FR3039304A1 - METHOD FOR ACCESSING THE DIGITAL INCREASE IN AN ILLUSTRATED PAPER BOOK OR A BEAUTIFUL BOOK - Google Patents

Abstract

The invention consists of a method for allowing the reader to have access to complementary digital content of an illustrated book or a beautiful paper book. This access can be done from a communication terminal. The data, placed on a cloud platform, commonly called the cloud, will be downloadable by customers, readers. The customer will have to prove the acquisition for payment of the paper medium or its loan from a library in order to access the computer platform where the additional digital content is located. This proof will be able to be done by the production of an invoice, a receipt, a loan receipt in the library ... sticker, sticker or other medium in or on the book. This type of offer finds its relevance in the illustrated books and "fine books" sector. These types of books generally have difficulty finding a good balance between a written part and an illustrated part. Thanks to cloud platforms, commonly known as the cloud, the limits of paper can be pushed back.

Description

A method for accessing the digital increase of an illustrated paper book or a beautiful book Technical Field The subject of the present invention relates to the sector of publishing "beautiful books" and illustrated books in their various formats.

More specifically, the object of the present invention is a method for allowing the reader to access digital content complementary to an illustrated book or a beautiful paper book. This access can be made from a communication terminal such as for example a "smartphone", a digital tablet, a computer, a television connected to an internet connection box and any other object with a connected screen. or not to the Internet.

Readers will thus have access to a product consisting of a paper book to which will be added complementary digital content mainly composed of photos, videos, podcasts, animations ... without this list being of a limiting nature.

This will represent a lot of data. This data, placed on a cloud platform, commonly called cloud, will be freely downloadable by customers, readers.

The customer will have to prove the acquisition for a fee of the paper support or its loan from a library in order to access the computer platform where the complementary digital contents are.

This type of offer finds its relevance in the area of illustrated books and "books". These types of books usually have difficulty finding a good balance between a written part and an illustrated part. Choices must be made. However, many other pictures, illustrations, finally left out, for lack of space, could be shared with the reader. Our process makes it possible to remedy these defects.

State of the prior art:

For an illustrated book of photographs, a balance must also be found between descriptive, explanatory texts and images. Nevertheless, it is regrettable to always have to make a choice between this or that shot when both are beautiful and you absolutely want to share them with your readers who have taken the trouble to pay a large sum of money.

The main players in this sector are today at the crossroads of new media, the rise of digital but they remain cautious to take risks from a point of view of creation. It's a very competitive market because our image company is competing with television, multimedia and screens.

The current situation of the segment of fine books and illustrated books (excluding comic strips) is characterized by the following characteristics: • Overproduction • Decrease in sales, prices, number of pages • Low circulation • Doubts • Less risk taking • No or few ebooks • Few texts and sometimes difficult choices as to the balance to be found between text and images • Feedback from customers revealing many requirements.

As the ebook begins to emerge slowly thanks to the reading lights. Only novels really seem to have followers in this format. For decades no innovation has occurred for beautiful books.

The commercialization of illustrated books and "beautiful books" in digital format is not very successful commercially because customers enjoy touching their work. It is an organic element, a decorative element. The cover, the quality of the paper, the quality of the illustrations transform a beautiful book into a beautiful object of pleasure, inspiration. It is often used as a gift. But in the face of competition from images on other media, the development and accessibility of free information on the internet, the renewal of the book is becoming imperative.

At the same time, information and communication technologies have evolved considerably in recent years. These technologies must be able to constitute an aid for this kind of problem. They represent a tremendous asset for developing and expanding services for the benefit of readers, publishers, book actors and various customers. This is particularly the case, for example due to the emergence of cloud platforms, or commonly known as cloud. Multimedia consumers are increasingly dependent (consciously or not) on the cloud and the possibilities it can offer. They love the cloud without necessarily knowing the concrete reality behind that term. One of the great benefits of the cloud is to exceed the storage limits of the various communication terminals.

Invention:

The present invention consists in the creation of a method offering a new offer: • A book consisting of one part in paper format and another part in digital format available online, on the Internet, through cloud computing. Two complementary parts but neither repetitive nor redundant. • The interest is to increase the content for the customer. No longer be limited by a limited amount of paper. • The value for money ratio will be improved because access to the digital part will not require additional additional cost because the event generating the right of access will be the acquisition of the paper book previously paid. • Access after sending proof of acquisition and easily downloadable or viewable. t

For a beautiful book / illustrated book of several hundred pages, the number of photos, illustrations on paper is unfortunately limited to keep a compelling model at first glance and use during reading. A balance must also be found between texts and images.

Advantageously, the readers will have access to a cloud computing platform, commonly called cloud, and / or to a dedicated website / Web where all the photos will be (especially those which could not have been published on paper for lack of space), videos, podcasts that could have been taken during the development of the book. This will represent, for example, hundreds or even thousands of photos in high resolution. Advantageously, the reader can therefore, for example for an architectural book, not only enjoy a pleasant general view of a main facade of a building but also zoom easily and observe very fine details of ornamentation ...

Advantageously, this service will only be accessible to the customers acquiring the paper book. It will compensate for the possibly high price that has been asked for in bookstores or on the internet.

As stated before, paper and digital must not be an alternative but complementary choice. The beautiful book does not have to be automatically excluded from the digital world. The front door will remain the paper book.

The customer will have access to a large number of data, easily searchable and downloadable, according to his desire, without paying extra.

Making data available on a cloud in the continuity of a written work allows to give a bonus to readers. Paper and digital must not be an alternative choice but complementary to the image of some newspapers and magazines. Readers will have access to a cloud computing platform, commonly referred to as cloud, to all the photos, for example, that may have been taken during the development of the books.

Advantageously, a reader of history book will be able to find online all the illustrations relating to the theme of reading (period, character). Books will also be able to retrospect a photographer, with the paper dedicated to his life and his major works, and thousands of more confidential photos of him freely accessible and downloadable on the internet. Multiple anthologies may be published.

The online service will be completely free, only accessible to readers of our books. The coupled offer will offset the possibly high price (often the case in terms of fine books) that will have been asked in bookstores or on the internet. Access to the digital supplements of the paper book will be easy for the consumer. Indeed, the objective of the present invention is also to contribute to the emergence of a new access method emphasizing simplicity.

In order to make the access easy for the reader / consumer and to secure the publisher, it will be necessary to send to an email address either the scanned invoice or a picture of the invoice or a loan ticket in the library ... publisher's email address will allow the publisher to send in response a link or identifiers or codes giving access to a cloud platform, commonly referred to as a cloud, or to certain pages of an internet / web site Dedicated where are the data complementary to the paper work. This allows the publisher to avoid the risk of fraud, for example from someone who has not bought the book from a bookseller or the internet or has not borrowed the book in the library. At the same time the publisher makes sure to better control the costs associated with setting up such a platform.

It will also be possible for the publisher to create an application dedicated to mobile devices. In this case, the sending of the proof of the acquisition will or may be made by sending the photo of this proof on this application.

Another way to access additional digital content will be through information on a trademark page. Indeed, the publisher will be able to insert one or more bookmarks in his books. He can write on this bookmark information that allows the reader to access the cloud platform, commonly called dedicated cloud where are stored additional data to the paper.

Finally, the publisher may also implement another method of access through information listed either on a label, or on a sticker, or on an adhesive label, or a paper affixed to or in the paper book. It will be able to write on these media the information enabling the reader to access the cloud platform, commonly known as the dedicated cloud where data complementary to the paper work is stored.

Advantageously, by renewing, by revitalizing the books and illustrated books, it will be possible to capture not only a large part of the customers of the current market but also to conquer non-consumer customers of this category of books.

The publishing sector is a supply market. This one is bloated. Also, there is always a premium on a first-come-first-serve basis, one that brings value / innovation to the benefit of readers.

This project is therefore at the service of readers and through them at the service of culture (more people likely to be interested in this sector of publishing), communication and a media through the renewal of the offer and innovation proposed through the present invention.

Vigilance should be given to respect for the rights of authors. The offer incorporating the present invention must be proposed in agreement with the author or his assigns. The author, whose rights will depend on sales, will benefit from seeing this coupled offer implemented to the extent that it will, in principle, increase sales, compared to an exclusive and classic paper offer, and ultimately its rights. . The offer integrating the present invention will be proposed in compliance with the legal frameworks in force (eg single book price ...). Also, it will be asked beforehand to buy the paper book from the bookseller or online to have access to the online service. Retailers are partners and it is not a question of developing an offer seeking to circumvent the law and ultimately penalize booksellers whose economic equilibrium is fragile.

Claims (3)

Claims: 1) A method providing access following the acquisition of an illustrated book in paper format to digital content characterized in that the digital content is cumulatively: • Accessible and downloadable for customers on a cloud or on a website / Dedicated Web, • Accessible, in one of three ways: o By communicating to the person giving access to the data, documents proving the acquisition of the paper book or a document attesting a regular possession of the book paper in the case for example of a loan in a library. This communication will allow the recipient to send in response, electronically, to the sender a link or identifiers or codes giving access to a computer platform where the data complementary to the paper work are stored. o Thanks to identifiers or codes, inscribed on a bookmark which is inserted in the book in paper format, giving access to a platform where are stored the complementary data to the paper work. o Thanks to one or more adhesive stickers or sticker (s) pasted (s) or a paper affixed on or in the book in paper format and in which are registered the identifiers or codes giving access to a platform where the additional data are stored in the paper work. Moreover, the digital content, which is referred to, is cumulatively: • Mainly composed of photos of videos, podcasts, animations, • related to the subject of the book and complementary, • accessible from a terminal communication devices such as for example a "smartphone", a digital tablet, a computer, a television connected to an Internet connection box and any other object having a screen connected or not to the Internet. 2) A method according to claim 1 characterized in that in exchange for the communication electronically or paper invoice or receipt proving the purchase of the paper work, the reader will receive a link or identifiers or codes giving access to digital content placed on a cloud or on a dedicated website / web. 3) A method according to claim 1 characterized in that the communication of the proof of acquisition of the paper book or the document attesting a regular possession of the paper book is carried out by means of a photograph taken of the proof of the acquisition of the paper book or the document attesting a regular possession of the paper book which is then sent to an application for a mobile communication terminal.