CN113450195A - Activity effect display method and device and electronic equipment - Google Patents
Activity effect display method and device and electronic equipment Download PDFInfo
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- CN113450195A CN113450195A CN202110992093.0A CN202110992093A CN113450195A CN 113450195 A CN113450195 A CN 113450195A CN 202110992093 A CN202110992093 A CN 202110992093A CN 113450195 A CN113450195 A CN 113450195A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Abstract
The embodiment of the specification provides a method and a device for displaying an activity effect and electronic equipment. The method comprises the following steps: responding to the triggering operation of a merchant aiming at a page entry of a marketing activity display page, and acquiring activity information corresponding to the marketing activity to be displayed from a server; and acquiring commodity information which is displayed facing the client and matched with the marketing activity from the server; and outputting the marketing activity display page, and performing associated display on activity information corresponding to the marketing activity and the commodity information in the marketing display interface.
Description
Technical Field
The embodiment of the specification relates to the technical field of internet, in particular to a method and a device for displaying an activity effect and electronic equipment.
Background
With the increasing popularity of the mobile internet, more and more users use the mobile internet. In search of business growth, more and more merchant parties tend to engage users with marketing campaigns provided by internet platforms.
Take the example of even delivery business such as takeaway, a takeaway merchant may participate in a marketing campaign launched by the takeaway platform to attract takeaway users to place orders. Therefore, not only can the business be increased, but also the flow rate of the platform is increased, the user obtains the desired commodity, and the multi-win effect is realized.
However, in practical applications, since the platform usually simultaneously launches a plurality of marketing campaigns, the merchant needs to be familiar with the differences of the contents of different marketing campaigns to select; this requires additional participation costs on the part of the merchant. This is often the threshold to prevent merchants from actively participating in the marketing campaign, resulting in a low percentage of merchants participating autonomously in the marketing campaign.
Disclosure of Invention
The embodiment of the specification provides a method and a device for displaying an activity effect and an electronic device:
according to a first aspect of embodiments herein, there is provided a method of displaying an activity effect, the method comprising:
responding to the triggering operation of a merchant aiming at a page entry of a marketing activity display page, and acquiring activity information corresponding to the marketing activity to be displayed from a server; and the number of the first and second groups,
obtaining commodity information which is displayed facing a client and matched with the marketing activity from the server;
and outputting the marketing activity display page, and performing associated display on activity information corresponding to the marketing activity and the commodity information in the marketing display interface.
According to a second aspect of embodiments herein there is provided an activity effect display apparatus, the apparatus comprising:
the response unit is used for responding to the triggering operation of the merchant aiming at the page entrance of the marketing activity display page and acquiring activity information corresponding to the marketing activity to be displayed from the server; and acquiring commodity information which is displayed facing the client and matched with the marketing activity from the server;
and the display unit is used for outputting the marketing activity display page and carrying out associated display on activity information corresponding to the marketing activity and the commodity information in the marketing display interface.
According to a third aspect of embodiments herein, there is provided an electronic apparatus including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured as a method for displaying the effect of any one of the activities.
According to a fourth aspect of embodiments of the present specification, a computer-readable storage medium, wherein instructions of the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform any one of the above-mentioned methods for presenting an effect of an activity.
The embodiment of the specification provides a scheme for displaying the activity effect. The commodity information which is originally displayed to the customer and matched with the marketing campaign is also displayed to the commercial tenant, so that the commercial tenant can sense the campaign page effect displayed on the customer side after the marketing campaign starts. The activity information and the commodity information corresponding to the marketing activity are displayed in the marketing display interface in an associated mode, and the business is given an intuitive and similar activity page effect. Therefore, the activity atmosphere perceived by the commercial tenant can be enhanced, the enthusiasm of the commercial tenant for participating in the marketing activity is improved, the attraction of the marketing activity to the customer is conveniently evaluated by the commercial tenant, and the attraction is used as a reference for the commercial tenant to decide whether to participate in the marketing activity.
Drawings
FIG. 1 is a schematic diagram of an activity page effect presented by a merchant according to an embodiment of the present disclosure;
FIG. 2 is a flow chart of a method for displaying activity effects provided by an embodiment of the present specification;
FIG. 3 is a schematic illustration of a marketing campaign presentation page for a merchant party provided by an embodiment of the present description;
FIG. 4 is a schematic diagram of a campaign effect presented to a merchant party provided by an embodiment of the present description;
FIG. 5 is a hardware block diagram of a device for displaying effects of activities provided by an embodiment of the present disclosure;
fig. 6 is a module of a display device for displaying an activity effect provided by an embodiment of the present specification.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present specification. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the specification, as detailed in the appended claims.
The terminology used in the description herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the description. As used in this specification and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.
It should be understood that although the terms first, second, third, etc. may be used herein to describe various information, these information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, the first information may also be referred to as second information, and similarly, the second information may also be referred to as first information, without departing from the scope of the present specification. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.
With the increasing popularity of the mobile internet, more and more users use the mobile internet. In search of business growth, more and more merchant parties tend to engage users with marketing campaigns provided by internet platforms.
Take the example of even delivery business such as takeaway, a takeaway merchant may participate in a marketing campaign launched by the takeaway platform to attract takeaway users to place orders. Therefore, not only can the business be increased, but also the flow rate of the platform is increased, the user obtains the desired commodity, and the multi-win effect is realized.
However, in practical applications, since the platform usually simultaneously launches a plurality of marketing campaigns, the merchant needs to be familiar with the differences of the contents of different marketing campaigns to select; this requires additional participation costs on the part of the merchant. This is often the threshold to prevent merchants from actively participating in the marketing campaign, resulting in a low percentage of merchants participating autonomously in the marketing campaign.
Fig. 1 is a schematic diagram of an activity page effect shown by a current merchant. In fig. 1, the effect of the event displayed to the merchant is relatively single, and some event-related information is simply displayed, usually in the form of an event list. Such as the campaign name, campaign time, entry time, number of registered merchants, etc. shown in fig. 1. Thus, the amount of information that can be obtained by the merchant is limited, and the merchant cannot intuitively and vividly perceive the actual activity effect.
To this end, the present description aims to provide a solution for displaying the effect of an activity. The commodity information which is originally displayed to the customer and matched with the marketing campaign is also displayed to the commercial tenant, so that the commercial tenant can sense the campaign page effect displayed on the customer side after the marketing campaign starts. The activity information and the commodity information corresponding to the marketing activity are displayed in the marketing display interface in an associated mode, and the business is given an intuitive and similar activity page effect. Therefore, the activity atmosphere perceived by the commercial tenant can be enhanced, the enthusiasm of the commercial tenant for participating in the marketing activity is improved, the attraction of the marketing activity to the customer is conveniently evaluated by the commercial tenant, and the attraction is used as a reference for the commercial tenant to decide whether to participate in the marketing activity.
A flowchart of a method for displaying an activity effect according to an embodiment of the present disclosure is described below with reference to fig. 2. As shown in fig. 2, the method may include:
step 210: responding to the triggering operation of a merchant aiming at a page entry of a marketing activity display page, and acquiring activity information corresponding to the marketing activity to be displayed from a server; and acquiring the commodity information which is displayed facing the client and matched with the marketing activity from the server.
Step 220: and outputting the marketing activity display page, and performing associated display on activity information corresponding to the marketing activity and the commodity information in the marketing display interface.
Wherein, the merchant may refer to a provider of the service; corresponding to the merchant is a customer, which may be referred to as a demander of the service.
Take a sale even if the business is delivered, the merchant may be referred to as a take-out merchant and the customer may be referred to as a take-out buyer. Besides takeout, the system can also refer to e-commerce services such as online shopping platforms and the like.
The embodiments provided in this specification may be applied to merchant clients. The merchant client may refer to an application client on software, such as an APP on the merchant side. Take a takeaway APP as an example, may be a merchant version of the takeaway APP.
Corresponding to the merchant client, the client may refer to an application client on software, such as an APP on the client side. The takeaway APP may also be a customer version of the takeaway APP, for example.
The server specifically refers to a server corresponding to the client used by the merchant and the customer. The internet platform and the takeaway platform are specific servers. In practical applications, the server may include a server, a server cluster, a cloud platform constructed by the server cluster, and the like.
After the above description, each of the steps 210 to 240 will be described in detail.
Usually, the server can push a notification inviting the merchant to participate in the marketing campaign, and after the merchant clicks the notification, the server triggers generation of a display instruction and jumps to a marketing campaign display page. Or, the merchant triggers and generates a display instruction and jumps to a marketing activity display page by clicking a marketing activity entry displayed on the merchant client.
After the merchant client acquires the trigger operation of the merchant for the page entrance of the marketing activity display page, the merchant client can respond to the trigger operation to acquire activity information corresponding to the marketing activity to be displayed; and commodity information which is displayed facing the client and matched with the marketing activity.
Generally, the merchant client does not locally store content information related to the marketing campaign, and therefore needs to obtain the content information from the corresponding server.
Specifically, the merchant client may upload the marketing campaign identifier and the merchant identifier to the server. Determining activity information associated with the marketing activity identification by the server based on the marketing activity identification and the merchant party identification; and the commodity information which is matched with the marketing activity identification and is displayed for the client.
It should be noted that the information of the goods displayed to the customer and matched with the marketing campaign may refer to information of the goods participating in the marketing campaign. However, at this time, since the marketing campaign has not actually started yet, the information on the merchandise displayed to the customer is not actually determined. In order to finally display the customer-oriented commodity information, the purchased commodities displayed for the customer and the commodities displayed for the merchant to participate in the marketing campaign can be combined at the moment. Namely, the commodities to be participated in the marketing activities are displayed facing the merchants as the purchased commodities displayed facing the customers.
By the idea, the commodity information of the merchant is displayed, so that not only the actually undetermined commodity information displayed facing the customer is solved, but also the commodity information participating in the marketing activity is recommended to the merchant.
Specifically, the server may automatically match the optimal commodity information for the merchant. The commodity information may be information of a current commodity sold by the merchant, and needs to meet the requirement of the marketing campaign.
In one implementation, the obtaining of the information of the goods displayed for the customer and matched with the marketing campaign includes:
according to the type of the marketing campaign, determining target commodities matched with the type of the marketing campaign from the commodities currently sold by the merchant;
and determining the commodity information of the target commodity as commodity information which is displayed facing a client and matched with the marketing activity.
In the implementation mode, the server side can determine the type of the marketing campaign according to the marketing campaign identification; determining the commodity type of the current commodity sold by the merchant according to the merchant identification; then, the commodities which are matched with the type of the marketing activity are screened out from the commodity types currently sold by the merchants.
Generally, the server may establish a correspondence between the type of the marketing campaign and the type of the goods in advance. For example, a "big news" activity, whose activity theme is typically a discount offer; the server may filter out discounted merchandise from the merchandise sold by the merchant.
As another example, a "no spicy not very" activity, whose theme is usually spicy; therefore, the service end can screen the commodities with spicy taste from the commodities sold by the merchants.
Through the matching of the type of the marketing campaign and the type of the goods, the service end can automatically acquire the goods on sale conforming to the marketing campaign for display and for the merchant to select.
In another implementation manner, the obtaining of the information of the goods displayed for the customer and matched with the marketing campaign includes:
according to the historical sales records of the merchants, determining target commodities with high historical sales volume from the commodities sold by the merchants currently;
and determining the commodity information of the target commodity as commodity information which is displayed facing a client and matched with the marketing activity.
In the implementation mode, the server side can determine the historical sales record of the merchant side according to the merchant identification; then, the commodities with high historical sales are screened out from the commodities currently sold by the merchants.
It is worth mentioning that these two implementations can be implemented in combination, for example:
determining commodities matched with the type of the marketing campaign from the commodities currently sold by the merchant according to the type of the marketing campaign;
according to historical sales data of merchants, determining target commodities with high historical sales amount from the commodities matched with the types of the marketing activities;
and determining the commodity information of the target commodity as commodity information which is displayed facing a client and matched with the marketing activity.
Through the type of the marketing campaign and the historical sales volume records, the optimal commodities to be participated in the campaign can be automatically matched for the merchant, and the operation that the merchant needs to screen the commodities participating in the campaign by himself is avoided. The enthusiasm of the merchant for participating in the activity is increased by simplifying the process of participating in the activity.
And 240, outputting the marketing activity display page, and performing associated display on activity information corresponding to the marketing activity and the commodity information in the marketing display interface.
After the merchant client responds to the triggering operation, the merchant client can jump to a marketing activity display page, and the activity information corresponding to the marketing activity and the commodity information are displayed in the marketing display interface in an associated mode
Because the activity information and the commodity information are two different data and are oriented to objects, the display modes are different; and when the display is required to be displayed in one page at the same time, the association display is required to be carried out based on the preset display rule. The related display may refer to display based on an association relationship between the event information and the commodity information.
In one embodiment, the information of the goods displayed to the client and matched with the marketing campaign comprises: detailed information of commodities which are displayed for a customer and are currently sold by the merchant and matched with the marketing campaign and a campaign page effect graph corresponding to the marketing campaign displayed for the customer;
and performing associated display on the activity information corresponding to the marketing activity and the commodity information in the marketing display interface, wherein the associated display comprises the following steps:
according to a marketing strategy, fusing the activity information and the detailed commodity information to obtain fused information to be displayed;
rendering and displaying the information to be displayed at a preset position of the activity effect graph; and the information to be displayed has a corresponding relation with a preset position.
In this embodiment, the activity effect map may be used as a base map, and then the activity information and the detailed commodity information are displayed in a preset position of the base map.
The corresponding relation may be issued by the server, and the field name of each type of information is recorded corresponding to the position in the activity effect graph.
Further, the marketing strategy may include a discount on the goods;
the fusing the activity information and the detailed commodity information to obtain fused information to be displayed comprises the following steps: and calculating the activity price of the original price of the commodity in the commodity detailed information according to the activity discount in the activity information.
Assuming that the discount of the event is 5 and the original of the article is 199.99, the event price of the article is 99.9 by calculation.
Please refer to fig. 3, which is a schematic diagram of a marketing campaign display page of a merchant party. In fig. 3, a movable bottom view 31 is shown within a range of a dotted line frame, and a plurality of detailed merchandise information 32 is shown within a range of a solid line frame. For example, a picture of the commodity, an original price, an active price, stock information, purchase restriction information, and the like. In addition, activity information, such as the number of registered business users "number of registered business users 222", the amount of participating commodities: "223 items are registered", campaign time: "2020/12/12-2020/12/25", predictive sales increase: "+ 12% estimated sales", etc.
As shown in fig. 3, an "independent selection" option is also displayed in the marketing campaign display page, and is used for the merchant to reselect the commodities participating in the campaign, and after the merchant reselects the commodities, the information of the commodities displayed in the current page is replaced.
The marketing campaign display page also displays an option of 'adoption suggestion', and after the merchant clicks the option, the process of participating in the campaign can be triggered, namely, the merchant participates in the campaign, and the currently displayed commodity is determined as the commodity participating in the campaign.
An active option 33 ("effect" in fig. 3) is also displayed in the marketing campaign presentation page; when the merchant clicks on the dynamic effect option 33, the dynamic effect of the marketing campaign page may be triggered to switch the marketing campaign page content shown in fig. 3 to the marketing campaign page content shown in fig. 4. Specifically, on the basis of the method shown in fig. 2, the method may further include:
responding to the trigger operation of the commercial tenant for the dynamic effect option of the marketing activity display page, and switching the activity information and the commodity information which are displayed in the marketing activity display page in an associated mode from a first display state to a second display state;
the first display state is a display state before the dynamic effect option is triggered, and the second display state is a display state after the dynamic effect option is triggered; in the first display state, the activity information and the commodity information facing the commercial tenant are displayed; in the second display state, the customer-oriented commodity information is displayed.
The difference between the first and second display states is described below with reference to fig. 3 and 4.
The marketing campaign page shown in fig. 3 belongs to the first presentation state. As shown in fig. 3, the information of the goods presented to the merchant in the current marketing campaign page may include: pictures of commodities, activity prices, original prices, inventory information, purchase limit information, the number of registered merchants and activity time.
When the merchant clicks the dynamic effect option 33, the dynamic effect of the activity page may be triggered, and the displayed commodity information is switched from the first display state shown in fig. 3 to the second display state shown in fig. 4.
As shown in fig. 4, in the second display state, the displayed customer-oriented merchandise information includes: pictures of the goods, original price, activity price, sales volume (not shown in fig. 3).
As can be seen by comparing fig. 3 and fig. 4, some merchandise information is displayed to the merchant and also displayed to the customer, such as the picture, the event price and the original price of the merchandise.
Some commodity information is only displayed to the merchant, such as inventory information and purchase limit information of the commodity.
Some commodity information is only displayed to the customer, such as sales volume of the commodity.
In addition, the covered partial movable floor view of fig. 3 is also shown in its entirety in fig. 4.
Through the dynamic change of the commodity information, the merchant can sense the difference of the commodity information displayed by the merchant and the customer, and the perception of the merchant on the activities is improved.
In an embodiment, the activity information and the merchandise information displayed in step 220 may be further provided with a colored cover layer. In the first display state, the activity information and commodity information displayed in the correlated mode are rendered to form a colored cover layer; in the second display state, the rendered colored masking layer is closed.
The colored mask layer may be a transparent and colored layer covering the active page effect map. The colored finish can include a gray finish, a green finish, a white finish, and the like.
In the related art, the masking layer setting may be implemented by using technologies such as CSS and JS. For example, in CSS, a layer of div may be added to the img element (active page effect graph).
<div class="dimback">
<img src="#" class="dim"/>
</div>
Then, the background color of div is set to a preset color, and the opacity is set for the img element.
.dim{
opacity:0.6; filter: alpha(opacity=60);
}
.dimback{
background: #000;
}
Thus, the colored cover layer can be arranged on the active page effect graph.
And when the dynamic effect option is triggered, the merchant client responds to the dynamic effect instruction, and closes the colored covering layer covered on the activity information and the commodity information which are displayed in the correlated mode so as to display the activity page effect of the original color.
In summary, in the embodiments of the present description, the merchant also displays the commodity information that is originally displayed to the customer and matches the marketing campaign, so that the merchant can sense the campaign page effect displayed on the customer side after the marketing campaign starts. The activity information and the commodity information corresponding to the marketing activity are displayed in the marketing display interface in an associated mode, and the business is given an intuitive and similar activity page effect. Therefore, the activity atmosphere perceived by the commercial tenant can be enhanced, the enthusiasm of the commercial tenant for participating in the marketing activity is improved, the attraction of the marketing activity to the customer is conveniently evaluated by the commercial tenant, and the attraction is used as a reference for the commercial tenant to decide whether to participate in the marketing activity.
Corresponding to the embodiment of the display method of the activity effect, the specification also provides an embodiment of a display device of the activity effect. The device embodiments may be implemented by software, or by hardware, or by a combination of hardware and software. The software implementation is taken as an example, and as a logical device, the device is formed by reading corresponding computer business program instructions in the nonvolatile memory into the memory for operation through the processor of the device in which the device is located. From a hardware aspect, as shown in fig. 5, the hardware structure diagram of the device for displaying the activity effect in this specification is shown, except for the processor, the network interface, the memory and the nonvolatile memory shown in fig. 5, the device where the device is located in the embodiment may also include other hardware according to the actual function displayed by the activity effect, which is not described again.
Referring to fig. 6, a block diagram of an apparatus for displaying activity effects provided in an embodiment of the present disclosure, the apparatus corresponding to the embodiment shown in fig. 2, the apparatus includes:
the response unit 310 is used for responding to the triggering operation of the merchant on the page entry of the marketing activity display page, and acquiring activity information corresponding to the marketing activity to be displayed from the server; and acquiring commodity information which is displayed facing the client and matched with the marketing activity from the server;
and the display unit 320 outputs the marketing activity display page, and performs associated display on activity information corresponding to the marketing activity and the commodity information in the marketing display interface.
In one embodiment, the obtaining, in the response unit 310, the information of the goods displayed for the customer and matched with the marketing campaign includes:
according to the type of the marketing campaign, determining target commodities matched with the type of the marketing campaign from the commodities currently sold by the merchant;
and determining the commodity information of the target commodity as commodity information which is displayed facing a client and matched with the marketing activity.
In one embodiment, the obtaining, in the response unit 310, the information of the goods displayed for the customer and matched with the marketing campaign includes:
according to the historical sales records of the merchants, determining target commodities with high historical sales volume from the commodities sold by the merchants currently;
and determining the commodity information of the target commodity as commodity information which is displayed facing a client and matched with the marketing activity.
In one embodiment, the information of the goods displayed to the client and matched with the marketing campaign comprises: detailed information of commodities which are displayed for a customer and are currently sold by the merchant and matched with the marketing campaign and a campaign page effect graph corresponding to the marketing campaign displayed for the customer;
the display unit 320 includes:
the fusion subunit is used for fusing the activity information and the detailed commodity information according to a marketing strategy to obtain fused information to be displayed;
the display subunit outputs the marketing activity display page and renders and displays the information to be displayed at a preset position of the activity effect graph; and the information to be displayed has a corresponding relation with a preset position.
In one embodiment, the marketing strategy includes a discount on the item;
the fusion subunit comprises:
and calculating the activity price of the original price of the commodity in the commodity detailed information according to the activity discount in the activity information.
In one embodiment, the apparatus further comprises:
the dynamic effect unit responds to the trigger operation of the commercial tenant on the dynamic effect option of the marketing activity display page and switches the activity information and the commodity information which are displayed in the marketing activity display page in a correlated mode from a first display state to a second display state;
the first display state is a display state before the dynamic effect option is triggered, and the second display state is a display state after the dynamic effect option is triggered; in the first display state, the activity information and the commodity information facing the commercial tenant are displayed; in the second display state, the customer-oriented commodity information is displayed.
In one embodiment, the merchant-oriented activity information includes one or a combination of the following: activity time, number of registered merchants and number of participated commodities;
the merchant-oriented commodity information comprises one or more of the following combinations: pictures, original prices, activity prices, inventory information and purchase limit information of the commodities;
the commodity information facing the client comprises one or more of the following combinations: picture, original price, activity price, sales volume of the commodity.
In one embodiment, in the first display state, the activity information and commodity information of the associated display are rendered with a layer of colored cover;
in the second display state, the rendered colored masking layer is closed.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. A typical implementation device is a computer, which may take the form of a personal computer, laptop computer, cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation device, email messaging device, game console, tablet computer, wearable device, or a combination of any of these devices.
The implementation process of the functions and actions of each unit in the above device is specifically described in the implementation process of the corresponding step in the above method, and is not described herein again.
For the device embodiments, since they substantially correspond to the method embodiments, reference may be made to the partial description of the method embodiments for relevant points. The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution in the specification. One of ordinary skill in the art can understand and implement it without inventive effort.
Fig. 6 above describes the internal functional modules and the structural schematic of the apparatus, and the substantial execution subject may be an electronic device, including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to execute the method for displaying the activity effect according to any of the above embodiments.
In the above embodiments of the electronic device, it should be understood that the Processor may be a Central Processing Unit (CPU), other general-purpose processors, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), etc. The general-purpose processor may be a microprocessor, or the processor may be any conventional processor, and the aforementioned memory may be a read-only memory (ROM), a Random Access Memory (RAM), a flash memory, a hard disk, or a solid state disk. The steps of a method disclosed in connection with the embodiments of the present invention may be directly implemented by a hardware processor, or may be implemented by a combination of hardware and software modules in the processor.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the embodiment of the electronic device, since it is substantially similar to the embodiment of the method, the description is simple, and for the relevant points, reference may be made to part of the description of the embodiment of the method.
Other embodiments of the present disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This specification is intended to cover any variations, uses, or adaptations of the specification following, in general, the principles of the specification and including such departures from the present disclosure as come within known or customary practice within the art to which the specification pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the specification being indicated by the following claims.
It will be understood that the present description is not limited to the precise arrangements described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present description is limited only by the appended claims.
Claims (18)
1. A display method of an activity effect is applied to a merchant client, and comprises the following steps:
responding to the triggering operation of a merchant aiming at a page entry of a marketing activity display page, and acquiring activity information corresponding to the marketing activity to be displayed from a server; and the number of the first and second groups,
obtaining commodity information which is displayed facing a client and matched with the marketing activity from the server;
and outputting the marketing activity display page, and performing associated display on activity information corresponding to the marketing activity and the commodity information in the marketing display interface.
2. The method of claim 1, wherein the obtaining of the information of the goods displayed for the customer matching the marketing campaign comprises:
according to the type of the marketing campaign, determining target commodities matched with the type of the marketing campaign from the commodities currently sold by the merchant;
and determining the commodity information of the target commodity as commodity information which is displayed facing a client and matched with the marketing activity.
3. The method of claim 1, wherein the obtaining of the information of the goods displayed for the customer matching the marketing campaign comprises:
according to the historical sales records of the merchants, determining target commodities with high historical sales volume from the commodities sold by the merchants currently;
and determining the commodity information of the target commodity as commodity information which is displayed facing a client and matched with the marketing activity.
4. The method of claim 1, wherein the customer-oriented display of merchandise information that matches the marketing campaign comprises: detailed information of commodities which are displayed for a customer and are currently sold by the merchant and matched with the marketing campaign and a campaign page effect graph corresponding to the marketing campaign displayed for the customer;
and performing associated display on the activity information corresponding to the marketing activity and the commodity information in the marketing display interface, wherein the associated display comprises the following steps:
according to a marketing strategy, fusing the activity information and the detailed commodity information to obtain fused information to be displayed;
rendering and displaying the information to be displayed at a preset position of the activity effect graph; and the information to be displayed has a corresponding relation with a preset position.
5. The method of claim 4, the marketing strategy comprising a discount on a commodity;
the fusing the activity information and the detailed commodity information to obtain fused information to be displayed comprises the following steps:
and calculating the activity price of the original price of the commodity in the commodity detailed information according to the activity discount in the activity information.
6. The method of claim 1, further comprising:
responding to the trigger operation of the commercial tenant for the dynamic effect option of the marketing activity display page, and switching the activity information and the commodity information which are displayed in the marketing activity display page in an associated mode from a first display state to a second display state;
the first display state is a display state before the dynamic effect option is triggered, and the second display state is a display state after the dynamic effect option is triggered; in the first display state, the activity information and the commodity information facing the commercial tenant are displayed; in the second display state, the customer-oriented commodity information is displayed.
7. The method of claim 6, wherein the merchant-oriented activity information comprises one or more of the following: activity time, number of registered merchants, number of participated commodities, and estimated sales increase;
the merchant-oriented commodity information comprises one or more of the following combinations: pictures, original prices, activity prices, inventory information and purchase limit information of the commodities;
the commodity information facing the client comprises one or more of the following combinations: picture, original price, activity price, sales volume of the commodity.
8. The method of claim 6, wherein in the first display state, the activity information and merchandise information of the associated display are rendered with a layer of colored masking;
in the second display state, the rendered colored masking layer is closed.
9. A display device of activity effect is applied to merchant's customer end, the device includes:
the response unit is used for responding to the triggering operation of the merchant aiming at the page entrance of the marketing activity display page and acquiring activity information corresponding to the marketing activity to be displayed from the server; and acquiring commodity information which is displayed facing the client and matched with the marketing activity from the server;
and the display unit is used for outputting the marketing activity display page and carrying out associated display on activity information corresponding to the marketing activity and the commodity information in the marketing display interface.
10. The apparatus of claim 9, wherein the response unit obtains the information of the merchandise matching the marketing campaign and displayed to the customer, and comprises:
according to the type of the marketing campaign, determining target commodities matched with the type of the marketing campaign from the commodities currently sold by the merchant;
and determining the commodity information of the target commodity as commodity information which is displayed facing a client and matched with the marketing activity.
11. The apparatus of claim 9, wherein the response unit obtains the information of the merchandise matching the marketing campaign and displayed to the customer, and comprises:
according to the historical sales records of the merchants, determining target commodities with high historical sales volume from the commodities sold by the merchants currently;
and determining the commodity information of the target commodity as commodity information which is displayed facing a client and matched with the marketing activity.
12. The apparatus of claim 9, the customer-oriented display of merchandise information matching the marketing campaign, comprising: detailed information of commodities which are displayed for a customer and are currently sold by the merchant and matched with the marketing campaign and a campaign page effect graph corresponding to the marketing campaign displayed for the customer;
the display unit comprises:
the fusion subunit is used for fusing the activity information and the detailed commodity information according to a marketing strategy to obtain fused information to be displayed;
the display subunit outputs the marketing activity display page and renders and displays the information to be displayed at a preset position of the activity effect graph; and the information to be displayed has a corresponding relation with a preset position.
13. The apparatus of claim 12, the marketing strategy comprising a discount on a commodity;
the fusion subunit comprises:
and calculating the activity price of the original price of the commodity in the commodity detailed information according to the activity discount in the activity information.
14. The apparatus of claim 9, the apparatus further comprising:
the dynamic effect unit responds to the trigger operation of the commercial tenant on the dynamic effect option of the marketing activity display page and switches the activity information and the commodity information which are displayed in the marketing activity display page in a correlated mode from a first display state to a second display state;
the first display state is a display state before the dynamic effect option is triggered, and the second display state is a display state after the dynamic effect option is triggered; in the first display state, the activity information and the commodity information facing the commercial tenant are displayed; in the second display state, the customer-oriented commodity information is displayed.
15. The apparatus of claim 14, wherein the merchant-oriented activity information comprises one or more of the following: activity time, number of registered merchants, number of participated commodities, and estimated sales increase;
the merchant-oriented commodity information comprises one or more of the following combinations: pictures, original prices, activity prices, inventory information and purchase limit information of the commodities;
the commodity information facing the client comprises one or more of the following combinations: picture, original price, activity price, sales volume of the commodity.
16. The apparatus of claim 14, wherein in the first display state, the activity information and merchandise information of the associated display is rendered with a layer of colored masking;
in the second display state, the rendered colored masking layer is closed.
17. An electronic device, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to perform the method of any of the preceding claims 1-8.
18. A computer-readable storage medium whose instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of any of claims 1-8.
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