FR2814259A1 - Communication method for assisting sales representatives, comprises user terminals which are connected by modem to the Internet and to pages generated by a central server and user/client database - Google Patents

Abstract

Sales representatives such as those selling pharmaceuticals to doctors are equipped with terminals (4) connected to the Internet (10) through modems (5). A central server (1) is linked to a representative/doctor database (2) and also to the Internet through a security server (3) which checks identification. A representative is able to plan sales routes, refer to histories of doctors to be visited, record visits made and samples presented Independent claims are made for the equipment required to implement the method

Description

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 To promote their products and / or services, many companies use a fleet of sales agents, forming what is commonly called a "sales force", responsible for canvassing potential customers. In certain fields of activity, notably in the pharmaceutical industry, the sales force is the main means of advertising.

 The sales force of a pharmaceutical manufacturer, to use this example again, includes "medical visitors" responsible for visiting prescribing physicians in order to present the manufacturer's products to them. These visitors can be equipped with a data processing terminal, for example a portable computer, memorizing information relating to prospects, in this case doctors, and comprising software allowing the visitor to consult the stored information and to record activity data.

 This type of terminal must have very large capacities, in particular memory, and require software maintenance.

 The present invention proposes to overcome these drawbacks.

 To this end, the invention relates to a communication method for assisting a commercial agent, equipped with a communication terminal, in which - the terminal connects remotely to a central server connected to a database, containing relative information a fleet of commercial agents and information relating to the prospects of these agents, and comprising functional modules, respectively associated with various assistance functions, - the server transmits to the terminal a source page containing links to a plurality of pages access targets to a functional module, - the terminal displays the transmitted source page and, on activation of one of the links, sends to the server a request for acquisition of the access page to a functional module associated with this link , - on receipt of the request, the server transmits said access page to the terminal and the terminal accesses the associated function, - using its terminal, the agent uses the said function, implemented by the server, from the transmitted access page, if necessary changing the page in the functional module.

 The software part of the agent terminals is thus deported to a central server and usable remotely, that is to say through a network of

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communication, par tous les terminaux d'agent de la flotte. En outre, les n informations relatives aux prospects et aux agents sont mémorisées dans une base de données commune à tous les agents de la flotte. Grâce à cela, les terminaux de communication des agents peuvent être très rudimentaires, avec des capacités mémoires limitées, et ne comprendre qu'une application de connexion au serveur et un interpréteur de pages.

communication, through all fleet agent terminals. In addition, n information relating to prospects and agents is stored in a database common to all agents in the fleet. Thanks to this, the agents' communication terminals can be very rudimentary, with limited memory capacities, and only include an application for connecting to the server and a page interpreter.

 In a particular embodiment, - the server transmits to the terminal a page of a functional module, containing a link to an access page to another functional module, - the terminal displays the transmitted page, the visitor activates said link and the terminal then sends the server a request to acquire the access page to the other functional module, associated with this link, - on receipt of the request, the server transmits said access page to the terminal and the terminal accesses with the associated function, - using his terminal, the agent uses said function, implemented by the server, from the access page received, by changing the page if necessary in the functional module.

 Advantageously, - the terminal sends the server a request to acquire the access page to the activity entry module, - the server transmits to the terminal at least one page for entering activity data, - the terminal displays the transmitted input page, the agent enters activity data in the page and the terminal transmits said data to the server, - the server stores the transmitted activity data in order to generate an activity report page and the forward to the terminal.

 The activity data, for example for a day, can include the agent's timetable, the identity of the prospects visited, the product samples given to the prospects, any comments, etc. using this data, stored in the database, the server can subsequently generate different types of activity report pages such as a daily page containing a summary of the daily activity of the agent, a page summarizing the agent activity during a specific period, for example during the last three months, or a page listing the samples given to prospects visited during a specific period.

 Advantageously again,

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 - the terminal sends the server a request to acquire the access page to the tour preparation module, - on receipt of this request, the server transmits to the terminal at least one page for entering tour parameters, - the terminal displays the transmitted page and the agent enters tour parameters which the terminal transmits to the server, - the server extracts from a database a list of prospects satisfying the parameters received, generates a page containing said list and transmits it to the terminal , - the terminal displays the transmitted page, the agent selects a plurality of prospects from the list and the terminal transmits to the server the selection of prospects, - the server extracts from the database information relating to the selected prospects, generates a page tour containing said information and transmits the tour page to the terminal.

 The agent can edit the received tour page, for example by printing, or save it in the terminal, in order to use it later to tour.

 In a particular embodiment, - the terminal sends the server a request to acquire the page for accessing the prospect search module, - on receipt of this request, the server transmits to the terminal a page for entering search criteria, - the terminal displays the page transmitted, the agent enters search criteria that the terminal transmits to the server, - the server extracts from the database a list of prospects, meeting the search criteria received, generates a result page containing said prospect list and transmits it to the terminal, - the terminal displays the transmitted result page, the agent selects, from the list, the prospect sought, and the terminal transmits the selection to the server, - the extracted server from the database of information relating to the prospect sought, generates a page of information on the prospect sought, containing said information, and transmits it to the terminal.

 The consultation of information relating to prospects in the database is thus made easier.

 The invention also relates to an infrastructure, for implementing the above method, comprising

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 - a database, containing information relating to the agents of a fleet of commercial agents and to the prospects of these agents, - a central server, connected to the database and to a communication network, comprising a generator pages of a site comprising at least one of the group's functional modules comprising an activity entry module, a tour preparation module, a prospect search module, a module for creating an information sheet list, a module for modifying a prospect sheet, an activity report module and a sample delivery report module, - and a plurality of agent communication terminals, comprising connection means to the central server, through said communication network, and means for interpreting and displaying said pages.

 The invention will be better understood using the following description of a particular embodiment of the method and the infrastructure of the invention, with reference to the single appended figure which represents the infrastructure.

 In the particular example of the description, the communication method of the invention makes it possible to assist a fleet of "medical visitors", that is to say commercial agents of a manufacturer of pharmaceutical products, responsible for visit prescribing physicians to show them the manufacturer's products.

 The infrastructure, shown in FIG. 1, comprises a central server 1, a database 2, to which the server 1 is connected, and visitor communication terminals 4.

prescripteurs. Les informations relatives aux visiteurs comprennent, pour chaque visiteur, des données d'identification (nom, code d'accès et mot de passe) et des données d'activité de ce visiteur, comportant notamment un historique de son activité journalière, un historique de ses contacts, ou rencontres, avec des médecins et un inventaire des échantillons remis aux médecins rencontrés. Les informations relatives aux médecins comprennent, pour chaque médecin, une fiche signalétique contenant des informations, telles que notamment l'identité du médecin, ses coordonnées, sa spécialité et son statut (exercice en ville, en hôpital ou mixte). The database 2 stores information relating to medical visitors and to prospects of these visitors, in this case the doctors

prescribers. Information relating to visitors includes, for each visitor, identification data (name, access code and password) and activity data for this visitor, including in particular a history of his daily activity, a history of his contacts, or meetings, with doctors and an inventory of samples given to the doctors met. Information relating to doctors includes, for each doctor, a data sheet containing information, such as in particular the identity of the doctor, his contact details, his specialty and his status (practice in town, in hospital or mixed).

 The database 2 is gradually enriched by visitors, as will be explained below.

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 The central server 1 is connected to a communication network 10, in this case the Internet, via a security server 3, intended to control the access of the visitor terminals 4 to the server 1.

 The server 1 hosts a support WEB site for medical visitors and includes a WEB page generator, here in standard HTML format and a communication interface block.

 The term "WEB" refers to the Internet. A site is made up of a plurality of pages containing multimedia information elements and linked together, for example by hypertext links.

 The page generator is intended to generate the pages of the assistance site, in the form of source codes, using a program previously created and possibly data extracted from the database 2. These WEB pages function communication interface between the server 1 and the medical visitors. They may contain data entry areas, drop-down menus allowing you to select an item from a list of items, useful information (date, information relating to the activity of a visitor and / or to one or more prospects) , and / or one or more links to other pages of the site. These pages may be fixed, that is to say independent of the entries of the medical visitors and of the data extracted from the database 2, or else dynamic, in other words dependent on these entries and data.

 The support site, hosted by the server 1, includes an access control page, a home page, for selecting a function, and various functional modules, respectively associated with various assistance functions, each comprising a plurality of pages, classified according to a determined order and linked together. By definition, the entry page of a functional module is the first page of this module. The site here includes an activity entry module, a tour preparation module, a doctor search module, a module for creating a doctor data sheet, a module for modifying the data sheet of a doctor, an activity report module and a sample delivery report module.

 It will be noted here that each WEB page has a computer address, called a "URL address", which locates it on the Internet 10. By definition, the URL address of a site is the address of the entry page of this site. In the particular example

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 from the description, the entry page for the site hosted by the server 1 is the access control page.

 The communication interface block is intended to manage the communication between the server 1 and the visitor terminals 4.

 The security server 3 is a computer, connected to the Internet 10 and to the database 2, intended to check the validity of the access codes and associated passwords supplied by the terminals 4 wishing to connect to the server 1 , in order to control the access of these terminals 4 to the server 1, as will be explained below.

 Each medical visitor is equipped with a communication terminal 4.

This terminal is here a portable computer comprising a modem for connection to a telephone network, in this case the PSTN network, not shown, an application for connection to the Internet 10 and a computer browser, or Internet, of the brand type. protected "NETSCAPE NAVIGATOR".

 The Internet connection application allows the terminal 4 to connect to the Internet 10, via its modem, here by telephone connection through the PSTN network to an Internet access provider 5.

 The Internet browser allows the terminal 4 to interpret and display WEB pages, in particular pages in HTML format, transmitted in the form of source codes.

 It will be emphasized here that the terminal 4 is a rudimentary communication terminal which does not need to have large memory capacities.

 The communication method for assisting a medical visitor, equipped with a terminal 4, will now be described.

 Under the visitor's command, the terminal 4 connects remotely to the central server 1, through the telephone network and the Internet 10. For this, the terminal 4 connects to the Internet 10, by telephone connection to the supplier of access 5, through the PSTN network. In addition, the visitor launches the Internet browser, thereby opening a browser window on the screen of the terminal 4. After establishing the Internet connection, to connect the terminal 4 to the server 1, the visitor enters the URL of the site assistance, hosted by server 1, in an address area of the navigation window. The terminal 4 then sends to the server 1 a request to acquire the site entry page. On receipt of this request, the server 1 transmits to the

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 terminal 4 the access control page to server 1, containing an access code or "login" zone, and a password zone. The terminal 4 displays the transmitted access control page, the visitor enters his login and password in the corresponding zones and the terminal 4 transmits these identification data to the server 1. The security server 3 checks the validity of the login and password provided, by comparison with those stored in database 2, in order to authorize or deny access from terminal 4 to server 1. In this case, the login and password of visitor, provided by terminal 4, being correct, the security server 3 authorizes access from terminal 4 to server 1.

 The server 1 then transmits to the terminal 4 the home page of the site.

This home page is a source page, for selecting a function, containing hypertext links here to target pages for access to various functional modules of the support site, in this case the activity entry module. , the tour preparation module, the doctor search module, the module for creating a doctor's data sheet, the activity report module and the sample delivery report module.

Only the module for modifying a doctor's fact sheet is not accessible directly from the home page, but via the doctor search module, as will be explained below.

 Terminal 4 displays the transmitted home page and, by clicking, the visitor activates the link associated with the function he wishes to use, for example the link to the access page to the activity data entry module, in the event that the visitor wishes to enter personal activity data. Upon activation of the link, the terminal 4 sends the server 1 a request to acquire the access page to the functional module, associated with this link. This request in fact constitutes a request to use the function associated with the module.

The access page to a functional module is here the entry page for this module.

 On receipt of this request, the server 1 transmits to the terminal 4 the required page for accessing the functional module and the terminal 4 thus accesses this function associated with this module.

 The agent then uses the selected function, implemented by the server 1, from the page transmitted, if necessary changing the page in the functional module considered, as explained below.

 We will now describe the use of the functions offered by the server 1 to medical visitors.

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 From the outset, it should be noted that each page of a functional module contains here a drop-down menu containing a list of links to the home page of the site and to each of the access pages to the different functional modules, with the exception of the module for modifying a doctor's safety data sheet. It is thus possible, from any page of a functional module, with the exception of the module for modifying the MSDS, to go directly to the home page or to the entry page of the one of the functional modules.

1-Entering activity data
Upon activation, by the visitor, of the link to the target page for accessing the activity data entry module on the home page, the terminal 4 sends the server 1 a request to acquire this target page.

 On receipt of this request, the server 1 generates the entry page of the activity data entry module and transmits it to the terminal 4. This page is a first page for entering the daily activity data of the visitor and contains a calendar allowing the visitor to indicate the date of the day for which he wishes to enter activity data, drop-down menus to qualify, by selection from a list, the morning, afternoon and lunch activity or of the evening, an area for entering the theme of a professional relationship, an area for entering the mileage traveled and a comments area.

 It should be noted here that by "visit" is meant a contact, that is to say a meeting, between a visitor and a doctor, at the latter's place of work (generally at his office). By "professional relationship" is meant a meeting between a visitor and a doctor in a different setting, for example at a conference, during a lunch or dinner, etc.

 Terminal 4 displays the first transmitted input page, the visitor enters personal activity data on this page, validates the input, then terminal 4 transmits to the server 1 the input data which is saved in the database 2 .

 The server 1 then generates, for each doctor with whom the visitor has been in contact during the day in question, from the activity data previously entered, a second page for entering daily activity data containing a summary summary of the activity data. activity previously entered and an area to qualify the contact (visit or professional relationship) between the doctor in question and the visitor and an area

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 to enter the name of the doctor, possibly by selection from a list of doctors provided by the server 1. After validation of the entry by the visitor, the terminal 4 transmits the name of the doctor and the qualification of the contact to the server 1 which stores them in the database 2.

 The server 1 then generates, from the data previously entered and other data extracted from the database 2, a third page for entering daily activity data containing summary information on the doctor previously identified (in particular his name, his address and his specialty), a hyperlink here to a page of information on this doctor, a history of previous contacts between the visitor and this doctor (visits and / or professional relations), an area for entering the nature and number samples given to this doctor by the visitor and an area for entering the date of a next appointment with this doctor. The server 1 transmits this third entry page to the terminal 4 which displays it. The visitor can then read the information it contains and enter the required activity data. After validation of the entry by the visitor, the terminal 4 transmits the entered data to the server 1 which stores them in the database 2.

 For each doctor with whom the visitor was in contact during the day in question, the server 1 transmits to the terminal 4 the second and third pages for entering activity data, as explained above.

 At the end of entering the activity data for the day in question, the visitor validates the global entry, by pressing a specific button inserted here in the second entry page, thereby transmitting to the server 1 an indication of end of entry. On receipt of this indication, the server 1 generates an activity report page, belonging to the activity data entry module, containing a summary of the visitor's activity during the day for which data has just been foreclosures.

2-Tour preparation
By definition, a tour is a professional trip including specific visits to certain doctors.

 Upon activation, by the visitor, of the link to the access page to the tour preparation module on the home page, the terminal 4 sends the server 1 a request to acquire this page.

 On receipt of this request, the server 1 generates the entry page of the tour preparation module, containing a drop-down selection menu,

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 in a list, of a geographic tour region, and transmits this page to terminal 4.

 Terminal 4 displays the transmitted page, the visitor selects the geographic region in which he wishes to tour and the terminal sends the indication of the selected geographic region to server 1.

 Using the indication transmitted, the server 1 extracts from the database 2 the list of a plurality of geographic sectors of the selected region and the list of hospitals in this region, then generates a second preparation page for tour containing the list of geographic sectors and various areas for selecting tour parameters such as in particular the status of the doctors to be visited (practice in town, in hospital or mixed), the hospital or hospitals in which the visitor wishes to make his visits and the or the specialties of the doctors to visit.

 The visitor selects, from the list, the geographic sectors in which he wishes to travel and the other required route parameters, then the terminal 4 sends these route parameters to the server 1.

 The server 1 extracts from the database 2 a list of doctors satisfying the route parameters entered and received, generates a third tour preparation page containing this list and transmits it to the terminal 4.

 Terminal 4 displays the page transmitted, the visitor selects the doctors he wishes to visit there and terminal 4 transmits the selection to server 1. Server 1 extracts from the database 2 information relating to each of the doctors selected, comprising in particular the address of this doctor and the history of the visitor's previous visits to this doctor, generates a tour page containing this information and then transmits this page to terminal 4.

 Terminal 4 displays the transmitted tour page and the visitor can order the printing and / or store it in his terminal 4, so that he can consult it later without connecting to the server 1.

3-Search for a prospect
In order to obtain information on a doctor, the visitor can use the search function of a doctor.

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 Upon activation, by the visitor, of the link to the access page to the search module of a doctor in the home page, the terminal 4 sends the server 1 a request to acquire this access page.

 On receipt of this request, the server 1 generates the entry page for the doctor search module, and transmits it to the terminal 4. This entry page for the doctor search module is a page for entering search criteria, containing fields for entering various search criteria such as in particular the name (or at least the first letter or letters of the name) of the doctor sought, the status of this doctor (practice in town, in hospital or mixed), hospital and the sector in which this doctor practices.

 Terminal 4 displays the page transmitted, the visitor enters, in this page, search criteria, and terminal 4 transmits them to server 1.

 The server 1 extracts from the database 2 a list of doctors meeting the search criteria entered and received, generates a result page containing this list, inserts therein, for each doctor on the list, an associated hypertext link to a page of information about this doctor, then transmits the result page to terminal 4.

 Terminal 4 displays the transmitted result page, the visitor selects the doctor sought from the list, by activating the associated link, and Terminal 4 then sends a request to acquire the page of information on the doctor sought, thereby transmitting selection to server 1.

 On receipt of this request, the server 1 generates the required information page, using information relating to the doctor sought extracted from the database 2, and transmits it to the terminal 4. The information page contains the data sheet of the doctor, a history of the previous visits made by the visitor to this doctor and a history of the previous professional relations between the visitor and this doctor. In addition, the server 1 inserts in this information page a link to a page for modifying the data sheet of the doctor sought.

visiteur prend connaissance des informations qu'elle contient. Terminal 4 displays the transmitted information page and the

visitor takes note of the information it contains.

4-Modification of a doctor's data sheet

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To modify the data sheet of a doctor, using his terminal 4, the visitor launches a search for the targeted doctor and receives a page of information about this doctor, as has just been explained.

 Terminal 4 displays the information page on the doctor in question, the visitor activates the link it contains to the page for modifying the doctor's information sheet and terminal 4 then sends a request to server 1 to acquire this page modification.

 On receipt of this request, the server 1 generates the required modification page, using the information contained in the data sheet of the targeted doctor, stored in the database 2 and transmits it to the terminal 4. This page is the page input of the physician identification sheet modification module. It contains fields for entering identifying information concerning the doctor, empty or containing the information already contained in the identification sheet of the doctor stored in the database 2.

 Terminal 4 displays the page for modifying the doctor's information sheet, the visitor enters new information concerning this doctor in the appropriate entry fields, if necessary by replacing it with the old information, then terminal 4 transmits the information from the doctor at server 1.

 The server 1 stores in the database 2 the information transmitted, relating to the doctor concerned, thereby updating the doctor's data sheet.

5-Creation of a doctor's identification sheet
Upon activation, by the visitor, of the link to the access page to the module for creating a doctor's identification sheet on the home page, the terminal 4 sends a request to the server 1 to acquire this page. access.

 On receipt of this request, the server 1 generates and transmits to the terminal 4 the entry page of the module for creating a physician identification sheet. This is a page for entering information relating to a doctor, containing the same information entry areas as the page for modifying a doctor information sheet, except that these areas do not contain any information on the doctor for whom one wishes to create a file.

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 The terminal 4 displays the page for creating the transmitted file, the visitor enters, in this page, information relating to the doctor for whom he wishes to create a data sheet and the terminal 4 transmits this information to the server 1.

 The server 1 creates a data sheet for the doctor in question, using the information entered and transmitted, and stores it in the database 2.

6-Activity report
In order to obtain a report on his activity during a given period, the visitor activates the link to the access page to the activity report module. The terminal 4 then sends the server 1 a request to acquire this page.

 The server 1 generates the required page, for entering the activity report module, containing entry fields for the year, month and / or day allowing the period during which the visitor wishes to obtain a report to be defined. activity, and transmits this page to terminal 4.

 Terminal 4 displays the transmitted page, the visitor enters the required year, month and / or day and terminal 4 transmits this information to server 1.

 The server 1 extracts from the database the daily activity data, previously recorded by the visitor, concerning the month or the day concerned, generates an activity report page containing a summary of the visitor's daily activity during this period and insert there, for each day of activity reported, a hyperlink here to a page of daily activity report, containing detailed information concerning the activity of that day.

 The server 1 transmits the activity report page to the terminal 4 which displays it so that the visitor becomes aware of it. To obtain details on the activity of a particular day, the visitor activates the link associated with this day in the activity report page. The terminal then sends a request to the server 1 for acquiring the daily activity report page for this day. The server 1 generates the required page, which contains the same information as that contained in the daily activity summary page of the activity entry module, and transmits it to the terminal 4 which displays it.

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 We could also provide an activity report module allowing the visitor to obtain a summary of his activity over a period of several months.

7-Report on samples submitted
In order to obtain a report on all the samples given to doctors by the visitor, during a given period, the visitor activates the link to the access page to the sample delivery report module. The terminal 4 then sends to the server 1 a request to acquire the access page to this module.

 The server 1 generates the required page, for entering the module for the report of samples delivered, and transmits it to the terminal 4. This page is a page for entering a period for which the visitor wishes to obtain a report.

 Terminal 4 displays the page transmitted, the visitor enters the required period and transmits the indication of the period entered to the server 1.

 The server 1 then extracts from the database 2 the list of product samples given by the visitor to doctors during the period covered, generates a report page containing a table listing these samples, with an indication of their nature, their number and the doctors to whom they were delivered, then forward this page to terminal 4.

 Terminal 4 displays the transmitted report page. The visitor can then order the printing and / or recording of it in terminal 4.

 Instead of accessing the functions from the home page of the support site, the visitor can access them from any page of a functional module, taking into account the fact that all these pages contain links to the access pages to the functional modules, with the exception of the module for modifying the doctor's card.

 Instead of being connected to the Internet 10, the central server 1 could be connected to any other computer network, and in particular to any IP network (Internet Protocol-Internet protocol) using the protocols of the Internet.

 Of course, the site could include functional modules other than those previously described, such as a discussion forum module, allowing visitors to chat with each other, a cost management module, allowing visitors to keep accounts on their travel expenses, meals etc., or a statistics module and

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 sales analysis, allowing visitors to learn about the status and evolution of sales of the different products of their business.

 In the above description, the sales agents and the prospects are respectively medical sales representatives and prescribing doctors. The invention could equally well apply to sales agents and prospects in other fields of activity.

Claims (12)

 1-Communication method to assist a commercial agent, equipped with a communication terminal (4), in which - the terminal (4) connects remotely to a central server connected to a database, containing information relating to a fleet of commercial agents and information relating to the prospects of these agents, and comprising functional modules, respectively associated with various assistance functions, - the server transmits to the terminal a source page containing links to a plurality of target pages of access to a functional module, the terminal displays the transmitted source page and, on activation of one of the links, sends the server a request for acquisition of the access page to a functional module associated with this link, - on receipt of the request, the server transmits said access page to the terminal and the terminal accesses the associated function, - using its terminal, the agent uses said function, implementation re by the server, from the transmitted access page, if necessary by changing the page in the functional module.  2-A method according to claim 1, in which - the server transmits to the terminal a page of a functional module, containing a link to an access page to another functional module, - the terminal displays the page transmitted, the active visitor said link and the terminal then sends the server a request to acquire the access page to the other functional module, associated with this link, - on receipt of the request, the server transmits said access page to the terminal and the terminal accesses the associated function, - using its terminal, the agent uses said function, implemented by the server, from the access page received, by changing page if necessary in the functional module.  3-Method according to one of claims 1 and 2, wherein - the terminal sends to the server a request for acquisition of the access page to the activity entry module, - the server transmits to the terminal at least one page for entering activity data, - the terminal displays the transmitted input page, the agent enters activity data in the page and the terminal transmits said data to the server, - the server stores the activity data transmitted in order to generate an activity report page and transmit it to the terminal. <Desc / Clms Page number 17> 4-Method according to one of claims 1 to 3, wherein - the terminal sends to the server a request for acquisition of the access page to the tour preparation module, - on receipt of this request, the server transmits to the terminal at least one page for entering route parameters, - the terminal displays the page transmitted and the agent enters route parameters which the terminal transmits to the server, - the server extracts from a database a list of satisfactory prospects with the parameters received, generates a page containing said list and transmits it to the terminal, - the terminal displays the transmitted page, the agent selects a plurality of prospects from the list and the terminal transmits to the server the selection of prospects, - the extracted server from the database of information relating to the selected prospects, generates a tour page containing said information and transmits the tour page to the terminal.  5-Method according to one of claims 1 to 4, wherein - the terminal sends to the server a request for acquisition of the access page to the search module of a prospect, - on receipt of this request, the server transmits to the terminal a page for entering search criteria, - the terminal displays the transmitted page, the agent enters search criteria which the terminal transmits to the server, - the server extracts from the database a list of prospects, responding to the search criteria received, generates a result page containing said list of prospects and transmits it to the terminal, - the terminal displays the transmitted result page, the agent selects, from the list, the prospect sought, and the terminal transmits the selection to the server, - the server extracts from the database information relating to the prospect sought, generates a page of information on the prospect sought, containing said information, and transmits it to t erminal.  6-A method according to claim 5, wherein - the server inserts, in the information page on the prospect, a link to an access page to a module for modifying a prospect sheet, stored in the database data, - upon activation of said link, the terminal sends the server a request to acquire said access page, <Desc / Clms Page number 18>  - on receipt of the request, the server generates a modification page of the data sheet of the prospect considered and transmits it to the terminal, - the terminal displays the modification page transmitted, the agent enters new information, relating to the prospect considered, and the terminal transmits said information to the server, - the server stores the transmitted information, thereby updating the prospect's data sheet in the database.  7-Method according to one of claims 1 to 6, wherein - the terminal sends to the server a request for acquisition of the access page to a module for creating a prospect identification sheet, - on receipt of the request, the server transmits to the terminal a data entry page relating to a prospect, - the terminal displays the data entry page transmitted the agent enters, in the

 page, information relating to a determined prospect, and the terminal transmits said information to the server, - the server creates a data sheet on the prospect considered, using the information transmitted, and stores it in the database.  8-Method according to one of claims 2 to 7, wherein - the terminal sends the server a request for acquisition of the access page to an activity report module, - the server transmits to the terminal a page of entry of an activity period, - the terminal displays the transmitted input page, the agent enters, in the page, the period for which it wishes to receive an activity report, and the terminal transmits the indication of the period entered to the server, - the server generates an activity report page containing a summary of the agent's activity during the period entered, using activity data stored in the database, and transmits this page at the terminal.  9-Method according to one of claims 1 to 8, wherein - the terminal sends to the server a request for acquisition of the access page to a sample delivery report module, - the server transmits to the terminal a page for entering a sample delivery period, - the terminal displays the transmitted input page, the agent enters, in the page, the period for which it wishes to receive a report on the samples delivered, and the terminal transmits the indication of the period entered to the server, <Desc / Clms Page number 19>  - the server generates a report page on the samples delivered listing the samples delivered by the agent during the period entered, using data extracted from the database, and transmits this page to the terminal.  10-Infrastructure, for the implementation of the method of claim 1, comprising - a database (2), containing information relating to the agents of a fleet of commercial agents and to prospects of these agents, - a central server (1), connected to the database (2) and to a communication network (10), comprising a page generator of a site comprising at least one of the functional modules of the group comprising an input module activity module, a tour preparation module, a prospect search module, a module for creating a prospect identification sheet, a module for modifying a prospect identification sheet, a reporting module activity and a sample delivery report module, - and a plurality of agent communication terminals (4), comprising means for connection to the central server (1), through said communication network (10), and means for interpreting and displaying said pages .  11-infrastructure according to claim 10, wherein the agent terminals (4) comprise a computer browser, arranged to interpret and display said pages.  12-Infrastructure according to one of claims 10 and 11, wherein the central server (1) is connected to an IP (Internet Protocol) network (10) using Internet protocols.