CN115022721A

CN115022721A - Content display method and device, electronic equipment and storage medium

Info

Publication number: CN115022721A
Application number: CN202210611171.2A
Authority: CN
Inventors: 高磊; 杨柯
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2022-05-31
Filing date: 2022-05-31
Publication date: 2022-09-06
Anticipated expiration: 2042-05-31
Also published as: CN115022721B

Abstract

The disclosure relates to a content display method, a content display device, an electronic device and a storage medium, belonging to the technical field of internet, wherein the method comprises the following steps: displaying first content in a playing page based on a target content data stream, and displaying second content based on the target content data stream in response to a refresh operation; and responding to the return display operation in the playing page, and displaying the first content based on the cache data corresponding to the first content. Through the technical scheme, the content displayed before the refreshing operation occurs can be quickly and timely returned in response to the returning of the displaying operation after the page is refreshed, the user does not need to switch the page for many times, the content can be found back for the user in real time in the playing page, the operation path of the user is greatly shortened, and the human-computer interaction efficiency is effectively improved.

Description

Content display method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a content display method and apparatus, an electronic device, and a storage medium.

Background

Information flow (feed) is a form of content presentation. The content platform aggregates the content in which the user is interested into information flow and continuously presents the information flow to the user in a single page. The user can obtain the latest content by refreshing the page. For example, the video platform may display a video on the recommendation page, and the user slides down to refresh the recommendation page, so that the latest recommended video may be obtained.

However, after a page refresh, the content viewed by the user before the refresh is difficult to retrieve. Currently, a user needs to switch to a personal setting page to retrieve content from a historical browsing record. Although the purpose of retrieving the content can be achieved through the process, the user needs to perform multiple operations among a plurality of pages, the operation path is too long, and the human-computer interaction efficiency is very low. Therefore, a content display method is needed to effectively improve the human-computer interaction efficiency.

Disclosure of Invention

The present disclosure provides a content display method, device, electronic device, and storage medium, which can shorten an operation path of a user and effectively improve human-computer interaction efficiency. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided a content presentation method, including:

displaying the first content on the playing page based on the target content data stream;

in response to a refresh operation in the playback page, presenting second content in the playback page based on the target content data stream;

and responding to the return showing operation in the playing page, and showing the first content in the playing page based on the cache data corresponding to the first content.

In one possible embodiment, after the presenting the second content in the playing page based on the target content data stream in response to the refresh operation in the playing page, the method further includes:

and displaying prompt information in the playing page, wherein the prompt information indicates the returning display operation.

In one possible embodiment, the presenting the prompt information in the playing page includes:

displaying a content prompt list in the playing page, wherein the content prompt list indicates a plurality of contents displayed in the playing page within a preset time period;

the return presentation operation includes a selection operation of the first content in the content prompt list.

and displaying a return display control in the playing page, wherein the return display operation comprises a trigger operation on the return display control.

In one possible implementation manner, the remaining presentation time of the return presentation control in the playing interface is presented in the return presentation control.

In one possible implementation, the prompt message shows a target area in the playing page, where the target area is an area in the playing interface that is not used for showing content.

in the playing page, the action direction of the return presentation operation is indicated with a dynamic effect.

In one possible embodiment, the presenting the first content in the playing page based on the cache data corresponding to the first content in response to the return presentation operation in the playing page includes:

and displaying the first content in the playing page based on the cache data corresponding to the first content and the historical display progress of the first content under the condition that the first content cache is completed.

under the condition that the first content is not cached completely, continuing to load the first content based on the caching progress of the first content;

and displaying the first content from the beginning in the playing page based on the cache data corresponding to the first content.

In one possible embodiment, the method further comprises:

updating object data corresponding to the return showing operation based on the content type of the first content to acquire a content data stream matched with the content type preferred by the object of the return showing operation, wherein the object data indicates the content type preferred by the object;

content presentation is performed based on the content data stream.

In one possible implementation, the content data stream is determined based on a plurality of third contents, and the matching degree of the content tags of the plurality of third contents and the content type included in the object data meets a target condition.

According to a second aspect of embodiments of the present disclosure, there is provided a content presentation device, the device including:

a presentation unit configured to perform presentation of first content on a play page based on the target content data stream;

a refresh unit configured to perform presentation of second content in the play page based on the target content data stream in response to a refresh operation in the play page;

and the return unit is configured to execute the return showing operation responding to the play page, and show the first content in the play page based on the cache data corresponding to the first content.

In one possible embodiment, the apparatus further comprises:

and the prompting unit is configured to display prompting information in the playing page, and the prompting information indicates the returning display operation.

In one possible embodiment, the prompting unit is configured to perform:

In one possible implementation, the prompt message is displayed in a target area in the playing page, where the target area is an area that is not used for displaying content in the playing interface.

In one possible embodiment, the prompting unit is configured to perform:

in the playing page, the action direction of the return presentation operation is indicated by a dynamic effect.

In one possible embodiment, the return unit is configured to perform:

In one possible embodiment, the apparatus further comprises:

an updating unit configured to update object data corresponding to the return presentation operation based on the content type of the first content to obtain a content data stream matching the content type preferred by the object of the return presentation operation, wherein the object data indicates the content type preferred by the object;

the presentation unit is configured to perform a presentation of the content based on the content data stream.

According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:

one or more processors;

a memory for storing the processor executable program code;

wherein the processor is configured to execute the program code to implement the content presentation method described above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium including: the program code in the computer readable storage medium, when executed by a processor of an electronic device, enables the electronic device to perform the above-described content presentation method.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising one or more instructions for execution by one or more processors of an electronic device, such that the electronic device is capable of performing the content presentation method described above.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an implementation environment of a content presentation method according to an example embodiment;

FIG. 2 is a flow diagram illustrating a method of content presentation in accordance with an exemplary embodiment;

FIG. 3 is a flow diagram illustrating a method of content presentation in accordance with an exemplary embodiment;

FIG. 4 is a schematic diagram illustrating a play page refresh process in accordance with an exemplary embodiment;

FIG. 5 is a schematic illustration of a prompt message shown in accordance with an exemplary embodiment;

FIG. 6 is a block diagram illustrating a content presentation device according to an example embodiment;

fig. 7 is a block diagram illustrating a structure of a terminal according to an exemplary embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Fig. 1 is a schematic diagram of an implementation environment of a content presentation method according to an exemplary embodiment, and referring to fig. 1, the implementation environment includes: a terminal 110 and a server 120.

The terminal 110 can display content in a playing page, wherein the content may include pictures, texts, audio, video, and the like. Optionally, the terminal 110 can obtain a content data stream from the server 120, so as to present the content in the playing page based on the content data stream, wherein the content data stream includes data obtained by encoding the content. Optionally, the terminal presents the new content in the play page in response to the refresh operation. Optionally, the terminal 110 runs an application program supporting content presentation, for example, an application program playing a short video or presenting a content such as an album for the user on a video recommendation page, and the application program responds to a refresh operation of the user to present a new set of content recommended for the user on the video recommendation page. In some embodiments, the terminal 110 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, a laptop computer, and the like, the terminal 110 has a communication function and can access the internet, and the terminal 110 may be generally referred to as one of a plurality of terminals, and this embodiment is only illustrated by the terminal 110.

The server 120 can serve as a content service platform for providing the terminal 110 with content to be presented to the user in the form of content data stream. In some embodiments, the server 120 may be an independent physical server, a server cluster or a distributed file system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, a cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a Content Delivery Network (CDN), a big data and artificial intelligence platform, and the like.

The terminal 110 and the server 120 may be directly or indirectly connected through wired or wireless communication, which is not limited in the embodiment of the present disclosure. In some embodiments, the number of the terminals 110 and the servers 120 may be more or less, and the embodiment of the disclosure does not limit this. Of course, the server 120 may also include other functional servers in order to provide more comprehensive and diversified services.

It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data for analysis, stored data, displayed data, etc.) and signals referred to in this disclosure are authorized by the user or fully authorized by various parties, and the collection, use and processing of the relevant data is required to comply with relevant laws and regulations and standards in relevant countries and regions. For example, all of the content referred to in this disclosure is obtained with sufficient authorization.

Fig. 2 is a flowchart illustrating a content presentation method according to an exemplary embodiment, which is performed by the server as shown in fig. 2 and includes the following steps:

in step 201, the terminal presents the first content on the play page based on the target content data stream.

The content may include pictures, text, audio, video, and the like. In some embodiments, the first content is multimedia content, for example, the first content may be a video, and may also be a sound atlas composed of a plurality of pictures and audio, which is not limited by the present disclosure.

The target content data stream includes data obtained by encoding a plurality of contents, for example, audio and video data obtained by performing audio encoding, video encoding, audio and video mixing, and packaging and encapsulating on a video file.

The playing interface is a page used for displaying content on the terminal, for example, a short video application used for browsing content is run on the terminal, and the playing page is a video recommendation page for displaying a short video to a user in the short video application.

In step 202, the terminal presents the second content in the play page based on the target content data stream in response to a refresh operation in the play page.

Wherein the refresh operation indicates that new content is to be presented in the play page. In some embodiments, the refresh operation refers to: and clicking the selected page label in the label bar of the playing page. The tab bar may be located at the top or the bottom of the playing page, which is not limited in this disclosure. In other embodiments, the refresh operation refers to: and when the content currently played by the playing page is the first content played this time, performing downslide operation in the playing page.

It should be noted that the above description of the refresh operation is only exemplary, and the refresh operation may also be in other forms according to different settings, which is not limited by the present disclosure.

Wherein the target content data stream corresponds to a plurality of contents transmitted to the terminal in real time. The terminal responds to the refresh operation and shows the second content in the plurality of contents based on the target content data stream.

In step 203, the terminal responds to the return presentation operation in the playing page, and presents the first content in the playing page based on the cache data corresponding to the first content.

Wherein the return show operation indicates to return to the last content from the second content, that is, the first content shown before the refresh operation occurs.

The cache data is data stored locally by the terminal based on the target content data stream, and can be used for displaying the first content. In some embodiments, the cache data is stored in a buffer area of the terminal, and the terminal, in response to the return presentation operation, directly reads the cache data corresponding to the first content from the buffer area, so as to present the first content in the playing page, thereby achieving the purpose of quickly returning from the second content to the first content.

Through the technical scheme provided by the embodiment of the disclosure, the content displayed before the refreshing operation occurs can be quickly and timely returned in response to the returning of the displaying operation after the page is refreshed, the user does not need to switch the page for many times, the content can be found for the user in real time in the playing page, the operation path of the user is greatly shortened, and the human-computer interaction efficiency is effectively improved.

Fig. 2 is only a basic flow of the present disclosure, and the following further explains a scheme provided by the present disclosure, where the terminal is the terminal 110, and the server is the server 120. Fig. 3 is a flowchart illustrating a content presentation method according to an exemplary embodiment, which is performed by a terminal, as shown in fig. 3, and includes the steps of:

in step 301, the terminal acquires a target content data stream.

Wherein the definition of the target content data stream refers to step 201.

In some embodiments, the terminal sends a content acquisition request to the server to acquire the target content data stream from the server. Illustratively, the terminal runs a short video application program, and the terminal responds to the opening of the short video application program by a user and sends a short video acquisition request to the server; and the server returns audio and video data streams for displaying the short video in the video recommendation page to the terminal according to the short video acquisition request.

In step 302, the terminal presents the first content on a play page based on the target content data stream.

This step refers to step 201.

In some embodiments, the terminal loads the first content based on the target content data stream. Wherein the process of loading the first content comprises: based on the target content data stream, the first content is stored in a local buffer area in the form of cache data. Based on this, the terminal reads the cache data corresponding to the first content from the buffer area, and parses the cache data based on the data format corresponding to the cache data, so as to display the first content in the playing page. In some embodiments, the first content is Video, and the data format is a Video format, such as Audio Video Interleaved (AVI) and multimedia Variable Bit Rate (RMVB). In other embodiments, the first content is an atlas, and the data format is an image format, such as Moving Pictures Experts Group (MPEG) and Multi-Protocol Encapsulation (MPE). The processor of the terminal can directly read data from the cache region at high speed, so that the loading time consumed in the content display process is reduced.

In step 303, the terminal presents the second content in the play page based on the target content data stream in response to a refresh operation in the play page.

This step refers to step 202.

For ease of understanding, the embodiment of the present disclosure provides a schematic diagram of a playing page refreshing process, see fig. 4. As shown in fig. 4 (a), the first content is being presented in the playing page 400, and the bottom tab column 410 of the playing page 400 includes four page tabs: page tag "home", page tag "pick", page tag "message", and page tag "me"; the page tag 'selection' is in a selected state, and indicates that the content currently displayed on the playing interface belongs to a 'selection' type; as shown in fig. 4 (b), in response to the click operation on the page tag "pick", the upper right corner of the playing page 400 shows a refresh indicator 420, and the refresh indicator 420 indicates that refreshing is being performed to show the second content on the playing page 400; as shown in fig. 4 (c), the second content is being presented in the play page 400.

In step 304, the terminal presents prompt information in the playing page, the prompt information indicates to return to the presenting operation, and step 305 and step 307 are executed.

In the embodiment of the present disclosure, by displaying the prompt information in the playing page, it is indicated that the second content currently displayed can be returned to the previous content through the return displaying operation, that is, the first content displayed before the refreshing operation occurs.

In some embodiments, the terminal presents the prompt information in the playing page in the form of a content prompt list, where the content prompt list indicates a plurality of contents that have been presented in the playing page within a preset time period, that is, the plurality of contents are contents that have been presented within a preset time period before the refresh operation occurs. In this example, the return presentation operation is a selection operation of the first content in the content hint list. In some embodiments, the content hint list indicates the plurality of content presented above by presenting content titles. In such an example, the content title of the first content may be highlighted to indicate that the first content is the last presented content. In some embodiments, the terminal can return any presented content in the content prompt list in response to selecting the selected content, and the present disclosure does not limit the functionality of the content prompt list. Based on the method, the selectable space of the user is expanded according to the content which can be returned within a longer time range and provided for the user, and therefore the user experience is effectively improved.

In other embodiments, the terminal presents the prompt in the play page in the form of a return presentation control. In such an example, the return presentation operation comprises a trigger operation on the return presentation control. Based on the method, the function of returning the content can be provided for the user in a control interaction mode, and the human-computer interaction experience in the content display process is improved.

In other embodiments, the remaining display duration of the return display control in the playing interface is displayed in the return display control. The total display duration of the returned display control may be set by the user, or may be calculated by the terminal based on the historical decision duration of the user, for example, based on the usage record of the user for other function controls, the average duration from the start of displaying the function control to the operation of the user is counted. Based on the method, the remaining time for the user to continue to make decisions can be indicated, the user is prevented from missing the opportunity of returning the content, the returning display control can be folded at a proper time point, and the overall effect of content display is not influenced.

It should be noted that the usage records of the other function controls by the user are obtained or stored under the condition of sufficient authorization of the user.

In some embodiments, the prompt message is displayed in a target area in the playing page, where the target area is an area that is not used for displaying content in the playing interface, so that the user is prompted to return to the last displayed content without blocking content display, thereby ensuring normal display of the content.

In some embodiments, the terminal presents the prompt in the form of a dynamic effect. Illustratively, the terminal indicates, in the playing page, the action direction of the return presentation operation in a dynamic effect, and indicates, in a text content, that the second content currently presented can be returned to the previous content through the return presentation operation, that is, the first content presented before the refresh operation occurs. Based on this, the returning display operation can be indicated by combining the text description and the dynamic effect, the guiding strength and the interesting degree of the prompt message are increased, and the user experience is further improved.

To facilitate understanding of the above process of presenting the prompt message, the embodiment of the present disclosure provides a schematic diagram of the prompt message, see fig. 5. As shown in fig. 5 (a), the second content is being presented in the playing interface, and in a background area which is not used for presenting the second content at the upper right of the playing interface, a content prompt list 510 is presented, the content prompt list includes a plurality of content titles, wherein a content title a corresponding to the first content is highlighted; as shown in fig. 5 (b), a second content is being presented in the playing interface, and in a background area which is not used for presenting the second content at the upper right of the playing interface, a return presentation control 520 is presented, in which the indicative characters "go back to last video" and a remaining presentation time length "5 s" (5 seconds) are presented; as shown in fig. 5 (c), the second content is being presented in the playing interface, and in the background area at the upper right of the playing interface not used for presenting the second content, a prompt message 530 is presented, where the prompt message 530 includes text "pull-down back to last video" indicating a return presentation operation and a dynamic arrow indicating that the action direction of the return presentation operation is downward.

In step 305, in response to the return presentation operation in the playing page, the terminal obtains the cache data corresponding to the first content.

Wherein the definition of the cache data refers to step 203.

In some embodiments, the terminal reads the cache data corresponding to the first content from the buffer area in response to the return presentation operation. In some embodiments, the buffer area is a memory space occupied by an application program corresponding to the playing page, the cache data corresponding to the first content is stored in a designated directory in the memory space according to a designated storage path, and the terminal responds to the return presentation operation and obtains the cache data from the designated directory according to the designated storage path. Based on this, the stored cache data is directly read to show the content, and the first content can be timely and quickly returned.

In some embodiments, the buffered content and the uncached content are stored in different directories in the buffer area of the terminal based on different storage paths, for example, the buffered content is stored in a media (media) directory, and the uncached content is stored in a temporary storage (temp) directory. Therefore, cache data corresponding to contents in different cache states can be efficiently managed.

In step 306, the terminal displays the first content in the playing page based on the cache data corresponding to the first content.

The present step principle refers to step 302.

In some embodiments, the terminal may be capable of determining whether the first content is completely cached based on a directory in which the cache data is located, for example, if the cache data corresponding to the first content is stored in the media directory, the first content is completely cached; and if the cache data corresponding to the first content is stored in the temp directory, the first content is not cached completely.

In some embodiments, in a case that the first content caching is completed, the terminal displays the first content in the playing page based on the caching data corresponding to the first content and the historical display progress of the first content. In some embodiments, the historical presentation progress includes a presentation progress when the first content was last presented, that is, a progress of presenting the first content before the refresh operation occurred. The history display progress is a video playing progress under the condition that the first content is a video, and the history display progress comprises a playing progress of audio in a sound atlas and a switching progress of pictures in the sound atlas under the condition that the first content is the sound atlas. Based on this, can directly return to the position that first content has been demonstrated to when returning a content fast, seamless joint goes up user's browsing progress at that time, need not user's manual adjustment, has effectively promoted human-computer interaction efficiency.

In other embodiments, in a case that the first content is not cached completely, the terminal continues to load the first content based on the caching progress of the first content; and displaying the first content from the beginning in the playing page based on the cache data corresponding to the first content. In such an example, since the first content has been cached in a part, the terminal reads the cached size of the cached data, and the remaining part can be loaded from the cached location according to a field indicating the full size of the first content, for example, a range field. Based on the method, the terminal can directly start to display the first content based on the cached cache data without waiting for the completion of content caching, and load the rest content, so that the fast and smooth content browsing experience is provided in a 'playing while playing' mode, and the human-computer interaction efficiency is further improved.

In step 307, in response to the return presentation operation in the playing page, the terminal updates the object data corresponding to the return presentation operation based on the content type of the first content to obtain a content data stream matching the content type preferred by the object of the return presentation operation, where the object data indicates the content type preferred by the object.

In some embodiments, the content type indicates a domain to which the content relates, e.g., a cultural knowledge class, a lifestyle skill class, or a travel class; in other embodiments, the content type indicates an authoring form of the content, such as a live action class, an animation class, and a clip authoring class, or a composite authoring class that includes animation and live action.

In the embodiment of the present disclosure, the return presentation operation indicates a preference for the first content, and therefore, the content type of the first content is the content type preferred by the object. It will be appreciated that the return to show operation will be triggered after the refresh operation is triggered, due to the preference for the first content. In the example where the terminal runs an application that presents content, the object is also the user of the application.

In some embodiments, the object data is updated by adding the content type of the first content to the object data of the object. Based on this, the terminal can synchronize the updated object data to the server, so that the server determines the content data stream based on the updated object data, and further, the terminal can display the content based on the content data stream. In some embodiments, the content data stream is determined based on a plurality of third contents whose content tags match the content type included in the object data to satisfy a target condition. Next, a process of determining the content data stream by the server is described, which includes the following steps 1 and 2:

in step 1, the server determines a plurality of third contents based on the content type included in the object data, and the matching degree of the content tags of the plurality of third contents and the content type is ordered to be positioned at the front target position.

In some embodiments, the server can search for content in a specified domain classification based on the content type, so as to further compare content tags of a plurality of contents to be selected with the content type of the first content under the domain classification to determine the third content with the matching degree ordering at the top target position. In some embodiments, the third contents are sorted based on the matching degree, that is, the third contents are presented in the terminal in the order.

In step 2, the server acquires the plurality of third contents based on the content links of the plurality of third contents, encodes the plurality of third contents, and generates the content data stream.

In some embodiments, the content database of the server stores original files corresponding to a plurality of contents, and the content link is a storage address of the original file in the content database. After determining the plurality of third contents, the server acquires an original file of the third contents based on the content links of the third contents, and encodes and compresses the original file of the third contents to generate the content data stream.

In some embodiments, this step is performed after step 306, so as to obtain richer information to update the object data according to the interactive operation on the first content, for example, the collecting operation and the commenting operation on the first content. In some embodiments, the content type of the first content is set to have a higher priority in the object data than the content types that are not already collected, according to the collection operation for the first content.

Through the technical scheme provided by the embodiment of the disclosure, the content displayed before the refreshing operation occurs can be quickly and timely returned in response to the returning of the displaying operation after the page is refreshed, the user does not need to switch the page for many times, the content can be found for the user in real time in the playing page, the operation path of the user is greatly shortened, and the human-computer interaction efficiency is effectively improved. Moreover, the display return operation can be indicated by various effects through the display prompt information, so that the prompt guidance is provided for the user, and the user experience is effectively improved. Furthermore, according to the technical scheme of the embodiment of the disclosure, under the scene that the content is displayed in the form of information flow in a single page, a fault tolerance mechanism for the refresh operation is realized, the mode that the content can be returned can be indicated in time through the prompt message, and positive feedback can be provided for the user in real time in the playing page under the condition that the user mistakenly touches the display to cause refresh, so that the operation fault tolerance rate for the user is improved, and the human-computer interaction efficiency is effectively improved.

FIG. 6 is a block diagram illustrating a content presentation device according to an example embodiment. Referring to fig. 6, the apparatus includes:

a presentation unit 601 configured to perform presentation of first content on a play page based on the target content data stream;

a refresh unit 602 configured to perform presentation of second content in the play page based on the target content data stream in response to a refresh operation in the play page;

a returning unit 603 configured to perform, in response to a return presentation operation in the playing page, presentation of the first content in the playing page based on the cache data corresponding to the first content.

In one possible embodiment, the apparatus further comprises:

In one possible embodiment, the prompting unit is configured to perform:

In a possible implementation, the return unit 603 is configured to perform:

In a possible implementation, the returning unit 603 is configured to perform:

In one possible embodiment, the apparatus further comprises:

the presentation unit 601 is configured to perform a presentation of content based on the content data stream.

Through the technical scheme provided by the embodiment of the disclosure, the content displayed before the refreshing operation occurs can be quickly and timely returned in response to the returning of the displaying operation after the page is refreshed, the user does not need to switch the page for many times, the content can be found for the user in real time in the playing page, the operation path of the user is greatly shortened, and the human-computer interaction efficiency is effectively improved. Moreover, the display return operation can be indicated by various effects through the display prompt information, so that the prompt guidance is provided for the user, and the user experience is effectively improved. Furthermore, according to the technical scheme of the embodiment of the disclosure, under the scene that the content is displayed in the single page in the form of information flow, a fault tolerance mechanism for the refresh operation is realized, the mode that the content can be returned can be indicated through the prompt information in time, and forward feedback can be provided for the user in real time in the playing page under the condition that the user mistakenly touches the display to cause the refresh, so that the operation fault tolerance rate for the user is improved, and the human-computer interaction efficiency is effectively improved.

It should be noted that: in the content display apparatus provided in the foregoing embodiment, when the corresponding steps are executed, only the division of the functional modules is illustrated, and in practical applications, the functions may be distributed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the content display apparatus and the content display method provided by the above embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.

In an embodiment of the present disclosure, an electronic device is further provided, where the electronic device includes a processor and a memory, and the memory is used to store at least one computer program, and the at least one computer program is loaded and executed by the processor to implement the content presentation method described above.

Taking an electronic device as an example of a terminal, fig. 7 is a block diagram of a structure of a terminal according to an exemplary embodiment, and referring to fig. 7, a terminal 700 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion video Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion video Experts compression standard Audio Layer 4), a notebook computer, or a desktop computer. Terminal 700 may also be referred to by other names such as user equipment, portable terminal, laptop terminal, desktop terminal, and so on.

In general, terminal 700 includes: a processor 701 and a memory 702.

The processor 701 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so on. The processor 701 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 701 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also called a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 701 may be integrated with a GPU (Graphics Processing Unit) which is responsible for rendering and drawing the content required to be displayed by the display screen. In some embodiments, the processor 701 may further include an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.

Memory 702 may include one or more computer-readable storage media, which may be non-transitory. Memory 702 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in the memory 702 is used to store at least one program code, which is used to be executed by the processor 701 to implement the processes executed by the terminal in the online table sharing method provided by the method embodiments in the present disclosure.

In some embodiments, the terminal 700 may further optionally include: a peripheral interface 703 and at least one peripheral. The processor 701, the memory 702, and the peripheral interface 703 may be connected by buses or signal lines. Various peripheral devices may be connected to the peripheral interface 703 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 704, a display screen 705, a camera assembly 706, an audio circuit 707, a positioning component 708, and a power source 709.

The peripheral interface 703 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 701 and the memory 702. In some embodiments, processor 701, memory 702, and peripheral interface 703 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 701, the memory 702, and the peripheral interface 703 may be implemented on separate chips or circuit boards, which are not limited by the embodiments of the disclosure.

The Radio Frequency circuit 704 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 704 communicates with communication networks and other communication devices via electromagnetic signals. The rf circuit 704 converts an electrical signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electrical signal. In some embodiments, the radio frequency circuitry 704 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuitry 704 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: metropolitan area networks, various generation mobile communication networks (2G, 3G, 4G, and 5G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 704 may also include NFC (Near Field Communication) related circuits, which are not limited by this disclosure.

The display screen 705 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 705 is a touch display screen, the display screen 705 also has the ability to capture touch signals on or over the surface of the display screen 705. The touch signal may be input to the processor 701 as a control signal for processing. At this point, the display 705 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 705 may be one, disposed on a front panel of the terminal 700; in other embodiments, the display 705 can be at least two, respectively disposed on different surfaces of the terminal 700 or in a foldable design; in other embodiments, the display 705 may be a flexible display disposed on a curved surface or a folded surface of the terminal 700. Even more, the display 705 may be arranged in a non-rectangular irregular pattern, i.e. a shaped screen. The Display 705 may be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or the like.

The camera assembly 706 is used to capture images or video. In some embodiments, camera assembly 706 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, the camera assembly 706 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp and can be used for light compensation under different color temperatures.

The audio circuitry 707 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 701 for processing or inputting the electric signals to the radio frequency circuit 704 to realize voice communication. For the purpose of stereo sound collection or noise reduction, a plurality of microphones may be provided at different portions of the terminal 700. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 701 or the radio frequency circuit 704 into sound waves. The loudspeaker can be a traditional film loudspeaker or a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, the audio circuitry 707 may also include a headphone jack.

The positioning component 708 is used to locate the current geographic Location of the terminal 700 for navigation or LBS (Location Based Service).

Power supply 709 is provided to supply power to various components of terminal 700. The power source 709 may be alternating current, direct current, disposable batteries, or rechargeable batteries. When power source 709 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery can also be used to support fast charge technology.

In some embodiments, terminal 700 also includes one or more sensors 710. The one or more sensors 710 include, but are not limited to: acceleration sensor 711, gyro sensor 712, pressure sensor 713, fingerprint sensor 714, optical sensor 715, and proximity sensor 716.

The acceleration sensor 711 can detect the magnitude of acceleration in three coordinate axes of a coordinate system established with the terminal 700. For example, the acceleration sensor 711 may be used to detect components of the gravitational acceleration in three coordinate axes. The processor 701 may control the display screen 705 to display the user page in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 711. The acceleration sensor 711 may also be used for acquisition of motion data of a game or a user.

The gyro sensor 712 may detect a body direction and a rotation angle of the terminal 700, and the gyro sensor 712 may cooperate with the acceleration sensor 711 to acquire a 3D motion of the terminal 700 by the user. From the data collected by the gyro sensor 712, the processor 701 may implement the following functions: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

Pressure sensors 713 may be disposed on a side frame of terminal 700 and/or underneath display 705. When the pressure sensor 713 is disposed on a side frame of the terminal 700, a user's grip signal on the terminal 700 may be detected, and the processor 701 performs right-left hand recognition or shortcut operation according to the grip signal collected by the pressure sensor 713. When the pressure sensor 713 is arranged at the lower layer of the display screen 705, the processor 701 controls the operability control on the UI page according to the pressure operation of the user on the display screen 705. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.

The fingerprint sensor 714 is used for collecting a fingerprint of a user, and the processor 701 identifies the identity of the user according to the fingerprint collected by the fingerprint sensor 714, or the fingerprint sensor 714 identifies the identity of the user according to the collected fingerprint. When the user identity is identified as a trusted identity, the processor 701 authorizes the user to perform relevant sensitive operations, including unlocking a screen, viewing encrypted information, downloading software, paying, changing settings, and the like. The fingerprint sensor 714 may be disposed on the front, back, or side of the terminal 700. When a physical button or a vendor Logo is provided on the terminal 700, the fingerprint sensor 714 may be integrated with the physical button or the vendor Logo.

The optical sensor 715 is used to collect the ambient light intensity. In one embodiment, the processor 701 may control the display brightness of the display screen 705 based on the ambient light intensity collected by the optical sensor 715. Specifically, when the ambient light intensity is high, the display brightness of the display screen 705 is increased; when the ambient light intensity is low, the display brightness of the display screen 705 is adjusted down. In another embodiment, processor 701 may also dynamically adjust the shooting parameters of camera assembly 706 based on the ambient light intensity collected by optical sensor 715.

A proximity sensor 716, also referred to as a distance sensor, is typically disposed on a front panel of the terminal 700. The proximity sensor 716 is used to collect a distance between the user and the front surface of the terminal 700. In one embodiment, when the proximity sensor 716 detects that the distance between the user and the front surface of the terminal 700 gradually decreases, the processor 701 controls the display 705 to switch from the bright screen state to the dark screen state; when the proximity sensor 716 detects that the distance between the user and the front surface of the terminal 700 is gradually increased, the processor 701 controls the display 705 to switch from the breath-screen state to the bright-screen state.

Those skilled in the art will appreciate that the configuration shown in fig. 7 is not intended to be limiting of terminal 700 and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be used.

In an exemplary embodiment, a computer readable storage medium including a program code, such as a memory 702 including a program code, which is executable by the processor 701 of the terminal 700 to perform the content presentation method is also provided. Alternatively, the computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a Compact-Disc Read-Only Memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided that includes one or more instructions for execution by one or more processors of an electronic device to enable the electronic device to perform the above-described content presentation method.

In some embodiments, the computer program according to the embodiments of the present disclosure may be deployed to be executed on one electronic device, or on a plurality of electronic devices located at one site, or on a plurality of electronic devices distributed at a plurality of sites and interconnected by a communication network, and the plurality of electronic devices distributed at the plurality of sites and interconnected by the communication network may constitute a block chain system.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for presenting content, the method comprising:

in response to a refresh operation in the playing page, displaying second content in the playing page based on the target content data stream;

and responding to the return display operation in the playing page, and displaying the first content in the playing page based on the cache data corresponding to the first content.

2. The content presentation method according to claim 1, wherein after said presenting second content in the play page based on the target content data stream in response to the refresh operation in the play page, the method further comprises:

3. The content presentation method according to claim 2, wherein the presenting of the prompt information in the playing page comprises:

the return presentation operation comprises a selection operation of the first content in the content prompt list.

4. The content presentation method according to claim 2, wherein the presenting of the prompt information in the playing page comprises:

5. The content display method according to claim 4, wherein the remaining display duration of the return display control in the playing interface is displayed in the return display control.

6. The content presentation method according to claim 2, wherein the prompt message is presented in a target area in the playback page, and the target area is an area that is not used for presenting content in the playback interface.

7. The content presentation method according to claim 2, wherein the presenting of the prompt information in the playing page comprises:

and in the playing page, indicating the action direction of the return display operation by a dynamic effect.

8. The content presentation method according to claim 1, wherein the presenting the first content in the play page based on the cache data corresponding to the first content in response to the return presentation operation in the play page comprises:

9. The content presentation method according to claim 1, wherein the presenting the first content in the play page based on the cache data corresponding to the first content in response to the return presentation operation in the play page comprises:

10. The content presentation method according to claim 1, further comprising:

and performing content display based on the content data stream.

11. The content presentation method according to claim 10, wherein the content data stream is determined based on a plurality of third contents whose content tags match with content types included in the object data, and a target condition is satisfied.

12. A content presentation device, the device comprising:

a returning unit configured to perform, in response to a return presentation operation in the playing page, presentation of the first content in the playing page based on the cache data corresponding to the first content.

13. An electronic device, characterized in that the electronic device comprises:

one or more processors;

a memory for storing the processor executable program code;

wherein the processor is configured to execute the program code to implement the content presentation method of any one of claims 1 to 11.

14. A computer-readable storage medium, wherein program code in the computer-readable storage medium, when executed by a processor of an electronic device, enables the electronic device to perform the content presentation method of any one of claims 1 to 11.

15. A computer program product comprising one or more instructions for execution by one or more processors of an electronic device to enable the electronic device to perform the content presentation method of any one of claim 1 to claim 11.