The present invention relates generally to generation and broadcasting
of video sequences by television stations and in particular relates to a
Compilation of a plurality of video single sequences
existing video blocks
for broadcasting or transmission
through a TV station, according to one
particularly preferred aspect of the present invention for
Compilation of TV commercials
consisting of a plurality of commercials.
appropriate compilation of broadcast content is for public
and private television channels of great economic importance,
since only by suitable on the respective target groups compiled
Send content can achieve high viewer ratings, which is the budget
of a television station. With the further development of
and Internet technologies will be a significant technological effort
to make a suitable compilation of broadcast content. by virtue of
Data sets stored in the context of video sequences,
must be processed and managed, are great technological
Challenges. Many solutions concentrate
on the generation of user-specific content. Many of these
but not the same uniformity of all television viewers
Content but of specially tailored to the respective audience
Programs or content.
2004/007 3 924 A1 discloses a method for the production of special
to the needs of individuals
TV viewers adapted program guides (TV guides).
TV viewers can
log in to the server of a TV station and there
create a user profile based on individual preferences. Based on
This information becomes the content selection at the broadcast
of television programs for
controlled by the respective television viewer. The broadcasts can be user-specific
be broadcast, which is a high technical effort, in particular
a suitable infrastructure, preferably with cabling of the individual
2004/0163 101 A1 discloses a method in which different
Commercials can be sent to different viewers to
to enable the targeted broadcasting of commercials.
For this purpose, the viewing habits of television viewers are tracked, and
though by surveillance
the interactions of the television viewer, which has an impact on
has the compilation of the TV commercials. As an example, it is disclosed
that a television viewer prefers a special Western, which
then appropriately tailored to this viewing habits promotional mailings
in the commercial breaks of the television program entails. WO 01/47156
A2 discloses further details of monitoring viewing habits
from television viewers. In particular, a hardware is disclosed
the viewing habits.
2003/0158872 A1 discloses a method and system for testing
Content before its dissemination. A network connects a central server
with a content provider, a service provider, a
Producer of content and a retransmission unit. The content
are stored in electronic form on the server. Further
a kind of application is created which briefly describes the content and
of content. This form will be in electronic form
signed by the content supplier. The contents become common
with the forms sent to recipients,
which evaluate the content and provide evaluative feedback data that
stored or managed together with the content. This
System should be primary
the creation of programs in large corporate networks, for example
TV channels, facilitate and ensure that evaluation results
systematically shared with those stored on a central server
Content is stored, handled and managed. This system
does not, however, concern the composition of content, in particular not
in automati sierter way, to a program to be broadcast, in particular
also not the automatic compilation of advertising blocks from several
It is the object of the present invention to provide a target group
Compilation of video sequences, in particular of advertising blocks, too
facilitate. Further aspects of the present invention relate
especially the reduction of software and hardware requirements
in such a system environment.
According to the present invention, there is provided a method of generating a collection of video sequences by selecting from a plurality of video individual sequences over a network. The video sequences are, in particular, video sequences relating to one and the same content, that is to say in Thematically completed video sequences with a clearly defined beginning and end. This also applies to the individual video sequences to be selected, which are in particular thematically self-contained video clips, very particularly preferably TV commercials. The inventive method is performed in a network environment that includes a server that can be selectively connected to a video delivery client, a video evaluation client, and a video evaluation client. For connection or interconnection, according to the invention, customary network technologies, in particular Internet connections, in which a remote client logs into a server via the Internet or another comparable network, are used. According to the invention, the network is thus preferably connected to the server by remote clients. Of course, however, at least parts of the hardware environment can also be arranged in spatial proximity to one another, for example directly in television broadcasters.
the method according to the invention
On the video delivery client, a plurality of individual video sequences are created
provided, in particular suitably produced and further processed,
for subsequent transmission
to the central server. After suitable preparation, the
Video individual sequences are then stored on the central server.
The video individual sequences are preferred as immutable
Handles units that are not changed on the central server,
especially not thematically, or by cutting into another
Be reworked video single sequence. This should be done according to a
but not a minor one
the video individual sequences concern, for example, the targeted
Adaptation to free transmission blocks.
The video single sequences can
thus according to the invention of several
provided by different video delivery clients and
stored on the server, for example, from different
Producers are produced and supplied. It remains useful
while the assignment of the video individual sequences to the respective
A plurality of video individual sequences are then passed through the video rating client
evaluated by a majority of test persons, random or
based on appropriate criteria such as age, sex,
Preferences, hobbies, income and the like.
For evaluation, the respective test persons assign at least one
Evaluation attribute for
every video single sequence. The rating attributes are each one
Video single sequence clearly assigned, so that a systematic
Evaluation of the application results of the majority of test persons
is. For evaluation, a test person logs into the server via the network
a, looks at the respective video individual sequences and rates
these according to predetermined criteria, as explained in more detail below. there
can be provided that each subject a predetermined list
of video individual sequences, by full or
Temporarily viewing the video individual sequences. According to others
the subject can also select video single sequences to
to rate these. This selection may be due to random criteria
done or menu driven
be. For example, could
the test subject menu contents
presented in graphical or textual form and a selection
the video individual sequences through the given menu selection
is controlled. Particularly preferred is each test person
the same menu content
presented so that no different influence on the subjects
In the valuation valuation attributes are generated, which
clearly a respective single video sequence and a respective subject
the review meeting or at the end of each review session
the rating attributes are stored on the server so that
these are assigned to the video individual sequences. In addition can
while according to another
also receive the assignment to the respective evaluating subject
the method according to the invention
the creation of the compilation of video sequences by selection
of video single sequences from the plurality of video single sequences
by a video exploitation client or video usage client that captures the video individual sequences
based on the rating attributes stored on the server
the broadcast prepared by a TV station. The selection
can be controlled by certain evaluation attributes,
so that is controlled by the respective evaluation attributes
the same group of video single sequences different compilations
of video sequences can be created, which then, for example
can be addressed to different target groups. For example, different evaluation attributes
different weighting attributes
assign what influences the composition of the video sequences.
In this way, an efficient and target-group-specific compilation of video sequences is made possible according to the invention. The inventive reduction of the rating to a few evaluation attributes allows a simple and rapid evaluation of the different evaluation results on the central server or a connected client, so that storage space and computing capacity as well as bandwidth can be saved. At the same time, a subjective compilation of video sequences falsifying the target group direction is prevented on the basis of subjective evaluation criteria, which offers considerable added value. Finally, different evaluations of the evaluation attributes with the associated video sequences can also be used to create different compilations for which purpose a different weighting is assigned to the evaluation attributes.
According to one
the video individual sequences by means of video streaming and upload
stored the central server. This compression techniques for
Compressing video sequences are used, for example
JPEG, MPEG or the like. The video individual sequences can in particular
also stored in compressed form on the server. According to one
can be used to upload the video single sequences to the server
Authentication may be required while watching the video single sequences
Identify attendees on the video delivery client
got to. An upload of the video single sequences
then takes place only after successful authentication of the participant.
According to one
the video individual sequences are assigned video sequence attributes,
for example, the topic, the deployment client (the producer),
the format, the typical target audience, costs and others for evaluation
Display relevant data for video sequences.
According to one
the majority of video single sequences unlocked so that different
Groups of subjects to evaluate for different groups
to access video single sequences. In other words, certain
Test persons are deprived of certain video sequences
not related to subject attributes, such as age, gender,
Education level and the like, fit. The system logs
so that this information will be used for subsequent generation of the
Compilation of video sequences is accessible.
According to one
the test persons for evaluation on a video evaluation client
Assessment means provided so that the subjects the evaluation attributes
the actuating means
For this purpose can
For example, buttons, mouse clicks, radio buttons, slider or the like
serve, which is realized in the form of hardware or on a screen,
especially on a touch-sensitive
Screen, can be displayed.
According to one
the evaluation attributes by real-time response (RTR) and / or scaled survey of the
Generated test persons. In RTR techniques, the subjects rate
the video sequences in real time, so this has the offered
Question and / or statement catalog (items) without further reflection
answer or evaluate, so the risk of different questions
or statements that is otherwise the evaluation result
In the scaled survey must
the test persons, for example, an electronically presented
Answer questionnaire, with different questions different
Weightings can be assigned
the evaluation attributes are then evaluated by evaluating the answers given,
possibly taking into account
the assigned weightings are generated, preferably automatically.
According to one
the subjects are assigned test person attributes, such as
Age, gender, family status, occupation, level of education, income,
Hobbies, interests and / or preferred category of video sequences.
In this embodiment
may be the generation of the evaluation attributes by the subject attributes
For example, another weighting may be used
According to one
another embodiment can as
Rating attribute serve: rank, quality, expected audience and / or
Wit and originality
the video single sequences.
According to one
another embodiment must be
the subjects to evaluate the video single sequences under input
personal access data
Log in to the server or the video rating client. there
It is also possible to authenticate the test subjects.
The composition of the video sequences can be generated automatically by sorting and / or evaluating the evaluation attributes according to another embodiment. In this case, however, according to a further embodiment, the criteria for sorting and / or evaluation by intervention of a person can still be varied, which has an influence on the composition of the video sequences. Finally, according to another embodiment, the compilation thus prepared tion of video sequences also subsequently treated or changed even further, in which case the method provides the compilation only as a starting point, the final decision as to which video sequences are broadcast remains reserved to an operator.
According to one
the compilation of the video sequences becomes a subordinate one
Broadcasting or transmission unit
for broadcasting or transmission
transmitted the video sequences,
For example, to a TV station broadcasting a television program,
Satellite, a cable network or network to a variety of
Audiences are broadcasting or transmitting. According to a particularly preferred
Viewers the same TV program.
Another aspect of the present invention relates to a processor readable
Medium, in particular software, with software code sections,
which, when executed by a processor means,
cause the processor means to perform the method described above. One
such processor-readable medium may take the form of a physical
Data storage medium or in the form of an electronically transmitted
There are data sequence, for example, for transmission via a
Network, especially the Internet.
Another aspect of the present invention further relates
a system for carrying out the
aforementioned method. Such a system comprises a network,
around the various components, such as video deployment client,
Video Review Client
and video evaluation client, optionally with the central server
connect to. On the server a database is operated to all
To store and manage data in the system. A processor means
is intended to control the system and the database and data
to process, including
the management of the data.
a web server can be used and can provide the interfaces to
Connect to the clients by providing a browser-based
Frontends be realized. The video individual sequences are particular
through video streaming over
Upload to the data bank of the central server.
LIST OF FIGURES
the invention will be described by way of example and with reference
on the attached
Drawings are described, resulting in more features, benefits
and to be solved
Tasks will result. Show it:
1 a schematic of a system environment according to the present invention;
2 a block diagram of a server of the system according to the 1 ;
3 in a flow chart, the steps of providing video clips according to the present invention;
4 in a flow chart, the steps of unlocking the system according to the 1 ;
5 in a flow chart the steps of the evaluation of video clips by subjects in the system according to the 1 ;
6 in a flow chart the steps of the use or evaluation of the video clips in the system according to the 1 ;
7 a data structure stored in a database according to an embodiment of the present invention;
8th Figure 11 shows another data structure stored in a database according to another embodiment of the present invention;
9 Figure 11 shows another data structure stored in a database according to another embodiment of the present invention;
10 Figure 11 shows another data structure stored in a database according to another embodiment of the present invention; and
11 schematically shows the structure of a compilation of video sequences according to the present invention.
the figures denote identical reference numerals identical or
Substantially equal elements or groups of elements.
Description of a preferred embodiment
The system and method described below is intended to produce a collection of video sequences by selecting video single sequences. The video individual sequences are self-contained in terms of their content, for example, come from the same author or producer, dedicate themselves to the same content, treat the same topic and differ in this respect from other video single sequences. By selecting video individual sequences according to the invention, a targeted compilation of video sequences is thus to be provided, which is to be created specifically for specific target groups, tailored to the needs, viewing habits, etc. of the television viewers.
The 1 schematically shows an exemplary system environment in which a central web server 1 via a data connection 11 with a video clip deployment client 10 , via a data connection 21 with a video clip activation client 20 , via a data connection 31 with a video clip rating client 30 and via a data connection 32 with a video clip evaluation client 40 connected is. The web server 1 can for example be realized as an Apache web server, which is protected by a firewall against attacks and permanently mirrored for backup by means of RAID1 backup. The clients 10 . 20 . 30 . 40 can be through browser-based frontends or the like on the web server 1 log in. Internet protocols are thus preferably used for the interaction and the data connections are realized via the Internet. Other examples of networks represent a client accessing the web server via a WAN, a LAN, a wireless network (eg, cellular network), or a classic telephone network.
According to the 2 includes the web server 1 an interface 100 for data exchange via the data connections 11 . 21 . 31 . 41 , A central processor 101 (CPU) controls the on the web server 1 running processes and database structures 3 - 7 , In particular, the CPU controls and manages 101 access to the database 3 for activation, to the database 4 for evaluation and to the database 5 to evaluate the video clips as well as to the database 6 with information about the subjects and the database 7 on which all video sequences are stored. The video sequences may, in particular, be commercials which, according to the invention, are to be compiled computer-assisted to form commercials comprising advertising spots for broadcasting by TV transmitters or the like. According to the 2 is also a process 103 for authentication and a process 102 intended for signaling.
According to the 1 The system environment executes processes for providing video clips, activating video clips, evaluating video clips, and evaluating video clips, which processes can be performed individually or interlockingly. These processes will be described below on the basis of 3 to 6 be treated separately for reasons of simplification.
Video clip deployment
According to the 3 A provider of video clips, such as a producer or dealer, especially commercials, logs on the client 10 via a data connection 11 to the central web server 1 on (step S10). For the purposes of the present application, http scripts are preferably used for these and also all other data connections. When logging in, personal access data can be requested. Furthermore, an authentication of the user can take place. Then, a home page is displayed (S11). The user is guided by a suitable menu selection. According to the 3 new video clips can be created or already stored video clips can be managed. For creating video clips, the process goes to step S12, which first triggers data input (S13). In step S13, any information used for the characterization, activation, evaluation and evaluation of the video clips can be entered, for example title, short description, length, producer, subject, goods or services to be advertised etc. The data entry can be made via a keyboard via a mouse with assigned menu selection or in any other way. If the user wants to set several video clips in the system, a selection of suitable video clips (S14) will be made on the client side, which will then be available on the web server 1 be uploaded. The usual video streaming techniques can be used. To further reduce the required bandwidth, compression techniques may additionally be used, for example JPEG, MPEG or the like. The uploaded video clips are then stored in step S15, in the video clip database 7 of the web server 1 , This process is repeated until all video clips to be uploaded are uploaded to the web server 1 are stored. For the management of existing data records is the step S17, in which existing records can be deleted or changed. For example, as discussed above, the video clip relevant information may be arbitrarily changed, or may be one that has already been filed and stored in the database 7 saved video clip will be replaced by an updated video clip. To manage the video clips, the user can also use them on the client 10 consider. After successful completion of a session, the user logs out of the web server 1 off (S16).
Activation / editorial
the video clips
After uploading the video clips, the signaling module signals 102 (see. 2 ) of the Web servers 1 these changes in the video clip database 7 For example, by sending an email, SMS or similar message. Another operator, for example an editor, logs on to the client 20 on the web server 1 one. For login, the entry of personal access data may be required or an authentication may be made (S20). Subsequently, a home page is set up (S21). The user can then see the new in the database 7 Manage stored video clips, create, unlock, which of course also applies to the previously stored video clips (S22). For this purpose, the user has access rights to the video clip database 7 , the evaluation database 5 and the subject database 6 , The release of the newly deposited video clips can be done on the basis of predetermined criteria, such as content, category, length, producer or supplier, price or the like. In step S22, the user can also prevent test persons from accessing the newly deposited video clips. According to another embodiment, the activation of the new on the web server 1 stored video clips automatically. In the latter embodiment, the step of enabling, as described above, may also be omitted.
of video clips
To evaluate the video clips, a test person logs on the client 30 on the web server 1 on (step S30). For logging in, personal access data can be requested and / or the test person can be authenticated. Then, a home page is built up (S31). By suitable menu selection, the subject is guided through the further process. In step S32, the playback of a video clip is started. The subject can view the video clip on the client 30 consider. The transmission of the video data is preferably via video streaming. In this case, compression techniques, such as JPEG, MPEG or the like can be used. The playback of a video clip is aborted in step S33. Until this time, the video clip can be played completely, according to further embodiments, the playback of a video clip can also be canceled at any time, for example by a command of the subject. Subsequently, in step S34, the evaluation of the viewed video clip by the subject. The subject assigns rating attributes, as detailed below, which remain uniquely associated with the video clip in the further process. The rating attributes are in the rating database 4 of the web server 1 stored. The subject may be required to view all the video clips offered on the home page. According to further embodiments, the subject may also select individual video clips for viewing according to any criteria.
During a session, the subject is asked to view the video clips provided for selection. The subjective rating of the subject is recorded and stored in the rating database. For evaluation, a real-time response (RTR) according to step S36 and / or a scaled questioning of the subject after the reception of the video clip can also be used. To assess the test person assessment means can be presented, such as checkboxes, radio buttons, scales, menus or the like. All user actions are recorded on the server side and in the database 4 saved. A tracking system prevents multiple evaluations of the same video clip by the same subject.
A user, for example a marketing company or the editors of a TV station, logs on to the client 40 on the web server 1 on (step S40), preferably by entering personal access data and / or authentication. Subsequently, a home page is set up (S41) and the user is guided through a menu. For those in the video clip database 7 stored video clips is taken into account in the evaluation process according to the 5 obtained evaluation attributes created (step S42). This evaluation is carried out by means of predetermined criteria on which the user can influence, for example by entering preferred attributes, as explained below. The evaluation is carried out according to predetermined algorithms that in the databases 4 . 6 stored attributes. The result of the evaluation can be presented graphically, for example, in the form of a statistic. In particular, it is possible to list the video clips that are most popular among the test persons or that are otherwise distinguished.
Subsequently, the compilation of the video sequences for subsequent broadcast by a television station. This compilation can be done in an automated manner and on the basis of the evaluation step S42. The result of the compilation is the one in the 11 shown compilation 60 made up of a plurality of Vi deoclips 61 to 64 exists between which filler blocks 65 may be provided, but this is not mandatory. The video clips 61 to 64 may be provided with header information, which may include attributes as set forth in more detail below. In this way, the compilation at the TV station in ge suitably modified, for example in accordance with individual requirements of the respective television station.
the video clips are according to a particular preferred
Embodiment exclusively to
Commercials, according to the invention computerized to advertising blocks and
be compiled in an automated manner.
When compiling the video clips, a user can intervene. For example, in a first step, the compilation can be fully automated, but a user can control the compilation via menu selection, for example to change the order of video clips, to exclude individual video clips, to integrate other video clips into the compilation, or to intermediate blocks 65 (see 11 ) integrate into the compilation.
According to a further embodiment, statistics obtained in the evaluation step S42 can also be used by other persons in the web server 1 log in, retrieved or sent to them in a suitable manner, for example by SMS or email. This can be done for example by means of a cron job.
According to the 7 You can assign attributes to the video clip in a data structure provided for this purpose 25 are stored or can be included directly in the video information. At the attributes 26 - 29 For example, this may be information concerning the subject, the producer, the length, the format, the target audience, the price etc. of the video clips. The respective information is in the data blocks 260 . 270 . 280 and 290 stored.
According to the 8th Attributes can be assigned to the test persons in a data structure 55 are stored or can be included directly in the video information. At the attributes 56 - 59 It may, for example, be information regarding age, gender, family status, occupation, education level, income, hobbies, interests or preferred video clip categories of the subjects included in the data blocks 560 . 570 . 580 and 590 be filed.
According to the 9 can be the evaluation attributes assigned by the test persons in a data structure 35 stored or may be included directly in the video information. For the evaluation attributes 36 - 39 For example, it may be rank or preference, quality, audience, and humor or originality of the video clips. This information is in the data blocks 360 . 370 . 380 and 390 stored.
According to the 10 can evaluate the results in a data structure 45 be stored. In the evaluation results 46 - 49 these may be, in particular, the popularity, RTR-specific parameters, and parameters resulting from a scaled survey of the subjects that are in the data blocks 460 . 470 . 480 and 490 are stored.
The web server has access to the aforementioned data structures and can utilize these for controlling the processes. For example, the video clip attributes may be in accordance with the 7 be used for different provision of video clips to different test groups or groups of subjects. The subject attributes according to 8th may affect the provision of the video clips for evaluation by the subject, affect the outcome of the assessment, in particular result in a different weighting of the evaluation results depending on the subject attributes, or influence the evaluation. The evaluation can be based on the evaluation attributes according to the 9 and use them in different ways depending on the needs of each TV station. Finally, the compilation of video sequences can be unambiguously based on the evaluation attributes according to the 10 be mapped so that different television channels by accessing the compilations and evaluation attributes according to the 10 arrive at different video blocks to be broadcast.