CN116307693A - Customer risk control method based on building material supply chain management platform - Google Patents

Customer risk control method based on building material supply chain management platform Download PDF

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CN116307693A
CN116307693A CN202310113104.2A CN202310113104A CN116307693A CN 116307693 A CN116307693 A CN 116307693A CN 202310113104 A CN202310113104 A CN 202310113104A CN 116307693 A CN116307693 A CN 116307693A
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customer
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都军
曾进
龙睿
侯楠
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Shenzhen Caijun Green Carbon Supply Chain Co ltd
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Shenzhen Caijun Green Carbon Supply Chain Co ltd
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Abstract

The invention relates to the technical field of supply chain customer management, in particular to a customer risk control method based on a building material supply chain management platform, which comprises the steps of obtaining customer information from multiple channels, analyzing the customer information, classifying the customers with a certain risk as risk customers, classifying the customers without the risk as value customers, determining the risk level of the risk customers, carrying out demand analysis on the value customers, managing the risk customer rights according to the risk level of the risk customers determined by the customer information, improving the accuracy of risk assessment, classifying the customers, carrying out different rights management and risk control on different types of customers, and effectively maintaining the value customers in a targeted manner while guaranteeing the risk control on the risk customers and improving the viscosity of the customers.

Description

Customer risk control method based on building material supply chain management platform
Technical Field
The invention relates to a risk control method, in particular to a customer risk control method based on a building material supply chain management platform, and belongs to the technical field of supply chain customer management.
Background
The supply chain is the functional network chain structure around the core enterprise, starting with the mating parts, making intermediate products and end products, and finally delivering the products to the consumer by the sales network, connecting the suppliers, manufacturers, distributors, and end users as a whole. The quality of an enterprise supply chain is often directly determined on comprehensive strength and competitiveness of the enterprise, how to improve management efficiency and quality of the supply chain is a difficult problem to be overcome, as market competition is increasingly strong, market environment is changed in a cloud mode, in the management of the supply chain, due to the fact that quality of customers is good and uneven, some customers delink goods for various reasons and even are unobtrusive, huge losses are incurred to companies, and therefore risk management of the customers is important when managing and controlling operation risks. Current customer management models are primarily manually rated and scored, typically by purchasing, business or business personnel to score the customer's performance and impression.
In the Chinese patent application No. CN202010389040.5, a method and a system for controlling the risk of a client based on a supply chain management platform are provided, client information in the supply chain management platform is utilized, and the trust level of the client is determined according to the historical order information, the grading level and the like of the client, so that the effects of optimizing client management and reducing the risk of the client are achieved, the fund risk caused by malicious debt of the client is avoided, and the situation that some high-quality clients are mistakenly abandoned due to temporary difficulties of the client is avoided, so that the client management level of the company is improved, and the operation risk of the company is reduced.
In the Chinese patent of invention with application number of CN201910736015.7, a customer risk control method and system based on a supply chain management platform are provided, customer information in the supply chain management platform is directly utilized, the credit rating of the customer is determined according to historical order information, grading rating and the like of the customer, and whether the current converted credit exceeds the authorized credit is judged to control the ordering authority of the customer, so that the effect of optimizing customer management and reducing the customer risk is achieved, the customer can be uniformly managed by utilizing the existing information, the customer can be subjected to credit operation according to the historical order information, grading and the like of the customer, and when the customer reaches or exceeds the credit rating, the customer can be subjected to operations such as limiting ordering, so that the customer risk is effectively controlled, the fund risk caused by malicious credit shortage of the customer can be avoided, and some high-quality customers can be avoided from being mistakenly abandoned due to temporary difficulties of the customer, thereby improving the customer management level of a company and reducing the operation risk of the company.
However, the above two comparison documents are not wide enough in collection range when customer information collection is performed, risk rating is not accurate enough, and meanwhile, processing modes for different types of customers are not good enough, and customers with higher value cannot be effectively maintained, so that customer use experience with higher value may be affected when controlling risk customers, even potential intention customer impressions are affected, and popularization of products is not utilized.
The present invention has been made in view of this.
Disclosure of Invention
The invention aims to solve the problems by providing a customer risk control method based on a building material supply chain management platform, which comprises the steps of acquiring customer information from multiple channels, namely acquiring information of the supply chain management platform and information of an off-line store, acquiring the information together through two channels, acquiring more comprehensive and full information, analyzing the customer information accurately, analyzing the risk assessment accuracy, classifying the customer information, classifying the customers with a certain risk as risk customers, classifying the customers without the risk as value customers, determining the risk level of the risk customers, analyzing the demands of the risk customers, determining the types of the customers through the analysis of the information, performing different authority management and risk control on different types of the customers, performing effective maintenance on the risk customers while ensuring the risk control on the risk customers, improving the viscosity of the customers, determining the risk level of the risk customers according to the customer information, managing the authority of the risk customers, analyzing the custom and browsing information of the client information, further performing management on the risk customers and popularization information, and performing the control on the risk management authority of the risk customers, and improving the service value of the risk customers.
The invention realizes the aim through the following technical proposal, and the customer risk control method based on the building material supply chain management platform comprises the following steps;
1. the method comprises the steps of acquiring client information from multiple channels, wherein the client information comprises information acquisition of a supply chain management platform and information acquisition of off-line stores, and the information is acquired by the two channels together, so that comprehensive and sufficient information acquisition can be realized, the client information is analyzed more accurately, and the accuracy of risk assessment is improved;
2. the method comprises the steps of analyzing client information, analyzing the client information, classifying clients with a certain risk as risk clients, classifying clients without risk as value clients, determining the risk level of the clients, analyzing the demands of the value clients, determining the types of the clients through the analysis of the information, carrying out different authority management and risk control on different types of clients, ensuring the risk control on the risk clients, simultaneously carrying out effective maintenance on the value clients in a targeted manner, and improving the viscosity of the clients;
3. and (3) managing the client authority, determining the risk level of the risk client according to the client information, managing the authority of the risk client, analyzing according to the client habit and browsing information of the value client, managing the authority and popularization information of the value client, managing the authority of the risk client and the value client in a targeted manner, and improving the service of the value client while guaranteeing the risk control.
Furthermore, the channel for acquiring the client information comprises information acquisition of a supply chain management platform and information acquisition of off-line stores, the information on the client is acquired through the supply chain management platform, the information of the client is acquired through the off-line stores, and comprehensive and sufficient information acquisition is realized through the cooperation of the information acquisition of the supply chain management platform and the off-line stores.
Further, the supply chain management platform comprises an information acquisition module and an information management module, wherein the information acquisition module comprises a client information acquisition module and a product information acquisition module, relevant information of clients is acquired through the client information acquisition module and used for risk assessment of the clients, and various information in the production process of building material products is acquired through the product information acquisition module and used for providing value clients or intention clients, so that the service of the clients is improved.
Further, the information management module comprises an information storage module and an information interaction module, the information storage module is used for storing various information in the commodity production process of customers and supply chains so as to facilitate information extraction and calling, the information interaction module is connected with the product information acquisition module and the customer information acquisition module through the wireless communication module, and the information interaction module is used for transmitting data acquired by the product information acquisition module for various information in the building material product production process to the value client side, so that higher-end service is provided for the value client, the value client can fully know the product supply chain purchased by the value client, meanwhile, the product production environment can be displayed for the intended client, and the purchase intention of the client is effectively improved.
Further, in the step of analyzing the customer information, specifically including risk analysis and demand analysis, the specific step is to analyze whether the customer information has risk or not, determine that the customer information does not have risk, then perform demand analysis, in the actual use process, define the customer information as a risk customer when the customer information has risk, then rate the risk according to the specific information, perform authority management of different effects according to different levels of risk, define the customer information as a value customer when the customer information does not have risk, and provide better and higher-end service for the customer information.
Further, the risk analysis method is to extract customer key information, specifically including commodity purchase information and after-sales processing information, wherein the commodity purchase information includes order quantity, order total amount, order interval time, payment time and arrears amount, the risk analysis is to score and determine the quality of customers according to business personnel or business personnel of the company, and collect current benefits, product sales volume and inventory of the customer company, market conditions and financial condition data of the company.
Further, in the step of analyzing the customer information, the method for analyzing the demand of the value customer is to collect online browsing information of the value customer, including browsing commodity content, browsing time, commodity information attention points and commodity price intervals, and determine the specific demand of the customer according to each item of data.
Further, in the step of customer rights management, the method specifically includes management of risk customers and management of value customers, the risk customers limit the maximum value of the commodity purchased by the risk customers, and the value customers unlock more rights for the risk customers and accurately expand demands of the risk customers.
The invention has the technical effects and advantages that: the method and the system acquire the client information from multiple channels, particularly comprise information acquisition of a supply chain management platform and information acquisition of off-line stores, and the information is acquired by the two channels together, so that more comprehensive and sufficient information acquisition can be realized, and further, the client information is analyzed more accurately, and the accuracy of risk assessment is improved.
The method comprises the steps of analyzing client information, classifying clients with a certain risk as risk clients, classifying clients without risk as value clients, determining the client risk level of the risk clients, analyzing the demands of the value clients, determining the types of the clients through the analysis of the information, performing different authority management and risk control on different types of clients, ensuring the risk control on the risk clients, simultaneously performing effective maintenance on the value clients in a targeted manner, and improving the viscosity of the clients.
The risk class of the risk client is determined according to the client information, the authority of the risk client is managed, the authority and the popularization information of the value client are managed by analyzing the client habit and the browsing information of the value client, the authority management is carried out on the risk client and the value client in a targeted mode, and the service of the value client is improved while the risk control is ensured.
Drawings
FIG. 1 is a flow chart of the present invention;
FIG. 2 is a system diagram of a supply chain management platform according to the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Please refer to fig. 1-2.
Example 1
A customer risk control method based on a building material supply chain management platform comprises the following steps;
1. customer information acquisition, namely acquiring customer information from multiple channels, wherein the customer information comprises information acquisition of a supply chain management platform and information acquisition of off-line stores, and the two channels acquire the information together, so that comprehensive and sufficient information acquisition can be realized, and further, accurate analysis is performed on the customer information, and the accuracy of risk assessment is improved.
2. The method comprises the steps of analyzing client information, analyzing the client information, classifying clients with a certain risk as risk clients, classifying clients without risk as value clients, determining the risk level of the clients, analyzing the demands of the value clients, determining the types of the clients through the analysis of the information, carrying out different authority management and risk control on the clients of different types, ensuring the risk control on the risk clients, simultaneously carrying out effective maintenance on the value clients in a targeted manner, and improving the viscosity of the clients.
3. And (3) managing the client authority, determining the risk level of the risk client according to the client information, managing the authority of the risk client, analyzing according to the client habit and browsing information of the value client, managing the authority and popularization information of the value client, managing the authority of the risk client and the value client in a targeted manner, and improving the service of the value client while guaranteeing the risk control.
The channel for acquiring the client information comprises information acquisition of a supply chain management platform and information acquisition of off-line stores, the information on the client is acquired through the supply chain management platform, the information of the client is acquired through the off-line stores, and comprehensive and sufficient information acquisition is realized through the cooperation of the information acquisition of the supply chain management platform and the off-line stores.
Example 2
A customer risk control method based on a building material supply chain management platform comprises the following steps:
1. customer information acquisition, namely acquiring customer information from multiple channels, wherein the customer information comprises information acquisition of a supply chain management platform and information acquisition of off-line stores, and the two channels acquire the information together, so that comprehensive and sufficient information acquisition can be realized, and further, accurate analysis is performed on the customer information, and the accuracy of risk assessment is improved.
2. The method comprises the steps of analyzing client information, analyzing the client information, classifying clients with a certain risk as risk clients, classifying clients without risk as value clients, determining the risk level of the clients, analyzing the demands of the value clients, determining the types of the clients through the analysis of the information, carrying out different authority management and risk control on the clients of different types, ensuring the risk control on the risk clients, simultaneously carrying out effective maintenance on the value clients in a targeted manner, and improving the viscosity of the clients.
3. And (3) managing the client authority, determining the risk level of the risk client according to the client information, managing the authority of the risk client, analyzing according to the client habit and browsing information of the value client, managing the authority and popularization information of the value client, managing the authority of the risk client and the value client in a targeted manner, and improving the service of the value client while guaranteeing the risk control.
The structure of the supply chain management platform is embodied on the basis of embodiment 1, the supply chain management platform comprises an information acquisition module and an information management module, the information acquisition module comprises a client information acquisition module and a product information acquisition module, relevant information of clients is acquired through the client information acquisition module and used for risk assessment of the clients, and various information in the production process of building material products is acquired through the product information acquisition module and used for providing value clients or intention clients, so that the service of the clients is improved.
The information management module comprises an information storage module and an information interaction module, wherein the information storage module is used for storing various information in the commodity production process of customers and supply chains so as to facilitate information extraction and calling, the information interaction module is connected with the product information acquisition module and the customer information acquisition module through the wireless communication module, and the information interaction module is used for transmitting data acquired by the product information acquisition module for various information in the production process of building materials to a value client, so that higher-end service is provided for the value client, the value client can know the product supply chain purchased by the value client more fully, meanwhile, the product production environment can be displayed for the customers, and the purchase intention of the customers is effectively improved.
Example 3
A customer risk control method based on a building material supply chain management platform comprises the following steps:
1. customer information acquisition, namely acquiring customer information from multiple channels, wherein the customer information comprises information acquisition of a supply chain management platform and information acquisition of off-line stores, and the two channels acquire the information together, so that comprehensive and sufficient information acquisition can be realized, and further, accurate analysis is performed on the customer information, and the accuracy of risk assessment is improved.
2. The method comprises the steps of analyzing client information, analyzing the client information, classifying clients with a certain risk as risk clients, classifying clients without risk as value clients, determining the risk level of the clients, analyzing the demands of the value clients, determining the types of the clients through the analysis of the information, carrying out different authority management and risk control on the clients of different types, ensuring the risk control on the risk clients, simultaneously carrying out effective maintenance on the value clients in a targeted manner, and improving the viscosity of the clients.
3. And (3) managing the client authority, determining the risk level of the risk client according to the client information, managing the authority of the risk client, analyzing according to the client habit and browsing information of the value client, managing the authority and popularization information of the value client, managing the authority of the risk client and the value client in a targeted manner, and improving the service of the value client while guaranteeing the risk control.
In the embodiment, the step of analyzing the customer information is further implemented on the basis of embodiment 1, in the step of analyzing the customer information, specifically including risk analysis and demand analysis, the specific steps are to analyze whether the customer information has risks or not, determine that the customer information does not have risks and then perform demand analysis, in the actual use process, the customer information is defined as a risk customer when the customer information has risks, then the customer information is rated according to the specific information, rights management with different effects is performed according to different levels of risks, the customer information is defined as a value customer when the customer information does not have risks, and meanwhile, better and higher-end services are provided for the customer information.
Example 4
A customer risk control method based on a building material supply chain management platform comprises the following steps:
1. customer information acquisition, namely acquiring customer information from multiple channels, wherein the customer information comprises information acquisition of a supply chain management platform and information acquisition of off-line stores, and the two channels acquire the information together, so that comprehensive and sufficient information acquisition can be realized, and further, accurate analysis is performed on the customer information, and the accuracy of risk assessment is improved.
2. The method comprises the steps of analyzing client information, analyzing the client information, classifying clients with a certain risk as risk clients, classifying clients without risk as value clients, determining the risk level of the clients, analyzing the demands of the value clients, determining the types of the clients through the analysis of the information, carrying out different authority management and risk control on the clients of different types, ensuring the risk control on the risk clients, simultaneously carrying out effective maintenance on the value clients in a targeted manner, and improving the viscosity of the clients.
3. And (3) managing the client authority, determining the risk level of the risk client according to the client information, managing the authority of the risk client, analyzing according to the client habit and browsing information of the value client, managing the authority and popularization information of the value client, managing the authority of the risk client and the value client in a targeted manner, and improving the service of the value client while guaranteeing the risk control.
The risk analysis method is further implemented on the basis of embodiment 1, and is to extract customer key information, specifically including commodity purchase information and after-sales processing information, where the commodity purchase information includes order quantity, order total amount, order interval time, payment time and arrears amount, and the risk analysis determines the quality of the customer according to the business personnel or business personnel of the company, and collects the current benefit, product sales volume and inventory, market conditions of the customer company, and financial condition data of the company.
Example 5
A customer risk control method based on a building material supply chain management platform comprises the following steps;
1. customer information acquisition, namely acquiring customer information from multiple channels, wherein the customer information comprises information acquisition of a supply chain management platform and information acquisition of off-line stores, and the two channels acquire the information together, so that comprehensive and sufficient information acquisition can be realized, and further, accurate analysis is performed on the customer information, and the accuracy of risk assessment is improved.
2. The method comprises the steps of analyzing client information, analyzing the client information, classifying clients with a certain risk as risk clients, classifying clients without risk as value clients, determining the risk level of the clients, analyzing the demands of the value clients, determining the types of the clients through the analysis of the information, carrying out different authority management and risk control on the clients of different types, ensuring the risk control on the risk clients, simultaneously carrying out effective maintenance on the value clients in a targeted manner, and improving the viscosity of the clients.
3. And (3) managing the client authority, determining the risk level of the risk client according to the client information, managing the authority of the risk client, analyzing according to the client habit and browsing information of the value client, managing the authority and popularization information of the value client, managing the authority of the risk client and the value client in a targeted manner, and improving the service of the value client while guaranteeing the risk control.
The maintenance method of the value customer is further implemented on the basis of embodiment 1, and the channels for obtaining the customer information include information obtaining of a supply chain management platform and information obtaining of off-line stores, the information on the customer line is obtained through the supply chain management platform, information of the customer is collected through the off-line stores, and comprehensive and sufficient information collection is achieved through cooperation of the information obtaining of the customer and the off-line stores.
In the step of customer information analysis, the method for analyzing the demands of the value customers is to collect online browsing information of the value customers, wherein the online browsing information comprises commodity content browsing, browsing time, commodity information attention points and commodity price intervals, and the specific demands of the customers are determined according to various data.
In the step of customer right management, the method specifically comprises the steps of management of risk customers and management of value customers, wherein the risk customers limit the maximum value of the commodity purchased by the risk customers, and the value customers unlock more rights for the risk customers and accurately expand the demands of the risk customers.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned.
Furthermore, it should be understood that although the present disclosure describes embodiments, not every embodiment is provided with a separate embodiment, and that this description is provided for clarity only, and that the disclosure is not limited to the embodiments described in detail below, and that the embodiments described in the examples may be combined as appropriate to form other embodiments that will be apparent to those skilled in the art.

Claims (9)

1. A customer risk control method based on a building material supply chain management platform is characterized by comprising the following steps of;
1. customer information acquisition, namely acquiring customer information from multiple channels;
2. the method comprises the steps of analyzing client information, analyzing the client information, classifying clients into risk clients, classifying clients with certain risks into value clients, determining client risk levels for the risk clients, and carrying out demand analysis on the value clients;
3. and (3) managing the client authority, wherein the risk level of the risk client is determined according to the client information, the authority of the risk client is managed, and the authority and the popularization information of the value client are managed by analyzing the client habit and the browsing information of the value client.
2. The customer risk control method based on the building material supply chain management platform of claim 1, wherein: the channel for obtaining the customer information comprises information obtaining of a supply chain management platform and information obtaining of off-line stores.
3. The customer risk control method based on the building material supply chain management platform of claim 1, wherein: the supply chain management platform comprises an information acquisition module and an information management module, wherein the information acquisition module comprises a client information acquisition module and a product information acquisition module.
4. A customer risk control method based on a building material supply chain management platform according to claim 3, wherein: the information management module comprises an information storage module and an information interaction module, and the information interaction module is connected with the product information acquisition module and the client information acquisition module through a wireless communication module.
5. The customer risk control method based on the building material supply chain management platform of claim 1, wherein: in the step of analyzing the customer information, the risk analysis and the demand analysis are specifically included, wherein the specific step is to analyze whether the customer information has risk or not, and then to analyze the demand after determining that the customer information does not have risk.
6. The customer risk control method based on the building material supply chain management platform of claim 1, wherein: the risk analysis method is used for extracting customer key information, and specifically comprises commodity purchase information and after-sales processing information.
7. The customer risk control method based on the building material supply chain management platform of claim 6, wherein: the commodity purchase information comprises order quantity, order total amount, order interval time, payment time and arrears amount, the risk analysis is determined by scoring the quality of the clients according to business personnel or business personnel of the company, and meanwhile, the current benefit, product sales volume and inventory of the client company, market quotation and financial condition data of the company are collected.
8. The customer risk control method based on the building material supply chain management platform of claim 1, wherein: in the step of customer information analysis, the method for analyzing the demands of the value customers is to collect online browsing information of the value customers, wherein the online browsing information comprises commodity content browsing, browsing time, commodity information attention points and commodity price intervals, and the specific demands of the customers are determined according to various data.
9. The customer risk control method based on the building material supply chain management platform of claim 1, wherein: in the step of customer right management, the method specifically comprises the steps of management of risk customers and management of value customers, wherein the risk customers limit the maximum value of the commodity purchased by the risk customers, and the value customers unlock more rights for the risk customers and accurately expand the demands of the risk customers.
CN202310113104.2A 2023-02-15 2023-02-15 Customer risk control method based on building material supply chain management platform Pending CN116307693A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117910804A (en) * 2024-01-31 2024-04-19 广东寰讯信息股份有限公司 Risk prevention sensing method and system based on big data and multi-mode intelligent algorithm

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117910804A (en) * 2024-01-31 2024-04-19 广东寰讯信息股份有限公司 Risk prevention sensing method and system based on big data and multi-mode intelligent algorithm

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