CN209769825U - A on-spot stand of promoting sales for marketing - Google Patents
A on-spot stand of promoting sales for marketing Download PDFInfo
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Abstract
Description
技术领域technical field
本实用新型属于营销展台领域,具体为一种用于市场营销的现场促销展台。The utility model belongs to the field of marketing booths, in particular to an on-site promotion booth for marketing.
背景技术Background technique
市场营销,又称作市场学、市场行销或行销学,MBA、EMBA等经典商管课程均将市场营销作为对管理者进行管理和教育的重要模块包含在内。市场营销是在创造、沟通、传播和交换产品中,为顾客、客户、合作伙伴以及整个社会带来经济价值的活动、过程和体系。主要是指营销人员针对市场开展经营活动、销售行为的过程。Marketing, also known as marketing, marketing or marketing, MBA, EMBA and other classic business management courses include marketing as an important module for management and education of managers. Marketing is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, communicating, disseminating and exchanging products. It mainly refers to the process in which marketers carry out business activities and sales behaviors for the market.
而在市场营销中,经常需要用到营销的展台,营销型展台是指具备营销推广功能的展台,是指在设计时从参展企业参展目的出发,不仅考虑外观造型、产品展示、企业实力、功能布局等等,将视听触觉相结合,务使每一个环节,每一步骤都考虑到营销功能的需求,使展台具备营销功能和有利品牌推广的特征。手段包括核心产品展示,为潜在目标客户答疑等,通过一系列营销方式,获得销售线索,最终达成交易。In marketing, marketing booths are often used. Marketing booths refer to booths with marketing and promotion functions. It means that the design starts from the purpose of exhibitors and not only considers appearance, product display, corporate strength, and functions. Layout, etc., combine audio-visual and tactile senses, so that every link and every step takes into account the needs of marketing functions, so that the booth has marketing functions and features that are conducive to brand promotion. The means include displaying core products, answering questions for potential target customers, etc., through a series of marketing methods, to obtain sales leads, and finally to conclude a deal.
例如,申请号为CN201420718077.8的中国专利公开了一种市场营销用产品展台,其包括底柜和安装在底柜上堆叠的四个倾斜展板;所述底柜的一侧固定有连接立柱,所述连接立柱由上至下间隔连接有四个平台,所述四个平台分别为第一平台、第二平台、第三平台、第四平台;所述第一平台、第二平台表面开有圆形凹槽,所述第三平台、第四平台表面开有方形凹槽,其中所述连接立柱的顶部安装有遮挡装置,所述遮挡装置包括竖直设置的竖直杆和连接在竖直杆顶部的遮挡布。市场营销用产品展台既可以用于室内展示,又可以用于室外展示,用于室外展示时,遮挡装置可以遮阳或者挡雨,增加了市场营销用产品展台的应用范围。For example, the Chinese patent application number CN201420718077.8 discloses a product booth for marketing, which includes a base cabinet and four inclined display boards stacked on the base cabinet; one side of the base cabinet is fixed with a connecting column, so The connecting column is connected with four platforms at intervals from top to bottom, and the four platforms are respectively the first platform, the second platform, the third platform, and the fourth platform; the surfaces of the first platform and the second platform are circled shaped groove, the surface of the third platform and the fourth platform has a square groove, wherein the top of the connecting column is equipped with a blocking device, and the blocking device includes a vertically arranged vertical rod and a vertical rod connected to the vertical rod. Covering cloth on top. The marketing product booth can be used for both indoor display and outdoor display. When used for outdoor display, the shading device can shade the sun or rain, which increases the application range of the marketing product booth.
但是,该现有的营销展台存在以下缺陷,首先,这样的展台设计,整体对品牌的宣传在展厅仅是通过销售人员进行宣传,宣传力度不够,很难将游客吸引过来;其次,展台对与产品的展示没有主次之分,任何产品在发布总有主推款和附加款,因而对于不同的款式应该采取不一样的展示,方便让顾客更好的了解产品新能和结构。However, the existing marketing booth has the following defects. First of all, with such a booth design, the overall promotion of the brand is only carried out in the exhibition hall through sales staff, and the publicity is not strong enough, so it is difficult to attract tourists; There is no distinction between primary and secondary in the display of products. Any product will always have the main promotion and additional models when it is released. Therefore, different styles should be displayed differently to allow customers to better understand the new features and structure of the product.
针对上述问题,本实用新型设计了一种用于市场营销的现场促销展台,以解决上述背景问题。In view of the above-mentioned problems, the utility model designs an on-site promotion booth for marketing to solve the above-mentioned background problems.
实用新型内容Utility model content
本实用新型的目的在于:为了解决现有的营销展台设计宣传力度不够,同时对产品的推广款式宣传方式不合理的问题,提供一种用于市场营销的现场促销展台。The purpose of the utility model is to provide an on-site promotion booth for marketing in order to solve the problem that the existing marketing booth design and publicity is not enough, and at the same time, the promotion style of the product is unreasonable.
本实用新型采用的技术方案如下:一种用于市场营销的现场促销展台,包括展柜,所述展柜底部固定设置有底板,所述展柜正面设置有LED屏幕和音响,所述音响设置于LED屏幕的两侧,所述展柜两侧设置有广告板,所述展柜上端设置有展示平台,所述展示平台上端设置有主展台和副展台,所述主展台位于展示平台中心位置,所述副展台位于主展台四周,所述主展台和副展台外侧均设置有参数板,所述主展台内设有伺服电机,所述电机动力输出端贯穿主展台顶部,且电机动力输出端固定设置有旋转平台。The technical scheme adopted by the utility model is as follows: an on-site promotion booth for marketing, including a display cabinet, the bottom of the display cabinet is fixed with a bottom plate, and the front of the display cabinet is provided with an LED screen and a sound, and the sound is set on the LED screen. On both sides of the showcase, there are advertising boards on both sides of the showcase, a display platform is set on the upper end of the showcase, and a main booth and an auxiliary booth are arranged on the upper end of the display platform. The main booth is located in the center of the display platform, and the auxiliary booth Located around the main booth, there are parameter boards on the outside of the main booth and the auxiliary booth, a servo motor inside the main booth, the power output end of the motor runs through the top of the main booth, and a rotating platform is fixed at the power output end of the motor .
其中,所述展柜背面设置有资料柜和储物槽。Wherein, the back of the display cabinet is provided with a data cabinet and a storage tank.
其中,所述底板底部设置有移动轮,所述移动轮为万向轮结构,所述移动轮上设置有脚刹。Wherein, a moving wheel is arranged at the bottom of the bottom plate, and the moving wheel is a universal wheel structure, and a foot brake is arranged on the moving wheel.
其中,所述展示平台四周环设有装饰灯,所述装饰灯为彩色氛围灯。Wherein, the display platform is surrounded by decorative lights, and the decorative lights are colored ambient lights.
其中,所述副展台上端设置有斜面结构的放置板,所述放置板底部设置有限位块。Wherein, the upper end of the auxiliary booth is provided with a placing plate with a slope structure, and the bottom of the placing plate is provided with a limiting block.
其中,所述旋转平台上端设置有侧板,所述侧板横向螺纹贯穿连接有螺纹杆,所述螺纹杆内侧设置有海绵材质的固定板,所述螺纹杆外侧设置有把手,所述侧板上端设置有补光灯。Wherein, the upper end of the rotating platform is provided with a side plate, and the lateral thread of the side plate is connected with a threaded rod; There is a fill light on the top.
综上所述,由于采用了上述技术方案,本实用新型的有益效果是:本实用新型利用广告板配合LED屏幕和音响对产品进行展示和视频介绍,便于游客能够更加直观的了解促销的产品;同时设置有主展台和副展台对促销产品的主次进行区分,将促销的主推款式放置于主展台上配合转动结构和补光灯,以及多彩的装饰灯可大大吸引游客的注意力,增加其促销效果。To sum up, due to the adoption of the above technical solution, the beneficial effects of the utility model are: the utility model uses the advertising board to cooperate with the LED screen and audio to display and video introduce the products, so that tourists can understand the promotional products more intuitively; At the same time, a main booth and an auxiliary booth are set up to distinguish the primary and secondary promotional products. The main promotional styles are placed on the main booth with rotating structures and fill lights, as well as colorful decorative lights, which can greatly attract the attention of tourists and increase their popularity. promotion effect.
附图说明Description of drawings
图1为本实用新型结构正面示意图;Fig. 1 is the front schematic diagram of structure of the utility model;
图2为本实用新型结构背面示意图;Fig. 2 is a schematic diagram of the back of the structure of the utility model;
图3为本实用新型图1中主展台结构示意图。Fig. 3 is a schematic structural diagram of the main booth in Fig. 1 of the present utility model.
图中标记:Marked in the figure:
1、展柜,11、资料柜,12、储物槽,2、底板,21、移动轮,22、脚刹, 3、LED屏幕,4、音响,5、广告板,6、展示平台,61、装饰灯,7、主展台, 8、副展台,81、放置板,82、限位块,9、参数板,10、旋转平台,101、侧板,102、螺纹杆,103、固定板,104、把手,105、补光灯。1. Exhibition cabinet, 11. Information cabinet, 12. Storage tank, 2. Bottom plate, 21. Moving wheel, 22. Foot brake, 3. LED screen, 4. Audio, 5. Advertising board, 6. Display platform, 61, Decorative lights, 7, main booth, 8, auxiliary booth, 81, placing board, 82, limit block, 9, parameter board, 10, rotating platform, 101, side board, 102, threaded rod, 103, fixing board, 104 , handle, 105, fill light.
具体实施方式Detailed ways
为了使本实用新型的目的、技术方案及优点更加清楚明白,以下结合附图及实施例,对本实用新型进行进一步详细说明。应当理解,此处所描述的具体实施例仅用以解释本实用新型,并不用于限定本实用新型。In order to make the purpose, technical solution and advantages of the utility model clearer, the utility model will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the utility model, and are not intended to limit the utility model.
在本实用新型的描述中,需要说明的是,术语“中心”、“上”、“下”、“左”、“右”、“竖直”、“水平”、“内”、“外”等指示的方位或位置关系为基于附图所示的方位或位置关系,仅是为了便于描述本实用新型和简化描述,而不是指示或暗示所指的装置或元件必须具有特定的方位、以特定的方位构造和操作,因此不能理解为对本实用新型的限制;术语“第一”、“第二”、“第三”仅用于描述目的,而不能理解为指示或暗示相对重要性;此外,除非另有明确的规定和限定,术语“安装”、“相连”、“连接”应做广义理解,例如,可以是固定连接,也可以是可拆卸连接,或一体地连接;可以是机械连接,也可以是电连接;可以是直接相连,也可以通过中间媒介间接相连,可以是两个元件内部的连通。对于本领域的普通技术人员而言,可以具体情况理解上述术语在本实用新型中的具体含义。In the description of the present utility model, it should be noted that the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer" The orientation or positional relationship indicated by etc. is based on the orientation or positional relationship shown in the drawings, which is only for the convenience of describing the utility model and simplifying the description, rather than indicating or implying that the device or element referred to must have a specific orientation, use a specific Therefore, it cannot be construed as a limitation on the present invention; the terms "first", "second" and "third" are only used for descriptive purposes, and cannot be interpreted as indicating or implying relative importance; in addition, Unless otherwise clearly specified and limited, the terms "installation", "connection" and "connection" should be interpreted in a broad sense, for example, it may be a fixed connection, a detachable connection, or an integral connection; it may be a mechanical connection, It can also be an electrical connection; it can be a direct connection, or an indirect connection through an intermediary, or an internal communication between two components. Those of ordinary skill in the art can understand the specific meanings of the above terms in the present utility model in specific situations.
参照图1-3,一种用于市场营销的现场促销展台,包括展柜1,展柜1底部固定设置有底板2,展柜1正面设置有LED屏幕3和音响4,音响4设置于 LED屏幕3的两侧,展柜1两侧设置有广告板5,展柜1上端设置有展示平台 6,展示平台6上端设置有主展台7和副展台8,主展台7位于展示平台6中心位置,副展台8位于主展台7四周,主展台7和副展台8外侧均设置有参数板9,主展台7内设有伺服电机,电机动力输出端贯穿主展台7顶部,且电机动力输出端固定设置有旋转平台10。Referring to Figures 1-3, an on-site promotion booth for marketing includes a display case 1, a bottom plate 2 is fixedly arranged at the bottom of the display case 1, an LED screen 3 and a sound 4 are arranged on the front of the display case 1, and the sound 4 is arranged on the side of the LED screen 3 On both sides, there are advertising boards 5 on both sides of the showcase 1, a display platform 6 is set on the upper end of the showcase 1, and a main booth 7 and an auxiliary booth 8 are installed on the upper end of the display platform 6. The main booth 7 is located at the center of the display platform 6, and the auxiliary booth 8 is located at the Around the main booth 7, there are parameter boards 9 on the outside of the main booth 7 and the auxiliary booth 8. The main booth 7 is equipped with a servo motor. .
进一步的,展柜1背面设置有资料柜11和储物槽12,工作人员可将随身携带的物品放置于展柜1内侧的资料柜11内,同时也可以将水杯或者随手使用的物品放置于储物槽12内。Furthermore, the back of the display cabinet 1 is provided with a data cabinet 11 and a storage tank 12, and the staff can place the items they carry with them in the data cabinet 11 inside the display cabinet 1, and at the same time, they can also place water glasses or handy items in the storage. in slot 12.
进一步的,底板2底部设置有移动轮21,移动轮21为万向轮结构,移动轮21上设置有脚刹22,通过底板2下端的移动轮21实现位置移动,到达指定地点后可通过脚刹22实现对移动轮21的固定,也即完成对整体的固定。Further, the bottom of the base plate 2 is provided with a moving wheel 21, the moving wheel 21 is a universal wheel structure, the moving wheel 21 is provided with a foot brake 22, and the position is moved by the moving wheel 21 at the lower end of the base plate 2. The brake 22 realizes the fixing of the moving wheel 21, that is, completes the fixing of the whole.
进一步的,展示平台6四周环设有装饰灯61,装饰灯61为彩色氛围灯,可有效烘托展示氛围,相比传统的展台更能将游客目光吸引到展台的产品上。Furthermore, the display platform 6 is surrounded by decorative lights 61, which are colored ambient lights, which can effectively enhance the display atmosphere and attract visitors to the products on the stand more than traditional booths.
进一步的,副展台8上端设置有斜面结构的放置板81,放置板81底部设置有限位块82,便于对产品的放置和固定。Further, the upper end of the auxiliary booth 8 is provided with a placing plate 81 with a slope structure, and the bottom of the placing plate 81 is provided with a limit block 82, which is convenient for placing and fixing products.
进一步的,旋转平台10上端设置有侧板101,侧板101横向螺纹贯穿连接有螺纹杆102,螺纹杆102内侧设置有海绵材质的固定板103,螺纹杆102 外侧设置有把手104,侧板101上端设置有补光灯105,照射产品突出其位置。Further, the upper end of the rotating platform 10 is provided with a side plate 101, and the side plate 101 is threaded through and connected with a threaded rod 102. The inner side of the threaded rod 102 is provided with a sponge material fixing plate 103, and the outer side of the threaded rod 102 is provided with a handle 104. The side plate 101 The upper end is provided with a supplementary light 105, which illuminates the product to highlight its position.
工作原理:本实用新型在促销展厅使用时,工作人员可通过底板2下端的移动轮21实现位置移动,到达指定地点后可通过脚刹22实现对移动轮21 的固定,也即完成对整体的固定。工作人员可将随身携带的物品放置于展柜1 内侧的资料柜11内,同时也可以将水杯或者随手使用的物品放置于储物槽12 内。在促销时,展柜1两侧的广告板5可张贴品牌的宣传海报或者此次促销产品的海报,便于流动人群在两侧就可以看到促销小心,启动电源,利用LED 屏幕3配合音响4对促销产品进行视频介绍,便于客户更加直观的了解产品,工作人员可对有意向的客户进行进一步推销。而促销的产品可分别放置于主展台7和副展台8上,展台外侧的参数板9是促销产品的具体参数,便于客户之间了解产品的规格,将促销主推产品放置于主展台7的旋转平台10上,通过转动把手104通过螺纹杆102推动固定板103对产品进行固定,配合补光灯105对产品照射,突出其位置,利用电机带动旋转平台10转动,同时展示平台6四周的多彩装饰灯61可有效烘托展示氛围,相比传统的展台更能将游客目光吸引到展台的产品上。Working principle: when the utility model is used in the promotional exhibition hall, the staff can move the position through the moving wheel 21 at the lower end of the bottom plate 2, and after arriving at the designated place, the moving wheel 21 can be fixed through the foot brake 22, that is, the overall fixed. The staff can place the items they carry with them in the filing cabinet 11 inside the display cabinet 1 , and can also place water cups or handy items in the storage tank 12 at the same time. During the promotion, the advertising boards 5 on both sides of the showcase 1 can post brand promotional posters or posters of the promotional products, so that the mobile crowd can see the promotion on both sides, start the power supply, and use the LED screen 3 to cooperate with the audio system 4 pairs Video introduction of promotional products is convenient for customers to understand products more intuitively, and staff can further promote customers who are interested. And the product of promotion can be placed on the main booth 7 and the auxiliary booth 8 respectively, and the parameter board 9 outside the booth is the specific parameter of the promotional product, is convenient to the customer to understand the specification of product, and the main promotional product is placed on the rotation of the main booth 7. On the platform 10, the product is fixed by turning the handle 104 to push the fixing plate 103 through the threaded rod 102, cooperate with the supplementary light 105 to irradiate the product, highlight its position, use the motor to drive the rotating platform 10 to rotate, and display the colorful decorations around the platform 6 at the same time The lamp 61 can effectively set off the display atmosphere, and can attract visitors' eyes to the products on the booth more than traditional booths.
1.以上所述仅为本实用新型的较佳实施例而已,并不用以限制本实用新型,凡在本实用新型的精神和原则之内所作的任何修改、等同替换和改进等,均应包含在本实用新型的保护范围之内。1. The above is only a preferred embodiment of the utility model, and is not intended to limit the utility model. Any modification, equivalent replacement and improvement made within the spirit and principles of the utility model shall include Within the protection scope of the present utility model.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112847403A (en) * | 2021-01-28 | 2021-05-28 | 广州城市职业学院 | Live robot of live of area goods |
| CN113805658A (en) * | 2021-09-16 | 2021-12-17 | 深圳小鹰网络科技有限公司 | City marketing big data visual presentation platform and method |
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2019
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112847403A (en) * | 2021-01-28 | 2021-05-28 | 广州城市职业学院 | Live robot of live of area goods |
| CN113805658A (en) * | 2021-09-16 | 2021-12-17 | 深圳小鹰网络科技有限公司 | City marketing big data visual presentation platform and method |
| CN113805658B (en) * | 2021-09-16 | 2024-04-23 | 深圳小鹰网络科技有限公司 | Visual presentation platform and method for big data of city marketing |
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| Date | Code | Title | Description |
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| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20191213 Termination date: 20210121 |