EP4705984A1 - A system and method for using a nonfungible token to encourage viewing of streaming content - Google Patents

A system and method for using a nonfungible token to encourage viewing of streaming content

Info

Publication number
EP4705984A1
EP4705984A1 EP24804003.2A EP24804003A EP4705984A1 EP 4705984 A1 EP4705984 A1 EP 4705984A1 EP 24804003 A EP24804003 A EP 24804003A EP 4705984 A1 EP4705984 A1 EP 4705984A1
Authority
EP
European Patent Office
Prior art keywords
content
server
wallet
function
smart contract
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
EP24804003.2A
Other languages
German (de)
French (fr)
Inventor
Steven ILOUS
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Feature Inc
Original Assignee
Feature Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Feature Inc filed Critical Feature Inc
Publication of EP4705984A1 publication Critical patent/EP4705984A1/en
Pending legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/36—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using electronic wallets or electronic money safes
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0215—Including financial accounts
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/50—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols using hash chains, e.g. blockchains or hash trees

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Computer Security & Cryptography (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method for passively engaging a consumer of content comprises providing a digital playback device. A server creates a smart contract upon a request from the device to stream a content to the device. A wallet is coupled to the server, the wallet being subject to the smart contract. Content is streamed to the device in response to a request for the content. A status of the streaming of the content is determined. A mint function for minting NFTs communicates with the server in accordance with the terms of the smart contract. The mint function receives a signal from the server, and in accordance with the smart contract, generating an NFT to be transferred to the wallet as a function of the signal indicating that one of a designated marker, or a completion of the content has occurred.

Description

A SYSTEM AND METHOD FOR USING A NONFUNGIBLE TOKEN TO ENCOURAGE ENGAGEMENT OF STREAMING CONTENT
CROSS REFERENCE TO RELATED APPLICATION
[0001] This Application claims priority to US Provisional Application No. 63/464,330 filed May 5, 2023, the contents of which are herein incorporated in full.
BACKGROUND OF THE INVENTION
[0002] The present invention is directed to a structure and method for utilizing blockchain technology and more particularly, use of a non-fungible token (“NFT”), in a passive way, to encourage streaming content consumption over the internet.
[0003] Blockchain, although relatively new, is known for its use with documenting a history of an item or transaction. Blockchain verifies the transaction and history ownership of bitcoin, by way of example. It is known to be used to verify the authenticity of documents such as a deed for land. However, even with the advent of blockchain there is no simple way for using it with creating NFTs. To create an NFT one must search for an NFT of interest, and once found arrange for the purchase and transfer of the NFT to their wallet. This takes time and effort and may not always be successful, as one can be outbid or not even find a particular NFT of interest.
[0004] At the same time competition for eyeballs is fierce among content providers. Everything from trailers, to view based sweepstakes, to fan clubs with rewards are used to create affinity groups to encourage content viewership. However, each of these approaches suffers from the disadvantage that it takes significant action by the viewer to reap any benefit. Given the amount of effort required to participate in these programs, it suffers from the disadvantage that it only appeals to those already significantly engaged in the content. It does not give a true read to viewership, nor does it provide encouragement for the moderately engaged viewer to become more engaged. Despite the vast array of engagement strategies currently employed to capture and retain audience attention, many fail to reach their full potential due to their limited scope and the significant effort required from viewers.
[0005] Accordingly, a structure and methodology making use of the unique NFTs, to further engage viewers, to overcome the shortcomings of the prior art, is provided.
SUMMARY OF THE INVENTION
[0006] A method for passively engaging a consumer of streamed content comprises providing a digital playback device. A server calls a smart contract upon a request from the device to stream a content to the device. A wallet is coupled to the server, the wallet being subject to the smart contract. Content is streamed to the device in response to a request for the content. A completion of the streaming of the content is determined. A mint function for minting NFTs communicates with the server in accordance with the terms of the smart contract. The mint function receiving a signal from the server, and in accordance with the smart contract, generating an NFT to be transferred to the wallet as a function of the signal indicating that one of a designated marker, or a completion of the content has occurred.
[0007] In one preferred embodiment the NFT is of a theme related to the content. In another embodiment the NFT may be a coupon for further purchases.
[0008] In the preferred embodiment, the content is one of videos, music, podcasts, live broadcasts, educational courses, interactive experiences and virtual reality content.
[0009] In one preferred embodiment, the transmission of the content to the viewer is enabled by the existence of the wallet connected to the smart contract. BRIEF DESCRIPTION OF THE DRAWINGS
[0010] The present disclosure will be better understood by reading the written description with reference to the accompanying drawing figures in which like reference numerals denote similar structure and refer to like elements throughout in which:
[0011] Fig. 1 a block diagram of a system for enabling the use of NFTs linked to streaming content in accordance with the invention; and
[0012] Fig. 2 is a flowchart of the NFT based content viewing process in accordance with the invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
[0013] Reference is first made to FIG. 1 in which a system 100 for enabling the process of the invention is provided. System 100 includes a content source 102 for storing content of interest. A digital playback device, an over-the-top hardware viewing device 106, in this exemplary, nonlimiting embodiment of the invention, such as a computer, smart phone, tablet or the like capable of receiving and displaying online video content, communicates with content source 102.
Viewing device 106 streams content from content 102 through a cloud 104 utilizing one or more servers 114 forming part of cloud 104..
[0014] A mint function 112 for creating NFTs communicates with cloud 104. A wallet 108 associated with a person consuming content from content source 102 at viewing device 106 communicates with mint function 112 across cloud 104. [0015] A smart contract 1 10 associated with wallet 108 and content source 102, communicates with mint function 112, content source 102 and/or viewing device 106. As will be discussed in greater detail below, smart contract 110 determines the existence of wallet 108, then as function thereof, determines when content from content 102 has been completely streamed to viewing device 106, and causes the minting of an NFT by mint function 112 to be deposited in wallet 108.
[0016] Reference is now made to Fig. 2 wherein the method of operation 200 of the system 100 in accordance with the invention is provided. A user will log into the platform (digital application, “dApp”) from viewing device 106 as with any other content providing system in a step 202. The server 114 in cloud 104 prompts the user at viewing device 106 whether the user has a wallet 108 in a step 204. If yes, then preexisting wallet 108 is placed in communication with server 114. If it is determined that there is no preexisting wallet 108 associated with viewing device 106, and in turn the user associated with the device 108, as determined in step 204, then a new wallet 108 associated with server 114 and the remaining architecture is created for the user in a step 208. It should be noted multiple wallet addresses will be created for the number of users in a step 210. It should also be noted that the logic of the system 100 is user based, not viewing device 106 based, so that a user can make use of the method across a series of viewing devices 106 they may use.
[0017] In a step 212 the user authorizes the link, through the smart contract 110, between wallet 108 and the application. As part of the initial registration process, the user agrees to the terms of the smart contract 110; linking the wallet to the application, enabling viewing of content from content store 100, and the receipt of NFTs minted by mint function 112 in accordance with certain rules described below in a step 212. Server 114 stores the wallet address for later use in a step 214. This process through step 214 does not have to be repeated as system 100 is now initialized for use.
[0018J In a step 216 a user watches streaming content at over-the-top viewing device 106. The content is streamed from content store 102 through server 114 to viewing device 106 in response to a request from the user. Server 114 monitors the streaming and, in a step 218, determines when the content streaming has been completed. In a step 220 server 114, authorizes a call to the smart contract 110 on the block chain created during initialization above. The smart contract 110, authorizes a call to mint function 112 to create the NFT in a step 226. The NFT then appears in the user’s wallet 108 in a step 228 without any additional action by the user. The watching of the video itself, creates the NFT and pushes it to the wallet 108 of the associated viewer.
[0019] It should be noted that in the preferred embodiment, to encourage completion of the video content the authorization to mint the NFT occurs at the end of the streamed content. However, it is within the scope of the invention for designated markers to be triggered while the content is streaming. These designated markers authorize the call to smart contract 110 in step 220, causing an NFT to be minted and transferred to wallet 108 while the content is streaming; prior to completion.
[0020] As a result of the above-described system and method, it becomes possible to passively associate an NFT with the viewing of the video. Because the content can only be viewed by those with registered wallets, the wallet acts as a gatekeeper to the content. At the same time, it is passively providing increased play value or enjoyment to the viewing experience by providing a targeted NFT to each viewer. It further encourages the viewer to stream this particular content. It should be noted that in a less passive embodiment an optical code can be provided, as part of the streamed content, the optical code causing a link with an NFT upon scanning with a smart device. [0021] Applicant notes that the above description was provided in connection with consumption of streamed video content. However, The invention also operates in the same way for not only videos but also other streaming content, such as, music, podcasts, live broadcasts, educational courses, interactive experiences, and virtual reality content. By leveraging non-fungible tokens (NFTs), this method aims to universally incentivize and enhance engagement with streaming content across the internet, breaking traditional boundaries of digital media consumption.
[0022] The invention presents a universal engagement model that utilizes a blockchain-based smart contract to mint NFTs in response to engagement with any form of streaming content. This model is applicable to watching videos, listening to music, participating in live streams, engaging with educational material, or interacting with virtual and augmented reality content. Upon reaching a significant level of engagement or interaction, participants are rewarded with thematic NFTs, designed to enhance the value and enjoyment of the streaming experience across all types of content.
[0023] As a result of the current invention, blockchain technology, known for its revolutionary approach to verifying transactions and authenticating ownership histories, is now adapted to interact with a wide array of digital content. The conventional method of acquiring an NFT, which often involves a complex and time-consuming process, is simplified and made more accessible, facilitating a deeper connection between content providers and their audience across all forms of media.
[0024] As a result, this invention introduces a novel system and method that uses unique NFTs to foster universal engagement, addressing the limitations of current strategies and blockchain applications in the context of diverse digital media streaming. Furthermore, by tying completed viewing to the issuance of NFTs to registered wallets, actual viewership can be more accurately tracked.
As a result of the wallet registration process more information can be determined about the actual viewing audience.
[0025] The method ensures authenticity, immutable viewer metrics, and a uniqueness of the NFTs using blockchain technology in an over-the-top streaming environment. The use of the block chain not only ensures the uniqueness and the authenticity of the NFT related to the content but provides a novel user experience as the NFT issuance does not require transaction signatures which detract from the overall user/viewing experience.
[0026] It will thus be seen that the objects set forth above, among those made apparent from the preceding description, are efficiently attained and, since certain changes may be made in carrying out the above method and in the construction set forth without departing from the spirit and scope of the invention, it is intended that all matter contained in the above description and shown in the accompanying drawings shall be interpreted as illustrative and not in a limiting sense.
[0027] It is also to be understood that the following claims are intended to cover all of the generic and specific features of the invention herein described, and all statements of the scope of the invention which, as a matter of language, might be said to fall therebetween.

Claims

1. A method for passively engaging a consumer of content comprises the steps of: providing a digital playback device; providing a server, the server in communication with the digital playback device, the server being enabled to initiate a smart contract upon a request from the digital playback device to stream a content to the digital playback device; providing a wallet communicating with the server, the wallet being subject to the smart contract; a content is streamed to the digital playback device in response to a request for the content from the viewing device; a status of the streaming of the content is determined; and providing a mint function, the mint function enabled to generate NFTs as a function of the status of the stream of content, the mint function communicating with the server; the mint function receiving a signal from the server, and in accordance with the smart contract, generating an NFT to be transferred to the wallet as a function of the signal indicating that one of a designated marker, or a completion of the content has occurred.
2. The method of claim 1, wherein the content is one of videos, music, podcasts, live broadcasts, educational courses, interactive experiences and virtual reality content.
3. The method of claim 1, wherein the NFT is of a theme related to the content.
4. The method of claim 1, wherein the NFT may be a coupon for further purchases.
5. The method of claim 1, wherein the transmission of the content to the viewer is enabled by the existence of the wallet connected to the smart contract.
6. The method of claim 1, wherein actual viewership is tracked by linking completed viewing to the issuance of NFTs to registered wallets.
7. The method of claim 1, wherein the system ensures the authenticity, uniqueness, and immutability of the NFTs and viewer metrics using blockchain technology.
8. The method of claim 1, wherein the NFT issuance does not require transaction signatures, improving the overall user and viewing experience.
9. The method of claim 1, wherein the system can be adapted for various types of content, platforms, and devices.
10. The method of claim 1, wherein the system can incorporate additional incentives or rewards for viewers based on their engagement levels, social sharing, referrals, or other actions that benefit the content provider and the overall community.
EP24804003.2A 2023-05-05 2024-05-03 A system and method for using a nonfungible token to encourage viewing of streaming content Pending EP4705984A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US202363464330P 2023-05-05 2023-05-05
PCT/US2024/027667 WO2024233322A1 (en) 2023-05-05 2024-05-03 A system and method for using a nonfungible token to encourage viewing of streaming content

Publications (1)

Publication Number Publication Date
EP4705984A1 true EP4705984A1 (en) 2026-03-11

Family

ID=93430994

Family Applications (1)

Application Number Title Priority Date Filing Date
EP24804003.2A Pending EP4705984A1 (en) 2023-05-05 2024-05-03 A system and method for using a nonfungible token to encourage viewing of streaming content

Country Status (2)

Country Link
EP (1) EP4705984A1 (en)
WO (1) WO2024233322A1 (en)

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11256788B2 (en) * 2017-02-13 2022-02-22 Tunego, Inc. Tokenized media content management
WO2020010023A1 (en) * 2018-07-01 2020-01-09 Madhu Vijayan Systems and methods for implementing blockchain-based content engagement platforms utilizing media wallets
EP4208801B1 (en) * 2020-09-01 2025-11-05 Nagravision Sàrl Media authentication
EP4324160A4 (en) * 2021-02-18 2025-06-11 William Edward Quigley CONFIGURATION, UNNESTING AND HANDLING OF TOKEN-BASED ASSETS
US20230055064A1 (en) * 2021-08-23 2023-02-23 Sg Gaming, Inc. Cross-channel blockchain solutions for gaming systems

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