JP2002366827A - Method and system for common point circulation - Google Patents

Abstract

PROBLEM TO BE SOLVED: To activate mutual introduction of members among sponsors of communities more by using common points as a medium. SOLUTION: A community managing means 31 manages characteristics of the communities in a community characteristic DB 36. A matching means 32 matches properties of a member against characteristics of communities that the member does not join in by referring to the community characteristic DB 36 and a common member DB 37 and a mail delivering means 33 sends electronic mail with the URLs of matching communities to the member. When the member traces the URLs added to the electronic mail to access the sites of the matching communities, a tracking means 38 stores tracking information in a tracking information DB 38. A common point managing means 35 totals the tracking information to add common points to the member and the sponsor of the community that the member joins in and reduces the common points of the sponsors of the accessed communities.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a common point distribution method and method, and more particularly to a common point distribution method and method by matching member attributes with community characteristics.

[0002]

2. Description of the Related Art Conventionally, a "user information point management system and a user information point management method using a communication network" disclosed in JP-A-11-003372.
Then, when a customer accesses the homepage of the operating company or a specific company using a communication network (Internet) and sends customer information, all of the information is registered in the database of the operating company and given a membership number (password). You. The customer can obtain a coupon point (point) each time from the next access (the homepage of the operating company or a specific company), and this point is automatically added. The points were managed by the operating company, and incentives (prizes, discounts, participation, etc.) were given according to the points of the customers.

In the method of “point management by incentive receipt in a customer management system” disclosed in Japanese Patent Application Laid-Open No. H11-25035, a point card is converted into points using a point card, and the points are converted into a total. Information on certain services, such as discounts and premiums, was printed on receipts.

[0004] Further, in the "method and apparatus for generating a personal identification number used in consumer promotion" disclosed in Japanese Patent Application Publication No. 11-501753, the value to which the approval code is to be printed or otherwise encoded is described. Was generating an authorization code, such as a PIN, at the certificate distribution point.

[0005]

In the above-mentioned conventional point management method, a community, which is a community on the Internet, composed of companies, organizations or individuals (hereinafter collectively referred to as members) having common values and purposes. However, there is a problem in that when points are adopted for acquiring a new member or maintaining an existing member, the cost is too high. For this reason, it has become more important for a plurality of communities to cooperate and adopt common points (common points) to attract customers, rather than a single community adopting points alone.

[0006] A first object of the present invention is that an operating entity (eg, an Internet service provider, an e-commerce company, etc.) that operates an integrated site where a plurality of communities are active operates a common point management common to a plurality of communities. It is an object of the present invention to provide a common point distribution method that enables a common member management mechanism to be used by an organizer of each community (refers to a company, an organization or an individual who plans and operates a community. The same applies hereinafter).

[0007] A second object of the present invention is to provide a common point distribution system for realizing the above common point distribution method.

[0008]

According to the common point distribution method of the present invention, there is provided a step of matching the attribute of a member with the characteristics of a community to which the member does not belong; Sending an e-mail, accumulating tracking information when a site of a community that matches by following the URL added to the e-mail is accessed, and, based on the tracking information, Automatically distributing the common points between the organizers.

[0009] Further, the common point distribution method of the present invention comprises:
A step of registering the characteristics of the community in the community characteristic DB, a step of registering the member's attribute information in the common member DB when the member is registered in the community, and referring to the community characteristic DB and the common member DB at regular intervals. Matching the attribute of the member with the characteristics of the community to which the member does not belong; transmitting an e-mail with the URL of the matched community to the member; Accumulating the tracking information in the tracking information DB when the site of the community that matched by following the URL is accessed, and counting the tracking information of the tracking information DB at regular intervals, and the member and the member belong With the addition of common points to the community organizer Characterized in that it comprises a step of performing subtraction processing of the common point for organizers community site has been accessed.

Further, the common point distribution method of the present invention is characterized in that the member attribute information registered in the common member DB includes at least a community ID, a member ID, a name, and an e-mail address.

Further, the common point distribution method of the present invention is characterized in that the tracking information stored in the tracking information DB includes at least a member ID, a mail ID, and a URL ID.

On the other hand, the common point distribution system of the present invention
Matching means for matching the attribute of the member and the characteristics of the community to which the member does not belong; mail distribution means for transmitting an e-mail with the URL of the matched community to the member; Tracking means for accumulating tracking information when a site of a community that has been matched by following a URL is accessed, and common point management means for automatically distributing common points between members and the organizer of the community based on the tracking information And having the following.

Further, the common point distribution system of the present invention comprises:
Community management means for managing the characteristics of the community in the community characteristic DB; matching means for matching the attribute of the member of the common member DB with the characteristic of the community to which the same member managed in the community characteristic DB does not belong; Means for sending an e-mail with the URL of the community matched by the means to the member by referring to the common member DB, and following the URL added to the e-mail sent by the e-mail delivery means to the member A tracking means for accumulating the tracking information in the tracking information DB when accessing the site of the community where the match has been made, and counting the tracking information accumulated in the tracking information DB, for the member and the organizer of the community to which the member belongs Common point To characterized in that it has a common point management means for performing subtraction processing of the common point for the community site has been accessed performs addition processing organizer.

Further, in the common point distribution system according to the present invention, the member attribute information registered in the common member DB includes at least a community ID, a member ID, a name, and an e-mail address.

Still further, in the common point distribution system according to the present invention, the tracking information stored in the tracking information DB includes at least a member ID, a mail ID, and a URL ID.

[0016] On the other hand, the program of the present invention comprises a computer for matching means for matching the attribute of a member with the characteristics of a community to which the member does not belong, and an electronic mail with a URL of the community matched to the member. Mail delivery means for sending, tracking means for accumulating tracking information when a site of a matching community is accessed by following a URL added to the e-mail, and a member and a community organizer based on the tracking information It is characterized in that it functions as common point management means for automatically distributing common points between them.

Further, the program according to the present invention includes a community management means for managing a computer in a community property DB, a property of a common member DB, and a member managed in the community property DB. Matching means for matching the characteristics of the community that does not exist; mail distribution means for transmitting an email with a URL of the community matched by the matching means to the member by referring to the common member DB;
Tracking means for accumulating tracking information in the tracking information DB when the member accesses a site of a matched community by following the URL added to the e-mail transmitted by the mail distribution means; and accumulating the tracking information in the tracking information DB Common points that aggregate the tracking information obtained, add the common points to the members and the organizers of the community to which the members belong, and subtract the common points to the organizers of the communities where the site was accessed. It is characterized by functioning as management means.

Furthermore, the program of the present invention is characterized in that the member attribute information registered in the common member DB includes at least a community ID, a member ID, a name, and an e-mail address.

Still further, according to the program of the present invention, the tracking information stored in the tracking information DB includes at least a member ID, a mail ID, and a URL.
It is characterized by including an ID.

In the common point distribution method of the present invention, the URL (Universal Resource) of the community to which the member does not belong is based on the matching result between the attribute of the member and the characteristics of the community to which the member does not belong.
Locator) to the member,
By accumulating tracking information of members who have accessed the site of the community by following the URL, a common point can be added to the member and the organizer of the community to which the member belongs, and the organizer of the community to which the site has been accessed can be added. Is subjected to common point subtraction processing.

[0021]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a block diagram for explaining a common point distribution method according to the first embodiment of the present invention. The common point distribution method according to the present embodiment is realized by at least a community A, a community B, and an integrated site α that is a place for the communities A and B.

The integrated site α, which is a place for the communities A and B, matches the community management means 31 for managing a plurality of communities including the communities A and B with the attributes of the members and the characteristics of the communities to which the members do not belong. Matching means 32, a mail distribution means 33 for automatically transmitting an e-mail with a URL of a community to which the member does not belong, and a member following the URL added to the e-mail to access the site of community A. The tracking means 34 that accumulates the accessed tracking information, and collects the tracking information to add the common points to the member and the organizer of the community to which the member belongs, and the member accesses the site by following the URL. Common for subtracting common points for communities And Into the management unit 35, the community A, community characteristics DB for managing the properties such as B (D
(ataBase) 36, a common member DB 37 for registering members such as communities A and B, a tracking information DB 38 for accumulating tracking information on members accessing the community, and common points managed by the organizer of each community and each member. And a common point DB 39. In FIG. 1, reference numeral 12 denotes an organizer of the community A, 22 denotes an organizer of the community B, and 23 denotes a member of the community B.

FIG. 2 is a diagram showing an example of the common server 100 for realizing the common point distribution method according to the first embodiment. The common server 100 is a Web server 11
0, the DB server 120, the point server 130,
And a community characteristic server 140. In FIG. 2, reference numeral 200 denotes a client, 300
Is the Internet, 400 is the firewall, 500
Indicates a LAN (Local Area Network).

The Web server 110 includes a community management unit 31, a matching unit 32, a mail distribution unit 33,
Tracking means 34 and common point management means 35
(Not shown in FIG. 2) and a WW of each community A, B, C,.
., 112, and a tracking information DB 38. The W server programs A, B, C,. The community place is realized by mounting a common WWW server program 111 for the community place on the Web server 110. There, contents and applications that members belonging to any community or members belonging to the integrated site α which is a community place can participate / view in common are posted, and the integrated site α which is a community place is operated Operated by the entity. The tracking information DB 38 physically exists in the system area of the common WWW server program 111, and each community A,
The tracking information of B, C,... Is logically divided. The tracking information is a member ID (IDentifi
), a mail ID, a time, a URL ID, and the like.

The DB server 120 stores each community A,
A common member DB 37 divided into member DB areas A, B, C,... Of B, C,. Member DB areas A, B,
C,... Register member attribute information. The member attribute information includes, as basic items, a community ID, a member ID, a name, and an e-mail address. For other unique items (eg, address, card number, hobby, etc.), each of the communities A, B, C,. Can be freely added by the organizer. The member attribute information is centrally managed as a place for the community, but information independently acquired by each of the communities A, B, C,.
… Managed by the organizer. In particular, as one of the unique items,
Contains a list of participating communities. The common member DB 37 not only manages members of the communities A, B, C,.
The organizers of C,... Are commonly managed as one member of the manager rank.

The point server 130 has a common point D
B39 is mounted. In the common point DB 39, the common points of the members and the common points of the organizers of the communities A, B, C,... Are recorded.

The community characteristic server 140 has a community characteristic DB 36 mounted thereon. Community characteristic DB
36 records the characteristics of each community A, B, C,. The characteristics of the community include each community A,
There are characteristics that are voluntarily defined by the organizers of B, C,..., Characteristics determined by the actions of members of each community A, B, C,.

Referring to FIG. 3, the procedure of the common point distribution method according to the first embodiment includes a member attribute information registration step S1 at the time of joining a community and a weekly, monthly, etc. Matching processing step S2 and mail distribution step S3, and tracking information storage processing step S when a member accesses a community site.
4 and a common point calculation / giving process step S5 that is performed regularly on a weekly or monthly basis.

Next, the operation of the common point distribution method according to the first embodiment thus configured will be described with reference to FIG.
This will be described with reference to FIG.

In advance, the organizer 12 of the community A
Is managed by the community management means 31
Are registered in the community characteristic DB 36. At this time, the operating entity of the integrated site α, which is a place for the community, is the URL of the community A (eg, http
p: // www. nec. co. jp /) and URLID
(E.g., URL1) corresponds to the community characteristic DB 36
Register with.

When the characteristics of the community are voluntarily defined by the organizer of the community, for example, there is an attribute-based segment designating method based on age range, gender, and the like in the member attribute information.

Example 1-1) Characteristics of community A: female,
20s-40s, company employee Characteristics of community B: female, 20s-30s, company employee

When the characteristics of the community are determined by the behavior of members of each of the communities A, B, C,..., There is a collaborative filtering type characteristic derived from the behavior history, purchase history, access log, etc. of the community members. .

Example 1-2) Using the collaborative filtering engine, a member who performs an action similar to the action history of the member belonging to the community A is searched from the entire community.

When the member 23 registers in the community B, member attribute information including a community ID, a member ID, a name, an e-mail address and the like is registered in the member DB area B of the common member DB 37 (step S1).

Next, on a weekly or monthly basis, the matching means 32 performs matching between the attribute of the member 23 belonging to the community B and the characteristics of the community A to which the member 23 does not belong (step S2).

As a result of the matching by the matching means 32, the attribute of the member 23 of the community B and the community A
If the characteristics match, the mail distribution means 33
Transmits an e-mail with the URL of the community A to the e-mail address of the member 23, for example, as illustrated in Example 2-1 below (step S).
3).

Example 2-1) E-mail ID = 0001 ------------- ○○ I recommend you the following community. http: // route / servlet for tracking /
URLID -------------

As can be seen from Example 2-1), the URL described in the e-mail is not the URL of the community A to be accessed but the servlet for tracking the e-mail (or CGI: Comm).
on Gateway Interface), and an identifier for uniquely identifying a mail ID, a URL ID, a user name, and the like is embedded therein.

As an example of transmitting an e-mail, the following cases can be considered.

Example 3-1) If there is a community A targeting women, a certain woman
At the time of joining the community,
Send e-mail with RL.

Example 3-2) In a certain community C, access is concentrated in a time zone of 23:00 to 24:00.
Assuming that the time zone during which a member belonging to another community D comes to access is the same as the time zone of the community C, an e-mail with the URL of the community C is sent to this member.

Example 3-3) In a survey, if there is a survey result that a user using a mobile phone is a snowboarding user and is dubbing with a user group using consumer finance, the snowboard community An e-mail with URLs of the consumer finance community G and the mobile phone community H is sent to the member F belonging to E.

Example 3-4) If the purchase history and the attribute information are similar between the member J of the community I and the member L of the community K, it is presumed that the member L will surely care about the community I. Send an email with the URL of

Here, the member 23 is
Looks at the email and sees the URL added to the email
Clicking on D (URL_1) results in a URL (http
p: // www. nec. co. jp /), the site of the community A is accessed, and the tracking means 34 accumulates the tracking information including the member ID, the mail ID, the time, the URLID, and the like in the tracking information DB 38 through the servlet (or CGI) (step). S4).

The common point management means 35 aggregates the tracking information accumulated in the tracking information DB 38 on a weekly or monthly basis, and collects the tracking information for the member 23 and the organizer 22 of the community B to which the member 23 belongs. A point addition process is performed, and a common point subtraction process is performed on the introduced organizer 12 of the community A (step S5).

In the above embodiment, the URL of the community added to the e-mail sent to the member 23
Is described as one, but when a plurality of communities matching the attribute of the member 23 are obtained,
It goes without saying that a plurality of e-mails with URLs are transmitted to the member 23.

[0049]

The first effect is that it can help members to select a community that suits their interests and behavior patterns from many communities.
The reason is that the community that meets the attributes and preferences of the members can be periodically notified by e-mail transmission.

The second effect is that the organizer of the community finds potential members belonging to other communities and can carry out a more effective promotion, thereby increasing the number of members. The reason is that potential members of the community can be automatically extracted by matching the attributes of the members with the characteristics of the community, and an email with a URL can be sent.

The third effect is that the organizer of the community to which the member belongs receives common points from the organizer of the community accessed by an e-mail with a URL by the members of the community. Then, the right to send an e-mail with the URL of the own community to the members of the other community next time can be obtained. The reason is that when a member belonging to a community accesses the matched community from an e-mail with the URL of the matched community, the tracking information is automatically accumulated, and as a result, the community to which the member belongs is automatically saved. This is because a common point is given.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a common point distribution method according to a first embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of a common server that implements a common point distribution method according to the first embodiment.

FIG. 3 is a flowchart illustrating a procedure of a common point distribution method according to the first embodiment.

[Description of Signs] 11,21 Community 12,22 Organizer 23 Member 31 Community Place 32 Matching Means 33 Mail Delivery Means 34 Tracking Means 35 Common Point Management Means 36 Community Characteristic DB 37 Common Member DB 38 Tracking Information DB 39 Common Point DB

Claims (12)

[Claims] A step of matching an attribute of a member with a characteristic of a community to which the member does not belong; a step of transmitting an e-mail with a URL of the matched community to the member; URL
And accumulating tracking information when a site of a matching community is accessed according to the following procedure; and automatically distributing a common point between the member and the organizer of the community based on the tracking information. A common point distribution method characterized by the following. 2. A community characteristic D
B, a step of registering the member's attribute information in the common member DB when the member is registered in the community, and a step of referencing the community characteristic DB and the common member DB at regular intervals to determine the member's attributes. Matching the characteristics of a community to which the member does not belong, transmitting an e-mail with the URL of the matched community to the member, and matching by following the URL added to the e-mail. Storing the tracking information in the tracking information DB when a community site is accessed, and counting the tracking information in the tracking information DB at regular intervals, and providing the member and the organizer of the community to which the member belongs to The common points are added and the community where the site was accessed Common point distribution method characterized by comprising the step of performing subtraction processing of the common point for organizers. 3. The common point distribution method according to claim 2, wherein the member attribute information registered in the common member DB includes at least a community ID, a member ID, a name, and an e-mail address. 4. The tracking information stored in the tracking information DB includes at least a member ID,
3. The common point distribution method according to claim 2, wherein the common point distribution method includes D, and a URLID. 5. A matching means for matching an attribute of a member with a characteristic of a community to which the member does not belong; a mail distribution means for transmitting an electronic mail with a URL of the matched community to the member; A tracking means for accumulating tracking information when a site of a matching community is accessed by following a URL added to an email; and a common point is automatically distributed between a member and a community organizer based on the tracking information. And a common point distribution system. 6. A community characteristic D
B, a community management unit that manages the community, a matching unit that matches the attribute of the member of the common member DB with the characteristics of the community to which the same member does not belong, and that is managed by the community characteristics DB. Mail distribution means for transmitting an e-mail with a URL to the member by referring to the common member DB, and a site of a community where the member matches by following the URL added to the e-mail transmitted by the e-mail distribution means A tracking means for accumulating the tracking information in the tracking information DB when accessing the member, and a process of adding the common points to the member and the organizer of the community to which the member belongs by totalizing the tracking information accumulated in the tracking information DB And the site Common point distribution method which characterized in that it has a common point management means for performing subtraction processing of the common point for the scan have been community owner. 7. The common point distribution system according to claim 6, wherein the member attribute information registered in the common member DB includes at least a community ID, a member ID, a name, and an e-mail address. 8. The tracking information stored in the tracking information DB includes at least a member ID, a mail I
7. The common point distribution system according to claim 6, wherein the common point distribution system includes D and URLID. 9. A computer, comprising: matching means for matching the attribute of a member with characteristics of a community to which the member does not belong; and mail distribution means for transmitting an electronic mail with a URL of the matched community to the member. Tracking means for accumulating tracking information when a site of a matching community is accessed by following the URL added to the e-mail, and automatically shared between the member and the organizer of the community based on the tracking information A program for functioning as a common point management means for distributing points. 10. A computer which manages the characteristics of a community in a community characteristics DB, and stores the characteristics of a member of a common member DB and the characteristics of a community to which the same member managed in the community characteristics DB does not belong. A matching means for matching, an e-mail with a URL of a community matched by the matching means, an e-mail delivery means for sending the e-mail to the member by referring to the common member DB, and an e-mail transmitted by the e-mail delivery means A tracking unit that accumulates tracking information in the tracking information DB when the member accesses the site of the matched community by following the URL, and counts the tracking information accumulated in the tracking information DB, and collects the member and the member. The communis of Program for functioning as a common point management means for performing subtraction processing of the common point for organizers community site is accessed performs addition processing of the common point for I organizers. 11. The program according to claim 10, wherein the member attribute information registered in the common member DB includes at least a community ID, a member ID, a name, and an e-mail address. 12. The tracking information stored in the tracking information DB includes at least a member ID, a mail I
11. The method according to claim 10, further comprising D, and a URLID.
The program described.