JP2002074163A - Method and device for guiding web site - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide web site guiding method and device which is capable of efficiently extending advertisement effects while providing attractive digital contents to users. SOLUTION: The URL of a sponsor enterprise web site 7 is embedded in music/video contents on the Internet, ciphered and stored in a music/video contents storage server 11, and in the case of reproducing digital contents acquired from a user terminal 5 via the Internet 3, the terminal 5 automatically accesses the web site 7. When the terminal 5 carries out prescribed processing in the site 7, a deciphering key is generated and transmitted to the terminal 5, the digital contents can be decyphered by using the deciphering key and the contents can be read.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to, for example, a user who accesses contents such as music and video,
The present invention relates to a method and an apparatus for guiding a website, which can automatically guide the user to an website and efficiently perform an advertisement or the like.

[0002]

2. Description of the Related Art At present, when a company wants to conduct product PR or user information collection (questionnaire) on the Internet, it is common to use a banner advertisement or an e-mail advertisement. The click-through rate of advertisements and e-mail advertisements is decreasing year by year, and a new method is desired.

A conventional banner advertisement will be described with reference to FIG. In the conventional system, as shown in FIG. 9, an unspecified number of websites 91 that are relatively popular with users are provided with 111 × 30 to 468 called banner advertisements.
An advertising image of about × 60 pixels is pasted through the Internet advertising agency 92, and only when the user terminal 94 first accesses the Web site 91 via the Internet 93 and further clicks on the advertising image portion, the sponsor company Web The user terminal 94 can be guided to the site 95.

[0004]

The above-mentioned conventional system has the following problems.

[0005] If the user does not access the Web site 91 on which the advertisement image is pasted from among numerous Web sites, the system itself does not function.

[0006] Assuming that the user accesses the Web site 91 on which the advertisement image is pasted, the user cannot be guided to the sponsor company Web site 95 unless the user voluntarily clicks the advertisement image portion. Even access to the sponsor company Web site 95 cannot be guaranteed.

[0007] Further, the conventional system covers only a part where the user clicks on the advertisement image part and accesses the sponsor company Web site 95. Even if the user succeeds in accessing the sponsor company Web site 95, even if the user succeeds in accessing the sponsor company Web site 95, the specific system is specified. It cannot be guaranteed that an operation that satisfies the conditions (such as answering a questionnaire) will be performed.

[0008] The present invention has been made in view of the above,
It is an object of the present invention to provide a method and apparatus for guiding a Web site, which can effectively increase an advertising effect while providing attractive digital contents to a user.

[0009]

In order to achieve the above object, the present invention according to claim 1 embeds Web site information in digital contents distributed on the Internet and encrypts and stores the digital contents. If the user obtains the encrypted digital content from the user terminal via the Internet and tries to reproduce the digital content, the user terminal accesses the Web site embedded in the digital content via the Internet. And the Web
When a predetermined process is performed from the user terminal at the site, a decryption key required to reproduce the encrypted digital content is generated and transmitted to the user terminal. When the user terminal receives the decryption key, the user terminal performs the decryption. The gist is that the encrypted digital content can be decrypted using the encryption key, and can be browsed within the expiration date set in the decryption key.

According to the first aspect of the present invention, when a user terminal attempts to acquire and reproduce digital content stored by encrypting and embedding Web site information in digital content on the Internet, Accesses the embedded Web site and performs predetermined processing on the Web site. A decryption key is generated and transmitted to the user terminal, and the user terminal decrypts the encrypted digital content using the decryption key. Since the Web site is, for example, a sponsor company Web site, and the predetermined processing is, for example, a questionnaire response, the popular music / music can be viewed.
Users who want to watch video content will always access the corporate site and answer surveys, etc.
Corporate advertising effectiveness can be expanded.

The present invention described in claim 2 is the same as the claim 1.
In the invention described in the above aspect, the predetermined process performed on the user terminal on the Web site is a process including a response to a question.

According to the second aspect of the present invention, the Web
In the site, the user terminal answers the question as a predetermined process. Therefore, if the Web site is a sponsor company, for example, the advertising effect of this company can be increased.

Further, the present invention according to claim 3 provides the invention according to claim 1.
In the described invention, the gist is that the decryption key is generated using unique terminal information of a user terminal.

According to the third aspect of the present invention, since the decryption key is generated using the unique terminal information of the user terminal, the distributed music / video content is transmitted using another terminal. Even if an illegal copy is distributed to three parties, the third party is forced to perform an operation that satisfies a predetermined process on the same specific Web site as the copy source user, and the user copies to an unspecified number of third parties. Distribution leads to an increase in advertising effectiveness, which is the purpose of the system.

According to a fourth aspect of the present invention, in the first aspect of the present invention, the embedding of the website information in the digital content is such that the information of the website matching the content of the digital content is embedded. That is the gist.

According to the fourth aspect of the present invention, since the information of the Web site that matches the content of the digital content is embedded, it is possible to expect a targeted and effective advertising effect.

Further, the present invention described in claim 5 is based on claim 1.
In the invention described in the above, W to the digital content
The embedding of the website information is performed by adding the website to the digital content determined to be appropriate by browsing the content.
The point is to embed site information.

According to the fifth aspect of the present invention, the Web
Since the site side browses the content and embeds the information of the Web site in the digital content determined to be appropriate, the sponsor company can perform marketing more efficiently.

Further, the present invention according to claim 6 provides the present invention according to claim 1.
In the invention described above, the digital content is digital content related to music and video, and the Web site is a Web site of a company that wants to distribute advertisements and pay software through the digital content. And

According to a seventh aspect of the present invention, there is provided content storage means for embedding Web site information in digital content distributed on the Internet, encrypting and storing the digital content, and a user terminal via the Internet. When the user obtains the encrypted digital content and tries to play back the digital content, the user terminal transmits the digital content embedded in the digital content via the Internet.
Web site access means for accessing a site, and when a predetermined process is performed from a user terminal on the Web site, a decryption key required to reproduce the encrypted digital content is generated and transmitted to the user terminal. Receiving the decryption key at the user terminal and the decryption key, the encrypted digital content is decrypted using the decryption key, and browsed within the expiration date set in the decryption key. And a decoding unit that enables

According to the present invention, when the user terminal obtains and reproduces digital content stored by encrypting and embedding Web site information in the digital content on the Internet, the user terminal Accesses the embedded Web site and performs predetermined processing on the Web site. A decryption key is generated and transmitted to the user terminal, and the user terminal decrypts the encrypted digital content using the decryption key. Since the Web site is, for example, a sponsor company Web site, and the predetermined processing is, for example, a questionnaire response, the popular music / music can be viewed.
Users who want to watch video content will always access the corporate site and answer surveys, etc.
Corporate advertising effectiveness can be expanded.

The present invention described in claim 8 provides the present invention according to claim 7.
In the invention described in the above aspect, the predetermined process performed on the user terminal on the Web site is a process including a response to a question.

According to the present invention as set forth in claim 8, the Web
In the site, the user terminal answers the question as a predetermined process. Therefore, if the Web site is a sponsor company, for example, the advertising effect of this company can be increased.

Further, the present invention described in claim 9 is the same as claim 7.
In the described invention, the gist is that the decryption key is generated using unique terminal information of a user terminal.

According to the ninth aspect of the present invention, since the decryption key is generated by using the unique terminal information of the user terminal, the distributed music / video content can be generated by using another terminal. Even if an illegal copy is distributed to three parties, the third party is forced to perform an operation that satisfies a predetermined process on the same specific Web site as the copy source user, and the user copies to an unspecified number of third parties. Distribution leads to an increase in advertising effectiveness, which is the purpose of the system.

According to a tenth aspect of the present invention, in accordance with the seventh aspect of the present invention, there is provided an automatic matching unit for embedding information of a Web site that matches the content of the digital content.

According to the tenth aspect of the present invention, since the information of the Web site that matches the content of the digital content is embedded, it is possible to expect a targeted and effective advertising effect.

The present invention described in claim 11 is the invention according to claim 7, characterized in that the web site has manual matching means for browsing the content and embedding the information of the web site in the digital content determined to be appropriate. Make a summary.

According to the eleventh aspect of the present invention, the We
Since the information of the Web site is embedded in the digital content determined to be appropriate by the site b by browsing the content, the sponsor company can perform marketing more efficiently.

Further, according to a twelfth aspect of the present invention, in the seventh aspect, the digital content is:
It is digital content related to music and video, and the gist is that the Web site is a Web site of a company that wants to distribute advertisements and paid software via the digital content.

[0031]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing a configuration of a system including a website guiding apparatus that performs a website guiding method according to an embodiment of the present invention. In the embodiment shown in FIG. 1, an advertisement site guiding device 1 using music / video content, which is an example of a Web site guiding device, is connected to the Internet 3, and the Internet 3 has a user terminal (PC) 5 and a sponsor company. We
b site 7 is connected.

The advertisement site guiding apparatus 1 using music / video content includes a music / video content storage server 11,
Music / video content processing server 13, music / video content distribution server 15, and user information management server 1
7.

The music / video content storage server 11
Stores music / video content for distribution. The music / video content processing server 13 performs format conversion / encryption of the music / video content, and automatically adds destination Web site information (URL) to the music / video content suitable for the content (automatic matching). Function) or by adding to a content designated by the sponsor company (manual matching function) and adding a validity period for reproduction, thereby generating music / video content for distribution.

The music / video content distribution server 15
The music / video contents for distribution and the decryption key necessary for reproducing the music / video contents for distribution are distributed. The user information management server 17 generates a decryption key necessary for reproducing music / video content for distribution.

Next, the operation of the advertising site guiding apparatus 1 using the music / video content of the present embodiment configured as described above will be described with reference to FIGS.

In the advertising site guiding apparatus 1 of the present embodiment,
First, music / video content for distribution is generated. As shown in FIGS. 2 and 3, the music / video content generation process for the distribution music / video content (WA) is first performed by the music / video content processing server 13.
V, MP3, AVI, MOV, ASF format files) and the URL information of the sponsor company are input, and the music / video content for distribution in which the encryption and the URL information are embedded is output.

Here, there are two types of methods for embedding the URL information. One is as shown in FIG. 2, and the field (for example, sports, Music / video content processing server 13 automatically matches the same item in the field by specifying music / video.
URL information suitable for each video content is added.

As shown in FIG. 3, the sponsor company previews the music / video content registered in the music / video content storage server 11 through the music / video content processing server 13 (download or streaming). Can be selected) and the company's guide destination Web
By selecting music / video content suitable for the site, a URL suitable for the content can be selected for each music / video content.
Information is added.

The distribution music / video content generated as described above is automatically stored in the music / video content storage server 11 as shown in FIG.

The music / video content stored in the music / video content storage server 11 as described above is
As shown in FIG. 5, the content is distributed to the user terminal 5 in response to a distribution request from the user terminal 5. Specifically, the music / video content distribution request from the user terminal 5 is received by the music / video content distribution server 15. Music / video content distribution server 15 receiving this distribution request
Requests the distribution music / video content corresponding to the music / video content storage server 11 and returns the distribution music / video content received from the music / video content storage server 11 to the user terminal 5.

When the user terminal 5 receives the distribution music / video content, the user terminal 5 tries to reproduce the distribution music / video content for the first time on its own terminal. However, a valid decryption key is stored in the OS registry of the user terminal 5. Therefore, as shown in FIG. 6, the sponsor company Web site 7 is forcibly accessed by the URL embedded in the music / video content for distribution.

When the user terminal 5 accesses the sponsor company Web site 7 as shown in FIG. 7, when the user terminal 5 performs a predetermined process (for example, answering a questionnaire, etc.) individually set for the sponsor company Web site 7, The access destination of the user terminal 5 is automatically redirected to the music / video content distribution server 15, and the music / video content distribution server 15 transmits the user information to the user information management server 17.

Then, in the user information management server 17,
User information is registered, a decryption key is generated using the unique terminal (PC) information of the user included in the user information, and music /
It is returned to the video content distribution server 15. Upon receiving the decryption key, the music / video content distribution server 15 transmits the decryption key to the user terminal 5. The decryption key is automatically registered in the OS registry of the user terminal 5.

When the decryption key is registered, the user terminal 5 decrypts the distribution music / video content using the decryption key, as shown in FIG.
The video content can be freely viewed offline even within the expiration date set in the decryption key.

As described above, in the advertisement site guiding apparatus using the music / video contents of the present embodiment, when the distribution music / video contents downloaded via the Internet 3 at the user terminal 5 are reproduced for the first time, the user is forced to play. By accessing the guidance destination Web site 7 and performing an operation satisfying specific conditions such as browsing of advertisement information and answering a questionnaire, a decryption key required for reproduction is automatically registered in the user terminal via the Internet 3. Thereafter, the user can view the music / video contents for distribution offline any number of times until the decryption key expires.

When a decryption key required for reproducing music / video content for distribution is generated, a unique terminal (P
C) By using the information, even if the distributed music / video content is illegally distributed to a third party who uses another terminal (PC), the third party is the same as the copy source user. Since an operation that satisfies a specific condition on a specific Web site is forced, distribution of a copy to an unspecified number of third parties by a user leads to an increase in advertising effect, which is a purpose of the system.

When music / video content for distribution is generated, destination Web site information (URL) is added to music / video content suitable for the content. In other words, a targeted and effective advertising effect can be expected by the automatic matching function in which the music / video content and the destination Web site have the same attribute / field. For example, website information of an automobile maker is added to video content of an automobile.

A manual matching function in which the sponsor company previews the content to which the own destination website information (URL) is added, and can add the destination web site information (URL) to the music / video content determined to be appropriate. Thereby, the sponsor company can perform marketing more efficiently.

In the above embodiment, the case where music / video content is used has been described. However, the present invention is not limited to this, and can be applied to, for example, paid software distribution services. It is.

[0050]

As described above, according to the present invention,
When the user terminal embeds Web site information in digital content on the Internet, and obtains and reproduces the digital content stored in an encrypted form, the user terminal accesses the embedded Web site, and performs predetermined processing on the Web site. Is performed, a decryption key is generated and transmitted to the user terminal, and the user terminal can decrypt and browse the encrypted digital content using the decryption key. By setting a site as a predetermined process, for example, answering a questionnaire, users who want to view popular music / video content will always access the company site and answer the questionnaire, etc., thereby expanding the advertising effectiveness of the company. can do.

Further, according to the present invention, since the user terminal answers a question as a predetermined process in the Web site, if the Web site is, for example, a sponsor company, it is possible to increase the advertising effect of this company. it can.

Further, according to the present invention, since the decryption key is generated by using the unique terminal information of the user terminal, the distributed music / video contents can be illegally used by a third party using another terminal. Even in the case of copy distribution, the third party is forced to perform an operation that satisfies a predetermined process on the same specific Web site as the copy source user, and the distribution of the copy by the user to an unspecified number of third parties is performed by the system. It leads to the expansion of the advertising effect that is the purpose.

According to the present invention, the information of the Web site that matches the content of the digital content is embedded.
You can expect a targeted and effective advertising effect.

Further, according to the present invention, since the Web site side browses the contents and embeds the Web site information in the digital content determined to be appropriate, the sponsor company can more efficiently perform marketing.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of a system including a website guiding apparatus for implementing a website guiding method according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram showing a process of generating music / video content for distribution (in the case of automatic matching) in the embodiment shown in FIG. 1;

FIG. 3 is an explanatory diagram showing a process of generating music / video content for distribution (in the case of manual matching) in the embodiment shown in FIG. 1;

FIG. 4 is an explanatory diagram showing a process of storing music / video content for distribution in the embodiment shown in FIG. 1;

FIG. 5 is an explanatory diagram showing download processing of music / video content for distribution in the embodiment shown in FIG. 1;

FIG. 6 shows a sponsor company U in the embodiment shown in FIG.
FIG. 4 is an explanatory diagram showing a process of forcibly accessing an RL.

FIG. 7 is an explanatory diagram showing a decryption key acquisition process in the embodiment shown in FIG. 1;

FIG. 8 is an explanatory diagram showing a music / video content decoding process in the embodiment shown in FIG. 1;

FIG. 9 is a diagram showing a configuration of a conventional system for performing a banner advertisement.

[Explanation of symbols]

 1 Advertisement site guidance device using music / video content 3 Internet 5 User terminal 7 Sponsor company website 11 Music / video content storage server 13 Music / video content processing server 15 Music / video content distribution server 17 User information management server

Claims (12)

[Claims] 1. Embedding Web site information in digital contents distributed on the Internet,
The digital content is encrypted and stored. When the encrypted digital content is obtained from the user terminal via the Internet and the digital content is to be reproduced, the user terminal transmits the digital content to the digital content via the Internet. When the embedded Web site is accessed and a predetermined process is performed from the user terminal at the Web site, a decryption key required to reproduce the encrypted digital content is generated and transmitted to the user terminal, When the user terminal receives the decryption key, the user terminal can use the decryption key to decrypt the encrypted digital content and browse it within the expiration date set in the decryption key. Web site guidance method. 2. The Web site guidance method according to claim 1, wherein the predetermined process performed on the user terminal at the Web site is a process including an answer to a question. 3. The method according to claim 1, wherein the decryption key is generated by using unique terminal information of a user terminal. 4. The Web site guidance method according to claim 1, wherein the embedding of the Web site information in the digital content is performed by embedding Web site information matching the content of the digital content. 5. The Web site according to claim 1, wherein the embedding of the Web site information in the digital content is to embed the Web site information in the digital content determined by the Web site to be appropriate after browsing the content.
b Site induction method. 6. The digital content is a digital content related to music and video, and the digital content is
2. The Web site guidance method according to claim 1, wherein the site is a Web site of a company that wants to distribute advertisements and paid software via the digital contents. 7. Embedding Web site information in digital contents distributed on the Internet,
A content storage unit for encrypting and storing the digital content; and obtaining the encrypted digital content from the user terminal via the Internet, and attempting to reproduce the digital content. A web site access means for accessing the web site embedded in the digital content; and a predetermined process performed by a user terminal on the web site, a decryption key necessary for reproducing the encrypted digital content is obtained. A decryption key generating and transmitting means that is generated and transmitted to the user terminal; and when the decryption key is received at the user terminal, the encrypted digital content is decrypted using the decryption key. Browse within the set expiration date Web site guiding apparatus and having a decoding means for the ability. 8. The Web site guidance device according to claim 7, wherein the predetermined process performed on the user terminal at the Web site is a process including an answer to a question. 9. The website guiding apparatus according to claim 7, wherein the decryption key is generated by using unique terminal information of a user terminal. 10. The website guiding apparatus according to claim 7, further comprising an automatic matching unit that embeds information of the website matching the content of the digital content. 11. The web site guidance device according to claim 7, further comprising a manual matching unit that embeds the web site information in digital content determined as appropriate by browsing the content on the web site side. 12. The digital content includes music,
Digital content related to video,
b site advertises via said digital content,
8. The website guiding apparatus according to claim 7, wherein the website is a website of a company that wants to distribute paid software.