EP1877322A1 - Carton with advertising means - Google Patents

Carton with advertising means

Info

Publication number
EP1877322A1
EP1877322A1 EP06751139A EP06751139A EP1877322A1 EP 1877322 A1 EP1877322 A1 EP 1877322A1 EP 06751139 A EP06751139 A EP 06751139A EP 06751139 A EP06751139 A EP 06751139A EP 1877322 A1 EP1877322 A1 EP 1877322A1
Authority
EP
European Patent Office
Prior art keywords
carton
aperture
shaped panel
edge
wall
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP06751139A
Other languages
German (de)
French (fr)
Other versions
EP1877322B1 (en
Inventor
Philippe Lebras
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
WestRock Packaging Systems LLC
Original Assignee
Meadwestvaco Packaging Systems LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Meadwestvaco Packaging Systems LLC filed Critical Meadwestvaco Packaging Systems LLC
Publication of EP1877322A1 publication Critical patent/EP1877322A1/en
Application granted granted Critical
Publication of EP1877322B1 publication Critical patent/EP1877322B1/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D71/00—Bundles of articles held together by packaging elements for convenience of storage or transport, e.g. portable segregating carrier for plural receptacles such as beer cans or pop bottles; Bales of material
    • B65D71/06—Packaging elements holding or encircling completely or almost completely the bundle of articles, e.g. wrappers
    • B65D71/12—Packaging elements holding or encircling completely or almost completely the bundle of articles, e.g. wrappers the packaging elements, e.g. wrappers being formed by folding a single blank
    • B65D71/14—Packaging elements holding or encircling completely or almost completely the bundle of articles, e.g. wrappers the packaging elements, e.g. wrappers being formed by folding a single blank having the shape of a tube, without, or not being characterised by, end walls
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2571/00—Bundles of articles held together by packaging elements for convenience of storage or transport, e.g. portable segregating carrier for plural receptacles such as beer cans, pop bottles; Bales of material
    • B65D2571/00123—Bundling wrappers or trays
    • B65D2571/00833—Other details of wrappers
    • B65D2571/00845—Windows
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2571/00—Bundles of articles held together by packaging elements for convenience of storage or transport, e.g. portable segregating carrier for plural receptacles such as beer cans, pop bottles; Bales of material
    • B65D2571/00123—Bundling wrappers or trays
    • B65D2571/00833—Other details of wrappers
    • B65D2571/00919—Informative or decorative surfaces

Definitions

  • the present invention relates to a carton for containing a plurality of articles and in particular to a carton which is provided with a shaped panel to increase the advertising effect of the carton.
  • Cartons for packaging multiple articles, such as beverage or food containers are often formed from high-grade paperboard and have graphic printable surfaces, which are necessary for providing cartons with advertising printed on the carton.
  • the surface area available for printing such graphics may be reduced.
  • the outer surfaces of the carton may not be printable with graphic or the quality may be poor. It is therefore desirable to provide a carton having other means of incorporating advertising and marketing material.
  • a carton for containing a plurality of articles such as yoghurt pots
  • the carton comprising a plurality of main panels for forming the carton top, side and bottom walls, the carton further comprising a shaped panel struck from at least one of said carton walls, the shaped panel being defined in part by a first aperture struck from the one carton wall and in part by an end edge of the one carton wall wherein the shaped panel provides means for enhancing the visual impact of the carton upon an observer.
  • the first aperture is struck entirely from a side wall of the carton and is defined in part by a substantially vertical straight edge extending between the top wall and the bottom wall, which substantially vertical straight edge provides a frame of reference against which a user can discern the shaped panel.
  • the end edge of the one carton wall is contoured to define a first edge of the shaped panel.
  • first aperture is defined in part by a contoured edge which defines a second edge of the shaped panel.
  • the shaped panel is shaped similarly to an outline of an article to be contained within the carton to emulate a feature of that article on said one carton wall.
  • the shaped panel contains/displays a graphical representation of an object and at least part of an outline of the object is defined by one or both of the first aperture and the cut line.
  • the first aperture and said end edge are spaced from each other and do not intersect such that the shaped panel remains integral with said one wall.
  • the shaped panel is shaped to enhance the visual impact upon the observer of a message to be displayed upon the carton.
  • the message to be displayed may be indicative of a quality of the contents of the carton said quality for example being a health benefit provided by the contents.
  • the shaped panel is shaped to enhance a trademark or trade name displayed upon the carton.
  • Figure 1 shows a side panel of a carton which is provided with a shaped panel according to a first embodiment of the invention
  • Figure 2 shows a side panel of a carton which is provided with a shaped panel according to a second embodiment of the invention
  • Figure 3 shows a side panel of a carton which is provided with a shaped panel according to a third embodiment of the invention
  • Figure 4 shows a side panel of a carton which is provided with a shaped panel according to a fourth embodiment of the invention
  • Figure 5 shows a side panel of a carton which is provided with a shaped panel according to a fourth embodiment of the invention
  • Figure 6 shows a perspective view of the carton of Figure 5 loaded with articles
  • Figure 1 illustrates a panel 10 which may form a main panel of a carton, such as a side panel of a wraparound carton.
  • Figure 6 illustrates a wraparound carton 450 comprising the main panel 10 of the fifth embodiment shown in Figure 5, the main panel 10 forms the side panel of the wraparound carton 450.
  • the main panel 10 is vertically elongate as viewed in Figure. 1 and is formed of paperboard or other foldable sheet - A - material such as a plastic sheet or the like.
  • the main panel 10 is designed to form part of a carton 450 for packaging articles such as pots of foodstuff (e.g., yoghurt; pudding; processed fruits, vegetables or meet; etc.), beverage containers (e.g., cans, bottles, bricks, cups, glasses, etc.), wrapped or packaged dried leaves (e.g., tea bags, cigars, cigarettes, etc.), wrapped candies or the like.
  • pots of foodstuff e.g., yoghurt; pudding; processed fruits, vegetables or meet; etc.
  • beverage containers e.g., cans, bottles, bricks, cups, glasses, etc.
  • wrapped or packaged dried leaves e.g., tea bags, cigars, cigarettes, etc.
  • Figure 6 shows a carton 450 containing sixteen articles C which are arranged in two tiers each tier comprising a 2x4 array of 8 yoghurt pots. It is however envisaged that other articles and/or different numbers of articles in different arrangements may be contained within the carton 450 and that the blank may therefore be sized accordingly. Furthermore, the wraparound carton 450 is shown by way of example only to illustrate the type of carton in which the main panels 10, 110, 210, 310, 410 of the illustrated embodiments may be incorporated.
  • Main panel 10 may form a complete carton wall or may only form part of a composite carton wall, when incorporated in a set up carton (such as that shown in Figure 6).
  • Main panel 10 comprises an upper edge 28 and a lower edge 30. It is envisaged that in setup carton the upper and lower edges 28, 30 may be defined by a hinged connection between the main panel 10 and a top wall and a bottom wall of the carton respectively such that the main panel 10 provides a side wall of the carton.
  • main panel 410 shown in Figure 5
  • main panel 410 forms a side wall of a wraparound carton 450 and the main panel 410 is hingedly connected between a top wall 428 and a bottom wall 430.
  • the other side wall 429 of the carton 450 hingedly connected between the top and bottom walls 428, 430.
  • the walls 410, 428, 429, 430 form the carton 450 of a tubular structure.
  • a shaped panel 18 is formed from the main panel 10, the remainder of which panel is denoted as a graphic portion 16.
  • the outline of the shaped panel 18 is defined in part by an aperture 20 and in part by an end edge 26 of the main panel 10.
  • the other opposed end edge of the main panel 10 is designated by reference numeral "27".
  • the graphic portion of the main panel 10 is defined between the aperture 20 and the other end edge 27 of the main panel 10.
  • the first aperture 20 comprises a substantially vertical straight edge
  • This vertical straight edge 22 serves to define a frame of reference against which an observer can distinguish the shape of the shaped panel 18.
  • the first aperture 20 is also defined by a first contoured edge 24, which edge 24 also defines an edge of the shaped panel 18.
  • the shaped panel 18 has an outline shape which represents a cartoon character's head, such as a monkey or dinosaur.
  • the shaped panel 18 is further defined by a second contoured edge provided by the end edge 26, which edge 26 is also shaped to depict a portion of the character's head.
  • the shaped panel 18 remains integral with the graphic portion 16 by the spacing and separation between the cut edge 26 and the aperture 20.
  • the shaped panel is formed solely from one panel forming part of the carton. In the embodiments shown this is the side wall, however in alternative embodiments this may be the top, bottom or end panel.
  • Figure 2, 4, 5 and 6 it can be seen that the end edge 126, 326, 426 and the aperture 120, 320, 420 both extend substantially between the top and the bottom walls of a setup carton.
  • the contoured edge 244 defines an edge of a second aperture 240 struck form the main panel 210.
  • Figure 4 shows that the end edge 326 and the aperture 320 in combination define a shaped panel shaped to represent a downwardly pointing arrow.
  • the shaped panel18 is formed having a symmetrical shape.
  • portion of the main panel 10 to define the shaped panel 18 has the effect of exposing to view at least part of the contents of the carton 450.
  • the location of the aperture and the contoured end edges may be selected so as to expose a specific portion of the carton contents so as to cooperate with the message enhancing quality of the shaped panel 18.
  • the shaped panel 18 forms a shaped panel which may serve to enhance the visual impact of the carton upon a potential purchaser.
  • the shaped panel may highlight or enhance or otherwise represent a message which it is desired to be conveyed to the purchaser.
  • the message may be that the contents of the package have some health benefit such as weight control, cholesterol reduction, immune system enhancement or intestinal health benefit.
  • Such a message may be printed on or otherwise carried by one or more of the articles to be packaged in the carton of the invention or by the graphic portion or other portion (including the top, bottom and side walls) of the carton of the invention.
  • the shaped panel may be shaped to enhance a trademark, trade name or a cartoon image to be printed or otherwise displayed on one or more of the articles or on the graphic portion or other portion of the carton.
  • any of the embodiments shown in Figures 1-5 may form part of a carton as shown in Figure 6.
  • a series of sequential folding and gluing operations are required, which preferably can be performed in a straight line machine, so that the carton 450 and/or blank are not required to be rotated or inverted to complete the construction.
  • the folding process is not limited to that described below and can be altered according to particular manufacturing requirements. It is envisaged that the carton 450 will be formed around a group of articles C. However in cartons other than the wraparound carton 450 shown in Figure 6 the carton may be formed into a tubular structure prior to loading of the articles C.
  • the size and shape of the panels may be adjusted to accommodate articles of differing size or shape.
  • the shaped panel may be shaped according to a variety of user requirements. Other variations may also be made within the scope of the invention.
  • hinged connection should not be construed as necessarily referring to a single fold line only; indeed it is envisaged that hinged connection can be formed from one or more of the following, a score line, a frangible line or a fold line without departing from the scope of the invention.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Cartons (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Packages (AREA)
  • Wrappers (AREA)

Abstract

A carton for containing a plurality of articles, such as yoghurt pots, the carton including a plurality of main panels (428, 416, 429, 430) for forming the carton top, side and bottom walls. The carton further comprises a shaped panel (418) formed from at least one (416) of the carton walls. The shaped panel (418) is defined in part by a first aperture (420) struck from the one carton wall (416) and in part by an end edge (426) of the one carton wall.

Description

CARTON WITH ADVERTISING MEANS
Background of the Invention
The present invention relates to a carton for containing a plurality of articles and in particular to a carton which is provided with a shaped panel to increase the advertising effect of the carton.
It is known to provide carton having apertures shaped to accommodate the articles they are intended to contain, GB 2346602 to Grimes and GB 1481559 to Von Nell and Jaekel are examples of this.
Cartons for packaging multiple articles, such as beverage or food containers are often formed from high-grade paperboard and have graphic printable surfaces, which are necessary for providing cartons with advertising printed on the carton. When using cartons constructed from a minimum amount of material the surface area available for printing such graphics may be reduced. Similarly, if low-grade paperboard material is used to construct a carton, the outer surfaces of the carton may not be printable with graphic or the quality may be poor. It is therefore desirable to provide a carton having other means of incorporating advertising and marketing material.
Summary of the Invention
According to a first aspect of the present invention, there is provided a carton for containing a plurality of articles, such as yoghurt pots, the carton comprising a plurality of main panels for forming the carton top, side and bottom walls, the carton further comprising a shaped panel struck from at least one of said carton walls, the shaped panel being defined in part by a first aperture struck from the one carton wall and in part by an end edge of the one carton wall wherein the shaped panel provides means for enhancing the visual impact of the carton upon an observer. Preferably, the first aperture is struck entirely from a side wall of the carton and is defined in part by a substantially vertical straight edge extending between the top wall and the bottom wall, which substantially vertical straight edge provides a frame of reference against which a user can discern the shaped panel.
Preferably, the end edge of the one carton wall is contoured to define a first edge of the shaped panel.
Preferably, first aperture is defined in part by a contoured edge which defines a second edge of the shaped panel.
Preferably, the shaped panel is shaped similarly to an outline of an article to be contained within the carton to emulate a feature of that article on said one carton wall.
Preferably, the shaped panel contains/displays a graphical representation of an object and at least part of an outline of the object is defined by one or both of the first aperture and the cut line.
Preferably, the first aperture and said end edge are spaced from each other and do not intersect such that the shaped panel remains integral with said one wall.
Preferably, the shaped panel is shaped to enhance the visual impact upon the observer of a message to be displayed upon the carton.
Preferably, the message to be displayed may be indicative of a quality of the contents of the carton said quality for example being a health benefit provided by the contents.
Preferably, the shaped panel is shaped to enhance a trademark or trade name displayed upon the carton. Brief Description of the Drawings
Five exemplary embodiments of the invention will now be described, by way of example only, with reference to the accompanying drawings in which;
Figure 1 shows a side panel of a carton which is provided with a shaped panel according to a first embodiment of the invention;
Figure 2 shows a side panel of a carton which is provided with a shaped panel according to a second embodiment of the invention;
Figure 3 shows a side panel of a carton which is provided with a shaped panel according to a third embodiment of the invention;
Figure 4 shows a side panel of a carton which is provided with a shaped panel according to a fourth embodiment of the invention;
Figure 5 shows a side panel of a carton which is provided with a shaped panel according to a fourth embodiment of the invention;
Figure 6 shows a perspective view of the carton of Figure 5 loaded with articles;
Detailed Description of the Preferred Embodiments
A first embodiment of the present invention is illustrated Figure 1. Figure 1 illustrates a panel 10 which may form a main panel of a carton, such as a side panel of a wraparound carton. Figure 6 illustrates a wraparound carton 450 comprising the main panel 10 of the fifth embodiment shown in Figure 5, the main panel 10 forms the side panel of the wraparound carton 450. The main panel 10 is vertically elongate as viewed in Figure. 1 and is formed of paperboard or other foldable sheet - A - material such as a plastic sheet or the like. In the embodiments shown in figures 1-6 the main panel 10 is designed to form part of a carton 450 for packaging articles such as pots of foodstuff (e.g., yoghurt; pudding; processed fruits, vegetables or meet; etc.), beverage containers (e.g., cans, bottles, bricks, cups, glasses, etc.), wrapped or packaged dried leaves (e.g., tea bags, cigars, cigarettes, etc.), wrapped candies or the like.
Figure 6 shows a carton 450 containing sixteen articles C which are arranged in two tiers each tier comprising a 2x4 array of 8 yoghurt pots. It is however envisaged that other articles and/or different numbers of articles in different arrangements may be contained within the carton 450 and that the blank may therefore be sized accordingly. Furthermore, the wraparound carton 450 is shown by way of example only to illustrate the type of carton in which the main panels 10, 110, 210, 310, 410 of the illustrated embodiments may be incorporated.
The main panel 10 will now be described in detail with specific reference to Figure 1. The other embodiments of the present invention, illustrated in Figures 2-6, each contain similar features to those of the first embodiment. Such features are depicted by similar reference numerals in the figures, but for ease of understanding the reference numerals in subsequent embodiments have been raised by a factor of 100, 200, 300 or 400.
Main panel 10 may form a complete carton wall or may only form part of a composite carton wall, when incorporated in a set up carton (such as that shown in Figure 6). Main panel 10 comprises an upper edge 28 and a lower edge 30. It is envisaged that in setup carton the upper and lower edges 28, 30 may be defined by a hinged connection between the main panel 10 and a top wall and a bottom wall of the carton respectively such that the main panel 10 provides a side wall of the carton. This is illustrated in Figure 6 where main panel 410, shown in Figure 5, forms a side wall of a wraparound carton 450 and the main panel 410 is hingedly connected between a top wall 428 and a bottom wall 430. The other side wall 429 of the carton 450 hingedly connected between the top and bottom walls 428, 430. As a result, the walls 410, 428, 429, 430 form the carton 450 of a tubular structure.
Returning to the main panel 10 of Figure 1 , a shaped panel 18 is formed from the main panel 10, the remainder of which panel is denoted as a graphic portion 16. In
Figure 1 , it can be seen that the shaped panel 18 is formed k from the main panel
10, and the outline of the shaped panel 18 is defined in part by an aperture 20 and in part by an end edge 26 of the main panel 10. The other opposed end edge of the main panel 10 is designated by reference numeral "27". The graphic portion of the main panel 10 is defined between the aperture 20 and the other end edge 27 of the main panel 10. The first aperture 20 comprises a substantially vertical straight edge
22 which extends along a notional line between the top side edge 28 of the graphic portion 16 and the bottom side edge 30. This vertical straight edge 22 serves to define a frame of reference against which an observer can distinguish the shape of the shaped panel 18.
The first aperture 20 is also defined by a first contoured edge 24, which edge 24 also defines an edge of the shaped panel 18. In this embodiment the shaped panel 18 has an outline shape which represents a cartoon character's head, such as a monkey or dinosaur. The shaped panel 18 is further defined by a second contoured edge provided by the end edge 26, which edge 26 is also shaped to depict a portion of the character's head. The shaped panel 18 remains integral with the graphic portion 16 by the spacing and separation between the cut edge 26 and the aperture 20.
It can be seen by referring to Figures 1-6 that the shaped panel is formed solely from one panel forming part of the carton. In the embodiments shown this is the side wall, however in alternative embodiments this may be the top, bottom or end panel. Turning now to Figure 2, 4, 5 and 6 it can be seen that the end edge 126, 326, 426 and the aperture 120, 320, 420 both extend substantially between the top and the bottom walls of a setup carton. In Figure 3 it can be appreciated that the contoured edge 244 defines an edge of a second aperture 240 struck form the main panel 210.
Figure 4 shows that the end edge 326 and the aperture 320 in combination define a shaped panel shaped to represent a downwardly pointing arrow. The shaped panel18 is formed having a symmetrical shape.
It will further be appreciated that removal of portion of the main panel 10 to define the shaped panel 18 has the effect of exposing to view at least part of the contents of the carton 450. The location of the aperture and the contoured end edges may be selected so as to expose a specific portion of the carton contents so as to cooperate with the message enhancing quality of the shaped panel 18.
The shaped panel 18 forms a shaped panel which may serve to enhance the visual impact of the carton upon a potential purchaser. The shaped panel may highlight or enhance or otherwise represent a message which it is desired to be conveyed to the purchaser. For example the message may be that the contents of the package have some health benefit such as weight control, cholesterol reduction, immune system enhancement or intestinal health benefit. Such a message may be printed on or otherwise carried by one or more of the articles to be packaged in the carton of the invention or by the graphic portion or other portion (including the top, bottom and side walls) of the carton of the invention. Alternatively the shaped panel may be shaped to enhance a trademark, trade name or a cartoon image to be printed or otherwise displayed on one or more of the articles or on the graphic portion or other portion of the carton.
It will be appreciated that any of the embodiments shown in Figures 1-5 may form part of a carton as shown in Figure 6. Turning to the construction of the carton 450 from a blank (not shown), a series of sequential folding and gluing operations are required, which preferably can be performed in a straight line machine, so that the carton 450 and/or blank are not required to be rotated or inverted to complete the construction. The folding process is not limited to that described below and can be altered according to particular manufacturing requirements. It is envisaged that the carton 450 will be formed around a group of articles C. However in cartons other than the wraparound carton 450 shown in Figure 6 the carton may be formed into a tubular structure prior to loading of the articles C.
In other embodiments of the invention it is envisaged that other articles may be contained within the carton and that the invention is not limited to a carton, or a blank for forming a carton, for containing yoghurt pots arranged in two tiers or 2x4 arrays. Accordingly alterations may be made to accommodate other articles.
It can be appreciated that various changes may be made without departing from the scope of the present invention, for example, the size and shape of the panels may be adjusted to accommodate articles of differing size or shape. The shaped panel may be shaped according to a variety of user requirements. Other variations may also be made within the scope of the invention.
It will be recognised that as used herein, directional references such as "top", "bottom", "front", "back", "end", "side", "inner", "outer", "upper" and "lower" do not limit the respective panels to such orientation, but merely serve to distinguish these panels from one another. Any reference to hinged connection should not be construed as necessarily referring to a single fold line only; indeed it is envisaged that hinged connection can be formed from one or more of the following, a score line, a frangible line or a fold line without departing from the scope of the invention.

Claims

Claims
1. A carton for containing a plurality of articles, such as pots of foodstuff, the carton comprising a plurality of main panels for forming the carton top, side and bottom walls, the carton further comprising a shaped panel formed from one of said carton walls having first and second opposed end edges, the shaped panel being disposed between said first end edge of said one carton wall and a first aperture struck at least in part from said one carton wall, said shaped panel being defined in part by said first end edge and in part by said first aperture, both said first end edge and said first aperture are contoured such that the shape of said shaped panel represents visual information associated with said articles.
2. A carton according to claim 1 wherein said articles carries printed information associated with said articles, and said visual information represented by the shape of said shaped panel includes at least a part of said printed information.
3. A carton according to claim 1 wherein one or more of said main panels carry printed information associated with said articles, and said visual information represented by the shape of said shaped panel includes at least a part of said printed information.
4. A carton according to claim 1 wherein said first aperture is defined in part by a substantially straight edge and in part by a contoured edge for defining said shaped panel, said contoured edge of said first aperture being positioned across said first aperture from said straight edge.
5. A carton according to claim 4 wherein said one carton wall comprises a graphic portion defined between said straight edge of said first aperture and said second end edge of said one carton wall.
6. A carton according to claim 5 wherein said graphic portion carries printed information associated with said articles, and said first end edge and said contoured edge are configured such that said visual information represented by said shaped panel includes at least a part of said printed information.
7. A carton according to claim 4 wherein said second end edge of said one carton wall is substantially straight, and said straight edge of said first aperture is disposed substantially parallel to said second end edge,
8. A carton according to claim 4 wherein said main panels include a pair of opposed carton walls hingedly connected respectively to opposed side edges of said one carton wall, and said straight edge of said first aperture is disposed substantially perpendicularly to said side edges of said one carton wall.
9. A carton according to claim 4 wherein said first aperture is struck solely from said one carton wall such that said shaped panel is continuous with said graphic portion through part of said one carton wall.
10. A carton according to claim 4 wherein said first aperture extends entirely across said one carton wall such that said contoured edge of said first aperture extends between opposed side edges of said one carton wall extending between said first and second end edges of said one carton wall.
11. A carton according to any one of the preceding claims wherein the shaped panel is shaped similarly to an outline of one of said articles .
12. A carton according to any one of the preceding claims wherein the shape of said shaped panel represents an object,.
13. A carton according to any one of the preceding claims wherein the first aperture and said first end edge.
14. A blank for forming the carton according to any one of the preceding claims.
EP06751139A 2005-04-21 2006-04-21 Carton with advertising means Expired - Lifetime EP1877322B1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB0508024A GB2425301A (en) 2005-04-21 2005-04-21 Carton having a display panel
PCT/US2006/015335 WO2006116229A1 (en) 2005-04-21 2006-04-21 Carton with advertising means

Publications (2)

Publication Number Publication Date
EP1877322A1 true EP1877322A1 (en) 2008-01-16
EP1877322B1 EP1877322B1 (en) 2009-08-26

Family

ID=34631014

Family Applications (1)

Application Number Title Priority Date Filing Date
EP06751139A Expired - Lifetime EP1877322B1 (en) 2005-04-21 2006-04-21 Carton with advertising means

Country Status (7)

Country Link
US (1) US20090242444A1 (en)
EP (1) EP1877322B1 (en)
JP (1) JP2009501679A (en)
AT (1) ATE440788T1 (en)
DE (1) DE602006008769D1 (en)
GB (1) GB2425301A (en)
WO (1) WO2006116229A1 (en)

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Also Published As

Publication number Publication date
DE602006008769D1 (en) 2009-10-08
WO2006116229A1 (en) 2006-11-02
ATE440788T1 (en) 2009-09-15
GB0508024D0 (en) 2005-05-25
US20090242444A1 (en) 2009-10-01
GB2425301A (en) 2006-10-25
JP2009501679A (en) 2009-01-22
EP1877322B1 (en) 2009-08-26

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