributed via various types of networks as described above. Further, although each terminal device is illustrated as a desktop personal computer, it may be a mobile phone or a mobile computer that can be connected to a network, and may be in any form according to the usage form. Further, in a case where a plurality of terminal devices that can use the sales activity evaluation system are installed in a company or the like, it is necessary to be connected to a network by a LAN or the like.
[0024]
Further, the network 1 shown in FIG. 1 is not limited to a wired or wireless network, and may be in the form of the Internet connected by a dedicated line, a telephone line, or the like, or an intranet using Internet technology. However, the configuration is not limited to a WAN (Wide Area Network) and a MAN (Metropolitan Area Network), and may be a LAN (Local Area Network) depending on the installation location of the server device 10. Further, in the network 1, it is necessary to enhance security by various methods such as use of a dedicated line, encryption of transmission data, and authentication of a user who uses each terminal device.
[0025]
The evaluation item setting means 10a of the server device 10 sets evaluation items (details of the evaluation items will be described later) relating to a negotiation case and / or sales activity for each salesperson. The evaluation index setting means 10b sets an evaluation index for each sales clerk for the evaluation item set by the evaluation item setting means 10a based on the performance data accumulated in the sales information DB 11. Further, the server device 10 transmits an evaluation result including the evaluation item in which the evaluation index is set to the sales person side terminal device 21 and the manager side terminal device 31 thereof. Based on the evaluation result transmitted from 10, the sales clerk evaluates each sales activity, and as a result, manages to correct any problems. Here, the evaluation index setting unit 10b sets an evaluation index for the evaluation item related to the negotiation case set by the evaluation item setting unit 10a based on the actual data on the negotiation case accumulated in the sales information DB 11. Further, as performance data on sales activities is accumulated in the sales information DB 11 by daily input from the sales staff, the evaluation index setting means 10b sets the evaluation items related to the sales activities set by the evaluation item setting means 10a. In response to this, an evaluation index is set based on performance data on sales activities accumulated in the sales information DB 11.
[0026]
According to the present invention, since the evaluation index is set based on the sales performance of the salesperson himself / herself, the evaluation result can be satisfactorily reflected in future sales activities. Further, the sales person can formulate a clear activity plan for each customer based on the evaluation result. In addition, since the gap between the evaluation result by the evaluation index and the daily activities becomes clear, more specific management can be performed.
[0027]
In addition, the evaluation index setting means 10b is set by the evaluation item setting means 10a based on negotiation cases and sales data accumulated in the sales information DB 11 and actual information accumulated in the individual information DB 12. Set evaluation indices for evaluation items. The individual information refers to information belonging to each sales person, such as the skill level of each sales person and the status of the area in charge. Specifically, for example, job levels such as section managers, chiefs, and new employees, Includes information such as competitor trends, prospective customers in the area in charge.
[0028]
According to the present invention, in addition to sales information including actual data on business negotiations and sales activities, the evaluation index can be set in consideration of the skill level of each sales representative, the status of the responsible area, and the like. , More accurate evaluation can be performed.
[0029]
The activity pattern creating means 10c of the server device 10 extracts sales activity results corresponding to the evaluation items set by the evaluation item setting means 10a from the sales activity results input from the sales person 20, and extracts the extracted sales. An activity pattern of the salesperson 20 is created based on the activity results. The server device 10 classifies the created activity pattern based on the result of the sales activity according to the activity pattern (for example, success or failure of the order) and stores the classified activity pattern in the sales information DB 11 for each salesperson. . At this time, the server device 10 extracts the activity pattern at the time of successful sales from the activity patterns stored in the sales information DB 11, and the evaluation index setting means 10b sets the evaluation items included in the extracted activity pattern as Set evaluation indicators. At this time, the evaluation index setting means 10b may set the evaluation index for the activity pattern in various cases of the sales activity, such as not only when the sales are successful but also when the order is failed.
[0030]
According to the present invention, since the sales activities can be patterned and evaluated based on the activity results of each sales rep, it is possible to easily grasp what kind of activities the sales rep is performing and its activity tendency. Further, by reflecting the evaluation index set for the “success pattern” in the case of successful sales in the activity patterns of other sales staff, it is possible to improve the performance of the entire sales department.
[0031]
Further, the determining means 10d of the server device 10 determines whether or not the activity pattern created by the activity pattern creating means 10c needs to be modified by using an evaluation index set for an evaluation item included in the activity pattern. to decide. Specifically, for example, by setting a predetermined threshold value for the evaluation index, the quality of the activity pattern can be determined. When the server device 10 determines that the activity pattern needs to be corrected as a result of the determination by the determining unit 10d, the server device 10 transmits alarm information for prompting the sales clerk to correct the activity pattern of the sales rep. Or to the administrator-side terminal device 31. Further, the server device 10 extracts from the improvement information DB 13 information relating to a sales activity improvement measure according to the activity pattern determined to be required to be corrected by the determination means 10d, and outputs the extracted information relating to the improvement measure to the sales person side terminal. It is transmitted to the device 21 or the administrator-side terminal device 31.
[0032]
According to the present invention, when an activity pattern that falls when business performance deteriorates is indicated, alarm information for urging the user to correct the activity pattern and remedy measures can be transmitted to a sales person and a manager. In addition, the sales activities of each sales person can be quickly and accurately corrected.
[0033]
FIG. 2 is a diagram for explaining the flow of processing in the sales activity evaluation system to which the present invention is applied. The server device 10 includes an SFA (Sales Force Automation) server 14 and a DB server 15. The server device 10 in the present embodiment is configured by two servers having different functions. In the present embodiment, an evaluation index is set for an evaluation item relating to a negotiation case based on sales information input from the sales person 20.
[0034]
First, the sales person 20 daily inputs sales information including performance data relating to a negotiation case or sales activity from the terminal device 21 (S1), and the SFA server 14 accumulates the sales information input from the terminal device 21. . The SFA server 14 transmits the stored sales information to the DB server 15 (S2). The DB server 15 acquires the individual information on the sales activity such as the skill level of the sales person registered in the individual information DB 12 and the situation of the area in charge (S3), and transmits the acquired individual information and the acquired individual information from the SFA server 14. A different evaluation index (KPI) is set for each sales rep based on the sales information based on the sales information. The present embodiment describes a case where an evaluation index is set for a business negotiation case, and the evaluation items for setting the evaluation index include, for example, the number of registered low-middle-maturity cases, the loss rate, and the rank-up rate. , An evaluation index is set for an item consisting of the number of stagnant cases and the number of steps (the number of negotiation maturity steps actually performed). Here, the negotiation maturity refers to a level that is set according to the progress of the negotiation. For example, the progress of the negotiation is determined by “contact securement”, “relation probability”, “scrutiny of situation”, “interesting”. , "Needs grasping", "Extraction of issues", "Full-scale proposal", "Elimination of purchase obstruction factors", and "Orders" to be managed in nine steps. By setting the negotiation maturity according to the progress of the negotiation by the sales person, the manager can intuitively grasp the progress of the negotiation.
[0035]
The DB server 15 transmits the evaluation item in which the above-mentioned evaluation index is set to the SFA server 14 (S4), and the SFA server 14 transmits the evaluation item transmitted from the DB server 15 to the salesperson 20 or the administrator 30. (S5).
[0036]
FIG. 3 is a diagram for explaining the flow of another process in the sales activity evaluation system to which the present invention is applied. The server device 10 includes an SFA server 14 and a DB server 15. The server device 10 in the present embodiment is configured by two servers having different functions. The difference from the embodiment shown in FIG. 2 is that an evaluation index is further set for evaluation items related to sales activities based on sales information input from the sales person 20.
[0037]
First, the sales person 20 daily inputs sales information including business results relating to negotiation cases and sales activities from the terminal device 21 (S11), and the SFA server 14 accumulates the sales information input from the terminal device 21. . The SFA server 14 transmits the stored sales information to the DB server 15 (S12). The DB server 15 acquires individual information related to sales activities such as the skill level of the salesperson registered in the individual information DB 12 and the situation of the area in charge (S13), and transmits the acquired individual information and the acquired individual information from the SFA server 14. A different evaluation index (KPI) is set for each sales rep based on the sales information based on the sales information. The present embodiment describes a case in which an evaluation index is set for a sales activity, and the evaluation items for setting the evaluation index include, for example, a user visit ratio, an activity result registration rate, and an activity man-hour by priority. An evaluation index is set for an item consisting of an item / outside-item activity ratio and an inside / outside activity ratio.
[0038]
The DB server 15 transmits the evaluation item in which the evaluation index is set as described above to the SFA server 14 (S14), and the SFA server 14 transmits the evaluation item transmitted from the DB server 15 to the sales person side terminal device 21 or the like. Is automatically transmitted to the administrator-side terminal device 31 (S15).
[0039]
The DB server 15 in the present embodiment sets an evaluation index for an evaluation item related to a sales activity for each salesperson. At this time, based on the set evaluation index, it is determined whether or not it is necessary to correct the activity pattern of the salesperson, and if it is determined that the correction is necessary, the alarm information is transmitted to the SFA server 14 (S14). ), The SFA server 14 may automatically transmit the alarm information transmitted from the DB server 15 to the sales person side terminal device 21 and the manager side terminal device 31 together with the evaluation items (S15). .
[0040]
FIG. 4 is a diagram showing an example of an evaluation item (KPI item) and an evaluation method according to the present invention. In the figure, reference numeral 40 denotes a KPI item list, and the KPI item list 40 includes a classification 41, a KPI item 42, and an evaluation method. 43. The KPI item list 40 is registered in the server device 10 in advance, and a person in charge of personnel (not shown) or the administrator 30 can refer to the KPI item list 40 with the terminal device. Here, the manager 30 selects an arbitrary KPI item from the KPI items 42 for each salesperson, and the server device 10 sets the selected KPI item for each salesperson. Further, the server device 10 sets the KPI by executing an evaluation method according to the KPI item based on the result data input from the sales representative who has set the KPI item.
[0041]
The classification 41 in the present embodiment is roughly divided into negotiation maturity management (case management) 41a and activity management 41b. The negotiation proficiency management 41a includes, as KPI items 42, for example, the number of negotiations registered by start proficiency, the number of proficiency plans created by start proficiency, the number of planned negotiations, the number of stagnant negotiations, the number of execution proficiency steps, and the number of forecasted results. The activity management 41b has, as KPI items 42, the activity registration time for each activity type, the activity result registration rate for each activity type, and the like. It has a negotiation activity ratio, an activity man-hour by negotiation scale, a customer activity priority setting rate, a customer capture scenario creation number, and an activity man-hour by priority. Further, an evaluation method 43 is set for each of the KPI items 42.
[0042]
In FIG. 4, for example, when “number of registered negotiations by start proficiency” is selected as the KPI item 42 for the negotiation proficiency management 41a, as a specific evaluation method 43, “total the number of negotiations of each negotiation proficiency” To set the KPI. For example, when “Activity registration time by activity type” is selected as the KPI item 42 for the activity management 41b, as a specific evaluation method 43, “Activity time is classified by activity type (for example, negotiation activity, customer outside negotiation). Activities, activities not responding to customers, vacations, transfers, etc.). The process of setting the KPI is executed in the server device 10 based on a calculation method corresponding to each KPI item.
[0043]
As described above, each function in each embodiment of the sales activity evaluation system of the present invention has been mainly described, but the present invention can also take a form as a sales activity evaluation method. Also, like the sales activity evaluation system having these functions, the computer can be configured as a program for causing a computer to function as the sales activity evaluation system, or as a computer-readable recording medium on which the program is recorded. It is.
[0044]
An embodiment of a recording medium that stores a program and data for realizing a sales activity evaluation function according to the present invention will be described. As the recording medium, specifically, a CD-ROM, a magneto-optical disk, a DVD-ROM, an FD, a flash memory, a memory card, a memory stick, and various other ROMs and RAMs can be assumed. The functions of the system according to each embodiment of the present invention are executed by a computer, and a program for realizing the sales activity evaluation function is recorded and distributed, thereby facilitating the realization of the functions. Then, the program is read by the information processing apparatus by mounting the recording medium as described above on an information processing apparatus such as a computer, or the program is stored in a storage medium provided in the information processing apparatus, and if necessary, By reading, the function of sales activity evaluation according to the present invention can be executed.
[0045]
【The invention's effect】
According to the present invention, by setting an evaluation index for each salesperson and quantitatively evaluating the sales activity of each salesperson using the set evaluation index, it is possible to optimize the sales activities.
[Brief description of the drawings]
FIG. 1 is a diagram illustrating a configuration example of a sales activity evaluation system according to an embodiment of the present invention.
FIG. 2 is a diagram for explaining a flow of processing in a sales activity evaluation system to which the present invention is applied.
FIG. 3 is a diagram for explaining another processing flow in the sales activity evaluation system to which the present invention is applied.
FIG. 4 is a diagram showing an example of an evaluation item (KPI item) and an evaluation method according to the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 ... Network, 10 ... Server device, 10a ... Evaluation item setting means, 10b ... Evaluation index setting means, 10c ... Activity pattern creation means, 10d ... Judgment means, 11 ... Sales information DB, 12 ... Individual information DB, 13 ... Improvement Information DB, 14: SFA server, 15: DB server, 20: Salesperson, 21: Salesperson side terminal device, 30 ... Manager, 31 ... Administrator side terminal device, 40 ... KPI item list, 41 ... Classification 41a: Business negotiation maturity management (case management), 41b: Activity management, 42: KPI items, 43: Evaluation method.

Claims (13)

A sales activity evaluation system in which a sales clerk side terminal device used by a sales clerk and a server device for evaluating sales activity based on information on the sales activity input from the sales clerk are connected via a network. , The server device enables access to a sales information database that stores sales information including performance data relating to negotiation cases and / or sales activities input by a sales representative, and evaluates negotiation cases and / or sales activities. Evaluation item setting means for setting an item for each sales rep, and evaluation index setting for setting an evaluation index for each sales rep for the set evaluation item based on the performance data accumulated in the sales information database Means for evaluating sales activities of each sales representative based on the set evaluation index. Sales activities evaluation system. 2. The sales activity evaluation system according to claim 1, wherein the evaluation index setting unit is configured to determine a performance of the negotiation item accumulated in the sales information database for an evaluation item related to the negotiation item set by the evaluation item setting unit. 3. A sales activity evaluation system wherein an evaluation index is set based on data. 3. The sales activity evaluation system according to claim 1, wherein the server device is capable of accessing an individual information database in which individual information relating to sales activities of each sales person is registered, and wherein the evaluation index setting means is configured to execute the sales index. An evaluation index is set for the evaluation item set by the evaluation item setting means based on the actual data on the negotiation matter stored in the information database and the individual information stored in the individual information database. Sales activity evaluation system. 2. The sales activity evaluation system according to claim 1, wherein the evaluation index setting unit is configured to record the sales activity accumulated in the sales information database for the evaluation item related to the sales activity set by the evaluation item setting unit. 3. A sales activity evaluation system wherein an evaluation index is set based on data. 5. The sales activity evaluation system according to claim 1, wherein the server device responds to an evaluation item set by the evaluation item setting unit from sales activity results input by a sales representative. 6. An activity pattern creating means for extracting sales activity results and creating an activity pattern of a salesperson based on the extracted sales activity results; and creating the created activity pattern as a result of a sales activity corresponding to the activity pattern. A sales activity evaluation system, wherein the classified activity patterns are stored in the sales information database for each sales clerk. 6. The sales activity evaluation system according to claim 5, wherein the server device extracts, from the activity patterns stored in the sales information database, an activity pattern when the sale is successful, and the evaluation index setting unit includes: A sales activity evaluation system, wherein an evaluation index is set for an evaluation item included in the extracted activity pattern. 7. The sales activity evaluation system according to claim 5, wherein the evaluation index setting unit is based on performance data on sales activities stored in the sales information database and individual information stored in the individual information database. 8. A sales activity evaluation system, wherein an evaluation index is set for an evaluation item set by the evaluation item setting means. 8. The sales activity evaluation system according to claim 5, wherein the server device determines whether or not the activity pattern created by the activity pattern creation unit needs to be modified. A sales activity evaluation system, comprising: a determination unit that makes a determination using an evaluation index set for a sales activity. 9. The sales activity evaluation system according to claim 8, wherein the server device is connected via a network to an administrator-side terminal device used by an administrator of a salesperson, and the activity pattern is determined as a result of the determination by the determination unit. When it is determined that it is necessary to correct, the alarm information for prompting to correct the activity pattern of the sales person in question is transmitted to the sales person side terminal device, or the manager side terminal device, Sales activity evaluation system. 10. The sales activity evaluation system according to claim 8, wherein the server device is capable of accessing an improvement information database in which information relating to a sales activity improvement measure corresponding to the activity pattern created by the activity pattern creation means is registered. Extracting, from the improvement information database, information relating to a sales activity improvement measure according to the activity pattern determined to be required to be corrected by the determination means, and the sales clerk-side terminal device; A sales activity evaluation system, wherein the sales activity evaluation system transmits the sales activity to the manager side terminal device. 11. The sales activity evaluation system according to claim 1, wherein the server device transmits an evaluation result including an evaluation item for which an evaluation index is set by the evaluation index setting unit, according to the evaluation item. 12. A sales activity evaluation system for transmitting to a sales person side terminal device used by a sales person or a manager side terminal device used by an administrator of the sales person. A program for causing a computer to execute the function as the sales activity evaluation system according to any one of claims 1 to 11. A computer-readable recording medium on which the program according to claim 12 is recorded.

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