CN1768368A - Associating website clicks with links on a web page - Google Patents

Associating website clicks with links on a web page Download PDF

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Publication number
CN1768368A
CN1768368A CN 200480009131 CN200480009131A CN1768368A CN 1768368 A CN1768368 A CN 1768368A CN 200480009131 CN200480009131 CN 200480009131 CN 200480009131 A CN200480009131 A CN 200480009131A CN 1768368 A CN1768368 A CN 1768368A
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CN
China
Prior art keywords
webpage
identity marking
identifier
report
stored record
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Granted
Application number
CN 200480009131
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Chinese (zh)
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CN100437740C (en
Inventor
布雷特·M·埃若尔
克斯多福·里德·埃诺尔
理查德·辛恩
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Adobe Inc
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Omniture LLC
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Publication of CN1768368A publication Critical patent/CN1768368A/en
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Abstract

Objects on a web pages are associated with stored records indicating historical objects usage. Associations between objects and records take into account discrepancies in object identifiers resulting from authorial edits and/or differences in browser assignment of object identifiers. An object having an object identifier that differs from that of a stored record by not more than a predetermined tolerance value, and that has other indicia that match the stored record, is considered to match the stored record. Reports are generated quantifying web page object usage, for example by supperimposing color shadings or other visual indicia on a representation of a web page.

Description

The website click is related with links on web pages
Related application
The application required on March 4th, 2003 submit to be numbered 60/452,084, be entitled as the U.S. Provisional Application No. of " Associating Website Clicks with Links on a Web Page " (agency's number of documents 7651), its content is incorporated this paper at this by reference.
The application also required on March 4th, 2003 submit to be numbered 60/452,085, be entitled as the U.S. Provisional Application No. of " Delayed Data Collection Using Web Beacon-Based TrackingMethods " (agency's number of documents 7652), its content is incorporated this paper at this by reference.
The application is relevant with following U.S. Patent application:
The U.S. Patent application that on June 26th, 2003 submitted to is numbered 10/608,515, is entitled as " Efficient Click-Stream Data Collection " (agency's number of documents 7132);
The U.S. Patent application that on June 26th, 2003 submitted to is numbered 10/608,442, is entitled as " Custom Event and Attribute Generation for Use in Website Traffic DataCollection " (agency's number of documents 7133);
The U.S. Patent application that on June 27th, 2003 submitted to is numbered 10/609,008, is entitled as " Capturing and Presenting Site Visitation Path Data " (agency's number of documents 8054); With
The U.S. Patent application of submitting on the same day with the application, numbering _ _ _ _ _ _, be entitled as " DelayedTransmission of Website Usage Data " (agency's number of documents 7761).The content of above-mentioned related application is incorporated this paper at this by reference.
Technical field
The present invention relates to follow the tracks of the operating position of website, and more specifically, relate in the process of being navigated in the website accurately sign and related by the user activated object.
Background technology
Be in the wire loop border, Website server can be followed the tracks of the operating position of website and other User Activity, perhaps followed the tracks of by another server of for example data collection server (being also referred to as data collector), described another server can be long range positioning.Data collection server obtains the notice of the activity on the website, so that this data collection server can monitor and follow the tracks of this activity.A method that realizes this notice is by using embedding requests for content.
Embedding content is the part of webpage, for example, is the picture of asking as with the mutually discrete file of the file that comprises this webpage.Can be from Website server or from the described separate file of remote server request, for example from remote content server or data collection server.For example, as a user from Website server request one webpage the time, Website server sends this web page files to user client.Described client, for example web browser is attempted reproducing (render) this web page files as visual webpage immediately.Yet when reproducing this web page files, client may find to be positioned at the reference (reference) of the separate file on Website server or the remote server.When the content of this separate file is positioned and sends to client, client will comprise the separate file that embeds content and reproduce with original web page.
Networked beacons (web beacon) (being also referred to as the network bedbug, web bug) is a kind of embedding content of special type, and its content itself is inessential, and this requests for content has been carried Useful Information.For example, networked beacons normally has very undersized transparent picture, and for example 1 pixel is taken advantage of 1 pixel.To such an extent as to the too little user of this picture can't see it.When client provided a webpage that comprises networked beacons, this web beacon made user end to server (for example data collection server) send a resource request.Networked beacons can comprise script (or other codes), and this script makes the user comprise the additional information about user and user environment in resource request.Described additional information can comprise the data from cookie, perhaps about the operating environment of client or other information of state.When the represented server of networked beacons was data collection server, this data collection server can respond to request, and making the user is that the sign of following the tracks of purpose is provided with additional cookie.By this way, web beacon request can be used for representing to reproduce a particular Web page to data collection server.
A kind of method that comprises this request is in HTML(Hypertext Markup Language) this request to be written as static image tag.Be example below in HTML the inside picture tag:
<img
src=”http://ad.datacollectionserver.com/tracker.exe?AID=14658&PID=259294&banner=0.gif”width=1height=1border=0>
Express the address that " ad.datacollerctionsever.com " refers to data server herein.
The common method that another kind comprises request is to use for example script of JavaScript, so that browser dynamically generates the request of pointing to data server.A benefit using script to replace static image tag is, script can be so that the visit device move other functions: comprise and collect additional data and the additional data of collecting is sent with request.No matter use any method, its result is to send request, for example reproduction of webpage and loading to data collection server when certain incident takes place.
In case request has sent to data collection server, data collection server can be carried out polytype following function.For example, data collection server can be calculated the quantity of the request relevant with webpage, so that monitor the flow on this webpage.From the requested number of times of data collection server, server can be determined the number of times that particular webpage is viewed by the computational grid beacon element.By using JavaScript dynamically to make up request as networked beacons and additional information being encoded, other identification informations can obtain from further analysis.
The website of other types is used to follow the tracks of and also is widely known by the people, for example log file analysis.In this way, in server log, carry out analysis of statistical data, to detect the also flow and the use pattern of analyzing web site.
Except the tracking network access to web page, also often wish to follow the tracks of the operation of user on webpage, for example Object Operations.Usually, be used for collecting and follow the tracks of the means that the employed prior art in website can not be provided for following the tracks of the actual link that the user clicks in the process that website is navigated.In some cases, if start page only has a link that is directed to target pages, then can infer the link of being clicked.Yet, when between each page, having, determine which has linked clicked is very difficult or impossible more than a link.In addition, even only have a link between two pages, whether actual click is crossed this link also to be difficult to maybe to judge the user usually, or visits this page (for example importing URL) by additive method.
Aspect a lot, these information all are of great use, comprise for example collecting instructing the feedback of improving webpage design; On webpage, determine the effect of the various significance degrees of links and images element; And other similar benefits.So, what need is a kind of method and system, is used for following the tracks of the link of (with other objects of user activated) of user's actual click reliably and exactly in the process of access websites.What further need is a kind of mechanism, is used for identifying automatically and uniquely the link on the page, with can follow the tracks of exactly the user with link alternately.What is also needed is a kind of mechanism, be used for the statistics of reporting that exactly web object uses.What is also needed is a kind of improved reporting format, be used for visually depicting the statistics that web object uses.
Summary of the invention
According to the present invention, the same with the mark of other signs, by OBJECT ID (object identity) (as the part of DOM Document Object Model, give element by some browser assignment) (for example link) identifies to each object on the webpage uniquely, the mark of described other signs is, for example element type descriptor and operation descriptor.
By using the combination of these marks, the present invention allows the webpage tracker that the history click of a plurality of objects on the webpage is associated with present each viewed in browser object.If not for object finds definite coupling, can use search factor (search factor) that subtle change in object identity (Object ID) is described so; Such variation is general, particularly when object identity is to distribute by different browsers or on different platforms, perhaps when webpage has changed or edited.Therefore, even when object identity is different, the present invention also can illustrate these differences and allow to mate.In addition, if when there be not (for example, if the browser that uses formation object sign not) in object identity, then use the sign of other marks that object is mated.
By technology according to the present invention object is carried out mark, the webpage MOVEMENT TRACKING SYSTEM can detect more accurately, the operation about each object (for example link) on webpage of record and analysis user.Can generate report in the following manner immediately: on webpage is described,,, the situation of the relevant visit capacity of a plurality of objects on the webpage is shown for example with the look shading (color-coded shading) of encoding by adding visual indicators.
Description of drawings
Fig. 1 shows the block diagram of describing the website traffic data gathering system;
Fig. 2 shows a screenshot capture, described the example of the data analysis report that the present invention makes;
Fig. 3 shows process flow diagram according to an embodiment of the invention, and this process flow diagram has been described website to be clicked and linked the method that is associated;
Fig. 4 shows the example of the webpage with each object, and described each object will be associated with user's operation.
The preferred embodiments of the present invention that each accompanying drawing is depicted only are used for illustrative purposes.Those of ordinary skill in the art should easily recognize from following narration, can be under the situation of the principle that does not break away from invention described herein, use the embodiment of the conversion of the whole bag of tricks that illustrates and structure herein.
Embodiment
System architecture
With reference now to Fig. 1,, block diagram depiction wherein website traffic data gathering system according to an embodiment of the invention.User 112 is mutual with client computer 107, and this client computer is moved for example application software of browser 110, is used for webpage is conducted interviews and shows.Client computer 107 can be the ordinary individual's computer that comprises well-known ingredient, and for example, the CPU, keyboard, mouse, display screen and the Internet that comprise the Windows operating system of operation such as Microsoft are connected (not shown).Except browser 110, client computer 107 can also be moved various application software.Browser 110 comprises have the script engine 116 that can find usually, for example JavaScript now in commercially available browser.In order to respond user 112 operation, for example click a link or input URL, client computer 107 is sent web-page requests 111, and this web-page requests is sent to content server 101 by the Internet.For response request 111, content server 101 transmits webpage 102 (for example, with the HTML code form) to client computer 107.Browser 110 shows the webpage 102 of being asked on client computer 107.
Webpage 102 comprises beacon code, is the pointer (for example 1 pixel is taken advantage of the transparent picture of 1 pixel) of a directional beacon in one embodiment.This beacon is invisible usually for the user, for example the transparent picture of 1 pixel.With illustrative purposes, beacon is the arbitrary element that is embedded in the webpage 102 for below, and this webpage is loaded automatically by browser 110, and this beacon points to (reference) external server 106 and is used for monitor traffic.Can beacon code being set to can be by script engine 116 execution script (such as, JavaScript script).Beacon code makes client computer 107 generate each resource request 105, and this resource request 105 proposes to data collection server 106.These resource request 105 normally dynamically generate according to directive script.Data collection server 106 is recorded in these requests in the daily record 108, and can write down and the relevant additional information of these requests (for example date and time and may be coded in some identification information in the resource request).Therefore, tracking server 106 has write down " click " that webpage 102 is taken place.Tracking server 106 also transmits the 1 pixel picture of being asked to client computer 107, to satisfy the resource request that is proposed.
Analysis module 113 is fetched the tracking data of being stored from daily record 108, filter this data, and output report 114.Report 114 can provide by hard copy or display screen (not shown), perhaps provides by additive method.Report 114 comprises that for example, described the overview and the statistical study of correlated frequency, described overview and statistical study are followed the trail of (follow) various site paths and added up on whole website.The example of this report will be described below.
Module 113 can realize on the server 106 or in the software that moves on can another computing machine of access log 108.
In one embodiment, by using the well-known procotol that is used at the enterprising row communication in the Internet, for example TCP/IP and HTTP can finish the communication between client computer 107, content server 101 and the data collection server 106.Also can use other communication mechanisms and agreement.
Method
In ensuing description, under the background of sign user activated object on the webpage, the present invention is set forth; Yet, those skilled in the art will appreciate that technology described herein can be used for any hope and determining under the environment of coupling between the record of web object and storage.
In one embodiment, can implement the present invention by using the client script of encoding in the beacon code mode, described beacon code sends as the part of webpage 102.This script carries out iteration by the DOM Document Object Model (DOM) of webpage 102, seeks exercisable clauses and subclauses, for example HREF link and form submit button (form submit button).Except the operation of carrying out conventional expection, the default action of these links of this script reset (override) is to comprise clicking calling of tracing function.
For example, when user 112 passes through to click html object of activation on the page 102, just called this and clicked tracing function.This function sends to data collection server 106: find unique identifier (for example URL or unique Page Name) of the page 102 of this object, the operation that the user activated object is carried out, the OBJECTID (object identity) and the TYPE (type) relevant with the user activated object of user activated object.
In one embodiment, according to the target of objects point, determine the operation of being undertaken by the user activated object.For example, the operation of HREF label is the page that this label points to.For form submit button, this operation is the document that will send this list to it, as at<FORM〉define in the label.Alternatively, this operation can be appointed as ACTION (operation) parameter of list, perhaps alternatively, as the JavaScript function.
In one embodiment, OBJECT ID (object identity) is an identifier of being distributed to object by browser 110 as the part of DOM Document Object Model.OBJECT ID can be for example, according to well known to a person skilled in the art technology, when running into browser 110, an integer sequentially to be distributed to each element.
In one embodiment, TYPE (type) is the type identification of the object that activated of user.For example, it can be the type parameter of html element element.The TYPE of object can be, for example, and picture, list element, standard HREF label, JavaScript element or similar content.By checking the TYPE of link, method of the present invention guarantees, for example, can be easily is distinguished from each other and comes pointing to the picture of same position and text link.
Those skilled in the art will recognize, these items of information only are the example data that sends to server 106 according to an embodiment, also can send other information, comprise or omit any of these of having described the user activated object and/or the information of any other type to server 106.
The item of information provided is provided, and the present invention can detect the coupling between the formerly movable record of user activated object and storage, and the formerly movable record of described storage can be that the history that for example respectively chains generation in the page is clicked.According to technology of the present invention,, also can find coupling even mate under the non-existent situation at definite OBJECT ID.Any for a plurality of reasons may not be complementary with detected OBJECT ID when the user activates same object definitely for the OBJECT ID of object identity in the record of storage." the departing from " that this OBJECT ID may occur (drift) for example, (for example revised by web page authors) when content of pages changes and particularly when the element on the webpage is increased or removes.Also have, different browser model, and even the different editions of same browser, all may be different slightly when distributing each OBJECT ID or may not distribute OBJECT ID.Therefore, as mentioned below, the invention provides the technology of the mark that uses other signs, for example TYPE and ACTION are can more effectively mating the user activated web object.
With reference now to Fig. 3,, process flow diagram wherein shows method according to an embodiment of the invention, and this method is clicked by the website and link is associated.In one embodiment, the step among Fig. 3 is carried out by data collection server 106; In another embodiment, these steps are carried out by client computer 107 or by other ingredients in the system.
Server 106 detects user activated object (step 302) on the webpage 102, for example by receiving request 105 or other message from client computer 107.Server 106 comprises for example OBJECT ID, TYPE and ACTION from the information (step 303) of the request 105 acquisition description objects that the user activated of reception.
Server 106 is searched for the be complementary stored record (step 304) of TYPE of the TYPE that has with the user activated object immediately.In one embodiment, carry out this search on the record of server 106 in daily record 108 or in the storehouse of other historical use data.In one embodiment, the record (304) of server 106 all storages of search is not searched in the record with coupling TYPE and only do not limit.
If in step 305, any stored record has OBJECT ID, ACTION and the TYPE that is complementary with the user activated object, server 106 points out to have found coupling (step 307) so.
If do not find coupling in step 305, the record of 106 pairs of storages of server is searched for so, and the record of these storages has the ACTION of coupling and TYPE and activates the close OBJECT ID of OBJECT ID of object with the user.In one embodiment, this search uses bigger continuously " search factor " to search for iteratively: at first, such stored record is searched for: described stored record has the ACTION of coupling and TYPE and has such OBJECT ID: the OBJECT ID difference that activates object with the user is 1 or littler.(supposition also do not find coupling) subsequently, such stored record is searched for: described stored record has the ACTION of coupling and TYPE and has such OBJECTID: the OBJECT ID difference that activates object with the user is 2 or littler.This process repeats up to finding coupling constantly with bigger search factor, perhaps surpasses predetermined tolerance limit up to search factor.
If, in step 306, having found coupling, server 106 points out to have found coupling (step 307).Otherwise server 306 points out not find coupling (step 308).
Person of skill in the art will appreciate that, a special case (just search factor is 0) of the comparison of in step 306, carrying out by relatively being considered as of will in step 305, carrying out, can conclude (in other words, the difference of the coupling that will look in OBJECT ID must be 0) to said method in step 305.
Those skilled in the art also will recognize, in optional embodiment, can non-ly search for iteratively, so that any record with OBJECT ID in predetermined tolerance limit is regarded as potential coupling.In one embodiment, server 106 is defined as coupling with the record of being stored in potential a plurality of couplings, and the record of these storages has such OBJECTID: the OBJECT ID that described OBJECT ID and user activate object is immediate.
In one embodiment, whether server 106 according to having pointed out a coupling, with user operation records in daily record 108.For example, if pointed out a coupling, then server 106 adds up in matched record one and is worth the number of times that on behalf of object, this matched record be activated.If do not point out coupling, server 106 is new record of this Object Creation.
Alternatively, can carry out mark to link with unique " title ".In this case, in one embodiment, neither use OBJECT ID neither use search factor, but only use Page Name to carry out related with contact names.
If there be not (for example, if browser 110 does not generate each OBJECT ID) in each OBJECT ID, using any mark sign that each object is mated so all is effectively, for example ACTION and TYPE.
The numerical value of storage can be used for generating report immediately in the daily record 108, and this report has represented to sum up the statistics of previous website operating position.An example of the Report Type that can generate is that webpage is described, and has wherein added the application of visual indicators.For example, this report can be with the color description link that has different colours density and/or tone, with the correlated frequency of representing that this link is activated on webpage.
In one embodiment, each step that can execution graph 3 is with response individual consumer's operation (for example webpage click).In another embodiment, each step of execution graph 3 after a certain amount of user's operation takes place, rather than after carrying out each independent operation.For example, the data of describing user's operation can be stored in local client computer 107 places and (use, for example, technology in U.S.'s related application, application number for _ _ _ _ _, be entitled as " Delayed Transmissionof Website Usage Data " (agency's number of documents is 7761), submit on the same day with the application), and when having loaded the new page or having detected other trigger events, transmit these data to server 106.Therefore, record and each object of some user activateds of (or which) storage that the object matching technique can be used for which is determined are complementary, and perhaps are complementary with the single object of some user activateds.
For example
Technology of the present invention can be applied in the occasion that any occasion, particularly OBJECT ID suitable, that wish definite and associating web pages object can not be mated exactly.
Following example has been described one embodiment of the present of invention, and wherein each object that carries out on a mutual user and the webpage with some objects mates.As indicated above, method of the present invention can respond each independent user interactions and carry out, and perhaps carries out after a series of user interactions take place.
With reference now to Fig. 4,, Fig. 4 illustrates has three object 401A, 401B, an example of the webpage 202 of 401C.It is 1 OBJECT ID and ACTION:http that object 401A has numerical value: //www.one.com, it is 2 OBJECT ID and ACTION:http that object 401B has numerical value: //www.two.com.It is 3 OBJECTID and ACTIONhttp that object 401C has numerical value: //www.three.com.The page 202 has page ID (page identifier) " Page A ".
The invention provides the technology that the record with each object on the page 202 and User Activity is complementary.For example, can use the present invention that the individual consumer is responded, the data of storage be upgraded to use active user's activity.
For example, as shown in Figure 4, suppose that column data will be associated with each object on the above-mentioned page 202 down.Property purpose presented for purpose of illustration, all objects all are IMG (picture) types.
Page ID OBJECT?ID ACTION TYPE Number of clicks
Page?A 1 ? http://www.one.com IMG 2
Page?A 2 ? http://www.one.com IMG 3
Page?A 3 ? http://www.three.eom IMG 8
As shown in Figure 4, in the process that the data and the above-mentioned page 202 mate shown in inciting somebody to action, carry out following steps:
For the first data clauses and subclauses of listing, determine whether to have in each object 401 OBJECT ID (1), ACTION (http://www.one.com) and the TYPE (IMG) of coupling.Object 401A satisfies these standards; Therefore object 401A is regarded as and the first data clauses and subclauses listed are complementary.Can upgrade daily record 108 in view of the above, be activated twice to point out object 401A.
For the second data clauses and subclauses of listing, determine whether to have in each object 401 OBJECT ID (2), ACTION (http://www.one.com) and the TYPE (IMG) of coupling.There is not accurate match in each object 401; Object 401B has the OBJECT ID of coupling but the ACTION that do not have coupling.Therefore, be that each object 401 (in other words, having OBJECT ID and be each object 401 of 1 or 3) of the OBJECTID within 1 is searched for to having, and this object is complementary with the ACTION and the TYPE that list as above in search factor.Object 401A satisfies these standards, and it has OBJECT ID (1), ACTION (http://www.one.com) and TYPE (IMG).Can upgrade daily record 108 in view of the above and point out that object 401A has been activated three times again in addition.
For the 3rd data clauses and subclauses of listing, determine whether to have in each object 401 OBJECT ID (3), ACTION (http://www.three.com) and the TYPE (IMG) of coupling.Object 401C satisfies these standards; Therefore object 401C is regarded as and the 3rd data clauses and subclauses listed are complementary.Can upgrade daily record 108 in view of the above, be activated eight times to point out object 401C.
Therefore, after executing above-mentioned steps, daily record 108 will be pointed out the activity of object 401A (5 clicks) and 401C (8 clicks).
Output format
With reference now to Fig. 2,, Fig. 2 shows the example of page analysis report 201, has shown the just picture of the page in analyzed 102 aside.In one embodiment, report 201 is offered the website owner or the webmaster web mutual with data collection server 106.
In the example of Fig. 2, report 201 has comprised the website analyzed and the sign 202 of webpage; Reporting date 203; The report each option and respectively be provided with 204; Page specification (metrics) 205; With link 206 to relevant report.In addition, on the view of page displayed 102, added the various grades and the shade of color density, to show the relevant clicks of each clauses and subclauses that receive 208 or screen area visually.Color key 207 is legends, represents the implication of the color of various interpolations.
Those skilled in the art will recognize that, also can use other form and output mechanism, comprise similarly mechanism of for example hard copy output, text or image report and other.
In preamble is described,, a large amount of concrete details have been set forth in order to make the present invention obtain thorough understanding for indicative purpose.Yet those skilled in the art are noted that can not have to put into practice the present invention under the situation of these concrete details.In other examples, used the form of block diagram to show each structure and device for fear of making ambiguous of the present invention.
" embodiment " or the meaning of " embodiment " mentioned in this article are meant, and be at least one embodiment of the present invention involved with specific feature, structure or characteristic that this embodiment describes explicitly.The phrase " in one embodiment of the invention " of each local many places appearance is not all to point to same embodiment in this article.
Some part of describing in detail is with the form performance of the algorithm of the operation of the data bit in the Computer Storage body and symbol.These arthmetic statements and take the form of data processing field the technician adopted that the essence of their work is conveyed to other field technician's means most effectively.The algorithm here normally is contemplated that the coherent series of steps that can cause expected result.These steps are the steps that need the physical operations of each physical quantity.Usually, although optional, these physical quantitys adopt the form of electrical or magnetic signals, can store, transmit, make up, relatively and carry out other operations.Confirm,, these signals are called bit, numerical value, element, symbol, character, term, numeral or other are easily mainly for the consideration of public use reason.
Yet what should keep firmly in mind is, all these are all relevant with suitable physical quantity with similar term and only be only applicable to these physical quantitys are carried out mark easily.Unless stated otherwise, otherwise as in narration, showing, in whole explanation, it should be understood that, term such as " processing " or " computing " or " calculating " or " determining " or " demonstration " etc. have been used, all refer to computer system or the similarly processing and the operation of electronic computing device, this electronic computing device with the representative in the RS of computer system the data of physics (electronics) amount handle and convert to RS or other such information stores of other computer systems, represent other data of similar physical amount in transmission or the display device.
The present invention also relates to carry out various apparatus operating herein.This equipment can make up for specific purposes are special, perhaps also can comprise the general calculation machine, and this computing machine is optionally activated or disposed by the computer program that is stored in this computing machine.Such computer program can be stored in the computer-readable recording medium, for example, but be not limited only to, the dish of any kind comprise floppy disk, CD, CD-ROM and magneto-optic disk, ROM (read-only memory) (ROM), random access storage device (RAM), EPROM, magnetic or light-card or be suitable for store electrons instruction the medium of any kind, and each all is connected on the computer system bus.
Here the algorithm of Chu Xianing and show not to be device-dependent with any concrete computing machine, computer network or other inherently.According to the instruction at this, the system of various general purposes can use with each program, perhaps can prove easily, and be feasible for the method step of carrying out needs makes up certain equipment of comparatively becoming privileged.The structure required to these systems is presented in the instructions.In addition, the present invention does not have to describe with reference to any concrete programming language.Be understandable that, can use various programming languages to realize instruction of the present invention described here.
As those skilled in the art understood, the present invention can realize in other specific modes under the situation that does not break away from spirit of the present invention or essential characteristic.For example, the concrete framework of foregoing description only is a kind of exemplary embodiment of the present invention.The element of above-mentioned functions and method step are used as the exemplary example of implementing the technology of the present invention and provide; Those skilled in the art will recognize that, do not breaking away under the citation situation of the present invention in the claims that many other embodiments all are possible.Similarly, the specific capitalization of each module, agreement, feature, attribute or any other aspect or name are not enforceable or acquire a special sense that enforcement mechanism of the present invention or its feature can have different names and form.In addition, can following mode implement the present invention: method, processing, user interface, computer program, system, equipment or their combination in any.Therefore, of the present invention openly is the exemplary scope of the present invention that shows, rather than restrictive, and scope of the present invention is illustrated in appending claims.

Claims (47)

  1. One kind on webpage the sign object method, comprising:
    Reception shows that the user activates the message of object, and this message comprises object identifier and the identity marking additional to this object;
    The object identifier of user activated object and additional identity marking are compared with the record that has comprised each object identifier and the identity marking that adds; And
    In response to following condition, indicate the matching relationship between described user activated object and the described stored record:
    For the object identifier of stored record, the object identifier of described user activated object is in predetermined tolerance limit coefficient scope, and the identifier of described stored record has the additional identification mark that the additional identification mark with the user activated object is complementary.
  2. 2. the method for claim 1 further comprises:
    Respond following condition, indicate the matching relationship between user activated object and the stored record:
    The object identifier of the object identifier of user activated object and identity marking that adds and stored record and additional identity marking are complementary.
  3. 3. the method for claim 1, wherein said additional identity marking comprise at least one of operation and type.
  4. 4. the method for claim 1, wherein said additional identity marking comprise operation and type.
  5. 5. the method for claim 1 further comprises generating report, and described report has comprised the statistics to the user activated object.
  6. 6. the method for claim 1 further comprises generating report, and this report has comprised the description of described webpage, and is used to add visual indicators, and described visual indicators quantizes user's activation of each object on the described webpage.
  7. 7. method as claimed in claim 6, wherein said visual indicators are the look codings.
  8. 8. method that identifies object, described object have object identifier and additional identity marking, comprising:
    The object identifier of described object and additional identity marking are compared with the record that has comprised each object identifier and the identity marking that adds;
    Respond following condition, indicate the matching relationship between described object and the described stored record:
    For the object identifier of stored record, the object identifier of described object is in predetermined tolerance limit coefficient scope, and the identifier of described stored record has the additional identification mark that the additional identification mark with described object is complementary.
  9. 9. method as claimed in claim 8 further comprises:
    Respond following condition, indicate the matching relationship between described object and the described stored record:
    The object identifier of the object identifier of described object and identity marking that adds and stored record and additional identity marking are complementary.
  10. 10. method as claimed in claim 8, wherein said additional identity marking comprise at least one of operation and type.
  11. 11. method as claimed in claim 8, wherein said additional identity marking comprise operation and type.
  12. 12. method as claimed in claim 8, wherein said to liking the ingredient of webpage, described method further comprises generating to be reported, described report has comprised the webpage description, and be used for adding visual indicators thereon, described visual indicators quantizes user's activation of each object on the described webpage.
  13. 13. method as claimed in claim 12, wherein said visual indicators are the look codings.
  14. 14. the report that the display web page object uses comprises:
    Comprise the description of webpage, described webpage comprises each object; And
    Be added on the visual indicators that described webpage is described, described visual indicators quantizes user's activation of described each object.
  15. 15. report as claimed in claim 14, wherein said visual indicators are the look codings.
  16. 16. one kind shows method of reporting, this report has illustrated the use of web object, comprising:
    Generate the description of webpage, described webpage comprises each object; And
    Add visual indicators on described webpage is described, described visual indicators quantizes user's activation of described each object.
  17. 17. method as claimed in claim 16, wherein said visual indicators are the look codings.
  18. 18. the computer program of a sign object on webpage comprises:
    Computer-readable medium; And
    Calculation of coding machine program code on described medium, described computer program code is used for:
    Receive the message that the user activates object, this message comprises the object identifier and the additional identity marking of object;
    The object identifier of user activated object and additional identity marking are compared with respectively writing down of the identity marking that has comprised each object identifier and object; And
    Respond following condition, indicate the matching relationship between described user activated object and the described stored record:
    For the object identifier of stored record, the object identifier of described user activated object is in predetermined tolerance limit coefficient scope, and the identifier of described stored record has the additional identification mark that the additional identification mark with the user activated object is complementary.
  19. 19. computer program as claimed in claim 18 further is included in calculation of coding machine program code on the described medium, is used for:
    Respond following condition, indicate the matching relationship between user activated object and the stored record:
    The object identifier of the object identifier of user activated object and identity marking that adds and stored record and additional identity marking are complementary.
  20. 20. computer program as claimed in claim 18, wherein said additional identity marking comprise operation and type at least one.
  21. 21. computer program as claimed in claim 18, wherein said additional identity marking comprise operation and type.
  22. 22. computer program as claimed in claim 18 further is included in calculation of coding machine program code on the described medium, is used for generating report, this report has comprised the statistics to the user activated object.
  23. 23. computer program as claimed in claim 18, further be included in calculation of coding machine program code on the described medium, be used for generating report, this report has comprised the webpage description, and being used to add visual indicators, described visual indicators quantizes user's activation of each object on the described webpage.
  24. 24. computer program as claimed in claim 23, wherein said visual indicators are the look codings.
  25. 25. a computer program that identifies object, described object have object identifier and additional identity marking, comprising:
    Computer-readable medium; And
    Calculation of coding machine program code on described medium is used for:
    The object identifier of object and additional identity marking are compared with respectively writing down of the identity marking that has comprised object identifier and object;
    Respond following condition, indicate the matching relationship between described object and the described stored record:
    For the object identifier of stored record, the object identifier of described object is in predetermined tolerance limit coefficient scope, and the identifier of described stored record has the additional identification mark that the additional identification mark with described object is complementary.
  26. 26. computer program as claimed in claim 25 further is included in calculation of coding machine program code on the described medium, is used for:
    Respond following condition, indicate the matching relationship between described object and the stored record:
    The object identifier of the object identifier of described object and identity marking that adds and stored record and additional identity marking are complementary.
  27. 27. computer program as claimed in claim 25, wherein said additional identity marking comprise operation and type at least one.
  28. 28. computer program as claimed in claim 25, wherein said additional identity marking comprise operation and type.
  29. 29. computer program as claimed in claim 25, wherein said to liking the ingredient of webpage, described computer program further is included in calculation of coding machine program code on the described medium, be used for generating report, this report has comprised the description of described webpage, and be used on described webpage is described, adding visual indicators, described visual indicators quantizes user's activation of each object on the described webpage.
  30. 30. computer program as claimed in claim 29, wherein said additional identity marking are the look codings.
  31. 31. a computer program that is used to show report, described report has illustrated the operating position of web object, comprising:
    Computer-readable medium; And
    Calculation of coding machine program code on described medium is used for:
    Generate the description of webpage, described webpage has comprised each object; And
    Add visual indicators on described webpage is described, described visual indicators quantizes user's activation of described each object.
  32. 32. computer product as claimed in claim 31, wherein said visual indicators are the look codings.
  33. 33. be used for the system of sign object on webpage, comprise:
    Communication device is used to receive the message that the expression user activates object, and this message comprises object identifier and to the additional identity marking of this object;
    The object comparer is connected with described communication device, is used for the object identifier of user activated object and additional identity marking are compared with respectively writing down of the identity marking that has comprised each object identifier and object; And
    Match indicator is connected with described object comparer, is used to respond following condition and indicates matching relationship between described user activated object and the described stored record:
    For the object identifier of stored record, the object identifier of described user activated object is in predetermined tolerance limit coefficient scope, and the identifier of described stored record has the additional identification mark that the additional identification mark with the user activated object is complementary.
  34. 34. system as claimed in claim 33, wherein:
    Respond following condition, described match indicator indicates the matching relationship between user activated object and the stored record:
    The object identifier of the object identifier of user activated object and identity marking that adds and stored record and additional identity marking are complementary.
  35. 35. system as claimed in claim 33, wherein said additional identity marking comprises at least one of operation and type.
  36. 36. system as claimed in claim 33, wherein said additional identity marking comprises operation and type.
  37. 37. system as claimed in claim 33 further comprises Report Builder, is used to generate the report of the statistics that has comprised each object of user activated.
  38. 38. system as claimed in claim 33, further comprise Report Builder, be used for generating report that this report has comprised the description of described webpage, and being used to add visual indicators, described visual indicators quantizes user's activation of each object on the described webpage.
  39. 39. system as claimed in claim 38, wherein said visual indicators is the look coding.
  40. 40. a system that is used to identify object, described object has object identifier and additional identification mark, comprising:
    The object comparer is used for the object identifier of object and additional identity marking are compared with respectively writing down of the identity marking that has comprised each object identifier and object;
    Match indicator is connected with described object comparer, is used to respond following condition and indicates matching relationship between described object and the described stored record:
    For the object identifier of stored record, the object identifier of described object is in predetermined tolerance limit coefficient scope, and the identifier of described stored record has the additional identification mark that the additional identification mark with described object is complementary.
  41. 41. system as claimed in claim 40, wherein:
    Respond following condition, described match indicator indicates the matching relationship between described object and the described stored record:
    The object identifier of the object identifier of described object and identity marking that adds and stored record and additional identity marking are complementary.
  42. 42. system as claimed in claim 40, wherein said additional identity marking comprises at least one of operation and type.
  43. 43. system as claimed in claim 40, wherein said additional identity marking comprises operation and type.
  44. 44. system as claimed in claim 40, wherein said to liking the ingredient of webpage, described system further comprises Report Builder, be used for generating report, this report has comprised the description of described webpage, and be used on described webpage is described, adding visual indicators, described visual indicators quantizes user's activation of each object on the described webpage.
  45. 45. system as claimed in claim 44, wherein said visual indicators is the look coding.
  46. 46. a system that is used to show report, the operating position of web object has been described in described report, comprising:
    Report Builder is used to generate the description of webpage, and described webpage has comprised each object; And
    The highlighted marker of object is used for adding visual indicators on described webpage is described, and described visual indicators quantizes user's activation of each object.
  47. 47. system as claimed in claim 46, wherein said visual indicators is the look coding.
CNB2004800091310A 2003-03-04 2004-03-04 Associating website clicks with links on a web page Expired - Lifetime CN100437740C (en)

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CN101632067A (en) * 2007-03-12 2010-01-20 思杰系统有限公司 Systems and methods for end-user experience monitoring
US9231815B2 (en) 2007-03-12 2016-01-05 Citrix Systems, Inc. Systems and methods for script injection
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CN103026350A (en) * 2010-07-21 2013-04-03 英派尔科技开发有限公司 Information processing apparatus, server-client system, and computer program product
CN103634202A (en) * 2013-11-26 2014-03-12 觅林网络科技(上海)有限公司 E-mail tracking method
CN103634202B (en) * 2013-11-26 2017-05-10 前锦网络信息技术(上海)有限公司 E-mail tracking method
WO2017025056A1 (en) * 2015-08-12 2017-02-16 北京高绎信息技术有限公司 Method and system for realizing data tracking by means of software development kit
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CN106372206A (en) * 2016-09-02 2017-02-01 广东聚联电子商务股份有限公司 Method for marking website on history browsing interface

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