EP3317838A4 - Interactive advertising and marketing method - Google Patents

Interactive advertising and marketing method Download PDF

Info

Publication number
EP3317838A4
EP3317838A4 EP16821868.3A EP16821868A EP3317838A4 EP 3317838 A4 EP3317838 A4 EP 3317838A4 EP 16821868 A EP16821868 A EP 16821868A EP 3317838 A4 EP3317838 A4 EP 3317838A4
Authority
EP
European Patent Office
Prior art keywords
marketing method
interactive advertising
advertising
interactive
marketing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP16821868.3A
Other languages
German (de)
French (fr)
Other versions
EP3317838A1 (en
Inventor
Lincoln BERRY
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Grab Vision Group LLC
Original Assignee
Grab Vision Group LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US14/791,459 external-priority patent/US10674230B2/en
Application filed by Grab Vision Group LLC filed Critical Grab Vision Group LLC
Publication of EP3317838A1 publication Critical patent/EP3317838A1/en
Publication of EP3317838A4 publication Critical patent/EP3317838A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/2547—Third Party Billing, e.g. billing of advertiser
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Computer Interaction (AREA)
  • Data Mining & Analysis (AREA)
  • Computer Graphics (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
EP16821868.3A 2015-07-05 2016-07-05 Interactive advertising and marketing method Withdrawn EP3317838A4 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14/791,459 US10674230B2 (en) 2010-07-30 2015-07-05 Interactive advertising and marketing system
PCT/US2016/040945 WO2017007751A1 (en) 2015-07-05 2016-07-05 Interactive advertising and marketing method

Publications (2)

Publication Number Publication Date
EP3317838A1 EP3317838A1 (en) 2018-05-09
EP3317838A4 true EP3317838A4 (en) 2019-07-03

Family

ID=57685605

Family Applications (1)

Application Number Title Priority Date Filing Date
EP16821868.3A Withdrawn EP3317838A4 (en) 2015-07-05 2016-07-05 Interactive advertising and marketing method

Country Status (2)

Country Link
EP (1) EP3317838A4 (en)
WO (1) WO2017007751A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110730357B (en) * 2019-09-25 2022-03-25 北京达佳互联信息技术有限公司 Live broadcast interaction method and device, server and storage medium

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130074121A1 (en) * 2011-02-28 2013-03-21 Lincoln Berry, III Method and system for tracking rfid tags for use in advertising and marketing

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7900225B2 (en) * 2007-02-20 2011-03-01 Google, Inc. Association of ads with tagged audiovisual content
US20100154007A1 (en) * 2008-12-17 2010-06-17 Jean Touboul Embedded video advertising method and system
US10674230B2 (en) * 2010-07-30 2020-06-02 Grab Vision Group LLC Interactive advertising and marketing system

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130074121A1 (en) * 2011-02-28 2013-03-21 Lincoln Berry, III Method and system for tracking rfid tags for use in advertising and marketing

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2017007751A1 *

Also Published As

Publication number Publication date
WO2017007751A1 (en) 2017-01-12
EP3317838A1 (en) 2018-05-09

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RIC1 Information provided on ipc code assigned before grant

Ipc: G06Q 30/02 20120101AFI20190529BHEP

Ipc: H04N 21/254 20110101ALI20190529BHEP

Ipc: H04N 21/4725 20110101ALI20190529BHEP

Ipc: H04N 21/4788 20110101ALI20190529BHEP

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Effective date: 20200108