CN114547461A - Resource pushing method, server and storage medium - Google Patents
Resource pushing method, server and storage medium Download PDFInfo
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- CN114547461A CN114547461A CN202210172132.7A CN202210172132A CN114547461A CN 114547461 A CN114547461 A CN 114547461A CN 202210172132 A CN202210172132 A CN 202210172132A CN 114547461 A CN114547461 A CN 114547461A
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- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9538—Presentation of query results
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
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Abstract
The present disclosure relates to a resource processing method, a server, and a storage medium. The present disclosure provides a resource pushing method, including: under the condition that a user terminal installs an application program client and opens the application program client for the first time, judging whether a user is a newly-added drainage user or not; under the condition that the user is a new drainage user, acquiring information of a display material for draining the user; and determining the type of the resource pushed to the user terminal according to the information of the display material. The type of the first resource pushed to the user can be automatically determined according to the information of the display material under the condition that the user is a newly-added user for drainage, the resource does not need to be pushed to the user in a mode of selecting a popup window by displaying the resource type as in the prior art, and the user experience is improved due to the fact that the user feels dislike.
Description
Technical Field
The present disclosure relates to the field of data processing technologies, and in particular, to a resource pushing method, a server, and a storage medium.
Background
When a user uses a user terminal to initially install some application program clients, the application program clients need to determine the types of resources pushed to the user according to the preference of the user.
In the related art, when the user terminal initially installs the application client and opens the application client, it pops up the preference selection popup to allow the user to fill in the preference. The application client then sends the user preferences to the server to cause the server to determine the type of resources to push to the user based on the user preferences. However, the mode of selecting popup window to guide the user to fill in preference seriously affects the use experience of the user when the user initially installs the application client.
Disclosure of Invention
In order to solve the technical problem or at least partially solve the technical problem, the present disclosure provides a resource pushing method, a server, and a storage medium.
In a first aspect, the present disclosure provides a resource pushing method, including:
under the condition that a user terminal installs an application program client and opens the application program client for the first time, judging whether a user is a newly-added drainage user or not;
under the condition that the user is a new drainage user, acquiring information of a display material for draining the user;
and determining the type of the resource pushed to the user terminal according to the information of the display material.
In a second aspect, the present disclosure provides a server comprising a processor and a memory, the memory to store executable instructions that cause the processor to:
under the condition that a user terminal installs an application program client and opens the application program client for the first time, judging whether the user is a newly-added drainage user or not;
under the condition that the user is a new drainage user, acquiring information of a display material for draining the user;
and determining the type of the resource pushed to the user terminal according to the information of the display material.
In a third aspect, the present disclosure provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the processor is enabled to implement the resource pushing method according to the first aspect.
Compared with the prior art, the technical scheme provided by the embodiment of the disclosure has the following advantages:
according to the scheme provided by the embodiment of the disclosure, under the condition that the user installs the application client and opens the application client for the first time, whether the user is a newly-added drainage user is judged first. If the user is the newly-added drainage user, the server acquires information of the display material of the drainage user, and determines the type of the first resource pushed to the user according to the information of the display material. The type of the first resource pushed to the user can be automatically determined according to the information of the display material under the condition that the user is a newly-added user for drainage, the resource does not need to be pushed to the user in a mode of selecting a popup window by displaying the resource type as in the prior art, and the user experience is improved due to the fact that the user feels dislike.
Drawings
The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.
Fig. 1 is a schematic flowchart of a resource pushing method according to an embodiment of the present disclosure;
fig. 2 is a flowchart of a method for determining whether a user is a newly added user for drainage according to some embodiments of the present disclosure;
fig. 3 is a flowchart of a method for determining whether a user is a newly added user for drainage according to other embodiments of the present disclosure;
FIG. 4 is a flow diagram of determining the type of resource pushed to a user provided by some embodiments of the present disclosure;
fig. 5 is a flowchart illustrating another resource pushing method provided by the embodiment of the present disclosure;
fig. 6 is a flowchart of a resource pushing method provided by an embodiment of the present disclosure;
fig. 7 is a schematic structural diagram of a server according to an embodiment of the present invention.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.
It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
The embodiment of the disclosure provides a material processing method, a server and a storage medium. The following first describes a material processing method provided by the embodiment of the present disclosure with reference to fig. 1 to 6. It should be noted that the embodiments of the present disclosure provide server implementation of the resource push service.
Fig. 1 is a schematic flowchart of a resource pushing method according to an embodiment of the present disclosure. As shown in fig. 1, the material processing method may include steps S110 to S130.
Step S110: and under the condition that the user terminal installs the application program client and opens the client for the first time, judging whether the user is a newly-added drainage user.
In the embodiment of the present disclosure, the user terminal is a server terminal capable of installing an application client and providing a resource acquisition or display service for a user by using the application client. In practical applications, the user terminal may be a mobile terminal such as a smart phone, a notebook computer, a Personal Digital Assistant (PDA), a tablet computer (PAD), a Portable Multimedia Player (PMP), a vehicle-mounted terminal (e.g., a car navigation terminal), or a fixed terminal such as a digital TV, a desktop computer, and a smart home device.
An application client is a client for presenting resources to a user, and may be, for example, an e-book client, a video client, a news client, and the like. Under the condition that the application program client is an electronic book client, the resources displayed to the user by the application program client are electronic books; in the case where the application client is a video client, the resource it presents to the user is a video. It should be noted that in the embodiment of the present disclosure, the application client may implement the communication connection with the server through a specific communication protocol and a communication port.
In the embodiment of the disclosure, in a case that the user terminal installs the application client and opens the application client for the first time, the application client (that is, the user terminal) generates the prompt information of the initial opening and sends the prompt information to the server.
And after receiving the prompt message, the server determines that the application terminal has installed the application program client and uses the application program client for the first time. Subsequently, the server judges whether the user is a newly added user for drainage.
Fig. 2 is a flowchart of a method for determining whether a user is a newly added user for drainage according to some embodiments of the present disclosure. As shown in fig. 2, in some embodiments of the present disclosure, the server determining whether the user is a newly added user in the step S110 includes steps S111 to S113.
Step S111: and acquiring an installation package downloading link corresponding to the application program client.
In some embodiments of the present disclosure, in a case that the server determines that the user terminal installs the application client and opens the client for the first time, the server may obtain an installation package download link corresponding to the application client.
In some embodiments, the server may send a get request including the client terminal identification to a download server providing the client application download service to request to get the installation package download link.
In other embodiments, when the client terminal sends the prompt message to the server, the prompt message contains the download link of the installation package. And under the condition of analyzing the prompt information and determining that the client terminal opens the application program client for the first time, the server analyzes the prompt information again and acquires an installation package downloading link.
Step S112: and detecting whether the identifier for displaying the material exists in the download link of the installation package.
After the installation package download link is obtained, the server determines whether the identification of the display material exists in the installation package download link according to a preset analysis rule.
In the embodiment of the present disclosure, the display material is a material for displaying specific resource information. For example, the presentation material may be a material showing a title or a plot of a specific electronic book, or may be a material showing terminal information of a specific electronic book program. The display material can be various types of materials such as picture materials, video materials, character materials and the like.
In particular applications, the presentation material is often in the form of advertising material. The display material can be material appearing in the advertisement space of other application program clients, and can also be material displayed on a search interface of the user terminal according to the search information of the user. If the user sees the display material and clicks the display material, the download link of the installation package of the application program client can be obtained, the installation package of the client is obtained according to the download link, the application program client is installed, and the prompt information in the foregoing is sent to the server.
Step S113: and under the condition that the download link of the installation package comprises the identifier of the display material, judging that the user is a new user.
In the embodiment of the disclosure, if the download link of the installation package includes the identifier of the display material, it is determined that the application client installed on the user terminal is installed by the display material in a drainage manner, and therefore it is determined that the user using the user terminal is a newly added drainage user. Of course, in some cases, the installation package download link may not include an identification of the material being presented, for example, where a user downloads the application installation package and installs the application through an application store, the installation package download link does not include an identification of the material being presented.
Fig. 3 is a flowchart of a method for determining whether a user is a newly added user for drainage according to other embodiments of the present disclosure. As shown in fig. 3, in some other embodiments of the present disclosure, the server determining whether the user is a newly added user in the process of executing step S110 includes steps S114 to S116.
Step S114: and acquiring client installation prompt information sent by the user terminal, wherein the client installation prompt information is sent after the user terminal installs the application program client.
As described above, in the embodiment of the present disclosure, in a case where the user terminal installs the application client and opens the client for the first time, the user terminal sends the prompt message to the server. In some embodiments of the present disclosure, the prompt message may include other information in addition to the message prompting the user terminal to install the application client. For example, it may include whether the client application is installed in a drain or downloaded through an application store. Under the condition that the application program is installed in a drainage way, the drainage installation way of the application program can be represented by the identifier of the display material; and in the case that the client application program is downloaded and installed through the application store, the application store can be identified as the application store download installation by using the identification of the application store.
Step S115: and detecting whether the client installation prompt information has the identification of the display material.
After the client identification sent by the user terminal is obtained, the server continues to analyze the installation package prompt information so as to determine whether the installation prompt information contains the identification of the display material.
Step S116: and determining the user as a newly-added drainage user under the condition that the client installation prompt information has the display information.
After step S110 is completed, step S120 may be subsequently performed.
Step S120: and under the condition that the user is a newly-added drainage user, acquiring information of the display material for the drainage user.
In the embodiment of the disclosure, the server may obtain information of the display material for the drainage user when it is determined that the user is the drainage new user.
The information of the display material is information for representing the attribute characteristics of the display material, for example, the information of the display material may be content information of the display material, identification information of the display material, and information of a display object associated with the display material.
In some embodiments, the server may obtain information for displaying the material from the download server, and may also obtain content information for displaying the material from the client installation prompt information sent by the user terminal.
Step S130: and determining the type of the first resource pushed to the user terminal according to the information of the display material.
In the embodiment of the disclosure, after the server obtains the information of the display material, the preference of the user is determined according to the information of the display material. Specifically, the server determines the preference of the user according to the information of the display materials, and may determine, through the information of the display materials, what type of display materials the user sees before installing the application client.
For example, in the case that the information of the display material is the content information of the display material, the server generates a query request according to the content information of the display material, and sends the query request information to the corresponding server, so that the corresponding server returns the information of the display object associated with the display material. And if the information for displaying the material is information for displaying an object associated with the material, for example, type information of the object, the server may determine the user's preference directly according to the information for displaying the material.
After the server determines the user's preference according to the information showing the material, the server then determines the type of the resource pushed to the user according to the user's preference. The type of resource pushed to the user is the type of resource that matches the user's preferences. For example, in the case that the application client is an electronic book client and it is determined from the information showing the material that the user preferences are swordsmen and hallucinations type books, the server determines that the type of the resource pushed to the user terminal may be a resource in a male channel; and if the user preference is determined to be the situation book from the information for displaying the materials, the server determines that the type of the resource pushed to the user can be the resource in the female channel.
By adopting the resource pushing method provided by the embodiment of the disclosure, the server firstly judges whether the user is a newly added drainage user under the condition that the user installs the application client and opens the application client for the first time. If the user is the new drainage user, the server acquires information of a display material of the drainage user and determines the type of resources pushed to the user terminal according to the information of the display material. By adopting the method provided by the embodiment of the disclosure, under the condition that the user is a newly added user for drainage, the server can automatically determine the type of the resource pushed to the user according to the information of the display material, and the user terminal does not need to determine the type of the resource pushed by the user in a mode of displaying the resource type and selecting a popup window as in the prior art, so that the user experience of the user is improved due to the fact that the user feels dislike is avoided.
FIG. 4 is a flow diagram of determining the type of resource pushed to a user provided by some embodiments of the present disclosure. As shown in fig. 4, determining the type of assets to push to the user in step S130 based on the information showing the material includes steps S131-S132.
Step S131: and determining the preference resource type corresponding to the display material from a preset material resource comparison table.
In the embodiment of the present disclosure, a preset material resource comparison table is stored in the server. The corresponding relation between the display material and the preferred resource type is prestored in the material resource comparison table.
In a specific application, the corresponding relationship between the display material and the preferred resource type stored in the material resource comparison table may be which resource type the resource displayed by a certain display material belongs to. In the case that the resources are electronic book resources, the material resource comparison table may store the types of electronic book resources showing the types of the resources displayed by the materials. For example, if the electronic book is a novel type electronic book, the material resource lookup table may store that various electronic book resources are a novel type novel, a fantasy type novel, and the like.
Step S132: and determining the type of the resource pushed to the user according to the preferred resource type corresponding to the display material.
Determining the type of the resource pushed to the user according to the preference resource type corresponding to the display material, wherein the preference resource type can be directly recommended to the user as the type of the resource pushed to the user, and the preference resource type and the specific content of the display material can also be used for determining the type of the resource pushed to the user.
In some embodiments of the present disclosure, the presentation material used to direct the user may be material that directly presents a particular asset, or may be material that presents a particular application client. For example, in some applications, the presentation material may be material that presents a certain ebook that can be read in an ebook client, while in other applications, the presentation material may be material that presents an ebook client. If the presentation material is a material that presents a particular application client, the presentation material does not have a corresponding preferred asset type.
To avoid the foregoing problem, in some embodiments of the present disclosure, the server may further perform step S130 before performing the foregoing step S131.
Step S130: judging whether the display material is a material corresponding to the selectable recommended resource; if yes, go to step S131.
In step S130, it is determined whether the display material is a material corresponding to the selectable recommended resource, and the material information table may be queried according to the identifier of the display material to determine whether the display material corresponds to the specific resource. And if the display material corresponds to the specific resource, determining that the display material is the material corresponding to the recommendable resource. And if the presentation material does not correspond to the particular resource, determining that the presentation material is not material corresponding to the recommendable resource.
For example, where the application client is an e-book client, if the presentation material is material associated with a particular e-book, then the presentation material is determined to be material corresponding to a recommendable resource. And if the presentation material is material directly associated with the e-book client, determining that the presentation material is not material corresponding to the recommendable resource.
In some embodiments of the present disclosure, the server may further perform step S133 in the case where it is determined in step S130 that the presentation material is not a material corresponding to a recommendable resource.
Step S133: and sending a preference acquisition instruction to the user terminal.
If the presentation material is not material corresponding to a recommendable resource, the server cannot determine the type of resource pushed to the user, thus requiring the user to input the type of resource that the user prefers. At this time, the server sends a preference acquisition instruction to the user terminal.
After the user terminal obtains the preference obtaining instruction, the user terminal can display the resource type selection popup to prompt the user to select the type of the favorite resource in the selection frame of the resource type selection popup or input the type of the favorite resource.
Fig. 5 shows a flowchart of another resource pushing method provided by the embodiment of the present disclosure. As shown in fig. 5, in some other examples of the present disclosure, a resource pushing method includes steps S210-S250.
Step S210: and acquiring the identifier of the user terminal under the condition that the user terminal installs the application client and opens the application client for the first time.
In the embodiment of the disclosure, after the user terminal installs the application client and opens the application client for the first time, the user terminal generates the prompt information of the initial opening and sends the prompt information to the server. The reminder information may include an identification of the user terminal. The identification of the user terminal may be a MAC address of the user group terminal or a device serial number of the user terminal, etc.
Step S220: judging whether the user terminal uses the application program client within a preset time or not according to the identifier of the user terminal; if not, go to step S230.
In the embodiment of the disclosure, a terminal information table is arranged in the server terminal, and the terminal information table stores the identifier of the user terminal which has used the application client within the preset time.
After the identification of the user terminal is obtained, the server queries a terminal information table according to the identification of the user terminal, and determines whether the identification of the user terminal exists in the terminal information table. And if the identifier of the user terminal exists in the terminal information table, determining that the user terminal is the terminal which uses the application client within the preset time. And if the terminal information table does not have the identifier of the user terminal, determining that the user terminal is not the client using the application program within the preset time.
Step S230: and judging whether the user is a newly-added drainage user or not. If yes, go to step S240.
In the embodiment of the disclosure, only when it is determined that the user terminal does not use the application client within the preset time, whether the user is a newly added drainage user is determined. And if the user terminal uses the application client within the preset time, the user using the user terminal is identified as an old user. Under the condition that the user is an old user, whether the user is a newly-added drainage user or a naturally-added drainage user does not need to be judged.
It should be noted that, in the embodiment of the present disclosure, if the preset time is a limited time, for example, 3 months, in this case, although the ue is a terminal installed with an application client, the time that the ue does not use the application client exceeds the limited time, the server deletes the identifier of the ue from the terminal information table, and the ue still executes step S230 for the ue when the ue is considered as a ue used by a new user (at this time, the ue reflows a ue used by the new user).
Step S240: information for directing the user's presentation material is obtained.
Step S250: and determining the type of the resource pushed to the user terminal according to the information of the display material.
The implementation process of steps S230-S250 is the same as the real-time process of steps S110-S130 in the foregoing embodiment, and will not be repeated here, and for details, refer to the foregoing description.
By adopting the scheme provided by the embodiment of the disclosure, whether the user terminal is the terminal which uses the application client within the preset time is judged through the identification of the user terminal, so that whether the user using the user terminal is a new user can be judged. And if the user is a newly added user, executing judgment for judging whether the user is a newly added stream user, and further determining whether the type of the resource pushed to the user terminal is determined according to the information of the display material.
Optionally, in some embodiments of the present disclosure, in addition to the foregoing steps S210 to S250, in the case that the user terminal is determined to be a user terminal that has used the application client within a preset time, the server may further perform steps S260 to S270.
Step S260: information of a history resource transmitted to a user terminal is acquired.
Step S270: and determining the type of the resource pushed to the user according to the information of the historical resource.
And under the condition that the user terminal uses the application program client within the preset time, determining the preference of the user through the information of the historical resources sent to the user terminal, further determining the type of the resources pushed to the user, and keeping the matching between the type of the pushed resources and the historical preference of the user.
Optionally, in some embodiments of the present disclosure, after determining the type of the resource pushed to the user terminal, the server may further perform the following steps: and under the condition of receiving the modification instruction, modifying the type of the resource pushed to the user terminal into the type of the pushed resource specified by the modification instruction.
If the user using the user terminal determines that the type of resource being pushed to the user terminal does not conform to the user terminal's preferences, the user may generate a modification instruction using the user terminal and send the modification instruction to the server. The modification instruction is used for instructing the server to modify the type of the resource pushed to the user terminal. After receiving the modification instruction, the server may modify the type of the resource pushed to the user terminal to the type of the resource specified by the user according to the modification instruction.
In the foregoing embodiment, the server determines whether the user terminal has used the application client within a preset time according to the identifier of the user terminal. In other embodiments of the present disclosure, the server may further determine whether the user is a user who used the application client within a preset time through the user identifier, and in a case that the user is a user who used the application client within a preset time, perform the foregoing step S230.
In the foregoing embodiment, the presentation material may be any one of welfare placement material, content placement material, and search page placement material.
The welfare release material is based on displaying related resources, and a user can obtain the material of corresponding welfare after clicking and displaying the material download application program client and using the client. The corresponding benefit may be a benefit of obtaining money, a benefit of obtaining certain types of resources for free, or a benefit of becoming a member of the VIP for a period of time for free. The content delivery material is a material showing relevant content delivery resources, for example, in the case where the resource is an electronic book, the content delivery material is a material showing content of the electronic book. The search page launching material is a launching material which is generated in response to the query of a search engine and is displayed on a search page by a user when the user searches in the search engine, and the search page launching material is a material for displaying related search contents.
In the embodiment of the present disclosure, when the display material is a welfare delivery material, after the server determines the type of the resource pushed to the user terminal, the following steps may be further performed: and distributing benefits specified by the benefit delivery materials for the user, and sending the information of the distributed benefits to the user terminal. The benefits appointed by the benefit delivery materials are distributed to the user, and the information of the distributed benefits is sent to the user terminal to inform the user, so that the user experience is improved.
In a specific application of the embodiment of the present disclosure, the application client may be various types of clients. For example, it may be an e-book client, a video client, or a news client, etc. And under the condition that the application program client is the electronic book client, pushing the resources to the user to be electronic book resources. And under the condition that the application program client is the video client, the resource pushed to the user is the video resource.
Fig. 6 is a flowchart of a resource pushing method provided by an embodiment of the present disclosure. Hereinafter, with reference to fig. 6, the scheme provided by the embodiment is exemplified for an electronic book client by an application client. After the user terminal installs and starts the electronic book client, the user terminal generates prompt information and sends the prompt information to the server. And under the condition that the electronic book client is installed by the display material in a drainage way, the prompt message comprises the identification of the display material. After receiving the prompt message, the server executes step S301: and determining whether the user is a newly-added drainage user or not according to whether the prompt information comprises the identification of the display material or not. If the user is the newly added user, the server executes step S302 to determine the type of the material to be displayed. If the presentation material is a content delivery material, the server performs step S303: and sending the e-book content corresponding to the content release material to the user terminal, and determining to push the boy channel resource or the girl channel resource to the user terminal according to the e-book type corresponding to the content release material. If the presentation material is welfare delivery material, the server executes step S304: and sending a welfare display instruction to the user terminal so that the user terminal displays a welfare display page, and popping up a channel selection pop-up frame after welfare materials are displayed. If the presentation material is a search page delivery material, the server performs step S305: and pushing the search recall content to the client terminal and determining to push the boy channel resource or the girl channel resource to the user according to the recall content clicked by the user. If the server determines that the user is not the newly added user, step S306 is executed: and sending an instruction for displaying the book city interface to the user terminal, and popping up a channel to select a popup window after the book city interface is displayed. By popping up the channel selection popup, the user can select the corresponding preference channel and send to the server. When the user then opens the e-book client at this point, the server may determine the channel resources pushed to the user directly from the history information.
Fig. 7 is a schematic structural diagram of a server according to an embodiment of the present invention. The server provided by the embodiment of the present disclosure may include, but is not limited to, a mobile terminal such as a smart phone, a notebook computer, a PDA, a PAD, a PMP, a vehicle terminal (e.g., a car navigation terminal), a wearable device, and the like, and a fixed terminal such as a digital TV, a desktop computer, a smart home device, and the like.
It should be noted that the server 400 shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of the application of the embodiments of the present invention.
The server 400 conventionally includes a processor 410 and a computer program product or computer-readable medium in the form of a memory 420. The memory 420 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. The memory 420 has storage space 421 for executable instructions (or program code) 4211 for performing any of the method steps in the material processing methods described above. For example, the storage space 421 for executable instructions may include respective executable instructions 4211 for respectively implementing various steps in the above material processing method. The executable instructions may be read from or written to one or more computer program products. These computer program products comprise a program code carrier such as a hard disk, a Compact Disc (CD), a memory card or a floppy disk. Such computer program products are typically portable or fixed storage units. The storage unit may have a storage section or a storage space or the like arranged similarly to the memory 420 in the server 400 of fig. 7. The executable instructions may be compressed, for example, in a suitable form. Typically, the storage unit comprises executable instructions for performing the steps of the material processing method according to the invention, i.e. code that can be read by a processor, such as the processor 410 for example, which when run by the server 400 causes the server 400 to perform the various steps in the material processing method described above.
Of course, for simplicity, only some of the components of the server 400 relevant to the present invention are shown in fig. 7, and components such as buses, input/output interfaces, input devices, and output devices, etc. are omitted. In addition, the server 400 may include any other suitable components, depending on the particular application.
Embodiments of the present invention also provide a computer-readable storage medium, on which computer program instructions are stored, and when the computer program instructions are executed by a processor, the processor executes the material processing method provided by the embodiments of the present invention.
The computer-readable storage medium may take any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may include, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable medium may be embodied in the server; or may exist separately and not be assembled into the server.
In an embodiment of the present invention, program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The invention discloses:
A1. a resource pushing method, comprising:
under the condition that a user terminal installs an application program client and opens the application program client for the first time, judging whether a user is a newly-added drainage user or not;
under the condition that the user is a new drainage user, acquiring information of a display material for draining the user;
and determining the type of the resource pushed to the user terminal according to the information of the display material.
A2. According to the method in a1, when the user terminal installs the application client and opens the application client for the first time, determining whether the user is a newly added user, includes:
under the condition that the user terminal installs the application program client and opens the application program client for the first time, acquiring an installation package downloading link corresponding to the application program client;
detecting whether the identifier of the display material exists in the download link of the installation package;
and under the condition that the identifier of the display material exists in the download link of the installation package, determining that the user is a newly-added drainage user.
A3. According to the method in a1, when the user terminal installs the application client and opens the application client for the first time, determining whether the user is a newly added user, includes:
acquiring client installation prompt information sent by the user terminal, wherein the client installation prompt information is sent after the user terminal installs the application program client;
detecting whether the client installation prompt information has the identifier of the display material;
and determining that the user is a newly-added drainage user under the condition that the identification of the display material exists in the client installation prompt message.
A4. The method of any of a1-A3, the determining a type of asset to push to the user from the information that shows material, comprising:
determining a preference resource type corresponding to the display material from a preset material resource comparison table, wherein the material resource comparison table prestores a corresponding relation between the display material and the preference resource type;
and determining the type of the resource pushed to the user terminal according to the preferred resource type corresponding to the display material.
A5. According to the method of a4, before determining the preferred asset type corresponding to the display material from the preset material asset comparison table, the method further comprises:
judging whether the display material is a material corresponding to the optional recommended resource;
and under the condition that the display material is a material corresponding to the selectable recommended resource, executing the operation of determining the preferred resource type corresponding to the display material from a preset material resource comparison table.
A6. The method according to a5, further comprising:
and sending a preference acquisition instruction to the user terminal under the condition that the display material is not the material corresponding to the selectable recommended resource, wherein the preference acquisition instruction is used for triggering the user terminal to prompt the user to input a preferred resource type.
A7. The method of any of a1-A3, prior to determining whether a user is a draining newly added user, the method further comprising:
acquiring the identifier of the user terminal and/or the identifier of the user; the identifier of the user terminal and the identifier of the user terminal are sent under the condition that the user terminal installs the application client and opens the application client for the first time;
judging whether the user terminal uses the application program client within a preset time and/or whether the user uses the application program client within the preset time according to the identifier of the user terminal and/or the identifier of the user;
and under the condition that the user terminal does not use the application program client within the preset time and/or the user does not use the application program client within the preset time, executing the operation of judging whether the user is a newly added user.
A8. The method of a7, the method further comprising:
acquiring information of historical resources sent to the user terminal under the condition that the user terminal uses the application program client within preset time and/or the user does not use the application program client within preset time;
and determining the type of the resource pushed to the user terminal according to the information of the historical resource.
A9. The method of any of A1-A3, after the determining the type of resources per push to the user terminal, the method further comprising:
and under the condition of receiving a modification instruction, modifying the type of the resource pushed to the user terminal into the type of the pushed resource specified by the modification instruction.
A10. The method of any of a1-A3, the presentation material comprising any one of: welfare placement material, content placement material, and search page placement material.
A11. In the case where the presentation material is welfare impression material, the method of a10, further comprising:
and distributing the benefits specified by the benefit delivery materials for the user, and sending the information of distributing the benefits to the user terminal.
A12. The method of any one of A1-A3,
the application program client is an electronic book client, and the resource pushed to the user is an electronic book resource.
B13. A server comprising a processor and a memory, the memory to store executable instructions that cause the processor to:
under the condition that a user terminal installs an application program client and opens the application program client for the first time, judging whether the user is a newly-added drainage user or not;
under the condition that the user is a new drainage user, acquiring information of a display material for draining the user;
and determining the type of the resource pushed to the user terminal according to the information of the display material.
B14. According to the server in B13, when the processor executes the steps of installing the application client in the user terminal and opening the application client for the first time, and determining whether the user is a newly added user, the executable instructions specifically cause the processor to perform the following operations:
under the condition that the user terminal installs the application program client and opens the application program client for the first time, acquiring an installation package downloading link corresponding to the application program client;
detecting whether the identifier of the display material exists in the download link of the installation package;
and under the condition that the identifier of the display material exists in the download link of the installation package, determining that the user is a newly-added drainage user.
B15. According to the server in B13, when the processor executes the steps of installing the application client in the user terminal and opening the application client for the first time, and determining whether the user is a newly added user, the executable instructions specifically cause the processor to perform the following operations:
acquiring client installation prompt information sent by the user terminal, wherein the client installation prompt information is sent after the user terminal installs the application program client;
detecting whether the client installation prompt information has the identifier of the display material;
and determining that the user is a newly-added drainage user under the condition that the identification of the display material exists in the client installation prompt message.
B16. The server of any one of B13-B15, the executable instructions, when executed by the processor to determine a type of asset to push to the user based on the information representing the material, cause the processor to:
determining a preference resource type corresponding to the display material from a preset material resource comparison table, wherein the material resource comparison table prestores a corresponding relation between the display material and the preference resource type;
and determining the type of the resource pushed to the user terminal according to the preferred resource type corresponding to the display material.
B17. According to the server of B16, before the processor determines the preferred asset type corresponding to the presentation asset from the pre-set asset mapping table, the executable instructions further cause the processor to:
judging whether the display material is a material corresponding to the selectable recommended resource or not;
and under the condition that the display material is the material corresponding to the selectable recommended resource, executing the operation of determining the preference resource type corresponding to the display material from a preset material resource comparison table.
B18. In accordance with the server of B17, in the event that the presentation material is not material corresponding to a selectable recommended resource, the executable instructions further cause the processor to:
and sending a preference acquisition instruction to the user terminal, wherein the preference acquisition instruction is used for triggering the user terminal to prompt a user to input a preferred resource type.
B19. The server of any of B13-B15, the executable instructions further cause the processor to, prior to the processor determining whether the user is a draining new user:
acquiring the identifier of the user terminal and/or the identifier of the user; the identifier of the user terminal and the identifier of the user terminal are sent under the condition that the user terminal installs the application client and opens the application client for the first time;
judging whether the user terminal uses the application program client within a preset time and/or whether the user uses the application program client within the preset time according to the identifier of the user terminal and/or the identifier of the user;
and under the condition that the user terminal does not use the application program client within the preset time and/or the user does not use the application program client within the preset time, executing the operation of judging whether the user is a newly added user.
B20. The server of B19, the executable instructions further causing the processor to:
acquiring information of historical resources sent to the user terminal under the condition that the user terminal uses the application program client within preset time and/or the user does not use the application program client within preset time;
and determining the type of the resource pushed to the user terminal according to the information of the historical resource.
B21. The server of any one of B13-B15, the executable instructions, after the processor performs determining the type of resources pushed to the user terminal, further cause the processor to perform:
and under the condition of receiving a modification instruction, modifying the type of the resource pushed to the user terminal into the type of the pushed resource specified by the modification instruction.
B22. The server of any one of B13-B15, the presentation material comprising any one of: welfare placement material, content placement material, and search page placement material.
B23. The server of B22, wherein the presentation material is welfare placement material, the executable instructions further cause the processor to:
and distributing the benefits specified by the benefit delivery materials for the user, and sending the information of distributing the benefits to the user terminal.
B24. According to the server of any one of B13-B15, the application program client is an electronic book client, and the resource pushed to the user is an electronic book resource.
C25. A computer-readable storage medium storing a computer program which, when executed by a processor, causes the processor to implement the resource pushing method of any one of a1-a13 described above.
Various component embodiments of the invention may be implemented in whole or in part in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components in a server according to embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
The foregoing description is only exemplary of the preferred embodiments of the invention and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents is encompassed without departing from the spirit of the disclosure. For example, the above features and the technical features (but not limited to) having similar functions disclosed in the present invention are mutually replaced to form the technical solution.
Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the invention. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.
Claims (10)
1. A resource pushing method is characterized by comprising the following steps:
under the condition that a user terminal installs an application program client and opens the application program client for the first time, judging whether a user is a newly-added drainage user or not;
under the condition that the user is a new drainage user, acquiring information of a display material for draining the user;
and determining the type of the resource pushed to the user terminal according to the information of the display material.
2. The method of claim 1, wherein determining whether the user is a newly added user in the case that the user terminal installs the application client and opens the application client for the first time comprises:
under the condition that the user terminal installs the application program client and opens the application program client for the first time, acquiring an installation package downloading link corresponding to the application program client;
detecting whether the identifier of the display material exists in the download link of the installation package;
and under the condition that the identifier of the display material exists in the download link of the installation package, determining that the user is a newly-added drainage user.
3. The method of claim 1, wherein the determining whether the user is a newly added user in the case that the user terminal installs the application client and opens the application client for the first time comprises:
acquiring client installation prompt information sent by the user terminal, wherein the client installation prompt information is sent after the user terminal installs the application program client;
detecting whether the client installation prompt information has the identifier of the display material;
and determining that the user is a newly-added drainage user under the condition that the identification of the display material exists in the client installation prompt message.
4. The method of any one of claims 1-3, wherein determining the type of assets to push to the user based on the information to present the material comprises:
determining a preference resource type corresponding to the display material from a preset material resource comparison table, wherein the material resource comparison table prestores a corresponding relation between the display material and the preference resource type;
and determining the type of the resource pushed to the user terminal according to the preferred resource type corresponding to the display material.
5. The method of claim 4, wherein prior to determining the preferred asset type corresponding to the presentation material from the pre-defined material asset look-up table, the method further comprises:
judging whether the display material is a material corresponding to the optional recommended resource;
and under the condition that the display material is the material corresponding to the selectable recommended resource, executing the operation of determining the preference resource type corresponding to the display material from a preset material resource comparison table.
6. The method of claim 5, further comprising:
and sending a preference acquisition instruction to the user terminal under the condition that the display material is not the material corresponding to the selectable recommended resource, wherein the preference acquisition instruction is used for triggering the user terminal to prompt the user to input a preferred resource type.
7. The method of any of claims 1-3, wherein prior to determining whether the user is a drain new user, the method further comprises:
acquiring the identifier of the user terminal and/or the identifier of the user; the identifier of the user terminal and the identifier of the user terminal are sent under the condition that the user terminal installs the application client and opens the application client for the first time;
judging whether the user terminal uses the application program client within a preset time and/or whether the user uses the application program client within the preset time according to the identifier of the user terminal and/or the identifier of the user;
and under the condition that the user terminal does not use the application program client within the preset time and/or the user does not use the application program client within the preset time, executing the operation of judging whether the user is a newly added user.
8. The method of claim 7, further comprising:
acquiring information of historical resources sent to the user terminal under the condition that the user terminal uses the application program client within preset time and/or the user does not use the application program client within preset time;
and determining the type of the resource pushed to the user terminal according to the information of the historical resource.
9. A server comprising a processor and a memory, the memory to store executable instructions that cause the processor to:
under the condition that a user terminal installs an application program client and opens the application program client for the first time, judging whether the user is a newly-added drainage user or not;
under the condition that the user is a new drainage user, acquiring information of a display material for draining the user;
and determining the type of the resource pushed to the user terminal according to the information of the display material.
10. A computer-readable storage medium, characterized in that the storage medium stores a computer program, which, when executed by a processor, causes the processor to implement the resource pushing method of any one of the preceding claims 1-8.
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