JP2003050934A - Device and method for providing leaflet and other advertisement medium sample - Google Patents

Abstract

PROBLEM TO BE SOLVED: To create a leaflet, etc., which can increase the sales promotion effect of articles or services that a person who distributes and uses the leaflet of a retail, etc., handles while eliminating the need for the operation for requesting a trader to create the leaflet and other advertisement media, working out for its design, making arrangements, and so on and unnecessary costs. SOLUTION: Leaflets and other advertisement medium samples are provided as information which can be browsed and processed on an information processing terminal 1 of a user of the leaflets and other advertisement media so that they can be downloaded. The frequency of downloading of each advertisement medium sample is counted and while advertisement medium samples are deleted in the increasing order of their frequencies, new advertisement medium samples are provided instead.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an improvement in an apparatus and method for providing a sample that can be used as data when a retail store such as a rice store or a liquor store creates an advertisement medium such as a leaflet, and particularly, to handle the same. The present invention relates to providing an advertising medium sample capable of enhancing the sales promotion effect of a product or a handling service.

[0002]

2. Description of the Related Art For example, in retail stores such as liquor stores and rice stores, simple advertising media such as leaflets are often used to advertise products and services such as liquor and rice handled by themselves. Advertising media such as leaflets are generally printed by the user (distributor) of the leaflets at retail stores, etc., or if you want to save the effort, ask a printer to print them. There were many

In any case, however, regarding the overall configuration such as the layout and size of the items to be posted on the leaflets to be created, the sales copy (publicity phrase), the design of the color scheme, etc., the leaflets of retail stores, etc. It was necessary for the user (distributor) of the printer to decide to some extent and create it, or to ask the printer to do so, which was very troublesome. In addition, these are not just formal issues such as design, especially in retail stores such as rice stores and liquor stores, not only selling rice and liquor as products, but also discounts and special offers to customers. It is necessary for business management to promote sales by acquiring new customers by providing additional services as campaigns. Distributing leaflets, etc. in order to widely inform customers of the content of these additional services to be provided. However, with regard to the content of additional services that should be widely known by such leaflets, etc., it is necessary for the users of other advertising media such as leaflets to come up with the content of the additional services. It was not possible to judge whether it would be effective in acquiring new customers.

In this case, it may be possible to request the advertiser or the like to carry out a series of procedures for creating a leaflet, etc. from designing to printing, but it takes time and effort to select the advertiser to be requested. At the same time, it is not always easy to judge whether or not it is a good company such as the ability to create a leaflet that can be expected to have a real sales promotion effect, and in fact, a leaflet created by an advertiser. There was a problem that was not necessarily supported by the effectiveness of the sales promotion effect. In addition, even after selecting an advertising agency, it is troublesome and lacks speed because it requires a long time to discuss the matters to be posted on the leaflet, the number of circulations, etc. when making a request. In case of sudden need for reprinting, etc., it is necessary to contact an advertising agency, etc., which is time-consuming and lacks promptness. I couldn't always get it. At the same time, if you request a vendor, even if it costs a certain amount, and as a result, you can expect a sufficient sales promotion effect for the content of the campaign to be notified by the leaflets to be distributed, the request There was also a problem that hesitated.

In consideration of these points, predetermined data relating to products and the like are processed by an information processing device to appropriately determine and change the layout and the like, thereby saving labor and wasted time when creating a leaflet. Means for achieving the above have been proposed (JP-A-9-231206 and JP-A-10-24).
No. 7199, No. 11-29127, No. 11-66336, No. 11-110571.
See the official gazette. )

[0006]

However, in these conventional techniques, a person who creates a leaflet by configuring a layout of the leaflet can efficiently determine information to be posted on the leaflet when actually creating the leaflet. However, it is not possible to simplify the troubles such as requests and meetings that occur to users of leaflets such as retailers who request the creation of leaflets.

[0007] In order to simplify the work on the side requesting the creation of such a leaflet (such as a retail store that distributes and uses the leaflet), a printer or the like provides information on the products to be posted on the leaflet. It is conceivable that a leaflet or the like that is a requester may provide the leaflet via a network and use such data to create a leaflet (Japanese Patent Laid-Open No. 11-195).
No. 023).

However, in any of the above-mentioned conventional techniques, the data such as the price of the product is processed only in accordance with the predetermined layout, and when the leaflet is first created, the user of the leaflet such as a retail store may use it. At the same time as having to devise and give instructions to the overall structure, etc., what kind of additional services should be made widely known to customers by leaflets, etc., that the customer truly desires and leads to sales promotion by acquiring new customers There was a problem that made no sense when it came to deciding what to include.

[0009] In addition, these conventional techniques have a low degree of freedom in designing leaflets to be created because they only efficiently select and process a combination of data such as prices related to products, and request for creation. It was not always possible to adequately meet a wide variety of needs and preferences of users of leaflets who are persons. In particular, since these conventional techniques mainly concern only the work efficiency of creating a leaflet, and pay little attention to the sales promotion effect of the resulting leaflet, create a leaflet that can be expected to have a sufficient sales promotion effect. It was not always possible, and it was almost difficult to guarantee it.

In order to simplify the work of selecting the design by the user of the leaflet, which is the client, in the printer, it may be possible to present a sample of the leaflet, but is the design of the sample eye-catching? Needless to say, whether the content of additional services that should be made known by means of leaflets, etc., is merely a presentation of the design, and does not necessarily lead to sales promotion. It is not always easy for the user to devise the leaflet, and because the flyer is created by the printing company, it is not always easy to take prompt action at the convenience of the user of the leaflet, and at a reasonable cost. In that respect, the same problem as in the above-mentioned conventional technique occurs.

In view of the above-mentioned problems, the problem to be solved by the present invention is to make a request for a trader to make a leaflet or other advertising medium, to devise a design at that time, and to waste work. Offering leaflets and other advertising media samples that can create leaflets that can enhance the sales promotion effect of products or services handled by those who distribute and use leaflets of retail stores, etc., while eliminating unnecessary costs An object is to provide an apparatus and a providing method.

[0012]

As a first means for solving the above problems, the present invention provides information connected to an information processing terminal of a user of a leaflet or other advertising medium via a communication means. A device for providing leaflets and other advertising medium samples provided with a central processing unit, wherein the information providing central processing unit stores a plurality of leaflets and other advertising medium samples created by the creator of the leaflets and other advertising medium samples. Along with this leaflet or other advertising medium sample, sample providing means for providing the information medium terminal of the user of the advertising medium in a viewable and downloadable manner through the communication means,
By the sample management means for managing the storage of the leaflets and other advertising medium samples to be provided by this sample providing means in the sample providing means and the deletion from the sample providing means, and the information processing terminal of the user for each advertising medium sample. The sample managing means has a download accounting means for accounting the number of times downloaded, and the sample managing means is an advertising medium sample with a small number of times downloaded, which is accounted by the download accounting means among a plurality of advertising medium samples provided by the sample providing means. The present invention provides an apparatus for providing an advertisement medium sample, such as a leaflet or the like, characterized by periodically or arbitrarily deleting from the advertisement medium sample providing means and storing a new advertisement medium sample in the advertisement medium sample providing means.

As described above, only the samples with a high download number are sequentially deleted from the advertising medium samples which are not frequently downloaded by the users of the leaflets and other advertising media and which are not necessarily highly noticeable. By remaining, the sample has a design that catches the eye of the customer, and in particular, by differentiating the content of the additional service to be posted between each advertising medium sample, the additional content that the customer truly wants to provide is provided. Only the leaflets and other advertising media samples that can expect a sufficient sales promotion effect with the service are provided, and the accuracy of the provided leaflets will be high, so the design that catches the eye of the customer and the true provision by the customer Wishing to buy a product or role in a retail store, etc. that distributes and uses leaflets by making decisions without considering the content of additional services. It can be of sales activities or promote the provision activities.

Further, in this case, the user of the leaflet or the like can create the leaflet only by printing the leaflet or other advertisement medium sample selected and downloaded by himself / herself by the information processing device or the like of the user himself / herself. It is not necessary to devise the design of advertising media such as leaflets or the contents of additional services to be provided, and at the same time, you can freely print any number of prints without requesting a vendor etc.
Since it is possible to set the printing time, the number of times to print, etc., it is possible to easily create a leaflet without requesting a contractor, work such as meetings, etc. It is possible to promptly and appropriately deal with the target itself, and further, while sufficiently reducing the cost for producing a leaflet or other advertising medium, it is possible to achieve a sufficient sales promotion effect.

As a second means for solving the above problems, the present invention is the first solving means, wherein the sample providing means indicates the number of downloads for each advertising medium sample counted by the download counting means. The present invention provides a device for providing leaflets and other advertising medium samples, which is not provided so as to be viewable to the information processing terminal of the user of the advertising medium.

In this way, by not displaying the download number of each advertising medium sample, whether or not the additional service or the eye-catching design that the customer wants to provide is different from the popular vote, the number of downloads is large. It is possible to aggregate the objective judgments of users of leaflets that have accessed the sample providing means, not the results dragged by the judgments of others such as whether it is an advertising medium sample, and the accuracy of the leaflets to be posted, that is, , It is possible to objectively improve the ratio of advertising media samples with high sales effect.

As a third means for solving the above-mentioned problems, the present invention provides the information providing central processing unit according to any one of the first and second solving means, wherein the user advertises for each user. The present invention provides a device for providing leaflets and other advertising medium samples, which further comprises a usage fee calculation means for calculating a usage fee according to the number of times the medium sample is downloaded.

As described above, if the usage fee is automatically calculated according to the number of downloads for each user, the administrator of the providing device can simplify the trouble of calculating the usage fee, and of course, the calculation is omitted. Since it is possible to prevent uncollected fees due to, etc., it is possible to reliably collect usage fees, and at the same time, users of advertising media such as leaflets use their own by collating with the number of downloads etc. It is possible to grasp the charges accurately. In this case, in particular, if the usage fee is calculated from the number of downloads recorded for each advertising medium sample by, for example, distributing the number of downloads for each advertising medium sample counted by the download counting means to each user, It is possible to eliminate the need to count the number of downloads for each.

As a fourth means for solving the above-mentioned problems, the present invention provides the information processing central processing unit in any one of the above-mentioned first to third solving means, in which the leaflet stored by the download storage means. Other advertisement medium samples, which are provided with a margin calculation means for calculating a margin to be returned to the creator of the relevant leaflet and other advertisement medium samples according to the number of downloads for each other advertisement medium sample. The present invention provides a providing device.

As described above, when the margin to be returned to the creator of the advertising medium sample is calculated according to the number of downloads for each advertising medium sample, the designer or the like who designs the advertising medium sample can certainly and Figure out an advertising media sample that offers legitimate profits according to the evaluation, and at the same time results, in particular, designs that can get more downloads and additional services that lead to customer acquisition Therefore, the accuracy of the leaflets provided can be further improved.

[0021] Further, this provides the creator of the advertising medium sample with an opportunity to widely see the advertising medium sample of the design devised by himself, and at the same time, to receive a payment for the use thereof. Therefore, especially when the creator is a designer or other person who is engaged in designing, it is possible to give a business opportunity to secure a customer (user) who requests the creation of the design, while a leaflet. Providing users with the opportunity to select a leaflet with an excellent design saves the user the trouble of devising a design for the leaflet, and at the same time creates an advertising medium sample. Since it is possible to mediate between the person and the user of the advertising medium such as a leaflet, the user of the creator such as selecting the creator, making a request to the creator, and making a meeting It is possible to eliminate between. In addition, as a result, without reducing profits for designers, etc., at the same time, it is possible to reduce expenses for making leaflets and the like for users of the client leaflets and other advertising media samples, and at the same time promote sales promotion. can do.

If the creator of the advertising medium sample or the planner of the campaign contents such as additional services to be included in the advertising medium sample is the user who also uses the leaflet or other advertising medium, , As a person who actually provides additional services, there is a high possibility that he / she will plan and come up with a highly effective sales promotion effect as the content of the additional services that should be posted on leaflets and other advertising media. In addition to the sales promotion effect of using the media sample, it is possible to receive a legitimate evaluation and profit for planning and devising the additional service by itself.

The present invention provides, as a fifth means for solving the above-mentioned problems, in any one of the above-mentioned first to fourth solving means, the information providing central processing unit uses each advertising medium sample. The sales promotion effect that shows the relationship between each advertising medium sample and the sales by the advertising medium sample based on the sales information such as the sales amount of the user for a certain period using the arbitrary advertising medium sample received from the The system further comprises sales promotion effect information management means for generating and managing information, and the sample providing means can browse the sales promotion effect information by this sales promotion effect information management means together with each advertisement medium sample for each advertisement medium sample. The present invention provides a device for providing leaflets and other advertising medium samples characterized by providing.

As described above, if the test data (sales promotion effect information) regarding the actual sales promotion effect is also provided for each advertising medium sample, the design catches the eye of the customer, or the addition on the leaflet is added. The user such as a leaflet, etc. understands the additional services etc. of the content desired by the customer by checking whether the specific service is what the customer really wants and leads to sales promotion. It is possible to objectively grasp the correlation between the sample and the sales promotion effect and determine whether or not to download, and it is possible to more surely contribute to the sales promotion of the person who uses the advertising medium sample.

As a sixth means for solving the above-mentioned problems, the present invention is the above-mentioned fifth solution means, wherein the sample management means of the information providing central processing unit has a plurality of advertisements provided by the sample providing means. Either one or both of an advertising medium sample that has been downloaded by the download accounting means and has a small number of downloads, or an advertising medium sample that has a low sales promotion effect in the sales promotion effect information generated by the sales promotion effect information management means And a new advertisement medium sample are stored in the advertisement medium sample providing means at regular intervals or arbitrarily, and a new advertisement medium sample is stored in the advertisement medium sample providing means. is there.

In this way, if the leaflets and other advertising media are deleted in consideration of both the number of downloads and the sales promotion effect, only advertising media samples that can be expected to have a really high sales effect are obtained. Therefore, the accuracy of the leaflets and other advertising medium samples provided by the sample providing means can be further enhanced.

As a seventh means for solving the above-mentioned problems, the present invention comprises an information providing central processing unit connected to an information processing terminal of a user of a leaflet or other advertising medium via a communication means. This is a device for providing leaflets and other advertising medium samples, and this information provision central processing unit stores a plurality of leaflets and other advertising medium samples created by the creator of the leaflets and other advertising medium samples, as well as this leaflets and other advertisements. To a sample providing means for providing a media sample in a viewable and downloadable manner in an information processing terminal of a user of an advertising medium via a communication means, and a sample providing means for leaflets and other advertising medium samples to be provided by this sample providing means Using each advertising media sample with sample management means to manage the storage and removal of samples from the sample delivery means Sales promotion showing the relationship between each advertising medium sample and the sales by the advertising medium sample for each advertising medium sample based on the sales information such as the sales amount of the user for a certain period using the arbitrary advertising medium sample received from the user The system further comprises sales promotion effect information management means for generating and managing effect information, and the sample providing means can browse the sales promotion effect information management means together with each advertisement medium sample for each advertisement medium sample. The present invention provides a device for providing leaflets and other advertising medium samples characterized by providing.

As described above, by merely providing the sales effect promotion information of the leaflets and other advertising medium samples together so that they can be browsed, the appropriate leaflets and other advertising medium samples can be downloaded to improve the sales effect of the user. Can contribute to increasing.

The present invention provides, as an eighth means for solving the above-mentioned problems, in the seventh solving means, the sample managing means promotes sales among a plurality of advertising medium samples provided by the sample providing means. The advertising medium sample having a low sales promotion effect in the sales promotion effect information generated by the effectiveness information management unit is deleted from the advertisement medium sample providing unit on a regular or arbitrary basis, and a new advertisement medium sample is stored in the advertisement medium sample providing unit. The present invention provides an apparatus for providing leaflets and other advertising medium samples.

As described above, not only the sales promotion effect information is provided in a viewable manner, but also the leaflets and other advertising medium samples to be provided by the sample providing means are selected on the basis of the sales promotion effect information. It is possible to increase the accuracy of the provided leaflets and other advertising medium samples by providing only the highly effective leaflets and other advertising medium samples.

The present invention provides a ninth means for solving the above problems, and in any one of the fifth to eighth solution means, the information providing central processing unit is a user who uses each advertising medium sample. Point-of-sale information management system (Point
to of sales system: A system that manages sales, inventory, and purchases by using product barcodes, etc., as required below, "POS system"
Is abbreviated. ), The sales promotion effect information management means of the information processing central processing unit receives sales information such as the sales amount of the user from this user's POS system. A providing device is provided.

As described above, when the sales information is received from the POS system of the user, the providing device can quickly and accurately receive the sales information, and the user who provides the sales information has an extra report. No more hassle.

The present invention provides, as a tenth means for solving the above-mentioned problems, in any one of the above-mentioned first to ninth means, the information providing central processing unit causes the information of the user of the advertisement medium sample to be recorded. Accept the order information of the goods or services posted on the sample advertising media entered in the processing terminal via communication means, and notify this order information to the producer or wholesaler of the goods or the service provider or agent. The present invention provides a device for providing leaflets and other advertising medium samples, which is further provided with an order mediating means.

As described above, not only simply providing an advertisement medium sample such as a leaflet, but also ordering the products and services listed in the advertisement medium sample and processing them,
If you want to purchase the products listed in the flyer or other advertising media samples, you do not need to search the supplier of the posted products and order the products separately from creating the flyer. It is possible to quickly and efficiently respond to sales and provision of products, services, etc. promoted by the advertising medium samples such as leaflets provided by the provision means, and provide comprehensive management support. at the same time,
Since the leaflet and other advertising medium samples also function as a kind of advertisement for the producer of the product or the service provider, it is possible to expect a sales / promotion promotion effect while reducing operating expenses. It is possible to bring benefits to all three users such as leaflets and other advertising media sample users, creators, and product producers.

As an eleventh means for solving the above-mentioned problems, the present invention provides the information processing central processing unit according to the tenth solution means, in the advertisement medium sample from the order information received by the order mediating means. Order recording means for recording the number of orders received for each product or service, and the number of orders received by this order recording means is browsed on the information processing terminal of the user of the advertising medium for each product or service listed in the advertising medium sample. The present invention provides a device for providing leaflets and other advertising medium samples, which is further provided with an order status providing means that is possible to provide.

As described above, when the number of orders is calculated from the order information recorded for each product posted in each advertising medium sample, the number of products with a large number of sales is related to the selling products without a new market survey. By providing this information at the same time as being able to generate information, users of leaflets and the like can understand the products that are selling well and trends in services, so formulate management strategies such as selecting future products to handle. In doing so, appropriate judgment can be made as an important reference material.

The present invention provides, as a twelfth means for solving the above-mentioned problems, in any of the first to eleventh solving means, the sample providing means is a type of a product or a service to be published in an advertising medium sample. The present invention provides a device for providing an advertisement medium sample such as a leaflet or the like, which provides each advertisement medium sample separately for each type or for each type of user of the advertisement medium sample.

As described above, if each advertisement medium sample is provided separately for each type of product or service posted and for each industry, the user of the advertisement medium handles it by himself without performing unnecessary search. Or, you can browse only the advertising medium samples related to the products or services that are scheduled, and you can efficiently perform the work of creating advertising medium samples such as leaflets, and you can also directly compare it with the desired advertising medium such as leaflets. A sample can be selected.

The present invention provides, as a thirteenth means for solving the above-mentioned problems, in any one of the first to twelfth solving means, the sample providing means is information capable of processing the stored advertising medium sample. The present invention provides a device for providing leaflets and other advertising medium samples, which is provided as downloadable as.

Thus, for example, if a leaflet or other advertising medium sample is provided as processable image data such as a file saved in the ".PDF" format, the user who downloads the leaflet or other advertising medium sample will
Just enter the store name, address, contact information such as telephone number, unique information such as price, and especially the desired information,
You can customize the leaflet for each user and easily print and create the leaflet.

The present invention also provides a method for providing the following leaflet and other advertising medium samples using the above-mentioned first to fourteenth solving means and the like. That is, the present invention provides, as a fourteenth means for solving the above problems,
A method for providing a leaflet or other advertisement medium sample for providing a leaflet or other advertisement medium sample to a user information processing terminal of a leaflet or other advertisement medium connected to a providing device having an information providing central processing unit via a communication means. That is, a plurality of leaflets and other advertising medium samples created by the creator of the leaflets and other advertising medium samples by the sample providing means of the information providing central processing unit are stored, and the leaflets and other advertising medium samples are communicated through the communication means. Storage and storage in the sample providing means of leaflets and other advertising medium samples to be provided by the sample providing means by the sample managing means of the information providing central processing unit and provided so as to be viewable and downloadable on the information processing terminal of the user of the advertising medium. Controls deletion from the sample providing means and downloads the information providing central processing unit. The number of times downloaded by the information processing terminal of the user is counted for each advertising medium sample by the counting means, and the download counted by the download counting means among the plurality of advertising medium samples provided by the sample providing means by the sample management means Providing leaflets and other advertising media samples, characterized in that the advertising media sample that has been subjected to a small number of times is deleted from the advertising media sample providing means at regular intervals or arbitrarily and a new advertising media sample is stored in the advertising media sample providing means. It provides a method.

The present invention provides, as a fifteenth means for solving the above-mentioned problems, in the fourteenth solving means, the number of downloads for each advertising medium sample counted by the download counting means is calculated by the user of the advertising medium. The present invention provides a method of providing leaflets and other advertising medium samples, which are not provided to the information processing terminal in a viewable manner.

The present invention provides, as a sixteenth means for solving the above-mentioned problems, in each of the fourteenth and fifteenth means for solving the above, by the use fee calculation means of the information providing central processing unit, In addition, the present invention provides a method of providing leaflets and other advertising medium samples, characterized in that the usage fee is calculated according to the number of times the user has downloaded the advertising medium samples.

The present invention provides, as a seventeenth means for solving the above-mentioned problems, in any one of the fourteenth to sixteenth solution means, by the margin calculation means of the information providing central processing unit and by the download counting means. A method of providing a leaflet or other advertising medium sample characterized by calculating a margin to be returned to the creator of the relevant leaflet or other advertising medium sample according to the number of downloads of each recorded leaflet or other advertising medium sample. Is provided.

The present invention provides, as an eighteenth means for solving the above problems, in any one of the fourteenth to seventeenth means for solving the problems described above, by the sales promotion effect information managing means of the information providing central processing unit. From the sales information such as the sales amount of the user for a certain period of time using the arbitrary advertising medium sample received from the user who used the advertising medium sample, each advertising medium sample for each advertising medium and the sales by the advertising medium sample Advertising and other advertisements characterized by generating and managing sales promotion effect information indicating a relationship, and providing the sales promotion effect information together with each advertisement medium sample for each advertisement medium sample by the sample providing means An apparatus for providing a medium sample is provided.

The present invention provides, as a nineteenth means for solving the above problems, in the eighteenth solution means, the sample management means of the information providing central processing unit provides a plurality of advertisements provided by the sample provision means. Either one or both of an advertisement medium sample that has been downloaded by the download accounting means and has a small number of downloads, and / or an advertising medium sample that has a low sales promotion effect in the sales promotion effect information generated by the sales promotion effect information management means. And a new advertisement medium sample are stored in the advertisement medium sample providing means periodically or arbitrarily, and a new advertisement medium sample is stored in the advertisement medium sample providing means. is there.

The present invention provides, as a twentieth means for solving the above-mentioned problems, a communication means for an information processing terminal of a user of a leaflet or other advertising medium connected to a providing apparatus having an information providing central processing section. A method of providing a leaflet or other advertising medium sample through which a leaflet or other advertising medium sample is provided, wherein the sample providing means of this information providing central processing unit is provided by a plurality of creators of the leaflet or other advertising medium sample. The sample management means of the information processing central processing unit stores the leaflet and other advertising medium samples and provides the leaflet and other advertising medium samples in a viewable and downloadable manner at the information processing terminal of the user of the advertising medium via the communication means. Storage of leaflets and other advertising media samples to be provided by this sample providing means in the sample providing means and The sales of the user for a certain period of time using the arbitrary advertising media sample received from the user who used each advertising media sample by the sales promotion effect information management means of the information providing central processing unit that manages the deletion from the sample providing means. From the sales information such as the amount of money, the sales promotion effect information indicating the relationship between each advertisement medium sample and the sales by the advertisement medium sample is generated and managed for each advertisement medium, and the sample providing means performs each advertisement for each advertisement medium sample. The present invention provides a method for providing leaflets and other advertising medium samples, characterized in that sales promotion effect information is also provided in a viewable manner together with the medium samples.

The present invention is, as a twenty-first means for solving the above-mentioned problems, in the twentieth solution means, a sales promotion effect among the plurality of advertising medium samples provided by the sample providing means by the sample managing means. To periodically or arbitrarily delete an advertising medium sample having a low promotional effect in the promotional effect information generated by the information management means from the advertising medium sample providing means and store a new advertising medium sample in the advertising medium sample providing means. The present invention provides a method for providing leaflets and other advertising medium samples characterized by.

According to the present invention, as a twelfth means for solving the above-mentioned problems, in any one of the above-mentioned eighteenth to twenty-first means, the information providing central processing unit is a user who uses each advertising medium sample. A leaflet characterized in that it is connected to the point-of-sale information management system, and the sales promotion effect information management means of the information processing central processing unit receives sales information such as the sales amount of the user from the point-of-sale information management system of the user. It is intended to provide another method of providing an advertising medium sample.

The present invention, as a 23rd means for solving the above-mentioned problems, in any one of the 14th to 22nd solving means, the order mediating means of the information providing central processing unit is an advertising medium sample. While accepting the order information of the product or service posted on the sample of the advertising medium input in the information processing terminal of the user through the communication means, the order information is the producer or wholesaler of the product or the service provider or The present invention provides a method for providing leaflets and other advertising medium samples characterized by notifying an agent.

The present invention provides, as a 24th means for solving the above problems, in the 23rd solving means, an ordering means of the information providing central processing unit collects an advertisement medium sample from order information received by the order agency means. The number of orders for each product or service listed in is recorded, and the number of orders recorded by the order status providing means of the information processing central processing unit is advertised for each product or service listed in the advertising medium sample. The present invention provides a method of providing leaflets and other advertising medium samples, which are provided so that they can be browsed to an information processing terminal of a user of the medium.

The present invention provides, as a twenty-fifth means for solving the above-mentioned problems, in the solution means according to any one of the fourteenth to twenty-fourth means, the sample providing means provides a product or service to be placed in the advertisement medium sample. The present invention provides a method for providing leaflets and other advertising medium samples, which is characterized by providing each advertising medium sample by classifying each type or by the type of user of the advertising medium sample.

As a twenty-sixth means for solving the above problems, the present invention provides information for processing the stored advertising medium sample by the sample providing means in any one of the fourteenth to twenty-fifth solving means. The present invention provides a method for providing leaflets and other advertising medium samples, which are provided as downloadable as.

[0054]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described in detail with reference to the drawings. FIG. 1 and FIG. As shown in FIGS. 1 and 2, the device 10 includes an information processing terminal 1 for users of leaflets and other advertising media.
An information providing central processing unit 1 connected to the information processing unit 2 via a communication unit 2.
Equipped with 2.

(Communication Means and Information Processing Terminal of User of Advertising Media such as Flyers) As the communication means 2, for example, the Internet 3 can be used as shown in FIG. In the above form, the information providing central processing unit 12 functions as a Web server on the Internet. In this way, especially when the data is provided so that it can be browsed via the Internet 3,
If users of leaflets and other advertising media already have an environment where the Internet 3 can be used, there is no need to separately prepare a device or the like for connection, and the introduction cost can be reduced. it can.

However, the communication means 2 is not necessarily limited to the Internet 3 as long as it can reliably transmit image data and the like at an appropriate speed, and other suitable communication means such as so-called personal computer communication. Can be Further, the connection line of the user's information processing terminal 1 to these communication means 2 may be a public line network such as ISDN, PSTN, a dedicated line or CATV, or a wired or wireless type.

The information processing terminal 1 of the user of the leaflet or other advertising medium connected to the information processing central processing unit 12
Is generally a personal computer or the like owned by the user in consideration of the processing speed, the convenience of browsing, etc., but is not necessarily limited to the personal computer and the contents on the website If it can be processed appropriately so that it can be viewed and downloaded, it also includes mobile communication devices such as mobile phones,
In particular, the type is not limited.

(Information Providing Central Processing Unit) This information providing central processing unit 12 stores a plurality of leaflet and other advertising medium samples prepared by the creators of leaflet and other advertising medium samples, as shown in FIG. At the same time, the sample providing means 14 for providing the leaflet and other advertising medium samples so that they can be viewed and downloaded in the information processing terminal 1 of the user of the advertising medium via the Internet 3 which is the communication means 2, and the sample providing means 14. Sample management means 16 for managing storage and deletion of leaflets and other advertising medium samples to be provided in the sample providing means 14 and downloading for each advertising medium sample by the user's information processing terminal 1. It has a download accounting unit 18 for accounting the number of times performed.

(Sample providing means) Sample providing means 1
As shown in FIG. 1, 4 stores an advertising medium sample such as a leaflet created by a designer who designs a leaflet as image data that can be processed by an information processing device such as a personal computer, As shown in FIGS. 3 and 4, the Web on the Internet 3
It is provided so that it can be viewed and downloaded to the information processing terminal 1 of the user by a GUI (graphic user interface) on the site. That is, the sample providing means 12 has a role as a database in which the advertisement medium sample, which is image data, is registered in the information providing central processing unit 12 that functions as a Web server on the Internet, and is the content stored in this database. An advertisement medium sample is provided by data communication to the information processing terminal 1 of a user of a leaflet or other advertisement medium.

Therefore, the user of the advertisement medium such as the leaflet downloads the desired advertisement medium sample selected by the sample providing means 14 and takes in the image data of the advertisement medium sample into his / her information processing terminal 1. The advertisement medium sample can be printed by the user's own information processing terminal 1 to create a leaflet. For this reason, it is not necessary to devise the design of advertising media such as leaflets or the content of additional services to be provided, and at the same time, without any request to a vendor, etc. Since it is possible to set the printing time, the number of prints, etc.,
It is possible to easily create a leaflet without the need for meetings and the like, and to respond swiftly and appropriately to a sudden accident such as when an unexpected reprint is required. Further, it is possible to sufficiently reduce the cost for producing the leaflets and other advertising media, while sufficiently enhancing the sales promotion effect.

In this case, the sample providing means 14 can compress the image data of the advertising medium samples and list them as thumbnails, as shown in FIG. 3, so as to facilitate browsing and comparison and examination of a plurality of advertising medium samples such as leaflets. In order to provide each of the thumbnails with the original data of the advertising medium sample or the data stored for the magnified display in association with each thumbnail to select and determine each thumbnail, as shown in FIG. It is desirable to set so that each advertisement medium sample can be browsed.

The advertisement medium sample to be provided by the sample providing means 14 is the simple 1 shown in FIG.
An example is a leaflet that can be printed as a single document, but the leaflet is not necessarily limited to this leaflet, and any other advertising medium that can be printed relatively easily, such as a pamphlet, etc. You can also do it. Also, the advertising medium samples to be registered as a database are not limited to those created by designers or the like who design the leaflets as described above, but were submitted by the general public or users distributing leaflets, etc. It is also possible to use ones created by the administrator of the providing device 10 or the like, and further, the plan of campaigns such as additional services to be included in the advertising medium sample is planned by the user. Based on the plan, the design should be an advertising medium sample made by the designer,
The plan may be an administrator of the apparatus 10 and the design may be an advertising medium sample made by a designer or a user, and is not particularly limited.

When the providing device 10 provides advertisement medium samples relating to a plurality of types of goods or services, the sample providing means 14 uses the leaflets and other advertisement medium samples created in this manner as advertisement media. It can be provided separately for each type of product or service listed in the sample. That is, it is possible to provide the list screen with the thumbnails for each type of product or service. As a result, the user of the advertising medium can browse only the advertising medium sample relating to the product or service which he / she is handling or is planning to handle, without performing unnecessary searches.
It is possible to efficiently perform the work of creating an advertisement medium sample such as a leaflet, and also to directly select each advertisement medium sample such as each leaflet or the like to select a desired advertisement medium sample.

Specifically, for example, in the case where the providing device 10 handles the advertisement medium samples relating to rice and alcoholic beverages, a database is constructed for each advertisement medium sample relating to rice or each advertisement medium sample relating to alcoholic beverages, and the advertisement mediums are constructed. This can be handled by setting each database to be accessible on the top page of the sample. In addition, by providing a means for searching for a product or service of the type for which the advertisement medium sample is desired to be viewed on the top page regarding the advertisement medium sample, only the data of the advertisement medium sample regarding the corresponding product or service is extracted from the database of the advertisement medium sample. It is also possible to respond by providing them collectively. In the latter case, the image data of each advertising medium sample can be dealt with by adding and storing a file name or the like to be an index at the time of search.

In this case, the unit setting of the type of goods or services can be arbitrarily performed. Specifically, it is not a unit of product name such as rice and liquor, but also among rice, for example, for each varieties registration such as sasanishi, Koshihikari, and among liquor, for each raw material such as western sake, sake, beer, wine, etc. It is also possible to provide an advertisement medium sample with setting units such as. In addition, in the above example, rice, alcoholic beverages, etc. have been described as examples of products to be posted in the advertising medium sample, but of course, other products such as electric appliances and the like, further, massage, massage, It may be a service such as laundry (so-called cleaning), and there is no limitation on the product or service to be published in the advertising medium sample.

The provision of the advertisement medium sample by the sample providing means 14 is not necessarily limited to the provision of each type of the product or service, and for example, each industry of the user of the advertisement medium sample, that is, Of course, it is also possible to provide for each advertising medium sample that collectively lists products or services that are highly likely to be handled by the same company, such as alcoholic beverages and soft drinks sold at liquor stores, etc.
The administrator of the providing device 10 can arbitrarily set it according to the needs of the user of the advertisement medium such as a leaflet.

Further, in this case, the sample providing means 14
Provides the stored advertising medium sample as downloadable information that can be processed. Specifically, as described above, the advertisement medium samples are JPEG format, GIF format,
Although it can be saved as image data in various formats such as bitmap format, it can be easily edited with commercially available software, and can be viewed and downloaded by saving as a ".PDF" format file. Is desirable. As a result, the user who downloaded the leaflet or other advertising medium sample uses the information processing terminal 1 to download the advertising medium sample, and obtains unique information such as his / her store name, location, contact information such as a telephone number, and price. Moreover, it is possible to customize a leaflet for each user simply by inputting desired information and the like, and it is possible to easily print / create an original leaflet. In this case, it is desirable that the advertisement medium sample be provided as a plurality of types of information according to the OS (operating system) of the information processing terminal 1 of the user, as shown in FIG.

(Download Counting Means) The download counting means 18 counts the number of times downloaded by the user's information processing terminal 1 for each advertising medium sample provided by the sample providing means 14 in this way.
Specifically, this download accounting unit 18 is a CGI.
The number of downloads is counted by a so-called counter by the (common gateway interface), and at the same time, the number of downloads is accumulated for each advertising medium sample and constructed as a database.
In this case, not only the number of downloads,
At the same time, it is possible to count the number of times the advertisement medium sample has been browsed without downloading the advertisement medium sample, using a so-called access counter.

The sample providing means 14 sends the number of downloads for each advertising medium sample thus recorded by the download accounting means 18 to the information processing terminal of the user of the advertising medium, as shown in FIG. It is desirable not to provide it so that it can be browsed. As a result, unlike the popularity vote, it is not the result of other people's judgment such as whether it is an advertising medium sample with a large number of downloads, whether it is an additional service to be offered to customers or whether it is an eye-catching design. , It is possible to collect objective judgments of users of leaflets and the like who have accessed the sample providing means 14, and improve the accuracy of the leaflets to be posted, that is, the ratio of the advertising medium samples that have an objectively high sales effect. You can

However, when the accuracy of the leaflets and other advertising media provided by the sample providing means 14 becomes sufficiently high as a result of the practice of the present invention, conversely, in addition to the above-mentioned number of accesses, downloading is performed. By displaying the number to show that many people are using the advertising medium sample, it is possible to increase the credibility of the leaflet or other advertising medium sample that can be expected to have a sufficient sales promotion effect. , By this, it is possible to provide one standard for the user of the leaflet or other advertising medium to select the leaflet, and at the same time, the user of the leaflet or other advertising medium can use the relevant advertising medium sample with peace of mind. You can

(Sample Management Means) Sample Management Means 1
6 is an advertisement medium sample providing means 1 which is an advertisement medium sample which has been downloaded by the download counting means 18 and has a small number of downloads among a plurality of advertisement medium samples provided by the sample providing means 14.
The advertisement leaf samples and other advertisement media samples are managed by deleting the advertisement media samples from the data No. 4 and storing new advertisement media samples in the advertisement media sample providing unit 14.

Specifically, as shown in FIG. 2, by monitoring the number of downloads for each advertising medium sample counted by the download counting means 18 as described above, the image data of the corresponding advertising medium sample is monitored. Is to be deleted from the sample providing means 14.

In this case, more specifically, the sample management means 16 downloads at least the number of times each advertisement medium sample has been downloaded, or at least one of the plurality of advertisement medium samples currently provided by the sample providing means 14. By displaying the advertisement medium sample having the smallest number of times on the display, the system administrator is notified of the advertisement medium sample to be deleted, and the advertisement medium sample is deleted by the operating system of the administrator of the providing apparatus 10. You can give instructions. According to this instruction, the administrator of the providing device 10 deletes the image data of the corresponding advertisement medium advertisement medium sample from the sample providing means 14 by operating, and instead, the image providing data of a new advertisement medium sample is provided by the operating sample providing means 14 To memorize. Accordingly, it is possible to manage the deletion and registration of the advertising medium sample in the sample providing means.

Further, the sample managing means 16 does not only indicate the advertising medium sample to be deleted by the display or the like as described above, but also, for example, one week or the like according to the number of downloads of each advertising medium sample monitored by itself. After determining the advertisement medium sample with the smallest number of downloads for each arbitrarily set periodic period, the image data of the advertisement medium sample is automatically deleted from the sample providing means 14 and instead prioritized in advance. It is also possible to set such that the image data of the new advertisement medium sample that has been saved by giving a ranking or the like is automatically registered in the sample providing means 14 according to the priority order. The sample management means 16 can appropriately manage the advertising medium sample by any of these processes.

As a result, the user of the leaflet or other advertising medium can not only download the leaflet sample but also obtain the leaflet or other advertising medium sample having a high sales promotion effect. That is,
The number of downloads by users of leaflets and other advertising media is low, and it is not necessarily highly likely that it will catch the eye. Samples with an eye-catching design and, in particular, Figure 3
As shown in Fig. 6, by differentiating the content of additional services to be posted between each advertising medium sample, it is possible to expect a sufficient sales promotion effect by posting the additional services that the customer truly wants to provide. Only flyers and other advertising media samples are provided, and the accuracy of the leaflets provided will be high, so you do not have to devise a design that catches the eye of the customer or the content of additional services that the customer truly wants to offer. By making a judgment, it is possible to promote a sales activity or a provision activity of a product or service in a retail store or the like that distributes and uses leaflets.

In this case, the sample management means 16
In the case of any of the above-mentioned processing, not only the deletion instruction by the display of the advertising medium sample to be deleted and the execution of the deletion, but also the processing of these It is also possible to set so that it can be arbitrarily performed by the operation of the administrator of the providing device 10. In addition, even when it is set to perform these processes periodically, the period is not limited to the above-mentioned one week, and can be arbitrarily set such as one month or two weeks. Furthermore, the number of advertising medium samples to be deleted in one processing is not necessarily limited to one advertising medium sample that has been downloaded the least number of times. For example, two or three advertising medium samples are provided. Can be arbitrarily set according to the total number of advertising medium samples provided by, the deletion / new registration cycle set as described above, and the like.

(Usage Charge Calculating Unit) Further, as shown in FIG. 2, the information providing central processing unit 12 calculates the usage charge according to the number of times the user downloads the advertising medium sample for each user. A charge calculation means 20 is also provided. The usage fee calculation means 20 stores information about the user in advance and, based on this information, the information processing terminal 1
The user connected to the information providing central processing unit 12 is recognized and specified via.

Specifically, first, to identify a user who wishes to use a leaflet or other advertising medium sample by using the providing device 10, a user such as a name, address, telephone number, or e-mail address is specified. Information, and if necessary, transfer by bank, transfer, credit card,
Information such as payment method for payment of desired usage charge such as debit card, IC card, electronic money, cash payment, etc., payment date, etc. in writing by FAX, or
By online registration, that is, the user inputs the information through the information processing terminal 1 and is received as electronic information by a registration screen (set and provided by the information providing central processing unit 12) or electronic mail, and the information is used. It is stored in the charge calculation means 20. In this case, in particular, in the case of online registration in which information related to these users is received as electronic information, the received electronic information can be processed and stored in the usage charge calculation means 20 as it is.

The usage fee calculation means 20 gives identification information composed of symbols and numbers for identifying the user to the user thus registered, and the information provision central processing unit 12 is provided with the identification information. Upon connection, the user recognizes the connected user from the identification number input and transmitted by the information processing terminal 1. This identification information is used by the usage fee calculation means 20 by electronic means to process the information processing terminal 1 of the user.
In addition to this, the user can be notified by mail separately. It should be noted that this identification information does not necessarily have to be information specifically set for identification, and information such as the name and telephone number of the connected user can be used as the identification information as it is. In addition, a password for permitting connection at the time of connection to the sample providing means 14 may be set, and the password may be used separately from the identification information or simultaneously with the identification information.

On the other hand, when the user who recognizes the connection downloads the advertisement medium sample, the usage fee calculation means 20 counts the number of times for each user, and the counted number of downloads is, for example, , The usage fee is calculated by accumulating a predetermined fee such as 300 yen for each download. In this case, the usage fee calculation means 20
May calculate the usage fee for each download, or for each period desired by the user or set by the administrator of the providing apparatus 10, such as one month, or at any time. Etc. can be set to calculate the usage fee. It should be noted that the usage fee per download is desirably displayed to the user of the leaflet or other advertising medium by displaying each advertising medium sample in the sample providing means 14 as shown in FIG.

The usage fee thus calculated can be linked to the bill issuing system by processing it in another bill issuing system (not shown) connected to the usage fee calculating means 20. Alternatively, the calculated usage charge may be printed by the information providing central processing unit 12 at predetermined intervals, and the like, so that the usage charge calculating unit 20 can be made to function as it is as a bill issuing system. As a result, the work of issuing a bill can be simplified. The charge required for downloading the advertising medium sample can be arbitrarily set by the administrator of the providing apparatus 10, and the set amount of money does not necessarily have to be the same for all the advertising medium samples.

Further, as described above, the usage fee calculation means 20 does not directly count the number of downloads by the user, but as shown in FIG. It is also possible to calculate the usage fee for each user using the number of downloads counted by the counting means 18. That is, when the download accounting unit 18 accounts for the number of downloads for each advertising medium sample, the download accounting unit 18 also acquires the identification information of the user who performed the download, and the downloads thus accounted for. The usage fee is calculated from the number of downloads recorded for each advertising medium sample, for example, by allocating the number to each user in the usage fee calculation means 20 each time or every predetermined period such as monthly. It can also be set to do so. According to this, it is not necessary to count the number of downloads for each user separately from the count for each advertisement medium sample by the download counting means 18.

As described above, if the usage fee is automatically calculated according to the number of downloads for each user, the administrator of the providing apparatus 10 can simplify the time and effort of calculating the usage fee. Since it is possible to prevent uncollected fees due to leakage, etc., it is possible to reliably collect usage fees, and at the same time, users of advertising media such as leaflets can check their own numbers by comparing with their own download numbers. It is possible to accurately grasp the usage fee.

(Margin calculating means) Further, the information providing central processing unit 12 creates a corresponding leaflet or other advertisement medium sample according to the number of downloads for each leaflet or other advertisement medium sample counted by the download counting means 18. A margin calculating means 22 for calculating a margin to be returned to the person is provided.

Specifically, this margin calculating means 22
As shown in FIG. 2, from the data regarding the number of downloads for each advertising medium sample accumulated in the download accounting unit 18, for each advertising medium sample paid by the user of the advertising medium for the accumulated number of downloads. , The usage fee for each advertising medium sample is recorded, and the amount of the usage fee is determined in advance with the creator of the advertising medium sample such as a designer, for example, The margin such as 30% of the usage fee is added up to calculate the margin to be returned to the creator of the advertisement medium sample.

Therefore, since the margin is calculated based on the data obtained by the download accounting means 18 with the download accounting means 18 as a starting point, it should be returned to the creator of the advertisement medium sample separately from the download accounting means 18. There is no need to count the number of special downloads to calculate the margin. In this case as well, the calculation of the margin may be performed every time the download is performed, or may be calculated periodically every predetermined period, or at any time of the administrator of the providing apparatus 10. It can also be set to.

Further, the margin for each advertising medium sample calculated by the margin calculating means 22 is printed together with the number of downloads and the rate for each advertising medium sample, so that the margin calculating means 22 can be used for payment details. It is possible to simplify the procedure for returning the margin by using as an issuing system of, or by linking with an issuing system of payment details and the like. When a certain creator creates a plurality of advertising medium samples, for example, recognition information or the like is given to each creator of the advertising medium samples and the margin calculating means 22 stores and registers the recognition information. Thus, even when a plurality of advertising medium samples are created, the margin can be calculated for each creator collectively.

By the calculation of the margin by the margin calculating means 22 as described above, for example, a designer or the like who designs an advertising medium sample can surely receive a legitimate profit according to the evaluation, and at the same time, the result can be obtained. To further improve the accuracy of leaflets provided, in particular, to make more efforts to devise advertising media samples that include designs that can get more downloads and additional services that lead to customer acquisition. You can Further, the present invention can be applied to calculation of a margin regarding an advertisement medium sample applied by a user of a leaflet or other advertisement medium, not necessarily a person who designs. Therefore, on the other hand, this margin calculation means 22 does not necessarily have to be applied, for example, when the manager of the providing apparatus 10 does not need to return a margin such as an advertising medium sample created by himself.

Further, the calculation of this margin provides the creator of the advertising medium sample with an opportunity to widely see the advertising medium sample of the design devised by him / herself, and at the same time receives the payment for the use thereof. In particular, when the creator is a designer or other person who is engaged in designing, it is possible to provide a sales opportunity to secure a customer (user) who requests the creation of the design. On the other hand, by providing the users of leaflets and the like with the opportunity to select leaflets with an excellent design, the user can save the trouble of devising the design of the leaflets and the like, and at the same time, it is an advertising medium. Since the creator of the sample and the user of the advertising medium such as a leaflet can act as an agent, the creator is selected, the creator is requested to make a meeting, and a meeting is held. The labor of the user and the like can be made unnecessary. Further, as a result, according to the present invention, it is possible to reduce the cost for creating a leaflet or the like of the user of the requester, such as a leaflet or other advertising medium sample, without reducing the profit of the designer or the like. At the same time, sales promotion can be promoted.

Further, in this case, as described above, the creator of the advertising medium sample or the planner of the campaign content such as additional services to be included in the advertising medium sample is also a flyer himself / herself recruited by applying. In the case of a user who uses other advertising media, as a person who actually provides the additional services, as a content of the additional services to be posted on the leaflets and other advertising media, the sales promotion effect is high. There is a high possibility of planning and devising things, and not only the sales promotion effect due to the use of advertising media samples,
You can also receive a legitimate evaluation and profit for planning and devising the additional service yourself. As described above, in the case of the advertising medium sample created by the user for the project and the designer for the design, this margin can be calculated so that the user and the designer can divide the margin equally. If the user or designer designs only the margin, it can be set so that the margin corresponding to it can be calculated, and the margin corresponding to the part in which each is involved can be calculated. it can.

(Sales promotion effect information managing means) Further, as shown in FIG. 2, the information providing central processing unit 12 uses a certain advertising medium sample received from a user who used each advertising medium sample for a certain period. A sales promotion effect information management unit that generates and manages sales promotion effect information indicating the relationship between each advertisement medium sample and the sales by the advertisement medium sample from the sales information such as the sales amount of the user of each advertisement medium sample. 24 is further provided.

When the sales promotion effect information management unit 24 generates the sales promotion effect information, the collection of the sales information as the basic data is first provided or provided by the sample providing unit 14. For each planned advertising medium sample, one or a plurality of experiments are carried out based on conditions suitable for discriminating the sales promotion effect from users (members) etc. registered in the usage fee calculation means 18, etc. This can be done by selecting a store and having each of the selected experimental stores actually use (distribute) the advertising medium sample for which sales information is to be acquired as a test case. In this case, the advertisement medium sample to be used as the test case is the administrator of the providing device 10 even if the selected user downloads it to the information processing terminal 1 of his / her own through the sample providing means 14. It may be created in advance for a test case.
In particular, in the case of an advertisement medium sample which is to be provided by the sample providing means 14, the latter can collect sales information.

Then, in each experimental store, at least 1) the number of transactions of the product or service posted on the advertising medium and 2) the sales amount of the transaction of the product or service posted on the advertising medium. Including, for example, 3) number of distributions, 4) distribution period, 5) distribution area, 6) number of new customers acquired, 7) information such as comments from the experimental store or customers is collected as sales information. The collected sales information is received by an electronic mail addressed to the providing device 10, or a storage medium storing the sales information is received by an appropriate method such as mailing or handing, or the sales information is written data. In that case, it can be received by an appropriate method such as FAX, mail, or handing. When the sales information is received by electronic means such as an electronic mail or a storage medium, the sales effect promotion information management means 24 receives the information.
If the data is used as it is and received by any other method, the manager of the providing apparatus 10 stores the data as electronic data in the sales promotion effect information management means 24 and registers it.

If the user has introduced a POS system, the information providing central information processing section 12 is connected to the POS system via the Internet 3 or other appropriate communication means 2 for sale. The promotion effect information management means 24 may be set so as to be able to automatically receive sales information such as the sales amount of the user from the POS system of the user. According to this, it is preferable that the providing device 10 can receive the sales information quickly and accurately, and the user who provides the sales information does not need extra trouble such as reporting.

Note that what kind of information should be collected as the sales information can be arbitrarily set by the administrator of the providing apparatus 10 and designated for each experimental store. Further, regarding the sales information to be collected, particularly 3) the number of distributions, 4) the distribution period, and 5) the setting of the distribution area, the providing device 10
It is possible to set and specify the number of sheets to be distributed, the region, and the period from the manager of, or it can be left to the discretion of each experimental store.

The sales promotion effect management means 24 processes the sales information thus received from each experimental store to generate sales promotion effect information. In this case, the sales promotion effect management means 24 uses, as the sales promotion effect information indicating the relationship between the advertisement medium sample and the sales, specifically, for each advertisement medium sample used as a test case, a plurality of the advertisement medium samples. From the above-mentioned sales information received from the experimental store, A) the total number of experimental stores, B) the number of distributions, the distribution period, the number of transactions of products or services posted on the advertising medium and the sales amount, and the average number of new customer acquisitions. , C) Distribution number, distribution period, number of transactions of products or services posted on the advertising medium and sales amount, maximum value of all sales information obtained at multiple experimental stores for the number of new customer acquisition and The minimum value, D) distribution area, E) comment from the experimental store or customer, and F) sales information for each experimental store are generated as a database.

In this case, as a concrete generation process of each sales promotion effect information, for the total number of experimental stores in A), by accumulating the number of units of sales information collected for the relevant advertising medium sample, B). For the average value of the above, by calculating the average value of a plurality of data received from each experimental store for 1) to 4) and 6) of the above sales information, and regarding the maximum value and the minimum value of C) Is the distribution area of D) and the experiment of E) by selecting the highest value and the lowest value from all the data received from each experimental store for 1) to 4) and 6) of the above sales information. Comments from stores or customers can be made by integrating 5) and 7) of the above sales information, respectively. For the sales information for each experimental store in F), the data received from each experimental store is used as it is, and if necessary, conversion processing, processing, etc., into a format suitable for provision by the sample provision means 14 described later are performed. It can be generated by

In this case, in order to obtain more accurate and precise sales promotion effect information, it is desirable to set a plurality of experimental stores as much as possible for one certain advertising medium sample, but it is not always necessary. It is not necessary to set a plurality of experimental stores, and when only a single experimental store is set, the above B) average value and C) maximum value and minimum value correspond to the data in the single experimental store as they are. It will be. Further, the above-mentioned sales promotion effect information generation processing is merely an example, and therefore, the sales promotion effect information generation processing by the sales promotion effect generation management means 24 is as follows.
The content of the process is not limited to the above process, and can be arbitrarily set as long as it is the information indicating the relationship between the advertising medium sample and the sales by the advertising medium sample.

Further, in the above-mentioned embodiment, an experimental store is specially set as a monitor in order to collect sales information, but it is not limited to such an experimental store setting, and it is particularly called an experimental store. It is also possible to collect the sales information in the normal business condition of the user who actually used the leaflet or other advertising medium sample without setting.

On the other hand, as shown in FIG. 2, the sample providing means 14 performs the sales promotion effect information management means 2 in this way.
The sales promotion effect information generated in step 4 is provided so that it can be browsed together with each advertising medium sample for each advertising medium sample. Specifically, the sales promotion effect information of the above A) to F) is provided as information that can be visually grasped by a graph or the like, or as the character information such as numerical values or characters, each advertising medium sample. It can be posted every time.

In this case, the sales promotion effect information can be provided by being posted at the same time in the vicinity of each advertisement medium sample, and particularly when the number of advertisement medium samples provided is large, sample providing means. On the advertisement medium sample providing screen 14 of FIG. 14, for each advertisement medium sample, in association with the sales promotion effect information of the corresponding advertisement medium sample in the database in which the sales promotion effect information of the sales promotion effect information management means 24 is stored. It is also possible to provide a shortcut for accessing the sales promotion effect information of the advertisement medium sample (so-called link), and to set it so that the connected user can browse by selecting and executing the shortcut as appropriate. .

In the sample providing means 14,
Thus, instead of simply providing the sales promotion effect information for each advertisement medium sample, for example, the average value of the number of transactions in the above B) of the sales promotion effect information is provided for a plurality of advertisement medium samples to be provided. High order, similarly, the order of the average value of sales amount in B) above, the order of the average value of new customer acquisition in B) above, or the highest value of the number of transactions in C) above. In the same manner, likewise in the above C), the highest sales amount is highest, and in the above C), the highest number of new customer acquisition is highest, and so on. In addition, it is possible to set so that the target advertising medium sample can be provided by reversely subtracting it from the sales promotion effect information. This will give users of leaflets and other advertising media samples
The criteria for selecting the advertising medium sample that matches the purpose of using the leaflet can be shown, and the user can appropriately select the leaflet.

As described above, if the test data (sales promotion effect information) regarding the actual sales promotion effect is also provided for each advertising medium sample, the design catches the eye of the customer, or the addition on the leaflet is added. Users such as leaflets, etc., understand the additional services etc. of the content desired by the customer, such as whether the specific service is what the customer really wants and leads to sales promotion. It is possible to objectively grasp the correlation between the sample and the sales promotion effect and determine whether or not to download, and it is possible to more surely contribute to the sales promotion of the person who uses the advertising medium sample. The provision of the sales promotion effect information generated by the sales promotion effect information management means 24 is similar to the confidentiality and non-disclosure of the number of downloads by the download accounting means 18, and the accuracy of the provided leaflets and other advertising media. Is preferably provided as a criterion for further selection therein. Further, when new sales information is received from each experimental store, this sales promotion effect information is appropriately updated by the sales promotion effect information management means 24, so that the latest sales promotion effect information is always provided. You can

When the download accounting means 18 and the sales promotion effect information management means 24 are provided side by side as in this embodiment, the sample management means 16 includes a plurality of samples provided by the sample providing means 14. One of the advertising medium sample, which has been downloaded by the download accounting unit 18 and has been downloaded a small number of times, or the advertising medium sample, which has a low sales promotion effect in the sales promotion effect information generated by the sales promotion effect information management unit 24. One or both may be periodically or arbitrarily deleted from the advertising media sample providing means and a new advertising media sample may be stored in the advertising media sample providing means.

In this case, in particular, the criteria for selecting the advertising medium sample having a low sales promotion effect can be set arbitrarily, and, for example, information on any one of the number of transactions, the amount of sales, and the number of new customers acquired can be set. Can be arbitrarily selected, and either the average value or the minimum value can be arbitrarily selected and used as a reference. Regarding the relationship between the number of downloads and the sales promotion effect, the advertising media sample with the lowest value of only one of them, or the advertising media sample with the lowest download frequency and the advertising media sample with the lowest sales promotion effect, respectively. It can also be set to be selected and deleted. Alternatively, it is possible to set to delete the advertisement medium sample having the lowest values of both the number of downloads and the sales promotion effect. Of course, the number of advertisement medium samples to be deleted at one time is not limited to one, which is the lowest value, and a plurality of advertisement medium samples from the lower order can be set to be deleted.

As described above, when the leaflets and other advertising media are deleted in consideration of both the number of times downloaded and the sales promotion effect, only the advertising media samples that can be expected to have a really high sales effect are obtained. The sample can be provided, and the accuracy of the leaflet and other advertising medium samples provided by the sample providing unit 14 can be further enhanced.

(Order Transferring Means) In addition, as shown in FIG. 2, the information providing central processing unit 12 displays the products or the products listed in the advertising medium sample input in the information processing terminal 1 of the user of the advertising medium sample. Communication means for ordering service information 2
Further, it further comprises an order intermediary means 26 for accepting this order information to the producer or wholesaler of the merchandise or the provider or agency of the service while accepting the order information via the Internet 3.

[0108] Specifically, the order intermediary means 26 is at least the transaction unit price of the product or service listed in each advertising medium sample, and if necessary, the delivery date and shipping fee after ordering,
As shown in FIG. 2, the product or service information such as the name and contact information of the producer or wholesaler of the product / service provider or agent is displayed on the screen for providing the advertising medium sample provided by the sample providing means 14, as shown in FIG. Displayed together with the relevant advertising medium sample or displayed after clearly indicating the relationship with the advertising medium sample in which the product or service is posted on the screen specially set for the explanation of the product or service and the ordering. To provide.

The order agency 26 sets a shortcut such as a mail form for ordering or an icon for launching an order information input screen in the vicinity of the product or service information thus provided, and selects this shortcut. -By executing, the mail form for entering order information or the order information input screen is set to start up. This mail form and the order information input screen by the order intermediary means 26 include, as order information, information for identifying at least a user who wishes to purchase a product such as a name or the recognition information described above or to mediate a service, a request. It is set so that the information processing terminal 1 of the user inputs the quantity and, if necessary, the payment method of the price, the delivery destination of the product, the service providing location, etc., and is addressed to the administrator of the providing device 10. It is set to be sent as.

Further, the order agency 26 transfers the order information thus received to the producer or wholesaler of the merchandise or the service provider or agency to notify it.
Specifically, the received order information is electronically processed, and as it is or with additional information such as an order number added as necessary, it is transmitted to the producer of the corresponding product by e-mail or FAX. As a result, the order by the user of the advertising medium and the order by the producer of the product are completed, and thereafter, the transactional processing according to the order information is performed.

The order agency 26 is
The order information input by the user's information processing terminal is simultaneously transmitted to both the providing device 10 and the product producer, etc., instead of forwarding the order information received by the product producer to the product producer etc. It is also possible to adopt a mode in which it is set so as to be set. Specifically, this can be dealt with by presetting an electronic mail address or the like for the providing device 10 and a producer or the like of the product or the like to be ordered in a mail form for ordering.

[0112] In this case, it is possible to set such that an order for a plurality of producers and the like can be accepted by one mail form or the like. In that case, the producer or the like corresponding to the ordered product or the like. It is possible to set such that information is distributed and transmitted for each case. In this way, if the order information is set to be directly transmitted to both the producer of the product and the administrator of the providing device 10, the providing device 1
0 and product producers can easily and quickly obtain order information, reduce errors in transmitting order information, and send order information to product producers and the like. You can save the trouble of transferring.

As described above, not only simply providing an advertisement medium sample such as a leaflet, but also ordering products and services listed in the advertisement medium sample, and processing them,
If you want to purchase products listed in leaflets and other advertising media samples, you do not need to search the supplier of the listed products by yourself and order the products separately from the creation of the leaflets. It is possible to promptly and efficiently respond to the sales and provision of products and services promoted by the advertising medium samples such as leaflets provided by the sample provision means 14 and provide comprehensive management support. .
At the same time, the leaflet and other advertising medium samples also function as a kind of advertisement for the producer of the product or the provider of the service, so that it is possible to expect a sales / promotion promotion effect while reducing operating expenses. As a result, there is an actual benefit that can bring benefits to all three users, such as users of flyers and other advertising medium samples, creators, and producers of products.

(Order Accounting Unit and Order Status Providing Unit) Further, when the information agency central processing unit 12 is provided with the order agency unit 26 in this way, the information providing central processing unit 12
Further, as shown in FIG. 2, the order accounting means 30 for accounting the number of orders for each product or service listed in the advertising medium sample from the order information received by the order mediating means 26, and the order accounting means 30. Order status providing means 3 for providing the recorded number of orders to the information processing terminal 1 of the user of the advertising medium in a browseable manner for each product or service listed in the advertising medium sample.
2 and can be provided.

Specifically, the order accounting means 30 accumulates and accumulates the total number of orders and the number of orders (number of orders) for each product or service from the order information received by the order agency 26. For example, one order for 100 pieces is 20
If 0 orders are received once, etc., the total number of orders received is 2 and the total number of orders received is 300. The order counting means 30 further distributes the total number of orders received and the number of received orders, for example, every predetermined period such as monthly or yearly and records the number of received orders for each predetermined period. It can also be set to allow. In this case, of course,
The total number of orders will be updated at any time to obtain the latest information.

[0116] The order status providing means 32 determines the total number of orders or the number of orders for each predetermined period of the products or services registered by the order accounting means 30 in this manner, or the total number of orders and a predetermined number if necessary. It provides both the number of orders for each period. In this case, these order numbers can be provided as visual information such as graphs, character information composed of numbers, etc., like the sales promotion effect information described above. In addition to the provision of the advertising medium sample by the sample provision means 14 so that only the order numbers can be simply compared, it is possible to independently provide the order numbers together, and as shown in FIG.
The order status providing means 32 may be provided in cooperation with the sample providing means 14 so as to be viewable together with each advertising medium sample.

As a result, it is possible to generate information about hot-selling products and the like without having to conduct a market research on the high-selling products, etc. Since it is possible to grasp the trends of the products and services of the above, it is possible to make appropriate judgments as important reference materials when formulating a management strategy such as selection of products to be handled in the future.

(Providing Method) Next, a brief description will be given of a method of providing a leaflet or other advertising medium sample of the present invention. First, a manuscript is prepared from the creator of the leaflet or other advertising medium sample to be provided. Receives flyer and other advertising media samples as electronic information by e-mail or by mailing or handing storage media. Alternatively, if the advertising medium sample is written data, it can be received by an appropriate method such as mailing or handing.

Next, in the received advertisement leaflet or other advertisement medium sample, if the advertisement medium sample is electronic data, the format of the electronic data is the sample providing means 1.
In the case of the same format as the electronic data of the advertising medium sample provided by 4 (for example, .PDF described above),
In the case of electronic data of different formats (for example, JPEG
Format, bitmap format), the sample providing means 14
Is converted into the format (.PDF) of the electronic data provided by, and in the case of the document data, the providing device 10
The administrator converts the information into electronic information by an appropriate method such as reading with a scanner, and then registers it in the sample providing means 14. When the advertisement medium sample is handled as electronic data, the storage format of the electronic data is, regardless of whether the data is received from the creator of the advertisement medium sample such as a leaflet or provided by the sample providing means 14.
There is no particular limitation, and other ".AI format"
An appropriate storage format such as “.EPS format” or the like can be adopted.

The advertisement medium sample registered in this manner is provided by the sample providing means 14 so that it can be viewed and downloaded in the information processing terminal 1 of the user of the advertisement medium such as a leaflet. A user of a leaflet or other advertisement medium selects a desired advertisement medium sample from the provided advertisement medium samples, downloads the advertisement medium sample to his / her information processing terminal 1, and processes it as necessary. By doing so, leaflets and other advertising media can be created. In this case, if necessary, the sales promotion effect information and the like can be browsed to select the advertising medium sample to be downloaded.

On the other hand, when the download is performed in this way, the number of downloads for each advertising medium sample is counted, the advertising medium samples with the smallest number of times are sequentially deleted, and a new advertising medium sample as a substitute is added. I will provide a. This makes it possible to provide only highly accurate leaflets.

In this case, at the same time, the number of downloads is counted for each user, and the usage fee is counted according to the number of downloads. Further, a margin to be returned to the creator of the advertisement medium sample is calculated from the number of downloads counted for each advertisement medium sample. It should be noted that it is also possible to accept order information for products or services posted on leaflets and other advertising media samples, notify the producer of the ordered information of the received order information, and purchase the posted products, etc. .

(Other Embodiments) The embodiment of the present invention is not necessarily limited to the embodiment shown in FIG. 2, and the information providing central processing unit 12 includes at least the sample providing means 14 and the sample. The management means 16 and means for creating a standard for deleting the advertising medium sample in the sample management means 16, specifically, either the download accounting means 18 or the sales promotion effect information management means 24 may be provided. As in the embodiment shown in FIG.
Not only when both the download accounting unit 18 and the sales promotion effect information managing unit 24 are provided, at least (1) a combination of the sample providing unit 14, the sample managing unit 16, and the download accounting unit 18, or
(2) If there is any combination of the sample providing means 14, the sample managing means 16, the sales promotion effect information managing means 24 and the download accounting means 18, other usage charge calculating means 20, margin calculating means 22, sales promotion effect. Information management means 24, order agency means 26, order accounting means 30,
The order status providing means 32 does not necessarily have to be provided, and can be appropriately set and functioned as needed, and the combination thereof can be arbitrarily set.

Specifically, unlike the above embodiment,
For example, instead of charging the usage fee according to the number of downloads, if you do not want to download leaflets and other advertising media samples free of charge, for example, if you pay a monthly membership fee of 5,000 yen It is not necessary to provide the charge calculation means 20, or even if the charge calculation means 20 is provided, the function other than the identification of the recognition information of the user does not necessarily have to be exhibited. Similarly, as described above, when providing other advertising medium samples of leaflets created by the administrator himself, the margin calculating means 22 is not provided, or the margin is calculated only for the sample. It can also be set.

Even when only the sales promotion effect information managing means 24 is provided without providing the download accounting means 18 as in the above (2), the sales effect promotion information of the leaflets and other advertising medium samples is displayed. In addition, by providing it so that it can be browsed, it is possible to download appropriate leaflets and other advertising medium samples and contribute to increasing the sales effect of the user, and in this way, the sales promotion effect information is also provided. Not only providing them in a viewable manner, but also selecting leaflets and other advertising medium samples that should be provided by means of sample provision based on sales promotion information, only providing leaflets and other advertising medium samples that actually have a high sales effect. Thus, the accuracy of the provided leaflets and other advertising medium samples can be improved.

[0126]

As described above, according to the present invention, as described above, the number of downloads of leaflets and other advertising media by users is small, and the advertising media samples that are not necessarily highly likely to attract attention are sequentially deleted. Therefore, since only the sample with the highest number of downloads remains, the sample with the design that attracts the customer's attention and, in particular, by changing the content of the additional service to be posted between each advertising medium sample, Only flyers and other advertising media samples that can expect a sufficient sales promotion effect that posted additional services that truly want to be provided will be provided, and the accuracy of the provided leaflets will be high, so it will catch the customer's attention Do not think about the design or the content of the additional service that the customer truly wants to provide, and distribute it to the retailers who distribute and use the leaflets. There is a practical benefit to be able to promote the sales activity or activities to provide goods or services that.

Further, in this case, according to the present invention, as described above, the user of the leaflet or the like prints the leaflet or other advertising medium sample selected and downloaded by himself / herself by the user's own information processing device or the like. Since it is possible to create a leaflet just by itself, it is not necessary to devise the design of the advertising medium such as a leaflet or the content of additional services to be provided, and at the same time, it is free without requesting a vendor etc. each time. Since you can set the desired number of prints, printing time, number of prints, etc. with any intention, you can easily create a leaflet without requesting a contractor, work such as meetings, and suddenly reprinting. When it becomes necessary, we can respond quickly and appropriately even in the case of a sudden accident, and further reduce the cost for creating leaflets and other advertising media. Also, there is a practical benefits that can raise sufficient sales promotion effect.

According to the present invention, as described above, since the download number of each advertising medium sample is not intentionally displayed,
Unlike a mere popularity poll, whether it's an additional service or an eye-catching design you want to offer your customers,
It is not the result of being dragged by the judgment of other people such as whether it is an advertisement medium sample with a large number of downloads, but the objective judgment of users such as leaflets that have accessed the sample providing means can be aggregated and posted. There is a real benefit that can improve the accuracy of, that is, the ratio of the advertising medium sample that has an objectively high sales effect.

According to the present invention, as described above, the usage fee is automatically calculated according to the number of downloads for each user, so that the administrator of the providing apparatus can simplify the trouble of calculating the usage fee. Of course, it is possible to prevent uncollected fees due to omission of calculation, so that usage fees can be reliably collected, and at the same time users of advertising media such as leaflets can download their own numbers. By collating with the above, there is a real benefit that the user's own usage fee can be accurately grasped.

According to the present invention, as described above, the advertising medium sample design is performed in order to calculate the margin to be returned to the creator of the advertising medium sample according to the number of downloads for each advertising medium sample. As a result, designers and others who are certain to receive a legitimate profit according to the evaluation, at the same time, posted a design that can get more downloads and an additional service that leads to customer acquisition as a result. There is a practical benefit in that the accuracy of the leaflets provided can be further improved by making further efforts to devise an advertising medium sample.

Further, according to the present invention, as described above, the creator of the advertising medium sample is provided with an opportunity to widely see the advertising medium sample of the design devised by himself, and at the same time, the usage fee is paid. An opportunity to secure a customer (user) who requests the creation of the design, especially when the creator is a designer who is engaged in the design business, because the opportunity to receive the payment of On the other hand, by providing the user of the leaflet or the like with an opportunity to select the leaflet or the like having an excellent design, the user can save the trouble of devising the design of the leaflet or the like. At the same time, so to speak, the creator of the advertising medium sample and the user of the advertising medium such as a leaflet can act as an agent. There are practical benefit that the effort of the user of the Align or the like can be made unnecessary. Further, as a result, according to the present invention, it is possible to reduce the cost for creating a leaflet or the like of the user of the requester leaflet or other advertising medium sample without reducing the profit of the designer or the like. At the same time, there is a real benefit that can promote sales promotion.

Further, according to the present invention, as described above, the creator of the advertising medium sample or the planner of the campaign content such as the additional service to be included in the advertising medium sample himself / herself may advertise the leaflet or the like. If you are a user who uses the medium, as a person who actually provides the additional service, plan a highly effective sales promotion effect as the content of the additional service that should be posted on leaflets and other advertising media.・ There is a high possibility of making proposals, and in addition to the sales promotion effect of using advertising media samples, there is a real benefit of being able to receive a legitimate evaluation and profits of planning and devising additional services by themselves.

According to the present invention, as described above, test data (sales promotion effect information) regarding the actual sales promotion effect is also provided for each advertising medium sample. Also, by grasping the additional services etc. of the content desired by the customer, such as whether the additional services posted on the leaflet are what the customer really wants and will lead to sales promotion. Users can objectively grasp the correlation between each advertising medium sample and the sales promotion effect and judge whether or not to download, and more surely by promoting the sales of those who use the advertising medium sample. There is a real benefit that can contribute.

According to the present invention, as described above, since the leaflets and other advertising media are deleted in consideration of both the number of downloads and the sales promotion effect, a truly high sales effect can be expected. It is possible to provide only the advertising medium sample that can be obtained, and there is a practical advantage that the accuracy of the leaflet and other advertising medium samples provided by the sample providing means can be further enhanced.

According to the present invention, as described above, an appropriate leaflet or other advertising medium sample can be downloaded only by providing the sales effect promotion information of the leaflet or other advertising medium sample together in a viewable manner. , There is a real benefit that can contribute to enhancing the sales effect of users.

According to the present invention, as described above, not only the sales promotion effect information is provided in a viewable manner, but also leaflets and other advertising medium samples to be provided by the sample providing means based on the sales promotion effect information. Therefore, there is a practical benefit in that only the leaflets and other advertising medium samples that actually have a high sales effect are provided, and the accuracy of the provided leaflets and other advertising medium samples is increased.

According to the present invention, as described above, when the sales information is received from the POS system of the user, the providing device can quickly and accurately receive the sales information, and the sales information should be provided. There is a real benefit that the user does not have to spend extra effort such as reporting.

According to the present invention, as described above, in addition to simply providing an advertisement medium sample such as a leaflet, the order of the goods and services listed in the advertisement medium sample is also processed, so that the leaflet and other items are processed. If you want to purchase the products listed in the sample advertising media, it is not necessary to search the supplier of the listed products and order the products separately from the creation of the leaflets, so sample providing means The sales and provision of products and services promoted by the advertising media samples such as leaflets provided by can be dealt with promptly and efficiently, and there is a practical benefit of being able to provide comprehensive management support. At the same time, the leaflet and other advertising medium samples function as a kind of advertisement for the producer of the product or the provider of the service, so that it is possible to expect a sales / promotion promotion effect while reducing operating expenses.
As a result, users of leaflets and other advertising media samples,
There are actual benefits that can bring benefits to all three parties, such as creators and product producers.

According to the present invention, as described above, the number of orders is calculated from the order information recorded for each product posted in each advertising medium sample, so that the market research of the products with particularly large sales is conducted again. It is possible to generate information on top-selling products without needing to do so, and at the same time to provide this information, users of leaflets and the like can grasp the top-selling products and trends in services. It has the practical benefit of being able to make appropriate judgments as important reference materials when formulating management strategies such as the selection of products to be handled.

According to the present invention, as described above, since each advertisement medium sample is provided separately for each type of the posted goods or services or each type of business of the user of the advertisement medium sample, use of the advertisement medium A person can browse only the advertising medium samples related to the products or services that he / she will handle or plans without performing unnecessary searches, etc., and efficiently perform the work of creating advertising medium samples such as leaflets. In addition to being able to do so, there is the practical benefit of being able to directly select the desired advertising medium samples such as leaflets.

According to the present invention, in order to provide the leaflet and other advertising medium samples as the image data that can be processed as described above, the user who downloaded the leaflet and other advertising medium samples can store the name of the store, the location, and the telephone. You can customize a leaflet for each user simply by inputting unique information such as contact information such as number, price, etc., and especially desired information, and you can easily print and create leaflets. There is a real benefit.

[Brief description of drawings]

FIG. 1 is a schematic view of a state where a device for providing leaflets and other advertising medium samples of the present invention is implemented.

FIG. 2 is a schematic conceptual diagram of an information providing central processing unit used in a device for providing leaflets and other advertising medium samples of the present invention.

FIG. 3 is a schematic diagram showing a state in which a leaflet or other advertisement medium sample providing apparatus of the present invention provides a leaflet or other advertisement medium sample so that it can be browsed by a user's information processing terminal.

FIG. 4 is an enlarged view showing a state in which each leaflet or other advertisement medium sample is provided in a viewable manner by a user's information processing terminal by the leaflet or other advertisement medium sample providing device of the present invention.

[Explanation of symbols]

10 Equipment for providing leaflets and other advertising media samples 12 Information provision central processing unit 14 Sample providing means 16 Sample management means 18 Download accounting means 20 Usage fee calculation means 22 Margin calculation means 24 Sales promotion effect information management means 26 Order Agent 30 Order recording means 32 Order status provision means

Front page continuation (51) Int.Cl. ⁷ Identification code FI theme code (reference) G07G 1/14 G07G 1/14 G09F 19/00 G09F 19/00 Z

Claims (26)

[Claims] 1. A device for providing leaflet or other advertising medium samples, which is provided with an information providing central processing unit connected to an information processing terminal of a user of the leaflet or other advertising medium through a communication means, and said information providing The central processing unit stores a plurality of the leaflet or other advertising medium samples created by the creator of the leaflet or other advertising medium sample, and uses the leaflet or other advertising medium sample via the communication means. Sample providing means that can be viewed and downloaded on a person's information processing terminal, storage of the leaflet or other advertising medium sample to be provided by the sample providing means in the sample providing means, and deletion from the sample providing means And a sample management means for managing each of the advertising medium samples in the user information processing terminal. Download counting means for counting the number of times of downloading, and the sample managing means includes the download accounting means for accounting for the downloaded advertisement media samples among the plurality of advertising medium samples provided by the sample providing means. The advertisement medium sample having a small number of times is deleted from the advertisement medium sample providing means on a regular or arbitrary basis, and a new advertisement medium sample is stored in the advertisement medium sample providing means. Providing device. 2. The apparatus for providing leaflets and other advertising medium samples according to claim 1, wherein the sample providing means determines the number of downloads for each advertising medium sample counted by the download counting means. A device for providing leaflets and other advertising medium samples, which is not provided so as to be viewable to the information processing terminal of the user of the advertising medium. 3. An apparatus for providing leaflets and other advertising medium samples according to claim 1 or 2, wherein the information providing central processing unit is configured such that each user has the user An apparatus for providing an advertisement medium sample, such as a leaflet, further comprising a usage fee calculation unit that calculates a usage fee according to the number of times the advertisement medium sample is downloaded. 4. An apparatus for providing leaflets and other advertising medium samples according to any one of claims 1 to 3, wherein the information provision central processing unit includes the leaflets added by the download counting means. Other advertisement media, characterized in that it includes margin calculation means for calculating a margin to be returned to the creator of the relevant leaflet or other advertisement medium sample according to the number of downloads for each advertisement medium sample. Sample providing device. 5. The apparatus for providing leaflets and other advertising medium samples according to claim 1, wherein the information processing central processing unit uses the advertising medium samples. From the sales information such as the sales amount of the user for a certain period of time using the arbitrary advertising medium sample received from the person, the relationship between each advertising medium sample and the sales by the advertising medium sample for each advertising medium sample. Sales promotion effect information management means for generating and managing the sales promotion effect information shown is further provided, and the sample providing means sells by the sales promotion effect information management means together with each advertisement medium sample for each advertisement medium sample. An apparatus for providing leaflets and other advertising medium samples, which also provides promotion effect information in a viewable manner. 6. The device for providing leaflets and other advertising medium samples according to claim 5, wherein the sample management means of the information providing central processing unit is the plurality of advertisements provided by the sample providing means. Of the media samples, the advertisement media sample that has been downloaded by the download accounting unit and has a small number of downloads, or the advertising media sample that has a low sales promotion effect in the sales promotion effect information generated by the sales promotion effect information management unit One or both of them are periodically or arbitrarily deleted from the advertisement medium sample providing means and a new advertisement medium sample is stored in the advertisement medium sample providing means. Providing device. 7. A device for providing leaflet or other advertising medium samples, which is provided with an information providing central processing unit connected to an information processing terminal of a user of the leaflet or other advertising medium via a communication means, and said information providing The central processing unit stores a plurality of the leaflet or other advertising medium samples created by the creator of the leaflet or other advertising medium sample, and uses the leaflet or other advertising medium sample via the communication means. Sample providing means that can be viewed and downloaded on a person's information processing terminal, storage of the leaflet or other advertising medium sample to be provided by the sample providing means in the sample providing means, and deletion from the sample providing means Sample management means for managing and receiving from the user who used each of the advertising media samples Sales promotion showing the relationship between each advertising medium sample and the sales by the advertising medium sample for each advertising medium sample from sales information such as the sales amount of the user for a certain period using the arbitrary advertising medium sample Further, a sales promotion effect information management unit for generating and managing effect information is further provided, and the sample providing unit combines the advertisement medium sample for each advertisement medium sample with the sales promotion effect information management unit. An apparatus for providing leaflets and other advertising medium samples, which are also provided so that they can be viewed. 8. The device for providing a sample of a leaflet or other advertising medium according to claim 7, wherein the sample management means is the sales promotion among the plurality of advertising medium samples provided by the sample providing means. The advertisement medium sample having a low sales promotion effect in the sales promotion effect information generated by the effect information management unit is deleted from the advertisement medium sample providing unit on a regular or arbitrary basis, and a new advertisement medium sample is provided to the advertisement medium sample providing unit. An apparatus for providing leaflets and other advertising medium samples, which is stored in the. 9. An apparatus for providing leaflets and other advertising medium samples according to any one of claims 5 to 8, wherein the information providing central processing unit uses the advertising medium samples. Connected to the point-of-sale information management system, the sales promotion effect information management means of the information providing central processing unit receives the sales information such as the sales amount of the user from the point-of-sale information management system of the user. Equipment for providing characteristic leaflets and other advertising media samples. 10. An apparatus for providing leaflets and other advertising medium samples according to any one of claims 1 to 9, wherein the information providing central processing unit is for a user of the advertising medium samples. While accepting the order information of the goods or services posted in the advertising medium sample input in the information processing terminal via the communication means, the order information is also the producer or wholesaler of the products or the service provider or A device for providing leaflets and other advertising medium samples, which is further provided with an order agency for notifying an agency. 11. A device for providing leaflets and other advertising medium samples according to claim 10, wherein the information providing central processing unit is placed in the advertising medium samples from the order information received by the order agency. Order recording means for recording the number of orders received for each product or service, and the information processing terminal of the user of the advertising medium for each product or service listed in the advertisement medium sample for the number of orders received by the order recording device An apparatus for providing leaflets and other advertising medium samples, further comprising: an order status providing means for providing a viewable to the user. 12. A device for providing a leaflet or other advertising medium sample according to any one of claims 1 to 11, wherein the sample providing means is for a product or a service to be published in the advertising medium sample. An apparatus for providing leaflets and other advertising medium samples, characterized in that the advertising medium samples are provided for each type or for each business type of users of the advertising medium samples. 13. The leaflet or other advertising medium sample providing device according to claim 1, wherein the sample providing means can download the stored advertising medium sample as processable information. An apparatus for providing leaflets and other advertising medium samples, which is provided for. 14. A leaflet or other advertisement for providing a leaflet or other advertisement medium sample via a communication means to an information processing terminal of a user of a leaflet or other advertisement medium connected to a providing device having an information providing central processing unit. A method of providing a medium sample, wherein the sample providing means of the information providing central processing unit stores a plurality of the advertisement medium samples of the leaflet and other advertisement media created by the creator of the advertisement medium sample of the leaflet and other advertisements. The advertisement medium sample is provided to the information processing terminal of the user of the advertisement medium so as to be viewable and downloadable through the communication means, and the sample management means of the information providing central processing unit should be provided by the sample providing means. Storage of leaflets and other advertising medium samples in the sample providing means and the sample providing means Managing the deletion, the download accounting means of the information processing central processing unit counts the number of times downloaded by the information processing terminal of the user for each advertising medium sample, and the sample management means performs the sample providing means. The advertisement media sample, which has been downloaded by the download accounting means and has a small number of downloads, is periodically or arbitrarily deleted from the advertisement media sample providing means and a new advertisement is provided among the plurality of advertisement media samples provided by A method of providing leaflets and other advertising medium samples, characterized in that the medium samples are stored in the advertising medium sample providing means. 15. A method of providing leaflets and other advertising medium samples according to claim 14, wherein the number of downloads for each advertising medium sample recorded by the download recording means is determined by the user of the advertising medium. A method for providing leaflets and other advertising medium samples, which are not provided so as to be viewable to information processing terminals. 16. A method of providing a leaflet or other advertising medium sample according to claim 14 or claim 15, wherein the usage fee calculation means of the information providing central processing unit is provided for each of the users. A method of providing a leaflet or other advertisement medium sample, characterized in that the usage fee is calculated according to the number of times the user has downloaded the advertisement medium sample. 17. A method for providing leaflets and other advertising medium samples according to any one of claims 14 to 16, wherein the margin calculating means of the information providing central processing unit is added by the download adding means. A method of providing a leaflet or other advertising medium sample characterized by calculating a margin to be returned to the creator of the relevant leaflet or other advertising medium sample according to the number of downloads for each leaflet or other advertising medium sample. . 18. A method for providing a leaflet or other advertising medium sample according to any one of claims 14 to 17, wherein the sales promotion effect information management means of the information providing central processing unit controls each of the advertising media. According to each advertising medium sample and each advertising medium sample for each advertising medium from sales information such as the sales amount of the user for a certain period of time using the arbitrary advertising medium sample received from the user who used the sample Generating and managing sales promotion effect information indicating a relationship with sales, and providing the sales promotion effect information so that the sample providing means can also browse the advertisement media samples together with each of the advertisement media samples. A method for providing characteristic leaflets and other advertising media samples. 19. The device for providing leaflets and other advertising medium samples according to claim 18, wherein the sample managing means of the information providing central processing unit provides the plurality of advertisements provided by the sample providing means. Of the media samples, the advertisement media sample that has been downloaded by the download accounting unit and has a small number of downloads, or the advertising media sample that has a low sales promotion effect in the sales promotion effect information generated by the sales promotion effect information management unit One or both of them are periodically or arbitrarily deleted from the advertisement medium sample providing means and a new advertisement medium sample is stored in the advertisement medium sample providing means. How to provide. 20. A leaflet or other advertisement that provides a leaflet or other advertisement medium sample via a communication means to an information processing terminal of a user of a leaflet or other advertisement medium connected to a providing device having an information providing central processing unit. A method of providing a medium sample, wherein the sample providing means of the information providing central processing unit stores a plurality of the advertisement medium samples of the leaflet and other advertisement media created by the creator of the advertisement medium sample of the leaflet and other advertisements. The advertisement medium sample is provided via the communication means in a viewable and downloadable manner in the information processing terminal of the user of the advertisement medium, and the sample management means of the information providing central processing unit is provided by the sample providing means. Storage of leaflets and other advertising media samples in the sample providing means and the sample providing means The user who manages the deletion of the advertisement media and the sales promotion effect information management means of the information processing central processing unit receives the arbitrary advertisement medium sample received from the user who has used each of the advertisement medium samples, and the user for a certain period of time. From the sales information such as the sales amount and the like, the sales promotion effect information indicating the relationship between each advertising medium sample and the sales by the advertising medium sample is generated and managed for each advertising medium, and the sample providing means performs each advertisement. A method for providing a leaflet or other advertising medium sample, characterized in that the sales promotion effect information is also provided in a viewable manner together with each advertising medium sample for each medium sample. 21. A method of providing a leaflet or other advertising medium sample according to claim 20, wherein the sample managing means provides the sales promotion effect among the plurality of advertising medium samples provided by the sample providing means. The advertisement medium sample having a low sales promotion effect in the sales promotion effect information generated by the information management means is deleted from the advertisement medium sample providing means regularly or arbitrarily and a new advertisement medium sample is provided to the advertisement medium sample providing means. A method for providing leaflets and other advertising medium samples characterized by storing. 22. A method of providing leaflets and other advertising medium samples according to any one of claims 18 to 21, wherein the information providing central processing unit uses the respective advertising medium samples. Connected to the point-of-sale information management system, the sales promotion effect information management means of the information processing central processing unit receives sales information such as the sales amount of the user from the point-of-sale information management system of the user. How to provide leaflets and other advertising media samples. 23. A method of providing a leaflet or other advertisement medium sample according to any one of claims 14 to 22, wherein the order agency of the information providing central processing unit uses the advertisement medium sample. Accepting order information of the product or service posted in the advertising medium sample entered in the information processing terminal of the person via the communication means, and providing the order information to the producer or wholesaler of the product or the service. A method for providing leaflets and other advertising media samples characterized by notifying the person or agent. 24. A method of providing a leaflet or other advertising medium sample according to claim 23, wherein the order accounting means of the information providing central processing section receives the order information from the order information accepted by the order agency means, and the advertising medium sample is obtained. The number of orders received for each product or service listed in the above, and the number of orders received by the order status providing means of the information providing central processing unit by the order recording means for each product or service posted in the advertising medium sample And a method for providing a leaflet or other advertising medium sample, which is provided so that it can be browsed to an information processing terminal of a user of the advertising medium. 25. A method of providing a leaflet or other advertising medium sample according to any one of claims 14 to 24, wherein the sample providing means is a product or service posted in the advertising medium sample. A method for providing leaflets and other advertising medium samples, characterized in that the advertising medium samples are provided for each type or for each type of user of the advertising medium sample. 26. A method of providing a leaflet or other advertising medium sample according to any one of claims 14 to 25, wherein the sample providing means can download the stored advertising medium sample as processable information. A method for providing leaflets and other advertising medium samples characterized by providing.