DE102015102110A1 - Method of offering at least one item as a graphically displayed offer - Google Patents

Abstract

A method of graphically presenting a purchase offer for at least one item 1 comprising the following method steps, namely - providing a server 3 for supplying a screen (2) with image information on the item 1, 1a, 1b, 1c; - Installing a screen 2 in a multi-person accessible environment; - presenting item 1 on screen 2 as an offer to one or more persons in the environment; Activating a communication interface 3.1 of the server 3 when a terminal 4, 4a sends a request to the server 3 via a program installed thereon, and operating a communication connection 6, 6a, 6b with the respective terminal 4, 4a, 4b through the Server 3; Sending an identification feature 2.1 of the screen 2 for the purpose of detection on and / or by one or more terminals 4-4b; Processing of the identification feature 2.1 transmitted to the server 3 by means of at least one terminal 4-4b by the server 3 and identification of the screen 2 by the server 3; - Providing at least a portion P of the image content of the screen 2 on at least one terminal 4-4b, which has transmitted the identification feature 2.1, so that navigated by the respective person via the terminal 4-4b and the server 3 within the image content and / or can be selected, the image contents being displayed on the screen 2 and on the terminal 4-4b; Restrict the image content displayed on the screen 2 to a portion S displayed only on the mobile terminal 4-4b, where the portion S is the following image content: Information for identifying the person on the server 3 and / or - Information about ordering and / or paying for the case 1-1c.

Description

• – Bereitstellen eines Servers zur Versorgung eines Bildschirms mit Bildinformationen zu der Sache, wobei der Server entfernt von dem Bildschirm bzw. außerhalb der Umgebung vorgesehen ist;
• – Installieren eines Bildschirms in einer von mehreren Personen zugänglichen Umgebung oder in einer öffentlichen Umgebung und Darstellen der Sache und/oder Informationen zu der Sache auf dem Bildschirm als Angebot bzw. Kaufangebot an eine oder mehrere in der Umgebung befindliche Personen. Die Darstellung erfolgt übe eine Netzwerkverbindung zwischen dem Bildschirm und dem Server.
• – Aktivieren einer Kommunikationsschnittstelle des Servers, wenn zumindest ein Endgerät einer Person über ein darauf installiertes Programm eine Anfrage an den Server sendet, und Aufnahme der Kommunikation mit dem Endgerät durch den Server. Die Kommunikation mit dem Endgerät erfolgt über eine Netzwerkverbindung zwischen dem Server und dem mobilen Endgerät.

The invention relates to a method for selecting at least one item from a graphically displayed offer by a person with the method steps:

• Providing a server for providing a screen with image information about the matter, the server being remote from the screen or out of the environment;
• - Installing a screen in a multi-person accessible environment or in a public environment and presenting the thing and / or information on the thing on the screen as an offer or purchase offer to one or more people in the area. The presentation takes place via a network connection between the screen and the server.
• Activating a communication interface of the server when at least one terminal of a person sends a request to the server via a program installed thereon and recording the communication with the terminal by the server. The communication with the terminal takes place via a network connection between the server and the mobile terminal.

It is already a method of offering at least one thing as a graphically presented offer from the US 2008/0271084 A1 known. Here, a person on a screen moving images are displayed with items contained therein, of which at least one item is selectable by the person by means of a terminal, whereupon the person further information on the selected item on the screen in the form of a purchase offer are displayed.

Further, it is known to provide image information on a matter in public such as billboards, cars or on the Internet, including a QR code which can be read out by a person by means of a terminal, whereupon the terminal activates an internet connection with a server becomes, over which further information to the thing from the server are callable.

From the US 2008/0271084 A1 There is known a method for offering at least one thing as a graphically displayed offer on a screen in which an interaction between a person's terminal and the screen takes place. This interaction takes place via a communication module with the screen directly and not via an external server, which ensures communication with multiple terminals.

The invention has for its object to form a method for offering at least one thing as graphically presented offer such that a higher degree of customer orientation is gewährleitstet.

• – Bereitstellen von zumindest einem Teil P des Bildinhalts des Bildschirms auf mindestens einem Endgerät, das das Identifikationsmerkmal übermittelt hat, so dass durch die jeweilige Person über das Endgerät und den Server innerhalb der Bildinhalte navigiert und/oder ausgewählt werden kann, wobei die Bildinhalte auf dem Bildschirm und auf dem Endgerät angezeigt werden. Das Navigieren erfolgt mittels eines Navigationsmenüs, das aktive Navigationspfade aufweist, oder aber mittels intuitiver Navigationsmittel wie beispielsweise das virtuelle Scrollen oder Blättern aufgrund einer Fingerbewegung.
• – Beschränken der Bildinhalte, die auf dem Bildschirm angezeigt werden um einen Teil S, der nur auf dem mobilen Endgerät dargestellt wird, wobei es sich bei dem Teil S um Bildinhalte wie Informationen zur Person oder zur Identifikation der Person auf dem Server und/oder Informationen zum Bestell- und/oder Bezahlvorgang der Sache handelt. Die Person soll den Auswahlvorgang für die Sache zwecks näherer Betrachtung öffentlich durchführen können, wobei jedoch die Entscheidung über den Kauf und/oder weitere Informationen zum Kauf sowie persönliche Daten nicht auf dem Bildschirm dargestellt werden, mithin nicht öffentlich sind. Hierzu zählt auch ein Bild oder ein Kamera-Live-Bild von der Person. Somit wird der Teil S der Bildinhalte sonstigen anwesenden Personen vorenthalten.

The object is achieved according to the invention by the following features:
Sending an identification feature of the screen for the purpose of detection on and / or by one or more terminals and processing by at least one terminal to the server transmitted identification feature by the server and identification of the screen by the server. This determines which screen is to be displayed and which screen the server must provide with corresponding image content in order to provide the desired information about the item to be displayed or selected via the terminal.

• Providing at least a part P of the image content of the screen on at least one terminal device which has transmitted the identification feature, so that the respective person can navigate and / or select within the image content via the terminal and the server, the image contents being stored on the screen Screen and displayed on the terminal. The navigation takes place by means of a navigation menu that has active navigation paths, or by means of intuitive navigation means such as the virtual scrolling or scrolling due to a finger movement.
• Limiting the image content displayed on the screen to a portion S displayed only on the mobile terminal, wherein the portion S is image content such as personal information or identification of the person on the server and / or information to the order and / or payment process of the thing is. The person should be able to publicly carry out the selection process for the purpose of a closer look, but the decision to buy and / or other information about the purchase and personal information is not displayed on the screen, and therefore not public. This includes a picture or live camera image of the person. Thus, the part S of the image contents is withheld from other persons present.

The server synchronizes the image content of the screen with the representation of the terminal, thus the selection made of the thing and / or information on the matter. The navigation menu may also be provided by the program on the terminal. The terminal preferably has a touch screen or other user-operable display device that allows a representation of the thing as well as information on this or a navigation menu or provides navigation means.

This ensures that the person or the user can be displayed in addition to the thing itself, the further information on the matter on the much larger screen so that he is not limited in this respect to the size of his terminal. The further information on the matter can also be much more extensive and at the same time manageable executed. Thus, the further information on the matter, for example, be integrated into a virtual environment, so that the selection process for the person on the intended screen can be made more realistic. The navigation takes place via the navigation menu on the terminal and optionally in conjunction with a navigation aid on the screen, which shows, for example, which thing is selected or in which direction further information or representations can be found. In addition, information on things other than the one originally shown can be provided on the screen.

If at least only a part P of the image contents displayed on the screen is also displayed on the mobile terminal, it is possible that the image contents twice represented as a product on the terminal can be displayed relatively small, so that there is room on the terminal or on the remaining part of the display for further information, which in turn is not displayed on the screen. This thing can be displayed in large on the screen. For part P, image content such as advertising is provided as an alternative or in addition to the thing, which should not be displayed separately on the terminal. These are for the general public only. On the terminal, the focus is on one or more specific items that have been selected.

The operation of the communication link between the terminal and the server may be associated with providing an access for the person to a user account on the server. Thus, the use of the screen is only possible by people who have a user account on the server.

The identification feature can be read on the screen or displayed as a code or sent from the screen as a picture or radio signal.

It can also be advantageous to restrict the possibility of navigation within the image contents of the screen to the terminal via which the identification feature was first transmitted to the server. The display on the screen is thus aligned only after the selection on the one terminal and is thus to call active synchronous. The person operating this terminal determines the content of the screen, hence the selection of the items to be displayed.

Furthermore, it may be advantageous to restrict the provision of at least one part P of the image content of the one screen to only one terminal for the purpose of navigation and / or selection within the image contents and to block the processing of identical identification features transmitted to the server by further terminals. In this case, only one person can use this screen, thus navigate via the first terminal within the image content and / or select and display accordingly. Further terminals that send the same or the same identification feature to the server are blocked in this case. Only when the first terminal is logged off, one of the other terminals can establish the coupling via the server by first-time transmission of a newly sent identification feature.

Alternatively, it may be advantageous to restrict the possibilities of all other terminals that have later transmitted the identification feature to the selection of at least one item which has been selected by navigation via the first terminal and is currently displayed on the screen. In this case, although the person whose terminal has transmitted the identification feature first determines the content on the screen, i. H. the screen is actively synchronized with the image content of the terminal. About the other devices but at least a selection of a thing can be made, which is displayed on the screen. It can therefore be additionally selected via the first terminal via any number of additional terminals from the currently displayed selection of one or more things. For the other devices, the image content thus depends on that of the screen. The presentation on these terminals is thus to be described as passive synchronous.

The server processes the individual, transmitted via a single terminal identification feature of a screen for the purpose of coupling the terminal or even the multiple transmitted over multiple terminals identification feature of a screen for the purpose of coupling multiple devices.

It can be advantageous to terminate the provision of at least a part P of the image content of the screen on the terminal that has been logged off at the server and to send out a new identification feature of the screen for detection on and / or by one or more of the other terminals. The logout at Server can be done actively by the person operating the terminal. If the person is inactive for a certain period of time, logging off can also be done passively by the server. After logging off this terminal, a new identification feature is provided so that the provision of at least a part P of the image content of the screen for another terminal can take place.

In addition, it may be advantageous if one server supplies a plurality of screens with information and carries out the communication with a plurality of terminals, independently of which screen the respective terminal is located. This makes it possible to provide several screens with the same picture content centrally via a server, from which in turn several persons can each select via the terminals.

As a result, the representation of the thing selected via the navigation menu and displayed on the screen is different from the presentation of the thing on the terminal.

It can also be advantageous if a navigation aid that corresponds to the navigation steps selected on the terminal is displayed on the screen. The navigation aid makes it easier for the person to move within the display on the screen. The navigation on the screen via the terminal is thus facilitated.

Of particular importance may be for the present invention, when the thing shown deals with offers for commercial goods such as food, consumer goods and / or services. Everything that can be sold can be offered by the method according to the invention.

In connection with the design according to the invention, it may be advantageous if the representation of the thing as a virtual store shelf or as a virtual tour in a retail store or a shop is configured. Thus, information on things other than the one originally shown is provided on the screen. Information is provided to an extent that is very close to that of a real shop. The person is not limited to the selection of the originally presented selection of things, but can individually select information about other things. In addition, it is possible for the offerer to change the range of items for which information can be displayed, for example to execute a change of assortment via the server.

Further advantages and details of the invention are explained in the patent claims and in the description and illustrated in the figures. Show it:

1 a schematic diagram of the screen with terminal 4 and server 3 ;

2 the arrangement after 1 with other image content;

3 an arrangement with multiple terminals.

To 1 is a screen 2 provided on the one thing 1 as well as other things 1a . 1b are presented as an offer. The screen 2 is via a communication connection 5 with a server 3 via a communication interface 3.1 of the server 3 in connection. The server 3 controls and regulates the image content on the screen 2 being represented.

For identification of the screen 2 sends this an identification feature 2.1 in the form of image information or in the form of a radio signal. This identification feature 2.1 is via a terminal 4 and one between the terminal 4 and the server 3 to be established communication link 6 sent to the server. The identification feature 2.1 gets so off the screen 2 sent out this either automatically via the terminal 4 can be received or that this is detected by a person and then for transmission to the server 3 in the terminal 4 is entered. The input can be tactile or acoustically.

After the server 3 has determined to which screen 2 it deals, the server notes 3 the things 1 . 1a . 1b or image content or information about the matter 1 . 1a . 1b that over the terminal 4 be selected, the screen 2 to disposal. This is done on the terminal 4 a navigation aid 4.1 represented by means of which within the image content on the screen 2 can be displayed, navigated. Alternatively, on the screen 2 a navigation aid 2.2 displayed in conjunction with the navigation menu 4.1 on the terminal 4 a simplified selection within the image content on the screen 2 guaranteed.

Part S of the image content on the terminal 4 will be displayed on the screen 2 not shown. These are in particular personal data or data for the payment process. In addition, on the screen 2 a part P of the image content shown, in turn, on the terminal 4 not shown. These are more stuff 1a . 1b that over the terminal 4 to be selected can. The latter via the navigation menu 4.1 or the navigation aid 2.2 ,

In the illustration after 2 became the thing 1 selected; this is on the terminal 4 displayed. For this purpose, another image content regarding the selection of the number of thing to buy 1 shown, in turn, on the screen 2 not shown. Further, on the terminal 4 a navigation menu 4.1 shown by means of on the screen 2 shown navigation aid 2.2 corresponds. Via the navigation menu 4.1 or the navigation aid 2.2 may cause further image content on the screen 2 be navigated. These are other things 1a . 1b or to further image content X such. B. Advertising.

Further, on the screen 2 a picture content 1.1 for further information on the matter 1 which is also displayed via the navigation menu 4.1 and the terminal 4 is selectable.

About the terminal 4 can thus by means of the server 3 Picture content on the screen 2 to be selected. A direct communication connection between the terminal 4 and the screen 2 to select the image content is not necessary. The coordination of the image content is done via the server 3 , The person is in the selection of the image content or thing 1 . 1a . 1b not limited to what's on the screen 2 is displayed for general information or for advertising purposes, but can via the terminal 4 and the server 3 individually within the server 3 to be provided content or things 1 . 1a . 1b and / or the information about it. In addition, a person who deals with the terminal 4 during the selection process from the screen 2 removed, for example, because it enters a public transport, on the still existing communication link 6 between the terminal 4 and the server 3 continue the selection process, and thus continue the purchase.

To 3 is the embodiment with several, thus two screens 2 . 2a shown. Both screens 2 . 2a be through the same server 3 with the same image content to several things 1 . 1a . 1b . 1c provided. There are also several devices 4 . 4a . 4b provided on which at least a part P of the image content of the screen 2 . 2a is shown.

In the following, only reference is made to the screen 2 and the method relating to the terminals 4 . 4a . 4b , It can only be over the terminal 4 an active synchronization with the screen 2 be reached, because of this terminal 4 the identification feature 2.1 first to the server 3 was transmitted. Only via this terminal 4 can be within the picture content of the screen 2 navigate. About the other devices 4a . 4b each having a communication connection 6a . 6b to the server 3 However, it may have the image content that is currently on the screen 2 is displayed, at least selected.

On the other terminal 4a is after 3 the image content of the screen 2 shown. About the terminal 4a was the thing in this case by the person 1a who selected fish. For this, the purchase offer can be accepted. About the other terminal 4b became the thing 1b who selected bananas at the time of selection, part of the image content of the screen 2 were. The picture content of the screen 2 But as already said about the terminal 4 determined or actively synchronized.

The same procedure is in relation to the screen 4a for the sake of clarity, neither a first terminal nor other terminals are shown on which image content of this screen 4a being represented.

The screen 4a is in a different environment and can be used via other devices.

LIST OF REFERENCE NUMBERS

1

Thing, product

1a

Thing, product, other thing

1b

Thing, product, other thing

1c

Thing, product, other thing

1.1

Information field to the point

2

screen

2a

screen

2.1

identification feature

2.2

navigation Help

3

server

3.1

Communication Interface

4

terminal

4a

terminal

4b

terminal

4.1

navigation menu

5

Communication connection server screen

5a

Communication connection server screen

6

Communication connection server terminal

6a

Communication connection server terminal

6b

Communication connection server terminal

P

Part of the image content

S

Part of the image content

X

More picture content

QUOTES INCLUDE IN THE DESCRIPTION

This list of the documents listed by the applicant has been generated automatically and is included solely for the better information of the reader. The list is not part of the German patent or utility model application. The DPMA assumes no liability for any errors or omissions.

Cited patent literature

• US 2008/0271084 A1 [0002, 0004]

Claims (9)

Method of graphically presenting a bid for at least one item ( 1 ) comprising the following steps: - providing a server ( 3 ) for supplying a screen ( 2 ) with image information on the matter ( 1 . 1a . 1b . 1c ); - installing a screen ( 2 ) in an environment accessible by several people; - presenting the case ( 1 ) on the screen ( 2 ) as a purchase offer for one or more people in the area; - activate a communication interface ( 3.1 ) of the server ( 3 ), if a terminal ( 4 . 4a ) a request to the server via a program installed on it ( 3 ) and operation of a communication connection ( 6 . 6a . 6b ) with the respective terminal ( 4 . 4a . 4b ) through the server ( 3 ); - sending an identification feature ( 2.1 ) Of the screen ( 2 ) for the purpose of detection on and / or by one or more terminals ( 4 - 4b ); Processing of at least one terminal device ( 4 - 4b ) to the server ( 3 ) transmitted identification feature ( 2.1 ) through the server ( 3 ) and identification of the screen ( 2 ) through the server ( 3 ); Providing at least a part P of the image content of the screen ( 2 ) on at least one terminal ( 4 - 4b ), which is the identifier ( 2.1 ) so that by the respective person via the terminal ( 4 - 4b ) and the server ( 3 ) can be navigated and / or selected within the image content, whereby the image content on the screen ( 2 ) and on the terminal ( 4 - 4b ) are displayed; - Limit the image content displayed on the screen ( 2 ) are displayed by a part S which is only on the mobile terminal ( 4 - 4b ), wherein the part S is the following image content: - Information on the person or for identification of the person on the server ( 3 ) and / or - information on the order and / or payment process of the case ( 1 - 1c ). Method according to claim 1, characterized by limiting the possibility of navigation within the image contents of the screen ( 2 ) on the terminal ( 4 ), about which the identification feature ( 2.1 ) first to the server ( 3 ). Method according to claim 2, characterized by a) limiting the provision of at least a part P of the image content of the one screen ( 2 ) on only one terminal ( 4 ) and blocking the processing of identification features ( 2.1 ), which are supported by other terminals ( 4a . 4b ) to the server ( 3 ). or b) limiting the capabilities of all other end devices ( 4a . 4b ), which is the identifier ( 2.1 ) have subsequently transmitted to the selection of at least one 1 . 1a . 1b . 1c ) by navigating over the first terminal ( 4 ) and on the screen ( 2 ) is currently displayed. Method according to one of the preceding claims, characterized by termination of the provision of at least a part P of the image content of the screen ( 2 ) on the terminal ( 4 ) at the server ( 3 ) and sending out a new identification feature ( 2.1 ) Of the screen ( 2 ) for detection on and / or by one or more of the other terminals ( 4a . 4b ). Method according to one of the preceding claims, characterized in that the one server ( 3 ) several screens ( 2 . 2a ) and communication with multiple terminals ( 4 - 4b ), regardless of which screen ( 2 . 2a ) the respective terminal ( 4 - 4b ) is located. Method according to one of the preceding claims, characterized in that via the navigation menu ( 4.1 ) and on the screen ( 2 ) displayed representation of the thing ( 1 ) other than the presentation of the matter ( 1 ) on the terminal ( 4 ). Method according to one of the preceding claims, characterized in that on the screen ( 2 ) a navigation aid ( 2.2 ) that is displayed on the terminal ( 4 ) corresponds to selected navigation steps. Method according to one of Claims 3 to 6, characterized in that the following image contents are provided for the part P: - the thing offered ( 1 ); - Advertising. A method according to claim 2, characterized in that the representation of the thing ( 1 ) is designed as a virtual store shelf or as a virtual tour in a retail store.

Images