CN201036248Y - Media service system - Google Patents

Media service system Download PDF

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Publication number
CN201036248Y
CN201036248Y CNU2006201593043U CN200620159304U CN201036248Y CN 201036248 Y CN201036248 Y CN 201036248Y CN U2006201593043 U CNU2006201593043 U CN U2006201593043U CN 200620159304 U CN200620159304 U CN 200620159304U CN 201036248 Y CN201036248 Y CN 201036248Y
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communication terminal
service center
media
service
computer
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CNU2006201593043U
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Chinese (zh)
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邓斌涛
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邓斌涛
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Priority to CN200610035597.9 priority
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Priority to CNU2006201593043U priority patent/CN201036248Y/en
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Publication of CN201036248Y publication Critical patent/CN201036248Y/en

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Abstract

A media service system comprises a computer and a central data base which are arranged at a service center, a communication terminal of the service center, which is connected with the central data base and the computer, and a user communication terminal communicated with the communication terminal of the service center through a communication network. The computer of the service center can be accessed to the central data base, and is connected with the communication terminal of the service center, and is interacted with the user communication terminal through the communication terminal of the service center, so as to accept the request sent by the user communication terminal and return the detail information to the user communication terminal. The utility model has the advantages of timeliness and convenience; at the same time, the utility model collects the information of the potential customers for the owner and helps collecting and analyzing the releasing effect of the media.

Description

媒体服务系统【技术领域】本实用新型涉及一种媒体服务系统,更具体地说,是一种应用于媒体服务行业的电信增值服务系统。 Media service system TECHNICAL FIELD The present invention relates to a media service system, and more specifically, is a service used in media industry value-added telecom services system. 【背景技术】媒体服务行业的机制是:将信息发布给受众,从而影响受众的行为。 BACKGROUND mechanism media services sector are: to release the information to the audience, thus affecting the behavior of the audience. 商业广告在媒体服务中占有很大的比例。 Commercials account for a large proportion of media services. 商户发布广告的目的,是引导客户购买其产品或服务。 The purpose of the advertising business, is to guide customers to buy their products or services. 广告业的基本机制是:广告商发布广告,有兴趣的广告受众接收信息后,经过思考和了解,最后做出消费决定。 The basic mechanism is the advertising industry: advertising advertisers are interested in your audience after receiving the information, after reflection and understanding of the consumer to make a final decision. 大部分场合下,有兴趣的媒体受众希望记录和详细了解相关的信息。 In most cases, the media audience interested and want to record detailed understanding of the relevant information. 在媒体介质和客人分离、而信息量比较大的场合,受众对某项媒体信息感兴趣,但无法准确地、完整地记录它的详细信息,令商户最终失去与客人成交的机会。 In the media separation media and guests, and the amount of information is relatively large audience interested in a particular media information, but can not accurately and completely its detail records, enables businesses to lose the opportunity to finally deal with the guests. 例如: 展览会、户外广告。 For example: exhibitions, outdoor advertising. 另一方面,媒体的受众有进一步了解感兴趣媒体的需求。 On the other hand, the media audience have a better understanding of the needs of media interest. 出于成本的考虑, 和受投放资源版面的限制,媒体业主常常不能通过媒体表达产品的所有信息。 Because of cost considerations, and limited resources put in layout, media owners often can not express all the media information products. 随着手机、PDA、 PC等个人电子用品的普及,客户希望获得媒体信息的电子版信息,以方便信息的整理和保存传统上,媒体信息的发布是单向的,业主希望了解发布的效果;特别是,业主希望定量比较不同手段、不同时间所发布信息的效果。 With the cell phone, PDA, PC and other personal electronic products popular, customers want information in electronic media information to facilitate and organize the information stored on the tradition, the media release of information is one-way, the owner wants to know if released; in particular, the owners hope to quantitatively compare the different methods, different time effect the release of information. 目前,业主往往委托专门的机构,采用抽样调査的方式以获得这些数据。 Currently, the owners often commissioned by specialized agencies, by way of a sample survey to obtain these data. 业主更希望获得感兴趣的"准"客户名单。 Owners hope to get "accurate" list of customers interested. "准"客户只占媒体受众人群的一定比例,针对"准"客户有的放矢比"地毯式轰炸"有更高的性能价格比。 "Prospective" customers account for only a certain percentage of the media audience crowd, for the "prospective" customers targeted than the "carpet bombing" have a higher cost performance. 目前,市场上没有可以解决以上问题的产品。 Currently, no more than you can solve the problem of products on the market. 【发明内容】本实用新型提供了一种受众和业主交互系统,让受众方便、快捷、充分地获得媒体的完整信息,同时为媒体业主收集客户名单,帮助媒体业主比较、统计和分析媒体的投放效果,为信息的发布者收集得感兴趣的"准"客户名单。 SUMMARY OF THE INVENTION The present invention provides an audience and the owners interactive system, so that the audience convenient, fast and full access to the complete information of the media, while collecting customer lists to media owners, media owners to help comparison, statistics and analysis of media delivery effect, collected interest "quasi" client list as a publisher of information. 本实用新型所提供的媒体服务系统,包括服务中心的计算机、中央数据库, Media service system according to the present invention is provided, comprising a computer service center, the central database,

与中央数据库和计算机连接的服务中心的通信终端,还包括通过通信网络可与服务中心的通信终端通信的用户通信终端;所述服务中心的计算机可以访问中央数据库,并与所述服务中心的通信终端连接,通过所述服务中心的通信终端和用户的通信终端交互。 A communication terminal connected to the service center and the central database computer, further comprising a communication network through the user communication terminal and the service center of the communication terminal; the service center computer can access the central database, and communication with the service center terminal is connected, and a user interaction via the communication terminal of the service center communication terminal. 其中,中央数据库包括媒体事件数据库和用户数据库;所述媒体事件数据库包含:媒体事件标识符和它的若干项信息,信息的格式和内容与各种发送方式和目标系统相对应;所述用户数据库包含有用户通^言终端ID、月艮务规则和若干个存储空间标识符,其中存储空间标识符可以是电子邮件地址、即时通信系统的客户标识符。 Wherein the event media comprises a central database and user databases; the media event database comprising: a media event identifier and a number of its information, the format and content information and various transmission scheme corresponding to a target system; the user database the through ^ words containing the user terminal ID, a month and that works to a plurality of rules storage space identifier, wherein the identifier storage customer identifier may be an email address, instant messaging system. 所述的用户通信终端可以分别是移动电话、固定电话、个人电脑、WAP手机或PDA;所述的服务中心的通信终端可以分别是移动电话和固定电话短消息服务平台、USSD服务平台、电话呼叫中心平台、电子邮件服务器、互连网接入设备。 The user of the communication terminal may be a mobile telephone, respectively, fixed telephone, personal computers, WAP phone or a PDA; communication terminal according to the service center may be a mobile and fixed telephony short message service platform, respectively, USSD service platform, a telephone call center platform, email servers, internet access devices. 用户的通信终端和服务中心的通信终端之间,可以用拨打特服电话号码、 IVR、短信息、USSD、 WAP、 BREW中的一种或多种通信方式进行数据交互;所述的短信息可以是文字短信、语音短信和图像短信。 The communication between the user terminal and the communication terminal of the service center, can exchange data with the telephone number dialed special service, IVR, SMS, USSD, WAP, BREW or more of one kind of communication; the short message can text messaging, voice messaging and picture messaging. 其中,所述服务中心的计算机与Internet或企业内部网连接,该计算机可以将媒体信息发送到通信终端所对应的电子邮件地址或即时通信系统标识符所对应的存储空间。 Wherein the service center computer connected to the Internet or intranet, the computer can send media information to the communication terminal corresponding to the email address or instant messaging system identifier corresponding to the storage space. 本实用新型还提供了一种媒体服务方法,包括以下步骤:对每一个媒体事件编码,随媒体事件发布该编码;由所述用户通信终端通过通信网络发送媒体事件的标识数据到服务中心的通信终端;以从服务中心的通信终端收到的媒体事件标识数据,检索服务中心的媒体事件数据库,提取媒体业主设定的媒体信息;由服务中心的通信终端通过通信网络将媒体信息发送给用户的通信终端,以及,由服务中心的计算机将媒体信息发送到该通信终端所对应的存储空间。 The present invention further provides a method of media service, comprising the steps of: for each encoding a media event, with the event publishing media encoding; media event transmitted through the communication network by the communication user terminal identification data to the communication service center end; in the event the media received from the communication terminal identification data of the service center, the service center retrieves media event database, extract the media owner information medium is set; will be transmitted by the communication terminal through the communication network the service center to the user's media information the communication terminal, and a service center computer to send media information to the communication terminal corresponding to the storage space. 其中,在收到来自用户通信终端的请求时,检索中央数据库中的媒体事件的标识是否存在并提供服务,检索通信终端所对应的用户标识数据的服务规则, 判断是否属于拒绝服务和服务的方式;如果媒体事件标识不存在或不开放,或用户标识数据属于拒绝服务的黑名单,则不响应或将拒绝服务的信息发送给用户通信终端;否则根据预先设置或由用户数据库所定义的服务策略,由服务中心的通 Wherein, upon request from the user communication terminal, the central database to retrieve identification media events and services exists, retrieves the communication terminal corresponding to the user identification data service rule determines whether a denial of service and service mode ; identification event if the media does not exist or is not open, the user identification data belonging to a blacklist or denial of service, or no response will reject information to the user of the communication terminal and services; or otherwise, according to a preset defined by the user service policy database by the service center through

信终端通过通信网络将媒体信息发送给用户的通信终端;由服务中心的计算机将媒体信息发送到该通信终端所对应的存储空间。 The communication terminal transmits the media information via a communication network to the user communication terminal; by a service center computer to send media information to the communication terminal corresponding to the storage space.

媒体事件的标识数据可以是:电话号码、短信接入端口号和指定的格式、USSD 格式字符串、电子邮件地址、URL地址。 Identification data media event can be: phone numbers, SMS access and port number specified format, USSD format string, email address, URL address.

所述用户通信终端通过通信网络发送媒体事件标识数据到服务中心的通信终端,是通过手机或固定电话发送短信息给所述服务中心的通信终端。 The user terminal transmits the media communication through a communication network event identification data to the communication terminal of the service center, the short message is sent to the communication terminal of the service center by mobile or fixed telephone. 所述的短信息可以是文字短信、语音短信和图像短信。 The information may be a short text message, SMS and voice message image.

所述用户通信终端通过通信网络发送媒体事件标识数据到服务中心的通信终端,是通过手机或固定电话拨打一个指定的电话号码后根据提示音输入媒体事件标识数据。 After the user terminal sends a media communication event identification data to the communication terminal through a communication network service center, it is to dial a telephone number designated by a mobile or landline input data according to the media event identification tone.

所述用户通信终端通过通信网络发送媒体事件标识数据到服务中心的通信终端,是通过手机或固定电话拨打特服电话号码;该电话号码含有寻址服务中心的通信终端和媒体事件的信息。 The user terminal transmits through a communication network communication media event identification data to the communication terminal of the service center, a special service telephone number dialed by a mobile phone or landline; contains the telephone number and the information communication terminal addressing media event service center.

所述用户通信终端通过通信网络发送媒体事件标识数据到服务中心的通信终端,是通过手机拨打USSD服务号码;该USSD服务号码含有寻址服务中心的通信终端和媒体事件的信息。 The user terminal transmits the media communication through a communication network event identification data to the communication terminal of the service center, the mobile phone by dialing USSD service number; USSD service number containing the information communication terminal and a service center address of the media event.

所述用户通信终端通过通信网络发送媒体事件标识数据到服务中心的通信终端,是通过作为用户通信终端的WAP手机或PC登录作为所述服务中心通信终端的网站地址,或者发送电子邮件到作为所述服务中心通信终端的电子邮件服务地址。 The user communication terminal via the communication network media event identification data to the communication terminal service center, through WAP mobile phone or PC as a user communication terminal login as website address of the service center communication terminals, or send e-mail to as the said communication terminal of the service center address of the email service.

服务方法还包括以下步骤:由服务中心的通信终端通过传呼收发平台、手机短消息收发平台、USSD服务网关、互联网服务器、电子邮件收发平台、电话呼叫中心平台接收査询请求,并以相同或不同方式发送査询结果信息给发出査询请求的通信终端。 Service method further comprising the steps of: by the service center through the communication terminal paging transceiver platform, the messaging platform SMS, USSD service gateway, an Internet server, e-mail internet, telephone call center platform receives a query request, and in the same or different send the search result to the query request sent to the communication terminal. 所述的短信息可以是文字短信、语音短信和图像短信。 The information may be a short text message, SMS and voice message image.

本实用新型的有益效果在于:即时性和方便性。 The utility model has the advantages that: the immediacy and convenience. 受众者在信息发布现场通过 Audiences who live in the information released by

即时访问电信资源,可以获得充分的信息,操作方便,但无须记忆任何东西,达到了将信息送达受众的效果。 Instant access to telecommunications resources, you can get adequate information, easy to operate, but need not remember anything to the effect of the information reaches the audience.

本实用新型可以部分或全部地取代印刷品。 The present invention may be partially or fully substituted prints. 在发布广告之外,商户为了方便受众、提高效率、强化效果,向客人派发名片或宣传单张是常用的辅助手段。 In addition to advertising, business for the convenience of the audience, improve efficiency, strengthening effect, distribute business cards or leaflets to guests is a common adjunct. this

实用新型的服务优势非常明显:准备工作简单,效率高,周期短,不涉及印刷、 Utility model service advantage is obvious: the preparatory work simple, high efficiency, short cycle, does not involve printing,

运输等环节,更加环保;如果客人愿意,发出的信息可以在客人的手机、电脑上长期保存。 Transport and other sectors, more environmentally friendly; if guests prefer, the information can be sent on the long-term preservation of the guests mobile phones, computers. 使用多媒体短信、电子邮件或即时通信等技术手段,可以包含大量的信息,结合计算机多媒体技术,达到图文并茂的效果。 Use multimedia messaging, e-mail or instant messaging and other technical means, it can contain a lot of information, combined with computer multimedia technology, to achieve the effect of illustrations. 本实用新型同时为业主收集了"准"客户的信息。 The utility model at the same time for the owners to collect a "quasi" customer information.

业主可以比较、统计和分析广告的投放效果,特别是定量地比较各个媒体事件所取得的效果。 Put in effect the owners can compare, statistics and analysis of advertising, especially quantitatively compare various media event achieved results.

【附图说明】 BRIEF DESCRIPTION

图1是本实用新型的系统结构及信息传递结构图。 FIG. 1 is a system configuration according to the present invention and an information transfer structure FIG. 图2是实现本实用新型的程序流程图。 FIG 2 is a flowchart of a program implementing the present invention.

【具体实施方式】 【Detailed ways】

下文详细说明本实用新型。 The present invention described in detail below.

建立一个服务中心,包括计算机、中央数据库,与计算机连接的SMS网关和醒S网关。 The establishment of a service center, including a computer, a central database, SMS gateway connected to the computer and wake up S gateways. 系统还包括用户的手机,用户的手机通过移动通信网络和服务中心交互。 The system also includes a user's mobile phone, mobile phone users interact via mobile communications networks and services center.

服务中心设立了短信服务端口01234。 SMS service center set up a service port 01234. 北方电视台为其电视剧《xxx》投放户外广告,服务中心为该广告设置代码0730。 North TV drama for "xxx" put in outdoor advertising, service centers set the code 0730 for the ad. 电视台在其广告中印刷:欢迎编辑0730发送到短信端口01234,索取剧情简介和播出时间表;并将剧情简介和播出时间表交给服务中心录入数据库。 Television printed in their ads: edit welcome message sent to port 01234 0730, request Synopsis and broadcast schedule; and Synopsis broadcast schedule to the service center and entered into the database. 客人按其提示,发送0730到端口01234 (文字短信);服务中心收到请求后,从数据库中提取剧情简介和播出时间表, 以MMS短信方式返回给客人。 Guests according to their tips, sent to port 01234 0730 (text messaging); service center after receiving the request, extracting Synopsis and broadcast schedule from the database to MMS text messages back to the guests.

Claims (4)

1、一种媒体服务系统,其特征在于,包括服务中心的计算机、中央数据库,与中央数据库和计算机连接的服务中心的通信终端,还包括通过通信网络可与服务中心的通信终端通信的用户通信终端;所述服务中心的计算机可以访问中央数据库,并与所述服务中心的通信终端连接,通过所述服务中心的通信终端和用户的通信终端交互。 1. A media service system, wherein the service center includes a computer, a central database, the service center of the communication terminal connected to a central computer and a database, further comprising a user communication terminal communicating via a communication network with a communication service center terminal; computer service center can access the central database, and connected to the communication terminal of the service center, interactive communication terminal and the communication terminal of a user of the service center.
2、 根据权利要求1所述媒体服务系统,其特征在于:所述的用户通信终端是移动电话、固定电话、个人电脑、WAP手机或PDA中的任一种;所述的服务中心的通信终端是移动电话和固定电话短消息服务平台、USSD服务平台、电话呼叫中心平台、电子邮件服务器、互连网接入设备中的任一种。 2, according to claim 1 media service system, wherein: said user communication terminal is a mobile phone, fixed telephone, personal computers, WAP phone or a PDA either; communication terminal according to the service center mobile and fixed telephony short message service platform, USSD service platform, a telephone call center platform, an email server, internet access device of any one.
3、 根据权利要求1或2所述媒体服务系统,其特征在于:所述服务中心的计算机与Internet或企业内部网连接,该计算机可以将媒体信息发送到通信终端所对应的电子邮件地址或即时通信系统标识符所对应的存储空间。 3, according to the media service system 1 or claim 2, wherein: said service center computer and the Internet or intranet connection, the computer can send media information to an email address or instant communication terminal corresponding to communication system identifier corresponding to the storage space.
4、 根据权利要求1或2所述媒体服务系统,其特征在于:所述的服务中心配置有一个或一个以上的通信终端。 4, according to claim 1 or 2 media service system, wherein: said service center is arranged one or more than one communication terminal.
CNU2006201593043U 2006-05-26 2006-11-20 Media service system CN201036248Y (en)

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CNU2006201593043U CN201036248Y (en) 2006-05-26 2006-11-20 Media service system

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106537888A (en) * 2014-05-26 2017-03-22 索尼公司 Methods for handing over a circuit switched call to an internet protocol call and related electronic devices and computer program products

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106537888A (en) * 2014-05-26 2017-03-22 索尼公司 Methods for handing over a circuit switched call to an internet protocol call and related electronic devices and computer program products
CN106537888B (en) * 2014-05-26 2019-10-11 索尼公司 Circuit-switched call is switched to the method, system and storage medium of internet protocol conference call

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