CN116416002A - Advertisement conversion data returning method and device, electronic equipment and storage medium - Google Patents
Advertisement conversion data returning method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The embodiment of the invention discloses an advertisement conversion data returning method, an advertisement conversion data returning device, electronic equipment and a storage medium. The method comprises the following steps: responding to an advertisement conversion return request, acquiring a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request, and determining a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request; based on the preset parameter assembly template, carrying out assembly processing on each advertisement conversion parameter, and assigning the advertisement conversion parameters to the target advertisement conversion field; and intercepting the target advertisement conversion field, reading the intercepted value of the target advertisement conversion field, and returning the value of the target advertisement conversion field. According to the technical scheme, the advertisement conversion parameters are more conveniently, flexibly and effectively returned, the complexity of advertisement conversion data returning processing is reduced, and the maintainability of the advertisement conversion data returning processing logic is improved.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method and apparatus for transmitting advertisement conversion data back, an electronic device, and a storage medium.
Background
For advertisement conversion data feedback, in the related art, feedback logic of advertisement conversion data is generally written according to the requirement of advertisement conversion data feedback. And then carrying out data back transmission processing according to the set back transmission logic. The general feedback logic of the encoded advertisement conversion data is complex, has more code quantity and has the problem of poor maintainability. Once the feedback requirement of the advertisement conversion data is changed, the feedback logic of the advertisement conversion data needs to be rewritten, so that the flexibility of the feedback of the advertisement conversion data is poor.
Disclosure of Invention
The invention provides an advertisement conversion data returning method, an advertisement conversion data returning device, electronic equipment and a storage medium, which are used for realizing more convenient, flexible and effective returning processing of advertisement conversion parameters, reducing the complexity of advertisement conversion data returning processing and improving the maintainability of advertisement conversion data returning processing logic.
According to one aspect of the present invention, there is provided an advertisement conversion data return method, including:
Responding to an advertisement conversion return request, acquiring a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request, and determining a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request;
based on the preset parameter assembly template, carrying out assembly processing on each advertisement conversion parameter, and assigning the advertisement conversion parameters to the target advertisement conversion field;
and intercepting the target advertisement conversion field, reading the intercepted value of the target advertisement conversion field, and returning the value of the target advertisement conversion field.
According to another aspect of the invention, an advertisement conversion data backhaul device is provided. The device comprises:
the data acquisition module is used for responding to the advertisement conversion return request, acquiring a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request, and determining a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request;
the data assembly module is used for assembling each advertisement conversion parameter based on the preset parameter assembly template and assigning the advertisement conversion parameters to the target advertisement conversion field;
And the data return module is used for intercepting the target advertisement conversion field, reading the intercepted value of the target advertisement conversion field and returning the value of the target advertisement conversion field. According to another aspect of the present invention, there is provided an electronic apparatus including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,,
the memory stores a computer program executable by the at least one processor to enable the at least one processor to perform any one of the advertisement conversion data return methods of the present invention.
According to another aspect of the present invention, there is provided a computer readable storage medium storing computer instructions for causing a processor to implement any of the advertisement conversion data backhaul methods of the present invention when executed.
According to the technical scheme, a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request are obtained by responding to the advertisement conversion return request, and a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request are determined; based on the preset parameter assembly template, carrying out assembly processing on each advertisement conversion parameter, and assigning the advertisement conversion parameters to the target advertisement conversion field; and intercepting the target advertisement conversion field, reading the intercepted value of the target advertisement conversion field, and returning the value of the target advertisement conversion field. According to the technical scheme provided by the embodiment of the invention, the advertisement conversion parameters are more conveniently, flexibly and effectively returned, the complexity of the advertisement conversion data returning processing is reduced, and the maintainability of the advertisement conversion data returning processing logic is improved.
It should be understood that the description in this section is not intended to identify key or critical features of the embodiments of the invention or to delineate the scope of the invention. Other features of the present invention will become apparent from the description that follows.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flowchart of an advertisement conversion data feedback method according to an embodiment of the present invention;
fig. 2 is a schematic diagram of an advertisement conversion data feedback flow of an advertisement conversion data feedback method according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating an alternative embodiment of an advertisement conversion data transmission method according to a first embodiment of the present invention;
FIG. 4 is a flowchart of an advertisement conversion data feedback method according to a second embodiment of the present invention;
fig. 5 is a schematic flow chart of intercepting a target advertisement conversion field according to an advertisement conversion data returning method provided in a second embodiment of the present invention;
Fig. 6 is a schematic structural diagram of an advertisement conversion data feedback device according to a third embodiment of the present invention;
fig. 7 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present invention.
Detailed Description
In order that those skilled in the art will better understand the present invention, a technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in which it is apparent that the described embodiments are only some embodiments of the present invention, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present invention without making any inventive effort, shall fall within the scope of the present invention.
It is noted that the terms "comprises" and "comprising," and any variations thereof, in the description and claims of the present invention and in the foregoing figures, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed or inherent to such process, method, article, or apparatus.
It will be appreciated that prior to using the technical solutions disclosed in the embodiments of the present disclosure, the user should be informed and authorized of the type, usage range, usage scenario, etc. of the personal information related to the present disclosure in an appropriate manner according to the relevant legal regulations.
For example, in response to receiving an active request from a user, a prompt is sent to the user to explicitly prompt the user that the operation it is requesting to perform will require personal information to be obtained and used with the user. Thus, the user can autonomously select whether to provide personal information to software or hardware such as an electronic device, an application program, a server or a storage medium for executing the operation of the technical scheme of the present disclosure according to the prompt information.
As an alternative but non-limiting implementation, in response to receiving an active request from a user, the manner in which the prompt information is sent to the user may be, for example, a popup, in which the prompt information may be presented in a text manner. In addition, a selection control for the user to select to provide personal information to the electronic device in a 'consent' or 'disagreement' manner can be carried in the popup window.
It will be appreciated that the above-described notification and user authorization process is merely illustrative and not limiting of the implementations of the present disclosure, and that other ways of satisfying relevant legal regulations may be applied to the implementations of the present disclosure.
It will be appreciated that the data (including but not limited to the data itself, the acquisition or use of the data) involved in the present technical solution should comply with the corresponding legal regulations and the requirements of the relevant regulations.
Example 1
Fig. 1 is a flow chart of an advertisement conversion data returning method according to an embodiment of the present invention, where the method may be performed by an advertisement conversion data returning device, and the advertisement conversion data returning device may be implemented in hardware and/or software, and the advertisement conversion data returning device may be configured in an electronic device such as a computer or a server.
Before describing the embodiments of the present invention, for ease of understanding, we will first describe an exemplary ad conversion backhaul procedure. Referring to fig. 2, in an embodiment of the present invention, after an advertisement agent (agent in fig. 2) receives an advertisement demand (submitting budget in fig. 2) of an advertiser, the advertisement agent may post-create an advertisement (creation material in fig. 2) according to the received advertisement demand, and post-create the created advertisement to multimedia (media in fig. 2). And then the advertisement to be put can be distributed in a flow manner through the multimedia and exposed to the user, so that the triggering operation of the user on the advertisement is received. Upon receiving a triggering operation of the user for the advertisement (clicking on the advertisement in fig. 2), feedback information about the advertisement may be obtained, that is, conversion feedback data may be obtained. The converted feedback data can be further converted back to multimedia.
As shown in fig. 1, the method of the present embodiment includes:
s110, responding to the advertisement conversion return request, acquiring a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request, and determining a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request.
Wherein an ad conversion return request may be understood as a request for ad conversion return. There are various ways to get the ad conversion return request. For example, receiving a triggering operation (such as clicking or double clicking) of a preset control used for carrying out advertisement conversion feedback by a user, and generating a request of advertisement conversion feedback based on the triggering operation of the control; alternatively, after the advertisement is put, an advertisement conversion return instruction for the put advertisement may be generated, and the advertisement conversion return instruction is used as an advertisement conversion return request. Optionally, the advertisement conversion backhaul request may include, but is not limited to, advertisement identification information and advertisement backhaul demand information. The advertisement return demand information may be used to describe the ability to return information to multimedia.
In the embodiment of the invention, the advertisement conversion parameter can be understood as data needing to be returned in the advertisement return flow. A single ad conversion parameter may be understood as an ad return message in a certain dimension. Such as an advertisement click dimension, an advertisement collection dimension, an advertisement view dimension, and so forth. An advertisement conversion field may be understood as an object containing a plurality of advertisement conversion parameters. In other words, a plurality of advertisement conversion parameters may be used as attribute information of the advertisement conversion field. The targeted ad conversion field may be understood as an ad conversion field corresponding to an ad conversion return request. The target advertisement conversion field may have a representation form consisting of at least one of letters, numbers, and characters. The preset parameter assembly template can be understood as being used for carrying out assembly processing on the advertisement conversion parameters corresponding to the target advertisement conversion field. In the embodiment of the present invention, the number of the preset parameter assembly templates may be one, two or more than two. That is, the preset parameter assembly template may be a uniformly configured template for assembling a plurality of advertisement conversion parameters; alternatively, the preset parameter assembly template may be a parameter assembly template pre-configured for different advertisement traffic types. In practical applications, the advertisement service types are usually multiple, and correspondingly, the number of preset parameter assembly templates is also usually multiple.
Specifically, after receiving the advertisement conversion return request, the advertisement conversion return request may be parsed. And further, a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request can be obtained, and a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request are determined. Optionally, after the advertisement conversion return request is parsed, advertisement return requirement information in the advertisement conversion return request can be obtained. Based on the corresponding relation between the advertisement return demand information and the advertisement conversion field, the advertisement conversion field corresponding to the advertisement return demand information can be determined, and the advertisement conversion field corresponding to the advertisement return demand information is used as a target advertisement conversion field.
In one embodiment, after receiving the ad conversion return request, a storage space for storing the preset parameter assembly template may be determined. And further, the preset parameter assembly template can be read from the storage space. Therefore, the read preset parameter assembly template can be used as a preset parameter assembly template corresponding to the advertisement conversion return request. In the embodiment of the present invention, the preset parameter assembly template stored in the storage space may be a predefined parameter assembly template that is unified and capable of processing all advertisement conversion return requests.
In another embodiment, after the advertisement return request information in the advertisement conversion return request is obtained, the advertisement return request information may be analyzed. And matching the preset parameter assembly templates matched with the advertisement return demand information from a plurality of preset parameter assembly templates. Therefore, the preset parameter assembly template matched with the advertisement return demand information can be used as the preset parameter assembly template corresponding to the advertisement conversion return request.
Optionally, the obtaining a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request may include: responding to the upstream business processing operation corresponding to the advertisement conversion return request, and acquiring advertisement conversion parameters based on the upstream business processing operation; and/or, calling an advertisement conversion parameter acquisition extension method through reflection to acquire a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request.
The upstream business processing operation may be understood as a business processing operation in a certain advertisement business processing flow before the advertisement conversion return flow. Illustratively, the upstream business processing operations may be user registration operations. In the embodiment of the present invention, obtaining advertisement conversion parameters based on the upstream service processing operation may include: acquiring operation information of the upstream service processing operation; and further advertisement conversion parameters may be determined based on the operational information.
The advertisement conversion parameter obtaining and expanding method may be a predefined expanding method for obtaining advertisement conversion parameters. It should be noted that, when the advertisement conversion parameter obtaining and expanding method is reflected and called, it may be understood that when the advertisement conversion parameter is required to be obtained by executing, the advertisement conversion parameter obtaining and expanding method is loaded to the memory, and the advertisement conversion parameter obtaining and expanding method is executed in the memory to obtain the advertisement conversion parameter. In the embodiment of the invention, the advertisement conversion parameter acquisition extension method is independently defined, and can be loaded into the memory when the advertisement conversion parameter needs to be acquired. And further, the advertisement conversion parameter acquisition and expansion method can be skipped. The advantage of this is that it not only improves the reusability of the code and reduces the coupling degree of the code, but also reduces the occupation of computer resources by the program code.
In order to more quickly determine a target advertisement conversion field corresponding to an advertisement conversion backhaul request, in an embodiment of the present invention, determining a target advertisement conversion field corresponding to the advertisement conversion backhaul request may include: and matching a preset advertisement conversion field corresponding to the advertisement conversion return request in the constructed field pool, and taking the preset advertisement conversion field corresponding to the matching result as a target advertisement conversion field.
Wherein the field pool may be used to store one or more preset advertisement conversion fields (data pool in fig. 3). In practical applications, a field pool is typically used to store a plurality of preset advertisement conversion fields. In the embodiment of the invention, the storage of the preset advertisement conversion field by constructing the field pool has the following advantages: the method and the device are convenient for unified management of a plurality of preset advertisement conversion fields, so that convenience in management of the preset advertisement conversion fields is improved. Alternatively, the number of field pools may be one or more. In the case of multiple field pools, the field pools may optionally include a private type field pool and a public type field pool. It will be appreciated that a pool of fields of private type may be provided with access rights.
Specifically, after receiving the advertisement conversion return request, field traversal can be performed on the constructed field pool according to the advertisement conversion return request. Therefore, the preset advertisement conversion field corresponding to the advertisement conversion return request can be matched from the field pool. And then a matching result can be obtained, and a preset advertisement conversion field corresponding to the matching result is used as a target advertisement conversion field.
Optionally, determining a preset advertisement conversion field corresponding to the advertisement conversion data may include: and determining a preset advertisement conversion field corresponding to the advertisement conversion data according to the corresponding relation between the data attribute of the advertisement conversion data and the preset advertisement conversion field.
S120, based on the preset parameter assembly template, assembling each advertisement conversion parameter, and assigning the advertisement conversion parameter to the target advertisement conversion field.
The preset parameter assembly template may be configured with a parameter assembly rule. Parameter assembly rules may be used to assemble the various ad conversion parameters. Based on the preset parameter assembly template, each advertisement conversion parameter is assembled, which can be understood as that each advertisement conversion parameter is assembled according to the parameter assembly rule of the preset parameter assembly template. In the embodiment of the invention, the parameter assembly rule configured in the preset parameter assembly template can be set according to actual requirements so as to realize the custom report of the advertisement conversion data.
S130, intercepting the target advertisement conversion field, reading the intercepted value of the target advertisement conversion field, and returning the value of the target advertisement conversion field.
Specifically, after determining that assignment to the target advertisement conversion field is completed, interception processing may be performed on the target advertisement conversion field. So that the targeted ad conversion field may be intercepted. After the target advertisement conversion field is intercepted, the value of the target advertisement field may be read, that is, the target advertisement conversion field may be subjected to parameter reading processing. So that the advertisement conversion parameters assigned to the targeted advertisement conversion field can be read. After the advertisement conversion parameters are read, the advertisement conversion parameters can be returned.
In the embodiment of the present invention, the performing the feedback processing on the advertisement conversion parameter assigned to the target advertisement conversion field may include: determining a preset return medium corresponding to the advertisement conversion return request in all preset return media, and taking the preset return medium as a target medium of advertisement conversion return; and transmitting the advertisement conversion parameters assigned to the target advertisement conversion field back to the target media.
The target media may be understood as media that needs to receive the advertisement conversion parameters during the advertisement conversion return process, that is, media receiving parties that need to receive the advertisement conversion parameters during the advertisement conversion return process. The method for determining the target media may specifically be to parse the advertisement conversion feedback request. Thus, the media receiving side of the advertisement conversion data contained in the advertisement conversion return request can be obtained, that is, the target media contained in the advertisement conversion return request can be obtained. The number of target media may be one, two or more, which is not particularly limited herein.
In the embodiment of the present invention, after the advertisement conversion parameters assigned to the target advertisement conversion field are transmitted back to the target media, the method may further include: and returning and displaying the advertisement conversion parameters to the target media so as to realize visual display of data.
Referring to fig. 3, in the advertisement conversion return process, in response to an advertisement conversion return request (beginning in fig. 3), a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request (advertisement data filtering in fig. 3) are acquired, and a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request are determined. Assembling each advertisement conversion parameter (parameter assembly in fig. 3) based on the preset parameter assembly template, and assigning the advertisement conversion parameter to the target advertisement conversion field; and carrying out interception processing (interception in fig. 3) on the target advertisement conversion field, reading the intercepted value of the target advertisement conversion field, and carrying out feedback processing (data reporting and post processing in fig. 3) on the value of the target advertisement conversion field.
According to the technical scheme, a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request are obtained by responding to the advertisement conversion return request, and a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request are determined; based on the preset parameter assembly template, carrying out assembly processing on each advertisement conversion parameter, and assigning the advertisement conversion parameters to the target advertisement conversion field; and intercepting the target advertisement conversion field, reading the intercepted value of the target advertisement conversion field, and returning the value of the target advertisement conversion field. According to the technical scheme provided by the embodiment of the invention, the advertisement conversion parameters are more conveniently, flexibly and effectively returned, the complexity of the advertisement conversion data returning processing is reduced, and the maintainability of the advertisement conversion data returning processing logic is improved.
Example two
Fig. 4 is a flow chart of an advertisement conversion data returning method according to a second embodiment of the present invention, and on the basis of the foregoing embodiment, optionally, the intercepting processing for the target advertisement conversion field includes: and determining a custom interceptor corresponding to the target advertisement conversion field, and intercepting the target advertisement conversion field by calling the custom interceptor. Wherein, the technical terms identical to or corresponding to the above embodiments are not repeated herein.
As shown in fig. 4, the method in this embodiment specifically includes:
s210, responding to the advertisement conversion return request, acquiring a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request, and determining a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request.
S220, based on the preset parameter assembly template, assembling each advertisement conversion parameter, and assigning the advertisement conversion parameters to the target advertisement conversion field.
S230, determining a custom interceptor corresponding to the target advertisement conversion field.
The customized interceptor is understood as a predefined interceptor for intercepting the target advertisement conversion field. The number of custom interceptors can be one, two, or more than two. In the embodiment of the invention, the customized interceptor can be an interceptor object obtained by carrying out abstract processing on hard coding interception logic, wherein the hard coding interception logic can be understood as logic codes for intercepting advertisement conversion fields. The abstract processing of the hard coding interception logic has the advantages that the configuration processing of the interceptor can be realized, and the complexity of intercepting the target advertisement conversion field is reduced.
In the embodiment of the invention, the customized interceptor can be configured with interceptor identifications, interception rules, interception types, priorities and returned result identifications. Wherein the interceptor identifications may be used to distinguish between different custom interceptors. The interceptor identification may include a code and/or name of the custom interceptor. The interception rule may be understood as a rule for intercepting the targeted advertisement conversion field. The interception type may include a regular interception type, a node interception type, and an object interception type. The node interception type may characterize a processing node that intercepts in an advertisement processing business process or an advertisement backhaul process. The processing nodes that intercept in the ad processing business process may include at least one of a registration node, a completion node, a trust node, and a transaction node. The object interception type may characterize the intercepted object. Alternatively, the object interception type may be a multimedia interception type. That is, the multimedia interception type may characterize intercepted multimedia. The intercepted multimedia may be one, two or more. The returned result identifier can be understood as an interception result returned after interception. The returned result identifier can characterize whether the interception result is interception success or interception failure.
In one embodiment, determining a custom interceptor corresponding to the targeted ad conversion field may include: and determining the custom interceptor corresponding to the target advertisement conversion field based on the corresponding relation between each preset advertisement conversion field and the custom interceptor.
In another embodiment, determining a custom interceptor corresponding to the targeted ad conversion field may include: determining service characteristic information contained in the advertisement conversion return request based on the advertisement conversion return request; and matching the predefined interceptors with the business characteristic information in each predefined interceptor to serve as a custom interceptor corresponding to the target advertisement conversion field.
The service characteristic information can be understood as describing the service type involved in the advertisement conversion return. In the embodiment of the invention, the service types can comprise a conventional type, a node type and an object type. Wherein, the conventional type can characterize the advertisement return flow as a conventional return flow. The node type may characterize a node flow of the ad return flow in the ad traffic handling flow. The object type may characterize the multimedia corresponding to the ad return process.
S240, intercepting the target advertisement conversion field by calling the custom interceptor, reading the intercepted value of the target advertisement conversion field, and returning the value of the target advertisement conversion field.
In an embodiment of the present invention, invoking the custom interceptor may include: and loading the custom interceptor into a memory, and executing the custom interceptor in the memory. In the embodiment of the present invention, the intercepting the target advertisement conversion field by calling the custom interceptor includes: and determining a custom interception expression (acquisition interception rule in fig. 2) configured for the custom interceptor in advance, executing the custom interception expression, and intercepting the target advertisement conversion field.
The custom interception expression may be understood as a predefined expression for intercepting the target advertisement conversion field. Alternatively, the custom intercept expression may be a rule expression in a rule engine that employs lightweight high performance.
Specifically, by calling the custom interceptor, a custom interception expression pre-configured in the custom interceptor is executed. And further, the target advertisement conversion field which needs to be intercepted in the advertisement return process can be determined. After the determination, the target advertisement conversion field can be intercepted, so that the advertisement conversion parameters assigned to the target advertisement conversion field can be obtained. After the advertisement conversion parameters are obtained, the advertisement conversion parameters are returned, so that the flow of advertisement conversion return is reduced, and the complexity of advertisement conversion return is reduced.
In the embodiment of the invention, when the number of the custom interceptors corresponding to the target advertisement conversion field is a plurality of, invoking the custom interceptors comprises: determining the sequential execution sequence of the respective definition interceptors corresponding to the target advertisement conversion field, and calling the respective definition interceptors in turn according to the sequential execution sequence.
For example, referring to fig. 5, the custom interceptors corresponding to the targeted advertisement conversion field may include custom interceptors of a conventional interception type, custom interceptors of a node interception type, and custom interceptors of an object interception type. And intercepting the target advertisement conversion field according to the sequence of executing the interceptors defined by the interceptors so as to ensure that the target advertisement conversion field can be intercepted.
According to the technical scheme provided by the embodiment of the invention, the target advertisement conversion field can be effectively intercepted by determining the custom interceptor corresponding to the target advertisement conversion field and calling the custom interceptor to intercept the target advertisement conversion field, so that the complexity of intercepting the target advertisement conversion field can be reduced.
Example III
Fig. 6 is a schematic structural diagram of an advertisement conversion data feedback device according to a third embodiment of the present invention. As shown in fig. 6, the apparatus includes: a data acquisition module 310, a data assembly module 320, and a data return module 330.
The data obtaining module 310 is configured to obtain a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request in response to the advertisement conversion return request, and determine a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request; the data assembling module 320 is configured to assemble each of the advertisement conversion parameters based on the preset parameter assembling template, and assign the advertisement conversion parameters to the target advertisement conversion field; and the data return module 330 is configured to intercept the target advertisement conversion field, read the intercepted value of the target advertisement conversion field, and return the value of the target advertisement conversion field.
According to the technical scheme, a data acquisition module is used for responding to an advertisement conversion return request, acquiring a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request, and determining a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request; assembling the advertisement conversion parameters based on the preset parameter assembling template through a data assembling module, and assigning the advertisement conversion parameters to the target advertisement conversion field; and intercepting the target advertisement conversion field through a data return module, reading the intercepted value of the target advertisement conversion field, and returning the value of the target advertisement conversion field. According to the technical scheme provided by the embodiment of the invention, the advertisement conversion parameters are more conveniently, flexibly and effectively returned, the complexity of the advertisement conversion data returning processing is reduced, and the maintainability of the advertisement conversion data returning processing logic is improved.
Optionally, the data backhaul module 330 includes a field interception unit, where the field interception unit is configured to determine a custom interceptor corresponding to the target advertisement conversion field, and intercept the target advertisement conversion field by calling the custom interceptor.
Optionally, the field interception unit is configured to determine service feature information included in the advertisement conversion backhaul request based on the advertisement conversion backhaul request; and matching the predefined interceptors with the business characteristic information in each predefined interceptor to serve as a custom interceptor corresponding to the target advertisement conversion field.
Optionally, the field interception unit is configured to perform interception processing on the target advertisement conversion field by calling the custom interceptor and executing a custom interception expression configured in the custom interceptor in advance.
The data acquisition module 310 includes a field determination module, where the field determination module is configured to match a preset advertisement conversion field corresponding to the advertisement conversion return request in the constructed field pool, and use a preset advertisement conversion field corresponding to the matching result as a target advertisement conversion field.
Optionally, the data obtaining module 310 is configured to respond to an upstream service processing operation corresponding to the advertisement conversion backhaul request, and obtain advertisement conversion parameters based on the upstream service processing operation; and/or, calling an advertisement conversion parameter acquisition extension method through reflection to acquire a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request.
Optionally, the data backhaul module 330 is configured to determine a preset backhaul medium corresponding to the advertisement conversion backhaul request in each preset backhaul medium, and serve as a target medium of the advertisement conversion backhaul; and transmitting the advertisement conversion parameters assigned to the target advertisement conversion field back to the target media.
The advertisement conversion data returning device provided by the embodiment of the invention can execute the advertisement conversion data returning method provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
It should be noted that, each unit and module included in the advertisement conversion data feedback device are only divided according to the functional logic, but not limited to the above division, so long as the corresponding functions can be realized; in addition, the specific names of the functional units are also only for distinguishing from each other, and are not used to limit the protection scope of the embodiments of the present invention.
Example IV
Fig. 7 shows a schematic diagram of the structure of an electronic device 10 that may be used to implement an embodiment of the invention. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. Electronic equipment may also represent various forms of mobile devices, such as personal digital processing, cellular telephones, smartphones, wearable devices (e.g., helmets, glasses, watches, etc.), and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the inventions described and/or claimed herein.
As shown in fig. 7, the electronic device 10 includes at least one processor 11, and a memory, such as a Read Only Memory (ROM) 12, a Random Access Memory (RAM) 13, etc., communicatively connected to the at least one processor 11, in which the memory stores a computer program executable by the at least one processor, and the processor 11 may perform various appropriate actions and processes according to the computer program stored in the Read Only Memory (ROM) 12 or the computer program loaded from the storage unit 18 into the Random Access Memory (RAM) 13. In the RAM 13, various programs and data required for the operation of the electronic device 10 may also be stored. The processor 11, the ROM 12 and the RAM 13 are connected to each other via a bus 14. An input/output (I/O) interface 15 is also connected to bus 14.
Various components in the electronic device 10 are connected to the I/O interface 15, including: an input unit 16 such as a keyboard, a mouse, etc.; an output unit 17 such as various types of displays, speakers, and the like; a storage unit 18 such as a magnetic disk, an optical disk, or the like; and a communication unit 19 such as a network card, modem, wireless communication transceiver, etc. The communication unit 19 allows the electronic device 10 to exchange information/data with other devices via a computer network, such as the internet, and/or various telecommunication networks.
The processor 11 may be a variety of general and/or special purpose processing components having processing and computing capabilities. Some examples of processor 11 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various specialized Artificial Intelligence (AI) computing chips, various processors running machine learning model algorithms, digital Signal Processors (DSPs), and any suitable processor, controller, microcontroller, etc. The processor 11 performs the various methods and processes described above, such as the ad conversion data return method.
In some embodiments, the advertisement conversion data return method may be implemented as a computer program tangibly embodied on a computer-readable storage medium, such as the storage unit 18. In some embodiments, part or all of the computer program may be loaded and/or installed onto the electronic device 10 via the ROM 12 and/or the communication unit 19. When the computer program is loaded into RAM 13 and executed by processor 11, one or more steps of the advertisement conversion data return method described above may be performed. Alternatively, in other embodiments, the processor 11 may be configured to perform the ad conversion data return method in any other suitable manner (e.g., by means of firmware).
Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuit systems, field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), systems On Chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs, the one or more computer programs may be executed and/or interpreted on a programmable system including at least one programmable processor, which may be a special purpose or general-purpose programmable processor, that may receive data and instructions from, and transmit data and instructions to, a storage system, at least one input device, and at least one output device.
A computer program for carrying out methods of the present invention may be written in any combination of one or more programming languages. These computer programs may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus, such that the computer programs, when executed by the processor, cause the functions/acts specified in the flowchart and/or block diagram block or blocks to be implemented. The computer program may execute entirely on the machine, partly on the machine, as a stand-alone software package, partly on the machine and partly on a remote machine or entirely on the remote machine or server.
In the context of the present invention, a computer-readable storage medium may be a tangible medium that can contain, or store a computer program for use by or in connection with an instruction execution system, apparatus, or device. The computer readable storage medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. Alternatively, the computer readable storage medium may be a machine readable signal medium. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
To provide for interaction with a user, the systems and techniques described here can be implemented on an electronic device having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) through which a user can provide input to the electronic device. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic input, speech input, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a background component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such background, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), blockchain networks, and the internet.
The computing system may include clients and servers. The client and server are typically remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also called a cloud computing server or a cloud host, and is a host product in a cloud computing service system, so that the defects of high management difficulty and weak service expansibility in the traditional physical hosts and VPS service are overcome.
It should be appreciated that various forms of the flows shown above may be used to reorder, add, or delete steps. For example, the steps described in the present invention may be performed in parallel, sequentially, or in a different order, so long as the desired results of the technical solution of the present invention are achieved, and the present invention is not limited herein.
The above embodiments do not limit the scope of the present invention. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives are possible, depending on design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the scope of the present invention.
Claims (10)
1. The advertisement conversion data returning method is characterized by comprising the following steps of:
responding to an advertisement conversion return request, acquiring a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request, and determining a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request;
based on the preset parameter assembly template, carrying out assembly processing on each advertisement conversion parameter, and assigning the advertisement conversion parameters to the target advertisement conversion field;
And intercepting the target advertisement conversion field, reading the intercepted value of the target advertisement conversion field, and returning the value of the target advertisement conversion field.
2. The method of claim 1, wherein the intercepting the targeted advertisement conversion field comprises:
and determining a custom interceptor corresponding to the target advertisement conversion field, and intercepting the target advertisement conversion field by calling the custom interceptor.
3. The method of claim 2, wherein the determining a custom interceptor corresponding to the targeted ad conversion field comprises:
determining service characteristic information contained in the advertisement conversion return request based on the advertisement conversion return request;
and matching the predefined interceptors with the business characteristic information in each predefined interceptor to serve as a custom interceptor corresponding to the target advertisement conversion field.
4. The method according to claim 2, wherein the intercepting the target advertisement conversion field by calling the custom interceptor comprises:
And executing a custom interception expression pre-configured in the custom interceptor by calling the custom interceptor, and intercepting the target advertisement conversion field.
5. The method of claim 1, wherein the determining a targeted ad conversion field corresponding to the ad conversion backhaul request comprises:
and matching a preset advertisement conversion field corresponding to the advertisement conversion return request in the constructed field pool, and taking the preset advertisement conversion field corresponding to the matching result as a target advertisement conversion field.
6. The method of claim 1, wherein the obtaining a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request comprises:
responding to the upstream business processing operation corresponding to the advertisement conversion return request, and acquiring advertisement conversion parameters based on the upstream business processing operation; and/or the number of the groups of groups,
and calling an advertisement conversion parameter acquisition extension method through reflection to acquire a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request.
7. The method of claim 1, wherein the returning advertisement conversion parameters assigned to the targeted advertisement conversion field comprises:
Determining a preset return medium corresponding to the advertisement conversion return request in all preset return media, and taking the preset return medium as a target medium of advertisement conversion return;
and transmitting the advertisement conversion parameters assigned to the target advertisement conversion field back to the target media.
8. An advertisement conversion data return device, comprising:
the data acquisition module is used for responding to the advertisement conversion return request, acquiring a plurality of advertisement conversion parameters corresponding to the advertisement conversion return request, and determining a target advertisement conversion field and a preset parameter assembly template corresponding to the advertisement conversion return request;
the data assembly module is used for assembling each advertisement conversion parameter based on the preset parameter assembly template and assigning the advertisement conversion parameters to the target advertisement conversion field;
and the data return module is used for intercepting the target advertisement conversion field, reading the intercepted value of the target advertisement conversion field and returning the value of the target advertisement conversion field.
9. An electronic device, the electronic device comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,,
The memory stores a computer program executable by the at least one processor to enable the at least one processor to perform the advertisement conversion data backhaul method of any one of claims 1-7.
10. A computer readable storage medium storing computer instructions for causing a processor to implement the advertisement conversion data backhaul method of any one of claims 1-7 when executed.
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| CN202310125596.7A CN116416002A (en) | 2023-02-16 | 2023-02-16 | Advertisement conversion data returning method and device, electronic equipment and storage medium |
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| CN202310125596.7A CN116416002A (en) | 2023-02-16 | 2023-02-16 | Advertisement conversion data returning method and device, electronic equipment and storage medium |
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