EP3008681A4 - Contextual mobile application advertisements - Google Patents

Contextual mobile application advertisements

Info

Publication number
EP3008681A4
EP3008681A4 EP20140737407 EP14737407A EP3008681A4 EP 3008681 A4 EP3008681 A4 EP 3008681A4 EP 20140737407 EP20140737407 EP 20140737407 EP 14737407 A EP14737407 A EP 14737407A EP 3008681 A4 EP3008681 A4 EP 3008681A4
Authority
EP
Grant status
Application
Patent type
Prior art keywords
contextual
mobile
application
advertisements
contextual mobile
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP20140737407
Other languages
German (de)
French (fr)
Other versions
EP3008681A2 (en )
Inventor
Suman K Nath
Xiaozhu Lin
Lenin Ravindranath Sivalingam
Jitendra Padhye
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
Original Assignee
Microsoft Technology Licensing LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0255Targeted advertisement based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
EP20140737407 2013-06-13 2014-06-11 Contextual mobile application advertisements Withdrawn EP3008681A4 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US13916996 US20140372216A1 (en) 2013-06-13 2013-06-13 Contextual mobile application advertisements
PCT/US2014/041991 WO2014201166A3 (en) 2013-06-13 2014-06-11 Contextual mobile application advertisements

Publications (2)

Publication Number Publication Date
EP3008681A2 true EP3008681A2 (en) 2016-04-20
EP3008681A4 true true EP3008681A4 (en) 2016-06-08

Family

ID=51168390

Family Applications (1)

Application Number Title Priority Date Filing Date
EP20140737407 Withdrawn EP3008681A4 (en) 2013-06-13 2014-06-11 Contextual mobile application advertisements

Country Status (5)

Country Link
US (1) US20140372216A1 (en)
EP (1) EP3008681A4 (en)
KR (1) KR20160020429A (en)
CN (1) CN105453122A (en)
WO (1) WO2014201166A3 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10003659B2 (en) * 2014-10-31 2018-06-19 Qualcomm Incorporated Efficient group communications leveraging LTE-D discovery for application layer contextual communication
US9634992B1 (en) 2015-02-28 2017-04-25 Palo Alto Networks, Inc. Probabilistic duplicate detection

Citations (4)

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WO2008057268A2 (en) * 2006-10-26 2008-05-15 Mobile Content Networks, Inc. Techniques for determining relevant advertisements in response to queries
US20090204598A1 (en) * 2008-02-08 2009-08-13 Microsoft Corporation Ad retrieval for user search on social network sites
US7975020B1 (en) * 2005-07-15 2011-07-05 Amazon Technologies, Inc. Dynamic updating of rendered web pages with supplemental content
US20110314007A1 (en) * 2010-06-16 2011-12-22 Guy Dassa Methods, systems, and media for content ranking using real-time data

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US6085229A (en) * 1998-05-14 2000-07-04 Belarc, Inc. System and method for providing client side personalization of content of web pages and the like
US6691108B2 (en) * 1999-12-14 2004-02-10 Nec Corporation Focused search engine and method
US20020161739A1 (en) * 2000-02-24 2002-10-31 Byeong-Seok Oh Multimedia contents providing system and a method thereof
KR20030038544A (en) * 2000-05-22 2003-05-16 오프로 제팬 시오 엘티디 Advertisement printing system
US6978275B2 (en) * 2001-08-31 2005-12-20 Hewlett-Packard Development Company, L.P. Method and system for mining a document containing dirty text
US6801904B2 (en) * 2001-10-19 2004-10-05 Microsoft Corporation System for keyword based searching over relational databases
US7028026B1 (en) * 2002-05-28 2006-04-11 Ask Jeeves, Inc. Relevancy-based database retrieval and display techniques
US20050137939A1 (en) * 2003-12-19 2005-06-23 Palo Alto Research Center Incorporated Server-based keyword advertisement management
US9009153B2 (en) * 2004-03-31 2015-04-14 Google Inc. Systems and methods for identifying a named entity
WO2007106185A3 (en) * 2005-11-22 2008-08-28 Mashlogic Inc Personalized content control
US20070192293A1 (en) * 2006-02-13 2007-08-16 Bing Swen Method for presenting search results
US8983923B2 (en) * 2007-01-25 2015-03-17 Yahoo! Inc. System and method for the retrieval and display of supplemental content
US20090024467A1 (en) * 2007-07-20 2009-01-22 Marcus Felipe Fontoura Serving Advertisements with a Webpage Based on a Referrer Address of the Webpage
KR100944769B1 (en) * 2007-11-06 2010-03-03 한국전자통신연구원 Method and system for sharing files by using encryption and decryption to guarantee the privacy
US9203911B2 (en) * 2007-11-14 2015-12-01 Qualcomm Incorporated Method and system for using a cache miss state match indicator to determine user suitability of targeted content messages in a mobile environment
US8943164B2 (en) * 2007-12-24 2015-01-27 Qualcomm Incorporated Apparatus and methods for retrieving/ downloading content on a communication device
CN101414307A (en) * 2008-11-26 2009-04-22 阿里巴巴集团控股有限公司 Method and server for providing picture searching
JP5228936B2 (en) * 2009-01-20 2013-07-03 沖電気工業株式会社 Overlay network traffic detection system and traffic monitoring and control system
US8756229B2 (en) * 2009-06-26 2014-06-17 Quantifind, Inc. System and methods for units-based numeric information retrieval
CN102474524B (en) * 2009-08-19 2015-01-07 汤姆森特许公司 Targeted advertising method in a peer-to-peer network
US20120221571A1 (en) * 2011-02-28 2012-08-30 Hilarie Orman Efficient presentation of comupter object names based on attribute clustering
US8843477B1 (en) * 2011-10-31 2014-09-23 Google Inc. Onsite and offsite search ranking results
US20130275547A1 (en) * 2012-04-16 2013-10-17 Kindsight Inc. System and method for providing supplemental electronic content to a networked device
US20130347018A1 (en) * 2012-06-21 2013-12-26 Amazon Technologies, Inc. Providing supplemental content with active media
US20140129950A1 (en) * 2012-11-06 2014-05-08 Matthew E. Peterson Recurring search automation with search event detection
US20140278796A1 (en) * 2013-03-14 2014-09-18 Nick Salvatore ARINI Identifying Target Audience for a Product or Service

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7975020B1 (en) * 2005-07-15 2011-07-05 Amazon Technologies, Inc. Dynamic updating of rendered web pages with supplemental content
WO2008057268A2 (en) * 2006-10-26 2008-05-15 Mobile Content Networks, Inc. Techniques for determining relevant advertisements in response to queries
US20090204598A1 (en) * 2008-02-08 2009-08-13 Microsoft Corporation Ad retrieval for user search on social network sites
US20110314007A1 (en) * 2010-06-16 2011-12-22 Guy Dassa Methods, systems, and media for content ranking using real-time data

Also Published As

Publication number Publication date Type
WO2014201166A3 (en) 2015-02-26 application
EP3008681A2 (en) 2016-04-20 application
KR20160020429A (en) 2016-02-23 application
WO2014201166A2 (en) 2014-12-18 application
CN105453122A (en) 2016-03-30 application
US20140372216A1 (en) 2014-12-18 application

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Effective date: 20151209

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RIC1 Classification (correction)

Ipc: G06Q 30/02 20120101AFI20160429BHEP

A4 Despatch of supplementary search report

Effective date: 20160506

DAX Request for extension of the european patent (to any country) deleted
17Q First examination report

Effective date: 20170104

18D Deemed to be withdrawn

Effective date: 20170516