JP2003099513A - Method of sales by catalog - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an effective method of sales by catalog whereby catalogs are distributed directly to a customer through an agent and information on the agent, information on an order taken and delivery of a product and information on the customer are controlled at headquarters unitarily. SOLUTION: The method comprises headquarters 1 and a plurality of agents 2 that contract with the headquarters 1. The headquarters 1 have an information processing means to perform control of order taking and delivery of products, management of customers and management of agents unitarily. The agents 2 distribute an order sheet with their code number and a column for filling in customer information and a product catalog to a customer 3. The customer 3 enters particulars in the column for filling in customer information of the order sheet and sends it to the headquarters 1.

Description

Description: BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a catalog sales method for introducing a product by a catalog and receiving an order from a customer. 2. Description of the Related Art Conventionally, a product catalog containing information on products has been sold to bookstores or directly mailed to homes and distributed to customers, and order forms attached to the product catalogs have been distributed. By receiving an order from the customer, the ordered product,
There are many catalog sales that deliver directly to customers.
According to this method, a customer can carefully select a product at home at his own convenience without having to visit a store each time. [0003] However, in the above catalog sales, except for the case where catalogs are sold at bookstores, a method of directly mailing catalogs to homes is adopted. And the cost is high. [0004] Recently, electronic commerce has been carried out in which a customer places an order from a product image presented on an information terminal screen by using the Internet. There are still many customers who prefer to order by looking at the actual catalog. [0005] In view of such circumstances, the present invention distributes a catalog directly to a customer through an agency,
It is an object of the present invention to provide an efficient catalog sales method in which headquarters manages the agency information, product order / delivery information, and customer information collectively. [0006] In order to achieve the above object, the present invention distributes a product catalog containing information on products to customers, and places an order from the customer using an order form attached to the product catalog. This is a catalog sales method for receiving and delivering ordered products directly to customers.It has a headquarters and a plurality of agents who contract with the headquarters, and the headquarters manages product ordering / delivery management, customer management, and agency management. Providing information processing means to perform batch processing, and in each of the above-mentioned agencies, distribute the order form and the product catalog provided with the code number of the agency and the customer information entry field to the customer, Then, after filling out the prescribed items in the customer information entry column of the order form, the order form is sent to the headquarters, and the agent code number, customer information and order information described in the order form are sent to the headquarters. Is input to the information processing means and stored, and from the stored information, it is set so that order information for each agency and order information for each customer can be distinguished and taken out, and based on the order information for each agency, every predetermined period. Aggregate the sales amount of products by agency, manage the agency such as paying commissions according to the sales amount to each agency, and based on the above order information by customer,
The gist is a catalog sales method that performs order management and delivery management of goods and customer management. [0007] Next, an embodiment of the present invention will be described in which a cosmetics manufacturer performs a catalog sales operation with each cosmetics chain store as an agency. In this example, as shown in FIG. 1, a cosmetics manufacturer functions as a catalog sales business headquarters 1, and a cosmetics chain store functions as an agent 2 in accordance with an agent contract with the headquarters 1. Although only one agency 2 is shown in the figure, there are of course a plurality of agencies 2. First, the headquarters 1 is based on an agency contract,
A predetermined number of catalogs are sent to each agency 2.
In addition, among the products listed in the catalog, pamphlets and product samples for product description created by the manufacturer,
If there are various tools for sales promotion, they will be sent together. On the other hand, the agency 2 distributes the sent catalog to customers 3 who come to the store, for example, by stacking the catalog on a cashier counter. If there are free samples, etc., they will be distributed together. If there are various sales promotion tools, they will be used appropriately. Also, if there is a question from the customer 3 regarding the product or catalog sales, it is answered. [0011] Then, the customer 3 receiving the catalog,
As in the case of normal catalog sales, examine the products listed in the catalog at home, etc., and if there is a desired product, fill in the prescribed items on the order form (postcard specification or fax specification) attached to the catalog Then, place an order by mail or fax to Headquarters 1. In the headquarters 1 receiving the order, the ordered product is delivered to the customer 3 based on the information entered in the order form.
The payment is collected from the customer 3 by an appropriate method. Headquarters 1
Then, the order is based on the catalogs distributed by which distributors 2 are sequentially recorded, and the product sales amount is totaled for each distributor 2 for each predetermined period (for example, every month). A fee corresponding to the sales amount (for example, 20% of the sales amount) is paid to each agency 2. The headquarters 1 collectively performs order receiving and delivery of the above-mentioned products, customer management, and agency management.
The information processing means 4 shown in FIG. The information processing means 4 comprises a general personal computer, and comprises an input means 5, a screen display means 6, and a storage means 7.
And control means 8 for controlling the whole. Then, the information described in the order form sequentially sent from the customer 3 is input in accordance with a predetermined format through the input means 5 and is stored in the storage means 7. [0014] The accumulated information is set so as to be able to be separately taken out of the order information by agency and the order information by customer. Based on the order information by agency, as described above, the accumulated information is set every predetermined period. A series of agency management in which the sales amount of goods is totaled for each store 2 and a commission corresponding to the sales amount is paid is performed. Also,
Similarly, on the basis of the customer-specific order information extracted from the accumulated information, the order receiving / delivery management and the customer management of the product are performed. Next, an order form attached to the catalog will be described. The purchase order may be in the form of a postcard or a fax, so that it can be sent by mail, and is usually of both specifications so that customer 3 can select and order the more convenient one. Is attached. For example,
Explaining the postcard specification, the address and postal code of the headquarters 1 to which the order is sent, a stamp-unnecessary mark, and the like are printed on the upper surface of the order form. And
Below this, as shown in FIG. 3, an entry column 10 for obtaining customer information, product delivery information, and the like is printed. [0016] At the top of the entry column 10 above, "Please fill in the necessary items, and if there is a change from the time of the previous application,
……please. Is displayed, and
Based on the information entered at the time of the first application, the customer 3 is marked only when there is a change, and only when there is such a mark, the information of that part is updated. In the lower row, there are provided a column 12 for entering the name and date of birth of the orderer, and a guardian column 13 for use when the person is under 18 years old. Below this, an order entry address entry field 14 and a telephone number field 15 are provided. Below this, there are provided an entry field 16 for the payment method desired by the orderer and an entry field 17 for designating the desired day of the week for delivery. As shown in FIG. 4, a heading 18 of "order postcard" is displayed on the back of the postcard specification order form as shown in FIG. , A catalog number entry column 20 is provided. Note that the "customer number" is a number assigned by the headquarters 1 to the customer 3 who has ordered the product once. When the product is sent, "the customer number will be this number,
Enter this number for your next order. Is given to the customer 3 together with a statement such as This number display is used as a sticker to set a large number of
(Sent together with the product), it is preferable that the customer 3 does not need to fill in each time. The "catalog number" is a serial number displayed on the distributed catalog itself. On the right side of the entry columns 19 and 20, there is provided a column 21 for entering the destination when the orderer wants to receive the product at a place other than his / her home. An order column 22 for entering a number, a product name, a unit price, a quantity, and the like is provided. In the lower left margin of the order column 22,
The character 23 of "(Store code seal field)" is displayed,
Agency 2 handling this catalog in the space below
The shop code number is stamped on the stamp. The stamp is distributed to each agency 2 in advance by the headquarters 1. Of course, instead of the stamp, a set of a large number of stickers with shop code numbers may be used, and the sticker may be attached to the space. Therefore, the headquarters 1 receiving the order form in which the required items are filled in the above-mentioned entry fields 10 and the like from the customer 3 who wants to purchase the goods, the data written in the order form is sent to the information processing means 4. Are sequentially stored in the storage means 7 by using the input means 5 of FIG. FIG. 5 shows a display of the screen display means 6 at the time of the data input. On this screen, for a customer who has a customer number, enter the customer number (member ID) and the customer data for that customer number will be displayed on a screen with all customer data entered.
Only the items marked with “changed” need to be corrected. In addition, for the customer 3 who has not placed a customer number and places an order for the first time, a new customer number is assigned, and data on the customer is sequentially input based on the order form. Further, in FIG. 5, when the item 30 of “(2) detailed information” is clicked, a screen for inputting data relating to the ordered product (data entered in the order column 22 in FIG. 4) is displayed (not shown). Therefore, according to the screen display, data on the ordered product is input. The accumulated information obtained in this way is taken out separately for the order information for each agency and the order information for each customer.
Used for a series of agency management, product order / delivery management and customer management. As described above, according to the above catalog sales method, each cosmetics chain store distributes the catalogs to the customers 3 who come to the store as the agency 2, and the main cosmetics maker becomes the headquarters 1 to receive orders for products. , Delivery, payment collection, etc. are performed collectively, so that catalog sales operations over a wide area can be efficiently performed. In particular, the head office 1 manages the management of payment of commissions to each agency 2 and the management of order receipt / delivery of goods, customer management, etc. using only the information obtained from the order form.
Since this can be performed collectively, there is an advantage that the management cost can be reduced. Agent 2
Has the advantage that it does not need to have inventory and does not need funds, so it is easy to participate in the system. Since the commission received by the participating agency 2 is paid in accordance with the order amount (sales amount) from the customer 3 of the agency 2, the catalog distribution and the customer attraction are devised to the agency 2. Has the side effect of increasing awareness of cooperation in achieving results. In the above example, the cosmetics maker is the headquarters 1 and each cosmetics chain store is the agency 2, but the operations of the headquarters 1 and the agency 2 may be performed in any form. No problem. The agency 2 may be an individual. Further, in the above example, the order from the customer 3 is received by mail or fax, but the order may be received by telephone. In that case, be sure to ask for the agency code number in addition to the series of customer information. In addition, the headquarters 1
May be displayed in advance, and the customer 3 himself / herself can input the order details on the terminal screen using an Internet terminal. In this case, the data relating to the order can be immediately dropped into the storage means 7 of the head office 1 as electronic information, which is preferable. As described above, according to the catalog selling method of the present invention, the agency distributes the catalog directly to the customer, and the headquarters collectively performs the order receiving, delivery, and collection of the goods. As a result, catalog sales operations over a wide area,
It can be implemented efficiently. In particular, management of payment of commissions to each agency, etc. using only the information obtained from the order form,
Since the management of orders and delivery of goods and the management of customers can be performed collectively at the head office, there is an advantage that management costs can be kept low. In addition, the agency does not need to have inventory and does not need funds, and thus has an advantage that it is easy to participate in the system.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is an explanatory diagram of function sharing in one embodiment of the present invention. FIG. 2 is an explanatory diagram illustrating a configuration of an information processing unit used in the embodiment. FIG. 3 is an explanatory diagram showing a configuration of an order form surface used in the embodiment. FIG. 4 is an explanatory view showing a configuration of an order form back surface used in the embodiment. FIG. 5 is an explanatory diagram of an example of a screen displayed on a screen display unit of the information processing unit in the embodiment. [Description of Signs] 1 Headquarters 2 Agency 3 Customer

Claims (1)

[Claim 1] A catalog sales method for distributing a product catalog containing information on products to a customer, receiving an order from the customer according to an order attached to the product catalog, and directly delivering the ordered product to the customer. The headquarters and a plurality of agents who contract with the headquarters are provided, and the headquarters is provided with information processing means for collectively performing product order / delivery management, customer management, and agent management, and At the store, distribute the order book and the product catalog provided with the code number of the agent and the customer information entry field to the customer, and provide the customer who desires the product with the prescribed information in the customer information entry field of the order form. And send the order form to the headquarters.At the headquarters, the agency code number, customer information and order information described in the order form are input to the information processing means and accumulated, That From the product information, it is set so that order information by agency and order information by customer can be distinguished and extracted.Based on the order information by agency, the product sales amount by agency is aggregated for each predetermined period, and according to the sales amount. Agency management, such as paying commissions to each agency, and based on the above customer-specific order information,
A catalog sales method characterized by performing order management, product order management and customer management.