FR3024258A1 - SECURING A TRANSACTION FOR ONE OR MORE PRODUCTS AND / OR SERVICES - Google Patents

Abstract

The present invention relates to an electronic TV control device (100) comprising: a) a communication module (10) configured to establish a connection with the Internet; b) a processing computer module (20) configured to retrieve information data (D_INF) from the Internet (D_INF) according to program data (D_PROG) containing at least one information relating to the television program broadcast on the television ( TV); and c) a security module (30) comprising - a memory card (31) storing identification data (D_ID) containing information relating to the identity of the bearer of said device (100), said data (D_ID) having been previously recorded on said memory card (31), and - a memory card reader (32) for reading the memory card (31), and securely transmitting and receiving said identification data (D_ID) to a remote server (S), following a selection of one or more products and / or services.

Description

SECURITY OF A TRANSACTION FOR ONE OR MORE PRODUCTS AND / OR SERVICES Technical field and prior art The present invention relates to the field of television, and more particularly relates to the remote purchase of a product and / or a service presented during a television program. When a person watches a television program, the latter may be interested in purchasing at least one of the products and / or services presented.

We know in particular the classic situation of a teleshopping-type program (or "teleshopping") during which articles are presented for remote purchase. In the same way, we also know: - Advertisements in which the merits of a product are praised or where a service is proposed (for example banking), or - Talk shows of the "talkshow" type in during which guests come to present their new book, their new film, their new album, etc. The object of the present invention therefore relates to a communication terminal allowing, in a simple and secure way, the selection and purchase of a product and / or service by a person watching a television program such as those described above. Conventionally, in the context of a teleshopping-type program, the mechanism set up to control the product and / or the service presented consists in dialing the telephone number that is displayed on the television screen during the broadcast. It is then necessary for the person to provide the operator with the references of the desired product and / or service, these references being often displayed in the same way on the screen. Then, to validate the order, the person must provide his bank details as well as his postal address to execute the payment and make the delivery to his home. This type of solution for placing an order is particularly tedious, both for the person who wishes to make his order and for the operator who must retrieve the information in order to proceed with the order.

3024258 2 In addition, the information entered can be wrong due to a diction error or an input error. Moreover, this solution necessarily implies that the bank data are transmitted orally to an operator that the person does not know.

For obvious reasons of trust, many people do not wish to provide this type of data to a stranger. In the context of a debate program, the person following the program may be interested in buying, for example, the book presented by its author. To purchase this book, the person watching the show must remember the name of the author and the title of the book, then go to the bookstore or go on the Internet to a merchant site to buy the book. Often, the person watching the show does not make this effort of memorizing and / or forgets the name of the author and / or the title of the book. For these reasons, many sales are not made.

To overcome these drawbacks, there is an approach consisting of an electronic device of the remote control type comprising means for establishing a connection to the Internet network via a wireless home network of "Will" type. Such a device also comprises storage means for storing bank data and data concerning a postal address.

Thus, according to this approach, the device can know the broadcast television program and can also determine the product presented during this program. It is therefore possible to make an order via such a device, by entering its bank data.

However, the Applicant observes that this type of approach is unsatisfactory, particularly in terms of security. Such an approach does not guarantee the non-repudiation of the transaction. Indeed, it is necessary that the non-repudiation of the origin proves that the data were correctly sent, and that the non-repudiation of the arrival proves that these data were correctly received. Since the connection of the electronic device to the Internet is via a wireless home network, nothing can guarantee the non-intrusion of a third party on this network so that it can not be guaranteed that is the 3024258 3 person wishing to buy the product that has confirmed and validated the order via the electronic device. Also, in this configuration, the purchase and the payment can be repudiated. By way of example, one can imagine a situation in which a person makes a purchase and his payment via the electronic device described above; and later, after receiving the order, that same person claims that he never made that purchase and payment, claiming that those transactions were made by another person via his home network. With the existing solutions, nothing proves the opposite.

In order to remedy this problem, a mechanism exists, involving a communication terminal to receive a message of the SMS type, to secure the transaction (with a method of the "3DSecure0" type). Such an approach to making the payment is, however, not entirely satisfactory from a commercial point of view. Even though the product identification is simplified, the person making the order still has to perform a number of manual operations before the transaction can be validated. It must indeed keep his phone at hand, in order to retranscribe on the merchant site the validation number of the transaction received on the phone by SMS. There is evidence that each manual step added for the completion of a transaction significantly decreases the likelihood of completion of this transaction by a human. The Applicant therefore submits that the state of the art offers no satisfactory solution both from a security point of view (including ensuring non-repudiation) and from a commercial point of view (simple and quick purchase to be made) allowing a person to order a product and / or service presented on a television show. SUMMARY AND OBJECT OF THE PRESENT INVENTION The present invention aims at improving the situation described above. The object according to the present invention aims to remedy the various disadvantages mentioned above by providing an ergonomic solution, simple and easy to use allowing a person, watching a television program, to make a secure purchase of the product and / or or service associated with said program, this by limiting the manual steps while ensuring the non-repudiation of the transaction associated with said purchase.

For this purpose, the object of the present invention relates to an electronic control device for a television set comprising a communication module configured to establish a connection with the Internet network. Advantageously, the electronic control device furthermore comprises a processing computer module comprising a processor cooperating with the communication module for retrieving information data on the Internet network, as a function of program data which contain at least one relative information. to the television program broadcast on the television. Preferably, this information data contains at least one information relating to at least one product and / or service associated with the television program broadcast on the television. Advantageously, the electronic control device also comprises a security module. According to the present invention, the security module comprises: a memory card storing identification data containing information relating to the identity of the bearer of said device, said data having been previously recorded on the memory card, and a reader memory card cooperating with the processor and the communication module to read the memory card, and transmit and securely receive the identification data to a remote server, following a selection of one or more products and / or services. Thus, thanks to this arrangement of technical means, characteristic of the present invention, it is possible for a person watching a television program, for example a teleshopping-type broadcast, to select and buy in a simple and secure manner on his device, for example a connected remote control, the product and / or the service presented during the broadcast. This selection and purchase is done in a secure manner by determining the product and / or service offered according to the broadcast broadcast through an Internet connection. Then, by reading a memory card storing personal data (bank data and personal identification data), it is possible to activate and validate the command. Advantageously, the memory card is a card of the SIM card type; this card is preferably able to cooperate with the communication module for exchanging validation messages with a remote server, for example by SMS.

In an advantageous embodiment, the television is connected to a set-top box. In this mode, the communication module includes first wireless communication means configured to communicate locally with the set-top box to receive the program data.

Preferably, the first wireless communication means is configured to use a wireless communication protocol. It may be for example a communication protocol of the type for example "Wifi0", "Bluetooth®", "Zigbee0"; it can also be a communication protocol of the RF or IR type.

Alternatively, it may also be a wired communication protocol. Advantageously, the communication module comprises second communication means which are configured to establish a connection to the Internet network via a telephony network.

Preferably, the second means may be configured to establish a connection to the Internet network via a mobile telephone network using for example a GSM / GPRS type communication protocol. It can also be a protocol of the type CDMA, WiMax, or even Ethernet, etc.

Alternatively, the second communication means may be configured to establish a connection to the Internet network via a home network using a wireless communication protocol. Advantageously, the processing computer module comprises an electronic storage medium for temporarily storing the program data and / or the information data. Advantageously, the electronic device according to the present invention comprises a display module which comprises a touch screen cooperating with the processor and the storage means for: the display of information relating to the television program broadcast on the television, in according to the program data, and - the display of said at least one product and / or service associated with the broadcast television program, according to the information data. Advantageously, the computer processing module also comprises a computer selection means configured to cooperate with the touch screen to allow selection of said at least one product and / or service displayed on said screen. This configuration has the advantage of facilitating the selection of the product (s) and / or services associated with the broadcast television program.

Preferably, the information data contains at least information relating to a name and / or description of a product and / or service associated with the television program broadcast on the television. Advantageously, the processor is configured to cooperate with the communication module in order to transmit to a search engine a request comprising the program data so as to identify on the Internet network the information data as a function of the program data. This search engine consists here of a computer server that retrieves information relating to the products and / or services based on the information relating to the broadcast television program.

Correlatively, the present invention relates to the associated computer system, such a system comprising a television set and the electronic control device as described above. The present invention also relates to the corresponding selection method, this method allowing the selection of at least one product and / or service associated with a television program broadcast on a television. According to the present invention, the selection method is implemented by an electronic control device as described above and comprises the following steps: a reception of program data containing at least one information relating to the broadcast television program on the television, - establishing an Internet connection to retrieve, according to the received program data, information data containing at least information relating to at least one product and / or service associated with said program of broadcast television, 30 - a selection of at least one product and / or service, - a reading by a card reader of a memory card storing identification data containing information relating to the identity of the wearer of the device, said data having been previously recorded on the memory card, and 3024258 7 - secure transmission to a remote server of the d identification means and information data associated with the at least one selected product and / or service for carrier authentication to validate the selection.

The object of the present invention also relates to a computer program which comprises instructions adapted for the execution of the steps of the method as described above, this in particular when said computer program is executed by at least one processor. Such a computer program can use any programming language, and be in the form of a source code, an object code, or an intermediate code between a source code and an object code, such as only in a partially compiled form, or in any other desirable form. Similarly, the object of the present invention is a computer readable recording medium on which a computer program is recorded including instructions for executing the steps of the method as described above. On the one hand, the recording medium can be any entity or device capable of storing the program. For example, the medium may comprise storage means, such as a ROM memory, for example a CD-ROM or a microelectronic circuit type ROM, or a magnetic recording means, for example a diskette of the following type: "Floppy disc" or a hard disk. On the other hand, this recording medium can also be a transmissible medium such as an electrical or optical signal, such a signal can be conveyed via an electric or optical cable, by conventional radio or radio or by self-directed laser beam or by other means. The computer program according to the invention can in particular be downloaded to an Internet type network. Alternatively, the recording medium may be an integrated circuit in which the computer program is incorporated, the integrated circuit being adapted to execute or to be used in the execution of the method in question. Thus, by virtue of these various technical, functional and structural characteristics, the present invention proposes an object that is simple to use and ergonomic, making it possible to achieve, in a minimum of "clicks" and almost instantaneously, a control of a product and / or a service provided during a television broadcast, the transaction made during this order being done in a secure manner; the deployed technology ensures the non-repudiation of the information exchanged. Brief description of the appended figures Other characteristics and advantages of the present invention will emerge from the description below, with reference to FIGS. 1 and 2 which illustrate an embodiment of this embodiment devoid of any limiting character and in which: FIG. 1 is a schematic view of an electronic device according to an exemplary embodiment of the present invention; and FIG. 2 represents a flowchart representing the various steps of the method of the invention according to an exemplary embodiment. DETAILED DESCRIPTION OF AN EMBODIMENT OF THE INVENTION An electronic control device according to an advantageous exemplary embodiment as well as the corresponding method will now be described in the following with reference to FIGS. 1 and 2. described here refers to a situation in which a person watches a television program (or broadcast) of the teleshopping type. During this issue, an article is offered for sale. We put ourselves in a situation in which the person watching the show wishes to purchase this article. Of course, one skilled in the art will understand here that the present invention can be applied to other situations, for example an advertisement during which a new product and / or service is presented, or a program of debate during which a guest presents for example his new book, his new album 25 or his new show or the corresponding DVD. For the record, facilitating and securing operations to control the article presented during the television program is one of the objectives of the present invention. More particularly, one of the objectives of the present invention is to provide the person viewing the broadcast a secure system to easily validate the order of the article, this without conducting Internet research in just a few "clicks" . The present invention makes this possible by providing an electronic control device 100 such as that described below.

In the example described here, the electronic control device 100 may be a communication terminal of the type for example a digital tablet under "Android0" on which a dedicated software application has been installed, for example the "Tivipedia®" application. ".

This electronic control device 100 can also serve as a remote control. We talk about "smart TV Remote-Control" (also known by the acronym "sRC"). In the example described here, there is therefore a TV set that is connected to a set-top box STB set-top box.

Those skilled in the art will understand here that this is an example of one of several possible implementations. Indeed, the presence of this STB decoder is optional; the TV can simply be equipped with a receiver. In the example described here, the electronic control device 100 comprises a security module 30 in which a memory card 31 is inserted.

In this example, this memory card 31 is a SIM card (for "Subscriber Identity Module"). This SIM card 31 therefore contains specific information about the subscriber (here the person watching the broadcast) of a mobile network (for example the GSM network). This card 31 thus makes it possible to exchange secure data, for example by SMS. In addition to this information, the card 31 also contains ID identification data; this D ID data contains information relating to the identity of the person. This data D ID also contain bank information such as for example the identifiers of the credit card of the person 25 and / or his account number and / or PIN (for "Personal Identification Number"). This SIM card 31 is characteristic of the present invention. Preferably, in the example described here, these data D ID were recorded by the person during a prior initialization step SO of the card 31.

In the example described here, the person therefore watches the teleshopping broadcast on the TV set. As stated above, the person sees on this issue an article that interests him. She wants to buy it right away. This is possible thanks to the present invention.

In the example described here, the electronic device 100 comprises a communication module 10 having first wireless communication means 11, preferably using a "Wifi" type communication protocol. These communication means 11 make it possible to communicate locally with the set-top box STB in order to synchronously receive the program data D_PROG in a step S1. This D_PROG data is stored temporarily on an electronic storage medium 22 of the ROM type. Other embodiments (not described herein) may also be contemplated to know the broadcast being viewed and to determine such D_PROG data. Indeed, it is possible to provide that these D_PROG data are determined by slaving the TV TV or by "audio printing" (that is to say by determining the broadcast watched by listening to the sound from the TV and by comparing to a database). It is also possible to provide for the user to manually select the watched channel. Thus, following this step Si, the device 100 here knows the information relating to the television program broadcast on the TV TV: the device 100 knows in particular the name and the identifiers of the television channel broadcasting the teleshopping broadcast.

In the example described here, the communication module 10 also comprises second communication means 12 which are configured to establish a connection with the Internet network via a mobile telephone network. In this example, the second communication means 12 establish, during a step S2, a connection to the Internet network, for example via a communication protocol of the "Wifi®" type. Once the connection is established, the processor 21 of the processing computer module 20 transmits, during a step S3, via the means 12 a request REQ to a search engine (not shown here); this request includes the program data D_PROG.

This search engine makes it possible to determine, according to the program data D PROG, the information data D INF; this is done in a step S4.

These D INF data, which are known from a central server (not represented here), contain the information relating to the article presented at the time of issue: for example, the description and description of the product, its price, etc In the example described here, this engine consists of a computer robot or server configured to retrieve on the central server the D_INF data corresponding to the program being viewed and the article presented therein. These D_INF data are then recorded on the electronic storage medium 22. By issuing this request on the Internet, the device 100 then knows the article which is being presented and which is offered for sale (name of article, description and characteristic, price, etc.). These D_INF data are then displayed in a step S5 by the display module 40 with for example an illustration of the article in question; this module includes a touch screen 41. A message of the type "would you like to confirm the purchase of this item? 15 is displayed, with the option "yes or cancel" on the screen 41. To confirm the selection during a step S6, it is sufficient for the person to interact with the screen 41 via the means. computer selection 23, for example by selecting "yes". Following this selection S6, there is provided an S7 reading of the memory card 31 (SIM card) by the reader 32 to read the identification data D ID, and transmit them securely during a step S8 to a remote server S to identify the person, validate the selection, and proceed to the payment of the selected article. The validation of the selection and the payment is authorized thanks to a strong authentication S9 made possible by the presence of the SIM card 31 (and identification data D ID) in the security module 30 of the device 100. Indeed, this SIM card, characteristic of the present invention, allows the authentication of the person making the purchase while allowing the issuance of a message of the SMS type to set up a mechanism securing the transaction 30 such as a mechanism " 3D Secure ". The PIN code associated with the SIM card can be requested from the person to activate this authentication.

In this way, it is possible thanks to the presence of this integrated SIM card directly in the device 100 to secure the transaction and to ensure non-repudiation of the exchanged data. The present invention thus makes available to the public a device 100 in the form of a digital tablet including a SIM card with a wireless connection type "Wifi0" and the ability to exchange SMS. A person provided with such a device 100 can be installed in front of his television to watch a program of the teleshopping type. It is then possible for the device to detect (for example by "audioprinting") the program being watched and to display on the tablet the Internet page relating to the program in progress. When an item appears on the screen, a product description sheet is embedded on the tablet screen in the current show page. The person if he wants to buy the product just have to click on this 15 card by validating the button "buy". At this point, the purchase is validated thanks to the strong authentication that allows the presence of the SIM card in the tablet. It should be observed that this detailed description relates to a particular embodiment of the present invention, but in no case this description 20 has any limiting character to the object of the invention; on the contrary, its purpose is to remove any imprecision or misinterpretation of the claims that follow.

Claims (13)

REVENDICATIONS1. An electronic control device (100) for television (TV) comprising: a) a communication module (10) configured to establish a connection with the Internet; b) a computer processing module (20) comprising a processor (21) cooperating with the communication module (10) for retrieving information data (D INF) from the Internet network, according to program data (D PROG ) containing at least one information relating to the television program broadcast on the television (TV), said information data (D INF) containing at least one information relating to at least one product and / or service associated with said broadcast television program; and c) a security module (30) comprising: - a memory card (31) storing identification data (D ID) containing information relating to the identity of the bearer of said device (100), said data (D ID ) having previously been recorded on said memory card (31), and - a memory card reader (32) cooperating with the processor (21) and the communication module (10) for reading the memory card (31), and transmitting and securely receiving said identification data (D ID) to a remote server (S), following a selection of one or more products and / or services. 2. Device (100) according to claim 1, wherein the memory card (31) is a SIM card adapted to cooperate with the communication module (10) for exchanging validation messages with said remote server (S). Device (100) according to claim 1 or 2, wherein the communication module (10) comprises second communication means (12) configured to establish a connection to the Internet network via a telephony network. The device (100) according to claim 1 or 2, wherein the communication module (10) comprises second communication means (12) configured to establish a connection to the Internet network via a home network using a protocol wireless communication. The apparatus (100) according to any one of the preceding claims, wherein the computer processing module (20) comprises an electronic storage medium (22) for temporarily storing the program data (D PROG) and / or the information data (D INF). 6. Device (100) according to claim 5, comprising a display module (40) 10 comprising a touch screen (41) cooperating with the processor (21) and the storage means (22) for: - the display of information relating to the television program broadcast on the television (TV), according to the program data (D PROG), and - the display of said at least one product and / or service associated with the broadcast television program, according to information data (D INF). 7. Device (100) according to claim 6, wherein the computer processing module (20) comprises a computer selection means (23) configured to cooperate with the touch screen (41) to allow selection of said at least one Product and / or service displayed on said screen (41). 8. Device (100) according to any one of claims 1 to 7, wherein the information data (D INF) contain at least information relating to a name and / or description of a product and / or d a service associated with the television program broadcast on the television (TV). 9. Device (100) according to any one of claims 1 to 8, wherein the processor (21) is configured to cooperate with the communication module (10) to transmit to a search engine request (REQ) comprising the program data (D PROG) so as to identify on the Internet network said information data (D INF) according to said program data (D PROG). Computer system (200) comprising: a television (TV); and an electronic control device (100) according to any one of claims 1 to 9. 11. A method of selecting at least one product and / or service associated with a television program broadcast on a television (TV), said method implemented by an electronic control device (100) comprising the following steps: receiving (Si) program data (D PROG) containing at least one information relating to the television program broadcast on said television (TV), 10 - establishing (S2) an Internet connection to retrieve, according to said received program data (D PROG), information data (D INF) containing at least one information relating to at least one product and / or service associated with said broadcast television program, - a selection (S6) from least one product and / or service; 15 - a reading (S7) by a card reader (32) of a memory card (31) storing identification data (D ID) containing information relating to the identity of the carrier of said device (100), said data (D ID) having been previously recorded on said memory card (31), and - secure transmission (S8) to a remote server (S) of said identification data (D ID) and information data (D INF) associated with said at least one product and / or service selected for an authentication (S9) of said carrier to validate said selection. A computer program comprising instructions adapted to perform the steps of the method of claim 11 when said computer program is executed by at least one processor. A computer-readable recording medium on which a computer program is recorded including instructions for performing the steps of the method of claim 11.