EP2561473A4 - Method and apparatus for campaign and inventory optimization - Google Patents

Method and apparatus for campaign and inventory optimization

Info

Publication number
EP2561473A4
EP2561473A4 EP20110772532 EP11772532A EP2561473A4 EP 2561473 A4 EP2561473 A4 EP 2561473A4 EP 20110772532 EP20110772532 EP 20110772532 EP 11772532 A EP11772532 A EP 11772532A EP 2561473 A4 EP2561473 A4 EP 2561473A4
Authority
EP
Grant status
Application
Patent type
Prior art keywords
campaign
apparatus
method
inventory optimization
inventory
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP20110772532
Other languages
German (de)
French (fr)
Other versions
EP2561473A2 (en )
Inventor
Serge Ioffe
Aleksey Studnev
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
WEBAMG SARL
Original Assignee
WEBAMG SARL
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
EP20110772532 2010-04-20 2011-04-19 Method and apparatus for campaign and inventory optimization Withdrawn EP2561473A4 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
US32618510 true 2010-04-20 2010-04-20
US13089241 US20110258037A1 (en) 2010-04-20 2011-04-18 Method and Apparatus for Campaign and Inventory Optimization
PCT/US2011/033004 WO2011133519A3 (en) 2010-04-20 2011-04-19 Method and apparatus for campaign and inventory optimization

Publications (2)

Publication Number Publication Date
EP2561473A2 true EP2561473A2 (en) 2013-02-27
EP2561473A4 true true EP2561473A4 (en) 2014-12-31

Family

ID=44834758

Family Applications (1)

Application Number Title Priority Date Filing Date
EP20110772532 Withdrawn EP2561473A4 (en) 2010-04-20 2011-04-19 Method and apparatus for campaign and inventory optimization

Country Status (2)

Country Link
EP (1) EP2561473A4 (en)
WO (1) WO2011133519A3 (en)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7007020B1 (en) * 2000-03-10 2006-02-28 Hewlett-Packard Development Company, L.P. Distributed OLAP-based association rule generation method and system
WO2006127859A2 (en) * 2005-05-25 2006-11-30 Experian Marketing Solutions, Inc. Distributed and interactive database architecture for parallel and asynchronous data processing of complex data and for real-time query processing

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090254412A1 (en) * 2008-04-07 2009-10-08 Edward Braswell Methods and systems using targeted advertising
US20100057534A1 (en) * 2008-08-27 2010-03-04 Smart Channel, L.L.C. Advertising-buying optimization method, system, and apparatus
US20100088152A1 (en) * 2008-10-02 2010-04-08 Dominic Bennett Predicting user response to advertisements
US20100088177A1 (en) * 2008-10-02 2010-04-08 Turn Inc. Segment optimization for targeted advertising

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7007020B1 (en) * 2000-03-10 2006-02-28 Hewlett-Packard Development Company, L.P. Distributed OLAP-based association rule generation method and system
WO2006127859A2 (en) * 2005-05-25 2006-11-30 Experian Marketing Solutions, Inc. Distributed and interactive database architecture for parallel and asynchronous data processing of complex data and for real-time query processing

Also Published As

Publication number Publication date Type
WO2011133519A2 (en) 2011-10-27 application
WO2011133519A3 (en) 2012-04-19 application
EP2561473A2 (en) 2013-02-27 application

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RIC1 Classification (correction)

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