JP2001265806A - System and method for providing information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system and a method for information provision which can structure relation useful to both a person who have members and an information provider. SOLUTION: In the information providing system 1 where a cooperative organization server 2 that a cooperative organization has and an information providing server 3 that the information provider which provides information for the members of the cooperative organization has, are connected through a communication channel, the information providing server is equipped with a member information database 371 which stores member information on the members provided from the cooperative organization server, a provided information database 372 which stores information to be provided for the members, a specific information selecting means 34 which selects specific information to be provided for the members stored in the member information database from the information stored in the provided information database, and a transmitting means 38 which sends the information selected by the specific information selecting means to the members of the cooperative organization directly or through a provision-destination server.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing system and an information providing method for providing information to members via a communication network such as the Internet.

[0002]

2. Description of the Related Art In recent years, a number of systems for providing various kinds of information corresponding to customer needs online using the Internet have been constructed. As such a system, for example, a system for transmitting information owned by an information provider to registered members regularly or irregularly is known.

[0003]

[0005] In order to newly provide information using the above system, new members must be recruited, and in order to obtain more members, a huge amount of advertisement is required. It was expensive and time consuming. on the other hand,
Although it is not necessarily intended to provide information, for example, there are many members such as internet service providers (ISPs), member organizations such as financial institutions such as banks and securities companies, and organizations that provide services to members such as community sites. There is an organization where members gather. And even in such an organization, there is a need to provide information to members, such as so-called one-to-one marketing, but there have been cases where it is difficult in terms of funds or technology.

[0004] The present invention has been made in view of the above circumstances, and has as its object to provide an information providing system and an information providing method capable of establishing a useful relationship for both a member and an information provider. And

[0005]

Means for Solving the Problems In order to solve the above problems, the invention according to claim 1 is, for example, shown in FIGS. 1 to 14 as an affiliated organization server (for example, an affiliated organization server device 2) owned by an affiliated organization. And an information providing server (for example, information providing server device 3) provided by an information provider that provides information to members of the affiliated organization, in an information providing system (1) in which the information providing server is connected by a communication line. ,
A member information database (371) storing member information of members provided from the affiliated organization server, and a provided information database (for example, storing information to be provided to members)
Content database 372) and specific information selecting means (for example, the data analysis unit 3) for selecting specific information to be provided to the member stored in the member information database from the information stored in the provided information database.
4) transmitting means for transmitting the selection information selected by the specific information selecting means to the member of the affiliated organization directly or via the affiliated organization server (for example, the communication unit 38)
And characterized in that:

According to the first aspect of the present invention, since the information provider can provide information to the members of the affiliated organization, the information provider can provide the information without necessarily acquiring the members. As a result, the burden of advertising costs and the like for acquiring members is reduced. On the other hand, for affiliated organizations, the technical,
In addition to reducing the financial burden, expanding the range of services also enables new members to be cultivated.
Furthermore, by enabling regular communication with members and distributing content targeted to each member, members' satisfaction and revitalization will be improved, helping to retain members and enhance brand value. It will be. Also, providing useful information will benefit the member, and if not necessary, ignore it or do not want to provide the information, so if the security of the member information is thorough, there will be no disadvantage for the member . That is, the information provider, the affiliated organization, and the affiliated organization member all have a Win relationship.

Here, the affiliated organization may be, for example, an Internet connection provider, a member organization such as a financial institution such as a bank or a securities company, or an organization that provides services to members such as a community site. The member information may be any information about the member, such as, for example, address, name, age, gender, occupation, company name, e-mail address, hobbies, event information on members, results of questionnaires, etc. Good. The information and specific information provided include remind information, event information, news, life-related information such as family, housing, automobile, finance, health, travel, entertainment, and other related advertising information, but other advertising information. It may be information.

[0008] The invention according to claim 2 provides an affiliated organization server (2) of an affiliated organization and an information provider server (3) of an information provider for providing information to members of the affiliated organization.
In the information providing system (1), which is connected by a communication line, the affiliated organization server includes a web server that opens a web page on the Internet, and directly transmits the member information input by a customer who has accessed the web page. Alternatively, the information providing server is configured to be able to transmit to the information providing server via the affiliated organization server, the information providing server stores a member information database (371) storing member information of the member provided from the affiliated organization server, Provided information database (37) that stores information to be provided
2), specific information selecting means (34) for selecting selection information to be provided to the member stored in the member information database from the information stored in the provided information database, and the specific information selecting means Transmission means (38) for transmitting the selection information selected by the user directly to the member of the affiliated organization or via the affiliated organization server.

According to the second aspect of the invention, the same effect as the first aspect of the invention can be obtained, and the member information input by the customer who has accessed the affiliated organization can be directly or through the affiliated organization server. Since the information providing server is transmitted to the information providing server, the information providing server acts as a part of the affiliated organization server, and the affiliated organization and the information provider can integrally provide information.

According to a third aspect of the present invention, in the information providing system according to the first or second aspect, the information providing server classifies the member information stored in the member information database into predetermined segment information. For example, a member information classifying unit 33) is provided,
On the basis of the classified segment information, specific information is selected from information stored in the provided information database by a predetermined analysis method.

According to the third aspect of the invention, the member information of the member is classified into the segment information by the classification means,
Since specific information is selected based on the segment information, appropriate specific information according to the segment can be provided to the member.

Here, the segment information is obtained from member information such as the sex, age, and family structure of the member.
The information is divided into segments such as “(male) in their (30s) having (1 year old child)”. The classification of the segments is arbitrary, and may be divided in any manner. The predetermined analysis method is, for example, OLAP (Online Analytical Pr
ocessing) and data mining.

According to a fourth aspect of the present invention, in the information providing system according to any one of the first to third aspects, the specific information includes predetermined advertisement information and a distribution history of the specific information to members of the affiliated organization. And an access log database storing access to the advertisement destination of the advertisement information by the member to whom the specific information has been distributed, the member information database, the distribution history database, and the access log. At least one of the databases is managed by an affiliated organization. According to the invention described in claim 4, the specific information includes predetermined advertisement information, and at least one of the member information database, the distribution history database, and the access log database is managed for each affiliated organization. Therefore, it is possible to easily analyze distribution history data for each affiliated organization, provide distribution history data for each affiliated organization to the affiliated organization, or collect profit based on the distribution history for each affiliated organization.

The format of the advertisement information is, for example, a banner advertisement, a text advertisement, a video advertisement for displaying a moving image such as a video clip, a sound advertisement for notifying by voice, a music advertisement for playing music, a wallpaper or layout of a company or product. Examples of the advertisement include a wallpaper advertisement and a layout advertisement that image the like, but are not limited thereto, and may be any advertisement format that can be provided via a communication network. The advertisement information includes not only advertisements for providing products and services but also article advertisement contents. Delivery history is
For example, it is a mail transmission log such as a transmission destination address of the specific information, a transmission date and time, the content of the specific information, and the like, and the access log is a history of access to the URL of the advertiser by the member based on the specific information.

According to a fifth aspect of the present invention, in the information providing system according to the fourth aspect, a profit totaling means (for example, the data analysis unit 34) for totalizing profits generated by providing specific information to members of the affiliated organizations for each affiliated organization. ). According to the fifth aspect of the present invention, the profits generated by providing the specific information to the members of the affiliated organizations are aggregated for each affiliated organization by the income aggregation means, and the profit can be distributed based on the aggregation result.

According to a sixth aspect of the present invention, in the information providing method for providing information to a member of the affiliated organization, the information provider side includes a step of taking in member information of the member of the affiliated organization; Selecting the specific information to be provided from among the information that can be provided to the member, providing the selected specific information to the member of the affiliated organization, and calculating the profit generated by providing the specific information. Paying a part to the affiliated organization to which the member belongs.

According to the sixth aspect of the invention, substantially the same effects as those of the first aspect of the invention can be obtained.
Since a part of the profit generated by providing the specific information is paid to the affiliated organization to which the member belongs, the affiliated organization is also a new revenue source.

Here, the means for providing the specific information to the member may be any means such as an electronic mail using the Internet and a direct mail using the mail. The member information to be registered may be obtained by any method such as a personal computer, telephone, FAX, and mail. The acquisition of the member information may be via a communication line, or may be in a batch.

According to a seventh aspect of the present invention, in the information providing method of the sixth aspect, the information provider classifies the acquired member information into predetermined segment information, and associates the classified segment information with each affiliated information. Providing the information to the organization. According to the invention of claim 7, the analysis result of the member information can be obtained without any technical and financial burden on the affiliated organization side.

[0020]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An information providing system and an information providing method according to the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing an overall configuration of an information providing system according to the present invention. An information providing system 1 shown in FIG. 1 includes an affiliated organization server device 2... Owned by an affiliated organization and an information provided server device 3 owned by an information provider that provides an information providing service.
And information communication devices 4 owned by members of each affiliated organization. The information communication terminals 4.
And the information providing server 3 are connected via the Internet 10, and the affiliated organization server 2 and the information providing server 3 are a network system connected by a dedicated line 11.

As shown in FIG. 2, the affiliated organization server devices 2 are internally provided with a host computer 21 such as a workstation, a database 22 for storing member information and web pages, and a communication unit 23 connected to an Internet line or the like. It has a web page on the Internet as a web server. Further, the web page may be a form in which a web page provided from the information providing server device 3 described later is provided via the affiliated organization server device 2. Thereby, for example, the HP content database 37 of the information providing server device 3
The web page stored in 2a can be made to look like a web page provided by the user.

As shown in FIG. 2, the information providing server device 3 includes therein a member information management unit 31, a remind mail management unit 32, a member information classification unit 33, a data analysis unit 34, a mail creation unit 35, a report creation It includes a unit 36, a database unit 37, a communication unit 38, and the like, and is constituted by, for example, a workstation. The information providing server device 3 has a function as a web server and a mail server.

The member information management unit 31 is controlled by a CPU (not shown) and manages processes such as a registration process for registering member information of members on a member basis and a change / deletion process for changing / deleting member information. . Here, the member information includes, for example, basic information such as sex, age, and address of the member, as well as category information selected by the member. Category information, for example, personal event information, family related information, car related information, housing related information, health related information,
The information includes travel-related information, entertainment-related information, shopping-related information, pet-related information, employment-related information, and financial-related information. Also, the member information management unit 31
It is designed to be managed for each affiliated organization according to the member attribute of the member.

The reminder mail management unit 32 has a CPU
(Not shown), manages the process of registration, change, and deletion of personal event reminders by members, and uses a campaign management tool (not shown) to create schedule files for personal events, seasonal events, and life stage events. Create and manage.

The member information classifying unit 33 is controlled by a CPU (not shown), and stores member information registered according to a tallying / analysis program (for example, a method such as OLAP or data mining) stored in a database unit 37 in a predetermined manner. Classify into segment categories. More specifically, the registered member information is segmented into several layers in stages. For example, as shown in FIG. 3, in the first step, segmentation is performed with a relatively coarse mesh such as the age and gender of the member. Next, in the second step, the address is further subdivided for each region. In the third step, the subdivision is further subdivided into lifestyles according to the interests and preferences of the member based on the category information. It is configured to be further subdivided. The transition to each step is made when the number of communication with the member reaches a predetermined number, and more detailed information provision can be developed depending on the degree of deepening the trust relationship with the member. It has become. The member segment information thus analyzed is stored in the member information database 371.
Is stored. Then, the analyzed segment information of the member is provided to the affiliated organization to which the member belongs, as described later.

The data analysis unit 34 includes a CPU (not shown).
And functions as specific information selecting means.
Specifically, first, the data analysis unit 34 performs matching with the specific information from the provided information based on the member information and the segment information of the member. That is, the segment information (section) of the member is extracted and the segment information (section) is extracted.
With the mail content (specific information) having Further, the data analysis unit 34 functions as a profit summarizing unit that sums up profits generated by providing information to members of the affiliated organizations based on the data of the advertisement distribution log and the access log for each affiliated organization.

The mail creating section 35 has a CPU (not shown).
Based on the dates of personal events, seasonal events, and events related to life stages, which are controlled by the member and registered by the member, mail content (specific information) suitable for the event is stored in the mail content database 3.
72b to generate a mail format.

The report creator 36 compiles information such as advertisements for each affiliated organization or advertiser on a monthly basis, issues a bill, and publishes advertisements for each affiliated organization or advertiser. Information and access times by members are tabulated monthly,
A process of issuing a report of the advertisement effect, a process of performing tallying / analysis by OLAP, a data mining tool, or the like, and a process of outputting the result are performed.

The database unit 37 is a device that stores programs, data, and the like. This database unit 37
Is a magnetic or optical recording medium or a semiconductor memory C
The configuration includes a recording medium 37a readable by a PU. Here, the recording medium 37a is a floppy disk,
It includes a portable medium such as a CD-ROM and a fixed medium such as a hard disk. The program, data, and the like stored in the recording medium 37a may be partially or wholly received via a transmission medium such as a network line, and the recording medium 37a is constructed on a network. It may be a recording medium of a server.

Specifically, the database unit 37 includes a member information database 371 for storing member information of members,
A content database 372 for storing content to be provided to members, a category database 373 for storing category information, an event database 374 for storing event information, a reminder mail database 375 for storing reminder mails, and a tallying / analysis program, etc. 376, a log database 377, a unit price database 378, and the like.

The member information database 371 is shown in FIG.
As shown in (a), the registered member's e-mail,
In addition to name, gender, password (PWD), registration date, etc.
The member information such as a plurality of segment information (sections) classified from the member information and the member information change history by the member is stored for each affiliated organization.

[0032] The content database 372 is
(Home Page) It comprises a content database 372a, a mail content database 372b, and a regional pattern database 372c. The HP content database 372a is a database that stores a homepage provided by a content provider and stores homepage content related to the information providing service. For example, as shown in FIG. , Content classification, HTML (Hype
r Text Markup Language).

The mail content database 372b
Is a database that stores the contents of e-mails to be provided to members. For example, as shown in FIG. The stored segment divisions are stored. Further, in the mail content database 372b, advertisement information suitable for the content (for example, a banner advertisement of an advertiser, URL display) is added and registered. In addition, the stringing of the advertisement information of the mail content may be manually added by the operator, or the advertisement information may be automatically linked with the mail content whose keyword matches by a preset keyword search. Good.

For example, as shown in FIG. 4D, the area pattern database 372c preliminarily classifies the area into pattern numbers by postal code, and stores a pattern number that matches a providing area desired by the content provider. It is a database.

The category database 373 is a database that stores category information such as personal event information, family-related information, car-related information, and house-related information in a divided manner.

The event database 374 is a database for storing data of personal events, global events, or internal events provided according to life stages and lifestyles. Here, personal events are, for example, events that occur periodically, such as birthdays and anniversaries of family members registered in advance by members, expiration dates of time deposits, renewal dates of vehicle inspections and licenses, passports, etc. An event related to members, such as an occasionally occurring event such as a wedding, a memorial service, or an appointment with a friend. The global event refers to, for example, a seasonal event such as a Japanese holiday notice, a doll festival, and Tanabata. The internal event refers to, for example, an event provided based on a member's hobbies and preferences, such as category services related to life, housing, cars, and finance. The date of this internal event does not necessarily have to be determined.

The remind mail database 375 is
For example, as shown in FIG. 4E, this is a database that stores the contents of reminders registered by the member, the designated date, the notification timing, and the like.

The program database 376 is a program for classifying the member information of members into various segments by OLAP or data mining, as well as member information registration processing, change / deletion processing, remind mail registration processing, and remind mail generation described below. This is a database that stores programs for performing transmission processing, report reporting processing, and the like.

The log database 377 further includes, for example, a reminder mail transmission log database 377a such as a reminder mail transmission destination address, transmission date and time, and event contents, as shown in FIG. Log database 3 which stores the access such as the access history of the advertiser's URL by the member
Based on the data stored in the remind mail transmission log database 377a and the access log database 37b, the information providing service is charged, and a prediction analysis of the consumption behavior of the member is performed. The unit price database 378 stores, for example,
As shown in FIG. 4H, this is a database storing advertisers, unit prices, and the like.

The communication unit 38 has a modem (MODEM: MOdu
lator / DEModulator), terminal adapter (TA: Te)
rminal adapter) or a router, etc., and as a transmission means, via a communication line such as a telephone line, an ISDN line, or a dedicated line, the affiliated organization server device 3
Data is transmitted / received to / from. That is, the communication unit 23 of the affiliated organization server device 2 and the communication unit 38 of the information providing server device 3 are connected by the dedicated line 11, and the member information of the affiliated organization is stored in the member information database 3 of the information providing server device 3.
71. Then, the acquired member information data of the affiliated organization is extracted by the member information management unit 31, and the member information database 37 is extracted.
When registering for 1
Other members are identified. In the case of performing a charging process using an access log or the like, a profit generated by the information providing service for the member taken from the partner organization is separately calculated, and a part of the profit is transferred to the partner organization. I have.

The information communication terminals 4 include an input device (not shown), a control device (not shown), a display device (not shown).
It has a communication device (not shown), a WWW browser is installed, and a web page can be viewed on the screen of the display device by accessing the affiliated organization server device 2 via the Internet line. The member opens the member information input web page of the site of the affiliated organization using the information communication terminal 4.
The member can be a member by inputting necessary items with the input device, and the input member information data is transmitted to the information providing server device 3 by a communication device (not shown). The information communication terminals 4 are capable of creating e-mails and transmitting / receiving e-mails to / from the information providing server device 3.

Next, an information providing method using the information providing system 1 having the above configuration will be described. Such an information providing method is divided into a member information registration process shown in FIG. 5 and a reminder mail generation and transmission process shown in FIG. Programs for realizing the functions shown in these flowcharts are stored as storage media in the database unit 37 in the form of program codes readable by the member information management unit 31 and the like. This program can be transmitted in the form of a program code via a transmission medium such as a network line.

The provider of the information providing service according to the present invention first creates a site for the information providing service, stores the site in the HP content database 372a of the information providing server device 3 as a preliminary stage, and via the Internet. To make this service site accessible to members.

Next, the member information registration processing of a new member of the affiliated organization shown in FIG. 5 will be described. In the member information registration process, first, in step S1, when a customer starts a browser installed in the information communication terminal 4 and accesses a service site of an affiliated organization, the information providing server device via the affiliated organization server device 2 The menu page is extracted from the HP content database 372a of the information communication terminal 3, and a menu screen as shown in FIG. The menu page includes a screen 101 for explaining the service contents and also includes a portion 101 indicating "user registration". When this portion is clicked, the process proceeds to step S2 and the user content is stored in the HP content database 372a. The information registration page is extracted, and, for example, a user basic information registration screen as shown in FIG. 8 is displayed on the display device of the information communication terminal 4.

The user basic information registration page includes a mail address 102, a password 103, a name 104,
There are provided entry fields for gender 105, date of birth 106, postal code 107, received mail type selection 108, etc.
Fill in these fields and click "Agree" at the bottom of the screen
Click on part 109. Then, in step S3, the basic information data is stored in the member information database 37.
1 and a registration completion page as shown in FIG. 9 is displayed on the screen. Similarly, by writing predetermined items on a remind mail registration page (not shown), the remind mail information is stored in the remind mail database 375.

Next, in step S4, a member ID is issued, and the registered mail address is
A registration completion mail including ID information is generated by the mail creation unit 35. Then, a registration completion screen of the member information is displayed, and a registration completion mail is transmitted to the member, and the member information registration process ends.

Next, the remind mail generation / transmission processing will be described with reference to FIG. When the reminder mail generation and transmission process is started, first, in step S11, event information having a predetermined date of mail generation is fetched from the schedule file of the reminder mail management unit 32 into the mail creation unit 35. Move to step S12.

Next, in step S12, detailed information such as member information (including segment information) and remind mail information of the member relating to the event information is acquired from the member information database 371 and the remind mail database 375, and the process proceeds to step S13. I do. In step S13, after performing a process of targeting a target member from the acquired detailed information, step S13 is performed.
Go to 14. Specifically, for example, a member corresponding to a notification date such as a birthday is picked up.

In step S14, based on the segment information of the member, the mail content matching the segment information is stored in the mail content database 372.
b, and a remind mail (specific information) in which the selected mail content is added to the event information.
Is generated, and the process proceeds to step S14. Step S15
Then, for example, as shown in FIG. 10, the generated remind mail is transmitted from the communication unit 38 to the member of the affiliated organization directly or via the affiliated organization server device 2 of the affiliated organization at the designated timing. At the same time, the mail transmission information is stored in the mail transmission log database 377a for each affiliated organization, and the reminder mail generation / transmission processing ends. At this time, actions taken by the member in response to the transmitted remind mail, for example, actions such as access to the advertisement information added to the remind mail, are accumulated as access logs in the access log database 377b for each affiliated organization. .

Next, a mechanism for paying a part of the advertising expenses distributed to the members of the affiliated organization on a one-to-one basis to the affiliated organization to which the affiliated organization belongs will be described with reference to FIG. The e-mail transmission log and the access log are extracted from the log database 377, the unit price data of the advertisement is extracted from the unit price database 378, and the data analysis unit 34 counts the advertising revenue for each affiliated organization, and based on the obtained counting result. Advertising revenue is paid to each affiliate. FIG.
As shown in, the member information, mail transmission log data, access log data, and the like accumulated by the information providing server device 3 are:
It is provided to the partner organization by the dedicated line 11 or batch processing. In addition, data obtained by analyzing member information, mail transmission log data, access log data, and the like are also provided to the affiliated organization through the dedicated line 11, batch processing, or the like.
In addition, for example, as shown in FIG. 13, the result of analyzing the member information, the mail transmission log data, the access log data, and the like for the affiliated organization is summarized as a report,
The report is reported to the affiliate. In the report creation report, for example, first, a report selection page previously stored in the HP content database 312a is extracted,
Display on the screen. When a partner is selected, mail transmission log data and access data relating to the member of the partner are extracted from the log database 377.

Next, a process of generating a report in a predetermined format based on the extracted access data is performed. Specifically, for example, analysis information reports that summarize the data obtained by statistically processing the number of ad browsing, the number of ad browsing members, the browsing time, etc. for each affiliated organization or as a whole, in a table or graph, and individual log data Create a list of reports, etc. Next, the created analysis information report is distributed to the partner. At this time, for example, as shown in FIG.
The member information in the database 22 of the affiliated organization and the member information stored in the member information database 371 are merged, and management and analysis are performed in consideration of the consistency of each other's data. For example, when there is a discrepancy between the member information on the affiliated organization server device 2 side and the member information on the information providing server device 3 side, processing such as judging and using the newer update history date as correct data is performed. .

According to the information providing system and the information providing method according to the present invention described above, the information provider can provide information to the members of the affiliated organization. Since the information can be provided, the burden of advertising expenses for obtaining members is reduced. On the other hand, it is possible for the affiliated organization to reduce the technical and financial burden when providing information to the members owned by the affiliated organization, and to cultivate new members by expanding the range of services. Furthermore, by enabling regular communication with members and distributing content targeted to individual members, the satisfaction and satisfaction of members can be improved and activated.
It will help to retain members and enhance brand value. Also, providing useful information will benefit the member, and if not necessary, ignore it or do not want to provide the information, so if the security of the member information is thorough, there will be no disadvantage for the member . In other words, all three of the information provider, the affiliated organization, and the affiliated organization member are Win
Is established.

The configuration of the information providing system described in the above embodiment is an example, and does not limit the present invention. For example, it is a matter of course that the present invention is also applicable to an information providing service for providing members with information other than the reminding mail, such as news, e-mail magazine, and content distribution. The screen configurations shown in FIGS. 7 to 10 are merely examples, and may be changed as appropriate. In addition, the acquisition of the member information of the affiliated organization may be off-line. Further, in the above-described embodiment, the information providing service is described as a member of the affiliated organization. However, the affiliated organization directly accesses the member by e-mail or direct mail to the information providing server device side to access the information provider server side. A mechanism for inducing members to become members may be used. Further, the guidance for registration may be, for example, direct mail or the like instead of e-mail. In addition, a mechanism may be adopted in which the member becomes a member of the information providing service at the same time as becoming a member of the affiliated organization.

[0054]

According to the invention described in claim 1, since the information provider can provide information to the members of the affiliated organization, it is possible to provide the information without necessarily acquiring the members themselves. In other words, the burden of advertising expenses for acquiring members is reduced. On the other hand, for affiliated organizations,
The technical and financial burden in providing information to the members owned by the member can be reduced, and the expansion of the service allows the cultivation of new members. Furthermore, by enabling regular communication with members and distributing content targeted to each member, members' satisfaction and revitalization will be improved, helping to retain members and enhance brand value. It will be. Also, providing useful information will benefit the member, and if not necessary, ignore it or do not want to provide the information, so if the security of the member information is thorough, there will be no disadvantage for the member . That is, the information provider, the affiliated organization, and the affiliated organization member all have a Win relationship.

According to the second aspect of the invention, the same effect as the first aspect of the invention can be obtained, and the member information input by the customer who has accessed the affiliated organization is directly or through the affiliated organization server. Since the information providing server is transmitted to the information providing server, the information providing server acts as a part of the affiliated organization server, and the affiliated organization and the information provider can integrally provide information. According to the invention described in claim 3, the member information of the member is classified into the segment information by the classification means, and the specific information is selected based on the segment information. Can be provided.

According to the fourth aspect of the present invention, the specific information includes predetermined advertisement information, and includes a member information database,
Since at least one of the distribution history database and the access log database is managed for each affiliated organization, analysis of distribution history data for each affiliated organization and provision of distribution history data for each affiliated organization to the affiliated organization Alternatively, it is possible to easily perform profit aggregation based on the distribution history of each affiliated organization. According to the fifth aspect of the present invention, the profits generated by providing the specific information to the members of the affiliated organizations are aggregated for each affiliated organization by the income aggregation means, and the profit can be distributed based on the aggregation result.

According to the sixth aspect of the invention, substantially the same effects as those of the first aspect of the invention can be obtained.
Since a part of the profit generated by providing the specific information is paid to the affiliated organization to which the member belongs, the affiliated organization is also a new revenue source. According to the invention of claim 7, the analysis result of the member information can be obtained without any technical and financial burden on the affiliated organization side.

[Brief description of the drawings]

FIG. 1 is a diagram showing an overall configuration of an information providing system according to the present invention.

FIG. 2 is a block diagram showing a main configuration of a partner server device and an information providing server device according to the present invention.

FIG. 3 is a diagram showing an example of how to segment information.

FIG. 4 is a table showing an example of data items of a database unit.

FIG. 5 is a diagram illustrating a member information registration process.

FIG. 6 is a diagram for explaining a reminder mail generation and transmission process.

FIG. 7 is a diagram showing an example of a menu screen of the information providing system according to the present invention.

FIG. 8 is a diagram showing an example of a user basic information registration screen according to the present invention.

FIG. 9 is a diagram showing an example of a user basic information registration completion screen according to the present invention.

FIG. 10 is a diagram showing an example of a screen display of a reminder mail according to the present invention.

FIG. 11 is a diagram for explaining a mechanism for paying a part of advertising expenses to an affiliated organization to which the user belongs.

FIG. 12 is a diagram illustrating a mechanism for providing member information and the like to an affiliated organization.

FIG. 13 is a diagram for explaining a mechanism for reporting an analysis result of member information and the like to an affiliated organization.

FIG. 14 is a diagram for explaining a mechanism for reporting an analysis result of member information and the like to an affiliated organization.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 information providing system 2 affiliated organization server device 3 information providing server device 4 information communication terminal 21 host computer 22 database 23 communication unit 31 member information management unit 32 remind mail management unit 33 member information classification unit 34 data analysis unit 35 mail creation unit 36 Report creation unit 37 Database unit 38 Communication unit

 ────────────────────────────────────────────────── ─── Continuing on the front page (72) Inventor Shinichiro Hashiguchi 3rd Floor, 3-3-3 Misakicho, Misakicho, Chiyoda-ku, Tokyo Inside the Force Channel Initiative 4th Floor (72) Inventor Akihiko Uchino Chiyoda, Tokyo 4th floor of 3-3-3 Misakicho, Misaki-cho, Tokyo F-term in the Force Channel Initiative Co., Ltd. 5B049 AA02 BB49 CC36 GG02 5B075 NR12 PQ05 PR03 5B085 AC14 AE02 CA04

Claims (7)

[Claims] 1. An information providing system comprising: an affiliated organization server provided by an affiliated organization; an information provider provided by an information provider for providing information to members of the affiliated organization; A member information database that stores member information of members provided from the affiliated organization server; a provided information database that stores information to be provided to the member; and a specification provided to the member stored in the member information database. Specific information selecting means for selecting information from the information stored in the provided information database; and selecting information selected by the specific information selecting means directly to a member of the affiliated organization or via the affiliated organization server. An information providing system, comprising: transmitting means for transmitting. 2. An information providing system in which an affiliated organization server of an affiliated organization and an information provider of an information provider for providing information to members of the affiliated organization are connected by a communication line. A web server that opens a web page on the Internet, and is configured to be able to transmit member information input by a member accessing the web page to the information providing server directly or through the affiliated organization server; A server, a member information database storing member information of the member provided from the affiliated organization server; a provision information database storing information to be provided to the member; and a provision to the member stored in the member information database. Specific information to be selected from the information stored in the provided information database. An information providing apparatus comprising: fixed information selecting means; and transmitting means for transmitting the selection information selected by the specific information selecting means to a member of the affiliated organization directly or via the affiliated organization server. system. 3. The information providing system according to claim 1, wherein the information providing server includes a classifying unit that classifies the member information stored in the member information database into predetermined segment information. The information providing system, wherein the means is configured to select specific information from information stored in the provided information database by a predetermined analysis method based on the classified segment information. 4. The information providing system according to claim 1, wherein the specific information includes predetermined advertisement information, and stores a distribution history of the specific information to members of the affiliated organization. An access log database that stores access to an advertisement destination of the advertisement information by a member to which specific information has been distributed;
An information providing system, wherein at least one of the member information database, the distribution history database, and the access log database is managed for each affiliated organization. 5. The information providing system according to claim 4, further comprising a profit collecting means for totalizing profits generated by providing specific information to members of the affiliated organizations for each affiliated organization. 6. An information providing method for providing information to a member of an affiliated organization, wherein the information provider acquires the member information of the member of the affiliated organization, and specifies the specific information to be provided to the member of the affiliated organization. Selecting from among information that can be provided to the member, providing the selected specific information to the member of the affiliated organization, and calculating the profit generated by providing the specific information to the member of the affiliated organization. Paying a part to the affiliated organization to which the member belongs. 7. The information providing method according to claim 6, wherein the information provider classifies the acquired member information into predetermined segment information, and provides the classified segment information to each affiliated organization. An information providing method, comprising: