JP2004008354A - Game system, game management device, and advertising method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a game system, game management device and advertising method for effectively putting advertisement to a user of a terminal device such as a portable cellular phone. <P>SOLUTION: This game system 1 includes a database 3 for storing advertisement information related to an advertisement object, a management server 2 connected to the database 3, and a portable cellular phone 8 connected to the management server 2 through the Internet 4. In the system 1, the game is caused to progress according to the operation of the portable cellular telephone 8, and the information on an item in the game is transmitted to the portable cellular phone 8 according to the progress of the game to be displayed on a screen of the portable cellular phone 8 by the management server 2. The game is caused to progress using the advertisement object indicated by the advertisement information stored in the database 3 as an item in the game by the management server 2, whereby the user of the portable cellular phone 8 is caused to recognize the advertisement object. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a game system including a game management device that progresses a game using a predetermined item in response to an operation by a terminal device, a game management device, and an advertising method in the game system.
[0002]
[Prior art]
In recent years, mobile phones have become more and more multifunctional, and mobile phones that can send and receive e-mails and browse web pages by using network connection functions are rapidly spreading.
[0003]
In addition, since the mobile phone is personally owned and used, it is easy to collect information on user preferences and the like. For this reason, advertisement delivery addressed to mobile phone users using the network connection function of mobile phones has been frequently used.
[0004]
[Problems to be solved by the invention]
However, advertisements for mobile phone users have been limited to techniques such as including a banner advertisement in a web page browsed on a mobile phone, or sending an e-mail to the mobile phone. Such a method has already become commonplace, and it has not been able to attract the user's interest strongly, and only a limited advertising effect was obtained.
[0005]
SUMMARY OF THE INVENTION An object of the present invention is to provide a game system, a game management device, and an advertisement method capable of performing effective advertisement for a user who uses a terminal device such as a mobile phone.
[0006]
[Means for Solving the Problems]
In order to achieve the above object, the present invention includes a terminal device, and a game management device that is connected to the terminal device via a communication line and advances a game using a predetermined item in response to an operation by the terminal device. In the game system, the advertising target to be advertised is stored in the storage device, and the game management device uses the advertising target stored in the storage device as an item to advance the game, and information indicating the item is sent to the terminal device. The terminal device displays information indicating an item transmitted from the game management device.
[0007]
Here, the information indicating an item includes an item name, an item image, a word, sentence, or sentence that describes the item. The advertising target is an article to be advertised, a product other than the article, a store, a facility, a service, etc., and the storage means stores the name of the advertisement target, an image, a phrase, a sentence, a sentence, etc. explaining the advertisement target. It is something to remember.
[0008]
Thereby, since the user who operates a game using a terminal device can recognize an advertising object as an item in the game, interest can be attracted to the advertising object and a high advertising effect can be obtained. In addition, since an actual advertisement object is used as an item in the game, it is possible to enhance the interest of the game, and it is possible to strongly arouse interest in the advertisement object and obtain a higher advertisement effect.
[0009]
According to the present invention, the game management device generates item selection information including a plurality of items and transmits the item selection information to the terminal device. The terminal device receives the item selection information transmitted by the game management device, and the item is received. A specific item is selected from a plurality of items included in the selection information, and the game is advanced by the game management device using the item selected by the terminal device. The game management device stores the item in the storage device. Item selection information including a stored advertisement target is generated.
[0010]
Thereby, since the user who operates a game using a terminal device can be made to recognize strongly the advertising object used as an item by performing operation which chooses an item, a much higher advertising effect is obtained. can get.
[0011]
Furthermore, the present invention specifies a game progress condition by the game management device using the terminal device, and advances the game using the item according to the progress condition specified by the terminal device by the game management device, and based on the progress condition. The advertisement target is extracted from the advertisement targets stored in the storage device and used as an item.
[0012]
Thereby, since the advertising object according to the progress of the game can be used as an item, the user who operates the game using the terminal device can recognize the advertising object more effectively. Furthermore, since advertisement information that is strongly related to the travel conditions set by the user using the terminal device is recognized by the user as an item, the user's interest can be more strongly attracted and a high advertising effect can be obtained.
[0013]
Further, the present invention generates an event in which one or both of the start date and time and / or the required time is designated by the game management device, and when the event is generated, Synchronously, the information indicating the item is transmitted from the game management device to the terminal device at one or both of the start date and time of the event and / or after the required time has elapsed since the occurrence of the event, To do.
[0014]
As a result, an event synchronized with the actual date and time occurs while the game is in progress, and information on the item is transmitted to the user who operates the game using the terminal device as the event occurs and progresses. By incorporating the presentation of information about the advertising object into the progress of the game over the actual time course, the game can be made more realistic, more interesting, and more attractive to users. The advertising target can be recognized effectively.
[0015]
Further, the present invention stores in a storage device time information indicating a date and time or a required time in association with an advertising target, and associates one or a plurality of items with an event and uses the advertising target to be used as an item by the game management device. And selecting one or both of the start time and the elapsed time of the event based on the time information stored in the storage device in association with the selected advertisement target.
[0016]
As a result, the time information stored in association with the advertising target is associated with the start time or elapsed time of the event that occurs during the progress of the game, so that the user who operates the game using the terminal device can receive the advertising target. It is possible to strongly recognize the time information regarding. Therefore, a higher advertising effect can be expected by showing various information related to the advertising target to the user.
[0017]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram schematically showing a configuration of a game system 1 as an embodiment of the present invention. As shown in FIG. 1, a game system 1 includes a management server 2 connected to the Internet 4, a database 3 connected to the management server 2, the Internet 4, an advertiser terminal 5 connected to the Internet 4, and a gateway. 6 and a plurality of mobile phones 8 connected to the Internet 4 via a base station 7.
[0018]
The management server 2 is a server having functions such as a WWW (World Wide Web) server connected to the Internet 4 and an e-mail transmission server, and is assigned a unique domain name.
The management server 2 sends / receives various data and sends messages by e-mail etc. to / from the advertiser terminal 5 and the mobile phone 8 connected via the Internet 4 to the mobile phone 8. In addition to providing the game, the advertisement target such as a product, a store, or a service requested by the advertiser who operates the advertiser terminal 5 is requested during the game.
[0019]
In the present embodiment, as an example, a case where a love simulation game for the mobile phone 8 is provided by the management server 2 will be described. In this love simulation game, a user who uses the mobile phone 8 enjoys a virtual date with a game character. The structure of this game is as follows.
In the game system 1, a unit constituting the game is a day date, and this day date is called a scene. This scene, that is, a date of one day, is composed of game characters and user actions, and this action is referred to as an event.
Further, in an event, a place, facility, article, or service that is the purpose of the event or related to the event is referred to as an item.
[0020]
For example, with respect to an event of eating, a place, facility, menu, and the like for eating correspond to items. Further, for example, regarding an event of going to a movie, a movie to be watched, a destination movie theater, and the like correspond to items, and in an event of shopping, facilities for shopping and articles to buy correspond to items. Furthermore, in the event of going to a specific place, for example, the transportation facility used in addition to the destination corresponds to the item.
[0021]
The management server 2 executes advertisement information registration processing (FIG. 4) in response to access from the advertiser terminal 5. In this advertisement information registration process, the management server 2 receives this advertisement information and stores it in the database 3 when the advertisement information related to the advertisement object such as the product or store to be advertised is transmitted. Further, in the advertisement information registration process, when the advertiser accessed by the advertiser terminal 5 is the advertiser who requests the advertisement for the first time, the management server 2 executes the process of registering the advertiser, Is stored in the database 3 as advertiser information.
[0022]
Further, the management server 2 executes a new game start process (FIG. 5) in response to an access from the mobile phone 8. In this new game start process, when the user who has accessed the mobile phone 8 is the user who has accessed the management server 2 for the first time, the management server 2 executes user registration and acquires information relating to the user registration. Subsequently, the management server 2 acquires a questionnaire response for the user who has performed user registration, and stores it in the database 3 as user information together with information related to the user registration acquired previously. And the management server 2 performs the new game setting process which performs the setting for starting a game newly between the mobile telephones 8 in a new game start process (step S26 of FIG. 5, FIG. 6).
[0023]
In the new game setting process, the management server 2 generates data for selecting the character in the game and setting the location and date / time of the first scene for the mobile phone 8 and transmits the data to the mobile phone 8.
Then, when the information specifying the character and the information specifying the location and date of the scene are transmitted, the management server 2 receives the transmitted information and stores the received information in the database 3 as user game information. .
[0024]
Furthermore, when the user who has already executed the new game setting process accesses the mobile phone 8 at the date and time set as the first scene, the management server 2 performs game processing with the mobile phone 8 (FIG. 7). ).
[0025]
In this game process, the management server 2 extracts information related to the accessed mobile phone 8 from the user game information stored in the database 3, and further advertises from the database 3 based on the extracted user game information. Extract information. Then, the management server 2 generates event / item selection data including the advertisement target of the extracted advertisement information as an item as data for selecting an event and an item in the current scene, and transmits the event / item selection data to the mobile phone 8.
[0026]
When the user selects an event and an item, and an event / item determination request indicating the selected event and item is transmitted from the mobile phone 8, the management server 2 selects a database according to the content of the selected event and item. The user game information stored in 3 is updated. Further, the management server 2 creates a message based on the user game information and the user information stored in the database 3 and transmits the created message to the mobile phone 8 in accordance with the time set as the end time of the event. To do.
[0027]
In the game process, when all the events in the current scene are completed, the management server 2 determines whether or not to permit the setting of the next scene based on the user game information stored in the database 3. In other words, the success or failure of this scene is determined based on various information such as whether or not the selection of the event and item in this scene is appropriate, and if the next access is permitted, the location of the next scene and Data for setting the date and time is generated and transmitted to the mobile phone 8.
Here, when a request for setting the location and date / time of the next scene is transmitted from the mobile phone 8, the management server 2 receives this request and updates the user game information stored in the database 3. When there is an access from the mobile phone 8 at the date and time set as the next scene, the management server 2 executes the game process.
[0028]
FIG. 2 is a block diagram illustrating a functional configuration of the management server 2. Note that each functional block shown in FIG. 2 is realized by hardware or the cooperation of hardware and software, and the specific and physical aspects thereof are arbitrary.
[0029]
As shown in FIG. 2, the management server 2 includes a CPU (Central Processing Unit) 21, a memory 22, a storage device 23, an I / F 24, an input device 25, and a communication control device 26. Are connected by a bus 27.
[0030]
The CPU 21 reads out a program stored in the storage device 23 and data relating to the program based on an input instruction from the input device 25 or information received by the communication control device 26, and a work area provided in the memory 22. Various functions in the management server 2 are realized by deploying and executing.
[0031]
The memory 22 forms a work area for temporarily storing programs executed by the CPU 21 and data.
[0032]
The storage device 23 includes a storage medium (not shown) configured by a magnetic or optical recording medium, a semiconductor memory, or the like, and stores various programs, data, and the like in the storage medium (not shown). The program, data, and the like stored in the storage medium (not shown) may be configured to be received and stored from the communication control device 26 via a communication line or the like, in part or in whole, Furthermore, the storage medium (not shown) may be a storage medium possessed by another server built on a network such as the Internet 4.
[0033]
The I / F 24 is an interface that is connected to the database 3 illustrated in FIG. 1, transmits and receives data between the database 3 and the CPU 21, and controls the database 3 by the CPU 21. In addition, the specific aspect of I / F24 is determined based on the specific specification of the management server 2 and the database 3, and is not limited to a specific aspect.
[0034]
The input device 25 includes a keyboard having numeric keys, character keys, various function keys, and the like, and a pointing device such as a mouse and a tablet. An operation signal corresponding to a key operated on the keyboard or a pointing device An operation signal including position information associated with the operation is output to the CPU 21.
[0035]
The communication control unit 26 includes a modem (MODEM: Modulator / DEModulator), an ADSL (Asymmetric Digital Subscriber Line) modem, a splitter, a cable modem, a terminal adapter (TA: Terminal Adapter), a DSU (Digital Service Unit, etc.). Advertiser terminal 5 or mobile phone 8 connected to the Internet 4 via a communication line such as a line, an ISDN (Integrated Services Digital Network) line, an ADSL line, a cable TV line, or a dedicated line such as an optical fiber Control to communicate with external devices.
[0036]
FIG. 3 is a diagram schematically showing the internal configuration of the database 3.
As shown in FIG. 3, as an area for storing various types of information, the database 3 includes a game information storage unit 31, a user information storage unit 32, a user game information storage unit 33, an advertisement information storage unit 34, and an advertiser information storage. Part 35.
[0037]
The game information storage unit 31 includes, as game information, information for determining a game scenario, an image of a game character, an image used for a character background, a template for a message transmitted to the mobile phone 8, information for determining various setting conditions, and the like. Stored.
[0038]
In the user information storage unit 32, as user information, user registration information such as the user's name, gender, address, and telephone number transmitted from the mobile phone 8 at the time of user registration, a response to a questionnaire conducted at the time of user registration, etc. Information is stored. Here, the questionnaire conducted at the time of user registration is composed of questions about food, entertainment, hobbies, and daily behavior forms, and obtains information related to user preferences and behavior forms as answers.
[0039]
The user game information storage unit 33 stores, as user game information indicating the progress of the game, information such as game parameters that change according to the progress of the game and a history of games that the user has played so far for each user. The
[0040]
In the advertising information storage unit 34, as advertising information, the name of the advertising target, the image used for the advertising, the tagline of the advertising target, the description of the advertising target, the area information indicating the area related to the advertising target, the date and time related to the advertising target, The time information indicating the time, the link information to the external website related to the advertisement target, and the like are stored. The time information is, for example, the sales time or sales start / end time of the store when the advertising target is a thing, and the business start / end time when the advertising target is a store or facility. If the target is a service, it is the start / end time and required time of the provision.
[0041]
The advertisement target refers to a product, facility, service, or the like to be advertised in the present embodiment.
[0042]
The link information to the external website is information for accessing a website provided by a web server other than the management server 2 that can be connected via the Internet 4.
[0043]
In the advertiser information storage unit 35, as advertiser information, the advertiser registration such as the name of the advertiser's corporation or personal name / location or address / phone number transmitted from the advertiser terminal 5 at the time of advertiser registration Information, such as the number of times the requested advertisement is transmitted to the mobile phone 8 and displayed on the screen of the mobile phone 8 and information related to billing for the advertising fee, is stored for each advertiser.
[0044]
The Internet 4 is configured to include various communication lines such as a dedicated line, a public telephone line, a satellite communication line, and various servers (not shown), and a specific aspect thereof is not particularly limited. In addition, between the devices of the management server 2 and the advertiser terminal 5 and the Internet 4, there are various servers, firewalls, gateway devices, etc. provided by ISPs (Internet Service Providers), NSPs (Network Service Providers), etc. Although it is good also as a structure which an apparatus interposes, it does not show in figure here. Moreover, the communication protocol in the case of transmitting / receiving data between each apparatus which comprises the game system 1 is determined based on the specific specification of each apparatus, and is not specifically limited.
[0045]
The advertiser terminal 5 and the mobile phone 8 are terminal devices having a web browser function realized by hardware or software and hardware cooperation, and a predetermined Internet address is obtained by a URL (Uniform Resource Locators) or the like. By designating, it is possible to access an arbitrary website via the Internet 4 and browse a web page.
[0046]
Further, the advertiser terminal 5 and the mobile phone 8 display a screen based on information transmitted from the management server 2 via the Internet 4 by the function of the web browser, and further the advertiser terminal 5 and the mobile phone. The information input by the input device 8 is transmitted to the management server 2 via the Internet 4.
Further, the advertiser terminal 5 and the mobile phone 8 display a web page transmitted from the management server 2 by a web browser on the display screen. Further, the mobile phone 8 receives the e-mail transmitted from the management server 2 and displays various information on the text and header of the received e-mail on the display screen.
[0047]
Here, as information transmitted / received between the management server 2 and the advertiser terminal 5 or the mobile phone 8, for example, HTML (HyperText Markup Language), XML (Extensible Markup Language), DHTML (Dynamic HTML), etc. Web page written in the markup language of the above, but is not particularly limited, for example, only composed of HTML file, GIF (Graphics Interchange Format) and JPEG (Joint Photographic Experts Group) , Including image data files in a format compliant with standards such as TIFF (Tagged Image File Format) and BMP (Bitmap) , WAV, MP3 (MPEG-1 AudioLayer-III), MIDI (Musical Instrument Digital Interface) and other audio data file formats conforming to standards, CGI (Common Gateway Interface), ASP (Active Server), etc. As long as it can be processed by a general web browser, such as a program provided with an external program, a script including a description in a script language such as a Java (registered trademark) script or a VB (Visual Basic) script. Further, the file may be a file described in the markup language extended based on the specific specifications of the advertiser terminal 5 or the mobile phone 8.
[0048]
The base station 7 establishes a wireless communication line with a plurality of mobile phones 8 and mediates data transmission / reception between the mobile phone 8 and the Internet 4. The base station 7 is connected to a public line network (not shown), and mediates signal transmission / reception between the mobile phone 8 and the public line network when a voice call is executed by the mobile phone 8. The gateway 6 is a device that executes communication processing such as communication protocol conversion, and mediates communication between the base station 7 and the mobile phone 8 and communication via the Internet 4.
[0049]
FIG. 4 is a flowchart showing the operation of the management server 2 in the advertisement information registration process executed between the management server 2 and the advertiser terminal 5 of the game system 1 as the present embodiment.
[0050]
In step S11, when the management server 2 detects an access from the advertiser terminal 5, whether or not the advertiser who uses the accessed advertiser terminal 5 is already registered in the management server 2, that is, this It is determined whether or not the advertiser information regarding the advertiser is stored in the advertiser information storage unit 35 of the database 3.
[0051]
Here, when the advertiser who uses the advertiser terminal 5 is an unregistered advertiser, the management server 2 moves to step S12 and transmits the advertiser information to the advertiser terminal 5. The advertiser registration process for obtaining and transmitting the advertiser information to be transmitted is executed. And the management server 2 transfers to step S13, stores the acquired advertiser information in the advertiser information storage part 35, and returns to step S11.
[0052]
On the other hand, when the advertiser who uses the advertiser terminal 5 is a registered advertiser (step S11; Yes), the management server 2 moves to step S14 and accepts the login process by the advertiser terminal 5 . In this login process, authentication of ID information and password transmitted from the advertiser terminal 5 is executed.
Thereafter, the management server 2 proceeds to step S15, determines whether or not the authentication of the advertiser terminal 5 is successful, and returns to step S14 if the authentication fails.
If the authentication is successful, the management server 2 receives the advertisement information transmitted from the advertiser terminal 5 in step S16, and stores it in the advertisement information storage unit 34 in step S17 based on the received advertisement information. Update processing such as addition / deletion of the advertisement information being executed is executed.
[0053]
FIG. 5 is a flowchart showing the operation of the management server 2 in the new game start process executed between the management server 2 and the mobile phone 8 in the game system 1.
[0054]
When the management server 2 detects access from the mobile phone 8 in step S21, whether or not the user who uses the accessed mobile phone 8 has already been registered in the management server 2, that is, user information regarding this user is stored in the database. 3 is stored in the user information storage unit 32.
[0055]
If the user who uses the mobile phone 8 is an unregistered user, the management server 2 moves to step S22, requests the mobile phone 8 to transmit user information, and acquires the transmitted user information. Execute user registration processing. And the management server 2 transfers to step S23, stores the user registration information acquired previously as user information in the user information storage part 32 with the answer of a questionnaire, and returns to step S21.
[0056]
On the other hand, when the user who uses the mobile phone 8 is a registered user (step S21; Yes), the management server 2 moves to step S24 and accepts a login process by the mobile phone 8. In this login process, authentication of the user ID and password transmitted from the mobile phone 8 is executed.
Thereafter, the management server 2 proceeds to step S25, determines whether or not the mobile phone 8 has been successfully authenticated, and returns to step S24 if the authentication has failed.
If the authentication is successful, the management server 2 executes a new game setting process (FIG. 6) for making various settings for starting a new game with the mobile phone 8 in step S26. End the process.
[0057]
Here, the new game setting process executed in step S26 of FIG. 5 will be described in detail.
FIG. 6 is a flowchart showing a new game setting process executed between the management server 2 and the mobile phone 8 in the game system 1, in which (a) shows the operation of the mobile phone 8, and (b) Indicates the operation of the management server 2.
[0058]
In step S <b> 41 of FIG. 6B, the management server 2 generates screen data of a new game start screen and transmits the screen data to the mobile phone 8.
[0059]
In step S31 of FIG. 6A, the mobile phone 8 receives the start screen data transmitted from the management server 2 and displays the start screen on the display screen.
Here, when the user performs an input operation for instructing the start of the game based on the start screen displayed on the display screen of the mobile phone 8, the mobile phone 8 transmits a game start request to the management server 2 in step S32. To do.
[0060]
In step S42 of FIG. 6B, the management server 2 receives the game start request transmitted from the mobile phone 8, and proceeds to step S43 to generate character selection data for selecting a game character. To the mobile phone 8.
[0061]
In step S33 of FIG. 6A, the cellular phone 8 receives the character selection data transmitted from the management server 2 and displays a screen based on the received data. Here, when an input operation for selecting a character is performed by the user based on the displayed screen, the mobile phone 8 transmits a character determination request including information indicating the character selected by the user (step S34).
[0062]
The management server 2 receives the character determination request transmitted from the mobile phone 8 in step S44 of FIG. 6B, and based on the information included in the received character determination request, in step S45 the user game in the database 3 The user game information stored in the information storage unit 33 is updated.
Then, the management server 2 proceeds to step S46, generates first scene setting data for setting the first scene, and transmits it to the mobile phone 8.
[0063]
In step S35 of FIG. 6A, the mobile phone 8 receives the initial scene setting data transmitted from the management server 2 and displays a screen based on the received data. Here, when the user performs an input operation for designating the location and date / time of the first scene based on the displayed screen, the mobile phone 8 requests the initial scene setting including information indicating the location / date and time designated by the user. Is transmitted (step S36).
[0064]
The management server 2 receives the initial scene setting request transmitted from the mobile phone 8 in step S47 of FIG. 6B, and based on the information included in the received initial scene setting request, in step S48, the database 3 The user game information stored in the user game information storage unit 33 is updated.
Then, the management server 2 proceeds to step S49, generates game access data for accessing the game site in accordance with the set date and time of the first scene, and transmits the game access data to the mobile phone 8 to perform this processing. Exit.
[0065]
The mobile phone 8 receives the game access data transmitted from the management server 2 in step S37 of FIG. 6A, and ends this process.
[0066]
Here, the game access data is information for accessing the management server 2 at the date and time set as the first scene by the mobile phone 8 and starting the game from the first scene. URL of the website provided in Then, when the user who uses the mobile phone 8 accesses the management server 2 based on the game access data, the game process described below is executed.
[0067]
7 and 8 are flowcharts showing game processing executed between the management server 2 of the game system 1 and the mobile phone 8, in which (a) shows the operation of the mobile phone 8, and (b) Indicates the operation of the management server 2.
[0068]
In step S51 of FIG. 7A, the mobile phone 8 accesses the management server 2 based on the game access data received in the new game setting process (FIG. 6).
[0069]
In step S <b> 71 in FIG. 7B, the management server 2 accepts login processing by the mobile phone 8. In this login process, authentication of the user ID and password transmitted from the mobile phone 8 is executed. Thereafter, the management server 2 proceeds to step S72, determines whether or not the authentication of the mobile phone 8 has been successful, and if the authentication has failed, the management server 2 proceeds to step S73 and ends this processing.
If the authentication is successful, the management server 2 reads out user game information related to the user who uses the mobile phone 8 from the user game information storage unit 33 of the database 3 in step S74. Subsequently, the management server 2 proceeds to step S75, compares the date and time of the first scene included in the read user game information with the date and time when the mobile phone 8 accessed, and based on the difference, the user game The user game information in the information storage unit 33 is updated.
[0070]
The game process shown in FIG. 7 is for making a virtual date with the game character, and the time when the mobile phone 8 is accessed corresponds to the time when it arrives at the date waiting. For this reason, the management server 2 determines whether or not the user is in time for the date by comparing the date and time set as the first scene with the date and time when the mobile phone 8 accessed, and based on the determination result The game parameters relating to success or failure of the game in the user game information are changed.
[0071]
Subsequently, the management server 2 moves to step S76 in FIG. 7B, and stores it in the advertisement information storage unit 34 based on the date and time of the first scene included in the user game information read in step S74. The searched advertisement information is searched, and the corresponding advertisement information is extracted. Then, the management server 2 proceeds to step S 77, generates event / item selection data, and transmits it to the mobile phone 8.
[0072]
The event / item selection data generated in step S77 is data including the advertising target of the advertising information extracted in step S76 as an item, and includes display data for displaying detailed information regarding each advertising target. Contains.
Further, the event / item selection data generated in step S77 includes information indicating the start date / time of the event and the required time when each event or item is selected. The information indicating the start date and time and the required time is determined based on the time information indicating the date and time related to the advertisement target among the advertisement information extracted in step S76.
[0073]
In step S52 of FIG. 7A, the cellular phone 8 receives the event / item selection data transmitted from the management server 2, and displays a screen based on the received data on the display screen.
When the user performs an input operation for selecting an event and an item based on the screen displayed on the mobile phone 8, the mobile phone 8 displays an event item indicating the event and the item specified by the user in step S53. A decision request is transmitted to the management server 2.
[0074]
In step S78 of FIG. 7B, the management server 2 receives the event / item determination request transmitted from the mobile phone 8 and proceeds to step S79 to show the event and item indicated by the received event / item determination request. Based on the above, the user game information stored in the user game information storage unit 33 is updated. That is, the user game information is updated according to which event and item the user has selected.
[0075]
Thereafter, the management server 2 moves to step S80 and creates a message from the game character based on the updated user game information and the user information stored in the user information storage unit 32.
Then, the management server 2 proceeds to step S81, calculates the end time of the event selected by the user of the mobile phone 8, based on the start time and the required time of the event, and the calculated end In accordance with the time, the message created in step S80 is transmitted to the mobile phone 8.
[0076]
The mobile phone 8 receives the message transmitted from the management server 2 in step S54 of FIG. 7A and displays it on the display screen.
Then, the mobile phone 8 shifts to step S55 in FIG. 8A and displays a screen requesting the user to input whether to shift to the next event or end the current scene. . Here, when the user inputs to shift to the next event, the mobile phone 8 shifts to step S56, transmits an event selection request to the management server 2, and the mobile phone 8 of FIG. The process returns to step S52.
[0077]
When the management server 2 receives the event selection request transmitted from the mobile phone 8 in step S82 in FIG. 8B, the management server 2 returns to step S76 in FIG. 7B.
[0078]
In addition, when the user inputs to end the current scene in step S55 of FIG. 8A, the cellular phone 8 stands by for information transmission from the management server 2 as it is.
[0079]
When the event selection request is not transmitted from the mobile phone 8 in step S82 of FIG. 8B, the management server 2 proceeds to step S83 and based on the user game information stored in the user game information storage unit 33, It is determined whether or not the next scene access, that is, the next date with the character is permitted.
Here, when the user game information is in a state indicating that the current scene is successful, the management server 2 moves to step S84 and stores scene setting data for setting the next scene. Generate and send to mobile phone 8.
[0080]
In step S57 of FIG. 8A, the mobile phone 8 receives the scene setting data transmitted from the management server 2 and displays a screen based on the received data. Here, based on the displayed screen, when an input operation for designating the location and date / time of the scene is performed by the user, the mobile phone 8 transmits a scene setting request including information indicating the location / date and time designated by the user. To do.
[0081]
The management server 2 receives the scene setting request transmitted from the mobile phone 8 in step S85 of FIG. 8B, and, based on the information included in the received scene setting request, in step S86, the user of the database 3 The user game information stored in the game information storage unit 33 is updated.
Then, the management server 2 moves to Step S87, generates game access data for accessing the game site in accordance with the set date and time of the scene, transmits it to the mobile phone 8, and ends this processing. To do.
[0082]
The mobile phone 8 receives the game access data transmitted from the management server 2 in step S59 of FIG. 8A, and ends this process.
[0083]
On the other hand, in step S83 of FIG. 8B, if the user game information is not in a state indicating success of the current scene and the next access is not permitted, the management server 2 proceeds to step S88 and ends the game. The user game information stored in the user game information storage unit 33 is updated so that information indicating the Then, the management server 2 moves to step S89, creates a message indicating that the game has ended to the user, transmits it to the mobile phone 8, and ends this processing.
[0084]
The mobile phone 8 receives and displays the message transmitted from the management server 2 in step S60 of FIG. 8A, and ends this process.
[0085]
Here, various screens displayed by the mobile phone 8 in the new game setting process (FIG. 6) and the game process (FIGS. 7 and 8) will be described as examples.
FIG. 9 is a diagram showing a setting screen 81 as an example of a screen displayed by the mobile phone 8 in step S35 of FIG.
[0086]
A setting screen 81 shown in FIG. 9 is a screen displayed based on the initial scene setting data generated by the management server 2 and transmitted to the mobile phone 8 in step S46 of FIG.
The setting screen 81 displays options for location, date, and time, and the user designates a desired option from the options displayed on the setting screen 81. Each of these options is an actual location or actual date and time.
Note that when specifying the location and date / time of the scene, the user can freely enter the location and date / time on the mobile phone 8, but in order to reduce the processing load on the management server 2, It is preferable to use a selective formula.
[0087]
FIG. 10 is a diagram illustrating an example of a screen displayed by the mobile phone 8 in step S <b> 52 of FIG. 7A, (a) shows the selection screen 82, and (b) shows the advertisement display screen 83.
The selection screen 82 shown in FIG. 10A is a screen that is generated based on the event / item selection data generated by the management server 2 in step S77 of FIG. .
[0088]
The selection screen 82 displays options for events and items. The items in these options are advertisement targets of the advertisement information extracted from the advertisement information storage unit 34 in accordance with the scene location and date / time in step S76 of FIG. 7B. For example, option 1. The item is a cafe store. This store is an advertisement target of advertisement information extracted from the advertisement information stored in the advertisement information storage unit 34 based on the advertisement information extracted based on the location of the scene. is there.
[0089]
Therefore, when a user who uses the mobile phone 8 tries to select an event and an item for the purpose of proceeding with the game, the user inevitably sees the advertising target displayed as the item. Also, if you want to make the game progress more interestingly, you will be interested in advertising objects.
[0090]
Note that the options on the selection screen 82 are options that can select an event and an item together. That is, option 1. Is an option for simultaneously selecting an event of eating and an item of the store.
As described above, the selection of the event and the item in the game system 1 may employ a method of selecting the event and the item separately, or the event and the item are integrated as shown in the selection screen 82. A method of selecting as may be adopted.
[0091]
When any option is selected on the selection screen 82, an advertisement display screen 83 including a detailed advertisement regarding the item of the selected option is displayed on the screen of the mobile phone 8.
FIG. 10B shows options 1. The advertisement display screen 83 when is selected is shown. The advertisement display screen 83 has options 1. Store images, business hours, recommended products, and the like are displayed as advertisements for stores that are subject to advertisement. In addition, on the advertisement display screen 83, options 1. When an event of eating at a cafe is selected, the time required for the event may be displayed.
The display data for displaying the advertisement display screen 83 in FIG. 10B is included in the event / item selection data transmitted from the management server 2 to the mobile phone 8 in step S77 in FIG. 7B. .
[0092]
FIG. 11 is a diagram showing another example of the screen displayed by the mobile phone 8 in step S52 of FIG. 7A, where FIG. 11A shows a selection screen 84 and FIG. 11B shows an advertisement display screen. 85 is shown.
The selection screen 84 shown in FIG. 11A is a screen displayed based on the event / item selection data generated by the management server 2 and transmitted to the mobile phone 8 in step S77 of FIG. .
[0093]
The selection screen 84 displays options for selecting an item in the event of purchasing a birthday present. All of these items are advertisement targets and are actual products.
When any item is selected on the selection screen 84, an advertisement display screen 85 including a detailed advertisement of the selected item is displayed on the screen of the mobile phone 8. FIG. 11B shows options 1. The advertisement display screen 85 when the item is selected is shown. The advertisement display screen 85 displays an image, a feature, a price, and the like of a product as an advertisement to be advertised. The display data for displaying the advertisement display screen 85 in FIG. 11B is included in the event / item selection data transmitted from the management server 2 to the mobile phone 8 in step S77 in FIG. 7B. .
[0094]
In this way, by adopting the advertising target as an item in the game, the user can be strongly impressed with the content to be advertised, and since the advertisement is a component of the game, the possibility of being ignored is low. Thereby, a high advertising effect can be obtained. Furthermore, the reality of a game is heightened because the store and goods which exist actually comprise a game, and the interest property of a game can be improved.
[0095]
FIG. 12 is a diagram showing an example of a screen displayed by the mobile phone 8 in step S54 of FIG. 7A, where FIG. 12A shows a message display screen 86 and FIG. 12B shows an advertisement display screen 87. .
[0096]
A message display screen 86 shown in FIG. 12A is a screen displayed based on the message generated by the management server 2 in step S80 of FIG. 7B and transmitted to the mobile phone 8 in step S81.
In the message on the message display screen 86, the impression of the character is described and the actual store is introduced. This store is an advertising target of advertising information extracted from the advertising information storage unit 34. That is, the message displayed on the message display screen 86 is an advertisement to be advertised.
[0097]
When the store name portion underlined in the message displayed on the message display screen 86 is selected by the user's input operation on the mobile phone 8, the display screen of the mobile phone 8 displays FIG. The advertisement display screen 87 shown in FIG.
The advertisement display screen 87 displays an advertisement target image introduced on the message display screen 86 and advertisements such as the location, business hours, and product introduction. Note that the display data for displaying the advertisement display screen 87 in FIG. 12B may be transmitted from the management server 2 to the mobile phone 8 together with the message in step S81 in FIG. The message may be transmitted from the management server 2 to the mobile phone 8 by operating the mobile phone 8 while the message display screen 86 is displayed.
The advertisement display screen 87 can also display link information to a website related to the product displayed on the advertisement display screen 87.
[0098]
Further, the advertisement target included in the message display screen 86 can also be extracted from the advertisement information storage unit 34 based on a questionnaire response included in the user information stored in the user information storage unit 32. In this case, an advertisement taking into account the user's preference can be performed, and a higher advertising effect can be obtained.
[0099]
The management server 2 generates display data for displaying the advertisement display screen 83, the advertisement display screen 85, and the advertisement display screen 87, and transmits the display data to the mobile phone 8 (steps S77 and S81 in FIG. 7B). ), It is preferable to update the information related to the display frequency of the advertisement display screen and the billing for the advertisement fee stored in the advertiser information storage unit 35. The information updated in this way notifies the advertiser of the number of times the user browsed the advertising target requested by the advertiser, and further collects a predetermined advertising fee from the advertiser according to the number of times the user browsed. It can be used for advertising management business.
[0100]
As described above, according to the game system 1 as an embodiment of the present invention, the management server 2 selects an advertisement target during a game based on the advertisement information stored in the advertisement information storage unit 34 of the database 3. Since it is used as an item, it is possible to give a strong impression of the advertising object to the user who uses the mobile phone 8. That is, since the user who uses the mobile phone 8 pays attention to the selection of the item in order to make the game successful, the degree of attention to the advertisement target displayed as the item inevitably increases. Thereby, the advertising target is not ignored by the user, and a high advertising effect is obtained. Moreover, since the item which appears in a game is an advertising object, the interest property of a game can be improved by adding reality to the game which brings a virtual experience. Thereby, it becomes possible to attract a strong interest to the advertising object which is an item in the game, and a higher advertising effect can be obtained.
[0101]
In addition, since the user game information stored in the user game information storage unit 33 is updated according to which item the user using the mobile phone 8 has selected, the selection of the item greatly affects the success or failure of the game. . Thereby, since a user's interest is attracted strongly with respect to the advertisement information as an item, a high advertising effect can be obtained.
[0102]
Further, in the game process, the management server 2 extracts the advertisement information in the advertisement information storage unit 34 based on the date and time of the scene, and the advertisement target of the extracted advertisement information is an option when the user selects an item. Generate data for event / item selection. For this reason, since the user perceives the advertisement information strongly related to the item set by the user as an item, the user's interest can be more strongly attracted, and a high advertising effect can be obtained.
[0103]
In particular, since the events and items included in the event / item selection information generated by the management server 2 are extracted based on the actual date and time, the game progresses in synchronization with the actual date and time. By incorporating the presentation of information about the advertising object into the progress of the game, the game can have a sense of reality and can be more interesting. Furthermore, the event included in the event / item selection information has a required time and start date / time set based on the time information stored as the advertisement information in the advertisement information storage unit 34. It is possible to strongly recognize temporal information. Therefore, a higher advertising effect can be expected by showing various information related to the advertising target to the user.
[0104]
In the game system 1 as the above embodiment, a love simulation game is provided. However, the present invention is not limited to this. For example, a management simulation game or an RPG (role playing game) is provided. It is good also as what provides. In any of these games, an item appears as an article, service, or the like during the game. Therefore, as in the above-described embodiment, if the game uses an advertising target as an item, a high advertising effect can be obtained.
[0105]
In addition, details such as a specific hardware configuration of each part constituting the game system 1 can be appropriately changed, and is not particularly limited.
[0106]
【The invention's effect】
As described above, according to the present invention, the user who operates the game using the terminal device can be made aware of the advertising target as an item in the game. And high advertising effectiveness can be obtained.
[Brief description of the drawings]
FIG. 1 is a diagram showing a configuration of a game system 1 as an embodiment of the present invention.
FIG. 2 is a block diagram showing a configuration of a management server 2 shown in FIG.
3 is a diagram schematically showing an internal configuration of a database 3 shown in FIG. 1. FIG.
4 is a flowchart showing advertisement information registration processing executed by the management server 2 shown in FIG.
FIG. 5 is a flowchart showing a new game start process executed by the management server 2 shown in FIG. 1;
6 is a flowchart showing a new game setting process executed between the management server 2 and the mobile phone 8 shown in FIG. 1, in which (a) shows the operation of the mobile phone 8, and (b) shows the operation. The operation of the management server 2 is shown.
7 is a flowchart showing game processing executed between the management server 2 and the mobile phone 8 shown in FIG. 1, in which (a) shows the operation of the mobile phone 8, and (b) shows the management server. 2 shows the operation.
8 is a flowchart showing game processing executed between the management server 2 and the mobile phone 8 shown in FIG. 1, in which (a) shows the operation of the mobile phone 8, and (b) shows the management server. 2 shows the operation.
9 is a diagram showing a setting screen 81 as an example of a screen displayed in step S35 of FIG. 6 by the mobile phone 8 shown in FIG.
10 is a diagram showing an example of a screen displayed in step S52 of FIG. 7A by the mobile phone 8 shown in FIG. 1, where (a) shows a selection screen 82 and (b) shows an advertisement display. A screen 83 is shown.
11 is a diagram showing another example of the screen displayed in step S52 of FIG. 7A by the mobile phone 8 shown in FIG. 1, in which FIG. 11A shows a selection screen 84, and FIG. An advertisement display screen 85 is shown.
12 is a diagram showing an example of a screen displayed in step S54 of FIG. 7A by the mobile phone 8 shown in FIG. 1, where (a) shows a message display screen 86, and (b) shows an advertisement. A display screen 87 is shown.
[Explanation of symbols]
1 Game system
2 management server
3 Database
4 Internet
5 Advertiser terminals
6 Gateway
7 base stations
8 Mobile phone

Claims (11)

A game system comprising: a terminal device; and a game management device that is connected to the terminal device via a communication line, and advances a game using a predetermined item in response to an operation by the terminal device,
A storage device for storing an advertising object to be advertised;
The game management device advances the game by using the advertising target stored in the storage device as the item, and transmits information indicating the item to the terminal device,
The terminal device displays information indicating the item transmitted from the game management device;
A game system characterized by The game management device generates item selection information including a plurality of the items and transmits the item selection information to the terminal device,
The terminal device receives item selection information transmitted by the game management device, selects a specific item from the plurality of items included in the item selection information,
The game management device is to advance a game using the item selected by the terminal device,
The game system according to claim 1, wherein the game management device generates the item selection information including an advertisement target stored in the storage device. The terminal device designates a game progress condition by the game management device,
The game management device advances the game using the item according to the progress condition specified by the terminal device, and extracts an advertisement target from the advertisement targets stored in the storage device based on the progress condition The game system according to claim 1, wherein the game system is used as an item. The game management device generates an event in which one or both of a start date and time or a required time is designated in the game,
When the event is generated, in synchronization with the actual date and time, the item is started at one or both of the start date and time of the event and / or after the required time has elapsed since the event occurred. The game system according to any one of claims 1 to 3, wherein information to be transmitted is transmitted to the terminal device. The storage device stores time information indicating date and time or required time in association with the advertisement target,
The game management device associates one or a plurality of the items with the event, selects an advertisement target to be used as the item, and selects one or both of the start time and the elapsed time of the event as the selected advertisement. The game system according to claim 4, wherein the game system is determined based on time information stored in the storage device in association with an object. In a game management device that is connected to a terminal device via a communication line and that advances a game using a predetermined item in response to an operation by the terminal device,
Connected to a storage device that stores the advertising object to be advertised,
Using the advertising object stored in the storage device as the item to advance the game, and transmitting information indicating the item to the terminal device;
A game management device. Generating item selection information including a plurality of the items, and advancing the game using the item selected by the terminal device from the plurality of items included in the item selection information,
The game management device according to claim 6, wherein the item selection information including the advertisement target stored in the storage device is generated. The game is progressed according to the progress condition specified by the terminal device, and based on the progress condition, the advertisement target is extracted from the advertisement targets stored in the storage device and used as the item. The game management device according to claim 7 or 8. In the game, an event in which one or both of the start date and time or the required time is specified is generated,
When the event is generated, in synchronization with the actual date and time, the item is started at one or both of the start date and time of the event and / or after the required time has elapsed since the event occurred. The game management device according to claim 5, wherein the information that is indicated is transmitted to the terminal device. Connected to the storage device for storing time information indicating a date and time or a required time in association with the advertising target,
Associating one or more items with the event and selecting an advertising target to be used as the item, associating one or both of the start time and elapsed time of the event with the selected advertising target, The game management device according to claim 9, wherein the game management device is determined based on time information stored in the storage device. A terminal device, a game management device that is connected to the terminal device via a communication line and advances a game using a predetermined item in response to an operation by the terminal device; An advertising method in a game system comprising:
The game management device causes the game to progress by using the advertising target stored in the storage device as the item, and transmits information indicating the item to the terminal device,
An advertisement method, wherein the terminal device displays information indicating the item transmitted from the game management device.

Images