GB2555542A - System and method for providing and managing third party content with call functionality - Google Patents

System and method for providing and managing third party content with call functionality Download PDF

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Publication number
GB2555542A
GB2555542A GB1720876.0A GB201720876A GB2555542A GB 2555542 A GB2555542 A GB 2555542A GB 201720876 A GB201720876 A GB 201720876A GB 2555542 A GB2555542 A GB 2555542A
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GB
United Kingdom
Prior art keywords
call
instances
rendering
party content
content item
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB1720876.0A
Other versions
GB201720876D0 (en
Inventor
Agarwal Amit
Bhaya Gaurav
Soundararajan Varun
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
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Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US14/879,999 external-priority patent/US20160034946A1/en
Application filed by Google LLC filed Critical Google LLC
Publication of GB201720876D0 publication Critical patent/GB201720876D0/en
Publication of GB2555542A publication Critical patent/GB2555542A/en
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)

Abstract

Systems and methods for implementing an online content item campaign with selective call functionality can include a processor determining a rendering frequency of instances of a third-party content item for rendering with a call icon, based on a resource of the third-party content provider. The processor can provide a first instance of the content item for rendering with the call icon in accordance with the rendering frequency of instances. A call bridge device can receive a call from the client computing device upon actuation of the call icon, direct the call to a phone number of the third-party content provider, and determine a parameter of the call. The processor can adjust the rendering frequency of instances based on the parameter of the call and provide instances of the content item for display by client computing devices with the call icon in accordance with the adjusted rendering frequency of instances.

Description

71) Applicant(s):
Google LLC
1600 Amphitheatre Parkway, Mountain View 94043, California, United States of America (72) Inventor(s):
Amit Agarwal Gaurav Bhaya Varun Soundararajan (74) Agent and/or Address for Service:
Marks & Clerk LLP
New York Street, MANCHESTER, M1 4HD, United Kingdom (54) Title ofthe Invention: System and method for providing and managing third party content with call functionality
Abstract Title: System and method for providing and managing third party content with call functionality (57) Systems and methods for implementing an online content item campaign with selective call functionality can include a processor determining a rendering frequency of instances of a third-party content item for rendering with a call icon, based on a resource ofthe third-party content provider. The processor can provide a first instance ofthe content item for rendering with the call icon in accordance with the rendering frequency of instances. A call bridge device can receive a call from the client computing device upon actuation ofthe call icon, direct the call to a phone number of the third-party content provider, and determine a parameter of the call. The processor can adjust the rendering frequency of instances based on the parameter ofthe call and provide instances ofthe content item for display by client computing devices with the call icon in accordance with the adjusted rendering frequency of instances.
Figure GB2555542A_D0001

Claims (1)

  1. FIG. 1
    This application has entered the national phase early
GB1720876.0A 2015-10-09 2016-10-04 System and method for providing and managing third party content with call functionality Withdrawn GB2555542A (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14/879,999 US20160034946A1 (en) 2014-04-07 2015-10-09 System and method for providing and managing third party content with call functionality
PCT/US2016/055376 WO2017062388A1 (en) 2015-10-09 2016-10-04 System and method for providing and managing third party content with call functionality

Publications (2)

Publication Number Publication Date
GB201720876D0 GB201720876D0 (en) 2018-01-31
GB2555542A true GB2555542A (en) 2018-05-02

Family

ID=57206367

Family Applications (1)

Application Number Title Priority Date Filing Date
GB1720876.0A Withdrawn GB2555542A (en) 2015-10-09 2016-10-04 System and method for providing and managing third party content with call functionality

Country Status (5)

Country Link
EP (1) EP3295412A1 (en)
CN (1) CN107004204A (en)
DE (1) DE112016002215T5 (en)
GB (1) GB2555542A (en)
WO (1) WO2017062388A1 (en)

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150287099A1 (en) * 2014-04-07 2015-10-08 Google Inc. Method to compute the prominence score to phone numbers on web pages and automatically annotate/attach it to ads

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8599832B2 (en) * 2005-09-28 2013-12-03 Ingenio Llc Methods and apparatuses to connect people for real time communications via voice over internet protocol (VOIP)
CN101895611A (en) * 2010-08-09 2010-11-24 候万春 Telephone terminal, system and method for supporting display of calling card of caller on called party
CN104052784A (en) * 2013-03-12 2014-09-17 达力博信公司 Web phone integrating voice and data

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150287099A1 (en) * 2014-04-07 2015-10-08 Google Inc. Method to compute the prominence score to phone numbers on web pages and automatically annotate/attach it to ads

Also Published As

Publication number Publication date
WO2017062388A1 (en) 2017-04-13
CN107004204A (en) 2017-08-01
EP3295412A1 (en) 2018-03-21
DE112016002215T5 (en) 2018-05-03
GB201720876D0 (en) 2018-01-31

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Legal Events

Date Code Title Description
WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)