EP2873050A4 - Enhanced adserving metric determination - Google Patents

Enhanced adserving metric determination

Info

Publication number
EP2873050A4
EP2873050A4 EP20130817503 EP13817503A EP2873050A4 EP 2873050 A4 EP2873050 A4 EP 2873050A4 EP 20130817503 EP20130817503 EP 20130817503 EP 13817503 A EP13817503 A EP 13817503A EP 2873050 A4 EP2873050 A4 EP 2873050A4
Authority
EP
Grant status
Application
Patent type
Prior art keywords
adserving
enhanced
metric determination
metric
determination
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP20130817503
Other languages
German (de)
French (fr)
Other versions
EP2873050A2 (en )
Inventor
Martin Smith
Ron Hill
Greg Neal
David Olson
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
TRUEFFECT Inc
Original Assignee
TRUEFFECT Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
EP20130817503 2012-07-13 2013-07-15 Enhanced adserving metric determination Withdrawn EP2873050A4 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
US201261671646 true 2012-07-13 2012-07-13
US201361767802 true 2013-02-22 2013-02-22
US13934204 US20140108131A1 (en) 2012-07-13 2013-07-02 Enhanced adserving metric determination
US13934206 US20140108092A1 (en) 2012-07-13 2013-07-02 Enhanced adserving metric determination
US13934203 US20140122223A1 (en) 2012-07-13 2013-07-02 Enhanced adserving metric determination
PCT/US2013/050572 WO2014012118A3 (en) 2012-07-13 2013-07-15 Enhanced adserving metric determination

Publications (2)

Publication Number Publication Date
EP2873050A2 true EP2873050A2 (en) 2015-05-20
EP2873050A4 true true EP2873050A4 (en) 2016-01-20

Family

ID=52471881

Family Applications (1)

Application Number Title Priority Date Filing Date
EP20130817503 Withdrawn EP2873050A4 (en) 2012-07-13 2013-07-15 Enhanced adserving metric determination

Country Status (4)

Country Link
EP (1) EP2873050A4 (en)
CN (1) CN104641389A (en)
CA (1) CA2879152A1 (en)
WO (1) WO2014012118A3 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9783628B2 (en) 2009-04-23 2017-10-10 ATRP Solutions, Inc. Dual-mechanism thickening agents for hydraulic fracturing fluids

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060282327A1 (en) * 2005-06-09 2006-12-14 Greg Neal First party advertisement serving
US20120150641A1 (en) * 2010-12-09 2012-06-14 Jeffrey Brooks Dobbs Method and apparatus for linking and analyzing data with the disintermediation of identity attributes

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7958224B2 (en) * 1999-02-17 2011-06-07 Catalina Marketing Corporation Incentive network for distributing incentives on a network-wide basis and for permitting user access to individual incentives from a plurality of network servers
CA2577841A1 (en) * 2004-08-19 2006-03-02 Claria Corporation Method and apparatus for responding to end-user request for information
US8583482B2 (en) * 2008-06-23 2013-11-12 Double Verify Inc. Automated monitoring and verification of internet based advertising
US20100094704A1 (en) * 2008-10-15 2010-04-15 Contextweb, Inc. Method and system for displaying internet ad media using etags
US20110137721A1 (en) * 2009-12-03 2011-06-09 Comscore, Inc. Measuring advertising effectiveness without control group
US20120084349A1 (en) * 2009-12-30 2012-04-05 Wei-Yeh Lee User interface for user management and control of unsolicited server operations
CA2791568A1 (en) * 2010-03-23 2011-09-29 Google Inc. Conversion path performance measures and reports
US20110314114A1 (en) * 2010-06-16 2011-12-22 Adknowledge, Inc. Persistent Cross Channel Cookie Method and System
US9760905B2 (en) * 2010-08-02 2017-09-12 Visa International Service Association Systems and methods to optimize media presentations using a camera

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060282327A1 (en) * 2005-06-09 2006-12-14 Greg Neal First party advertisement serving
US20120150641A1 (en) * 2010-12-09 2012-06-14 Jeffrey Brooks Dobbs Method and apparatus for linking and analyzing data with the disintermediation of identity attributes

Non-Patent Citations (3)

* Cited by examiner, † Cited by third party
Title
ANONYMOUS: "Geolocation software - Wikipedia, the free encyclopedia", 3 October 2009 (2009-10-03), XP055235453, Retrieved from the Internet <URL:https://en.wikipedia.org/w/index.php?title=Geolocation_software&oldid=317588280> [retrieved on 20151210] *
AVINASH | KAUSHIK: "A Primer On Web Analytics Visitor Tracking Cookies", 24 July 2008 (2008-07-24), XP055236532, Retrieved from the Internet <URL:http://www.kaushik.net/avinash/web-analytics-visitor-tracking-cookies/> [retrieved on 20151215] *
WIKIPEDIA: "Device fingerprint", INTERNET CITATION, 19 May 2009 (2009-05-19), pages 1 - 3, XP002603492, Retrieved from the Internet <URL:http://en.wikipedia.org/w/index.php?title=Device_fingerprint&oldid=291052510> [retrieved on 20100928] *

Also Published As

Publication number Publication date Type
EP2873050A2 (en) 2015-05-20 application
WO2014012118A2 (en) 2014-01-16 application
CA2879152A1 (en) 2014-01-16 application
WO2014012118A3 (en) 2014-07-10 application
CN104641389A (en) 2015-05-20 application

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RIC1 Classification (correction)

Ipc: G06Q 30/02 20120101AFI20151217BHEP

A4 Despatch of supplementary search report

Effective date: 20151223

17Q First examination report

Effective date: 20161213

18D Deemed to be withdrawn

Effective date: 20180201