CN113985675A - The structure of an electronic price tag - Google Patents

The structure of an electronic price tag Download PDF

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Publication number
CN113985675A
CN113985675A CN202111230550.9A CN202111230550A CN113985675A CN 113985675 A CN113985675 A CN 113985675A CN 202111230550 A CN202111230550 A CN 202111230550A CN 113985675 A CN113985675 A CN 113985675A
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CN
China
Prior art keywords
display screen
electronic paper
circuit
paper display
price tag
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Granted
Application number
CN202111230550.9A
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Chinese (zh)
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CN113985675B (en
Inventor
肖忠平
石浩
胡自萍
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Jiangxi Xingtai Technology Co Ltd
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Jiangxi Xingtai Technology Co Ltd
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Priority to CN202111230550.9A priority Critical patent/CN113985675B/en
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    • GPHYSICS
    • G02OPTICS
    • G02FOPTICAL DEVICES OR ARRANGEMENTS FOR THE CONTROL OF LIGHT BY MODIFICATION OF THE OPTICAL PROPERTIES OF THE MEDIA OF THE ELEMENTS INVOLVED THEREIN; NON-LINEAR OPTICS; FREQUENCY-CHANGING OF LIGHT; OPTICAL LOGIC ELEMENTS; OPTICAL ANALOGUE/DIGITAL CONVERTERS
    • G02F1/00Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics
    • G02F1/01Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour 
    • G02F1/165Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour  based on translational movement of particles in a fluid under the influence of an applied field
    • G02F1/166Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour  based on translational movement of particles in a fluid under the influence of an applied field characterised by the electro-optical or magneto-optical effect
    • G02F1/167Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour  based on translational movement of particles in a fluid under the influence of an applied field characterised by the electro-optical or magneto-optical effect by electrophoresis
    • GPHYSICS
    • G02OPTICS
    • G02FOPTICAL DEVICES OR ARRANGEMENTS FOR THE CONTROL OF LIGHT BY MODIFICATION OF THE OPTICAL PROPERTIES OF THE MEDIA OF THE ELEMENTS INVOLVED THEREIN; NON-LINEAR OPTICS; FREQUENCY-CHANGING OF LIGHT; OPTICAL LOGIC ELEMENTS; OPTICAL ANALOGUE/DIGITAL CONVERTERS
    • G02F1/00Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics
    • G02F1/01Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour 
    • G02F1/165Devices or arrangements for the control of the intensity, colour, phase, polarisation or direction of light arriving from an independent light source, e.g. switching, gating or modulating; Non-linear optics for the control of the intensity, phase, polarisation or colour  based on translational movement of particles in a fluid under the influence of an applied field
    • G02F1/1685Operation of cells; Circuit arrangements affecting the entire cell

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  • Physics & Mathematics (AREA)
  • Nonlinear Science (AREA)
  • General Physics & Mathematics (AREA)
  • Optics & Photonics (AREA)
  • Health & Medical Sciences (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Chemical & Material Sciences (AREA)
  • Chemical Kinetics & Catalysis (AREA)
  • Electrochemistry (AREA)
  • Molecular Biology (AREA)
  • Devices For Indicating Variable Information By Combining Individual Elements (AREA)

Abstract

The invention relates to a structure of an electronic price tag, which comprises a structure body, wherein the structure body comprises an electronic paper display screen, an outer frame and a line groove arranged between the outer frame and the electronic paper display screen, the electronic paper display screen comprises two short sides and two long sides, the line groove comprises a first groove body arranged between the short sides and the outer frame of the electronic paper display screen, the structure body also comprises a first display chip and a second display chip which are arranged in the first groove body, the first display chip and the second display chip are connected together through an FPC (flexible printed circuit) board, the two display chips are arranged in the line groove of the electronic price tag, so that the resolution ratio of the electronic price tag is improved, and the two display chips are both arranged in the first groove body between the short sides of the electronic paper display screen and the outer frame, so that the occupied space is small, the strip-shaped structure of the electronic price tag is ensured.

Description

Structure of electronic price tag
Technical Field
The invention relates to the technical field of price tags, in particular to a structure of an electronic price tag.
Background
An electronic price tag is an electronic display device which is placed on a goods shelf and can replace the traditional paper price tag. Electronic price tags (Electric Shelf Label) have been used for over 10 years in european retail stores and are increasingly used in north america, japan, and other retail stores. China retailers have recognized the drawbacks that traditional price tags have on store management: time-consuming, labor-consuming, inefficient, etc. The electronic price tag is not only used for price management, replaces manual replacement of paper price tags, but also is integrated into various aspects of business, such as all-round pulling sales, shop operation efficiency improvement, supply chain visualization, CRM and the like. The electronic price tags become an extension of an enterprise ERP system and are effective tools for fine management.
The most popular electronic price tag products in the market at present have sizes of 4.2 inches, 2.13 inches, 2.66 inches and 2.9 inches, and the electronic price tags themselves are long and narrow products, so that the resolution is low, however, the resolution of the electronic price tags is higher and higher for customers, so that the existing electronic price tag products cannot meet the market demand.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a strip-shaped electronic price tag structure with high resolution.
The technical scheme adopted by the invention is that the structure of the electronic price tag comprises a structure body, wherein the structure body comprises an electronic paper display screen, an outer frame and a line slot arranged between the outer frame and the electronic paper display screen, the electronic paper display screen comprises two short edges and two long edges, the line slot comprises a first slot body arranged between the short edges and the outer frame of the electronic paper display screen, the structure body also comprises a first display chip and a second display chip which are arranged in the first slot body, and the first display chip and the second display chip are connected together through an FPC (flexible printed circuit) circuit board.
The invention has the beneficial effects that: the structure of the electronic price tag with the structure adopts two display chips to be arranged in the line groove of the electronic price tag, so that the resolution ratio of the electronic price tag is improved, and the two display chips are arranged in the first groove body between the short edge of the electronic paper display screen and the outer frame, so that the occupied space is small, and the strip-shaped structure of the electronic price tag is ensured.
Preferably, the first display chip and the second display chip are horizontally arranged and located on the same horizontal plane, and by adopting the structure, the occupied space of the electronic price tag can be reduced, and the purpose of improving the resolution ratio of the electronic price tag under the condition of a long strip-shaped structure is achieved.
Preferably, the structure body further comprises a first grid line and a second grid line, one end of the first grid line is connected with the first display chip, the other end of the first grid line penetrates through the short edge of the electronic paper display screen to be connected with a display circuit in the electronic paper display screen, one end of the second grid line is connected with the second display chip, the other end of the second grid line penetrates through the short edge of the electronic paper display screen to be connected with the display circuit in the electronic paper display screen, the grid line and the display chip in the electronic price tag are located in the same first groove body, and the display chip transmits data to the display circuit in the electronic paper display screen through the grid line.
Preferably, the line slot further comprises a second slot body arranged between the long edge of the electronic paper display screen and the outer frame, the structure body further comprises a first source electrode line and a second source electrode line, one end of the first source electrode line is connected with the first display chip, the other end of the first source electrode line passes through one of the second slot bodies and penetrates through one long edge of the electronic paper display screen to be connected with a display circuit in the electronic paper display screen, one end of the second source electrode line is connected with the second display chip, the other end of the second source electrode line passes through the other second slot body and penetrates through the other long edge of the electronic paper display screen to be connected with the display circuit in the electronic paper display screen, by adopting the structure, the first source electrode line in the electronic price tag penetrates through one long edge of the electronic paper display screen to be connected with the display circuit in the electronic paper display screen, and the second source electrode line penetrates through the other long edge of the electronic paper display screen to be connected with the display circuit in the electronic paper display screen, the display chip transmits data to a display circuit in the electronic paper display screen through the source electrode circuit, the structure can play a role in saving the occupied space of the electronic price tag, and the electronic price tag is guaranteed to achieve the purpose of improving the resolution ratio under the condition of a long strip-shaped structure.
Drawings
FIG. 1 is a schematic diagram of an electronic price tag according to the present invention;
FIG. 2 is an enlarged view taken at A in FIG. 1;
as shown in the figure: 1. an electronic paper display screen; 2. an outer frame; 3. a short side; 4. a long side; 5. a first tank body; 6. a first display chip; 7. a second display chip; 8. an FPC board; 9. a front side circuit; 10. a back side circuit; 11. a via hole; 12. a first gate line; 13. a second gate line; 14. a first source line; 15. a second source line; 16. a second trough body.
Detailed Description
The invention is further described below with reference to the accompanying drawings in combination with specific embodiments so that those skilled in the art can practice the invention with reference to the description, and the scope of the invention is not limited to the specific embodiments.
It will be understood by those skilled in the art that in the present disclosure, the terms "longitudinal," "lateral," "upper," "lower," "front," "rear," "left," "right," "vertical," "horizontal," "top," "bottom," "inner," "outer," and the like are used in an orientation or positional relationship indicated in the drawings for ease of description and simplicity of description, and do not indicate or imply that the referenced device or element must have a particular orientation, be constructed and operated in a particular orientation, and thus, the above terms should not be construed as limiting the present invention.
The invention relates to a structure of an electronic price tag, which comprises a structure body, as shown in figure 1, wherein the structure body comprises an electronic paper display screen 1, an outer frame 2 and a line slot arranged between the outer frame 2 and the electronic paper display screen 1, the electronic paper display screen 1 comprises two short sides 3 and two long sides 4, the line slot comprises a first slot body 5 arranged between the short side 3 of the electronic paper display screen 1 and the outer frame 2, the structure body also comprises a first display chip 6 and a second display chip 7 arranged in the first slot body 5, and the first display chip 6 and the second display chip 7 are connected together through an FPC (flexible printed circuit) board 8. The structure of the electronic price tag in figure 1 adopts two display chips to be arranged in the first groove body 5 of the line groove of the electronic price tag, so that the resolution of the electronic price tag is improved, and the two display chips are all arranged in the first groove body 5 between the short edge 3 of the electronic paper display screen 1 and the outer frame 2, so that the occupied space is small, and the strip-shaped structure of the electronic price tag is ensured.
In fig. 1, the first display chip 6 and the second display chip 7 are connected to the FPC board 8 through the front surface wiring 9 and the back surface wiring 10, and the front surface wiring 9 and the back surface wiring 10 are connected to each other through the via hole 11.
As shown in figure 1, the first display chip 6 and the second display chip 7 are horizontally arranged and located on the same horizontal plane, and by adopting the structure, the occupied space of the electronic price tag can be reduced, and the purpose of improving the resolution ratio under the condition of a long-strip-shaped structure of the electronic price tag is ensured.
As shown in fig. 1, the structure body further includes a first gate line 12 and a second gate line 13, one end of the first gate line 12 is connected to the first display chip 6, the other end of the first gate line passes through the short side 3 of the electronic paper display screen 1 and is connected to the display circuit in the electronic paper display screen 1, one end of the second gate line 13 is connected to the second display chip 7, the other end of the second gate line passes through the short side 3 of the electronic paper display screen 1 and is connected to the display circuit in the electronic paper display screen 1, in fig. 1, the first gate line 12, the second gate line 13, the first display chip 6 and the second display chip 7 in the electronic price tag are all located in the same first slot 5, and the display chip transmits data to the display circuit in the electronic paper display screen 1 through the gate lines, and this structure can play a role of saving the occupied space of the electronic price tag and ensure that the electronic price tag is under the condition of a strip-shaped structure, the purpose of improving the resolution is achieved.
As shown in fig. 1, the line slot further includes a second slot 16 disposed between the long side 4 of the electronic paper display screen 1 and the outer frame 2, the structure body further includes a first source line 14 and a second source line 15, one end of the first source line 14 is connected to the first display chip 6, the other end of the first source line passes through one of the second slots 16 and passes through one long side 4 of the electronic paper display screen 1 to be connected to the display circuit in the electronic paper display screen 1, one end of the second source line 15 is connected to the second display chip 7, the other end of the second source line passes through the other second slot 16 and passes through the other long side 4 of the electronic paper display screen 1 to be connected to the display circuit in the electronic paper display screen 1, with the structure, the first source line 14 in the electronic price label passes through one long side 4 of the electronic paper display screen 1 to be connected to the display circuit in the electronic paper display screen 1, and the second source line 15 passes through the other long side 4 of the electronic paper display screen 1 to be connected to the display circuit in the electronic paper display screen 1 The display circuit is connected, and display chip passes through source electrode line transmission data and gives the display circuit in the electronic paper display screen 1, and this kind of structure can play the effect of the occupation space who saves the electron price tag, and has guaranteed that the electron price tag reaches the purpose that improves resolution ratio under the condition of rectangular shape structure.
As shown in fig. 1, the electronic price tag designed according to fig. 1 has a size of 5.79 inches, which ensures an elongated configuration of the electronic price tag and, at the same time, a high resolution of the electronic price tag.

Claims (4)

1. The utility model provides a structure of electron price tag, includes the structure body, its characterized in that: the structure body comprises an electronic paper display screen (1), an outer frame (2) and a line groove arranged between the outer frame (2) and the electronic paper display screen (1), wherein the electronic paper display screen (1) comprises two short edges (3) and two long edges (4), the line groove comprises a first groove body (5) arranged between the short edges (3) of the electronic paper display screen (1) and the outer frame (2), the structure body further comprises a first display chip (6) and a second display chip (7) which are arranged in the first groove body (5), and the first display chip (6) and the second display chip (7) are connected together through an FPC (flexible printed circuit) board (8).
2. A structure of an electronic price tag according to claim 1, characterized in that: the first display chip (6) and the second display chip (7) are horizontally arranged and are positioned on the same horizontal plane.
3. A structure of an electronic price tag according to claim 1, characterized in that: the structure body further comprises a first grid circuit (12) and a second grid circuit (13), one end of the first grid circuit (12) is connected with the first display chip (6), the other end of the first grid circuit penetrates through a short edge (3) of the electronic paper display screen (1) to be connected with a display circuit in the electronic paper display screen (1), one end of the second grid circuit (13) is connected with the second display chip (7), and the other end of the second grid circuit penetrates through the short edge (3) of the electronic paper display screen (1) to be connected with the display circuit in the electronic paper display screen (1).
4. A structure of an electronic price tag according to claim 3, characterized in that: the circuit groove further comprises a second groove body (16) arranged between the long edge (4) of the electronic paper display screen (1) and the outer frame (2), the structure body further comprises a first source electrode circuit (14) and a second source electrode circuit (15), one end of the first source electrode circuit (14) is connected with the first display chip (6), the other end of the first source electrode circuit passes through one of the second groove bodies (16) and penetrates through one long edge (4) of the electronic paper display screen (1) to be connected with a display circuit in the electronic paper display screen (1), one end of the second source electrode circuit (15) is connected with the second display chip (7), and the other end of the second source electrode circuit passes through the other second groove body (16) and penetrates through the other long edge (4) of the electronic paper display screen (1) to be connected with the display circuit in the electronic paper display screen (1).
CN202111230550.9A 2021-10-22 2021-10-22 Structure of electronic price tag Active CN113985675B (en)

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CN202111230550.9A CN113985675B (en) 2021-10-22 2021-10-22 Structure of electronic price tag

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CN113985675B CN113985675B (en) 2025-05-27

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Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001109407A (en) * 1999-10-05 2001-04-20 Dainippon Printing Co Ltd Electronic shelf label
KR20080076244A (en) * 2007-02-15 2008-08-20 엘지디스플레이 주식회사 Electronic ink image display
CN102568384A (en) * 2010-12-17 2012-07-11 上海天马微电子有限公司 Electronic paper display device
CN205264262U (en) * 2015-12-28 2016-05-25 昆山国显光电有限公司 Panel display device
CN209821872U (en) * 2019-06-25 2019-12-20 深圳云里物里科技股份有限公司 Electronic price tag and electronic price tag system
CN210983357U (en) * 2020-01-22 2020-07-10 亚世光电股份有限公司 Colored front-illuminated electronic paper structure with touch function
CN212781615U (en) * 2020-07-16 2021-03-23 广州奥翼电子科技股份有限公司 Splicing electrophoretic display
CN216118324U (en) * 2021-10-22 2022-03-22 江西兴泰科技有限公司 Structure of electronic price tag

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001109407A (en) * 1999-10-05 2001-04-20 Dainippon Printing Co Ltd Electronic shelf label
KR20080076244A (en) * 2007-02-15 2008-08-20 엘지디스플레이 주식회사 Electronic ink image display
CN102568384A (en) * 2010-12-17 2012-07-11 上海天马微电子有限公司 Electronic paper display device
CN205264262U (en) * 2015-12-28 2016-05-25 昆山国显光电有限公司 Panel display device
CN209821872U (en) * 2019-06-25 2019-12-20 深圳云里物里科技股份有限公司 Electronic price tag and electronic price tag system
CN210983357U (en) * 2020-01-22 2020-07-10 亚世光电股份有限公司 Colored front-illuminated electronic paper structure with touch function
CN212781615U (en) * 2020-07-16 2021-03-23 广州奥翼电子科技股份有限公司 Splicing electrophoretic display
CN216118324U (en) * 2021-10-22 2022-03-22 江西兴泰科技有限公司 Structure of electronic price tag

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