CN112104889A - Virtual article display method and equipment for network platform - Google Patents
Virtual article display method and equipment for network platform Download PDFInfo
- Publication number
- CN112104889A CN112104889A CN202011015665.1A CN202011015665A CN112104889A CN 112104889 A CN112104889 A CN 112104889A CN 202011015665 A CN202011015665 A CN 202011015665A CN 112104889 A CN112104889 A CN 112104889A
- Authority
- CN
- China
- Prior art keywords
- online
- room
- virtual
- network platform
- display
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
- 238000000034 method Methods 0.000 title claims abstract description 91
- 230000000694 effects Effects 0.000 claims description 97
- 230000005540 biological transmission Effects 0.000 claims description 72
- 230000006399 behavior Effects 0.000 claims description 27
- 230000004044 response Effects 0.000 claims description 25
- 238000007781 pre-processing Methods 0.000 claims description 9
- 238000004590 computer program Methods 0.000 claims description 6
- 230000001186 cumulative effect Effects 0.000 claims description 5
- 230000007423 decrease Effects 0.000 claims description 3
- 238000007726 management method Methods 0.000 description 74
- 230000000875 corresponding effect Effects 0.000 description 40
- 238000004422 calculation algorithm Methods 0.000 description 32
- 230000008569 process Effects 0.000 description 25
- 238000000605 extraction Methods 0.000 description 22
- 238000010586 diagram Methods 0.000 description 19
- 238000004891 communication Methods 0.000 description 17
- 230000009471 action Effects 0.000 description 14
- 230000006870 function Effects 0.000 description 13
- 230000003993 interaction Effects 0.000 description 13
- 230000001755 vocal effect Effects 0.000 description 13
- 238000012545 processing Methods 0.000 description 11
- 238000013475 authorization Methods 0.000 description 9
- 238000013473 artificial intelligence Methods 0.000 description 7
- 238000001514 detection method Methods 0.000 description 7
- 238000013507 mapping Methods 0.000 description 7
- 230000001960 triggered effect Effects 0.000 description 6
- 230000008901 benefit Effects 0.000 description 5
- 230000003287 optical effect Effects 0.000 description 5
- 230000000149 penetrating effect Effects 0.000 description 5
- 230000002596 correlated effect Effects 0.000 description 4
- 238000005516 engineering process Methods 0.000 description 4
- 230000002452 interceptive effect Effects 0.000 description 4
- 230000033001 locomotion Effects 0.000 description 4
- 230000007246 mechanism Effects 0.000 description 4
- 230000036961 partial effect Effects 0.000 description 4
- 230000009467 reduction Effects 0.000 description 4
- 230000002829 reductive effect Effects 0.000 description 4
- 239000002699 waste material Substances 0.000 description 4
- 238000004458 analytical method Methods 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 3
- 230000001680 brushing effect Effects 0.000 description 3
- 230000001413 cellular effect Effects 0.000 description 3
- 230000008859 change Effects 0.000 description 3
- 241000287486 Spheniscidae Species 0.000 description 2
- 238000011161 development Methods 0.000 description 2
- 239000000463 material Substances 0.000 description 2
- 238000000513 principal component analysis Methods 0.000 description 2
- 238000011160 research Methods 0.000 description 2
- 230000000007 visual effect Effects 0.000 description 2
- 241000699666 Mus <mouse, genus> Species 0.000 description 1
- 241000699670 Mus sp. Species 0.000 description 1
- 235000017848 Rubus fruticosus Nutrition 0.000 description 1
- 244000078534 Vaccinium myrtillus Species 0.000 description 1
- 238000003491 array Methods 0.000 description 1
- 230000002457 bidirectional effect Effects 0.000 description 1
- 235000021029 blackberry Nutrition 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 238000006243 chemical reaction Methods 0.000 description 1
- 230000002860 competitive effect Effects 0.000 description 1
- 238000012790 confirmation Methods 0.000 description 1
- 238000012937 correction Methods 0.000 description 1
- 238000000354 decomposition reaction Methods 0.000 description 1
- 230000001419 dependent effect Effects 0.000 description 1
- 230000008030 elimination Effects 0.000 description 1
- 238000003379 elimination reaction Methods 0.000 description 1
- 238000001914 filtration Methods 0.000 description 1
- 230000004927 fusion Effects 0.000 description 1
- 239000011521 glass Substances 0.000 description 1
- 230000009191 jumping Effects 0.000 description 1
- 238000002372 labelling Methods 0.000 description 1
- 230000000670 limiting effect Effects 0.000 description 1
- 239000000203 mixture Substances 0.000 description 1
- 239000013307 optical fiber Substances 0.000 description 1
- 238000005192 partition Methods 0.000 description 1
- 238000003909 pattern recognition Methods 0.000 description 1
- 230000000644 propagated effect Effects 0.000 description 1
- 230000002441 reversible effect Effects 0.000 description 1
- 238000012552 review Methods 0.000 description 1
- 238000012163 sequencing technique Methods 0.000 description 1
- 238000004088 simulation Methods 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
- 238000000638 solvent extraction Methods 0.000 description 1
- 238000011410 subtraction method Methods 0.000 description 1
- 230000007723 transport mechanism Effects 0.000 description 1
- 238000010200 validation analysis Methods 0.000 description 1
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/439—Processing of audio elementary streams
- H04N21/4394—Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- General Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Computer Security & Cryptography (AREA)
- Software Systems (AREA)
- Human Computer Interaction (AREA)
- Data Mining & Analysis (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Computer Graphics (AREA)
- Information Transfer Between Computers (AREA)
- User Interface Of Digital Computer (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
A virtual article display method and equipment for a network platform are disclosed. The virtual article display method for the network platform comprises the following steps: acquiring characteristic information of a virtual article from a terminal device, wherein the characteristic information of the virtual article comprises at least one of the following items: the value of the virtual item, and identity information of a first user corresponding to the terminal device; determining the display range of the virtual article in the network platform according to the characteristic information of the virtual article; and displaying the virtual item in a display range in the network platform.
Description
Technical Field
The invention relates to the field of internet, in particular to a virtual article display method and equipment for a network platform.
Background
With the development of internet and streaming media technologies, network interaction and live broadcast are gradually entering people's lives and becoming more and more popular as a way of entertainment, learning or working. During the live webcast process, the audience and the main broadcast can perform interactive communication through a live webcast room, for example, the main broadcast performs programs for the audience in the live webcast room, and the audience can feed back the support and recognition of the main broadcast performance by the audience through the virtual gift for the main broadcast.
In the related art, after the viewer purchases a virtual article or a virtual gift, gift appreciation may be achieved by displaying an appreciation message or displaying an appreciation gift in a current live broadcasting room where the viewer and the main broadcast are located. For example, the audience virtual item gifting information can be scrolled to appear in the current live broadcast room, or the special effect of the virtual item can be displayed on the screen of the current live broadcast room. In other words, the viewing or displaying process of the virtual gift in the related art is performed on the basis of a single live broadcast room (i.e., the current live broadcast room), and other live broadcast rooms of the whole live broadcast platform and their corresponding viewers or broadcasters cannot know any gift viewing or displaying event occurring in the current live broadcast room at all.
Since the presentation message or the gift display process of the virtual article or the gift is fixed in the single live broadcast room, that is, the display range of the virtual article is fixed and unchanged, it is not beneficial to improve the exposure and reputation of the main broadcast as the gift recipient or the audience as the gift presenter, thereby reducing the user experience and user stickiness of the live broadcast platform. Further, on the premise that the display range is fixed and unchanged, the virtual article display scheme of the related art cannot reflect the key role of the characteristic information (such as the value of the virtual article) of the virtual article in the virtual article display process, especially the relationship between the value of the virtual article and the display range and the display effect of the virtual article, so that the enthusiasm and consumption activity of high-value gift appreciation or frequent gift appreciation of audiences are reduced to a certain extent, and the mobility of the virtual article or product in the live broadcast platform, the resource utilization rate of the live broadcast platform and the operation efficiency are reduced.
Disclosure of Invention
It is an object of the present invention to overcome at least one of the disadvantages of the related art.
According to an aspect of the present invention, there is provided a virtual article display method for a network platform, the method comprising: acquiring characteristic information of a virtual article from a terminal device, wherein the characteristic information of the virtual article comprises at least one of the following items: the value of the virtual item and identity information of a first user corresponding to the terminal device; determining the display range of the virtual article in the network platform according to the characteristic information of the virtual article; and displaying the virtual item in a display range in the network platform.
In some embodiments according to the present invention, the network platform includes a first online room where the first user is located and at least one other online room, and the determining, according to the characteristic information of the virtual item, a display range of the virtual item in the network platform includes: responding to the characteristic information of the virtual article meeting the multi-room display condition, and selecting a transparent transmission online room from at least one other online room of the network platform according to at least one of the characteristic information of the virtual article and the information of the network platform; determining the exhibition scope to include the first online room and the pass-through online room after selecting the pass-through online room from the at least one other online room of the network platform.
In some embodiments according to the present invention, the obtaining of the feature information of the virtual article from the terminal device includes: displaying icons of one or more candidate virtual items; receiving a selection by a first user of an icon for the one or more candidate virtual items; characteristic information of the virtual item selected by the first user is determined.
In some embodiments according to the present invention, before selecting the pass-through online room from the at least one other online room of the network platform according to at least one of the characteristic information of the virtual item and the network platform information in response to the characteristic information of the virtual item satisfying the predetermined multi-room display condition, the determining a display range of the virtual item in the network platform according to the characteristic information of the virtual item further includes: in response to the value of the virtual item being greater than or equal to the first threshold, the characteristic information of the virtual item satisfies a multi-room display condition.
In some embodiments according to the present invention, before selecting the pass-through online room from the at least one other online room of the network platform according to at least one of the characteristic information of the virtual item and the network platform information in response to the characteristic information of the virtual item satisfying the predetermined multi-room display condition, the determining a display range of the virtual item in the network platform according to the characteristic information of the virtual item further includes: in response to the value of the virtual item being less than a first threshold, determining, from the identity information of the first user, a cumulative value of all virtual items purchased in the network platform by the first user within a predetermined time period; responsive to the cumulative value being greater than or equal to a second threshold, the virtual item satisfies a multi-room display condition.
In some embodiments according to the present invention, before selecting the pass-through online room from the at least one other online room of the network platform according to at least one of the characteristic information of the virtual item and the network platform information in response to the characteristic information of the virtual item satisfying the predetermined multi-room display condition, the determining a display range of the virtual item in the network platform according to the characteristic information of the virtual item further includes: acquiring selection of a passthrough option by a first user, wherein the passthrough option comprises a rejection option for rejecting multi-room display of a virtual article and an allowance option for allowing multi-room display of the virtual article; in response to the overdraw option selected by the first user being a decline option, the scope of the presentation is determined to include only the first online room.
In some embodiments according to the invention, said selecting the pass-through online room from the at least one other online room of the network platform based on at least one of the characteristic information of the virtual item and the network platform information comprises: determining the number of the transparent transmission online rooms according to at least one of the value of the virtual item and the identity information of the first user; selecting at least one candidate online room from the at least one other online room of the network platform according to the network platform information; determining an online content similarity for each of the at least one candidate online room relative to the first online room; and determining the unvarnished online room according to the number of the unvarnished online rooms and the online content similarity of each of the at least one candidate online room relative to the first online room.
In some embodiments according to the invention, the determining the pass-through online room according to the number of pass-through online rooms and the online content similarity of each of the at least one candidate online room with respect to the first online room comprises: displaying a list of the at least one candidate online room sorted according to online content similarity in a first online room, acquiring a candidate online room selected by the first user from the list of the at least one candidate online room from the terminal device, and determining the unvarnished online room according to the number of unvarnished online rooms and the candidate online room selected by the first user.
In some embodiments according to the invention, determining at least one of the number of rooms and the identity information of the first user transparently based on the value of the virtual item comprises: in response to the value of the virtual item being greater than or equal to a first threshold, determining the number of the pass-through online rooms as a first number, wherein the first number is greater than or equal to a preset reference number, and an increment of the first number relative to the preset reference number positively correlates with an increment of the value of the virtual item relative to the first threshold.
In some embodiments according to the invention, presenting the virtual item in a presentation scope in the network platform comprises: in response to the display scope comprising the unvarnished online room and the first online room, determining a first display effect of the virtual item in the first online room and a second display effect of the virtual item in the unvarnished online room according to the value of the virtual item; displaying the virtual article in the first online room according to the first display effect of the virtual article; and displaying the virtual goods in the transparent transmission online room according to the second display effect of the virtual goods.
In some embodiments according to the invention, each of the first and second revelation effects comprises at least one of: area, shape and location of display area for virtual items, presentation content, animation effects, sound effects, color effects.
In some embodiments according to the invention, the presentation comprises at least one of: characteristic information of the virtual item, quantity information of the pass-through rooms, and a jump link to the first online room.
In some embodiments according to the invention, determining a first presentation effect of the virtual item in the first online room and a second presentation effect of the virtual item in the pass-through online room based on the value of the virtual item comprises: in response to the value of the virtual item being greater than or equal to a first threshold value, determining the area of the display area for the virtual item in the unvarnished online room as a first area, wherein the first area is greater than or equal to a preset reference area, and the increment of the first area relative to the preset reference area is positively correlated with the increment of the value of the virtual item relative to the first threshold value.
In some embodiments according to the invention, the online content is characterized by one or more content tags, and said determining the online content similarity of each of the at least one candidate online rooms with respect to the first online room comprises: determining a content tag for each of the at least one candidate online room and the first online room; performing content tag matching on each of the at least one candidate online room with a first online room respectively; and determining the online content similarity of each of the at least one candidate online room relative to the first online room according to the result of the content tag matching.
In some embodiments according to the invention, determining the content tag for each of the at least one candidate online room and the first online room comprises: acquiring at least one of an image and sound of each online room in real time; pre-processing the acquired at least one of the image and sound of each online room; performing feature recognition on at least one of the preprocessed image and sound of each online room to obtain at least one of an image feature and a sound feature of each online room; and matching at least one of the image characteristic and the sound characteristic of each online room with data in a corresponding image database or sound database respectively to determine the content tag of each online room.
In some embodiments according to the invention, the image database comprises an instrument database, and the sound database comprises at least one of a vocal database and an instrumental database.
In some embodiments according to the invention, determining the content tag for each of the at least one candidate online room and the first online room comprises: acquiring the image sequence in each online room in real time; extracting global characteristics of the human body in each online room; extracting local features of the human body in each online room; fusing the global features and the local features of the human body in each online room to obtain human body behavior identification data of each online room; and matching the human behavior identification data of each online room with data in a human behavior database to determine a content tag of each online room.
In some embodiments according to the invention, the human body behaviour database comprises at least one of: a dance database, a movement database and a body-building action database.
According to another aspect of the present invention, there is provided a virtual good display apparatus for a network platform, comprising: an obtaining module configured to obtain feature information of a virtual article from a terminal device, the feature information of the virtual article including at least one of: the value information of the virtual article and the identity information of the first user corresponding to the terminal equipment; the determining module is configured to determine the display range of the virtual article in the network platform according to the characteristic information of the virtual article; and a display module configured to display the virtual item in a display scope in the network platform.
According to yet another aspect of the invention, there is provided a computing device comprising: a memory and a processor, wherein the memory has stored therein a computer program that, when executed by the processor, causes the processor to perform the steps of a virtual good presentation method for a network platform according to some embodiments of the present invention.
According to yet another aspect of the present invention, there is provided one or more computer-readable storage media having computer-readable instructions stored thereon which, when executed, implement a virtual good display method for a network platform according to some embodiments of the present invention.
In the virtual article display method and device for the network platform, the display range is determined based on the characteristic information of the virtual article (including at least one of the value information of the virtual article and the identity information of the display requesting party (also serving party) of the virtual article), the mode that the conventional network platform (such as a live broadcast platform and the like) displays the virtual article or the gift in a fixed range is broken through, and the positive correlation between the characteristic information (especially the value) of the virtual article and the display range (and/or the display effect) of the virtual article is clarified. The display range of the virtual article is expanded according to the characteristic information of the virtual article, particularly, for example, the mode of penetrating to other live broadcast rooms to display the virtual article is realized except the current live broadcast room, the honor sense of the virtual article or gift presenter and the honor sense of the presenter can be met greatly, so that the consumption desire of audiences of a network platform is stimulated, the enthusiasm of the audiences for participating in the virtual gift consumption and the activity of swiping gifts are improved, and the user experience and the user stickiness of the network platform are improved; meanwhile, due to the positive correlation between the characteristic information of the virtual article, particularly the value of the virtual article, and the display range (and/or the display effect) of the virtual article, the key role of the value of the virtual article in determining the number of the transparent transmission live broadcasting rooms and the specific display effect is fully embodied, so that the audience is further stimulated to improve the value and/or the number of the virtual article or the gift and the number of times of brushing the gift, and the economic benefit is improved for the network platform. Meanwhile, the mobility of virtual articles or products in the network platform and the resource utilization rate and the operation efficiency of the network platform are improved. In addition, under the condition that the platform income is increased, the income of a virtual article recipient (such as a main broadcasting) is also increased, so that the virtual article recipient is stimulated to be better put into a live broadcasting performance, the quality of online contents (program performances) is favorably improved, more audiences are attracted, the popularity and the exposure rate of the network platform are improved, the user stickiness is further improved, and the resource utilization efficiency of the network platform is promoted. Moreover, for the anchor of other virtual goods which are not given away, a competition mechanism can be introduced in the mode, the online content quality is improved, and the working efficiency is improved so as to attract and retain audiences.
According to the virtual article display method and device for the network platform, disclosed by the embodiments of the invention, by defining the positive correlation between the characteristic information (especially the value) of the virtual article and the display range (and/or the display effect) of the virtual article and multi-room display, more users or audiences are attracted to actively participate in live broadcast interaction or gift-swiping behavior of an online room, the user experience is improved, and the stickiness of the user is improved. Moreover, the cross-room transparent display can acquire hot online contents or online rooms on the network platform more quickly for more audiences, so that the user can find interested contents more quickly, the precious time for the user to find high-quality online contents is saved, and the efficiency of the user in participating in online interaction or watching live broadcast is improved. In addition, the transparent transmission display mode can also enable the network platform to optimize network platform resource scheduling (such as tendency to hot online rooms or main broadcasts) by knowing the hot rooms or main broadcasts (such as objects enjoyed by the transparent transmission displayed virtual goods), improve the operating efficiency of the whole network platform and avoid resource waste.
Drawings
Various aspects, features and advantages of the present invention will become more readily appreciated from the following detailed description and accompanying drawings, in which:
FIG. 1 schematically illustrates an example scenario of a virtual good presentation management system for a network platform, according to some embodiments of the invention;
FIG. 2 schematically illustrates an example architecture and interaction flow for a virtual good presentation management system for a network platform, according to some embodiments of the invention;
FIG. 3 schematically illustrates a flow diagram of a virtual good presentation method for a network platform, in accordance with some embodiments of the present invention;
FIG. 4 schematically illustrates a flow diagram of a virtual good presentation method for a network platform, in accordance with some embodiments of the present invention;
5A-5I schematically illustrate example interface diagrams according to some embodiments of the invention;
FIG. 6 schematically illustrates a flow diagram of a virtual good presentation method for a network platform, in accordance with some embodiments of the invention;
FIG. 7 schematically illustrates a flow diagram of a virtual good presentation method for a network platform, in accordance with some embodiments of the invention;
FIG. 8 schematically illustrates a flow diagram of a virtual good presentation method for a network platform, in accordance with some embodiments of the invention;
FIGS. 9A and 9B respectively schematically illustrate flow diagrams of virtual good presentation methods for a network platform, according to some embodiments of the present invention;
FIG. 9C illustrates a general flow diagram of the virtual good presentation method for the network platform according to some embodiments of the invention shown in FIGS. 9A and 9B;
FIG. 10 schematically illustrates a block diagram of a virtual good presentation apparatus for a network platform, in accordance with some embodiments of the present invention; and
FIG. 11 schematically illustrates a block diagram of a computing device, according to some embodiments of the invention.
It is to be noted that the figures are diagrammatic and explanatory only and are not necessarily drawn to scale.
Detailed Description
Several embodiments of the present invention will be described in more detail below with reference to the accompanying drawings in order to enable those skilled in the art to practice the invention. This invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. The examples do not limit the invention.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components and/or sections, these elements, components and/or sections should not be limited by these terms. These terms are only used to distinguish one element, component or section from another element, component or section. Thus, a first element, component, or section discussed below could be termed a second element, component, or section without departing from the teachings of the present invention.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
Before describing in detail embodiments of the present invention, for the sake of clarity, some concepts related thereto are first explained:
1. virtual article: refers to User Interface (UI) elements, such as icons or animations, etc., in a network platform, such as a live network platform, simulated non-real objects that can be used by one user in the network platform to give a virtual gift to another user (e.g., a spectator in the live platform to enjoy a main broadcast). Hereinafter, "virtual article" and "virtual gift" may be used interchangeably.
2. Characteristic information of the virtual article: refers to information representing characteristics of one or more aspects of a virtual item to be presented and may include a value of the virtual item to be presented, first user (i.e., presenter or presenter, such as a viewer of a live room) information, optionally may include identification information (e.g., name, identifier), category, quantity, etc. of the virtual item, or optionally may include second user (i.e., presenter, such as a anchor of a live room) information, etc.
3. A network platform: the system refers to various network service support systems and network service activities based on the internet, and comprises a network game platform, a network video platform, a network interaction platform, a network live broadcast platform and the like. The network platform herein will be mainly described by taking a live network platform as an example, and the principles of other network platforms are similar and will not be described again.
4. An online room: is a relatively independent virtual space, such as an online chat room, a live room in a live webcast platform, or a live webcast room, etc., that is divided according to certain criteria (e.g., function or content) in the web platform. In this document, the online room will be mainly described by taking a network live broadcast room (called live broadcast room for short) as an example, and other types of online rooms are similar in principle. Thus, in this context, "online room" may be used interchangeably with "live room" or "webcast room". The live webcast room or live webcast room can be formed by overlapping the video stream picture of the physical space where the anchor is located and the related scenery with the UI interface.
5. Online content: refers to content or activities involved in the online room, e.g. various shows in the live room, such as singing, dancing, language-like programs (photos, novels, reviews), acrobatics, magic.
6. Transparent transmission display of virtual articles: refers to cross-room (e.g., live room) or cross-screen presentation of a virtual item in a network platform (e.g., live platform), i.e., multi-room presentation of the virtual item. For example, when a virtual item is presented as a virtual gift, it may be propagated through the current online room, i.e., in other online rooms, in addition to the current online room in which the presentation requester or donor and recipient (e.g., anchor) are located.
7. Transparent transmission to online rooms: refers to other online rooms for presenting virtual items in addition to the current online room in which the presentation requester or donor and/or recipient is located.
8. The first user and the second user: respectively, a user requesting to present or present a virtual item (e.g. a viewer), i.e. a presenter or a user requesting to present a virtual item, and a user being presented with a virtual item (e.g. a main cast), i.e. a user being presented, both typically being located in the same online room (and optionally also in different online rooms). Hereinafter, "first user" and "presentation requestor" or "donor" may be used interchangeably; the "second user" and "donor" may be used interchangeably.
9. And (4) live broadcast: the information is synchronously manufactured and released along with the occurrence and development processes of events on site, and the information network release mode with a bidirectional circulation process is provided. The form of the method can also be divided into live broadcast, talk-type live broadcast in studio, text and picture live broadcast, video and audio live broadcast, or live broadcast with information source provided by television (third party), and the like.
10. The anchor: in the internet program or activity, the system is responsible for participating in a series of works such as planning, editing, recording, making, audience interaction and the like, and the system is taken as a person who hosts the work or an occupation by oneself; the anchor may be a gifting or rewarding object, i.e., a recipient, of the virtual gift.
11. And (4) live audience: people watching the anchor performance in the live broadcast room usually have the actions of comment, like comment and give a gift; the live audience may be the presenter of the virtual gift or the display requestor. A live viewer may also be referred to herein simply as a "viewer".
FIG. 1 schematically illustrates an example scenario of a virtual good presentation management system 100 for a network platform according to some embodiments of the present invention. The various methods described herein may be implemented in the system 100. As shown in fig. 1, the virtual good display management system 100 includes a virtual good management server 110, a network platform management server 120, and a display management server 130, and optionally includes a network 140 and one or more terminal devices 150. Alternatively, as shown in FIG. 1, dashed oval 160 represents an online room included with the network platform. As shown in fig. 1, the network platform may include a plurality of online rooms. As shown in fig. 1, the terminal device 150 is surrounded by an online room 160, which means that the user of the terminal device 150 is in the online room 160.
The virtual article management server 110, the network platform management server 120, the display management server 130 may store and execute instructions that may perform the various methods described herein, which may be a single server or a cluster of servers or a cloud server, respectively, or any two or three of which may be the same server or the same cluster of servers or a cloud server. It should be understood that the servers referred to herein are typically server computers having a large amount of memory and processor resources, but other embodiments are possible.
Examples of network 140 include a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), and/or a combination of communication networks such as the Internet. Each of the virtual item management server 110, the network platform management server 120, and the presentation management server 130 and the one or more terminal devices 150 may include at least one communication interface (not shown) capable of communicating over the network 140. Such communication interfaces may be one or more of the following: any type of network interface (e.g., a Network Interface Card (NIC)), wired or wireless (such as IEEE 802.11 Wireless LAN (WLAN)) wireless interface, worldwide interoperability for microwave Access (Wi-MAX) interface, Ethernet interface, Universal Serial Bus (USB) interface, cellular network interface, BluetoothTMAn interface, a Near Field Communication (NFC) interface, etc. Further examples of communication interfaces are described elsewhere herein.
The terminal device 150 may be any type of mobile computing device, including a mobile computer (e.g., Microsoft Surface devices, Personal Digital Assistants (PDA), laptop computers, notebook computers, such as Apple iPad @TMTablet computer, netbook, etc.), mobile phones (e.g., cellular phones, smart phones such as Microsoft Windows phones, Apple iPhone, Google Android enabled ® Tooth @TMOperating system's telephone, Palm device, Black berry device, etc.), wearable computing device (for example intelligent watch, head mounted device, including intelligent glasses, for example Google Glass-TMEtc.) or other types of mobile devices. In some embodiments, terminal device 150 may also be a stationary computing device, such as a desktop computer, a gaming console, a smart television, and so forth. Further, in the case where the virtual good display management system 100 for a network platform includes a plurality of terminal devices 150, the plurality of terminal devices 150 may be the same or different types of computing devices.
As shown in fig. 1, terminal device 150 may include a display screen and a terminal application that may interact with an end user via the display screen. Terminal device 150 may interact with, e.g., send data to or receive data from, one or more of virtual item management server 110, network platform management server 120, and presentation management server 130, e.g., via network 140. The terminal application may be a native application, a Web page (Web) application, or an applet (LiteApp, e.g., a cell phone applet, a WeChat applet) that is a lightweight application. In the case where the terminal application is a native application that needs to be installed, the terminal application may be installed in the user terminal 150. In the case where the terminal application is a Web application, the terminal application can be accessed through a browser. In the case that the terminal application is an applet, the terminal application may be directly opened on the user terminal 150 by searching related information of the terminal application (e.g., a name of the terminal application, etc.), scanning a graphic code of the terminal application (e.g., a barcode, a two-dimensional code, etc.), and the like, without installing the terminal application.
Fig. 2 illustrates an example architecture and interaction flow of a virtual good display management system 100 for a network platform according to some embodiments of the invention. The working principle of the virtual good presentation management system 100 is briefly described below with reference to an example architecture shown in fig. 2.
In the virtual article display management system 100 for the network platform shown in fig. 2, the virtual article management server 110 is configured to obtain characteristic information of the virtual article from the terminal device 150, where the characteristic information of the virtual article may include value information of the virtual article and identity information of a first user corresponding to the terminal device 150, where "corresponding" means that the first user interacts with the server 110 and 130 by using the terminal device 150. The first user is a display requester who requests display of the virtual item, or alternatively may be a presenter who presents the virtual item to other users.
As shown in fig. 2, the characteristic information of the virtual item to be displayed may be acquired by: first, receiving a virtual article display request triggered by an end user (i.e., a first user) from the terminal device 150; and secondly, determining the characteristic information of the virtual article according to a display request triggered by the terminal user. For example, the virtual gift management server 110 may show a plurality of candidate virtual items or gifts in the network platform (particularly the online room therein); the end user may trigger the presentation request by selecting a virtual item to be presented or gifted from candidate virtual gift icons shown in the interface of the network platform or the online room in which the end user is located (i.e., the first online room) using the terminal device 150. In this way, the display request data triggered by the selection operation of the end user actually includes characteristic information of the virtual item, such as value information of the virtual item, or information of the requesting or donating user (i.e., the end user) and the recipient user. Therefore, the virtual article management server 110 may directly extract the feature information of the virtual article from the received display request for use in determining the display range subsequently.
In some embodiments, the characteristic information of the virtual article obtained or determined by the virtual article management server 110 may be subjected to appropriate data processing to form a virtual article characteristic information data stream, and the virtual article characteristic information data stream is written into a relay message queue, which may be read by other servers or other devices.
In the virtual article display management system 100 for a network platform shown in fig. 2, the network platform management server 120 is configured to determine a display range of a virtual article in the network platform according to the characteristic information of the virtual article. Illustratively, the exhibition scope in the network platform may include one or more online rooms 160, halls, etc. virtual spaces in the network platform. For example, as shown in fig. 2, the network platform management server 120 may receive characteristic information data of the virtual item to be exhibited directly from the virtual item management server 110; alternatively, the network platform management server 120 may read the virtual article characteristic information data stream from the relay message queue to obtain the characteristic information of the virtual article. Furthermore, the network platform management server 120 may obtain alternative exhibition ranges in the network platform, such as a hall of the network platform, various online rooms 160 (especially online rooms in an activity, such as a live room), from the network platform information stored therein about the network platform database or other independent database.
In the virtual goods exhibition management system 100 for a network platform shown in fig. 2, the exhibition management server 130 is configured to exhibit virtual goods in the exhibition scope of the network platform. In some embodiments, as shown in fig. 2, the display management server 130 may receive the determined display range information of the virtual item from the network platform management server 120 and display the virtual item within the determined display range in the network platform, for example, in at least one online room in the network platform, according to the information. In some embodiments, the presentation management server 130 may present the virtual item in at least one online room by: the display management server 130 may first determine a display mode or a display effect of the virtual article according to the characteristic information of the virtual article, so as to form a video stream for displaying the virtual article; the video stream is then sent simultaneously to all clients associated with the respective online rooms in the presentation scope (i.e., clients used by users in the online rooms in the presentation scope), so that each user of the respective associated client can view the presentation of the virtual item in the respective online room through the respective client, including, for example, video display and audio playing.
It should be understood that although the virtual item management server 110, the network platform management server 120, and the presentation management server 130 are shown and described herein as separate structures from the terminal device 150, they may be different components of the same computing device, wherein the virtual item management server 110, the network platform management server 120, and the presentation management server 130 may provide background computing functionality, while the terminal device 150 may provide foreground functionality for interacting with a user, such as receiving user input through a terminal application and providing output to a user. Specifically, in some embodiments, the terminal device 150 may receive a virtual article display request or signal of the user, such as a display request signal triggered by an operation of acquiring a virtual article selected by the user; and outputting the presentation of the virtual item in the online room to the associated user (e.g., the user views the presentation of the virtual item in the online room in which the user is located via the display screen of the terminal device 150 associated with the online room).
FIG. 3 schematically illustrates a flow diagram of a virtual good presentation method for a network platform, in accordance with some embodiments of the present invention.
In some embodiments, the virtual good presentation method for a network platform may be performed on the server side (e.g., servers 110, 120, and 130 shown in fig. 1 and 2). Alternatively, in some embodiments, the virtual good presentation method for the network platform may be executed directly on a terminal device (e.g., the terminal device 150 shown in fig. 1 and 2) in a case where the terminal device has sufficient computing resources and computing power. In other embodiments, the virtual article display method for the network platform may also be executed by a server and a terminal device in combination.
In some embodiments of the present invention, the network platform refers to various network service support systems and network service activities based on the internet, such as a network game platform, a network video platform, a network interaction platform, a network live broadcast platform, and the like. Generally, one or more online rooms may be included in the network platform. The online room refers to a relatively independent simulated room divided according to a certain standard (such as function or content) in the network platform, such as an online chat room, an online live room in a live platform, and the like. Taking the live broadcast room as an example, the live broadcast room may be formed by overlapping the video stream pictures of the physical space where the anchor is located and the scenes related thereto with the UI interface.
At step S310, feature information of the virtual item is acquired from the terminal device, the feature information of the virtual item including at least one of: the value of the virtual article and the identity information of the first user corresponding to the terminal equipment.
In some embodiments, the terminal device represents a device used by a requesting user (i.e., the first user) of the virtual good presentation for interacting with the network platform. As shown in fig. 2, the terminal device may be a terminal device 150 communicatively connected to the servers 110, 120, 130.
As described above, a virtual item may be a non-real item in a network platform (particularly a web live platform) that is simulated with User Interface (UI) elements, such as an item in a live platform represented by icons or animations. In the present invention, the virtual article may be a virtual gift for one user (i.e. a user requesting to show a virtual gift) in a network platform (especially a live platform) to give away to another user, for example, a spectator in a live room in the live platform enjoys a main broadcast. The gift appreciation refers to expressing self love and support for live broadcast contents in an online room or a live broadcast room in a form of giving virtual gifts, and the appreciation behavior is active consumption behavior on the premise of user's own wishes.
Optionally. The virtual item may also not be designated as a donor, such as randomly donated or donated to the network platform or all the anchor in the network platform; alternatively, the requesting user requesting the virtual item to be displayed may not designate a gifted object or a virtual gift that is not used for enjoying the main broadcast simply for the purpose of dazzling or increasing personal awareness, rather than presenting to a specific object or main broadcast. Taking the live broadcast platform as an example, the user may not be in the live broadcast room but in the live broadcast hall, and at this time, the user may click the virtual object to be randomly presented to the anchor in the live broadcast room, or to other viewers, or more generally, the user is simply to show the virtual object to be seen by other users (e.g., viewers or anchor) and does not want to be presented to whom. Thus, in the present invention, the virtual item is not limited to a virtual gift.
The characteristic information of the virtual article may represent information for identifying characteristics of one or more aspects of the virtual article. In some embodiments, the characteristic information of the virtual item includes at least one of: the value of the virtual article and the identity information of the first user corresponding to the terminal equipment. The characteristic information of the virtual item may further include, for example, identification information of the virtual item to be displayed, such as an identifier (e.g., name), number, and the like. Alternatively, the characteristic information of the virtual item may further include information of a first online room in which the first user is located, or identity information of the recipient user (i.e., the second user), and the like.
Alternatively, the identification information of the virtual item may be a unique identifier of the virtual item, which may be generated at the time of creation of the corresponding virtual item. Therefore, the background server can search various relevant information of the corresponding virtual gift from the database through the unique identifier, such as the value, the selected user to display or present, the identity of the recipient user and other identity information of the user terminal.
The first user identity information may be a unique identifier assigned by the network platform when the first user logs in the network platform through the terminal device, or may be a unique identifier of the terminal device 150 corresponding to the first user, for example, an IMEI number of a mobile phone. The identity information of the second user may be its user ID, which is separated by the network platform when the network platform registers or logs in.
In this context, the characteristic information of the virtual article may be used not only to characterize the virtual article, but also as a basis for determining the display range and/or display effect of the virtual article, i.e. determining the display range and/or display effect of the virtual article in the network platform based on the characteristic information. The exhibition scope may refer to which online rooms in the network platform are exhibited, and the exhibition effect may include specific exhibition modes, such as effects on position, color, size, and the like.
In some embodiments, the characteristic information of the virtual article may be obtained by receiving a presentation request from the terminal device to present the first user. The display request is not only used for triggering the display action of the virtual article, but also can include relevant information of the virtual article to be displayed, such as characteristic information for determining the display range.
Step S310 may also be used to actually trigger the presentation of the virtual item. Besides receiving a display request or user selection operation of an end user, the characteristic information of the virtual article can be acquired and the display action can be triggered in other ways. For example, the virtual article management server 110 may automatically trigger the display of the virtual article and obtain the characteristic information of the virtual article according to a preset program instruction.
At step S320, a display range of the virtual item in the network platform is determined according to the characteristic information of the virtual item.
To distinguish from the related art, we introduce the concept of a display range, which aims to expand the visible range of the display of a virtual article or gift. The display range of the virtual goods in the present invention may not be limited to the current online room (i.e., the room in which the virtual goods display requester or the presenter (i.e., the first user) and the recipient (i.e., the second user) are located), but the cross-room display may be implemented when a certain condition is satisfied (the characteristic information of the virtual goods), i.e., the display is performed in other rooms than the current online room. Hereinafter, the "current online room" in which the first user is located may also be denoted as "first online room", and thus, the two may be used interchangeably.
Such cross-room presentations are referred to herein as "pass-through presentations", i.e., presentations made through the current room. The non-current online room for displaying virtual items described above is referred to as a pass-through online room. The display range of the virtual article in the network platform can comprise one or more online rooms in the virtual space of the network platform, such as a live room in a live platform, for example, a current room where the display requester is located and optionally other live online rooms. As described above, the online room of the network platform refers to a relatively independent simulation space divided according to a certain standard (e.g., function or content) in the network platform, such as an online chat room, a live room in a live platform, and the like. Taking the live broadcast platform as an example, the maximum display range of the virtual article may be all live broadcast rooms in the live broadcast platform, and the minimum display range is a live broadcast room where the display requester user is located. Optionally, the exhibition scope may also include other virtual places of the network platform (e.g., live platform), such as a lobby (e.g., live lobby) of the network platform.
In some embodiments, the display range of the virtual item may be determined according to at least one of identification information, display requester (or donor) information, or donor information in the characteristic information of the virtual item. For example, the operation of determining the exposure range may be divided into two steps: firstly, judging whether the unvarnished transmission display meets a preset reference condition, such as the total value or the number of the unvarnished transmission display exceeds a certain threshold value or a requesting user belongs to a VIP user; secondly, under the condition that the reference condition is met, specifically determining which online rooms in the network platform can be used as transparent transmission online rooms according to the characteristic information and the relevant condition of the network platform, so that the display range of the virtual goods can be determined. Optionally, the display range may also be directly determined according to the characteristic information of the virtual item, for example, except for the current room, the number of the transparent transmission rooms is determined according to the preset functional relationship and the identification information such as the value or the number of the virtual item, and then the number of the transparent transmission online rooms is randomly determined.
At step S330, the virtual item is displayed in the display range of the network platform.
After determining the display range of the virtual item, the display server 130 displays the virtual item in the relevant online rooms (i.e., the pass-through online room and the current online room) included in the display range. Firstly, determining a display mode or a display effect of a virtual article according to the characteristic information of the virtual article, thereby forming a video stream displayed by the virtual article; the video stream is then simultaneously transmitted to all the related clients of the respective online rooms for displaying the virtual item, so that each user of the respective related clients can view the display of the virtual item in the respective online room through the respective client, including, for example, video display and audio playing.
With regard to the presentation of the virtual item, there may be a distinction in different kinds of online rooms of the presentation scope, for example in the current room the virtual item may be presented in a conventional manner and effect such that all viewers or users in the room are informed of this gift giving process; in the pass-through room, the virtual item can then be presented in a more specific way in order to be able to attract the attention of those viewers who are not concerned with the current online room and the corresponding main program, so that they are not voluntarily concerned with the current room, the current virtual item, the user of the display requester or the user of the recipient.
In the virtual article display method for the network platform according to some embodiments of the present invention, the display range is determined based on the characteristic information of the virtual article (including at least one of the value information of the virtual article and the identity information of the display requesting party (also serving party) of the virtual article), the mode of displaying the virtual article or the gift in the fixed range by the conventional network platform (such as a live broadcast platform) is broken through, and the positive correlation between the characteristic information (especially, the value) of the virtual article and the display range (and/or the display effect) of the virtual article is clarified. The display range of the virtual article is expanded according to the characteristic information of the virtual article, particularly, for example, the mode of penetrating to other live broadcast rooms to display the virtual article is realized except the current live broadcast room, the honor sense of the virtual article or gift presenter and the honor sense of the presenter can be met greatly, so that the consumption desire of audiences of a network platform is stimulated, the enthusiasm of the audiences for participating in the virtual gift consumption and the activity of swiping gifts are improved, and the user experience and the user stickiness of the network platform are improved; meanwhile, due to the positive correlation between the characteristic information of the virtual article, particularly the value of the virtual article, and the display range (and/or the display effect) of the virtual article, the key role of the value of the virtual article in determining the number of the transparent transmission live broadcasting rooms and the specific display effect is fully embodied, so that the audience is further stimulated to improve the value and/or the number of the virtual article or the gift and the number of times of brushing the gift, and the economic benefit is improved for the network platform. Meanwhile, the mobility of virtual articles or products in the network platform and the resource utilization rate and the operation efficiency of the network platform are improved. In addition, under the condition that the platform income is increased, the income of a virtual article recipient (such as a main broadcasting) is also increased, so that the virtual article recipient is stimulated to be better put into a live broadcasting performance, the quality of online contents (program performances) is favorably improved, more audiences are attracted, the popularity and the exposure rate of the network platform are improved, the user stickiness is further improved, and the resource utilization efficiency of the network platform is promoted. Moreover, for the anchor of other virtual goods which are not given away, a competition mechanism can be introduced in the mode, the online content quality is improved, and the working efficiency is improved so as to attract and retain audiences.
According to the virtual article display method for the network platform, disclosed by some embodiments of the invention, by defining the positive correlation between the characteristic information (especially value) of the virtual article and the display range (and/or display effect) of the virtual article and multi-room display, more users or audiences are attracted to actively participate in live broadcast interaction or gift-swiping behavior of an online room, the user experience is favorably improved, and the stickiness of the users is improved. Moreover, the cross-room transparent display can acquire hot online contents or online rooms on the network platform more quickly for more audiences, so that the user can find interested contents more quickly, the precious time for the user to find high-quality online contents is saved, and the efficiency of the user in participating in online interaction or watching live broadcast is improved. In addition, the transparent transmission display mode can also enable the network platform to optimize network platform resource scheduling (such as tendency to hot online rooms or main broadcasts) by knowing the hot rooms or main broadcasts (such as objects enjoyed by the transparent transmission displayed virtual goods), improve the operating efficiency of the whole network platform and avoid resource waste.
The virtual article display equipment for the network platform is beneficial to improving the user experience and improving the viscosity of the user. Moreover, the cross-room transparent display can acquire hot online contents or online rooms on the network platform more quickly for more audiences, thereby being beneficial to finding out interesting contents. In addition, the display mode can enable the network platform to pay more attention to hot rooms or anchor, optimize the resource scheduling of the network platform (which tends to the online rooms with higher virtual goods or gifts), improve the operation efficiency of the whole platform, avoid resource waste and save precious time for searching high-quality online contents for users.
Fig. 4 schematically illustrates a flow diagram of a virtual good presentation method for a network platform, in accordance with some embodiments of the present invention. 5A-5I illustrate example interface diagrams according to some embodiments of the invention.
In some embodiments, as shown in fig. 4, step S310 in fig. 3-acquiring the characteristic information of the virtual article from the terminal device includes steps S401-S403.
At step S401, icons of one or more candidate virtual items are displayed. For example, the icon may be displayed in a first online room or elsewhere on the network platform visible to the first user. The first online room is an online room where a first user corresponding to the terminal device is located. In some embodiments, the network platform may include a first online room in which the first user is located and at least one other online room. The first user may be a presentation requester or presenter of the virtual item, who utilizes the terminal device 150 to interact with the network platform or virtual item management server 110 and other servers 120, 130, such as viewing online content of the network platform, entering presentation request information, and so on. In some embodiments, the virtual item management server 110 may obtain the characteristic information of the virtual item to be displayed by receiving a first user-triggered display request signal from the terminal device 150. The presentation request signal may be generated according to an input operation of the first user on the terminal device 150. For example, the input operation may be a selection operation of the first user for a virtual item to be displayed. Prior to selection, the virtual item management server 110 may present icons of one or more candidate virtual items on the network platform, particularly in a first online room in which the first user is located, for selection by users (including the first user) of the network platform, particularly in the first online room, to trigger presentation and/or gifting requests.
Fig. 5A schematically illustrates an icon presentation and selection interface for a virtual item in an online room of a network platform. The online room interface shown in fig. 5A includes a live video screen located at the top center and a virtual item selection area 501 located at the bottom, and further includes a virtual item sort button 502 located at the bottom. As shown in fig. 5A, the virtual item icon currently presented in the virtual item selection area 501 belongs to the "boutique" category in the category button 502. As shown in fig. 5A, the virtual item icons currently displayed by the virtual item selection area 501 for selection include a virtual rocket, a virtual airplane, a virtual flower, a virtual yacht, a virtual car, a virtual football, and the like. In addition, the virtual item selection area 501 not only shows icons of virtual items for selection, but also shows the value of each virtual item for reference by the user, such as the value or price of "airplane" 666, which is typically in units of virtual coins, but can also represent legal currency. In some embodiments, the value or price of the virtual item may be a real price or amount corresponding to the virtual item, or an amount of virtual currency in the network platform corresponding to real currency in a certain proportion.
In some embodiments, the first user, who is the virtual article display requester, needs to select the virtual article to be displayed or given away by clicking on an icon in the interface shown in fig. 5A, so as to trigger the display request and enable the terminal device 150 to obtain the feature information of the virtual article from the selection operation of the first user. For example, when the first user selects "rocket" as a virtual item to be presented by clicking a rocket icon, the terminal device immediately acquires the first user identification information and characteristic information (e.g., identification information) of "rocket" by capturing a click operation. Alternatively, the identity information of the second user as a donor such as a anchor may also be acquired through the current room information.
At step S402, a selection of a first user for icons of the one or more candidate virtual items is received. In some embodiments, in the face of the candidate virtual item icon displayed in the first online room, the first user may select a virtual item desired to be displayed or given away by clicking the corresponding icon with a mouse, thereby triggering a display request and enabling the terminal to acquire characteristic information of the virtual item from the selection operation of the first user. The terminal device 150 may acquire the selection operation of the first user and transmit it to the virtual good management server 150.
For example, as shown in fig. 5A, when a first user wants to show or present a virtual item "rocket" to a second user, the first user may select "rocket" as the virtual item to be shown by clicking a rocket icon on the display of terminal device 150; the terminal device 150 may immediately capture the click operation and send it to the virtual article management server 150 to trigger the presentation of the "rocket" and obtain the characteristic information of the "rocket" therefrom.
At step S403, characteristic information of the virtual item selected by the first user is determined. In some embodiments, after the virtual article management server 110 receives the selection operation of the first user acquired by the terminal device 150, the feature information of the virtual article to be displayed selected by the first user may be determined according to the selection operation, because the selection operation of the first user is completed through the terminal device 150, and the terminal device 150 corresponds to the first user. Therefore, the operation subject can be identified as the first user through the selection (e.g. clicking) operation of the first user, and the identification information of the virtual item represented by the clicked icon of the virtual item to be displayed is identified, or the information of the second user (such as the anchor of the live broadcast room) as the donor can be determined according to the current first online room where the first user and the candidate virtual item icon are located.
In some embodiments, as shown in fig. 4, in step S320 shown in fig. 3, determining the display range of the virtual item in the network platform according to the characteristic information of the virtual item includes steps S406 to S409.
At step S406, it is determined whether the characteristic information of the virtual item satisfies a multi-room (or transparent) display condition. In some embodiments, the characteristic information of the virtual item may include a value of the virtual item, identity information of the first user, and optionally identity information of the second user. Thus, the process of determining the display range of the virtual item can be simplified into two steps: firstly, judging whether the characteristic information of the virtual goods meets unvarnished transmission display conditions (namely a preset reference), for example, the total value or the number of the characteristic information exceeds a certain threshold value, or the identity of a first user belongs to a VIP audience, or a second user is a VIP anchor, and the like; secondly, under the condition of meeting the reference condition, determining which online rooms in the network platform according to the characteristic information and the relevant condition of the network platform. In some embodiments, the pass-through display condition may include at least one of: the value of the virtual item reaches a first threshold; in a preset time period, the accumulated value of all virtual articles donated to the second user by the first user reaches a second threshold value; the identity of the first user or the second user has the transparent transmission display authority. Of course, the passthrough display conditions may also not be limited to those described herein. The determination of the pass-through exposure condition may be performed by the network platform management server 120. Specifically, after receiving the characteristic information of the virtual article from the virtual article management server, the network platform management server 120 performs a judgment in combination with a preset unvarnished transmission display condition to determine whether the condition is satisfied. For example, when the unvarnished display condition is that the value of the virtual item reaches a first threshold value, the value information of the virtual item may be extracted from the characteristic information and compared with a preset first threshold value, so as to determine whether the virtual item satisfies the condition. After the judgment, different follow-up actions are performed according to different situations, for example, when the display condition is met, the step S407 is performed, that is, the transparent transmission room for transparent transmission display is determined and the display range is determined to include the transparent transmission room; when the display condition is not satisfied, the display range is directly determined to include only the first online room.
At step S407, in response to the virtual item satisfying the multi-room (or passthrough) display condition, a passthrough online room is selected from the at least one other online room according to at least one of the characteristic information of the virtual item and the network platform information. In some embodiments, the network platform may include a plurality of online rooms, such as a first online room in which the first user is located and at least one other online room. The specific determination process regarding the pass-through to the online room in the display scope can be implemented as follows: firstly, determining the number of the transparent transmission online rooms according to the value of the virtual articles, wherein the value and the number are in positive correlation, namely the larger the value of the virtual articles is, the larger the number of the transparent transmission online rooms is, and the stronger the penetrating power of the virtual articles is; secondly, online rooms of the network platform can be randomly selected for unvarnished transmission display based on the determined number of the unvarnished transmission online rooms, or selection can be performed according to certain criteria, for example, online rooms with online contents (such as programs of a main show in a live broadcast room) similar to the current room can be selected, so that comparability is enhanced, competition among online rooms with similar contents is stimulated, and thus the quality of the online contents is promoted to be improved together.
Fig. 5B and 5C schematically illustrate a validation interface for selection and passthrough display of two virtual items of different value. In some embodiments, after the network platform management server 120 has determined that the virtual item selected by the user for display satisfies the pass-through display condition and the number of pass-through rooms is determined according to the value of the virtual item, the network platform management server 120 may instruct the terminal device 150 to output the virtual item selection and display determination interface shown in fig. 5B or 5C to the first user. As shown in fig. 5B, for example, after the first user completes the selection of the virtual item to be displayed by clicking the virtual item icon in the icon display and selection interface of the virtual item shown in fig. 5A, and the network platform management server 130 completes the determination of the virtual item unvarnished display condition and the determination of the number of unvarnished online rooms, the terminal device 150 displays the virtual item selection and display determination interface in response to the instruction of the network platform server 120.
The example interfaces shown in fig. 5B and 5C are used, on the one hand, to inform the first user of the virtual item selected and its value, so that the first user is given the opportunity to check his/her selection to avoid unintended selections due to mishandling. After the check, the first user may complete the check process by clicking the "ok" button or "cancel" button in fig. 5B or 5C according to his/her own intention, where the "ok" button is used to inform the terminal device 150 and/or the network platform server 120 to confirm the selection, and the "cancel" button is used to inform the terminal device 150 and/or the network platform server 120 to cancel the selection and then return to the virtual article selection interface shown in fig. 5A for selection again. Fig. 5B and 5C show icons of the first user-selected virtual items and their corresponding quantities and total values. The virtual items in fig. 5B are 200 penguins, 150 airplanes and 10 cars, for a total value of 1000W (units may be virtual coins, for example); the virtual items in FIG. 5C are 150000 airplanes, totaling 5000W in total value.
On the other hand, as shown in fig. 5B and 5C, the selection of the virtual good and the confirmation interface of the passthrough display also show the number of passthrough rooms corresponding to the value of the virtual good. As is clear from a comparison of fig. 5B and 5C, the value of the virtual item is positively correlated with the number of pass-through rooms. As shown in fig. 5B, the value of the virtual article is 1000W, and the number of corresponding live broadcast penetrating or live broadcast transmitting online rooms is 100; as shown in fig. 5C, the value of the virtual goods is 5000W, and the number of corresponding transparent online rooms is 500. In other words, in the example shown in fig. 5B and 5C, the number of pass-through online rooms is proportional to the value of the virtual good.
At step S408, after selecting the pass-through online room from the at least one other online room, the presentation scope is determined to include the first online room and the pass-through online room. In some embodiments, after the pass-through online room is determined, the display range may naturally be determined to include the pass-through online room and the first online room. At the moment, the display of the virtual article can break through the current first online room and penetrate through other online rooms, so that the display range of the virtual article is expanded, the exposure of the presenting event of the virtual article is improved, and the honor sense of the first user and/or the presented second user is enhanced.
FIG. 5D illustrates the live online room profile and the first user's virtual item gifting record list within the virtual item display. After determining the pass-through online room and the presentation scope, the network platform server 120 may instruct the terminal device 110 to display specific pass-through room specific information to the first user. Fig. 5D shows the number of live rooms of the live transmission of the current virtual gift, i.e., "live transmission room number: 200 ", while showing the distribution of a specific pass-through online room, i.e. the circular track distribution shown in the figure, wherein the live room at the center of the circle may represent the current online room (i.e. the first online room), the rest of the pass-through online rooms may be distributed on different tracks according to the difference of the room numbers or the approximation degree of the online content. In the lower part of fig. 5D, the presentation record of the first user after the determination of the display range of the current virtual item is shown, which enables the user to know the overall gift presentation situation thereof in time. The comp record may represent a comp record of the first user to a current anchor of a current online room (i.e., the first online room). As shown in fig. 5D, so far, the first user has given away to the current anchor: 2000 penguins, worth 2000W, penetrate 200 rooms; 15000 'airplanes, with the value of 300W, penetrate through 30' rooms; "1000" sports cars, worth "1000W", penetrate "100" rooms. Also shown in fig. 5D is a jump link symbol ">", for jumping to the detailed information interface of the corresponding entry. Alternatively, the comp records shown in FIG. 5D may also represent all of the comp records donated to different anchor.
Optionally, at step S409, in response to the virtual item not satisfying the multi-room (or pass-through) display condition, the display scope is determined to include only the first online room. In some embodiments, in the case that it is determined in step S406 that the virtual article does not satisfy the unvarnished display condition, the display of the virtual article may be limited to a conventional single-room display, that is, the virtual article is displayed only in the first online room, that is, the current room where the first user is located. At this point, the presentation or comp message for the virtual item is only visible to the user in the first online room.
In some embodiments, optionally, as shown in fig. 4, before step S406 — determining whether the virtual article meets the unvarnished transmission display condition according to the characteristic information of the virtual article, step S320 — determining the display range of the virtual article in the network platform according to the characteristic information of the virtual article in fig. 3 includes steps S404-S405. (ii) a
At step S404, a selection by the first user of a passthrough option is obtained, the passthrough option including a decline option for declining the multi-room or passthrough presentation of the virtual item and an allow option for allowing the passthrough presentation of the virtual item. When the display range is determined, for example, before determining whether the virtual article meets the unvarnished transmission display condition, or before performing unvarnished transmission display, or optionally before acquiring the characteristic information of the virtual article, an authorization action may be added, that is, the network platform management server 120 actively sends a prompt message to the terminal device to prompt whether the first user agrees to perform unvarnished transmission display, that is, cross-room display. And then, completing authorization by acquiring the transparent transmission selection operation of the first user for the prompt message, wherein the transparent transmission selection operation comprises the permission of transparent transmission display and the rejection of transparent transmission display.
Fig. 5E schematically illustrates an authorization interface for a pass-through presentation of a virtual item in an online room by a network platform. In some embodiments, when the first user initiates the virtual good presentation (e.g., clicks on the virtual good icon as shown in fig. 5A), the network platform management server 120 may instruct the terminal device 150 to display an authorization interface to the first user as shown in fig. 5E prior to capturing the virtual good selection operation. As shown in fig. 5E, the authorization interface may include a prompt: "allow multiple live room presentations when virtual items exceed a certain dollar amount", and two option buttons "allow" and "deny". In some embodiments, in the transparent transmission display authorization interface shown in fig. 5E, the first user may complete the authorization of the transparent transmission display by clicking the option button "allow", and at this time, the network platform management server 120 performs subsequent related operations such as judging the transparent transmission display condition. If the first user selects the "reject" button, it indicates that the first user does not approve the passthrough presentation, and at this time, the network platform management server 120 does not need to determine the passthrough presentation condition.
At step S405, determining whether the passthrough option selected by the first user is a reject option or an allow option; in response to the unvarnished option selected by the first user being a deny option, proceeding to step S409-determining the presentation scope to include only the first online room; in response to the pass-through option being the allow option, go to step S406. In some embodiments, in the unvarnished transmission display authorization interface shown in fig. 5E, the network platform management server 120 may perform the subsequent actions by determining the specific content of the selection operation acquired through the terminal device 150, that is, whether the first user selects "allow" or "deny", respectively. If the first user is judged to select the 'allow' option, the authorization step is completed, and the subsequent steps can be continued, such as step S406 shown in fig. 4-judging whether the virtual article meets the unvarnished transmission condition; if the first user selects the "reject" option, it indicates that the first user may not like the pop-up and do not want the passthrough presentation, and at this time, the presentation range may be directly determined to include only the first online room where the first user is located without determining the passthrough presentation condition, that is, the process may directly proceed to step S409 shown in fig. 4.
In some embodiments, as shown in fig. 4, step S330 shown in fig. 3 — displaying the virtual item in the display scope in the network platform includes the following steps:
s410, in response to the display range comprising the unvarnished online room and the first online room, determining a first display effect of the virtual goods in the first online room and a second display effect of the unvarnished online room according to the value of the virtual goods;
s411, displaying the virtual goods in the first online room according to the first display effect of the virtual goods; and
and S412, displaying the virtual article in the transparent transmission online room according to the second display effect of the virtual article.
In some embodiments, after the display scope is determined, a virtual item may be displayed in an online room contained by the display scope. As shown in fig. 3, after the network platform management server 120 determines the exhibition scope, the exhibition access is sent to the exhibition management server 130; the show management server 130 shows the virtual goods in the received show scope, especially the online room to which it relates. By "presentation" of a virtual item is meant outputting information related to the virtual item, including, for example, images, animations, sounds, and textual information of the virtual item, to a user (including a viewer or a host) in a corresponding room through video and/or audio means on an interactive interface of an online room of the network platform. The textual information may include, for example, characteristic information or gifting information for the virtual item (e.g., including donor and recipient information, the name, value, quantity, etc. of the virtual item).
In some embodiments, according to the purpose of the transparent transmission display of the virtual article, the display effects of the first online room and the transparent transmission online room may be set to be different to meet different requirements when the characteristic information of the virtual article meets the transparent transmission display condition. For example, on the one hand, the presentation of a virtual item in a current online room (a first online room) is part of a conventional virtual item gifting process, and may be limited only to making a second user (e.g., a main cast) who is a donor and other users or viewers in the room aware that the first user donated a virtual gift to the second user. On the other hand, the purpose of the pass-through display in the pass-through display room may be to let more people than the display requesting or donating and accepting parties (i.e., the pass-through online room) pay attention to the giving or displaying event of the virtual item and make them impressive on the event by visual and/or auditory impact, and even may cause the user in the pass-through online room to be attracted to the current first online room, thereby satisfying the honor of the display requesting party. Therefore, the present presentation in the online room can adopt a more general effect than the presentation effect in the pass-through online room. Herein, for the purpose of distinction, the presentation effect of the first online room may be represented as a first presentation effect, and the presentation effect of the pass-through online room may be represented as a second presentation effect. Optionally, the first online room and the transparent online room may also have the same display effect, so that the computing overhead of the background server may be reduced, the load of the server is reduced, and the display efficiency of the virtual articles is improved.
In some embodiments, each of the first and second presentation effects may include at least one of: the area, shape and position of the display area for displaying the virtual item, the display content, animation effects, sound effects, color effects. In some embodiments, the presentation content includes text information, such as characteristic information of the virtual item (e.g., including information of name, quantity, value, presenter, recipient, etc. of the virtual item), quantity information of the pass-through room, and may also include a jump link of the first online room.
In some embodiments, the display effect of the virtual object may be determined according to the characteristic information of the virtual object. For example, a presentation effect of the virtual item in the first online room and/or the live passthrough online room, such as a presentation effect on a live public screen of a corresponding live room, may be determined based on the value information of the virtual item. The live broadcast public screen refers to a live broadcast interface of each live broadcast room, and is an area where users comment interaction, and audiences can see comment content, praise content, gift sending content/animation and the like. Optionally, the display effect may also be determined according to at least one of the identity information of the first user and the identity information of the second user.
In some embodiments, as described in step S410, when the virtual item satisfies the unvarnished transmission condition, that is, when the display range includes the unvarnished transmission online room and the first online room, the first display effect of the virtual item in the first online room and the second display effect of the virtual item in the unvarnished transmission online room may be respectively determined according to the value of the virtual item. Regarding the first display effect, taking the live broadcast room as an example, the display management server 130 may perform differentiated display according to different values or prices of the virtual articles, for example, the display area of the expensive gift on the live broadcast public screen is larger, the gift animation is richer, the display area of the cheap gift is smaller, and the gift animation is simpler. Regarding the second display effect, on the basis of the determination manner of the first display effect, more dazzling and attractive effects can be added, such as a larger display area, a more gorgeous animation effect, and the like; further, the presentation content in the second presentation effect may include the first online room information, a jump link to the first online room, compared to the first presentation effect, so that a user passing through the online room may enter the first online room according to information such as a room number or directly click on the link.
After the first and second exhibition effects are determined, the exhibition management server 130 may specifically exhibit the virtual article in the first online room and the transparent online room respectively according to the corresponding exhibition effects, thereby completing the entire process of the exhibition method of the virtual article.
Fig. 5F and 5G show presentation effect interface diagrams of the same virtual item in the first online room and the passthrough online room, respectively. As shown in fig. 5F, an image or animation effect of a virtual item, i.e., a plurality of virtual airplanes, is displayed in the middle of the current live room (i.e., the first online room) where the gift is given; the name and number information of the presenter and recipient and virtual goods, i.e. "XXX sends XX to host 1W airplanes", and the number of passthrough to other passthrough online rooms or passthrough live rooms, i.e. "Hao Feng Tian, penetrates 10 live rooms", are shown below. As shown in fig. 5G, a content similar to the current live broadcast room of fig. 5F is displayed in the live broadcast room or other live broadcast room (i.e., the live broadcast room for the live broadcast of the displayed virtual item in addition to the current live broadcast room), except that the position of the animation effect of the virtual item in fig. 5G is not in the middle but to the left of the text information, and a jump link, i.e., a link button showing "go around the local tyro" is shown for the audience or user in the other live broadcast room to pay attention to the first user as the presenter of the virtual item (i.e., the audience XXX in the current live broadcast room) and/or the second user as the presenter of the recipient (i.e., the main broadcast XX in the current live broadcast room) by clicking the link directly into the current live broadcast room for presenting the gift.
In some embodiments, step S410 shown in fig. 4-determining the first exhibition effect of the virtual item in the first online room and the second exhibition effect in the pass-through online room according to the value of the virtual item comprises: determining whether the value of the virtual item is greater than or equal to a first threshold; in response to the value of the virtual item being greater than or equal to a first threshold value, determining the area of the display area for the virtual item in the unvarnished online room as a first area, wherein the first area is greater than or equal to a preset reference area, and the increment of the first area relative to the preset reference area is positively correlated with the increment of the value of the virtual item relative to the first threshold value.
For example, determining the second presentation effect according to the value of the virtual item may be achieved by: under the condition that the virtual article meets the transparent transmission condition, firstly, presetting a reference value M (namely a first threshold value) according to the software and hardware actual condition of the network platform, and setting a positive correlation mapping relation between the value of the virtual article and the second display effect (namely, the higher the value is, the better the second display effect is); and then determining a second display effect according to the mapping relation. For example, table 1 shows a mapping relationship between the value of the virtual item and the corresponding second presentation effect (i.e., the area of the virtual item display region). As shown in table 1, when the value of the virtual item is smaller than the reference value M, the area of the display area in the second display effect is the reference area E, and as the value of the virtual item increases, the area of the display area also increases in the same proportion. Optionally, the determination of the second presentation effect in the pass-through online room described above is also applicable to the first presentation effect in the first online room.
TABLE 1-example relationship between virtual item value and area of presentation area
| Value m of virtual article | Area of the display area |
| m<M | E |
| M=<m<M（1+10%） | E（1+10%） |
| M（1+10%）=<m<M（1+20%） | E（1+20%） |
| … | … |
。
Fig. 5H and 5I show different presentation effect interfaces corresponding to virtual items of different values in the same pass-through online room. FIG. 5H illustrates the display effect of a relatively higher value virtual item; FIG. 5I illustrates the display effect of a relatively lower value virtual item. As shown in fig. 5H and 5I, the virtual item is "airplane", and the display contents are substantially the same, including animation, bonus information, jump link, and the like of the virtual item. However, due to the difference in quantity and value, fig. 5H and 5I have a significant difference in the area occupied by the display region and the size of the virtual item. As shown in fig. 5H and 5I, the area of the display area of the high-value virtual item- "10W airplanes" shown in fig. 5H is significantly larger than that of the low-value virtual item- "2K airplanes" shown in fig. 5I, and the screen of the former virtual item (multiple airplanes) is also significantly larger than that of the latter low-value virtual item (only one airplane), because the former has 10W airplanes and the latter has 2K airplanes, although the types of the two virtual items are the same. In other words, the value of the virtual item determines the display of the virtual item as shown by the different display interfaces shown in FIGS. 5H and 5I. As shown in fig. 5H and 5I, the degree of the display effect (e.g., the size of the display area) of the virtual article is consistent with the change of the value of the virtual article, i.e., the same direction changes, and the higher the value is, the stronger the effect is. Alternatively, when the highest value or price virtual item is encountered, the display of the virtual item may completely cover other contents of the interactive interface in the unvarnished online room, such as the live room public screen information, and only the virtual item is displayed.
FIG. 6 illustrates a flow chart of a method of displaying a virtual item according to some embodiments of the invention. As shown in fig. 6, the step S406-of determining whether the characteristic information of the virtual item satisfies the unvarnished transmission display condition before the step S407 shown in fig. 4 may include:
s610, judging whether the value of the virtual article is greater than or equal to a first threshold value;
s620, responding to the fact that the value of the virtual goods is larger than or equal to the first threshold value, and the virtual goods meet the multi-room or unvarnished display condition.
In some embodiments, the pass-through display condition may include at least one of: the value of the virtual item reaches a first threshold; and in a preset time period, the accumulated value of all virtual items donated to the second user by the first user reaches a second threshold value. In some embodiments, the value of the virtual item is included in the feature information, and the value information of the virtual item may be directly extracted from the feature information. Alternatively, the identification information may not directly include the value information, but only the identifier and the number, and the corresponding value information may be searched from the database in the virtual article management server 110 according to the identifier, and then multiplied by the corresponding number to obtain the total value of the virtual article.
In some embodiments, the benchmark value of the unvarnished transmission display condition needs to be preset as the first threshold according to the network platform and the software and hardware conditions. Subsequently, as shown in step S610, it is determined whether the passthrough display condition is satisfied by comparing the value of the virtual item with a first threshold value. As shown in step S620, when the value of the virtual item reaches the first threshold, the unvarnished display condition is satisfied. And when the value of the virtual article is smaller than the first threshold value, whether the unvarnished transmission display condition is met can be judged through two optional modes. One way is to directly determine that the virtual item does not satisfy the passthrough display condition when the value of the virtual item is less than a first threshold value; alternatively, as shown in fig. 6, when the value of the virtual item does not reach the first threshold, the process goes to step S630 to continuously determine whether the accumulated value meets the unvarnished transmission display condition, and reference may be subsequently made to the following description of steps S630-650.
Optionally, in some embodiments, as shown in fig. 6, step S406 shown in fig. 4 may further include:
s630, in response to the fact that the value of the virtual item is smaller than a first threshold value, determining the accumulated value of all virtual items purchased by the first user in the network platform within a preset time period according to the identity information of the first user;
and S640, responding to the fact that the accumulated value is larger than or equal to a second threshold value, and enabling the virtual article to meet the unvarnished transmission display condition.
Optionally, step S406 shown in fig. 4 may further include:
s650, responding to the fact that the accumulated value is smaller than a second threshold value, and the virtual article does not meet the unvarnished transmission display condition.
As described above, in some embodiments, the passthrough display condition may also be set to: whether the cumulative value of all virtual items purchased by the first user at the network platform (or donated to the second user therein) within a preset time period reaches a second threshold value. In step S630, when the value of the virtual item does not reach the first threshold, that is, the value of the virtual item does not satisfy the previous unvarnished transmission display condition, it may be determined again whether the virtual item satisfies the current unvarnished transmission display condition according to the accumulated value, that is, whether the accumulated value reaches the second threshold.
The reason why the pass-through display condition regarding the "accumulated value" is introduced is that the individual user in the live broadcast room may not enjoy the virtual item of the larger value at one time at the time of gift appreciation, but the appreciation frequency is higher, and thus more virtual items of the larger accumulated value may be presented within a predetermined period of time. Therefore, the accumulated value reaching a certain threshold (for example, a second threshold) can be used as a passthrough display condition, and combined with the display condition related to the current value of the virtual article, to comprehensively judge whether the virtual article can be passthrough displayed. The comprehensive judgment mode can more fully reflect the positive correlation between the virtual currency or real currency value (such as the value of the current virtual article and the accumulated value of all the virtual articles in a period of time) paid by the user and the unvarnished display.
In some embodiments, as described in step S630, it is first necessary to determine the accumulated value of the virtual items, for example, all the virtual items purchased or already displayed by the first user within a predetermined time period may be searched from the virtual item display server 120 according to the identity information of the first user, and the sum of the values of the virtual items is calculated as the accumulated value. Subsequently, as stated in step S640, comparing the accumulated value with a preset second threshold value, and determining whether the accumulated value reaches the second threshold value; and finally, obtaining a conclusion according to the judgment result. As shown in step S620, when the accumulated value reaches the second threshold, the unvarnished transmission display condition is satisfied; in step S650, when the accumulated value does not reach the second threshold, the unvarnished display condition is not satisfied.
FIG. 7 illustrates a flow diagram for a virtual good display device for a network platform according to some embodiments of the invention. As shown in fig. 7, step S408-shown in fig. 4-selecting a pass-through online room from the plurality of other online rooms according to the characteristic information of the virtual item, includes steps S710-S740.
At step S710, a number of rooms to be overdrawn is determined based on the value of the virtual item. In some embodiments, the number of pass-through online rooms may reflect the desired advertising or exposure effect to be achieved by the virtual article pass-through display. Generally, the more rooms on line are passed through, the better the promotion or exposure. Therefore, the number of pass-through online rooms should be positively correlated with the value of the virtual currency or real currency spent by the presentation requester, i.e. the first user, i.e. with the value of the virtual item. A positive correlation may represent a mapping in which the independent variable changes in the same direction as the dependent variable, e.g., as the value of the virtual good increases, the number of pass-through online rooms increases. Such positive correlations may include, but are not limited to, linear positive correlations (e.g., proportional) and non-linear positive correlations. Furthermore, the number of pass-through online rooms should be less than the total number of other online rooms in the network platform except the first online room.
In some embodiments, step S710-determining the number of pass-through online rooms from the value of the virtual item may comprise: determining that the value of the virtual item is greater than or equal to a first threshold; in response to the value of the virtual item being greater than or equal to a first threshold, determining the number of the pass-through online rooms as a first number, wherein the first number is greater than or equal to a preset reference number, and an increment of the first number relative to the preset reference number positively correlates with an increment of the value of the virtual item relative to the first threshold.
For example, determining the number of rooms to pass through the online based on the value of the virtual good may be accomplished by: under the condition that the virtual article meets the unvarnished transmission condition, firstly, according to the software and hardware actual condition of the network platform, presetting a reference value M (which can be the same as the reference value for determining the second display effect) and setting a positive correlation mapping relation between the value of the virtual article and the number of unvarnished transmission online rooms (namely, the higher the value is, the more the number of unvarnished transmission online rooms is); and then determining the number of the transparent online rooms according to the mapping relation. For example, table 2 shows a mapping between the value of a virtual item and the corresponding number of rooms in the pass-through line. As shown in table 1, when the value of the virtual item is less than the reference value M, the number of the pass-through online rooms is 0, and when the value of the virtual item is equal to M, the number of the pass-through online rooms is the reference number R, and then as the value of the virtual item increases, the number of the pass-through online rooms also increases in the same proportion.
TABLE 2 example relationship between virtual item value and number of pass-through online rooms
| Value m of virtual article | Transparent transmission of on-line room number |
| <M | 0 |
| M | R |
| M（1+10%） | R（1+10%） |
| M（1+20%） | R（1+20%） |
| ... | … |
。
At step S720, at least one candidate online room is selected from the at least one other online room according to the network platform information.
In some embodiments, the selection of the pass-through online room may be based on certain criteria, e.g., an online room with similar content as the current first online room may be sought as the pass-through online room, in addition to the random selection. Because, a viewer or user in such an online room may have similar interests and similar interactive habits with a user of the current online room, and thus may prefer to focus on the current room; on the other hand, the contrast between the first online room and the online content of the transparent online room can be formed in the user mind, and the competition between the main broadcasts in the live broadcast room is promoted, so that the quality of the online content (such as live performance) is promoted.
Because there are many online rooms in a large network platform and the contents in the rooms are very different, it is not only time-consuming and labor-consuming but also the content similarity cannot be guaranteed to directly select a transparent online room with similar contents from all online rooms of the network platform. In order to solve the problem, the candidate range of the transparent transmission online room can be firstly limited according to the information of the network platform, and then the selection is carried out in the limited range, so that the calculation expense is saved and the accuracy is improved. Specifically, taking a live broadcast platform as an example, for convenience of management, each live broadcast room in the platform is partitioned or classified in advance according to a certain standard (for example, live broadcast content or online content). For example, the live platform can be divided into a plurality of large areas, such as a game live area, a television program live area, a live performance area and the like; under the large area, the content can be classified again according to specific content, for example, a live performance area can be classified as: singing and dancing, voice and music, language program (such as vocals, novels and commentaries), acrobatics, magic and the like. In narrowing down subsequent scopes, network platform related information, such as the network platform partition or more specific classification in which the first online room is located, may be obtained from network platform server 130, and then the candidate scopes are narrowed down to those online rooms included in the category in which the first online room is located, which are referred to as candidate online rooms.
At step S730, an online content similarity of each of the at least one candidate online room to the first online room is determined.
In some embodiments, after at least one candidate online room is obtained by classification reduction, the similarity degree between the candidate online room and the first online room can be obtained through, for example, an artificial intelligence algorithm. For example, the online contents in the first online room and the candidate online rooms may be respectively identified through an artificial intelligence algorithm (including an audio or voice recognition algorithm, an image recognition algorithm, and a human behavior recognition algorithm), then the online contents of the identified candidate online rooms are respectively compared with the online contents of the first online room, and finally the similarity of each candidate online room is obtained according to the comparison result. The similarity may represent the degree to which the contents of the subsequent online room are similar to the contents of the first online room in a quantitative manner. For example, in the comparison process, the online contents of the two comparison parties are both singing, and 1 point can be added to the candidate online rooms; or both parties sing the same type of song (such as popular, ethnic, beautiful etc.), can add 5 points for the candidate online room; or even both are singing the same song, 10 points may be added to the candidate online rooms, and so on. For another example, the absolute scores may be mathematically converted to percentages to more visually reflect the degree of similarity. For a specific method of identifying online content of an online room in a network platform, please refer to fig. 8 and its corresponding description.
At step S740, the pass-through online room is determined according to the number of pass-through online rooms and the content similarity of each of the at least one candidate online room with respect to the first online room.
In some embodiments, after obtaining the similarity of each candidate online room, the similarities of all candidate online rooms may be ranked from high to low, and then the top candidate online room is selected as the unvarnished online room based on the determined number of unvarnished online rooms. For example, if the determined number of the pass-through online rooms is 10, the top 10 online rooms may be selected from the ranking of the candidate online rooms as pass-through online rooms for pass-through display of the virtual goods. Alternatively, the pass-through online room may also be determined solely according to the number of online rooms or the content similarity of the candidate online rooms with respect to the first online room. For example, on the basis of determining the number of online rooms, because the candidate online rooms are online rooms which are screened from the network platform according to content partitioning or classification and belong to the same category as the online content of the first online room, a corresponding number of online rooms can be randomly selected from the candidate online rooms as unvarnished online rooms; or after the content similarity is determined, under the condition that the unvarnished transmission number is not considered, the candidate online rooms with the content similarity reaching the preset similarity threshold (namely, with larger similarity) are selected as the unvarnished transmission online rooms, so that the online rooms with larger similarity can be selected without the number limitation, and the competitive consciousness of each online room can be stimulated to improve the online content quality.
In some embodiments, determining the pass-through online room based on the autonomous selection of the user may also be considered after obtaining the similarity of the candidate online rooms. For example, the first user may select a candidate online room with low content similarity to the current online room as the unvarnished online room at personal will, so that more people with different hobbies or interests pay attention to the virtual item display of the first user. Alternatively, the first user may pass through the online room according to other attributes of the candidate room or a random selection. In addition, in the process of determining the unvarnished online rooms according to the user selection, the room number limit determined in step S710 in fig. 7 may also be considered, for example, when the number of candidate rooms selected by the user is exactly equal to the determined number of unvarnished online rooms, the selected candidate rooms may be directly used as the unvarnished online rooms; when the number of the candidate rooms selected by the user is smaller than the determined number of the unvarnished online rooms, complementing the unvarnished online rooms randomly or according to certain criteria (such as similarity); or when the selected number of candidate rooms is larger than the determined number of the unvarnished online rooms, removing redundant candidate rooms randomly or according to the similarity.
Specifically, step S740 shown in fig. 7 — determining the pass-through online room according to the number of pass-through online rooms and the online content similarity of each of the at least one candidate online room with respect to the first online room may include: displaying a list of the at least one candidate online room in a first online room, ordered by online content similarity; acquiring a candidate online room selected by the first user from the list of at least one candidate online room from the terminal device; and determining the unvarnished online rooms according to the number of the unvarnished online rooms and the candidate online rooms selected by the first user.
Fig. 8 schematically illustrates a flow diagram for a virtual good presentation device for a network platform according to some embodiments of the invention. As shown in FIG. 8, step S730 shown in FIG. 7-determining the online content similarity of each of the at least one candidate online room to the first online room may include steps S810-S830 as follows.
At step S810, a content tag for each of the at least one candidate online room and the first online room is determined. In some embodiments, in order to obtain more accurate online content similarity, the online content of the online room in the network platform may be characterized by one or more content tags, in conjunction with the functionality of artificial intelligence algorithms. For example, taking a live broadcast room as an example, for live broadcast content or a show in the live broadcast room, if an artificial intelligence algorithm can identify the show as a song category and further identify a song type (e.g. a gramophone category: melodies, nationalities, popular customs, or a content category: affection, military travel, theme, etc.), even a song name, these words can be used to describe related information of the live broadcast content, i.e. a show category (song category), a song type, a song name, etc., and may be referred to as a content tag.
In some embodiments, as described in step S810, the online content in the online room, or more specifically the content tags, may be identified by an artificial intelligence algorithm. Regarding the determination of online content or content tags, especially taking a live broadcast room as an example, different algorithms may be adopted to identify different content tags according to different content or live shows in the live broadcast room. For example, the audio or voice recognition algorithm may determine whether a song is singing (a director live singing or a recorded playing) in the live broadcast room, or the type of the song, or even the name of the song, or whether there is a sound of playing an instrument, and the name of the instrument, or even the playing track, etc.; the image recognition algorithm may be used to determine whether the anchor is dancing, the type of dancing, or whether there is an instrument, the type of instrument, etc. in the live room. The form of the performance within a live room is not limited to a single category of performance, such as singing, dancing, instrumental playing, etc., but may include a mix of two or more types of performance, such as playing while playing piano, dancing while singing, or talking while playing kite, etc. Therefore, for an online room such as a live room with unknown online content, an image recognition algorithm, an audio or sound recognition algorithm, and a human behavior recognition algorithm can be used to identify specific online content in the online room, such as a show form in the live room.
After the performance form is identified by the above-mentioned identification algorithm, a corresponding content tag describing the performance form, i.e. song type, instrument type, etc. may be generated. In some embodiments, content tags may be divided into different levels from the level of specificity of the content they describe. For example, taking a live broadcast room as an example, the first level may be a performance category, which may include, for example, a vocal music category, a musical instrument category, a figure (such as dance, yoga, etc.), a language category, and the like; the second level is a more specific description of various major performances, for example, the vocal music category can further include songs (which are further subdivided into popular categories, ethnic categories, American categories), operas categories, and the like; instrumental music may include civilian music, western music, and the like; the body class may further include dance class, yoga class, etc. Under the condition that the artificial intelligence recognition algorithm allows, namely more specific performance information can be recognized, the second level can be further subdivided, and the like, so that a multi-level content labeling system can be formed. Thus, the content tags of corresponding levels can be properly adopted to represent the online content according to the similarity requirement, for example, if the similarity is required to be higher, the content tag of the deepest level which is most specific to the online content description can be adopted, so that the content representation is more accurate, and the similarity is more accurately determined; if the requirement on the similarity is not high, a shallow-level content label can be adopted, so that the algorithm identification speed can be increased, and the working efficiency can be improved.
In some embodiments, the content tags may be represented in alphabetical and/or numerical form to facilitate subsequent matching operations. Table 3 shows an example classification of content tags for online rooms of a network platform. As shown in table 3, the first-level content tags may include three categories of vocal, body, and instrumental, each indicated by a letter S, T, K, and each of the first-level content tags includes n second-level intra-level tags for further embodying the first-level content tags. The online content may be characterized by a first level or a second level of content tags, where the online content may be characterized by one or more content tags, such as a content tag for a side-to-side skip may be S, T, or further a second level tag thereof may be S1 (e.g., indicating a genre of songs as popular), S2 (e.g., indicating a genre of song content as dominant melody), T1 (e.g., indicating latin dance), and so forth.
TABLE 3-example classifications of content tags for Online Room of network platform
Alternatively, the present invention is not limited to the content tag classifications shown in Table 2. As described above, the content tags of the online rooms may also include more levels.
At step S820, content tag matching is performed on each of the at least one candidate online room and the first online room respectively. In some embodiments, as described in step S820, after the content tags of the respective online rooms are identified by the algorithm, the content tags of the subsequent online rooms may be compared or matched with the first online room to find the same (or similar) content tags for determining the similarity between the candidate online room and the first online room. For example, the matching may be performed using the content tags shown in table 2.
At step S830, an online content similarity of each of the at least one candidate online room with respect to the first online room is determined according to the result of the content tag matching. In some embodiments, after matching, the similarity may be determined according to the number of identical content tags obtained by matching. For example, to more particularly and in detail characterize online content in an online room, a second level content tag as shown in table 2 may be identified by a recognition algorithm. Assuming that the content tags of the identified current first online room (or live room) are S1, S2, T2, K3, the two candidate live rooms are: the content tags of the first candidate online rooms are S1, S2, T1, K2, respectively, and the content tags of the second candidate online rooms are S2, T3, K2, K4. At this time, by matching or comparing, it can be found that the content tags of the first candidate online room and the first online room intersect as two content tags S1, S2, and the content tag of the second candidate online room and the first online room intersect as one content tag S2, so it is apparent that the content similarity of the first candidate online room with respect to the first online room is higher. The similarity of the first candidate online room may exemplarily be set to 2, and the similarity of the second candidate online room may be set to 1.
Alternatively, when the number of identical content tags matched to the first online room is the same for both candidate online rooms, similar or analogous content tags may continue to be compared. For example, if the first online room contains only S1, and the first candidate online room contains only S2, and the second candidate online room contains only T3, then the content tags of the first candidate online room are more similar to the first online room, and therefore the first candidate online room can be given a higher degree of similarity because they are the same as tag S belonging to the first hierarchical level. Alternatively, if the two candidate online room content tags are identical, the same degree of similarity may be assigned. When the unvarnished online rooms are selected by utilizing the similarity, one or more of the candidate online rooms with the same similarity can be randomly selected according to the number.
Fig. 9A schematically shows an example process of step S810 shown in fig. 8. As shown in FIG. 9A, the step S810-determining the content tag of each of the at least one candidate online room and the first online room shown in FIG. 8 includes the following steps S911-S914:
at step S911, at least one of an image and a sound of each of the online rooms is collected in real time. To enable identification of online content (especially content tags) in an online room, image recognition and/or audio (speech or sound) recognition algorithms of the related art may be employed to identify images (especially still images) and sounds in the online room. Before identification, images and/or sounds in the online room have to be captured. In some embodiments, image and/or sound data in the online room may be captured or captured in real-time by an image capture device such as a camera, video camera, or the like. Alternatively, sound data in the online room may be separately collected using a sound collection device such as a microphone. It should be noted that the collection of images and sounds in the online room may be performed in real time, and the content tags of the online room obtained in this way may be dynamic content tags that change with time, so as to more accurately reflect the current online content of the online room.
At step S912, at least one of the captured image and sound of each of the online rooms is preprocessed. Generally, image recognition refers to a technique of processing, analyzing, and understanding an image with a computer to recognize various patterns of objects and objects. Image recognition may include face recognition and item recognition. Speech Recognition, also known as Automatic Speech Recognition, (ASR), aims at converting the vocabulary content in human Speech into computer-readable input, such as keystrokes, binary codes or character sequences. The fields to which speech recognition technology relates include: signal processing, pattern recognition, probability and information theory, sound and hearing mechanisms, artificial intelligence, and the like. In some embodiments, objects in an online room, such as a musical instrument that is being played by a director in a live room, may be determined by image recognition, so that it may be inferred that the live room may be performing instrumental performance for the musical instrument. Furthermore, speech recognition techniques can be used to identify, for example, the sound uttered by the main broadcast in the live broadcast room, i.e., to identify the content of his speech and the words and melody of the song as it sings, etc., to infer that the program being performed by the main broadcast is of a particular category and information.
In some embodiments, image and voice recognition may include the following steps: target collection, preprocessing, feature extraction and target identification. First, for image recognition, preprocessing is an essential step for almost all computer vision algorithms, and the objective is to make the apparent characteristics (such as color distribution, overall brightness, size, etc.) of each image as uniform as possible without changing the essential information carried by the image. The image pre-processing may include performing the following operations on the acquired raw image: analog-to-digital conversion, filtering, blurring elimination, noise reduction, geometric distortion correction and the like, so that the identification degree of a target object or an article in the image is improved.
In some embodiments, the speech preprocessing refers to processing the original speech before feature extraction, so as to partially eliminate the influence of noise and non-target sounds on the speech signal, so that the processed signal can better reflect the essential features of the target speech, and provide the quality of speech recognition. For example, endpoint detection and speech enhancement may be utilized for preprocessing. The endpoint detection is to distinguish the speech signal from the non-speech signal in the speech signal to accurately determine the starting point of the speech signal. After the endpoint detection, the subsequent processing can be carried out on the voice signal only, which plays an important role in improving the accuracy of the model and the recognition accuracy. The main task of speech enhancement is to eliminate the effect of ambient noise on speech. For vocal or instrumental sounds, a note onset and end point detection algorithm (onset detection) may be employed to preprocess the original speech or sound taken from the online room to obtain the onset of vocal or instrumental sounds. More specifically, note onset detection can be implemented using a function corresponding to the note onset detection algorithm given in library librosa in python. Subsequently, the sound pre-processing can be completed by extracting the fundamental wave using fourier transform and resolving the Pitch using hard inflection points, calculating the Relative Pitch (Relative Pitch) and the chronaxie Ratio (IOI Ratio), and finally matching with the midi signal.
At step S913, feature recognition is performed on at least one of the preprocessed image and sound of each online room to obtain at least one of an image feature and a sound feature of each online room. In some embodiments, after preprocessing, feature extraction needs to be performed on the preprocessed image, so that different object objects have better separability in a high-dimensional feature space. The image feature extraction refers to a method and a process for extracting information which belongs to features in an image by using a computer. Object recognition based on image features actually determines what class an object in an image belongs to from the features extracted from the image. For the image data with the characteristics of few samples and high dimension, the dimension reduction processing must be carried out on the image characteristics to extract useful information from the image, and the characteristic extraction is the most effective dimension reduction method, and aims to obtain a characteristic subspace which reflects the essential structure of the data and has higher identification rate. In some embodiments, image feature extraction may include basic feature extraction and statistical feature extraction. The basic feature extraction may include, for example, extraction of color features, shape features, texture features, spatial relationship features. The statistical feature extraction is to obtain a group of new features through certain mathematical operation on the basis of basic feature extraction, which can effectively reduce the feature space dimension, eliminate the possible correlation among the features and reduce useless information in the features. As for the extraction of the statistical characteristics, various methods can be adopted, for example, linear methods such as Principal Component Analysis (PCA), Linear Discriminant Analysis (LDA), multidimensional scaling (MDS); and nonlinear methods such as nuclear methods (KPCA, KDA) and the like. By such a statistical feature extraction method, an image can be elongated into a vector of a high-dimensional space, and singular value decomposition is performed to obtain a feature direction.
In some embodiments, after the sound data is acquired, a feature extraction operation is required. The extraction of the acoustic features is a process of greatly compressing information and a signal deconvolution process, and aims to enable the mode divider to divide better. Due to the time-varying nature of speech signals, feature extraction must be performed on a small segment of the speech signal, i.e., a short analysis. This segment of the analysis, which is considered stationary, is called a frame, and the offset from frame to frame is typically 1/2 or 1/3 of the frame length. The signal is usually pre-emphasized to boost the high frequencies and windowed to avoid the short speech segment edges.
At step S914, the at least one of the image feature and the sound feature of each online room is matched with the data of the at least one of the corresponding image and sound database, respectively, to determine the content tag of each online room. After obtaining the characteristics of the identified image (e.g., the item therein) or sound, the item characteristics or sound characteristics, respectively, may be matched against a corresponding database to determine its content tag. For example, the item characteristics can be matched to the various instrument data in the instrument database, so that it can be inferred to which instrument the identified item belongs. In some embodiments, the sound database may include a vocal music database and an instrumental music database. For example, the extracted sound features may be matched against a database of vocal and/or instrumental music to determine to which music (vocal or instrumental music) the extracted sound belongs, and even to what specific song in the vocal music it belongs, etc. In some embodiments, through the matching process described above, the degree of match between the identified image (item) or sound and the data in the corresponding database can be derived, thereby inferring what the online content is in the online room, i.e., determining which content tags are included in the online room. For example, when the identified item is a urheen in a musical instrument, it may be derived that the content tag for the online room may contain "urheen performance". Further, the content tag may also be determined by a combination of sound feature matching and image feature matching, for example, if the sound features in the online room match the sounds played by "erhu" in the instrumental music database, and the item features in the image match "erhu" in the corresponding item database, it may be concluded that the content tag of the online content in the online room contains "erhu playing". In some embodiments, for the matching of the sound characteristics, a dynamic programming algorithm (DP) may be used for matching, that is, continuous dynamic matching is performed by a sound database (e.g., a vocal music database and/or an instrumental music database) and the sound characteristics. If a certain database does not accord with the first note relation, skipping; if the match is found, the second note relation is entered to find the match.
Fig. 9B schematically shows another example process of step S810 shown in fig. 8. As shown in fig. 9B, step S810-determining the content tag of each of the at least one candidate online room and the first online room shown in fig. 8 may also include the following steps S921-S925.
At step S921, a sequence of images in each online room is acquired in real time. The example process shown in fig. 9B involves a determination of content tags of a dynamic video, i.e., using a human behavior or motion recognition algorithm to identify human dynamic behaviors or activities in an online room, such as dancing, gymnastics, yoga, and so on. Generally, human behavior recognition should start with acquiring a sequence of images (i.e. dynamic video).
At step S922, global features of the human body in each online room are extracted. After the image sequence is acquired, feature extraction and identification, namely global feature extraction and local feature extraction, can be performed on the image sequence, namely global features and local features of a human body in the image sequence are tracked or extracted. Global features are the view of an object as a whole, which is a top-down research thinking. The global feature is used to describe the detected whole interested human body, and is generally obtained by a background subtraction method or a tracking method, and generally adopts information such as human body edges, silhouettes, optical flows and the like. These features are sensitive to noise, partial occlusion, and changes in viewing angle.
At step S923, local features of the human body in each online room are extracted. The local feature extraction is to collect relatively independent image blocks of a human body and is a research thinking from bottom to top. The human behavior recognition local feature extraction refers to extracting points or blocks of interest in a human body. Accurate body positioning and tracking is not required and local features are not very sensitive to body appearance changes, visual changes and partial occlusion problems.
At step S924, the global features and the local features of the human body in each online room are fused to obtain human body behavior identification data of each online room. The fusion of global and local features combines the sufficient information content of the global features and the view angle change of the local features, and has the advantages of insensitive partial shielding problem and strong anti-interference performance. In some embodiments, a common target recognition algorithm such as ISM may be used to fuse the global features and the partial features to obtain human behavior recognition data.
At step S925, the human behavior recognition data is matched with data in the human behavior database to determine a content tag of each online room. After the human behavior identification data is obtained, the content tag of the online room can be obtained by matching with the human behavior database. In some embodiments, the body behavior database may include, for example, a database of various dance movements, a database of fitness movements, and the like. Common databases include, for example: weizmann, KTH, Hollywood, etc.
Fig. 9C schematically illustrates an integrated flow diagram of the method steps illustrated in fig. 9A and 9B. As shown in fig. 9C, the current live room is the first online room, and the live rooms 1 and 2 are two candidate online rooms. As shown in fig. 9C, the audio or audio recognition algorithm, the image or article recognition algorithm, and the human behavior recognition algorithm shown in fig. 9B are comprehensively applied to identify the content tags in the three live broadcasts, so as to identify the real-time dynamic content tags. As shown in fig. 9C, the content tags of each live broadcast room respectively include three first-level tag content tags, namely, three types of vocal music description (S), musical instrument description (K), and body description (T), which may respectively correspond to an audio recognition algorithm, an image recognition algorithm, and a human behavior recognition algorithm. Also, as shown in fig. 9C, the first-level tags each also include several second-level tags. And finally, comparing and matching the second-level labels of the live broadcast rooms 1 and 2 with the second-level labels of the current live broadcast room respectively to obtain similarity sequencing of the two live broadcast rooms relative to the current live broadcast room. As shown in fig. 9C, it is apparent that the content tab of live room 1 has more of the same content tab as the current live room than live room 2. Thus, as shown in fig. 9C, the similarity ranking of the two candidate live rooms should be, for the current live room: the first is the live room 1 and the second is the live room 2. In other words, live room 1 is more similar than live room 2 with respect to the current live room.
Fig. 10 schematically illustrates a block diagram of a virtual good presentation apparatus 1000 for a network platform according to some embodiments of the present invention. As shown in fig. 10, the virtual good display apparatus 1000 for a network platform includes an acquisition module 1010, a determination module 1020, and a display module 1030.
The obtaining module 1010 is configured to obtain feature information of a virtual article from a terminal device, the feature information of the virtual article including at least one of: the value information of the virtual article and the identity information of the first user corresponding to the terminal equipment.
The determining module 1020 is configured to determine a display range of the virtual item in the network platform according to the characteristic information of the virtual item.
The presentation module 1030 is configured to present the virtual item in a presentation scope in the network platform.
In the virtual article display device according to the embodiment of the invention, the display range is determined based on the characteristic information of the virtual article (including at least one of the value information of the virtual article and the identity information of the display requesting party (also serving party) of the virtual article), the mode that the conventional network platform (such as a live broadcast platform and the like) displays the virtual article or the gift in a fixed range is broken through, and the positive correlation between the characteristic information (especially the value) of the virtual article and the display range (and/or the display effect) of the virtual article is clarified. The display range of the virtual article is expanded according to the characteristic information of the virtual article, particularly, for example, the mode of penetrating to other live broadcast rooms to display the virtual article is realized except the current live broadcast room, the honor sense of the virtual article or gift presenter and the honor sense of the presenter can be met greatly, so that the consumption desire of audiences of a network platform is stimulated, the enthusiasm of the audiences for participating in the virtual gift consumption and the activity of swiping gifts are improved, and the user experience and the user stickiness of the network platform are improved; meanwhile, due to the positive correlation between the characteristic information of the virtual article, particularly the value of the virtual article, and the display range (and/or the display effect) of the virtual article, the key role of the value of the virtual article in determining the number of the transparent transmission live broadcasting rooms and the specific display effect is fully embodied, so that the audience is further stimulated to improve the value and/or the number of the virtual article or the gift and the number of times of brushing the gift, and the economic benefit is improved for the network platform. Meanwhile, the mobility of virtual articles or products in the network platform and the resource utilization rate and the operation efficiency of the network platform are improved. In addition, under the condition that the platform income is increased, the income of a virtual article recipient (such as a main broadcasting) is also increased, so that the virtual article recipient is stimulated to be better put into a live broadcasting performance, the quality of online contents (program performances) is favorably improved, more audiences are attracted, the popularity and the exposure rate of the network platform are improved, the user stickiness is further improved, and the resource utilization efficiency of the network platform is promoted. Moreover, for the anchor of other virtual goods which are not given away, a competition mechanism can be introduced in the mode, the online content quality is improved, and the working efficiency is improved so as to attract and retain audiences.
According to the virtual article display method and device for the network platform, disclosed by the embodiments of the invention, by defining the positive correlation between the characteristic information (especially the value) of the virtual article and the display range (and/or the display effect) of the virtual article and multi-room display, more users or audiences are attracted to actively participate in live broadcast interaction or gift-swiping behavior of an online room, the user experience is improved, and the stickiness of the user is improved. Moreover, the cross-room transparent display can acquire hot online contents or online rooms on the network platform more quickly for more audiences, so that the user can find interested contents more quickly, the precious time for the user to find high-quality online contents is saved, and the efficiency of the user in participating in online interaction or watching live broadcast is improved. In addition, the transparent transmission display mode can also enable the network platform to optimize network platform resource scheduling (such as tendency to hot online rooms or main broadcasts) by knowing the hot rooms or main broadcasts (such as objects enjoyed by the transparent transmission displayed virtual goods), improve the operating efficiency of the whole network platform and avoid resource waste.
Although specific functionality is discussed above with reference to particular modules, it should be noted that the functionality of the various modules discussed herein may be divided into multiple modules and/or at least some of the functionality of multiple modules may be combined into a single module. Additionally, a particular module performing an action discussed herein includes the particular module itself performing the action, or alternatively the particular module invoking or otherwise accessing another component or module that performs the action (or performs the action in conjunction with the particular module). Thus, a particular module that performs an action can include the particular module that performs the action itself and/or another module that the particular module that performs the action calls or otherwise accesses.
The various modules described above with respect to fig. 10 may be implemented in hardware or in hardware in combination with software and/or firmware. For example, the modules may be implemented as computer program code/instructions configured to be executed in one or more processors and stored in a computer-readable storage medium. Alternatively, the modules may be implemented as hardware logic/circuitry. For example, in some embodiments, one or more of the obtaining module 1010, the determining module 1020, and the presenting module 1030 may be implemented together in a system on a chip (SoC). The SoC may include an integrated circuit chip including one or more components of a processor (e.g., a Central Processing Unit (CPU), microcontroller, microprocessor, Digital Signal Processor (DSP), etc.), memory, one or more communication interfaces, and/or other circuitry, and may optionally execute received program code and/or include embedded firmware to perform functions. The features of the techniques described herein are carrier-independent, meaning that the techniques may be implemented on a variety of computing platforms having a variety of processors.
Fig. 11 illustrates a schematic block diagram of an example computing device 1100, which example computing device 1100 may represent one or more of the virtual good management server 110, the network platform management server 120, and the display management server 130 included in the virtual good display management system 100 for network platforms shown in fig. 1 and 2, according to some embodiments of the invention.
The processor 1102 may be a single processing unit or multiple processing units, all of which may include single or multiple computing units or multiple cores. The processor 1102 may be implemented as one or more microprocessors, microcomputers, microcontrollers, digital signal processors, central processing units, state machines, logic circuitry, and/or any devices that manipulate signals based on operational instructions. Among other capabilities, the processor 1102 may be configured to retrieve and execute computer readable instructions, such as program code for an operating system 1116, program code for an application 1118, program code for other programs 1120, and the like, stored in the memory 1104, mass storage 1112, or other computer readable medium to implement the virtual article exposure method for a network platform provided by some embodiments of the present invention.
Memory 1104 and mass storage device 1112 are examples of computer storage media for storing instructions that are executed by processor 1102 to carry out the various functions described above. By way of example, memory 1104 may generally include both volatile and nonvolatile memory (e.g., RAM, ROM, and the like). In addition, mass storage device 1112 may generally include a hard disk drive, solid state drive, removable media including external and removable drives, memory cards, flash memory, floppy disks, optical disks (e.g., CD, DVD), storage arrays, network attached storage, storage area networks, and the like. Memory 1104 and mass storage device 1112 may both be referred to herein collectively as memory or computer storage media and may be non-transitory media capable of storing computer-readable, processor-executable program instructions as computer program code that may be executed by processor 1102 as a particular machine configured to implement the operations and functions described in the examples herein.
A number of program modules can be stored on the mass storage device 1112. These program modules include an operating system 1116, one or more application programs 1118, other programs 1120, and program data 1122, and can be executed by processor 1102. Examples of such applications or program modules may include, for instance, computer program logic (e.g., computer program code or instructions) for implementing the following components/functions: the obtaining module 1010, the determining module 1020, and the presenting module 1030, and/or further embodiments described herein. In some embodiments, these program modules may be distributed at different physical locations, for example, on virtual article management server 110, network platform management server 120, and presentation management server 130 shown in FIG. 2, to implement the corresponding functions.
Although illustrated in fig. 11 as being stored in memory 1104 of computing device 1100, modules 1116, 1118, 1120, and 1122, or portions thereof, may be implemented using any form of computer-readable media that is accessible by computing device 1100. As used herein, "computer-readable media" includes at least two types of computer-readable media, namely computer storage media and communication media.
Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, Digital Versatile Disks (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information for access by a computing device.
In contrast, communication media may embody computer readable instructions, data structures, program modules, or other data in a modulated data signal, such as a carrier wave or other transport mechanism. Computer storage media, as defined herein, does not include communication media.
In some examples, computing device 1100 may include a display device 1108, such as a monitor, for displaying information and images. Other I/O devices 1110 may be devices that receive various inputs from a user and provide various outputs to the user, and may include touch input devices, gesture input devices, cameras, keyboards, remote controls, mice, printers, audio input/output devices, and so forth.
In the description of the present specification, the description of the terms "one embodiment," "some embodiments," "an example," "a specific example," or "some examples" or the like means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present disclosure. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing steps of a custom logic function or process, and alternate implementations are included within the scope of the preferred embodiment of the present disclosure in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the embodiments of the present disclosure.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples of the computer readable medium may include the following: an electrical connection portion (electronic device) having one or more wires, a portable computer cartridge (magnetic device), a Random Access Memory (Random Access Memory), a Read Only Memory (Read Only Memory), an Erasable Programmable Read Only Memory (Erasable Programmable Read Only Memory) or a flash Memory, an optical fiber device, and a portable optical Disc Read Only Memory (Compact Disc Read Only Memory). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present disclosure may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, any one or a combination of the following techniques, which are well known in the art, may be used: a discrete logic circuit having a logic Gate circuit for realizing a logic function for a data signal, an application specific integrated circuit having an appropriate combinational logic Gate circuit, a Programmable Gate Array (Programmable Gate Array), a Field Programmable Gate Array (Field Programmable Gate Array), or the like.
It will be understood by those skilled in the art that all or part of the steps of the method of the above embodiments may be performed by hardware associated with program instructions, and that the program may be stored in a computer readable storage medium, which when executed, includes performing one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present disclosure may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
Claims (15)
1. A virtual good display method for a network platform, the method comprising:
acquiring characteristic information of a virtual article from a terminal device, wherein the characteristic information of the virtual article comprises at least one of the following items: the value of the virtual item and identity information of a first user corresponding to the terminal device;
determining the display range of the virtual article in the network platform according to the characteristic information of the virtual article; and
the virtual item is displayed in a display scope in the network platform.
2. The method of claim 1, wherein the network platform comprises a first online room where the first user is located and at least one other online room, and the determining the display range of the virtual item in the network platform according to the characteristic information of the virtual item comprises:
responding to the characteristic information of the virtual article meeting the multi-room display condition, and selecting a transparent transmission online room from at least one other online room of the network platform according to at least one of the characteristic information of the virtual article and the information of the network platform;
determining the exhibition scope to include the first online room and the pass-through online room after selecting the pass-through online room from the at least one other online room of the network platform.
3. The method of claim 2, wherein the obtaining characteristic information of the virtual item from the terminal device comprises:
displaying icons of one or more candidate virtual items;
receiving a selection by a first user of an icon for the one or more candidate virtual items;
characteristic information of the virtual item selected by the first user is determined.
4. The method of claim 2, wherein before the selecting the pass-through online room from the at least one other online room of the network platform in response to the characteristic information of the virtual item satisfying the predetermined multi-room display condition according to at least one of the characteristic information of the virtual item and the network platform information, determining a display range of the virtual item in the network platform according to the characteristic information of the virtual item, further comprising:
in response to the value of the virtual item being greater than or equal to the first threshold, the characteristic information of the virtual item satisfies a multi-room display condition.
5. The method of claim 4, wherein before the selecting the pass-through online room from the at least one other online room of the network platform according to at least one of the characteristic information of the virtual item and the network platform information in response to the characteristic information of the virtual item satisfying the predetermined multi-room display condition, determining a display range of the virtual item in the network platform according to the characteristic information of the virtual item, further comprising:
in response to the value of the virtual item being less than a first threshold, determining, from the identity information of the first user, a cumulative value of all virtual items purchased in the network platform by the first user within a predetermined time period;
responsive to the cumulative value being greater than or equal to a second threshold, the virtual item satisfies a multi-room display condition.
6. The method of claim 2, wherein determining the extent of the virtual item being displayed on the network platform based on the characteristic information of the virtual item further comprises, before selecting the pass-through online room from the at least one other online room of the network platform based on at least one of the characteristic information of the virtual item and the network platform information in response to the characteristic information of the virtual item satisfying a predetermined multi-room display condition, the determining further comprising:
acquiring selection of a passthrough option by a first user, wherein the passthrough option comprises a rejection option for rejecting multi-room display of a virtual article and an allowance option for allowing multi-room display of the virtual article;
in response to the overdraw option selected by the first user being a decline option, the scope of the presentation is determined to include only the first online room.
7. The method of claim 2, wherein the selecting a pass-through online room from the at least one other online room of the network platform based on at least one of the characteristic information of the virtual item and the network platform information comprises:
determining the number of the transparent transmission online rooms according to at least one of the value of the virtual item and the identity information of the first user;
selecting at least one candidate online room from the at least one other online room of the network platform according to the network platform information;
determining an online content similarity for each of the at least one candidate online room relative to the first online room;
and determining the unvarnished online room according to the number of the unvarnished online rooms and the online content similarity of each of the at least one candidate online room relative to the first online room.
8. The method of claim 7, wherein the determining the pass-through online room based on the number of pass-through online rooms and an online content similarity of each of the at least one candidate online room relative to the first online room comprises:
displaying a list of the at least one candidate online room in a first online room ordered by online content similarity,
obtaining, from the terminal device, a candidate online room selected by the first user from the list of at least one candidate online room, an
And determining the unvarnished online rooms according to the number of the unvarnished online rooms and the candidate online rooms selected by the first user.
9. The method of claim 2, wherein said presenting a virtual item in a presentation scope in a network platform comprises:
in response to the display scope comprising the unvarnished online room and the first online room, determining a first display effect of the virtual item in the first online room and a second display effect of the unvarnished online room according to at least one of the value of the virtual item and the identity information of the first user;
displaying the virtual article in the first online room according to the first display effect of the virtual article;
and displaying the virtual goods in the transparent transmission online room according to the second display effect of the virtual goods.
10. The method of claim 7, wherein the online content is characterized by one or more content tags, and
wherein the determining of the online content similarity of each of the at least one candidate online room with respect to the first online room comprises:
determining a content tag for each of the at least one candidate online room and the first online room;
performing content tag matching on each of the at least one candidate online room with a first online room respectively; and
and determining the online content similarity of each of the at least one candidate online room relative to the first online room according to the content label matching result.
11. The method of claim 10, wherein the determining the content tag for each of the at least one candidate online room and the first online room comprises:
acquiring at least one of an image and sound of each online room in real time;
pre-processing the acquired at least one of the image and sound of each online room;
performing feature recognition on at least one of the preprocessed image and sound of each online room to obtain at least one of an image feature and a sound feature of each online room; and
and matching at least one of the image characteristic and the sound characteristic of each online room with data in a corresponding image database or sound database respectively to determine the content label of each online room.
12. The method of claim 10, wherein the determining the content tag for each of the at least one candidate online room and the first online room comprises:
acquiring the image sequence in each online room in real time;
extracting global characteristics of the human body in each online room;
extracting local features of the human body in each online room;
fusing the global features and the local features of the human body in each online room to obtain human body behavior identification data of each online room; and
matching the human behavior identification data of each online room with data in a human behavior database to determine a content tag of each online room.
13. A virtual good display device for a network platform, comprising:
an obtaining module configured to obtain feature information of a virtual article from a terminal device, the feature information of the virtual article including at least one of: the value information of the virtual article and the identity information of the first user corresponding to the terminal equipment;
the determining module is configured to determine the display range of the virtual article in the network platform according to the characteristic information of the virtual article; and
a display module configured to display a virtual item in a display scope in a network platform.
14. A computing device, comprising:
a memory and a processor, wherein the processor is capable of,
wherein the memory has stored therein a computer program which, when executed by the processor, causes the processor to carry out the steps of the method of any one of claims 1-12.
15. One or more computer-readable storage media having computer-readable instructions stored thereon that, when executed, implement the method of any of claims 1-12.
Priority Applications (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011015665.1A CN112104889B (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
| CN202111256407.7A CN114257822B (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
| CN202310603494.1A CN116634186A (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011015665.1A CN112104889B (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
Related Child Applications (2)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202310603494.1A Division CN116634186A (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
| CN202111256407.7A Division CN114257822B (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN112104889A true CN112104889A (en) | 2020-12-18 |
| CN112104889B CN112104889B (en) | 2023-05-16 |
Family
ID=73755337
Family Applications (3)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202111256407.7A Active CN114257822B (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
| CN202310603494.1A Pending CN116634186A (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
| CN202011015665.1A Active CN112104889B (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
Family Applications Before (2)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202111256407.7A Active CN114257822B (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
| CN202310603494.1A Pending CN116634186A (en) | 2020-09-24 | 2020-09-24 | Virtual article display method and device for network platform |
Country Status (1)
| Country | Link |
|---|---|
| CN (3) | CN114257822B (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114449301A (en) * | 2022-01-14 | 2022-05-06 | 腾讯科技（深圳）有限公司 | Item sending method, item sending device, electronic equipment and computer-readable storage medium |
| CN114708044A (en) * | 2022-05-31 | 2022-07-05 | 广州简悦信息科技有限公司 | Virtual article information processing and model training method and device and electronic equipment |
| CN114925234A (en) * | 2022-05-30 | 2022-08-19 | 北京达佳互联信息技术有限公司 | Data processing method and device, electronic equipment and storage medium |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116320508A (en) * | 2022-09-07 | 2023-06-23 | 广州方硅信息技术有限公司 | Live interaction method, computer equipment and storage medium |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107124644A (en) * | 2017-03-31 | 2017-09-01 | 武汉斗鱼网络科技有限公司 | The methods of exhibiting and system of virtual present in a kind of webcast website |
| CN108156507A (en) * | 2017-12-27 | 2018-06-12 | 广州酷狗计算机科技有限公司 | Virtual objects presentation method, device and storage medium |
| WO2018113140A1 (en) * | 2016-12-22 | 2018-06-28 | 武汉斗鱼网络科技有限公司 | Method and system for displaying virtual gift during live video broadcast |
| CN108230028A (en) * | 2017-12-29 | 2018-06-29 | 广州华多网络科技有限公司 | More main broadcaster's direct broadcasting rooms give the method, apparatus and electronic equipment of virtual present |
| CN108848399A (en) * | 2018-07-12 | 2018-11-20 | 广州趣丸网络科技有限公司 | A kind of information interacting method and device based on more wheat positions room |
| CN110213608A (en) * | 2019-06-11 | 2019-09-06 | 广州酷狗计算机科技有限公司 | Show method, apparatus, equipment and the readable storage medium storing program for executing of virtual present |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US10104025B2 (en) * | 2016-05-23 | 2018-10-16 | Oath Inc. | Virtual chat rooms |
| CN111385592A (en) * | 2018-12-29 | 2020-07-07 | 广州市百果园信息技术有限公司 | Cross-room live broadcast connection method and device, storage medium and server |
| CN111246308B (en) * | 2020-01-16 | 2022-07-12 | 广州酷狗计算机科技有限公司 | Method and device for accessing live broadcast room, live broadcast server and storage medium |
-
2020
- 2020-09-24 CN CN202111256407.7A patent/CN114257822B/en active Active
- 2020-09-24 CN CN202310603494.1A patent/CN116634186A/en active Pending
- 2020-09-24 CN CN202011015665.1A patent/CN112104889B/en active Active
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2018113140A1 (en) * | 2016-12-22 | 2018-06-28 | 武汉斗鱼网络科技有限公司 | Method and system for displaying virtual gift during live video broadcast |
| CN107124644A (en) * | 2017-03-31 | 2017-09-01 | 武汉斗鱼网络科技有限公司 | The methods of exhibiting and system of virtual present in a kind of webcast website |
| CN108156507A (en) * | 2017-12-27 | 2018-06-12 | 广州酷狗计算机科技有限公司 | Virtual objects presentation method, device and storage medium |
| CN108230028A (en) * | 2017-12-29 | 2018-06-29 | 广州华多网络科技有限公司 | More main broadcaster's direct broadcasting rooms give the method, apparatus and electronic equipment of virtual present |
| CN108848399A (en) * | 2018-07-12 | 2018-11-20 | 广州趣丸网络科技有限公司 | A kind of information interacting method and device based on more wheat positions room |
| CN110213608A (en) * | 2019-06-11 | 2019-09-06 | 广州酷狗计算机科技有限公司 | Show method, apparatus, equipment and the readable storage medium storing program for executing of virtual present |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114449301A (en) * | 2022-01-14 | 2022-05-06 | 腾讯科技（深圳）有限公司 | Item sending method, item sending device, electronic equipment and computer-readable storage medium |
| CN114925234A (en) * | 2022-05-30 | 2022-08-19 | 北京达佳互联信息技术有限公司 | Data processing method and device, electronic equipment and storage medium |
| CN114708044A (en) * | 2022-05-31 | 2022-07-05 | 广州简悦信息科技有限公司 | Virtual article information processing and model training method and device and electronic equipment |
Also Published As
| Publication number | Publication date |
|---|---|
| CN116634186A (en) | 2023-08-22 |
| CN114257822A (en) | 2022-03-29 |
| CN114257822B (en) | 2023-05-19 |
| CN112104889B (en) | 2023-05-16 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| KR102139241B1 (en) | Spectating system and game systems integrated | |
| CN114257822B (en) | Virtual article display method and device for network platform | |
| US10632372B2 (en) | Game content interface in a spectating system | |
| US10390064B2 (en) | Participant rewards in a spectating system | |
| US10345897B2 (en) | Spectator interactions with games in a specatating system | |
| US10484439B2 (en) | Spectating data service for a spectating system | |
| US10376795B2 (en) | Game effects from spectating community inputs | |
| US11071919B2 (en) | Joining games from a spectating system | |
| US20170001122A1 (en) | Integrating games systems with a spectating system | |
| CN101715585B (en) | Method, system and device for video processing | |
| CN111182358B (en) | Video processing method, video playing method, device, equipment and storage medium | |
| CN110110203A (en) | Resource information method for pushing and server, resource information methods of exhibiting and terminal | |
| US20200364745A1 (en) | Technologies for live entertaining and entertainment trending | |
| US11343595B2 (en) | User interface elements for content selection in media narrative presentation | |
| CN103207675A (en) | Producing collection of media programs or expanding media programs | |
| CN111723237B (en) | Media content access control method | |
| US20140325540A1 (en) | Media synchronized advertising overlay | |
| CN116782986A (en) | Identifying a graphics interchange format file for inclusion with content of a video game | |
| WO2019047850A1 (en) | Identifier displaying method and device, request responding method and device | |
| CN114025188B (en) | Live advertisement display method, system, device, terminal and readable storage medium | |
| Wang et al. | Scene-aware background music synthesis | |
| WO2014097814A1 (en) | Display device, input device, information presentation device, program and recording medium | |
| KR102547942B1 (en) | Method and apparatus for providing video special effects for producing short-form videos in a video commerce system | |
| US20160357498A1 (en) | Gamified Adaptive Digital Disc Jockey | |
| CN113301362B (en) | Video element display method and device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |